Transcription
There was this CRM called Mailchimp. The number one reason why people chose Mailchimp was because it gave you your first 5,000 contacts free. Every other CRM charged $39 a month, $59 a month, $100 a month, or whatever, right?
Mailchimp was the only one that said it's your first 3,000 contacts free, or what have you. Well, most people said, "Well, why would I go pay for something else when I can just get my first 3,000 free?"
Well, they did that, and that's when that they became one of the biggest CRMs and got bought by Salesforce for like a couple of billion dollars. There's been no CRM that's ever sold for that level of money, only because they did that one thing, which is we can get a lot more people in if we just said your first 3,000 contacts are free.
And so, they just built their entire business model on that one thing. And so, when you figure out that one thing, you just that becomes your universal front door, and that's when everything starts to happen.