Transcription
The woke era of entertainment has done grave damage to the studios, to gaming, to music, and beyond. But what if we told you audiences are now behaving oddly, or unsurprisingly exactly as we expected? It turns out the statistics do prove you all are tuning into old stuff, not new stuff. It's not nostalgia. It's that back in the day we made things in a better way.
Hello, ladies and gentlemen, and welcome back to the studio in somewhere sunny USA, where trust me, it's sunny, it's hot. H O T, but we've got AC. Hey Europe, do the same thing. Folks, we need you to smash that like button, subscribe, and you know what? Go ahead and click it. Stick it to the algorithms. It's the notification bell. We've got a story to tell, we've got the data to prove it out, and let's dive in right now.
Audiences are rejecting modern media, and the stats are now out there. We'll take a look at it. This coming to us from our good friend at Now It's Known, Mac, tremendous source, [music] and take a look at this. Charter Source Illuminate. Says old content dominates viewing time on almost every major streaming platform. And as we go through this, I just want to remind you folks, we have never lived in a time such as this where young people are listening to not their parents, but their grandparents [music] music. People are playing video games that are 20, 30 years old because the studios of today simply cannot make stuff we want to play anymore. And we're finding out it's true in streaming, it's true in film viewing.
All right, from Charter Illuminate, here we've got it. Old content dominates viewing time on almost every major streaming platform. The exception is going to be Netflix, but it's still the case that older stuff is getting most of the views. The catalog is on the left. What is the catalog? The catalog is the stuff that they have put on there that's not new, not made for the for the service, versus original. What did they make specifically so you would buy the service? Content represents share of viewing hours. This is from 2000 26. For Disney, it is frankly staggering. Of all the stuff that's on Disney Plus, only 5% of new stuff is what people are viewing. 95% of the time people are going to watch a classic Disney film or show. Now, what makes this even more amazing is Bluey. Because Bluey must be now considered a catalog item because it's older, because they're they've stopped making new episodes. They're going to start again. But when Bluey comes out, it's going to be the only thing apparently that people are watching new. There's no Star Wars here. There's no Marvel here. There's no nothing here. People are going to Disney for the old stuff. Peacock, same thing, 94%. Oh my gosh, it's the same with Hulu. People want The Golden Girls and Family Guy. They don't want new things to be made. HBO Max, same thing. Paramount Plus, same thing. Netflix is the only one that has a different strategy. 40% of the stuff people watch on Netflix is in fact new. Hey Stranger Things, we're looking at you, but probably not Avatar. Nobody's watching that.
We've got more data on this. US film and TV hours streamed on major SVOD and AVOD platforms. Let's take a look at original TV versus original film and library TV and library film. If we look at original TV versus original film, you can see that it's just amazing here as well. Library TV versus library film, people are tuning in for TV. Film has collapsed. Now, why would film have collapsed versus TV? Likely because we're not feeding any kind of film to the TV services anymore. Because if it's a 5-year-old film, it still gets counted now as something that's made it into its way as library. But nobody is tuning in. Nobody's tuning in. It's just amazing to see this Library TV and Library film dominating original TV and original film. It's crazy. Look at those charts.
This is the same thing by the way we're seeing happen across gaming. Bellular News has this. We'll play just a brief snippet of it. It turns out gaming studios know you all are rejecting modern games. Sorry GTA 6, you better be sweating it. And they're now updating games that are 10, 15, 20 years old. Updating them instead because that's what people want to play because back in the day before woke destroyed everything, that's what we enjoyed.
>> Something fairly new is happening more and more these days and actually I think it's pretty good. Today the main things we're talking about are new DLC for an 11-year-old game and a brand new game-changing patch for a 16-year-old game. These are the main examples, but there is more than this going on the industry. The Witcher 3: Songs of the Past and Starcraft 2 are both in the headlines, which is kind of absurd, right? And it's not for remakes or remasters. Quite simply, we're getting new updates for games that were already old at the turn of the decade and I think it reveals something about the games industry right now. Big picture, the gaming audience isn't really playing new games. And of course, new games are taking longer and longer to produce and they're getting more and more expensive. And for a long time that's driven remakes and remasters, but today it's definitely going further. We're getting brand new content to games that we've already been playing and we already own.
>> Let's pause there. Caro, your thoughts? We've never seen this happen before in all the years we've been doing this. People are listening to The Beatles, they're listening to The Eagles, they're listening I mean they're watching movies from the 70s and 80s, they're playing games from the 90s and the early 2000s. It's not nostalgia anymore, Caro. The stuff we made 20 and 30 years ago was just flat out better.
>> I think it's a a mix of a few things. I do I will say that some of the stuff that's coming out is very lackluster, but I will also add that in all of these movies that we've been talking about, there's always callbacks to music. I mean, look at Michael Jackson, right? Michael Jackson movie came out and guess who's been trending the the charts for like the last few weeks. It's it's Michael Jackson cuz people are going back and rediscovering all of his music. I mean, even songs like um Speed Demon, like I had completely forgotten about that until yesterday and I think I had on loop for my morning run like for like the 2 miles I ran. Um so, people are rediscovering music that way and then the other thing that is going on is that people are just tired. They want their escapism. They want to be able to have their break from what's going on and they're tired of seeing all all this modern commentary in their escapism. I mean, I'm not going to lie like the the announcement of the Ocarina of Time remake made me super excited cuz it's my favorite Zelda game. I'm also going to be >> [clears throat] >> I'm going to be sick um when that game comes out for >> Feels it coming on right now, yeah. >> I feel it coming on. Um I'm saving up right now for when I get this illness. So, if anybody out there needs an editor, uh you know, hit me up. I need to make enough for the Switch to the game and then the four days I'm probably going to be playing the game. So, like, you know, my DMs are open. Like, come hit me up.
>> Hit me up. Uh Marv, some people say this is because of the woke era that we've been 10 years into studios, whether it's TV or music or film or gaming, being devoted to filling their ranks with people who do not like the culture that clearly most people belong to. And is this in fact the ramification of it that now people are having to go back and update 20-year-old games cuz nobody wants to play and with with exceptions, Claire Obscure is an exception, right? Uh but with with few exceptions, people don't want to play and they don't want to engage with newer content.
>> Correct. Um you can only, you know, burn someone so many times before they stop reaching out for it. Uh at the end of the day, uh you've created so much uninspired nonsense slop content and people can tell when something was made by committee when it was when it had a lot of studio interference when it had a lot of um you know algorithmic interference done uh you know when it when it comes to things like why would I want to play Ghost of Yo Tai when I can go back and play Ghost of Tsushima? Um why would I want to play Grand Theft Auto 6 when I have Grand Theft Auto 5? Um there are plenty of uh you know old things that we can now turn to. Why do I want to watch the Star Wars sequels or the Acolyte? I'm just going to go back and watch uh you know the originals the and the prequels.
>> Well that's the thing, right? So Star Wars, think about that Mark. People are watching we we've seen this this is not surprising. We saw the the the research that was out there that people are watching the original Star Wars and the prequels.
>> Yep, they're not watching
>> They're not watching anything else Star Wars.
>> They're watching Rogue One also. Um you know Rogue One does get a decent amount Andor gets a decent amount. Uh but yeah no no mando no no sequels none of that none of that nonsense. And I think what's happening also is people are going back and they're showing their kids the things that they came that they grew up with. Because if you go back and you show your kids Chip 'n Dale's Rescue Rangers because you don't want them watching Marceline and and and Bubblegum uh you know or or Owl House or something like that. I'm going to show you Chip 'n Dale's Rescue Rangers. I'm going to show you the original Phineas and Ferb. That's all new to them. And you've got it all right there. So you might you know you can introduce it to them and you can watch it again as I learned this with wrestling when when I couldn't stand modern wrestling anymore. I started going back and watching old territory stuff from before I was born. I started watching Mid-South Wrestling uh you know in in Louisiana and Oklahoma and I was amazed. I'm like watching all these matches with guys that I've always loved like the Junkyard Dog and Ted DiBiase and Hacksaw Jim Duggan and I'm watching all these matches as if they're new even though they're from you know 45 years ago. Um so, yeah what's old can be new to you again And you haven't seen it yet. And even if you have, that that comfort that you can get from sitting back and watching something that you've enjoyed that might bring back some some you know, emotions. I mean, I have everyone has their comfort movie. Mine is a weird one, but I I very much like to just sit back and put on Surf's Up, the surfing penguins movie, because that movie is delightful. And it's your comfort movie. It's what you watch because you want to just unplug and and wind down and maybe enjoy comedy from an era where comedy was an outlawed. You know, The Office could never be made today. Parks and Recreation could never be made today. None of these things could ever be made today. So, go back to a time when they were made.
>> Well, apparently apparently, you know, Avatar can't be remade, right?
>> Oh, yeah. No, they tried.
>> Yeah, I mean, the thing on Netflix is terrible. I'll show this. So, they they they cast these new actors to play the Avatar characters. They look nothing like them whatsoever.
>> Oh, I mean, like ridiculously nothing like them.
>> No.
>> Ridiculously nothing like them. I mean, that that girl playing May on the right there, like look, I'm not I'm not here to make comments on on beauty or body type or whatever, but she doesn't look like the character.
>> Right. And and and anyway, so the stuff that they are remaking from the past is terrible. It's just absolutely awful and unwatchable. I mean, Wiz was talking about how bad Avatar is. I've heard you talking about just what a train wreck it is, and it's no surprise that people are like, "Give me the cartoon instead."
>> I mean, I got to show you some clips from it, too, because I mean, like the the scene where where he loses Appa, which in the cartoon is such like a poignant like scene of just anger, and he goes into the Avatar state. In this, HE'S LITERALLY GOING APPA! APPA! [screaming] APPA! LIKE IT'S like I almost died of cringe. It it was absolutely insane. You you we watched um, you know, we we watched a bunch of clips on Culture Crossfire last night. I could not believe just like like how bad it was just just looking at it again. The kid that plays Aang, uh, he reminds me of the kid that played Henry on Once Upon a Time in that he was a decent child actor and then he became an an older teen and his voice dropped but his acting never matured with his body. So, he still acts like a little kid but he's a teen you know, probably 15 years old there.
>> So, this is why people are watching Seinfeld, Golden Girls, they're watching The Office. I mean, we can go through the full list. People are you know, they're they're sick of whatever has been given to them for the past 10, 15 years. And it's so it's so conquered, right? So, ideologically captured the studios that they can't even remake stuff. If they use the same script, they still screw it up.
>> We're we're seeing it right now with Disney Plus. Look at Moana is one of the most streamed movies of all time. And this Moana live-action remake, you can't pay a kid to care about this.
>> When did the the original Moana come out? It's like 20
>> 2016.
>> 2000
>> I'm trying to go 2016.
>> Right. So, 2016 and and I saw the uh the the dailies for this and it's just ridiculous. So, if you think about it though, that would have preceded the woke era because that would have went into development like 2013, 2012, somewhere time around there. So, it precedes that, okay? Moana, the original movie is uh a tremendous it's one of the best versions of the heroic female archetype that you almost never see. Carol, sometime you and I should talk about that about the nature of Moana, the original film and what makes her the feminine uh hero archetype.
>> I mean, it's the exact same movie as Pocahontas.
>> You know, I've not thought about that.
>> It's the exact same movie. It's the girl that has a connection with the water and speaks to the water, has a grandmother figure and then she goes on to a journey.
>> Wait a minute. But Pocahontas, she has a hummingbird friend. Moana doesn't. Totally different movies. Totally different.
>> Oh, you're right. She's got a chicken. I'm sorry.
>> That's right.
>> The thing I mean the thing about Moana is she resolve like Maui tries to resolve the conflict through through brute force and can't and Moana resolves it in a very feminine way through compassion and understanding and empathy.
>> And she actually tries to do it the beta male way and fails. That's the whole point of the story. Yeah.
>> Yes. And so how much you want to bet she's going to do it a different way and
>> [laughter]
>> I got a feeling Te Fiti's going to be defeated in a different way this time but yes, they they can't even remake, you know, they can't even remake something that went in development just prior to the woke era in 2013.
>> It's a 10-year-old movie.
>> 10 years old. All right, folks. That's the story though. Tell your friends. Tell your family. It's true. What you are experiencing, what we're saying, everybody feels it. You have to go back in time to find the good stuff to watch it now. No new stuff is being viewed truly and the problem? Well, when everything is old, we're not gathering around for something something brand new and bold that unites the country. And maybe that's a message that we're too bifurcated right now at least from the bubbles on the east and left coast. They are giving us a host of things people simply are not watching.
Parting is such sweet sorrow, ladies and gentlemen. It's only made sweet because there's more content on the way. We never stop. Drives the Holly weirds mad but we've got decades left in the can and we keep going [music] and going and going. Oh, wait. Are we showing our cards? [music] That's right. We'll never stop going near and far and sending out the content you love. Folks, you can help us continue to do just that. Smash that like button. Drop a comment down below. Let us know your thoughts. And until the next time, keep learning. Keep growing. And as always, keep having fun.