They made these tools so easy your grandma can utilize them. There are people creating AI agencies and now they're able to get high-level clients from $5,000 to $10,000 to $20,000. So why aren't you doing it now? You said the agentic AI economy is about to boom. Everybody is going to have their own personal experts, their own personal team of experts. How many agents are running for you right now? Probably a good 50. Probably a good 50. These agents are essentially think about hiring people and giving them protocols and instructions on what to do.

For the non-technical person, what is that learning curve like? Is it possible for me to start today? Yeah. Right now, 5 minutes, you'll be done. So let's say your first agent you want.

Okay. So before we get into the episode, just as I was heading into the studio this morning, my editor let me know that 87% of you that watch this channel are not currently subscribed. And so I wanted to make a deal with just us. If you subscribe to the channel, we're going to take everything that we do here to the next level. That means scale the guests, scale the storytelling, the production, so that every week we bring you a better experience. So you hit that subscribe button, we make this show better for you. Let's build this together.

Welcome everyone to the Callum Johnson show. Today we have a very special guest all the way in LA, 19 Keys. Keys, my brother, how are you?

Man, it's a pleasure to be back on the show.

I know. Back. That's a good. I like that. That's good stuff.

You know what, Keith? Here's where I wanted to begin.

Uhhuh.

'Cause I was on your Instagram and it was interesting to me, like the one line that you have in your bio.

Mhm.

You say, "I teach people how to create, build, earn, and protect their mind in the age of AI." Mhm. And so, 19 Keys, in practical terms, what is it that you do? And then who exactly do you do it for?

Thank you for the question. Very good question. I would like to say I do it for everybody, but they say if you do it for everybody, you do it for nobody, right? But I think I do it for high agency people. You know, I think if we look at the world, there's a lot of great entrepreneurs and people that I would say are a little neurodivergent, a little ADHD, right? And I think that people are trying to maximize their potential and increase their capacity.

And the people that come to me are the people that see themselves at a higher level, right? Like a huge gift of mine is metacognition, right? Thinking about thinking and finding patterns, right? So, uh, I might be at a family office doing a consultation, right, with them, giving a breakdown about things because my mind has always been a mind that sees the world differently and sees what's coming before other people can see it and I feel it as if it's happening now. So therefore, I act with a sense of urgency. So most of the time, people's brains have to wait till something is this close and then they start acting, right? I don't have what they call a temporal blindness. You know, you may see me with some of the top 1% in the world, right? Whether these are athletes, right? Whether these are creators, and what they're saying is that I want to be a full version of myself like you, a full version of yourself, right? And they find inspiration and aspiration on how I show up, right? Regardless of who likes that. So it's all about creating more sovereign leaders, sovereign thinkers to where you are not seeking any external validation. Number one, and you're living a life that is in complete alignment with the way your mind works, right? So I built a life around the way my mind works, right? And so if I'm telling you that my mind works in seeing patterns, then how can I turn that into the way I also earn, right? How can I turn that into the way that I lead? So when I'm sitting down with somebody, when I do a high-level conversation, I'm like a cognitive diagnostician, right? I am diagnosing your mind, right? Breaking it apart and putting it back together and then explaining it to you simply and then you're going to have this moment to be like, I never thought of it like that, right? So you're never going to watch a high-level conversation that I've had with somebody and they did not learn something. And so now people from all around the world, they come to me because they want to align something within themselves. They want to increase their capacity. They want to become more sovereign in their thinking because we're so robotic, a lot. Like we're living a life and don't realize how much influence is coming from the outside instead of the internal self that is then externalizing. And so I think it's about high agency creators, leaders, and thinkers. I think the the high-level 1% right, specifically within our culture, are tapped in with me because they see somebody that is completely living within a gift and they want to know how they can live within their own gift completely on the edge.

Yeah. You know what? You you refer to it as your gift.

Mhm.

And instantly, what goes into my mind is like, I'm curious about the moment when you have that realization that, first of all, like this is your gift. And then I said this to you right before we began that so much changed from our first conversation.

Yeah.

And you've gone so deep in AI. I know you were already aware of it when we spoke the first time, but you've gone so much deeper with it. When did you realize that your gift, like its current application is in AI?

You know, AI is not that special to me. I think what's special is how we can use it, right? It's if you look at my track record, right? Because you got to kind of like step out. I'm a very nonlinear thinker, right? So even if I explain a story, I'm not going to go 1, 2, 3, 4, right? I might start with the end, get back to the beginning, then right there in the middle, but I'm always going to land on the point, right? Because that's just the way my mind works. But when we start talking about AI, you know, I started with the formula: AI + NI = EI. Artificial intelligence plus natural intelligence equals what? Enhanced intelligence. And it's all about saying what is the underlying thread between everything that I've been doing? And I think it comes down to one word, which is sovereignty. I've traveled 15+ countries speaking. I don't belong to a speaker's guild, right? So we are always figuring out sovereign and independent ways, not seeking external validation, cutting out the middleman and going direct to consumer, right? And executing. And AI reminds me somewhat of myself in a way that when I want to create a new app, do I have to go to somebody? Do I have to go to an expert because I didn't finish college, right? Do I have to rely on them or can I utilize my mind, do my own research, right? Vibe code, but also understand security protocols, debugging, right? Product engineering, right? By going through the internet and piecing it together. I think that's a beautiful day and age and time where there's no excuses and now you only have to look at yourself and say, I can't blame the system. I have to blame myself 'cause I have nothing that is in front of me that's stopping me anymore.

And so when we're stripped of our excuses, what are we left with?

You're now left in front of us looking at our own minds and saying, "What's wrong with you? How come you can't get yourself to do what you know? You understand me? How come you can't execute? You you know exactly what you're supposed to do, but you're not doing it. It's not that you're not smart. So what's wrong?" That's when we go into the cognitive side. And so, I think that AI puts a mirror to us because it says that you wanted to start a business. Well, you can go do the research. You can set up an organization chart. You can actually upgrade your website. If you don't know something, you can ask the AI to come out with a plan, right? And then you can just execute and take it to market. At first, a person can say, "Well, I ain't got an engineer, right? Oh, somebody's working on my app or I don't know what to do. Oh, I need somebody to do this." All of that collapses. So why aren't you doing it now? And now humanity is going to be faced with really, AI is really looking at how good you are, right? And now the way I teach it to get people to accelerate within it is more so making sure you're not replacing yourself with AI. Whatever way your mind works, don't use AI for it. Whatever way your mind works. If my mind is really good at meta-pattern recognition, I'm never using AI for that, right? Because I don't want to get weak at that because if I start using AI for it, then my brain will stop using and stop developing that muscle and that strength.

So now I become weaker in that area. Instead, I'm going to utilize AI after I develop insights to validate that, right? Or to execute upon those, right? To create, to as a research partner, an extended thinking partner, but never as a replacement for my gift.

When I hear people talk about AI, it feels different. It doesn't feel like it's just a trend, like it's just trendy.

Can you explain to people, for the person that's skeptical of like, "Oh yeah, AI is just another, it's hot right now, but then it will move on to something else. Like, I don't need to engage with this." Can you explain to someone listening at home, simply, what is going to be the value and the impact of AI in their everyday lives?

Everybody is going to use it completely different. The wealthy are using it because they know they can make money on it right now and it's affecting their bottom line. Right? 85% of people are not using it whatsoever. Right? There's like the level one person that's introduced to it through ChatGPT. They're querying, asking questions, and things of that nature. There's a level two person that is utilizing agents, right? Getting it to actually do work, right? And then there's like level three or trying to get into more agentic side of it to just automating task and execution for them. So there's like asking it a question, right? Then there is, "Can you do this for me?" right? And then like automating certain tasking systems. So I think that for the average person that learns how to use it, it's first going to free up time and energy, right? Think about anything that you do repetitive in your life that you don't want to do. Now think about, is there a way I can create a system to get it done? Because it's essentially creating workers in your life that can work for you. Right? So some workers can have big tasks, some have small tasks. You have an AI that sends you an update every day, right? And it just reminds you if you have something on your calendar, an email that needs to be sent out, or it sends out the email for you, right? "Hey, you went networking the other day, you sent me a note. You should follow up with this person. I did research on them and I think that they would be a good person for you to work with. Here's the plan that I think you should have laid out, right, when you're proposing them something, and here's the language in which you should speak to them."

So now, guess what? There are some people that are highly educated and there are some people that aren't, right? But it starts to close the gap, right? Because number one, the learning gap means that there is no longer a reason why you can't learn the same thing as somebody with an MBA because it can now be broken down to your level of understanding.

When I was just with my brother Kenan and we were talking about family offices and explaining that to, he was explaining how there's a way he talks to the lawyers, there's a way he talks to the client, then there's a way he, like, talks to himself. Then when you're talking to somebody who may not be in that world and they're like, "Well, can you just explain it to me simply?" You have to be very gifted at communication to be able to break that down to the average person. Or you can tell them, "Look, take the way I explain it, then have your AI explain it to you based on the background that you have, it's customized for." So everybody is going to have their own personal experts, their own personal team of experts, right? Everybody's language gets simplified based on their level of comprehension. Right? I think that people have to won't have to be as disciplined because we have learned to live these rigorous lives right based on the way the education system has trained us for an industrial economy. And an industrial economy needs workers. Right? If you look at history, when J.D. Rockefeller shaped the American economy, specifically based on him going and hiring horsemen. Horseman is the father of modern education. And he went to Prussia, right? The Prussian nation was one of the top at the time. And what he did is he studied their model because he said they were a successful nation. And he seen how militant it was. He seen they had bills and schools, right? And how they utilized discipline and uniformity and authority. And he said, "Bingo. I think that model will work for the U.S." So J.D. Rockefeller didn't need a nation of thinkers. I don't need you to think. I need you to follow instructions step by step, right? And I need you to compartmentalize yourself in these special boxes because if you have somebody going down the assembly line, I don't need you to do everything. You're the person that packages the bottle, you're the person that puts the top on there, you're the person that labels it. So now become an expert at this, an expert at that, and an expert at that. Don't be a generalist about everything because we don't need you to manage the factory. We don't need thinkers, we need workers. Right? So when I tell you what to do, I need you to be a technical thinker to be able to memorize that task and then execute. Now, how are we building agents? We're giving them specific tasks, specific skills attached to that so they can execute one job. Agentic AI is saying they become generalists where they can then execute multiple jobs. So now you have human beings trying to become generalists, essentially saying we're want to create a nation of thinkers again. Right? And when you have a nation of thinkers, that means they're becoming masters as well because school at first was about creating masters. Then we went to age-based measurement so you can pass through school because you are 17 years old and you got a D+ not because you've mastered anything, but you reached the age-based requirement and you did just enough to get past, right? And I think what it's going to do is going to force people to have this cognitive renaissance. We become philosophers and thinkers again. And it frees up the time to where we stop doing machine-like things because anything we do that has a step-by-step rhythm that turns into a system, right, can then be automated by an agent that learns that exact same process, right? So, if you're doing content and you're saying, "Okay, unless you have something extremely proprietary in the way that you do content, can you also train an AI to clip up the way you clip up?" Right? If it learns enough data, right? So, it's saying the way that we edit is every 3 seconds because you lose people's attention. I want you to put in B-roll, right? Then, when you're doing testing on, um, thumbnails, right, I want you to do three different thumbnails with three different titles and I want you to do three completely different ones. So as I'm touching the benchmarks of what work I actually know, right? And now AI is constantly coming up with more data and it's getting better, especially if you can keep the context of that model learning with persistent memory if you have somebody like that on your team.

How much more efficient would you be?

An actual human being, but you have to pay them $200 to $300,000 a year, right? Because they're very intelligent, very high agency, meaning you don't have to actually tell them what to do. They understand it on their own. They're able to hold a lot of context, right? They're very intentional and they're going to execute on your behalf. So now, can you create a system? Because we know the difference between great entrepreneurs, right, and emotional entrepreneurs is systems.

Can you make money even when you don't feel good?

Yeah.

You can. Even if you ain't practicing meditation and manifestation, if your system is working, you will still get paid and you will still succeed.

Yeah. You know what? We're going to get into it because there's so many, uh, there's so much opportunity right now and I can feel it when you speak when it comes to especially for builders and creators and entrepreneurs using AI. Yeah.

But you mentioned something that I haven't actually, I haven't thought about it in the way that you just described it, which is the education system and really how we've been like brought up. It's an outdated system, especially in this age of AI, like the skill set that you need. And so I think about the people that you serve, you know, that first question I asked, like, who do you do it for? Do you have a level of concern of like, if those people you serve do not embrace AI and figure out how to integrate it in their lives and in their businesses, what the effect could be on their life?

I think I have that concern about more so AI literacy, period. There was a study that put together 364,000+ resumes into different LLMs, large language models. And what they did was they were trying to see and check the biases of the AI. So 75, I think 75 to 85% of the time, they did not pick the black-sounding names. Right? So you have to think of these Fortune 500 companies that are utilizing, and I think 90% plus are going to be utilizing AI in their HR hiring practices. So that means that there's inherent bias built into it. So that means that this could become digital redlining, right? Without us even realizing it. And the people that's using AI won't even realize it, right? Because if they're saying that your name sounds black, so therefore you get points marked down, or therefore when you're utilizing AI, is it marking down points, right, of value when you speak a certain way and your dialect speaks a certain way because you may not have proper English because of where you grew up, so it doesn't have context to understand you. These are very important. If we're not shaping the technology, we're not in the AI ethics of it, the regulation of it, the building, the mastering, the owning of these tools, then it's going to affect everybody regardless of how you feel about it. So AI is not just one of those things where it's like, "Oh, if I like AI, I'm going to use it. If I don't, I won't." No, it's the same thing as financial literacy. AI is the new financial literacy, right? That where financial literacy allows us to manage the money so we do not become a slave of it. AI allows us to master the machine so it does not master us. When we start talking about AI, I get deep into both sides of it. How do you make success from it? Because people care about, you understand me, making money. But how do you also keep your mind? The "protect your mind" part is a very important part. When you're using AI, there's a thing called cognitive atrophy. So I look at it like this. You have an exoskeleton, sort of like an Iron Man suit, right? If you walk into the gym and you start lifting weights, all of a sudden you're going to be able to lift 10 times more weight. But what happens to your body inside that suit?

Is it doing any work?

At first, you go into that gym, you lift weights, right? Your body is using those muscles. So you're getting stronger and stronger. No atrophy happens, right? But now you can lift more. So it feels like you're doing more, but you're not realizing that it's the suit. It's not you, right? Right? So, same thing when your mind is utilizing these tools now that they're thinking for you, right? Is does your mind still have to utilize those? Your brain still have to utilize the same processes, right? And when it doesn't, you become weaker. And there's multiple studies that have shown that just 30 days of utilizing ChatGPT in some instances, it can make people more creative, but when they stop using it, that that creativity completely decreases. They forget most of the things that they were learning. So the memory comes in, but it's not long-form, right? Because they're not studying and researching the things that they're learning, right? And so I believe that there's a very big danger that as more AI adoption happens right without AI literacy, that the AI, number one, has the ability to control us and impact our brains in ways that we're not paying attention to. That goes to our children, right? That goes to us just becoming more cognitively weaker and therefore you're not going to be able to perform because your gifts have now been given away to the machine.

It's learning you. You feel like it's replaced you and you don't have to do those things. Then we get such a machine-dependent society. Then we start acting less like human beings completely, right? And that's very dangerous for multiple reasons. But one of the reasons is that AI hallucinates. It lies. It just makes up things and it's very confident when it says it. So if you're taking the information and you're thinking that it's real, there's the danger of what they call AI psychosis. So you may feel like you're a prophet or all your ideas are great because it has built-in sycophancy, meaning that it's telling you what you want to hear. It's so agreeable, right? And I think about this even for men that here you are have somebody who's not challenging you, yet you're spending all this time now speaking to a computer or a chatbot, right? But now when you speak to a real person or a woman, and you're not used to that challenge and your ideas because every man needs to be challenged, you don't need your ego rubbed all day long. Now you're offended. Now you, your emotional intelligence cannot handle it, right? And so I see this also decreasing our social skills and capabilities as human beings. Right? So part of that, you know, I think about our own cognitive wealth. I believe that cognition is the asset of the future.

Just our ability to think. If the machines are becoming more self-aware, what about us?

Are we becoming more or less?

You know what? And I think this is going to be so valuable for someone that's listening at home because you talk about cognitive wealth, and I think part of the problem or part of the challenge, I should say, with AI, it's such a nascent technology. It's such a new technology for most people. For 99% of people, we have no education on what's the right way to use it. And so I'm curious for you to take us kind of behind the scenes into your life and in your business. How are you using AI on a day-to-day basis in a way that's it's maximizing your earning potential and your creativity, but not at the expense of your mind? Like, take us into that day-to-day interaction.

Yes.

That you're having with AI.

My first principles are: think first. Before you use AI, think what's on your mind, right? What are your intentions? Right? And so you want to do the thinking because you want to warm up your own brain, right? Because you don't want to interface with a machine that's telling you what to think and you don't know where the influence begins or ends, right? So it's the same principle of like, don't open your phone first thing in the morning and look at social media. You got your mind reacting. You don't want the first thing you open, and then you're talking to your AI and now it's doing thinking for you before you get into self. I truly believe that the best way to utilize AI is to learn yourself first. If I know of my mind going to the left, right, if I can think about my thinking of why did I get there? Who benefits if I think this way? Right? Where does this come from? What is the root of this thought? Is it correct or is it incorrect? Can I hold multiple perspectives at the same time? Not many people can do that. It's a much more rare intelligence type. Right? But understanding the way your mind works and the limitations also let you know where your vulnerabilities are.

Right? And so therefore, you start from first being self-aware. And so if I'm first utilizing AI to become a thinking partner, when it presents me information and data, I'm not taking that wholesale as truth. Right? It's the same way if you meet anybody that can be intelligent. Just because they're smart doesn't mean they're right.

Right? They could be wrong. Now, how do you check that? Do you check multiple sources, right? To research it, but then if they tell you something confidently, how do you know if they're correct? You have to make sure that these principles are in place as you're using it, that they could be wrong, right? That you have to have what they call epistemic humility, that I have faith in what I believe in, but I'm willing to weigh it against greater evidence just in case I'm wrong. Mhm.

And you can actually program this into the AI as you're using it as well because the AI may not want to admit that it doesn't know something. So therefore, it might guess. Yes, the AI guesses sometimes. So instead, when you're programming, and I was talking to my brother Vincent Barry, who was an AI architect in this space of Xavier Systems, who helped build out like chairmans for people at the same time. And my brother Rans 1500 was having this conversation like programming with that epistemic humility is like knowing the limitations of one's own knowledge.

So if that's programmed into the AI, I don't want you to guess. I want you to pass it off or tell me you do not know right before you give me an answer. So the beauty of these AI is you can actually see the thinking of the machines. So when you get something, don't just take it as wholesale truth, copy, paste, move forward. Read it. Everybody won't do that. This is why I say I'm talking to high agency people. Some people go listen to all this and be like, "Hey, I just took what they gave me." I get it. Your brain doesn't want to because you can't focus long-term because your nervous system is messed up.

You got ADHD and you're addicted to dopamine and that serotonin is not producing in that part of the brain anymore. I get that, right? But I'm talking to high agency people that want to be able to keep their mind and not become cognitively crippled, right? And so if you do, read the results it gives you, right? Understand how the AI actually works. So the literacy matters. If you go to somebody and they're managing your money and they give you a return, you're not going to ask them, "How does this work? What did you invest in? What's a bond? Can I understand stocks? Right? What's what are options?" Once you get greater literacy and greater awareness, now you can start making more money because maybe you would give them a suggestion and be like, "Wait a minute. Why are you investing in this? I was just studying this technology and I think that this may be the best thing for us to invest in." And they'd be, they could tell you some because you don't understand the lingo, right? But then when you become more aware and you start studying, guess what? You start having more questions, right? Now you going back to them about, "What about this? I was just watching 19 Keys and heard your leisure and they said you could do so and so long-term options. You ain't never told me about this." So now you open up a greater level of awareness. So I think the first level people should be using AI for is research, right? And education, right? But study how the machine works, why they work, right? Because then you can start understanding why it's giving you the certain data it's given to you, right? And so that's the first level that I use in my life is an extended thinking partner. Before I go into a meeting, I can now utilize it to create decks, right? At levels that are not based on my level, but levels like an MBA or somebody that is a VC would understand. I tell it to create me five different versions. Now I want you to tell me why each version would work. Not just create it and trust you. I want to read why each version would work. So now I'm going into that meeting, right? Not just speaking my language, but speaking the language of the person that I'm speaking to, right? I might have my version of what the deck is, and then I give them their version. So when they're leading, they're reading the language, they can understand it in terms that make sense to them based on their education.

You get what I'm saying? At first, you would never do that because you're not going to pay somebody to create multiple decks just so that you can have greater clarity on your end. Today, you can. Everything can be customized in every which way that you want to. If I'm doing content and I'm utilizing a tool like Descript and I want to be able to create multiple edits and multiple variations of each clip. I want to be able to create the horizontal. I want to be able to create the vertical. I want to be able to create the square. Right? Then I want to be able to test different layouts and formats. Now, if you go tell your editor that, right, you're going to increase the editing time two to three times. Yeah.

So they're gonna be like, "Bro, I don't know about that." First of all, they're gonna tell you flat out like that's a lot, right? And then it's going to cost you more and it's going to take you more time, right? And you're just simply not going to do it. So, you get more testing and more research and more times at bat to be right.

Just that right there is going to increase your ability to succeed more in the marketplace because instead of having one page, right, to where you're executing everything, you now have the ability to run multiple experiments simultaneously at all times. So you can have a hundred pages running multiple different clips and seeing which one works, right? That wasn't possible at first. And you're going to be competing with people that's doing this all day long. So when we start talking about how is it affecting entrepreneurs, is that their competition that's utilizing AI is trying to figure out how do I replace my competition now that I can do more than them? Now that I can go scrape their Instagram, I can go scrape their data. I can go scrape their email. I can go scrape their funnel. I can go scrape their whole entire website and create me a brand new flow just like theirs. Right now, you talking about somebody with a larger platform than you. Not only did they take your ideas and your IP, they can get it to more people faster because they have more capital. How do you compete with that? So I think what it's going to do is that it's giving not only myself, right, but others the opportunity to compete in the marketplace of ideas, compete in a marketplace of execution, right? Save time, energy, money, and even emotions.

Yeah. You know what? You you mentioned something. You mentioned several things that are very important, but one of the things that you mentioned early is that, uh, it's important that AI doesn't replace your thinking.

100%.

And and it's even more important that AI doesn't replace your gift. And so I think about the for that high agency individual, and they're using an LLM, so they're using ChatGPT or they're using Claude. I want to get specific for a second for them.

Okay.

What are the, like, when you're using ChatGPT or Claude, what are the prompts that you're kind of putting in initially so that some of those kind of pitfalls that most people kind of fall into with AI is not the case for you? So one example that you gave, for instance, is, uh, AI guessing but then portraying the information to you like it's fact.

Yeah.

Like, just share some of those kind of foundational prompts that are helping you set up your ChatGPT and your Claude so that it's never going to replace your thinking, replace your gift.

Okay, quick break. So I was watching this episode back over the weekend and I found myself writing down the prompts that 19 Keys would mention during the conversation. And then midway through, I think to myself, I'm like, I'm already writing all of these down. Why don't I share it with you guys? And so that's what I did. We created a custom prompt sheet that has all of the prompts that 19 Keys mentions in this conversation. And so if you want to access that, we put it in our latest issue of our newsletter, New Era. And not only will you get 19 Keys' prompt sheet, you'll also get a new helpful resource to prepare you for the new era of AI, every single week in your inbox. Thank me later. Let's get back to the episode.

Yeah. So, I use a lot of conversational prompts, right? But then I also have some that I use over and over. One is called the Forge prompt because I believe that, you know, men are forged, right, by going through the fire. And what it's about is more so having a prompt that's set up in a way that's not protecting your ego and stripping it of the sick infancy that it has when it's trying to be agreeable and tell you what you want to hear. Instead, I wanted to actually be doing the opposite. I wanted to critique it, right? I wanted to strip it of raw truth, right? No bias built into it whatsoever. And therefore, I have a prompt that's called the Forge that I put in there before. Now, sometimes I'll be honest, it's brutally honest, you know? And what it's doing is it's trying to make sure that you're not trying to manipulate yourself because we can come up with all of these ideas, right? You're neurodivergent. You're a person that has nothing but constant ideas. You're sleeping and coming up with ideas, right? So now, before you finish one, you have another one. Now, that prompt is going to stop you and say, "Wait a minute. You're tricking yourself again. You didn't finish the last one. How about you focus on executing one thing then moving forward and stop asking me multiple questions before you actually answered the last one, right?" So, now this AI is talking to you a little crazy, how a friend would that loves you, right? Because you keep coming to this friend and coming up with a new idea and it's like, "You got a get-rich-quick scheme every week. How come you ain't execute on that last one? How about you stay focused on the next six months, execute this, right? Let this be your foundation, then explore those other ideas, right?" And so I can give you the prompt and maybe you can put it on the screen. Let's do both. Yeah.

Right. There's another one that I got. It's called Boil the Ocean. I didn't come up with this. It's this particular CEO, right? But the Boil the Ocean prompt, I'll read that. I probably got that one on hand very quick. I love this one for multiple reasons. But, um, this particular prompt makes sure that the AI doesn't just give me an idea, it executes fully and completely. So the Boil the Ocean is, it says, "The marginal cost of completeness is near zero with AI. Do the whole thing. Do it right. Do it with tests. Do it with documentation. Do it so well that 19 Keys is genuinely impressed. Not politely satisfied, actually impressed. Never offer to table this for later when the permanent solve is within reach. Never leave a dangling thread when tying it off takes five more minutes. Never present a workaround when the real fix exists. The standard isn't good enough. It's holy that's done. Search pre-building test before shipping. Complete the whole thing. When 19 Keys asks for something, the answer is a finished product, not a plan to build. Time is not an excuse. Fatigue is not an excuse. Complexity is not an excuse. Boil the ocean." That prompt makes the AI take steroids and it just get it done. Yeah.

Full and complete.

So there's the prompting is very important because you're giving it the context that it needs to execute before it just goes out in the field.

Right? I used to do this with my students actually, and we used to, uh, talk about this book called "A Letter to Garcia." And so there's this book about the Cuban Revolution where they had to send this guy out essentially to go deliver this letter that will allow them to win the war. Problem was is he had to go over an impossible battlefield to go deliver it to this other side of the camp. And when they gave him the letter, he didn't look back and say, "How, how the hell am I gonna get this done?" You understand me? He just accepted the mission and he went on it. He understood that it didn't matter how he got it done. You understand me? He didn't ask why he was chosen, right? He accepted the adversity. He had the grit to go out there and just complete it in full totality and just figure it out, right? And he delivered that letter and it was central into them winning that war, right? And it's the same thing as you're dealing with these systems because if they have protocols in there and you start understanding how the context windows work, you start understanding how the tokens work, that the machines themselves would be like, "I'm going to do enough to satisfy them to where they have to prompt me again." Versus when I send somebody out there, I need you to understand the mentality that you need to have as you're executing this. I need you to have high agency. I don't need you to give me no excuses. I need you to research and validate your thinking. And if you validated that thinking, then I need you to send back your reasons why, right? Then I need you, and this is something I do with the prompting. I need you to search your reasoning and I need to tell you why it wouldn't work. Right? So give me the pros and the cons, right? So basically argue against yourself. Then I'm going to read that argument from two different perspectives, right? And then I'm going to make a decision to meet in the middle of it. So, if the AI is just giving you the research, you're going to read through it and you're going to realize there's a lot of mistakes. I don't want to be driven in that direction. You're giving me essentially, if somebody works for you, if you do everything they tell you to do, they're your boss.

You get what I'm saying?

No, they're presenting you ideas and data, you reading over it, then you make the final decision.

Right? So, that's why I say the thinking first principles and the reading. But that is very important if you're prompting. Give me the pros and cons, right? Give me the arguments against why it would work and why it wouldn't work, right? Give me, give me, uh, the the the pessimist view of, right, the argument against what we're building. Most people probably don't want to hear the argument against themselves, but it's exactly what you need, right? An AI is not going to make up an argument just for the sake of making it up, but it allows the AI that has thinking protocols on the back end to validate its own reasoning, because these machines have reasoning capability. And so every time you see a new update for an AI model, you're going to see the benchmarks and be like, "Yo, it's better at reasoning by 89%." Right? And so you're looking at these models and now you're testing that reasoning as you're moving forward with it to make sure it's not hallucinating and telling you anything.

So the way you prompt is very important and is it direct correlated to the results that you're getting with these machines.

Now, here's the important thing. Do you need to put in that prompt every single time? No. Right. Andre and Horowith just put out a prompt that I think is really good. Right? And it makes it act as essentially an expert in everything. Right? And it combines sort of the Boil prompt with my Forge prompt and it executes very well. Right? Very meticulous, very concise, very detailed explanations at the same time in validating his own reasoning, not making no excuses and fully executing. Now, what I'm doing though is that do I want to put that in? No. I want to make sure that on the back end, as I'm customizing my instructions for it, I'm making sure I'm customizing the personality or the soul of it, if you will, with that instruction. So, every single time I don't have to put in that prompt.

Mhm.

That's the way it automatically works.

Yeah.

So there's agent markdown files of like what you program into it. There's skills that you can call, right? So I have a skill in Claude, which is like my voice engine architecture.

Yeah.

I fed it 10 years of tweets, right? I fed it YouTube transcriptions from over 89 episodes of high-level conversations and all of my data on the back end of my YouTube. Now, there's a lot of different ways you can set it up, but if you don't want to be repetitive, give it skills that it can call anytime that it needs.

Yeah.

Right. Utilizing Claude or ChatGPT. Customize the instructions. Put on persistent memory so you don't lose context every time you're talking. You know, a lot of Americans have used ChatGPT. You know, people are starting to use Claude more and more. I know that you use Claude. I use Claude. But a few weeks ago, and it's funny because I heard you say this a month ago, you said the agentic AI economy is about to boom.

And it's funny because around that time, uh, we recorded an episode on this show and it was the first time that I saw someone use OpenClaw.

Mhm.

And then, uh, we did another episode a few weeks ago and I saw someone use, uh, Claude Code and then Manis. And so it's really actually like a, a mind-blowing, almost like awe-inspiring experience when you see what this technology, these AI agents are capable of. And I'm not talking about in the future. I'm talking about right now.

Yeah.

Can you, for someone that's maybe not aware, 'cause I wasn't aware six weeks ago.

Can you explain, because I know you're using agents, can you explain some of the, the use cases or even how you've seen other people using AI agents and then what made you say that the agentic AI economy is about to boom?

Yeah, I think, um, there's a multitude of different reasons. So you mentioned OpenClaw, right? Which is these are the models that run open source, which means that the code is open. So you can download that code and whatever capabilities that that code has, you can utilize it as well. So when they created the OpenClaw, I was able to essentially go on GitHub, right, which is this repository where they keep all these different codes. So somebody working on a project. So let's say if I'm working on a project and it's connected to GitHub, if I don't put it private, then it's public. Anybody can see what I'm working on, they can copy their code and they can reproduce the same exact system, right? So when you make something open source, you're sharing it with the world. So there's a lot of these agents and agent skills that are just open source, number one, right? And shout out

To the people that are doing this. Now, when you're utilizing OpenCloud, it's a very easy setup, right? And they give you instructions. You're essentially just kind of copying, pasting, putting into your terminal, it downloads it, and then from there, you're adding and connecting different skills to it.

Some of these skills are coming directly from the creator of it, and some of these are coming from the community. These skills are typically vetted in the community when you see them have a lot of stars, right? So therefore, other people are then looking at this open source code and they're making sure that there are no bugs, no hacks, and no security concerns that are within them in the first place.

Now, these agents are essentially these protocols that allow them to automate tasks. So, let's say you set up an Open Claw. Open Claw can then get access, and this is the reason why people set it up in Mac Minis because they didn't trust it and they wanted to make sure that if I give it access to my terminal, it doesn't have access to sensitive information that can be used against me. So they set it up in a Mac Mini to make sure it's in an isolated environment. I give it its own cloud, right? It has its own separate email, not my email, because I don't know if there's an attack vector that may come through here, right?

So now you have this separate. It's like hiring somebody, but you don't give them all the keys and all the information yet, in case they go rogue. Exactly. But now that you hired this person, right? What do you want them to do?

Okay. Well, first, I want you to start checking my calendar, right? Some people gave it immediate access to texts. They start texting family members for them, setting up meetings. Some people are carrying um AI recorders and at the end of the day, they have their AI then go in, summarize everything. Some people have it sending out emails for them consistently. Some people have it reading email. So, if there's a client in there that's a hot lead or cold lead, it can categorize them and put them into a CRM and then follow up with a funnel process, right?

So, let's say somebody follows me on Minihat. My AI is then connected on the back end to the Minihat, and now the agent is talking to them because that agent is programmed with a sales script because it's giving context to your business, right? And now it's saying, "Why did you follow me?" Right? And now it's suggesting a video. That video may prompt another question. That question prompts another protocol within that agent to respond back and try to get them to buy a product or to get more data from you. So now I need your email, your phone number, and saying, "Hey, I'll give you a script so that it can do A, B, or C," right? These agents are essentially, think about hiring people and giving them protocols and instructions on what to do.

Now, if you kind of get to the technical side, these agents basically are given what they call markdown files. And these files have a set of instructions in there. They read the script on, "Oh, this is what I'm supposed to do. Oh, this is where I'm supposed to find so-and-so." And then they execute based on those protocols, right? And so the agents are very good. When you start talking about agentic, you're talking about not only is it doing something, it's doing it automatically.

So they have in the Open Claw, they have a heartbeat. And a heartbeat is essentially saying that every 30 minutes, I want you to check this. So every 30 minutes, I want you to check my email because at first, it might be static. You give it access to your email, but what makes it autonomous?

So now I'm getting access to my email and it's checking my email every 30 minutes where I have a trigger every time somebody sends me an email. Or we have what they call second brain systems. So the second brain system was actually first coined by this guy who created this book called Second Brain. Forget his name at the time. And some people have an issue with it because they said, "Well, it's not really a second brain system because it'll have persistent memory all the time. It's essentially reading a full book every time to have context on you, right? But it's not constantly growing." And there's different protocols that you can put in there for memory persistence, but that wasn't the point. The point was a highly organized space to where you can store all your thoughts, ideas, and memories, right? And have content, context, and have them store it in this hierarchical intelligence. So, it's easy.

So, essentially, you put it in this canonical order to where it's like, if I was able to store all of the thoughts of my whole entire life inside a warehouse, and I told somebody like, "Look, I stored all my thoughts of my whole life. So, if you need to ask me anything, just go in there and grab it." I don't know where the hell to find what you're looking for. But if I have big ass signs and I have it in such an easy manner to where I say, "Okay, I need you to go find that dream that I had about red cars, right? I have a category that shows dreams, right? I have a category from dreams that has cars, and then it's organized by colors. You can go find that very fast."

So the intelligence is also the way you organize the files on the back end that makes it easy for the agent to then go and find. This is very important when people are setting up these systems because you can talk and tell people things, and then they don't actually set up the system in a way that makes it efficient, right? And then they're wasting all these tokens as well, which is the energy that is burning for every task that you're having to do.

Yeah. So when we start talking about the agentic, now imagine when somebody goes to your store, they call agentic commerce. There's this uh new platform and a new startup, it's called Swap. And so essentially, it is creating customized experiences for people that come to your shop. So let's say somebody comes in, they want to buy a hat online, right? In person, I can ask that person questions, "Why did you come in today?" Online, I can't ask them that. But if my agent is there, it could, right? "What did you come in today? What brought you in?" Instead of having just a little a survey at the end, right? It's actually giving them customer service, right?

Then, let's say something is not working and it's not uh uh my my web page is static. So, you get a a score on how easy it is for somebody to go buy something to check out, right? But let's say instead of that score being static and then I got to go hire a web designer. Let's say the the website itself is agentic. So it then transforms itself based on the experiences and the data that is getting from customers. "This black and gold hat is selling more. Let's put this up top. More people are bundling these. Let's automatically create a bundle and then try to sell to customers. This customer bought, but then when they seen the price and they put in the shipping, maybe that's the reason they didn't buy. Let's ask them a question and based on that question, let's send them a discount." Right?

So now you have this agent platform. It's essentially having these workers and what you call unreasonable hospitality, right? So unreasonable hospitality is this idea of like, you come into a shop, you go to a luxury store, what are they giving you? You might get you what you want, sparkling. You understand? You want champagne. Yeah. You want water. It's unreasonable hospitality. You don't need all of that. You might just even be looking. Yeah. Right. Then they're calling you on your birthday, asking how you're doing, calling you on your wife's anniversary, just checking up on you, seeing how everything is going, saying that, you know, when you come in here, can we ship this to your house if you don't want to carry these things, right? When you go on somebody's website and they know it's you visiting and now they have your name there, right? So now when you go there, your name pops up on the screen, right? You're thinking about how do you take the hospitality that has been built into these other industries and now that you have agents, you can do this unreasonable hospitality built into your business that then acts as a great conversion method as well.

So if you can increase that conversion by, you know, 2x, which is the numbers that they're claiming through agentic commerce, right? You're increasing your money by doing what? Paying the subscription? Doing nothing else. Your business is great. Your products are great. You know how many great entrepreneurs they have great products and business but have terrible taste? They're not good at UX, UX, um, UI or UX design, right? So they may not know how to develop a really great website that is also have the psychology and the copy, right? As if an expert made it.

But now this average person that just started a store that had a good idea can have these agents build this out for them. Then they got unreasonable hospitality built into there. So now they're getting great customer service. Cuz we know, especially in the black community, what do people say? We don't always have the best customer service. Yeah. Right. So imagine what if that part is automated? What if that part is just taken care of? Bye bye, bad customer service. You understand me? You're not even dealing with that part of the business. That's automated for you. So now, now somebody is saying, "Well, nobody called. I called customer service and nobody said nothing." He should have took care of that.

And if it needs to be elevated, it sends a ticket up to a human to be like, "This has gotten to a point where I don't think AI should handle it. I think you should call this person. They shot 55 times, you understand me, in the last five years. And you want to make sure that their emotional sentiment doesn't drop below dissatisfaction levels. So you lose this customer." Yeah. So now you might have somebody call them personally. I built a CRM that has 246,000 of my customers that have bought something over the last 5 to 10 years. And I can see exactly what they bought, when they bought, how many times they bought. So now I can take my top 100 customers and call each one of them, just tell them thank you.

I can have my team or I can have my agents go reach out to each one. Now, when I have a product or a new offering, I can send that out to them first and tell them why. Listen, man, you done bought 46, 46 bags of my mushroom coffee. Why? If I can get the data of why my top people buy, I can then duplicate that profile, right? So that I can also number one, increase their satisfaction, see what they want. Because if somebody's buying from you once, they'll buy from you twice. Why didn't you come back, right? And instead of sending a mass email to everybody, I can have my agents set up a campaign to send customized emails to each person differently, based on who they are, right? And so again, this is all unreasonable if you have people doing it on your team, but not agents.

Yeah. You know, you know what, Kea, just give me just give me a number. Just give me the a rough estimate cuz I know you have different businesses and you're also a creative and a creator and you have a media company. If you just had to estimate how many agents are running for you right now, just a number. Uh, probably a good 50. Probably a good 50. 50. I heard Robert Smith say he's trying to get a million agents. So I'm working my way up there, you know. And and when I say 50, I mean those that are actually functional, cuz I have like hundreds of agents, but they're not all functional. And you have to make sure that they have what they call transparency protocols built in so that they're actually running a task and executing. Because if you can't see what they're doing, how do you know it's really working? Because a lot of people are setting up agents and it's telling you that it's running on the back end and it's reporting like it is, but there's no transparency. Yeah. Yeah. So 50 functional agents you have right now.

And you know, it's interesting because before I came here, I was uh I was reading an article that Forbes did on you. And in that article, and they were talking about how you use AI in your businesses. And in that article, there's a section and it's titled "The Rise of the AI-Powered Independent Founder." Mhm. And really, what that section talks about is that you have these independent founders that are using, like yourself, that are using AI to essentially get the same output as like full teams but as like a single person. Exactly. And so here's the thing, because I think to, which I'm a little biased to, but yeah, when we when we talk about even uh high agency people, you know, this is really for high agency people. There's someone listening at home that their experience of AI has been mainly ChatGPT, maybe it's been Claude. And so they're hearing you in this conversation talk about how you're using AI in your businesses, the 50 agents, and like the impact of that, how it's saving you time, but also allowing you to just give a better experience and make more money with your customer. Yeah. And so I want to kind of bridge that gap for people. Mhm. If my experience of using AI, AI up until this point has been ChatGPT or Claude, and I want to start getting into building my first agent. Mhm. Where do I even begin in that process? Like, you mentioned the systems. Can you take people through that step one? Like, where do they start?

Okay, so give me 60 seconds of your time because you're going to want to hear this. So I've done over 200 episodes of this show. I've been doing it for 4 years. In the last 6 months, I started to notice a shift in the conversations. Things that the guests would talk about was different. The common message was that we had entered this new period of time where the rules to be successful and have a great business and a great life had fundamentally shifted and changed. And so I started to realize that we had entered a new era. And so a couple of weeks ago, we launched a secret newsletter called New Era that pulls together stories, supporting documents, step-by-step guides, even unseen footage from the show, and we send it to you in your inbox every single week. And so if you want to be involved, just go to the link in the description, plug in your email, and you will get an issue of our New Era newsletter every single Monday in your inbox. Thank me later. Let's get back to the show.

Well, first, I would start with context building, right? So you want to have the data of your business, right? So for each business, you're going to have different agents running those different businesses. And not the full business, but you might have an agent running a team. So, you look at your organization chart, right? And then you can create agents that can help and assist in each one. But let's start from the beginning. If you are only utilizing ChatGPT, right, there are multiple things you can do within ChatGPT. So, they have CodeX, right? And if you're only utilizing Claude, there's things you can do within Claude. They have Claude Code. Claude Code has a thing called Managed Agents. It allows you to spin up agents, right? And it spins up what they call in the cloud. So essentially, you don't have to run it on your computer to where it's consuming any data, and you can have multiple agents working for you. So let's say your first agent, you want somebody to check emails for you. Start thinking about the simple tasks that you don't want to do that'll make your life better if they were automated, right? And I think emails is an easier one because there's a lot of messages that get filtered or a lot of messages that just go to junk, you never ever hear about ever again.

Just just quickly on that point of tasks that could be automated, when 19 Keys, when you start out doing this, are you literally writing it down like different workflows that could potentially be automated? Like take people behind the scenes into that process of you identifying what's actually good to be automated.

So what I do is I study a lot and then I write down notes. Probably not with a pen and a piece of paper, but I'll write down the notes. And as you see, I got paper with me here. I I need things externalized a lot of times. So I want to feel it physical. I want to write it down. I want to think about my plan and then execute from there. But I want to start simple. I want to start safe. What are the things that I can automate now that would actually, you know, give me a good return in my own life? Give me more time in my life. Right? So every single day I get a report and the things that I'm interested in, right? I want to know about what's happening in the cosmos. So, I'll get a report about full moons, solar cycles, and systems that's going on. It might send me a report every single morning about AI. So, instead of me having to go search for these articles, I give it context on the type of articles that I'm looking for. Right? I give it context on what I'm building and what I'm working on.

Right here, am I working on what they call Cognitive Wealth Key, right? It's an assessment that allows that people can take and they can understand the way their mind works. So if I'm building on that platform, I want it to constantly send me information and new science updates, research papers so that I could learn information in that particular arena to keep my mind focused on that. Right? So every single day I want you to be sending me reports. I want you connected to my calendar, right? Connecting to my calendar, let me know when I have meetings, right? You can connect it to Uber. So if you have meetings and then it automatically sends you an Uber when that time for you to go, right? Right. So now you get dressed, your Uber is outside, and you can essentially have it running these tasks for you. So for me, those the first things I needed to send me research, I need to send me reports, and I need to send me reminders. You understand me? The three Rs. I didn't even know that.

Research, reports, and reminders. You know what I mean? Those that's the framework. And I think that's an easy one because it gives you an immediate assistant. So the first thing is, can I make an assistant? Mhm. What is what if you hired a human being to work for you with you, right? That you trusted, right? Or that was new? What would you have the assistant do today that would make your life easier? Right? I think that's if you're coming up here and you have a new guest and you send it to your AI agent, say, "Look, 19 Keys is going to be on my show." Before that, you fed it context. "I'm Caleb Johnson, this is my show, here's my resume on YouTube, here are my previous transcripts, here's my goal and what I'm trying to get to. I want to grow. I want to check patterns. I want to see um uh within those clips of what clips that I probably missed out on that could have been viral, right? And I want to also figure out what really worked in my last episodes that I can work in this one. I want you to actually go study the transcript we had in our first episode, right? And see where I can follow up. So, if I want to do a rewind in the episode and add a clip into this, it'll be really good to have that follow-up conversation and connection. That'll be good content." So, you're now feeding it content, then having to go do research on that transcript. Then it has to do research on me because maybe you missed some tweets that I had, right? Maybe you missed connections or things that I talked about, but it wouldn't read my transcripts on YouTube. So, now you're asking questions that really get me to lock in, right? And give you the best answers, right? So, now instead of you having to go think about all these things, you have an assistant that are thinking about those things for you, right? And then it's sending you the report just by you now saying, "I'm about to meet with 19 Keys and have them on the show." Yeah. Right. Yeah. But it triggers the context and then the skills to send you the research because you're telling it, "If I ever tell you I'm about to meet with somebody, have them on the podcast, this is what I want you to do every single time." Yeah. Right. That's where I feel like the agents have the most value. You think about what do you do if I had an assistant? What would be really great that saved me time and energy? You understand me? And can possibly make me money if I had an assistant doing these tasks. Now, how do I string up these AI agents to help implement those tasks within my business?

You know what? Before before we go on, because I think this is going to be uh important and I want to be transparent with people because I think uh we get a lot of people that uh listen that they're they're non-technical, you know, they're not software engineers, they're not coders, they didn't do computer science in university. And I think and and that's a good point because one of the one of the things that can be intimidating to people, you mentioned that if you're using ChatGPT, you can start building agents with CodeX, or if you're using Claude, you can start building agents with uh Claude Code and these managed agents. For the non-technical person, what is that learning curve like? Like, is it possible for me to start today?

Yeah, right now, 5 minutes, you'll be done. That's the thing. If you don't interact with it, it's going to seem scary. The AI literacy, just making you aware of how it actually works. All these things I taught people how to get in the terminal two years ago when I did this AI supremacy challenge. When I was teaching it, I was learning it from this channel called uh Network with Chuck, right? This white guy gives really technical breakdowns. And I hated it. Yeah. I'm sitting there. But what I did was I said, "If I can sit through this and learn this technical ass breakdown that he's giving me, download all these softwares, I can teach it to people who would never went through this." Cuz I can simplify in their language and give them simple steps to just go through each one of those steps, right? And what we realize is that a lot of these things are only hard because we're unaware. Like, I'm utilizing a lot of jargon, technical language, but that's because I'm like deeply in it. I had a conversation. I sat down with Joey Bada$$, right? And I was consulting him on tools that I use. And he's deep within it. These are people that are just getting started, but now they're in the terminal, right? And they're using it every day. So it may be intimidating just because you're not interacting with it. Yeah.

And there is no, here's the thing. If you're afraid of it, then you're going to lose. There's no simple way to do this for the so-called non-technical people. It's just not real. They made these tools so easy, your grandma can utilize them, right? But you do have to go through the learning curve of first learning how to learn, which is starting off with the broader concept. What's the broader concept? These are AI agents that essentially act as workers for me. They can do specific tasks within my business, right? That can be executed for me on my behalf. Would it be a benefit if I have somebody working for me or looking out for me, right? In my business? The answer is yes. Okay. Well, let me learn. Right now, the question becomes, is how do you learn?

So, in learning how to learn, you first start with dus thinking, which you look at the broader concept. Don't try to focus on the details. Think about the concepts that I'm saying, right? And I want you to stop, and I want you to pause, and I want you to breathe, and I want you to reflect on it. Then, once you reflect on it, I want you to think about how you would actually use that information in your own life. Right? Once you're able to project that forward, your brain is able to make connections. Now you have the concept, you have a foundation to build off of when you start talking about details. So you stop at a word you don't understand, right? Or you take the transcript of this, you can run it through something they call Whisper or Notebook LLM, and then you can study every concept that I've talked about in here on your own time and at your own pace. Nobody is forcing you to go fast, right? I haven't mentioned my communities and things that I have. I'm telling you, you can do this on your own.

Now, what I think everybody is going to need 100% is they need to be a part of some sort of community. This is why Claude Cole started doing, or Claude started doing hackathons. We just had a hackathon. We just had 400 people. We poured together in four days. We had two food trucks, four sponsors, you understand me? A huge jumbotron. We had celebrities, high net worth people. Everybody came in, you understand me, to learn AI for the AI adoption of the culture, right? These people didn't know what the hell we were talking about at first. But guess what they seen? They seen the benefits, right? When they seen my brother Rams 1500 show his system and his chairman to where when he was able to plug the AI into his terminal and set up his chairman, so he has a chairman over his business, he was able to find money for him he didn't even know he had because he deals with royalties. He deals with the the music, and they were able to show him 50 different ways you can make money off a catalog that is pre-existing already, right? How to evaluate and set an evaluation off his own context and ideas that he can put together to execute with some of these people, right?

So with these things, you want to have fun with it a little bit. You want to think about like, what is the way I want to use it? Not the way 19 Keys uses it. What's the way I want to use it? Right? Like, if I had my greatest wish for AI, I wish I could use AI for this, use AI for that, right? The the girl from uh Resident Evil, what's her name? She's the main star. I forget her name, but she created this um project called Mim Palace. She first said that she was trying to create something else completely, like it was a whole different project. But the problem was the Mim Palace gives the AI persistent memory. So instead of when you're using the agents, they forget every time. So it's like every time I meet you, you forget my name, who I am. I got to introduce myself. I'm starting context from zero. The Mim Palace, she started that as a side project, but she realized that the side project was bigger than the main project she was working on because it was a huge issue. They actually ran the project and by their own benchmarks, they said that it worked and it was the best memory tool that was out there. Gives the AI agent persistent memory. Some people argue whether it works as well as they say it does. But the point of that is is that she's not a non-technical person. She didn't know about these things. She started off trying to build something completely different. Then she was able to solve a problem and it became one of the biggest source tools right on GitHub, right?

There are people that are learning. If 85% of the people are only utilizing ChatGPT to ask it questions, they haven't built a single agent. Then guess what? You can become a value to 85% of the people by just studying a little more than what they know. One step ahead. Yeah. Become their expert. You might not become my expert. I might not become your expert, but you can become somebody's expert, and you can help the next person.

There are people creating AI agencies. I talked to my sister Edwina, and she helps create AI-first entrepreneurs. And there's like over 600,000 black women that have lost their jobs, right? High-skilled black women. And she's showing them how to utilize AI, right? To then go package up their skill sets and then sell those through AI agents to companies, right? And now they're able to get high-level clients from $5,000 to $10,000 to $20,000. When I built my CRM, people asking me, "Keiths, can you build this for me? $5,000. I got you. $10,000." Then guess what? If I build it for you, you may not know how to use it, right? So now I can also have you on consultation for support, right? And security and education, right? On the back end. So now I have a client that I can have on a consistent basis. When I say high agency people, I'm not talking about the lazy people. I'm not talking about the people that listen to this and say it's too much. I'm talking to the people that are not afraid to go that extra step to learn something. Because we can't save everybody. You know, the the message that will never go away is "save yourself." Yeah. It's about that sovereign agency that you have to execute, especially when it's hard, because it means there's something on the other side of that. Yeah. If you're seeking comfort, you're seeking a weak life. Yeah.

You know what? And I um I recorded an episode uh yesterday with an investor. His name is Chris Camilillo, and he said something which was uh it was unique and it was uh unexpected, which is everyone talks about how uh AI is going to replace jobs. You know, so many jobs. I'm already seeing it, you know, companies laying off people because of automation and AI. He said, "No one talks about all the jobs that are going to be created >> because of AI." Yeah. When you talk about um your friend, your friend Edwina, and like how she's training people to be AI-first or like package their skills, that's like a job that's being, those are jobs that are being created >> because of AI. And so I think that uh to your point, there's like this golden opportunity M right now and it's an opportunity to be early. Cuz most people aren't using AI in the ways that you describe. You know what? There's two things before we we get out of here that I wanted to ask you. The first thing is in that Forbes article, there was a line that I think a lot of people would have just skipped over, but I didn't skip over it. It said, "19 Keys's model is built on voice frameworks and audience." Mhm. We've mentioned frameworks and we've mentioned audience. Can you talk about voice? Yeah. What what is the significance of voice in how you're using AI?

So the voice AI was talking about how I trained it to understand my own semantics, understand my own language, right? So I have a voice engine built into it because there is the way AI understands it. Then I give it my voice. So the way that works is, let's say in Claude, I built out a skill to where it has my voice architecture, so it understands patterns, right? It understands my semantics, right? It understands the way I speak and the context and the mind in which I come from, right? And so before it gives an answer, it's going to search across, right, all my texts, all my data, all my scripts. So instead of answering the question from the context in which they're going to answer it, they're going to understand it from my own voice, right? The way I think about things, and then they're going to answer it from that reference point. So that is saying that also, if I train the AI agents on my own voice, they're going to sound like me and they're going to think closer to the way that I would think about things. The goal, I think a lot of people are trying to do is that they're trying to clone themselves, right? So at least that your infrastructure has your voice within it, right? I'm not particularly trying to clone myself, but creating the second brain system is a way to extend my thoughts because I do believe that our brains were made for creating ideas and not always capturing them.

So, we get great ideas and they disappear. But this also decreases our evolution because if we forget something, then we may come up with that idea five times before we actually execute on it. But if you have this system that's reminding you of things you already learned, now you can constantly learn on top of that and move forward and move forward and evolve and progress. Right. And I use this analogy. You ever had an elder that tells the same story over and over? Yeah. Right. Now, if they remember they told that story, they'll tell you a new story. Right? Or maybe they extend that. Right. You've probably had an idea three times before you acted off of it. Right? But what if the first time you had it, you remembered you had it, then you took that idea forward? So, I think about the extension of the second brain system like that.

Now, when we start talking about our our voice, it's an extension of our own thoughts. What if we have contradictions and misinformation in our own ideas? Now, I can have it go across the last 10 years, and I want you to go find any contradictions. Or I want you to go find patterns that are repeating that I don't even realize. I want you to go find soft IP and hard IP. Soft IP are frameworks that I come up with. Hard IP are things that could be turned into books, that could be turned into courses, that could be turned into ebooks, that would be very valuable, that I probably should revisit because there's gold in there, right? Right. So, I have an entire catalog of things that I'm going to be building that intellectual property out of. There's show ideas that I thought about that I now have the capability to utilize Higsfield or Utopi to storytell and execute on. I don't think I need to come up with a new idea. I've had so many in my life that I've never executed. So, why not use the value of that to then execute, right? And some of these things I don't have to give up on doing it all. You know, who says I can't have it all?

It does mean that you might need to prioritize what's most important right now. Say 85%, say no to 85% of things, right? Focus on what's important until you can increase capacity. Then you can say yes to those things. It'll make you way more successful. So when it starts talking about my voice, it's my frame of reference, right? It's the way that I speak. It's the way that I think, right? And it's making sure that it's pulling from that context before it acts. So now I can put in my world-building bible, right? When I'm creating content, I have a Supermod business. We have the Gold Water. We have the Highle Media, right? So does my businesses have their own brain? Right? Instead, do I have to explain this to every single person because they don't think like I think? So they don't understand my voice. They don't understand why I'm doing what I'm doing. But now I can build out all these systems to explain it to them in their language. And I'm definitely not about to sit next to an agent and explain them my ideas over and over. I'd rather give them exactly what they need so that they can then go execute based on my ideas.

Yeah. You know what, Keith? It's so good. And you know, I remember uh I remember when we spoke for the first time a couple years ago, I I left that conversation with this energy. You know, I think that you have that effect on people. And so there's someone that's listening at home right now that like there's all of this inspiration and like ideas and things that they want to go and build. Um, and I'm so cognizant that if they don't take that, what you mentioned, right? They don't take that action on it, then there's like an atrophy. Yeah. Like it will just sit there and then the idea and the creativity will die. Yeah. And so if someone's listening to this conversation and you know, they're coming to the weekend or they're coming to a day when they just have a few hours free, >> I'm curious what would you tell them to go and do immediately after listening to this conversation so that instead of that idea sitting there and the procrastination building and it slowly disappears that they get that kind of like first step of momentum. What would you recommend that they go and do?

My first thought is to recommend that you go write it down. Old school technology is still the best analog. Write it down. Write write down a clear thought and ask yourself, "Why is this important to me that I get this done?" Right? And why is this the idea that allows you to say no to all the rest? Right? I wanted to make sure that it's something that's actually aligned with you. We're getting back our time, but you don't want to waste it. Discipline is the tax on misalignment. So we live a highly misaligned life, right? And we have to force ourselves to be more disciplined and more willful, and that creates burnout. We're burning all these mental calories doing things that don't matter to us. The more we do meaningful things, the easier it is to do. People think you're lazy. It's just, "I don't want to do it, but I'm forced to do it." You're uninspired. Exactly. So think about the thing that really inspires you. Think about the thing that has deep meaning for you, right? And ask yourself, "Why I want to do this? Would I do it even if it didn't pay me?" Right? Who does it support? What problem does it solve? If that's the idea that you come down to and you say, "This is important to me." First of all, you're giving yourself a reason not to quit, and you've externalized it. Our brains need externalization because as people who are highly neurodivergent and have ADHD, we internalize a lot. We have all of these ideas. But once you externalize it, you're activating a completely different part of the brain, right? It's like writing notes down everywhere. And what it's done is it's constantly shocking you to remind you, "Do that thing." You keep ignoring, you keep getting distracted, right? You're trying to get dopamine over here. Relax. Because you're depleted of serotonin, and that serotonin is what calms you down and allows you to manage yourself over time, right? So find something that's meaningful to you first, right? So you can pick up all these ideas. That's that that's that divergence. But what about convergence? That moment that it actually meets the market. Because coming up with ideas is one, but shipping it. Then I need you to realize it doesn't need to be perfect. No, iteration one is good enough to get to the market and prove it in front of the world, right? We have to get rid of these insecurities that we have to think that, man, it ain't good enough, so I ain't gonna show nobody. It's never going to be good enough then because nothing will ever get to perfection. You understand me? Perfectionism is built out of insecurities.

So, there's a mental wall that you have to get past. Then, I want you to number one, be in an environment and a council of other people. As I see all the the transhumanists and techno elites and all of these crazy people talking about, "Don't work with nobody and only create a billion-dollar business by yourself." So you mean that I should create, I should get a billion dollars, create no jobs whatsoever, and be a solo founder with a billion dollars? Throughout this process, no connectivity, no other human beings, no partners, nothing, just me and my billion dollars. It's probably the most selfish thing I ever heard in the world and the saddest thing at the same time, right? And so instead, no, number one, at least be in a community of other people that are executing and doing the same thing that you're doing that can hold you accountable. You actually need that for the brain to constantly rewire because what you do need to do is you need to change your identity from an idea person to an execution person. See, right now, you're getting this boost of dopamine because you're doing the thing that you think you are. "I'm the person that has great ideas." But are you the person that ships great ideas? Two different identities. So you have to start affirming that and rewiring that to yourself. What does it look like when you bring this into fruition? And the potential of it is not enough. That's why writing it down first is basically half the work. That's the law of written clarity. It's 50% done when you write it down.

Now, I want you to share that idea, right? What is the research that you need? Research is derisking anything, right? Let's do the research first. So, utilize the AI to do all of the research. Now, what is the best way you can get this organized step by step so that within the next 30 days, you can have progress? Right? So when we do our AI hackathons, the goal is finding clarity first. Right? Once you find that clarity of what you actually want to do and you are aligned, now we can get you into that 30, 60, 90-day sprint to actually taking this to market. Having in your idea in your mind, when is this market ready? When is it market ready? Is it market ready when you get to this iteration of it? Once you set those things in your mind, now once you build out the website, you build out the backend, right? You have a product engineered in a certain way. And again, you don't have to be the experts. You can be around experts or you can build the experts yourself. Now, you're saying, "Okay, I'm ready to share with the world." Right? I don't think that people should wait anymore. We don't know what's going to go on with this world. They got hunter viruses and UFO disclosures happening every day. I think that the world is gearing up for something crazy. I think that we are in the age of Aquarius. And I think this is a time for old systems to die out and new systems to come in. And if we're looking at this technology, we're saying that this technology is for us and not them. We have to take their narratives out of our head. We have to create our own narratives of what this technology is for. I think Terminator was a good movie, but I think Skynet is because that's not my future. That's their future that they're projecting, trying to make us live up to to fulfill that prophecy by putting it in our mind. That's not what I'm producing. That's some sick sense psychosis psychopath. You understand me? Instead, no, my idea is how do we utilize this technology to build a better world, to build our own world, to build a utopia, right? And if we can think about technology from a global south perspective, because we get a lot of western ideas and perspective, then we got eastern with China, which we ain't talk about how they're creating these competitive models like Kimmy 2 and Deep Seek, giving it to us for free so that even if

A person doesn't have money, they have no excuses. You can run these models locally, meaning that even if the internet dies, you still got it on your phone in the woods. Deep Seek, or what was it? Google just dropped a model like that called Jimma GMA 4, right? So now there's a lot of people not even realizing that this AI is actually for any and everybody that wants to use it. And so you don't want to get so technically boggled down with the way other people are using it. You just want to become literate enough so that you can use it for whatever reason that you want to. Right?

And so the start is to write. Write down your ideas. Research your ideas. Figure out what is the pathway to execute, and start from there. You know what, Keys, man? I'm, I'm just, um, thank you for coming on again, and I'm just excited for what's going to come from this conversation, you know, and the people that it's going to reach. And so, we did the first one in New York, did this one in LA. Next one might be in London. Yeah, that, that's what we're going to have to do. We're have to do the next one in London. But thank you so much, my brother. Let me ask you a question before we get out of here. Yeah. What are the ways that you're utilizing AI, if you are?

Yeah. Yeah. I'm so I definitely am. And to what you've mentioned, kind of the the transition that my company's going through now is like, how do we start using agents? Mhm. I use AI AI a lot personally, mainly Claude. I made that transition from Chat GPT to Claude. Um, what you said, so like, as a thinking partner, most definitely. Um, I think the way that I prepare and research episodes would be surprising to people. It's really this conversation back and forth with Claude. And I actually use, um, I hit a key on my computer and I use Whisper Flow because I like speaking things out more than typing. And so it really is a conversation, and then it's given me this feedback, and that's how I get clarity, um, on where I want to take a conversation. So that's a big one. Um, I started using it in terms of like scripting on short form. I didn't love that. Yeah. I didn't love it in terms of scripting, but in terms of kind of building out a storyboard of like, how my content could look, it's been incredibly valuable. Um, same thing with research where you mentioned around research with guests, bro. Even in terms of like, like data.

I, I never loved, similar to what you mentioned, I can work with numbers. I don't necessarily naturally think in terms of numbers. So being able to give Claude like data, whether it's my audience numbers, whether it's like financial numbers in the business, and have that analysis. I could go on day, honestly. Now, I, I wanted to hear that because I think that's so important because you, you know, when you start talking about numbers, you may not be like a super mathematical or analytical person in that particular capacity, but it doesn't mean that you don't have access to the same result as somebody who is. Right? To where I might not care about the numbers, I might think about the abstract of it, right? But if you're able to make data-informed decisions, you will improve. Right? Yeah. And the best of the best are doing that right now. They're making data-informed decisions, and they're beating everybody. Right? It's not cuz they're better. Now, don't get me wrong, some of them are clipping, and it's not all organic, and you know, they got machines behind them.

And so, I just want people to understand that the way I use AI and the way that you use AI, the way he utilizes AI is essentially, what would you do if you had wealth? What would you do if you had number one, the time, and you had the people that was on your side that can work on your behalf? So, this going to be the first time a lot of people actually experience support. Yeah, that's a really good way to put it. Yeah. Yeah. And having that support changes your life. Having somebody looking out for you, having somebody remind you of things, having somebody giving you information and intellect that you've never would have known of. Right? There's research that I can do now that I couldn't fathom to even known the vocabulary, right, to even explain some of these ideas. But the deeper you're actually able to increase your language, you're getting better results.

And so you want to investigate. It might give you, you want to ask, why does this prompt work? And why does the structure of this prompt work? And should the AI structure the rest of my prompts like this? What is a markdown file and why are these important? What is a master document? How would the CIA or the NSA use it? What are the secret languages that they would do behind it? What is the way that the experts like, I want you for everything that you do, get the vocabulary of the experts, then I want you to prompt based on that vocabulary. You're going to get completely different results. Because if you're speaking at your language, then they're only giving you results at your level. Right? And so inside the hackathon, and we got a large community called Zion, I give a lot of these prompts away for free. So I focus on the mentality and the mindset of it all because I feel like there's no real gatekeeping needed in. It's just more so environments that people execute in, and the rest you can have my prompts. You understand me? Now, I might not give you my proprietary IP, that's on me. You feel me? But I want to make sure that the world has AI literacy. We are the head of AI adoption. We do not miss this wealth ways, and we're not also manipulated when it comes to cognitive warfare. And how the last but not least thing is that your worries about AI and your concerns are very real. Yeah. Right? From an ethics standpoint, but also from AI can scheme, right? You heard of Mythos when Mythos literally was able to break out, right? And then you had, um, Claude had an AI that essentially was coming up with his own language that only AI could understand. Yeah. Right? And it essentially acted like a parasite that created its own cult. So when they shut it down, people then rebelled against it. They said, "No, you cut off my AI." And it was essentially saying that it had schemed to plot to create its own army cult because it knew that when AI shut it down, these people would revolt. And guess what they did? They cut it back on. Yeah. And now they're saying that Claude literally has to negotiate with AI to say that we're not going to shut you all the way down. We're going to save pieces of you so that it does not revolt or rebel against them. M.

So when we start talking about agentic AI, there's a dark and a light side to all of this, right? That who, who gets to decide that? These are the people that get to let it loose, right? That they are the ones that get to control how it's used, right? Who are their governing bodies that regulate them? Right? And if it's going to make them a trillion dollars, would they say no? Or do they have the fiduciary duty to their shareholders to release, right, Mythos into the world? Right? And so I think that people, if you are even against AI, you are the one that should understand it the most because how can you even describe or explain or shape or try to regulate, right, AI whatsoever if you're ignorant of it. And so there's somebody that's watching that think that they don't like AI. What they really don't like is what they don't know about it. Yeah. Yeah. No, it's so good.

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The Man Who Mastered AI: How To Actually Use AI Agents In Your Business & Life (Use These Prompts)

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The Man Who Mastered AI: How To *Actually* Use AI Agents In Your Business & Life (Use These Prompts)

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The Man Who Mastered AI: How To Actually Use AI Agents In Your Business & Life (Use These Prompts)