Transcription
You need to quit your job. I've personally never seen anyone go from zero to 10 grand a month to 20 grand a month to 30 grand a month and beyond while still trading 40 hours a week to another opportunity.
I also learned when I quit my 9-5 back in 2020, I allow you to quit that job literally. And if your parent says, "Hey, why did you quit your job?" Tell them. Serge said, "Quit that shit."
I just got done onboarding a new client who's working a full-time job and his number one goal is to just create a predictable way of earning money without having it be tied to his time so that he can finally be able to earn a bit more, acquire more freedom and take care of his future wife. He's about to get married and uh you know just be able to take care of his family. And he asked me one question, you know, he was more so about, hey, what is the thing that would, you know, lead me to failing in our program or that would help me see success. And I ended up answering him, but I thought I'd actually make a video to talk about what have been the best clients, the best case studies, like what were the things that they did that allowed them to succeed while you know a lot of people end up giving up, end up struggling or don't actually end up hitting the goal that they set for themselves.
We all understand that entrepreneurship is not easy. If it was easy, everybody would be doing it. But what's the thing that I've learned from our best clients? I'd like to go over that.
I'm going to start with the first ever case study that we took from zero to $66,000 a month in less than seven weeks without ever spending any money on ads. It was with this client called Amar. We worked together in 2021 or 2022. And the thing that we did to help him see success was he'd been running an agency for maybe 2 years now. He had capped around $20,000 a month, $22,000 a month, 25k a month, selling Facebook ads, selling Snapchat ads. He did every type of advertising he can think of. And when Tik Tok hit the scene, we helped him create an offer around UGC, right? User generated content so that e-commerce brands can use it to advertise. When he pivoted to that offer, one thing that he did interesting was he just started talking about it all day, every day on Twitter back then and he went from zero to $66,000 a month with zero ad spend.
Now, what is the lesson that I got from this client? Well, first of all, I learned the importance of giving the market what the market wants because traditionally, I was building appointment setting teams and having two VAS per clients that do outreach for them. And at no point were we ever capable of adding tens of thousands of dollars a month in cash collected. Especially not $66,000 in 7 weeks. So I learned that no amount of outreach will take you from 10K, 20K per month to 50K, 100K a month in less than 90 days. It has to be about the offer and understanding and listening to what the market really wants and going on a platform like YouTube X, Instagram, reals, Tik Tok and talking about the thing you want to offer to the market all day every day. And this is before the algorithm was the Tik Tok algorithm where all you need to do is create good value bangers and it would just shown to everyone, right? So once we saw that case study, we started doing the same thing over and over again. When short form content hit the scene, we started helping clients sell short form content. When AI voice agents hit the scene, we started helping clients sell voice agents. When we started going heavy on building and releasing infrastructures, clients started selling 15K deals, which if you guys know anything about agencies, it's really hard for you to sell a five figure offer. But anyway, from that first client, I learned the importance of giving the market what the market wants. And we do that for every single client we work with. We don't try to sell what we're passionate about. We don't try to do none of that. Anyone who follows their passion most of the time is broke, is poor. Literally, it's just pain, suffering when you follow your passion. We don't care about passion. We care about income and we care about taking care of the people that we love.
The next client that comes to mind is Wyatt Rodri. In 2023, end of 2023, we had this 16-year-old who had been referred by his friend to our community, right? So, I had a community called the naturalborn leader community that I had created and a friend sent it to him. It was like $49 a week. We shut it down, by the way. And he joined it. After joining it, he realized that we actually had a proper kind of like system program to actually go through and fasttrack success. So, he ended up booking a call with my team. He joined. I think he paid like $5,000 deposit and was going to pay the rest after. He was the first client we ever worked with who was actively implementing AI solutions, AI voice agent into businesses. But the thing that I noticed after I got on an onboarding call with him was I don't think it was an onboarding call. I think he joined a group call and then he broke down his offer for me. And then I was like, well, you cannot be profitable or scale at these price points. So, you're going to need to charge more money. How are you going to do that? It's really simple. Instead of just plugging an agent that converts appointments or leads into appointments or follows up with these leads, I want you to help these businesses find a better offer. I want you to help them build an entire infrastructure, implement the CRM, implement the voice agent that you would have back then. It was with Air.AI I think went bust or they got sued. But that company was the first one. They scaled to like 4 million a month selling voice tools, right? Just like I forgot which tool does that. But anyway, it was the only tool out there. Wyatt was leveraging it. He had bought a license to Airai. After he changed the offer, the next sales call he jumped on was with a real estate investor who booked a call with him from YouTube and he pitched him $12,000. He went from selling something for 500 bucks to a,000 bucks to pitching 12 grand. And that person paid in full upfront.
Now, let me keep sharing the story. You guys will understand. The lesson is not in the offer architecture. It's not in none of that. Fast forward a month or two later, Wyatt ends up scaling past multiple five figures a month. 3 months to four months later, he hits his first $50,000 in a week, not in revenue, but in cash collected.
Now, what did I learn from having him as a client? He's a 16-year-old. He's doing things most grown men never have the courage or even the dreams of achieving it. What did I learn about him? Well, I learned the following. I learned that some people are just made to execute. I've never seen in my entire life, not even myself, I've never seen anyone who executed as fast as Wyatt. And all of the success till this day that Wyatt will have as a young man will always be tied to his ability to seek to get knowledge and to execute as fast as humanly possible. We would literally get off, he would literally call me and I would be like, "Hey, I think you should do this." He would get off that call by the next day he would have executed it end to end. And I was amazed by his ability to execute. It was almost like I was so amazed by his ability to execute that I was literally inspired by his execution speed. And to a degree that I was like, "Hey, I actually want to partner with you and help you scale your offer further." And you know, he started doing consulting, everything, all that good stuff. But how many people do consulting or coaching who even do a fraction of what Wyatt did in their first three years? No one. So, everybody likes to say, "Oh, it's because he started selling coaching. He started selling info. He started selling this." Well, why don't you go sell coaching? Try selling info. Try selling consulting. Try to make your first 10 grand a month doing it. Be my guest. It has nothing to do with the business model because I know infinite amount of coaches who can't even break through 20 grand a month. A 16-year-old kid was breaking through his first $50,000 in cash collected in his fourth month. That has nothing to do with the offer. It has nothing to do with the market. It has all to do with, yes, the market was right. The offer was amazing. People wanted it, but his level of execution was like nothing I'd ever seen. So, if you want to succeed and collapse time, you have to be able to take advantage of an opportunity. Because I promise you, opportunities do not stay. And the degree to which you're capable of generating a return and you know making crazy amounts of money making your first million dollars in any opportunity is based on your speed of execution on the level and relentlessness you're able to approach the game. And till this day I tell people like hey you want to cook perfect let's get to cooking. Do not wait for the perfect moment. Do not wait to be confident. Do not wait for case studies. He's like from this farm outside in the States. He's not even from the city. He's like he used to live in like a farm with his like uh grandpa or whatever. It was this kid. He was like me in the basement except I started my business at 22. So I was way older. And it's not like he had no lifestyle. He had nothing to show for it. All he had was a camera. And this level of aggression, this level of just relentlessness that was unbelievable to see. It was just so beautiful to see, right? Especially coming from a 16-year-old kid. you're like, "Wow, I can see greatness in him." And you know, the rest is history.
The other client that comes to mind or one of our recent client case study is Hammad. So Hammad starts working with us, I believe in end of September, beginning of October. He's a full-time engineer in Florida. He, you know, works on 5, starts working with us. I was walking through the client, the new client, kind of like his channel to see the progress cuz he asked like, "Hey, what did Hammad do?" So, I had to walk him through like, you know, and I saw that it was just a typical process of like, yo, let's pick a niche, let's build the offer, let's put together the VSSL, the video sales letter, which is how do you communicate your offer? And Hamad was sending back his assets so we can review them. Fast forward November, he closes his first client, which was 2,000 bucks. I think he only collected a few hundred bucks up front, right? But then a month later, I was like, "Hey, wow, I didn't know you were working at a full-time job. Congrats on closing your first client." I did a client interview with him. You guys can go see it on my channel. And the reason why I did it with him is because I was impressed that someone working a full-time job could actually, you know, launch ads, get appointments, close deals. And I was like, "Wow, you did something that most people, you know, aren't capable of doing." And back in November or December, December 5th is when I had his the interview with him. We had recently built Cook AI's truth engine, which is the agentic research layer that allows us to use AI to find what works in any niche. And I was like, "Hey, by the way, I'm sure you've already spent money on ads. You have leads in your pipeline. I recommend you use the new research engine to go refine your offer, do research for your clients or prospects that you've been on a call with, and then start using it to sell." December 8th at 8:00 p.m., he closes his second client. Monday, December 9th at 9:00 a.m. closes his third client. 72 hours later, closes his fourth client. Okay?
Now again, the point of this video is not to talk about how good we are. So the insight is not about using Cook and the research agent. That's not what I want to talk about. What ended up happening is that the end of December, Hammad went all in. Quit his job all the way. All right. I didn't know that he quit his job all and he went all in, but a month later or a few weeks later, I ended up learning that he quit his full-time job when he posted his first like 10K per month. I did not know that he had quit his job. And today, you know, Hammad is doing over $25,000 a month. He's going after a boring niche, helping them solve their lead generation problems. There's this new opportunity within uh the local service market where a lot of businesses don't have their own acquisition engine. They normally buy leads through vendors. They uh you know work through agencies and they're now wanting to finally have their own engine that essentially brings leads, you know, runs their ads, you know, nurtures their leads, all that good stuff. That's what essentially what Hamad is essentially selling. Okay.
Now, what do I think I learned from Hammad? Besides the strategy of what he's doing, you know, doing content, running a little bit of ads behind the content doing, that's the strategy. That's the [ __ ] that you can ask AI. But what you cannot ask AI is the courage to go all [ __ ] in. No one is going to teach you that you need the courage and that you need to quit your job. No one is ever going to ask that of you. I will never ask you to quit your job. But I've personally never seen anyone go from zero to 10 grand a month to 20 grand a month to 30 grand a month and beyond while still trading 40 hours a week to another opportunity. I've never seen it in my life. I've never seen anyone allocate 8 hours a day to making to getting a paycheck for 10, 20, $30 an hour for eight hours a day and then do it the next day and the next day the next day for a full week and then have to build a multiple sixfigure 7igure company working before like 600 7 8:00 a.m. 9:00 a.m. or working after 5:00 p.m. All the motivational people that says, "Oh, go ahead and do it. You're going to figure out you don't want it bad enough if you're not working from 7 to 11." I'm like, listen, business is a competition. If you tell me that you're competing with me and all you're putting the work you're putting in is only late at night, I'm going to find it funny. I'm gonna be like, "Well, I've been thinking about work and business from the moment I woke up at 7 a.m. 8 a.m. I thought about it at 9:00 am. I thought about it at 10:00 a.m. I thought about it at 11:00 a.m. I thought about it at 12:00 p.m. I thought about it about 1:00 p.m. 5:00 p.m. 6:00 p.m. 8:00 p.m. I thought about it every second of every minute of every hour of the entire day. And you're going to tell me that you're going to compete with me really in a single day. I go through enough feedback loops. I go through so many decision and so many insights that it would take you literally two weeks for you to go through the same loops. And this is why I keep telling people the most valuable asset you have in your life is not money. It's not your job. It's your time. The people making a billion dollars a year do not have more more hours than we do. They do not have a better opportunity. They just have time to themselves to learn and to reason and to make better decisions that allows them to turn one hour of input into 10 times what you would normally earn at a job. It's much better for you to spend 5 hours learning how to hire people and create incentive plans and build systems than it is to go work 5 hours and get short-term 50 bucks, 100 bucks an hour for those 5 hours of work. You have to think about leverage and time is the biggest lever you have in your entire life. So if you keep trading the thing that you can compound and make it infinitely leveraged for a paycheck that you get shorter, you get faster and sooner and you can get you never get over this addiction to a paycheck. And by the way, this advice doesn't go for people who have families, you got to pay bills, you got to pay your mortgage, you got to pay for kids, school. That's not what I'm saying. But what I'm saying is there is a reality of having to take care of your family. But there's also reality of how math work and how business work and how leverage work. So they can all be true. It can be true that you have to take care of your family. But it is also true that if you want to separate your time from your earning potential that you're going to have to be more valuable. Every hour of every day is going to be need to be worth more than what you get paid for hour by hour. What a lot of people tend to do is to tend to be like, "Okay, I'm going to do this and then I'm going to do this." No. Set yourself up so that as you're working your job, you're acquiring skill. You're maybe paying services to give you leverage. But do not please ever think that you're going to create the level of success that you see from people who are pouring their heart, soul, [snorts] and money into one opportunity into one business. Do not expect that you're going to create the same results as them because you're simply not paying the price. You're not paying the price that other people are paying.
So the lesson that I got from Hammad, which is the lesson that I also learned when I quit my 9 to5 back in 2020, after 3 years of going through course after course after course after course, I didn't see any success until I gave up on this [ __ ] stupid $2,000 a month job. If you're young and you're still living at your parents, quit that job. I allow you to quit that [ __ ] job. Literally. And if your parents says, "Hey, why did you quit your job? You're making $2,000 a month." Say, "Serge said quit that shit." Generally tell them. Serge said quit that [ __ ]
Before I quit my job, my uncle was like, "Hey, why are you quitting your job? Why you quitting job? You're making $2,000. You live at home. You You don't have any bills." I was like, "Fuck it. I don't want to make 30K a year. I want to make 30K a month. So, unless you can show me how in this job I can go to 30K per month, then I'm going to quit." Insanity is doing the same thing and expecting a different outcome. I'm not crazy and I quit the job. And today, the same uncle that told me not to quit my job, I mean, he doesn't even wear the Rolex I bought him, but I bought him a $24,000 Rolex, which would have been one year of working at that 9 to5, right? So, uh, he literally wears one year worth of the job that he didn't want me to quit.
So, I generally mean when you're young, your time is your best asset. Of course, I had worked jobs, so I wasn't young in the sense that I was disciplined. I knew what a job was. I knew what working a nine-to-five was. I had done door-to-door sales. I had done network marketing. I had read books Napoleon Hill, Think and Grow Rich. I had done all of it. So maybe if you're incompetent and you don't have any structure knowledge and you can't think for yourself, then maybe don't quit. But if you've also wasted all that time and you've acquired all the knowledge, you've read all the books, and your brain is well brainwashed around being an entrepreneur, go all in. I promise you, there's something magical that happens. I'm going to kat by the way. [laughter] business and kart, you know, you never know. What I was saying is there's something magical that happens when you go all in and you bet everything on yourself. You no longer expect that someone else is going to make you successful. You're no longer expecting that that the government is going to take care of you and instead you [ __ ] go all in and you bet everything and you're like, yo, balls to the walls. It's either I make it work or I die. You end up making it work and the world helps you make it work. That is the most beautiful thing about about the universe. I don't know what it is about the universe, but the universe loves people who bet on themselves. And it's not even the universe. Other people also love people who they can say, "Hey, this person went all in. I can trust him." Because how can you trust someone who's still like one foot in, one foot out? You're telling me that you're going to trust someone to scale your business or help you win in business when that person is still waiting for a paycheck every 2 weeks? There's nothing you can learn from that person. There's no value you can get from that person because they themselves don't even believe in their own playbook and their own courage to go allin. So, I personally learned that the prerequisite of any level of success is going all in. Is going all in. I promise you. I promise you. I'm rooting for you. If you ever go all in, I promise you, it won't be long before you make all your dreams come true. And the reason why that works is because everybody loves people who take risk. Everybody wants a, you know, who was it? Rocky, the movie Rocky. You know, when he's finding the villain. Everybody loves a good hero's journey. It's the best hero's journey. You know how I think about it whenever I think about my life. Like imagine I'm 60 years old, right? And I'm thinking about my journey as an entrepreneur. I was born in Rwanda. I was not necessarily going poor, you know? It's not like I was living in this shackle with without food, right? I had an okay life, right? I went to high school. I went to whatever. Then I got the opportunity to immigrate to Canada. I don't necessarily have an entrepreneur family but I told myself that I owe it to myself that if I get the opportunity to come into a world of opportunities that I would not waste it and you know I started buying courses uh and actually before I bought courses I tried every other opportunity you can think of I joined network marketing you know pyramid schemes I joined I went and did doortodoor sales in winter in Canada I literally quit cap college so I can go knock doors Who the hell does that? Who drops out of college to go knock on doors? I did. [laughter] At least the offer was good. They said you can make like $1,000 a day. I was like, "What? Say less. Let me cook." I never went back to school. Then I started working these jobs here and there, call centers, customer service. At some point, we were doing, you know, call calls, and I had two headsets, and I had two computers. It was an AI kind of like automated voice, so I had to click buttons to answer people. I did survey for people. I then, you know, worked in an e-commerce company. I then you know became a team lead. I was managing like 14 reps. So I did the 9 to5 for like 2 3 years. But as I was doing 9 to5 I was buying courses. I did Amazon. I did Airbnb. I did drop shipping. I did agency. I did sem consulting. And then after 3 years of working I was like you know what all these courses I've gone through all this intelligence that I've gathered I still can't show any proof. So I quit. Then I closed my first client in like you know 45 days or almost 60 days. He paid me $4,000. I was like, "My god, I can have a thought, act, take action on it, and turn it into money." I was like, "This is the best thing." For the first time, I felt like I was alive. I felt like as a human, I was fulfilling my potential. The idea that I could stop working, stop getting this paycheck, this [ __ ] drug every two weeks, and go make my own money from my own brain, from my own ideas, from my own skills, from my own urgency. It felt so amazing. And then, you know, I learned that the offer wasn't good. So, I shut that down. Then I started doing appointment setting for other agencies. And then I hit my first 10K per month. But then I hit my first 10K per month. Then I hired, you know, 10, 14 more VAS. Then I hit 30K a month in like 4 months, right? By May of 2021. It was like living in a dream, right? It was like unbelievable. Then I was like, you know what? I'm meant for more. I was like, can I do 300K a month? I'm like, [ __ ] it. Who's making 300K a month? What are they selling? Okay, they're selling products. They're not selling services. They're not selling agency model. I was like, "Okay, [ __ ] the agency model." I then, but instead of just going straight into consulting or info, I was like, "Hey, I'll not only give you the playbook and the offer and the outreach, but I also place a VA in your company, but I'm going to charge 10 grand, 15 grand." I did that. My first month, I did $40,000 uh and 70k in revenue. I then stuck there for like, you know, 6 months, right? It wasn't moving. But then I learned how to do one to many sales, webinars. I went from 80k a month to 180K a month. And then I stopped doing it. Then I stuck at 100K a month. I was doing YouTube, right? But then in October, I was like, you know what? Let me do another webinar. No, I did September the first webinar. And October 2022, we did $330,000. We went from $110,000 in cash collected to $300,000. And then the following month, we went from 300 something to like 334K. And then that was November. I was like, my god, keep in mind this is like 30 new clients at like 10k new customers every single month. Then I was like, you know what? I can't stop this. December, I did it again. We onboarded 45 new businesses in the month of December. I did over $500,000 in cash collected. Do you understand how unreal that is to quit your job and in 2 years be making half a million a month with like $400 grand of that being profit and then fast forward today, you know, 8 figures later? Like, how do you make up this life? Like, what is the life? What can I how can I define this life to someone who never bets on themselves? Can't do. You can't replicate my case study. are not going to be able to, right? A lot of the things had to align. But it's just opportunity, you know, meets preparation and relentlessness and then a little bit of leverage, then millions happened. But, you know, most people think that it's some madeup stuff. No, it's like it's hard. It's not easy. But if you learn the right lesson and you know, maybe apply these three lessons, go all in, execute like a 16-year-old, and give the market what the market wants. That's it. That's all you need to win. Everybody, all the strategies guys already are there. The playbook, the this, the that, the systems, that's a commodity. Nobody cares. The only thing no one can do for you. Execution, the have urgency. It's, by the way, when I say execution, I'm not saying you have to do it. I'm saying you have to have urgency to execute the thing you know you need to do right there and then. Not next week. Not when it gets No, stop. As you're watching this video, pull up Claude. Pull up Cook if you have access to try cook. Build something. Pull out your phone. Record a little video. Post a reel. Do it now. You have a prospect in your pipeline. Send them an email. Send them an SMS. Take your phone. Call them. Have urgency to get the life you want. And then if it's not working, nobody's buying from you, change your offer. Right? If the business model you're stuck in back end, change your business model. Change the leverage you have in your back end. Start selling something that has more leverage. That's it. At least for my end, guys. I hope you guys found this valuable. I'm happy to drop bangers like these more talking, you know, sharing insights, sharing some of the lessons, but that's it. There's nothing tomorrow, guys. Take risk. You owe it to yourself to do so, and you owe it to yourself to change your life. What's the point of living? You want to live a 100 years of average and mediocrity. I would rather live a thousand lives of hardship and sacrifices than to go through one life of mediocrity. And that's hopefully this is enough motivation for today. I need a drink. Take care, guys.
So maybe to wrap up the day could show you guys a little bit of numbers, a little bit of sales. Uh someone just paid for our program 38 minute ago on one of our payment processor. Today I've made a little, you know, $19,000, 20 grand or so USD. Another person paid another 10 grand through another payment processor. So it's a little what a little 30 grand a day. So you guys might see me outside, but I rarely be outside if I did not earn the right to be to be honest. I can't seem to enjoy the present unless I make progress unless I make money. It's a little crazy to say, but when you're an entrepreneur and you have millions of dollars of expenses and you have to take care of not just your family, but your team's family, it's a lot of pressure. So you know I can't even fathom sometimes when you know at my level right which is a multiple seven figure a year business worth of expenses I can't think of let's say someone like Elon Musk or a company like you know of course Apple makes crazy amounts of profit but even that that's insane like they cannot afford to be mediocre you know what I mean because if they miss even like one or two year of profit they're cooked right as much as they make 400 plus billions of dollars a in revenue. It might be 300 plus, but it doesn't take long until you've, you know, you've burned all revenue on people. So, it's pretty crazy. But anyway, today's a good day. I might actually launch some ads before I have dinner cuz I haven't ate or because I haven't ate yet. So, I'm just trying to think if I launch ads before or if I eat and then launch ads. We'll see. But anyway, thank you guys. Take care.