Transcription
Well hello there Robin, Charma, and I'm absolutely delighted to be with you. This is, as promised, the global webinar for you, as I almost want to say, an investor of my new book, "The Wealth Money Can't Buy." You pre-ordered it, and I'm very grateful to you.
So, first of all, I want to start this off by saying thank you for believing in the work. I believe this is my most valuable book to date. And not only thank you, but fasten your seatbelts, because we are together for not half an hour, not an hour, not two hours. This is a three-hour webinar where I'm going to walk you through some of the key ideas from the book, along with, uh, some models that I've never taught publicly before.
So again, this is the global webinar, as promised, for "The Wealth Money Can't Buy." You are getting this as one of my gifts for investing in, pre-ordering one of the copies of the book. Not only am I giving you this three-hour webinar, but because you pre-ordered the book, I'm also giving you a full online course. I hope you know about that. You should have received your access details from the website, thewealthmoneycantbuy.com. I'm also giving you the Treasure Box Meditation Series, which is 10 Morning Mastery Meditations that I personally use to stay at my best. So I wanted to really overdeliver and appreciate you for believing in this book.
Here in Los Angeles, I have, I don't know where you are around the world. I'm sure we have people from Colombia and Japan, Sweden and New Zealand, South Africa, Canada, US, right around the world. So again, welcome. I'm really happy to be with you.
Some details: I plan to go three hours almost straight. I might break once or twice for five or 10 minutes, and I might not. Um, I just want to be fire-hosing you with great value here. So let's see how it goes.
Some learning ideas before we get into the content: Commit to being with me to the end. I'm giving my very best to show up for three full hours and give you outstanding content. I ask you, encourage you, champion you to stay with me for all three hours of this virtual seminar.
Secondly, please, please don't check email. Turn off your notifications. Put away just any form of distractions. What sometimes people do is they're on a webinar, but they're checking their email, and they're scrolling their social media feed. That's very dangerous. It's dangerous to your genius. It's dangerous to your self-respect. This is three hours that I have set aside to teach you some of the best ideas on "The Wealth Money Can't Buy" and some new models I've never taught before.
As I suggested, give yourself this gift of three hours of learning. If 20% of your cognitive bandwidth is here, and 80% is on other things, you're going to miss what could be the first day of the rest of your life. So do what all of the masters do: show up like a heavyweight. Don't be scrolling and checking other things. Turn up your listening. Take lots of notes and be with me for three hours, fully present. The greatest gift you can give your work is your presence. In the sage of digital distraction, the greatest gift you can give yourself is be present to your life, to your moments, to your days. The greatest gift you can give to your family is being there, the gift of your presence. The greatest gift you can give to your neighbors is being present. So be present for this webinar. Take lots of notes. Be involved in active learning.
Here's a key point: When you are most successful, you are most vulnerable. Nothing fails like success. There's a, a principle in my methodology I call it cheerful paranoia. Cheerful paranoia. Write that down, please. What's cheerful paranoia? We all know that paranoia is unhealthy. Andy Grove, the co-founder of Intel, said, "Only the paranoid survive." What I'm suggesting to you is, metaphorically, be cheerfully, healthfully paranoid. In other words, as you rise in your success, become more paranoid of stagnating. As you become more successful, have more income, more impact, a more beautiful lifestyle, I don't want you to rest on your laurels. I don't want you to ever lose your white belt mentality. Please don't forget your beginner's mindset. This is one of the greatest traps of many.
If the big organizations I've worked with for the past, this is year number 31, so thank you for your faith in my work. This is year 31 in the field of personal development and leadership, working with many of the world's largest organizations, whether it's GE, whether it's Nike, whether it's Starbucks, whether it's Expedia, whether it's Microsoft, whether it's FedEx, etc., and mentoring celebrity billionaires for 15-plus years, sports superstars, entertainment icons. And one of the greatest snares that I have personally witnessed is sometimes at the top of the mountain, you think you're going to stay at the top of the mountain. It's a psychological trap. You build a great business, and you fall into the trap of forgetting to do the very things that made you have a great business. Take your customers for granted, or you stop getting up at 5:00 AM and doing your morning routine, or you refuse to innovate, or you think that the marketplace won't change. You stop learning. You stop working hard.
And so, what I'm also suggesting to you is, if you are successful right now, which my guess is you are, please don't think, "Oh, I've heard this before," or "I don't need to take notes." Or the moment you say, "I've heard it before," the moment you say that's the trap of being an expert. You fall in love with your winning formula. And not only that, experts start defending their closely cherished truths. And the moment you say, "Here's the way the world is, here's the way the market is, here's the way life is," and you become inflexible with your beliefs, you're on the path to obsolescence. So challenge yourself here. Remember, nothing fails like success.
Remember there was a Roman soldier whose sole job it was in ancient Rome to stand behind the military commander, called the Dux, and whisper, "Memento homo, memento homo, memento homo." Remember, you're just a man, you're not a god. How many great athletes, corporate titans, movement makers, they fall into the seduction of thinking they're gods, and then they do something silly, or they stop reinventing, they stop learning, they stop getting up early, taking care of their fitness, they stop worrying about the smallest of details, they stop optimizing.
All right, let's jump right in, and I'm going to get to my first content screen. How about we jump in together? First principles for real rich. Well, I want to offer you and start off with a model, which is the three-step success formula. The three-step success formula. I hope you can see that clearly. I'm going to, I'm going to even color it for you, just to make this webinar colorful and interesting. So this is the three-step success formula.
What is the three-step success formula? It's with better A. The A stands for awareness. It is the value of education. This is why I often say, "Education is inoculation against disruption." This is why I deeply believe that the leader who learns the most wins. That's why I often say, "Victims love entertainment, leaders love education." Because when you read, when you are on a webinar, when you invest in an online course, when you go to a class, when you have a mentor, what you're doing in so many ways, my dear friend, is you are building greater levels of awareness. With greater awareness, let's say with greater daily awareness, small little steps each day, those 1% wins I've been talking about for 15 or 20 years. As you build incrementally more awareness every day, you can make better daily choices. And with better daily choices, you're going to see better daily results. Are you not?
Again, the three-step success formula: with better daily awareness from reading, from learning all the models I'm going to be walking you through, the principles, the tactics, you will now have a new level, hopefully five levels up, new levels of awareness that will allow you to make better daily choices. We know that the thousand-mile journey begins with a single step. Lao Tzu, Chinese philosopher. So it's the little improvements, the little new choices you make every day that are so important. Write this down, please. What you do daily is so much more important than what you do annually. Your days are your life in miniature. As you live each day, so you create a life. So, the little awareness I'm giving you in this webinar will allow you to make these little optimizations, these new choices each day. New choices each day will allow you to have new results. This is the three-step success formula.
And so, Robert Louis Stevenson, the Scottish novelist, said, "Judge your success, or excuse me, measure your success not by the harvest you reap, but by the seeds you plant." And you are in the process each day of planting new seeds. Unfortunately, I think many people in the world today, they just, they're stuck. They live the same day, however many thousands of times. I think the average lifespan is 84,000 days, roughly, and they live the same day over and over again. So I wanted to run you through this three-step success formula because it's a great foundation for us to get started in these first principles for real rich.
The first idea I want to offer to you with great love and respect is: Many rich people are very poor. Many rich people are very poor. In the book, you know, I should, I should probably read you the chapter. But the book, I'm going to get into it based on the eight forms of wealth, which is the foundational model. We are going to work through the eight forms of wealth, which is a model I've been teaching to my billionaire tycoon mogul clients for 15-plus years. But there's the fifth form of wealth, which is actually money. And I'm going to actually read you a chapter. So this is my first public reading because you pre-ordered the book. So it's page 218 of the edition I'm reading right now. 218. Let's, let's find page 218. "The Wealth Money Can't Buy." You're going to get your copy quite soon. I know you've pre-ordered it.
So this is my first principle: Many rich people are very poor. And I'm going to read the chapter.
"The Multi-Billionaire in the Very Empty Mansion." A few years ago, my team received a request from a celebrated entrepreneurial icon. He wanted me to help him add another zero or two to his fortune, while getting his health back to good and finding more joy, peace, and freedom in his ridiculously complicated life. After deeply considering the request for a few weeks, I agreed to meet the tycoon. I flew many hours to his home city in a distant country, checked into my hotel, and reviewed my preparation notes so I would be on game when I met him. I hopped into a cab, which led me past famous buildings along tree-lined boulevards and up to an area that appeared to be populated with embassies, sprawling estates, and gargantuan mansions. The taxi pulled up to one of the largest, grandest, and most sensational homes I've ever seen. An aide met me at the soaring wrought iron gates and walked me past fragrant flower gardens, elaborate outdoor sculptures by renowned artists, and a series of architecturally stunning guest cottages. Eventually, we arrived at the main house in the primary area of the expansive compound. The assistant opened the front door, walked me through the marble foyer and through a living room where clearly priceless paintings hung on the walls, fabulous Oriental rugs covered the floors, and custom-designed furniture held stacks and stacks of business books. We traveled along a long, high hallway, down a set of stairs, and into what appeared to be an underground complex. A glass wall revealed a garage filled with Ferraris and Lamborghinis and Bugattis. To the left was another hallway that led us to a metal door. I could smell cigar smoke. "He's inside waiting for you, Mr. Sharma," said the right-hand man. "He's in a good mood today, so you will enjoy your meeting very much. He's been looking forward to seeing you." The door opened, revealing a huge office with a wide reclaimed wood table at the front. Floor-to-ceiling shelves had more books. "For Whom the Bell Tolls" by Metallica was playing. Yes, Metallica was playing. A long cigar puff of smoke filled the space. The client was in his early 40s and sported a black hoodie, black sweatpants, and a black baseball cap over wavy, blown brown hair.
I'm not going to give away the rest of the chapter. I'm simply going to say we talked for a number of hours, and then after a while, I asked him, "You know, you've got jets, you've got yachts, you've got art, you've got all these beautiful things. Tell me about your family and the people you share with." Long pause. He said, "I'm all alone."
First point: Many rich people are very poor. Our society has created this cultural hypnosis, my friend, uh, psychological seduction. Wealth equals money. Wealth equals portfolio. Wealth equals material goods. So there's a lot of people, if not the majority, who are chasing a mountain that I predict will lead them to a place where, in their future, they will feel full of heartbreak because they climbed the wrong mountain.
Now, I want to be super clear. Money is one of the eight forms of wealth. If we were to look at the model, I'm going, I can bring it up right now. Money is the fifth form of wealth. I'm not sitting here saying to you, those of you who are joining, I'm sitting here in Los Angeles. It's a sunny day. Money is one of the eight forms of wealth. And in a few moments, I'll share why. But most of us know why we need money. To put food on the family table. Money can allow you to do beautiful things for yourself and your family. There's nothing wrong with beautiful things. If you want a nice car, beautiful house, you might want a jet. Though I'm not going to sit here and say anything that you want around money and material goods is wrong. I'm simply saying it's only one of the eight forms of wealth.
And I'm also suggesting to you with great love and respect that our society has programmed a lot of us to think wealth equals money, and money equals happiness. And it just doesn't. With all of the billionaires, famous CEOs that I've worked with, I can't think of one who said, "I have all the money in the world, and now I'm super happy." It can make life easier. Can have a better hotel room, but it's not going to bring you happiness.
I'm here in Los Angeles, the land of movie stars. And so I think about Jim Carrey. And he said, "I wish everyone," please turn up the volume so you hear me on this, write this down. Jim Carrey, the Hollywood legend, said, "I wish everyone could be rich and famous to realize it doesn't make a difference." I watched him on video yesterday, and he said, "You know, the first 50 years of my life, I guess it was all set up that I was supposed to accomplish amazing things in the world and have any," to use his words, "to have anything anyone would ever want to realize it's not going to bring me happiness."
What too many good souls are doing is they are hoping things on the outside will fill them up so they feel better on the inside. It's the theory of holes. So many of us have these holes within us, and we think that the right watch, or fame and fortune, or a bigger house, or more social media followers will fill the holes on the inside. But no, nothing on the outside will fill the holes on the inside.
And so I go to one of the great wisdom proverbs, which is: "Be in the world, but not of the world." Be in the world, but not of the world. Be in the world, but not of the world. In other words, be not attached to your things. Make them your servants, not your gods. Be not attached. Enjoy your car, enjoy your house, enjoy many cars, enjoy whatever you want materially. Make a lot of money. Most of my clients love making money, they tell me that. But do not need those things for your JPF, your joy, peace, and freedom. Don't be attached to them. Be in the world, but not of the world.
If you lose it all, be okay. Be like the great spiritual masters. They might lose everything, but it doesn't really make a difference because it's not who they are. There are some very tragic cases of depressions, financial depressions, tycoons who've lost their, often it's their stock portfolio, it's gone down to nothing, and they've ended their lives. I'm not judging. I'm just thinking, maybe it's because they have so defined who they are in the world by the things they have, by their net worth. And as you'll see as we go through this eight forms of wealth model, money is one form of wealth. Again, I'm not going to sit here and say money is not a form of wealth, but there are seven other forms of wealth that I believe are absolutely necessary for you to live your richest life. And without these other forms of wealth, I don't think you're going to be happy. You sure won't be healthy, and I don't think you're going to be satisfied.
But when, not if, I trust in your ability to execute. I know ideation without execution amounts to delusion. But when you read the book, you've pre-ordered it, that's why you're getting this three-hour virtual summit. We are a room of heavyweights here. We're not, this isn't a 20-minute summit. This is three hours together because you pre-ordered the book. And when you get the book, I believe you're going to get it over the next few weeks. Publication date is April the 9th. So I think that's when they start shipping. Here's what the book looks like, just so you know. Uh, 415 pages approximately. So you're going to get some amazing value. But I think all eight forms of wealth are absolutely mission-critical.
So, what have we done so far? We've talked about the, one of the principles of real rich. I've walked you through the three-step success formula. I've shared the story from the book, "The Multi-Billionaire in the Very Empty Mansion." I've suggested to you that many rich people are actually very poor. Let us not confuse cash-rich with life-poor.
In the introduction to the book, I talk about one of the richest people I've ever met, and he wasn't a multi-billionaire. He was a ski instructor, and he taught me how to become a better skier. He helped me get my level one certification as a ski instructor. And one day, as we rode the chairlift to the top of the mountain, this man with rosy cheeks and a heart full of joy said, "You know, us ski instructors, Robin, aren't rich, but we've got rich lives." And I thought that was a powerful point.
What I would also say is, the, the cultural program of rich is wrong. You know, that might be too strong a word, "wrong." I would simply say, I don't believe this cultural program that money equals success. I don't think it's serving us well. I think there's a whole, there's generations of people who are spending their finest hours climbing a mountaintop I predict will be the wrong mountain at the end of their lives. And if you look at most digital media, if you look at most, so many influencers, if you look at the cultural programming, it's, "Hey, he's a billionaire, she's a billionaire. These people are successful." Well, what about the teacher who goes to class every day and under challenging circumstances devotes herself or himself to elevating the thinking and lives of 20 students? What about the gardener in the neighborhood who does their work like Botticelli painted? What about the firefighter who does work with great honor and saves our communities? Should we not put them on pedestals as well? What about the quiet family member who is always on time, always shows up with a gift, even if it's just some nice words? Impeccability of character. Is that not a rich person? I just think our society, as it, maybe I'm going to say it, has it wrong when it comes to what is rich, what is success. And as I get more years under my belt, I realize we don't want to spend our best hours chasing things that at the end turned out to be the smallest of things. We don't want to spend our finest hours chasing trivial pursuits. We want to live to the point and build heroic, great, rich, beautiful, ethical, creative, productive, joyful lives by doing the right things. And that's why this model that is the foundation of the book that you've invested in is so powerful. It's a framework that has transformed the lives of so many of the titans and sports icons and entertainment royalty and movement makers that I have been blessed to mentor for 15-plus years.
Third first principle: I'd love to walk you through is a profound shift. Profound shift, which is I want you to shift from FFA to JPF. FFA is fame, fortune, and applause. And I want you to make the leap. This is, I'd say, the 95%. Most of them are, they're very much, they're very much focused on fame, fortune, and applause. It's, "How can I get well-known? How can I make a lot of cash? And how can I be celebrated?" Well, here's a key brain tattoo I would like you to write down, please. Write this down now. I do not want this to be a waste of your time. I want this learning to be sticky. I actually want this three-hour virtual summit to be some of the best, if not the best, learning you've ever had. And by the way, I'm not just going to be talking these three hours, or two and a half hours that we have left. We're going to be doing some meditations. We'll have time. We're going to be doing some exercises where you roll up your sleeves and interact and engage with the material. But please write this down: which is, "Have the results only 5% of the population say, 'You must be willing to think and do what 95% of the population is unwilling to do.'" And what I want you to do, which is rare air, is to shift from fame, fortune, and applause to a greater focus on JPF.
What is JPF? JPF is joy, peace, and freedom. Joy, peace, and freedom. Worry less about what who you are in the world and be much more focused on building a weighty level of interior joy. And you're going to say, "How?" I'm going to share many tools with you. They are from the book, "The Wealth Money Can't Buy." I would guess there's probably hundreds of actual tools in this book. And as I do, I'm here in Los Angeles to do this podcast tour. I'm flying to London for a week of podcasts and media on Monday, which is tomorrow, and then I embark on a US book tour where I will be in New York City, April the, sorry, Toronto, April the 9th, doing a book event, and then New York City, April 11th, and then that Friday night, I believe I'm in Dallas or DC. Saturday night is Dallas or DC. Monday night is Miami. And it just keeps on going. I'll be in Madrid. I will be in London on April 20th for a, a big event and a book signing in Prague. And as I travel and talk to podcasters and members of the media, they're mostly give me the tactics. Give me the tactics. Our, our world loves, "Give me the tactics." But why I'm spending time right now on principles is because methodology without philosophy is an empty victory. Methodology without philosophy is an empty victory. Our world is obsessed with routines, strategies, tools, right now. But what's the point of climbing a mountain with great tools if you climb the wrong mountain? What's the point of elegantly driving your car to the wrong place? And so tactics and methodology is important, but first you want to know which mountains to climb. You want to know which beliefs to follow. You want to know what philosophy will get you to your finest and richest life. So when I do a podcast, I always suggest, you know, we'll get to the tools and the methodology and the how, but let's figure out the mission, the philosophy, the principles, the ideas first, which is what we're doing now.
Fourth idea in terms of a first principle is: Money is necessary, but it's one of only one of the eight forms of wealth. Money is necessary, but it's only one of the eight forms of wealth. Money allows you to put food on the family table. Money can be a scorecard in some ways. Money allows you to do amazing things for the people you love. Money allows you to buy things for yourself. There's nothing wrong with that. The title of the book is "The Wealth Money Can't Buy," but I'm not saying money can't buy you some nice things. Money is something. Money is just not everything. And I really do believe the world has got us believing that money is everything. And if you don't, and it's also creating what I call in the introduction of the book, "The Suffering of Unworthiness." People are saying, "Well, you know, I don't have a million in the bank, or 10 million in the bank, or I don't have a big portfolio. I guess I must not be successful." Some of the most successful people I have ever met don't have a lot of money, and they don't even care about a lot of money. And I actually think about Mahatma Gandhi. Did you know that when he died, he only had 10 possessions, including his pocket watch, his sandals, his spectacles, his spinning wheel? I stood in Mother Teresa's bedroom at her mission in Kolkata. Kolkata. She had nothing in there. A bed, a desk. I think the wisest, the true titans, the spiritual heavyweights are on such a mission, and they have developed such a rich character that they're really not interested in things.
Okay, let's move to the core model behind the eight forms of wealth. The core model. And how about I want you to have a good look at it right now? And how about I walk you through in detail? I want you to move your fingers now. Stay present. Too many people can't focus anymore for half an hour, much less three hours. I know you are a rare air soul, otherwise you wouldn't be reading my book or being here with me. If you've joined this global virtual summit recently, please know that I have challenged every one of you on this event with me from around the world to be with me for the full three hours. Treat it as a challenge, a test of your focus, a test of your conviction, and your commitment to being a heavyweight on the planet and building a rich life. And so, stay focused. If you're just joining us, turn off your notifications. Take in the learning. I'm giving you some of my best information. I sure am giving you my heart and soul. I'm not taking breaks. I'm not checking my phones. I'm not chitchatting. I'm showing up, and I want you to show up.
Nothing fails like success. This is year 31. I've been in the field of personal mastery and leadership, and I'm just getting started. I want to get better at my craft. I want to get up earlier. If you want, we can get into my new morning routine. It starts at 4:00 with MVP: meditation, visualization, and prayer. It's working terrifically well for me. I'd love to walk you through it. Maybe you should do it. But right now, I think I should get into the eight forms of wealth model that the book you have pre-ordered, "The Wealth Money Can't Buy," that it's on.
Okay, the first form of wealth is growth. F1. This is the eight forms of wealth model. What a terrible circle I just drew. I don't like it. I'm going to actually erase that circle. That's the beauty of having this software here. So, the eight forms of wealth. First form of wealth is growth. In many ways, growth is about what I call the four interior empires. So many people and many pundits, they talk about mindset. They will tell you, "Mindset is everything. Work on your mindset. Optimize your mindset. Read great books. Meditate. Do morning rituals. Take courses to develop your mindset." Of course, mindset is important. But I don't personally, this with respect, but I don't believe mindset is everything. Because your mindset is your psychology. Of course, you want a clear mindset. You want to be optimistic. You don't want a victim mindset. But your mindset, I believe, is only 25% of the personal mastery equation. I believe there are actually four interior empires. Are we not going deep here at this virtual summit? This is E1, the first interior empire. It's mindset. And your mindset is important. It's your psychology. Your mindset. Your mindset is your psychology. Of course, your psychology is important. But human beings are more than just our psychology. We also have what I call your heart set. Your heart set. This is E2, the second interior empire, that is absolutely essential for you to grow, to materialize your primal genius. And why is growth? Please hear me on this. Write it down. Highlight it. Sing it from the rooftops. Why is growth a form of wealth? Well, if you are in hot pursuit of your greatest character and your gifts and talents, you're a rich person. I want to say that again because I think it's so important. If you are becoming all you are meant to be, you are experiencing a form of wealth money can't buy. And rather than being busy being busy, but building yourself and your strongest self starting today and for the rest of your life is the great, the greatest way to spend the rest of your life. I think that's one of the reasons we're here on the planet: to get to know our primal genius, intimacy and fluency with our gifts and our talents.
I'd also say that your relationship with yourself is the primary relationship that determines your relationship with everything else. Your relationship with your money, your relationship with your family, your relationship with neighbors, your relationship with the world, your relationship with your craft. It, it's all reflective of your relationship with yourself. If you don't like yourself very much, you're not going to push magic into the marketplace. If you are full of shame and disappointment and anger and pride, unprocessed fear, you're not going to go out there and build monuments that celebrate the best of humanity. So growth really is about the relationship with your best self, your heroic self, not your egoic self. I believe we have a heroic self and we have an egoic self. The egoic self. The egoic self is the part of us that has been built up through micro and macro drama. This egoic self. We're going to get into penum. I know I'm getting into a lot of information here, but the egoic self is the part of you that you were born into genius. And as you go through life, you pick up micro and macro trauma. You get hurt, you get disappointed, people betray you, your dreams get undone, you experience failures. All of that micro, small, or macro, big trauma, divorce, illness, bankruptcy, job loss, accident. The micro and macro trauma, along with the programming of our parents and teachers and society and your neighbors, that starts to color and shape the way you see the world. All of these factors come together, and they create an egoic self that is not your true self. That is the self that you have become to fit into the world. But deep within, at your core, is your heroic self. This is the wisdom that lies underneath the layers of feared-out disbelief. Deep within you is a base that cannot be beaten. Makes me think of Albert Camus, and he said, "In the midst of a vicious winter," I'm paraphrasing here, "in the midst of a difficult winter, I found within me an invincible summer." Isn't that good? In the midst of a difficult winter, I found within me an invincible summer. It also makes me think of the incredible Mexican proverb: "They tried to bury us. They didn't realize we were seeds." And so we all have an egoic self. This is our fearful, insecure selves, our scarcity selves, versus our generous selves. But you also have a heroic self. This is the true you. And this is the power of personal growth through meditation, through journaling, through healing, through Reiki, through sweat lodges, through nature walks, through prayer. All those different modalities, what they do is they work to decrease the voice of your ego, heroic self, egoic self, excuse me, and they turn up your intimacy and connection with your heroic self. Is that not interesting to you? Tell me virtually, is this interesting? I hope so.
So let's go back to the four interior empires. This model I was walking you through, the four interior empires model. I talk a lot about that in "The Everyday Hero Manifesto," my book before this latest one. And I also get into four interior empires in the book that's created a, a global movement, which is "The 5 AM Club." You've probably, I'm sure you've read it. So I will just make this pretty, though. The four interior empires. And we were talking about heart set. So if mindset is your psychology, then heart set is your emotionality. Human beings have a heart set. We feel. We have joy. We feel gratitude. We feel love. We feel wonder. We feel awe. Human beings also feel shame, disappointment, sadness, irritation, fear, sorrow. Well, I think that's the same as sadness. So I think a great life involves not only calibrating your mindset, but also working on your heart set. But it also involves the third interior empire, number three. So that's E3, and that is your health set. Your health set. What's your health set? That's your physicality. I better write that down to give you a top-grade model here. Your physicality. And then that brings us to the fourth interior empire, E4. If you really want to achieve personal mastery, it's not just mindset is everything. There's your mindset, there's your heart set, there's your health set, which is your physicality. Of course, you need a strong body. You need good gut health. You need good brain health for energy, for longevity, to feel good. That's why you want to get up at 5:00 AM and exercise. That's why you want to hydrate properly. That's why you want to eat unprocessed foods. That's why rest is incredibly important. That's why a little bit of sunshine every day is key. By the way, there is, in the book, there is on each of these eight forms of wealth, there is about 20 chapters. The book is, I can't wait for you to read the book and get it in your hands. But there's just like, it's short, short chapters. Some of them are only two pages. And each of the eight forms of wealth is covered. And like I say, there's about 20 to 25 chapters for each form of wealth. And I want to just to give you a little taste of what you're in for. I'll go to page 57, which is the second form of wealth, and 57, which is wellness. And you're going to learn things like, "Take a bath in the forest." Isn't that interesting? I want you to understand, know your genes are not your destiny. There's a chapter, "See Food as Medicine." I can't wait for you to read this. Then there's another chapter, "Micro-Dose Meditation." So health set is very important.
And then the fourth form of wealth is soul set. Soul set. That's my mind for your spirituality. Mindset is your psychology. Heart set is your emotionality. Health set is your physicality. Soul set is your spirituality. And I am not talking about religion here. To me, soul set and spirituality is simply building intimacy with your heroic self. This is the brave part of you. Soul set is building a relationship with the best part of you, the loving part of you, the resilient part of you, the part of you that is wise and strong and wants to push what I call in the book, your Project X, which is your Taj Mahal, your 16th Chapel ceiling, your Eiffel Tower, your Moonlight Sonata, out into the world.
Lot of information for you. I, I really want to, I really want to overdeliver in this virtual summit. And we're still only at the first form of wealth, which is growth. And for those of you who might just be joining from wherever around the world to this free virtual summit for three hours that I'm giving you to thank you for pre-ordering during my new book, "The Wealth Money Can't Buy." The first form of wealth is growth, because if you are in hot pursuit of your greatest self, a little bit every day, you are rich.
Second form of wealth is Wellness. Wellness is a form of wealth. If you're sick, you're going to spend every moment trying to get your health back. Makes me think of the Persian proverb: "I cursed the fact I had no shoes until I saw the man who had no feet." Help is something we take for granted until we lose it. And so, if you are well, whether it's mental wellness, physical wellness, whatever form of wellness, if you have wellness, you are a rich person. And I want you to see that and appreciate it and be grateful for it. Your morning meditations, be grateful for your good health, because it is more priceless than all the gold in the world.
And I'm going to share some ideas that will help you build your wellness, which is powerful. The morning workout is so important. This morning here in LA, I got up at 4:00 in the morning. I did MVP. MVP in society is Most Valuable Player. In my methodology, MVP stands for, it'll make you a Most Valuable Player on the planet. MVP to me is meditation, visualization, and prayer. And so my latest morning routine, I've been doing it for roughly a year, is I get up at 4:00 o'clock. The 5 AM Club is fantastic, but 4 AM is working really well for me right now. And this morning, I got up at 4:00 AM. I opened one of these doors and I let the fresh air come in, and the whole world was dark. And for 45 minutes, I do MVP. I meditate. So I might do a body scan. I might see what's going on. If there's some joy I want to celebrate, if there's an emotion that might be lower grade, I want to work through it. So meditate. I'll meditate for those 45 minutes from 4:00 to 4:45 AM. Meditation also could be just a mantra meditation. You're probably familiar with mantras. Man is Sanskrit for mind, tra is Sanskrit for freedom. Mantra: free your mind. I sound like Morpheus in the old movie, "The Matrix," for your mind, Neo. But mantra meditation is very powerful.
V, the MVP. V stands for visualization. I will visualize right now on this book tour and podcast tour for "The Wealth Money Can't Buy." I will visualize readers from around the world reading the book, lighting up, reclaiming their power, doing beautiful things. Excuse me, I will visualize that keeps me focused on the mission, locked and loaded, not distracted. And then for the final few minutes of my 45 minutes of MVP, and I'm doing this probably five times a week, but this morning I prayed. And even a few years ago, people would roll their eyes at prayer, and now I am actually hearing science gurus talking about the power of prayer because prayer works. Prayer is powerful. If you're not religious, do scientific prayer. Every prayer is heard. And so I will pray for my family's health. I will pray for my family's happiness. I will pray for my family's peacefulness. Then I pray for my team. Then I pray for you as a reader. I pray for my customers. And I pray for the world. And I pray for strength. So MVP is a very powerful tool to build wellness.
The third form of wealth is family. What's the point of having billions and ending up alone? I have mentored billionaires who have said, "I have yachts, I have jets, I have all the money in the world. I don't have one person to share it with." I have mentored billionaires, you know who they are, and they say, "You know what? My 20-year-old kids will no longer talk to me. So I medicate myself with too much alcohol every night to numb the pain." I go back to Jim Carrey, the Hollywood legend. "I wish everyone could be rich and famous to realize it doesn't make a difference." I watched a video last night for the fifth. He said, "For the first 50 years of my life, I had everything anyone would want. I accomplished so much, and I needed to experience that to realize that was my ego, and it didn't bring me any happiness. And now I'm focused on the right things." So family is incredibly important.
I was recently in Toronto. I had a magical moment, magical evening, why I got to spend it with my 87-year-old father. And my mother, she won't be happy if I mention any age, and she's incredibly youthful. But family is so important. As I get more years on my belt, I realize family is so important. My partner, El or Nona. I remember at her 90th birthday, she's 96 this May, but at her 90th birthday, we had this incredible celebration in Nova Scotia, the province that we're both from. And I had a quiet moment with Nona. I said, "Nona, you're now 90 years old. Congratulations. You've experienced a lot of life. What is most important?" When you want to know from someone who's 90 years old, what they think is most important in life? And she said, "Robin, family."
Most of my life, I work with super high-net-worth entrepreneurs and professional sports superstars and entertainment legends as their advisor. And I can tell you, a lot of these people are in such hot pursuit of their ambition, maybe be the best in the world at what they do, or to become multi-billionaires. But a lot of them forget about the importance of family and friends along the way. They, they, they forget about family and friends along the way. And I don't want that to happen with you.
Now, is ambition valuable? It's incredibly valuable. Valuable. I think ambition has a bad word in this society right now. Nothing wrong with being ethically ambitious. I believe we are human beings. We are the same species that put someone on the moon. We are the same species that created the Mona Lisa. We are the same species that came up with the internet and people flying and Shakespeare and great poetry. We are meant to progress. I don't know about you, I am happiest when I'm productive. And I'm not saying hustle and grind in "The 5 AM Club." I actually say, "Rest is not a luxury, it's a necessity." People sometimes say, "Robin, you know, I hear so much about your book, 'The 5 AM Club.' Millions of people are in the movement, but I like to get sleep." And there's lots of good science talking about the importance of sleep. And my reply is generally, well, there's a whole chapter in "The 5 AM Club" on the essentialness of sleep. Sleep. So resting is important. Recovery is important. Seasons of fun, incredibly important. Recreation, real recreation, recreation versus scrolling is important. But I don't know if you're so, so having fun, fantastic vacations, fantastic. I'm most happy though pursuing my mission, optimizing my craft, getting things done, exploring the jagged edges of my potential. I'm happiest when I'm creative and productive. And family. Pursue your ambitions. Build a great company. Write that screenplay. Create the new bestseller, whatever it is. But don't lose your family along the way.
Which elegantly brings me to the fifth form of wealth, which is your craft. Your C.F.T., which is your craft. A job is a job if you choose to see it as a job. Seeing your work. I don't know what you do. I'd love to know what you do. You might be a coder, you might be a manager, you might be a Fortune 100 CEO, you might be a professional athlete on in the NBA, you might be in the NFL. I don't know what you do. We probably have people from all those organizations here on this virtual seminar. Or you could be working within the home, or you could be a painter. All the one profession or job is not better than another. All labor has dignity. What I'm suggesting though, is I think society is also given hard work a rap right now. And few things will give you as much psychic joy as seeing your job as a chance to pursue mastery. Better say that again because it's really important. Seeing your job not as, "Oh, 9 to 5, I need to get home." Seeing your job as a chance to pursue a craft. Seeing your job as a chance to get to know your gifts and your talents. Seeing your job as a chance to say, "Okay, I've got a problem. How can I solve it?" And as I solve it, grow in my wisdom, grow in my awareness of how gifted.
I am seeing your work is a chance to grow your talent. Seeing your work is a chance to serve the world. I mean, ultimately, the leader who serves the most wins. So, craft is a form of wealth.
I spent 12 months of my lifetime writing this book that you've pre-ordered. 12 months. All of last year, in many ways, was devoted to to writing this book. I I posted this on Instagram a while ago. I wrote at least 20 different, 20 different versions of the manuscript. Each manuscript was like that, and I showed a pile of perhaps 20 different manuscripts over the past year writing the wealth money campy. And in each one of those manuscripts, I would guess I made 10,000 plus changes. There were times where I was up three in the morning, while the rest of the world was asleep, trying to make a timeline for this version, for the unedited version, for the copyedited version, for the finished version. And I was given very short timelines, which I committed myself to making. Sometimes I'd have like eight days to go through the entire manuscript again, or 10 days to get to the next round.
And why am I sharing this? It's because I suffered for this book. I suffered like I haven't for any book, just pushing myself, pushing myself. I don't know how I did it. I believe there were a set of invisible hands that always help us along the way when we have good intentions and we do our best. I believe the wealth money Camp buy is the most valuable book I've ever done. I can't wait for you've already ordered it. I can't wait for you to have it in your hands. I wish we could have a cup of coffee together and talk about it because I can't wait to hear what you think about it. But my larger point is simply this: I suffered for my craft, but now that it's done, I feel such satisfaction. I feel so good about myself. I'm not saying I'm a guru. I have lots of flaws and growth to experience.
But seeing your craft as a form of wealth, even if you're—I shouldn't say "even," excuse me, because that sort of minimizes it—if you're a pizza maker, if you're a taxi driver, if you're a gardener, all of those great roles. I was in London recently. It's very easy. I met I met some taxi drivers. It's like they're chatting with their friends, with they've got the AirPods in, and they should be working. They should be focused on the road. They should be safe. I remember there was one taxi driver. He talked the whole time, loud, laughing, chatting with his friend, you know. And at the end of the at the end of the ride, I mentioned, I go, like, you really were talking a lot and very loud with your friend and all this. And he goes, "But, you know, I need this is how I get through the day." This is the taxi driver said, "Well, I need to do this because this is how I get through the day." So that's one way to look at it. To me, it's like, you signed up to be a taxi driver. Create a great environment for your customers. Focus on the road. No chitchatting. Be a professional.
Anyway, there was this very different taxi driver when I was on my last trip to London. And I showed up from the hotel, and the Black Cab was there, and it was perfect. Perfect. It was just, there wasn't a piece of dust on it. The even the tires had been shined. And as we drove to the airport, this Taxi Driver revealed his approach and his philosophy and how much pride he feels on his craft. He said, "You know, I did the knowledge." That's what the test is called, the London roads, the knowledge. He said, "I did the knowledge." And I did this. And he goes, "You know, I want my cab to be perfect. I want an amazing experience." And then when he took me to the airport, it was incredible. I have a video of this. I'll have to post it on you YouTube sometime. He goes, "Look." And he was just like, he was a man possessed. He was a man on a mission. He pulled out this mobile shampooer and vacuum cleaner. He starts shampooing the carpet and uh and then he had like a Windex wiping it all down. It was just amazing.
By the way, just so you know, this is a live virtual Summit. So this is live right now. We will, for your benefit and for the benefit of people who will be pre-ordering right up until April the 9th, the book comes out on April the 9th. So more people will be pre-ordering it. And we will post this recording at the wealth money camp.com or you'll find a way. I guess since you've already put in your information, we'll make sure you get the recording, get full access to it so you can watch this again. But just know, please, that this is a live event right now. As promised, and there are people who are saying, "We want to buy more copies of the wealth money can't buy." You've already pre-ordered it. I'm giving you this free three-hour virtual Summit. You can see already the value that giving it to you, I hope. And and I'm pouring pouring my heart out. So you've already order pre-ordered this. But there are people who say, "We want to buy more copies for our team, for our friends, or whatever." And I would be delighted if you did that, of course. I'm not going to say no. And I actually would love your help to help me spread word of this book because this book, I believe, is what the world needs right now. An understanding that money is one of the eight forms of wealth. And money is something, but money is not everything. I believe this book, executed on, will change people's lives at the deepest level. When people understand, "Oh, family is a form of richness. Oh, personal growth means I'm rich. Service, which we're going to get to, oh, that's a form of wealth." This eight forms of wealth model has been absolutely transformational to so many of the billionaires, sports superstars, entertainment royalty. I've mentioned.
So, yes, if you want to help me, I'd be grateful for your help to get this book out to the world. Buy copies for your family. Sure, go ahead and do that. Some people say, "I want to buy it for my team." Go ahead and do that. Buy it for your neighbors. Buy it for your mentor. And as a matter of fact, what I'm going to do, I've given a lot of thought about this. But for people who buy two more copies, you've already bought one. Invest in two more copies, and I'm going to give you one year of mentoring. 52 weeks of me mentoring you in an online course. It's one of our bestselling courses, and it's called the Everyday Hero Manifesto Method. The Everyday Hero Manifesto Method. You're going to get the entire year. It's worth thousands of dollars. You're going to get the entire year, the entire course, no charge whatsoever. For all the people asking, "We want to we want to buy multiple copies." If you if you get two more copies of this book, put your information in the place where you put in information at the wealth money.com. The wealth money.com. You get the full course as well as my gift, no charge whatsoever.
The fifth form of wealth is money. There's about 23 chapters on what I've learned from the billion. If you're just joining us, money is one of the eight forms of wealth. I'm not saying that it's not. Money does put food on the family table. Money can give you freedom. I'm simply suggesting, do not define yourself by your net worth. Define yourself by your integrity. Define yourself by your self-identity. Define yourself by who you've become. Getting through the difficult times. Define yourself by your ability to keep promises to others. In a world that breaks promises, I see it. I don't know if I've ever seen it as much. People saying, "Oh, I'm going to do something. Oh, I'll meet you here. I'll introduce you to this person. I'll send you this book." And they don't do it. And I think mostly it's because people are are overwhelmed right now with the digital addiction and all that's on their plate. But keeping your promises is an incredibly powerful way to fall in love with yourself. It builds self-respect. Don't just keep promises to other people. Keep promises to yourself. If you say you're going to join the 5 AM Club, do it. If you say you're going to be a better listener, do it. If you say you're going to spend more time with your family and maybe have a family meal five times a week without devices, do it. If you say you're going to join the 60 Minute Student, which is one of my protocols, read 60 minutes every night before you go to sleep, do it. If you say you're going to get fit over the next quarter, do it. Hire a trainer.
The sixth form of wealth is community. Community is incredibly empower—incredibly important. Let's go to the science of Nicholas Christus of Harvard University. And what he has found is, get this, we are influenced not only by our friends, but by the friends of our friends, and the friends of our friends's friends. I call it three layers deep theory. You, my friend, are influenced by—this is you. This is you. You are influenced by your friends, but you are also influenced by the friends of your friends, and by the friends of your friends's friends. And you can ask, why? It's because of mirror neurons and emotional contagion. Mirror neurons are a type of brain cell that cause you to mimic the behavior of the people you surround yourself with. This is why community is the sixth form of wealth. When you are surrounded by people whose lives you want to be living, it's a form of wealth. They will lift you up versus tear you down. If you are spending time with energy vampires and dream stealers, then you are in a poverty of relationship. So mirror neurons explain why we become like the people we talk to. If you surround yourself with people who are complainers, people who are blamers, people who are victims, "Oh, it's always like, oh, it's the economy, it's the world, this is bad, everything is difficult, everything is hard, it's only going to get worse, boohoo, this is what happened to me in the past." Then you are going to behave like them. You are going to mimic them. This is an ancient neural feature of the brain. We would mimic the people we would be around. And then emotional contagion is the neurom emotional phenomena where we actually adopt the dominant emotions of the people we spend most of our time. So if you are around negative people, if you are around fearful people, if you are around angry people, over time, you will become angry. You will adopt their common emotions. So that's why community. And in the book, there's 20 chapters on how do you surround yourself with the right people and how do you strip out the energy vampires. But this is incredibly important, my friend. You can change the world or be around toxic people. You can't do both. I want you to think about that. You become your conversations. And as I say in this section of the book, if you can't find live people to be around that you can model, then build what I call a dead board of directors through their books. Be influenced by Mandela, by Beethoven, by Shakespeare, by Eddie Lamar. Build a recruit a dead board of directors and almost see them as a master and read their biographies and study their beliefs and learn and model their habits. And when you have a choice to make, go into your quiet space and do a one-hour meditation where you actually ask them for advice to make your decision. It's a great question. It's a great question. What would Mandela do? You have a business question. What would Jobs do? What would Onasis do? You have a spiritual question. What would whoever the religious figure is, perhaps? What would they do?
The seventh form of wealth is adventure. What's the point of being successful without having fun? So adventure. And and here's perhaps something you might find interesting. But when we're kids, we had a sparkle in our eye. I want you to look in the mirror or look in the glass of your laptop or phone right now and just check. Is there still a sparkle in your eye? Have you lost the fire in your belly? Are you still innocent and playful and wise? But don't be so busy working that you miss out on the perfect moments. And adventure isn't just taking trips to Bali. Adventure could be micro-adventures. Where you try a new cup of espresso. An adventure could be you try a new type of food. An adventure could be a spiritual adventure where you, in your meditation or prayer or journaling, go to a place you've never visited before and have an inner voyage versus an outer exploration.
And then the eighth form of wealth. And people are asking me on this podcast tour, are these eight forms of wealth equal in waiting? And I would say, yes, but maybe no. And I know that's not a perfect answer, but life's not perfect. And I'd say service is one of the most important of the eight forms of wealth. Service. Service is finding a cause that's larger than yourself and giving your life over to it. That's what service is. I want you to think right now about service as a as a form of wealth. Service. If you, Mahatma Gandhi said it more elegantly than I ever could. He said, "To lose yourself in service of others is to find yourself." To lose yourself in service of others is to find yourself. It's a great point. I think the the person who helps the most people wins. So ask yourself, if you're an entrepreneur, how can I distribute magic into the marketplace? If you're a manager, how can I develop the gifts and talents of the people I work with? If you're a business builder, how can I create products and services that makes the world a better place? Steve Jobs, for example, I mentioned him. He wasn't an entrepreneur. He was more an artist. He wanted to push beauty into the marketplace. The paradox is, when you push magic into the marketplace, you develop what I call a GCA, a gargantuan competitive advantage, where you pretty much have no customers in business. The per—the company that delivers the most magic to the marketplace gets the most income and impact. And the human being who helps the most people, who's the kindest, who's the most of service, is the happiest and the richest.
We are, believe it or not, almost an hour and a half into our time together. So what I want to do right now is I want to take, let's take a 10-minute break. Do not give up. Do not quit this webinar. We still have even more valuable material to go through. I'm going to get to my best models soon. I'm going to take you through a meditation. If we have time, I'm going to give you some exercises I've prepared for days for you. So let's take a 10-minute break. Stand up, go get a glass of water, and then come back. If you quit now, you'll practice being a quitter on the other projects of your life. So I want to see you back. I'm going to challenge you with great respect. I'll see you in 10 minutes. Take a quick break, and then we'll come back, and we'll turn up the volume even more, and we'll go even faster. I can't believe it. When we come back, we're only going to have 90 minutes left, but we'll come back, we'll go really strong, and I'll give you some of my best information. I promise you that. This is the live global virtual Summit. I promise to you as an early investor of the wealth money Camp bu, you, you pre-ordered your copy. And so I want to overdeliver for you. Thank you for being with me. I'll see you in 10 minutes. Definitely come back. I'll be looking for you. Bye-bye.
Well, welcome back. We took a 10-minute break, but I must say, we will now go right to the end of this three-hour virtual event with no more breaks. So I wanted to go strong for you. I've, out of three hours, I'm taking just that 10-minute break. We are going to have a very strong finish. My team said I might not have expressed what I mentioned earlier clearly. So I'll say it, hopefully, more clearly. People have been asking, they want to buy more copies of the wealth money Camp by for their family and for their friends. And my team said I might not have explained, um, things correctly. When you get two more copies, to reward you for helping me spread the message of this book that I believe is my most valuable book and it'll be so helpful to many people. When you get two more copies, you get 52 weeks of mentoring with me in my program, the Everyday Hero Manifesto Method. In order to do that, go to the wealth money.com. The wealth money.com and and put in your details after. I don't know if I'm going to express it clearly, but put in your details that you get from your from buying the book on wherever you buy it from. So the same way that you got access to this webinar, go to the wealth money camp.com, put in the information that shows you bought one copy, and then do it again for the second copy, and you'll get 52 weeks of mentoring with me in the Everyday Hero Manifesto Method program. It's a program where thousands, because you bought two more books for someone that you love. Let's keep going. I hope I expressed that clearly.
So we covered a lot in the first 90 minutes. Went through the four interior empires. We I shared the difference between your egoic self and your heroic self. I shared about MVP, meditation, visualization, and prayer. How powerful is that? And we're going to keep going here. The first form of wealth. Let us go very deep on the first form of wealth. The first form of wealth, as I've shared with you from the model, is growth. Growth is a form of being rich. If you are developing yourself every day, you are a rich human being. What is—few things are as valuable than building intimacy with your mastery, growing in your wisdom, growing in your knowledge, growing in your self-discipline, growing in your bravery, growing in your ability to help others, growing in self-love. If you are doing that, you might not have a huge stock portfolio, you might not have jets, might not have yachts, might not have a big house, but you have one of the forms of wealth money cannot buy.
One of the chapters in the book is called "Memorize the Penum Principle." And PENUM is my acronym. There's five forces. PENUM is five letters. It's an acronym that explains the five forces of how you became you. I want you to think about that. I want you to remember that key idea, which is, we see the world not as it is, we see the world as we are. When I was in my 20s, that idea helped me so much. We see the world not as it is. We see the world as we are. The world is full of wonder right now. It's full of opportunity. It's full of so much goodness. The world is this incredible adventure. Even difficulties and outright tragedies can make you into a better human being. So we see the world not as it is, we see the world as we are.
Joseph Campbell has this idea. He calls it the stained glass window. The stained glass window. And what he says is, this is you. We see the world through a stained glass window. You could also call this a perceptual filter. It's a pretty powerful idea. I believe I suggest to you that we see the world through a set of lenses. If you are in fear, you are seeing the world through a set of fear goggles. That's what victims do. Victims are all about CBE: blame and excuse. Leaders are all about APR: absolute personal responsibility. So as you clean up this stained glass window through healing, through meditation, through reading, through having a mastermind, I offer all the tools in the book. You've pre-ordered it. You're going to get it in a few weeks. You're going to love the tools. The larger point right now is I want you to understand how you became you, how you developed this perceptual filter. And that brings us to the PENUM acronym. You're saying, "Robin, what are you talking about?" Well, the P is your parents. Your parents taught you how the world works. If your parents were stuck in scarcity, your parents, perhaps as they were, well-intentioned as they might have been, but as a little kid, big idea, powerful, but you picked up the social cues from your parents. They were your parents. If they were always worried, you probably are always worried. If they said, "Be reasonable, don't dream too big," you probably are so reasonable you're missing out on all these opportunities. Makes me think of what George Bernard Shaw said: "The reasonable man adapts himself to the world. The unreasonable one persists in adapting the world to himself. Therefore, all progress depends on the unreasonable man." Obviously, woman. Your parents. I had one client, super, super wealthy client that I mentored for a number of years. And he said, "Robin, my father used to tell me when I was growing up, 'All rich people are liars, cheats, and thieves.'" How do you think that affected his stained glass window? Your parents tell you and and telegraph to you how relationships work, how to show up in the world. Should you be selfish? Be scared? Should you be fearful? Should you be generous? Should you be pursuing mastery? I've been very blessed to have grandparents. My mom used to teach me things like, "What you, what's not yours cannot be taken away from you, and what's yours will be yours." So, in other words, the way I understood it, if I didn't get something I wanted, it's because it wasn't mine. That's pretty wise. My mom always used to say, "Make hay while the sun shines." So when you're in a season of productivity, keep running with it. If you're getting one opportunity after another, run with it. No one's saying you don't take risk. No one's saying you don't take care of your health. That's really what the book is about. It's all the eight forms of wealth. But I had a ve—I have a very wise mom. My father, I don't share this very often, but my father's father, my grandfather, was a priest. And my father, who was a family doctor for 54 years, a true servant leader, when I was growing up, used to often say to me, "Robert, when you were born, you cried while the world rejoiced. Live your life in such a way that when you die, the world cries while you rejoice." My dad talked a lot when we were kids about serving and being helpful. So your parents, that's the first force that programs you. And remember my three-step success formula when I started this virtual Summit: once you become more aware of your parental program, you can say, "Hmm, I can make a better choice that will create a better result." Hmm, that's a program I picked up, but it might not be true. "Money doesn't grow on trees." Might not be true. "Give too much, you'll be taken advantage of." Might not be true. "Work really hard and push magic into the marketplace and you'll win." And you won't win because people won't appreciate it. Might not be true.
Second element of this PENUM principle that explains your stained glass window, your perceptual filter, is the E, which is your ecosystem. What is your ecosystem? Well, this is your personal, your personal, your personal terroir. What is your personal terroir? Well, I don't know if you like good wine, but great wine has a great terroir. Wine is shaped by the wind, wine is shaped by the soil, wine is shaped by the sunlight, wine is shaped by the way the wine crafter makes it. All these elements are the ecosystem of the wine that determine whether you have a high-quality wine or grape juice. You have a personal terroir yourself, and your ecosystem has shaped you. I want you to think about that. You are right now the sum total of your conversations, the books you've read, the places you've visited. All of that is deeply held within your subconscious.
The third element is your Nation. N is your nation. You're going to learn about this in the chapter in the book, but I wanted to walk to walk you through it because I've deconstructed how human beings are programmed. And we see the world not as it is, we see the world as we are. The people you admire are no different from you. They're not cut from some kind of a genius cloth. They just have different, different beliefs. They have different habits. They have different ways of dealing with adversity. They just do different things. So your nation is a key programmer. It's the third force that shapes your stained glass window, that set of goggles through which you process reality. Your nation. If you're a nation of entrepreneurs, well, then you think entrepreneurial. There are some nations that are very traditional. Any new idea, they dismiss. There are some nations that are war-torn. Sadly, that's going to shape you. You might be traumatized. That's going to shape you. That'll make you see the world as a scary place. If you see the world as a scary place, you're not going to seize opportunity. You're not going to give love. You're not going to trust people. You're going to have all these wounds to deal with.
A PENUM. The A in the acronym talks about your associations. All it takes is one conversation with one person who gives you an idea that could make you a billionaire, could allow you to find the love of your life, could allow you to transform your health, could allow you to have a spiritual breakthrough. Conversations are incredibly powerful. My life has been transformed by my mentors. When I was 21, rough, I had a mentor who lived on my street who shared amazing ideas. This man was incredible. He was a bond trader. And everyone else was working at 3 in the afternoon. I was coming back from university, and there he would be in the backyard, reading, sunbathing. I said, "Who is this man?" We became fast friends. He became a great mentor, and he shared things with me I've never forgotten, like, "Robin, run your own race." We live in a world right now where so many of us are measuring our success by what other people are doing. We feel bad through the cult of comparison. Pro tip: Eleanor Roosevelt said, "Comparison is the thief of joy." Comparison is the thief of joy. So your associations are so powerful.
I'm going to ask you right now. Let's break, not break, but let's do an exercise. What I want you to do, this is a very valuable exercise that'll bring home the point of stripping out the energy vampires and the dream stealers from your life. You can change the world or be around toxic people. You can't do both. I want you. You probably have your learning journal right in front of you. I want you to do two columns: one is positive, and one is negative. And I want you to come up with three people, one, two, three, three people who fuel your joy. Three people when you are with them, you feel great. These are people I encourage you to keep close and deepen your relationships with. So go ahead and do that right now. Three people that fuel your joy. Three people when you share an ethical ambition, they encourage you. Three people you love being with and you learn from. Write them down, please. Right quickly. Don't overedit mentally.
Now, here's what I want you to do, please. I want you to—this is a little dangerous, it's going to be very helpful. I had one multi-billionaire client I was advising. This exercise, we did 10, 10 people each category, and he said it revolutionized his life because he stripped out, he brought the positive people closer, and he stripped out the people who were draining his energy, draining his creativity. They were toxic. So now, what I want you to do, I want you to write down three energy vampires. You know who they are. You don't want to let them go. It might be a friend you've had for 20 years, but every time you're with them, they didn't grow with you. They don't get you. You're so different from them. They were your best friend 20 years ago, maybe even 15 years ago, maybe 10 years ago. And you won't let them go because you are a nice person. You know what I reply to that? "Reason, season, lifetime." Some people are meant to be with you for a reason. Some people come into your life for a season. Some people are with you an entire lifetime. And if people aren't growing with you, and you are with me right now, and you've probably followed my work for years because you are someone who optimizes, you are someone who wants to grow. You are probably an entrepreneur, a leader, a professional athlete, a titan, a creative person, a productive person. You are a human being that loves to learn because education is inoculation against disruption. Well, you're a rare air soul. You know, most people don't want to grow. Most people have lost their wonder. They're not curious anymore. I'm going to say it again: most people aren't curious. It's been stuffed out of them. When we were little kids, all we did was ask, "Oh, why? Why? Tell me. Oh, tell me. I want to read this book. Tell me a story, Daddy, Mommy. How many adults do you know have a sparkle in their eye?" And when they say, "Where and say, where are you from? What did you learn? What makes your heart soar? What's your favorite book? What did you learn about love? What did you learn about heartbreak? What do you do for a living? How come you like that? Who's your hero?" I had another taxi driver in London, honestly, all the way to Heathrow. He was asking question after question after question. When we got to Heathrow, I said, "You should have been a talk show host. You're a great interviewer." He said, "No, no, I'm just curious." Most people aren't curious. You are special. I honor you because you love to grow. But because you love to grow in a world that most people don't grow because it's scary, you're going to outgrow people. You're going to outgrow relationships. You're going to outgrow business partners. You're going to outgrow friends. You might even outgrow family members. And that's okay. You can love people. Say, when I teach this to a client, for example, they'll say, "Well, you know what, if, what if it's my mother who's toxic? What if it's my brother who's toxic? What if it's my best friend who's toxic? What if it's my business partner who's toxic?" And then I will reply, "Well, you know what you need to do? And do what's best for you." That's the thing about a life. You can do what's best for you. But you're not going to be on your A-game. You're not going to be creative. You're not going to seize opportunity excellently. You're not—you're not going to be full of happiness and joy and good health if you're around toxic people. They're draining the life out of you. And they go, "Well, what, what if it's a family member?" And I would say, "Selective association. Talk to them once a month, not every day. Or maybe get them out of your life and love them from afar." Everyone's on their own journey. Let them have their journey. So come up with three energy vampires, please. Write them down quickly, please. And here's my challenge to you: over the next 30 days, 30 days, get them out of your life or see them less. One thing about a great human being and a healthy human being is you have strong boundaries, strong red lines. You teach people how to treat you. I don't want to go too far down the rabbit hole on this point. We still have, I can't believe it, eight for seven forms of wealth to cover. We're not going to get through everything, but it's a very powerful point. You become your conversations.
If you're just joining us, you've just joined us over the past half hour. I walked you through, I walked all the other participants through the concept of mirror neurons and emotional contagion. I talked about the three layers deep theory, how you become not only like your friends, but the friends of your friends, and the friends of the friends as friends. You give credit words do. That's from Nicholas Cacius, Harvard University. Emotional contagion is this idea you would adopt the dominant emotions of the people that you're around. So if you're around people who always go, "Yeah, that's difficult, it's impossible, this is hard, boohoo," CBE, remember? CBE: complaint, blame, and excuse. Versus APR. What I'm suggesting is victims are all about CBE: complaint, blame, and excuse. Victims live in the past. The past is not a prison to be chained in. The past is a school to be learned from. But there are a lot of people stuck in the past. CBE: complaint, blame, and excuse. And you can tell a victim a mile away because they give away their power to excuses. "I can't get fit because I don't have time." "I can't read every night because I need to check my social feed." "I can't—the business venture that will give me financial freedom because it's not the right time." "I can't join your 5 AM Club, Robin, because I need sleep." Well, yeah, go to sleep at 9:30. "I can't fall in love because I can't find any good people." Well, they're out there. Become the person you want to attract, and you'll meet that person. APR is what leaders do. Absolute personal responsibility. You rewire the mindsets, you install the habits, and you do it for 66 days, which is roughly the amount of time it takes to install a new habit, according to the research of University College London. But many people in this world, I have observed, want the rewards of world class, but they're not willing to do what world class requires. I spent 12 months on this book. I suffered for this book. I just change after change after change. I wanted it to be the most valuable book I've ever done. Why? Because I have—here's a philosophical underpinning: I respect you. I have a sacred bond with my readers. They have read my books for 31 years. I am only—these are all the values. I'm only as good as my last book. I could have mailed this book in and collected my advance. Why would I work 12 months of my life so hard on this book? 20-plus different versions of the manuscript, 10,000-plus changes per manuscript. It's because I do my best to remember who puts food on the family table. I have a sacred bond of trust with my readers. If I push garbage into the marketplace, you're not gonna trust me anymore.
And then the final element of PENUM is Media. Media. Every influencer you follow, every video you watch, every ad you consume, every magazine online or offline that you skim, every book you read, every conversation you have. All of this media. It's the IOP principle: Input Positivity, Output Positivity. Input. We have so much to cover. I wish I had a year with you, not just three hours. The IPOP, the IOP principle. What's the IOP principle? It's Input Positivity, and you'll Output Positivity. And so all of those people you follow online, they are planting seeds in your conscious and your subconscious. And you are watching their behavior, and your brain is adopting social cues. And at some level, you either becoming like them or you're not. And so pay attention to the media you consume. Definitely go on a digital Sabbath every seven days. That's 24 hours without technology. But read books that will uplift you versus degrade you. Got to keep moving. We're still only on the first form of wealth. I can't believe it.
I was in Dubai. This one of the chapters of the book. I was in Dubai, and a wonderful radio host said, "Robin, this is great. Love your work. Big fan. Where do we start?" And I replied, "The best way to start is to start." Lao Tzu, the Chinese philosopher, said, "The thousand-mile journey begins with a single step." It's not that hard. It's not that hard. A kid learns to run by walking. An author publishes a book by the first sentence. A marathoner wins the race by the first walk around the block. The entrepreneur builds the business with the first line on the business plan. The very question speaks to fear: "Where do we start?" You pick a place and you start. So whatever your Project X is, whatever your project is right now, I call it the game-changing move. Maybe it's moving to a new country. Maybe your game-changing move is you hire the best trainer in your country to mentor, fitness trainer to coach you two times a week via Zoom, via online, or at the gym if she or he is in your city. That's a game-changing move. I don't know what your game-changing move is. Maybe you want to write a book. Maybe you want to have a screenplay. Maybe you wanna launch a business. Maybe you want to run your company. Maybe you want to take a year off. One of the chapters in this book, "The Wealth Money Camp By," you're going to read is "Go Ghost for a Year." It's a great method. Go ghost for a year. Yes, go to Bali, go to Vietnam, go to Medan, go to Stockholm. Leave your phone at home. Bring the classics. Read them. Learn to meditate. Get fit. And then come back to the world, born anew.
Fears are ghost stories. It's a key element to growth. Remembering that fears are liars and doubts are thieves. There, there's a story that I share in in the book. It's an oo story. And it's about a mountain climber. And the mountain climber climbed up from base camp to one, to two, to three, made it to the summit, and noticed that the sun was going to set. And the climber got scared. And the sun started going lower, and the climber started moving down the mountain more quickly. But the climber got scared, maybe he would get frozen on the mountain top in the cold and darkness. And then he slipped. And as he was falling, the climber grabbed a branch for safety. And now it was dark, and the climber was terrified all night. His heart was beating terrifically. Hands were shaking, holding on to the branch because he thought below was an abyss where he would fall thousands of meters. But in the first rays of the dawn, he started to laugh hysterically. Why? Because he looked and he saw underneath the branch, underneath his feet, six inches below, was this huge stone ledge. In the nighttime, he couldn't see it. But in the daytime, he saw safety was just blown. And so in that chapter, it's a—it's a metaphor for your fears are only six inches deep. We make them into big straw monsters. I encourage you to do something difficult every three months. Yes, every quarter. I want you to hug your monsters. Because how do you become more powerful? Please write this down. Turn up your volume. Hear me on this, please. You become more powerful by the consistent doing of difficult things. Hard is easy. Easy is hard. The primary principle: hard is easy, and easy is hard. What do I mean by that? I mean, when you do hard things, when you hug your monsters, when you do difficult projects at work, write difficult books, do difficult paintings, take difficult workouts, have difficult conversations, read difficult books, you're going to have an easy life. See, society says, "Take the easy way, and you'll be happy." I don't know anyone who lives an easy life all about just the path of least resistance that is happy. Hard is easy. Do hard things. Get up at 5 o'clock if you really wanted. Get up at four o'clock. And here's the fun thing: you get up at four o'clock and do MVP, which I shared the methodology earlier. It's fun. You actually start to love it. When you don't do it, you miss it. And easy is hard. The easy life, the easy crowd, the easy conversation, easy work, easy books, easy videos, easy life ends up being a very hard life. Because the discomfort of growth is always less dangerous than the heartbreak of regret. My friend, the discomfort of growth is always less dangerous than the heartbreak of regret. Something really worth paying attention to. So your fears are ghost stories. How deep are they in actuality? Tell me, six inches deep. And yet, there have been people I have mentored personally where they have had a fear, a strong monster in their mind. They've avoided it for 10 years, 15 years, 20 years. And when they went and did that thing, they went, "Robin, I can't believe I kept myself small for 10 years, 20 years. It was so much easier than I thought it would be."
Be the grown-up in the room. I have a friend. Her parents passed away shortly after the second parent passed away. She said to her brother, or her brother said to her, "I guess we're, excuse me, her brother said to her, "I guess we're now the grown-ups in the room." And what I mean to suggest with this idea is, no one is going to come to save you. No one is going to show up at your door and help you handcraft your richest life. No, no one is going to install the habits of mastery aside from you. No one is going to do what I call your Project X. That's your Taj Mahal. That's your Beethoven's Moonlight Sonata. That's your Sistine Chapel ceiling. No one's going to do it but for you. So if you're waiting, what are you waiting for? Human beings are great postponers. It makes me think of Eugene O'Kelly, the former CEO of KPMG, the global giant of accounting. And one day he went into his doctor's office to get the results of medical. And the doctor returned to the room with an expression you never want to see on the face of your doctor when you are waiting for the results of your medical. And the doctor said, "Eugene, you have 90 days left to live." True story. 90 days. Approximately 90 days later, Eugene Kelly passed away from an inoperable brain tumor. But on hearing this news, this death sentence, Eugene Kelly did something quite remarkable. He said, "You know, I'm going to reverse engineer the last 90 days to make them the best 90 days of my life." On reflection, confronted with his mortality, he said, "You know what? I realized in all these years as a business titan, I'd never taken my wife to lunch. In all these years at the top of my game in business, I'd never—I missed a lot of Christmas concerts, personal times with my daughter. Said, all of these years as the CEO of KPMG globally, I didn't go for long walks in Central Park with my best friends." And here's the real key. He said, "You know, I decided to become a perfect moment creator. I decided to create perfect moments in my last 90 days." And so what I'm suggesting to you is, we are great postponers. And we say, you know, "We'll take the trip. We'll listen to the poetry. We'll launch the business. We'll follow our heart's call. We'll find great love. We'll deepen our current love. Whatever is, I'll get super fit. I'll work on my spiritual life sometime in the future." But we're the grown-up in the room, and we've got to do it now.
Let me get a little philosophical, if I may. None of us know how long we get to live. I have a philosophy. I play within my meditations, and I call it my 25 Summers philosophy. If I'm lucky, I'm very healthy, thank God. I love biohacking. I work out. I walk. I sleep well. I hydrate. I supplement. All those things. But if I'm lucky, I'll live 25 more summers. 25 more summers. Not a lot of time. And so as I've been on this podcast tour, when I bring up the shortness of life, podcasters often say, "Well, you know, I don't want to talk about death. It's dark." No, I think thinking about the shortness of our life is light. I think it's powerful. I think if every morning you can write a question as part of your morning journaling, "What I want, what's most important on my deathbed?" It's a good morning question because then you live to the point you don't hold back. You don't care what people think. Powerful way to live. By the way, there's just to deliver hopefully more value to you, there are four questions. There are four questions that I ask myself every morning. The, the four morning questions. I might change that to five and ask and write about, "How do I want to be? What will I feel was most important at the end? To connect me with the end?" Every morning. But right now.
In my journaling, I ask myself four questions every morning. And in the spirit of over-delivery and helpful service to each of you from around the world on this live virtual Summit, to thank you for pre-ordering my book, *The Wealth Money Can't Buy*, let me walk you through the four morning questions I write about. Very powerful.
Number one: What am I grateful for? Where do I do it? I'm going to just show you. I do it in here. This is my journal. I'm traveling with it, and I do it in my journal with my morning cup of coffee. What am I grateful for? We don't have time to get into this, but the human brain has a negativity bias. It served us well thousands of years ago on the savanna, where we had to scan our environment for threats. Now, we are in the modern age. We have the benefits and rewards that royalty had a hundred years ago, and we're still scanning our environment for threats. "Oh, this person looked at me the wrong way." "Oh, I don't have this." We're in scarcity versus generosity. Gratefulness is the antidote to scarcity. So, that question at the beginning of your day, ideally 5 to 6 a.m., your victory hour, that will train your brain to start focusing. "Oh, I'm grateful for my health. I'm grateful for my family. I'm grateful for my work. I'm grateful for my customers. I'm grateful for my friends. I'm grateful for my library. I'm grateful for this. I'm grateful for my webinar with Robin. Three hours, virtual summit. Thank you."
Number two: The second morning question I ask myself is, where am I winning? When you ask yourself where you are winning, you start to celebrate your small wins. You celebrate small wins. For 15 years, I've been talking about the 1% wins. The 1% wins. That idea is becoming very popular now, which is great. I also called them the micro wins. Micro wins. But asking yourself this question, "Where am I winning?" automatically allows you to start celebrating the little wins you make every day. They're powerful. That creates energy. It creates inspiration. Creates momentum for even more wins.
Number three: I hope this is helpful. The third question I ask myself every morning when I write in my journal, after my workout, after my MVP meditation, visualization, and prayer. This is a big one. What will I let go of today? That could be someone you need to forgive. Could be an experience that turned you off. It could be something that broke your heart that you still need to work through. It could be a disappointment in your business that you're carrying from yesterday. Writing it out is processing. Writing it out is metabolizing the disappointment, or the anger, or the shame. So you get it out of your system, and you clear it. It's powerful. I think people should talk about emotional healing and forgiveness training for entrepreneurs and leaders because a lot of the toxicity in this world, in business, in society, is because of unprocessed darker emotions that we're not trained how to move through.
And then four: The fourth question is, what does my ideal day look like? What does my ideal day look like? I call this a PPP. Am I giving you too much information? Too many tools? I hope not. Or I hope I am. Actually, I hope I am. I just don't want to overwhelm you, but I hope I overdeliver. This is the PPP. One paragraph. It's a pre-performance paragraph. It's a tool. The PPP tool. You write one paragraph, your pre-performance paragraph, before you live out your day. You do one paragraph on how you want to show up in the day, how you will be positive versus negative, how you won't make excuses, how you might have a nice lunch, a healthy lunch, how you might do a workout, the way you'll do your work, the way you'll treat your family. Just by doing a paragraph on the day, that gives you a guardrail. That deepens your commitment to living your day as you have read. It's powerful and it works.
Maybe I should tell you about my current morning routine while we're on this. I'll run through it very quickly. My current morning routine, in case it's helpful to you. It's 4:00 to 4:45 a.m. And people always ask, "Robin, what time do you go to sleep?" I go to sleep at 9:30 or 10:00 these days. For years, it was 11:00. I've just trained myself through practice to sleep earlier. And what I do is MVP. MVP for 45 minutes. That's if you're just joining us, it's meditation, visualization. You just see pictures of the way you want to behave, the business you want to create, the projects you want to do, the race you want to run, the love you want to give, and prayer. Every prayer is heard. I talked about this earlier. If you missed it, no problem. We are recording this, and we will give you access to this recording. You can watch it as many times as you want.
5:00 to 6:00 is my workout. Working out is just mission-critical for me. If I don't work out, I don't have the same energy. If I don't work out, little things might bother me more. If I don't work out, I don't have as much dopamine. I just might not feel as good. I might not have as much serotonin. Working out is very important to me. So I'll often, I love the treadmill. I love the elliptical. I love the bicycle. And while I do it, I hydrate by drinking water with a green drink in it and some vitamin C. I'm not giving you any medical advice, but I'm just sharing in the spirit of service. And I'll often listen to an audiobook or a podcast. So that gives me not only the workout but the mental workout and the new knowledge base. And the person who delivers the most knowledge wins.
6:00 to 7:00, I journal. Just giving you my four morning questions. So I journal. Then I'll often take an Epsom salt bath. The great Romans would take baths. And so I love taking an Epsom salt bath for 20 minutes. Hot, a hot bath. And while I do that, I might watch a video, a learning video, or listen to more of the audiobook. So that's another 20 minutes after the one hour of working out, where I'm learning. 120 minutes already. So I'll take a bath, and then I will walk my dog. I live on an old farmhouse, and Ella and I have a little dog that we adore. In the book, I call my dog Holly, or it's Al's dog, but she's with me all the time. In the book, I call her Super Chum because that's what Holly is to me. She's just my pal, she's my chum. And I'll take her for a walk in the woods, in, um, in the olive grove. And then at about 8:00, most days, 8:00 a.m., I'll start writing or whatever I might have to do. So hopefully, that's helpful. That's my morning routine these days. I've been doing it for roughly a year.
And then the first, the next thing I want to talk to you about is the human who reads the most wins. The human who reads the most wins. There's an acronym that I want to offer to you, which is, I'm giving you a lot of acronyms. BABBLE. What's BABBLE? BABBLE is an acronym that just makes me smile because it's Book Accumulation Beyond Life Expectancy. BABBLE: Book Accumulation Beyond Life Expectancy. Buying more books than you will ever read in your lifetime is a great way to roll through a lifetime. I'm going to have to move really quickly. I can't believe it. We only have 45 minutes left.
Second form of wealth. I'll move fast. We might not be able to cover everything, but you know what? You're going to get it all in the book. When you get it, you've already pre-ordered it, by the way. If you're just joining us, people have been asking, "Robin, we want to buy more copies of the book. Give it to our mentors. Give it to our neighbors. Give it to our team." Some companies are buying copies for their entire team. People are giving it to their family members for birthdays, etc. Fantastic. And I want to thank you for the people who are buying multiple copies as pre-orders because this is the most valuable book I've ever done. And I am on a mission to get this book out. I think it'll help so many people. Understanding the eight forms of wealth, and that money is only one of them, is going to help so many people be much happier, healthier, and much more productive and creative. So if you want to buy copies, thank you.
And what I'm going to do, when you buy two more copies, I know you've invested in one. Just to thank you and reward you for helping me spread the movement, I'm going to give you complete access to 52 weeks of mentoring with me. 52 weeks. The program is called *The Everyday Hero Manifesto*. It's worth thousands, thousands of dollars. And I'm going to give it to you as my gift when you get two more copies. And all you need to do is buy the two more copies, then go to thewealthmoneycantbuy.com, thewealthmoney.com. And there'll be a place. You got into this webinar because it was a place where you just put in the information about each book. You'll have to do it twice because you're buying two books. And then my team will notice you've bought two more books, and they'll send you full access for free, for free, to 52 weeks of mentoring with me. The program is *The Wealth M*, is, excuse me, the program is *The Everyday Hero Manifesto Method*. Just to show you how grateful I am for helping me spread the word about this book, help me build the movement, and help people understand about the eight forms of wealth.
Second form of wealth is Wellness. I will simply say, lose your health, and you'll spend the rest of your days trying to get it back. Someone in Qatar, I was giving a live event, and they gave me a piece of paper and they said, "Robin, read it in the hotel when you get home." And I'll never forget what it said on the piece of paper. I read it that night. It said, "Health is the crown on the well person's head that only the ill person can see." There's one wisdom tradition that says, "When we are young, we are willing to sacrifice all of our health for wealth. And when we are old and wise, we will be willing to sacrifice all of our wealth for one day of good health." I just want you to think about that.
I actually want you to rate from zero to 10 right now, 10 being your ideal. Come on, interact with this. Where are you in terms of your health on this second form of wealth? Just write it down now. Might be three. Might be seven. And then circle it. And then, if you can, I want you to highlight it. I really believe that fitness is the game-changer, or one of the game-changers. Your creativity, your productivity, your impact, your happiness, your everything rises with your fitness. Please, I know it's obvious, but I want to be of service to you. Please, please, please, please don't say, "I'm going to get super fit when I have more time." The Chinese say, "The best time to plant a tree was 20 years ago. The second best time is now." And fitness, I'm going to challenge you with great love and respect. Fitness will help you with everything. It'll help you scale your company. It'll help you scale your productivity. And help you create exponential creativity. And I would also give you another idea, which is, it's a, I believe, a very important idea, which is the DNA of legendary is longevity. I want you to become so fit, so healthy, that you live another 10 years, another 20 years, another 30 years. Ray Kurzweil said, "Let's live long enough so we can live forever." You know what's coming down the health pipeline right now? It's amazing. We're going to be living so much longer in the near future with all the advances. So I want you to remember, the DNA of legendary is longevity. If you get, if you're around for another 50 years, a hundred years, how good will you be at your craft? How much fun can you have with your family? How much magic can you distribute to the marketplace? How wise will you be with another hundred years of life? How many people can you help?
Take a bath in the forest. In Japan, they have a term called shinrin-yoku, which is forest bathing. They actually have forests where they encourage their citizens to go through and go for walks. My life has been profoundly influenced by my near-daily walk in nature. And I smell the smells, and I commune with nature, and I think. And often, I'll listen to an audiobook. But connecting with the soil, connecting with the trees. There's lots of very good science talking about how communing with nature reduces inflammation, it releases serotonin, all these neuro-regulators that make you feel fantastic. So take a bath in the forest if you want to build this second form of wealth.
I want to focus on this one: Go OMAD weekly. What is that? One meal a day, once a week. I want to be clear. I did an Instagram post, and I think I confused people a little bit on that. I apologize for that. One day a week, eat one, eat only one meal. And the money you would have spent on the other two or three meals, go, go buy some food and give it to someone and eat that way. You'll give yourself the gift of fasting. I'm not giving medical advice, but caloric restriction has been proven to extend life in certain situations. One of my favorite books is *Sapiens*. *Sapiens* said, "Few things can beat the human who can fast." I would say, "Few things can beat the human who has trained themselves to get up early, to fast, to learn, to grow, and to serve."
By the way, another bonus point. I'd like to share some of my favorite books with you. My, these are just some of my favorite books. But my favorite books: *Meditations* by Marcus Aurelius. I've been teaching, encouraging people to read that for 25-plus years. *Steve Jobs*, the biography by Walter Isaacson. Fantastic book. *The Giving Tree*. *The Giving Tree*. First time I read it to my kids, I cried. *Jonathan Livingston Seagull*. It's not a book about a seagull, or it's a book. It's a book about a lot more than just a seagull. It's really a book about the hero's journey and your journey from the Matrix out into your best self and the challenges you're going to face. And then I would say another book to read would be *The Shortness of Life* by Seneca.
Third form of wealth is Family. Why would family be a form of wealth? Well, if you get to the mountaintop of material success, then you're going to be cash-rich but life-poor. And what's the point of that? That's fool's gold. Some of my greatest happiness comes from being with my family. Huge amount of my happiness is my relationship with L, my relationship with my kids, my relationship with my parents, my relationship with my brother, my relationship with my friends. There's one chapter in *The Wealth Money Camp* by the three great friend rule. What I'm suggesting in this world where we pursue a million digital friends, focus on three great friends. Three friends who get you. Three friends who adore you. Three friends who accept your flaws. Three friends who you could call up at 3:00 a.m. if you got into trouble in a foreign country, and they would say, "Don't worry, I'll be on the next plane." That's a great friend.
And related to that, be a minimalist versus a maximalist. Don't worry about a thousand friends. Have three great friends. Don't worry about reading a hundred books this year. Read, master three books. Don't, if you're an entrepreneur, if you're a leader, if you're in business, don't pick a thousand things to focus on this year. Pick your Project X. I explained the concept in the book. Do one thing really, really well. Be a minimalist. That's how Basia did it. That's how Federer did it. That's how Steve Jobs did it.
There's a famous story of Steve Jobs. It was the late '90s. Did you know Apple was 90 days close to bankruptcy? A better way to language it, he was 90 days away. Apple was 90 days away from bankruptcy. Hard to believe, given Apple right now, trillion-dollar company. And so in this meeting, he got all, there was a big table in the boardroom, and he had all the products that Apple got involved in. It was peripherals, and this, and the computers, and that. And he said, "We are going to strip away all the accessories and we're going to focus on doing a few things incredibly well." Now, where would he learn this? You probably know Steve Jobs was kicked out of Apple, and he went to NeXT. He founded NeXT. And then he got involved with Pixar. And at Pixar, the animation studio that has been purchased by Disney, he learned that *Toy Story* was three years. Pixar, at Pixar, they had a way of being, an SOP, a standard operating procedure, where they would focus on one animated movie for three years, not 50. See, there's a rule that I teach in my work, which is one mastery versus a thousand mediocrities. And a lot of creative people suffer from that trap right now. They want to be all things to all people, so they're nothing to anyone creatively because they're trying to get too many things done. And I think it comes from insecurity. Push one masterwork out in the world. And so Steve Jobs learned that at Pixar, one project at a time, absolutely world-class, every three years. So when he went back to Apple, they applied that philosophy. What did they do in the early 2000s? It brought Apple back from the brink. The iMac. Remember those colorful? We had one at the office. It was blue, I think. And then after that, it was the iPod. Three years later. And after that, it was the iPad. And after that, it was the iPhone.
So I want you to remember the importance of three friends and being a minimalist, and putting your family at the top of your priority list. I, I don't know if I put it right at the top. And this might surprise you, but I think personal growth and the four interior empires that I covered earlier is more important. Because if you have nothing, you can't give it to your family. If you don't love yourself, you can't give love to your family. If you're not present by your inner work, if you're not present to yourself, to your life, to your values, to your mission, to your feelings, to your thoughts, if you don't know yourself, if you haven't calibrated and optimized your primary relationship, which is your relationship with you, then you're not going to have a great relationship with your family, or your friends, or your co-workers, or your suppliers, or your partners, or your customers, or your neighbors, or the world.
What do I want to say about family? Caring, not grudges. Do not be a resentment collector. Really important point. There's a chapter in *The Wealth Money Camp* by that says, "Your mate defines 90% of your joy." May I please highlight that one? Often out in the world, we forget that having a wonderful home life, no drama, happiness at home. I mean, the habit in the book, under the, the third form of wealth, which is family, is: Happy family, happy life. Happy family, happy life. You will be at your most creative, productive, prosperous, and excellent, and serene, when your home life is in fine order. And let me ask you, when there's been drama at home, or let's say conflict, how are you at work? How are you on the streets? How are you with strangers? How are you with your creativity and productivity? Not very good. So your mate determines 90% of your joy.
Related to that is the 10,000 dinners question. I was reading the *Financial Times*, and if you read the *Financial Times*, the weekend edition, you know that every weekend, every Saturday, there's a feature called "Lunch With." Whoever the one that just passed was, "Lunch With." The activist investor Nelson Peltz. About a year and a half ago, I think it was a year and a half ago, there was a lunch with Aisha Begum. Aisha Begum is one of the UK's most celebrated divorce lawyers. She's the one who represents the movie stars, and the footballers, and the multi-billionaires. She was asked, "Could you imagine there someone who has seen so many divorces, so many relationships fall apart?" She was asked, "What are your relationship tips for a great relationship?" You know what she said? She said, "Number one, I'm just reporting." She said, "Separate bedrooms." And number two, she said, "10,000 dinners." And the interviewer said, "10,000 dinners? What do you mean?" And she said, "Well, looks fade, lust can dissolve. But if you can see yourself spending 10,000 dinners with this person, keep that person close to you. Because great love is hard to find." So that's the 10,000 dinners question. And I think it's a powerful question.
I did cover "Become a Perfect Moment Creator." That was Euguene Kelly. The idea is a simple one. Each day. So let's go to the science. The work of Sonja Lyubomirsky, one of the preeminent scientists in the field of positive psychology. And she has found that the happiest people have a habit of savoring. Savoring. I want you to think about that. In this world where so many people are busy being busy, the happiest people savor. Savor. We, Miel and I, Miel travels with me. He is one of my beloved teammates at our shop. And we have been on the road for, it's, I guess it's almost two weeks. It's two weeks now, doing podcast after podcast. And I've been doing interview after interview about *The Wealth Money Camp*. And I mean, the excitement around this book is like nothing I've ever seen in all my 31 years in this field. *The Monastic Ferrari*, *The 5 AM Club*, *Eat That And Ask*. Nothing has come close to *The Wealth Money Camp*. I just think it's the right book for the right time. And so Miel and I were on a walk, and it was just like this great Los Angeles evening. It was probably 17 degrees. The lightfall was beautiful. There was a crispness in the air. And we're walking through this neighborhood with architecturally beautiful gardens. And I said to Miel, I said, "Let's stop here. Let's just take this in." And we savored the moment because we're never going to get that evening again. We're never going to get this moment in time where I've written this new book, and we're traveling and meeting people, and I'm evangelizing the message, and there's such excitement around the book, which is going to release, as you know, April the 9th, worldwide, in, I think, 45-plus countries. And so I just paused. And so my point is simply, be a perfect moment creator. Slow things down. At least once a day, maybe you savor a cup of coffee. Maybe you savor a conversation with a teammate or a child. Maybe your perfect moment is you put down the white screen every night for a few hours and you read something rich, something beautiful, an autobiography, a biography, some poetry. It's incredible how powerful reading is. It just slows down the mind. It builds such discipline. Builds wisdom. Builds concentration. But I don't know about you. I can watch videos in the evening, and I feel a certain way. Then I can pick up a book and read. And my heroic self, my conscience, my wisdom knows that I've done something that's healthy and that's wise, and that feels really good.
Give, not to receive. What do I mean by that? Well, I better write it down because I think it's important. And I would say, a gift given to receive a reward is not a gift. It's a barter. It's a trade. And people can feel your intention. One of the things I talk about a lot in the book is the power of a handwritten thank-you note. That's a gift. A handwritten thank-you note to a parent, a mentor, your life partner, a child, a client. If you buy a new fitness machine and it works incredibly well, it gets you healthy, why wouldn't you send a message to the CEO? Say thank you. Say you're staying at a hotel, like I'm staying at a hotel. If the service is amazing, why not give a gift to the general manager or the front desk person? And just say, "This was incredible. I thank you." Or even better, give a gift to the person who cleans the room by making the bed, by putting the towels in the bathtub, by leaving a great tip, by making sure the room service food tray looks good versus sauce all over it. Those simple acts are so powerful. They're gifts that you give people. I mean, that's someone's mother, someone's father, someone's brother, someone's son, someone's daughter, cleaning your room. And that's it. When you give a gift to someone like that, it's a great way to make people feel seen. And the job of a leader is to make people feel bigger in your presence. But it's a gift you give yourself. Your subconscious watches everything. You build self-respect. Self-respect is part of the wealth money camp by integrity. Integrity is so much more valuable than money. And I want to be clear, money is one of the eight forms of wealth. I'm not saying that materialism is wrong. Just don't make it your God. Make it your master. Don't make your income a part of your self-identity. Use it. Let it serve you for freedom, to do nice things for yourself and your family, to do nice things for the world. But don't make it your master. And make sure these other seven forms of wealth, these priorities for a rich, your richest life, are well tended to every day. People say, "Well, oh, that's a lot." No, just do it. Bit by bit. I believe it's Anne Lamott. She's written a book, *Bird by Bird*. And it comes from a story. Her brother was doing a project on birds and he said, "Oh, this is too much." Dad. And the father said, "Son, just take it bird by bird." How do you live this model? Well, this is, this model is your personal Mount Everest. It's your ideal. It's the summit. As long as you are moving in the direction of these, of this summit, as long as you're advancing these eight forms of wealth, 1% every day. You've been following me for years. You know I've been talking about micro wins. 1% wins. Little bit by bit. You know my brain tattoo: Small, daily, seemingly insignificant improvements, when done consistently over time, lead to stunning results. Better say that again because it's so important: Small, daily, seemingly insignificant improvements, when done consistently over time, lead to stunning results. Why? Because consistency is the mother of mastery. Why? Because what you do daily is times 10 more important than what you do annually. Why? Because your days are your life in miniature. And as you live each day, so you craft a life.
I sure hope you are finding incredible value from these three hours that I'm giving to you as my very sincere gift for pre-ordering a copy of *The Wealth Money Can't Buy*. I'm giving you everything. I've taken only one 10-minute break. We're almost done. Three hours. And I hope you sense how much I want to give and how much I want to help. And I hope you love all of this content that I am just sharing with you. So let us go down to the fourth form of wealth. Craft. These chapters are all in the book. Start a stop-doing list. I think world-class and your richest life and happiness is so much more about what you choose not to do versus what you decide to do. So I want you to create a stop-doing list, not a to-do list. I want you to create a stop-doing list. If you're in business, please remember this idea. I often teach in my leadership keynotes, which is this: What destroys a great business is often not, it's not that you don't have enough opportunities. You have too many good opportunities that you don't say no to. The greatest business people, the greatest leaders, the greatest human beings are disciplined and minimalists versus maximalists. Simply said, get brilliant at doing a few things really, really well.
Bring a security guard to work. That's a chapter. Where you know what? Maybe we should, maybe I should give you a little bit of a live reading. It might, hopefully, it'll make it more special and create even more excitement for you to receive the book, which you're going to get very soon. So this comes from Neil Strauss. And it's page 156. Let's go to 156. It's a short chapter. So the chapter is, "Bring a Security Guard to Work." Let me read it for you, please, if I may. On a podcast, I heard a while ago, I learned author Neil Strauss has a quirky yet creative practice designed to ensure he gets a big project done. He hires a security guard with the instruction to stand outside his home, or not under any, and not, excuse me, and not under any condition, let him leave until the book is completed. "You can have fun all the time, or realize your personal potential. It's not really possible to have both, is it? Like Strauss, you absolutely must develop strategies and protocols that force you to finish your work. You know you must finish to lead your field and to make the world a friendlier place because you pushed your artistry into it. You might not bring a security guard to work, but you really should do something dramatic, then complete your most valuable project before the opportunity to get it done is gone. Your world needs your Taj Mahal. Your world needs your Catcher in the Rye. Your world needs your Mona Lisa. Please stop pushing out a thousand projects and do one Sistine Chapel ceiling. And you might have to hire a security guard to keep you in that room for a month until you get the job done." Which is that one project that when you release it into the marketplace, you dominate the domain, you serve the world, and you receive what I call the twin currencies of income and impact.
What are we going to do? We're going to go to five. The fifth form of money. I did share the story of the multibillionaire in the empty mansion. Remember the habits beat IQ slogan? What is the habits beat IQ? I'd simply say, genius. Let me write that down. It's a key primary principle I'd like you to consider, which is, genius is less about genetics and more about habits. Your habits are the predictors of your lifetime future. So I would worry less about the results, and I would be much more focused on installing fantastic habits. Whether it's your morning routine, whether it's your pre-sleep ritual, whether it's your work habits. In *The 5 AM Club*, I shared a habit that has been so transformational for the billionaires, tycoons, movement makers, film producers that I have advised, and that's the Five Great Hour Rule. Five, the Five Great Hour Rule. What society says is, "Work harder and longer to be more productive." Well, that is a way of being developed from the factory age, where if you worked harder and produced more widgets, you would be more productive. We now live in the knowledge era. And so what I'm suggesting is, do not work longer and harder to get more done. Collapse the timeline and work more intensely for a short period of time, and then take the rest of the day off, if you can. If you're an entrepreneur, for example, if you run, own your own business, the Five Great Hour Rule is when you work, work five sweaty, intense hours, 8 o'clock to 1 o'clock, for example. And when you're working, do not be dilly-dallying, do not be chitchatting, do not be checking your messages. An addiction to distraction is the death of your creative production. You can change the world or play with your phone. You can't do both. Genius loves isolation. Be alone in a room doing real work versus fake work. Five hours a day, five days a week, four days a week. Watch what happens to your productivity and the quality of your work. The quality of your work.
Bless your well. I, I have to talk about the Tracy Emin anti-cocaine rule. I was reading about Tracy Emin. She is a very famous, as you know, UK-based artist. She was a member of the Young British Artists movement, let's say, along with Damien Hirst. She's known for controversial art, but she's absolutely brilliant. And she was interviewed, and she said, and I talked about it in the book, she said, "You know, in the '80s, everyone was putting cocaine up their nose. And instead, I didn't use cocaine. I saved the money." And now she's a real estate tycoon, along with a world-famous being a world-famous artist. Bless your money daily. What do I want to say about that? Well, there's a concept I teach in the book, and it's called value chain gratitude. Value chain gratitude. Here's an example of value chain gratitude. You're in a grocery store. There's a cashier in front of you putting your pineapples through. You silently bless the cashier. Bless her. Bless her family. Bless her for the work she does. Bless her or him for the help they're giving you. But you go through the whole value chain. You bless the person who put the food on the shelves. You bless the truck driver who brought the food to the grocery store. Bless the wholesaler. You bless the farmer. If you start practicing, it's a practice. People often say, "Well, how do I change my life?" You practice. Well, tell me exactly what to do. Take the tools and practice them. It's not that hard. It's the execution that's difficult. And so value chain gratitude and blessing your money daily is just a great way to get into a frame of mind. And here's the big key of generosity versus scarcity in everything you do. But the more grateful you are. Be grateful for. I'm doing this three-hour virtual live. This is live here in Los Angeles Summit. Three hours. Giving you the best I can give you because you invested in a pre-ordered copy of *The Wealth Money Can't Buy*. And I think I think the value I'm giving you is worth a lot, certainly many multiples of the investment you've made in the book. Why am I doing that? Because I'm grateful to you. I could have done 10 minutes or 20 minutes. I'm grateful to you. And so all I'm saying is, the more grateful you can be for the people who put food on your table. Some of you have been reading my books for all 31 years I've been in the field. I feel love for you. I feel grateful. I could have mailed this in. I could have spent a month on it. My publisher, well, I've got very good publishers, so they probably wouldn't have been impressed, but I could have, after a few months, mailed it in. Why did I work 12 months on it? 20 different drafts? 10,000 or so optimizations and refinements in every one of the manuscript? It's gratefulness. And why do you bless your money daily? It's because it builds gratefulness. You're grateful for the cashier. You're grateful for your customers. And when you feel gratefulness deep inside, then you would not dare put anything but beauty and quality into what your consumers are receiving. See, you can have a mission statement: "We care about our customers. We care about society. We care about the world." Sadly, I think a lot of businesses, it's just writing on the wall. It doesn't come from a deep, heartfelt feeling of service. Martin Luther King Jr. said it more elegantly than I ever could: "Until you have discovered something you are willing to die for, you're not fit to live."
Sixth form of wealth is Community. Why would community be a form of wealth? Well, because you become your conversations. If you've got amazing people around you, great friends, a mastermind partner, and if you can't find someone alive to mentor you, recruit a dead board of directors. Have Edison mentor you on innovation. Onassis mentor you on finances. Mandela mentor you on service. Gandhi mentor you on virtues. Shakespeare mentor you on wisdom of life. I love *Macbeth*. One of my favorite plays of Shakespeare of all time. And so your social circle is a fantastic form of wealth. There's one idea I want to offer to you, which is, why 10 hours for a 10-minute meeting? In this age of digital, few things are as powerful as a face-to-face conversation. And what a gesture, what a sign you show someone that you want to do business with them, or that you care, than flying five hours for a 10-minute meeting, or 10 hours for a 10-minute meeting? And it's so rare. You know, we're in a world where there are so many gargantuan competitive advantages because so many people, sadly, are checked out. So many people don't see their work as their craft. So many people don't get up at 5:00 a.m. and work on themselves. So many people don't read anymore. So many people don't calibrate their vocabulary. So many people don't want to push magic into the world. So many people don't see themselves as servant leaders. Sadly, I'm not judging, I'm reporting. But they're watching people coming out of restaurants in the latest fashion clothes, or seeing influencers wearing mud masks. Nothing wrong with mud masks, but you know, maybe there are more important things to be watching videos about. And so I want you to be a heavyweight. And you're with me because you are a heavyweight. But the world needs more heavyweights.
Another big one to build a great community. So you have the wealth of a great social circle. And we could spend a week on this one. Do what you say you'll do. If you say to someone, "You know what? I'm going to have a meeting with you on Monday. I'll send you a suggested time." I think it's like one in 10,000, or even less, that will send the message on Monday with the meeting time. If you say to someone, "We should have dinner sometime," get your schedule, add it to your schedule or your phone, and do it. If you say to someone, "You know what? Thanks a lot for helping me here. I'm going to send you something in the mail as a gift," do it. Every time you don't keep a promise, your heroic self, that voice of conscience within you, that wiser self, yourself, betrayal. You start to lose self-respect. And I think a lot of people, good souls, have lost self-respect. And if you lose self-respect, you're going to lose intimacy with your genius. You lose self-respect, you're not going to take care of your health. You lose self-respect, you're not going to seize big opportunities. You lose self-respect, you're not going to work hard to push mastery into the world. You lose self-respect, you're going to allow energy vampires into your life. But if you love yourself and you respect yourself, you're going to hold yourself to the highest of standards in your health, in your thinking, in your relationships, in your work, in your financial life, and your spiritual life.
Why have an enemy when you can have a friend? There's a chapter in the book. You're going to read it. You're going to love it. You're going to love that one. I see we have five minutes left, but I think that's powerful. It's stunning to me. And I shared this in the chapter that you're going to read, but it's to me, how many people are so shortsighted? It's stunning to me how people burn bridges. Something doesn't go their way, they're nice to you when everything is going their way. You know I'm telling truth. They're nice to you when everything is going their way. And the moment something doesn't go their way, they can be mean. What I'm suggesting there is, never burn a bridge. By the way, this is a very small world. It's amazing how connected people are. You know, I've had situations where maybe I'm working out with a trainer, and they'll go, "Oh, yeah, you know, my sister-in-law met you at an event or something like that. My brother-in-law met you at a live event in New York or wherever it was." And so, why have an enemy when you can have a friend? Build bridges, don't tear down walls.
Seventh form of wealth. I'm smiling because, "Find Your Invisible Panama." You're again, you're going to get all of these chapters in the book. They're right out of the book. They're the actual chapter titles. "Find Your Invisible Panama." Well, I was in a North American city a while ago, and I was going to get my coffee. And it was early in the morning. It was still dark. It was winter time. And there was a Dodge Caravan minivan. And as I was walking by, or maybe I was coming back with my coffee, I just want to be accurate, always. But I was coming back with my coffee, I believe. And I heard music coming from this Dodge Caravan. And it was Van Halen's super hit, "Panama." Panama, Panama. And as I heard the music, I had the coffee in my hand. And I didn't notice anyone was watching me. But as one must do when you hear music of a rock royalty, you've got to lift your hand. My arm is a little sore from this morning's workout, my shoulder. But you have to lift your arm into the air. So I, it was darkness, and I didn't know anyone was like watching. And I heard "Panama." And I just put my hand in the air. I just was kind of in the movement, having some fun. Anyway, the driver of the car saw me, and it amused him. And he thought, you know, and we had a quick, a quick laugh together. And I said, "You know, I appreciate the music, good man." But when I went back to the hotel room, I realized, you know, that might have been some of the only happiness he had the day before. He walked into the dreary concrete building that he was waiting outside of in his car. And so, "Find your own invisible Panama" means, you know, find that place in your life that you can truly love. Because I think just life's too short not to find your own invisible Panama. And that could be your Panama. Your Panama could be your family. Your Panama could be a place. Your Panama could be your work. Your Panama could be a lifestyle. But find your invisible Panama.
And then let me finish up in the last two minutes. Put your final day first. This is the final form of wealth: Service, helpfulness. But helpfulness is also about connecting to your mortality and remembering your days are numbered. Even if you live the longest life. And please remember, before you know it, you, I, will be dust, sitting in an urn on a mantelpiece above a fireplace, maybe next to some soccer trophies. We won't matter that much. That's why living now in the moment is so important. Put your final day first. Keep it front and center. Remember the question we did about, "At the end of my life, how will I have wished I will have lived?" And then live it today. Eat your last supper. That was a fun exercise I write about in the book where I was with L and two of our lovely friends, and we said, you know, while we were having a long lunch in Rome, we talked about what our last supper would be. And then I just need to end up right now. So I'm on time. Live fully so you can die empty. I think that's so important. I don't know what tomorrow brings. Why postpone? So live these eight forms of wealth starting now. Don't hold back on doing the things you're frightened to do now. Push your magic into the marketplace now. Be the kindest person you know now. Take care of your wellness, the second form of health, wealth, now. Don't hold back on love now. And be good to yourself now.
I think I'm right on time. I want to thank you so much for spending three hours with me. Just a 10-minute break. But I've gone three hours for you nonstop, without the except for the 10-minute break. Thank you so much for investing in pre-ordering *The Wealth Money Can't Buy*. It means a lot to me. Because you pre-ordered your copy, you not only got this three-hour virtual summit, but a complete online course that I've given you full access to. I've also given you the Treasure Box Meditation System, 10 morning mastery meditations that I use to keep me at my best. I've given you these truly valuable gifts to show you my appreciation for investing in pre-ordering this book. That means so much to me. I hope you will share the book on your social platforms, with your teams, with your family, and help me get the message out there so we spread the word and build a movement around *The Wealth Money Can't Buy*. Most importantly, thank you for the gift of your time. I hope to meet you in person. I hope I've been of service to you. Enjoy the book. It should be coming to you over the next few weeks. And I wish you a great day. Thank you.