How To START A $15K/month Web Design Agency in 90 days (3 Hour Course)

I saw my first ever website for $5,400 as a complete beginner, and I've used the same system to land high-ticket web design clients ever since. In this video, I'm giving you my exact step-by-step process for free, so you can build a successful web design business without watching hundreds of YouTube videos or wasting thousands of dollars on courses. You're going to get an 80-page full course document covering everything from choosing your niche, creating an irresistible offer and SOP, signing and onboarding clients, building websites efficiently, and scaling your agency with live examples. I myself have spent over $40,000 on coaches and courses to perfect this very system, and I created a step-by-step checklist for you with all the tools and resources you need, so you know exactly what to do next.

Let's start off by looking at the complete course document. As you can see, it is 85 pages long and it is very detailed, held with examples as well. And so, in this video, I'm going to show you live examples. I'm going to go through this live with you, so you know exactly how to use this document, which, by the way, you can get for free in the free school right here. You just go to classroom, then to resources, and then right here you'll get the full course. Get the 80-plus page document, and then you open that, and then you just go ahead and make a copy, and now it is yours.

A quick welcome. This is designed for web designers, to developers, or anybody looking to grow a successful web design business. And this is the structure. What you'll learn: business foundation, agency versus freelance, then we're going to look at niches with examples and lists, uh, market research, very, very important, competitor research, offer creation with a formula on how to create the perfect irresistible offer, uh, SOP and proposals. I know a lot of you are waiting for that one. Portfolio and creating your website. Then step two, client acquisition, getting your first three clients. Outreach strategies. We have a couple different outreach strategies and methods in the inbound funnel, which means what content are we going to create, how do we optimize our profile, uh, partnerships and paid ads with examples and how to find, uh, inspiration for you. Then closing the client. How do we book the appointment with follow-ups, uh, and then how do we actually close the client on the sales calls with a couple scripts. And then finally, service delivery. 4.1 is onboarding, then how do we fulfill the service with our SOP, and how do we outsource our work as well.

As a quick note, this is very, very important. Again, get some drinks, uh, get, get some snacks. This is going to be one of the most valuable videos that you will watch on how to create a web design business. I can guarantee you this. And I can also guarantee that you will find information in this course, even on topics that you've already covered, that you've never seen before. Some of you going through this course will scale your business to 10 to 50K per month month within the next 12 months, while others will struggle to make $1,000 in total. Now, let's take a look at why and how you can become one of those who achieves real success.

So, how to use this course: Please watch this very important. Complete it 100%. Do not skip sections, even if you think you already know certain topics. No matter where you are on your business journey, I guarantee there's valuable information you haven't come across yet. Number two, the checklist. Open the checklist, uh, the course checklist, which is right here, and then go ahead and make a copy as well. And as you can see, this has spaces for all of your answers. As you progress through the course, complete these two tasks after each section and check them off in your document. This will keep you accountable and ensure you actually take action. Value over money. Your goal should not be to make money, it should be to provide value, as much value as possible. The more value you bring to your client, the more value, or the more money, you will naturally earn in return. Done. Take action. Do not overthink it. Seriously, just start. The most important thing that you can do today is take action. Watch this video, take notes, and then go do the actual task. Go do the checklist tomorrow, or even, or even today. The biggest thing holding, uh, people back is waiting for everything to be perfect. Instead, instead of spending weeks tweaking the perfect outreach script, choose one and test it with the market today. And finally, yes, you can read that. That again, yes, you can. The only thing standing between you and your goals is you. Believe in yourself, take action, and build the business and life that you want and that you deserve.

Let's get started. If you haven't yet, again, join the free group to get the document and then also get the, uh, checklist documents. Also, we have exclusive content, free group coaching calls, and more in that free group.

Number one, business foundation. Every successful web design business starts with a strong foundation. If this stage is rushed or done incorrectly, everything that follows, client acquisition, service delivery, etc., will be far less effective. This section will guide you through the essential first steps: deciding between freelancing or starting an agency, selecting your niche, understanding your market, researching competitors, crafting an irresistible offer, your SOP, and website.

Agency versus freelance. Let's start off with the very first decision in your business journey: choosing between freelancing and starting an agency. So, again, this is just a note. Regardless of whether you choose to operate as an agency or freelance, the core operations will stay the same because you can still outsource your work even as a solo freelancer. The primary difference is how your clients perceive your business online. So, freelance personal brand with a solo agency option. As a freelancer, your business is centered around you, your name, skills, and reputation from the foundation of your personal brand. Freelancing works well with those who create, uh, who value creative control and direct client relationships, but scalability may depend on how effectively you outsource. Agency professional brand with a team approach. An agency, on the other hand, focuses on building a company brand that represents a team or entity rather than an individual. Agencies are ideal if you plan to scale operations, work with a team, and position yourself as a larger, more professional entity. My suggestion: start out as a freelancer or solo agency and build your personal brand. It's easier to build trust as a person rather than a logo, especially when you don't have any social proof as you're just starting out, and you can always switch later on.

Uh, then of course, business setup. Once you've chosen your path, freelance or agency, it's time to set up the relevant infrastructure, such as designing a logo if you're building an agency, creating professional email addresses, deciding on a business name, buying your domains, etc. And then the to-do list is: decide what type of brand you want to build, take 10 minutes, and then set up the infrastructure, one to three days maximum.

Niche selection. Having chosen your brand's direction, you need to select your niche. This will be one of the most important decisions you'll make, as it will determine who you work with and what your offer is going to be. Some of you won't want to niche down, but I highly recommend you do, and here is why. And again, even if you've already chosen your niche, you can either skip to the next section, which you can see down there, or have a look at what niche lists I have created, because there's a little bit of a twist that I don't think some of you, or most of you, have even thought about. So, you'll be perceived as an expert in your niche. Um, and why? So, would you trust a general mechanic to service your Lamborghini? Probably not. You'd want an expert, someone who specializes in high-performance cars and understands their unique needs. The same logic applies to businesses. If a general web designer and a web designer specializing in solo companies both pitch to a solar company, who do you think they would choose? That's right, the specialist. They've industry-specific experiences, understand the challenges and goals of solar businesses, and they can deliver a website tailored to their exact needs. Very similar to what you're doing right now. Why are you not watching a video for somebody on how to create an agency online, but you're watching a a video on how to create a web design agency, a web design business online?

Number two, you'll be able to optimize your service processes by creating SOPs, which we're going to have a look at very soon, uh, making your business more efficient and effective. Your marketing efforts will be enhanced, as your outreach and inbound funnels will be targeted and focused. This will increase conversion rates, which is very, very important. And then finally, it can lead to more referrals as your brand becomes more known in your niche.

Now, let's have a look at what is a niche industry you can specialize in. Industries like health and wellness, or more specific like dentists. Then service focus on services like high-converting landing pages or booking systems for service providers. And then finally, you can specialize via a tool. Become an expert in tools like Webflow or Shopify, and those can be paid very, very nicely as well.

Now we have the web design niches document right here, and again, you can get access to all the links in the main course document. So, this is it. We have the different niches here. We go. We have industries, right? So you can either niche down into just roofing, into just flooring, or you can combine them. So your niche will be roofing and flooring companies. That works. Or you can branch out and be industry niched, such as home repair construction. So now, instead of just focusing on roofing and flooring, your niche is all of these different sub-niches. That allows you to be broader with how many leads you can get and how many clients you can target, but you'll still be perceived as an expert because I would rather hire a web designer who focuses on home repair and construction niches or web companies rather than an automotive web designer or an events web designer. And again, here we can choose all of the different, uh, niches, and then we can go here to the document and fill in what, uh, what we've been thinking about, right? So, niche one could be roofing and flooring. Second niche could just, uh, could be home renovation, uh, whatever the other one was, like construction. There we go.

I would personally recommend you start with your skills, which could be design, right? So if you're a great designer, focus on those. So find niches that are great for design, which could be interior designers. Um, then I would focus on your experience. If you already have five years working in construction, such as being a plumber, you're going to know the plumbing industry very, very well. So that might be one thing to consider. Or if you don't have any of these, then go with something that you're interested or passionate about, which could be potentially fitness or content creators.

Now, some factors that are very important to consider is: how much money does your niche make? What's the size of the industry and tickets, or you know, their product? So, can they actually afford websites? Is it recession-proof, such as healthcare, as an example? And are website services important to their success? I would try and answer all these three questions with a yes, or you know, how much money are they making, and then do the to-do list. So, list three potential niches, as we just did in the, uh, document. Research demand and competition, and validate with the market trends and competitors. Uh, and then afterwards, choose your niche. So again, go through all of these questions. If you can answer all of them, uh, with yes to one of your niches, then go with that. And then at the end of that, choose one of the niches. So after you've written down your three niches, then you can select roofing and flooring, as an example, as your final niche.

Now we have market research. This is really important. I can guarantee that those of you who take market research seriously will have a huge upper hand and advantage compared to somebody who's just going to skip this. So please watch this because this is very important. Now that we've chosen our niche, so our target audience, we need to conduct market research to understand them better. Who are they? How do they run their business? And what are their challenges and goals? This is vital for creating an offer that truly resonates with our clients because ultimately, the market dictates what is going to work. The market wants what the market wants. However, it is also important to recognize that it is not just offering what the market wants, but what it truly needs. Sometimes our ideal clients don't even know that they need a website. They don't think they need one, right? But we know as web designers that that is something that they're missing in their operations, and it's not just what they want, but sometimes we need to make them see what they need.

So, number one is identify target audience. Clearly define who your ideal clients are. Who, who is your ideal client, and what characteristics do they have? Business type: Identify the specific businesses or professionals within your niche. Demographics: If relevant, right? So these could be age, location, gender, if relevant, and industry-specific roles. Size and scale: Are they solo entrepreneurs, small teams, or medium-sized businesses? Business values: What principles or qualities does the business prioritize in how it operates, such as premium quality, efficiency, and affordability? Income and revenue range: Understand their typical earnings or revenue, and where possible, consider the profit margins to better gauge their financial capacity and needs. This can be sometimes a bit tricky, but you can use industry standards as an example, as a reference. And digital presence. I don't like this word, though, by the way. I'll get to you later in offer creation. Assess their current online presence. Do they have a website, active social media accounts, or other digital platforms, and how effective are these in achieving their goals?

Now, what, what services or products do they offer, and who do they help? What value do they bring? Service outline: The main services, products they provide to their customers. As an example, if our niche is, um, here we go, um, fitness coaches, right? This is just an example. Let's have a look at their packages, right? So, packages. If we just go back to our document, right, what are the main services or products that they offer? They have a Pro Plus Package, which could be three times 45-minute one-on-one training sessions per week, or it could be two times 45-minute per week. So, it looks like their products, their packages are one-on-one trainings. Awesome. What we do then is we go ahead and go to our market research in the course checklist and write this down, right, in the who. So, we would do packages, and then one-on-one training, two or three sessions, right? Those would be the packages, and we would do this for every single step in the market research, uh, course, or a checklist. And of course, over the entire course.

Service pricing. What's the typical range of services that they provide? Let's have a look, right? So, get started. It might be a call. Interesting case. So, it is a call. So this might be a bit tricky to, uh, to find out. You can either call for them, right? So literally act as though you are a potential client of theirs and find out what their process is about, what their pricing is. That could also help you get some one-on-one feedback. Then, if we go back, target customers. Identify who they serve. Let's have a look at who they serve, if they have one. So, best programs, call pain, no plan, pain, transformations. Okay, so I'm guessing it is maybe middle-aged people, with women and men that are overweight that want to get in shape, right? Those are their problems. On failed personal training. What we do, that's what I look. Transform your health and fitness with a free mind and body Kickstarter session. Okay, so it might not be for a specific person, or age, or demographic, because it hasn't said here, but again, for some, it might be, right?

Then value proposition. What unique benefits or solutions does the business offer its clients, and what sets it apart? Convenience, expertise, cost savings. Let's have a look. So, proven success. There we go. Success. Um, this is expertise, right? Proven systems. We come to you. Awesome. Ultimate convenience. And with mobile personal trainers that fit your schedule, personal trainers that fit your schedule. Awesome. Another one: personalize and no obligation. Get a custom plan and minded coaching completely free with no commitment. This is perfect, right? This is exactly what we need. Now we know what the values are. Now, now we know what the unique selling point, where the benefits are of this company, or of this niche, for example.

Then, where, where can you connect with them? This is will be for research and marketing, uh, so outreach and content purposes. Social media: Determine which platforms they use. Example: Instagram for visually focused businesses like fitness or, uh, restaurants. LinkedIn for B2B industries. Let's have a look, shall we? Um, it should probably be at the very bottom. Ah, they don't. Okay, interesting. So, we'll get to how to collect this information at the end of the market research section. So, you can either just go to Instagram and search for, let's do that right now, shall we? Um, should be open here. Instagram. That's me, by the way. We can go to fitness coaches. All right, there we go. These are all verified, which means they value Instagram as a platform. And if we just go to one, Zach, okay, 83,000, 81,000 followers. Let's go and follow. And this is how we get, uh, a lot more accounts. There we go. One more in, uh, fitness coach, fitness coach, fitness coach, fitness coach, right? So now we know that Instagram is probably pretty popular for fitness coaches, or we can go to Facebook and have a look there. If there are any fitness groups, maybe school platform, LinkedIn. So that's kind of how we really understand where we can find our target audience, right?

So, forums and groups: Look for niche-specific communities. Then events and meetups: Attend networking events, expos, or local business meetups. There are probably a lot of fitness meetups, a lot of fitness expos events in cities around you. Go there. That's an amazing way to get direct one-on-one feedback of your offer, on kind of your outreach methods, and we're going to look at that very, very soon as well. Then collaborative partners: What companies or service providers do they often work with? Marketing agencies, photographers, or branding consultants. For fitness coaches, this might be social media content managers, this could be, uh, gyms, right? So you might want to go to gyms and maybe they could be working, uh, with more personal trainers, which you can get in touch with, or you can then work with gyms as well. Physical locations: If applicable, what online directories are they on, or can you find them on Google Maps, right? So we can either go into Google and search for local fitness coaches. You'll probably be able to find some, or there might be an online, uh, directory for roofing companies, and you'll go and search for roofing companies, which could be like on a Yell.com, right? So you can go to, just go do that right now. So Yell might be.co.uk. Actually, .co.uk coming soon. Okay, it is not. It is then.do. There we go. So you can, we just going to go to, uh, roofing, right? Roofing services. I even search that. Let's just go London, London, sure. Search. And there we go. Now we know that we can find roofing companies on Yell.

Now we have analyze target audience. Understand your target audience better to determine how your service adds value. Again, this is super important. Adds value. Current operations: How do they currently run their business? Client acquisition strategies: How do they currently attract and retain clients? Are they relying on word-of-mouth referrals, social media, paid ads, or networking? Technology and tools: What digital tools or platforms are they already using to manage their business? This could include scheduling software, CRM systems, email marketing platforms, or website builders. So, as an example, some of you might want to target our real estate agents. They might already be using some sort of CRM or tool software to upload their, their, right? And they might be looking for a different tool that can do that better, or you need to find a way to create an offer that doesn't intervene with that software, which could be getting them more leads through a landing page, through a funnel, through SEO, through ads. You can maybe even help them with content, and we're going to be looking at different tools you can use, and also what services you can provide for monthly recurring services as well.

Then we have operational processes. So, what systems do they have in place for managing day-to-day operations, such as bookings, client communication, payments, or inventory? And then finally, marketing efforts. How do they promote their business? Are they investing in social media, SEO, email campaigns, or offline methods, which by the way could be, uh, brochures, right? I did a video about this. Brochures are a fantastic way to get leads that are quite untapped because not a lot of people buy brochures, which are pretty cheap, and they have hundreds of, uh, leads directed, listed in that directory.

And then pain points, very, very important. This is really going to help us with our offer, so please pay attention. What barriers or limitations are holding their business back? Operational bottlenecks, and by the way, I know all of you are probably wondering, how do I figure out this information? Chat is an amazing tool that you can utilize, and reviews as well, and I'm going to show you that in just a moment. Right below, 99 problems. What processes or systems are slowing their business down? Then client acquisition struggles. Are they having trouble attracting or retaining clients? Limited resources. Many businesses lack time, staff, or expertise to handle critical tasks, right? So many of our clients, they could create the website themselves, but they don't want to. They don't have the time. They want to spend their time with their family, and that's one selling point that you can have as well. Or again, they just don't know how to do it correctly. Of course, they could just buy a template right on Wix, Squarespace, a WordPress, but what copy is going to be good to them? How do they create the layout? What image is going to work well in what different section? That's where we come in. That's the expertise that we're offering. And then technical or marketing limitations. Identify areas where there's lack of expertise, technology, or marketing is a barrier, right? So this could be where you look at your website or funnels specifically.

And then desires. What are their ultimate ambitions? This is going to help us again with our, um, our marketing, but also with our sales calls. These include the outcomes they want to achieve for their business and their clients. Efficiency and automation. Business owners often aim to save time and reduce manual work through better systems. Brand authority. Many businesses aspire to be recognized as leaders in their industry. This is where we would, this is where we would really help them build trust through great designs. Revenue growth. Increasing sales or leads is a universal goal for most businesses. This can be done through SEO, through again, funnels, through ads. Client management engagement. Businesses often seek ways to engage better with their customers online, again, which could be a website, or it could be some sort of lead reactivation campaign, CRM, booking system, which you can build with Go High Level, for example.

And then 99 problems. I would really recommend you doing this. Write down 99 problems your ideal clients face, whether that be in their business, marketing, tech, or daily operations. This will really help you deeply understand your clients, what they struggle with, their frustrations, and what they truly need. Recognizing the full value of your services and all the different ways you can help them. So, you would just create a new document and write down 99 problems of your niche. That could be, um, their website is outdated, their CRM is not connected well with their booking system, their booking system does not have a, um, does not have reminders, they don't have an email reactivation campaign, their website doesn't have a VSL, their website doesn't have an easy-to-understand funnel that links to their booking page, they don't have a lead magnet, they don't have a way of collecting leads for the lead magnet, right? So it can be very broad and very specific things, uh, for that list. Then it can help you identify gaps in the market and tailor your services to solve higher priority problems. Clearly communicate how your services make a real impact, making sales and marketing much easier. Once you've done this exercise, you will know every single way that your website, that your funnel, that your ads, that your service can help your clients. And so any objection that your client might have, that, oh, this wouldn't really help us, this isn't important, you will know exactly what to say to them. So this is really important to understanding what value you bring to your clients. Uh, it clearly, uh, it will create a highly targeted outreach and content and sales argument, as I just mentioned, that resonates with your audience, and it will help you position yourself as a problem solver, not just a service provider, which will help you stand out from your competitors.

Now we have how do we collect this information? So, search engines. Use, uh, tools like Google, ChatGPT, industry reports, all studies to uncover broader trends in your niche. You can analyze socials, websites, and feedback. As by the way, so with ChatGPT, we're just going to go ahead and add do that as an example, and then we're going to type in, I'm a, again, this is very, very broad. I'm a web designer who wants to help roofing and flooring companies. What problems, as an example, would my services help them achieve their goals? List five main pain points they could have. List five main desires they could have. Just as a very broad example. I don't really know if this is going to get us, uh, a lot of deep insight, but I'll go into more in-depth ways of how to get, uh, a lot better data directly from the source, so directly from our clients. So here we go. Five pain points: Lack of invisibility. Many roofing and flooring businesses struggle to rank on search engines, making it hard for customers to find them. Boom. Now, how are we going to help them? This could be Google My Business, right? Getting them more through Google, uh, Google review campaigns, this could be through SEO, through content, through ads. Poor website design and user experience. Outdated or non-mobile-friendly websites that drive potential clients away. Boom. Easy. This is, this is where our funnels, our websites come in, where our ideal website structure comes in. Low conversion rate. Even with traffic, visitors don't convert due to clear, unclear call to actions, slow load speeds, or bad design. Uh, this could be, uh, with the help of lead generation like here, right? So with, uh, lead magnets, because roofing and flooring companies often lack strong CTAs, lead forms, and integrations. So again, here we can create lead magnets for them, which could be integrated with a booking system, which could then be integrated with Go High Level, and we now already have a nice package and a monthly package with monthly recurring revenue for these services. Then some desires: obviously more leads and sales, stronger brand presence, better local SEO rankings because they want to get more local clients, uh, easy customer contact and booking. I've had talks with a lot of business owners that have a website, they're getting leads, but they're getting overwhelmed because they use WhatsApp, for example, and they're getting so many calls, they don't know what lead was who, where was this roofing client, uh, from. And so creating a lead management system with a CRM, creating a good integrated booking system will really help their workflow. It's not always about creating an amazing website, it's not always about getting them more traffic, sometimes it's just easing up their process in at different stages of their business operations. And then it also shows them, uh, shows us how we can help them with our services. Again, it's very broad, but I want to show you now how to do this a lot more effectively.

So, analyze socials, websites, and feedback. Look at websites, social media, and testimonials, reviews, or case studies of your competitors, right? So let's identify some common challenges and successes of our target audience. And, uh, you'll find that we just did that at 1.3.2, analyze target audience, then your target audience. So, look at websites, social media, testimonials from our target audience. So this will be roofing companies, because this is amazing, an amazing way to find out more about their services, which would be for 1.3.1, right? So, identify target audience, the what, so we go back up. [Music] 1.3.1, identify, and then what, right? What services or products do they offer, and how, and who do they help? What value do they bring? So, let's just have a quick Google, actually, uh, roofing companies, uh, London. Let's have a look. Uh, J&J London Roofing. Let's go to our reviews. There we go. So, the team are very professional, worked quickly, right? So maybe this is something that our client clients really value is quick work. I really like how they show the pictures of the work they completed on the roof afterwards. Great. This is now something that we know that their clients want, right? And we can use this in our content and our marketing, uh, efforts, outreach efforts. Communication was great throughout. Very pleased with the services. I would highly recommend. There we go. Work on my roof, weren't in line with the gutters. I was informed honestly of what needed doing, and was, uh, more preventative work. So they did great work for good price and were punctual and tidy. Again, punctual and tidy. This is something that their clients really appreciate. So now we have some ammo for our marketing efforts. And then again, the same applies to web agencies that create websites for roofing companies, because therefore we can find out what our clients like, and we can include that for our own offer. Uh, also, I would start with the above-mentioned methods. So, first, do secondhand, uh, evidence gathering or research, which will be through search engines or through their website and feedback, testimonials. And now we do the firsthand research. Genuine conversations. Have direct conversations via social media. You can reach out directly or via groups, and again, I'll show you this in the outreach module very soon. Uh, networking events or visiting your clients if they have physical locations. Surveys and polls. Create short surveys using tools like Google Forms or Typeform. Then competitive feedback. If possible, engage with clients who have worked with your competitors to understand what they liked about their services. And so this way we can find out how we can create our own structure, uh, how we can create a good onboarding system, what our clients want to see in our services. Then test offers. So, present mock service packages or ideas to gauge interest and get feedback. And as a pro, a pro tip: offer gifts or something in return when having conversations with your target audience. So, when I started my business, I went into a group and I got in touch with the admin, and I asked if he had some time to hop on a call, and we had that, and I got a lot of valuable information from that call because he was in that industry, and he told me, this is exactly what our businesses need, this is what we don't need, and that helped me create an offer that was effective for those clients.

To do: Identify your target audience and select 10 businesses. Then identify where to connect with them. Analyze that target audience and then connect with them ongoing. And then we do that in our checklist. So, market research: Select 10 businesses of your ideal clients, so roofing companies, and write down again who, what, where can you connect with them? Then their current operations, pain points, desires, etc., etc.

Now we have competitor research. Before we can create an irresistible offer, we need to dive into competitor research to uncover what's already working in the market and where the biggest opportunities lie. Make sure to focus on direct competitors, right? This is very important. Don't just focus on general web designers, focus on web designers who help fitness coaches, as an example. Identify competitors. Search for competitors in your niche via Google, social media, services, service platforms, all with the help of AI. Now, I, I briefly did this early, and I found this, right? So this is websites for coaches, fantastic B websites and business tools for fitness coaches. This is a direct competitor. This is going to be amazing for competitor research. Now, let's have a look at what we need to analyze.

Analyze competitors. Find out what your competitors are doing for their clients that you can model. Analyze website structure, key features, elements, blog, SEO keywords and ranking, FAQs, call to actions, right? So right now, let's do this. Where is it? There. Okay, uh, what are the call to actions? Get a website. Not too sure about that, but it might be okay. Professionally designed fitness websites, optimized for performance, at Google search. Inbuilt tools to get more clients for your business. All right, that's one value proposition that they have is getting more clients, showing up better on Google. Build for growth, right? Fitness coaches. Okay, they have integrations. So this isn't just a website, right? It's probably more of a kind of CRM as well, booking system. Designed to impress. View our themes. Okay, okay, so they might be doing some sort of, um, uh, template selling. Optimized and powerful websites. Okay, so they are really highlighting the traffic side of things. So that's one thing to keep in mind. Automatic updates, 100% hassle-free, ironclad security, optimized for mobile and SEO. Again, they're mentioning SEO quite a few times. Calculate your monthly savings here, right? So streamline your entire coaching business with our game-changing business hub bolt-on. Awesome. Their process, etc., etc.

Then services and pricing. What do they offer? What are their prices of packages? Keep in size the, um, keep the size and experience of your competitors in mind, by the way, right? So these might be huge companies. Let's have a look at pricing. Boom, right? Cool. Now we know roughly what your, uh, competitors are packing, are pricing their services for website package. Okay, so they're doing a subscription. Why are they doing a subscription model? Maybe this is a good way to do it for fitness coaches. This is something that we should keep in mind, right? These are these are some questions that we should be asking ourselves when we're doing our market and competitive research. Uh, this is their, you know, second here, so $200. Then their only business hub suite, £130 per month. And again, make sure to write this in your. We just did this, right? In market research. Now let's do it in competitor research as well.

So, analyze the website, their service pricing. Let's have a look at some USPs, right? Let's have a look if they have some unique selling points about USPs. Okay, here they must have some unique. Okay, here we go. Websites versus Wix. Okay, this is their exact unique selling point. We get it. How do we compare? All right, so hosting included. Okay. Not really, uh, specifically industry designed. Okay, that's their unique selling point. Unlimited bandwidth, core web vitals optimized, powerful, simplified editor, dedicated account manager. Okay, that might be one thing, right? They have an, they have a manager to help every one of their clients out. Proactive support without the worry of breaking it. There we go, right? So no more guessing. They're taking a lot of the guesswork, a lot of the confusion around websites out of their client's minds. You're not left on your own with your content, optimized for speed and before performance from the word go. There we go, right? Cool. That gives us a, you know, rough, um, understanding. Again, this is just one, right? So in total, we want to find five competitors and do this analysis for all of these. But again, make sure to find the best of the best. Don't get a website, uh, designer, web design agency for, uh, fitness coaches, but they're terrible, right? Try and find your competitors that are actual competitors, like that are at the best stage in the industry.

Then, yeah, identify unique selling points. Then evaluate marketing strategies. So, social media, blog content, ad campaigns. Let's have a look if they're on social media. Uh, we go Instagram. Let's take a look. Website for coaches. Okay, it's a decent, you know, username. Okay, they actually, okay. Oh, here we go, right? So now for later on in the inbound funnel content section, we now have somebody, an account that we can look at for inspiration. We don't know, you know, if they're doing well. 36 likes, three likes. Okay, they're not doing particularly well, but still, this can give us an example of what content we could create, and then of course, do much, much better because they're not doing too well. But I mean, you know, it looks okay. If they can funnel a bit of traffic here, it might boost their credibility, potentially, you know, a couple thousand followers, but they, they might need to do a little bit better with their content. And then of course, do much, much better. 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A lot more time to actually then get results. Plus, once the website is launched in a week, there's always more that you can do and extra services that you can add as well. And as an example, this could be a conversion-focused website designed and launched in just 7 days, so you can start getting clients faster at just $33,000. Right there, we go. Finished.

Then we have some recurring revenue services. This, uh, is for long-term revenue and ongoing client retention. As this can achieve, uh, this can be achieved through monthly services. One could be maintenance packages. So this could be $100 per month for monthly updates, two hours of work, uh, with backups and performance checks. SEO optimization could be $500 per month for ongoing keyword research, blog optimization, and ranking reports, plus three blog posts. Then conversion rate optimization, which this would be great for, uh, landing pages for SAS companies, for e-commerce stores. This could be $600 per month for A/B testing, heat map analysis, and funnel optimization to increase sales and lead generation.

Then we have custom projects. This is how I started myself for businesses with specific needs that don't fit into standard packages. Offer fully custom solutions, and the price will be adjusted per customer, per project. An example could be starting at $6,500 for a custom-designed website tailored to business goals and branding, including automations and integrated CRM.

Then we have bundles and add-ons. And by the way, we're going to talk about pricing in just a moment. Uh, offer complimentary bonus and add-ons to maximize the revenue, uh, of each sale, sorry, the value of each sale. And here we have some examples: lead magnets, custom brochures, right? You can create custom brochures, checklists, or ebooks, um, for your packages, right? This could be included in a package to optimize conversions. Um, so let's just say you're creating, you're creating landing pages for fitness coaches. This will be an amazing add-on, a lead magnet, why? Because this is going to increase the lead capture. And then you can add Go High Level automations to nurture and activate those leads. Press release: you can help them get featured in industry publications for credibility, which could be $100 as an add-on. U branding package: logo, color palette, and branding guidelines for $1,300. All Google My Business: this is fantastic. I would really recommend looking into this. Um, Google My Business setup for local SEO, $350 add-on. As a pro tip, adding limited-time incentives, example: sign up today and get 3 months of conversion rate optimization for free. This can really drive urgency and boost conversions. This will really help with your sales.

And I do want to just mention something because I know that a lot of you are thinking, okay, this sounds great. You know, we have an, we have an offer formula. We know roughly, you know, what services we can provide. But what if I want a tailored solution for my web design business? I need direct help with my offer. I don't know exactly what services are going to work for my clients. Can I, you know, can you help me, Patrick? Uh, yes, I can. So right here in the, uh, Pro Web Agency Accelerator, this is where you get one-on-one access. So we have four hours of group course every single week. We have a complete classroom with a complete course in here, again, resources, call recordings, complete inbound and outreach modules. And the community is where you get access to myself. You can ask me any questions. You can literally create a post saying, hey Patrick, this is my VSL, I would like some feedback. This is my content, my first post, you know, can you please help me with this? In the last week, we've had a lot of people start with their YouTube channels and get a couple clients through YouTube and through Instagram. And that's what I'm really trying to help you with, trying to get clients inbound. So join the pro school if you like direct help from myself with anything that you would like. You also get a one-on-one onboarding call when you join.

All right, now let's determine what works for your niche. Revisit your market research, right? So what are the key goals of your niche? An example could be small gyms want to increase their bookings and retain members. All right, what pain points do they need solving? This could be they struggle to get local customers and have a good CRM system. All right, awesome. Now we know what they're struggling with, right? So let's tailor that solution. Match your services to their needs and pain points. Very, very important. Don't just come up with a random offer, right? I want to create an amazing designed website for gym coaches. 99% of people that are looking for gym coaches, they don't really care about an amazingly custom creative design with 3D movements and animations. They want to get some value. They want to see why should I get, why should I hire this coach? It's going to be through a landing page that builds trust, right? That has some lead capture, lead magnets, that has a good booking system. So an example could be a booking system, right, integration or local SEO plus ads.

Then we want to factor in price sensitivity. Use competitor research to set competitive yet profitable pricing. Again, we're about to look at pricing just a moment, but one good way of figuring out roughly what you can charge for your projects is looking at your competitors and how much they are setting their services for. Consider scalability. Start with simple packages and offer upgrades or to higher tiers or recurring services.

How do we build our offer? Number one, define the core services. Start by identifying your main service and what problems it solves. And by the way, I know once we're going through this, it may seem like a lot of information, and it really is, which is why I really, really would highly recommend you write down every single step after watching this video. Go through the course on your own, and then write down every step while you're actually doing the research because then you have all of this already done. And then once you're now at the offer creation, you can use all that information, right? You can just go up here and figure out, oh, these were the pain points of my target audience. This is what my competitors did to combat that pain point. Now let me try and come up with my own offer. So please do this because I know that, you know, a lot of this course material is a bit overwhelming. So break it down into smaller chunks, do the tasks, and get to work. You can do it.

So let's build your offer. Number one is define the core services. Start by identifying your main service and what problems it solves. Example could be custom landing page for coaches to help them get customers and streamline their booking system. All right, number two, identify add-ons. List complimentary services that increase value and revenue. An example could be SEO setup, CRM and automation integration through Go High Level, or Google My Business setup. Set the price based on the value provided, market rates, and client acquisition, client expectation, sorry. This could be $3,500 setup plus $500 per month for add-ons. Again, pricing is really important, but also very, very complicated when you're just starting out. Can be very confusing, and we're going to have a look at it next.

And then just before we get to that, there, let's have a look at how we create a clear offer statement. Use the following formula that we had a look at earlier to create your offer that highlights the benefits, not just features. Again, it's very important. Do not focus on features. Your clients don't care what, what you know, systems you're using. They care about what value they're getting with those systems. Target audience's goals, the solution you provide, pain points you address, and guarantee or bonus. I forgot this. There we go. An example would be: "We design conversion-focused websites for personal trainers that increase bookings by 20% in 60 days, or you'll get 100% money back." Now that is an offer that is very hard to resist, right? 100% money back if we don't get more bookings in just two months. Awesome.

And finally, test and refine. Right, before launching officially, present your offer to at least 10 ideal clients and get feedback. Refine based on their questions, concerns, and objections.

Now let's take a look at pricing and payment structures. Once your offer is set, you need a clear pricing and payment structure to ensure smooth transactions and cash flow. Payment terms, right? This is very important to secure commitment and avoid unpaid work. I know a lot of you have been doing free work or you didn't have a contract or any payment terms in place, and you were doing more pages, more designs, and not being paid accordingly. Here are some different ways to structure your payments with some deposits.

This could be milestone-based payments: 50% up front, that's what I do. 25% after design approval, and then 25% after development and final delivery. This is best for full website projects because therefore we're getting paid for every stage of our work, right? We're not going to be creating a complete website with zero deposit, with zero money in, just for the client to say, oh, actually, I don't really want it. So this really protects our time.

Then we have split over time. So this could be 25% or 50% up front, then equal payments over two to three months. This is best for clients needing flexible terms, right? Not everybody is able to pay $5,000, $10,000, $20,000 for a website all at once or within two weeks or two months depending on how long you would take for your services. So they could need three months, maximum five or six months to pay off all of that, all of that money, right? And that's completely fine as long as we have this written down in our proposal, in our contract, which I'm going to be showing very, or actually next, as long as we have everything written down, it's legally binding, we're safe, or you're safe, and you're not going to be wasting your time working away at some projects and not being paid for it.

Or we can do subscriptions. Right? This could be $1,000, $300, $200 per month over 24 months. This allows clients to split costs while securing recurring revenue, and it's best for monthly recurring services, of course.

So how do we calculate the price? Figuring out what to charge your clients can be difficult, especially in the beginning. When I started, I had no idea. I was very lucky. I had my coach, and I presented, you know, what the client is looking for, and I initially was thinking I could do it for $500. And he, 500, and he very quickly said, no, no, no, let's let's 10x that. And he said, you know, let's try £5,000 because it's, it was a very big project, which you can actually see on my very first YouTube video if you want to have a look at that later on. And I presented it to the client, and they were very happy and went forward with it. And so sometimes you really do just need an extra opinion, either from me, or you can also get some opinions in the free group as well on, you know, how much would you charge for this project? So there's no one-size-fits-all formula, seriously. I know a lot of you are asking for, you know, a one-size-fits-all formula, you know, how much money do I sell this website for? It's five pages. Okay, well, that's great, but I don't know what value you're providing to your clients. If your, if your value is you will help them get one extra client per year, as an example, that might not be worth a lot to them. But if you're getting them 10 extra clients per month at $10K in total, you can charge them $20,000 for the website because it's getting them a lot more money, right? It's all about return on investment in most cases.

Often times, you do just need to present a price to the clients and see how they and the market reacts. So as an example, if you go on a sales call and you have no idea what to sell the website to, you can just start out at $33,000 if it's your first project and see how they react, as long as you're pretty good with your sales calls and you actually believe in the value that you're providing and you can show them, you can demonstrate how valuable this website is to their business, they will probably be very happy to pay that money. And then the next project, you can be all right, let's do $4,500 and see how they react. Obviously, don't, don't say like that, but you know, always slightly increase your prices. That's what I did. But I would, yeah, I would always recommend increasing your prices right until you've hit a good range for the market and your service, which is, by the way, the value that you're providing. Again, the more value you provide, the more money you can make. But also, once you gain some reputation and some social proof, you'll be able to charge much more, of course.

So to get a rough estimate, look at competitors, industry averages, or let me or other experienced agency owners help you in the Web Agency Accelerator. Again, that's the second link for the pro group if you'd like me to help you out. Or there is one tool that you can use as reference, which is Cashflow. What would you charge for Webflow? This might not be applicable for Framer, for WordPress, for Shopify, but it's a pretty good estimate of how much money you can charge for a website. And then you can go ahead and click this. Let's just say we've only been doing websites for one to two months, 12 months in Webflow. Hourly rate, again, this really depends. Let's just say it's $100 when you're starting out, or 80 or 70. And the next we'll go to, it's a, it's a middling complexity. How many unique pages? Let's just go to medium complexity. We'll do blog and case studies and Zapier integration. Next, it's business as usual. Actually, it's, we can't wait. Actually, it's boring. It's business as usual. It's, it's just, uh, it's good portfolio, right? Go next, next, and then we'll go ahead and calculate. And there we go, $5,000, right? Just as an example. So this is one tool you can use as well.

This is a checklist for a strong offer: Does it solve a specific problem or specific problems? Does it have clear benefits and outcomes? Very important. Does it include a guarantee or incentive? Is it priced appropriately for your niche? Does it differentiate you from competitors? Again, there's always some way that we can be different from competitors. This could be with services, with speed, with customization.

And here are some tools that you can use for your service delivery. Again, I, the very, very end, there will be a complete, it's probably going to be like two pages long of just tools and platforms and softwares that I've used that I would recommend you use for all the different applications from client outreach, content creation, service delivery, proposal and contract creation, everything.

So for web development, we have Framer, of course, which is actually what I'm using right now. I've switched from Webflow because I'm changing up my offer myself. This is fantastic for more simple websites, I would say, especially for landing pages. And I'm going to be looking at this in just a moment for when we create our own website with a detailed structure that I've created just for you. Then we have Figma for UI and UX design, or Reume, right? And I'm going to be looking at this next in the SOP creation as well. So this is a great way to do some UI design and really help make websites a lot faster, or build websites faster. And then of course, we have Semrush, ATS, Go High Level. You'll get a 30-day free trial with this. This is fantastic for automations, integrations, anything where you want to sell monthly recurring services. Oh my God, you need to try Go High Level because there's so many different things that you can do with it.

So to do, use the formula provided to create two to three tailored offers for your agency and highlight the value, outcomes, and unique aspects of each. This should take you roughly one to two hours. Set your pricing and payment structure, one to two hours. Decide what tools you'll use for the service delivery, two to four hours. Again, I would try test different versions. Have a look at what your competitors are using. You can also use different Chrome integrations to see what your ideal client websites are being built on. Maybe they're all being built on Go High Level. Then have a look at why. Why would Go High Level be a good fit for you? And this is also really important when you decide on what the actual value is. Do you want to create websites quickly? Do you want to create websites with an amazing design, super creative animations? Depending on those two different variables, you might be using different tools. And then finally, test them with your network or target audience, again, one week, or until you've found a winning offer. You can always change your offer later on, but you don't really want to be spending more than a week, you know, talking with your, with your ideal clients to find a good offer that you can use and really go out and get some clients with. And again, make sure to fill out the offer creation spreadsheet here.

Now we have SOP and proposal. I know a lot of you have been waiting for this because there's not too much information around this online. So I really hope that this structure is going to help you. So now that we've gathered all the visual information about our target audience, competitors, and our unique offer, it's time to create a structured SOP (Standard Operating Procedure) and proposal. The SOP will serve as your internal blueprint for delivering consistent, high-quality results to your clients, while also doubling as a powerful tool to showcase during sales calls or in a VSL, building trust and credibility with potential clients.

Why do you need an SOP? Preparation, seriously. When I started out as a web designer, I did not have an SOP, and I felt the repercussions, the downfalls of that, or the downsides of that very quickly. I was struggling. Every single client that I had to do some market research, to do competitive research, find out what a good structure is going to be, and it wasted a ton of time. So please watch this or follow this document. An SOP can save your life and can save a ton of time for your business, and especially when you're outreaching, outsourcing.

So preparation: by creating an SOP before you have clients, you ensure that you are fully ready to take on projects without scrambling to figure out processes. This is what I learned very quickly. Consistency: deliver the same high-quality results for every client, every time. And efficiency: it streamlines your processes, saving you time and effort. Credibility: showing your strategy to potential clients on a sales call or in your VSL builds trust as a demonstrator. You have a proven and structured approach and system. You're not just guessing things, right? If you can show a strategy, an SOP, a system, your clients know that you've actually done your research. They know that you have a blueprint, a guide on how to deliver results instead of just kind of guessing it every single time. And scalability: it becomes easier to outsource or delegate tasks when you have a clear framework in place.

So how do we create our SOP, or how do you create your SOP? Start with the end goal in mind. Define the primary outcome you want to deliver to your client. Use the insights from your market research that we did earlier and offer creation. And again, please actually fill out the document because if you don't fill out the document, if you're just memorizing everything, at the end of the day, when you're at your offer creation, at your SOP creation, at your onboarding stage, and you're trying to figure out, okay, what did my client need? I, I, I did this in market research, but I don't remember exactly what my ideal clients are struggling with. Write down everything because especially when it comes to offer creation and the SOP, you will want to go back to your market research, competitor research, and figure out and find that information to create the next strategy or the next, you know, step.

So start with the end goal in mind. Define the primary outcome you want to deliver to your clients. Use the insights from your market research and offer creation, right? So what is the client's ultimate goal? Example: increase conversions by 20%, improve SEO rankings, or attract more local clients. What specific pain points or desires are you solving? This could be an outdated website, poor user experience, lack of organic traffic. Right, this was one example. So we, we had a look at our competitor, and one of the main deliverables values that they were really talking about, as we can see again here, was traffic, right? They were talking a lot about traffic and about SEO, Google ranking. So that might be one thing that we're really helping our clients with, you know, getting local clients through Google. An example could be to design a user-friendly website that streamlines bookings and increases customer signups by 25%.

Cool. Research and model proven strategies. Leverage your competitor research and market research to identify successful approaches in your niche, right? So competitive websites of your target audience, so this will be your ideal clients. So identify key elements such as this website, right? This is one of our target audience, one of our niches. They use some such as portfolio layout, call to action placement, design styles, testimonials, page structures, etc. So let's just take a look. These might not be the best, but it's just an example. So, okay, we have three main benefits written here, and I'm going to, I'm going to cover this in just a moment in the ultimate website structure as well. So that's one thing we can note down, right? So if we go back to our document, we can go to, um, outline your SOP. Going to get that in just a moment. And the, where is it? Uh, templates and examples. So we can then go and screenshot this and include it to our SOP. And I'm going to show you how you can create an SOP in, in just a moment. Another thing could be this, right? So reviews would be the second thing on the list, or in the structure of the website. Then, okay, what we do. Cool. We're going to write this down. And then while you can't fail when you invest in your mobile, okay, their call to action is contact us. They have a free training session, amazing. This is something great, right? This is something that we're going to write down. This is one thing that probably does pretty well with our client clients, so we want to keep this in mind for our own websites, right? This could be something that we can offer or mention to our clients, you know, by the way, your competitor, something that's working really well is offering a free training, free training session. Can we implement this for your website as well? They have their phone number and WhatsApp, which means a lot of people probably want to get in touch with them via the phone. Cool. We're going to write, we're going to write that down and make a note of that for our own website as SOP, sorry.

Then case studies. Analyze detailed case studies from your competitors, from our competitors, all agencies in your niche. Look for specific deliverables, workflows, and results they've highlighted. Now, unfortunately, these guys don't have any, so we're just going to go back and look for any other web, web design agencies. Okay, so actually, instead of going for fitness coaches, I wanted to show you a general web design agency that does something really, really well that's made by shape.com. I featured them on this channel before, actually. So let's go to, uh, work. I have some case studies here. We go. Refreshing Gary Neville's digital presence. Interesting. They actually used that word, digital presence. Very interesting. I did not expect that to be honest. We were tasked to reimagine all aspects of Gary Neville's brand from his personal brand identity through, through to be carefully architected site structure. Duration, industry, personal branding. We have some visuals, website, exclusive yet progressive. Let's have a look if they had any pain points, maybe not, because this was, okay, they didn't, unfortunately. Let's go to complete branding overhaul for digital performance agency, crafting an SEO identity with impact. Let's take a look. Client on they clicks most successful agencies and content writing agencies are stuck in their ways visually. Are we wrong? Is that a bold statement? Hear us out. Okay, so this might be one of the unique selling points that in this case, our competitor used, right? So in our experience, and we, and that was proven with with thorough research, most SEO agencies concentrate on the data, interesting, and the statistics to show their capabilities. This is great, but if the website is hard to navigate and understand, it will turn off a lot of the audience. Abby and Monday clicks came to us with a clear brief: showcase our abilities and make the site cool and easy to use. All right, so, so these are some things that we can write down, uh, obviously before in our competitor research, but that's one thing we can use for our SOP as well.

Then, uh, yeah, we had a look at this, right? So case studies. Then templates. Use platforms like Behance, Dribbble, or Clutch to identify trends and high-performing examples. So if we go to, uh, Dribbble, we go to coaching business landing page, or we, we'll go to fitness coaches, fitness coaching landing page. Again, Dribbble might not be the best platform to find accurate visual representation because most of these designs aren't actually used online, but it can help with finding an industry average or industry trend. So as we can see, most of these websites are a light, in light mode, so not dark mode. Maybe this has a reason, right? So if we then go to other websites such as Pinterest, or we go to Behance, or we go to awards.com, or many other inspiration websites, I made a complete video on the best inspiration websites to use. Go check that out. You can go and have a look at multiple different sources and just see what the average trend is because again, the trend is your friend, not not only in trading, but as we can see here, maybe a light-themed website makes the most sense because it's friendly. Use green, right? As some of these websites have also used, just as an example.

Then templates. I then unique differentiators. Pinpoint areas where you can innovate or improve on their approach. So as an example, comparing to the website that we have, actually comparing to this website, we can really focus on focusing on the pain points of our clients, and that's one thing we can talk about in our SOP, right? Have a section for our own website that really talks about the pain points of our clients because if we go to shape.com, their main website, I mean, they don't really need to pinpoint pain points because they're so big, but that's one thing that we can then add to our own strategy or to then the strategy of our websites for our clients.

Then define your SOP. Once you've done your research, use the information to define your own SOP. This can cover the entire client process as shown below, or just the service delivery stage. You'll combine the best practice assets from your competitors with your unique approach. The SOP should cover the following key areas:

Client onboarding: Outline how you onboard clients, including what information you collect (example: goals, brand assets, audience insights) and how you establish expectations. Again, this might be clear now, and we're going to talk about client onboarding later on, but sometimes if you're working on a couple different projects at the same time, you want to make sure that you really collect every asset, every piece of information. And so having a checklist, having an SOP written down that you follow every single time you get a new client is really going to help you. Plus, like we mentioned earlier, if you outsource your work to a project manager, this can give them a clear blueprint and make sure that they actually collect all the information that you need or that the service provider team, service provider team will then need.

Project planning: Detail how you prepare for the project, including research, creating a timeline, and mapping out milestones.

Execution: Service delivery. This is probably the most important aspect because a lot of you want to create an SOP for service delivery for the actual website that you deliver. Gather inspiration and references. Include example wireframes, screenshots of successful websites, descriptive text that outline best practices for each section, etc. You can use one of your portfolio pieces, which is the next section, or actual client work for this. And so, as an example, if we go to mirror.com, this is a great tool, or Reframe, right? You can also use Reframe. You can then create an example wireframe for your SOP. So we go to shape and we go here, this is then our website, and then we create another shape. We just copy this. Here we go. This is the hero section, right? And then we can write hero, if I can spell, and then we know that because of our market and competitive research, we know that roughly on average, a structure that works really well would be highlighting reviews right underneath the hero section, and then afterwards, it could be client success stories, right? Not just reviews, such as five-star rating, but it could be actual client success stories. So client success stories. And then on the side, we can add some notes. So we can just type in, make sure to show before and after shots of the clients. And then you can use an example. So you can let have a look at the example that we had before, right here, right? So then we can go ahead and screenshot this, one of these. We'll use this one. Go back to our mirror board and drop it there. Oh, that's very big, right? And there we go. So we can either add this to the side as an example, or we can add this here somewhere, right? And so this is then one thing that you want to either share with whoever, you know, who's creating the websites, or you can then create this in a nice draft and screenshot it and put it onto an SOP document such as a Word document or Google Docs document.

Then step-by-step delivery process: Define how you will use these references to design, develop, and implement the website, right? So it could be, if you go back, you could write down here, use the images collected in our onboarding section to then create a before and after with X tool and make sure that it is usable on mobile, as an example, right?

Then customization and unique features: Specify how to adapt the SOP to each client's specific needs while leveraging standardized best practices.

Once you've done all that, we now need to go to the quality assurance and revision section. Specify how you'll test your work, gather client feedback, and address revisions whilst managing scope.

Then final delivery and handoff. And again, we're going to be talking about this later on in the onboarding and client service fulfillment section, but this is just a brief overview of how to create it for the SOP. Ensure the client knows how to use the deliverables and how to turn finished projects into case studies.

And then post-project support: Define your follow-up support process, including optional maintenance, upsell opportunities, and requesting reviews, testimonials. So you could write down in your SOP document, make sure, or use this email, you know, template structure, and send it to clients three days after client completion, ask for a review, and include this link, right? Really make sure that everything is detailed so that not only you don't forget a step, but also any other team members don't forget valuable and important steps, or, you know, collecting information, using the right tools for service delivery, etc.

Now, what should your SOP include? Once you've defined the process, documented clearly so it's easy to follow and replicate. And here's what to include:

Objectives: What problem are you solving for the client? Example could be: create a mobile-friendly website to increase conversions and improve their user experience.

Tools and resources: List all the tools you'll use for each step, such as Semrush for SEO, Figma for design, and Framer for development.

Step-by-step process: Break down each phase into actionable tasks with details on how to complete them, as we just talked about.

Timelines: Define how long each step should take and include deadlines for milestones.

Quality standards: Set benchmarks for quality to ensure consistency, such as site speed below 2 seconds, SEO score of 90 plus, etc.

And then templates and examples: Include templates, as we just showed, sample designs, or reports you'll use to streamline the process.

Now we come to proposals. A proposal is a formal document that outlines the scope of work, deliverables, pricing, and terms of your service, ensuring both you and the client are aligned before moving forward. You'll use this during the sales call process as well, and I'll show you just some examples here in a moment. Um, here we go, proposal template, right? So here we can have a look at some example proposals. Then we have, let's see where else we have some other proposals. Actually, I think, oh yeah, Bonsai, right? So Hello Bonsai is another great tool that you can use for proposals, and I'll show you that in a moment as well. And so these are some just great visually looking proposals. You don't need to create a really nice proposal, by the way. It can just be a one-page, three-page document on Word or on Google Docs with all the information needed, such as pricing, timelines, which I'll show you now. But if you are a visual agency, such as we are web designers, I think it does help to make it look nice.

So why do proposals matter? A proposal turns the client's needs and your strategy into a structured, professional document that builds trust and makes your offer tangible.

What is a, what does a good proposal include? It includes a cover page and branding, as we just saw, business name, logo, date, and client details. Problem statement: a summary of the client's main challenge based on your discovery call. We'll go through that later on. Research and competitors: present the research you've done on your client's competitors. Then your strategy and solution: how you'll solve that problem with key deliverables. This can be linked to your SOP, so you can briefly showcase your SOP, you know, the wireframe, the structure on, in your proposal. Then project timeline and milestones: expect timelines for each phase. Pricing and payment terms: pricing structure, you know, one-time, milestone-based, or is it a retainer? Then guarantees or risk reversals: very important, you know, any money-back guarantees or reassurances. Call to action: what's the next step? How do we proceed? Which could be a link to the payment or a link to another call. And also T&Cs. This is very important. So make sure you have some sort of T&Cs.

Contract: I know a lot of web designers who didn't have a contract, and once they started the work, the client asked for another page, asked for a new design, and because it wasn't written in contract, you know, in black and white, the web designer had to do it, or they felt compelled to do it because the client wouldn't pay them unless they did it. So having some T&Cs is super important. So include key terms such as payment policies, project scope limitations, and revision policies, ensuring it doubles as a contract to protect both parties. Use one of the tools below to get the client to sign it. So if you use Bonsai, sorry, yeah, Bonsai, PandaDoc, I think Pitch as well, but probably PandaDoc or Bonsai, which you can find right here, then you can get them to sign directly within this tool. And Bonsai is fantastic. It has automations, it has templates, right? So proposal, CRM, contracts, scheduling, forms, time tracking, task management. It's an amazing tool for every aspect of your business, similar to Go High Level as well.

Now, these to do research top-performing competitors and note their processes, such as which could, you know, take three to four hours for you. Outline your step-by-step SOP. Create your proposal template. And then test and refine your SOP with mock or real projects, which could be ongoing.

Now we come to your portfolio. A strong portfolio is essential for building trust and showcasing your expertise. Even if you don't have clients yet, by creating tailored example projects for your niche, you can demonstrate your skills and problem-solving abilities. Using insights from your niche selection, market research, and competitive analysis, you're ready to craft a portfolio that resonates with your ideal client.

So showcase niche-specific designs. We don't want to create a portfolio that isn't related to our niche. We want to focus on creating examples that directly appeal to the businesses or professionals in your niche. Use your SOP to follow a structured workflow and practice real-world, real-world execution. If you can use your SOP already to create some portfolio examples, you'll be able to refine it even more and just get to know an amazing, or the proper client delivery process and come up with a better strategy. Your system. Then if you were to just use your SOP for the first time with an actual client project.

So if your niche is fitness, design a high-converting website for a gym or personal trainer, complete with class schedules and booking integrations. Right? This is an amazing way to showcase that you can actually create solutions, right? That it's not just a website, not just a design, it actually has real-world applications such as booking integration.

If your niche is dentists, showcase a sleek website optimized for local SEO and featuring online appointment booking systems.

If you're niche e-commerce, create a Shopify store mockup with seamless navigation, product pages, and a conversion-focused checkout process.

Highlight your offer. Ensure that each example in your portfolio reflects your core. Very important. If you specialize in funnels, include landing pages that demonstrate lead capture forms and calls to action optimized for conversions. For SEO services, present before and after rankings or sample SEO-optimized blog layouts. SEO can be a bit tricky, of course, but you can use your own website as an example for SEO. For design services, emphasize creative layouts, typography, and mobile responsiveness.

Use a variety of formats. Make your portfolio visually appealing and easy to understand by including screenshots and mockups, right? Showcase web pages, landing pages, or funnel designs on devices like laptops or mobile screens, and use before and after shots to highlight the improvements. I made a complete video, as you can see here, for the best mockup tools. And as an example, this is a free website that you can use with some really, really nice looking mockups. Again, mockups can be really important, especially if you're creating visually appealing designs, especially for creative industries.

Case study format: Even if it's fictional, write about the problem and how your design solved it. Make sure to specify though that it's a concept and not a real client. So this is a great way to just test out the entire process of creating a project, right? So creating the project and then writing a case study about it is just a good way of really flexing that muscle, right? Really getting used to actually delivering a final project without having the stress of working for an actual client.

Then interactive prototypes. If possible, create clickable prototypes using tools like Figma or Framer, right? So you can actually develop a website, which I would recommend. And if you're developing a website for your service, create one working website as a portfolio piece to give potential clients a hands-on experience of your work. If you're using Framer, Webflow, you can do this for free. You don't actually need to pay for hosting because most website platforms have a free tier for a one-pager, which is fantastic for portfolio pieces.

Make it specific. Tailor each example to address the pain points and desires of your niche based on your market research. Use realistic text and features. Add relevant imagery like stock photos of dentists for a dental website. Write realistic copy that reflects their goal, such as "Book your consultation call today to transform your smile," as an example.

Then include a call to action at the end of every portfolio example. Include a call to action so that they can take the next step.

Real or fake companies. This is very important. If you don't have clients yet, you can use real or fictional companies to build your portfolio. Find businesses with poor websites, right? If that's your service, and redesign key pages. However, do not present these as actual work. You can also use the redesigns as a form of outreach and send them the design and a personalized video as upfront value. More on that in 2.2 Outreach. We're almost there. Fake, right? This is the safest approach where you can invent fictional companies for your portfolio pieces with creative freedom. You can use platforms like Unsplash, Pexels, Pixels, and Stills for stock photography. Let's go to Pexels as an example. Here we go, right? The best free stock photos. And you can just go through these and find some that are relevant for your niche.

Then where to showcase? Present your portfolio pieces on your website, next section, Behance, Dribbble, LinkedIn, Instagram, Facebook groups, or any freelancing platforms like Upwork or so.

And pro tips: Start with three to five strong examples to keep your portfolio concise and focused. Use tools like Figma, Canva, or Framer to create polished designs and update your portfolio regularly as you gain real clients and projects.

To do: Choose your niche-specific project ideas, 30 minutes. Use your SOP to structure and execute portfolio examples, two to four hours per project. And create five strong portfolio pieces, which will be ongoing. And then of course, showcase them on your website or other platforms.

Now, your website. I'm very excited about this because I know a lot of you don't really know actually how to create a good landing page for your own business. So with all of your information, it's now time to build a website that builds trust with your audience. Has outlined the key elements. Important: speed is key here. Do not take weeks, as I mentioned at the very start of this course, coming up with the perfect and unique design. Instead, use a template or simple structure. Of course, make it unique and get it done within a couple of days. Please don't do what I did. I spent two months coming up with my website design. It was great. I was very happy with it, but it was just a waste of time. I could have used that extra time to get clients. So again, choose a template, make it your own, and just go for it. Also, remember to use tools like ChatGPT also to save time when writing the content, which is a great way to actually do it for your own client projects.

Tools: Of course, there are multiple ways you can do this. I would recommend using Framer, Webflow, or Go High Level. Framer, I think, is great. Has amazing templates. Amazing templates.

Your call to action: In order to convert visitors into interested leads or appointments, we need a strong call to action that guides them to your desired next step, which could be get in touch with you, view your services, or get a free lead magnet. I would recommend minimizing the steps they need to take to become a client. So in my opinion, booking a call will most likely be your best option. An example could be: book a free consultation, claim your free website SEO audit, get our free checklist, book a free demo, etc.

Structure: I would recommend creating a one-page landing page to start off with. I'll show you examples in just a moment, so hang on tight, because most website builders have a free or cheap plan for one-page websites, as I just mentioned, as this will be more than enough. And later on, or now, if you want, you can always build out the rest of your website with additional pages such as services, blog posts, case studies, etc. This will of course also help with SEO. For now, though, let's take a look at an optimal landing page structure. This is very important, so please pay attention.

Hero section: This is the first thing visitors see and should immediately convey the following information: a benefit-driven headline, a clear, concise headline that communicates your offer.

An example could be websites that get dentists more patience, right? Very concise, value-driven, benefit-driven. Um, helping coaches land more local clients, right? Then sub-headline: This should describe your customer, what you do, who is it for, and how it would help make their life better. An example could be, "Our custom Dental websites are designed to attract more leads, build trust, and grow your practice," or "With our funnels and SEO, we'll get you more clients so you can focus on changing lives." This will be for the helping coaches. Then call to action: What should they do next? Example again: 30-minute free consultation, as we just talked about. Uh, extras: social proof or guarantees and key benefits. So, 100% money-back guarantee, for example, or 34 five-star reviews. Uh, or build trust, save time, attract more clients. This is what we saw in our competitor research earlier, and I'm just going to show you some examples in just a moment, um, of some example templates that you can take a look at. And so here we go.

So, this will be a frame or template, right? Premium agency of all creatives. Here we have some logos. Here we have, uh, call to action, and then the the headline. Then we have, uh, this one. Rison, right here. Again, some logos, right? So we have some social proof on the actual hero section. We have the benefit-driven headline, and then we have the sub-headline that calls out who is it for, how does it help make the life better. Or here, for example, we have, "Your path to profitable sales starts here," and we have the call to action. And here we have some key features or key benefits, uh, that we'd like to, you know, convey to our clients. And again, the hero section is super important. So make sure that you're talking to who, so who is this helping, uh, what, you know, what's the value that you're bringing, and, uh, kind of how. So this could be again through websites, through data-driven strategies, uh, and then say, share some social proof, right? So this can either be your experience level, some reviews. If you don't have any, that's no problem at all. Um, that's one thing that you should though add once you do have some social proof.

Then visual elements. Visual imagery is a powerful way to showcase your value, often more effective than words alone. Example could be your designs. If your services are visual and design-related, it could be graphs or numbers for SEO funnel services, or professional pics, as we just saw, for personal brand. Then VSL, which is optional. A video sales is a great way to build trust and convey your value, especially when you don't have social proof. Uh, and this is what a roughly could look like. So this is your hero section, and then this could be your, um, either a hero visual or again, your VSL where people can click on it, which in my opinion is a great way again to build trust because people can see you, they can actually look at your strategy, at your system, uh, rather than just, you know, reading it in your copy.

So what do you want to have in your VSL? Attention: hook your audience with a pain point or bold statement. Problem: explain the challenges your target audience faces. Use insights from your market research. Solution: present your services as the solution. And then benefits: outline how your solution improves their business and their life. And social proof: if you have any testimonials or portfolio highlights. And then of course, call to action, which could be, "Get the lead magnet," "Book a free consultation call," which is probably what I would recommend myself. Then logos. So as we can see, if we go back to this, uh, this is a great place to add logos or reviews as well, is just below the hero section. Uh, we really want to just build that trust, right? It really is about building trust. The reason people are going to buy from you is if they trust you, if they trust that you can actually deliver on your promise.

Then, uh, portfolio. If your services are design-related, then showcasing a sneak peek to your of your portfolio can be a great way to build some trust. Reviews and testimonials again, uh, building that trust. If you've collected reviews or testimonials from past clients, then showcase them here. An example structure of a great review, uh, this is from Anna Hickman, could be, "Before I was struggling with [problem], and it made me feel [negative emotion]. Now I have achieved [result], and I feel [positive emotion]." Then pain and solution. Refer back to your market research to highlight common problems your target audience has and how your services are the solution to their pain. This is very, very important. This is probably one of the most important sections because we want to make sure that we're not selling websites, we're selling a solution to their pain point. So directly highlighting their struggles that we found in our market research and competitive research is really going to help us convey how important our services are.

So an example structure could be: mention their problem, remind them what the cost is of not solving the problem, demonstrate a positive outcome that they want, and then set ourselves up as the solution to their problem. And so as an example, if we go back to that one image, this could this could be how it looks like. So we could have a a chief goal with product, right? And then here we could have, uh, pain point one, then solution, which is our service, pain point two, our solution, pain point three, uh, and then why our website, why we help that pain point and solve that problem. Then we have call to action. Add a call to action section banner, for example, with a phrase to remind people why they should take action. This could either include a testimonial to grab their attention or a lead magnet.

So let's have a look if we can find some examples. Um, so this would be one call to action section, right? "Ready to scale your brand to new heights?" And then they could be the call to action button. Then we have process. Clients like to have clarity about what to expect when working with you. So clearly outline your workflow with concise steps and descriptions. Again, it could be discovery, strategy, and then design and development, and then testing and launch. And so this could look something like, let's have a look at a structure or a process. Again, like this could be one great way of showcasing the pain points and your solution, which is similar to what we just, uh, had a look at, actually. Uh, FAQ. Clients, I think this website has a step-by-step process. Yeah, here we go. Right, "Our simple three-step process to skyrocket your business." And then you can have your individual processes. And it's very basic. Don't overcomplicate this. Select the layout and then just fill out with your own information.

Key benefits. Highlight the main values or benefits of your services with short, impactful points. Fast delivery, highest quality results guaranteed. Similar to what we actually just saw on this website, I believe, at the very top, right? So it gives you something like this: three main benefits of your services, of how you help your clients overcome their struggles. Then again, another case study portfolio section. Use case studies with key outcomes or results like conversion rate or SEO statistics to further build trust. Then an about section. It's not essential, but you can include a short about section about who you are and what your business is, why you really want to help your client succeed. Then reviews and testimonials, as we just saw again, with some of these example websites. Again, the best thing to do is just look at some example websites in terms of structure and in terms of design, but then I would really, really recommend following this structure that I'm just laying out right now.

Then FAQ. Address common questions your client would have to ease doubts or concerns. You can use the following ChatGPT prompt to help with this: Prompt: Client description is thinking of hiring a service. Type: What questions will they have before they're ready to book? Then final call to action. Any page with a powerful call to action that speaks directly to your audience's pain points and goals. You can address their struggles with a headline, "Does this sound familiar?" with a list of a few key challenges they face, and then followed by opposite headlines, "So now imagine," with a list of their desired outcomes, right? So now imagine, and then their goals or their desires, such as getting leads consistently, not worrying about where your next client is coming from, and not spending hours every day optimizing your website.

Then of course, you have extra pages such as service page, case study page, blog. This will be really, really great for SEO. Resources page, such as a lead magnet, contact page, portfolio page, testimonials, and an FAQ page as well. To do, choose your tool wisely. Either create your wireframe or select a template. Take two hours for this, and then create your landing page, maximum a week. This is very important. You need to be very quick with this. Do not take more than a week to to create your website. Speed is key here.

Now we have client acquisition, probably the one topic that most of you have been looking forward to or are just searching online for, because I know that getting clients can be tricky, especially when you are starting out. So now that you've built all of your foundation, it is time to connect with potential clients. The basic process for this is taking your offer to market, called outreach, right? So getting a cold lead, booking the appointment, which will be then converting a cold lead to a warm lead, right? They're interested, and then finally getting them on the sales call and closing that lead, which is going to be the next section.

So booking the call. Most of the selling will be done via sales calls, which is the most effective way to close clients. Before diving into lead generation strategies, let's first ensure your booking process is seamless and effective. So tools you can use: Calendly.com or Cal.com, Calendly, of course, or the integrated Google booking system, which is probably the easiest one for you. Then questions. These are the questions that you want to have on your booking page, and so these will pre-qualify your leads. Basic information, right? So name, business name, website URL, if applicable. Then contact: get their email address and phone number. Additional notes: allow them to add anything relevant, right? So maybe maybe they have a specific request, they might want to add that into a field on the booking page.

Now, these are optional. These are some optional questions that you can also add. I might recommend some of these: business type, at industry, if you're not specifically niche down to an industry, then, uh, this could help you understand their niche. Current challenges: ask what problems are you hoping to solve by working with us or by working with me? And then goals and desired outcomes: what are you hoping to achieve in the next 6 to 12 months, as an example? Reminders. Just because you booked a lead on a call doesn't mean that they're actually going to show up. Make sure to collect their phone number and email address on your call booking page. Then automate reminders for one day, one hour, 15 minutes before the call, and it will be best if it includes some value or case studies, testimonials to further build excitement and trust.

So before they actually go on, get on the call with you, if you can create like a VSL, a YouTube video that showcases testimonials, reviews, or processes that you use to get results for your clients, then they'll be more intrigued into actually getting on the call because they've already, you've already built that trust, you're already showing them the value that you're providing to your client. To do, choose the tool. 10 minutes, maybe just one minute. Create a booking page with the questions, maximum an hour. This should only take like 30 minutes, and then set up the reminders. This can also again take you 30 minutes. 10 minutes, uh, maximum an hour.

Now let's see how we can get your first three clients. Setting your services is all about building trust with potential clients, which is why it's difficult when you're just starting out, of course. So here are three methods I've personally used, and most web designers have as well, that you can use to get your first clients. Family and friends, right? I've previously talked about this on the channel already. Your family and friends and acquaintances already trust you, which gives you a huge advantage in building confidence and credibility. Make an announcement. Share that you're starting a web design business on your personal social media profiles or group chats or in person, um, right? So you can say, "Hi everyone, just launched my web design business, and I'm offering discounted rates for my first few clients. If you know someone who needs a website, let me know."

Then it could be offer a discount or free initial service, right? So to make the offer more appealing, consider offering, uh, discounted rates, free consultations, or a smaller project at no cost. Example, you know, a one-page website. And so this could be, "I'm offering 50% off my services for the first three clients who work with me." Maybe one of your family or friends or acquaintances actually needs a website. The thing is, you truly never know. So make sure to always present this to anybody you know. Uh, you know, uh, your network is your net worth.

Then let's leverage word of mouth. Encourage family and friends to spread the word about your services and incentivize them to help you through a commission or token of appreciation. An example could be, "If you know anyone who might need a website, I'd be super grateful if you could send me them. If you could send them my way. For every referral that becomes a client, I'll be happy to offer you a gift card, percentage of the project fee, a flat referral bonus as thank you." Very important, right? Pro tips: keep the scope of work manageable to avoid overcommitting early on. Treat family and friends as you would professional clients. Use the same contract and maintain high-quality communication to build habits for future projects. Um, and then request testimonials and referrals, uh, after the project is completed.

Local businesses. Another fantastic way of getting your first couple clients. This is how I got my very first client. Um, small businesses in your local area are often looking for affordable and reliable web design services, making them an ideal target for your first clients. Many local businesses lack an online presence or have outdated websites, or could be in need of local clients, which create an opportunity for you to add value. How do you approach local clients? Research prospects. Walk around your neighborhood or use Google Maps to identify businesses that could benefit from your services. Look for outdated websites or businesses without an online experience, without an online presence. I don't need to do this right now. I think it's very easy to understand what we need to do. Go to Google Maps, go to your local area, and have a look at what businesses there are, and have a look at the website and see if they need your services.

Offer a free audit, right? So you can provide a free website audit or consultation to show the business owner where they can improve. Example: "Hey, I've walked past your business a few times and thought I'd pop by and say hi. So this is when you actually go to the business, um, and I, and to be completely honest with you, I'm not really looking to buy service right now, but I did have a look at your website and I noticed that [blah blah blah]," right? So point out their values or possible achievements. This really shows that you actually did have a look at the website, and I found a few areas where you could attract more customers, and I'd love to show you how a few small changes that you can make can make a big difference and help you stand out from your competitors, like John from down the road, right? Uh, this is again tying in that emotional connection. So their competitors are potentially doing better than them on, you know, the website aspect, and that's completely free, of course. And then you can also use the upfront design method we briefly talked about earlier and present it to them. And also remember to smile and be polite, right? That's always important.

Then leverage community involvement. You can attend local business meetups or sponsor a community event to build your reputation and get your name out there. Some local community events might have presentations. You can hold one there as well. Co-working spaces. Co-working spaces are thriving hubs for small business owners, entrepreneurs, and freelancers, all of whom may need professional websites or SEO services to grow their ventures. Additionally, these spaces offer an opportunity to build valuable partnerships and long-term relationships that can lead to consistent referrals and collaborations. Pro tips: be prepared to educate business owners on the value of an outdated website if they are hesitant, and follow persistently but politely after your initial pitch.

Then networking events. A fantastic way to get clients. Networking events provide an excellent opportunity to meet potential clients face-to-face and build authentic connections. People are most likely to more likely to trust and hire someone they've actually interacted with personally, making this method particularly effective for building relationships. This is a great way to get clients even once you're already established and again, genuinely build really good connections with with people. Now, how do you find networking events? Local, um, meetups, right? So search for industry-specific events on platforms like Meetup.com, Eventbrite, or Facebook events. Then Chamber of Commerce meetings. Join your local Chamber of Commerce or attend small business gatherings to meet entrepreneurs in need of web design services. And industry events. Attend conferences or expos related to your niche. For example, if you specialize in designing websites for fitness businesses, attend fitness expos.

Now, how do we stand out at networking events? Elevator pitch. Have a clear and concise pitch ready to explain who you are and what you offer. Again, this is that's something that you've done with your offer creation, uh, early on. Then connecting. Make sure to exchange contact details or to connect with other people on LinkedIn or, uh, sorry, to connect with each other on LinkedIn to stay connected. Um, ask questions. So focus on learning about the other people's businesses, right? Very important, and their actual pain points before pitching your services, because maybe they don't actually need your services, or they have somebody that could need your services, but because you were just pitching, you didn't actually find out.

Then we have follow-up, right? Very important. After the event, send a friendly reminder via email or message to the people that you connected with, offering to schedule a free consultation, for example. Pro tips: build genuine relationships. Don't make the interaction purely transactional. Look for opportunities to collaborate, even if it's not directly related to web design. Maybe they could be a marketing agency that you could partner up with. And then use a QR code, uh, on your phone background for a great way to market yourself, as an example, right here. If I can get rid of this notification, right? This is a QR code that you can use as a phone background, and basically just show them at a networking event, and they can scan it and then go to your website.

And so to do: announce to family and friends, one hour. Make a list of 10 local businesses and approach them, which will take you one week. And then continue to attend networking events, maybe one per month.

Now we come to outreach. Now it's time to reach out directly to your target audience, which is a great way to start getting more clients. And we're going to cover different outreach methods that you can use, how to find the relevant contact information, and how to craft a winning outreach message. The process is: build a lead list, research and personalize, reach out, and then finally, follow up and track and adjust. Outreach methods: having identified your target audience, which we did, right, in market research and where you can find them, it's time to decide how you'll be reaching out to them.

Cold calls. These can be very intimidating but very effective when booking appointments. These are best for local businesses, service-based industries, and small businesses. Then we can have direct and personal, right? So these are the pros: it's unique and has personality. Uh, it's instant feedback, which has a high conversion rate as well. Cons: time dependent, right? This could be dependent on time zones. If you are based in India, it can be trickier to contact people in America, of course. Uh, negative feedback. This can be a little bit, you know, annoying when you're getting some negative feedback from people that are annoyed that you're calling them, which is fair enough. And getting past gatekeepers. Sometimes this is a little bit tricky when you're trying to get in touch with the decision makers of a company, and you're cold calling them. Most of the times they have assistants, receptionists. There are a couple of cold calling tactics that you can use that I've covered in the Pro Group on how you can get past these gatekeepers, but it is a bit of a con, a bit of a tricky situation. A pro tip is smile when talking. So when you're actually talking, if I'm talking like this, you can tell that I'm not smiling, but if I actually talk like this, my entire voice and tonality changes, and it just comes across a lot friendlier. Pre-call ritual. There are a couple of videos online that really showcase a good way to kind of build yourself up before calling, saying, you know, um, these people don't owe me anything. You know, the, if they're rude, it's not their fault, it's my, you know, is because they're trying to let out their anger at somebody else because they're dealing with somebody, something else. I'm not trying to sell them, I'm just trying to help, you know, their services, etc., etc. Be grateful. This really helps. So be grateful before you are going to do some cold calling. Be calm and be confident.

Tools are Skype. If you're in India, Skype is a great way. Go High Level. Again, you get a free Go High Level sub-account when you join the Pro Group. Uh, you can buy phone numbers for very, very cheap, $2, I think. And then you can use Phone Validator to validate phone numbers, which is a great way to make sure that you're actually reaching out to the correct numbers.

Social media DMs. Platforms like Instagram, Facebook, and LinkedIn are great to connect with business owners and decision makers. These are best for visually focused businesses, such as B2B industries and solo entrepreneurs. Pros are: they are less time dependent, it showcases your work, you can do upfront value, and I'll show you that in just a moment. Uh, it works with all most businesses, and it's free. The cons are: it requires persistence and patience, can be ignored or marked as spam, and limited by restrictions. Pro tips: warm up accounts, very, very important. Build a brand and space out the messages. Um, warming up accounts is very, very important. I made a small guide here on Instagram and Facebook rules and guidelines because if you don't warm up your accounts, your messages will probably end up in the spam folder. You do not want that to happen. Uh, also make sure to type out the messages. Do not copy-paste. Actually type them out every time, or have your VA type them out, or it can be seen as spam as well. And engage with leads before and after, such as liking their posts, commenting on their posts or stories as well. And tools for automating this will be Phantom Buster and Auto DM. Again, you have the tool links right here.

Cold emails. Emails are the most versatile method, as they can reach almost all industries, and if done correctly, can be targeted to key decision makers. These will be best for B2B businesses and professional services. Pros are: scalable, easier to automate, but the cons are: they have a lower conversion rate, and it comes across more spammy, and more setup is required with different email accounts. A pro tip is, of course, to warm up accounts and use professional email addresses that you probably fought for in the very beginning stage of your business foundation. Uh, some tools: Smart Lead, a great way to automate cold outreach. I would very, very highly recommend Smart Lead. I've personally used it. It's also great to, uh, warm up your accounts right here. You get a free trial. And then also Hunter.io is a great way to find individual email addresses from a website and from companies. So I would also recommend using that tool.

Then collecting contact information. Now that you've selected your preferred outreach method, it's time to gather their contact details. Local businesses. If your target audience provides local services, then there are several sites and platforms you can use to retrieve their details. Google Search, right? So using Google Search or Google Maps is still a viable option, and when paired with ChatGPT or a scraper extension, it is even better. I made a complete video on how to use an amazing tool and get all the contact information you need. Directories. Besides the general online directories such as Yelp and Yelp, as we showed you, as I showed you earlier, there are tons of industry-specific directories, such as construction. Right? If we go here, so here, 160,000 companies in the construction niche, right there, boom. And then, uh, Trip Advisor is another place to gather information about such as, uh, probably hotels, even restaurants as well, depending on, like, the, you know, the service and hospitality industry.

Magazines. As I mentioned earlier, as well, niche magazines, journals, and trade publications can be valuable for lead generation, as there might be companies listed or advertising there that aren't set up online. They might be still relying on old print methods rather than having a website or having ads. And then social media platforms like Instagram, Facebook, and LinkedIn are a great place to find leads, and you can use the following methods to find them. So either groups and events. I'm not going to go through this because it's pretty simple. You can use Facebook and LinkedIn have groups for various industries, and then once you're in there, you can find the individual attendees. Direct search. You can just search directly. So for LinkedIn, um, you can use this to find very specific people for companies, which is great. It has a very, very detailed search functionality. Instagram, um, you are limited to searching for terms or keywords, but you can do, like, roofing companies, but then you can use the terms roofing or roofing company, roofer, roofers to kind of diversify your search a bit more. And Facebook, the same thing, plus you can search for pages or companies along with locations.

Then Google Search, right? You can use Google and ChatGPT to find hundreds of leads and contact information such as email addresses and phone numbers by using this method. Again, I created a complete video on this. Make sure to watch that. Uh, it's an example in the Instagram video, but it also shows you how to use Google. It is extremely, extremely powerful. You can literally get hundreds, if not thousands of leads plus contact information, websites, Instagram accounts by using Google and ChatGPT within a couple of seconds, by the way. And then we have, um, just other methods. So you can use for SAS companies. Here we have some specific websites that you can use, and again, I don't want to bore you with the details. Just go get the document and go use these websites. And then here we have some other tools. Again, my videos, Clay, Appify, Contact Out, Instant Data Scraper, and Hunter. Some pro tips: the more information you can collect, the better. Use a CRM like Go High Level or Bonsai or a spreadsheet to record the data. Very important. Do not lose this data. If you're using LinkedIn, make sure to try our Sales Navigator for a free trial to get more advanced search functionality.

And now, uh, scripts and strategies. This is what you've been waiting for, probably in the outreach method or, uh, section. It's time to reach out to clients. Let's have a look at some four personalized strategies that will help you stand out as web designers. Number one, the market research strategy. First of all, what is it? This strategy focuses on engaging prospects through thoughtful questions about their business. The goal is to uncover their pain points, goals, and needs, while subtly positioning yourself as the expert who can help solve their problems. So how? For number one, step one would be: begin by asking open-ended questions about their business operations, challenges, or goals. And then step two will be: to listen carefully to their answers and use the opportunity to identify areas where your services can add value. Again, it isn't really a direct sell approach. It's genuinely understanding their current problems and seeing if we can really help them. And then we can transition into mentioning how you've helped similar businesses address these exact issues and or provide free value, and eventually, you will get them on a call. So if you don't have any past clients, you can send them a free VSL, a video, a lead magnet that you created for your ideal clients, which could actually help them with a problem. And once you've done that, they will really, really value your expertise, um, your willingness to help them, and they might actually get on a call with you. And it's all about value. The pros is it's not salesy, low pressure, and it builds genuine connections. Uh, the cons are: it does take longer to get to actually presenting your offer.

Then we have the video voice message strategy. This involves recording a short, personalized video or voice message to request permission to send a more detailed pitch later on. This is a great way to send out from text-based outreach. How do we do this? Number one: record a 15 to 30-second message mentioning you have something that could help solve their pain point. Again, go back to your market research. Then mention you don't want to send it without their permission, and they should reply with a thumbs up if they'd like to hear more. And step two: send a 2 to 5-minute pitch video showcasing your offer. If it's personalized, even better. It can be an evergreen video, which means it's one video for every lead. Uh, your call to action should again be to get them on a call. If you want direct help with this, you can join the Pro Group. I will help you personally with this message. We've had a lot of our members, um, reach out and just ask, you know, "Can you review my message? Can you help me with the script?" And that's what I'm there to do. Again, that's the second link in the description. The pros are: it's very direct and personalized. The cons are: it is a little bit time-intensive.

Then we have the Loom strategy 1 and 2. Uh, what is it? It's similar to the voice and video strategy. It allows you to be personalized with your outreach by recording a short audit-style video. Uh, or you can also add an example design that we talked about earlier, as well, for our lead-in. Version one, we create the video and potentially design upfront, whereas in version two, you first tell them that you've recorded a video with some ideas, etc., and only then create the video once they have engaged. Same with the design, by the way. So how do we do this? For version two, first them, first send them a message or email saying that you've checked out their website and you had some ideas to, you know, insert their goal, increase their research rankings, get more local clients, whatever. Then that you made a video or a redesign, and asked for permission to send it over, right? Very similar to what we did earlier. And then, uh, record a 3 to 5-minute video analyzing their website, funnel, and highlighting some improvements they could make, but actually give value. Don't just try and sell them. Genuinely give them some value that they could, you know, actually do themselves without having to hire you, which will actually show them that you really care about their business and you really just want to help them. Uh, and then, or you can create a quick redesign, as we talked about, as well. And then show your offer with social or system proof and proof. And finally, your call to action again should be to get them on a call. A pro is if you're creating designs as upfront value, you can create a template for your niche overall, and just change the logo, images, and text for each new lead. Pros are: it's hyper-personalized, value upfront, high conversion rate. The cons are: it's extremely time-intensive, unless of course you're doing the second version where you're first asking for permission.

And then we have the issue council version. Uh, what is this? This strategy involves identifying a problem on a prospect's website and presenting it to them with a fix. Because if we think something is broken with our business, we will want to find out more. And I've had this myself. Somebody reached out to me saying, "Hey Patrick, I found that your website link or your link on this is not working. Um, you know, just wanted to let you know." And I immediately read that message and had a look, which means it really sparked my kind of fight or flight instinct to make sure that, you know, my website wasn't broken. And so this is a great way to get attention from your prospect, from your lead. So how do we do this? Try and find a problem. Example could be a technical issue, a bug, design fault, expired link, etc., on their website or funnel of a potential client. And then make them aware of the issue by messaging them or sending them a picture. Uh, and also make sure to do this without pitching. Number three is, once they've engaged, offer to help them out and fix the issue, or you can talk about other ideas you had for the website. Um, again, which could be your offer and how it can help their business. The pro is its value upfront and hyper-personalized. The con is it's time-intensive and it doesn't always work for every website because not all of them have a, you know, specific issue or bug.

Overall pro tips for, uh, these methods. These tips are vital and will make or break your outreach efforts. These are very, very important. Just do it. Seriously. The main thing that is that will, uh, hold you back from starting is wanting to have the perfect message. Trust me, I was the same. But until you go to the market and actually get feedback from your leads, you won't know if it's good or not. So just start. I spent way too long trying to come up with the perfect message, and in the end, it wasn't perfect once I had the perfect message because I didn't get any feedback from the market. But the second I sent that first message, those first 10, those first 100, I got some feedback and I, you know, was able to adjust it and make it better. Track your numbers. Use a CRM such as Go High Level again, or Bonsai or a spreadsheet to record contacts, outreach attempts, and responses. Follow-up. You need to follow up. Make sure to follow up with, uh, some social proof, system proof, case studies, or just genuine free value, because we will actually look into more of this in the 3.1 booking the appointment section, which is coming up very soon. Personalization. Add, uh, personalization by referencing something about their business. So you can have a look at their website, at their LinkedIn post, at their Instagram post, and mention something that's very personal. Keep it short. We're reaching out to somebody who doesn't, who hasn't heard of your name before. They don't want to read three paragraphs. Keep it as short as possible and get to the point pretty quickly. Uh, social or system proof. If you have any testimonials or case studies, make sure to incorporate them in your outreach efforts. And then split test. Test out different scripts to see what different, uh, what differences perform better. This is really important. So do some split tests at the same time, right? Do this message, and then for the second version, change the hook, change the second line, change the value proposition. And then finally, be consistent. Outreach is mostly a numbers game. So don't give up if you send 100 messages and you haven't landed a client yet.

The to-do is: select one outreach method and create one script strategy, just one for the beginning. This can take one to two hours. Build your first lead list of 50 ideal clients. It can take one to, uh, one to two hours. Outreach to five leads on day one, and then increase so you reach out to all 50 in the next 5 days, maybe even 10 days. Again, if you're doing it on LinkedIn or Instagram or Facebook, you might need to do it over a longer period of time, such as 10 days, because if you outreach to too many businesses in a short amount of time, it can be seen as spam. Then increase your outreach efforts and track and adjust to feedback.

Now we come to the inbound funnel, which is how we get clients to come to us without doing any outreach. This is seriously underutilized, so please pay attention and actually implement this. So many of you don't want to create content because you feel like it's not going to work. This is definitely a longer-term strategy, but the sooner you start, the sooner you will get feedback from the market, and the sooner you will get leads and booked appointments and clients. And the great thing about this is this approach not only frees up more time, but it also brings in high-quality leads who are already interested in your services because they're already reaching out to you. You don't actually have to convince them as much as you would have to do when you're reaching out to a client that doesn't even know you and doesn't really want your services either. But if they see you, they see your content, they see your expertise, they see your value, um, you've already done the selling for for the most part.

Social media. The vast majority of you use social media like YouTube and Instagram to consume content. I mean, that's how you found me, right? Uh, yet only a tiny amount of you are using it to attract clients. Let's change that, shall we? Why should you create content? As I already just mentioned, it builds us as an expert, right? We're sharing our expertise, case studies, or just in general, it's a great way to build a personal brand as a web designer or whatever your services are, of course. We are building an authority in our niche. It doesn't just have to attract, uh, be to attract clients, but it also opens us up to other opportunities such as partnerships, being invited to events and podcasts. Additionally, um, it also builds authority when reaching out to potential clients or partners, right? If we're reaching out to clients on Instagram and we have 10,000 followers, 50,000 followers with testimonials, case studies, portfolio pieces, it's going to be a lot easier to get them on a call than if we only have a logo, and maybe one picture of a website.

Platforms. Not all platforms work for every niche, so focus on those where your target audience spends most of their time on, which we discovered in 1.3.1 identifying your target audience in market research. So identify target audience behavior. Why are they on the platform? Then pick two platforms to focus on. Uh, don't focus your time, you know, uploading content to every single platform and engaging on every single platform. Take two, such as Instagram and LinkedIn. Post there, but also engage, like people's, uh, posts, comment on other people's posts, really be seen across different posts and accounts. Uh, but you can still publish and post content to many different platforms, but again, just focus your main efforts are just engaging on two. Leverage platform-specific features. Use features such as Instagram Stories, LinkedIn articles, or featured posts to share your unique expertise in unique and engaging ways. Uh, the different platforms are Instagram, LinkedIn, Pinterest, Twitter, TikTok, YouTube, Facebook, Behance, Dribbble. I personally, again, always, it really depends on where your clients are. I personally would recommend Instagram, LinkedIn, YouTube. Maybe this is just a great place to build out content, long-form content, which you can link to in your Instagram posts, in your LinkedIn posts, on your on your website, in your, uh, lead magnets, in your email campaigns, which I'll talk about very soon.

So your profile. Your profile is often the first thing potential clients see when they check out your account, of course. And so it's very important to be able to clearly communicate the value that you bring. And I would recommend making your profile personal, even if you're presenting yourself as an agency. That means having pictures of you as the logo, even if you're a team, you could have two or three people in the logo, uh, in the profile picture section, unless of course you are a massive team and you're already established, then you can use a logo. But I would always try and make your profile, your content, as personal as you can, and that's what I mentioned with, uh, picture.

Then username and name. Your username can be your agency name or freelance name, but your name should be your real name plus the business name if it's an agency. So as an example, your username could be XYZ Studios, and then your actual name could be Patrick, uh, line, XYZ Studios. Then the three-part offer bio. Very important. Summarize what you do, your guarantee, or social proof, and a call to action, which should be value-based. An example could be, "Helping healthcare professionals get more patients." That's the first line. "Get more appointments, or you don't pay." That's the guarantee. And then the call to action will be, "Free training or consultation call." Um, and then you can either have with an arrow if the link is below. Then highlight key achievements. Use LinkedIn's featured section or Instagram story highlights to showcase case studies, testimonials, or completed projects. Uh, and some extras if applicable. Invest in tools like LinkedIn Premium or verification to build trust and credibility.

And some pro tips: don't focus on the amount of followers you have. As long as you create the right content and reach out to the right audience, you will be on the right track. So, and you reach the right audience, right? So really don't worry that you're not, you know, getting hundreds of likes or have thousands of followers. Even if you only have 100 followers, you can still get clients. Instagram, which is how I started out, and I only had, I think, 50 followers when I got my first client. And secondly, do not create multiple accounts per platform, such as agency plus a personal account. I would just make one business account, whether that be an agency or, you know, freelancer, one. Uh, it's just going to be way too much to think about when you have two different accounts to manage.

Content. I'm going to show you some example content that you can do as well in just a moment. Um, so in order to build trust with our ideal clients, we need to create content that establishes us as experts, resonates with our target audience, and helps us build a strong and lasting brand. So what we post, we want to focus on the why, not the how. Your ideal clients need to understand why your services are important to their business. Then content types. We're going to look at this a little bit more in the ad section as well, very soon. So you can share social proof, which would be case studies, testimonials, system proof, showing the strategy, designs, expertise, which could be how-to videos, and some personality.

TOFU: This would be top of the funnel, which would be the awareness stage. Why is it important? Which could be, "Why your website is losing you money?" as a hook. Then MOFU: middle of the funnel, this will be consideration. So, "How to post, how to get more clients without spending money on ads." And then BOFU: bottom of the funnel, decision. This could be case studies, social proof, or system proof videos or posts, you know, like, "How we helped this client achieve X result." And some pro tips: you don't need to reinvent the wheel to go viral, or to go viral, but make your content unique in some way, right? Try and make it memorable in some way. Have a unique t-shirt, have a unique lighting setup, a unique phrase that you say, make it memorable. Don't be perfect. You just need to stop the amount of people that don't create content simply because they just don't want to upload their phone video because they want to make it perfect. It's keeping you from getting your first follower. It's keeping you from making the perfect video that goes viral. The only reason why I have subscribers now and I'm making this video is because I started. It's because I made the first video. So just go after it. Um, make use of platform-specific algorithm hacks, etc.

As LinkedIn and Instagram, which has the comment this word method to boost engagement. And then find five accounts and select their top five performing posts. And then create your own versions and make them unique to your, um, to your brand, to your services, to your niche. Just do not copy, very important.

So let's take a look at some examples. Uh, to B Design, she has a, I would say, a personal brand as a web designer, right? So she has some personalities, she has some designs mixed in, uh, just like mockups that we have. Yan, he just posts designs, right? That's one way of of doing it. Then we have Marcelo, he has 461,000 followers, he's gone viral a bunch of times. So this is a great account to have a look at at what viral content you can create. Uh, Seb, he just started, but he's already gotten quite a few followers and a lot of clients through his videos on Instagram. And then Miles, uh, this is TikTok, and he does great videos on how to, well, um, he has great videos that you can use to emulate and get web design clients yourself.

Now we have tools. Screen recorder, uh, I'm using this the one-time screen recorder. You can use also use Teller, which is the monthly version, that's also fantastic. And to edit, you can use CapCut, which is very, very popular right now. And as an example, I've created a video just for what content you can create with a really, really good example, uh, which you can use if you don't have any portfolio or any website client as a complete beginner. Make sure to check that out.

Now we need to turn these views into, uh, into leads. Lead with value, right? So to get somebody who doesn't know us to reach out to us, we need to offer them free value. This will build trust, and then we will continue to nurture them, and then they will book an appointment. Sometimes they will book a call without needing the previous steps. Also, uh, what to offer? Offer lead magnets like written or video guidelines, video guides such as VSL, free consultations, or even case studies. Make sure it's genuine value, though. Get them engaged. Use comments and, uh, DMs. You can use Mini Chat for automations. All call to actions in your posts and bio. Engage and follow up. Use stories to boost interaction with you directly. Show behind the footage scenes or footage to build some trust. And then finally, build a funnel. This is very important. Add leads to an email campaign, I'll touch on that very soon, or CRM where you can share helpful tips, showcase, uh, case studies, and build credibility over time.

Pro tips: Content is not a short-term strategy, as we mentioned earlier. If you don't, you know, get results in the first two weeks, continue. Don't be, you know, put down, um, you know, don't, don't be sad because of it. Just continue to post content. Eventually, if you're doing it right, if you're improving, you will get there. Do not try and post every day when you're starting out. Set a goal of one post in your first week, then three, then five, then 10, and so on. And being on camera will definitely help build trust, but it isn't necessary. If you are nervous about recording yourself, do some practice videos. Just record yourself, watch it, but don't upload them.

Then we come to the SEO strategy. So we just had a look at content. Now it's an SEO, uh, strategy for inbound funnels for inbound clients. SEO is a powerful long-term strategy for building inbound leads. It does still work in 2025, um, and we also have a free SEO crash course in the Pro Group. As in, it shows potential clients can find you when searching for relevant services. So we'll take a look at your website, for example. Make sure your website is SEO optimized and include additional service pages, plus write blogs that answer questions your, your target audience are searching, sorry, your target clients are searching, um, because these can then also be turned into content pieces or posts for other platforms such as YouTube, Instagram, LinkedIn, etc. Guest blogging: Publish articles on other platforms like Medium, LinkedIn, or industry-specific websites that link back to your website. And then Google My Business: Optimize your Google My Business page and ask your clients to leave a review there. Uh, this can again be great to enhance your Google My Business ranking. And also, you can use a virtual office to register your business in cities without actually needing an office physically there. So I can register my business with one of these virtual offices in the center of London, even though I am 3 hours away or 2 hours away.

Then we have platforms. So being on freelancing platforms like Upwork, 99designs, and Contra can provide another stream of inbound leads, especially if you're just starting out, um, or looking to expand your client base. Again, Contra is a great one that I think a lot of you don't actually know. So if we go to Contra, it's a great way to, I think, uh, get clients without having any service fees, which is fantastic. This is really, really great for design-focused services, but I do believe that it works for a lot of different, uh, services such as video editing, SEO, no code development, social media management, animation. I first saw this, I think, 3 years ago or so, or 2 years ago, and it has definitely expanded since then. So definitely make sure to check out Contra.

So why should you use platforms? These platforms already have active users searching for web design services, which means you don't actually need to generate the demand. Instead, you focus on standing out and proving your expertise. So how do you stand out? Optimize your profile. Be niche, right? So share niche expertise and leverage reviews. As always, pro tips: Start with competing pricing to building reviews, to build reviews, then increase rates as your reputation grows, and apply to post, uh, to projects daily and tailor your proposals to show you actually understand what the client needs.

Then we have events and webinars. Engaging in events and webinars that are related to your niche target audience is a great way to build credibility and genuine connections. Host your own webinars, so you can choose topics that resonate with your target audience, such as how to get more clients as a local business without spending money on ads. And then offer an exclusive offer in that webinar to generate leads. Then collaborate on events. You can present a seminar by yourself or partner with another professional to co-host a presentation at an industry event, as an example, or conference, right? So you can go in with a copywriter and present at an industry, you know, conference for a roofing company, such as what Dean White has been doing, or anything else, you know, as such as a fitness event, and showcase why a funnel is vital for fitness coaches. And a pro tip is to record webinars and share them as gated content on your website or social media to keep generating free leads long after the event is over. And you can always, uh, post these as content posts to Instagram, LinkedIn, YouTube, because it also really, really helps build credibility and trust.

To do: Choose platforms for content and optimize your profiles. Post your first post. Two days plan and create next five posts about a week, maybe two weeks. Uh, I'll just quickly add this. Two weeks. Continue to post regularly. Set up Google My Business, which could take you about 1 hour. And then, uh, post your first blog on your website and a guest platform. And again, make sure to fill out the checklist. We are now here at the inbound funnel, right there.

And now we have partnerships. Building partnerships is one of the most effective ways to grow your web design business because when you collaborate with other service providers, you're tapping into their existing networks, uh, which can reach a wider audience, gain consistent referrals, and establish yourself as a trusted expert in your field. So why do partnerships work? They allow you to leverage the trust and credibility of another business, which is a fantastic way to fast-track client acquisition without actually having a lot of clients yourself. What makes a good partnership? It is built on complimentary services, so a shared target audience and a clear value exchange really helps you and the other party benefit from each other. And it also actually helps the client because if you are creating a website and you're partnering up with a marketing agency that creates ads for your clients, by working with each other, the ads will perform better, and your website will perform better because you're getting more traffic. And so this can include a commission exchange where one partner receives a percentage or flat fee for referring clients to the other, creating a mutually beneficial incentive to collaborate. And that's what I mentioned with the example.

Types of partnerships you consider: These could be marketing agencies, freelancers in related fields, then local business groups, groups, and organizations, right? So you can go to local business events and go to the manager and say, "Hey, you know, I help businesses achieve X results through websites, through funnels, through ads. If, you know, if we build some sort of partnership, if I'm able to present at an event and I get some clients, you'll get a 10% fee of the project, for example." And then also platform-specific opportunities. You can partner with SaaS providers, CMS platforms, uh, or tools like Shopify and Webflow, and, uh, be seen as an expert because you can apply to be an expert for different platforms, and that really helps build credibility and again, trust.

So how do we build partnerships? First of all, we need to identify potential partners. Research and qualify those leads. Reach out strategically. Showcase your value and propose a trial collaboration. And then also define the terms and set expectations, right? So make sure to establish how the referrals will work. Is it going to be a commission-based system or a set fee system? Then what services will you provide for their clients, and what services will they provide for your clients? And then also clearly communicate, um, uh, how you're going to be, uh, well, communicating, right? Is this going to be via email? Is it going to be via WhatsApp? Via, I don't know, always, you know, booking in a call on Calendly or so, every two weeks to seeing how your projects are going and how you can help each other. Build a mutually beneficial system, right? Making sure that everybody receives the same value. You're going to get a commission, and they get a commission, or you get a client, they get a client. And then finally, maintain and nurture the relationship. Again, I skipped over some details, uh, because they're not really important for the video right now. So make sure to go ahead and check that out in your own time.

And then we have, uh, research potential partners in your niche and create a list of 10, which would take you 2 hours. We can do that as an example. So if we're reaching out to copywriters, we can go to Instagram and search for copywriters there. Here we go. Let's have a look. Copywriter and copywriting coach, uh, copywriter for photographers, website and launch copywriter. Let's have a look. "Let's make you more money with your words." Founder of Copywriting for Creators. Okay, cool. And she has a personal brand, which is fantastic, which means, uh, she might have a big audience to tap into. Let me just unfollow her again and follow her because one thing you can do on Instagram is then look at similar, uh, accounts. So here we go. We have Squarespace website templates, okay, copywriting coach, wellness copywriter. Let's have a look at another copywriter, ghostwriting, content writing. So here we go. We can potentially find some more partners, uh, by following one good partner.

And now we have paid ads. Paid advertising can be a game-changer for scaling your business, uh, because unlike organic methods, ads allow you to target your ideal clients very, very specifically and directly, generate quick results, and control the volume of leads coming in. Um, but of course, it does require a clear strategy to work well, and also you need to have the available funds to invest. So who should use paid ads? Paid ads are great for automating lead generation, but might not, might not be the right fit for every stage of business. Let's determine if ads are the right step, uh, next step for you. Establish foundations. So this works best if you already have an established foundation, uh, which means you have a clear niche, defined services, polished portfolio, client testimonials, and a proven track record. This doesn't mean that you can't use ads if you don't have any of these, but it definitely is going to help. Consistent revenue stream: If you're making, you know, a decent amount of money every month that you can invest into ads, you're not, you're not going to, you know, bankrupt yourself. That can definitely help you. Clear systems in place, uh, until you have a solid system for handling inquiries, onboarding clients, and delivering services, because ads can very quickly generate leads. So being prepared is definitely going to help you with this, that you're not going to be overwhelmed. Scaling beyond organic growth: If you've already, you know, seen some success through organic content, then ads can be the right next step for you. But also know your customer. So having a clear customer avatar can enhance your ads performance significantly, which is why completing the 1.3 market research module is super important for precise, uh, targeting.

Precision targeting. What platforms can you use? Not all platforms are the same. Facebook and Instagram ads: These are ideal for showcasing visual projects like case studies, designs, or testimonials. Use targeting options to reach business owners, startups, or specific industries, and leverage retargeting to re-engage website visitors or social media followers. LinkedIn ads: Great for B2B web design clients. Target decision-makers by job title, industry, and company size. Right, LinkedIn is very, very personalized with its targeting, which is fantastic for us. And there you can promote lead magnets, for example, like a free consultation or guides for better conversion rates. Google ads: Best for targeting users actively searching for web design services, and you can focus on local or niche-specific targeting with specific keywords. And then YouTube ads: These are perfect for demonstrating your expertise and building trust through video, especially long-form video. To be honest, I probably wouldn't really recommend doing YouTube ads as a web designer. I think you should focus on LinkedIn, Facebook, and Instagram, potentially Google. I think Google can be a little bit competitive, so I think your best bet is Instagram and Facebook, and then LinkedIn as well.

So how do we create an effective ad? This is very important, and this is a great way to create some content for your inbound funnel as well. To create ads that resonate with your target audience, we need to understand where our clients are in their journey right now. And so there are a couple of different awareness stages that they could be in. So the first one would be unaware. The potential client doesn't even realize they have a problem or need a solution. The goal of this ad is to capture attention by sparking curiosity and highlighting an issue they might not have considered. Educate and create awareness of the problem, which is a great way to add them to your funnel. An example could be: "Your website might be costing you clients, and here's why you don't even realize it." Again, these are great for organic content as well, so make sure to use this kind of structure, this framework for general content. An example could be: "Are your competitors taking your clients without you even knowing about it? Find out now." And then finally, the ad creative could be a thought-provoking image, stat, or question to grab attention and encourage clicks. Call to action could be a free resource or a quiz that suddenly introduces the problem, such as: "Take our free website health check to uncover hidden issues." Fantastic. Again, this is just a great lead magnet overall that you can use as organic content.

The second awareness stage is problem, where the potential client knows they have a problem but hasn't yet identified the solution. The goal of the ad is to highlight the problem and demonstrate your understanding of their pain points. Examples could be: "Struggling to get new customers from your website?" or "Why most websites fail to convert visitors into leads and how to fix it." The ad creative could be showcasing a before-and-after scenario with data or visuals that emphasize the consequences of ignoring the issue. And by the way, I am going to show you how to find ads in just a moment, uh, because I know a lot of you are looking for that, like how do I actually find examples of ad creatives? I will show you with some great tools. The call to action would be a, again, a free resource or consultation.

And then finally, the final awareness stage is solution aware. The potential client understands their problem and knows a solution exists. They're evaluating different options, including your services, but they need clarity on why you are the best choice. The goal of your ad is to educate your audience on the unique value you provide, address potential objections, and build trust. Focus on the benefits, results, and social proof to establish credibility and differentiate yourself. Examples: "Looking for a website that delivers real results? Here's why businesses choose us to boost conversions," or "Ready to revamp your site? Discover how our proven strategy helped [business name] increase leads by 40%." And the ad creative could be testimonial client success stories or comparison visuals showing your edge over competitors. And then, of course, call to action is again, "Schedule a free consultation call," or "Download our case study to learn more on how we helped businesses like yours achieve X result."

Now, before I show you some of the pro tips, I do just want to show you the example ads. So here we go. We have Facebook Ads Library, Adfolio, and forPlay. I'll show you forPlay because this is the best one. So here, if we go to forPlay, again, all the links are in the document, and we search for websites. Here we go. We have website ads. It might take some filtering, some, uh, fine-tuning, some adjustments, but here we can have a look at some, uh, ads that people, web designers, are running. Here we go. "We are looking for 10 landscaping companies who want a free website design." Trustpilot five-star reviews. WordPress website. H, this isn't really great. "We build websites." Let's have a look. "What if your website attracted clients on autopilot?" This is Rodana. She has a great Instagram page, by the way. Or the Ad Library, uh, if we already have a specific business in mind that we know has been running ads, we can go to the Meta or Facebook Ads Library and have a look at all of their past, uh, ads, such as this one through WebTech. "Upgrade your website." Right, this is one example. So these guys showcase before and after pictures as their most frequently used ads, which is probably what has been working well for them.

Now, some pro tips: Having a clear offer is very important. Test and optimize, right? Make sure to run, uh, A/B tests on headlines and copy and visuals. Targeting most conversions, uh, don't happen on the first interaction. Just like outreach, use retargeting to stay top of mind. You can use tools like the Facebook Pixel or Meta Pixel. Don't overspend. Start small. Analyze data, right? You don't want to be spending too much money when you're not even optimized or optimizing your ads. Benchmark. Compare your results against industry standards. And then landing pages. Consider creating dedicated landing pages for each campaign to maximize conversions. And finally, common terms, uh, just to make sure that you understand all the common terms in ads. Here are a couple of examples or frequently used phrases or terms.

To do: Decide on a platform, 1 hour. Define your target audience and craft ad messaging based on awareness stages, roughly 2 to 3 hours. Create your ad, which could be 4 to 5 hours. And then launch your first campaign with a small budget, 1 hour setup, and monitor and optimize performance weekly. Again, it really depends on you. If you want to do some ads, I would definitely recommend if you have some disposable money to invest and you already have a pretty good foundation with your business, especially if you have clients. This can really, really, really run it beneficial if you have some testimonials and some reviews and case studies that you can showcase either on your ads or anywhere in that, uh, client acquisition funnel process or, uh, stage.

Now we have closing the client. Now that we've taken our offer to market, whether that was through content, cold outreach, partnerships, or other methods, we are almost ready to close some clients. Let's go. Some of the leads will already have booked an appointment, but in case they haven't, let's have a look at how we can nurture these leads and, uh, follow up with them. But before we do that, let's just make sure that we actually know how to book the call. We already had a look at this early on in client acquisition, right? So setting up your Calendly.com, Calendly.com, or Google, uh, call booking appointment link, page, and then adding your questions, just to make sure that we actually are able to book some appointments.

All right, booking the appointment. If our leads haven't booked a call with us yet, it doesn't mean they're not interested. Sometimes they just need a little more nurturing or motivation to take the next step. And by the way, in this closing the client, we're going to be looking at the two-call close framework and what questions to ask and how to actually present your strategy and the proposal SOP that we created earlier to the client on the sales call, uh, to close the client. So number one is follow-ups. This is the first method of three on how to, uh, get them to, you know, actually book in the call. So follow-ups. This approach is perfect for leads you've already directly reached out to through cold outreach or DMs. And we briefly touched on this in the outreach section because people often don't respond immediately. That doesn't mean that they're not interested, um, but it can just be that they're busy or they haven't, you know, really seen it thoroughly. They might have just clicked on it but forgotten to reply to you.

So why do follow-ups work? Following up with leads shows persistence. If done correctly, it can show you actually care about them. Also, most deals aren't closed or aren't signed before the third, seventh, eighth follow-up. So it's very, very important to follow up at every stage in your client acquisition, uh, funnel. How do we follow up? Do not be one of those annoying people who just says, "Hey," or gets an like, "Hey, why didn't you respond to me?" Be kind. Send some value-driven messages, such as sharing a case study, quick tip, or free resource. Stand out by sending them a short video, a voice message. You can literally just say, you know, um, "Hey client, I saw that you saw my video, and I know you're probably super busy with work, but I just wanted to bump this up and make sure that you saw that video because there was a really important or really valuable tip that you can use right now to help land more clients." Something like that. Then you can react to some news or updates that happened in their business or industry. And then use a mix of communication channels like DMs, emails, or even a phone call, depending on what contact information you gathered from them.

A pro tip is to follow up seven times. Seven times, yes, that many times. I know most of you only follow up once, and some actually, some people say follow up until they directly say no, which could be over two or three years. I have seen a video by, uh, what's his name? Uh, something Surhunt, the the property guy, and he said he followed up with a client or with a potential client for, I think, three years or even longer. I think even seven years. And at the time when he was first reaching out to him, the client wasn't really interested, but then three or seven years later, there was something that happened in the client's life, and they were finally ready to purchase a house. So sometimes following up, being consistent, showing them that you actually care about their business, again, being personalized with your follow-ups can really, really work. And it's actually worked myself. Like I've had a lot of people follow up with me, and I then ended up going on sales calls with them because they actually were persistent and they showed that they didn't just want to lose me as a client, which kind of shows me how they're going to, you know, be doing their service delivery. And so this could be, uh, after one day, then they can be after two days, then another two days, then the, uh, fourth follow-up could be after five days, then a week, and then a month.

Now let's have a look at email campaigns for leads who have opted in into your lead magnets, which could be a guide, VSL, or free consultations. Email nurturing campaigns are a powerful way to build trust and guide them to book a call. Why do email campaigns work? Email, email campaigns work. Regular value-packed emails keep you top of mind and position you as an expert, and still have the highest conversion rates in the industry. So having their email and then being subscribed to your email list means that they are somewhat interested, and if they haven't unsubscribed, that means that it is a perfect way to get them on a call by sharing value. So what can you include in your campaign? Educational content, right? Give out genuine value, genuinely valuable advice that your audience can implement to improve their business, and these should be related to your services, of course. Social proof: Highlight client access stories or testimonials to build credibility. And also have clear call to actions. Your emails should encourage them to book a call, which could be "Click here to schedule your free strategy session." And a pro tip is to use platforms like ConvertKit, which is what I personally use, to automate email sequences, track engagement, and design professional-looking, uh, emails. As you can see, it's great, it's perfect for creators, and it has beautifully designed templates as well. Go to Features, Email Designer. As you can see, you can make these look very, very nice. That's ConvertKit.com.

Then we have groups. As a final follow-up method, creating private groups on platforms like Facebook, LinkedIn, or School allows you to nurture leads and position yourself as an authority in your niche, while it's also connecting like-minded businesses with each other, right? This means that you are being seen as the expert. You were the one who let them in into this private group of roofing companies, of dentistries, of, uh, fitness coaches, and they're not able, they're not only able to help themselves or each other, but you can go on, you know, uh, live Q&A calls, which I'll show in just a moment, and present your work, like present your case studies, your, your strategy in a tight, tight environment. So why do this group? Because it creates a sense of community and exclusivity. And how are we going to leverage our groups? Make sure to use platforms where they're actually, uh, already active, right? So make sure to use LinkedIn if your leads are majorly active on LinkedIn, or if they're active on Facebook, use Facebook groups. Share consistent value-packed content like tutorials, live Q&A webinars or sessions, or industry updates. Engage with members by answering questions and encouraging discussions or creating polls as well. And then occasionally share call to actions to make a call, especially after delivering high-value content. Again, it's really showcasing our expertise. Make sure that when they're reading a post from you in the group, they should be thinking, "Wow, this guy really knows a lot about our industry." Even though he doesn't, you know, he's not actually a roofer, he's not actually a dentist, but he still knows everything that's happening in the industry. He probably can help me with, uh, you know, with my business in the actual service that he provides. So make sure to help them with genuine value.

As a pro tip, use pinned posts or announcements to direct members to book a consultation or download additional resources.

To do: Create your follow-up strategy, which will take you 2 hours. Create a 3 to 5 email nurturing sequence, 2 to 3 hours. And set up your private group and invite leads if it makes sense for you. Not all leads are going to be active on Facebook, not all leads going to be active on School, on, on, on LinkedIn. So only create a group if it makes sense for you.

Now we have come to sales calls. We are so close to signing our clients and making that first moola money with our services. But again, most importantly, we're so close to delivering value to our clients. Now our lead has shown interest in us, in our services. How do we convert that interested lead into a paying client? And we're going to be doing that with the two-call close framework, which is a time-efficient structure that we can use to first understand the pain points, the current situation of our potential client, and then evaluate if we can even help them. And it gives us, it gives us enough time to do a bit of research and create a personalized strategy and presentation for that customer. We can also do a one-call close from the beginning. I would personally recommend, though, that you do the two-call close and then eventually switch to the one-call close once you have a structure in place.

So the first call is not there to pitch. It is only there to listen, understand, and diagnose their problems and see if we really can provide value. Again, value above all else. So let's have a look at the structure. First of all, we need to build or establish rapport. Let's start off with a casual, friendly conversation to build a connection. Keep this under one to two minutes. And then briefly reintroduce yourself, focusing on what you, focusing on what you do and how you help businesses like theirs. Not everybody who is on this call has, you know, um, seen your email, has seen your call DM, has seen your content. Some of the people on the call, if it's one or more, might not even understand why they are on the call. So you need to make sure that they understand who you are and how you help their businesses. Then we want to set expectations. So explain the purpose of the call. It's only there to understand their needs and determine if you are a good fit to help. You're not trying to sell them. And then ask questions. This is very important. Other than understanding more about their business, such as who, you know, how, what, how much. So who are they? Who do they help? Um, how, how do they help? How do they run their service? How, how do they run their business? How do they currently get their clients? How much? Try and find out how much money they're making roughly, which could be done through finding out what their service price is, uh, how many clients they get. This will help us understand if they can actually afford our services and how much, you know, they really need our services. Uh, in addition to that, there are three main pieces of information, pillars of information, you want to know, and this is there to build that emotional connection. People buy out of emotions, not necessarily out of reasoning. And those three pillars are: Number one is goals. What do they hope to achieve? Their timeline, and why is this important to them? Number two, problems. Why are they not achieving their goal right now, and what pain points are they experiencing? And number three, impact. What happens if they don't achieve their goals, right? What is going to happen if their business doesn't recover or if it doesn't fix this issue, which hopefully you can help them with?

And then after all asking all the questions, and by the way, I have a complete, uh, script in the Pro Call, any Pro Group if you want to join, uh, then you want to pitch call number two. So thank them for their time and explain that you'll use this information to, uh, research and create a customized strategy. And then book number, book call number two. After getting a verbal agreement, you'll book in the second call. Watch is still on the first call. Get that contact information, put it into the booking system, and directly send them the email. And then once they have confirmed it on the call, then you can leave.

As a bonus, create a short questionnaire with questions about their business, competitors, and any additional information that they would like you to consider, such as design references. This was actually recently, uh, proposed on one of our group calls by one of our students, and it's actually a great method to keep leads more nurtured, more interested before the second call. Because something that can potentially occur is somebody that hops on the second call wasn't there on the first call, such as a key decision-maker, and so they might have different visions or or, uh, ideas of their business in the future or pain problems compared to the people that were on the first call. And so it's important to make sure that everybody is aligned with their business, and you can do that by sending them a short questionnaire about some, uh, you know, key questions about their business. And therefore, for that second call, you have all the information lined up, ready to go, and they're all on board with it, and it's just going to make the entire process a bit easier.

Some pro tips: They should be doing the majority of the talking, 80% of the talking. You're only there to ask questions. And number two, record the call with tools like this. This is what I use, uh, TL;DR for all of my, uh, student calls, and it also gives you AI comments and AI notes, so you can quickly research, uh, some key moments that happened or you can ask, "What questions did my, you know, what questions did the client ask?" As an example, and it will show you exactly when they were asking questions and what questions they asked. Make sure though to ask for permission beforehand. And also, it's a great way to review your calls. You can either share this with a coach like myself or with a free group or with yourself, just, you know, rewatch the recording and see what you could have done better, especially for the second call.

Let's get into that right now. Call number two is the strategy call. This call is where we present our solution, handle any objections, and close that deal. It should take you around 30 minutes, maybe 40 minutes maximum, an hour. Before going on the second call, you will want to research, research successful competitors and see what makes them succeed online, if you haven't already done so in 1.3 Market Research in that section, or even in the SOP proposal, uh, section. And then adjust your proposal accordingly to your client, which means changing the title page, changing, uh, some, what was it, pain points or some goals they have. And I'll get that to that in just a moment.

So number one, the structure. Recall, recap call number one. After establishing basic rapport on the second call, we'll want to recap the three main information pieces: goals, problems, and impact. So you can say, um, something along the lines of, you know, um, "I just want to make sure that I completely understand what we talked about on the first call," and then you can say that, you know, "As I understood, you know, your business has been doing X, Y, and Z, but currently it's it's facing some challenges such as why, and ideally, in the next 3 to 6 months, you'd want to get to position X, but currently, X Y Z is holding you back, blah, blah, blah." Then you'll want to present your research. Share the research you've done on the competitors, highlighting what sets them apart and contributes to their success. This will show the client you've put a lot of time and effort into understanding the business. You can also do this separately or add this to your proposal, so everything is in one place, right? So as we talked about earlier, using Bonsai, for example, you can create a proposal, add your strategy and SOP, which I'll talk about in talk about in just a moment, and then in the beginning, you can present some basic market research with competitors, which means that the client now feels seen, right? These are direct connecting their competitors to them.

Then you want to present the strategy and proposal. So here you'll present your unique strategy, which you credit in your SOP and proposal section, and make sure to position your services as the bridge between their current challenges, right, which we just talked about here, problems, and desired outcomes. And this is where you show clear deliverables and timeline. Now, very important, before you show them the price, ask if they have any questions. And then, as a final question, ask, "Other than the price, is there any reason you wouldn't want to go forward with this?" In most cases, they will say no, or they might have another question. Once you've, you know, answered all the questions and they can say, uh, "No, other than the price, there is no reason I would not, you know, want to go forward with this." Now, the only valid objection they could have is the price, which makes the objection handling process so much easier.

And now we come to objections. The client might have some objections, which is where you would want to create a list of possible objections and how to handle them, right? So this could be through, "I need to think about it," or "I need to speak to my partner," or "It's too expensive." Pre-research, come up with some, uh, objection, you know, handling terms or phrases that you can write down so when you're on the second sales call, you can quickly have a look and say, "Oh, that's the problem. I got this. I can easily object to this and get that client to sign." Obviously, coming, coming at it from a place of value, you're not trying to scam the, you know, the client or get them to pay something that they don't actually need. You genuinely want to help the client succeed.

Then get paid to close the client. You will want to get paid on the call. So have a Stripe invoice ready prior to the call. And ideally, the client will sign a basic contract, which could be in the proposal, uh, which we created earlier, before the payment is complete to ensure that everything is legally binding, such as payment terms and timeline and deliverables in a very, uh, small basic section. And then depending on the service/package you're providing, uh, you'll want to get a deposit before you start working again, which could be 25 or 50%.

Pro tips again: Use tools like Bonsai to create proposals, contracts, and invoices. Focus on value over your, on exactly, sorry, focus on value and how your services solve their problems. Then focus on their goals and use their own words to emphasize, uh, how your solution fits. Build urgency by highlighting the risks of not taking action. Be confident and assume the sale. Do not leave the decision open-ended. Make sure you get a yes or a no on the call, but it should be a yes. And then recall the call, as I mentioned earlier, and then bring it to a coach or mentor like myself, uh, to get some feedback.

To do: Create the list of questions for your discovery call. This should take you one hour, or you can join the Pro Group and get them all for free. Well, not for free, but get them in a structured document. Create a rough script for the strategy call. This should take you around 2 hours. Practice both calls several times. And if you haven't done so yet, set up your templates for proposals, contracts, and payments.

What to do next? Congrats! If you signed a client, well done. Celebrate the win and move on to onboarding them smoothly. That's the next section, uh, which we will go over next. If you didn't close the deal, don't worry. Don't lose heart. Follow up with a thank you email and offer to stay connected through your email list or social platforms for future opportunities. Sometimes the timing just isn't right, and nurturing the relationship can lead to a deal later on. So nurture with value and testimonials and case studies.

Service delivery. We're almost there. We've almost completed the complete client process. We completed the foundation. We reached out to clients, and now we have closed a client on a sales call. Well done. It is now time to do the most important thing of why we created a web design business: to actually create a website, to actually deliver the service that we're providing. And so again, whoop whoop, you've closed the client. Well done. Now, everything that you set up so far, from crafting your offer to closing the deal, we are now ready to deliver some awesome results, some real value. Let's have a look at onboarding, and after that, we're going to be looking at service fulfillment and outsourcing.

So onboarding. A smooth onboarding process is the foundation of a successful client relationship. It sets the tone for the project, aligns expectations, and ensures all necessary information and assets are gathered. Regardless of the tools you use, the goal remains the same: to make the client feel supported, informed, and confident in the process. So tools and software. Before we look at how we onboard our clients, we'll need to decide what tools we use to do so, which will depend on personal preferences and available funds, of course. Again, hello Bonsai is fantastic. It's one of the best platforms out there. It's robust. It has everything that you need. As you can see, client management, it even has client portals, financial management, right? And project management as well. I would definitely make sure to check this out. It's fantastic, and it has again, proposals, contracts, scheduling, forms, time tracking, task management, collaboration, client portal, budgeting, invoices, everything. And also a ton of templates right here. Then we have GoHighLevel. This is great for automations and just general running your business. Uh, again, 30-day free trial with that link. And I would in general, maybe try and use GoHighLevel if you're not going to use it for the services, uh, of your own business, use it to manage your own CRM, manage, use it to manage your own lead, and reactivation and nurturing campaigns. Notion is for free, so you might as well use that as well. Uh, there's probably going to be a template coming out in the near future. Then Client Manager is pretty new. If you join the Pro Group, the Web Agency Accelerator, then you actually get 40% off of Client Manager, because we have a, and this is a great tool, again, it's pretty new, but it's a fantastic low-cost option that you can use as well.

So the process overall. The process is going to be very similar depending on what tool you use. Uh, obviously, the very small, integral details will be slightly different, but overall, the idea is the same. So client portal. Once you've chosen your client onboarding management tool, you'll want to set up your project and client portal, which is where you'll collect all the information and keep track of progress along with sharing updates with your client. This will make it seem very professional, by the way. Then contract and payment. Before you begin with the project, you'll want to ensure the client signed the contract, proposal, and made the initial payment, so deposit. Communication. Make sure that your communication channels are set up, which are the ones you're going to be using to stay in touch during the project, whether that be via Slack, WhatsApp, Messenger groups, client portals, or simply via email. Then a welcome email. Send a warm welcome message that includes a brief overview of the project timeline, how you're going to stay in touch for the duration of the project, and the next steps. If you're using a client portal, add a video that you've made to show them how to use it so that everybody's on board and knows exactly, you know, what they can expect with the client portal system, which is potentially going to be where you will share updates and where they can leave feedback as well. And so it's important that you've shown some, uh, tutorial on how they can use that.

Then the onboarding form. Very important. Create an onboarding form questionnaire with your chosen tool or gather, sorry, to gather information about your ideal client, about your client. This information will depend on what service you're providing and what type of business the client is running, of course, but questions can include: Why does your business exist? What is the story behind your business and the core values that drive you? Do you have a mission statement or tagline? What's your key message? Who is your target audience, and what?

Problems are they facing, plus a lot more, such as frequently asked questions that your customers ask, and some more again. I have a complete list, um, in the Pro Group. Uh, just make sure that you collect all the information you need to complete the project. So this will probably be a lot on services, on the history of the, of the client, of the, of the business. So again, really make sure that you're collecting all the information that you need to create the copy, to create the visuals, etc.

Then you can create a kickoff call. Schedule an onboarding meeting with your client to briefly go over the onboarding form. Right, this is a great chance to ask any additional questions you have and make sure that you've gathered all the information. Then explain how the rest of the service delivery process will continue and what they can expect in the coming days and weeks. You've onboarded the client. Awesome. At this stage, the client should have clear expectations of the project timeline, when they'll be receiving updates, and how you'll be, um, staying in touch with them. It's really important that the client feels seen and supported during this process because if they're happy with the onboarding stage, they'll be relaxed and at ease, and there will be a lot more confidence in you as a service provider that this project will go smoothly. If you kind of mess up the onboarding phase, they won't have a lot of trust in you. And so, be prompt and professional. Again, this will, uh, make the client feel, uh, taken care of and therefore more valued, uh, more valued. However, also make sure to set boundaries when it comes to communication in order to avoid unnecessary stress, such as, uh, not being in touch on weekends.

The to-do list: Choose your client management tool, one hour. Set up the tool and client portal, and then create templates for your welcome email and onboarding form.

Then we have service fulfillment. The entire journey from laying solid foundations and mastering client acquisition to seamlessly onboarding clients has been building toward this moment: delivering exceptional value to the clients we set out to serve. We serve them regardless of your service type: web design, development, SEO. A structured approach ensures consistent, high-quality outcomes. This section builds on the internal strategy or SOP we created earlier, um, offering a universal framework for efficient service delivery. And this is going to apply on the next section, Outsourcing process. This will depend on your exact deliverables, but here's an example structure you can follow. Um, and I mean, you will have already done this in 1.3 market research, in 1.6 SOP proposal, and 4.1 onboarding, but I want to add all of this in one process. You know roughly how it looks like and how it fits into your entire project timeline.

Number one: Define project scope and deliverables. Review the onboarding checklist, right? So ensure contract deposit are completed, onboarding form is done, and you had the onboarding call, and that all client management tools are set up. Reconfirm scope. So reestablish and confirm that the client's goals, timeline, and deliverables are aligned with the project milestones. Benchmark. If you're, you know, trying to rank on SEO, if you're tracking conversion rates, you want to track and document all relevant data in the beginning. How the, you know, what that data was before working with you, so at the end of the project, you can compare it and hopefully show them how much better your services have been and what an impact it has made for or to their business. Research and planning. Important market research, of course, if not fully covered during onboarding. Refine your understanding of the client, competitors, target audience, and industry trends. You can refer back to 1.3 market research and 1.6 SOP proposal. Then asset review. Assess all materials provided by the client, such as brand guidelines, existing websites, or market data, as received in 4.1 onboarding. Then internal planning. Create an internal project database with all assets, documentation provided by the client, of course, and research done by you. Finally, map out the project workflow, aligning tasks to team members, sorry, assigning team members or freelancers if outsourcing is involved.

And then we have concept and strategy development. Draft deliverables. So begin working on initial drafts, such as wireframes for design, campaign outlines for outlines for marketing. Then client feedback. Once that initial draft is complete, get some feedback from the client. And then, once approved, proceed to the next stages of fulfillment. And at this stage, if you have a guarantee, you could offer, you know, the 100% money back guarantee. Um, so if the client isn't satisfied with the first draft and they don't want to continue working, this is where that would take place.

Now we have implementation and execution. Execution. Follow your SOP or strategy. Very important. Again, make sure to create a very thorough SOP, um, for your services and execute with nothing but the highest quality, ensuring it meets these required standards. And of course, incorporate regular quality assurance checks, especially when outsourcing, to make sure that you know you're providing value, uh, with nothing but the highest quality. Updates. Keep the client updated on predefined key milestones, ensuring that you're informed but not overwhelmed. Share Loom videos rather than having calls that could save time. That's what I've used. Uh, clients have been really, really happy when they receive Loom videos where I show them the updates, the progress, instead of, you know, wasting 30 minutes or an hour on a call going back and forth. Um, depending on the size of the project, updates could be shared every two or five to 10 days. Then client review and feedback. Get some, uh, feedback. So present drafts or milestones, Figma files, Google Docs, or live previews only when they are ready to, uh, review for review, which minimizes confusion, confusion, and premature feedback. Right, if you're sharing a Figma document and the client sees it when you know it's still in like the, the second design draft phase, they might be confused of the direction or why it's, you know, not completed. And just don't share any until it's ready to get reviewed. Very important. And then iterate and refine. Once feedback has been received, uh, address it promptly while sticking to the scope to avoid scope creep. Make sure to clarify any unclear input as well. Right, some clients might not be very clear with their feedback. Make sure that you're clear about that and that you know you understand what they actually mean because going back and forth can be a bit annoying during a project.

Then final deliverables and handoff. We're almost there. Testing. Perform thorough checks to confirm everything is functioning correctly. Deliverables. Prepare all required assets, documentation, and tutorials, ensuring the client knows how to use or manage deliverables independently from you. And then launch. Present the website to the client on a call would be best and ensure they are satisfied. And make sure to ask for a testimonial, which they can do while on the call. So at the end of the call, you know, you can say, if it's alright with you, I'd love to get a, you know, short review testimonial from you that I can use maybe for my social media or my website. Um, you know, what was the, the main, uh, what was the best thing working with us, uh, etc., etc. Right, or, you know, did we exceed your expectations, blah, blah, blah, blah. And therefore, you can record the call. Again, make sure to record the call, and then you can use that to, uh, publish to social media or to your website, or you can use SRA, which I will add here actually. So I will add Senter, which is a great client review, um, collection tool.

Then post-launch support. Providing value after the project helps build long-term relationships. Support window. Offer a defined period, example of seven days, for free revisions or minor fixes. Then upsell opportunities. Introduce the client to ongoing services like maintenance, SEO, etc. Gift. Sending them a gift, um, after completing the project can be a very nice personal touch to end the experience with, with you. And this could be a dinner voucher, for example, or a handwritten note. A referral. After your support window, one to two weeks, for example, after the project completion, you'll also want to send them a quick check-in email, making sure that everything is working well. And this is a great opportunity to ask them if they would know anybody who, who could benefit from your services, as a happy client is often the best advocate for your business. So a referral. And then, of course, you can also offer to make commission. And benchmark comparison. After enough time has passed, revisit the data you collected before the project started, so conversion rates, SEO metrics, etc., that the client had prior to working with you, and then compare them with the ones that you currently have, hopefully having improved these metrics. You can present them to the client and create a detailed case study for your own website and really showcase that, you know, your services are actually valuable.

Then these to-dos are to, depending on your services, create templates and structure you can follow every project, but of course, this will be heavily dependent on your workflow. So no guide time here. This is similar to creating your SOP, of course. And finally, outsourcing. Outsourcing is an essential strategy for businesses looking to scale operations, but you, of course, know that what should we actually outsource, right? You can start by outsourcing time-consuming tasks such as research, admin work, etc. Then key service work such as design, development, SEO, etc. And finally, management aspects of the business, such as hiring a project manager. That is like one of the end goals, um, so you definitely want to build up towards that point, and that is where we then work on the business, not in the business.

So how do we find talent? Finding talent can be difficult, but here are a couple places you can do us, uh, groups. Use groups such as the free web agency accelerator or the Pro Group, um, have actually had, uh, multiple members work together in the Pro Group because they had similar services and similar niches. So again, groups, uh, smaller groups are a great way to find like-minded people and use their expertise and potentially even build partnerships. Then, uh, platforms. You can use trusted websites like Upwork, Contra, Legit. Let's go to Legit quickly. Here we go. So there are multiple different, uh, services you can use Legit for. Then Fiveer, of course, Fiveer Pro, which is what I would recommend instead of Fiverr. And yeah, like we said, Upwork or socials. So use Instagram, LinkedIn, etc., to research, sorry, search for freelancers, or once you've built a brand, you can create a post saying, we are hiring for a new SEO expert, for a new web designer, you know, apply to work with us. That's a great way to use your personal brand as well.

Some best practices: Roles and expectations. Provide detailed briefs, such as an SOP for each service, outlining scope, deliverables, deadlines, and expected quality standards. Then trial. Make sure you begin working with a client project, um, sorry, before you begin working on a client project, test out different freelancers. You really want to make sure that you have a good freelancer before you actually work on a client project. So create a mock project and send it to two, three, four different freelancers. It might cost you a little bit of money, but it's definitely worth it. Tools. Invite them to the same client management tool, of course, which you can use again with Bonsai, Notion, Go High Level, and a client manager. And then build relationships. Once you have found the right professionals, develop long-term partnerships to keep quality consistent and build a strong team. This is again going to be one of the best ways to grow as a business.

The final to-do: Identify tasks to outsource, which could take 30 minutes. Draft SOPs, templates, three to five hours, maybe a bit longer. And then search for talent, three hours, are ongoing. And that is it. Um, congratulations to all of you who have stayed through the entire video. I want you to do every single to-do on this. Make sure to go through the checklist as you can see right here. Uh, everything is noted down. Uh, make sure to go and have a look at all the tools and softwares, which will be linked below here as well. But what is the next step? The next step is, if you want to really grow as a web designer, get one-on-one help from myself, build partnerships, get direct help from other agency owners, then you can join the Pro Web Agency Accelerator. For any questions that you have, again, this really is for those of you who want to build a successful web design business and actually get feedback. This isn't for people who just want to join, ask one or two questions, um, watch some content, not be proactive. This is for people who want to join group coaching calls, hop on a one-on-one onboarding call with myself, ask questions, get a roadmap, help, you know, get a step-by-step plan in place for them, and actually execute on that. So if you're looking for that, if you're looking for an accountability group where we literally post every single day, this was just in the last, uh, two or three days, join the group. Um, if you have any questions or the, you know, uh, if the payment doesn't work on school, send me a DM on school or Instagram. And that's about it. I can't wait to see you in the Pro Group. I can't wait to see you in the free group. I truly hope that you enjoyed this course. There's a ton more content to come. So if you did like the video, I would really appreciate it if you like the video. Um, if you want to subscribe, awesome, that'd be amazing. And yeah, that's basically it. So I wish you the best of luck. I can't wait to see you wherever, you know, in the next videos, on on Instagram, in the course, and if you have anything specifically that you would like to see on the channel, comment down below, and I will see you very soon. Again, make sure to take action. I know this was a lot of information, so I want to go back to the very start right here, right? Take action. This is super important. And yes, you can believe in yourself. This is super important. Okay, yes, you can. And, uh, that's it for me. I hope you liked it. I would like some feedback in the comments. And the last thing, do not forget to maximize your luck. Bye. [Music]