Transcription
If you could only post seven videos a month to grow your following and make money, which seven would you choose? Now, most people pick the wrong ones. They either chase views or go fully educational with zero conversion strategy. And that's why they post 100 times and make no sales.
But today, I'm going to give you the exact seven types of videos that can blow up your business, not just with followers, but with actual clients, customers, and income. Because going viral is fun, but building a business that pays you every day, that's freedom. And I used to think the key was just, you know, post consistently and just give out value until I went viral, gained thousands of followers in a month, and made almost no money. And that's why I started tracking everything: views, engagement, and sales. And I discovered something wild. The videos that made me the most money weren't always the ones with the most likes. They were the ones that hit this formula. The videos that actually grow your business check off these three things every single time: They solve a problem; they position you as the go-to expert; and they spark an emotional reaction that makes people think, "How do I work with this person?" When your content checks off these three things, that's when it stops being just content and starts being a client attraction machine.
So, in this video, I'm breaking down the seven content types you need to be making right now if you want to grow and sell. And for each one, I'll show you the framework behind it so you're not just getting ideas, you're getting blueprints you can plug into your next post.
Now, let's get into the first video. And this one is criminally underrated. Number one, old way versus new way. This type of video builds instant authority because you're not just giving tips, you're changing how people think. Most people in your audience are doing something the hard way. They don't even realize it's slowing them down. They think it's the only way because it's what they've always seen. And that's where you come in. You show them the old way, the way they're used to. Then you flip it on its head with the new way, your smarter method to get results. A great example of showcasing this is this video from creator Tom Young's. In it, he exposes the old way of growing on social media, which was posting tons of educational how-to content, hoping it builds trust and drives sales. Then he introduced the new way, which was creating belief-shifting content that explains why something matters how to do it. Finally, he explains why it works better, because it attracts higher-quality leads who want transformation and not just tips. That video alone hit over 700,000 views. Why? Because it didn't just teach, it made people rethink what they were doing and realize there's a smarter way. And that's what this format is all about. When your viewer has that light bulb moment when they agree the old way doesn't work anymore, your new way becomes the obvious solution.
So, how do you actually make a video like this? Well, let me walk you through the framework I use step by step so you can plug it into your own content. First, call out the old way. Name what your audience is doing right now and why it's holding them back. For example, most people are posting tip after tip, but all it does is attract freebie seekers, not buyers. Then introduce your new way. Explain why it's better and break it down. Show how your approach leads to better leads, less effort, or faster results. Then add proof or an analogy. Use a short story or simple metaphor to make the idea stick. For example, I tested this method for myself and made $3,000 in the first week. Then the CTA, invite them to act. For example, if you're ready to switch to the new way, DM me authority and I'll send you my proven system. FYI, if you want all the frameworks I'm going to mention in this video for each video type, you grab them in the description below.
Second type of video to make more sales is the challenge video. Now, this video builds instant trust because you're not just teaching something, you're proving it. Now, here's how it works. You give yourself a goal, something your audience also wants, and then you film yourself trying to reach it. Simple goal, clear deadline, real results. It could be, "Can I sign three clients in three days?" "Can I grow a new account to 1,000 followers in seven days?" "Can I launch a product and make $5,000 with no ads?" One of the best challenging videos that I've ever seen is this one by Mino Lee. He challenged himself to see if a broke college student could make $100,000 a month. And he made a bet with his mom that if he was able to do it, she will allow him to drop out of college. What followed was 12 months of real tension, real motion, and real progress, from hitting his first $10,000 month in 46 days to moving to a new city to finding the closing sale that got him to $100,000 in a month. All of it was captured on video. And that single challenge video got over 1 million views, not just because of the end result. Because people were hooked by the story. Challenge videos work because they tell a story. They have a beginning, middle, and an end. They create tension: Will they hit the goal? Will it work? What happens next? That curiosity keeps people watching. And when they see you doing the thing you talk about, not just talking about it, they trust you faster. Even if you don't hit the goal, it still works because people respect effort and they learn from your journey.
Now, if you want to create a challenge video like this for your own business, here's a simple framework you can follow. First, set the challenge. Pick a goal your audience wants too. Something clear, measurable, and time-bound. For example, I gave myself 7 days to grow a new Instagram account to 1,000 followers with zero ad spend. Then number two, share the rules. Add constraints that make it feel more real and relatable. For example, I might try to hit a thousand followers with no paid ads, no shout-outs, just Reels and posts. Then third, show the process. Document the journey, what you did each day, what worked, what flopped, and what did you learn. Then fourth, reveal the results. Share what happened even if you didn't hit the goal. Talk about what changed and what you do differently. Then finally, five, have the CTA. End by inviting the audience to try the challenge themselves or reach out to get your system. For example, if you want to try this challenge, DM me the challenge and I'll send you the content strategy I use to make it work.
Now, the third type of video is the case study breakdown. If you want to make people say, "That's exactly what I need. How do I work with you?" This is the video to make. Here's how it works. You take a real client, customer, or project. And you walk them through how you help them get a result. Start with the problem, show the steps you took to fix it, and finish with the result. Here's a great example for my client, Michelle. She was working with a food delivery business that was struggling to scale. And in her video, she walks through exactly what she changed to help them from the brand visuals to the content, website, and systems. She shares a month-by-month breakdown of their growth from $0 to nearly $100,000 in a month in just 5 months and over $340,000 in total revenue. In her video, she walks through exactly what she changed from the brand visuals to the content, website, and systems, and she shares a breakdown of their growth to making over $340,000 in total revenue from her help. And that video didn't get a million views, but it did land her multiple high-ticket clients. And the reason that is is because it showed her work in action. And that's exactly what case study videos do. You're not pitching in these videos, you're proving. You're not saying, "I help people." You're showing them. And the best part, your viewer starts to see themselves in that story. Like, if it worked for them, maybe it'll work for me, too.
So, if you want to create a successful case study breakdown video that turns heads and lands clients, follow this structure. First, have a transformation hook. Start with a strong before and after statement that grabs attention fast. For example, Sarah went from posting every day with zero leads to making $7,200 in just 3 weeks. Number two, have an in-depth breakdown of the process. Walk through about two to four big steps you implemented to help get results. Now, number three, share the results. Share the outcome, the revenue, the orders, or the transformation. Go beyond the numbers and show what it meant to the client or person you helped. For example, in less than 30 days, she signed five clients and made $7,200, more than she made in the previous 3 months combined. But even better, she stopped burning out and got her weekends back. Then finally, number four, have a CTA. Invite the viewer to reach out or take action to get similar help.
Now, the fourth video you need to help grow your business is the founder story. This type of video builds deep trust because you're not just showing what you do, you're sharing why you do it. Most people online are just selling something: a course, a product, a promise. But your audience doesn't just want to know what you sell. They want to know why it matters. People don't follow perfect experts. They follow people who've been through it and have figured it out. And that's where this video comes in. You tell the real story. Not the highlight reel, not "how I made 100K," but the moment when things weren't working, when you were stuck, when you were lost, when you thought about giving up, and then what changed? It's like giving someone the missing puzzle piece to their own story. They hear your struggle and think, "That's exactly what I'm going through." And the moment they see themselves in your story, they start trusting you to help them change theirs. And that's why this works because it's not marketing, it's meaning. And people remember that. And one of the best examples of this is Personal Brand Launch's Founder Story video. She's known as the 19-year-old who built a $7 million brand. But the reason people connected with her wasn't the money, it was her honesty. In the video, she shares how she grew up in a small town in Wisconsin with ADHD, always feeling like she didn't fit in. At 15, she started a real estate business with her now husband. By 17, they owned a million dollars in properties, but she wasn't fulfilled. Her turning point came when she discovered short-form content and realized this is what she actually loved. She shut down the business, launched Personal Brand Launch, and two years later it's now a multi-million dollar agency. Now, this video didn't blow up because it was impressive. It worked because it was real, relatable, and inspiring.
And if you want to create your own founder story video, here's a framework you can follow. First, start with the struggle. Start with a relatable problem you were facing, you know, something your audience might be dealing with too. For example, a year ago I was posting daily and chasing trends but still barely making money. Second, the turning point. Share the moment you realize something had to change. Then three, go into the shift. Explain what you did differently, your new belief or approach. Then number four, share your mission. Connect your change to the people you now help. For example, now I help creators turn content into income without burning out. Then finally, number five, have your CTA. Invite the audience to take their first step, just like you did.
Now, the fifth video you need to make to help grow your business is deep-dive videos. Now, this type of video builds unshakable trust because you're not just giving surface-level tips, you're actually helping people understand. Most people in your audience are overwhelmed. They've heard a million different opinions, strategies, hacks, and hot takes. But what they really want is clarity. They want one person to take away all the noise and finally make it make sense. And that's where you come in. The deep dive is where you say, "Let's slow it down. Here's how this actually works." You take one topic, something your audience is struggling with. For example, in one of my deep-dive videos, I walk through how to build a business as a creator that makes more than a doctor and lawyer combined in just 10 steps. And I covered everything: building a simple, clear offer, using a content funnel to grow and build trust, automating content creation, setting up a free training, email list, and sales video, and turning it all into a passive funnel that works 24/7. Now, that video didn't go viral because of editing or fancy hooks. It worked because people felt like they were being handed a blueprint. And when you teach like that, you don't need to sell anything. Your content does it for you.
And if you want to do the same, here's a framework you can follow to create your own deep-dive video that works. First, identify the problem. Call out the real painful challenge that your audience is facing. For example, if you're creating content every day and still not making consistent sales, you don't have a strategy problem, you have a system problem. Then two, have a step-by-step breakdown. Walk through each part of your solution clearly and teach them how to solve it. Number three, share why it works. Showcase the logic behind your steps to make it make sense to them. Then number four, have proof or story. Add a real result stat or story to back up your steps and what you're talking about. Then five, have your CTA and with a simple next step like, "If you want the full system with templates and walkthroughs, comment system and I'll send it over."
Now, the sixth video you need to make to help grow your business is the big idea video. Now, this type of video doesn't just get attention, it shifts beliefs. Most people in your audience are stuck following advice that sounds right, but it's actually what's holding them back. They don't question it because it's what, you know, everyone says, and that's where you come in. You share one bold truth, something that cuts through the noise, and suddenly your audience pauses and goes, "Wait, I've never heard someone say it like that before." That's the power of a big idea. It challenges an old belief, reframes the problem, and replaces it with something that actually helps. Now, one of the best examples of this comes from creator Tom Nosk. In this video, he shared this simple belief that the biggest mistake creators make is not building an email list. Now, most creators are told to post non-stop, chase trends, and go viral. But Tom flipped the script. He explained that people aren't buying while they're scrolling TikTok in bed. They're laughing, zoning out, killing time. But email, that's different. When someone checks their inbox, they're at their desk, coffee in hand, ready to focus and ready to buy. That single shift in belief hit home for many because it wasn't just another tip. It was a reframe that made you rethink your entire strategy. And that's why big idea videos work. They don't just teach, they reframe. And when your viewers' belief changes, so does the way they see you.
So, if you want to make a big idea video yourself, here's a simple framework you can follow. First, introduce the big idea. Start with a bold, punchy insight that flips what your audience expects. For example, most creators don't have a content problem, they have a conversion problem. The number two, challenge the old belief. Call out the outdated advice that they've been following. Then number three, explain the truth. Now introduce your smarter, more effective perspective. The number four, use an analogy or example. Make it stick with a story, metaphor, or creator breakdown. The number five, have your CTA. Give them a reason to take action for the next step.
Now, again, I didn't want to make this video too long. So, if you want a more in-depth breakdown of each framework step by step, you can check it out in the description below.
Now, the final video you should be making to help blow up your business is the influencer breakdown video. This type of video builds borrowed authority. Perfect when you're still building your own results, but want to position yourself as a strategic expert. You take someone well-known in your niche, you know, someone your audience already looks up to, and you break down how they got the results. Not in a fanboy way, but in a smart, thoughtful, "here's what they did and why it worked" kind of way. It's kind of like you're the play-by-play commentator. You know, they ran the play, but you explained why it worked. And that's powerful because even if you haven't hit their level yet, you're showing your audience you understand the strategy behind success. It shows that you understand the game and that you can reverse-engineer success. Now, one of the best examples of this is this video by Ryan Toe. He analyzed how this creator, Anna, built a 170,000 following and sold out her merch by mastering storytelling, creativity, and brand identity. But here's the key. The video wasn't about Anna. It was about Ryan's ability to spot the strategy. And that's the power of this format. Even if you haven't hit that level yet, you show that you understand how the best do it. And that makes people trust you with their brand.
Now, if you want to create your own influencer breakdown video that builds expert status, here's a step-by-step framework you can follow. First, introduce the influencer. Pick someone your audience looks up to and tease what they've accomplished. For example, "Here's how Anna built a 170,000 following and sold out her merch using a strategy most creators totally missed." Then, number two, highlight their results. Show what they achieved clearly and quickly. Then, three, break down the strategy. Pick two to three things they're doing really well and go deep with it. Then four, explain why it works. Connect the dots and show that you understand the psychology and system behind it. Then number five, have your CTA. End by tying it back to your offer and inviting the viewer to take the next step.
These seven types of videos can blow up your business, not just with views, but with real growth, followers who trust you, and content that actually converts. If you want to learn more about how to create content that grows your business, click the video linked in the description. I break down my full system I use step by step. And if you want access to all the video frameworks I shared in this video, those are in the description, too. Now, go make content that sells, and I'll see you in the next one.