Transcription
Is my LinkedIn inbox. Every single message looks the same. Boring, lengthy written messages that do not capture my attention.
In order to execute this strategy, all LinkedIn that nobody else is doing, you need to be a first-degree connection with a prospective buyer. If you aren't a first-degree connection, send over a blank connection request. Yes, the flat connect request on LinkedIn with no message has the highest conversion to getting accepted by a prospect.
LinkedIn Sales Navigator isn't needed, but if you have LinkedIn Sales Navigator, when you're searching for leads to send a blank connect request to, make sure you toggle "posted in the last 30 days." These are prospects that are active on LinkedIn. If they're active on LinkedIn, there's a higher chance they're going to accept your connection request because they're going to see it.
When a prospect accepts your LinkedIn connection request, in two to three business days, go to their profile on the LinkedIn app on your smartphone and click "message." Once you click message, in the bottom right-hand corner, you will see a paper clip. Click it. That's going to provide six options. Click "take a video." This is going to open up a recording screen for you to record a one-to-one personalized video prospecting message to that prospect on LinkedIn. You will have up to 60 seconds to record. Shoot for 30.
Here's an example of what to say in a potential video: "John, I noticed you folks are growing like crazy. 62 new job openings on your website, awesome stuff. And based on your LinkedIn, it looks like John, you're the person responsible for getting devices set up for new employees at onboarding. Open to learning about a few ways that might not be on your radar to get new devices set up within a couple minutes where nobody on your team, for you, for example, has to physically touch a device ever again to get it set up for an employee. John, appreciate you watching the video. Have a great day."
No need to start the video by saying, "Hey John, my name is Matt." John could see my name is Matt because Matt McNamara is listed right above that message. So if I started the video by saying, "Hey John, my name is Matt," that's a waste of time. Start the video with an observation, whether it's on the company website they work for or their LinkedIn profile, some sort of observation, personalization that you could tie back to a problem, a problem that you solve. That video message is going to immediately stand out because I'm betting that John's LinkedIn inbox is all lengthy, boring, written, spammy, salesy messages. He's not getting a video message like this.
And if John doesn't respond to my video message in two to three business days, I'm gonna send a written message and say something as simple as, "Looks like my video completely missed the mark." That right there is a great follow-up to elicit a response.
If you're camera shy, if you do not like seeing yourself on camera, this might not be the strategy for you. But a different strategy that will immediately stand out in a LinkedIn inbox is a voice note. So if you go into a LinkedIn profile, if you click message, in the bottom right-hand corner, you will see a microphone where you can record a voice note and send that to a prospect. I would send the same exact message that I sent via video over as a voice note. Again, prospects are not getting a voice note, they're not. They're getting written messages. Guys, this has a 40% conversion rate if they actually listen to it because they have to be active on LinkedIn to even see this. It's a 40% conversion rate to a meeting. 40%. Nobody else is doing this.
Start executing this strategy right now. And once you get prospects on the hook, watch this video right here. It's my complete discovery script from start to finish that has gotten me to a 40% close rate in 2023. Thanks for watching, guys. We appreciate it.