Transcription
We've built four YouTube channels, one to over a million subscribers, and we're helping dozens of creators build channels that actually make money. If I had to start over with zero audience, knowing what I know now, this is the exact road map I would use to launch a profitable channel.
So, step one is when we develop our channel strategy. I think that the worst advice out there is to just pick a niche and start posting content. And to understand why that is, we have to revisit how the algorithm actually works.
So, if you're a brand new channel, your channel has no data before. So, YouTube doesn't really know who's going to watch your content yet. So, the first thing that it actually does is picks a few people based on like the metadata of your content of who to show it to.
So, let's say you're making a channel that helps business owners. We have the blue people here. These people are they're restaurant owners. So, they run like a brick-and-mortar physical location trying to get people in to buy their food. These pink people SAS founders, right? They're building software. And then these yellow people over here. They sell online courses. They're all running a business. So YouTube suggested this video to all three of them. That's an impression. They saw the video on their page, but only one person actually clicked on it to watch it. So this was a good match. And that sent signals to the algorithm like, "Hey, we need to find more people like this. We need to find more blue people."
So what happens when you publish your next video, right? Let's say your next video is about how to get customers into your restaurant. It's going to try to show it again to this person. And now it's going to think, can I find other people who are like this blue person? And so YouTube's going to try to show the video maybe this crowd. The blue people, they both own restaurants. So they're going to want to know how to get more customers into their restaurant. Whereas this person, what was it? The SAS founder. The SAS founder doesn't have a restaurant. So he's not going to care. So they're not going to click on the video. They're going to fall off. But now YouTube is seeing, oh, I'm getting more signal that this is probably the better fit audience for this channel. And it just keeps going like this. Now there's a third video. Now it's going to show it to these people and all these people are going to click on it on site. This that's just perfect content market fit right there. And it's not even going to really try to show it to the SAS founders or the online business or the online course creators or whatever because it knows that they're probably not going to click on it.
So your job when you're making videos for your channel, basically the same job as YouTube algorithm. Your job is to predict what is the next video that this group of people are going to want. So if you understand how the algorithm works, it actually makes creating a channel strategy so much easier because all you have to do is just make videos for this person, right? Like this exact person, which is opposite of what a lot of advice out there to pick a niche and make content. Everybody here is in a business niche. These are all business owners, but not all of them want to watch our content. And so if you try to make content that's very broad and for all of these people, it's not likely that they're all going to keep coming back. The algorithm is not going to really know who actually wants to watch your content. So the more specific you can get, the faster your channel actually grows.
It's also a lot easier. If we had to start over, I would not think about the niche at all. And I would focus instead on what is the transformation of the person you're trying to reach. Right? We throw that word around a lot, but people ask us like, "What does it mean to focus on a transformation?" You're basically teaching someone how to go from point A to point B.
>> Yeah. Basically the way I think about transformation is that you want to transfer something in the form of either skills or beliefs, right? You want to change their mind about something and you want to give them skills so they can do something different. So transformation really you're helping someone do something differently. That's the whole point. So quickly some examples of that. Let's just use this one really quickly. Instead of saying I make content in the business niche, right? I help sushi restaurant owners get more customers. That is very clear transformation what they're going to be able to do and how they're going to think differently about where do I get my fish from. that channel is so clear and if I was a sushi restaurant owner, I would come back there. This is like the most important piece about YouTube is really knowing who your content is for. And we actually made a free AI tool which you can find a link in the description below. 10 minutes, it's going to give you a very clear transformation based on your skills and your experiences.
So now that we know the transformation of our channel, the next step is what kind of content do you make for that person, right? Which brings us to step number two. So, if these are stepping stones to go from point A to point B, then what these all represent are big problems that people may run into if they're trying to go down this journey. If this channel is for restaurant owners, then what are the big problems they're going to encounter on their journey to building a profitable business? They're probably going to need customers.
>> Definitely should make videos about how they can get more customers.
>> Yeah. How to make better tasting food.
>> Yeah, probably have to make videos on how to make better tasting food.
>> They probably need to get ingredients at a cheap price. I guess what you're trying to say is each of these people who are watching this content, if they are actually trying to build a restaurant, they're going to run into, oh crap, I need to get better customers. I need to make my food taste better. And so if they see your videos, they're going to watch them because you're helping them solve that problem. So all of these steps are actually just problems that they have. And your videos should just help them solve that problem.
With that in mind, I think that the smartest type of channel if you want to make money from YouTube and you also want to find the algorithms fit for your content is to make educational content because educational content literally is designed to teach someone something to help them solve a problem. It's the easiest kind of channel to make too. And I think this is like a really good like filter to run through. Only make videos that help in one of these steps. Clients see this all the time like, "Hey, I want to make a video about like a vlog of my time going to this event and talking about my experiences." And I got to reel them back. like, does that solve one of these four problems? If it's a no, then don't make it. Otherwise, you're going to like, again, going back to the algorithm, you're going to confuse the algorithm. You're going to be like, is that video for this person who wants to vlog stuff? If it then you're going to get them in to watch now, and then the algorithm is going to try to show it to more of those people, and then it's going to be confused. The smartest thing you can do is just keep hammering the same stuff over and over and over.
To your point, though, like if you're making YouTube videos, you are on some level a creative person, and so you want to have more variety. You want to show you're a more well-rounded person, right? So then what do you do in that case?
>> I mean like I'm totally okay with being creative and exploring different formats, but you have to give them the solution to the problem they have. As long as it's doing this job and this person still would get value out of it, then you're on the right track. But if it doesn't do that, then it's not like if this business owner here made wanted to make like a I want to help these business owners be more productive, they can do a video about being more productive if it helps this specific person be more productive.
Now, a lot of people do want to be creative, though, and they're going to get bored with making the same thing over and over and over. So, what would you do in that case? Just because these are the four steps doesn't mean that you only talk about four things. It actually means that these are the four starting points. Something we teach in our program called the tree method. These are like the four starting branches, but underneath these, there is unlimited topics. So, let's say this first branch here, how to get more customers for your restaurant business. There are so many different videos that you can make on this branch. How to get more customers through YouTube. How to get more customers using AI. How to get more customers through word of mouth. The list goes on and on. If you're really good at what you do, you can talk about this topic for hours and hours and hours for hundreds and hundreds of videos. And as long as it's still connected to this main branch, then it's still helping this target audience. And even to that, there are multiple permutations for each of those that you set too. If you want to help someone get more customers through YouTube, there are many different types of videos that you can create that show someone you can help them get customers through YouTube. You can bring like one of your clients onto your show and then help them like with a coaching session. We call that like a fixer. This is the best kind of video editing style to get customers. This is the best YouTube channels to follow for getting more customers. There's just infinite amount of content in every horizontal that you can make too.
>> But not all content is created equal. The better question to ask is which content would your audience actually click on? And that brings me to the sponsor of today's video, One of 10. I have been using one of 10 religiously on this channel and all of our other clients channels for the past 2 years. It allows you to discover videos that are overperforming right now on YouTube, which are called outliers. More on that later. Let's say, for example, like that sushi restaurant owner in one of 10, I can search the keyword best way to make sushi and find only the bangers. I can also click on filter and organize it by outlier score, views, subscribers, and how recent the upload was and narrow my search even further. And this is my favorite feature by far. If you find a cool idea, you can click on similar titles or thumbnails and find more similar ideas to that one or use Niche Explorer to see other similar channels and become an expert in your industry for what's hot right now on YouTube. So, if you want to spend less time guessing what actually works on YouTube, then check the link in the description below. You can get a 30-day trial of 10 of 10 for just a dollar.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three.
So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this.
So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to you have to serve tuna, right? This person you you have to serve alakor or whatever it is." So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and actually contribute something to the conversation. And by contributing this means that you're adding something new.
Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice nice lifestyle and still make this big positive impact." a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell has a different one, Dan Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation.
Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that that free tool that we that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for.
So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff.
>> I wouldn't say it doesn't matter. It's just in the wrong order.
>> right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay.
So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package the video. Next, you script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook of the video, the actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like?" Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude, who cares? What is it about? What is the idea of the video? What what what's the title thumbnail going to be?" And they're like, "Oh, like I'm I'm going to go film this and do this." I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch."
So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up.
So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very data-driven way. We've found that creators who focus on data-driven approaches grow way faster, make way more money, and also build good systems so they keep doing it for for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel.
What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now." Like, they're not waking up in the morning thinking, "This is going to solve all my problems." What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well.
So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shots of you in one day in one spot and then just kind of reuse those same ones over and over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1.3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself." You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10.
>> So, this is the backbone of your