Transcription
Today, we're going to make seven days of social media content in seven minutes using AI. At least, we're going to try to.
Now, I know everybody thinks that AI-generated social media content sucks. And that's because it usually does. And the reason why is because people try to copy everybody else, and they talk about themselves, or they just talk about random things that no one cares about.
You know what works really well? Stories. And the crazy part is that the stories should not be about you. They should be about totally random people. So, I'll show you how to find them and turn them into awesome content in a second.
But first, why do stories work? Well, there's this one study done by this company called Motista that figured out that stories increase emotional connection to a brand. And that emotional connection can lead to people being worth 306% more over the course of their lifetime as a customer.
And then this other study was done where these dudes at Hill Holliday, which is this research company, did all this research and pretty much like found that stories always work, period.
Now, hopefully, this isn't too blurry for you, but they tested product pages for wine, which is like, "Here's some wine, and here's the tasting notes, and whatever wine stuff people talk about." And then they tested another version where it said the same thing, and then it was like, "It was also grown by old Crazy Eddie over there, Crazy Eddie's House of Wine." And, uh, totally real winery, by the way. And, um, yeah, that increased the value and sales price of the wine by like 6%.
And the strange one is where people like put these fish-shaped spoons, try saying that quickly, on a video for sale on eBay. And without a story, it sold for $42.83. But they put a random, made-up, fictional story in the next listing, and it sold for over $70, which was like 64% more.
In fact, if you check out this website, significantobjects.com, there were these journalists, and they did all these like experiments like this one. I think this was their all-time winner where they took a globe and they sold it for $197.50, but they bought it for $149. And all they did was they attached on eBay, I guess, pictures of this handwritten story that has nothing to do really about the globe. And it's not real, and they didn't pretend it was real. So, it's just like a fictitious story. And, um, I don't know what the profit margin is on that, math not being exact science and all, but it's a lot more, $1.49, uh, you know, versus $197.50. Crazy.
And I've seen the same results with my own social content. So, I just do it through this little chunk, May 1st through August 31st. But look, the number one post from that time period. This is a story about a dude, not me. Another story about a dude, not me. This is a story about a famous sales letter, not written by me. This is a story about an interview that I saw, not me.
And then here's the next month, September 1st through October 31st. And we've got this is a story here, and this is another story right here. Again, nothing to do with me. Here's a story about me watching a video somewhere, not about me.
And then here's November 1st through December 31st last year. Look, here is a story right here, and another story. And it's just, dude, stories work. None of these are about me, which is awesome because nobody cares about me. They probably don't care about you either, which is good because there's no pressure to be cool. They care about themselves and how they can get the results they want to get. So, our stories need to be relevant to that.
But where are they? How do we find them? And how do we make them sound cool without making stuff up? Funny, you should ask. I'll show you. Number one, you get AI to find them for you. Um, number two, you can get them from YouTube videos. Okay, let's get into it.
So, I'm using an AI tool called Ojoy. And the function or feature within Ojoy we're going to use to find the stories is called Project Papion. It can help you do all kinds of stuff. It's basically like Claude, if Claude was all hopped up on steroids and, you know, raring to go. So, we can just say something like, "Hey, look on the internet and find me the most interesting and weirdest stories about people who were successful in online marketing that were selling information products like courses or whatever, and make sure they're credible sources."
Okay, so randomly found this thing, "The Universe Guru Making $350 to $400 Grand a Month." Okay, awesome. So, let's see what that's all about. "Tell me more about the Universe Guru and give me some links to your sources, please."
Okay, so it showed me all the sources, and here are the ones we're going to use. Okay, so how do we take this without having to read it all and turn it into content that we can use? Funny, you should ask. I'll show you.
All right, check this out. Now, I've written you this prompt here, which is like kind of common sense, but I'm just going to copy it, hopefully, and paste it over here, and then we'll use it in Ojoy. So, Ojoy's got this other feature called Project Sheepard, and I'm going to paste our prompt here. And I'll just go through this real quick so I can live up to my short video promise here. All we're doing is saying, "I'm going to turn this into social media content. Tell it who your audience is. Tell it what they want, and say, 'Read through the story. Find everything interesting and related to what they want. Brainstorm how to tie the story to actionable lessons.'" So, it's going to help me figure out how to create something valuable out of this story.
So, I'm going to paste all of these stories in here. And notice I'm not reading them. I'm just copying and pasting everything from the web page because I'm professional like that. So, there's three stories in total. I do think that two of them might be kind of s. So, this is cool. It's read everything and it's done its job.
This is not the content, by the way. You want it to be more than just a story. You want to give some tips to the reader or viewer on how they can like do some stuff to get closer to where they want to be. You know, be helpful and friendly. And this is what's going to separate your stuff from the stuff that sucks. We're not going to just use AI. We're going to use AI plus HI, which is human intelligence. So, you're going to have to put a little bit of your own knowledge in here.
So, what we're seeing is essentially, according to this all the research here, that she's primarily on one channel, which is YouTube, and she makes videos and stuff on YouTube. Now, we have a pretty good indicator here that she makes a lot of YouTube videos, and I bet some work more than others. And in here, she says that she is really big on simplicity. All right.
So, here is the content or the spin on this that I'm going to tie back into it. Okay, I want this to relate to AI copywriting and content creation, and I want to put some actionable advice in my content. Um, which is basically saying, "Hey, you know what would really work is if we figured out what video topics and themes performed the best and then just used AI to help us script a whole lot more of the same thing that was working." All right, so that was that.
And because we want to get more than one post out of this stuff, I'm going to add a couple more like ideas where I can add value to this story, like this. Another thing, uh, we should include, not necessarily all in the same post, but she mentions simplification. And we could take our sales page, give it to AI, and say, "Okay, take a look at this. See how it could be made simpler, and see how it could reduce buyer friction." Now, she is building a lot of goodwill with her existing audience, so she's doing a lot of pre-selling. So, I could also use that's directly related to creating content, content, and copy with AI is to point out that she's building a really good relationship with her audience. So, she's creating the right type of content. And if you want to know the right type of content to create, just answer these simple questions: Who do you want for your customer? What do they want? And how can you help them get it? And the answer to the third question is everything that your content should be about.
Okay, I just asked it to outline like a medium, mid-length Facebook post written. Okay, so it's going to write a rough draft for me. This is a big secret with AI, copywriting, content creation, whatever. Never care about what the rough draft sounds like. We're going to just make sure it's factually accurate. Then we're going to make it sound cool later.
Okay, cool. So, here's our rough draft. And what I'm going to do now is I'm going to say, "Okay, great. I want you to read through the entire story, read through our entire conversation, and then see if you can come up with at least seven different posts taken from the content of this story. Don't write them all. Just give me like the big idea, like the title or whatever, and then, you know, two or three sentences of what the post would be about, and a sentence or two of like what the relevant lesson that we could share would be."
Okay, cool. It gave me eight ideas, and we're going to make these sound cool in just a second. But let me show you the other way to find stories as well, which is YouTube videos.
Okay, so our other method was to take a YouTube video and use that as our source of inspiration. Now, again, you probably already know this, but we're not like plagiarizing anybody here. We're just telling the story of what we learned and then giving our own spin on some stuff that can make it valuable to them.
So, if I can ever learn to copy and paste. There we go. I'll go ahead and paste that transcript here. Now, I have the same prompt that I gave you earlier. And all I'm doing is I made one little sentence here at the end, which is, "I have software that helps people write stuff with AI, but I said it better." Okay. So, there's the transcript, and away we go.
Okay, so it read through the whole video transcript, and man, I think this is a killer video, by the way. So, this is worth watching. Here it is. It's called "Learn Copywriting in 76 Minutes" with this dude Harry Dry, and it is on the channel called David Prell. Not How I Write. David Pell. Anyway, just want to give credit where credit's due there. Looks like some darn good work if I've ever said so myself.
Okay, so there's a ton of stuff in here, and I don't want this video to be a thousand years. So, what I did was I just went through like the first, you know, couple of lessons in here, and then I just told it what I would say to augment those, like, "How well, here, I'll just show you. Here's how I would contribute to this video content to make it related to AI copywriting and to be helpful to my audience."
So, number one, this is what I said, you know, when he's talking about using facts. Okay, here's how to use AI to find facts and make them cool. Then for the "Don't talk only" point rule, good AI to find before and after case studies. Even if it's not about your product, it could be about your ingredients or your process or whatever, as long as you're upfront about it. Conflict in every piece. I said, "Use AI-researched, um, how competitors help people get results, and then create the conflict." Like Ojoy, for example. Most people use AI to like memorize all these, you know, latest viral hook prompts and all that stuff, and they get generic garbage. Our tool sounds like you because you just talk to it. It actually captures your voice and so forth.
All right, so I'm not going to go over a billion of those because I don't want you to get bored. But what we're going to do is we're going to say this. Okay, every post that we're going to make as a result of this YouTube transcript is going to be, "I saw this YouTube video, had this dude in there, and then here's one of the things he taught, and then we'll do a little explanation, and then, you know, I thought it was really cool, and here's how you can use AI to kind of implement what this dude's talking about," and that's the whole post.
So, with that said, I'll just tell it to write me a rough draft of one post. We don't want it to be long, between 200 and 500 words. The call to action can just be, "If you want to try ojoy.ai for free, because it does all this cool stuff, you can." Cool.
So, here's a 398-word post. Remember, we don't care about the rough draft yet. We can make it sound cool in the next step. But what we'll do here is, "Great. I want you to give me eight post ideas from this interview, and each one must contain a lesson from Harry and a corresponding lesson from me. Just give me the big picture, and what the lesson from Harry is, and what my lesson is."
Okay, sweet. So, it's given me eight. And our other conversation about the Universe Guru lady also gave us eight. So, that's 16. So, let's like jump to the next section and make these sound cool and then compound them, 'cause we can turn each post into a carousel post, and a written post, and a video script.
So, here's how we're going to do it. Remember earlier I was like, "Hey, don't worry about how it sounds yet." Here's why. So, what we're going to do is I'm going to say, "Write me a rough draft for the first post and keep it super simple. Write at a sixth-grade reading level. Don't make it any longer than 300 words."
Okay, cool. So, it wrote a rough draft. It's moderately good. Now, the cool thing about Ojoy is we can train it to write like whoever. So, check this out. "Hey, I'm going to give you a sample of some of my social media posts. And I want you to read every single word of them. Analyze my vocabulary, my diction, my pacing, uh, the whole nine yards, and then train yourself to write exactly like me."
Cool. So, now it knows how to write like me. And I'm just going to say, "Okay, cool. Rewrite that rough draft. Make it sound exactly like me. Cut out anything unnecessary and format the text. So, include plenty of line breaks and stuff like that so it's easy to read. Be sure to make it sound like me."
Great. So, it made me a sweet one about that. That actually doesn't really need any editing at all, which is awesome. I might would put some emojis or something in there. Um, but not too many. Let's do one for the Universe Lady, and then I'll show you how to turn these into video scripts for Shorts or Reels or whatever you want to do.
Okay, so I just trained the other conversation about the Universe Lady on all my social stuff. It's ready to write like me, and let's just try this out. Okay, cool. "Rewrite that first draft you wrote a little while ago and write it just like me. Simplify it as much as you can and make it formatted so it's super easy to read."
So, sweet. Now we've got one for the, uh, this lady, Mina. So, let's take this. We'll take this post now. And of course, we could do all eight, but you get the idea. And let's turn this into a video script. Check this out. "I want you to turn this into a video script. I want it to sound exactly like me. And I want you to use the 'but therefore' framework to keep the viewers engaged."
And now we have a video script. "She makes $400 grand a month with only 78,000 YouTube subscribers. Most people think you need millions of followers to make that kind of money. Here's the thing though. This lady proved them all wrong. Her name is Mia. She's called the Universe Guru. She's the number one seller on Thinkific, making $4.8 million a year. But here's what's crazy. She does everything the experts say not to do. No fancy funnels, no complex tech stack, no email list for years, just YouTube videos or the links in the description. She even admits, 'I've been repeatedly told I do everything wrong.' So, what she do differently?" See how that's engaging and like keeping the curiosity going? So, that took like, whatever, however many seconds.
So, now let's wrap it up and make one more type of post, which is a carousel post. Those work really well on Instagram, and Ojoy can do it for you. So, I'll start by copying this post here. And I'm in another tool in Ojoy called CarouselMaker. And I just say this: "Hey, take this social media post and help me turn it into a carousel. Outline it for me. Don't make any images yet. Just show me the outline for each slide in the carousel."
So, what Ojoy does is it'll read that one post and it will like outline little slides for our carousel, and then it'll make the actual slides. "Please create slide number one for me." And here's our first slide. So, we will just say, you know, it takes, by the way, like two minutes or so to make a slide. So, you could make these in Canva if you want to, but, um, we can just say, "Hey, make the second one, third one, etc." Download them, pop them up to YouTube, or rather Instagram and Facebook, and now we've got carousel posts, and we have long-form written posts, and we have video scripts all from each thing that we got from just taking these pieces of content and not even making up stupid stories, just saying, "I saw this thing. It's cool. Here's what it's taught, and, you know, here's another thing you can do to take it to the next level."
I'm telling you, man, that stuff works really, really well. And if you want to see how well it works for yourself, go to ojoy.ai, take a free trial, make some content, have yourself some fun, and if you like it, keep using it. If you don't, then don't. It's a free trial. You'll never be billed if you just cancel before the trial's over.
All right, thanks for watching my stuff. Pretty sure we went over seven minutes, but I'm not going to re-edit the intro, so yeah, you got me. I get a little excited. What can I tell you? I like teaching this stuff. Okay, take it easy.