Transcription
Good morning TikTok affiliates and content creators. So for your class today, we will be talking about your content mapping and storytelling. Ayan. So before we start, please make sure that you have a copy already of the updated blueprint, which is the blueprint for February 2025. So, our past blueprints are no longer available. They have been placed in the trash and will be removed from Google Sheets in a few days. Okay? So, you can copy it, you can download the videos that are in Google Drive. Those that are linked there, go ahead. But moving forward for February 1 to 20 to um February 28, 2025, this is the new blueprint that we will be using. So, just in case you don't have access to this blueprint yet, all you have to do is to go down to the video before this one that I uploaded. It says "Feblu" and there I put the step-by-step instructions on what to type in your browser. Okay.
So, when it comes to shooting videos, I will repeat, we have guidelines that are in the announcement of the blueprint tab. You can see there what you can do to watch the video in sub-only. Usually, you just need to clear your cache and cookies, and then clear your downloads and refresh your internet. But sometimes it's really a device issue. That's why I also provided you with a video in Google Drive. So, really, everything you need is here. Okay? So, don't be persistent with your questions. Everything you need. All you have to do is to follow simple instructions. Okay?
A few reminders before we start. Again, everything that is here in sub-only is for your eyes only, guys. There are those who have attempted to screenshot and screen record. And unfortunately, their TikTok affiliate accounts have been restricted. I cannot do any magic or ask TikTok to reinstate those accounts. So please, please be careful. Okay? I am very lenient with you if you need a copy. As long as you are subscribed, within that specific month, you have access to the blueprint, right? And also to the videos that I upload, even in Google Drive. So, that's it, be very, very careful and please do not re-upload any of the videos that you found here in our um sub-only. Do not upload them to TikTok, okay? No? What I am telling you is very, very forbidden. You will be banned immediately. Okay.
So again, um this video might be longer than I expected. Um so grab a drink and also um get some snacks. This topic is very, very close to my heart because this is the type of topics that I usually train my social media managers. So, just so you know, this topic can be used not just for TikTok affiliate, but if you're someone who wants to like um increase your skills as a content manager or a social media manager, like you want to use this as experience for applying for jobs or virtual assistance and social media marketing, then this topic will really, really help you a lot. So, guys, let's go. By the way, again, go to the tab. In your blueprint, it says "Feb 2 um content map." That's the tab you should open, and I put the link to my Canva there. So you can see this so you can follow along with me in this video. You just need to click that link that is in that specific tab, and then it will take you to my presentation in Canva. All right, let's go.
Okay, so again, go to your blueprint and open your Canva link. And then you will see there "content map and storytelling." Okay? So, you don't need to sign in to a Canva account. All you have to do is to click the link on your blueprint, and it will take you here. All right, so we start, I want to ask a question. Think about it now, like what are the usual problems that you have as a TikTok affiliate, and what are your limiting beliefs, like what are your beliefs why you can't create your videos correctly or your content creation because by the end of this video, of course, I have a goal, okay? So let's go to slide two. At the end of this video, my goal is that you should be able to improve your content plan, organize your content timeline, identify your content pillars, and of course, hopefully, you will become more confident and more empowered as a content creator, social media manager, or TikTok affiliate. By the way, guys, this presentation is just 11 slides, but I promise you, you will learn a lot here. I think this is the class that I am most excited about because all of my experience as a social media manager, I put it here. What I learned when I worked in advertising agencies, you can apply it. So this lesson actually is not just for TikTok affiliates, but also for those people who might want to jump career paths, like into marketing and social media marketing. Getting to know what to improve on your content is a very, very high-valued skill as a social media manager. So let's go to the next slide.
Let's identify first, what are the challenges of current TikTok affiliates that I see here, no? We are now on slide 3. So when I coach, the comments, the videos that tag me, these are the common problems that exist, no? They say, "I'm not creative." That's why they don't want to be TikTok affiliates or they can't produce good videos. I'm not creative. I don't know where to start. This is the most common, especially for new TikTok affiliates. You don't know where to start, really. And what else? I'm not good at editing. So we're not like Tito Drew. No sound effects like that. I don't want to use other apps. What else? I don't want to show my face. Oh my, there are so many of those. You really don't want to show your faces? What else? I'm not that confident. And this is the top, I think this is the top. I don't have time. Okay. So guys, all of this are just your excuses. Okay. I see it as excuses. Um, I see it as just your limiting beliefs so that you can't do what you really want to do. Because you're overthinking too much, no? You haven't even started. You've already said so many reasons why you can't do it when in reality, you can do it and you should be able to do it. Okay? So, as of this moment, guys, remove all of that from your mind. Okay? You're not creative, you don't know where to start, you're not good at editing. You don't want to show your face. You're not confident, and you don't have time. Because if you believe that this is true, then I'm going to tell you right now, you are just wasting your time. Affiliate is not for you if you believe that all of this is true to you. You believe in it, that's why you're also having a hard time as a TikTok affiliate. If that's your thinking, stop the video now. Leave, leave, leave. That kind of mindset is bad. Okay, let me tell you, um, we are no longer at the stage where you're hesitating as a TikTok affiliate. You have to decide now, is this really something that I want? Do I really want to pursue it? Because you're wasting your time, right? And money. You're wasting money on training and your time. So if you don't really see yourself going 110% with this, then you will have a hard time. Okay. So, I don't want these excuses anymore. Okay, let's go. Let me pause the video, by the way, every 5 minutes. I need to check if the video is working. Okay, the video is working. So, let's go now to our next slide, which is slide. Um, identifying a good content. So, if you can see here in our, our slide, these are the usual checklists. Okay. In the advertising and marketing world, we follow a checklist before we release a billboard, a commercial, magazine ads, newspaper ads, social media ads, any type of post. It should hit these um six. Well, actually, there are many more, but I feel like these are the most important top six that I can share with all of you so you can also apply it to your content creation. So let's switch my camera.
All right, number one is relevance. Okay, again, a good content must resonate with the target audience as it should be relevant to their interests, needs, and challenges. Again, if anything that you're promoting, the product should be relevant to your target audience. Okay? You should capture their interest, their needs, their wants, and also their problems, which are the challenges. Okay? A good content should be relevant. Never, ever forget that. Okay? Because that will not only get you items sold but also followers, right?
Next one is value. So, what will I get from that? Right? What will I gain if I watch your video? What will I get if I buy your item? Okay? You need to identify first, is it relevant? Next is, what is the value? What value will you offer from that product, and what value will you offer as a content creator to the viewer that you have? So, value-driven content is more likely to be shared and remembered. That's what they say, if you're useful, if you're beneficial, right? That's what the elders say, which is true, no? It goes the same way with your content. If it's beneficial, you should showcase that. I'll give you a best example on how to, how to identify value-driven content. Okay? Ask your friends, ask strangers to watch your videos and then ask them to comment. What did you feel from the video you watched? What was your first impression of me? Like, were you annoyed? What emotion was that? Because emotions make people act. Okay? Always remember that emotion makes people act. Whatever kind of emotion they feel from your video when they watch it, you will have a consequence of engagement or views or sales. Okay? So, ask for comments, ask for evaluations from people close to you. Because you might not know, those are very important feedback, and you want feedback, you want criticism. Okay? As a TikTok affiliate and content creator, we should embrace that because that's the only way that we will improve, that you will improve. No, if someone tells you you're bad at this, don't be offended. Thank them. Okay? Thank them because you got good feedback. If they tell you, "Oh, maybe you should improve this," or "I wasn't tempted by the chicharon you posted," or "I was just annoyed." Things like that. All feedback for me, I feel like it's important. Okay? It's not just for you to improve your content, but also yourself. You also get to improve yourself. Okay?
Next. Number three. We always say here, authentic and organic. But what is it really? Why does it need to be authentic and organic? This, for sure, you hear this from Celine, no? You have to build trust with your audience and with your followers, no? It can't be just haphazard. Don't forget that all of us here are brand endorsers, no? Wow, big words, no? Brand endorsers. That's what we're called. We're not just TikTok affiliates. The moment you post a review of soap and say you became fairer in 7 days, people will believe you. Especially when you show before and after videos and pictures. So, what will happen if you lied? You just edited, no? And there were buyers who were harmed. Okay? Buyers might get disgusted. The brand might get disgusted. So, you want to be authentic and organic because you need to build trust. People need to trust you first before they buy from you. Okay? What you say and how you appear in the video also needs to be trustworthy. Okay? So, don't forget that a good content builds trust. Okay? That's why it needs to be authentic. Okay, pausing the video again.
All right, next one is storytelling. So, later we'll talk more about storytelling. The sequence of it so it's a bit more organized. But again, a good content has a good story to tell. Okay? There are three parts of the story. First, like the intro, the middle, and the end. So, beginning, middle, and end. So, next one is visual. So, they say people nowadays are visual learners. Visual learners. What they see, they believe. To see is to believe. That's what people say nowadays on social media. But um with the rise of AI and good editing tools and software, they sometimes doubt, no? That's why it's important that when you have a product that you're using, you should execute it properly. Okay? We will go back to that topic. Product execution. You should properly show the problem and properly show the solution through the product. All right, because people are visual learners nowadays. So, they prefer demo or educational type of videos versus just doing this and that with your turbo fan in the videos. Okay? What else? Next one is the CTA or the call to action. So, you have to tell people what to do. Okay? That's what call to action means. It can be done with your voiceover. It can be done through the yellow basket. Right? It says, "Try now, buy before it runs out." So, that's the call to action. But sometimes your call to actions can also be engagement generating. Meaning, it's not always just the yellow basket or them checking out. No, sometimes when you create content, you can also ask them to comment, to like, to tag someone. Those are also high drivers of views in your videos when people tag other people to watch your video. So, that's something you can also experiment on. So, with this one, we have identified already what makes a good content. No, in advertising marketing, we are very, very strict with this. Like, we cannot release a video that hasn't been checked, usually. Okay? There's a lot more. I only showed you six for this video. Okay? Because those are what I feel you can start with without you having too much difficulty. There should be a learning curve. Yes. But it's very easy to adapt. Okay? If you notice, um, all of this, you should have topics with your content, okay? You can't have nothing to draw from. So, we will go now to the next topic, which is content pillars. So, what are content pillars? These are themes or topics, which sometimes we also call content buckets, under which you can branch out to several topics to create posts. They are like the base. Okay? That's why they're called pillars. You draw strength from them, you draw ideas and basis from them for your future content creation. So, now I will give you two examples. Let's do turbo fan and wet wipes. How you can create content pillars for the next 5 days. Okay? This is just one product. You can create a lot of content. So, let's go to slide six.
Okay, this is a turbo fan example. So, you'll see here, there's day one, day two, day three, day four, and day five. So, let's do day one first. Okay? So, for day one, your content pillar is relatable struggles or the problem. So, for example, what's the video idea? It's so hot. Why is it always hot? Right? Show yourself struggling with heat, sweating, fanning, or sticking your face on the fridge, which can also serve as your hook. Right? So, CTA, there's always a CTA at the end. Okay? So, if you look at that, that's three content ideas already that you can execute, and we are just talking about one product alone, right?
Day two. Product instruction or discovery story. So, here you will show the benefits of the product or what the product is all about. Okay? Finally, I got a turbo fan that cools the center, right? Or it's like an aircon in its coolness. So, show how you also discovered the product. Sometimes, guys, you don't have to, like, we are not limited to saying it's a free sample. Actually, it's better if you don't say it's a free sample. And we are talking about content pillars, but we're also moving towards storytelling. Okay? Make a story out of it, right? Just don't be too wild to the point that it's exaggerated claims. For example, gosh, it's almost Valentine's. And I really thought chocolates and flowers were what my husband would give me. But no, he gave me three turbo fans. Different colors too. All of them are cooling. Okay? So, things like that, you have to be creative with storytelling because you need to catch attention too. So, that can also be a hook. Okay?
Next one. Three. Test and transformation, before and after. Oh, here we are with before and after. It's very, very effective on TikTok, no? For example, those who whiten their underarms or your favorites, right? Those are ideas that are really good. We are sure of that. Those are proven and tested ideas that are sure to have good returns in views, engagement, and sales. But don't forget, we have to be truthful. Okay? That's why, guys, I'm telling you, before, if there's anything that needs to be taken or you know that the result takes a long time, take it a month before. No? For example, before I posted the Acai Berry by Wickit 7, I took it for one month. Okay? That's why after that, I only posted it. But it's not obvious, right? Because I didn't say I was going to post about Acai. So, sometimes doing your own personal experiment is very, very crucial for your buyers because that's how they will believe you. So, document it, okay? Like day one of drinking it, day two, like that. And then you only post it after your day 30, right? So, content creation is a process, a long process, just to be able to deliver good results. Okay?
Next, viral trend integration, or sometimes we call it, in marketing, trend jacking, no? Meaning, you just ride on the trends. So, let's say if there's a trending video, a trending issue, or a trending audio or meme, you ride on it in a way that you still incorporate your product if it's okay, if the product fits. Sometimes, if it's forced, don't, it might even harm you. You might get bashed. Pausing the video again.
Okay, next part is social proof, reviews, and testimonials. Ayan. Many people do this for me. Social proof and testimonials. It's good when many people have reviewed that product or posted about the item from that product, and then you join in. No? So, for example, many people do that for me. They say, "This is what Miss Ara bought at, at Watsons, or this is what she always shoots at Watsons, this melatonin. I want to try it." So, let's try it. But I'll try to link it, guys, ha? Because you might not be able to sleep. I'll link it here in the yellow basket. So, let's try it together. See? It's easy. I mean, it might sound easy for me because I know the market and the product so well. But that's just how you do it. Especially if there's a celebrity endorsement. "Uy, what is that? This is what Bea Boris drinks. I tried it too for 30 days, and this is the result." Oh, see? And the video is less than 30 seconds. That's it. All right. So, can you mention, are we allowed to mention people? Yes, of course, we are. Okay. We can, we can, we can do that. Just add proof that you saw it from Bea, like a screenshot or whatever, and then you bought the item. That's it. Okay?
Next one is just an example of a wet wipe. So, it's the same. Okay? Your content pillar is five. Although ideally, I would say there are seven. Seven usually are content pillars or more because when you're doing your content, there are 7 days of the week. Okay? So, ideally, your topics, your main, your anchor should be seven. So that your topics vary from Monday to Sunday. All right? Also, if you notice, if you do that style, you won't run out of content. You'll think of so many things. We're only talking about one product here. Okay? So, you have your turbo fan and wet wipes. So, do you think you can apply it to your accounts now? For those who haven't yet, I think some of you are applying this. Not as tedious as this, but you are already doing content planning. Okay? For some of the new ones, is it difficult? No. It's difficult, guys. Okay, let me share my story. Let me just pause the video. When I graduated in 2012, I immediately applied to some of the top advertising agencies in the Philippines because I knew that was the career path I wanted. Okay. Myself, and I was lucky, I got in, but I was so scared at first because I didn't know what I was getting into. Like, I just knew I wanted to get into advertising because that was my course and that's what I enjoyed. However, what I learned with my first job was not the same as what I prepared for in school. Because digital marketing at that year, 2012, was taking off with Facebook, right? Instagram. It was just starting to rise. It's not as big as it is now. But um, my first six months there, I was really contemplating, wait a minute, is this what I really want to do? Like, can I do this? Like, is this really the path I want? It was so hard. Okay. I was assigned five brands. Okay. For six months, five brands, I was tasked to do 30-day content pillars and content plans for these five brands. Okay. I remember Globe, Double Mint, Vaseline, Cream Silk, and Head and Shoulders. Okay. So, can you imagine me creating content for all of those on their pages? No. No. Can you? Maybe you can imagine because you think I'm good. But honestly, I right now, I can't imagine and I don't know how I did it. Because think about it, guys, different brands, different tones of voice. Meaning, I can't speak or write content the same way for those five. Globe and Vaseline have different target markets. Head and Shoulders is different. Double Mint is different. Right? All five of them are different. So, honestly, I don't know how I managed those six months. Wait a minute. How did I do it? How? The training was intense in the advertising world, but that's where I focused on how to write content, how to create scripts. So, it takes a lot of practice. It's hard to do at first, especially if you don't have this background, no? But this is very normal in the world of advertising and marketing. And I'm so happy that I get to share this with you because I think you will learn a lot, not just for the sake of being a TikTok affiliate, no. I hope you can apply it to the jobs you want to apply for if you want to get into that kind of industry. So, that's it. Um, I just want to say that yes, it's hard, but you will upgrade so many skills if you keep doing it every day, no? I don't know how I managed it, but I did manage 6 months of doing that. But I think after the six months, my accounts increased. I think I was handling 12 at most, no? So, yeah, if I can do it, well, you can too.
All right. So, next slide, slide eight is, of course, you have to take action. Don't forget to highlight the strengths of the products and the problem itself. We will go back to this. Okay, guys, you can either feed their desires, like dreams and aspirations, or solve their dilemmas, which are their problems and worries. So, when you create content, you can also attack it in a way that makes your audience feel like they want to be like you. Like that, right? Or like me, when I post content, I show you my success stories. And a lot of people comment, "Sana all" (I wish all), like that. They will feel that my dream is also their dream. So, that's very, very effective. Also, guys, don't take it for granted, ha? Like, for example, what you guys have now, what we have now, don't look at it as very basic, no? As simple as having a roof over our heads, right? As eating three times a day, maybe some people watching our videos don't have that, right? So, always treat it as an opportunity to inspire people also with your content. Whether there's a basket or not. Okay? And then, of course, solve your problems and worries. That should be the very basic goal of your content.
So, now we will talk about content mapping. I'll show you a very, very small example of content mapping that I also used before in my past jobs so we could create content. But in reality, guys, a content map is like a family tree. Okay? It's huge. It branches out so much to create so much content for just one product. Okay? So, for this one, always start with a question. Right? We have the 5 Ws and an H. Who, what, when, where, why, and how. So, you can ask, like, "How can I use this turbo fan for the summer?" Things like that. Just questions, you can start with a question first, and then you can branch out into these types of content. This is also just an example that you can use as a guide, but again, it's not limited to that. It's just to give you guidelines and an idea on how to structure your content. Okay? So, start with the FAQs. Again, we demo our products, right? People have a lot of questions about our products. Use that as part of your content plan. Okay? Right? I told you, the most effective type of content is replying to people as a video. Okay? So, keep doing that. I think a lot of you are doing that.
Next example is listicles. So, listicles used to be super popular when it comes to vlogging and magazines. That's when we list things. "Five reasons why this is the only turbo fan you need this summer." "Five wet wipes you can buy on TikTok for a cheap price." Ayan. So, people love this kind of content. Okay? So, don't give up on it or don't remove it from your options when you're creating content. You can still try it because it's a fun way to do content. So, try it again. Okay? The most, in search, the most appearing that always comes up in search are step-by-step guides or educational types. Meaning, you are teaching something to people, okay? Product usage, how to use it. Um, anything that has an educational type of content is good. Okay?
So, next one, of course, we should always focus on the problem. And of course, you have to make sure that your videos can formulate a solution depending on the product highlights or features of your product. Okay? We will go back to this, guys, to the problem, because that's really the reason why people are buying from us. What is the problem that they can relate to us and to you? Why are they buying from you? Okay? What else? Testimonials and proof are just the same as what I explained earlier. Like, use um people around you to create content. That's fine. Okay? And then your success story. Talk about product success. These are the before and after. These products are really effective for them. Just be very, very careful. Okay? Brand trust is attached to that, okay? And your experiences with the product. Okay? Later, I'm going to share a story with you guys when we get to the end part. It's almost there. Because I want to warn you guys. Although I haven't posted it publicly, I do plan to post it. I'll prioritize you first because I've been seeing a lot of content about that already, and I don't want my students to get into trouble, of course. Okay? So, again, when you take a look at your content map, you now have more of an idea on how to increase your content with just one product. Okay? And now, maybe you're already doing some of it without realizing it. It's just not as organized. So, for me, personally, how do I start my content map? It's more effective for me if I draw it on bond paper. So, for example, I draw a square there. This is my product. And then I draw lines. I draw lines like this. And then I write down what solutions I want that product to solve. And then like that. That's how I do it before putting it in Google Sheets. It's more, my brain is more, I remember it better. Okay? That's how I did it before. You can try that too. Um, for me, when I write, I remember better, so I type it. That's it. You can do that too. Um, and then take your time, guys, because this information that I've given you and taught you, remember, it took me a lot of time, it took me years, okay? To perfect content planning. And I'm not saying I'm perfect. Like, there are still things that I want to improve in my own content. But these are the basics that I think you guys can start with so you can improve your content creation. Okay? There's a lot more. If you search, maybe if you search online like how to do content map, content mapping, you will learn a lot more. But for me, these are the priorities that I can give you that you can start now so you can apply it to your videos. Okay?
All right. So, I think we are on the last two slides, and this slide, slide 10, will talk a little bit about storytelling. So, how is the arrangement of good storytelling, no? So, again, let's go back. A story has a beginning, middle, and end. So, when we watch a movie in the cinema, right? On Netflix, we have an intro, an introduction, right? There's a middle where there are the highs and lows of the movie, where the emotion is, and then there's the end part, okay? Is it happily ever after or not? Okay? It's the same with creating content. What's written here on slide 10, there are four. I removed one because number one is always the hook. Okay? But I feel like hooks are overrated now. People don't really pay attention much to hooks. So, I put the problem first because your problem can also be your hook. It's the new hook. When you present a problem, that's it. People are already listening. Okay? And they analyze, "Wait, do we have the same situation? Do we have the same struggles and challenges in life? Why do I feel drawn to this girl or this boy that's not talking to me on the video? What is it about her that I can gain from this video?" No? So, problem first, your beginning of the story should be the problem. Okay? You show the issue or challenges before finding the product. Okay? And then next is your middle or end can be your solution or emotion. So, you can interchange solution and emotion, right? Solution, how did that product help you? And then the emotion, what are you feeling? Okay? You should show it or say it. Emotions again make people act. Okay? That's very, very important. Whatever annoyance it is, even if it's annoyance, they will act and take action. So, again, beginning should be your problem or your hook. Then your middle is your solution or your emotion. And then the last part, the end should be your CTA. So, again, that's the call to action. You have to tell people what to do. Okay? Not just staring at each other. Another type of good storytelling is when it loops. Meaning, what you said at the beginning, and then at the end, it's cut. But when it auto-loops on TikTok, it repeats again. What you will say next is also the beginning of your story. So, that's also a good type of content to increase your retention rate and your video watch time. Just make sure to keep it short. Okay? Keep it, keep it really short. And I think that's the end. Hold on.
Ayan. So, I put here, guys, at the end, with practice and consistency, all can be learned. Okay? I'm not the only one who's good at this, and I don't consider myself good. Like, there are still a lot of things that I can improve in myself so I can perform better in my craft. And the reason why I got here, teaching you, is because my journey with work, like after graduating, right? Um, everything I experienced with my career, that's what I'm sharing with you. And I know that it's going to help you because I am a proven person with my success on TikTok. What I do, that's what I'm teaching you. And what I'm teaching you are what I've experienced through my years and years of experience as someone who works in the marketing and advertising world. So, some things that I wanted to point out also is being patient, no? Your patience with yourselves, like there's really no need to rush on your journey because there are so many things you have to learn. For me, right? Even though I'm here, at this level. But I admit that there's still so much to learn. So, when you guys are doing your content creation, everything, and you see that your video views are going down, video views or whatever, um, it's okay. Okay? Don't forget that your journey is what matters, and stop with the excuses because you can't really say that you've done everything. Ayan, you always message me, "Sara, my video views are low. I've done everything." You haven't done everything. So, let's not fool each other here because even I admit to myself that I haven't done my best. I haven't given my 110% best for why I reached here. What more if you did, right? If you did everything that I taught you, everything you can possibly do for your account, did you do it to improve? Right? What more if you're going to let yourself get that chance? So, never, ever say that. Okay? Because there's so much you haven't done and you won't be able to do yet because you lack the experience. But that's why, right? So, hopefully, like, don't waste your subscriptions. Um, sometimes I don't answer your questions because I know that your question will be answered by the videos. Right? If I immediately answer your question, I'm stealing your opportunity for growth. I'm stealing your opportunity to learn, right? And that's what I don't want you to get used to. If you want to learn something, everything is here. It's on the videos, it's on the blueprint. Um, you guys can ask questions in the thread, right? We have a sub-only space. There's the thread for February. Critical thinking skills, discipline, building the habit. That's what I'm teaching you so you can reach the point where you can look at and assess your own accounts. Okay? Because that's really my goal. You can't rely on others. I said, right? In my recent video, no one else will act for you but yourself. So, what I'm teaching you here is so you can stand on your own feet. All right, not so you can make me your TikTok support. Okay? So, that's it.
So, yes, I wanted to share something, but let me cut this video first. Okay. So, I've noticed something recently. I don't want to name names, but I think some of you have seen it already. Um, be careful because when I was still working in advertising and marketing, um, be careful when you guys are doing honest reviews. Okay? So, honest reviews, meaning, let's say, for example, there's a trending product, and you ride on that trending product. No, you bought it, and you made a review, but instead of, let's say, your experience was bad, or your experience wasn't that good, and you showed in the video that, "Oh, it's not like this, this, this, this," you lied. So, you mentioned the name of an influencer or a brand. Um, when in reality, you were the one who was wrong. Okay? How does that happen? If you were the one who was wrong, meaning you didn't read the manual, right? The product usage. When we buy something, there's a manual, right? Or before you buy it, the instructions are written below. Okay? Below, on TikTok especially. And there are so many video tutorials on the market. Okay? Always check before you complain, did you read the manual thoroughly, and did you use it correctly? Okay? Because guys, if you don't, you can be sued. Okay? You can be sued by the person you named, whoever, and also by the brand, because you were the one who was a bit foolish. Okay? You didn't read the manual, and you made your honest review about a certain product. And you say, "This person is a liar, this brand is a liar." You're damaging two people immediately. So, if you're rich and you really want to do that, go ahead, okay? Face the consequences. But like, I've experienced, I've seen so many downfalls of content affiliates, YouTubers that I've worked with in the past who rode on these kinds of issues. They also got into trouble, no? You don't hear about that, for sure, the famous YouTubers because we just fix it on the backend, like, "Okay, just pay this person, pay this brand, or sign this, you'll retract it, do a public apology." So, I think um, when you get carried away by emotions, or maybe there's someone you want to target, these TikTok affiliates or content creators here on TikTok, take it slow. Okay? First of all, remember, it's not worth your time to do that, unless it's really legitimate and you know for a fact that they lied or the brand lied. Okay? The best way is to not post a video about it but to talk to the brand or to the seller first and to address the issue. Okay? So, you're trash-talking about anyone. You don't know who you're fighting with. You don't know what you're getting into. So, that's it. On the legality side, I just want to inform you that, hey, take it slow because you can be sued for anything you say about anyone, okay? Anyone, not just on TikTok, but also brands. So, be very, very careful. Okay? Personally, with melatonin, because sometimes there are comments that it's not FDA approved and it's not a lie. Those are being sued, ha? So, take it slow, even with comments, take it slow with feedback. Make sure you have a basis and you're ready if you suddenly receive a notice from the court. Okay? So, that's it. Um, that's just a gentle reminder not to pay too much attention to those things, unless you're not really affected. All right. So, that's it. Um, I wanted to share that in a public post, but I prioritized you first because I feel like you need to hear it from someone who has seen it all when it comes to those things. So, just be careful. Okay? And again, that's it for me. So, don't forget, a few reminders for February is you need to um double-digit sale is today, the 22nd, right? Then payday sale is the 14th, 15th, 16th, that weekend. Don't forget also Valentine's. So, if you're pushing Valentine's items, go for it. Now is the time. Okay? And then the next ones are the 28th, March 1st, and 2nd, then 33rd. Okay? Those are just some of the dates you should remember. And I guess that's it for me. Thank you so much. So, uh, one-on-one, I'll drop it later when there's an available slot. This February, there are a few canceled slots for February for one-on-one coaching. So, I won't give them to those who signed up because I've already closed that sign-up for February. I will let you know if I can open it. I think there are about three slots open. I'll see first. Don't message me yet. You know how we do things here in sub-only. How we reserve a slot. So, please wait. Um, if there is an available slot, I might post it this week. Okay? Between February 3rd to February 7th. So, just be patient. All right. And again, reminders, we always change the blueprint every first of the month to make sure that only those who have paid for the subscription have access. Okay? That's it. I hope it helped. I hope you learned a lot from this video. I'm so, so happy to be able to share with you some of the learnings that I've had from my previous job experiences. And I hope you will really learn it and apply it to your videos. So, I guess that's it for me. Thank you so much. Have a great week. No more sales for you guys. And that's it, don't stop learning. Don't stop applying. Don't ever stop believing in yourself also. All right.