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People pay for the Brand, not for the Product. #socialexperiment #entrepreneurship #shorts

Curio Motivation1:31

Transcription

We built a fake luxury store, filled it with avantgard sculptures and displays. We even hired a full team of sales associates. Then we filled all the shelves with Pay West shoes and jacked up our prices as much as 1,800%. And finally, we gave it what you might call a fancier name. Welcome to Plesi.

Plesi is just such high quality, high fashion. It's taking your shoe game like up to the next level. like very, you know, European, very, you know, upscale.

The guests at the Plesi grand opening party had no idea any of these shoes were from Pless.

It looks really well made. I love a heel that's kind of chunky cuz it means you can like jump up and down, do some back flips, maybe. It's a stunner. It's one of those shoes that you're just going to get compliments on over and over again.

Elegant, sophisticated, and versatile.

For me to experience this as a Italian designer is amazing.

I could definitely wear this to like a Metgala dinner. just make it so unique.

I would definitely spend $2.95 on a pump like this. I would pay like $3 $400 for these shoes for sure. I'd probably spend about500 on this.

Compliments are great, though, but with these fashionista influencer types open up their wallets for our shoes. We watched from a room backstage as our first customer approached the register. We all celebrated the first sale, but then we witnessed more and more shoes selling. Shoes sold for 250, 400, and even $600.