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3 Secrets The Wealthy Use To Make Money Last Generations

Mark Moss | Wealth Engineering49:27

Transcription

What I want to talk about is just playing a different game, right? Because what I found and I found there's levels to this game. And each time I get to a new level or I see people playing at multiple levels higher than me, I realize that they're just kind of playing a different game. Like we're still doing the same things. They're just doing it in a different way.

Let me share my screen here because I got some slides to share with you. Most entrepreneurs, professionals, high income earners think that they need these fancy, secret, difficult to understand investing strategies and they should work harder. And if they do that, then they could find the secret to financial freedom. But it couldn't be further from the truth.

So what I want to do through this presentation is pull back the curtain. I want to walk you through three different secrets that I've used to help myself and help hundreds of other people, entrepreneurs, business owners, high professionals transform their financial futures. And then more importantly, how you can implement the exact same strategies in your own life. This doesn't matter if you're making a h 100,000 a year, if you're trying to get to a million, maybe you're at a million, you're trying to get to 5 million. Whatever it is, if you implement what I'm going to show you today, you can multiply your wealth typically in just a matter of months. This works for again, like I said, any business owner, any entrepreneur, a high-income professional, as long as you're ready to take your wealth to levels that you've never thought possible.

And just before I tell you what the three secrets are that I want to break down, I want to start by changing the way that you look at wealth building. You're working hard, you make money, you've tried saving, investing, growing your income. If you're nodding your head, then I'd ask you the next question. If that's true, then why don't you feel wealthy? Why aren't you financially free? The answer is because there's something missing. I'm not doing something right. And today I want to show you I want you to discover exactly what that is.

What I when I tell you what it's not is if we It's not external things. It's not Trump. It's not tariffs. It's not China. It's not Europe. It's not any of those things. It's not the markets. It's not the economy. What I have here is a chart of the S&P 500 over the last 10 years, maybe a little bit longer, 12 years. And you can see the S&P 500's up 900%. I mean, sure, up and down a little bit, but for the most part, 900%. The NASDAQ's up, 1700%, almost double that. It's not these external factors. It's not the markets. It's not the economy. We have assets like Bitcoin is up over 2,000%. Right? It's making new all-time highs. So, it's not any of these things. It's the way that we approach these things.

When most people think about building wealth, they see hard work. work harder, save more, put more in my retirement accounts. But when I look at wealth building, I see optimization systems. How do I put a machine in place that just continues to make me more money over time? So, what do I mean by these systems? If you think about what traditional wealth advice is, it's typically like a linear path, right? work hard, make more money, save, wait 30 to 40 years, and then hope at the end you have enough money that lasts as long as you live for. But there's one key difference when you use a wealth operating strategy. With the traditional approach, you have to constantly trade your time for money. But with a wealth operating system, there's no time money tradeoff. In fact, you build more wealth while working less. And now in business, that's what we call the holy grail. It's the ability to multiply your money without having to multiply your efforts. The wealth operating system has put millions of dollars into my clients pockets while actually giving them back hundreds of hours per year of free time. The better your optimization is, the more money you can keep. It's insane how much more money you can keep, reclaim, or optimize if you just spend a few hours setting up these systems. I want you to stop looking at wealth building as this grind, this sacrifice, and instead look at as a system of optimization that frees you up while multiplying your money at the same time. Like, who wouldn't want that?

But there's that little voice in the back of your head. You know, the voice that's been keeping you stuck for years. Maybe it's saying, "This won't work for me. I don't know if I'm smart enough to do this. There's no way I can do this in this economy." Mark, don't you see the employment numbers? That voice has stopped you before. It's kept you stuck. And if you listen to it again today, it's going to keep you stuck another year. Maybe it's another five years. Maybe it's another decade. But today, we silence that voice because I'm about to show you exactly why those beliefs, they're wrong. And once you see the truth, you'll never look at wealth the same way. You see, ignorance is if you don't know something. And then I explain to you, I show you, you do your own research, now you know it, you can do it, right? You don't know what you don't know, now you know. But but too many people when I look at the comments, they come in with these preconceived notions and rigid thinking and they can't even believe that something like this would be true. That's what we're talking about. So silence that voice. Have an open mind. Imagine that if other people that aren't nearly as like, you know, working at nearly as hard as you, they're probably not nearly as good-looking as you, if they can achieve that thing, maybe you can as well.

All right. So, like I said, over about the next 45 minutes, I'm going to tell you why those beliefs are wrong. I want to pull back the curtain, show you the secrets that the 1% are using. And then once you see them, you're not going to want to play the same game you were before. You're going to want to play the wealth game completely different. Right? So, we'll break down three key principles that make this entire system work. They all work together to get this flywheel going. And then once you see how simple it is, you're going to realize that the only thing standing between you and multiplying your wealth is building the right system.

All right, let's jump right into it. Secret number one. Now, the belief is that wealth building is about working harder, right? Earning more, saving over decades. And this belief is the single biggest reason that most people never become wealthy. Because the truth is wealth isn't earned in a straight line, right? It's not linear. It's built in layers. Have you ever felt like you're doing everything right, but you're still not getting ahead? I know I have. That was me early in my career. I worked my ass off. Back then, I had two different businesses going. I had this high-tech medical device company. I had this e-commerce company going. I was making a lot of money, doing really well at that point, but I thought I had to grind non-stop. So, I started investing in real estate. Then, I started flipping bank-owned properties. And then I started building properties from the ground up when I was young. At the same time, I'm dating, I'm getting married, having kids, working insane hours. I thought I was building wealth. I thought I was the way, right? Work, work, work, grind, the hustle culture, as they call it. Then maybe one day you'd be free. You've got income. You're working hard. You're investing, but somehow you're still stuck. That's how I was before I realized the system was broken.

For me, typically it takes something big to jar you out of that. For me, that was 2008. In 2008, we had the crash. The market crashed. My real estate assets collapsed. And suddenly, everything I worked for was gone. I was staring at my financials, thinking, "What just happened?" I followed the rules. I built businesses. I made money. I invested. And yet, here I was watching it all slip through my fingers. I went from having it all figured out to not knowing where my new young family would even live. How could I even afford to throw my daughter a birthday party? But it's the pain that made me rethink everything. Up until then, I believe that working hard, saving, investing was the key, right? But if that was true, why was I here? Why was I exposed? Why was I losing everything? The pain forced me into action. And I vowed to my I vowed to my wife. I vowed to myself like, I'm never going to let this happen again. So, I had to figure it out. I became obsessed with something new. I spent tens of thousands of dollars on financial education, macroeconomics, investing strategies, high-level masterminds.

At one of these masterminds, I was learning. And I was expanding my network. And I was sitting in this room full of ultra successful investors, entrepreneurs. And I noticed something strange. These guys in this room, guys and girls, they had built way more wealth than me. They had more cash flow. They had more assets. They had more freedom. But most of them were younger than I was. And I was still pretty young back then. So I was like, how are they all so much further ahead? They weren't working as hard as I had been anyway. So, I asked myself, what is it that they're doing different? What is it that they know that I don't? They have the result that I want, but I don't have it. So, let me find out what they do. Seems reasonable, right? I want to get in shape. I see someone else that's in good shape. Hey, what do you do to stay in shape? Simple. And that's when I saw it. So, I'm in this event and I saw this missing piece. It was like this light bulb went off in my brain and I realized that the 1% don't build wealth like we do. They just play the game completely different. They play an entirely different game.

When I looked around at the people in the mastermind, I watched what they were actually doing. They weren't working harder. They weren't saving pennies. They weren't even focused on retirement. Instead, they were just growing their wealth. But they had built it like an engine that was designed for acceleration, which is why they were so much further ahead than me. While I was working harder, it was like I was running alongside the road and they're in a sports car, right? We weren't even in the same race. And that is the difference between struggling financially and becoming truly wealthy. It's not about how much you make. It's whether or not you're stacking it into the right layers in the right sequence. That's the wealth engine. Now, once I started using this system, everything changed.

Here's the traditional path that your financial adviser, Dave Ramsey, your parents, whatever tell you. This is what keeps people stuck. Now, once you see this, you're going to realize why you have to work so hard. The reason why you have to work so hard is because your money doesn't. Most people have their money do one job, right? They put it into one of three places. I put all my money into my house. I bought a house. I'm putting money in there. It's like my savings account. And I have equity there, but it's trapped equity, and I can't access it. Maybe I haven't bought the house yet. Maybe I'll just put it all into a savings account. I'm saving. and I'm working hard or saving and it's growing at 0.4% growth, right? Which is means you're actually losing money because inflation's going up at 10% a year. Or, you know, you listen to Dave Ramsey and every two weeks, you know, some of your paycheck goes in to a mutual fund account, you know, 401k, something like that. It's growing at 4% 5% and it's locked up for 30 years. Now, let's do a little math. If we put in $100,000 into a 401k at 6% a year, that would turn into $220,000 after 20 years. Okay, now that sounds big until you realize at 6% per year. It's not even beating inflation. Inflation is not what the government tells you. Inflation is the rate at the monetary expansion. For the last 5 years, it's about 10% a year. So, if you're not making 6% a year, you're not beating inflation, which means you're getting absolutely crushed by smarter asset allocations. If that's your only strategy, every two weeks, put your paycheck in, your 401k, your mutual funds, how are you ever going to get ahead? This is how most people try to build wealth. They work, they earn, they save, they invest, they hope it's enough. But the problem is it's linear. So, it's slow, it's fragile. It's limited by how much you can earn. It's limited by how much you can put in. This is why most people never reach true financial freedom. They're using the wrong system.

What's the right system? The 1% they do it in layers. Their money is working extremely hard. Instead of you taking two or three jobs, have your money do two or three jobs. How do we do that? The 1% they don't trap their money. They like to keep it liquid, keep it moving. They like to keep it flowing, right? They also want to keep it protected and they want it to work in multiple ways, multiple jobs at the same time. I invested through layers. I'm going to go through three layers with you. I'm just going to tell you right off the bat, this is just three examples. It doesn't even have to be any of these, but here's how I do it. The first one is I start with a foundation and I call this my liquidity layer. For my liquidity layer, I like to use a high cash value life insurance. That's my layer one. It's my wealth engine. Now, before you roll your eyes, before you tune out on me here, let me be clear. There's good and there's bad plans here. There's some really great ways to use this tool. Most people use the tool completely wrong. So, it's just a tool. And, you know, I don't know if you need a screwdriver or a hammer, and you could use the screwdriver wrong. But when you study how they're really wealthy, you're going to first notice they do things differently. Like one, they don't keep cash in a bank. Why? Because when they keep money in a high cash value life insurance policy, it does two things that your bank can't do. The first thing it does is it compounds tax-free over time. Second, I can borrow against the money without stopping the compound, the tax-free compounding. It's powerful.

Okay, let me give you an example of how this works. Again, we're just using $100,000. If you have a million dollars, do the math. Okay, I use a round number so it's easy. I have $100,000 and I put it inside this high cash value life insurance policy. It's compounding at 5% per year, but now I'd want some of that money. So, let's say I borrow $100,000 against it at 5% interest and it's tax-free because it's a loan and I can spend it on whatever I want. Now, the first thing that you're probably thinking is, wait, wait, wait. If he's making 5% but he's borrowing at 5%, isn't that a wash? And the answer is no. Not even close. Okay, let's say that I did this for a car. So, let's say that over a six-year auto loan, 72 months, here's what would actually happen. If I borrowed money out over six years, the total interest paid on the loan would be $15,955, but the total interest earned on the policy growth would be $34,000, which means I have a net profit of $18,000. Even after repaying the loan, I'm still up $18,000. Why? Because the original 100,000 kept compounding the entire time. All right, that's only the beginning. If you let that extra $18,000 that I engineered out of thin air, right? I could have just got the car loan, but I did it this step first. I got an extra $18,000. Now, let's say that extra $18,000 I just created continues compounding at 5% for another 20 years. That grows to $47,900. That's more than some people managed to save over their entire career. And that's just using one small tweak, using leverage the right way. And if you really want to scale up your wealth engine, instead of buying a car with it, the wealthy are actually going to take the money and invest it into layer two.

What do I mean by layer two? Well, now that you have liquidity, let's talk about the next wealth layer. Let's talk about real estate. Now, the wealthy, they love real estate, right? But they don't love real estate for the reasons most people think. They don't just buy houses. They use real estate as a financial tool. That's the first thing I want you to think about. These are tools. How do I use a certain tool the right way? Real estate is a tool. They use it build wealth through leverage and tax efficiency. We're going to talk a lot about tax efficiency. And real estate is so powerful because it builds wealth in multiple ways at once. One, cash flow, right? So, I have rental income. Number two, appreciation. The property value goes up over time. Three, loan leverage. I can borrow against the asset. Four, my favorite one, the one almost nobody understands is the tax advantages. I get depreciation. I get write-offs because of that. Now, this is why the wealthy get richer because their money is working in multiple ways at the same time. This is where the leverage becomes a gamechanger because this is where the layered stacking begins.

All right, let me give you an example. Here's how the wealthy would use leverage in real estate. And I'm going to break this down step by step. Okay, so let's just go back to the original $100,000, right? So I have $100,000 inside my layer 1, my liquidity layer, inside of a high cash value insurance policy earning 5% compounding tax rate. Instead of letting it sit, making 5%, I borrow against it and I use that money as a down payment on a $500,000 real estate building. That's 20% down on a half a million dollar building. Now that same $100,000 is doing two jobs at once. The 100,000 is still compounding inside the life insurance policy over 20 years. Let's say that alone grows to 47,900. That's almost a 50% return on my money that I didn't even use. Second, in the building I bought, the tenants are paying down the real estate loan. That's giving me cash flow. It's giving me equity growth. Third, the appreciation builds long-term wealth. In the United States, real estate has been growing at, say, 10% a year for the last 5 years. Let's say it only grows at three, not 10, three. Here's what happens. That $500,000 building in 20 years becomes worth 900,000. That means I have an appreciation gain of over $400,000. That means the return on my original h 100,000 is a 400% ROI. That means my $100,000 investment just turned into over $400,000 in gains without adding one single extra dollar. But we're not even done. We haven't even gotten started because here what I also get when I buy the $500,000 building is I get tax write-offs. Even if I'm a W2 employee, right? I get tax write-offs if I structure it correctly. So let's say that you're in a 35% tax bracket. That's another $175,000 that you get to keep that you would have given to the government.

So let's compare two people. There's one person who's saving the $100,000. She's listening to Dave Ramsey or the financial adviser and every two weeks he's putting money in and he's got $100,000 into one option, right? I leave the $100,000 in savings and after 20 years it goes to 110 or I put it into a mutual funds and and in 20 years it goes to 200 grand. Option two is I stack it in layers. So now I have the real estate appreciation gain 400,000. I have the life insurance compounding, the 5% a year, 47,900. I have the tax savings from the write-off, money I would have given to the government, now I got to keep. That's $175,000. That's a total wealth created of over $612,000. That's a $500,000 difference. $500% difference just by using leverage instead of sitting on cash. This is why wealth isn't built by working harder. It's built by using money the right way. the same money, the same person, two different strategies, two different outcomes. And we're not even done yet. That's only two layers. Imagine when we get to three or five or 10.

I'm going to go one more. Let's go to one more layer drive. 0. Now, let's talk about layer three, Bitcoin. If you're on this show, you know that's my favorite thing to talk about. So, now that we've stacked the whole life, the liquidity layer, and then I borrowed against I bought the real estate to get rid of the taxes. Now, let's take it to the next level. So, then I'll take it to Bitcoin. Now, most people buy Bitcoin the wrong way. They treat it like a lottery ticket. They hope the price goes up so they can cash out real quick. But the wealthy, they don't do it like that. They don't sell Bitcoin. They hold Bitcoin forever and use it as a tool. Here's why Bitcoin is so powerful. It's a scarce asset. There's only 21 million. There will never be anymore. It's a high growth investment. It's been been the best performing asset over any period 15, 10, 5, 3, two, one years. It's easy to borrow against. You can take out a low interest loan against your Bitcoin anytime, day or night, 24/7.

Now, this is exactly how the wealthy multiply their wealth with Bitcoin. Here's how we keep stacking with this wealth machine. We started with $100,000 in our whole life. I borrow against it for real estate down payment. That one move made me $47,000 for doing basically nothing. The real estate I bought grew to $900,000 gave me $400,000 in equity plus it gave me the 500,000 in tax write-offs which saved me about $175,000. So instead of spending that 175 given to the government or spending it, I buy Bitcoin with it. Now let's say coin's been averaging 50% a year. Let's let's cut it in half. Let's say it grows at only half of that, 25%. After 20 years, the Bitcoin value is about $15 million. Now I could borrow against the Bitcoin. I can keep it going. For example, I could buy more real estate, get more tax write-offs so I don't pay tax again. Right? This is how the wealthy play the game. They layer the assets. They compound the wealth and they keep the money in motion.

Let's stop there. So option one, I'm listening to Dave Ramsey, my financial adviser, my parents. I have $100,000 in savings or my home or my 401k mutual fund retirement account, one job. Option two, I have $100,000 doing three jobs. Now, we can go to five or 10, but here's three, and it makes me millions and millions of dollars. So, you see how powerful this is. We've only stacked three layers. But here's the secret. The wealthy don't just do this once. They do it over and over and over with different types of assets. In five years, that same dollar could be doing five jobs. It could be doing 10 jobs. It could be doing 15 jobs. each one compounding your wealth regardless of whether you're working harder or not.

Let me give you a real world example. Here's my daughter. This is her car. She turned 16. I got her this white Bronco. And here's a simple example. So, I went to go get this car for my daughter. And I could have used cash. But if I bought the car with cash, $50,000, then the card depreciates, and in a few years it's worth like $35,000, right? I could have sold Bitcoin, but instead I used the Ford dealers's cheap money and then the 50,000 I was going to put down on the car, I just put it into my life insurance policy and then borrowed it back out. Now, just doing that makes me $10,000. Instead of losing 10,000 on the car, I made 10,000 on the car. Then I used the borrowed money that I got from my life insurance and I bought Bitcoin. And by the time this car is paid off over five or six years, that Bitcoin should be worth $500,000. Okay? That's how you grow wealth fast. You don't need more money. You don't need a financial degree. You don't need to work harder. You just set up the systems and you watch your wealth start multiplying automatically.

All right, that's secret number one. Let's jump into secret number two. Right now, you're stuck. You're stuck in a trap. You're working harder than ever. Yet somehow you still feel behind probably. If you're like most people, you tell yourself, "Once I make more money, then I'll finally have the time." That's the wealth paradox, right? When I ask people, I'll ask you right now, "What is being truly wealthy mean? Gain time, time, freedom." Okay, everybody's pretty much in unison about that. Here's the paradox. Most people think when they get money, when they get financially free, they'll have the time. But the paradox is the more money you make, the less time you typically have. In the eternal words of notorious B.I., more money, more problems. Right now, you have attorneys and CPAs and tax strategists. You got multiple houses, multiple cars, all these things you have to deal with. And so, you get busier and busier. It's like a trap. It's a time trap. You make more money, you work harder, you have no time for wealth building. You burn out, you still feel behind. You wait for the right time, five years goes by, you're still stuck. That's why most people never actually build wealth. A lot of these strategies I'm telling you, you're like, "Well, that sounds like it could work, but I don't have the time for that." Who's got time to go make more money? I'm too busy. So, we get stuck in this loop, right?

But the 1% do it the opposite. What they do first is they reclaim their time so that then they can build wealth faster. Let me give you an example of that. Now, when I figured this out, I was sitting in this room full of ultra wealthy, successful people. And honestly, the only reason I was even in there was because I paid a lot of money to join this mastermind. I might have exaggerated my experience a little bit so they'd accept me. But I remember sitting there and they're throwing around these terms and I don't even know talking about cash flow banking and velocity of money and tax arbitrage and I'm thinking like, "Oh my gosh, I'm too late. Never going to figure this out." And then this guy next to me, he's super nice. He built this massive fortune. He leaned over and he said something that changed everything for me. And he said, "The game's way easier than you think once you just start." So I'm like, "Yeah, if I could ever find the time." I told him how I was just like working crazy hours and how I could barely even make it to this event and there was no way I had time to figure out all these investments and you know search for advisors and manage it all. He asked what I did and at the time I was running this lead genen company I this online marketing business. I had like 60 people on my team. I explained I was trying to scale this business but I was constantly putting out fires dealing with turnover sales reps managed accounts all that stuff. And I felt like I was just stuck running in place. and he leaned over and he he said something hit me like a brick and he's just like, "Yeah, I used to run a business like that before I got my time back." I shook my head and said, "Dude, I don't even have time to be here right now. Like, my phone's blowing up. If I leave my business for a day, everything starts falling apart. There's no way I have time to figure out investing and wealth building." They said, "Yeah, but wealth isn't built by working harder. It's built by working less, but with the better system." It's kind of like what I just showed you. Once we set up those systems, it grows faster and faster. So, he showed me how he had his business set up. It was growing faster. He wasn't there. He pulled out a notepad and sketched out this diagram and it changed everything for me. And it's something that I still use to this day. I want to share it with you because if we can solve this problem for you, then you have more time to do other things. You can shift from working to wealth, from hard work to building a wealth engine that constantly grows. I call this my fast blueprint. Fast is an acronym. It stands for F for focus. Most people aren't clear on what they're trying to achieve, what problem they're trying to solve, and what I call the one big domino. If I get this one thing done first, everything else becomes easier. Think about that in yourself. You probably don't know those things. Number one, so we need to focus. We need to understand what that is. I think of it like I call it a blueprint because if I was going to build a motor, an engine, a high performance engine, I don't just throw a bunch of random parts there, right? I want to design the motor for maximum output. And then I make a blueprint of that motor so I can duplicate it over and over. So it starts with focus, right? Like I said, most people I coach, they're like, I'm trying to do these seven things, these 12 things. I'm like, you can't do 12 things. Like, what's the one thing that you do first before everything else, right? So, we focus and we have to cut distractions, focus on our wealth building moves. Then once we know exactly what we need to do, we move to the next stage, which is automate. Now, especially today with AI and all the systems we have, we can automate so many things. We can start to make our time work for us. But we don't want to spend time automating things that don't need to be done. That's why we start with focus first. Once we've focused and we've automated, we can delegate and remove ourselves from low-level tasks to other people. And then at the end, we just cut out whatever doesn't need to be done. It's like the paratio principle 8020 rule. 80% of the stuff that you work on only brings you 20% of the results. And a lot of that you can just cut out. Once you install this system, your business starts working for you instead of against you. I use a whole bunch of tools. I'm going to show you one right now, but I use tools like a time engine optimizer, the energy and time takeover, a productivity compass, this AI engine blueprint. The first step to building real wealth is just starting to reclaim your time. I know most of you are just saying you're too busy. So, here's one tool that I use. I think of it like this, the value engine. What should you focus on? Take a time audit, a time study. So, I used an example of losing weight earlier and I would count my calories. I want to do the same thing, but now I want to count my time. So, where is my time going? So, over two weeks, take an audit of your time. You can set a timer on your phone to go off every 30 minutes and write down on a piece of paper what it is that you're working on. At the end of that, you can organize it. What I have on the screen is a tool that I built. It's sort of like the Eisenhower matrix, if you guys have heard of that, but it doesn't just look at important and urgent tasks. It takes into account your time, but also your energy. Because we like to work on things that give us energy, and we dread things that take our energy. So then we do the time study, the time audit and we take all the things we've done over the last two weeks and we put them into these four categories. And by doing this either the top left is necessary productivity. These are things that are high value. I need to do them but they drain energy. So for example financial tracking I have to meet with my accountant every week. I don't like it. It drains my energy but it's super important. The top right those are high value and they add energy. These are things like strategic planning. I love that marketing program. I love that. coming up with new financial engineering things for my coaching clients. I love that. So, I want to focus on those things. And then on the bottom are things that drain my energy and are low value, like re-checking emails repeatedly. That's low value and it drains my energy. I don't like that. It's a distraction. So, I just hire an assistant and she does that for me. Endless tweaks to already finished projects. And then on the bottom right, we have things that we can just get rid of altogether. Once I take an audit of my time and I categorize it properly, I can typically free up about 10 hours per week. That's what I see from the clients that I've been coaching. Now, I know this sounds super simple and what happens is we think that things are too simple. They can't really work that well. So, don't be fooled by that. When you apply this methodically, the results are undeniable. 80% of the wealth clients report gaining at least 10 hours back per week in the first 21 days. Now imagine what would happen after 60 days or 90 days or 6 months. We're not just talking about time savings. We're talking about reclaiming your life. What would you do with an extra 20 hours per week? Grow your business faster. Get in better shape. Spend more time with your family. Focus on your wealth building. Once you can reclaim some of your time, you can open up the door to scaling your wealth exponentially. All right?

But if you're not optimizing your money, then you're still leaking wealth every single day. So, let's get right back into that secret number three, the wealth optimization code. All right, this is the last secret. I used to drive this giant diesel truck. It was a one-tonon truck, giant lift, 38 inch tires on it, had this giant towing package on it. And in the summer, I used to pull this giant boat out to the lake. In the winter time, I had this giant fifth wheel like camper trailer. would go out to the desert, ride dirt bikes and stuff like that. And this truck was so powerful. If you're a truck guy, I mean, can you ever have enough power, right? It was powerful, but it was so big, it was kind of slow. They had these programmers, and it was like a performance tuner. For like 1,500 bucks, I could buy this thing, plug it into my truck, into the computer, and optimize the truck's engine software. It would unlock like 50% more horsepower and torque instantly. I remember the first time I did it. I hit the gas. Suddenly, this huge truck could smoke the rear tires like a sports car. But nothing else changed. It was the same truck, the same fuel, the same engine. The only thing that changed was how the engine was using its power. That's the wealth optimization shift. That's exactly what happens when you optimize your wealth. Most people driving around with this massive financial engine, but it's running at like 50% efficiency. They lose half the power to taxes, inflation, and efficiencies. But once you install the right wealth optimization code like this programmer did, then your money can start working at full power just like this tuned up performance engine.

How do we do that? If we think back to secret number one, I showed you how the 1% play the game differently. They don't just spend money, they spend the same dollar multiple times by layering wealth. That's exactly what happened when I use the same optimization principles that I'm going to show you right now. So, we structure our wealth in layers. We invest the same dollar a second time. The example I gave you got me 500,000 in tax write-offs. And that that tax write-offs actually saved me 175,000 in actual cash I was going to give away, but instead of giving away, I kept it. I put it into Bitcoin and it turned into millions. Money I was already going to give away, I kept. Optimizing your wealth is just as important as making more money because if you don't, half of what you earn is wasted on taxes, inflation, or inefficiency. We can fix that. We can plug these wealth leaks. We can start making every dollar work like that high performance tuner I put into my truck right now. You're probably thinking, "I'm already doing everything right. How could I optimize things?" But again, if you're losing 25 to 50% of your money every year without realizing it, you're never going to reach your true financial freedom. The worst part is these leaks are invisible to most people. They don't even realize how much money they're losing. The three biggest wealth leaks that I see that are draining your money right now are one, overpaying taxes. 25 to 50% of income being lost. Number two, inflation devaluation. So cash sitting in all these banks are losing value every year. That's the power of stretch. Number three, bad investments, fees. Most people invest wrong. They get eaten alive by hidden fees. So if you don't plug these leaks, no amount of income is ever really going to make you rich. But if you learn how to optimize your wealth, then you can redirect all that lost money and start multiplying it. We want to optimize every dollar so it works harder. We want to stop overpaying taxes. We want to store and grow our money in wealth vehicles so we can beat inflation and protect assets. We want to multiply our money through leverage and put every dollar to work.

All right, let's break each one of these down so you can see exactly how this works. Now, the number one biggest wealth league is taxes. As I said, most entrepreneurs and business owners are losing 25 to 50% of their income unnecessarily. But here's the thing, the 1% don't pay taxes like you do, right? They play a different game. Robert Kiasaki, Donald Trump, Warren Buffett. Here's what the wealthy do differently. One, they use the tax code to their advantage, like a cheat code. And as I'm there in China in the capital in Beijing, I was right I was there, I think a week before the big military parade they had. I met with some of the local business owners and found that they could just start businesses. I started looking into the tax code. Let's just talk about China, the most oppressive communist country. If your government were to take 100% of the income that you made, would you be free or slave? Okay. If you get to keep 100% of your money, are you free or a slave? What about if they just take 50%. When I looked into the Chinese tax code and the incentive structures, it's almost the same as the United States, they have a little bit of differences. So, for example, we have more of a progressive tax system. They just don't tax the real low-income people. At the top, it's about the same. The business taxes are about 5% more, but they have more incentives. The Chinese government wants is they want the people to invest into technology, energy, and if you do that, you get lots of tax incentives. Okay? So even in China they have this in your country as well. What the wealthy do is they learn how to use the tax code to their advantage like a cheat code. They structure their business and investments for maximum deductions. They use tax advantage investment vehicles that let them grow wealth tax-free. Now this isn't about loopholes. It's about using the rules the way they want you to. If you're paying anywhere close to 40% in taxes, you're literally working almost half the year. But meanwhile, the the wealthy, they have teams of adviserss who help them legally cut that number to 15%. 10% and a lot of times 0%. And they're not breaking any laws. And the thing is, it's not just for billionaires, right? These are strategies that you could be using. As a matter of fact, let me read some. Tell me if you've heard of any of these before. We could reclassify active income to passive income. That's a huge tax savings for most people. For real estate professional status, we could write off depreciation against active income. We can do conservation historical easements. That's massive tax deductions for real estate investors. We could move to Puerto Rico act 60 and pay almost zero cap gains taxes. We could use an ICDISC corporation for international sales and turn sales income into near taxfree dividend. We could create captive insurance strategies and turn insurance premiums into tax advantage assets. We could do medical reimbursement plans so we can shift our medical expenses into deductible categories. We could do like wing ning trusts. These are state tax optimized strategies. So we move our assets into different buckets into different states for different strategies. We do qualified business income deductions. It's like a section 199A. It's a 20% deduction most businesses completely ignore. We can use the Augusta rule. That's IRS section 280A. We could rent your home out for business up to 14 days per year totally taxree. You could pay your kids taxree. So you could shift that tax burden down to them where they can get it taxree up to $14,000 per year. Of course, for legitimate business work, corporate meetings and vacation destinations, so you could hold your company retreats and luxury locations, legally deduct travel costs, meals, accommodations. You can create all types of different trusts, charitable remainder trusts. You could donate assets, reduce taxable income, generate income strings. You can do self-directed IAS and 401ks. You can invest in real estate, crypto, private businesses, all tax advantage. You can create S corps and CC corps for tax structuring. So you can optimize your salary versus your distributions to minimize and get rid of self-employment taxes. Ccorps to structure for lower personal taxation. You can turn ordinary income into capital gains. Game changer for high earners. And if none of this makes any sense to you, it's not your fault. No one teaches you this unless you're in the elite circles where the 1% have teams of advisers making sure they use every one of these. This is how the wealthy keep more of their money, more than you ever thought was possible. And they do it so they can multiply it faster. Right now, you're probably losing tens, maybe hundreds of thousands every single year. That's money you earned. You just don't know how to keep it. The longer you wait to fix it, the more money you're literally giving away that could be multiplying in your investments.

All right, taxes are just one of the big leaks keeping you broke. Let me give you another real world example. This is from my own wealth strategy. If you've been following me for a while, you've been probably hearing me talk about my ranch in Texas. I love my ranch in Texas. I've been doing these like small mastermind events there, these retreats out there. And when most people come out there, they don't understand. They're like, "Oh man, this place is beautiful. I wish I could afford a ranch like this." They don't understand that this ranch actually makes me money instead of costing me money. Let me explain. A few years ago, I had a really good business year. The problem was that I had a giant massive tax bill. So what did I do? Well, I did what the wealthy do. I optimized it. Most people would think that you buy something you can write off against your taxes. But that's not how the 1% do it. We don't want to spend $1 and then write it off. I want to spend $1, but write off $5 or $10. So here's what we did. Layer one, I got the tax right. I found this ranch property of millions of dollars. I put $600,000 down and that would have been part of what I had to give to the government. Putting the money down, I was able to write off over $2 million of my taxable income. That's serious leverage. Now, I didn't even use my own money for that down payment. But that's another piece. Then layer two, now that I had written off almost all my income for that year, with that extra money I had, that didn't go to the tax man. It went into Bitcoin. And that was back when Bitcoin was in the $20,000 range. Now it's up to the $120,000 range. Then layer three, the property runs as an Airbnb. It's in Texas. I don't live there. It generates strong monthly income every single month. It generates all the expenses and it puts money back in my pocket. And then layer four, the business write off. I host mastermind retreats there. I rent the property back to my business at premium rates. That creates even more tax write-offs. Plus, it's another revenue stream. So again, when people come out there, they love it. They tell me, "Man, I wish I could afford this." But I'm like, "Here's the thing. It doesn't cost me money. It makes me money." And that's how the wealthy play a

different game. Millions in tax write offs when I bought it. Thousands of dollars in cash flow every month. Quarterly events that bring in even more revenue when I'm there. All because I have $1 doing multiple jobs. You already have the money. What if instead of sending that money away, you were able to keep some of it, invest it, and then it multiplied and brought you cash flow. And then you did that again year after year after year, two years, three years, 5 years, 10 years. Imagine where you'd be. Every year that goes by without optimizing, you're leaving life-changing money on the table. Imagine doing this across your entire wealth strategy. I want you to grasp the power of this idea.

Now, I can eliminate most or all my tax bill by picking up beautiful properties in desirable locations like the ranch property, a beach house, a lakehouse, one in the mountains, so you can get paid to take your family on ski vacations while eliminating your tax bill. That's great. But the other thing that I like to get is more Bitcoin. Now, in 2025, I'm using what I call a Bitcoin tax shield. Here's how it works. Let's say that I have a $100,000 of taxable income this year. I have a million dollars of taxable income, whatever number you want. At a million dollars, I'd owe roughly 40%, so call it $400,000 in federal taxes. Or I could just buy $1 million of Bitcoin miners. Not not Bitcoin directly. I'm buying the computers that mine the Bitcoin. The reason why is because well, two reasons. One, the computers I buy, I can depreciate and I can write those miners off in year one, just like in the real estate example. And here's where it gets interesting. I can borrow against my Bitcoin today. So there's no money out of my pocket. That's layer two. And then I buy the miners and then I write off my income. And now while I don't have the beach or the lakehouse to use with my family and making me cash flow each month, I now I'm getting more Bitcoin each month. How much more? Well, as of today, these are projected to make me about a 250% return instead of the typical 10% return in real estate. And then it gets even better. Next year I can do it again. I just borrow against the newly mined Bitcoin and write off my income. And the next year I repeat it and borrow against the new mind Bitcoin and write off my income and just continue repeating it year after year after year. Now I wrote off the tax bill. I was able to use that new save money for another rental property. Maybe more Bitcoin, whatever I want. Each month I get more Bitcoin from the miners. My returns almost three Bitcoin for the price of one or I can spend some of it. I could treat it as like a cash flow play. I could treat it as a long-term investment play. And the last thing I'm going to remind you of again is it doesn't cost me money. It makes me money. That's the key piece.

If you're listening thinking there's no way you can do this because you don't have the money, let me be clear one more time. You're already making the money. Instead of sending the money away, instead of losing the money, instead of it letting it leak out, imagine if you could keep some of it and you could invest some of it and then you multiplied it and it brought you cash flow and then you did that year after year for the next two, three, five, or 10 years. Imagine where you'd be in five years. Every year that goes by without optimizing, you're leaving life-changing money on the table. This is just one example. Imagine doing this across your entire wealth strategy.

All right, let's just recap it. We've covered a lot. Secret number one, the secret wealth engine mapping. We discovered that the wealthy don't just invest randomly. They build wealth in layers. They stack assets so the same dollar works multiple jobs, multiple times. But if you don't have this structure in place, you're going to keep throwing money into random investments and hoping something works. Instead of using a proven system that multiplies your wealth on autopilot. Secret number two was the wealth engine autopilot. What I call the fast system. Most people feel stuck because they don't have time to build wealth. But the wealthy set up systems so their business and money grow without them working harder. The paradox is that the less time you'll have. That's why most high earners still feel broke. And then secret number three, the wealth optimization code. You saw how I saved millions of dollars on taxes with the ranch. How the 1% optimize every dollar. How you can do the same max efficiency. I showed you how we can do with Bitcoin miners, how I'm doing that this year. But the thing is, if you don't optimize, you're going to keep losing 25 to 50% of your income every single year. That's why most people never break free, even if they make good money. Now you know the three secrets. Now you know the strategies of the 1%. I pulled back the curtain. I showed you the exact playbook. You don't have to be a hedge fund manager. You don't need to trade meme tokens. You don't need to spend your days day trading. Just stop losing money to inefficiencies. Put it into a wealth multiplication engine. Invest it in layers. Take $1, make it do three, five, 10 jobs, and then just watch your wealth skyrocket. Yeah, I'm not saying this to get rich overnight, but again, imagine where you'd be in two years or three years or five years.

Let me ask you something. What happens if you go back to your daily routine? Are you going to have time to implement this? Will you know exactly which strategies to apply first? Will you you know which which advisors to hire, how to structure everything properly, or you going to push it off, keep losing tens, maybe hundreds of thousands of dollars in the meantime. But if you're thinking, how do I actually implement this in my life? Like what would be my first move? What's my next investment? What's my biggest leak? Every person's wealth system looks a little bit different because what you invest in, how you set up your own tax structure, how you reclaim your time, it's all going to depend on your business, your income, your goals. So, what I want to do, my team and I, we want to offer you something very special. Here's what I want to offer you. My I want to give you your very own personal wealth mapping session. This way, you can install this whole system in weeks, maybe months, but not decades. This isn't some generic discovery call. This is your personal wealth mapping session. It's a private one-on-one session with one of my handpicked Wealth OS adviserss. These are the same experts who work with my private clients where we map out your exact reclaim, optimize, and multiply blueprint. Now, this isn't a template. This is a custom to your income, to your business, and to your holes.

Here's what we'll do together on this wealth mapping session. First, we're going to walk through the complete Wealth OS life wheel assessment to pinpoint exactly where your biggest wealth leak leaks are, where your time drains are hiding. Now, this alone has uncovered tens of thousands of dollars in hidden wealth for our clients. Then we'll guide you through your personal tax savings navigator. You should uncover at least five to 10 ways to legally slash your tax bill and redirect that money into wealth building assets. Then you'll get your own custom wealth velocity score. This is a proprietary tool that's going to show you how fast or how slow your money is moving right now and show you the exact moves that you need to speed it up. And then finally, we'll build out your personalized reclaim optimized multiply blueprint. So you leave with a complete clear plan to build your own wealth o faster than you ever thought before. Now, if we added all this up and we sold this individually, it's about a $3,200 value. But I'm going to give it to you completely free if you just booked the call. I already know what you're thinking. Why would I do all this for free? Well, I'm going to be honest with you. It's simple. Because I know some of you after seeing your own personal wealth operating system app, some of you are going to realize that you might want our help installing the system for you. And if that's the case, and only if it's a good fit, we might invite you to join us inside the Wealth OS Accelerator program. Right? That's where we work alongside our clients. We help them reclaim their time, optimize their income, multiply their wealth, and build the exact wealth strategy you just saw today, but we help you custom tailor made them for your own life. Whether you join us or not, you're going to walk away from this call with your own personalized roadmap. Okay? There's no pressure, just pure value. It's my way of paying it forward. If we're a great fit, great. And if not, you're still going to win either way.

So, if you're serious about building your wealth, you you know, you want your own personal blueprint so you know exactly what to do next. This isn't just a call. This is your fast track to clarity and momentum. You'll know exactly where your biggest wealth leaks are and how to plug them. You'll see how to optimize your taxes and income to reclaim tens of thousands in hidden money. And you'll get your personal wealth velocity score so you can see how fast you you can really multiply your wealth. You'll leave with your exact reclaim optimize multiply blueprint customized to you. So click the link, scan the QR code, book your wealth mapping session.