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Why You Should Trust the Unexpected Expert

Marketing Brilliance0:53

Transcription

Well, an interesting example would be Nim Talib's suggestion that if you have to choose between two brain surgeons and one of them looks like a brain surgeon from Central Casting, you know, Ivy League degrees, you know, gray hair, and the other guy looks a bit like a butcher with a tie knot done up and his top button undone. You pick the latter because the latter one has succeeded despite his appearance, whereas the former may have succeeded because of his appearance. Yeah.

Okay. And so generally whenever anybody appears on television as a spokesman who looks implausible or unlikely, the most underrepresented group on TV by the way, uh, which would be older women, were also the best part of the population by and large. So women in their 40s, 50s, and 60s are probably the most sensible demographic in the entire population by some measure. And yet they're the least likely to appear on television, be asked their opinions.