Transcription
Hello Facebook ads people. I'm Costadinos and this is the Facebook ads breaking news podcast. Hello guys. This is podcast 137. It's going to be a short podcast, uh, today guys because I'm a little bit sick. Uh, I was in Athens for, uh, work and, um, I got the flu. Uh, but I'm trying to always be consistent. Um, uh, not because I'm going to disappoint you or whatever. You, you can live without, uh, a podcast for one week, but just because I don't want to have excuses for myself of not doing the stuff. I, I want to be consistent with my life because if you don't do something once, then you find excuses to not do other things. So, yeah.
Anyway, I'm suffering, uh, because my, uh, throat hurts and stuff, but I'm going to be able to do it. Uh, I don't know how long it's going to be. First of all, I want to start by saying that, um, uh, if you, I have seen one, uh, message from a person saying that, um, I hope he's joking, but with the internet, you can never know, that he's saying that he wants to sell his car to, to buy the course and stuff. I totally disagree with this kind of stuff. I think that, uh, there's so much, uh, free information with all of my videos over there. And at the end of the day, uh, we have also the membership here that, uh, he can go and he can watch, uh, 75, uh, videos of, uh, this podcast, the bonus, uh, videos. Um, so there are really cost-efficient ways of you learning web ads and then if you start making money out of it, then go and buy the course. That's my opinion. Um, I'm not going to read his message because I don't want to spread this madness, but I think that you don't have to do. If other people are telling you that you should take a loan or whatever, I disagree. I believe that the internet is the way for you to find a way with your own money, uh, to be able to get out of poverty or, uh, become rich or, uh, be financially dependent, whatever. But you don't have to take a loan. You don't have to spend immediately 10k or 20k or even 1k that my course is, um, just to, uh, learn a skill or whatever. You can do it in a cheap way and then when you start making money, you can invest more. Um, maybe you're not even ready to accept paid information, uh, if you haven't done all the previous. So please be careful of what people are telling you. Um, and, uh, don't spend money because internet is a way for you to make money, um, with so much free information without you spending necessarily in courses or whatever. That's my opinion. After that, do whatever you want.
Uh, a little bit about the results. Uh, so I'm seeing that January was a little bit of, um, I'm not going to call it a bad month. I'm going to call it a slower month comparing to the previous Januaries. So a lot of times we were seeing that January were good months in general. Most of you, when you were remembering about the previous Januaries, you were remembering that it was a very good, uh, months that you scaled and all of that. I have the feeling that this January wasn't as good as the previous years. But I must also point out that, uh, the December that passed was one of the best that I have seen in all of these years. Maybe this is why, or for another reason that we don't know. For sure, this January wasn't as strong as the previous years and this December was really, really strong comparing to the previous years. Um, that's all.
Now, uh, results, results on January were very good in general on weekends with some crazy good Saturdays. Um, and, uh, we had some bad days here and there between, uh, inside the week. Uh, but in general, the weekends were very good. I'm talking about average results across the board and stuff. Obviously, there are exceptions to the rule and all of that.
Now, um, I wanted to tell you that I read this about GPT ads coming. I think it's going to be a golden opportunity. Most likely, it's going to be like Applovin, which is something that I told you, um, that I do hear good words about it. Uh, but I haven't convinced any of my clients yet to go there. Uh, so, Applovin basically is unskippable ads inside the apps. Uh, I think there's a lot of future with this company and I think that most likely it's going to become massive eventually. We have also the chip ads and we're going to read about it in a bit. But, um, I do believe that they are also going to copy completely the, uh, structure that we have inside the ads manager with campaign, ad set, ad, as the Applovin has done or TikTok has done and we are going to be able, um, to have a smaller learning curve on how to do ads there.
Now, in some of the least surprising news of the week, OpenAI announced that they'll begin testing ads inside GPT. Uh, ads will monetize the free and low-cost subscription, uh, tier chat, uh, GPT Go. Uh, for a user's perspective, it's important to understand that ads won't buy answers or recommendations. Instead, ads will appear at the bottom of answers in GPT, uh, when there is a relevant sponsored product or service based on the current, um, conversation. And here it has one example. Let me zoom in. So as you can see in the image, it appears on the bottom over here. It looks like a carousel. It says the car that unit that OpenAI offers as an example appears to be a scrollable carousel to flip through multiple products. In my opinion, it would be more valuable if we had, for example, let's say, um, uh, let me know about a good advertiser to run my Facebook ads. It's going to give you whatever it's going to give you. And then it's going to say add, uh, and whatever text the advertiser wants to add and all of that. Um, now placements and all of that. I think that's going to improve by the time. Um, this could make for extremely relevant advertising. GPT will have a much deeper context to surface relevant ads that simple, um, search terms and phrases, uh, that leads to all kinds of potential opportunities for advertisers. If you're wondering, you can sign up now for such ads yet. I'm not sure when or how that process will roll out, but I'll be eager to test it like all of us. Um, and that's it. I guess there's no point of reading the rest.
Uh, let's go, uh, to, uh, your questions because as I said, my throat is killing me and, um, uh, we're going to keep this podcast, uh, shorter. Now, I have some questions as always, uh, from the course. Uh, let's go. Uh, high Cost, great course and video. Sorry about the long question, but would be grateful if you could give me your opinion on this topic related to the video. I'm aware that sometimes one thing might work that, uh, does not make sense, but I want to know the majority of time what works based on vast experience. Here are the questions. In case you want to start in a mid to large country like UK, 60 million users with a new pixel in that account, and, uh, you decide to use broad interests and you choose broad interest targeting. Um, in my opinion, even if you start from small or medium or whatever, you will start with broad anyway. Just do broad, uh, initially and show a little bit of trust, uh, into your, um, creatives so that they can do the targeting basically. Do you, do you always start with the CBO campaign with multiple ad sets and different broad interests for each ad set? I might start with a single, uh, ad set, many, uh, creatives and broad, uh, to test, uh, my creatives if I believe a lot in them, and then I will go to structures like CBO with interests after seeing that the creatives are working a little bit, just to test different targetings and lower CPM. If yes, do these ad sets have the exact same ads inside creative copy, or do you use different ads in each ad set with interests that correspond to the angle? I would use different ad sets initially, and if something is working, I would move it to the crazy method. As for A, you can test the same ads for different interests and find which interest, um, these ads, which makes sense. As for B, you can try different interests for different angles for the same product, which seems less logical, and you can't 100% know which interest will correspond with that angle. I'm still asking. I want to be sure which is the best, most efficient approach. There's not most efficient approach. It's all about testing, seeing what is working for the specific case, and then expanding that. Okay. In my opinion, you should have different campaigns for the different angles that you want to have and different creatives. I don't want to use different creatives inside the different ad sets. So I don't want to have a CBO which has ad sets that they have different creatives. It's going to be different targeting on CBO or a crazy method, but it's not going to have different ads inside. Okay. Um, I mean between the ad sets, not different ads.
Um, number two, or is there, uh, or is there a case that you start with an ABO campaign so you give all the ad sets an equal chance in terms of budget? Uh, in case you do, um, you don't give all ads in equal chance because still it's going to be, um, a dominant ad and all of that. Do an ABO with multiple, uh, ad sets with different ads in each ad set with the same targeting interest so that you can find the best angle for this type of interest. I wouldn't do an ABO for that. I would do a CBO for that structure so that they can also combat with each other so that I can know that I'm going to increase competition between them and find a better winner or an ABO with multiple, uh, ad sets with the same ads in each ad set, but with different interests that correlate to the, uh, angle. In case I'm going to do, most likely it's going to be only the chance. There's no way that I'm going to do many ad sets there unless if it's cost caps. But in case that I'm going to do, it's going to be a single ad set with many ads. This is how I'm going to use it. Um, and again, if we have different interests, I'm going to use it on CBO. Uh, and the other one, it's with multiple, with multiple ads. Okay. So in case number A that you say that I'm using CBO with multiple ad sets with different ads in each ad set, I'm going to use single ad set and all of my ads there and I'm going to start seeing what is working with the dominant ad and all of that and do AB optimization. In the second case, I wouldn't use ABO with different ad sets targeting because I would like to put that in a CBO so that there's going to be competition.
How many broaders do you use? Is it okay to use 10 or 14 interests in one ad set that are all broad and let's say they give you 10 to 50 million? It's, it's okay. You can group them as you want. Um, I just don't like to group, um, an interest for example of 50 million with an interest of 1 million. Um, the small ones I would group with small, the bigger ones with bigger ones. Back in the day, it made sense for you to just do less interests in order for you to see which interest is working, but, uh, right now it doesn't because eventually you will have to go to broad, so it doesn't matter. The interest adjust the vessel to make it more cost-efficient. If, uh, it is the vessel and you can go immediately abroad, then you don't do interests at all, uh, which is an okay number to start with UK. Also, do they have to be very closely related interests or completely different as long as they fit the persona? I mean, the grouping that you're going to do, it has to make sense on the other hand because it expands to broad, it doesn't matter. It's just an initial suggestion for the sake of the example. Let's say you want to target mid to high-income people to buy one high-ticket product related to investing and you pick finance, investing, stock investing, asset management. I have the feeling that sometimes people use that, but there are the broke people that are looking for investment and all of that, even if they don't have money because they, they want to make money. Using things that are not exactly the same but very similar and have potential to overlap. It doesn't matter. It's just a suggestion and then it expands to broad. Um, it doesn't have to be a combined or it doesn't have to be combined of completely different but related financing. Okay. Things that people from a higher income bracket might be interested in, assuming that all these interests are broad. I hope that makes sense. Um, yeah, makes sense, but I think that you're overanalyzing it because it's going to expand broad. So it doesn't matter.
And then it says, so what do you recommend? Let's say we have few creatives that are working with a proven structure. Um, this is another question. Um, so we have to try immediately new structure. I think it's a little bit risky, or we have to, uh, start more campaigns with more creatives and then if we want to scale more, we'll try different, uh, structures. Um, I wouldn't try different structures immediately. I would try to see if I can establish more campaigns. So you are right on that. I think when we have a limited creative, we have to try different structures and strategies to scale more and Meta will stop us. Uh, we don't, uh, scale without new creatives. Um, if you don't have a lot of creatives, that's your problem because creatives are needed. And yes, the structures and the different strategies can take you up to a point. But, um, uh, yeah, you're not going to go further away comparing to what you can achieve with having different creatives. When we have more creatives, we don't need to find immediately new structure. So, uh, we're not stuck at the daily loop, uh, and it's more safer. I think these are my thoughts. Please correct me if I'm wrong. And, uh, also what's your thoughts? Uh, thanks in advance. I told you, I think that, uh, you need to do your part. Okay. And, uh, using the crazy method or structure or whatever, or even cost caps is going to take you up to a point. After that point, you're not going to be able to do more because you slacked and you didn't do many creatives.
Um, anyway, guys, that's all the questions. Um, sorry for having this, uh, small podcast and stuff, but, uh, most likely it's going to be a nightmare on editing also because I'm coughing all the time and we're just cutting. Um, I hope next week I'm going to, uh, be better. We're going to do a bigger one. And, uh, I will see you on the next one. This is the end of the first part of the Facebook ads breaking news podcast. If you don't want to miss the second half of the podcast where I'm answering all the remaining questions of the week, visit my Patreon page following the link on the description. This was the Facebook ads breaking news podcast. Like it or not, it is what it is.