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The Genius Fix for Airport Car Rentals

Marketing Brilliance0:50

Transcription

Car rental company, big airport. The deal is I pay you an extra and don't rip me off on all the fillers and damage waiver and the things. I want to pay you an extra 60 quid and someone meets me at the arrivals gate with the key, walks me to the car, tells me how it works. Okay, this is 10 minutes. I'll happily pay 60 quid for that because that's the worst part of car hire, right? It's finding your car, uh, you know, standing at a desk while someone types War and Peace despite the fact that you've input all your license plate details in advance. Okay? And then walking in baking heat with heavy luggage through a completely unnavigable car park. I would willingly pay for that service because that takes the worst part of car hire. Now, you pay for a 60 quid taxi from Gatwick. Someone meets you at the gate and walks you to the car. Okay. If I'm hiring a car for 10 days and paying you 700 quid, why don't I at least get that level of service?