Transcription
What if your AI assistant could actually think like you? Not just spit out generic responses that make decisions the way you would, communicate in your voice, and create content that sounds authentically you.
Today, I've got Andy O'Neal with me, and he builds what he calls digital clones inside Claude AI. He takes your personality traits, your beliefs, even your decision-making style, and weaves all of that into a custom AI project that actually works as an extension of you. Hello, Andy. How are you today?
>> Hello. I'm good. Thank you. Thank you for having me.
>> Thank you for being here. We are so excited to hear about this. What are we going to take away by the end of this video?
So what I have created, uh, which, uh, you'll be able to watch throughout this, uh, session, uh, and take away is a skill for Claude that will take your personality data and put it into your communication style. I am so excited about this because there's so many times you see people's content, you're like, you know, ChatGPT wrote it, or you can just, you just get this feel that there's not that personality. Like you can feel that the actual thing that you're reading or viewing, it doesn't feel real and alive. So, I'm super excited about this. Can we just dive straight on in?
>> Sure thing. So really, what I, what I identified several months ago, I've been using Claude exclusively and I canceled my ChatGPT account in April of last year, so April of 2025. And so I've been all Claude since then, and recently Claude Code on top of that. And so one of the things as I, I write content with, with Claude, and what, what you get with ChatGPT or Claude out of the box is this generic AI voice, uh, that people are getting pretty good at identifying by now. Uh, can we, can we say, "Hello, M-dashes, and horizontal lines?" Uh, you know, that's an immediate, you know, giveaway that it's AI. And so what, what we're trying to do here is we're trying to skew away from that default voice. And there's a lot of ways that I've tried, and I, I still use to skew away from that default voice. Uh, one of those things is providing writing samples. Um, I'm not a big writer, so I have a few things that I've written in the past, but not, not in-depth, a lot of writing samples. Uh, I also use what I call a "nuke word list." Basically, the instructions are, "Don't ever, ever, ever, ever use any words off of this list, ever." Um, because they are the words that are typically associated with AI. And then, uh, adding in special instructions to not do this and not do that. But really, the, the personality training is what made a huge difference for me in, uh, in the writing style. And when people actually read, people that know me read something that I wrote with AI, they actually think I wrote it. And so it's, it's worked really well for me in my, uh, content development.
I love this. I'm super excited. And I even love that you have a hit list of words that you don't use. And I'm like, I want this list already.
>> Yeah, they're, they're handy words for sure.
>> Well, let's throw them in. Can we do this with you today? Can we like see your process of how you actually make it, make it all sound like you?
>> Absolutely. So, I am going to move some things around here. And am I showing up? It looks like I'm showing up. There we go. Got it. So, the first thing I did, uh, because I have some of this and I have lots of memories in my Claude, is I opened an incognito chat. Um, this is the first time I've actually used incognito chat. And then I gave system instructions that just said, "Pretend like we're brand new and we've never met." So that's what's on the screen right now. Um, just a fresh set of instructions, or a fresh kind of a fresh slate to work from. So I have, uh, the skill that I'm giving away, and, and I'm giving away no email transfer or anything, uh, because I like to give stuff away that I create to people. Um, I'm, I'm giving away a skill that builds your skill. So, the process we're going to go through is we're going to start with that skill. It's going to interview me through a process, and then it's going to give me a chance to rename the skill and reinstall the skill that's been customized to me. Uh, what that means is you can use that starter skill as many times as you want. So, I'm simply just going to say, "We're going to access the personality skill." So, it's going to go read that, and what it's looking for is a profile that's been set up in that skill. And because it's not been ran, I actually deleted my skill, uh, for my personality from Claude so it would not confuse it. It's going to go read that and see that it needs to ask me the questions. So, it's checking if there's a profile right now.
>> Oh, so it's just going to prompt you.
>> It is. Yeah, it's made to to ask questions and, and interview me, basically. So I have, um, I, I initially built my skill on, uh, the Myers-Briggs Types Index, or that's not the right name, but Myers-Briggs personality index. And, um, in preparation for this and building this skill, I actually went and did some other assessments. So you can see some popular assessments here. You don't have to have all of these. Uh, if you have, in my opinion, if you have the Myers-Briggs, um, if you go to 16personalities.com, take the free test, pay $9 for a few more, uh, for one more other assessment. I'll show you what that looks like, what the results look like. Um, that's plenty to get started. Um, I also took the DISC and the Enneagram and the Big Five. So we're going to put that in there, too. But basically, this is whatever personality data you have. You can just do a dump in here, and it will use all of that.
>> I am going to get over here. So I've got, I load up here. So I've, I've screenshot all this. So this is the Big Five, um, their data. This is the DISC I took. Uh, this is my Enneagram score. Uh, what, what it all means. This is the 16 Personalities Myers-Briggs profile. And again, I, I think this is probably the best one to start with. Um, and, uh, so here is, here's the data you get for free. So you get four letters plus a fifth. Um, typically Myers-Briggs was, I think, first developed with four letters, but there's been a fifth added. And then here is the, this, I'm going to show you 12 metrics you get with the $9 thing if you add on and take the extra $9 assessment. Um, you get these four influential traits, these four, and these four. A couple to note, uh, about me is my emotional intelligence is, uh, very low. That means, um, I'm also very introverted. And if we go back here, perfectionism is very high. And what, what that means in a Myers-Briggs test is I've got to make sure everything's right before I do anything. So before I go on this podcast, I've got to make sure everything's perfect and everything's set up. Like, I freak out about being having everything perfect. So just a little, if your perfectionism score is high, that's that's what that means. So I'm simply going to drag those images I showed you right in here. And once those upload, we're going to let, we're gonna let Claude read those. It'll do a perfectly, uh, it'll do a great job reading those directly off of there. It knows what to expect. It can see there's my numbers coming down there. There's my DISC profile in sorted by match. Big Five. Have you ever heard of the Big Five?
>> I, I took it this weekend. I never heard of it.
>> Was it good?
>> Well, I mean, it's, it's it tells you, um, like, like it breaks down your people into like five categories. So, mine is openness and neuroticism, which means I tend to stress out more than other people, which probably goes with my 75% or 97% perfectionism score. So, all right. So, that's all uploaded and read. Uh, just make a, it's, it's asking me which way it wants to go on the Enneagram. There's kind of a secondary thing. Uh, make an educated guess because I don't know which one's the best.
>> This is so cool. So, I guess if you're someone who's into Human Design, you could add your Human Design stuff in. Or if you're really big into astrology, you could add your astrology stuff in. So that's super cool.
>> Let's see. Let me run the research phase. I'm going to stop that and I'm going to turn research on. Continue research. All right. So, this is where it's going to take my, my design, my, all those results, uh, that, that it's looking at, and it's going to go research it. So what does a, what does an ISTP Myers-Briggs that is also a DC, what does that mean? And what is, you know, when we look at this, and this, what does that mean? And so, um, goes through and does quite a bit of research, and this is the research that is going to, um, really help with your tone as you write content. All right. So, right here, um, have all the research I need. Let me build a comprehensive profile and inferred communication preferences. When I was building this, it was like, "Answer these questions," like open-ended questions. And I said, "No, I want you to write them, and I want to correct them if they're wrong." So, these six questions are written based on the, uh, personality data we've given it. And, uh, I, I did this with a client this morning, and he wrote, he read this, and he's like, "Totally me. Yep. Totally me. Yep. Oh, this is holy cow. I can't believe this." Like, he was just blown away by this. But basically, it's going to be like, "What's your reading tolerance? You know, what's your information format? Like, do you like long walls of text, or do you like bullet points, or somewhere in between? Analogies and metaphor? Humor?" Uh, I, I love humor and dad jokes and puns and things in my writing. Um, decision support, and context depth, you know. So, how, how deep does this need to go? Uh, I'm going to say this tracks. All right. So, it's going to build the full profile. While it's doing that, may I ask?
>> I tend to be someone who when I'm talking to people, I try and have a very conversational style so that it's easy to relate to, like so that we can relate, you know, build rapport, that sort of thing.
>> Right?
>> If I want my writing to sound like me, but like my professional version of me, which there is a professional version of me, but at the moment, I'm obviously in the conversational version of me. But if I go into a business meeting, you get professional version of me.
>> How do I get content to still sound like me, but the nice, like the professional version of me, not the ChatGPT version of me? Is there a way that it can find that middle ground of, "Okay, it's still the same person. If she's in a conversation, the same person if she's in a business meeting. It's not ChatGPT."
>> Right? So, uh, one of the things I would say is, um, there, there's a step here, and then, and I actually skipped it, but there's a step here where you can put in your personal beliefs and other information. So, I think that's where you would put in, um, "Here's, here's writing samples of me professionally, and here's writing samples of me personally." And, uh, you might even throw those into Claude or ChatGPT and say, "Analyze these writings and explain, and describe them," and then do that with your personal, and what you'll get is two descriptions of that content, and then you can throw those descriptions into here. And then similar.
>> Sorry, similar to that is I have some, some people that I, I send emails to, long, detailed emails, and I have figured out by their content that they are actually the exact opposite personality type than me. So what I've decided is, I'm not going to write as me. I'm gonna write my email. And then I, what I do is I tell, uh, Claude, "Rewrite this as a, this personality type." And so it rewrites it. There's more story and more fluff and more like, you know, the opposite of how I would write. And that's actually the email that I send to them because it's in their, what I call, personality language. And so it's going to be easier for them to read than if I send my version of it. Now, I've seen that, like, I'm the person who might like write two or three very warm, very friendly sentences, and then the person will write back and be like, "Yes or no." And I'm like, "This is a wonderful answer, person. I'm like, all right, I don't need to be warm and kind. They are missing that whole thing." So.
>> I love that because that even in your writing and in your emails, that's helping you build rapport because you're speaking in their language.
>> Right. Right. And they're going to understand it, and they're going to read more of it, and, you know, they're going to take away more of it than than if I sent it in, in mine.
>> No, I love that. I love that. What I was going to say before is when you've got those two reading styles, if you would writing styles, you know, the more serious professional business version as opposed to the more casual, "This is my life diary" version, um, the conversational version, would you, if you were making your content, just make sure that your, um, whatever you're using, whether it's Claude or Chat, would you make sure that that's mixing through a combination of both in your content moving forward, or both sides of you are coming out? Or would you get it to try and find a middle ground?
>> I, I would try to get to find a middle ground. Um, if, if you don't want a professional voice and a personal voice for two different, uh, I was kind of thinking two different, two different bodies of content you're writing. Um, if, if you're just writing for one, then I think, I think you probably, what I would do is I would give, I would have Claude analyze the content, both types of content. Describe it in detail, and then throw it together and tell Claude, "I want something in between. Interview me on how to do that. Ask me questions about how you I want my personal/my personal hybrid voice to sound." That's, that's how I would do that.
>> Yep. And then that way, your brand voice is always consistent.
>> Right?
>> Yeah. Cool. So this is the, this is the markdown file that is created from the research and, uh, just goes through and this is how, this is what's going to direct the skill on how to, um, to write. So here's an interesting one. Patterns to avoid. Great question. I hope this helps. That's really interesting point. That makes me want to gag. Yes, please avoid those phrases. Um, so this is, this is me in a nutshell as far as communication. And so we're going to, we're going to go another step to create the skill. But if you're using Claude Code, what you can do is you can take this version and go put it into your project or global Claude.md file. And that way, this will, this will be used. Now, keep in mind, when you put it into your Claude.md file, excuse me, that's going to use tokens every time it retrieves it. So, you probably want to shrink this down and just get the most critical information to put in there. And that way, when, when you go back to your project, or when, if you use, if you put in your global Claude file, then every chat will include this, and you won't have to call that skill.
>> Cool. Now.
>> All right. So I want to, uh, or rename it. Calibration. Yeah. So this is a calibration test. You can ask questions. I'm going to rename it as. And so this is going to create a copy of it, and then we'll have the opportunity to upload it to Claude. Let's see. We'll write a calibration test. Ah, sure. So, for the people still using ChatGPT, can they still do this process inside of Chat?
>> So, this markdown file, you should be able to take that and put it into a, um, I don't know, are custom GPTs still a thing? I haven't used it in a long time. Um, you know, the equivalent of a custom GPT, put this file in there, and then, you know, you may have to ask ChatGPT, "We need to format this differently," and that kind of thing, but yes, you could, you could definitely use this data.
>> Amazing.
>> All right. Let's see. Explain how, what prompt should we give this? Um, "Explain why the sky is blue."
>> So, starts out with wavelength and visible light. So I've got, I'm very sciency in my personality. When the Earth hits atmosphere. Yeah. So this is a very sciency, uh, explanation. Uh, even the, uh, the nanometers that scatter roughly 5.5 times more red light. So, what, what my personality type, I like data. Like, show me data. Like, I don't even know what 700 nanometers is, but I still want to see it. I want to see the data there, you know. And so, uh, this, this, this lands pretty good. It's not very long. Gets to the point. So, why blue and not violet? Two reasons. Boom. Boom. It answers the questions. Yeah, that's good. That's good.
>> Yeah.
>> So, say that started talking about how the sky is blue because the unicorns are up there running around and it's all really great with the fairies and something that's completely not you.
>> It's time to start over.
>> Go back to step one.
>> Okay. Maybe not completely not you. But even if there were little tweaks you want to make, do you just work with it to make those, those tweaks in terms of a new prompt, or how would you get it to just adjust that little bit?
>> Um, I would tell it, uh, you know, this, this calibration step is is for that to say, "Wow, something's, something's wrong here. Where did you get that?" Um, you know, maybe I pasted in a client's Myers-Briggs by accident or something that, that's unlikely to happen, but something weird happened. Um, actually over the weekend, I, I was screencasting or screenshotting the example data. Uh, and when I went to have to get it ready this morning, the, the data was different. I was like, "What's going on?" I looked, and it was the example data I had put in over the weekend. So, I mean, things like that can happen. And so it, it wasn't enough of a difference that I was like, "Holy cow, what's wrong with this?" Um, but it, it would have skewed it in the wrong direction.
>> Amazing.
>> And I love that also you said, "Where did you get this from?" And I like, "Oh, that's super interesting. I would never have thought to ask that."
>> Proper skill.
>> Yep. So, it's going to package it into a skill. So, the skills should have a couple documents inside. And if you're new to skills, um, I'm just barely not new to skills. So, uh, something I learned that a skill is actually, um, when we look at this, we're going to see a skill. We're going to see two files inside the skill. And I was concerned that I had to download three files. But a skill is essentially a zip file that contains those other two files, which I had no idea. I asked Claude a few things to finally figure out that that was the case. So, uh, you only have to download, manage one skill. Those other two skills are tucked inside.
>> Yeah. No, that's great information. Thank you. When you said skills, I thought you were more meaning relating to you as a human and your personality. So, that really helped clear that up. Thank you.
>> Yeah, this is, um, let me get this saved. There we go. Okay. So, right here, I can copy to my skills, and we'll go look at where the skills are in Claude in a second. Um, but this is my skill. If I click here, let me look at it. I get all right. It's not going to let me look at it. It has let me look at it in the past. So, I'm going to copy to my skills. It doesn't like that. Let's go exit. How do I get? There it is. There's the X to get out of there. All right, let's go down here to the, uh, your, your profile image and go to settings.
>> And then skills are in capabilities. Now, interestingly enough, the client that I was doing this with, um, this morning, his capabilities page and skills page looked entirely different. We were kind of fumbling around to find it. It was that different. So, I don't know if he's on a newer version or if I'm on a newer version, but, uh, this is, this is where those live. Actually, this is what his look like. There they are. Okay. This is what it looked like.
>> All right. So, so here is, here's that, that the, uh, starter skill. And I'm not seeing it. It didn't, it for sure didn't download it. So, I'm going to stay right here and I want to go in my browser to retrieve that.
>> Yeah.
>> The, the fun that happens on live, um, live calls.
>> No, this is good though, because this could happen to us. So, you know, it's great because what if it didn't turn up for us when we were trying it?
>> Right? Um, see chats. Okay, so here's a funny thing. Since I was in the incognito chat, none of that chat is available to me, which makes entire, entirely perfect sense. So, it appears that I have lost my skill. So, all that to say, um, if, once you have your skills, so I'm going to re-upload mine. Uh, so again, this is, this is the starting one. Personality adaptive communication. This is what that's going to be called when you download it, um, from, from the blog, blog site that I'll provide. Um, so go right here, and we're going to upload a skill. Click here. And skills. And they're all spot again. Nope, that's not the right one. All right. So, I'm just going to go ahead and upload and replace this. Uh, it's going to overwrite this one, which is fine. Um, but my, my skill would be saved to my machine somewhere. I'll have to go find it. Um, and you would just simply upload it here. Hit the plus and upload it. Uh, if you're not on an incognito window, you'll get that button that says "Install Skill." Just click that, and it'll actually put it right in here. Uh, and like I was talking about, here's, here's the skill. Here's that markdown. And then here are your references. Personality profile. And, and this one, you can see this one, this is the original. So it says "To be completed." Yours will have data here, uh, the percentages.
>> And, uh, in the framework, this is kind of a standard framework it, it hangs on to, so that's how you create that skill and, um, pretty easy. I try to make it easy just to walk through step by step.
>> So that, yeah, from there, what do we do? Do we, do we just open a new project and get it to write things?
>> That's right. Just open a new project and, uh, uh, tell it. In, in regular Claude, you will need to call the skill. And again, we talked about, uh, Claude Code putting it into either the global or the project Claude file. Um, and then you just call it. You start, start typing, asking it to build things.
>> Can we do a test? Like, do you need to say, "Use the skill," or does it just do it automatically?
>> Uh, you do need to call the skill.
>> Okay.
>> Give me a second. I can find mine. Sorry. Hope you're going to post this.
>> No, this is great because otherwise, we won't know how to do it ourselves. So, I love that you're walking us through all this.
>> All right. Actually, I think I know where it is. So, what applications would you use this for? So, you use it for content. I feel like you're using it for email.
>> Um, use it for, if you had to write a report for someone. Um, what sort of applications can people use it in the real world? Uh, you know, if, if I would say a good application would be, um, proposals, get, you know, getting business. Um, there's, there's probably enough information out there on, uh, different people to, to get an idea. I mean, if, if you get it close, like for example, if you're as introverted as I am, and if I can shift that voice close to a, high, high energy CEO that's loud and like, that's boisterous and like, you know, obviously that's not my personality type. I could at least get it closer to that person's type so when I write it, it's bold and, you know, it, it sounds like something that he would, um, resonate with.
>> Yeah. Um, I've, and I've, I've not done that well in the past, and, you know, I've gotten feedback saying, "Well, like, hell is numbers and facts and figures, but like, you went right to the solution and you didn't talk about the problem and how to solve it." And I was like, "Well, yeah."
>> Now I know. I'm like, "Well, that's how I'm wired, and that's that's my that's my default." So, um, you know, and, and having Claude helps me kind of get around that now.
>> Um, but, but definitely, you know, even if you can get closer to that person's personality type, there's even a, a Chrome extension that works with LinkedIn and, uh, it's got free credits, so you can go to somebody's LinkedIn profile and click it, and it will estimate their Myers-Briggs personality type. So that's another way to get it, too.
>> Yeah, that's super cool. Thank you for sharing that. Love it.
>> All right, so I found my, my, so my ISTP personality.
>> Yeah.
>> So to get to this, I'm going to say, um, "Open ISTP skill." I'm just going to look through and see what that's all about. Cool. And then would you use this for any content you're writing? If you're say doing a Facebook, um, post, or even LinkedIn, would you use this for all content?
>> So, I, I purposefully skewed to more of an extrovert, uh, profile on LinkedIn. Um,
>> Just because, you know, there's a lot of, I, I'm trying to reach the business owners and the CEOs and the executives and the founders, and typically, um, you know, in my understanding is they are, they are not built like me. Um, I am, I'm not the innovator and the go-create-a-new-thing, something-big guy. Uh, so I will, I will skew that direction. Uh, so it'll take the ideas I have, and it'll write to, to a, at least, at least to the point where the first letter is an E, which is extrovert.
>> Yeah. Okay, cool. So, how are you doing that? If you were to do that, would you be using this test as we're doing here now? Like this skill, I mean, as we're doing now, then you would give it the prompt for the content you were writing, and then would you say, "Can you put this into more of a, um, this type of personality?" Or how are you doing that?
>> So, it depends, uh, how much I know. Um, so the, the, the guy I was talking about earlier, he, I, I guessed his personality type as an ENFJ, and he went and took the test, and he, when he saw me the next time, he said, "I can't believe it. Your AI was exactly right." So in that case, I know that's his, his Myers-Briggs letters. So I would come here. I'd probably build a profile for him. Uh, if, if, if the frequency of messaging him warranted it. Uh, if I just knew he was a high-level leader and very introverted, I would probably just give that to Claude.
>> Yeah.
>> And maybe have Claude interview me, ask me some questions about this person to kind of nail it down a little bit. But it, it wouldn't have to be as perfect as a personality profile. It just needs to skew away from from my personality, uh, to do that. So, and quite honestly, I've, um, I've had Claude in talking about personality is like, "Oh, do you want to take the Myers-Briggs personality test?" And I was like, "What? Sure." And it was, it was asking me questions and, and got, um, pretty close to my, I think it, I think it got my four-letter, uh, Myers-Briggs by asking Claude. So Claude knows a lot about personality and these tests as well.
>> I love that. Cool. Yeah, that's good to know. Um, and as well also, I'm just thinking because we've got a skill in there for you. So if you're writing something, but you could potentially get it to build the skill of the high-level CEO extrovert. Like you could get it to build that opposite personality so that you can just be like, "Okay, today I want to use my personality for this writing." And then like an hour later you're like, "Okay, I want to use my extroverted targeted personality." So you can just swap between those skill sets that are already in your Claude.
>> Yeah. Yes.
>> Super cool.
>> A LinkedIn post in my INTP personality type about this virtual session. So that's the, that's the text I sent you before we head on here.
>> Yeah.
>> Okay. So it's also pulling in my, my, my humor profile is called "Caffeinated Squirrel." That was what Claude came up for me.
>> How did you pee with your humor profile?
>> I, I had some things that I had written, and I just described it and had it interview me.
>> Um, yeah, so it's, you know, uh, there's certain topics I don't want to be funny about, you know, uh, death, pain, other people. Um, there's, uh, like, like I love puns. Uh, I, I'm happy with self-deprecating humor. So like, make fun of myself in my own writing as Claude's writing about me, you know. Um, so things like that. Um, because I don't want to hurt anybody with my humor. It's just, it's like, let's make fun of me. I've got four kids, and I realize that to those four people, I'm probably the biggest dork in the world. So I'm just kind of leaning into that and, and okay with that.
>> I love that. I'm a huge fan. I love dad jokes. Like, love them. And so, yeah, I love that you're actually getting your Claude or your AI to actually sound like you in its humor as well. I think that's like something where I really miss a little bit because that fun, playful humor side doesn't come out. And I think that for a lot of people potentially who are watching this, they're also kind of thinking, "How do I get it to like have humor? Like, how do I get it to be funny like I am in real life?"
>> Yeah. And there's a, um, a LinkedIn guy I follow that he's, he kind of got me on this. I mean, he's, he's got two boys. He's a total dork. And he every once in a while, he will do a, "I'm a complete dork" post on LinkedIn. Like he wants to keep, he wants to be human on LinkedIn and not just be the professional LinkedIn expert, which is what he does. And John Nemo, that's his name. Um, and so, you know, he's, he's upfront with that. When you get his ebook, like the, the first picture of him is not a professional picture like this. It is, he's got his kids have dressed him in something crazy. And, uh, that's the first picture you see of him in his ebook. So, uh, yeah, he, he leans into that as well. So, here, uh, here's the post. I want the, I want to try this again. Um, "Use my multi-ISTP personality skill to write this 100%. No humor or other inputs."
>> I was really into the. There we go. Matter of fact, voice. Matter of fact, experience. Experience anchored. Short declarative sentences, concrete nouns, active verbs, no filler, no humor, content creation guide. There we go.
>> Every AI tool has a default voice. The voice that writes all your content. Your audience reads the tone the same for every business using the same tool. So that actually got that post shorter, if you notice when it rewrote it.
>> Which is indicative of my personality type as well.
>> Yeah. Okay. So I'm going to have to tell it, "Don't say the 2,000 words I would say."
>> Make it shorter. No, I love that. That's so cool that it even adjusts to how many words you would use because that is the thing, like, you know, you are going to get the people who are doing the one or two-word answers. You are going to get the people who are writing,
>> two to 5,000-word essays. So even if it can adjust to a middle ground on that sort of stuff,
>> is really, really, really helpful as well. Like, even if you can say to it, could you say to it, like, if you've got your ideal client profile, for example, say your, um, business is structured around a certain type of person.
>> Um, literally get it to kind of meet in the middle ground of, you know, your 100%, but meet back at 50% of that where they are as well. So it's a bit more them.
>> Right? Yep. Claude will definitely handle that.
>> Yeah, it's amazing. I mean, AI in general, I'm, I'm, I'm a Claude guy, but, you know, AI in general can, can definitely handle that kind of, you know, merging of of information. Um, and again, say, ask me questions if you're not sure. So I can say, "Hey, do you want to, you want to use this phrase or this phrase?" You know, and that two or three of those tells AI a lot about your intent.
>> Yeah. Even down to like, um, can you ask it the question of, "What are the words that I should avoid because they're used in AI all the time so that you can make that list you mentioned at the start?" Like, can you literally just ask it about itself?
>> That we should avoid altogether when writing with AI. Yeah. Reflect. I've been reflecting deeply on. Yes. Delve. Yep. That has to be on the list.
>> Yes. We'll love this.
>> If you're prepared to spend the time on it, I also love Claude. If you're prepared to spend the time on it, you really can get it to do what you need it to do. Like, it doesn't have to just sound generic, but it's not going to do that automatically. As to learn, you have to prompt it. Hey, what are the words that we shouldn't be using? Hey, let's not do the dashes and the and the things like that. What else do we kind of need to look out for if we're going to use Claude in this sort of way?
>> So, one thing I would say, um, so I, I built a, a project before I kind of, before I started building these skills, but I built a project for writing on, um, Medium, and I actually, funny story, I, I published a couple, uh, stories, and this guy reached out to me, and he said, "Hey, like, you seem to be a, a really good writer. But your story, there's kind of like four points to your story. It's that it, like, it's not really focused. And, uh, I have a writer's coaching thing you could join in. I think I could help you do that." And, and I wrote him back and I said, "That was AI written. I didn't write it." And, and I don't fess up to that to too many people, but he didn't reply. But I, I was like, "Okay, this writing coach read that and said this human person could use my help and I could help him," and reached out to me. So, first of all, it told me, I, I think I was on a pretty good track for writing human-sounding stuff. The second thing that told me was when I built that profile to read that, Claude never said, "Hey, this is really going to write like, write stuff that's got four different purposes instead of one." And so what I did after getting that email is I went back to Claude and I said, "Hey, this profile you made me, like, here's what, here's the email from the guy who said it." And, and Claude goes, "You're absolutely right. We did not build anything in here to make you make these stories to have a one clear purpose." And so I tell that story to say, there may be things that you don't know you don't know when you build these prompts. Um, that, you know, I built prompts on how to write, and I presumed that Claude was going to create me something that had a single purpose. I'm not good enough writer to have sat back and and evaluated and said, "Oh, this, this meanders all over the place." I went, "Wow, great article I wrote or Claude wrote with me," and I posted it. So Claude's not always going to tell you the things that you probably need to know. Uh, you just may have to learn those along the way. Um, could I have said to Claude, "Is there anything else about this that we could improve to make this the outcome of this a really well-written article?" Maybe that would have caught it, but I didn't ask that question.
>> Uh, so I, I, I shored that up and cleaned it up, and now, now it has a purpose, a single purpose. Um, which makes me wonder, what else does my prompt not do that it should? But, um, it's better than it was.
>> I love this. Thank you for sharing because it's really that question of, you just don't know what you don't know. And like what you said there, of just asking it the question of, "What could we have done to make this better?"
>> Cuz we don't even think of it, but maybe it will, you know, or just taking feedback that someone else gives you. Maybe that's what's going to help you to sound even more natural or more real or more alive.
>> Right. And, and question Claude, question the AI you're using, whatever, whichever one it is. Question it. Um, if you read a, a LinkedIn post that just jumps off the page, copy and paste that thing and go over to Claude and say, "Why doesn't my, why don't my posts sound like this?" Um, you know, and, and have your AI tell you why, and then work on your voice on how to make them, if you're, if that's what you're looking for. Um, which I think we all, all are striving for that in writing with AI. Uh, you know, I love how this pops off the page. What do we do to make mine pop off the page like this as well? And so, you know, I, I think at least I was, I think people that I, that I meet and have calls with are afraid, like they ask the question, they get the answer, and they, they walk away. Like, press into it. And I don't like this phrase, or I don't like this, or this is really good, but this isn't. You know, press into the answers you get. Uh, and that's how you get really good answers by doing that.
>> Yeah, I love that. It sounds like it's all just keep going, keep refining, keep doing it. And even your suggestion of like, um, copying in something that actually does sound really good and saying, "Hey, how, like, what is it about this, and how can we make my content more like this?" And I think you see that a lot with, you see those people who are content creators, and every single piece of their content just lands. And now we have a way where we can actually like emulate that, but in our own words and in our own style.
>> Right. Right. Easier than ever before. And, uh, AI today, whenever you're watching this, AI today is the worst it's ever going to be. So, you know, it's just going to keep growing and, and continuing to improve.
>> It's crazy how exponential it is and how it's like, it can be like a week, and it's just improves so much. Time is going at such a different rate than it used to, I think, just because the speed of things like AI and technology are moving so fast. Maybe that's just because I'm in that world, though. Uh, is there anything else with this that we actually need to know, or like any other like tricks or tips you've got for us today?
>> I don't think so. I think we've covered, uh, quite a bit, and, um, just, just keep, keep using your AI and learning, you know, uh, just for example, the skills, I, when, when we originally talked about this session, I was going to build a project in Claude, and the last week I said, "You know what? It seems to be a skill." So that is just a, a, an evolution of the AI where skills are becoming very powerful and changing. So, um, the process of continuing to learn and the process of adjusting and doing things differently, uh, is not going to slow down. But I, I think, I think we've covered the nuts and bolts in this, this today.
>> This has honestly been amazing. Like, I feel like as a content creator, there's probably been, I don't know, at least eight or nine things that I wouldn't even think of. As someone who uses Claude like pretty much every single day. So, like, I can imagine some of the people at home who might be a little bit more new to this would be going, "I just need to like learn the whole session off the, off by heart." Like, there's just so much in here. So thank you so much, Andy. It's been amazing. Where do you find you?
>> Uh, so I, I hang out, um, on YouTube. Uh, great content over there. Um, I spend a lot of my time on one-on-one calls, a lot like this, where we're building automations or AI tools. That's, that's how I, uh, run my freelance practice. I like investing directly into people's lives. And, um, that's, that's where I spend a lot of time and, and on LinkedIn. So, you can find me any of those places.
>> I love that. Thank you so much. We will put links to all of that. So everybody go and check out Andy because this has been amazing. And thank you so much for your time.
>> Thank you.