Transcription
My student asked me this question. How do I name my digital product? And I answered her. But I thought this is something that honestly all of you guys would like to know the answer of. I get asked this a lot on YouTube. So I'm like, you know what? I'm just going to take a second, turn on my camera really quick, and film it for you guys.
So in case you don't know me, my name is Maria Went. I've made millions of dollars selling digital products. But maybe more importantly, I've helped hundreds if not thousands of students specifically launch and even more specifically name their digital product. Um, definitely a good handful of hundreds. And I've learned how many bad ways there is to name a digital product. And so I have a little like criteria here for naming your digital product in such a way that it goes viral. We want to name our digital product so that when people hear what it is you're selling, they say, "I want that." And time and time again, the thing that blows my mind as I help my students launch these digital products is what a difference the name makes. You guys are naming your product the wrong names. And that's one of the big reasons why it's not selling, which is insane because when you're just getting started or when you're new, you don't realize how much a name matters. But when you're in the low ticket or digital product space, when you're trying to get impulse purchasers, which is what you're doing, when you're selling things for 27, 37, 47, etc., your name matters a ton. And so that's what I've learned is that when you're in this business, tiny, tiny tweaks make such a big difference. And that's why I make these YouTube videos. I make YouTube videos essentially every single day teaching you all the different strategies that I have learned to successfully create, sell, market digital products because I know the difference. A tiny little tweak if you can watch one YouTube video of mine and you implement it, it's going to make a huge difference in hundreds of dollars if not thousands of dollars when you go to launch your digital product or scale your digital product depending on what stage you are. So, if you haven't already subscribed, be sure to do so. Like I said, I make a ton of videos here, all for free. Um, really, really specific, really, really practical, really, really tangible. The things that you need to know in order to be successful with your digital products.
So, here's what I wrote down. It's kind of like my little um like checklist that I always share with my students um who are coached like by me more intimately. Most importantly, the right name can make or break your product. And so there's three things that it absolutely has to have. If your product doesn't have this, you can just kiss your successful launch goodbye, frankly, if I'm just being real. If I'm being real with you. So number one, it needs to be very clear on what you're going to get. That's the most important thing. I'm going to give some bad examples a little bit later. You, the examples that I'm going to give as bad examples, as do not do very well could be what you've called your digital product. So most people's products, offers, things they're doing are not very clear at all on what they're getting. And that's a really big problem. So when someone hears the name of your product, they need to be 100% clear with zero confusion on what they're going to get when they buy your digital product.
Second thing that your digital product needs to have um in the name, not the landing page, not the checkout page, not the description of what's included, but in the actual name, it needs to hit their pain point by articulating the pleasure point. So, this is something I go into more with my like in intimate coaching students, but essentially we talk about pain points, we talk about pleasure points all the time. Um, we never want to sell by hitting the pain points, which is very different than what most business coaches will teach you. They'll teach you emphasize the pain points. Hit the pain points. Um, you know, dig into the pain points. We hear that expression all the time. If you've been in my space for longer than a couple of years, what we actually want to do in the name of our digital product is point to the good thing they're going to get by buying your product. So, if we're doing um let's just use one of my products as an example, how to launch a viral digital product. Well, it hits the first point. You know exactly what you're going to get. I'm going to teach you how to launch a viral digital product. But it also hits the second thing which is a pleasure point. Anyone who launches a digital product wants it to go viral. They want it to be successful. Now I happen to be very good at helping my students products go viral. That's what they want. So I'm not saying something like how to keep your viral digital product from flopping. That would still tell you what you're getting, but that's hitting the pain point. A product flopping is a pain point. We want to hit the pleasure point, which is the product going viral. the opposite of the pain point. So, if you're um I don't know like if you're a fit a fitness coach, just using that as an example. If you're a fitness coach, it shouldn't be something like how to stop being so tired all the time. It should be how to have energy like a teenager. Something like that. It's obviously not my field, but you get what I'm saying. So, it's got to be very clear what you're going to get, but then it also needs to hit the it needs to hit their pain point by articulating the pleasure point.
Here's a bonus three. This is bonus. You don't necessarily have to do this, but this is a bonus thing to do when naming your digital product. Bonus points for Maria if you do this. If it hints at the value to price ratio in the name of the product, in the title itself. So, taking a step back, the value to price ratio is basically what they're going to get versus what they're going to pay. The value what they're going to get versus price what they're going to pay ratio if it hints at that value to price ratio in the title itself. Another way of saying it would be like if you're hinting at the return they're going to get on their investment or why they're going to make more money or save more money in some way be financially rewarded for what it is you're offering. Now doesn't necessarily have to be in the business space in the sales space in the finance space. someone who um helps people like one of my students. She um helps people I think like pick the right insurance basically and and get better plans. She's not in the business space, but she's very clear at like the return on like oh if you work with me, not only are you going to save money on your monthly insurance premiums, but you're I'm going to teach you how to navigate insurance when you go to pay your medical bills. It's very US-based, right? We have a different health thing. It's a whole another topic for another conversation. So, even if your industry isn't business or marketing related, and I would I would argue as someone that's done this for a long time and has worked with thousands of students, every industry has a way to articulate the money you're going to make or save by making that investment. No matter what your industry is, if you are a relationship coach and you help people who have been married for 20 years or more rekindle the intimacy, do you know what? They're you're saving them a very expensive divorce. It is way cheaper to invest in your marriage and rebuild it, which is what you really want, than to go and hire an expensive divorce attorney who's going to charge you $750 an hour. So, bonus points if it hints at the value to price ratio in the title itself. Going back to my example, how to launch a viral digital product. I'm not saying and save hundreds of dollars, but the implication, the thing I'm hitting hinting at without needing to say is that if your digital product goes viral, it's going to be very successful, which your bank account will really like. So, it can hint at the value to price ratio. Those always do better. That's bonus points. You don't have to, but it's going to take it from like an A to an A+ or maybe even a B+ to an A+ because it really does make a difference.
Now, people need to think, this is what I wrote down. People need to think, I need that as soon as they hear the name of your product. That should be your benchmark. That should be your standard. Um, the other thing that I shared with my student um earlier was bad examples. So, I made these up and then good examples. These are real students. So, good examples are real students. Bad examples I made up in my own head. I didn't do any research. I'm not pulling from any specific person. If I happen to accidentally say a name that's close to the product, your product name, just know that I've done this for so long. You are not the first person to come up with a bad sounding product name. It's okay. That's why we're here. This is not calling out any specific person or anything like that. These are actually such common bad examples that I feel the need to clarify that because a lot of you guys watching this are going to have some iteration of these bad examples. be like, "Oh, is this about me? Did Maria see my product?" No. It's just they're so common. So, and I'll tell you why they're bad examples. So, anything like the blank academy, like the social academy, the marketing academy, the Pinterest Academy, like those are bad, but especially things that are even a level more generic where it's like the ambitious academy. That is a terrible name. It tells me nothing. At least the Pinterest Academy kind of tells me we're going to be learning about Pinterest, but you would be shocked at how many the blank academy or the blank like it's not telling you what you're going to get. So things like that where it's like um the collective or the um like those generic names that don't tell you anything about what you're going to learn when you take that next step and invest. Bad example because you don't want a confused buyer. If your buyer is confused about what they're going to get, they're not going to buy. So you could do so much of your selling in the name itself.
Second bad example is something like passion and purpose, right? Where it's like, okay, passion of purpose sounds cool together. It sounds artistic together, but you can have something that sounds artistic or you can have something that sells. My product names are not artistic at all. I'm a graphic designer by like by trade. I went to school and graduated and I I'm an artist at like once upon a time I went to school to college for four years as a graphic designer. All about the fonts, all about it. So I get creative. I care about sales more. So things like passion and purpose, right? like um um like romance and intimacy or and that's even better than like passion and per you know purpose fit and healthy like those kinds of things don't tell me they sound cool they hint kind of a little bit about what the general topics of the product are going to be but you want something like like I'll give I'll give you another example of a a product that I just launched Like two days ago, it sold almost a thousand copies in the first two days. Do you know what the name of it was? Selling with Instagram stories. Not very creative, however effective. You know, I bet you know exactly what you're going to get when you buy that course. I'm going to teach you exactly how to sell with Instagram stories. So, that's another bad example. next level growth or like the up level things like that. Just anything that's generic. I think you get the the point that I'm making here where it's like it's generic. It's too broad. It's not telling you what you're going to get. It sounds cool. It sounds creative, but not how we should be going about naming our digital products.
Good examples. These are from real students who are doing extremely successful. They're they're in my um inner circle, so they're very intimately coached by me. They're one of the students is doing over a million dollars. The other student's very close to that. So my I gave my example first, which is how to create a viral digital product. Guess what you're going to get? Uh my student Brooke who hit over a million dollars is how to paint with the Procreate app. Guess what you're going to learn how to do? You're going to learn how to paint with the Procreate app. She teach you how to paint 80 plus games to tie your dog in 10 minutes. That's my student Courtney. Guess what you're going to get when you buy that digital product? You're going to get 80 plus games to tire your dog in 10 minutes. And her sub headline I like even better, which is like without walking or like without having to take them on a walk. Something like that. Hey, guess what you're going to get? You know exactly what you're going to get.
Now, if you want me to show you what you need to do right after you name your product, watch this video next.