Transcription
So, there's a lot of people nowadays making money with local email newsletters. Are you very familiar with that?
>> No. So, basically what you do we kept keep coming back to This is like a big ad for Facebook. All right, I swear it's not. But, people are using local Facebook ads. Let's say you live in Boise, Idaho. There's 200,000 people there. You post a Facebook ad that says, "Hey, find out what's happening in Boise, Idaho, one email per week in your inbox." You can acquire a subscriber for about 50 cents from Facebook or Instagram, okay? Let's call it a dollar to be to be more conservative. Acquire a subscriber for a dollar.
If you sell ads inside that email newsletter, you can charge about 50 cents per month per subscriber. So, if we had a thousand dollars, I would use a free trial for an email newsletter software like Beehiiv or ConvertKit or any of those. And so, I've already spent zero dollars, and I would give all one thousand dollars to Meta. I would set a defined radius in a local area. Preferably, it's where you live, but it doesn't have to be. It could be on the other side of the world. I've launched this I tested this in New Mexico, and it worked. I'd spend a thousand dollars to acquire a thousand subscribers.
And then, I would start sending them weekly newsletters. What's happening in Boise, Idaho? Um, discounts in Boise, Idaho, news in Boise, Idaho. I would not use ChatGPT to write it. I would write it myself in my own natural language, whether I'm good writer or not.
>> Why? Cuz it needs to feel personal. It needs to feel like a local is writing it. Not like an author, not like ChatGPT. And then, I would use those same subscribers to source sponsors. So, Bob's car repair owner is potentially in your list. There are 10% of all adults are business owners, right? So, if I have a thousand email subscribers, a hundred of them are going to be business owners. They're going to be potential sponsors to my newsletter.
So, after a month or so, I'm going to put send out an email that says, "Hey, your ad here. I'd love to sponsor your business. It's a very relevant market. It costs five hundred dollars per send to send your email." So, then, if I spend a thousand dollars to acquire these customers, I will get that money back within two months because I'm I'm making five hundred dollars a month, 50 cents per subscriber, from a thousand newsletter subscribers. And that can scale as much as you want. If Boise, Idaho is only so big, you copy and paste the template in another city or a bigger city. Okay, let's move on to something.