Transcription
Hey, what is up guys? In this video, I'm going to show you the exact step-by-step guide on how I get clients in my sixty thousand dollar per month website design agency.
Before I even get started, let me say this. Um, I don't know how long this video is going to be because I'm giving you everything in this video. From, you know, what to sell, how to sell, where to find the clients, how to message them. I'll give you my script, and then how to get on a call with them, how to set the appointment, and then how to pitch and close. So, I'm going to give you everything. And then if you wait to the end of the video, there's some really cool bonuses that is just going to make it so much easier for you on how to do this.
But before I get started, an intro. Who, who am I? My name is Dean. I run a niche website design agency in the contracting space. So, my company is called King Contractor Agency. Um, we basically, we sell high-ticket websites. I am not selling anything to you. So, I post videos on YouTube just to help other website design agencies or freelancers turn into agencies because I see so many SMMA people and it's kind of flooded the market and it's really hard to do. But with website design, you have a very tangible product. You know, and like I've got a portfolio of real websites. So, it's a lot easier to sell and it's not results-based, you know. So, it's, it's based on the actual thing you deliver. It's not based on the amount of leads you bring in because like trying to sell leads in today's day and age, it's, um, it's tough. You feel scammy and it does. And I'm sure half of you will know, it doesn't really get you where you want to be.
So, um, the proof is in Stripe. Uh, let's check out my Stripe account. So, over the last four weeks, I've done like 38,000 pounds. But if we look at like the last three months, it's gonna show like 107,000 pounds, of which that's like a hundred and thirty thousand dollars. Last month I did like sixty thousand dollars. And you can see this, I'm, you know, I had some good, um, fifteen thousand dollar days when one client paid me upfront for the website. That felt really good. But for the most part, I take like a small deposit and then do it on payment plans. That's why I've got like an MRR. If we scroll down a little bit, my MRR is like 14,000. Um, sometimes it goes up to like 18,000. I, there's some clients that I need to re-subscribe to some stuff and I'd be like on twenty thousand dollars MRR in my web design agency.
Now, keep in mind, let me just show you this real quick. It's taken me about, um, it's taken me about a year to get to this point. But steadily, slowly, you will get there. I mean, like in my third month, I already made fifteen thousand, right? So, if you, if you, if you do what I'm about to show you, it's gonna be tough, but you can do it. So, this is my growth. Obviously, it's a new month right now, so it starts really low here at the bottom, but it's totally possible. Um, yeah, so that's the proof. I'm not here to gatekeep anything, so I'm not going to hold anything back. So, ask me anything. Send me a message on Instagram. I would really appreciate that. Send me a message on Instagram if there's anything you want to know. This is my profile. It's a new Instagram that I just started. So, it's Dean White's X. Pop me a message. And I'm also, I'll also show you like behind the, the scenes kind of stuff, anything new that we're working on.
Now, resources in Discord. You're gonna love this. There's, there's a ton of free resources in Discord. So, we've created this Discord called Web Agency Mastery. We've got a lot of channels, YouTube ideas. So, anything that you want to see, boom, you just pop it in here. The most liked video suggestion, I'll make videos on that to show you everything. So, you can see this is the step-by-step instructions on how to find clients. That's why I'm making this video. But you can ask me anything. Jump in here. I respond to every single person. So, um, yeah, join, join the Discord. The link will be in the bottom, in the, the description of this video. So, my only ask is that if this brings you value, please just like the video. That's really, that's really, that's gonna help me. It's gonna help more people see it. Um, so, yeah, that's all that asks is obviously just like the video. And then if you want to, you can subscribe for like more value in the future and stuff like that.
Okay, cool. So, let's get into this. Uh, what do I sell? I sell high-ticket websites, but it's very niche-specific. So, I could charge fifteen thousand dollars. That's why, um, I'm able to do this. Let me actually show you my proposal real quick. So, I'm just logging into PandaDoc here. We go. And now, uh, this is a template that I've created, which is a proposal, which, by the way, when I eventually jump on a Zoom with the clients, I run them through this proposal and it helps me make the sale. But, uh, the ultimate roofing website proposal. Just make it look really cool with the index. Um, why they can't sleep on this. It's just a really cool proposal which really, like, validates everything that I've done. And as you can see, fifteen thousand dollars. Bang. So, um, I'll make a video on this proposal at some time. But, um, send me a message in Discord and then I'll do it for you on how to actually sell the websites.
First of all, just know that it didn't start high-ticket. So, my journey was like this. So, I don't want to discourage you if you're not making money. That's okay. It's really hard in the beginning to make money. So, let me explain to you how I got to this point. In the beginning, I worked for free, okay? And that's so that I can build the portfolio. I chose a niche, I went off to the niche, I said, "Hey, let me build the website for you for free." So, I literally bought the websites for free myself. I use Divi, I used Elementor, I hosted it myself, minimal costs, and I just built the websites for free. That's what I did. Now, in fact, let me actually give you this little tip. When you message people and you say, "Hey, I want to build their website for free," guess what happens to them? Like, they'll be like, "Wait, there's no such thing as free." You're like, "No, seriously, I just want to build up my portfolio." Sometimes what happens is that when you ask people to build it for free, they love it so much that they want to pay you. A lot of people that paid me when I offered to do it for free, they actually still paid me.
So, once I worked for free and I built up a bit of a portfolio, I would work upfront for free. So, I'd say, "Hey, I'll do the work upfront. If you don't like it, you don't pay me." Um, but obviously, then you say, "I'll do the work upfront." They say, "Cool." I'm done. Then you say, "All that I need is just let's just jump on a call so that we can set the expectations." Then you jump on the call, you say, "Well, look, okay, if you like it, it's gonna be two thousand dollars. If you don't like it, you don't blame me. Anything, no hard feelings about it. Go." And I'll do the whole thing. Then you work upfront. Now, once you've worked upfront, then you start working for cheap. Sometimes I like to work upfront until my pipeline, I've got people coming to me. So, I'll work upfront. [ __ ] that, I'll keep working upfront because you can charge too, you can charge more by working upfront because you say, "If you like it, you pay me two thousand." Okay? And then you can figure out payment plans and stuff. Then you work for cheap and you get better. You increase your prices, you hire the team, and you build out the SOPs. I've got another video on all the SOPs. Maybe I'll rehash that and show you a little more into like how to build the team and stuff. Like I said, join the Discord and I'll show you literally everything.
Now, here we go. How to find clients. Choose a niche. I've got a really cool video on how to choose a niche. There's a lot of stuff that, that you can do to choose a niche and how to niche. It's a good one. But, um, that's, that's, that's in another video. So, I would honestly just say, just choose a [ __ ] niche. Whether it's law, whether it's medical, whether it's anything. The roofing industry, it's, it's a great industry. It's a little hard to break into. I was lucky because I just paid like a full-time VA, someone that actually came into my apartment and like sent messages for me like all day. So, it was really hard. It took me like three months to get my first client. But, um, there's some other niches that make a lot more, that's a lot easier to break into. Anyways, um, what you want to do is you want to do market research. Like, where do they hang out? So, for me, I found out that my clients, they hang out on Facebook, right? So, I went into Facebook and then I typed in like, "Roofing Community," right? And I'd be like, "Okay, are there any groups in, in the, the roofing community? Let's find out." Boom. Roofing Community. Oh, so there's a group. So, there's many groups. So, oh, okay. Now I [ __ ] now I found the groups. Now I'm finding out where these guys are hanging out. Ah, these are real guys posting real videos. These are roofing companies, okay? So, they're hanging out in the Facebook. So, what I would do then is, um, you know, some of them would be on Facebook, some would be Instagram, sometimes forums. Make a Google Sheet of where they're hanging out. So, I've got the Sheets of Kings, which is my master sheet with everything, all my SOPs. I've got this groups page where it shows all the freaking groups with roofing companies in. Look at how many members it has in it. Now, I know that like if you're, if you're looking for like, if you're in the mid-niche, there aren't that many groups. So, what happens? Ah, they're on, they're on Instagram. Go create an Instagram account. That's how you do it. You need to figure out where they're hanging out. Then put that in the Google Sheets. I'd really recommend just having a master sheet for everything. Eventually, it will turn into what I have. But, yeah, you want to find out where they're hanging out and then put that in the Google Sheets.
Now, what you want to do is you want to start approaching them. So, set up your profile, whether it's on Instagram or Facebook. This is my profile. So, this is my profile on, on Facebook. Just a nice professional-looking picture. I've had a banner made on Fiverr, it's like fifty dollars. It's got the name of my company. You'll see it. Literally says in my bio, it says, "My team and I design powerful roofing websites and brands that win homeowner trust." Pre-inspection. So, you really want to solve that unique mechanism instead of saying, "Hey, we build websites." You want to say, like, let me use like MedSpa as an example, or like clinics for hair transplants. I think that's a great niche. That's a niche that I want to go into next. Is that like, let's say you, you, you approach them, you say, "Hey, well, look, why would someone choose your clinic to do the hair transplant?" It's because they trust you. They trust what you say. So, what we really want to do, so we want to build trust with your audience so that they choose you. That's all. So, that's really the point of the website is so that you can get the trust of their audience. For me, I know it's homeowners, right? And I know it's pre-inspection, pre-roof inspection. So, you would say something like, "Us to win the trust of men, um, that, you know, need some hair done or looking for a reliable hair transplant surgeon or something like that." And then obviously, through the way that you do it, because I've like, I've gone ahead and I've written out like the blueprints on my Sheets of Kings. I've gone and like, I've looked at other roofing company websites that, that work really well, and I've created like a website design blueprint because, you know, and you can do, do this in anything. So, I've created this blueprint on like, what this sitemap would look like, what the website would look like, how do you actually, how do you actually win that trust? You see? Now, what's happening is, now I'm becoming an industry expert in roofing. He would do the same thing in like MedSpas or like hair transplant clinics. Figure out like, what do you need to put on there to win the trust of the audience? If it's a hair transplant clinic, you're probably going to want to put the doctor on there. You're probably going to want to put the reviews on there. You're probably going to want to put information about it on there. You're probably going to want to put pictures before and after on there. Like, it's actually pretty easy. But if you show them the freaking blueprint, they'll pay you five thousand dollars, ten thousand dollars, thirteen thousand dollars, especially these guys are making money. And you come at them with like an irresistible offer. So, guys, let's make some [ __ ] money. And this is, this is literally the steps that you follow. Anyways, let me keep showing you.
So, so check this out. So, okay, we find out where they're hanging, whether they're hanging out. We've got the profile set up. And even this, this is what I like to do. I've got an example of the work and I've got a testimonial from one of my clients. And then I pinned it. Boom. That looks so awesome. Like, I literally have content on my profile. Look, boom. My mission is to help roofing websites, is to build roofing websites that you look back in three years and is the best investment. Like all the content that I've got on my website, on my social media, look at this. People are sending me messages. PM me costs and details. That's a roofing company. Why? Because I've been adding people on Facebook. I'm messaging people on Facebook. I'm networking and I'm connecting and I'm getting into the industry. It's going to take a minute, but eventually you'll get there. Guys, like you can [ __ ] do this. Um, so, yeah, this guy sent me a message. Kaden. Boom. He wants to, he wants to get a website. This guy wants a website. Dang. Guess what? There's another guy that slid into my DMs. Um, please don't call this guy, obviously. I'd really appreciate that. But, boom. But he, he sends me a random message. "Dean, how are you doing? I hear you're the best with websites. Starting a business and I need the cost of of the website in the roofing space." Boom. Gives me his number, gives me his email, gives me everything. That's freaking awesome. How awesome is that? So, they're starting to come to me. But it's because I've already started. I've already done the work, guys. So, obviously, please don't like call that guy or message him. He obviously wants to work with me. So, calling him is going to be awkward. Trust me, a lot of people call them. Um, but you want to be the guy. You want to be the guy.
Okay, cool. So, you set up your profile. Then you want to start sending cold DMs. Let me show you my scripts. Here we go, guys. So, this is actually old. Like, the name of this one says, "Also, you'll see in Sheets of Kings, I've got cold DM scripts old, and then I've got some new DM scripts and some better DM scripts." But let me show you the old ones because the new ones aren't going to really apply to you because the new ones is because I have a portfolio. But basically, it works like this. Um, you know, I used to send something with a little clickbait so they open it. I said, "Do you do repairs or complete installs only?" So, you almost like inquire about the business. Like, "Hey, do you do hair transplants?" And then you kind of get into it. Say, "Ah, okay, you got me. It was clickbait." Look, I specialize in helping roofing companies. My vision is to help as many people as I can. For this reason, I'd like to redesign your website for your company upfront for free. So, what that means is I'll do it upfront for free. Obviously, no payment, no risk. I'm confident I can knock it out of the park. If you're happy with it, you can pay for it." And then they'll, you know, send that to 50 people, send that to 100 people. But make it personalized, you know? And then people are going to message back. They're gonna love that. And then you jump on a call and you explain to them. So, so this is what the DM scripts kind of look like. I've got, I've got a lot of it. And then obviously over here, you know, if they have a website and it's broken, I would give this to my people to respond with. So, if they've got positive response, "Okay, great. What's your number?" "Brilliant. Thanks for the openness for the opportunity. What's your number?" The second they give you a positive response, you want to hit them with like, "Just give me your phone number." Even if you don't close them, but now they become a lead. So, something psychologically happens that they become a lead. So, the number one priority, and I even wrote it down here, the number one priority is to get on as many phone calls as you can. Just really get into the industry. So, send the cold DMs, get their phone number. You don't even need to call them, but you can just to introduce yourself, not to pitch. You don't want to be pitching over the phone. You, uh, you want to call them and introduce yourself. "Hey, yeah, well, no, I'm in this niche. I'm really trying to help people in this industry, and that's why I want to do this thing for you upfront. The only thing that I'd require is like, at the end, if you like it, um, maybe create a testimonial for me so I can use it on my portfolio, or if you really like it, you can pay for it. But, um, I want to prove to you that it's valuable to you first." Boom. That's it. So, that's what you want to do. Then you say, they say, "Cool." They say, "Okay, well, look, all that I'm gonna need is let's just jump on a Zoom for five to ten minutes just so that I can set your expectations." That's why I'm saying you don't even want to pitch on the phone call. You really want to say, "Yeah, I would love to do this. Let's jump on a Zoom so that you know what to expect and you can kind of show them the strategy." Because hopefully, you've done a little bit of research in your niche. Like, that's why I said do some market research. Figure out like how the websites look in that industry so that you know what you're gonna do, so you know what the strategy is. Because I will show my clients the strategy before I sell the website. I'd just go, "Yeah, you know, we build websites. It's fifteen thousand dollars." "No ways." They buy the websites because they know what we're gonna give them, right? So, anyways, um, when you're on the call, having a chat with the DM. So, yeah, when you're on the call, give them that irresistible offer. That's really what you want.
Now, by the way, there's a resource in my Discord for the book "100 Million Dollar Offers" by Alex Hormozi. So, just join my Discord. It will be right here in the free resources. If you're active in the Discord, you'll get access to the VIP resources, which has like only the courses anyone could buy online, you know, absolutely free right there. I don't know if we'll have copyright issues, maybe one day in the future and I'll remove it. But honestly, I just want to help you guys as much as I like can. So, in the free resources, you'll find the book "100 Million Dollar Offers" by Alex Hormozi. It's going to help you set up like offers and it's going to make it so much easier. Like, your offer is more important than the service, than the product. Anyways, so, yeah, all you need to do is set up a Zoom call to set expectations. That's where you pitch and reveal the pricing. So, if you eventually do the pricing, that's where you pitch. Where you first show the strategy, then you show the pricing. Do not give them the pricing over the call. No, hell no. Because they're gonna go, "Think about it. Think about it." Or message you back. [ __ ] that. So, you want to show them the strategy and then reveal the pricing. If they ask for the pricing, because they will, on the phone call, you say, "Well, look, it really depends from client to client. I'm gonna need to do a consultation because I'm gonna need to know if I can even help you or not. So, there's no point in me throwing up a random number if I don't even know I can help you." So, you have to gatekeep the price from them up until the end. That's why it's only at the end of my proposal that I reveal the price. And when I reveal the price, I don't say a [ __ ] word. The first person to speak loses. It's gonna go. Anyways, so, there we go. So, that's pretty much it. That's, that's, that's how it works.
So, you want to go into the Facebook groups like, like I mentioned. Like, let's take, um, let's just take any one of these for example, like "Roofing Roofing Masters." Um, I'll go into this Facebook group and then I'll go into the members section. Let's check where's the. Okay. And there's no members section. Let's say "Roofer Roofer for Life." Let's check this one out. We want to go into the members section. Bang. Members. And it's going to show me the newest members that have joined the group. And you'll actually be able to see from their Facebook profile. "Partner at Apple Roofing." So, he's a partner. Boom. I'll send him a message. Check. I've actually already sent this [ __ ] a message. Um, yeah, have a look at that. I've already sent him a message like a long hours ago. So, guess what's going to happen? If he, in 2021, guess what's going to happen when he starts, when he reaches out to me two years later because he's seen me. Then he's gonna, he's gonna think, "Wow, this guy's been in the game." So, what I've actually done is I've created a group, Inner Circle of Roofing Owners and CEOs. I've created my own group, right? Because now people try and join my group and now I become an authority because I have to let them in. Look, member requests. People are trying to join this group every day. "What's the name of your roofing company?" "What's your email?" Back. So, let me give you some, some tips and tricks. You can go find leads in other groups. That's what I would do in the beginning. But create your own group too.
Here's the bonus tricks and hacks. Create your own Facebook group because what happens is you become an authority because when this guy joined, tries to join my Facebook group, "Royal," now guess what's going to happen? I'm going to send "Royal" a message before he even joins and I'm going to say, "Hey, I saw you're trying to join my Facebook group. I just want to let you know that I've let you in. Welcome. Please introduce yourself. Network with the other guys. Let's keep the quality of the group high." And all of a sudden, I'm already an authority in the space. Now I can segue to sending him the offer. He's going to be way more open to it. They're going to be responding to me. Guess what, guys? Now I've got some leads on my hands. And that's how I'm going to get into the phone call, the Zoom. One thing's going to lead to another, and that's how you make sixty thousand [ __ ] dollars in a month. Um, and obviously, I'm trying to, I'm trying to, you know, go further.
But yes, so more bonus tricks and hacks. Check this out. So, you generate leads this way, then you feed them into the CRM. And you can also DM them. So, I feed them into the CRM with some softwares. Like, you can see I've got a software over here. Like, here's this guy, Sam. But I can add him to my pipeline. Leads pipeline. Boom. Add to GroupTrack. When I add him to GroupTrack, it will automatically add into my CRM, GoHighLevel. And then it will start [ __ ] sending him emails until he books an appointment with me. So, I can show him like testimonials, examples of work, just like a nurture campaign, right? That's what's really cool about this is that you can add them into the CRM. And then on top of that, guys, I'm giving you so much value. Check this out. You can send them a personalized AI lead video with BeHuman. So, you know how you have this irresistible offer? Imagine you sent him an email that says, "Hey Andrew, I, I just checked out your website. It's freaking badass, by the way. I've got this irresistible offer because I'll make your website even more badass because you're leaving money on the table." So, what this software does is it sends, like, you record it once. Like, you record your, uh, your video once. And then in the first 10 seconds, it will be personalized with like their name. Like, you will literally say their name. It uses AI to make it a personalized video with like the website in the background, stuff like that. So, then when you feed it into the CRM, you can connect this software and it will automatically start sending your prospects like a personalized video as if, you know, you went to check them out, check out their profile, and you're pitching them the irresistible offer directly on [ __ ] video. So, we're not even doing this yet, but that's something that we're, we're definitely setting up and we're gonna do. So, yeah, that, that works really great.
Now, guess what? We can get even more leads if we set up like a free lead magnet with Facebook ads because then we can get them into the Facebook group. So, now we've got a ton of leads coming into the Facebook group. And boom, guess what? You're an authority. And boom, guess whether you're sending them a personalized email. And boom, guess it's, it's an irresistible offer. So, that's how I get leads. That's the step-by-step, guys. This is the most valuable video that I think I've made because obviously, this is like where you get your money from. Um, now, there's a ton of niches out there. Don't feel inclined to go after the roofing contractors. Like, it's a really tough niche, honestly. There's a lot better niches out there that I now wish I went into, like hair transplants. I'm still gonna do it. But anyways, remember, the number one priority is to get onto as many phone calls as you can.
Guys, if you found this video helpful, please just support me by liking the video, subscribing if you want to see more stuff, join the Discord. Like, it's a badass Discord. But number one thing is follow me on Instagram. That's gonna help me out a lot. That's Dean White's X. Follow me on Instagram. I hope that this video has helped you. If there's anything else that I can do, comment down below. That would mean the world to me. Thank you so much, guys. Much love. Bye.