How To Generate Highly Targeted Leads With YouTube

Hey, what's going on my friend? It is Billy Brady here. And if you're watching this video right now, you've either entered your email into a website I have, maybe clicked on a button on a Facebook page, or maybe I've even sent this video out to you. You're on my direct team. Either way, I want to share with you today a formula that you can actually follow to generate highly targeted leads on the internet.

So if you're in network marketing, multi-level marketing, or any type of business whatsoever, you can actually use this formula to generate leads without even having to leave the house and get them in front of your sales presentation. I'm going to show you exactly how to do that, uh, in this laptop just in a moment. But I want to encourage you, as you're watching this video, as I share this formula with you, I've actually written it down here, 'cause I want to cover everything. I've written it all down in this notepad. But this formula will allow you to generate highly targeted leads.

So if you're in network marketing, uh, and you don't want to make a list of your friends and family, any of that type of BS, talking to uninterested people, then you actually build a relationship on the internet with this formula that I'm going to share with you. And like I mentioned, you don't even have to leave your house to do this. You just have to follow this formula. You're going to generate targeted leads and you're going to get them in front of your sales presentation.

So having said that, uh, be sure to take notes and also take action. I want to encourage you to follow this formula that I lay out with you today. Take action. Come and head over to Facebook. Come over to my Facebook page and let me know your results. Let me know how you're going with this. If you have any questions or any of that type of stuff, I would be happy to help.

So other than that, we're going to go into my laptop right here, uh, go into, uh, you know, screen share mode and share with you exactly how I generate highly targeted leads on the internet for free using this simple formula. Uh, but as before I get into that, I just want to give you a disclaimer that you're going to have to put your marketing hat on. You're going to have to, you know, come up with some creative, uh, ways to use this formula because I don't know what business you're in. You could be in any type of network marketing business. You could be even an offline business. Whatever it is that you're doing, you need to actually apply that to this formula and you will see as we go through this, uh, how you can really do that for yourself. Uh, and other than that, you're going to have to take massive action with this formula.

So having said that, let's go into the laptop and I'll show you this for yourself.

Okay, so before I share this formula with you and share, uh, cold hard proof that this absolutely works, I just want to show you, uh, how this, how this does work. So we're at Google right here and I want to show you how I generate highly targeted leads for my business. Now, if you're in my Empower Network team, I want you to watch this closely and I want you to model this. So what we sell in the Empower Network, uh, it's educational training, personal development, and the core product is a blogging platform, and we teach people how to make money blogging. So this is a keyword that I've actually gone after. This is how it works. Someone would come online, they would type in, uh, "get paid to blog" 'cause they want to learn how to get paid to blog. They'll click search. I actually want to check this out in the USA version. There's a plugin that I use that's called Google Global. It's free, you can just Google it and download it. But I want to check out what my rankings are in the US. So, uh, if we go over here, you can see this video right here is, uh, my video and it's actually generating me leads and sales into my Empower Network business.

So someone would come online, type in "get paid to blog," they'd click search. And naturally, I like to watch videos myself. I'm sure a lot of other people, uh, their eyes get drawn to video. So what they would do is obviously click this link and whatever on other ones that would want to check out. But when they click my video link, they can, you know, watch this video. And inside this video, I give them a bit of a teaser, uh, and then tell them I give them a call to action to click the link in the description box just below my video. And you can see that right here. So they've watched the video, I've given them a bit of a curiosity-driven marketing and tell them to click the link. So what they'll do is they'll come down here, they will click this link and it will go over to a capture page that I have on the internet where, you know, if they want to learn, you know, how to make $25 to $1,000 a day with a simple system, they need to enter their email into this box and click this button. Now, when they do that, two things happen. Uh, I, I get the email address, it's stored on my own autoresponder, and instantly they are, they are redirected to wherever I want to send them to. So I send them to a sales presentation that, you know, sells the Empower Network. So that right there is how you do it.

Now, if you're new to internet marketing, it really comes down to the three C's. Uh, the three C's of internet marketing. A lot of, a lot of people like to, you know, get suffer from information overload and try and overcomplicate everything. But it really comes down to creating traffic, capturing that traffic, and converting that traffic into sales. So what I'm going to teach you today, this formula is going to show you how to create highly targeted traffic. It's up to you to have a lead capture page, uh, that's targeted to whatever you are marketing. Like I mentioned at the start of this video, you're going to have to put your marketing hat on. I don't know what company you're in. I don't know what it is that you're promoting, but you need to have a capture page so you can capture people's email addresses. And the conversion, the third one, uh, converting those leads into sales, that comes down to your sales presentation and whatever it is that you're selling.

So in this formula today, I'm going to show you how to use YouTube to generate highly targeted traffic, uh, highly targeted leads for your business, exactly like what I just showed you. Then that's the main process on how it works.

Now, uh, the next big question is, does this actually work? So what I'm going to do is show you my email inbox to show you some.

Okay, so here we are in my email inbox and I'm just going to do a search for "YT." This is actually a reference that I use on the back end of my lead capture pages. And you can see right here, these are all these leads that I generate from YouTube. And it differs, as you can see. What have I got? One, two, three, four, five leads already today. Uh, you know, all of these yesterday. Uh, it just goes on and on. I can keep clicking this button up the top here. You can see that's 40 leads right there that I've generated. That's 60 leads, uh, and I can continue to go on into the hundreds, probably even into the thousands if I keep, uh, click this. You can see right up here, 80, 120 leads. And these are all from this exact strategy that I'm going to teach you today.

So check this out. I just want to show you. If I click on one of these, you can see down the bottom here, uh, this is the tracking reference that I put on the back end of my lead capture pages. Uh, you can see right here, question mark T equals, I have the keyword that I'm targeting, and then I also have the YT just as a reference so I can see where my leads are coming from. So with this video, it was "residual income business opportunity" because obviously the Empower Network provides, you know, a residual income business opportunity. And I'll just show you a couple more of these. This one's to "get paid to blog," that exact video I just showed you, and YT from YouTube. Let me go to a different page and you can see these are a ton of free, highly targeted leads. So if you're in network marketing and you're making a list of your friends and family, of uninterested people, and trying to get them in front of a sales presentation, then I'm telling you, this strategy is, uh, freaking awesome.

So check this out. "Get paid to blog," uh, same video. And another person watched the video, uh, they took the time to click the link and enter their email, uh, into that, uh, into my capture page. You can see just one more. I'll do one more. You can see "highest paying affiliate programs" right there, YouTube, another lead. So this strategy absolutely works.

So I want to encourage you to not only take notes, take action, and also, uh, hop over on my Facebook page and let me know how you're going. If you have any questions or anything like that, you can find at, uh, facebook.com/bradyonline. And Billy is spelled with B-I-L-I-E. So you can see right there, it's proof this strategy works.

So let's get stuck into how to actually do this now. Uh, the really cool thing about, uh, YouTube is that Google owns YouTube. So they rank YouTube videos on the first page of, uh, Google very easily if you follow this, uh, formula that I'm going to share with you today. So I just, I've taken a screenshot of a keyword research tool that I use to check out the competition on certain keywords. Now, if this sounds like a different language to you, I want to encourage you to check out this training that I've done in the past and actually posted on my Empower Network blog. You can find this. There might be a link below this video. But if there isn't, you can just go to empowernetwork.com/billy and then come down the bottom here on the search box right here, just under this image here, and type in "residual leads." If you type in "residual leads," it will bring up, uh, this post. Type in "residual leads" or just the name of this post, "How to Generate Residual Leads for Your Business." If you type that in the search box, uh, click search, this post right here will pop up.

Now, keyword research, this is basically what I'm talking about here. I'm not going to get too deep into it into this video because I just want to get into the video side of things. But, uh, basically, if you come over and watch this video, I'm going to explain more about competition and all that sort of stuff you have to look for. But just with this little image here, I wanted to show you how easy it is to rank your videos on the first page of Google. Uh, you don't actually need a lot of backlinks. If you, if you know anything about SEO, uh, you know, trying to get blogs on the first page of Google or articles or any of that type of stuff, you need a lot of backlinks, uh, to beat out your competition to get on the first page. And I just wanted to share this snapshot with you that you can see right here. The top 10, uh, rankings. You can see I'm number 5 with my YouTube video and I have no backlinks pointing towards, uh, that, that specific video. And the reason why is because of the on-page optimization. You know, putting the keyword in the right position for YouTube and Google to see that my content is relevant for what people are searching for. So I just wanted to show you that that it doesn't matter if you don't, if you don't know how to build backlinks or anything like that, you don't really need to. Obviously, it's going to, uh, better your chances for ranking on the first page. But I just show you proof right here that this video is getting me leads and sales and there's not a single backlink on it. Right?

And again, if you want to learn more about keyword research and all that stuff, come over to this blog post here, watch this video on keyword research. I've also got, you know, a couple of other videos here on content platforms. I vaguely go over video. Uh, I'm more going into, uh, a blogging platform and SlideShare, also how to build backlinks down here as well if you want to get further into that. And also another video on how to use blogs to capture emails as well to generate leads. But this video right here that we're doing now, this training is solely focused on YouTube because I want to show you how you can actually harness the power of this bad boy to generate targeted leads for your business, make sales, and it really doesn't matter what business you're in. You could be in multi-level marketing, uh, network marketing, you could be even offline, just trying to find prospects and getting in front of them, uh, because this is a powerhouse to do that.

Now, let's have a look at, we're going to do, this is really a four-step formula. You can really break it down to a three-step formula, but I'm going to say a four, four-step formula. And the first step is keyword research. And basically, the goal of keyword research is to find out what people, what your target market are typing into the search engine so you can actually create content around that to capture their details. So there's two different ways you can get to this keyword research tool, uh, that I'm going to recommend. You can come onto this blog post and click this Google Keyword tool, or you can head on over to good old Google itself and type in "Google Keyword tool." So let's do it that way. Google Keyword, oh, hang on. Google Keyword tool. And it should be the top one. If I just click that, get rid of this popup. And this is a tool that you can use to basically find out what your target market are typing into Google. I'm going to give you an example here at the moment. And like I mentioned, you need to put your marketing hat on and I don't know what business you're in. You need to, you know, get creative with this and have a think about what your target market are typing into the search engines so you can create content around it, drive that traffic, and capture their details and put them in front of your sales presentation.

Now, you can see at the top here, it says, "In the coming months, this tool will no longer be available." And they recommend that you check out Keyword Planner. I haven't actually checked out Keyword Planner, so it's going to be interesting, uh, what we start using when this keyword tool goes down. But at the moment of creating this video, you can actually use it and it's free. So what you want to do here is, this is where you type in the word or phrase. Now, like I mentioned, I'm not going to get into too much detail because I already have done a detailed training on this, uh, video right here. But what you do is you come over here and you enter in a keyword that you think your target market would be typing into Google. So I'm just going to use the example I used at the start, so "get paid to blog." And it's very important to do this. You've got match types. You want to change "broad match" to "exact match." Uh, and again, I explained more about that in that other video. But basically, the exact match means that someone's come onto the internet, they've sat in front of Google, and they've typed this exact string of words into Google searching for something. And obviously, this is to get paid to blog. So if you're in weight loss or anything like that, do you know you want to do your own research here. So, and then the next thing you want to do is obviously fill out this capture code if I can actually read it and click search.

Now, what this will do is give me a whole list of keywords that are related to this keyword that I've put in here. And it's going to give me, um, search results on how many times it's been searched. So you can see on the left side here, these are all related searches. You can see, uh, "get paid for blogging," "getting paid to blog," "how to get paid to blog," uh, "for blogging," and all these different examples that you can really dig down and find keywords that you know your, your target market are typing into Google. But check this out. "Get paid to blog." You can see there's right around 1,600 people per month typing that into Google. So that's a lot of traffic, my friend. That's a lot of targeted traffic.

So as you can see from the example I said at the start, now, if you're in my Empower Network team, I want you to model this. Just check this out. Create a video around that specific keyword and follow what I teach in this video. So someone comes over here to Google, "get paid to blog," and here I am right here, capturing that traffic, capturing those leads, and putting them in front of the Empower Network presentation. And it absolutely works. So you can use this strategy for any business. But like I mentioned at the start of this video, you have to put your marketing hat on, uh, determine what your target market are searching on the internet, and, you know, create a video around it and follow this form.

So just another one I want to do here, "how to make residual income." If I could just type while on camera, "how to make residual income." And if I click that, let's see how many are typing that in. So it's only 210, but you've got to realize that "how to make residual income," that's a fairly targeted bunch of, uh, people, fairly targeted traffic. So if I just click Google search and I want to go to Google Global again, just to see what the US rankings are. You can see right here, "Work with Billy." This is another video that I have that's targeting people who want to know how to make a residual income. And let me just show you again how this works. They're going to click on this video. If I can just stop this before it starts. Now, in the v, what do we got here? YouTube is updating channels. I'm just going to get rid of that for now. Let me pause this.

So inside this video, I give them a bit of a teaser, you know, build the curiosity and tell them if they want to learn more, they've got to click the link in the description box. You can see right here, I've got a link. When they click that link, it goes over to a capture page. Are you seeing how this works? I hope so.

So, okay, so that's keyword research. And like I mentioned, if you want to learn even more about that, come over to this website here, my blog post, and watch this training. That's the first step is to get a, a pile of keywords that you can target that your target market are searching for. So come in here, uh, get creative. Uh, whatever company you're in, whatever business you are promoting, let's say you're in Herbalife. Let's have a look at, um, "Herbalife Compensation Plan." Maybe someone wants to know about the "Herbalife Compensation Plan." Compensation Plan. Let's just have a look on the fly. I haven't really seen this myself. Uh, you can see there's only 260, but it's fairly targeted. Let's have, let's just have a look at "Herbalife" just as an example. So if you, you're in Herbalife and you're trying to generate leads, these are the type of keywords that you can go after. Look, there's H, 1 million searches per month for "Herbalife." Like that's insane. That's a lot of traffic, my friend. But obviously, that keyword is going to have a fair bit of competition because, uh, it's just a, you know, it's a, it's a broad keyword, uh, it's not a long-tail keyword, it's short-tail. And I explain more about that in this video here. But you can see there's examples here that you can come down here, uh, target any one of these. You know, just pick out some "Herbalife distributor" three, almost 4,000 people a month. That's probably a good one to go after. You create a video around it, follow this formula that I'm going to share with you, and you will generate targeted leads for people looking to become a Herbal, Herbalife distributor. So that's basic, that's keyword research.

The next step is actually creating your video. Now, there's a couple of different ways you can do this. You can do it face-to-face, like I did at the start of this video. And I do that with either a Flip Mino, like my little Flip Mino high definition, a little camera. I think I paid about $160 something like that. Or you can even use your iPhone. Or you can do Camtasia, screen, screen share, like what I'm doing right now. You can actually use Camtasia, Jing projects. If you're on an Apple, I think there's ScreenFlow or something like that. I use a PC myself. But, uh, you can actually Google screen share software, screen capture software, something like that, and you can do screen shares like this. That's exactly what this video is here. This "get paid to blog" was actually a screen share. I did this little presentation, uh, and I ultimately give them a call to action. So, uh, that's how you can create a video. Little Flip Mino, iPhone, or do screen share. And there's certain different types of videos you can actually create. You can do, uh, training videos, like what I'm doing now. You could do relationship videos by sharing your lifestyle, all that type of stuff. You can do motivation videos, you know, sharing tips, tricks, and all that sort of stuff, motivation, inspiration. And there's also little marketing videos, which is what I'm teaching you how to do today. Little videos that go for about a minute to two minutes. You don't want to go any longer than three, maybe. And the ultimate goal is to build the curiosity. You know, you want to get that, you want to create the video, get it in front of your target market quickly, build the curiosity, and give them a call to action, which is to click the link in the description box. Because the ultimate goal is to get them to enter their emails so you can generate that lead and then get them in front of your sales presentation. And also follow up with them by using your autoresponder. And so that's what we're going to focus on today, creating little marketing videos for the ultimate goal of driving traffic and generating these leads.

And you're probably freaking out thinking that you got to create videos. You, it's out of your comfort zone. I want to encourage you, just to get over it, my friends. Start creating videos, and they get easier and easier as you go. Because it is a powerful tool for building a relationship over the internet. Because they get to know, like, and trust you through the video. They get to see that you're a real person as opposed to just someone behind hiding behind a website or hiding behind text on a website. So just start creating videos. Get over that, you know, feeling uncomfortable and just start creating them.

Now, once you've created your video, which is, you know, step two, you want to do keyword research, then you create your little marketing video around it. Then the next step is to obviously upload it and follow on-page optimization. You need to put the keyword in the right positions, just to show Google that you are related to what people are searching for, and show YouTube that you're related as well. So I want to run you through that right now to show you where to put the keywords.

So I'm just going to show you how to upload a video. It's very simple. Once you've created your, uh, video, the first thing you want to do is actually name the video the keyword that you're going after. You can see right here, this is a new video I'm going to do on "get paid to blog." You can see I've named it. I've put "new" there. You don't have to do that, uh, but I've actually named it the keyword that I'm going after. Then you just come over to YouTube, you click this upload button. It's very simple to upload a video to YouTube. If you already know how to do it, just bear with me. I'm going to show you the on-page optimization. So you click the upload button, you click this button here, then you search for the file. I like to keep them on the desktop because it's always easy to find and then transfer them over to another file. But "get paid to blog" here we go. I click that. It starts uploading.

Now, you want to put the keyword in the title. You want to put it in the description box. You want to put it in the tag section. And you also want to say it inside the video. I found out not long ago that, uh, Google, uh, YouTube actually transcribes their videos. So if you say it in the first 10 seconds of your video without it, you know, sounding weird to the person who's watching it, uh, you want to do that as well. So again, you want to have the keyword as the file when you're uploading the video. You want it in the title. You also want it in the description box and the tag section. Simple as that.

So what you want to do here is obviously the, the title. This is not a copywriting, uh, course, but you obviously want to, uh, create curiosity. The, the key, the headline, the title is to get the person to click your video and watch it. So what you want to do is "Learn How to Get Paid to Blog" and, and I'm not going to keep this video up. I'm going to pull it down. "Get Paid to Blog and Make $25 to $1,000 per day." You can see. And then I'll just put "Proof" just to build curiosity. Proof. There we go. So I've got the keyword in the title, "get paid to blog." I've built curiosity in the title here. Uh, now the next thing is obviously, you want to put the keyword in the description box. But before I show you that, I want to show you this really cool trick that I actually learned in a training not long ago. If you actually click this link right here, it says, "Your video will be live at this link." You want to click this, open up in a new window, and you want to grab the watch link. See right here, everything before the "and" symbol. Everything before the "and" symbol. You want to grab, copy it, and put it in the description box. Basically, what that is, it's a backlink within, uh, your video. So I don't really know much more than that, but I was actually taught by someone who's ranking well on YouTube and I've been following that, you know, put doing this ever since and it actually works.

So once you've done that, you want to put the keyword in the description box with, uh, a couple of paragraphs. But before we get into that, the first thing you want to do is obviously put the link where you want to send people. So what I like to do now is click this, click this link so they know exactly which link it is. Put in the link that you have, uh, you know, for your lead capture page. If you don't have capture pages that are connected to your own autoresponder, so you're building your own list, then you need to learn how to make them, my friend. If you're, if you're not on our Empower Network team, uh, you have to learn how to make them. But if you're on our Empower Network team, we give you some capture pages to actually go out and start marketing. But just for this example, I'm going to grab this, copy, and what I like to do is put the keyword on the back of my, um, link that I have here. So I'm just going to go, question mark T equals, and whatever the keyword is. I'm just going to put "keyword" and then "YouTube." So that's my reference. I'm going to copy that. You can see it goes to a lead capture page here. I'm going to get rid of that, bring it back over here, and post it in there. So what this will do, you'll have your keyword here. So "get paid," "get paid to blog," or whatever the keyword is. So you already have the keyword, uh, right at the start of your post.

Now, once you've got that, you want to write a couple of paragraphs. I'm obviously not going to write it. Actually, what I'll do is I'll pause the video, write one out so you can see what it looks like, then I'll come back.

Okay, so I've just written out a quick little description here. Now, what I've heard in the past is that the more, uh, text that you have in the description, the better. Uh, but I just basically do short little ones, maybe I'll do three paragraphs at the most, maybe four, depending on how much I want to write. But you can see right here, I've just put in a simple little, uh, description, and I've made sure that I've put the keyword in here. So "get paid to blog." And you also want to put variations as well. So you can see, in fact, you can follow this formula, "earn $25 days." Where have I put it? Uh, where are we? And further down, I can't actually find where I put the variation. Ah, here it is. "And if you want to learn, if you want even more information about getting paid to blog," which is a little bit of a variation from the main keyword, uh, just click the link above. You can see I've got this link in here. Uh, and then the next thing you want to do is put the keywords in here. So "get paid to blog," if I could just type, "paid to blog," "getting paid to blog," uh, you get the idea, "how to get paid to blog," and so on and so forth. You can actually get, get the keywords that you find that are related in the Google Keyword tool and just put them in here as well.

So once you've done that, that is it. That is on-page optimization. You've got the keyword in the title, uh, you've got it in the video file, you've set it inside the video, uh, the first time, uh, in the first 10 seconds, or even a couple of times in the video without it looking, you know, dodgy. You can actually watch my videos and you'll see what I mean. Uh, in the description, you've put a couple of different variations. You've written it out, written out a couple of paragraphs, and you put it in the tag section. That right there is, that's on-page optimization. If you follow that, you can rank your videos.

The only other thing, which is the next step, which is the fourth step, is building backlinks. But like I showed you at the start of the video, you can rank them without even having to build backlinks. Now, I'm not going to get into building backlinks in this video because I've already created, uh, this right here on this blog post, "Off-Page Optimization," which is building backlinks. I share a resource in this video that you can actually use. But there's another one I want to share in this video. Check this out. If I go to Google Search, you may or may not know about this resource, but you can actually go to Fiverr. It's actually a site where you can hire people to do stuff for you. You can actually, you know, there's a ton of different stuff, graphic artists, graphic designs, writing articles, all of that type of stuff. But if we go to "build backlinks," "build backlinks," and type search, you should be able to find people that will build backlinks for you. You can see right here, "Build 1500+ do-follow blog comment backlinks for $5." You can see there's a whole different resources that you can use for actually building backlinks to your, uh, video.

So if that's what you want to do, you want to, uh, create some backlinks to your video. But like I showed you, depending if you follow the keyword research, you've gone after the right keywords, you've put the keywords in the right position, like I just showed you, then, uh, you can actually rank without backlinks. But if you want to take it to the next level, you can follow this training here and you can also come over here and, um, purchase some backlink packages for only $5, which is obviously very simple to do. Find something you like, click on there, send them a message, and then hire them, pay them the five bucks, and they'll send you some backlinks. So it's really as simple as that.

So let's recap and I'm going to call this training video, uh, I'm going to call it a wrap. So basically, all you need to do again is do keyword research, find what your target market are typing into Google, create videos around, little marketing videos for the sole purpose of creating curiosity and getting them to click the link. And then once you upload them, you follow this keyword, uh, structure that I just shared with you, the on-page optimization. Then you can build backlinks if you want to go out there to ensure your success.

The only other thing you want to do is create tons of videos, my friend. Create as many as you can. Don't stop it. Don't only, don't create two or three or five videos and think you're going to, you know, take over the world, you're going to explode your business. You want to create a ton of videos. You can see in this account right here, I'm just going to cancel this because I'm going to upload that later. Uh, cancel upload. You see in this account right here, I've got over a hundred videos. And this is my third account. If I go to video, video manager, I've had two YouTube accounts shut down. And you can see right here, I've got 114 videos. So you need to get out there and start creating as many videos as you can about all these different keywords that are related to your business, with the ultimate goal of getting them to opt-in your lead capture page and show them your presentation, follow up with them with your autoresponder, all of that good stuff, and you will start making sales in your business.

So other than that, I just want to say, uh, if you have any questions, come over to here, facebook.com/billybradyonline. And it's my Facebook page right here. Come in here, ask any questions, or tell me your results. I'd like to hear your results from this training, uh, that would be awesome. But other than that, if you have any questions, like I mentioned, come over to this Facebook page, type them in here, and I'll answer them as soon as I can. Uh, if you are not in our Empower Network team and you want this type of training, because this is what we teach, we teach you how to use the internet to find interested people as opposed to, you know, making a list of your friends, friends, and family, talking to uninterested people that couldn't care less about your business. We teach you leveraged ways of using the internet to have interested people finding you. And this is just one strategy that we teach and that we share on our team. And you can also make, you know, some good money, uh, doing this as well. So if you want to be a part of our Empower Network team, just click the big button below this video, get started. It's only $25 to get your foot in the door. Other than that, if you have any questions, like I mentioned, hit me up on Facebook, uh, let me know what you thought of this video, all that good stuff. Other than that, my name is Billy Brady, and I'll see you in the next video.