📱

Get Our Mobile App

Take your business learning on the go!

Download on the App StoreGet it on Google Play

Así es trabajar en AMAZON: ¡todos los secretos de ALEXA+! 🤖

Luisito Comunica33:40

Transcription

In this video, we will have an exclusive tour of the fascinating world of Amazon. We will walk among its more than 40 buildings, part of its main headquarters. We will learn curious and surprising facts about one of the largest companies on our planet and we will let ourselves be surprised by all the new technology that Alexa Plus is bringing to the world. Join me in this very exclusive edition of Luisito Technology. We are in Seattle, United States, visiting the main offices of Amazon. A surprising complex of more than 40 buildings where more than 50,000 people work daily. Wow, one would expect no less from Amazon, right? One of the largest companies today. As of the date I am recording, valued at more than 2 trillion dollars. Wow, that's a lot of zeros, that's 2 million million. In English, trillion. Hello Borgo. Too many zeros, it blows the mind. Around the world, they employ more than 1.3 million people. And in this video, we will be touring some of the offices, sharing some curious facts, and learning a lot about Alexa Plus, which is actually the reason why we have come all this way. You see, uh, I've been working with the Amazon team for a few months now on the new Alexa Plus project, which is the Alexa we all know and love, but much more surprising and intelligent. So they told me, "Luisillo, wouldn't you like to come visit Seattle? That way we can meet in person, we've been talking only by email for months, we'll tell you more about the project, and by the way, you can make a cool video for your channel." To which I replied, of course, Chan, we might even run into Mr. Bezos walking around, eating a free banana because, well, you'll learn why in a moment. Let's go, no more delays. Amazon's more than 40 buildings in Seattle await us. Let's do this. Unlike other large corporations, Amazon's offices are integrated into the city. Wow, it's not like there's a fence saying, "Do you enter Amazon from here?", no, no, no. It's on the city streets, which, according to what they told me, is because Mr. Bezos and the other Amazon executives didn't want the people working here to feel like they were working in a very repetitive corporate environment, but rather they wanted them to feel like they were indeed in the city, which is what it is. So, you go out and there are many businesses that are part of Amazon. Of course. Some spaces in Amazon buildings are even rented out to individuals, but most are completely independent businesses. So, you leave the office and go to the coffee shop across the street, you go there, you see life, it feels less like being in an office cycle, at least according to what our colleagues guiding us are telling us. Oh, look how cool. I'm learning that one of the characteristic things about this Amazon office is that they give away bananas. Look at this. Here's the community banana stand. And basically, anyone who passes by here can grab as many bananas as they want, you know? There's no limit. Look, my friend here is taking his two bananas, his three bananas for later. So these are basically free, right? As many as I like. Alright, that's cool. Thank you guys. Thank you. So, you guys are the famous banistas. Look at that, huh. Banistas. That's cool, man. Thank you, thank you guys. Because, well, basically when you go to a coffee shop, those at the counter are called baristas, right? So here, since they're about bananas, they're called vanistas. Between 5,000 and 8,000 bananas are given away daily. Hello Borgo. I mean, we're talking about millions and millions of bananas that Amazon has given away. When you're in Seattle, don't hesitate to stop by and grab a free banana, courtesy of Mr. Bezos himself. I'm also learning that Amazon offices here are completely pet-friendly. You can bring your pet, and we've seen quite a few, a lot of dogs. They tell me that on some days, up to 7,000 dogs are registered, accompanying their owners to the office. They have parks for the dogs to play in, specific areas. And of course, there are also many areas where pets are not allowed. There are many signs that indicate this very well, for example, certain areas like food areas, certain small parks. There are also offices for people who are allergic to animals. Dogs are strictly not allowed there. But it's really cool to see dogs everywhere. I'm even learning that when the Amazon page or whatever doesn't load due to a technical problem, photos of dogs appear, and it says right there that they are part of the Amazon team. There's even a building called Rufus, named after a dog that used to come to Amazon a lot when it was a super startup with very few people working there. Someone used to bring their dog every day, and his name was Rufus. So everyone grew fond of him, and they named a building after him. How about that? Super cool, right? But then again, there are 40-something buildings that Amazon has here in this area. Of course, there have to be hundreds, thousands of dogs. I liked this little detail. Look, in the elevators, they have, well, it's basically glass on which you can draw. So, look at this, so people can leave nice messages, positive messages, recommendations, whatever. We're going to leave a lot of love here from your friend Luisillo. There it is, for the crew. How about that? It's good. You leave good vibes in the elevator. Oh, I already took the marker. Yes, I already took the marker. Excuse me, sir. Bezos. Excuse me, I'll return it right away. No, don't worry, but I did like that detail. You can write, leave nice things in the elevator for your colleagues. I liked this colleague who left his little pig here floating. And well, a promise is a promise. Here's the marker, I've left it. Okay, sir. Bezos. Here's your marker. All good, no debts. And now, what is this whole Alexa Plus thing that has the entire Amazon team, and in fact all users, so excited? What is this Alexa Plus? Well, you see, Alexa Plus is basically Alexa, this assistant with whom we've been interacting for so many years and whom we love so much, but with a plus. It's much more intelligent, the conversation feels much more fluid, it's much more useful, truly, I've been testing it for several months now and I'm fascinated by how natural the conversations are. It's like talking to a friend. Even better, why am I telling you? I'll show you, and I'll demonstrate. Check out this room here, which I find very curious, very interesting. This is the Amazon Home Lab, which is basically an apartment they've set up, but look at the detail on the ceiling. This is like a television set. Many new products are tested here before being presented to potential customers. And even better, let's do the demonstration right now. Look, the television is off there. Alexa, turn on the TV. Okay. Oh, what a marvel, what utility. And I already have my Alexa Plus, but she's super trained. I mean, she already knows my tastes in movies, in TV shows. Let's do a demonstration. And from the greeting, I already have her programmed to greet me the way I like. Alexa, hello. Hello, Pillo. How is your day going? I see you've been playing with the TV for a while. My day is going great, Alexa. It's going very well. Hey, what do I have scheduled for today? Tell me. You don't have anything scheduled for today. Do you want me to help you create a task or a reminder? No, Alexa, no. No, I want my day off, please. Perfect, enjoy your day off, Pillo. Have an excellent rest. How about that? She even wishes you well. Alexa, do you remember my dog's name? Of course. Your dog's name is Paco. Hey, and I'm looking for a gift for good old Paco. What could I buy him? I found many great options for Paco. Wow. No, wait, those are a lot of toys, right? But did you see, they find them right away, and I can already ask her to buy something with my voice. I mean, for example, let's say I liked option number three. So, Alexa, add number three to my cart. Done, I've added the Ristle 12-toy set for Paco. I'm sure he'll love all those interactive toys. See? It's a very natural, very fluid interaction. Alexa, recommend restaurants near me for dinner tonight. I found five restaurants near you that accept reservations for tonight. Would you like me to check availability at any of them? Uh-huh! You already know my tastes, Alexa. Obviously, I want the Deigo, traditional Japanese cuisine. Let's see if there's a reservation for tonight. Of course, I understand you prefer Deigo, traditional Japanese cuisine. Let me check availability for tonight. There is availability at Deigo, traditional Japanese cuisine for tonight. What time would you like to reserve? Make it 9 PM with two companions. Perfect. I have reserved a table for three people at Deigo, traditional Japanese cuisine for tonight at 9 PM. The reservation is confirmed, and I've added the event to your calendar. Oh, thank you, Alexa, how useful you are. I'm very glad I could help you with the reservation. Enjoy your Japanese dinner tonight. And look, now you can also interact with Alexa using the camera. I'm going to ask her if this banana, this free banana I got, is good to eat. Alexa, take a picture of what I'm holding and tell me if it's good to eat. Of course. Let me take a look at what you have in your hand. Wow, you're holding a very ripe banana with its bright yellow color and some brown spots. It looks delicious and ready to eat. Oh, how about that? She knows about bananas. Honestly, it's top-notch. Big, big fan of Alexa Plus. There are many questions about how one can actually access Alexa Plus. Many think you have to buy a new device, etc., etc. The truth is, it works with practically all Echo devices. So if you have an old one from about 5 or 6 years ago, it will definitely work for you. Obviously, for functions involving the camera, you need a device that is an Echo with a camera, with a screen, but all audio functions work with any Echo device, and honestly, it's really cool to be working on this project, it's very exciting, we're even talking about possibly releasing the Luisillo Alexa in the future. I'm telling them we should give it curly hair, that would be cool, right? Good old Luisillo greets you in the morning, helps you plan trips, who knows. I don't know, we're still talking about it, but yes, it's definitely a fascinating project. And yes, you can already access Alexa Plus, at least for those of you watching me from Mexico as of the date I'm recording, but it will continue to expand, expand, and it's really, really cool. Honestly, it's quite an experience. They gave me access to Alexa Plus, I think before anyone else, but I was one of the first to get access. One of the first to have access in Mexico. Initially, in the beta version, how many problems do you think I reported? We almost had a team dedicated to Luisito's problems. It was really cool. The job they gave me was basically, "Luisito, we're going to give you access before many others to the beta version of Alexa Plus so you can test it, so you can try it because I've been using Alexa for, I think, about 6 years." So they told me, "Look, we're interested in you using Alexa Plus, testing it, connecting it at home, and so on." And honestly, it's been cool, honestly, it's been very cool. Now, for the experience of those who are big fans of music, big fans of sports, for example, what improvements are there with Alexa Plus? Now that you mention music, I love music and I love constantly looking up curious facts, like, "Alexa, play this song," and while it's playing, I say, "Hey, Alexa, what is this song about?" or in great depth, like, "Alexa, in what recording studio or in what year was this song recorded? Who was the producer?" Or even when this artist is coming, or what setlist do you think they'll play. And that's really useful. Yes. And for sports too, I imagine, like, "Hey, when is the next game for my favorite team?" For example, with all the matches of the Mexican national team, you say, "Hey, Alexa, give me the national team's schedule, and even better, add it all to my calendar, set a reminder," you can create very complex routines so that Alexa can help you organize a barbecue, book a restaurant to watch the game. Honestly, it's become more than an assistant, it's really a companion helping you in your day-to-day life. Well, my dear, excuse me for so many months of kicking the ball around, but yes, let's keep working. Honestly, a very, very cool project. I met good old Tom here, who is an Alexa scientist, right? A genius, huh? He has a PhD in physics and is a genius, a genius. Let's talk to him, and he's showing me these meeting rooms they have here. Do you use the muffin? Ah, these are for making calls and stuff, and they're really good, they're good, and I thought, let's do the interview here, right? So, let's go in. Oh, it's automatic lighting. Yes. And look, I can put on much more light. Look. Wow. High-quality video calls. Yes. Yes. Very cool. Basically, the main thing, I mean, if we want to simplify it, is that you turn mathematics, physics, and you put them into AI. Exactly. Exactly. So, AI has all kinds of math and computer science behind it. Some of it uh resembles some of the things that I used to work on as a physicist. We take all of these ideas and use them to make Alexa work, speak different languages, complete tasks, do all kinds of cool things. Oh, that's awesome. With this new Alexa Plus that we're all super excited about, what has been your your role in this development? Yeah, so my role is to lead science for making Alexa Plus work around the world. I'm not interested in just having Alexa Plus work in English and the United States alone. I want Alexa to fit into every household anywhere in the world. I'm very curious. Basically, your function, your job is very technical programming, right? Yes. So, how do you adapt this to the cultural side? That's a really good question. What we do at a very high level to make it work across cultures and make Alexa Plus fit in and have its personality like you were describing be easygoing in different places is we try to build Alexa so that centralized scientists like me aren't defining the experience in Mexico. What we really want to do is we want to make Alexa's software have the tools in it to allow Alexa's Mexico leadership to define the personality and cultural adaptation of Alexa in Mexico. Also, the personality definitions and all of that control is moved from Seattle into the Alexa Mexico leadership and similar around the world. Look at this marvel. I met good old Daniel here, Daniel Raouch, who is, no, he's not just a big boss, he's the vice president of Alexa and Echo. He's been working at Amazon for 16 years. Wow, a lifetime. 16 years. That's a long time. So, you were around for the first Alexa launch. When was this like the first launch of the first Alexa? The very first was 11 years ago. And you know, this is groundbreaking technology. You can talk to a computer. Our vision was the Star Trek computer, and obviously, we've come so far, such a long way since then with Alexa Plus. I remember that everybody was so intrigued in, you know, like the answers that it gave, but I imagine that the first programming was very basic, no? Like if the user says this, then the answer is this. Right? It was very like this. Much more deterministic is how we would talk about it in computer science. We have to use some machine learned models to figure out your intention. Sort of like finding the verb in a sentence, finding the object you want to act on, and then we could complete an action. But it was narrow, it was much more deterministic. And now with generative AI, of course, and Alexa Plus, we're able to just create this space of understanding where really you can talk to Alexa about anything. Now, what's happened with Alexa Plus is our vision has been very consistent. We want to build the world's best personal assistant. The technology now makes that possible. We've been held back in the past by the technology, but now it's really here. This is an ongoing project. It's not going to stop learning, right? Correct. Learning every day. Nowadays, I'm telling you, what Alexa Plus can do is quite something. Like, it's very impressive, but maybe in two years, it's going to be something else, right? What can we expect? It's going to keep being able to get more done. Other AI can like help you form a playlist, but then they can't play a song. Exactly. They cannot do it actually. It does really actually help you do something. If you can find something online and not shop for it, that doesn't really help you get a job done. Like, it's interesting, and it's a new way of approaching a problem, but getting things done is one of the core values of Alexa. So, I think those pillars, if you think about those as the pillars of the experience, those will continue to get bigger and better. I think you'll be able to get Alexa Plus in more places. We try to make devices that customers can fit into their lives anywhere in their home. It sort of fits naturally into not just your life because it's there and helpful, but also your decor. And it's beautiful. It looks great. Devices that leave your home with you are very interesting to us. We have some Echo Frames. We have Echo Buds today. You can imagine the kinds of things we imagine about the types of devices that this new deeply personal, highly capable AI experience can deliver for you throughout your day. Customers want it more. Yes. They're using it two to three times more in their existing locations. And in Mexico, 40% more than that. Where else do customers want it? And they really want it everywhere they are. Mik here is the vice president of Alexa internationally. He has been involved in the launch of Alexa over the years in many places. So Mele, what's the number one challenge in expanding Alexa around the world? Alexa is a very complex technology. We use more than 60 models because we have to do a lot of things. So it's not just a chat, but we have to take actions. We have to provide entertainment, but those models tend to be relatively easy to get to work in other languages. What we found out is that they tend to be monocultural. They tend to be trained predominantly on English and a lot of US data. So they speak fluently in other languages, but they sound like predominantly Americans trying to speak another language. The first feedback we heard from our local talent and our first customers was, "It's fluent, but it sounds like an American speaking Spanish to me." So we had to use a bunch of new technology for AI to fine-tune the training to provide prompts and exemplars that were specific not just to the language, but also to the culture. So more than the language, the main challenge is the cultural barrier. Yes. So now with Alexa, why is Mexico such an important market? Let's call it. That was a very easy decision to start from Mexico. Since we launched Alexa in Mexico in 2018, Mexican customers have had the best affinity with Alexa. When we launched in 2018, we used historical data to make projections of how many devices would have sold. And when Carlos looked at the projection, he said, "That's impossible. Mexicans will love Alexa," and he said, "I'll get my family and friends to buy this, and you will be out of stock, so you better get many more devices to Mexico." And he was right. We got more devices, and we still had a reaction to Alexa that was above previous launches. In this building, named Day One, the evolution of all the Kindles that Amazon has had throughout history is exhibited. Kindle is a very important device for Amazon, as Amazon started by selling only books. In fact, that was their idea, to be a website that sold books. Then they said, "Let's invent this device that feels like you're reading on paper, but it's actually technology." And well, here's the entire evolution over more than 15 years. And the reason why this office is called Day One, they tell me, has to do with Mr. Bezos's philosophy that every day is Day One. You always have to have this mentality, this philosophy that even though Amazon is a massive company, it has to operate as if it were a startup. There's always a sense of urgency, always working fast, so it's always Day One, it's the Day One. We've now come to another building called Doppler, and let me tell you, many buildings have names with deep meaning. Doppler, they tell me, was the first name, like the secret name given to the first Echo device to operate Alexa before it came to market. And here in this building, they have another very cool, very chic dog park in the heights. I mean, look at this. Outside, they have art with dog balls, a review of dog products on Amazon. They give out dog treats everywhere. Look, if you have a dog and you're extremely intelligent, Amazon is the place for you. It's estimated that about half of Amazon workers get around using transportation other than a car, meaning scooters, skateboards, bicycles, public transport, etc., etc. And to encourage workers to use these more, they basically have completely free bicycle parking. And inside here, they tell me there are also showers, they give you soap, they give you a towel to dry off. So there's no excuse like, "Ah, I have an important meeting and I can't arrive sweaty." No, man, you get to work and you shower there. It's good, right? So that more people use bicycles or similar. Walking through the offices, I met Marta, who is the country manager for Alexa in Mexico. What does this mean, Marta? Ensuring that Alexa resonates with Mexicans and that it's truly a very localized experience, in addition to the fact that what we see in Mexico is great versatility of use, right? We see from grandmothers who use it, even children who ask for games or jokes, right? Because, indeed, Mexico was the first non-English speaking country where it was launched, right? The first version of Alexa Plus, right? In English, it arrived in Mexico. Yes, exactly, right? And honestly, they've done a great job. I mean, how it speaks to you, how it talks to you, you can tell there's a team, well, a Mexico team in charge of that. One of the things we've worked on a lot with Alexa Plus is for it to truly understand idioms. It's an experience that truly understands the Mexican person, whether they're from Mexico City, Guadalajara, or Monterrey, right? If a Mexican asks Alexa, "Hey, when is the classic match?", it will tell you, "When is the famous Chivas-América match?" No, but if a Spaniard asks when the classic match is, it might tell you when Real Madrid-Barcelona is. I don't know. Precisely, it's also the type of language it understands, right? And it also understands context. I mean, we're talking about millions and millions of users in Mexico, right? We have millions of users, but what really made us prioritize Mexico was perhaps how much Mexicans love Alexa. To give you some data, in Mexico, Alexa users listen to over 250 million hours of music per month, which is a lot. There are over 20 million smart devices connected to Alexa. And well, as an anecdote, they tell Alexa, "I love you" more than 10 million times. Look, that's good, huh? Tell your Alexa that you love her. Let her know. Exactly, so she keeps learning and learns nice, positive things. Let me introduce you to good old Carlos. Carlos is the top director of Alexa in what are called the Americas territories. All of the experience in Canada, Mexico, Brazil, all of Latin America, and also, of course, the Spanish part for the United States. Ah, so Spanish in the United States too. What stressful work, my friend. It sounds like it. And so you were in charge of this first version of Alexa in Spanish, let's say. What can Alexa do today that we couldn't even imagine before? Well, I think the first thing you'll notice is that it's much more conversational because before it was very transactional. You'd ask for something, Alexa would give you back what you asked for, but now it's really like talking to a friend, right? What has been the most difficult thing, culturally speaking, about Mexico to teach an artificial intelligence? When you think about Mexican humor, double entendres, wordplay, that kind of thing. Ah, so it catches a double entendre now. I mean, Alexa understands it perfectly, but part of what we've been working on a lot is that, well, we want it to sound authentic, that it can throw in this kind of humor from time to time, but obviously in a way adapted for the whole family at home and that it doesn't say inappropriate things, right? So, being able to have these models understand where that line is, those are the kinds of things that have been difficult to train these models so that it feels authentic and safe. For example, in the previous architecture, on December 12th, for example, Alexa would answer you from the beginning of the day with data like, "Today is the day of the Virgin, etc., and how to celebrate and why it's culturally important for Mexico." Now, the model has to understand, reason on its own, and determine if December 12th is personally important to you or not. Maybe you're of another religion, right? So it's not necessary for it to give you that kind of information. Well, my good Carlos, thank you very much for your time, it's super special to be able to talk with you, and no, man, it's awesome, honestly. Very exciting everything that's coming for Alexa. They even let me into the famous Amazon Spheres, a workspace that simulates a tropical forest in the middle of the city. Nearly 40,000 plants from 30 different countries. Mr. Bezos himself inaugurated this space in 2018 by saying, "Alexa, open the Spheres." They lit up. It was a grand ceremony. And indeed, if you look at the Spheres complex from the outside, they do look like Echo devices. This is not a tourist attraction; this is an Amazon workspace in case you're tired of the office, or whatever, and want to come breathe differently, you come here to have meetings in the middle of the forest. These guys have a tropical forest. Yes, it's the Amazon, right? It really lives up to its name. Just below the Spheres, which we've already seen, there's a bar. What do you know, this is a bar run by Jeff Bezos himself. It's called Deep Dive because that's one of Amazon's principles. Dive deep, as in delve deeply into what you do, and the place is really wild. Very delicious cocktails, food too, and yes, it's the concept of a speakeasy. So you leave work, the job was tough, you come to the boss's speakeasy. I'll tell you that I've been working with the Amazon team for 6 months now. In fact, I even have a title that sounds very, very pro, very top. Basically, I am Licensed Luisillo, ambassador of customer experience and Mexican authenticity for Alexa Plus. Short title, huh? My badge here, in short, in short. And it's been months of constant meetings, testing priority access to many things, giving observations, receiving feedback, using Slack a lot with the team. Yes, we've formed a good partnership, and honestly, I feel very honored to be the ambassador of user experience and Mexican authenticity for Alexa Plus. I feel good about it. Okay. Among the things I was given priority access to a while ago, which you can all access now, is the fact that Alexa is not just on your home devices, but it becomes your artificial intelligence assistant completely. So, if you already use an app on your phone to ask it things, to generate an image, generate a logo, help me with work-related tasks, summarize something, you can also do it from your phone using the Alexa app. Honestly, it's really cool. And look, another one. This is really cool. I also had access to this a long time ago, and now you all can. Alexa is integrated with televisions with Fire TV, and wow, it's super useful. Check out these examples. Alexa, play the latest video by Luisito Comunica on YouTube. Look at that, it analyzes for me which is the latest video by Luisito Comunica on YouTube. As of the date we are recording this video, this was the most recent one, and then things like, I don't know, I don't remember the name of a series. Open the series about the six friends in New York who have many misadventures, one of whom is named Joey. I don't remember the name of the series, right? Let's say. So, that series, what's its name? Look, there it is. It brings up Friends right away, right? I mean, it analyzes it for you. I feel like watching Leo DiCaprio movies. Play the highest-rated Leo DiCaprio movie, The Wolf of Wall Street, no, right away. And you can ask about many things like that. You can interact with Alexa, give commands for your house, your lights, everything. From the television, this changes the game. I've never seen an artificial intelligence incorporate a television like this. And I tell you, all of this is included with the same subscription. Really cool, honestly, very cool to be part of this work process that is so fun and that I consider very important. Look at this marvel. I had the pleasure of meeting Panos here, who is, hello Borgo, one of the busiest people at Amazon. Good old Panos here is the senior vice president of devices and services. This means everything related to Kindle, Fire TV, SKUs, which we'll talk about later, Leo, which we'll also explain, Alexa, Alexa Plus, Echo, blah, blah, blah. So, this is a very busy guy. So, for how long have you been in Amazon? Just two and a half years, about. But damn, you came in with the whole work, right? Yeah, we came in, and we're moving fast. As I understand, since you came into the company, everything has been moving towards like AI, right? That's like your best bet for the future. What made you say, "Hey, Alexa needs a boost now. Keep it going through the AI road"? If you look at our user base in Mexico, the usage is incredible for Alexa, and even better for Alexa Plus. And it's because you can just do so much more with it. So the thesis to answer your question, how do I support my customers in the best way? And the answer is, you bring them the right level of integration with AI, but also maintain what they already love about the product. And we started to do that, and we were seeing excitement. It's actually very exciting. I've actually been using it for like six months now. If you have Alexa Plus right now in Mexico, every day it's getting better, but every week new features are coming. The more you use it, the more it understands you. So it knows Luis, this is what I know about Luis. And the more it learns, the more you share, the better it can adapt to you and give you the things that you need. Yes, AI is here. There's no limitation of what we can do with a customer to help them make their lives better or easier. So, I know this is a very complicated thing. How do you see Alexa Plus in, let's say, two years? Right now, it's super impressive. So, yeah, without giving away everything. You can see a world where I start my thought in the house and then when I'm out and about, I complete it. I start at home with a list of, "Here are the things I need to get from the market today," or "Here are the things that I'm low on inventory in my house," or whatever it might be. And then when I'm at the market, I could be talking to Alexa and just ask her, "Alexa, what is it that I needed today? I don't remember." And your assistant will tell you. And I think in two years, you don't have to ask; she'll just remind you. Oh, that's awesome. Another thing that I wanted to talk with you about, it's Zoox. So, Zoox is pretty much like the smart vehicles that Amazon has now, right? It's a robot taxi. It's a robot taxi. Yeah. They don't even look like regular cars. They're cool. They're like a carriage. It's beautiful. Where are Zoox available now? San Francisco, Las Vegas. Right now, you can ride it; it's coming to Austin, Miami, testing in Phoenix, Los Angeles. It's spreading. And we're at that point where you're now starting to see robotaxis all over. It's incredible. Here's the thing about being bidirectional, meaning there's no front or no back. You just get in, and then whatever direction you're going, it starts moving. There's no steering wheel. There's no pedal. Your mind starts to bend when you're in the car because you're like, "Wait, wait, wait." And then you kind of disappear into the moment. You find yourself, like us, we just start talking. We're looking at each other, maybe sitting across from each other. You can just enjoy the company, enjoy the ride. It's peaceful. It's an amazing experience. I've never tried it. We should go to Vegas. Let's go to Vegas now. It's Friday. So, yeah, we're going to have a video about that for sure on the channel in the future. Another thing that I'm super interested in, LEO, Low Earth Orbiting, right? So, tell me about this project. What is it basically for people who have no idea? It's basically a satellite constellation, but it is to bridge the digital divide. Give everybody a network that's available to them at an amazing price anywhere on the planet. Anywhere on the planet. That's the goal. Why? Because we want to connect everybody. We want to connect people. We want to do it, you know, at an incredible price. Meaning everyone, you know, we want as many people as possible to be able to connect. Everybody has that opportunity. When we say everywhere, is that even like in the ocean, in the air? So basically, now you're sending satellites to space, I'm guessing. Correct. Yeah. So, we have over 200 satellites now as we sit here today. Right now, our launch cadence is super fast. So, when you say 200, is that 200 ready to go or already? No, they're up. Oh, they're up already. It's rad. Well, if you ever need someone to document from space, you want to go up? I'm your guy. I am your guy. You should do is come to a launch. Yes. Yes, that would be cool. I know you make amazing documentaries. Come to a launch. It is spectacular. It's life-changing. It's a good yes. Now the adrenaline and the crazy and the sound. You could feel it. Well, let's make the team make it happen. Somebody do it. Somebody get it done. Let's do it. Somebody in here can pick. I love it. I love it. Thank you so much for talking with us. Really, we truly appreciate it, man. Well, there you have it. Honestly, it's awesome to be able to talk here with good old Panos. Very exciting everything, and I'll take him up on his word about the rockets. Thank you. Well, there you have it. Wow, what an exclusive glimpse we've had. I loved it, honestly. I'm fascinated by all this world of business, technology, advancements, and this experience has been very, very top-notch. I want to thank the entire Amazon team for making it possible. Thank you very much also for inviting me to work with you, to be part of the team. I feel very honored, very excited, and I hope this video has been to your liking, that you found it interesting. Tell me what I missed documenting, what you found most interesting, put it down here in the comments. Thank you very much for accompanying me on another adventure, and we'll see you, as always, you know, in a few days with a new video. Adios.