Transcription
Every year the drop shipping game changes. First it was Facebook ads, then Tik Tok, then we had AI, but in 2026 it's all about supplements. These make your store look like a real brand. You can sell the same product for months and you're actually building an exitable asset. A store that holds real value that you can one day sell, not just another pump and dump drop shipping store.
So supplements are a huge opportunity because we can add subscriptions on our store, meaning customers are going to buy from us every single month. And that steady cash flow makes it tremendously easier to stay profitable in the long term. Plus, we have AI doing all the heavy lifting. It's going to show us what supplements are selling. AI will build us a branded store, [music] and it can even help us generate the ad creatives. And the best part is there's a ton of good supplements out there that you can start scaling with. And once you're profitable, you can white label the product, meaning you get your own packaging, so you really feel like a legitimate brand and not just another drop shipping store.
So before we build a store or launch our ads, we first need a product that we can sell. And I'll be showing you two methods of product research today. We have my preferred method, which is using data. But if you guys are on a budget, I also have a free backup method that you guys can implement as well.
So, with Cal Data, we're going to come up top and click this product tab. And by default, this will show us every single trending product on Tik Tok shop from the past 30 days. And these are proven winners, by the way. Like, we can see what product is being sold, their revenue from the past month. And we can even see how many items have been sold in the past 30 days as well. And there's only one filter you guys need to add. So, on the left sidebar here, you just want to come to categories. We want to scroll down to health and we only want nutrition and wellness products. Aka, this is only going to show us supplements. And at first glance, you are going to see some patented or copyrighted products such as golly gummies. But more than 50% of these products, guys, we can source and sell for ourselves without running into any potential legal issues.
Let's take this hair growth supplement for example. You take this, it helps your hair grow longer. Pretty self-explanatory. That is the main problem solution aspect we're looking for. But I want you to pay close attention to the packaging of this product itself because here is the the knockoff version. You can say where I'll have my editor put the one from Calata versus the AliExpress one next to each other. And you can see the packaging is just ever so different. So with most of these Calata products out there, we can find an 80-90% similar version of the product through AliExpress and later on we will be using a different supplier to add the product to our store and actually ship it out. But my point is because this AliExpress product is different packaging than the Calata one, you can technically list this on your store and sell it without running into any issues.
So when it comes to Calid data, I would first and foremost avoid the most popular number one products. Like golly here is an established brand. This isn't something I would try and sell a similar product of. And with product research, you just want to open up every product one by one and really see what the main benefits are all about because by just looking at the photo and the product title, it can be difficult to tell. So, we'll click on this and we can see this oil of oregano. In the last month, over half a million dollars, over $25,000 units sold. It's clearly a winner. But if you're wondering why people are buying the product, just click videos on the left side here. And we just need to watch a few of these top videos and see what the main pain points for this product are. The Korean liver secret to hide belly fat. So, if you want to hide your belly fat, you must take this supplement. That is the secret. It's a bit cringe, but this video guys got 6 million views and 80K rev. Don't let your opinion cloud the judgment of what resonates with your customer. So, I tell people all the time, if you've got something inside your body that's not supposed to be there, take two oregano oils with black seed. Take two oregano oils with black seed oil by micro ingredient antioxidant loaded with plant-based antioxidants. So, this guy's doing a great job at actually explaining this product and how to use it. So, play some videos to get educated on the product. You see some dorks out there like talking to Chad GPT trying to do market research, but like dude, just watch the Tik Toks. They are your market research for you in the most simple way possible.
So, you're like, "Okay, Anthony, this product has some potential, but how do we actually sell it ourselves?" So, if you want to find the generic version of a product, the the non-branded version, we just need to click the Calata image and save it to our computer. From there, you go to AliExpress and they have an image upload feature and AliExpress will find every supplier who is selling a similar product. So, we'll click this first one here just to compare. And you can see the packaging is automatically different. I'll have my editor do another side-by-side comparison, but you can see although it is a similar product, the packaging is just ever so slightly different where there's not really a case for them to take the product off your store or go after you. And one of the best parts, these Chinese suppliers have some kickass product photos usually where it makes designing your website so much easier. And here was the hair growth supplement, too. I'll show you their photos, too. Like, these are high quality images. So, that's another reason supplements are easier to sell because they're proven products. You get recurring revenue, but also the assets available are already pretty high quality. So, anytime you find a product you like, I would add it to a Google sheet just to keep your data organized. And by sourcing products from Calata, I already proved to you the product is a winner. It has proof of concept. I showed you there's a supplier for it. We know the product solves the problem and it is the solution to that problem. So this method of product research like it does a lot of the guesswork for you. So I recommend you guys add a few products that all have some potential. So we have the oil of oregano which just overall helps people become healthier. We have the hair growth accelerator which helps people's hair grow faster. We have the lemi purr. This is a probiotic that makes your girlfriends downstairs taste and smell like pineapple. A bit degenerate. I don't think we'll sell this today. And then we have the pumpkin seed oil pill where I believe this is to help with your skin but also your hair as well. And reminder, we can see how much they've sold for each of these products in the past 30 days. Like guys, these are proven winners. Calata does a lot of the heavy lifting for you. And reminder, all of these products are also available on AliExpress, meaning that we can easily source them and add them to our store. So for you guys, just go on over to Calata and find a few supplements that solve a big pain point. Think of skin, think of hair, think of any issue in people's lives that they want an immediate fix for and your supplement is going to be the solution for that.
And for you guys that want a free method to find products, literally just open up the Tik Tok shop app on your phone and these are going to be the same products that you would have otherwise found on Cal Data. So just use your phone, look out for supplements, and then whenever you find a product that catches your eye, search it on AliExpress, ensure it's sourceable, and then you can add it to your Google sheet. So for step one, you guys just need to find one supplement that solves a problem that is going viral on Calata and that you have successfully found available on AliExpress. If you have done all of that, we can move forward with the AI store builder. And to foreshadow a bit, we're also going to launch both Meta and Tik Tok today at the same exact time. I get comments, Anthony, I want Tik Tok. I want Meta. So screw it. I'm going to show you how to launch them both. We're going to read data for them both. And I thought that would be the best way to do the video.
So, it is officially time to start our Shopify store. And thankfully, this is $1 for the first three months. So, I'll put a little budget counter on the screen that way you guys can follow along. Continue. Also, the link to my $1 Shopify is below. You don't need to use my link. You can go to shopify.com, sign up on your own. But if you want to support me and give me like a free $100 by just using the link, that way I can do more free content like this in the future. You are a real one and I appreciate it. Okay, it's official. We are subscribing. And I'm also at the point where I'm ready to lock in. When you guys are doing deep work, don't put YouTube on the other monitor. Don't keep Discord open. Don't be doom scrolling. Instead. No risk, no story, stoic ambience mix. Trust. Oh, we are going to freaking print, brother.
So, with Shopify, you can go with the $1 per month plan. These other plans will save you more transaction fees, but in the beginning, you guys don't have any sales. Also, some of you guys have terrible time management and will forget to cancel and you just don't want to get billed $300. Where would you where would you like to sell? You can skip this setup entirely. And we are all set, baby. So, [snorts] once inside, we need to first we're going to get a supplier. So, I'll also have the link to AutoDS below, too. A 30-day trial is $1. Again, you don't need to use my link. You can just go to the app store. But if you want to support, it's an easy way to give back. Okay, so our store is successfully added to AutoDS. And once we're inside, we can add this product to our store and get the store fully customized probably in the next like 15 minutes. I don't think it'll take much time. So, we had a few products. So, we're going to go with this oil of oregano product. I thought they had pretty high quality product photos where it would make my life like to build this store tremendously easier. And don't stress the price here, by the way, because AutoDS will get us a much much lower price. The reason we search it on AliExpress is just to validate that we can sell it and kind of get a look at what the packaging will be like. So, with that in mind, we can copy the AliExpress link. We can return to AutoDS and just come to add products, single product. We can paste the AliExpress link in right here. And then we can just click publish to store. And you might get this AI enhancement popup, but just click no thanks. I'll miss out. And now the product is importing. So this will take like 30-60 seconds. We'll go bang out some push-ups while it's doing its thing. And then I'll be back.
So the product is imported. And if you click the sell item ID here, it'll take us to our product. Oh, we have a password. So on our store, it's password protected. We can remove this password. And now if we click this link, it'll show us the default product page. Flat out imported from AliExpress, but this doesn't look branded. It looks like a pile of crap if I'm honest. So let me show you how we can easily brand this store out. I'll give you my pre-built theme, but one important step is once the product is added, you want to click these three dots and you want to post a sourcing request. I'm out of breath from the push-ups. You got to give me like 10 seconds here. Okay, so we're going to hit process sourcing request. And this will scrape through AutoDS's network of private suppliers to see who can get us this exact product, but for the best rates and the fastest shipping. And on the side here, you can see a ton of different matches of suppliers who have the same product. So, typically, I'll just go to the first listing, and you want to click on this eyeball here. And AutoDS can literally source every product from Tik Tok shop. That's what I was trying to show you guys is all of these products you see here are different supplements that they're selling. And this is even another method of product research is you can just type in all these product names, search them on Calata, and see what other products may be worth selling. For us though, I'm trying to look for our oregano supplement. So, we'll just control F, see if we can find that. There are like hundreds of supplements on this supplier. Okay, here it is. Oil of oregano. We can see the price here is $4.19 and it looks like the shipping is going to vary. So on the lower end, it's going to cost around $15, but it looks like if we do a faster shipping, it could cost around $20. Uh, it is a bit pricey, but with supplements, we can price it for a premium price. So once we find our supplement here, all we want to do is click select product. And remember, we only have this oil of oregano. So we'll click add variant. And we just need the oil of oregano variant here. And they even have a different type of packaging if you want to go even more different from the competition essentially. But we'll go with this one here. And now we can continue. So now AutoDS has taken over the fulfillment from AliExpress. And by default, this product has two-day delivery time maximum I should add. But once you get some orders, AutoDS will help you get even faster shipping. They'll lower your cost of goods more so you can have improved logistics as you scale. But for the test, like hey, this is plenty good. And now if you come to the products tab on our store, we will have our oil of oregano soft gels. So this description you can just delete entirely. We'll call this the oil of oregano capsules. I mean that's pretty self-explanatory. Oil of oregano capsules. Save.
Now for the pricing here, our cost per item here was $15. So a pretty easy way to price your products is just take that amount, multiply it by three. So, we're going to sell one of these here for $39.95 and we'll have that be 50% off or usually it's $80. Save. Part of the reason we imported from AliExpress is remember the photos for these supplements are already pretty high quality where you don't need to do too much custom content for testing and we can pretty much just use the images that are right here for us. So, to brand out this store, we're going to come to online store, import theme, and we're going to upload a zip file. And I am going to add my custom pre-built theme. This is the same one available in my Discord, by the way. So, while this theme is installing, I want you guys to open up my description or check the pin comment and join the Ecom Mafia Discord. We have a 7-day free trial where inside you have a 50+ video course. You get a weekly group call. You get weekly product drops. But more importantly, you get the download file to this pre-built theme. That way, you can just easily upload it to your Shopify store. And reminder, it's a 7-day free trial. So, if you don't like the community or if you don't want to stay for whatever reason, you can cancel and you don't got to pay me anything.
So the theme is added. Easy. We're going to publish this to our store. And this theme is already customized for you where we really don't need to do too much work. So, this is our product page. And you can see we just have a bunch of placeholder text that we are going to automate with Chad GPT. So this is by far the easiest way to build a store going into 2026. So we're going to copy our pre-built theme font. And then we'll paste that into Chad GPT. And we just need to tell it our product name. So oil of oregano um easy. And I would also upload a photo of your product into chat GPT. That way it has some more specifics of your product. So that is it for the description. This part is insanely easy. Like building the store is one of the easiest parts in ecom. Finding a good product, running ads is where things can get difficult. So we just need to copy paste all this text over. I'm going to start with these icon benefits. So to update these icon benefits here on the left side, we have product information. We have emoji benefits. We can paste the new ones in. Now you guys need to use your brain a little bit here. Notice we have a blank line on the bottom and we have a blank line up top. Secondly, this text here is too long. If we look at mobile, you want all of this text to fit on one line. You don't want it to go to two lines, two lines, two lines. It's a little too long. Uh, so I'm just going to remove this text in the parenthesis. And this is already looking a lot better. And I will update these emojis, too, because these ones like are are kind of crappy. So, we'll get some sparkles. We're gonna get a plant and we're going to paste these in. So, boosted immunity naturally. We're gonna put a little plant. Support gut health daily. We're going to do sparkles. And then for clear sinuses fast, we're going to put this this lady blowing some wind there. So, get your emoji benefits looking decent. That's the first part. Next, then we have three testimonials. So, we're going to copy our three testimonials here in the theme editor. We just need to come to the reviews here and we can paste these in. So here's testimonial one from Amanda in Denver. Awesome. Reviews are looking good. Next we have how it works. So we're going to copy this right here. How it works. Take one to two soft gels daily with a meal. Each delivers 6,000 milligrams equivalent to pure oregano oil with black seed oil. Blah blah blah. That's why we uploaded the image of our product so it actually had some specifics. Uh, but we're going to post this how it works in here. We're going to update the title so it only says how it works. And since this is such a big paragraph, I'm going to split this into two sections. I'm going to bold what's important. So now our how it works tab is updated. It explains how to take the product and the shipping and guarantee should already be done for you. So nothing you need to edit there. Now next we have the main benefit of the product where same thing we can copy the main benefit and then on the left side we are looking for image with text and just like before we're going to paste it in there. And with all of your text by the way guys you don't want big paragraphs. So notice this is like two sentences. I would just split it right there into two paragraphs. That way it's broken down a bit easier. And don't be afraid to bold some words either. For example, boost your immune system. Boom. Because people aren't reading all the text, they're going to skim. So, by splitting it up into two, they're able to skim easier. And by also bolding words in the middle of your sentences, they're not missing any of those important details. So, next then we have our three micro benefits. We'll copy these. And now, why customers love our product where yet again it is the same thing. So, building a store isn't difficult. It's literally just copy pasting text. Okay. Hey, why customers love our product? Easy as. Next, explaining how to use. And this is a little repetitive, I will say, because we kind of talked about that up top in our collapsible tab, but nonetheless, that is good. We'll click save. Next, we have real results, people can feel. So, on the left sidebar, we click results. Click into here, and we can update the text once more. Okay, so our result sliders are updated. The guarantee should be good. Uh, we'll need to get some three reviews here. I'm not going to use a review app today. We'll just keep it manual. Then we have our FAQ and like the page is coming together. So, for the FAQ, I would just copy the first four questions and we'll be using six in total, but the last two, how fast is shipping? How do you get in contact? So, to actually update these, it's the same thing, guys. The page is not hard. I'm telling you, if you can follow directions and click a few buttons, you can build a branded store. So for how fast is shipping, I just copied this from the tab above. And then for how to get in contact, you can say uh you can contact support by clicking our contact us page. Easy as. And we're going to highlight this. We're going to bold it. Click the link. And if you click inside of link here, click in this box. Go to pages. You'll already have a contact page by default. I didn't create that. It's just there when you make the store. And you can hit open this link in a new tab and we can insert that. So now if they click this, it's going to pull open a new tab where they can get in contact. And I forgot to mention for these three reviews here, it's just going to be the same three reviews we had above, but we're going to find some images that we can attach. Okay, these reviews are pasted in. So now that we have all of the text pasted on our store, we're next going to tweak the colors. Then we're going to get some images for the description. We will install some apps. We'll do our store settings. And then we are going to go launch the ads. We're going to go quick. I said it would take us 15 minutes to build the page, but I might have overestimated myself.
So the first thing I want to do, let's change this button color from black. So, come to theme settings, come to colors, and for accent one here, I want to make this a green similar to my product photos. So, we just need to move the slider around till we get something similar. Honestly, something like this doesn't look too bad. Uh, then what I'm going to do is come to our announcement bar, horizontal ticker, and we want to change the color scheme to accent one. Easy. And we can update the text here, too. So, 50% off today only. 30-day money back guarantee. And we're going to say free shipping on orders. We're going to put $65 plus. I may have to update that later, but it should be a placeholder for now. And then in the description, uh, you can see this has a black background. This has a purple button color right here. So, we still got to tweak a few more colors. So, we're going to come to our multi-section here. And this has a color scheme. So, we can click scheme three. We're going to click edit. And for the background color, we're just going to pick our green. And it should be the last color there. And then for this sticky header to cart, we'll click here. Again, we got the button color. And we just need to update this to green. And if you're wondering how I'm like clicking into a section and it automatically pulls it up, you just want to click this little activate inspector. For example, if I want to update the black result icons here, I just click here and then scroll down and here are the accents. Okay, so I'm going to update those to green. Tada. Looks good. And one more section then at the bottom. We got to change this from black to green. Okay, so the store is coming together now. At this point, we just need two more images. is I need one image for my description here and I need one more image showing how to use it and I have uh a really easy way to get that done. So, what I recommend you guys do is save all of your product images to your computer. So, just save them all. We're going to pull up a Google Gemini tab and we want Nano Banana. And we're just going to say, "Generate me another product image maintaining the same aesthetic featuring a woman holding the package of our oil oregano pills. Bright/lively environment. Looking healthy and happy. Middle to older age woman. Include three icons with benefits on the lower half of the image. One one square ratio 1080x1080 pixels." So, we're going to take this prompt here. I'm going to take all of my images for the product as well, and we're just going to upload these into Google Gemini. And I'm going to have it create us an image. Simultaneously, I'm also going to do the same thing in Chad GPT where there's the same prompt. Here's all of our photos. And we're just going to do two images at the same time. Waiting for AI to generate photos. It can take up to 3-5 minutes. So, just use Gemini and GPT at the same time. Two output, same amount of time. Wow. Oh, this is this is all right. For for 30 seconds here, this this could work for the product page. And while Chad GPT is finalizing the image, I'm going to have Gemini give us another. This is a great photo. Let's do another. This time, have the lady uh holding one of the pills in her hand and taking it. We don't need any text, no icons. This will be more of a close-up of her holding the capsule itself. And sometimes too, you can just talk to Chad GPT like that. It's easier to verbally express your opinions as opposed to how long it'll take you to type that out. and chat GPT is still going because it is godly slow, which is why I recommend you use both at the same time. This is really missing the mark a bit. It's just way too circular here. Okay, this was the image from Chad GPT and holy crap, it was much higher quality than what Gemini did. It did take longer, but this is banger. We can work with this. And I also want Gemini to do the prompt with somebody holding it as well. So, while Chad GPT is generating this photo, I'm going to take a two-minute break. I'm going to get some water, use the restroom, then we'll be back to finish the store, and launch our ads. Yo, this photo is pretty good, too. Okay, guys. You know what? Gemini has dropped the ball. They need to step it up. But we got our two photos here that I needed. So, we're going to save these to our computer. And now, for the description, look, we're going to take image one here. We're going to update this. Boom. We got Grandma Susan here holding the oil of oregano, which looks incredibly branded. This is just so on point. And then we got the second image here. So, the description is like 90% done. But we do need we do need to get some people holding the product. So, we're going to come to Amazon, type in oil of oregano. And here is the same product we're selling. Actually, this is literally the same one. And you want to come to the photos here. We want to try and find people holding the product. We'll check this one. And honestly, these photos on Amazon are not that good. Typically with products you sell, you want someone like holding it. You see their face. They look happy. I might need to to do something a little custom here. And on Calata, you can even pull up the Tik Tok shop link. And Tik Tok shop has reviews here, but again, no one is like taking selfies with the product. So, in this case, I think we're actually good to avoid like review images with people cheesing. But, if you can find it, for sure add the image to these reviews here. It'll add a little more of a pop, but uh it's not going to be the deal breaker.
So, next we need to get some apps installed. There are only three apps I think we'll be using today. So, first we want Bucks Currency Converter Classic. Next, we want Kaching Bundles, another classic. Next, we want Kaching Subscriptions. This is another classic. Also, how you guys can get those subscriptions flowing in. And those are going to be the main apps we need to test. So, we'll install Bucks Last. That one's the least significant. But, we are going to kick it off with Kaching Bundle. And reminder, I will have all of these download links inside my Discord, the Ecom Mafia, which is in the description. But, we'll start our 14-day trial here. Approve. So, inside Kaching, we first want to activate the app embed. And whenever you guys install a new app, you will have to enable it. So, we're on the theme editor right now. And this is actually the old theme. So, let me just exit this real quick. Here's our new theme, the one we imported. Now, whenever you guys install an app, on the left side here, there's three tabs. So, the first is sections, and that's where we were really like editing our website. The next is our theme settings. So, that was where we changed the color. But whenever you install apps, there is a third one, app embeds, and we need to enable this. And anytime you install an app or a new theme, you got to enable those again. So that is completed. And now we can create our first bundle. And it gives us a few different options here to choose from. We're going to go with the classic quantity breaks here, but we do need to customize it a bit. So we'll call this oregano. We're going to say 50% off today only just to push a little uh urgency on them. For products, we can say for specific product only for our oregano capsules. For variants. This is huge. You want to hide theme variant picker. This isn't a dealbreaker for this product, but if you were to have like a few different options, colors, clothing, whatever it is, hiding this is huge. Uh, I will also come to price rounding. You see how all the price ends in .00, but we can have it end in .95. It looks a little more congruent. And then for style, we can actually start to pimp it out a little bit here. Uh, so the first thing you want to do is come to Oh, the border color. Here we are. And we want to choose our green color. And don't just eyeball it and be like, "Oh, I think this was the color." No, bro. Take five seconds, return to the theme editor, come to the settings, colors, take our accent one, copy the same code, and now we can update that there. So, that color looks good. And we also want to update the badge as well. So, we can update that. And now that is green. And scroll down. There's a few more things. We want to activate a countdown timer. It's a little sus, a little cringe. We're going to do a little yellow background ever so slightly. That looks banger. Hurry, offer expires soon. 50% off today only. You're pulling all the strategies out. And reminder, the people doom scrolling don't know how drop shipping or e-commerce works. They are going to assume this is a limited time sale and it's going to put some pressure on them to buy now. Now, subscriptions, we are going to activate this in a minute. We need another app for that. So, we'll come back here actually. But for the quantity breaks themselves. So this is going to be our buy one. Buy one. We can remove standard price there. And we want to select this by default. The buy one. Very important. Next we have the buy two. For you save I'll typically say like you save 10%. And then for this text here we'll say free shipping. And we're going to give them free shipping if they buy two or more. That's how we incentivize them to upgrade. And if they're buying two, we want a 10% off discount there. And for the badge, we're going to do simple. And we're going to say most popular. Just like that. Easy. Now, we're going to do one more tier. This is going to be another quantity break. This one is going to be buy three. For the subtitle, we'll say you save 20%. We're going to give them a 20% off discount. For the badge, we'll keep it simple. We'll say best value. For the label, we'll say free shipping, just as so. And we're going to click save. We're almost or not almost done. There's another thing I want to do as well in here to help boost your conversions. Uh, so for the buy one, I'm going to take a image of our product here and we're going to remove the background on this. And I am in Photoshop right now. You guys can use Canva. You can probably even just have Chad GPT do this. Uh, I'm a nerd, guys. I got my own skills. I got my own things I'm good at that you guys aren't good at. But you guys also have skills that you're good at that I suck at. So lean into your strengths as a person and just get it done. So for these variant images, we're just going to take the product and center it essentially. So this will be the image in case they want to buy one. And then if they want to buy two, we're going to duplicate it. And now we have the buy two image where if they want to buy two, they have the buy two option. And we're going to take it one step further. In case they want to buy three, we have an image for the buy three option as well. Just going to shrink it down a bit. Kind of get it centered. Okay, easy. And then in Kaching, we can add these images now. So, here's the buy one image when they go to buy one, but we can also add an image for the buy two. And then we can also add the image here for the buy three as well. And this just helps to visualize it a bit more. For the amount of time it took, it's worth doing. So, these are how the bundles look on our product page. This is looking pretty damn good.
So next, we can add subscriptions directly into our bundles because Kaching, the same people who own the bundle app, they have a subscription app as well. So inside of here, we're going to choose our 14-day free trial. Again, approve. Now, inside of here, we can create our first subscription plan. So we'll call this subscribe and save plan number one. More importantly though, we want to select our product. So the oil of oregano. And we can scroll down. You can leave this name blank. But what's important here is you want to tweak these settings. So for the billing type, you want to do pay as you go. You want to bill them every single month. So one per month. You want to give them a discount if they are subscribed. So if they choose your subscription, we can give them a percentage off. You know, 10% off. And then for the settings here, you can update the quantity. For example, let's say someone bought three of our supplement this month. We don't want to bill them for three of the same supplement next month. So you can have it reset where on the recurring subscription, it only bills them for one as opposed to billing them for, you know, the two or three stack each time. So with your subscription set up and like this app is pretty straightforward. You can return back to Kaching Bundles. We're going to select our bundle from before, but this time if we scroll down, we can enable subscriptions. And now there's this little subscribe and save button. And I think we were doing a 10% off code, not 20. Uh, but there's some different layouts as well. So, this one's a little more white hat, you can say, because customers know if they're subscribing or getting the one-time sale, whereas this one, some customers don't even know they they have it checked, and they may blindly opt in, which you might be like, "Ooh, bonus revenue." But also can lead to more chargebacks. So, with that in mind, this second layout here where they can swap back and forth, is the one I would recommend you guys go with. And you can have the subscription toggled on by default. So they see the price with the 10% off and then they go, "Oh, if I buy it flat out, I pay five more bucks, but if I have this, I save 10%." Save. And since the second tier is $64.90, we will give customers free shipping on orders $60 or more, meaning the two or three will be free shipping. So we're going to update our announcement bar here from instead of 65, we'll just change that to 60. Click save.
Okay. And the last app then is Bucks Currency Converter. So this app will show the customer the price based on wherever they're from. So I'm in USA, I'll see the price in USD. If you're in Canada, you'll see the price in Canadian dollars. If you're from EU, you'll see the price in euros. And this app is free. You don't ever need to upgrade the free plan. Plenty good. So we're going to click get started. And there's three simple steps here. The first is to set up our money. So we want to click set up here. And you want to come to HTML with currency. You're going to copy that. Click copy. And then you want to come to go to Shopify settings, general. Just click that hyperlink. It'll pull you open to your settings. And in here we come to store defaults, currency display. Click these dots. And we want to change the currency formatting. So here's HTML with currency. We're going to delete what they have. Paste in the new one. And then we come to HTML without currency. We copy that. And then HTML without currency. Delete. Paste the new one. Save. And that is good to go. From here, we can say next. I have done this. And it'll take us on over to enable the theme app extension. So, we'll click enable here. Reminder, anytime you install an app or get a new theme, you need to enable the app embed. So, this is the wrong theme. This is our old theme here. So, we want to come to our pre-built theme. Customize the app embeds. And reminder, enable everything. They all need to be turned on. Save. So we can say next. I have done this. And the last step here is to just enable the app. So we just got to click enable. We should see some confetti. Woo. Celebrate. And to quickly set this up, come to advanced. You want to enable instant loader. That helps it load quick. Come to advanced price rounding. And we want to set this to .95. We already did this in Kaching bundles, but I still do it here as well. Save. Then we can come to settings. And for the currencies, US, euro, British pounds, Canada. I'll also add Australian dollars and then show currency symbol. I say with symbol um that way like if a customer sees a dollar sign you know they know if it's USD, Australian dollar, Canadian dollar just helps clarify a bit for the design do traditional flags. The main reason for that the USA flag on on modern just looks stupid. So go traditional flag it's going to look a lot better. And then uh we can come to display and hide it on mobile. That way the price just automatically updates when they load and they won't have to manually click that box. Save. And now the currency converter set up. That was all. And now we have our currency converter set up. Look on the bottom left here. I can click like British pounds. And now you see the price is in British pounds. I can change this to Canadian. Now they know it's in Canadian. I can change this to US dollar. They know it's USD. I can change this to Australia. It should be here. Now they know it's an AUD. And I will also hide this price here. So we can come to product info, disable the price because they already see the price here on the bundle. So we don't need it to be uh too repetitive for them. But we can click save and like our store is coming together. Like we'll look at it on mobile view cuz most customers are coming to the store from their phone. We need to buy a domain and do our settings, but everything else is dialed in. Like this is a pretty good store, guys. This is good enough to convert and it didn't take like too much effort to actually build.
So for our settings, the first thing we need to do is purchase a domain. So we're going to buy a new domain. We're going to paste our domain prompt in here. And we just need to get a new name. This is the same method I teach in my Discord. So I would join there if you're wondering why we're doing it this way specifically. What about shoptavari.com? Is that available? Nope, not taken. Let's visit the website though. You can see the store does not exist. Let's do it backwards. Let's do tavarishop.com. Boom. This one's available. $16. We're going to buy that. Also, you can disable autorenew. You likely will buy multiple domains over the years as someone in e-commerce. Okay, our payment is processing. While that's going, we need to create a quick logo. So, I'm just going to do Tavari. I'm just going to type it out. Going to make it big. What font looks good? Yeah, right here. Boom. This is fine. Tavari looks a little high quality. But honestly, if we're selling a supplement, I may want to go something a little more modern. Yeah, this is fine. Okay, we're going to make that black. And what you want to do is make sure you change the cropping so that way there's no dead space. Like this is before. There's a ton of space all around it. This is after. So, we're going to export this. Okay. So, the domain is purchased. We can close out of there. Now, we can go do all of our settings now. So, the first thing we have to go back to domains, actually, and you want to click the one you just purchased. We're going to change this domain type to our primary domain. And then, we're also going to set up some email forwarding. So, we'll set up info@ our website name. And you can just have this redirect to your personal email for now. It's one of the perks of buying through Shopify. And now we're going to do our settings quick. So under general, we need to update the name. We need to update the email. info@tavarishop. We got our store name. Save. Next, we want to come to payments. We need to set up Shopify payments. Now, not all of you will have this available. If you're in a first world country, you're good. If you're in a third world country, you may need to create an LLC elsewhere to get Shopify payments set up. I'm giving you the blueprint, but again, each of you will have a slightly different twist. So, you need to figure out how to get payments set up in your situation. Okay, so our Shopify payments are all set up. You might have like uh some errors at the beginning, but just give this like 10, 15 minutes, maybe an hour, and these should get approved. Don't stress this. Just get it activated. Go on to the next steps. Uh, and then you should be verified, good to move forward. Under checkout, then we do want to customize our store's checkout. So, click customize here. And we first need to add our logo. So, I'm going to drag the logo we just created a second ago into our checkout. And it may look big, but don't worry. As soon as you refresh the page here, let me hit F5. It'll it'll shrink down to the proper size. But also, we do need to update the colors again. So, we need to go back to our theme editor to figure out our our green color code. So, returning back to online store theme customizer, we're going to come to our colors. We're going to copy this green, but also real quick, I'm going to upload my logo onto our store while we're here. So, here's our custom logo. We'll check it out from the mobile view. Might just shrink it down a little bit. That looks pretty good right there, though. Easy. And now we can come back to the checkout, update our green accent and the
buttons so that way our color scheme is matching the rest of the store. Save and exit.
For the checkout settings, then I always make them pay with email. Include first and last name, shipping phone number, optional. Save.
Customer accounts. This is quick. We're just going to disable those. We don't want accounts on the store. It's going to slow down the buyer process. I talk about this in my course. You can go watch that if you want an in-depth explanation.
Uh shipping and delivery. Uh we can just delete all of the shipping rates by default. We're going to click save. Now you'll see AutoDS here saying not shipping from this location. So click add rate and hit use rates from another location. Click on done. And now we can actually fulfill with AutoDS. But then there's two more things we need to do.
We want to come to markets here. So go to markets. And we want to create a new market and this is going to be called the rest of world. And we are going to include every single country here. Click done. And now we can actually ship orders out to every single country and not just USA, which is where I'm from.
So, returning back to shipping. Now, we can create our shipping zones. The first one is going to be USA only. So, we'll click North America. We'll call this NA for North America. And we're going to call this USPS standard shipping. And this is going to be $4.95 because remember, we're only giving them free shipping if they spend over $60 for the buy two. So to give them free shipping, we can add a conditional pricing where if the order is at least $60, they will have the option for free shipping. But then we also add an insured option or an express shipping option here. Express shipping for $7.95 just as a little upsell here.
Now these options are only for North America. So we want to add another zone this time selling to the rest of the world. So we can check all of these. We'll just call this worldwide. And we want to create the same zone. So we want to come to custom. We're going to have express shipping and this one will be $7.95. We will have ourselves a custom rate. Standard shipping. This one is going to be $4.95. And then we have one more standard shipping here which is free because the price is over $60. So we have our shipping set up on the store. All good.
From here we can come to notifications on the left sidebar. You can skip a few of these, but with notifications, come to customer notifications, customize email templates, and we just want to add our logo here. So, add your logo. Change this color to black. Doesn't need to be green. And now, when somebody purchases, they're going to get an email like this. Almost done.
Customer privacy. Next, uh, for privacy policy here, disable auto update. And then I want you to scroll all the way to the bottom. And your address will be like here. So, you can just remove the address. I just did that. And since we only give them our email, we'll just say, "Hey, please email us at click save."
For cookie banner, this is simple. We can just delete the cookie banner. And then for our data sharing optout page, we are going to deactivate that page as well. Depending where you live and what countries you sell to, those may be needed, but for now, we're just trying to start with a blank canvas.
And the last of the settings are the policies. So, refund policy, just click insert from template. Publish. Privacy policy we just did. Terms of service, click on insert template, but at the bottom there's some bracketed sections you'll need to take care of. Publish. And we have one more policy, the shipping policy. And there isn't a template here, but again, I give the same copy paste prompt in the Discord course. So, you guys can join there, get access, it's free, and then you can cancel later if you'd like. Okay.
Okay, so our settings are done. Next, we want to come to content here. Actually, backtrack. Come to online store pages and we want to create a track order page. So, click add page. We'll call this track order. And for the template, you want to just select our track order page. Click on save. And by default, we have a track order page just like this. You can easily get.
Now, if you don't have the track order page here and you're a bit confused as to what's going on, there is a chance you just forgot to publish your theme. So, publish the pre-built theme and then you'll have the option for the track order page.
But now we can bring this all together. So, we can come to our menus now and we want to customize our main menu. So, we'll have it say home. We'll have it say shop now and this will take us to a specific product. We'll have contact which takes us to the contact page. And then we want one more page here, which I don't see the track order page because I forgot to enable a setting. So, we're going to come back to pages real quick. You'll see that it shows hidden. So, all we need to do is change the status to visible here. And hopefully that works. So, we'll come back to content, menus, main menu, pages, track order page, and I'll drag that above the contact us. But that is it for the main menu.
But we also then need to do our footer menu, which I'll typically call this customer care. We can remove the search, remove the your info, and we want to add like the same thing. So, we'll do track order. We're going to add a contact us. Now, we add our policy. So, I do shipping first cuz like I think of what's the most relevant. Well, if they buy, they want to know about shipping. If they don't like it, then they want to know about the refund policy. From there, we have our privacy policy. A bit more, you know, techy. And then lastly, we have our terms of service. So I do my footer menu like that. And now we are ready to go launch some ads for this store.
Let me show you the final product here. So this is the homepage. I keep it simple. Don't reinvent it. But you'll see our main menu is officially updated. We have some nice branded product photos. We have good bundles. We have subscription setup. We have a good description following our our pre-built theme which is already proven to convert. And this is ready for ads. like we are all set. I've been recording this video for like an hour and a half from start to finish.
But now is the exciting part. We can go launch our Tik Tok or our meta ads. Okay, so it's time for the final phase of this first day here where we're going to launch ads. And on this screen, I will have the timestamp if you want to skip to Tik Tok and if you want to skip to Meta. However, we need to get our ad creatives prepared. So before you skip ahead, let's cover where to get ad creatives for your product and then we'll go schedule them.
So we're returning back to the call data link and I recommend you just come to the video and ad and ad section here and we're just going to repurpose three videos for our test. And yes, this is a bit of a gray area, but honestly, if it's day one, you guys have no orders in the first place. And I much rather have you repurpose a video from here that has hundreds of thousands of views, that has got hundreds of orders, that has generated close to $10,000 revenue as opposed to you recreating three videos from scratch. Like really just break it down. What would you have a higher likelihood of getting profits if either A you repurpose three videos that were already proven to have gone viral that already had proof of concept? Sounds pretty good. Or option B, if you, someone who hasn't made any money in e-commerce, was going to make three ads completely from scratch without having any winning ads going into this with trying to create your own hook, get your own edits going. Not only is that going to take time, but you don't even know if it's a winning concept. So, hey, quit being stubborn. Go to Calata, go to Tik Tok, and just start watching videos. And in terms of length, I would try to find videos like 20 to 60 seconds, usually in that range. And I would also try and find videos that don't show the full packaging. Like, you can see the side of the packaging here, but it's not really clear if it's from the other competitor or your store. So, you want to think smart like that. With that in mind though, you just want to go through all of these videos and see what's looking good. And whenever there's a video you like, you can click it and there's a download button right here. And you only need three videos for the test. So, this girl's like a doctor. She could be capping making that up for the Instagram. I don't really know. But just get three videos you like for your product and call it a day. And reminder, a lot of these videos are already proven to work if you can see it's generated revenue, views, and sales. So, don't overthink it.
So, getting into the ads portion, you first want to come to the Shopify app store. And if you're running Tik Tok ads, you will need to install the Tik Tok app. And if you are running meta ads, you will need to install the Facebook and Instagram app. So, depending on which platform you plan to focus on, install the corresponding app on your store. So, we'll start with Tik Tok ads. I'm going to get this app installed. And the Tik Tok setup is pretty straightforward. We just want to hit grow your business with Tik Tok ads. We're going to connect our business account. So, if you don't already have a Tik Tok business manager, they're literally giving away free cash back. This is another channel in our Discord, but spend 200, get 200 back. Spend 10,000, get 6K back. And we have this custom signup link in our Discord if you want that. So, to take advantage of the free cash back, you need to use the link in the Discord. Otherwise, you can just create a new business manager here, but because I have one, I'm going to click connect. And from here, just keep on clicking connect through all of these prompts. There's going to be a few things here. I already have my Tik Tok app on another store, but just keep clicking through all the prompts. It'll let you get it set up and then we can move on to the ads part.
So, we can head to ads.tick took.com once the app is installed and we can get this campaign quickly launched. So, we're going to access our ad account and we want to come to campaigns up top and we're going to create a new campaign. So, for this, we want to go for a sales campaign because we want purchases back. We want website traffic because we want people on our Shopify store and we want a manual campaign because we want to have more control over the output. For the name, we'll backtrack. Disable catalog. Disable catalog. That's only for shop. And for the campaign name, we can just say oregano oil test. And that is good. We can click continue. Do not enable CBO. Do not enable campaign budget optimization. Leave it off. Click continue.
For the ad group name, call this all creatives. For the data connection, you should see your pixel here, which is the same one from when you installed the Tik Tok app. And for the optimization event, you want to choose purchases. Now, listen up. If you do not see the purchase option available here, here's how you can quickly fix that. Step one, go to your Shopify store. Step two, add a free product. Step three, purchase that free product from yourself, but you must purchase in an incognito browser. So, you add a free product, open an incognito browser, buy that free item from yourself, go through the checkout, enter your card, that will trigger a purchase, and then in 10 to 20 minutes, this purchase item will be unlocked, and you can run your ads for purchases.
Scrolling down then for placements, we only want our ads being ran on Tik Tok. For advanced settings, we want to disable commenting, disable downloading, disable video sharing. For the demographic, we're doing USA 18 plus both genders. For the budget, we are going to do a $50 daily budget. That is the same for both Tik Tok and Meta. And for the schedule, normally I recommend you set your ads for midnight the next day, but I am filming this video at 8 in the morning right now. So, the day is still young. I'm just going to let the ads spend all day. But if it's after like 2:00 p.m. for you, I would just schedule your ads for midnight the next day to give them the the full day to start spending. And then we can day part as well. So, the ads will only run from 8:00 a.m. to midnight essentially, which is the prime time for for North America. So, we can click continue.
On this page is where we actually upload our ad creatives. So, what we're going to do is come to ad creatives. We want to come to upload and take the three videos you downloaded for your product and upload them directly into the Tik Tok ads manager and click upload. So here we have our first video, our oregano one. For the name, just leave this creative name. We can remove the date. We want to select show through ads only. We don't want this to be shown on our profile. For the text, I would just copy a headline from your website. So strengthen your body's natural defenses. We'll paste that in right there. Call to action. We'll leave these as default. Scroll down to URL. We're going to come to our product page. We're going to copy the URL. And then we're going to paste that into Tik Tok. And always preview the link. Make sure it takes you to the correct landing page, which looks good. And now we are almost done. This was just ad one though. And reminder, we had three ads in total. So all we need to do is create two more copies of of this. So we have oregano one. Next, we're going to upload oregano 2. So, we come to update, update video, oregano 2. Confirm. Easy. And then we can remove uh the text here. So, it just says creative name. And then we have oregano video 3. So, we're going to update that as well where the name is just the creative name. And now we can publish all three of our Tik Tok ads.
So, Tik Tok is pretty straightforward to get started. So if we come to the campaigns tab, you will see our oil oregano test. And if we click inside of here, we have all our ad creatives. So this is the ad group that was targeting the United States. And if we click inside of here, we have our three unique ad creatives. So once these videos are approved, Tik Tok is going to immediately start spending our $50 on these three videos, but it's not going to be even. Video one may get $15 spend. Video two may get a penny spend. Video three may get the rest of the budget. Tik Tok is going to use its algorithm to spend our money where it believes will get us the best sales. So, I'm going to let this spend all day today. Reminder for you guys, you'll likely schedule for midnight, but I will check back in later with hopefully at least some good news, some decent metrics.
So, next we are going to get our meta ads set up as well for the same product. Now, if you aren't interested in the meta and you just want to see the Tik Tok results, you can skip ahead as well. But if you want the full meta breakdown, the first step is to install the Facebook and Instagram app on your store. Okay, we are going to hit get started. We're going to connect our shop and it's a very similar setup to Tik Tok where we just have to install the app. There's a few prompts. We got to connect our account and then we'll be good to launch our ads. So for you guys, just go through these questions and then we can move on over to Facebook.
Once the app is installed, head on over to facebook.com and we first need to create a new page for our store. So we want to come to the left sidebar here. We want to come to pages, pages, and we're going to create a new page here. Make this a public page. And we want to call this after our store. Call this Tavari. Call this a brand. All of these settings aren't too important right now. We can really just skip over these. I will add a quick profile picture, which is just our logo. Nothing too crazy. And we're going to skip the rest of these settings.
Once the page is made, you can come to settings on your store. And there's two two things I want to do. Uh first, followers and public content. You want to hide comments with profanity. This will just help prevent some idiots from not being in your comment section. Straight as. From there, you want to hit page setup and then you want to come to page access right here and make sure that you are added your profile here as an administrator. If not, you may need to edit that or add yourself, but you should see your profile here. Just double check that.
From there, go to business.fas.com and you're going to need to create a Facebook business manager. So, go there, create an account. You should be able to log in directly with your Facebook profile. Keep it simple. Once signed in, click all tools from the left sidebar here. And on the left, you want to open up your business settings. If you don't see it right away, I don't know if it's actually popping up for me. Come to your ad account first. You may need to come to your ads manager. And then if you come to the left, all tools, you should see your business settings right here.
Now, inside of our settings, there's a few quick things we got to do. Come to add accounts. If you don't have an ad account already, you're going to click add. You're going to create one. Once that's created, you're going to hit assign people. You're going to click your profile and you're going to give yourself full admin controls. From there, come to data sources, come to data sets and pixels, and you should see the data set/ pixel you created when you installed the meta app on your store. So, select that pixel and you want to come to assign people. Same thing. Click your profile, give yourself full permissions, but also come to connected assets, and you need to hit connect asset here. other asset and you need to add your ad account to the pixel as well.
Once that is done, you can click the the all tools from the left sidebar and we can come to our ads manager. And this is where the magic happens. So, we're going to click create ad. We're going to go with a sales campaign. We'll call this our oregano test. We want to do a campaign budget of $50. So, it's the same budget as Tik Tok. And then we can come to the next category here. It's going to say new ad set. We'll call this ad creatives where it's the same setup we did on Tik Tok. We're just doing it on meta. For the conversion location, we want to do website. So you can have website and calls here. And for the data set, we want to choose our pixel that we just made. So select your pixel there. And for the conversion event, you want to go for purchases. And it may be grayed out. Like it'll be gray if you've never got a purchase before, but don't stress. From here, we can scroll down a bit more. We want our ads to to go live typically at midnight the next day, but because it's 9:00 am for me right now, these ads will get approved in like 30 60 minutes, I'm just going to let them go live immediately so we can get some data a bit quicker. For the country here, you want to only do there's a few more countries than Meta or than Tik Tok actually. So, we do the United Kingdom, we do the United States, we do Australia, and then we do Canada. They call this the big four. So with this strategy, we're taking a product from Tik Tok to Meta, a new platform, but also we're taking it to some new countries.
Scrolling down then, uh, we're basically all set. We will want to edit placements, by the way. So click show settings here. And for placements, we want to disable threads. So open this. So click show more settings. And then it says platforms. You want to click here. And it says Facebook, Instagram, audience, Messenger. Do not run threads. Essentially, you need to create an account on threads to run ads there. So, with that in mind, just uncheck it right now. Uh, it's pretty standard. And then we can come to our actual ad name. So, this is going to be creative one. Again, very similar to the Tik Tok setup. From there, you can select your Facebook page. You just create it. You don't need an Instagram account. Instead, it'll just run ads from your Facebook page over on Instagram. And for the ad setup, then we have a little more work than Tik Tok. But, we'll do create ad. We're going to come down to add creative here. and we're going to come to video ads and we're going to upload again our three videos that we previously had. So video one, two, three, upload. So our videos are uploaded. So here's video one. We're just going to hit next. Ignore the trim. Ignore the crap. And for the primary text, all this stuff for now, just click done. I'm going to edit that in a second.
Okay, two quick things. First, it's asking for a phone number. So we need to head back to all creatives and instead of website and calls change it to a single event and just change it to website there and then we can select our purchases again. Now if we come here we can disable the phone number. So with meta there's essentially a few things we need to add a primary text headline a description. Uh for the call to action we'll change this to shop now. It's the easiest one. But return back to your chat GPT prompt that we used earlier. And we're just going to say create me ads ad copy for the product above. Include primary text ADA formula grade five reading level active direct language then headline then headline and description. And this should be pretty pretty good. Okay. So, we have our ad copy here. It gave me a few versions. So, we'll just read these. We'll see what sounds the best. So, I think we're going to go with ad copy three here because it is getting colder outside. People are getting that winter cold where this says, "Tired of seasonal sniffles and low energy." Boom. There's the problem. Introduces our product as the solution. And then we get them to buy. So, we're going to copy all of this text, paste it in here. Now, for the primary text, we're going to say, "Tired of seasonal stiffles." We'll do a line break. Easy. For the headline, then breathe better. Whatever. Breathe better, feel stronger. That's fine. And then for the description, we can paste that into realistically, your ad's going to do a lot of the heavy lifting. Uh the ad copy just kind of gets them to want to click. And we're going to replace this last one. and we're going to say, "Click the shop now button to get yours today." Easy. So, this is it for our first ad where we have the primary text uploaded, our headline's good, our description's good. The last thing we need to do is actually just paste the link to our website here. So, it says destination website URL. We're same thing. We're going to copy our website and we're just going to paste the link right there. So this is it for creative one, but reminder we have three ads in total. So we're going to create two duplicates of this now. And we're going to come to creative one copy. We're going to call this creative two. And then we're going to scroll down to the setup. We're going to change the video here. And we are going to select our second ad. And they may try to do a ton of these enhancements. By the way, make sure you're disabling all of these enhancements. Screw screw meta. They like to add a bunch of crazy stuff on your ads, guys. So, I would just remove all of these enhancements. They've been really doing some crazy stuff lately. So, we're going to disable those. And now we have our third video. So, again, we're going to come to change video media. Come to our third video here. Get that uploaded. I'm going to disable all of these enhancements. Turn them off. Done. And now we have the name up updated as well. So, let me close out of this here. I'll show you the breakdown. So, here we have our campaign, which is the $50 budget. Inside of here, we have our ad set, which is targeting the top four countries. It's optimized for purchases and has the scheduling. And then inside of here, we have our three unique ad creatives with our primary text, headline text, and description text. So, once you have these all here, what you want to do is highlight them all. So, it says one campaign, one ad set. You see all your ads selected. And now we want to click review and publish. and we can publish the meta ads.
So, that is it officially for our like our day one setup. We got the Tik Tok ads scheduled. The meta ads are officially being scheduled now. I'm going to let both of these spend all day. Uh maybe a day or two. I don't know when I'll check back in. I want to get some data, though, so we have something to review. But at this point, we're good. And before we wrap up today's check-in, make sure that all of your ads are scheduled. for example. Uh if these all don't say processing, maybe one of them is still green. You might just got to go back publish that other ad. But that is it for now. We've done a lot of work today. I'm going to let this cook up and then I'll check back in with hopefully a good recap to end today's video off.
So guys, it has been 2 days since we last checked in and we're up to four orders on the store for $195 revenue. 65. And I know that sounds pretty good, but do keep in mind we're running both Tik Tok and Meta, meaning we have spent double the funds that I usually spend in these videos. So, let's get right into the metrics and I will break down the profit specifically for Tik Tok and the profit specifically for Meta. That way, you can see which platform got me better results.
So, before we break down the data, you need to copy the same columns as me because you'll see we have our cost. This is how much we've spent, how many sales we've generated, how much we spent to get this sale, how much revenue that ad generated, how many add to carts we got, the CPMs, our cost per click. So, you need to copy these exact columns that I have. So, you want to come to custom table here and then you want to come to custom columns and just copy the 12 columns I have selected here. Double check the names. Make sure you have them identical. And then you can save this as a a new preset and just call it new preset. Easy as. And it is also worth noting I have both yesterday and today selected. So I have both days combined.
With that said, we can start looking at the metrics. So the first column you see is our cost. This is how much each ad has spent. So ad three spent $12, ad two spent 37, ad one spent $31. Is that good? Is it bad? Well, that's what these other metrics are going to tell us. So, the next column here tells us which ads actually got us a sale. So, video three here got one sale, while these other two ads got us zero sales. And you can even see ad two and three have spent more than double what this top ad has spent. So, this top ad here spent $12. You can see our cost per purchase is $12, meaning it spent 12, got us one sale back, where these other two ads didn't get us any sales. So ads two and three have spent over 30 without a sale back. The next column here then is our conversion value. This just lets you know, okay, well, we spent $12 for one sale and how much money did that generate us back? And in this case, it generated us back $39.95 and there is $5 shipping too that wasn't included in this. So there is a little more revenue on top of that. But then from here we can see the other metrics like ads two and three didn't get any sales but they did have some add to carts and a healthy amount of add to carts is typically for 1/3 to 1/2 your break even point. So your break even point is a very important number. So with our product here we're selling one $39.95 plus $4.95 shipping which takes our total to like $44.90. But then to fulfill an order through AutoDS it's 1501. Meaning, if we get one purchase and fulfill that, we're going to make $29 profit before any of the ad spend. So, as long as our cost per complete payment is less than $29, then we are profitable. So, this ad right here, Oregano3, made us about $20, which is a pretty good start. And then for the add to carts reminder, you want add to carts for Tik Tok 1/3 to one half your break even point. Meaning, we need to get add to carts every $10 to $15 or so. So, this is in the range. and organic two and three were getting add to carts in that range, there's no denying it, but they have spent past our break even point and haven't acquired a sale. So, because like these two haven't got a sale and they've spent past our break even point, we can essentially disable those now and Tik Tok is only going to spend our budget on this top ad. So, with that said, I'm going to let Oregano 3 run two, three more days in the background, and this time it'll have the full $50 budget because we disabled these other two ads.
So, here's the profit for Tik Tok only. Essentially, we got $44 revenue, spent 80 on ads, 15 to fulfill. We lost $50 on Tik Tok over the past two days. However, we do have one ad, Organo3, that is showing some promise. So, we'll see how that ad pans out over these next few days.
And that takes us over to our meta ads next. And I forgot to mention this with Tik Tok, but always view your ads on the creative view. So, you can see how much each ad has spent individually. Just like last time, we have the same columns. Instead, I set them up over on Meta. We have yesterday and today selected just like Tik Tok. And if you want to copy these same columns as me, just come to columns here. And you want to come to customize. And I'll go a little slow here so you guys can take a screenshot. Look at my mouse. Follow it down. Okay, I'm going to scroll for you guys. Here's the next section. You need to copy. Take some screenshots. And a pro tip, too. You see how there's all these check boxes? Uncheck all of these. Sometimes they're checked by default. It just adds way more columns. So, uncheck those all. And then you can save this as a preset as well.
So, with meta, we're really looking for the same data where we just want profitable purchases back. So, we want purchases less than our break even point. So, in the past few days, you can see how much each ad has got a chance to spend. And don't worry if like one of your ads only spends a dollar. Tik Tok Meta, they're both going to do their thing. There will be times one of your ads gets a majority of the ad spend. Sometimes some of your ads gets no love. But trust, the algorithm has your best interest at heart. And if an ad doesn't get spent, it usually thinks it's a video and it's going to spend your money on the ads that it thinks will get you those sales in return. So the amount spent isn't too important because that's going to be relative to if it's getting profitable purchases back in return.
So next we have purchases. And unlike Tik Tok, we got some more volume with Meta coming in. Creative 2 got one sale. Creative one got us two sales. And that sounds good. But remember, we need to be getting purchases less than our break even point. So, returning back to the numbers here, reminder, we're selling one $39.95, $4.95 shipping, $15 to fulfill, which means our break even point $29. So, we need to be getting purchases less than $29. Creative 2 is getting purchases every 16. That's actually looking pretty good. Like, that's profitable right there. I think we made 15 bucks. Creative one though on the bottom is $5 over our break even point. And normally you should shut things off that aren't profitable. However, guys, it's the second day of ads. And one thing you got to know, Meta marinates like a fine wine each day. It'll get a little more optimized. So we are losing a little money on Creative One here. I think we're down like 10 bucks, give or take. However, we're only two days in. And reminder, we also want to look at the add to carts. Are we getting add to carts in range? So, we're going to jump ahead. We'll cover that in a second. But after our cost per purchase, you can see how much these ads have generated. I think the middle ad here, this person bought two units in one order, so we got a little more revenue coming in. Whereas this bottom ad here, it did get two sales, but they only bought one. So, we got less overall average order value. The next column is our purchase rorowaz. And this is a bit complicated if you're just getting started off. Realistically, just keep your purchases less than your break even point and and you'll be set.
Coming to the right, then we have our add to cardarts. For Tik Tok, I said 1/3 to one half your break even point. You want add to cards flowing in. With meta, I want add to cards typically every $10 spent. So, creative 2 here has $16 spent, three added to cardarts. This is pumping. Creative one has $70 spent, five additic cards. It's a little bit outside of that range. And because creative one is unprofitable, I'm going to let this spend one or two more days max just to see if it can go from that breaking even slight loss to eventually bringing us in some traction because remember meta will do some slight improvements each day. Uh and then here for our CPMs and cost per click. I think I skipped over these for for Tik Tok as well, so my bad. Um but on meta, you want your CPMs ideally under $40. If they're under 40, great job. If they're above 40, not end of the world, but just realize they could be lower. And your cost per click, if you can get this CPC under a dollar, under a$150 on Meta, you know, very good work. You're crushing it. But if it's over like $2, similar to Creative 2 here, it's not the end of the world because ultimately you just want profitable purchases back on your store. If on Tik Tok your CPMs are above like $15, $20, you got some issues there. I'd consider new ads. And on Tik Tok, cost per click always less than a dollar. A$150 is on the higher end with Tik Tok. So try to keep that thing less than $1 and your store is going to be primed. CPC above $2 on Tik Tok is a little concerning. I I can't deny that.
And then to check out our profit loss from Meta, we actually made $10 after everything. So our three ads generated 150 revenue. We spent $88 to run ads. We spent $50 to fulfill our three orders from Tik Tok and that left us with $10 in pure net profit, which isn't a ton for now. However, I'm also not going to end the video right at this point. Since we have some data, I'm just going to let these ads run for another 2 to 3 days. Tik Tok, we disabled the two losers. In Meta, I'm just going to leave the exact campaign running. And that is it for now. I'm going to let this go a few more days and we will check back in with hopefully some good news.
Ladies and gentlemen, it has been three more days since we last checked in. And over the past 72 hours, we brought in nine more orders generating an additional $54730 revenue. Hopping into the ads, we'll first look at Tik Tok and then we'll get into Meta. And before I break down the data, reminder, you need to select the correct date range. So, previously we were on 10:11, but now it's the next 3 days, so 12 through 14. And currently we just have this one video running organo3. And after the first two days, the only metric you really need to monitor is your overall profitability, aka trying to get purchases less than your break even point. And with our oregano capsules, I think the break even point was $35. So we need to be getting purchases back on our store for less than $35. And when we look at this campaign here on Tik Tok, this video has four sales, which is good, but we're spending $36 per sale. So, I think on Tik Tok, we have lost like5 to$10 with this winning ad specifically. And usually you guys want to see profits on a winning ad within those first one to three days. And I am 5 days into this product. And with Tik Tok, none of our ads have really shown us any potential. I've almost committed a full week to the product. I've spent with all days combined like $250 on Tik Tok alone and we still don't really have profits coming in. So, with that in mind, we're going to disable all of the ads on Tik Tok. It's really not looking too scalable given that we're just not getting profitable purchases back. Now, does that mean the product is a winner? Yes and no. So, for the time and money we've put into this product, I would pack my bags and move on to another test. However, do keep in mind we only tested three videos. And who knows, if we launched another $50 campaign for two to three days with three more videos, maybe one of those would perform better. However, that is more time and money we would put into this product. And with all the winners I've had, they've been jumping out of the screen by days 2, three, or four. And we are just a little far into this. And I'd like to see some more profits.
And that takes us over to Meta where same thing, we have the last 3 days selected. The last check-in was from the 10th to 11th and these are the next three days that have gone by. Now with Meta, I left all of our ads running because nothing was too ugly when we previously checked in. Like it made sense to justify letting this keep going, but since then we've got some more data. So, Creative 3 here has spent $7 over the past three days, and it doesn't have a purchase yet, but given that it is still so early, I'll probably just leave this in the background another day or two. From there, we have creative number two. This has spent $38 in total, has generated one purchase, but reminder, we want our cost per purchase less than our break even point, which is around $35. Thankfully, the customer did buy our two quantity here. So, I think we actually made5 to$10 on Creative 2 just because they bought a bigger quantity. However, had they purchased one, we would have been losing money given that our cost per purchase is past the break even point. However, since this is still slightly in the green and we are still getting add to carts within our range of every $10, I'm still going to justify letting Creative 2 go another day because it's it's really not bleeding us too much money. And that takes us down to creative one here. This has four purchases. It's really our main powerhouse where every $26 it is spending, it is getting us one purchase back on our store. So the cost per purchase here is about $10 less than our break even point. So every sale we're getting, we're essentially making $10 profit from this winning ad alone. And you can see we spent $100 and generated $231 back in overall value. So, Creative One here is profitable. It's above a 2.0 rorowaz. Overall, we're above a two rorowaz, which is really what you want to see. So, Tik Tok, that was losing us money. Meta alone, we're actually making money here. We spent $50. I think we've made like $30 to $50 in overall net profit from Meta. So, it's not crazy margin. It's not enough to to be rich and to buy a mansion. However, this is a start. This is a profitable campaign that since we have validation going forward, we can bump the budget from $50 a day to 75. Go two, three more days. From there, go to 75 100 if we're still seeing profits. And every time you go to increase the budget, what you want to do is come to your ads and you want to click this duplicate button right here and add in two to three more videos into this existing campaign.
So guys, that's how you start an AI Shopify subscription store going forward in 2026. Now, after this video, if you want to keep on learning and scaling your store, you have two options. So, the first option is the free method. Join the Ecom Mafia Discord. Click the link below, enter your info, and inside there's a 7-day free trial where you get a full course teaching you some scaling methods beyond this video. You get a community, my pre-built theme, weekly product drops, and you even get a weekly coaching call with the other members of the server. And the second option is to join my one-on-one mentorship program. Inside, me and you will be talking every single day. You'll have daily guidance. So, I'll be there to help you find a winning product, review your store, and most importantly, I'm helping you manage the ads each and every single day of the week. With drop shipping, understand you need to pay the price regardless. If you're going solo, you are going to spend months of your time and thousands of dollars testing garbage products that were never going to work. But with a mentorship program like this, your progress is streamlined because you are only testing products that me and my team are approving for you. Over the past 2 years, we have taken hundreds of students through my mentorship program. We have wins of all kinds from their first sales, first 1k days, and others smashing their first six figure months. And with 2026 here, you have no excuse not to build a successful drop shipping store and to transform your life. So, with that said, guys, thank you for watching until the very end. In the description are two links, one to the free course and the other to work one-on-one with me so we can build your store together the right way. If you made it to the end, reminder to subscribe. We post videos like this every single week. And on the screen now are two more videos you'll also enjoy.