Transcription
Why do the rich get richer? Cuz they're working off a different playbook.
What's exposed? Wealth management is built to confuse and keep people in the gray area in the dark. Most people aren't even generating true income. You're overpaying in tax. Your investments are positioned incorrectly. If you can't generate an 8% rate of return, you're not playing with the right playbook.
Is it all literally custom or is there some general rules you can share so people can just do better without without calling you? Yeah, there's some there's some guiding principles, you know, first.
What it is, Brad Lee back again with another episode of Dropping Bombs today in the studio, folks. I got a real treat for you, especially if you like money. Dana Cornell's in the house. What's up?
Mr. Lee? Thanks for having me, my fan.
Well, thanks for coming, man. This guy, guys, knows what he's doing when it comes to money, making it, and more importantly, keeping it. He's a former executive director at Morgan Stanley before he walked away from the industry's broken model. And after seeing firsthand how elite wealth strategies were reserved for the ultra wealthy, while everyone else was sold generic portfolios, he decided to start Cornell Capital Holdings to level the playing field.
It's a fancy way to say it.
Yes, sir. That's my team. Writing me a nice little opening. Uh, and it says, "Today you help business owners engineer predictable income, reduce lifetime tax exposure, and protect liquidity events using the same institutional grade strategies once limited to 50 million plus clients."
Lots of lots of fancy words in there. Look, what what I really did was I was a traditional financial adviser and managed 1.4 billion. Ended up working with families 50 million, liquid net worth and above. You quickly realize they play by a different rule book.
Yeah.
You know.
Well, I want to get into those rules. Wealth management just isn't built for the the investor. It's built for the institution. It's a sales and marketing business. We can talk about that all day, but now I just architect wealth and help people coordinate that whether you're moving towards an exit or you've already had your exit and just find the inefficiencies and run your family finances like a business. Quite honestly.
Is it something you do on a regular basis or once you do it, you're done? It's an ongoing evolution, right? So, so I would place my money with you.
Yeah. So, I don't manage money like a like charge you 1% of your your assets under management, all that stuff, right? We do a flat planning fee. So, I don't have any other dog in the fight than and make sure you're aligned, right? I manage your advisors basically. So, essentially what we're doing is setting up virtual family offices around these people. Yeah. Giving you the playbook that you didn't get unless you're in that room paying the firm 500 grand or more to get access to the right advice, right? But it still fits what I call the comfortably wealthy and the ascending to that level too.
What did you quit over just cuz it was a travesty or you wanted to work for yourself or what? There's just a disconnect, you know. So, you know, I started I didn't come from money. That's why I had to figure it out for myself. I mean, love my parents. My dad's an excavation contractor still. My mom was a kindergarten teacher. Come from a small town in New York. I grew up knocking on doors to start this business. Man, I remember the first check I took was $250 for a college savings plan. My hand was shaking, hoping I didn't screw this kid's future up. 15 years later, I got a billion four under management. But you quickly realize that the outcome there is not it's not built for the investor, right? I get on these Forbes lists and 40 under 40 and all these accolades and recognition. Nobody ever asked me how my clients did, right? They asked me how much money did I manage and what fee did I charge on that? But oddly enough, that's when my business continued to just explode, too, because you get recognition.
So, what should they be asking?
What should the clients be asking?
Yeah.
Man. Uh, this is what we could talk about all day, right? Pull the curtain back a little bit, you know? Let's let's let's expose.
Yeah. So, I've done over 20,000 financial plans the traditional way. And if you really look at it, most people are invested for growth, right? And my job back then was, hey, tell you this is customized, tell you we're going to take care of you, don't worry, this is complex, this is hard, which a lot of it is, but go find five guys like you, put them in the machine, go back out and play golf three times that week. That was my job. That's why I managed a billion four that way, right? I could have the same meetings, the same script, the same story over and over and over again. Not adding a lot of value there.
What is this position called? Traditional financial adviser, right? Whatever you want to call it, wealth manager. You put a different name on it to try and sound stand out and be different. It's all the same thing, but it's the same end result.
Well, I always hear of financial advisors and then you find out they're just selling insurance. So, like what's the difference between a guy an insurance guy that's calling him a financial adviser and someone that actually knows how to invest?
So, insurance is one side of it, right? I came from the the financial advisory world, meaning I'd manage your stock and bond portfolio, right? You have money to invest. I'd show you how to to choose whether it was a 60% stock, 40% bond, whatever it may be, right?
What's the what's the proper formula that you would advise now that you have your own firm?
Yeah. So, I don't advise stock and bond investments at all quite honestly and you get to that level. So, what happened was I built up a retail book of business, right? Working with typical clients. Then I start getting in rooms which essentially was the family office practice for that firm. Then you realize 20% or less of of a family's money of that size is invested in stocks and bonds. They're invested in alternative assets like private equity, private real estate, private credit, some venture capital where it's appropriate for growth. They're building consistent income streams with an income focus first to replace your earned income with passive income.
Yeah.
Right. And not and the consistency of those types of asset classes. And then you match liquidity, right, to that. And that's how you balance that and that's how you make work optional cuz at the end of the day that's what we're trying to do right.
When you say match liquidity what do you mean? Money market tax-free bonds as long as you have enough liquid capital so if something hit the fan tomorrow and your core asset most people's net worth is tied up 80 to 90% in their business or they have a one income stream whether you're a W2 doesn't matter right so if that income stream goes away how are you protected can you live for 3 to 5 years with no no core income stream. Most people can't.
No, certainly.
So, we're trying to build that and run your family finances like a business on the other side, right? So, if you're a business owner, and most people we work with are business owners or they were, they've already exited, right?
Yeah. It makes sense after you exit, but I'm trying to figure out like the liquidity comes usually with the exit. Now again, obviously you can.
So you're saying liquidity overall like critical mass. I'm just saying you got to have some cash you can spend if something happened, right? Two two different things.
Yeah. But let's say you you get you take a guy like me whose net worth is is mostly equity.
Mhm.
So I mean I I I don't have a stupid amount of cash laying around.
Right?
So how would you help me? So you have to manage your business, right? and manage the valuations of those businesses that you have and plan for your liquidity event because that's your critical mass.
So people would reach out to you and say, "Hey, listen. I've got an asset. It produces revenue. I make a good living, but I don't have millions in liquidity."
Mhm.
Until I exit cuz I was that's my thing. I mean, when I'm talking I'm talking like, you know, 100 million plus.
Yeah.
Yeah. So like if someone were to because people assume I've got hundreds of millions of dollars laying around. I'm like, "Come on, you don't where you hiding it."
No. Yeah. Well, I wish I I wish I did, but what I would like is hundreds of millions of dollars and my businesses. That would be beautiful. But I've never been able to figure out how because the millions come in. Well, the millions got to go back out to make the next batch of millions. So, yeah. I mean, you can live well with the flow, but when it comes to like liquidity, cuz that's my naive perception of real wealth. Like real wealth is like, "Show me a bank account with money in it." And then the the rich guys that have that kind, they don't they don't keep it there. Where do they keep it?
Yeah.
Money markets.
Treasury bonds.
I mean, as far as a liquidity, right? That's what I'm that's what I'm referencing when I'm saying liquidity. You got to have some cash available when you get to that point.
What for though? Because if your if your investments are locked up in assets that are illiquid, private investments, private equity, private debt, right? If we're buying a a a handful of businesses that are going to give us an income stream passively, that's money is going to be tied up for a period of time.
Well, the principle.
The principle is.
But the cash flow is why you're buying it.
You got it, brother. You got it.
Yeah. So, so what do I need to be focused on if I'm planning an exit in the next three years? When do I call you?
Yeah. So, for you in your situation, and this is why this what you're hitting on is exactly what can't happen in a traditional wealth management setting, right? Cuz a guy like you would come to me and go, "What can you do for me?" And I'd say, "We can do everything for you as long as you plug into the system we've got and it fits well, which means I can charge you 1% on the liquid net worth you have right now. And I'm gonna hope when you sell that business that I can't help you sell by the way."
That you bring that.
You can't help me sell.
Not in the Morgan Stanley side of things right not traditional wealth management.
They are not allowed to.
That's just not the business model.
Right.
You know, that's why once I saw the family office side of how these things worked right and within that firm or those firms if you're at a certain level and you're paying the firm enough they'll help you with that stuff.
Now when you say family office is that where some dude exits, gets couple hundred million, and then establishes a quote unquote family office?
In the traditional sense. And the term gets thrown around all the time now, so I kind of hate to even use it, but all I'm essentially saying is a true family office is that, right? You've exited, you have critical mass of net worth enough that you're going to hire a team of professionals to do all this stuff for you, manage it, and make money with it.
What would be a good expectation of return on from a good solid family office management?
From an investment standpoint?
Yeah. Like let's say I cashed out and I took 100 million and I said, "All right, Dana."
Yeah.
"Here's a 100 milki."
Yeah.
"How much could I expect in cash flow off that principle?"
See, so I wouldn't even look at it that way, right? So the way we look at that is an income focus first. How much income can I generate? And what you're touching on because what would everybody do with their financial adviser and me when I was in that seat? Hey, how'd I do this quarter, this year, this last five years, right? What you're saying is how much did my money grow? Everybody's invested for growth.
Yeah. But see, I don't.
Nobody's invested for income.
And that's what you're supposed to do.
That's what the the truly wealthy.
See, then again, am I just freaking naturally smart? Cuz that's how I think. I I If I give you If I That's why I'm here. If I gave you 100 million, I wouldn't care if it was 110 million tomorrow. How much can you produce off the 100 million? I would expect it to be 100 million down the road. And if it grew, it's because I didn't I didn't use the cash flow you created with it. So, let's just use 5% as an example.
So, you think different than most because most don't think that way.
Really? Well, I think that's retirement, isn't it?
That's what it should be. Because because if I have $100 million, as long as that $100 million doesn't go anywhere and I can make money with it, well, that's my retirement. So when I die, that hund00 million still there, but I don't expect it to be 110 and then 120. I I expect it to make me a certain amount.
Mhm.
So I'd be saying, Dana, what did I make this year? And you'd say, you made, you know, 6 million bucks off your 100 million. And I'd be like, that's 6%.
Yeah. Then I'd be fall victim to other guys like you going, "Dude, we we average 12%." Yeah. So like what's the average to where you should be because obviously depends on the risk, depends on your risk tolerance, lots of things.
But like what's a good what would you produce with your 100 million because now it's your money and you're investing it the same way I would hope you'd invest mine.
Yeah.
But what do you think you could produce off that?
Yeah. So again, right system situation dependent, right? Returns are are purely dependent upon what you're trying to accomplish, how much income you need. All I'm trying to do is take that 100 million and back into how much income do you need plus a little bit more year-over-year, right?
Need or want. Cuz I think there's two different things.
We work off wants. Needs don't work out.
Yeah. And needs, you're always wrong.
That's a traditional planning mindset, right?
Yeah. Here's what I would say. I'd say, I'd say, "Here's $100 million. I need a million dollar a month."
Yeah.
And you're going to go, "Shit, you want 12% annual return."
And I'd go, "Yeah."
Yeah.
And then that's how I I'd judge you, too.
Yeah.
Now, if you if you ended up doing, let's say, for example, I didn't use my million a month.
Yeah.
Right.
Cuz I don't need a million a month, but I want a million a month.
So, at the end of the year, let's say you hit that. Well, I might have only spent six. Well, I might take the other six and fling it back to you and say now you have 106 million to manage, but I still want my million a month.
And it's easier now cuz you have six more to play with.
And that's the difference, right? So, it's interesting that you get this because most people don't. But that's exactly what we're doing for clients. There's something to be said for seeing the income hit your bank account whether you need to spend it or not. And if you decide to reinvest it, reinvest it. Tangible income first versus my old world of, hey, we're going to put you in this stock and bond portfolio and it's going to average this in growth, which is really what they're saying. And when you need income, I'm going to go in and sell amount shares of your stocks, bonds, mutual funds, whatever the heck you own at that time, and give you this one income stream.
Once that sale.
And hope another 2008 doesn't come to blow this whole thing up.
And I live through it, right?
Did you were you one of those guys that were standing on your balcony?
I was not on Wall Street. But that honestly shaped how I looked at all of this because the time I came into the business, I was the young buck where everybody had their gray-haired stock and bond guy and I was out knocking on doors to build a business. But I'm on the front line talking to these people, seeing the emotion in their face when their net worth's wiped out on paper 50%. But paper's real when you're feeling it in the moment and you can't.
You can't generate the income you wanted, right? And your advisor's not picking up the phone calls cuz they don't know what to say either. That's the truth of it.
I lost it.
They don't know.
I know, but like I know if I'm.
Market cycles, it's the long term, right? You got to have a long-term view. All they're saying is I have no control over this. I can't do anything else for you.
Do you know what happened? I think it was the 2008 where the Lehman Brothers and all those people basically if you watch Moneyball, I think that was the movie about it, right?
Moneyball is the Isn't that the baseball one? Okay. Short. The big short.
Big short. Yeah.
Yeah. Yeah. The big short. Yep.
Yeah. That move. Yeah. Is Were you around then?
Yeah. I was just I mean I That's what I was saying. I was just getting going.
So So.
That was early in my career.
So when when like no one knew what was going on then except for a few people. But once the movie came out and everyone's like, "Oh, I see what you bastards did."
Mhm.
What did they do? Essentially.
Manipulated markets. And basically they knew that they was going to screw everybody eventually and no one cared. No one went to jail.
People went to jail but not like it not like it should have played out, right? Not like if the average guy did that.
That's why the that's why the markets and.
People think it's a false sense of security because you can sell that investment on any particular day so you can get to your money. There's more risk in my opinion. There's more risk in that type of investment than there is going to buy a handful of businesses in a institutional sized fund with professionals that do this stuff for a living or commercial real estate or commercial debt that type of stuff.
When you say institutional size, what is that?
Big like think like Blackstone and these these types of firms have done this for a living.
But those are in the trillions.
Yeah.
I'm talking about a little family office. Like what would be considered enough money to actually go do this [ __ ] Well, it's not like you're doing it. You don't want to create another job for yourself, right?
No, I'd create one for you.
Right? So, we're selecting managers that do that type of stuff for you, right?
Yeah. So, walk me through this if I'm wrong and then let's tone it down to reality.
Yeah.
So, people listening that might not be at that ridiculousness can still get some some some strategy. Cuz in my mind, it's just a number. Like whether it's a million or 100 million, it's still the same game.
It is. So, if I were to if I were to exit my company and say I ended up with 600,000, well, the game's the same. You know, it's just you're not able to do much with 600 that you could for with 60 million. But, so I exit my company and I say, "Okay, because again, I don't want to do [ __ ] with it. I'm trusting you." So, I say, "Here, there's a hundred million. I want to make a million dollars a month." You, I'm sure, eventually have to come back and say you're smoking crack or we can get you close.
Who is everybody delusional?
No, because they're coming from a world where you've been promised average returns of the stock and bond market, right? So, a stock and bond 6040 portfolio. Let me even back up and make it even simpler. Dalbar studies, right? This is not my opinion. This is fact. You can look it up. The average investor still makes 4 and a.5% a year. The S&P 500 still averages 10% a year. That's because you're stuck in the middle of a motion of you can manipulate your investments, your adviser can make changes to your portfolio. Sometimes it's just to make it look like you're doing something quite honestly from the inside.
To earn their money.
Right? But if you get out of that and you use a different playbook, and you touched on something that's probably the most important here, it's not returns, right? It's access to a different strategy and a different playbook and a different thought process, a different lens in which you look at this stuff for. I'll tell you a story. So, the first time I'm going into the advanced planning world in my old firm, team of eight people come in, family selling for 125 million. Okay. I have a call. I'm in the New York City office, one of the biggest, most beautiful offices they have. I have a call with one of my my old one of my first clients. He's selling his business for $6 million, right? So, to your point of a million, hundred million. Now, you have to have some critical mass here to make it make sense in my world. But I have to tell him, and he's calling me because this is his liquidity event. This is what he's worked 30 years for making his widget, but he's got to pay 20 to 25% of tax off the top. And I have to firm makes me tell him the company line cuz he's not big enough. He's not paying the firm enough. Paying tax is a good problem to have means you made a lot of money. And I'm sick to my stomach because I know I'm walking down the hall to that family selling for 125 million and we're leading with tax strategy on how to make sure they don't pay a dollar of tax and defer it all after before their sale.
Why the discretion? I mean, what.
Two different levels.
But who cares?
The firm does.
I know, but why?
That guy's not paying enough to get that level of service and attention. So, there's a disconnect in the marketplace. Well, what would the amount be? Like, I got 6 million bucks coming. You can't you can't do the same thing. Like, it's a percentage, I'm sure. But like, let's say, for example, $125 million. Let me show them how to save all that.
But the six million guy, don't worry about it cuz he ain't paying me enough. Well, what if I said to the $6 million guy, "Hey, give me 600 grand and I'll save you 2 million in taxes."
Is that guy going to do that?
They're not.
If he's smart.
And he's not. And if he's smart, he would, but he's not going to do that. Well, that's just.
It's just not how the system is built. Nor do they care to do that, right? They want that guy to stay in the on the hamster wheel, right? Take 1% of that money for 30 years, give him average results, he stays in, so it's just good enough. You don't outgrow the system so you don't need it, but you you're still hanging on, right? You're right in the middle. That's what retail wealth management is built for. But ultra wealthy have too many options. As you said earlier, you get to that level, you get access to different people, different strategies, a different level of advisor across the board. So, all I've done, taken that playbook, realized it works for the people in the middle just as well as it does for the people there and above.
Yeah. Why would it matter.
And simplified it and made it more costefficient, right? You you just streamlined it a little bit. You you don't you don't have that much complexity in all cases, right?
So, there's varying degrees of it. So that's where we step in to architect that. So it's not just investment returns. That's one small piece of the puzzle. Actually, it's one of the last pieces quite honestly. You got to work your whole entire operating structure, right? Well, truly wealthy people don't make decisions on what should I in should I invest in this versus this, which is what most people end up doing, right? That's why when they come to me, they have confusion and complexity over everything they own. They don't know where what's what. They don't know where it is, what it's doing, how it's coordinated, it's worth, what it's worth. They have a CPA who's telling them one thing. They have a financial adviser who's telling them one thing. They have an attorney. They're paying them all well, but nobody's owning the outcome. That's where we step in and architect that over the top.
So, does your firm have all those people within it?
If we don't, so I I prefer to bring in everybody's adviserss if they're competent, if you haven't outgrown them, and quite honestly, that's typically what happens. You've leveled up over the years, right? You've grown your businesses from where you started to where you are now. I'm sure you've left people behind along the way. But most people, and look, this isn't a blanket statement, right? But most people use the same CPA they used 20 years ago when their business was a fraction of what it was and they have the same investment strategy they did 20 years ago. Right? If you're not evolving to meet you where you're at and your adviserss aren't doing the same thing, you got to start asking the question, right? Are they the right adviserss for you and are they doing the right things and the right strategy overall? Because you should be running your family finances like a business. So that's why we ended up calling the overarching program the family CFO, right? Because a guy like you probably doesn't have time nor want to go in and speak the languages of all these other professionals, coordinate it, distill the information, put it into one operating structure, and then summarize the information to the CEO, you of your family finances so you can make the right decision.
Does that make sense?
Yeah. I I I didn't know it was that layered.
Yeah. Because I was thinking get my check, hand it to a firm like yours, and then just look at my numbers. Like, or is that like a dream customer?
That's what most people do, right? But you.
Like if I if I knew what you knew, I wouldn't need you.
That's right.
So, so like if someone right now said, "Brad, I'll give you 100 million for that business right there." And I say, "Okay, great." I call up one day and it says, "Your balance is $100 million." Well, now I owe taxes. It's too late. I should have called you a year before.
That's right. Yep.
Cuz you want to structure [ __ ] before you exit. So when you exit, all those things come into play.
100%.
Yeah. You don't want to wait and call. How early will you take someone's call? Cuz there's there I got Richie listening.
Yeah.
And they're probably thinking, "Hey, I like this guy." Yeah.
Well, how how early like oh I ain't going to exit for 10 years. You like oh well call me when you're 3 years out.
Yeah. So look, you know, and we were chatting before and you said I wish I would have done certain things ahead of time to not have to rely as much on these exits. That's what everybody says to me, right? So the answer is yesterday because the earlier I can get you and that's why we do that wealth diagnostic. That's the place to start. Establish your baseline of where you're at so I can show you all the inefficiencies, right? I'm not trying to replace your advisor. I'm not trying to do any of that stuff, but I'm going to come in and show you the truth from that lens of that different playbook that you may not be getting access to. Where are the weaknesses? Where are you leaking money? And it's usually tax. You're overpaying in tax year-over-year on your annual income.
That's a fact.
Your investments are positioned incorrectly. You're not taking an income first approach. You're not even gener most people aren't even generating true true income, right? They're built for growth and they can they can sell to create income and then you have all this complexity and confusion around my estate plan. How do I protect this? I got a little bit of cash. Where do I put it? You don't have an investment policy statement. Your bu your family finances should run like a machine. So to answer your question on a business owner 3 to 5 years before because we're tightening up your personal side of your your business, your family finances while we're trying to tighten up your your actual business and we're coordinating with M&A advisors and exit planning advisors and all that stuff to make sure one you're maximizing the value of your sale and then you got to pre-plan to for tax deferral all the things that come along. You don't do that after the sale. You got to do it before.
Yeah. But what I'm really trying to avoid is a a plumber with a company that's netting 116 a year to calling you saying, "Hey, Dana, I heard John dropping bombs." And you're like, "Uh, can't really help you."
Yeah.
What's the What's the point?
Great question. I appreciate that. So, you have got to have critical mass, right? So, the way that this this system works best if you're an income earner 500 grand or more or you've got an enterprise value of 5 million bucks. That's that's where we paying attention.
Yeah. So, I'm past that point and I should have been paying attention for a while now.
Welcome to the mothership, brother. We got you covered.
And you know what a lot of people don't understand? And I guess it was just that's I don't even know how I understand it cuz I have zero uh financial education.
When you're smart business.
Well, to me it's common sense, right?
Right. Like cuz cuz dude, you're your expenses don't go away. So So you if you're alive, you got expenses. Well, how are you going to pay those expenses? Someone goes, "Well, I got 100 million in the bank." Well, if I take my 100 million and I put it in a bank with that mentality, the next year I got 92 million in the bank. and then I had a crazy year and now I got 90 million in the bank. Some people think, well, I'm not going to live a 100 years. Your your money's going the other way. Like, why not put the money in the bank and then your job is to make money with that money to where I'm living off that money? That's my income. So, if you can get 12%, I get 1.2 million. If you can only get 4%, well, then I get, you know, 400,000. Just depends on how much you're putting in. So, you know, it's funny you say that because there I can pinpoint a day where my my practice changed in my old world as what I would call a retail financial adviser, just an average financial adviser to average clients. And it's common sense, right? 90% of this is common sense, right? What is your goal? What is your what is the date you want to be financially free? And what is the number you want? To your earlier point, how much money do you need? Want.
1 million a month.
Great. So when I started doing and it's so it's so simplistic but it's so powerful. I would take their portfolios and go let's let's move this to generate a high income focus and based on how much you earn that just replaced 10% of your income 20%. Now we just bought 20% of your time back now 50. Now can we get it to 100? So work is optional. So you can wake up and know that if you don't want to go to work anymore you can say screw it. I'm done. and mail it in.
How many people that you get in that position make that decision?
That's where my business exploded, right? Because people can understand that, right? Wealth management is built to confuse and keep people in the gray area in the dark. And you know, you really can't quantify. You know, I just spoke to 300 people this weekend and I asked the question, you know, who here really feels like they have an idea? Does everybody feel like they're exactly where they should be in life or does everybody feel like they're behind? Everybody inherently feels like they're probably behind, right? Me, myself included. And then I asked, does everybody have a clear picture of where they're at and where they're headed? Nobody's raising their hand. That's what we do at the end of the day. Business owners, listen up. If your business needs more money, and it will. Banks aren't built to move quick. They make you fill out a ton of paperwork, wait for a decision, and by that time, the opportunity has passed. So, if you want bank rates without bank delays, you need to check out Cardiff. Cardiff's been helping businesses get same day funding for over 20 years. We're talking up to $500,000 approved and funded quicker and easier than big banks. You can apply online in under two minutes and get funded as fast as the same day. So whether you need quick money to bridge a gap or do more marketing, get some equipment or hire more people, I'm telling you, apply today at cardiff.co/brad. Stop letting slow money cost you opportunities that move fast. There's no impact on your personal credit. So apply now at cardiff.co/brad. Subject to approval, terms and rates vary. Cardiff, borrow better. Right? That clarity allows you to be confident in where you're going and and know what the heck's going on in the first place. Right? The investment returns come, you know, that's one small piece of the puzzle, but there's so much to fix and and architect before that.
So, do you have like a staff of accountants and people that know what to do because you're not in there meeting with all these people?
Yeah. Yeah. So that's why people should do it early is because number one, it would accelerate uh the goal because if I would have met you when I was 40, I might not have listened, right? Cuz really, you're giving me advice like, "Hey, Brad, you know, you make enough money where you're blowing literally, you know, 50 grand a month. If you put that over there for the next 10 years, I'd have said, "No, you know, I need those cars. I need those vacations, right?" But now I could probably benefit from the from the thing now even if I haven't exited.
I'll give you a real example of that. So, and it is right. That's why I don't charge you a percentage of the money under management, right? I'm giving you advice, right? I'm protecting you from yourself is quite honestly what I'm doing.
But people have to listen.
They have to listen, right? I told this story to the the group as well. Like there was a day, you know, I managed 1.4 4 billion when I left. And in that world, that's a decent size book of business. I'm not the biggest guy. I'm not the smallest guy, but pretty good success at 37 years old.
And ultimately, that comes from selling individuals with money to collectively create that book.
That's right. Y.
So whether it was a million or 10 million, you you had a billion four.
A billion four. But at the same time, I said, you know, I didn't ever back then think there would be a day because you have to take the advice. I can't help you if you don't listen. Yeah.
We had a a guy who sold for a billion this year came in because he wanted me to architect his entire plan, right? Structure all of it for him, but he wouldn't listen to anything. So, I had to tell him he had to go. Never in my life would I have thought I would have been pushing away a billion dollar client. But it's not the point. Nor do I was successful. You know, you don't get you're not poor managing $1.4 billion charging 1%. and everybody can do the math on that, right? So, I was fine. I do this cuz I want to do it, not cuz I have to do it, right? I do this to add value to people's lives. That's why I can give the the real raw advice that people need and they're looking for. And that's why I built this entire system, right?
Is it all literally custom or is there some general rules you can share so people can just do better without without calling you necessary? Yeah, there's some there's some guiding principles. You know, first people, you've brought up investments a lot, right? So, that's an easy one, right? Most people 80% of your money is invested for growth, whether you want to look at it that way or not. That's why you're asking your advisor, hey, how much did I earn this this quarter, this year, this whatever. If you break it into three buckets that have distinct reasons of why you're using it, right? Liquidity. That's your emergency reserves. What I call protection in the middle, which really is income, right? That's the protection that you can live the standard of lifestyle that you want. If you take an income first approach and embrace alternative investments where appropriate and you got to be qualified, you got to be an accredited investor at least or higher, right?
Which means what? You're worth a mill.
Credit investor is a million liquid net worth or there's an income test. If you're married, it's 300 grand a year for the last couple years. If you're a single guy or girl, it's 200 grand, right? So that's not that bad.
That's the minimum, right?
Are you all Are you automatically accredited when you meet those thresholds? Because to me, accredited should mean you know what you're doing.
It should. Yeah.
But hey, I made 200 grand. Well, you're accredited. Come on this way. It's it's it's you've hit critical mass where if you're if you're jammed up somewhere, I think basically what they're saying is you can afford to make a mistake or two and you're going to be okay. Right now, that hasn't evolved in I don't know how many years, right? There's no inflation index to accreditation. So, there should be.
That's a thing in itself for sure.
Yeah. Because like again, you know, I'm I'm definitely accredited, but I don't know.
Yeah. I know. I mean, I guess I instinctively know some things, but I wouldn't know where to put the hundred million to to guarantee that I'm going to get a certain percentage of cash flow income. I wouldn't know where to put it, but you know a million places to put it. A million. And it's access to the right places and the right people.
Credible. And that's why my team's doing the due diligence on not just the investment, but the adviser, the manager all the way down the line, right?
Well, there has to be some generalities. Meaning, if I gave you 10 million, I couldn't say I want a million a month. Correct.
You're going to be like, what are you stupid?
But like in my mind, if I'm safe thinking, okay, so if I want a million a month, that's 12 million a year. I'm going to have to let's say I get 5%. Well, back it in. That's how much cash you need. That's how much you need to exit with.
100%.
Yeah. And then you're then you literally retire the rest of your life. Your [ __ ] don't grow, but now you live your lifestyle because of that base capital that's producing that income.
And now people can call it growth too, but like to me if if if you made me a million in income, that's a million in growth, but but I'm using it. So it's.
You're going to be fine because and here's what happens. So I saw this two different ways. Go back to our 2008 conversation. The people that were invested the traditional way that essentially were invested all for growth, right? And their advisers systematically selling shares, selling a little bit of their investments to give them an income stream because they're not producing income, right? Well, now they're down 50%. Versus the families that were invested in, like I said, private equity, which is just a that's just a term that just means you own a bunch of businesses, right? Passively commercial real estate, diversified portfolio real estate that a professional is managing for you. Private debt, you become the bank. So, your money is collateralized hopefully in some way, right? And again, a professional is managing that. Those are three distinct income streams. So, that money is still coming in when everybody's in panic and chaos and the market's down 50%. What do you think those people are doing?
Well, wouldn't they come down too? Because if everyone's.
Valuations may have.
But their income is still coming in.
Well, not necessarily cuz isn't their income based on the business and if the market crashed, the business wouldn't do as well. So the.
Business might fluctuate some, right? But it's different when you're in an alternative private investment. You're not correlated to stock and bond markets.
Yeah. Well, that would be.
That's the difference. That's the difference.
Yeah. So what's the what's the.
So if you have income coming in in a time like that, those families were buying shares of stock at a extreme discount, right? They weren't in panic. That was an opportunity for them. So when people say, "Why do the rich get richer?" Cuz they're working off a different playbook, right? They're not putting themselves in their that position. They're protecting themselves first. It's the same thing you're saying, right? Where you're inherently understanding if I have enough income coming in at all times, I don't need to be so focused on how much am I growing my assets, right? But it's again.
Doesn't need to grow at all.
Exactly. But I would back up and say like you have more pieces of the puzzle that need to be coordinated, right? How do you protect it? How do you pass it on to your kids?
Yeah. Or optimize it. So, so.
If you're a business owner.
It does grow on accident cuz like I said, I mean.
I look at it at the income, but if I wanted to grow my net my nest egg, I would lower my expenses and stack up that income.
It's the efficiencies, right? That's what I'm finding for you. Now, you may not want to stop spending on your vacations, and that's a conversation we're going to have, but I would challenge you to say, "If I can cut your tax bill by your annual income tax bill by 20%." And everybody listening, run the math. If you even know what you pay in tax, which hopefully you do, right? Cut it by 20%. And compound that over 10 years, and tell me what that number is. Is that worth it? Is that worth it to have a conversation? And compounding interest, talk about that a little bit because that [ __ ] is magical once once you hit that threshold. People don't get that either. Compounding interest is, I think, a big reason why Warren Buffett is is so famous and credited for being so successful.
Of course.
He he spent years just doing average, but then the compound started.
He's got he's got enough income coming in to support himself, and his assets keep compounding on growth, right? So a little bit of growth year over year over year snowballs. Truly envision a snowball rolling down a hill. That's compound interest, right?
Yeah. So what would you do if right now if you were just a normal 21-year-old kid that's making, you know, a decent chunk of change and has some decent discretionary income?
Yeah.
Where would you put it?
I'd find out where you're leaking money, right? And I'm not concerned about the end result, the product, the place, you know, first figure out where you're leaking money. Are you paying too much in tax? Where.
Are there inefficiencies in what you're doing already? And you're going to spend what you spend, right? Human behavior is what it is. It's really hard to change somebody's spending habits. You're not going to cut your spending goal and save your way to substantial wealth. It just doesn't happen, right? But you can cut your how much you're paying in tax and be efficient there, appropriate, legally doing it the right way. There's a lot of people that do it the wrong way, but there's a right.
But if I take that money and go buy Gucci belts, it's it's not going to do anything. I need to I need to cut my taxes and then invest that amount that was going to Uncle Sam.
You got it, bro.
Now it's going to me.
You got it. So imagine that how that compounds, right? If you're taking an outflow, a check you're writing at the end of the year every year and turning it into some portion of an inflow to you and then you're earning interest on that and you do that every year now, now you're building real wealth, right? If you just did those two things, if you just did that thing alone, you'd be exponentially ahead of where you're at.
Do you think people are getting wiser or less wise?
I think people are getting more skeptical across the board. We're in a trust deficit for sure. How do you think AI is going to affect you? Because pretty soon there'll be AI firms that'll that'll calculate [ __ ] in two seconds and spit out a plan that I used to have to pay you big bucks for.
Yeah. You know, look, I I can't say it was AI of partially why I was looking at when I exited and just walked away. And usually when an adviser leaves, they take their clients and do all that. I just I was fed up with the business model. I knew there was a better way. I had respect for my my partners and everybody who was still there. So, I didn't disrupt that. But the reality is stock and bond management, if you're still paying 1% for somebody to manage your stock and bonds, AI is going to crush that. I mean, it's already done. You know,
Do you think AI is as good as as a human?
I think it's probably better.
Yeah, because it can suck in data of all
Well, the biggest the biggest reason, right, go back to that Delbar study I mentioned. And there's a reason the average investor still makes 4 and a.5%. It's because of emotion. AI doesn't have emotion. Now, you got to remove yourself, right? And that's that's why my business model is different. And maybe I'm a little more protected, I hope, anyways, from from AI because I'm helping you navigate and and understand where you need to go and what you're not seeing, right?
Yeah. But from a traditional wealth management, that stuff's all going to be automated sooner than later.
So in the old traditional model, if you were at Morgan Stanley, would you be picking stocks to put my money in for me?
I would. I wasn't a stock picker. I The only thing I did well, one of the things was I knew where I was strong, where I wasn't, right? I could build good relationships. I could figure out where your pain point was and help you focus on that. But the guys that say I'm a stock picker, there's no we're not trained for that. It's sales and marketing.
But that's what they do.
Some do.
And to me, I always thought like, you know, let's say, let's use the S&P.
Why wouldn't I invest in the S&P across the board rather than try and pick the right one? Because some go up and some go down, but all across the board it goes up 10%.
There's a reason old Uncle Warren said when he's gone, his wife's to invest in the S&P 500. And there's a reason why most people don't ever beat the index. Well, I mean, why would you why would you even try? Why not just invest in the index? Is that possible?
You shouldn't unless you can find an asset class that's providing outsized returns. And that's why I always gravitated towards the private investments. We talked about private equity, private
Debt. Well, a certain percentage you would do that with more high risk, right? Cuz you could lose there, too. If I go buy five businesses and then the market gets disrupted, there goes my money.
It's just how you position risk and how you position those, right?
Yeah. Or or in my mind it would be like I'd be saying, "Hey, Dana, like you can risk 20%." Because I want to make some killings. Throw the dice. Do what you can do. Yeah.
Uh 50%
There's no free ride.
Do not lose it. Period. Like you put that [ __ ] in,
You know, there's no sure thing, but like treasury bills, I don't care if I'm getting 3%. I don't want that missing ever cuz push come to shove.
That's always the goal, right? What you're saying is you want to meet your how do I get you the income you need with the least amount of risk squeezed out of it as possible.
Yeah,
That's exactly what
And I'm trying to figure out what that number is. So if I'm thinking, man, I need a million a month. Well, based on realistic cuz I could be like, well, I'll get 12% and find out, no, dude, that's not real. Not situated like I just explained.
So like what number do I need? What liquidity do I need to comfortably assuming 20%. I I would literally say to you 20% gamble.
Yeah.
Like I'm looking for a winner because all you need is one.
Yeah.
A lot of people don't realize that like these private equity guys that are going out there. I've talked to them, you know. I'm like, "Well, how are you doing that if if all you need is one?" I'm like, "What do you mean?" Well, let's say you you you got 20 million and you buy 10 businesses for 2 million each and one crushes it.
Yeah.
Nine fail. All you need is one. I'm like, damn, that's a good way to look at it.
But they could all lose, too.
They could.
So, that's to me high risk, meaning, hey, it's not likely, but here, throw 20% at high risk. I want some I want some winners.
I want 50%.
It ain't going anywhere.
Yeah,
It's there. Now, I may not it might not perform very well, but it's there.
Yeah.
And then, you know, I'd probably take 10% and put it in my bank account for what I call fund money.
Yep.
So, if I cashed out for 100,
10 would go in my bank. I'm blowing that [ __ ]
Just invite me when you do, will you?
Sure. So, you'd end up with 90. I'd say
20 get risky, 50 get uh uh firm and then the other 20
Um
Kind of like a in the middle like not so conservative I'm getting 3% but not so risky I could lose it.
Yeah. Look, I mean I'll say it this way. I don't think and and here's my throw every disclaimer at you, right? Like no guarantee of performance, risk, risk, risk, risk, all the things. If you're doing it the right way, you if you if you can't generate an 8% rate of return from an income standpoint, you're not playing with the right playbook.
Yeah. Okay. So 8%. So if I cashed out with a 100 million, I'm going to give you, let's say, 110. So I can give you 100. Make it easy math.
There you go.
That's 8 million a year I could make. So I'm So I'm still not at my million. I need another four, which is a another third. So I'm going to need what? One. How much do I need? Anybody got a calculator? I'm gonna need Okay, 100 million would get me eight and I need half. So, I need 150 million.
That's right.
But if I cash out for 150 million, I got a million a month to play with until I'm an old dried up turd
In your hypothetical example. Sounds about right. Yep.
And then and then um the good news there is a million a month, I don't need that. Uh I want that.
Yeah. But at the end of the year, you know, some years because when everything's paid for too, you start to realize like, [ __ ] I didn't need a I didn't need that million. So now I got 7 million left over.
Yeah.
And and because I know I'm getting my million a month. I can
Toss you seven and say, I didn't need that. Now you got 107. And then next year, now you got 114 and I'm living on my million a month. But the million a month now becomes 1.5.
Yeah. And I think that's how you get wealthy, right?
That is how you get wealthy 100%.
Now, everybody's thinking the problem is the 150 million.
Mhm.
So, how does a normal Joe get wealthy over 30 years?
Well, most I mean, look, it depends on where you're trying to to get to, right? But most true wealth is built by you got to have some sort of liquidity event. The guy that's saving and and again, it's all relative.
So, build a business, folks.
Build a business. That's why I keep trying to tell people you want to get financially successful, you're going to have to get in a position to receive commission. That's either for a guy that has a business or a guy or a girl, but or you start a business.
That's why, you know, we work with all shapes and sizes of people, right? Some people inherit money. Some people some people do save their way to it, but very rarely are you going to save your way to true
Substantial wealth.
I've never heard of saving. I've heard of saving and investing, but never just
That's what I'm saying. That's what I'm saying. Yeah. I mean, you can't just put it in the bank. You're not going to go anywhere.
What's the richest dude you've ever dealt with?
A billion two liquid.
Dang. Now,
That was good. He was sharp.
Well, people don't understand how much money that actually is.
Now, you take a guy like Elon or Alain, however you pronounce it.
Yeah.
And he's got 800 billion.
Yeah. How much ridiculousness is that?
Blows your mind, right?
And then you start to, you know, question the conspiracy theories and the and the corruption and and like people don't get it. Like if I had $400 billion, I could give every governor of every state of the union $50 million. What is that? 50 million times 50.
Mhm.
What is that? 2.5 billion.
Yeah. Not not even touching anything.
That's your interest.
I can give 50 million. You think I can get some [ __ ] done for 50 million?
That's your interest.
You think I can bribe some people?
You think I can control some [ __ ] Where shit's getting built?
What shit's not getting built?
That's right.
What laws are passing? What laws aren't passing? That's why I don't understand why people think, "Oh, they're not doing that." Yes, they are, dude. And they're very, very wealthy. And there's people getting paid. How do you think all these politicians go up to Washington broke
And now they leave with millions? Well, because dude, they were the ones getting like I almost want to go be a politician.
Illegal insider trading.
My problem Well, that's legal.
Yeah.
You said illegal, dude.
Well, you're right. Legal. Yeah.
Yeah. If you're a politician,
Illegal for everybody else.
Yeah. It's not legal. It's not legal for us, but it's legal for them.
And uh it's I've on occasion said, "Man, I got to go do that." But I I I wouldn't be able to be the crooked guy.
Yeah.
In fear of a getting busted, but b ethics, man.
Yeah.
We're being elected to go up there and make the rules to make the country a better place, not to make us more wealthy.
That's right.
And when you get there and someone sneaks into you, probably sending a guy like you, right, or somebody that's managing their money. Yeah.
Hey, go go go tell them there's 10 million in it. if if this gets uh if this bill gets declined and if you have enough money and there's only so many people voting, I wonder if there's like a a guy I'm sure there is a guy or a girl that like relays that back room.
I can only imagine how much of that happens every day.
And I wonder what that costs them. Like if you're my guy to go bribe these people, how much I got to pay you to go be the messenger
Cuz I'm not doing it.
Yeah. I haven't had that situation.
You following the Epstein files and the nonsense?
Yeah, a little bit.
What do you think of that?
It's unbelievable. I mean, start to finish, man.
Literally unbelievable. Like when some people say it's unbelievable. Like what I just described, that ain't unbelievable. That's probable.
That's realistic.
But that [ __ ] that's unbelievable. There's no way. And that's what I think is happening right now. There's people going, "Oh, they can't be doing that."
Yeah. But in reality, there's videos, there's evidence. Then I asked myself, why is nobody going to jail? Why is why is nobody outraged? It's unreal. Why is it not all over the news? And then you think, well, they're in on it. Well, who's paying these people off? They got to have a [ __ ] ton of money, right? They're not doing it for free. And then it's the old good and evil. Where are you spiritually?
Because that's where it always goes. It's like, well, it's satanic. Well, dude, if you're up against Satan, you're [ __ ]
Right? Like, I'm a I'm a mortal, bro.
So, if it is a good and evil thing, then that's what gives me a little peace. Why? Well, cuz I read the book. I know how it ends.
That's it.
We're going to be fine. I'm going to be fine. Are you going to be fine? That's the question.
All right. So listen, there's there's, you know, I basically use this time to ask my own questions uh specifically for my situations, but I want to spend a little bit another maybe couple more on regular Joe's, regular people, because again, there's a lot of people out there that are just, you know, they're doing fine, but they're not heading for some stupid exit. What do they do? like advise them for free and say, "Look, if you guys are making money and you're putting away X, do they buy a universal IL? Do they do they invest in freaking what do they do?" Like, how can the average person that's making a decent chunk of change because time's off, you know, it takes time.
Yeah.
There's 50 year olds that have been making good money their whole life, but they've never really done much. They got a little 401k here and there, but they're not ever going to get a huge exit.
Yeah.
What do they do?
So, you got to So, first it starts with the what are you trying to accomplish and where you at? You have to
I'm trying not to be homeless.
Yeah. Well, hopefully we're a little bit past that. But what most people find, right, like when I was talking to that room this weekend, nobody knows where their stuff is. Nobody knows what's working, what isn't working. If you don't even have that established to begin with, where you're invested really doesn't make a lot of sense start to finish, right? So, I would tell you if you're in that situation, you have to focus on your tax situation. Are you overpaying in tax? Are you underpaying in tax? Where are you at? Do you have somebody?
I guarantee you they're overpaying in tax.
I know they are, too. Right.
Yeah. So, there's no question there. Everybody strategist. Would you say everybody unless they're like really loaded is overpaying in taxes?
I would say so. And it's probably the biggest needle mover, right? Because again, if I can if if you don't have a tax strategist and if you can't if you're not picturing that person in your head right now listening to this, you don't have a tax strategist. Your CPA, you might inherently think they're doing tax mitigation work for you, but that's not primarily their responsibility. No,
Their compliance. They're going to file your return.
They fill out the form. That's one way to move the needle quickly for you.
Where do you find a good tax strategist?
Well, call us. I'll I'll direct you. But you got to find somebody who understands the tax code.
No, I know. But like if I'm listening to this show right now, I want a tax strategist.
Yeah.
Cuz a lot of people are listening to the show that they're not billionaires and they're not got $100 million, but dude, they're successful.
Yeah. What we did was build it for the comfortably wealthy.
I want a tax strategist.
Mhm. Now again, that's not investing or letting you, you know, manage my money because it's not there yet, but I do want to get Can I call you guys for that?
Absolutely.
So, if people reach out and just say, "Hey, I I'm I'm not ready to freaking do the exits yet, but I want to start getting prepared and I and I want to start uh getting a tax strategist." They should call.
So, what that's what it starts with, right? So, it starts by architecture, right? Now,
But even if they're not like worth billions of dollars. Yeah, if you're making 500 grand or above, you should be using a tax strategist.
And you got them.
And we do.
And most people think, "Well, dude, most those people probably have one." I don't have a tax strategist. Like, I I I'd be clicking your link right now because I need one. I want one. I've been wanting one for a couple years
And most don't.
And you know what I keep doing? They keep whacking me for taxes,
Huge amounts now.
And I'm like, I got to do something next year. And then I'm getting ready to do something and then my tax bill's due again.
Yeah.
So now, do I skip a year? Do I go behind? Which I don't I don't advise and I and I don't, which is why I'm always playing catch-up. So it's like, "Hey dude, I got about, you know, 3 million extra bucks. I need to start plugging this somewhere." And then tax bill comes out.
Yeah.
They tell me how much I owe. I'm like, "Shit."
Well, now I'm back down to where I I ain't going.
And that's how most people do it, right?
I know. But like how do you get ahead? Because if I want like this year I'm about to pay my taxes.
Well, that's going to drop all the money I'm wish I could invest and then I got to save again. By the time I save again, boom, taxes again. I need to I need to like either make more quickly or is there a way to like invest it and defer? Is there any tricks like that where man, I just need one solid tax-free year? Yeah. And that's why Tax Strategy is a 12-month program, right? You can't start it in December. And a lot of people find us in December because there's still things we can do last minute and it'll take a chunk of of money off the table and put it back in your pocket. But it's not the ideal way to do it. You want an architecture. You want a structure. You want a game plan throughout the year so we're tracking your income. We know where it's coming. We know what entities it's flowing through. So, you're set up the right way. It really should be a three to five year tax plan. If you don't have that, you're not doing it right. So that's where it would start. But most people end up finding us in December going, "Oh [ __ ] this is what I'm going to pay before I need to do something before December 31st. Can you help?"
Yeah.
You know, and again, there's a lot of people out there that make it so they don't really think about it. That was me. So guys, if you're making it, dude, be proactive, not reactive. Where do they go? What What's this URL you set up for me?
What is it called? The Freedom Wealth Scorecard. So, freedomwealthscorecard.com/bradlee that takes you through a mini version of our wealth diagnostic. So, you can do a self assessment real quick and find out where are your inefficiencies, where are you leaking money that you're leaving on the table, where are you weak, where are you strong, and then from there, if you need help, you can reach out to us after the fact. But that's a quick and easy way for you to self diagnose yourself and see where you need some help.
And it'll lead me to call you if I need you.
Yep. And then you say/B Bradley Lee spelled correctly.
It is.
You should spell L E just in case somebody doesn't know how to spell my name.
We'll do two versions.
Yeah. Brad Lee L EA. Um and and I don't get paid anything folks. Uh just so you know. Um
That is correct.
Uh say it again. Freedom. No something. What is it?
It's the wealthfreedomcorecard.com. the
Wealthfreedomscorecard.com
Wealthfreedomscorecard.combradlee. Guys, if you guys want to go see how you're sitting, if you're sitting uh like I am, you might want to call or reach out, get some strategy, get some get some advice and and start hammering. Don't wait till it's too late. Um I know I know I'm going to reach out, my friend.
Reach out.
Well, I dude, I need a tax strategist. Uh even though I was going to wait a little while cuz I'm going to exit probably five years.
Yeah.
And I'm thinking, you know, I I'll reach out, you know, a year or two. But like, no, now you got me convinced like to start being proactive tax strategy. I could start saving that now, which will accelerate uh or just put me in a better position.
And not only that, the government, you know, everyone thinks, well, because I used to believe, believe it or not, like
I was proud to pay taxes because, you know, it's America.
It all goes to new schools and roads and bridges, right? in other countries. Yeah.
Yeah. If and probably not. It's like now now I'm starting to question where is it going, right?
Because it's uh so so Hey,
I'm not bending the rules, but I'm but I definitely want to get all the intelligent strategists of the wealthy. Do you have them in your firm?
We do.
Cool.
Yeah. And then guys, if you guys want to follow this dude on social media, Dana Cornell 3, are you are you like um dropping posts every day or No,
We are Cornell Capital is usually where I do more of the business posting, but you can follow me personally, your business. You'll get it.
Go follow him personally, Dana Cornell 3 or Cornell Capital, just like it sounds. C O R N L. And then um if I go to your personal page, what do you post in there?
I'll post just different thoughts. I have different content, different strategies.
Are you trying to build that?
I need to.
Yeah. More on it. Yeah.
Personal brand. Cuz what happens if you exit one of these and now you build a t-shirt company?
That's right.
Personal brand. I'm telling you guys, everybody needs a personal brand. Um I appreciate you coming in.
Thanks for having me, man.
Uh do you have any um final words for the Bomb Squad? You know, I think um if you're that person that fits that criteria, 500 grand or more of income or, you know, $5 million enterprise business and you just don't know where the parts and pieces of your financial life are and you feel the complexity, this is this was built for that type of person. So,
And that scorecard kind of spells it out for me.
It's going to tell you real quickly where if you're on track or if you're off.
And you don't care if someone with 80 grand net worth does it. You it's it'll give them their own assessment. might not be able to help them, but anyone can do the assessment regardless, right? That's why we build it the way we did. So, anybody can take it. You can see exactly where you're at
And where you can improve. Now, if you're eligible and I can help you, you know, then we'll have that conversation. But,
Wellfreedomcorecard.com/bradle, it's in the freaking notes. Go get yourself at least a score, dumb dumb. And, uh, as always, until next time, keep it real. I'm ing.