Transcription
[Music]
Next lesson. I have a cigar with this one. It's late at night. It's like quarter past eleven. I've been working on Hustlers University since 7 AM. Had a few gaps and a few errands to run, and here we are, 11 o'clock at night, filming because I'm a G, right?
Number 63. I've had a few people say to me, uh, who've watched a couple of courses already, "Oh, it's hard to keep up with the numbers." Don't be a [ __ ]. Don't be a [ __ ]. There's a hundred lessons, okay? So just pay attention. Maybe I didn't say the number. Maybe you feel like one's missing. Watch it again. You should learn more than 100 things from my beautiful knowledge, right?
63. Also, at this point, if you're serious about getting rich, and I mean serious, serious, what I would do is stop right here, go back, and start again and watch it again from the beginning. Because a lot of the lessons I'm going to start teaching you are heavily correlated with the things you're supposed to have already learned, and you forgot them. You're not going to get the most out of this. So if you're watching this now, feel free to stop right now, go back to the start, and start watching again. I'm going to light my cigar, give you some time to think about that.
If you decided to stay, congratulations. If you're here for the second time after watching everything again, double congratulations.
63. Your staff don't work hard. Now, I say this because it is impossible for your staff to work as hard as you do. If you're serious about making money, if you're serious about any business, as the boss, you are always going to work the hardest. The only way you can lead anything in life is from the front. So when I had the cam girls, the cam girls were complaining about how hard they worked, but I worked harder. I did all the hours they did off-cam, plus all the hours they didn't do off-cam, plus starting out all the technical stuff, plus thinking of the ideas, plus just telling them what costumes to wear, plus dealing with their emotional [ __ ]. I did a lot more than them. You can only lead from the front. If you're not doing more, if you're not setting an example, you're not leading. You're talking. Leading is by setting an example. So therefore, if you're running your company correctly and you're leading it as a boss, you're always going to be working the hardest. That's normal. However, that means when your staff come along and say, "Oh, I've worked really hard," no, they haven't, because you've worked harder in all circumstances.
So if you need more work doing, if things need to happen, if money needs to be made, first thing you should do is tell your staff to do more things because they're not doing enough. And this is inside of my companies, which are run ultra-efficiently, and everyone I work with is very, very good. In a standard company, do you have any idea how much work doesn't get done? Have you seen the average person's workday in a normal job? They go into their office, so, "Hi Linda, yeah, talk [ __ ]. Oh, who wants tea? Everyone, sit down. Two hours checking emails." Like, no one does anything. Tea again? Lunch break. It's brutally inefficient. Most companies are brutally inefficient. One of the biggest ways to save money is to have less staff, and one of the ways to have less staff is to make your staff work properly. I guarantee there's nearly any company in the world you could walk in and fire half the [ __ ] in there, and the other half actually tried 100%. The company would run just fine. People don't try 100% because they're not incentivized to try 100%. Money doesn't incentivize people. We're going to get on to that later, how to get people to really work hard for you. But your staff do not work hard. Never sit and think, "Oh yeah, he worked hard." No, your staff don't work hard. Beef them. [ __ ] needs doing quicker because they're not working as hard as you. And if they are working harder than you, then you're in trouble. Here I am, 11 o'clock at night, filming. My brilliant cameraman, James, is thinking, "[ __ ], I had to film at 11 o'clock. I worked hard." Well, I've been working since [ __ ] seven. So welcome to the real world. Life sucks.
Next. People always say this to me, "Tate, what about burnout?" Burnout? Do you want to be rich or not? Burnout? Do you want to be rich or not? You work and you sleep. Do you want money? "Oh, but I might burn out." Burnout? You're not some [ __ ] Formula 1 car. Your brain ain't some supercomputer. You're a geek. You either want to work and get [ __ ] done, or you don't. I don't believe in burnout. What I believe in is reality. I believe in cause and effect. I live in a binary world. I believe in done or not done. I don't believe in burnout. I believe in finished or not finished. I am filming now, late at night, because it needs to be finished. It needs to be done. Until it is done, it is not done. There's no such thing as burnout. There's such thing as not doing stuff because you're a little coward [ __ ]. Burnout? What's wrong with you people?
What about burnout? Let me tell you something. If you work to the point of burnout, you should at least have 10 mil in the bank. If you get to the point where you're so burnt out and you, your body can't possibly move, "Uh, I'm burnt out." Your [ __ ] neurons no longer fire in your brain, your cells no longer replicate, and you're laying in bed about to die because of the amount of spreadsheets you've done and how many emails you've sent, then you should be [ __ ] rich. Until you're rich, you ain't burnt out. Nothing. Do you know what you are? Lazy. L-A-Z-Y. Let me write that [ __ ] down. [ __ ] your [ __ ] name. Burnout. Okay, another way to spell burnout. This is how we spell it around here. It's how the rich people spell burnout. That's how we spell it in the millionaire club. When you become a multi-millionaire yourself, you'll soon learn that this is the easiest way to spell burnout because everyone starts talking about burnout as some [ __ ] 19-year-old dork who ain't achieved [ __ ] at 19. I had so much energy. I was running to work, running home, running to the gym, training three hours, then running home. And you're talking about burnout from sending some emails? You look like a geek. Burnout ain't real. Get out your [ __ ] head. There's no such thing as overworking. The only way you can overwork is if you do so much work you don't enjoy your life, and you only deserve to enjoy your life when you've earned it. So if you get to the point where you're sitting on 10 mil and you're not spending your money or enjoying your life because all you do is work, then fine, you can say you're overworking. There's no such thing as overworking when you're broke because you got a [ __ ] mountain to climb. So burnout ain't real. Overworking ain't real. Taking time out to de-stress, none of that's real. If I'm awake, I work. All I do is work. The female around me complains because all I'm doing is working. If I'm awake, I'm working. If I go to for lunch, I'm meeting someone to discuss work. Everything I do is networking. Every single thing I do is work. Life is work. That's how you get to the top. There's no other way to do it. You ain't gonna do it [ __ ] with this burnout [ __ ]. It's garbage and ain't real. So [ __ ] forget it.
Next. This actually ties into the lesson before. You're never tired when you're winning. This is a lesson from professional fighting. Whenever I was whooping someone's ass, I was never out of breath. When I was taking ass-kicking, I was always out of breath. This is a lesson for life. You're never tired when you're winning. If you're finding yourself struggling to find the motivation to work, that's because you're not making money. If you had money coming in and you were tearing through the orders and you were getting contract after contract, you were making money, making money, making money. I guarantee you'd be up early, bang, making money, working, working. You'd have all the energy in the world because you're winning. You're only going to struggle to find energy to work hard when things are not going well.
This is the most important period in any business. Let's take it back to cam girls. So cam girls always start slow because, like every other company, every other business, they got to build it up. And I say to my guys who I'm training all the time, if you can get a girl to sit through the slow, quiet days, the empty rooms, the no tokens, and you can get them to do it without complaining, they're never gonna complain when the room's busy, full of guys sending them money. This is the same with any other business. When I've got money pouring in for my companies, I've got all the time in the world and I have never run out of energy. When it's hard, and it's hard to make money, when things are wrong, I don't know what it is, then you get pissed off, you get negged out, you don't want to do any more. If you find yourself low on energy or you find yourself low on motivation, that's because you're not making money. This is the time to push harder, start getting some money in, and you'll find unlimited motivation. It's easy to get half, it's easy to get three-quarters to the top and do the final push. It's hard to get three-quarters to the top. You're never tired when you're winning.
Some people say to me, "Oh, what do I do about motivation?" or "What do I should do about my business mindset?" I'll tell you what you should do with your business mindset after I take my jacket off because I'm hot. So because we do your [ __ ] business mindset, you start making money. If you start making money and money starts pouring in the door, I guaran-damn-tee your mindset is fine. Just like that cam girl has all the energy in the world to shake her ass once tokens start flying in, you're gonna have all the energy in the world to do the work once money starts flying in. If you're struggling with motivation and mindset, what you're really struggling with is cash flow. Remember what we said earlier? What's your business? The money in. Nothing else. Fix this. You can fix anything else, including your mindset.
So a lot of people say to me, "What's the biggest mindset hack for business? What do you need to think like a millionaire to be a millionaire?" You need to make some [ __ ] money because you ain't got [ __ ] without money. Like I said in my earlier lessons, I've got an accountant, I've got, I've got my tax code, I've registered the company, I've got a copyright, I've got trademark. I've got. You ain't got [ __ ] if you ain't got this, including mindset. If you want a better mindset, if you want to enjoy your company more, if you want to feel happier, more motivated, you never are tired when you're winning. What you do is you start making some more [ __ ] money.
Next lesson. I learned this in the cam girl business, and it's proved to be true across nearly every business I've ever run. Unless you're going to end up running some big-ass operation, which I actually highly doubt because we live in a world where people are very efficient. If you have one member of staff who's efficient and does their job properly, maybe in the olden days you need five members of staff to do your XYZ. One man now with a laptop and a phone can get a lot of [ __ ] done. You do not want an army. You want special forces. This ties into what I'm saying earlier about staff being lazy and motivating them properly.
So give an example. I hate my cam girls. Inside, 72 girls in the books. 72. I turned over, I don't know, 600 grand that month. It was crazy. But I couldn't give the girls the attention they needed to work properly. Half of them barely knew who I was. I was trying to motivate them with money by giving them huge percentages. I had a management structure. It was very, very expensive. I had huge turnover, but huge overheads, paying big rents for all these girls everywhere, et cetera, et cetera. I actually enjoyed my company more, and in the end, was far more profitable when I fired nearly all of them and kept the top ten. A small group of special forces soldiers is better than an army. And it's the same with your business. Any staff you get on board, make sure you're ruthless with your staff. Fire anyone who's [ __ ]. Get the best out of them and make sure they're good, and build a small elite team. If you do that, you're gonna do well. The whole idea of having lots of staff is not something you should ever aspire to. Never aspire to that. In fact, there's no bigger nightmare on earth than having a whole ton of staff to deal with. You don't want it. And if you think you want it, it's vanity. You do not want that. Small team, special forces, properly motivated. Special forces are the best of the best to get [ __ ] done. Army's full of lazy ass idiots. It's always gonna be the real army plus your business army because it's simply they cannot be managed the same. Keep that in mind. So multifaceted individuals, people who can do more than one thing, members of staff who can do something one thing and another thing, think outside the box, and keep your staff team small and keep them trained high. That's what you want to do. You do not want a big army. Keep that in mind.
Next lesson. This is very, very important. This ties back to the first lesson in Hustlers University. What was lesson number one? Speed. And with speed, this is another super important lesson. I'll tell you how I learned it. This question is, "Something is better than nothing." Do anything. Action is super important. And this ties back into number one, speed.
So when I was working at the fish market, I worked at a fish stall when I was 15, my uncle's fish stall. And my jobs were moving boxes of ice. When I'd moved all the boxes, I'd stand around. Uncle would say, "What are you doing?" I'd say, "Well, I've moved. I'm done working." He goes, "There's always work to do. Find work to do." And I say, "Like what?" He goes, "Do something. Wipe the wall, sweep the floor, do something. There's always work to do." It's the same in your company. There's no such thing as you completing your work. There's always work to do. You can go on Reddit and post a link to your company ten thousand times in a row. You can go on Twitter and retweet things. You can go through your website and tweet copy. You can interview new members of staff for jobs that don't exist yet to see if they have any insight from their previous companies that you can apply with your new business. You just, there's a million different things you can do. And it's better to do something than nothing. I think it was General Patton, was it General Patton who said, "Uh, uh, a good plan today is better than a perfect plan tomorrow." Absolutely correct. Do something. I don't know what to do, then do something. You have to do something. And I train my staff to do the same. "Oh, but you didn't answer." "I didn't know." "Do something. Email someone, tweet something." Maybe it's not perfect. Do something. I'd rather you have done something and it only be 60% right than you have done nothing. Because if you do something, that's 60% in the right direction. If I told you what to do, maybe it would have been 100% in the right direction. If you do nothing, it's 0%. It's not very often that someone's going to do something and catastrophically destroy your business. How can someone destroy your business by doing something? By putting out a tweet or sending an email? Nothing bad is really going to happen. Even if nothing good happens, it's a neutral. Do something as opposed to nothing. There's always more work to do. There's always something you can do.
I should say this to my cam girls all the time. They'd say, "Oh, it's really quiet online. I don't know what to do." Like, "Do something." "Like what?" "Dance." "My guys don't like dancing." So what are you gonna do? Nothing? Your room's quiet, no one's tipping. Jump up and down on the bed, shake your titties around, have a pillow fight with yourself. I don't give a [ __ ]. Do something. Doing nothing obviously isn't gonna work. When's the last time a problem has fixed itself? When's the last time money's walked in your door by itself? Never. You have to do something at all times. So train your staff. This one, especially, do something as opposed to nothing. I cannot stress that enough. That's nearly as important as speed. Too many people are sitting around going, "What do I do?" Something. Edit something. Produce something. Do something. It's much better than doing nothing. Sitting around waiting for answers is [ __ ]. I don't like it because it's a waste of time. You can't stick to the number one business principle of Buster's University, speed, if you're sitting around wondering what you should do. Do things all the time. Super important.
Next. Mystery cells. So when I say mystery cells, you have to get people curious about who you are and about your products. The reason you're watching Hustlers University is because I said, "Look, 100 secrets, secrets, hacks, tricks, tips." Hmm, that's interesting. Secrets, not lessons. Secrets. You have to get people curious about who you are and what you sell and what you know. Even if you sell the most boring [ __ ] in the world, even if you sell balls. Let's say you sell [ __ ]. Not those kind of balls, bouncy balls. You sell boring ass bouncy balls. How can you get people curious about bouncy balls? "Come see why our balls are different to the others." How can a ball be different? Okay, well, okay, well, I'll go look. I mean, it's different, supposedly. Even if it is no different, it bounces better. No, it doesn't. Yeah, it does. Who gives a [ __ ]? Stick to your word. You have to get people curious. Curiosity sells. And a lot of businesses nowadays do not provide any curiosity. A lot of the reason why you guys are even sitting right here is because you want to be on the inside, not the outside. Curiosity is linked to FOMO. You want to know things others don't know. A lot of businesses I see nowadays don't have any curiosity involved. So even on internet businesses, I see you guys selling an ebook. "My ebook contains XXXXXXX." I don't say that. Did I say Hustlers University is going to contain this, this? No, no, no. I I'll sell the results. I'll sell the end result. I'm going to tell you the secrets. I'll make you money. My ebook contains everything you need to know about this. But there's curiosity. Do you understand? There's an underlying curiosity element that our people are interested in. Same thing with the cam girls. Let's go back to the cam girls. If a guy would come along and go, "What do you do in private?" And she said, "Oh, I dildo my ass and I dance around and I show you my tits." He will never take her private. "What do you do in private?" "Oh, I love privates. You'll have to wait and see." "I'll sit there and go, hmm, she loves privates. What does she do that she enjoys so much? I have to wait." Private? Why? Because he's nosy. People are nosy. Curiosity kills all the time. It killed the cat. It's gonna kill these [ __ ] as well. Do not be putting out any kind of advertising or marketing or any kind of company messaging that doesn't have a tinge of curiosity. Even you can be simple. "Buy my book XYZ and get a free special gift." "What's the gift?" "Buy the book and you'll find out." People will buy your dumb ass book to find out what the gift is, even if the gift is [ __ ]. Curiosity is one of the biggest motivators for people to purchase. And I'm telling you, this is super, super important, especially with high-end items. And it's very, very rarely used. It's extremely underused. Curiosity is extremely important because people are nosy. People like to know [ __ ].
Next. This is super important again because, you know what, all these lessons are super important. Every time I see the next lesson, I'm like, "Oh yeah, that's important. Oh yeah, that's important." They're all [ __ ] important because I know so damn much.
Next lesson. Pay attention. You guys should be writing this [ __ ] down. If you're watching this, you need to watch it over and over and over again. You need to internalize what I'm saying to you. This needs to become second nature. What I'm saying to you, it's very, very important.
Next. Always take all of the credit, even if you were lucky. So this can apply to lots of things. This can apply to having a successful business in the first place. "Yeah, all me." "Oh yeah, but you know the credit crunch helped you." "No, no, me on me. I knew, I knew to be there at the right time. It's all me." Or even if you're providing things to a customer. So even, I don't know, you provide your customer with a bouncy ball. He comes along, goes, "Oh, that bouncy ball actually worked really, really well because I didn't realize, but, you know, it bounced two millimeters higher than the previous one." Though you say, "Yeah, yeah, I thought that might be the case." Yeah. Always take the credit. You'll be surprised how many times in life credit is thrown your way and people don't take it. They'll go, "Oh, okay, that's good." No, it's not good. I knew that. I did that. I did that. I made the sunshine. Me, Andrew Tate. The sun is shining because of me. I did it. Prove I didn't take the credit. So many times in life, credit is thrown people's way and they just don't take it because they're [ __ ]. I don't know. Modest isn't even the word. Dumb is the word. You're going to get lucky. You're going to get unlucky. When you get unlucky, you have to own it, and it's your fault if your business fails. And you say, "Oh, it failed, but I was unlucky." Do you think people look and go, "Oh, he was unlucky," or do they think, "Good luck," and go, "He doesn't know what he's doing"? They'll blame you when it fails. So they'll blame you for the bad luck. So you may as well [ __ ] take the good luck and take the [ __ ] credit for that as well. There's no such thing as good luck. There's smart business moves that you manage to subconsciously know because you can tell the future. Congratulations. Keep that in mind. You're never lucky. You're successful. You're smart. You saw it. Take the [ __ ] credit because people like working with people who seem to have superhuman powers. If you took the credit for being lucky and it seems like you can tell the future, I'm telling you, your clients will like that. "This dude, yeah, he saw that coming." "Yeah, this dude, yeah, get Tate because Tate, he just, I don't know, Tate always works it out." "Maybe I got lucky." Who knows? But they're paying me again. That's the key. I've always said, "Oh, well, you know, that was lucky." Hmm, no, it's [ __ ].
Next. Ideally, you want smart workers, but guess what's more important than a smart worker? A loyal worker. This is not about workers, this is not about employees. This is about life. This is about people. This is about cam girls and girlfriends and everything. Without loyalty, people ain't worth [ __ ]. And it goes both ways. I'm loyal to everyone who works for me. I'll always make sure they get paid. If I have a thousand in my bank and I owe them a thousand, I'll go without money. I do my part, they do their part. Loyalty's both ways. But it doesn't matter how perfect someone is if they're not loyal.
So let's do this. Let's look at this in three different ways. We'll look at it as, first, we're looking at the girlfriend perspective. Then we're looking at the cam girl perspective, because that's kind of mixed. Then we'll look at the employee perspective. We'll delete the ball. The ball's gone. No more ball. Ball company's finished.
So if you have a girlfriend, what's the number one thing you want from her? It should be loyalty. If your girl's crazy and she's a [ __ ] and she [ __ ] doesn't listen, even if she's ugly, who cares? But if she, but if you know she will never [ __ ] another guy, you have to keep her, even if she's a [ __ ] pain in the ass. If she's those things and there's a chance she might [ __ ] someone else, get rid of her. If she's smart, beautiful, kind, nice to be around, perfect for you in every way, but she might [ __ ] some other dude, you still have to get rid of her. Do you not understand that her beauty and how kind she is and how pleasant she is, none of that matters if she's not loyal to you? Without loyalty, it's the foundation of a building. Without the foundation of a relationship based on loyalty, it isn't worth nothing. It is worth anything without loyalty. This is super important for girlfriends. So I've had girls in the past who are [ __ ] crazy [ __ ], but I knew they'd never cheat, so I kept them. I've had other girls who were perfect, but I didn't trust them, and I knew a few things about them. They had to go. Without loyalty, nobody's worth anything.
Let's look at the cam girls. What kind of cam girl would I prefer? This is a genuine question. This is a test. It's a pretty [ __ ] easy question, but it's still a test. Would I rather have some [ __ ] who was a [ __ ] 10, sucks dick, it's hot, pleasant to be around, makes big money, but if another studio messages her, she'll show message back? Or a girl who's average, ain't all that, doesn't make that much money, but it's super dedicated to my company, to my calls, and when other studios message her, she ignores them because she only wants to work for me? The answer is the second girl because loyalty gives you a foundation that you can rely on. If you don't have loyalty, you never have anything you can rely on. And this is super key. You're running a company, you get sick, you get in a car crash, a member of your family gets sick, there's an emergency in Hong Kong, whatever. You need to know your staff are loyal to the cause. And if you have to choose, because sometimes you do have to choose between loyalty and brains, choose loyalty. If you have to choose between loyalty and work ethic, still choose loyalty. Now, I'm not saying have loyal morons. Obviously, you want people who are good at more than one thing. But if you're gonna go in a binary choice and you're forced to choose, loyalty is the most important thing. Because if you don't have loyal staff and loyal people, you ain't got [ __ ]. Same as if you ain't got a loyal wife, you ain't got marriage. You've got loyal cam girls. Drink or can business. Loyalty is the most important thing with people. And if you're gonna look at how to promote people and how to treat people, you can base a lot of it on loyalty. I'll promote and look after my most loyal people, even if other people are better. Let's say, let's say I have two people doing the same job. One's better. Is that my phone? Let's say I have two people doing the same job, but one's better. The screen didn't correct. Doesn't matter. I'll promote the loyal one, the one who's been there longest, and the one I know ain't gonna leave. Loyalty must be rewarded because loyalty is the most important thing. This is human nature. This is life. This is more than business. This is super important. You can apply this to nearly any relationship.
Next. This is a lesson from T2, which I talked about probably already when I was talking about the T2 television days, but I want to go back into it because it's really important. So let's get rid of our one, two, three. My diagrams are so good. They're beaut. They're beautiful. You can see I did a lot of prep work with my diagrams. Art classes and [ __ ]. They get the point across. They get the point across. Anyway.
Next point. This is super important. And this is the lesson I didn't learn with you T2. You need to feed yourself first. And I know I've already spoke about this, but I'm speaking about it again. It's written down here. You're in the business to get rich. You need to get money. You need to feed yourself first, not the company. I'm not saying don't reinvest in your company. I'm not saying not pay your company office rent. I'm not saying go bust. But with T2, I was so busy trying to stay afloat and putting all the money back into the company that I missed a chance to become extremely wealthy. I could have taken nearly a million liquid and just let the company debts get bigger and bigger and just let the whole [ __ ] sink ship sync sooner. But at least I would have taken a whole bunch of money out instead of prolonging the inevitable, which eventually happened anyway, and having no money. You're in the business to get rich. Feed your business, of course, but do not be shy or ashamed to get rich yourself. You, I know, like there's a lot of billionaires and stuff which are intricately linked to their corporations, like their jets and their boats and their houses are all through their company and all that [ __ ]. We're not looking to do that. We're hustlers. We're looking to get money. So there's money sitting in the company account, it should be in your account. Maybe you don't want to pay the taxes, but you should find a way around that anyway because, trust me, there's ways you can investigate that yourself. But you need to be looking at you need to be in a position where after a few years of running your business, if something happens in the industry or the business goes wrong, you're sitting on money. You don't be like I was in T2, or when the business went wrong, I put everything back in and I had no [ __ ] money and it all blew up in my face and I was broke. Look after yourself. You're in this to get rich. Don't be afraid to [ __ ] take the cash. A lot of people like, "Oh, my company, my company, my company," because it's their babies, their child. They put all the money back into their company and they look after the company first. Look after yourself first. A company ain't real. Companies are pieces of paper and a website. You're a real person. You got [ __ ] bills to pay. You got [ __ ] mouths to feed. Look after yourself before the company. That's what a hustler will do. I'm not saying neglect your company. I'm saying keep that in mind. If the company blew up today, what would I be sitting on? If the answer is not enough, keep that in mind. Next time my big invoice gets paid, scoop a little couple grand off the top. You need to look after yourself.