Transcription
So you don't have to be smart to make hundreds of millions of dollars. By the way, that's what First Rider Downer okay. Important for you to realize that I'm going to take you through the five key components of an offer today. That if you do this right, you can make more money than you can ever imagine. If you do this wrong, this is like swimming upstream with weights on your shoulders.
Some of you are this close to the breakthrough that will change everything in your life, and all you need to do is make one simple adjustment to your offer. Here's a hint: if your offer is like everybody else's, you're doing it wrong. So they don't want to do that. All right, I'm going to break down for you the best thing I ever made from an offer. It was the year 2015, and I was promoting a product, and it wasn't even my product. All right, 2015. I'm selling a product. Now, by the way, what is an offer? An offer is anything you offer up that people can give you money for. Simple as that. What do I get in exchange for what I give? That's an offer. It doesn't have to be a product or a service. If you have a significant other at one point in time, you said, "Here's the price, product which is me, are you buying? Are you not buying?" So that's what an offer is.
Since 2015, we're selling this offer. It's called ASM. ASM stands for Amazing Selling Machine. It was a product on how to start a business on Amazon. We did not invent this product. We did not create this product. We were not even in the physical product space prior to this product existing. We were what's known as an affiliate. An affiliate is essentially something online where if I say, "Hey, listen, you buy that product through my affiliate link, and if it tracks through, I get the sale, I get 50% commission." So in this particular case, the offer was for five thousand dollars to buy this product. We make 50% of that, so that's a twenty-five hundred dollar take-home every time we make a sale happen. And we are not using any other materials. So whatever they have for marketing, we said, "Nah, not good enough." Whatever they have for their presentation, they're selling their communication, "Nah, not good enough." We created our own funnel.
So there are thousands of affiliates promoting this offer at this given time. So we are one of many people, and we're all fishing in the same pond, and we're all selling the same thing. So first key lesson is: if I use the marketing everybody else is using, I'm going to get only as good a result as everybody else can get. If you say the same thing over and over again, does that make the thing more true or not? Most of y'all are just saying the same thing over and over again, hoping that somehow people are going to be like, "Ah, the 96th time, now I got it right." So new information, new decision. That's a writer downer for your offer. If they ain't buying for this reason, give them another reason to buy. New information, new decision.
So we created our own offer, and our offer was: when you buy their thing for five thousand dollars, you get all of our stuff for free. What a good offer. So why like being an affiliate was because I didn't have to charge you anything more, but I could give you a ton more stuff. It didn't cost you anything. You could go buy direct from the vendor, five grand. Buy direct from me, five grand. You get only this with the vendor. You get all this extra stuff with me. And this extra stuff was incredible. Some of it was, "Hey, listen, we built this software. You can't purchase it anywhere at any price, but you can get it for free if you buy it from them." This is a writer downer if there ever was one. Make the best thing you have impossible to purchase; you can get it for free. You gotta buy this other thing over here. That's what makes it irresistible. You know what people want the most? What they can have the least of.
So we simultaneously used exclusivity. It's free; you can't buy it, but you can get it for free if you do X over here. So we had software that did that. We had a service. We said, "Hey, listen, you need somebody to help you source these products." So we created a company. You can't use this company; you can't pay us, but you can get it for free if you buy this other person's product. And then we did something. We had software; we had service; we had coaching; we had individual coaching. I went to some coaches and said, "Hey, I'll pay you 300 if you coach my students," because I did the math. If I keep twenty-five hundred dollars of this and I pay out 300, guess what? I still have twenty-two hundred dollars. So I'm paying coaches to fulfill on an offer that somebody else created that isn't even mine, and I'm winning.
And here's the best part of all: I offered a better-than-money-back guarantee for somebody else's product. I don't even know how to spell guarantee, but I know how to offer one. And maybe for the first time in the history of an offer, somebody else made a better-than-money-back guarantee for a product that they didn't even own or create. Isn't that incredible? Isn't that crazy? And that allowed us to get this. This is how much money we made from this promotion. Still a record that stands to this day. Right. So in eight days selling this product, which is not ours, we made 1.8 million dollars. Oh, wait, that was second place. We made 9.8 million dollars. That was first place. Right. So we outsold second place by eight million dollars. Eight million dollars. We lapped them. We were so far ahead of second place; they thought they were in first place because they couldn't see us. Right. It's a record that still stands in the affiliate space these days. I'm trying to get my own affiliates to break it. Hopefully, some of you break it promoting my products because I would love to pay all of you out 9.8 million dollars. You get a 9.8 million, and you get a 9.8, you get a 9.8 billion. I don't know.