Transcription
There's a company called Backass Jones which ensures bus companies, haulage companies, etc. The insurance they provide is they provide all your legal affairs and I think increasingly your HR, rather than pricing the way most lawyers do, which is where free until you're in the [at which point we charge you a bloody fortune].
They have a very simple pricing model, which is to cover all your legal needs, you pay, I think it's [music] 20p, 25p per vehicle per day. Notice they don't express that annually. They express it in an amount that sounds like a rounding error to anybody who's just bought some massive Fodden vehicle for 250 grand.
And the guy, Mr. Jones, when he speaks at transport conferences, he goes and puts sort of 25p underneath everybody's chair. He presents their proposition and he says, "And if you look under your chair, you'll see I've paid for the first day for..."