Transcription
What Apple did, which is loads and loads of people were competing on the basis of technological superiority, and Apple basically said, "We'll produce a product that's actually slightly behind the curve technologically, but unlike everybody else, we'll make it look really good." You know, so that you can actually have a computer in your home.
You'll remember this from the 80s and '90s, right? If you put a computer in a room in your home, it basically turned it into an office, didn't it? Okay. It was beige. I mean, you might as well install three filing cabinets. It's a photocopier by the time you put, you know, by the time you put a computer anywhere in your