Transcription
In September 2025, Alex Hermoszi launched a second [music] YouTube channel. And within six months, this is what he had to say about it.
>> If you've seen the highlight channel, you've seen that it has like 800 view videos, thousand view videos, you know, there's some 20s, some's hundreds, whatever. [music] That channel has more attributed revenue to ACQ than my main channel, >> which coincidentally lines up with when YouTube will launch one of their most powerful features right now, working for business owners.
So, I decided to study what he was doing and we launched our own second channel a [music] few months back and the results blew my mind. The most popular video on our big channel [music] has 7.7 million views and generated us $13,000 from YouTube. But this video on our small channel with only 20,000 views generated us over $100,000 already. But it's really not about what these channels are doing on their own. We've designed our channels in a way that they work together as a complete marketing engine to triple our business revenue in just 3 months.
So, in this video, I'm going to show you why you should start a second YouTube channel, exact videos to make that are 10 times easier to produce, and how it works together with your main channel to grow your business faster.
So, how does this two channel strategy actually work? I don't want you to think of it as double the workload. Instead, you want to think of it as one complete system with a front end and a back end. Or if you turn that sideways, it mirrors a sales funnel. Your main channel sits at the top of this funnel, its job being to get attention and reach and more new viewers. And the smaller channel sits below and allows people to get a deeper look at the way that you operate your business and how you help your clients so that only the people who are actually genuinely interested in working with you will come. Each channel needs to serve a different purpose for the same person who discovers your content. Otherwise, you should just have one channel.
So, now that we understand the strategy, I want to show you how we've actually implemented this into our business. So, on our first channel, I made this video right here. If I started a YouTube channel in 2026, I'd do this or this one. How regular people are blowing up on YouTube in 2026. Now, if you look at the title of those videos, the whole point was to kind of go broad. People who are starting YouTube or people who think they're regular people, they are interested in an opportunity to get into YouTube. [music] And specifically, I was trying to reach business owners and entrepreneurs who didn't have a YouTube channel yet, but they wanted to start making one. And naturally, because YouTube is a free platform and there's mostly beginners on the platform. This is what I've discovered from, [music] you know, being on the platform for 7 years. Most people are beginners. This video got 130,000 views in just 30 days, and it did pretty good for the channel.
Now, views are cool and all, but that's not super useful if you're running a business. [music] What I was more interested in was how long did people watch that video? And you can think of it this way. If people are going to watch your video all the way to the end, the ones who get to the end are the ones who are a bit more serious, who like you more, or are looking for a deeper [music] way to work with you. And what I did at the end of that video was actually the reason why this other video generated so much more revenue for my business. All I did was tell people, hey, if you enjoyed this video, you'll probably really like this other video that I made where I go way deeper into the actual systems and processes I use to help you implement this into your channel. And the people who made it to the end, who were curious and actually wanted to take that next step, instantly wanted to watch that video, right? And that video was a much deeper dive. It went way more specific. People probably watched it, saved it, re-watched some of it, and eventually had no choice but to book a call with my team to see how they can work with us. The smartest B2B businesses are using this strategy to attract higher quality clients and get them bought into the ecosystem every single month.
Now, I'll be honest, creating multiple YouTube channels for your business isn't really a revolutionary idea, but there have been some changes to YouTube in the past year or so that make this an opportunity that you must get onto right now if you're a business owner and you want to grow on YouTube. And so, now I want to give you three really practical ways to implement this two channel strategy into your business based on what I learned from the geniuses over on Hormosy's team and how it's working right now.
The first one I learned from looking at the very first video that Hermoszie posted on his Mormozy channel. Not the fact that it was just like 30 seconds long. The fact that he also collab posted that video with his main channel. What he's doing right here is letting people know and signaling that, hey, if you like my main content, [music] you might like this second channel here where I go a lot deeper and share behind the scenes stuff about how we operate and what we do. And his super fans, people who love him to death are going to follow along and watch his other channel. And I'm pretty sure what he's trying to do here is have someone's whole home feed just [music] filled with Hormosi, Mormozy, Leila La Hormosi, Acquisition.com, and School Games. A whole bunch of videos just filling up their entire homepage of YouTube every time they open it up. And the cool thing is if your subscribers don't really care to subscribe to that new channel, they don't have to. And it's good. You actually don't want them to. You only want the true diehard fans who want to go deeper with you actually on that small channel. Now, this obviously only works if your main channel has more subscribers that you can actually drive traffic to. But either way, it's a really smart way to launch your channel.
Now, I want to make something very clear here before you pull your hair out and think that this channel is not working just because it's not getting views because from a business perspective, when you see a channel that gets like 200 views a [music] video or 500 views a video or something, you almost instinctively register it as a loss, [music] as a failure. But that's not the point of the second channel. And if you measure those things, you're going to lose all the benefits that it could give you. You need to measure [music] the channels based on the metric that actually matters for them.
Or Mosie also not surprisingly has a [music] different way that he's measuring success of his more mosy channel than his main channel. He says the smarter metric to measure instead of just overall viewership or subscriber growth is [music] revenue per view. And that's actually something you're not going to see in your YouTube studio in your dashboard. You have to calculate it manually or using other different tools that you have at your disposal like Google Analytics or any kind of attribution software where you can measure are these videos actually generating conversions in terms of emails, opt-ins or sales themselves. And from that you can reverse engineer how much revenue did a piece of content [music] actually generate for me and divide that by the number of views. That number tells you how much money each view is actually worth on your main channel and your small channel. And you should be able to tell there might be a big difference. For example, our main channel and the most viral video on our channel got 7.7 million [music] views and it generated $13,000. On our newer smaller channel, Increator Company, this video got 20,000 views and brought in over [music] 100K. Doing the math there, which one actually was better for my business? The second one.
Now, you might be thinking, "Oh jeez, why don't I only make content on the second channel?" Remember, they have to understand that both of these channels work together. [music] The only reason that my second channel generated that much revenue is because we had proof on our first channel that we knew how to grow a business. But it also allowed people to learn more about our business and get there. And now this is important because if you are a business owner, you have your own offers, your own products, and your own services, then in addition to getting revenue from AdSense, [music] which YouTube does for you, you'd be pretty dumb not to also market your own products. People sometimes forget that YouTube [music] is itself one of the best marketing tools of all the social platforms. There have been several studies showing how YouTube itself as a platform tends to drive higher conversions and build more trust. Alex also explains this in one of his videos like this. Our views are down should mean nothing to you. And also conversely, our views are up should also mean nothing to you. If you are making more content and it's serving a specific avatar, then it will get shown to them. And if it's good, they will buy. >>
Now, you might think that the point of collabing with your bigger channel is to get more subscribers to your small channel. And I would say that's actually not the reason why. It doesn't really matter how many subscribers your your second channel has because your first channel is doing that social proof and credibility for you. The second one is really just designed for conversions. Which actually brings me to the second big insight [music] I got from Hormosi. And it's the way that you can really deeply integrate this second channel into your sales process. I have been really deep in the trenches learning sales which has kind of been like one of the highlights of my year. And I started to notice a pattern. The people who I speak to on discovery calls who have never watched any of my YouTube videos from any of my channels almost never close. Now, that might all just be because I suck at sales. I've been only doing it for a few months. But there was another interesting thing. Almost everyone who had watched multiple of my videos before or already knew me before they hopped on a call with me were much more likely to close. And I can even pull up some numbers here. My show rate for people who have seen some of my videos, which I've been tracking, is like 84%. which is kind of absurd versus people who haven't seen me before. And so I thought to myself, what if there was a way I can almost guarantee that people would watch my videos before a sales call? And I was like, wait, I can actually totally do that. And so what I started doing is sending my prospects different videos from my small channel that were deeper dives, that were case studies that went deeper into the problems and the stuff that they were experiencing. and they got to then on their own watch that video, see that I had a YouTube channel, see that I had another YouTube channel, and then just go down this content binge of all my content before they actually got to a call. Personally, I don't know Alex Hormosi is doing this in a sales process. And to be honest, he probably doesn't need to because that guy is pumping out hundreds and hundreds of content pieces every single day on multiple platforms. I run a small team. We're not distributing that crazy right now. And so the way that we can kind of engineer that for ourselves is just sending people videos in our sales process because I can't be everywhere all at once like that guy. He's a machine. He's got like 30 people on his team. So if you're at that stage where you can mass produce content that's actually good like that, then go at it. But otherwise, this is the process that I found to work really well. And so from doing that, I started to to really understand why YouTube is like the perfect platform for business owners. You could still make use of your YouTube channel, sending people videos, posting longer videos, getting content out there, and it has nothing to do with the YouTube algorithm. It has nothing to do with trying to go viral and get views. What you should basically be doing as a business owner is using your second channel as a sales enablement asset.
And that actually segues perfectly into the third thing that I learned from Hormosi, which is probably the question you have on your mind right now. What content are you actually posting on your second channel? And to understand that, let's just take a look at Alex Hormozy's Morosy channel. Looking through all these thumbnails, they're not really highly produced. [music] The titles are kind of vague and abstract, not really like clickbaity at all. And the videos are mostly short. And just looking through and dissecting that channel, I noticed three things [music] that he's doing in that content strategy. Number one, volume. He's posting almost daily, sometimes [music] twice daily on that channel to basically flood the homepage for people who really like you with more and more content. The second thing that he does, which [music] is kind of genius, all of the content is positioned in a way that he is interacting with [music] a current or potential client. You know, the people who want to work with you are probably like, "Oh, does this guy actually know what he's doing or is he just like another internet hack?" And so posting content where you're teaching, where you're working with someone or you're answering people's problems, it gives people on the outside kind of a glimpse behind [music] the scenes like how are you actually working with people? What are your methods for answering problems? and what is it [music] actually like to be someone in your circle or one of your clients? And you can kind of see Horoszi doing the same thing with his main channel and [music] his more mosy smaller channel that he just started into September. I think right now we are kind of in like this this [music] trust recession where AI slop is rising and flooding everyone's feeds with this [music] fake news and stuff like that. We don't really know what's real or what's not real anymore. And so the more evidence you [music] can give that you are a legit business, that you work with real people, you solve real problems, and you also have kind of a fun and enjoyable vibe, people really resonate with that, and that's what's going to get people sold on wanting to work with you. I can't tell you how many sales calls I've been on where people are like, "I just really like the vibe of your videos. I like how casual it is. I like how you're not trying to overly script anything. You're not being fake." And that really comes through because that's just who we are. And so it's really important to capture what your interactions are with like your clients. And if it's bad vibes, then well, you have a really good project to work on for the next 6 months or so to improve your customer service and your relationships with your customers, right? And the third thing that I noticed in most of the Morosy videos that he [music] does more so than most of the videos on his main channel, he just fills them up with CTAs or we call to actions. He's just telling people, hey, if you want to work with us, book a call or if you want to work with us, check out the links in the description below. So almost all of these like short snippets of videos that people are consuming, getting value from, he's also telling them in all of those videos and reminding them, if you want more help, book a call. If you want more help, book a call. If you want more help, check the link in the description. It's so like unapologetically salesy. But the thing is, only the people who want to be sold to are actually watching these videos because they're trickling in [music] from his big channel. So it doesn't really feel like sleazy or scammy at all. And you don't see people in the comments saying, "Oh, you're a sellout for trying to sell so much." Because that's the whole purpose of this channel. That's why in this video, kind of breaking the fourth wall, I mentioned already a few CTAs in this video itself. If you want to work with us, check [music] the links in the description below. We're opening some spots to work one-on-one with founders to build brands on YouTube and get more leads and sales for their business.
I think that the founders who are going to win on YouTube in 2026 aren't necessarily the biggest creators, but they're definitely the ones who have the most dialed in sales processes, and YouTube is just one of the best tools to get there. And honestly, the timing has like never been better. Right now, if you have the bandwidth to do it, consider starting a second channel. A lot of people haven't caught on to this this new trend yet, this new thing yet. And I hope that these strategies that I share in this video are [music] going to be of some use to you. But if you're not quite ready for that because you're still figuring out how do I make my first channel more successful first and get traction and views and sales over there, then definitely check out this video right here. [music] We break down the exact strategy to start building momentum on YouTube, your business. Check that.