How to Build A Profitable Linkedin Personal Brand (in 14 Days)

Imagine you're looking at your calendar right now, and it's literally empty. No calls, no meetings, nothing happening. Pretty depressing, right? Now, what if tomorrow morning you woke up, and your calendar was absolutely packed? I'm talking booked meetings with new leads hitting your inbox, payments rolling in—and all from LinkedIn. How much better would your life be?

Now, the good news is I'm going to show you exactly how you can do this by building your personal brand on LinkedIn. This is literally the video I wish someone gave me when I was starting from zero. It would have saved me so much—months of frustration and wasted effort trying to figure it out all by myself. And here's the best part: you don't even need to be creative. You don't need to be good at writing, and you don't even need to come up with your own original ideas. Honestly, you don't even need any experience, especially now that we are entering the era of AI.

You want to make sure you watch this video until the end because LinkedIn, right now, is one of the most powerful platforms for signing serious clients. I've had some of my clients use this system I'm about to show you to sign multiple high-ticket clients in a matter of weeks, starting from zero after working with me. And I'm going to be handing you the exact same strategy you can steal to flood your calendar in the next 14 days.

Now, diving right into it, the first step you need to do in order to build a profitable personal brand on LinkedIn is actually building a magnetic profile. The way I think about it is this: LinkedIn is essentially a place where people connect, and your LinkedIn profile is essentially your landing page. So, depending on what you want to do—and for the most part, we all want to generate more leads and make more money, right?—when people decide whether or not they want to have a conversation with you in a DM, talk to you on the phone, get on a call, whatever the case is, they're going to check out your profile first, right? And when you go on someone's profile, you really only have, I would say, 5 to 15 seconds to kind of pass the "legit check." So, if your profile is not looking good, it's not clear, your profile picture, you know, doesn't look that great, and it's not really clear how you provide value, you shouldn't expect anyone to even respond to your messages because you didn't pass the legit check.

So the goal of your LinkedIn profile is really to do a couple of things: to maximize your connection requests—meaning when you reach out to people, what is the chance they're going to accept your connection request?—number two, maximize the amount of people that view your profile and also follow you on LinkedIn so that you can actually DM them and start a conversation; and number three, really just pass that legit check that I was talking about.

If you're watching this, you are probably trying to generate qualified leads through social media like LinkedIn. I get it. With so many platforms out there, it could be super overwhelming to know exactly where to focus your efforts. And I've got something that will save you hours of research, and I suggest taking a look at HubSpot's guide to 51 tips for social selling on LinkedIn and beyond. I've actually put the link in the description for you to download it for free.

Now, this guide is going to be a comprehensive resource that will transform how you connect with your prospects online. This will also help you build relationships that actually convert into sales instead of just collecting connections. Inside, you'll find actionable strategies for optimizing your LinkedIn profile, using Sales Navigator effectively, and even expanding your social selling efforts onto platforms like Instagram and TikTok. It also includes some expert insights from top social selling professionals who share their proven tactics. My personal favorite part of this resource is going to be the improving your social selling index score on LinkedIn, which shows you exactly how to measure and improve your social selling effectiveness through establishing your professional brand, finding the right people, engaging with insights, and building relationships. Now, this resource was made possible by HubSpot, who's sponsoring today's video. Thanks!

Now, to kind of dive deeper in the goals for LinkedIn, right, you're either going to do one of two things: it's either outbound or inbound. Outbound is essentially when you are reaching out to people that don't know who you are, right? So you might be connecting with them cold, sending them a cold message, and they're going to be like, "Who is this person? What what do they want? Is this a sales call?" And so you're kind of reaching out to people in a way you are hunting.

Now, the other strategy you can also use is inbound. Inbound is essentially when you're creating content, and people find it on LinkedIn, and then they come and visit your profile. They might be like, "Ah, I I like that insight he posted. Let me just follow him. Let me send them a connection request." And then from there, you can actually reach out to them, and they're much more warmer, right? And this is what we call inbound-led outbound, meaning they do some kind of action or engage with your content—whether it's liking your content, commenting, following you—and then from there you have to step up and start a conversation with them.

For me personally, I really like the inbound-led outbound strategy because, you know, we create a lot of content on YouTube, we create a lot of content on all platforms essentially, because there are hundreds of thousands of people that find me online. All we have to do is start conversations with people who are qualified, which makes the process a lot more easier. So this is the power of a personal brand: where if you didn't have one, you're going to have to reach out to people cold, which is okay in the beginning, or if you want to just scale and use that strategy. But if you have a strong personal brand and hundreds of thousands of people are listening to your content and reading your content, then it's a lot more easier when everybody's warm.

So what are the key elements when it comes to building this magnetic profile? The first thing is obviously going to be a profile picture and a header that is very clear and value-driven. The second is having some kind of about or origin story or some kind of story that explains what exactly you do to compel them to have some kind of call to action, like connect with you. And the last part is having a featured page and content to showcase the knowledge that you have.

So let's go ahead and use my profile as an example so that you guys can get some inspiration and do it for yourselves. All right, so we are on my personal profile, right? So first thing is going to be the profile picture. I use the same profile picture for Instagram, YouTube, LinkedIn, TikTok—they're all the same. And why? Because I want people to recognize me very quickly, right? So as long as it's a clear picture—this is just me; someone took it outside for me—you can also replace the background with a solid color as well, as long as it's clear, that's okay. Don't be using random pictures of you, yeah, in a group setting, and you just like cut out a little circle and put yourself there—that's kind of weird, right? Just make sure it's a clear picture that's, you know, flattering and attractive. You want to be as attractive as possible because, whether you know people want to admit it or not, we all judge each other based on the way we look. So try to put your best foot forward.

Now let's go ahead and go to the header, right? So basically, you have your name here, then your header. So the profile picture and the header are going to be the most important because when you are, you know, scrolling on the feed, this is what you see. So let's say we go on my feed, for example, you're going to see the person's name, the profile picture, and their header on like what they do, right? So this is off the bat what people see and whether or not they're going to click on your profile. Now, for me, I like to just have it value-driven, right? So it doesn't say like, oh, you know, like I'm trying to sell Founder X. I say, "Helping founders build their personal brand and monetize their skills, knowledge, and experience," you know? So who would want to connect with me? Basically, founders, entrepreneurs who are trying to build their personal brand, people who have a nine-to-five and they aspire to build their personal brand—these are the people that I want to connect with, and it's very clear on how I bring value because I'm just saying I'm going to help you make money with your personal brand, right? That's just essentially what I'm doing. So whatever it is that you're selling, make it as crystal clear as possible so that when someone looks at it, they're not confused on what you do.

Now, the next part people are going to see is the call to action. Some people have "Book a call" here. For me, I have a free training page. So what I want people to do is go on my profile, click on this link, which goes to this page, and essentially what they're able to do is sign up for a free training. When they click this, a form is going to pop up, and then they can fill this out and get the free training. Now, the next step after this is actually getting them to book a call on my calendar, uh, assuming that they like the training and they want to build their personal brands, right? So if you want that training, make sure to check out that website in order for you to check it out. Now, if they scroll down on my landing page, you can see all these "Apply here" buttons, right? So not only do I have this free training to capture someone's email, their contact, their uh, phone information so I can text them, uh, they can just directly book a call with me and my team, right? So they check it out, they're like, "Okay, pretty cool, apply here." And then this page pops up where they're going to be able to book a time to talk on my calendar or my team's calendar, right? Now, for most people, if you're watching this and you're starting out, it's okay to just have your calendar link. You don't have to have a fancy website. It can literally be your Calendly link, just raw like that, right? Not even on your own domain—that's totally okay. Because when I even started selling Founder X, I didn't even have a website. I literally sold it with a Calendly link, and for the most part, that's okay with people because you want to think of it like this: your LinkedIn profile is your landing page, so the website, like I have it, it's not necessary in order for you to close deals. Just remember that.

Now, the next part is going to be the about page, right? So for me, because I'm selling more B2C, I'm selling to individuals, regular people, and sometimes small business owners that want to build a personal brand, it's more story-driven, right? So what I like to do is I tell my story to build credibility because I need people to believe in me and my vehicle—in order for them to want to book a call—and my vehicle meaning the idea of building a personal brand to make money. So I'll be like, "I made six figures my first year in tech sales, but I wasn't happy," so I go into this whole story of why and how I started building an online business and my YouTube channel. Then I go into some accolades, some accomplishments, which is over around like 300,000 YouTube subscribers right now, uh, six-figure businesses, um, 170,000 paying students, you know, total of all my, you know, paid programs, uh, so a lot of call to actions, right? I also include a link to my school community because I already included my website over here, so just in case they want to check that out, and then my YouTube, and that's pretty much it. So the main thing is passing that legit check. So I'm showing people like, "Hey, I have credibility. I built a YouTube following to 300,000 subs. I can show you how to do the same and make money." If they go on my YouTube channel and they they're like, "Oh, he's got a lot of subscribers," then the story becomes a more believable, and then they eventually book a call. Now, from there, all I'm really doing is putting the link to my website here and then my content. So for the content, for the most part, the shelf life of each piece of content, it's not that high, so meaning that when you're posting something, it gets like 100 likes, right? Once you post it a day later, 2 days later, it's not going to get that much impressions anymore, so it kind of like comes up, then it dies, comes up, and it dies. So you have to keep posting every single day, which is what I essentially do, right? But from the perspective of a prospect, they're just going to go to your post, and they're just going to scroll down a bit and just be like, "Oh, okay." Like that's his studio, which is where I'm filming this now. He's putting out really good content, and that's pretty much it. They're only going to look at it maybe for like 30 seconds for you—for them—to decide if you're legit or not, and then from there they're going to decide if they're going to want to book a time to talk on your calendar.

And the last thing I'll mention is going to be the banner. So I've tried different stuff. I've tried putting what I do—like helping founders monetize their skills, knowledge, and experience, right?—and now I just wish it to inspire others. Does it really matter? Not really. From my experience, yeah, you can have more clarity in what you do here for sure, and just being like, "Hey, I help founders do XYZ by doing this thing in my unique method," right? That also works, but does it actually matter that much? Not really. I've seen people with big followings that have like barely anything here; it's just like, you know, like a pretty banner and with no text, and they still get, you know, hundreds of thousands of followers, right? So it's not necessary, but it does help if you have clarity. But I would say the highest—if you're looking at that 80/20 of where you should put your energy—it's your profile picture, kind of what you do, whatever your call to action here, and your about page, right? And post one piece of content a day, and that's pretty much it.

Now, if you're somebody who is serious about launching, growing, and monetizing your personal brand, you definitely want to check out founderx.net, which is going to be our premier program helping people do exactly that. I've personally sat down and helped people in a coaching capacity start their personal brand from zero to signing their first high-ticket clients literally within 8 days of working with me, and I've done this multiple times for multiple people in different industries. So if you're someone who has a nine-to-five or maybe you already have a business and you want to get your name out there and start making more money by signing on more clients and generating more leads, check out Founder X. We have a free training to show you exactly how the program works and exactly what you're going to get. But also, if you want to skip the line, you can actually book a call directly with me and my team so we can like walk you through the strategies that you can take. Now, the calls are free, and really it's just a strategy session to map out what the possibility is if we did work together, and then from there you can decide if it's going to be a fit for you. founderx.net is going to be the place to go. There's a link in the description as well, and I will see you on the other side.

Now, speaking of posting one piece of content a day, we're now going to move into the next section, which is building your content machine. The secret to actually building a powerful personal brand, whether it's on YouTube or LinkedIn or any other platform, is not that you're commenting on every single trend that's happening; it's all about saying the same four things in a hundred different ways. So if you look at my content pillars, for example—and content pillars are essentially the things that you typically talk about or want to be known for—there are really four things I focus on these days. It's going to be sales, lead generation, personal branding, and freedom—traveling, being a digital nomad, living in Asia, which is where I'm filming this video. Now, you'll notice if you scroll on my content on YouTube or LinkedIn, it's usually the same topics over and over. Once in a while, I'll try a different spin, a different angle, and I talk about something outside of my pillars just to test the waters to see if that could be a potential angle. But I would say 80% or more of the time, it's going to be these four pillars. And why is that? It's because I know that these pillars are things that the majority of people need: every business owner, every nine-to-five employee that wants to become a business owner, they need to sell, they need to generate leads, they need to have an offer, they need to, you know, build a personal brand to get attention, and they also want freedom. Who doesn't want that? So because these are the core things that I've identified that my core audience wants, I'm kind of attracting that tribe to me by talking about the same thing over and over. So when, you know, somebody watches my content and they talk about me to their friend, they're going to say, "Oh, you got to check out this Patrick guy. He he used to work in tech sales, and now he's like living in Asia doing this online business thing and coaching, um, you should check him out, he's on YouTube," right? So make it very clear and easy for someone to easily recommend you. And I would say the power of controlling narrative, especially in PR, is when you're able to control what people say about you to their friend—that's like the ultimate form of, I wouldn't say control, but, you know, creating public perception. And then if you get the right public perception in the world and it goes viral and it spreads and there's lots of word of mouth, then you will get people coming to you.

Now, the most important factor of succeeding in this, especially when it comes to creating content, is: yes, be known for talking about specific things like sales, lead generation, personal branding, but you need to weave stories into it. You need to tell your story and how you're doing it, what's your journey, how are you helping clients differently than anybody else? Because I've learned from personal experience that your stories will convert better than anything else. So when, you know, I'm creating content, especially on YouTube and LinkedIn, right, most people when they book a call, they're not going to remember the how-to tips, right? "Top 10 tips to sell anything"—yeah, they watch it and they get views, but these are the things that are helpful but not memorable. What's actually more memorable is when people remember that I quit my six-figure tech sales job in order to move to Asia and build an online business. That's something that's memorable, and that's something that gets someone over the edge to book a call. And then when they're on the call, whether they're talking to me or my team, those are the stories that they remember, right? And the reason why people buy is because they eventually start thinking like, "Oh, like I'm working a nine-to-five, I want to do my own thing, but I'm a little lost. I want to do what Patrick's doing." So when you're creating your content, you want to think of it like this: your fans and your audience that you attract, they also want to be like you, and that is the key—they want to be like you. So if you're not showcasing things or telling stories in a specific way that people aspire to become like, you're not going to get any views. So a lot of times when people create content and they're not really getting much traction and they wonder, "Well, how come my post only gets like two likes?" And when I look at their content, it's because nobody wants to be like you. The pictures that you're showing doesn't, you know, show a lifestyle that people want to emulate; the things that you're talking about are too generic, and they don't, you know, it doesn't really stand out. So that's why most people fail when it comes to creating content. But if you have a unique perspective and you've done things that people respect that are actually difficult and you like conquered, you know, challenges that people also have struggled conquering, they will naturally gravitate to the stuff that you're saying. So the best way to actually create really interesting content is just to be a very interesting person.

Now, for those who struggle with content ideas, I'm going to show you how you can come up with infinite content ideas, and I'm going to show you exactly how I do it, and it may be very obvious but unexpected. So it's very intimidating to start from a blank sheet of paper when it comes to creating content. So let me show you how to never run out of content ideas. And the key here is really stealing like an artist. So what does it mean to steal like an artist? Well, the first thing is you want to find outliers worth stealing, meaning you want to go on other people's profiles, and you want to see which pieces of content are performing the best recently—okay, not over the past five years, but recently, like in the same month—and then from there you're like, okay, like this one's got like 10x engagement than the regular videos or content, so let's like take a look at that, let's dissect it: why is it working? Why is it working for this particular market? And then when you're dissecting the pieces of content, you want to spend 70% of your time dissecting the packaging—that's the images they use for the LinkedIn post, the copy, the framing of the first sentence, uh, the packaging, the content strategy around why this piece of content works, not necessarily what's inside the content quite yet; it's the shell on the outside, it's the sizzle, not the steak. And then from there, once you understand what a good piece of content is and you dissect it, you want to take that, copy and paste it into AI, but then add your stories and your personalities into it to create something entirely new.

So let me give you an example of how I would do that. Um, if I were, let's say, copying myself, right? So let's say we're on my profile. How do I find the outliers? Well, I personally use this tool called Taplio, and you can use the free version of it, right? And what happens when you get this Chrome extension is it's going to give you the a person's best-performing posts when you go on their profile. So I'll use myself as an example. So you see like these are my better-performing posts in terms of likes—that's how they engage with it, right? So what you want to do is you want to look at, uh, how many likes it got and also when. So you know this was in November 2024, so maybe it may not be as relevant in 2025, so you want to scroll through and you want to find, okay, like what are the best posts that Patrick posted in the last 3 months, and let's take that for example, right? So but for, you know, speed in this video, let's say you wanted to copy this post. You're like, "Okay, like this is pretty sick." So you press this button, "Copy to clipboard," right? So I'm going to copy and paste the the post here, right? And then I'm going to go up here, and I'm going to put in a prompt. Okay. Now, if you read this post, you know what is it about? It's how I quit my six-figure tech sales job, you know, sold everything, moved to Thailand, and basically started an online business, right? So if you're like, "Okay, like I really like this story, but I want to do it for my personal niche." So basically what I'm going to say to ChatGPT, which is what I'm using: "You are an expert LinkedIn copywriter who has uh, grown in ghost-written content for the largest LinkedIn accounts on LinkedIn in 2025 and has sold multiple hundred-million-dollar companies. Write me a viral LinkedIn post in a similar style to Patrick Deng's uh, most popular post, which I will copy and paste here." So I copy and paste it, but change the topic a bit, so I talk more about how I quit my six-figure textile job, became a digital nomad. So I'm kind of just using the same story, right?

So, if you were to switch it up, you would say, "How I quit my project management job at Google in order to build an online business, or whatever your situation is, right?" And then you put in your goals of what you want this post to do. I want to inspire people to think about if they should do, uh, the same thing, take the same risk, with a goal of them following or viewing my content so I can start a DM conversation. Right? So, how you kind of prompt AI is you tell it who it is, you tell it the goal, you tell it the reference, and then you tell, you know, you make sure like the goal of what you want that piece of content to do is clear, and then you just put in the post. Right? So let's go ahead and see what it spits. So, here's your viral LinkedIn post. And then, you know, I quit my six-figure text job, sold everything I own, I booked the one-way ticket to Asia. So, it pretty much rewrote the post, uh, in a different way and then added some like new things that I didn't even mention. Right? Waiting for PTO to actually enjoy my time, which is pretty relevant for anyone who has a 9-to-5 job. Right? Pay time off. You know, I kept asking myself, is this really it? Am I supposed to work 40 years and retire? So, it's actually not a bad post, and it does use the same, you know, copywriting and vibe and style of my original post. Right? So, with that, you can literally just, you know, look at this, edit it, and be like, okay, like if it's too long, tell it, tell AI to write it again, but make it shorter, and that's all it really takes to write good copy.

And so, once you do this and you add a picture to it, right? So what you want to do is you want to get your post, then you want to find a picture that's relevant to the post. Right? So, for me, I use a lot of lifestyle pictures, like, uh, me at the gym, me, you know, just holding an iPad in the forest or whatever this is. Right? Me in the office. So, I mean, trying different stuff, and you know, all these photos are actually staged, meaning that I had somebody take a photo of me, I had someone go to the gym with me to get these gym pictures. So, you know, this one I took, you know, right before, you know, coaching session for Founder X. So, I personally find tens to work really well for me is anything that shows like lifestyle, like traveling, right? Because I help people, you know, essentially unlock freedom, so that's my particular niche. Any pictures of me pretending to work, holding an iPad, computer, pretending to, you know, talk in front of a camera, or someone just snaps it candidly, that works really well for me as well. And you can also ask LinkedIn, too, like, "Do you think this photo, you know, matches the vibe of the post that you wrote?" And then it will give you recommendations on what you need to change. And then, from there, all you have to do is post it, put a picture there, and just keep posting every single day, uh, one time per day.

Now, a lot of people ask me, should you post two times per day, three times a day versus one time per day? Now, from my personal experience and my research in watching other people who have big followings on LinkedIn, one time a day is the way to go. Because if you post two or three, then what happens is the algorithm doesn't push your content to as many people. So, that one post per day is the sweet spot that I found, and I've been doing it, you know, pretty consistently for quite a while now. And if you look at other people, um, and how their frequency is, it's typically, uh, one per day. Some people post more if they have a really big following and it works, but I find for most people, especially if you're starting, one per day is fine. And now, how I would batch the work is you want to write, let's say, seven pieces of content in one day, schedule them out using LinkedIn's native scheduling feature. That would be like if you put in the post, right? You can press this button here, you can schedule later, and I would schedule, you know, one post a day with all the pictures or video if you have video in it as well, and then, you know, basically do it once a week and then just run it.

Right? Now, there's a pretty powerful quote I want to share with you by Yoji Yamamoto, who is a one of the legendary Japanese designers. Right? And he basically had this quote where he said, "You need to copy, copy, copy, and through that process of copying other people, you learn what's good, and then you will find yourself." So, it's okay to copy styles, copy different ways of people doing, you won't even know what you're doing, but over time, every single time you do it, you're going to get better and better and better, and then there will be a point where you're like, "Ah, I understand what a good LinkedIn post is; I understand why this piece of content hits." And then, from there, you can start innovating and combining different styles together to create something that is uniquely your own. But in the beginning, just understand it's okay to copy; no one's going to even say anything; it's not a big deal; and no one's even like looking at your content anyways, as long as you're not blatantly copying, copying things word for word, it's fair game.

Now, here's a bonus tip for you: if you are struggling when it comes to getting more reach for your content, so when you're posting content, you know, if it's good, people will like it, they'll comment and things like that, but sometimes it takes a while before the ball gets rolling. So, you want to make sure you just do it consistently, you know, month after month, right? In order to build a following. Now, on top of that, if you're not getting much impressions yet, you want to actually make a list of all the creators who create content in your niche, and every time they post, right, have a notification on and leave the first comment. So, if you see that, oh, you know, Patrick posts at this time every single day, every time he posts, um, you know, something, I'm going to comment on his post, leaving an insightful message, and I'm going to convince people to check me out. So, this is an example of being a reply guy, right? Literally just replying to all the big creators, and what happens is if your comment is interesting, all the people that look at my content are also going to look in my comments and see you, and if you're saying something that is of value or of interest to somebody, they will like your stuff, they will look at your profile, and that's how you build a following over time.

Now, it is kind of a grindy, you know, it's kind of like you might think of it as menial work, but that's what it takes in order for you to build a following. Okay, if you don't want to do it, do not complain if nobody sees your stuff, because you want to be doing the actions every single day in order to get as much exposure as possible. Now, the next piece of the puzzle when it comes to actually being profitable with this whole strategy is turning views into conversations. So, the way we do it over at Founder X is that we create content, and then we turn those views into DM conversations. Why do we choose this? Is because we know that when we connect with somebody on LinkedIn and have a conversation with them, we can basically look for pain points that they have. So, the pain points I know that most of my clients have is that they want to build a personal brand, they don't know how to create content, they don't know how to sell, they don't know how to generate leads, but they are good at something, they have some kind of skills, they have knowledge, they have experience, they want to be a coach or consultant or maybe create their own online course, but they just don't know how to package it and sell it. And because I know that majority of my audience has the same problem, we can basically ask the same questions to most people, and it typically will work.

There's a couple of things we look at: we look at our followers who recently followed us, profile views who checked out my profile, and also if they watched my YouTube video and checked out my profile, this also counts, and also connection requests who have recently connected with me. So, let's get into LinkedIn to show you how we actually do it. What we do is we first look at followers. Right? So, every day there going to be new people following me based on the content I put out. Anybody who is interesting or maybe someone I want to reach out to, I'll basically go on their profile, send them a connection request. Right? So, I'll go here, more, send a connection request, connect with this person, and then I will send them a DM once they accept. Uh, in this process, when I connect, I typically don't add a note because we found that when I do add a note, the response rate is significantly lower. So, I like to just send a connection request without a note. Once they accept, then I basically start the sales conversation, which I will show you in a second.

Now, the next way we find people is going to be people that viewed your profile. So, this one, these require Sales Navigator, right? So, it does cost money per month. So, every day there are going to be people viewing my profile. Right? Now, if we go in the past 28 days, what's going to happen is you're going to see 2,500 people landed on my profile. Some of them came from, you know, seeing my content on LinkedIn, some of them came from YouTube if I say, "Hey, you know, check out my profile," which you guys definitely should, and then if someone's interesting, I'll send up a DM. Right? So, let's say this person is interesting to me, maybe they want to start their own business or their own personal brand. Right? I'll go here, you know, it seems like I'm already connected with them, so maybe you, we already sent them a message, and that's pretty much all it is. So, basically, you want to check this every single day because these are all your leads. And the crazy part is if they touch your profile and they look at it, you know exactly who they are, and you can send them a connection request, and typically you're only going to want to send like 40 connection requests a day, and you don't send it to everybody, you only send it to people you want to talk to. And the last piece of it is people that connected with you. Okay? So, if you go to my network, you're going to see all the people that sent you a connection request. So, same deal here, if somebody looks like they would be a good fit to be in the Founder X program, I will accept their connection request, and I will send them a DM once I accept. I can message them right away because they're the ones that did inbound, right? They're the ones that, uh, connected with me. So, essentially, you can accept about, I would say, like 50 to 100 people without raising any flags with LinkedIn. So, if you're optimizing to the max, right, you're doing, let's say, 40 to 50 outbound or inbound, le, outbound, somebody gives your profile, you send them a connection request, and then you can accept, um, you know, 50 to 100 inbound. Right? So, if you're really maxing out, that's like 100 to 150 people a day. Now, most people don't even get there, and we don't even get there every single day, right? A lot of times it's much less, so, but that's basically the pushing it to the limit, which most people don't get to unless you're getting like crazy followers on LinkedIn. So, and that's essentially how we do it, you know, with this process, we're able to have a lot of DM conversations, a percentage of that we know will book into calls, and the percentage of that or join the program, which generates revenue.

So, for your business and what you're doing, you want to do the exact same strategy, which is optimize your profile, create content, check these things I just showed you to see who's engaging with it, send them a DM, and on top of that, you know, you want to also do outbound, which I've covered in my other LinkedIn videos, which you can check out on my channel. And for the DM, for let's say an inbound, led outbound strategy, let me give you my secret sauce. This is the one we are actively using today, and it absolutely does work in booking meetings. So, we write all these messages manually. How we do it is we go on the person's profile, we check them out, see some kind of interesting detail or fact about what they're doing, where they work, and then we put it into the first message. So, it'll be like, "Hey John, great connecting with you here. I saw that you were, uh, you know, account executive over at this startup. Right? That's pretty cool, man. Anyways, just curious, what brought you to connect? Are you here for the business content or are you looking to build your personal brand and business?" So, most people would be like, "Oh, yeah, you know, I saw your content on YouTube or something like that," and, um, I was thinking about starting a personal brand, but I'm a little lost. And so, we start the conversation, and in that conversation, in about two to five messages, I kind of understand their pains, and then my call to action will be, "Hey, you know, you know what, like, you know, based on what you're saying, I think I might be able to help you. How about we just jump on a call to see if it makes sense to work together?" And a lot of times they'll be like, "Yep, sounds good." Then I send my calendar link, they book a time, they talk to me or my team, and then we close them. And if they don't respond, and you know, let's say they, you know, missed the first message, it's easy to follow up. All you have to do is just rephrase what you just said without like, you want to make it as short as possible, right? So, I'll be like, "Hey John, just checking in to see if it still makes sense to talk about how we might be able to help you build your personal brand." That's it. And then they'll be like, "Oh, shoot, I forgot to respond." Yeah, yeah, and then you stop the conversation, or you can just put John, question mark. You know, sometimes they just need a little nudge and reminder to respond. But what ends up happening is they always scroll to the first message to see what you were talking about, and if it's relevant, they will respond. You don't need to write full paragraphs and essays for every, uh, follow-up. I typically keep those very short, one-sentence pieces. And so, that's pretty much the plan. So, in like the next 30 days, let's say, you know, optimize your profile, make content every day, DM people every day, and from there, that's really all it is. And if you do that, you know, every day for the next like few months, you're definitely going to get clients. Right? Um, if you're reaching out to people every day, making good content every day, I don't see why not.