Transcription
All right, this is amazing. I put together an hour of full SEO Claude training and workflows. The best stuff that I have found over the last couple of months to substantially grow your traffic, your rank, your efficiency, your automation. There are five trainings inside here. 6 hours worth of content condensed down into an hour of pure value. Everything you need is inside. Let's go.
All right. Unlimited backlinks with one button. Let's go. You can get back links like this website is doing. I'm going to show you this exact strategy. Uh, almost 18,000 uh in back links. Uh, this one's 48,000. Uh, this one's uh 12,000. Not to mention the traffic that these websites are getting. So this is going to be twofold. How to get a lot of backlinks and then in return it's going to help you get a lot of traffic.
I'm going to show you two ways. First way I build a Claude prompt. That's awesome. That's going to help you get back back links. The second way is using a platform that I use and it's literally one button that's automating back automating your back links. So both ways are really effective. Uh, I'm going to show you both.
So the first one is the Claude prompt. So we're going to dive in and do this in Claude real time so that you can see how this works. So if you type prompt below, I will share this file with you to build out this backlinks workflow in Claude. But once you have it, once you have it uh built out, you just do the front slash and save this as a skill. Uh, and this skill is pretty legit. So it's going to do a couple of things. Um, it's it's twofold. This skill is really awesome.
So the first workflow is it's going to find guest post opportunities like where should you be getting backlinks? Where should you be posting to get back links? So it's going to give go through this whole workflow and find the best backlink guest post opportunities for your niche. And then all you have to do is reach out. You can connect, you can use a connector uh and connect your Gmail and also have this write the draft emails for you. So, it's going to find where you should guest post, write find the email addresses, have it write the draft for you. So, then you just go into Gmail and have it and send it. Uh, it can't send out emails yet, which is probably a good thing. So, that's pretty next level.
The second part of this step two of this process is it's going to find all of your competition backlinks. So, it's going to go out and look at all of your competitors, where are they getting their back links, and then give you a list of those backlink opportunities for your niche, so you can get those back links, too. Cuz chances are if your competition can get them, you can get them as well. And then it's going to rank each of these opportunities, and it's going to give you a score.
Now, the way that this initial workflow is set up is it has it connects with uh Hrefs' API. Um, but you don't have to connect it with Hrefs' API. It's going to pull that data. It's going to be a little bit more accurate, but Claude can do an analysis by itself and find you those opportunities. So when you run this and you run this prompt uh that I'm going to give you, just tell it to take out the Hrefs' API connection and do its own analysis and score it out um natively, which it can definitely do that, which is really really awesome.
Um, so we are going to run this. I'm going to run it for some random landscaping company uh here. Uh, so let me just copy this so you guys can kind of see how this works cuz it is pretty awesome stuff. So let's just type in backlink research. Uh, so then you just give it a URL. Hit enter. Boom. It's going to do its thing. Uh, and then we're going to go go through all of the data.
All right, here we go. The workflow is completed. Workflow A. This is the guest post finder. So, this is where it finds uh candidates that you can guest post for that you can get back links for. And it's giving you the highest quality ones. It's going to give you a score here. Again, this isn't connected to Hrefs, but it's still giving you a score based on their site structure, based on social media presence, based on blog presence, a lot of different factors here. So, Claude does a pretty good job of giving you a good score and finding the best ones for you. And then it has the link to the guest post page. So, literally just go in here and link to it. Again, you can connect Gmail and have it do a draft for every single one of these, draft an email, and then you just go in and send it, which is awesome. So literally I could send out 20 guest posts uh opportunities in in literally probably a minute. Um, which is cool. So this is really cool.
And then the second part of it is workflow B. This is competition backlinks. So depending on your website uh your niche, it's going to find again the top back links, the highest rank backlinks for your competition. So you can kind of look into these pages and these websites and see, okay, can I also get a backlink through them. So really, really valuable. It's still giving you a score uh of the top ones and it's keeping out the non uh top ones. And then this push putting this into a document so you can download these CSV files as well uh for future reference. And then I would run this, you know, run this every couple of weeks because these are all going to change. These are all going to be uh different and um, you know, backlinks are are constantly changing. So I would definitely do that.
So this is way number one. The second way is even easier using Arvo. So this is the SEO machine, SEO tool that I use uh that these websites are also using that I showed you earlier to get a lot of backlinks and traffic. Um, and this is kind of still a sleeper, which I don't understand, but basically you can create SEO blog content on this website, which is which ranks because it's hitting all the AI bells and whistles, all the algorithm bells and whistles as far as the structure of the blog articles. You can integrate this with your website. It'll integrate with your brand assets. Um, so you can basically include your sitemap, your brand pictures, all this stuff. And then it creates these amazing articles that are uh have the proper structure to get ranked to get a lot of traffic and also to get linked back to to get additional backlinks.
But that's not where I'm going with this. Where I'm going with this is they have a backlink exchange. They just rolled out. Now this is next level. The easiest way hands down to get back links. You literally go in here, you add your website URL, and then you save the changes and that's it. You sit back and watch the backlinks come in. All the thousands and thousands of users on Arvo that do this exchange are going to get entered in this database. Arvo is then going to analyze all of the potential backlinks. So when you produce content, Arvo is looking at all the backlink opportunities and putting those external links here in your content. When other people produce content, it's looking at the backlink opportunities and your potential website is in there. uh and then it could potentially pull from your website and then put that in a backlink opportunity. It's only doing higher DR backlinks. It's only doing relevant backlinks that apply to your business. Um, so it's not always like a one for one, but it does usually if you do this, you're you can get back links every single day. They'll just autopopulate and you can continue to check this. And here's an example of a website in the exchange getting a lot of backlinks. Um, you can see May uh 21st they got two back links here. here. 19th they got two back links. The 18th one 17th they got two 16th two 15th one 14th two. Every day they're getting back links and literally just click the button. You just submitted your information. So this is the easiest way. You can pair this with the other backlink strategy and you're going to get tons of backlinks. Both work really well together. um this is a next level way to really improve your backlinks and really improve your authority and improve your traffic altogether. So hopefully that helps you guys out. Again, write prompt if you want the prompt below uh for the Claude workflow which is awesome.
All right, today I'm going to give you six amazing Claude prompts that will rank any local business. All you have to do is run these prompts. These are the next level and you will immediately get ahead of 99% of your competition. These are so good. So, let's just dive in and start talking through these six prompts today so you can start uh using them for your business.
All right. So, the first one, the first one is probably one of the better ones and it is centered around your Google Business page. So it's a Google Business page page category audit and this is the uh fastest possible local SEO win. So you can uh it analyzes your Google Business page and then talks about your categories what the primary category is and then your secondary categories. You know, most people pick their primary category when they create their their listing years ago, but they have no other secondary categories. And this is killing your Google Business page. And when people are searching for you, you want your Google Business page to pop up in the rankings first. That is what people see usually first. Even if you're searching, people are searching on ChatGPT or Perplexity or wherever, it's pulling your Google Business page information. Um, so what this does is it reverses engineers every category your competitors are using and tells you exactly which ones to add in what order. Um, so Google doesn't flag the changes.
All right, so here we go. Let's just try this out. We're going to paste it in here. Now, I'm going to give it uh so if you do a search, this is what I'm talking about. These are what shows up first in Google a lot of the times. Um, so I'm just going to pick a random chiropractor here and we're going to just give it this URL to run with this prompt. Um, here is the business. All right. Boom. Boom. All right. So, what it's telling you to do is add these three categories today. Highest correlation, lowest risk, sports medicine clinic, pain control clinic, physical therapy clinic. Add these next week. Wellness center, massage therapist. So, it's telling you to do so you don't get flagged by Google for making too many changes too fast. Uh, and then primary category decision. Keep chiropractor as the primary. Obviously, don't swap that out. Um, and then here's a trade-off and why I'm certain. Here's the kind of the data behind it, but it's pretty obvious. And it gives you up here keyword competitor spreadsheet. It gives you a template for category gap analysis of your keywords um and why you should have it. And then basically it gives you categories I refuse to recommend without you verifying them live. Uh, and then strategic reasoning why this stack wins for this for this company. Uh, and then the next step. So here's the the next kind of thing that you should do uh in as far as the strategy. So pretty pretty simple stuff to implement but it's also really important because a lot of people are just they're really slacking on their Google Business page and it brings in a ton of traffic. So there here's an easy audit for you guys to run uh and be able to fix that pretty quickly.
All right, the next prompt is pretty next level. So this is a Google Search Console gold mine. So basically this will take your page to keywords that are already ranking uh and give them a nudge. It'll help you jump from uh lower positions to higher positions. Most businesses are sitting on dozens of dozens of these and have no idea. This prompt pulls them out of Google Search Console, filters out the noise, branded queries, low intent searches, and hands you the exact title, tag, and meta descriptions that you should rewrite these pages for. Now, the key with this one is you have to run this one, but it's going to pull your Google Search Console. So, you actually have to log into your Google Search Console in Chrome, and then it'll work from that tab because it's going to use the Claude Chrome extension. So, if you don't have the Claude Chrome extension, you need to make sure to get it. So, you need to go and just search for uh Claude Chrome extension. Here we go. Download this and then log into your Google Search Console. And basically, Claude will be able to scrape your Google Search Console for you with you being logged in to do this workflow. So, I'm not actually going to run this. This does take a little bit of time, but basically, it's going to pull the data. It's going to open Chrome, log into, well, you're going to be logged in, but it's going to pull this uh data. It's going to filter page two gold mine list with these filters. Average position between 8 and 20 impressions, query not branded, query has commercial or transactional intent. It's going to sort by impressions and take the top 20. Uh, and then it's going to give you a forensic audit per keyword. So for each of the top 20 keywords going to open the URL currently ranking for it and audit is the keyword in the title tag. Is it in the H1? Is it in the first 100 words? Current word count verse average top five pages of that query internal links pointing to this page. Current meta description schema present on that page. And then four, it's going to rewrite these for you. So literally it's doing all of the work for you. You just have to go in and copy and paste the new output. This one is really, really cool. This is next level because it's using actual data from your Google search console. Uh, and it's not that hard to do. Uh, it's also going to give you, yeah, here's the data. It's going to give you new title, new meta description, and then phase five, it's going to give you a 30-day sprint. So, what to actually do? So, week one, these changes, week two, week three, week four, and then for each fix, gave current state, new state, estimated, uh, and then here's some rules. So, here's your whole plan what to do for the next 30 days. And this is going to drastically improve how you're showing up and how you're you're ranking. And it's it's all done for you. It's pretty crazy.
Prompt number three is the competitor review sentiment mining. So reverse engineer the exact language your competition customers use. Then pull in then put it in your copy. So you're using their own customer language and putting it back in. Um, so most businesses write their website copy about themselves. the business that dominate write their copy in a language their customers actually use. So this prompt reads 100 reviews per competitor, extracts the emotional vocabulary, uh, the before state, fears, the outcome phrases and the recommendation language. Then rewrites your uh Google Business page description, homepage, headline, FAQ and review request script that uses the exact language. These deliverables from three deliverables from one prompt. Almost nobody in your market is doing this. So, this is super smart, super clever. So, let's copy this prompt. Um, and this one we can we can try and run so you can kind of see how it does. All right. So, we're going to paste it in here. And again, we're just going to use that same that same chiropractor business and see what it comes up with here. So, we're going to paste that in here. And boom. All right. This one I still can't get over how good this is. Um, so we did the full analysis. So it pulled in the business of Intel for that business that I pasted in there. Uh, phase one competitor sentiment pool. So it cross analyzed 200 plus reviews across three competitors. And here's the emotional vocabulary five-star emotional language. Uh, it gives you the list of these before state fear. So top 10 what patients feared before booking. This is so valuable if you're using this language because it's the reason why people are not are fearful and why they're not booking, right? You want to overcome those fears as much as possible with your content and how you're structuring your your website, your Google Business page. So, I've been to chiropractors before and they just kept making me come back for what for forever without actually fixing anything. I worried about cost. So all these fears outcome phrases top 15 specific outcomes customers mentioned felt better after the first visit plan pain-free after X sessions. So these are really important uh recommended language exact phrases customers use when referring I've already sent my whole family to him. I would recommend him to anyone who is in pain and thinks they've tried everything. Uh, and then five star versus three star language gap the trust triggers. So five-star explained everything, didn't feel rushed, give me realistic expectations. Three star felt rushed, kept pushing a package deal, didn't explain what they were doing. So this is really important. So the single biggest trust trigger in five-star chiropractic reviews is communication. So this is something that we want to emphasize in our copy. Phase two, Miami audit gap analysis. So what's strong and what's missing? What competitors reviews say that yours don't? Uh, phase three rewrites. So here is the Google Business page descriptions three versions version A version B uh, version C uh, and then homepage headline for and sub headline and then variations right using this information. social proof statements and then here FAQ entries you know these are important to answer questions in this using this information priority action list get Google reviews uh swap the homepage headline update your Google Business page uh so here's the full intelligence report just kind of an overview but this I mean this is kind of next level right this is people just are not doing this and this in-depth analysis is so valuable so important uh as you can see I mean this this blows me every time I do it because of the actual information uh that you get from it.
All right, here's number four. Service plus city landing page builder. So, Google ranks pages not websites. If you don't have a page specifically about your service in your city, you will not rank for that search no matter how good your homepage is. So, this prompt builds your entire location page stack in one session. And so it gives you a gap matrix and fully rewrites pages with FAQ schema, internal linking plans and image alt text. Uh, so this is really important. So every service, so if you're in multiple cities or you have multiple surrounding cities, you should build a service page for each of those cities. And this is going to do all of that for you. It's going to give you all of that structure uh to be able to build out all of those pages. Um, so basically, we're going to run this. So we're going to copy this Um, and then we are going to, you know, paste it into Claude. And we're going to use the same website that we've been using on this chiropractor website that is in Miami. And if they're watching, which I have no idea, they're going to get a lot of help because we're doing this this whole analysis for them. All right, here we go. Here is the local SEO local page builder for this company. So it has uh phase one site audit and gap map here uh basically mapping out all of the services currently on the website and the URLs dedicated page then the gap ma ma matrix if I can talk uh where it has basically all Coral Gables missing Coconut Grove all the the areas local like close they're missing pages for so 15 missing pages 15 ranking opportunities uh and then basically Ally, it's going through the publishing order of what they should do first, what page and why. So, there's the whole list. Uh, and then it basically has the page copy. So, here's page one, all the copy. This is all written out for you. Literally, you just have to copy and paste this into a new page. Uh, here's the FAQ schema. Uh, page two, you know, page three, you know, all it's gave all the pages. So, this is crazy. Um, so we're going to scroll down. Here is more pages. More page. So this the whole plan's written out for you. Um, and then at the end, confirm each page is local angle. Uh, here is the supplemental notes. Okay, so it's just it's just notes at the end. So yeah, you can just download this uh and implement it. Pretty pretty easy, but it did all the heavy lifting for you uh in a couple of minutes. Um, pretty pretty awesome stuff.
The fifth prompt is a local citation audit. So, basically what this is going to go through, I'm not going to run this because it's pretty self-explanatory, but basically this is going through and finding all of the websites that are linking or or using your uh your name, your website, your address, and making sure that that is aligned across the board because a lot of people uh are having conflict between their name. So their name has uh a little bit of difference. Their street address is abbreviated. It says suite and then it's abbreviated. So you want to make sure that your name, your website, your address is the same across wherever it's listed in all the directories. So this is going to do that search for you. Um, and then basically find out where the there is differences as far as looking at Thumbtack, Angi, Home Advisor. So depending on your industry, you're going to be listed in different directories and places. Um, so then it's going to see where you're listed and if there's any discrepancies. So literally all you have to go in is fix the discrepancies like where it's going to give you high priority fixes, uh, what you should clean up, exact fix instructions, missing high value listings, um, so where you have no listings at all. So this is kind of taking it to the next step like making sure that there's consistency and then where are you missing that you should be listed in? Which directories for your industry? Those are easy backlink opportunities. That's a easy authority builder. So, it's going to give you all of that information. So, this prompt is really, really powerful uh to run because it's basically just a quick audit with some extra ump to get listed in other places.
Now, the final one, this is one of my favorite ones. So, this one is pretty next level, and this one takes a little bit of time to run, but basically, it's going to get your business context right. It's going to do a competitive analysis and opportunity analysis on all your competition. And then it's going to come up with a blog title and keyword list where you should be building out your blog articles. And this is going to match and do a good job of matching a search intent, but also interlinking with your service pages and your content clusters. So, it's going to build out all of that information for you. And then you just have to create the content around these clusters and it's going to give you all of where you should be um which keywords you should be focusing on, how your keywords should be structured, how your blog should be structured and then you can just go in and build them out and get those ranking opportunities and those traffic opportunities. Now, as a bonus, if you want to, you can take that information and build out those blogs, or you can link with a website to build them out for you. So, I use Arvo to build this stuff out. You could use Claude to build out your websites, but it's not going to have the SEO bells and whistles. It's not going to have the SEO structure. You're going to have to build that out manually. Whereas, if you're using a website like Arvo, it'll do that for you. So, you can go in here and manually put the keyword and the title, add your brand assets, and it'll create the uh articles for you because you can add the nice thing about this is you can interweave all your brand assets, your your website, your knowledge base, you know, all of that stuff. So, when you're creating an article, you can go in here and add in your knowledge base. So, you can add in your website, you can add in your call to action, your internal link with your sitemap. So, when it's creates articles, it's going to have your assets already in there. It's going to link to your money page. It's going to link to all uh all of your other pages um to get that the the most bang for your buck. So, it creates these articles and again you can open these up and kind of see uh all the bells and whistles here. Meta description, H2s, H3s, internal links using your sitemap. So, all the important stuff that Google uses and AI use to rank and show and AI citations.
Now, if you want to take this to the next level, this prompt has the ability for you to integrate with Arvo using the API. So, you get the API here. Um, and then basically you can integrate with Arvo. So, what this will do is you can publish the articles. It'll do this analysis and then you can tell it to link to Arvo's API and it'll publish articles for you through Arvo and then you can link Arvo to your website. So basically it's a full it's fully automated. So you can make it fully automated if you want to use their API where it'll create the articles in here and then you connect this to your website and it'll automatically create the articles and then publish your website which is awesome. It's all you know it's all using Claude's brain next level stuff.
Now, as a final bonus, this prompt also includes the ability uh to post social media content using your RSS feed. So, what this will do is it'll pull out your RSS feed where your where your articles are being created. Uh, and then it'll create social media posts and then publish them using Blotado's API. So, two tools. Again, your if you're using this to publish articles, your RSS feed is going to have those high quality SEO articles there. And then we're taking those articles, creating social media posts, getting more bang for our buck, and then we're publishing via Blotado's API. So, Blotado is a really cool website that I use. This is all scheduled through this Claude workflow um from pulling this information from my RSS feed. So, it's easy. Again, Claude's going to ask you for this stuff. You just go in, give it your Claude uh your API key here, and then it'll pull that information and create the social media content. It'll also pull the images from your from your articles to use in the social media content, or you can have it create new images, whatever you want to do. Uh, so, it's a fully automated content engine. This whole prompt, again, you can piece it out and use what you want. If you just wanted to create the keyword lists and blog titles, you can do that. If you want it to be fully automated via Arvo or via Arvo's API, you can do that. If you want to also include the social media part, um, you can you can do that as well. This one's probably my favorite one just because it saves me hours and hours of time to create social media content um that does really well and then to create blog posts that rank my websites better uh and then gets me a lot more traffic. So, that is it. Hopefully that helps you guys out. the the links to if you want the prompt, type prompt below. I will send you the list. Arvo information is below. Blotado information is below. Uh, these three tools are really all you need to substantially grow your business. Uh, I use them every single day, but these prompts are next level.
All right, this is a fun one. I'm going to give you three prompts I gave Claude to add an extra $10,000 in monthly recurring revenue to my business in 30 days using nothing but SEO and free organic traffic. These are the same prompts I now use and run for SEO every in every single one of my businesses to grow and improve traffic, improve ranking, you know, all of the things that we want to get at the end of the day. These prompts force you to pick keyword clusters. They force you to do the things that will cause your traffic to grow and your business to grow. And make sure you stay to the end. I'm going to give you a bonus prompt that really helps you cut your content plan in half and keeps only what you actually need, what actually ranks and what actually converts. Let's go.
All right. The first prompt is the opportunity finder. So, this looks to find you SEO content angles that could generate your first $1,000 in monthly recurring revenue within 90 days. Both angles must target keywords you can realistically rank for without high domain authority, be tied to a product, service, or affiliate offer you can monetize, have proven search intent, and be publishable within 7 days. And then the key to all this is asking it for clarifying questions until you're 95% or more confident. That's the next level nugget of really any prompt to get the most out of it. A lot of people do prompts very generically and they get generic results. This is how you get the most out of it. So let's start with this one. We're going to pop this into Claude and go from there. All right, let's hit enter and run this prompt. All right. So now it's going to start asking me the questions to get this running. Um, so what's your existing platform? Existing site. Let's just do existing site. We're going to do let's just I'm going to do I already have this business that I'm going to do it on which is going to be this plumbing business just as an example cuz a lot of you guys have like local businesses. This works for for local whether you're doing local or online only SAS whatever the question whatever the case may be. Uh, trades. Let's just do this. Next. Uh, what's your preferred monetization path? Uh, services. Let's just do services. All right. Specific trade. We're going to do plumbing. What's the graphical scope of your service? Local market. You know, we'll do local. Uh, what's your typical client worth per month? Uh, let's just say $2 to $500. Existing site. Do you already have an existing site? Yeah, existing site in the same niche. All right. What's the specific trade? Let's just do plumbing. Uh, let's just do residential homeowners. What service generates certified recurring maintenance contracts? Emergency installation. Let's just do installation. Some of these I'm guessing on obviously you're going to know better for your for your specific niche. All right. Which installation services has been most profitable. Water heaters, water filtration, softeners. Uh, let's just do water filtration. Uh, roughly how big is your metro? It is very large cuz this plumber is in Miami. So, let's just do let's just do Miami. I don't know if it's large or super large. All right, here we go. Here are the the angles uh that it wants me to go with for the for the questions that I answered. So the first is hard water has the targeted keywords low difficulty real local intent is Miami water hard Miami water hardness. I know uh just being in Florida that hard water is a thing. So this is a a pretty big business. Cornerstone article publishes in 7 days. Uh, here it kind of gives you the the outline of this why this converts math to $1K. Uh, angle two and buyer guide comparison. Um, so people who are almost ready to buy type comparisons into Google Culligan versus Connecticut Miami. So like versus these articles usually do really well because they're super informative and people always want to compare stuff together. And here's the targeted keywords um that you can use to generate this stuff. Cornerstone article information uh and then why these two work together um and then two things I'm assuming you can actually install water softeners your existing site has at least basic local SEO setup and you can the nice thing about this process you can push back like I don't like this idea give me some other ideas or if you need these two things you can dive into these two things be like oh my night my my site is not set up here's my site can you help me set set it up. So, it'll help you kind of get things prepared and take it to the next level. So, all you have to do is take these and create content. Now, Claude can create these articles for you. I don't create articles in Claude just because I would have to go in, copy that article, publish it in my website, do all the backend uh structure, do the internal linking, external linking, H1s, H2s, H3s, meta description, all text. I would have to do all that SEO structure manually. So, I don't like to do that. Um, so I use a program for that before we dive into the next prompt. The next one's really good. Um, I use Arvo to do that. So, literally, you could just take those keywords and generate an article, do the SEO keyword and the title it's giving you and basically generate an article. So, when you generate the article, you can go in here and configure the article however you want. So you can go in and basically give it your own knowledge base. So you can connect it to your website. So it's using that information along with the other information that you're giving it to create the articles. Uh, you can also give it a call to action. Book here, buy here, and you can internal link. This is next level. So internal links with your sitemap. So it'll link to the article to your other pages, your money pages, your buy pages. Uh, it'll externally link to trusted sources. You can use your own images or it'll generate them for you. You can use your own YouTube or it'll add in a YouTube video if you want that. So, out of the box, it creates articles with all the SEO bells and whistles. Um, which is really nice. So, here's one for like lawn service in Miami. You can open this up and kind of see and this integrates with your website. So, you can have this auto post to your website. So, meta description, H2s, H3s, all text. builds this for SEO with all the structure that AI and Google are looking for, but it's automatic and you can set it up to automatically um post to your website. Uh, so that's what I use and that's how I would use the outputs for this to make it a lot easier.
The other uh the next one is the role model. So who is the single, this one's really really powerful. Who is the single most successful SEO operator or content site owner I should study to make this happen? Limit it to one person or site. Show me exactly what they did in their first 90 days and uh that I should replicate. So, this gives us some additional information of things that we could try um with our niche. So, here we go. We're going to paste this in here and we're going to hit enter. All right. So, here we go. Um, this is the output it gives me for your exact situation. Local trade, service, monetization, plumbing, water, softener, installs, local syrup. Single person study as Nick Huber at Sweaty Startup, but not for the reason most people cite him for the storage business and Twitter persona. Study him specifically for what he did with this company. Bold SEO and the playbook he dominated for ranking local service businesses, right? So, this is pretty cool. Um, so why him over obvious alternatives? So, basically it gives the reasons why. Um, and then here's where this gets next level. What Huber did in the first 90 days and what you should replicate. So, days 1 through 14, foundation. Um, so replicate Google Business profile setup, NAP citation cleanup, uh, 10 Google reviews, uh, days 15 to 45 money, one ultra strong service page, and then three to five neighboring landing pages, uh, and then one trust page. So, this is fantastic. This is next level SEO. So, if you really want to get a lot more traffic, having service pages for every local area around you is is really key. Um, and then replicate two cornerstone blog posts, which we already talked about in the first step. Local link building. Uh, here's what you should do as far as local link building review velocity. That's always important. GBP uh GBP. Holy smokes, I can't say that. Post weekly. So, Google Business page post weekly. Uh, and then what Huber explicitly does not do, and you shouldn't either, he doesn't chase national keywords, stay local, he doesn't buy back links, he doesn't pump out 50 blog posts. Quality is important. He doesn't obsess over keyword tools. Uh, and then the single most important lesson from him. So, in local services, your Google Business profile is your homepage. Your website is the backup. Uh, and then here is a caveat. So, really good. This gives you a 90-day action plan of pretty easy things that you can go in and start chipping away at.
All right, so that's really helpful information. Now, the last one is going to be this one, 30-day money plan. So, pretend you're that person. Create a 30-day SEO content plan that needs less than $500 upfront and gets me into my first ranking article or first dollar of organic revenue as fast as possible. Publishing must start on day one. No research phase longer than 40 hours. 48 hours. So, this is really good. We're taking that 90-day plan and then asking them to break it down into a 30-day plan uh and a 30-day content plan. So, let's pop this in there and see what it comes up with now. All right. So, here we go. So, now it's tell it's asking like uh Nick Huber cutting the fluff. You're Miami plumber. You install water softeners. You want first ranking in first dollar in 30 days under $500 bucks. So, here we go. Here is brutal truth. You will not rank a brand new blog post in 30 days through pure SEO. Anyone telling you that otherwise is selling something. What what you can do is in 30 days is rank your Google Business profile and your service pages locally get found close one job that's your first dollar. The blog content is your 60 to 180-day plan. We do both but Google Business page work is what pays in 30 days. Uh, and then it does a budget allocation here. BrightLocal citation, stock of branded yard signs, Loom for videos, domain, Canva Pro. So, some of these you may or may not need. This is just a um this is just kind of an overview of things you might need. And then this breaks this down into 30-day plan 1 to two is foundation. Uh, day one, Google Business profile, write your service description. So, it break and then it breaks it down into morning and afternoon. Um, which is crazy. All the things you should specifically do. I mean, it's laid out. You're not having to guess on any of this. It's laid out 1, 2, 3, 4. Um, day two morning, day two afternoon. Uh, days 3 through 7 neighborhood pages. So, here's the breakdown of your site. So, basically you're doing around Miami. There's Coral Gables, Pinecrest, Kendall, Doral, Biscayne. Um, pick the five where you want jobs. Obviously, you most local businesses, they're not just focused in one area. They're surrounding areas. So it's you need to focus on all those publish first cornerstone blog post um 8 through 14 reviews local links push so local link plays email five local Miami real estate agents local little league team Miami Dade chamber of commerce so it's specific to the local area which is really cool 15 through 21 first lead second cornerstone um so it's talking about blog posts again uh and some other things that you guys should do uh and then Google Business posting habit 22 through 30 compound measure. So outreach number two, measurement and triage measuring you know what queries are showing up for um in your Google Search Console and then what I'd bet you're hitting in 30 days 15 to 25 Google reviews money page index and ranking Google Business page showing in local three pack 15 inbound leads one to three closed jobs. Um, so what I do not want to see you doing, buying back links, uh, writing uh, a lot of blog posts, hiring content writer, obviously that's not necessary now, accessing over keyword search. So yeah, great plan. Everything's broken out very specifically uh, in 30 days, which is crazy.
Now, the bonus prompt. This one's killer. Uh, ask me three yes/no questions to identify what will stop me from publishing this month. Then cut the plan in half and keep only directly at least to rankings and revenue. So this is like kind of cutting it some more, right? Cutting through the fluff even more to kind of see what it does. So a lot of what AI does is it gives you the rosy fluffy version of stuff like, oh yeah, you can do this so super easy, but it's not giving you a lot of the pain points and a lot of the the stuff to that you're going to push back on like, hey, this isn't as easy as you're making it sound. What are some issues with this? So, this is kind of cutting through the fluff even more. Um, just to kind of see what we need to adjust in our plan before we start just diving in and spending a ton of time on things that we may not necessarily be uh needing to spend time on. All right, so the cut plan 30 days revenue only. Uh, some of this is probably going to be the same. Some of this may be cut down a little bit. Um, one to two. So, fix Google Business page, write and publish money page. Uh, text 50 best past customers for reviews. Days 3 through 10 reviews. So get 15 reviews. Write one neighborhood page. Uh, post on Google Business page. So days 11 through 20 write blog posts to relocate back links. 21 close the loop. So basically this streamlines it.
Can All right. It says, "Can you realistically commit one hour per day every day for the next 30 days to this?" Sure. "Will you publish a 15-word page you wrote yourself in one sitting knowing it's imperfect without editing for a week?" Um, I don't know. Maybe. "Are you willing to text 50?" Yes. All right. So, here we go. It just asks us those follow-up questions. Um, not sure why, but hey, three for three. No blockers. Oh, so it's basically just asking me uh the yes/no questions. I get it. Of like, hey, can I commit to this? Um, so tonight 1 hour, tomorrow. So then it's breaking in out hourly as far as like, hey, here's your push to do these things. So streamline the plan and revised the budget a little bit. So basically just cut and streamline what the 30-day plan that I already had. Um, so we can really make sure that these are the things that we should be focused on for the next 30 days to get the most bang for our buck out of our business. So those are the prompts. Those are the flows that you should go through for your local business. Hopefully it helps you guys out. Again, uh, there's a link below to Arvo. I use that for all my content. There's a lot of other SEO tools inside there as well. You LLM brand monitor. You can monitor your performance across LLMs. Uh, there's a backlink exchange in there. Uh, not to mention uh there's other features in there. You can integrate with your uh website to publish content. You can set this up completely 100% automated uh for content to to grow. But this is the cornerstone of most local businesses. Uh, so I thought this is really helpful uh and really intriguing and a great exercise to go through with all of your businesses to kind of make sure you're on the right track and you're using your time the most effectively. So hopefully it helps you guys out.
All right, the new goals feature inside of Claude is absolutely next level. It's amazing and it takes Claude to another universe. Basically uh unlocks uh a lot of different things that I'm going to talk about in this training and you can use it for anything. Makes it 5, 10, 20x better. So, I'm going to talk about what it is, how to use it. I'm going to give you the prompt protocol to use it, and I'm going to specifically give you an example uh related to SEO and how you can use it to grow your business, which is really, really good. Um, but you can use it for for any part of
Your business. It's very actionable. So, let's dive in. All right. So, what is the goals protocol? What does this mean? You know, it's we think of a goal. It's like, okay, I want to lose 10 pounds of weight uh in a month. You know, that's that's a goal. Well, it kind of works the same way, but there's a specific protocol for each letter uh in in the goal protocol um that we are going to talk about to set this up uh so it works for you, for your business.
So, first and foremost, and this is like taking it from just a prompt to a whole another level. Uh, and this is why this is so valuable because a lot of people are just now learning how to prompt. This is taking it to the the next stage well beyond that. And if you know how to use this, you're going to be able to beat anyone else is just doing normal prompting. So, first you got to have and this is the five components of of the goal protocol.
First is a goal statement. a one sentence action verb to first names a deliverable deliverable fits on one line. Uh, the O is the output spec exact file name format schema. The evaluator can only audit uh what you specify. Uh, A is the acceptance criteria number checklist. Every item must be answered. Answerable with a yes, no or a number. The L is limits and constraints. what not to do, forbidden actions, scope walls, resource caps, and then S stop and verify. So, force the agent to list evidence for each uh criteria before declaring done.
So, this is the goal protocol. So, why is this? What does this all mean? Why is this different than just a normal prompt? Well, the main difference of a goal protocol is that you're going to have a worker agent here that's working on the actual output, working on the goal. And then once the worker agent reads, writes code, runs commands, edits the deliverable, um, it iterates turn by turn until it believes the goal is met. Then where this is like a normal prompt, you put in a prompt and you get an output, right? Well, this worker agent, if you have the go go goals protocol, is going to send it over to the evaluator agent. The evaluator agent is then going to it's going to call it's going to start a new session with the evaluator agent uh inside of the chat. You're not going to see this. And then it's going to be independent, no memory of the work, and then it's going to audit the deliverable against the acceptance criteria one by one. So, whatever goal criteria you put in, it's going to audit uh and then it's going to decide is the goal complete or send it back. So, if it's not meeting the criteria, it's going to send it back over here to the worker agent. Uh, and then the worker agent is probably if it's not complete, going to have to involve you. It's going to ask you more questions, more criteria, whatever the case may be. Then, it's going to send it back to the evalu evaluator agent. Is it complete? Is it not complete? And if it has to send it back again, it will. Chances are it probably won't send it back again, but it may. Um, and then it's going to mark the goal as complete. So, this works so much better than just a normal prompt because it's bouncing it off the evaluator agent. So, the output is going to be 10 times more better. 10 times better, not more better, 10 times better, 20 times better. It's just going to the output's going to be so so much better than before.
Uh, so here's like if you if you do um fail, here are the common reasons that it fails. just to kind of give you an idea. So, multiple goals jammed into to one. Um, so you got to split this up into different sequences. You can't have multiple goals in one. It's going to it's going to mess it up. Uh, it it may have it may be too vague. There's no end state. Um, don't make it too long. Uh, missing step. There's no acceptance criteria. Agent agent runs out of tokens. Uh, it doesn't can't complete it. Overpacked 47 criteria. So, we got to keep it simplistic. So, this is why you want to make sure to meet these five components.
Uh, here are three tests that every prompt must pass. So, we're going to I'm going to give you a prompt to actually a prompt outline. So, you can do this, but here are the tests to kind of know like, is my prompt good? Is it going to be a good goal prompt? So, a stranger test, could the stranger read this prompt and know exactly what done looks like? If they ask follow-ups, your criteria uh is weak. So if they don't understand it, spreadsheet test. Could you put every acceptance criteria in a spreadsheet column with a yes no answers? Fuzzy words fail the test. Runway test is if the agent misrep mis uh interprets in the worst way. Would your constraints catch it within a few minutes? If not, you got to add more guide rails. So it's all part of building out the prompter prompt uh the proper prompt.
All right. So here is a good versus bad prompt. So you would start in claw by doing the front/goal. This is how it knows that you're doing the go go goal protocol. And then you say find me some key words for my dog grooming business and make sure they're good for SEO problems. Vague verb no output spec no acceptance criteria no constraints no stop condition agent will guess wildly. So this is a lot of times how people are prompting which is a problem in itself but if you're using the goal criteria it's a huge problem because it's not going to give you a very good output. So a better goal prompt uh would be this one. So goal build a local SEO keyword list for blank business name in blank location. the output file keywords CSV columns intent format, right? And then the acceptance criteria, at least 25 keywords in the file, at least 15 keywords, uh have no um KD greater than 30. All keywords contain a local modifier, no keywords. So you're giving it the acceptance criteria, very specific constraints. Do not include out of the area keywords. Do not suggest titles over 60 characters, maximum 50 keywords total. Stop and verify before declaring complete list each acceptance criteria with evidence then hand to the evaluator. So this is very very specific. You can see lots of uh has the output acceptance constraints stop and verify. This doesn't have any of that. So very very weak. So you can see why this one fails. Uh this one does a good job.
Uh, here is a template that you can use to write out these. And then we're going to run this so you can guys can see kind of how this works. But goal and this means meets the whole criteria. So if you follow this, you're going to be good to go. Goal, output, acceptance criteria, constraints, stop and verify. And the nice thing about Claude is that you can put this criteria in there and be like, "Hey, I'm trying to run a goals um I'm trying to run the goals protocol. Here's the template that I want for my prompt. Here's what I'm trying to do. Can you write the prompt?" And it'll fill this prompt in correctly. And then you run it. Uh, so that'll help you speed this up as well because you got to use uh Claude in the right way.
So, here's what we're going to do. So, we're going to use this uh we're going to use this prompt here and we're going to run this for SEO and then I'm going to show you a bonus tip on how to use this information. All right. So, we're going to go to Claude. We're going to paste this template in there. Um, cuz I'm I'm just using this for SEO, so I'm not going to change any of this stuff. Uh, and then we're going to grab Let's just grab a business here. This is like an HVAC business. Um, and then business name and location. So, we're just going to do uh business. I'm just going to paste this URL here. And then location. I think this is in Miami. And then here we go. So, we're going to run this goal protocol. And again, you want to start at front/goal so it knows that you're running this protocol. All right. Here we go. Here is the it ran through all that workflow and built out the structure. Uh, and then all the checks passed program programmatically because we set it up the right way, right? It didn't get kicked back. Um, so here's the stop and verify. So here's the checks behind the scenes that this goes through. Stop and verify the criteria, the status, the evidence, uh, and they all passed, right? So then once it passes then it's going to send it uh through back to the worker to create the actual file to create the output that you wanted. Um, and then here are the keywords that I asked for u by monthly estimated volume. This isn't connected to href. So this is kind of estimated based on the area based on the website um based on its own analysis but it's usually pretty close. It does a really good job with this. Uh, so here's the keywords, monthly volume, KD score, intent, uh, and then suggested title. So, this is really good if you're doing SEO. Um, I've already ran this with several businesses to get these keywords, which is really, really good. Um, and it has this whole list that it ran through. So, this is a lot better. So, if I just ran the prompt like find me keywords, uh, it's very basic. It's not going to be as in-depth as it as this. So, this is why this is so powerful.
So then as a bonus tip, if you're if you have a business, your local business or you do SEO, even if it's not local, you can take these and then create content around them. Um, because has a high monthly volume, a high KD score. Uh, and it's transactional. So this is really really these transactional ones especially are really powerful for converting leads, for getting bookings, for getting uh clients. So you can take this keyword suggested title and create content. I can ask Claude to create like a blog article, an SEO optimized blog article, but it's not going to have like the internal bells and whistles, the SEO structure that AIs or Google is looking for. So, I use a tool Arvo to create my blog articles, which I've talked about a lot. I usually reference most videos to this because it's so good. It's so powerful. But you can basically take that, go in here, uh, put the keyword here, put the title in here, and create a bottom of the funnel high search intent article like one of these to be able to post directly on your website. So, if I go in here and here's ones like housing market statistics for like realtors, you can open this up, see kind of the meta description, H2s, H3s, alt text, internal linking. So you can link all of your assets, your site map call, your call to action, you can link your knowledge base, your site. So it's using AI, but it's using your own site uh website information to create these articles and then link everything together, which is really powerful for SEO. So you can go in here and you can configure this to your website and then it'll automatically post to your website. So this the link to this is below uh if you want to try that out, but that is the goal feature in a nutshell. Hopefully that helps you guys out. as far as this protocol. Um, if you can copy and paste this prompt, take a screenshot. Um, or if you write prompt below, I will I will share it with you to give you this uh prompt example that you can use in your own goal protocol. Uh, and then you can use this for whatever whether it's SEO, uh, business structure specifically, uh, you know, lead generation, whatever the case may be. There's a lot of use cases.
All right, guys. This is a good one. Today I am going to give you the fastest and easiest way that I've found to fully automate 100% all of your social media. As a bonus, I'm going to give you a full content strategy workflow and plan so you can not only automate your social media, you can drive a ton of traffic back to your website and repurpose your social media off of your SEO. So, this is a fantastic strategy. I'm going to give you the prompt, the workflow, all the things that you guys need to need need to know. So, here's a website uh that we have on this strategy and you can see this is before we started the strategy. Not very much traffic at all. No AI citations. Then we started it on this strategy and look at how the growth has happened here. So, almost 16,000 organic in organic growth, lots more AI citations. So they're getting a lot more traffic and this is the plan to do just that. So the programs that we're going to use are going to be cloud of course with a prompt and then we're going to connect via APIs to blow and arvo. So I'm going to go through all of this stuff.
So the first thing that you need to do is you need to set up claude with the prompt. So here is the prompt. If you want this type prompt below and it'll give you access to all these prompts from Arvo, which there's a lot of them. All these are are amazing prompts for SEO and automation. The one we're doing is this one right here. So, basically what it's going to do is ask you for your business context. So, literally just copy and paste this prompt in the claw and then go through the steps. So, it's it's a very very easy cuz everything's set up. So, it's going to ask you for all of your website URL, industry, niche, all that stuff. It's going to do a competitive opportunity research. So, it's going to research your competition, find gaps, find weak competitor gaps, keyword clusters, ranking opportunities. So, this does all the heavy lifting from an SEO standpoint for you. Then, it's going to generate your blog content. So, this is going to make sense from a social media standpoint in just a second. So, it's going to generate all your blog content, primary keywords, supporting keywords. Then, it's going to give you your content pipeline. So, we are using Arv the API to create this content. So, it's going to autopublish through Arvo. So Claude's, we're using Claude's brain mixed with Arvo's brain and all of your brand assets to create the content. And then basically once you have the content created, this is the first part of this. This is why this works so good. So this is creating your content, your blog articles, and your RSS feed. Even if you already have an RSS feed, that's where all your blog stuff goes. Then it's pulling your RSS feed to create your social media content. So you're optimizing it first with Arvo and Claude. So you're having high SEO rich content first and then you're repurposing it into social media content. So it's double, you know, it's a double whammy. So then it's going to create your social media content from your RSS feed. So it's going to be relevant. It's going to connect and then basically it's can create the visual elements for your social media or you can have it pull the visual elements from your blogs and then it's going to publish it via blowto. So that's where Blowado comes into play. You can also have Blotado create the graphics for you. So the workflow is seamless like this. So basically it's creating you're using Claude to create your blog RSS feed. So it's going to be very SEO rich. Then basically you're pulling extracting that information with Claude to create your social media posts. and your social media posts are going to connect back to your blog black back to your money pages on your website. And you don't have to. I mean, if you don't want to do the blog part, you don't have to. You can run this workflow as it is just on the social media. Like, if you just want to do the social media stuff, you can do this right here and set that up and basically give it Blotto's API key. But let's just go through what this looks like once it's run. So once you run this or once you set this up as a skill. So a skill is something that you can just run over and over and over again. So once you have this set up, all you do is you just type in SEO content, whatever you name it. So I named it SEO content autopilot. So this is the full skill here, which it's going to just run this full prompt, all this stuff. So you can save this as a skill and then just run it every time. Again, alls I did to start it was copy and paste and tell it to create the skill. Then it's going to ask you for your API keys and then the rest is going to be done on autopilot. So very easy to do. And then once it creates, so with with Arvo, what you have to do, there's a link below to Arvo and Bloato. What you have to do is create integration and then you just do this API and give it the API key right here. So it's going to send it automatically. there is more of an expense to use Arvo's API. If you want to do it manually, you can do it manually. If you want to get a lower plan, it's going to still generate those keyword opportunities, those keyword clusters. So, you can go in here and basically just manually do it. You can do enter your SEO keyword and your title, hit add keywords, and then it'll go over here as an input, and then you can just generate the article, and then it'll generate it for you. Here's an example of some articles that it generated. So here's one for like Florida market, housing, statistics. You can see it adds the images. This is all designed for AI overviews, traffic, all the things. So you can open this up and kind of see the inner workings of it, all the SEO bells and whistles. So So this is why this is beneficial using Arvo because it's going to integrate all the SEO that you're not going to have to do. Sure, you can have Claude create blog articles, but it's not going to have all the behindthe-scenes SEO. You're going to have to do it manually. So alt text, H2s, H3s. It's going to link to external sources. It's going to link to your site map. Because the other nice thing about this, like I was saying, is you can go in here and you can customize this to your brand. So you can give it your knowledge base, your website, any training materials, you can format it, you can structure it, give it a call to action, you can do internal linking. So give it your site map. So it's going to link to all your pages, all your everything's going to link together. So it's using your own assets to create the the blog articles. So you're it's taken all the manual work out of it. It'll create images for you. You can use your own. It'll do a YouTube video relevant YouTube video or you can do your own. So whatever you want to do there and then you can have it configured. You can publish this automatically. So if you want to use Arvo's API, it'll send it here, create the article, and then autopublish it to your website. If you want to do it manually, you create it here and then you can have it autopublished to your website. whatever, however you want to do it, whatever works for you and your budget. But there's two ways to do it. And you know, Arvo has a bunch of other resources in here. Um, they have a a way for you to get back links automatically. There's a backlink exchange, brand monitors, SEO reports, brand monitors, monitor LLM performance, so you can monitor your prompts, search terms that people are searching for, monitor how you're showing up. So, there's a lot of really cool resources here.
Now the next part of this is basically once you're using this to create your RSS feed that's very SEO friendly that's on brand you're using Claude to create your social media post from your RSS feed and then it's going to send it to Blowto. So here is a whole month. This is all created with Claude. That prompt that I just showed you. All this was created with that and it's autopublishing it. So you can set up time slots here. You can set up your weekly schedule or you can just have it publish whenever. That's totally up to you. And the nice thing is you can ha have blotto create the infographics. So there's a bunch of templates that you can use and just tell it because it's going to read the API documentation that you're going to give it via that prompt and then you just tell it I want you to create uh whiteboard infographics or I want you to create whatever these infographics just they all have a name so it'll know. You just tell it like, "Okay, two of the two of the weekly posts I want whiteboard infographics. Three of the weekly posts I want top secret infographics. The other two posts I want classroom chalk infographics." So, it'll send it over here. It'll analyze the concepts in your blog and then create the infographics. It's really, really crazy. It works amazingly well. So, here's an example of some infographics that were created. This is for for one of my clients. It's basically taking the concepts and just creating infographics. This is a this is a quote from from the articles more infographics. So this is all done automatically via that prompt which is really really nuts. And then you just run it whenever you want to run it and then schedule it whenever you want to schedule it. So to get Loato's API you just go over here API and you just copy the API key and then you pop that into into Claude. So those are the components to connect everything together and completely automate your social media with Botato Claude and Arbo. This is the full package. This is only three that you need to substantially improve your traffic that you're getting, substantially improve your social media engagement and just automate everything. Everything is going to connect together. If you have a website and you do social media, it makes sense to connect all three of these together. And then when you want to run it again, you just go into Claude and you run it. And then basically the way that I do this is do this weekly. So every Monday I'll run this workflow, schedule everything out automate automatically. All my blog posts, all my social media posts for the week and then I just run it the next week. You could do it for a month if you want to do it that way. It'll do it for you as many times as you want. So it's really really cool. So you can set this up for yourself, for your clients, whatever workflow that you want. So if you want these prompts, type prompt below and you'll get access to all these prompts. Again, there's links to both Arvo and Blotado. This is the trifecta. This workflow is works amazingly well. I've been doing this for the last couple of months actually and it works amazingly well and people are still sleeping on this. So hopefully it helps you guys out. I'll be back soon with some more good stuff for you. Check out this other video on SEO uh SEO and claude. It'll help you out as well.