Transcription
What if I told you that the creators that you admire, and let's be honest, even sometimes struggle with envy, that they aren't better than you? They just know something that you don't.
You see, you may be thinking that the algorithm is the problem, but it actually reveals something about you. Likely that you have a problem, not with a platform, but with your purpose. And until you fix that, there is no amount of hacks that will actually work.
So, in this video, I'm going to show you how the things that no one is saying about YouTube and how to actually grow. And this isn't something like pick a niche or be consistent. In fact, I'm going to turn everything you think that you know about growing on YouTube on its head and reveal, exposing exactly how I built over 100,000 followers on YouTube in the span of six months. And I'll give you a little spoiler: I didn't even post for three of them. I wasn't consistent. I didn't play the games. I didn't have a super specific niche that I was talking to. But using the things that I'm going to share with you in this video, I was able to build an audience that actually is here for me without selling my soul, chasing trends, or having to pretend to become someone I am not. And not to mention make hundreds of thousands of dollars in the process.
And so, here's exactly what we're going to walk through. The first thing is what the algorithm actually is and how most creators are completely misreading it. Number two is how to create from identity and not insecurity and stop guessing what to post. The third thing is I'm going to break down what truly drives growth and why it's not all about strategy and tactics. And the fourth is how to master this medium without becoming a slave to it. Finally, I'm going to share the unnamed tools that I have heard no one else talk about that lead me to having an unfair advantage and growth that anyone can do despite no one ever mentioning it before.
So, if you've ever felt burnt out or invisible or unsure of how to grow without faking it, then stay with me because by the end of this video, you won't just know what to change, you'll know who to become. And that is what's going to change everything for you.
So, there are four things that you need to understand to get what the algorithm really is. And this is where we're going to separate the truth from the myth. So, the algorithm is simply people, human beings clicking, not a machine judging you. And most people treat the algorithm like a mysterious overlord when really it's just a fancy reflection of people's behavior at scale. Every like, every share, every save, every swipe is a human signal, a person that is on the other side of that screen. The algorithm doesn't decide your fate. A person in a hoodie on a train somewhere did, by just passing just long enough to tell the algorithm that they're not actually interested in it. See, the algorithm didn't suppress you; a human ignored you. And I know that that is much harder to actually swallow. But this will help us once we understand it because you can stop optimizing for robots and start trying to actually resonate with souls and with people.
But that's harder. Why? Because our minds are designed to put us as the main character. And so when we're trying to achieve and accomplish something, we always want there to be a villain. And it is easier to blame the algorithm than to confront the vulnerability of being ignored by a real person. And so if the algorithm is the villain, then your lack of growth is something that's out of your control. It becomes a technical glitch and not a personal rejection. It becomes a faceless force and not a reflection of reality. That is emotionally safer. But the truth that we have to recognize and come to terms with right now is that the truth is that a human being saw your content and decided to keep scrolling. And yes, that hits deeper because it makes us question our message, our clarity, our conviction. And it forces us to ask, did what I say resonate? Did it matter? Was it honest? Was it true? Was it right? And blaming the algorithm lets us to preserve the illusion that we're doing everything right. And it protects our ego by giving us an enemy that can't even talk back. You see, villains are convenient, but accountability of making this realization is truly what is transformative. And the moment you stop blaming the algorithm is the moment that you start building something that will actually resonate and be unforgettable.
The second thing that we need to understand about the algorithm is that the algorithm isn't an enemy as much as a consequence. It is neutral, just like gravity. It reflects physics, not feelings. So you don't get mad at gravity when you fall. It's a law, and you respect that law. Likewise, the algorithm is not moral. It's not malicious. It's not emotional. It rewards signals. It reacts to behavior. It's just a scoreboard, not a fluid story. And so the creators who grow are the ones who understand the rules and then can choose to bend them from a place of clarity, not desperation. You have to treat the algorithm like fire. You don't fear it, but you also don't worship it. You have to learn how to properly wield it.
The third thing is that the algorithm is a mirror, not a master. You see, conviction is more contagious than craftsmanship. Now, what do I mean by that? Have you ever heard of a little tiny movie and book called Twilight? Now, regardless of your feelings on the show or the series, people far and wide were critiquing this work for its literary pros and how the line writing was and all of the craftsmanship details. But despite that, it became a multi-billion dollar franchise. Because what is more important than saying everything perfectly and having everything all pretty and polished is people liking it. Is people resonating with it being something that makes people feel something or want to do something or believe something or take some sort of action because of it. You see, if you don't believe your message, then neither will the feed. You can have perfect lighting, viral audio, and clever editing, but if it's not rooted in belief, you're still going to just vanish on the scroll. Which is why when I'm helping my clients, I always tell them, "What what setup do you need?" Nothing. Get your phone and a microphone and just start recording because that is where it all begins. And you can have the best production team in the world, but the algorithm doesn't just pick up on technique. It amplifies energy, boldness, and obedience to your calling. And so, there's a reason why someone with half of your skills gets 10 times your reach. It's because they're moving in faith and not fear. It's the reason why there are probably thousands of writers who have better line writing than the author of Twilight. Yet, they never are going to reach where she is at. You see, the algorithm is a mirror that reflects your choices, not imposes on them. And what you feed it, it learns, and what you repeat, it assumes is true. It's not telling you what to be. It is showing you what you have been. So, if your content isn't performing, it's simply reflecting your own patterns. So blaming the algorithm is like yelling at a mirror because your hair looks messed up. It's not going to actually change anything. You see, the algorithm isn't your boss. It's your shadow. It doesn't lead you. It actually follows you. So if you're not getting the results that you want when you're posting, this is the opportunity for self-reflection and to look in the mirror and say, "Hey, what is it that I actually need to change?"
Now, the fourth thing is you have to stop worshiping the algorithm. You may be thinking, "I'm not doing that. I don't have an altar of an algorithm. I'm not shining any, you know, goats or lighting any incense or anything like that," but I can almost bet that there have been times where if you're posting where you feel like you're always trying to hack it, you're always watching a new video about the new updates and trying to figure out the next best thing to do to win at it. But here's the thing, it's just math, and you shouldn't be bowing to what you should be building through. You see, too many creators have turned their analytics into their altars that you check your stats more than your spirit. And if you posted a content that you feel good about, then you have to understand that the purpose of everything you make isn't to have the same amount of reach, but to have deep amounts of resonance. You see, you can tweak your thumbnail, but you haven't actually refined your purpose. You don't even know who you're speaking to or what you're talking to about. And so, the moment that you obey the algorithm is the moment that you step out of the driver's seat and you stop commanding it. The algorithm is a tool, not a temple. And so don't let it become the thing that you sell pieces of your soul to, compromising on your message because you're too scared of being palatable. So the algorithm is not your God. Your obedience is not owed to code. It's owed to the call that you have on your life to help the people that God is going to put you in front of.
So now that we've understood that basic ground about the algorithm, I want to teach you about how you can actually approach creation. And we're going to shed off that typical strategy talk you've heard in every other video and get down to what truly makes the difference, which is your identity.
So the first thing we have to do is when you create content, you need to be creating from a place of your identity, not your image. So ask yourself this: what do you already embody that can serve others? Not what will I post that other people can like. See, your most powerful content, it's not going to come from guessing what works. It's going to come from knowing who you are. If your content is all over the place, it's likely because your life is too. And that is fine. That's fine. We figure things out sometimes, right? And but you can't be upset when the algorithm doesn't understand you or who you are actually there to serve when you don't understand it either. You see, image chases applause, but identity builds authority. Because when you create from identity, you're not building a brand. You're bearing witness. You're not performing. You are revealing what is already true. And so people aren't looking for perfection; and they're looking for resonance. So, if you stop trying to be viral and start focusing on being true, you'll see more results than ever because truth spreads faster than tactics ever will. So, don't believe the lie that you cannot be paid to be yourself. And this is exactly what I teach in the free training I have in my description, which is the three-step formula to replace your income, work from anywhere, and get paid to be exactly who you are, even if you have no niche, no audience, and no desire to hustle or sacrifice your piece. Is because we have been sold this lie that we have to put on this persona that we have to come and show up all prim and polished and proper to be whatever we think that the people who are watching us want to see. But what if I told you that just like Harry in Harry Potter who thought that all of the things that made him this weird kid actually was the key that opened up his legacy when he got into Hogwarts, that the things that other people tell you like you're too much. And if you missed that video, you can check it out after this. You're um you're not how being too much made me a millionaire, that all the things people told me were wrong about me, that I talk too fast, that I make too many weird jokes, my fashion or whatever it was, were all of the things now that I literally get up on this camera and tell people that I would not have been able to pay people to listen to when I was growing up. But now, people literally pay me to tell them those exact same things. So, you don't have to change yourself. You don't have to shrink yourself or limit yourself. You just need to be able to put yourself in a container that can hold what you are already carrying. All right?
So when it comes to creation, the second thing you have to know is to serve people first and then the systems will serve you. So this is about value and not manipulation. So you're not manipulating your way into momentum. You're going to minister your way into movement. So when the first question is how can I bless and not how can I blow up? You're going to build something that no system can suppress. You see algorithms reward what humans reward. Remember because the algorithms are what? Humans, right? And so humans reward those who serve. When you pour out generously, the harvest is going to come. Maybe not all, maybe it won't be overnight, but it will always be right on time. Because the algorithm doesn't control the impact. Obedience to your calling does. So Luke 6:38, this isn't just spiritual. It's a kingdom law. If you sow generously, you are going to reap as well. And that principle transfers to everything, even in your content.
Now, the third thing a lot of people aren't going to like, but I got to talk about it because this is probably one of the biggest things that's actually holding people back when it comes to their creation and being successful on YouTube. And that is this: that the algorithm responds to value, not victimhood. So, I see so many people in this conversation, so many people that comment on YouTube videos and everything else in this victim mindset. And if you are creating content that is rooted in resentment or fear or frustration, it's going to carry that and it's going to come through in your videos whether you realize it or not. You see, that victim energy repels growth. It is the antithesis of it. And victim content subtly demands attention instead of earning it. You're not entitled to anybody's attention. So people don't follow neediness. They follow leadership. And every post is a seed. And you have to ask yourself, if you looked at your garden, are your posts those of scarcity or those of strength? Because pity will fade, but power is going to naturally multiply. The algorithm, it does not owe you anything, but the market will reward value with interest.
Now, we're going to do a speed round, and I'm going to break down seven quick signs that you might be creating from a victim mentality rather than value in leadership. And these are emotionally subtle, but strategically destructive, and they repel growth because they signal scarcity, blame, and lack of agency. And so, you can drop in the comments and we can all be in solidarity if you've ever struggled with one of these because I know I had in the past. So, a: nothing I post ever works becomes your content theme. You turn your frustration into content and not a redemptive or an honest way, but in a resentful and defeated tone. That's not vulnerability. It's venting. Victim energy says, "I'm trying so hard and the system is working against me." Value energy says, "Here is what I'm learning and here's how I can adapt." So take every opportunity when you post something and it doesn't work out to learn what didn't resonate so that you can tweak it to do better the next time. Next is you measure your worth by your worst performing post. So instead of seeing data as feedback, you treat it as rejection. Every dip in views becomes personal proof that you are not good enough. Victim energy says, "I knew I wasn't cut out for this." But value energy says, "What can I improve next time?" C. You constantly blame the algorithm, which is just your audience. You externalize all responsibility. You say, "The algorithm is punishing me," instead of asking, "Is my message clear? Is it strong? Is it resonant? Have I actually built the skills to learn how to deliver the message that I'm trying to actually deliver?" If the algorithm is your scapegoat, you're not in creator mode. That means you are in survival mode. And you're never going to see abundance and views and income or anything else. Having a scarcity mindset. Next is you post to be seen, not to serve. This is big because so many people post content that says, "Please notice me," rather than, "Let me help you." It's loaded with emotional pull but low on actual usefulness and clarity. And I see this all the time, especially in my niche where people are just posting random, "Here's five ways to make money," and all this stuff, and it's so clear that they're just trying to do whatever they can to be seen and not actually to help people. And this is why I've been able to outgrow so many people in my niche so quickly because it's something where I'm not trying to create within a niche. And on top of that, I'm genuinely trying to help people by creating videos like this where I'm talking about things that I genuinely hadn't heard and that I wanted to share with other people who might be out there struggling and keep getting the same six tips over and over and over on these repetitive videos people are making to be seen and not to actually serve. Now, the next is that you feel owed. So, you start believing that because you worked hard or showed up or struggled more than others that you deserve success. And oh my gosh, I have to do an entirely separate video about this because this this this is a sickness because you are going to just continue to put yourself in a trap where you think that hard work and putting in more hours and putting in more time is what actually means that you get paid, which spoiler alert, it's not. And if you want a little bit of that, I talked about it some in my video, "Making money is so easy, it's sickening." And this is literally a sickness because um you will keep yourself in a cycle of hustle and struggle to um make the story true in your mind that this is what it actually requires and that you think that because you put in more time than somebody else that that means that you automatically are owed or entitled to anything. It doesn't. And the market will tell you exactly what you're worth based on the value that you are giving and the response that you are getting from that. You see, neither God nor the market owes you anything. They respond to faithfulness and fruitfulness, not effort alone. You see, it's not the effort that determines the outcome. If there's a chef and he stayed up all night cooking a meal and then he put it before you and it was like rat droppings and burnt up hot dog meat with, you know, sprayed cheese and dried cranberries and he said, "Here you go. I worked all night on this," would you say, "Oh my gosh, this is amazing?" Would you say, "I'm leaving and give me my money back?" You would obviously say the latter because it doesn't matter how hard he worked. What matters is what the actual outcome of that hard work was. And so when you start looking at it from that lens, you're going to see yourself shift in so many different ways are going to allow you to actually grow and get the results that you want. And lastly, you resent others for succeeding too easily. So does any bitterness creep in when you see somebody who started after you but that's growing faster than you? You may downplay their effort or talent and focus on the unfairness at all. You might say things like, "It must be nice to be so lucky," or, "Well, of course they're able to do it because they're pretty and they have pretty privilege," or, "Of course they're able to do it or they have money or they're this race or this gender or they have this background," or whatever excuse that you use in your mind. None of it is actually going to help you get where you want to be. Okay. What you should be thinking instead is what can I learn from what they are doing? If you can actually take aside those victim goggles, you will find so much gold in the strategies and methods and the way that other people do things and things that you can learn from them that you can apply to yourself. All right.
Now, the fourth thing when it comes to how to approach creation is that the algorithm is going to expose the integrity of your ideas. So, shallowness is going to die at scale, but depth is going to be the thing that multiplies. So if it only works in your echo chamber, then it will not survive the scroll. Scale doesn't hide cracks; it amplifies them. So surface-level content might spike for a moment, but it won't sustain gravity. When you create from substance, not shiny strategy, your message is going to hold under that pressure because integrity becomes magnetism and repetition becomes reputation. And so if your idea dies in the algorithm, it was probably already dying.
In your spirit. I tried this, you guys. There was a point where I had purchased a YouTube course, and basically, the course was pretty much just telling me to do things that other people are doing. And so I was doing that. I was just putting my own spin on content I had seen other people do. And I am just so thankful that it never worked out because then I would have been stuck in a trap of just doing the same things that other people do.
And the content that has always done the best for me are the ideas that I have come up with myself; the things that have come from my own mind, my own lessons, and the journey and the things that God has given me. And you have that too within you. And even if you don't know how to get it out yet, you can subscribe, and I'll help you with that. But this is what you have to understand: is that you have this super cocktail of experiences and your lens in your life that only you can actually share with the world.
And so what a disservice to rob the world of that by trying to just do what somebody else does, say what somebody else said, and be them because we only get one you. And when you're so busy trying to package yourself in the packaging of somebody else instead of being yourself and allowing the world to receive what you have to offer, it just not only does everybody else a disservice, but it dims your light, too. And it is something that is not sustainable. Which is why so many creators end up quitting after a while because it is completely unrealistic to think you can spend your whole life not being yourself.
The next thing is that the audience that you attract is proof of the spirit in which you create. So your content summons who you are, not who you pretend to be. So you don't just build an audience; you are building a mirror. The people who show up are a reflection of the posture that you created from. Were you frantic? Were you fake? Or were you faith-filled? Your content carries this impartation and this transmission of not just words but spirit, and not in a woo-woo crazy way, but in a way that we are the company that we keep; in a way that bad company corrupts good character. So you're going to attract the level of wholeness, of clarity, and conviction that you embody. If you find yourself attracting customers who have victim mentality, who are desperate, who are upset, who are complaining about their life and their situation, what type of content are you producing that is attracting that type of person? You see, your content preaches, even if you don't intend for it to. It reveals your theology, your fears, your frequency, and what you carry is what you call in.
The last two points here are that one, attention is a resource, not a reward. Hear that again. Attention is a resource, not a reward. Okay? Visibility is potential energy, but it's not the goal. Attention is not your finish line. It is an entry point. It doesn't validate your worth. It multiplies your responsibility. Going viral without clarity is like being handed a mic with nothing to say. You have to use attention wisely because it's fuel. It's leverage. It's a test. Don't waste it trying to stay seen. Use it to do something that is significant. And if you're a Christian, that glorifies God. So don't chase attention. You have to steward it. You're not here to go viral. You're here to go vertical. And you have to have something to do with it. Please, because there are so many people who literally go viral and don't have anything set up to actually capture that audience and put them into a thing that's going to enable them to actually be able to do this for their job and to make a living, which is what I teach in that training.
So the last thing in this section is this: that chasing the algorithm makes you a slave to the latest appetite. So if you create according to principle, that is much better than you having than you doing it towards your preference. So, if you build your brand on trends, you're going to burn with those same trends when they die. You see, the appetite of the crowd changes by the hour. But the truth doesn't. You weren't meant to be a vending machine of dopamine. You were designed to be a table that people return to. You build from principles, and you will not only outlast every single algorithmic shift, you will also outlast every single platform. You see, all these platforms that we have, most of them aren't going to be here 20 years from now. And so if your goal is to be able to make a living from creating, you have to learn how to do what I call the immortal visibility method, which are the principles that I have learned that have enabled me to build a six-figure audience on TikTok, not once, but twice, to be able to grow to 100k followers on YouTube within six months. And I guarantee if I wanted to that I could do the same thing on Instagram, on Twitter, on any social media platform. And not because I'm arrogant, but because I have done the work to learn the underlying principles that make people trust you, to like you, to get to know you, to be able to resonate with you, and to move people to actually wanting to hear more of what you have to say. And it is a skill that you can learn, too. It's something that we were all born with naturally. It's one of those unnamed skills I'm going to mention towards the last section of the video that literally helped me to have an unfair advantage because nobody else was talking about it. And so now all the creators that know this literally have been able to basically immortalize their creativity to be able to move from platform to platform like a chameleon being able to go with whatever environment. And then those who study the algorithm, it's like studying a fake dollar bill. There are always going to be new fakes that come out. But what is going to help you stick around is if you know what the real one looks like. And when you do this, when you chase the appetite of man, you're forfeiting the anointing of heaven. So strategy is useful, but identity is unshakable. And when you build from who you are, not what other people are clicking on, then that is when everything shifts. The scroll is shallow, but souls are deep. And when you create for people, that is when everything shifts.
So now we're going to get into what actually drives growth. So there are a few pointers to understand here. The first is that God gave you dominion and not dependence. So you were called to master, not to survive. You were never meant to tiptoe through your calling hoping not to offend the algorithm. You weren't designed to need the system. You were given the authority to shape it. Genesis 1 doesn't say, "And God gave them influence if Instagram approved." It says, "Let them have dominion." That includes over your message, over your art, and over your audience, no matter what platform it's on. So, you're not waiting for permission from a platform. You're waiting for permission to walk in that permission that you've already been given from God.
The second thing is that the algorithm is not holding your breakthrough. Your obedience is. And if you haven't seen the video that I've done called uh you're not waiting on God, God is waiting on you, this is the video for you if this point hits with you because your calling is not contingent on platform metrics. Obedience will take you places that virality never could. The breakthrough that you want doesn't come from reals. It comes from real faith. The right yes in secret and in private will produce a harvest that no algorithm could suppress.
Number three is that the audience that you crave could be the thing that destroys the character that you need. You see, delay is often protection, not punishment. What you think is a setback is often a safeguard. And sometimes the platform won't grow because your roots are not deep enough yet to hold the weight of the fruit that you are asking for. Again, that waiting on God video goes so much deeper into this, but God cares more about your character than he does about you having clout because the spotlight that you want could be the very thing that incinerates you if you have not built the spine to be able to stand under it. So, if you blow up too soon, your platform could be the very thing that becomes your prison. And God's delay is often his deliverance.
The fourth thing is that God will judge your harvest, not the algorithm. So stewardship, not statistics, will be your final scoreboard. When you stand before God, he won't ask you how many followers you had. He'll ask what you fed the ones that you were given. Likes don't equal legacy, and reach does not equal righteousness. You're going to be judged by your faithfulness to what you were given, not by the amount of visibility that you had. The algorithm may see views, but God sees value. And you have to ask yourself, which one are you performing for?
And some of you may be thinking, well, you know, I I I get that and I do want to honor God and I do want to do the best that I can with what I have, but I also want to be able to do this as a living. I want to be able to make money online, maybe 10K, 20K a month, to be able to quit my job, to be able to live freely, to be able to give well and live well. And there is nothing wrong with that. But can I tell you a secret? You don't actually need a big audience to do it. You don't actually need thousands and hundreds of thousands and millions of followers in order to do that. In fact, often times the people with the most followers aren't necessarily the ones making the most money because views don't equal income.
Number five is that you're not competing against other creators. You're competing against the collapse of attention itself. You see, you're trying to create memory in a world that is engineered for amnesia. You're not racing other influencers. You're racing the entrophy of a distracted age. Every post is competing with a million voices that are screaming for dopamine. And so if you want to stand out, create something worth remembering. Don't just inform, but imprint. Don't just trend. Tattoo. Make your content feel like this sacred interruption in a sea of noise. Don't be a get. Don't be scared of being different. That's your magic right there. You see, the most powerful content isn't what's the most clever. It's what is the most anchored and what reaches and resonates with people deeply.
The sixth point is this: Virality is a byproduct. It's not a strategy. Anyone that tells you, "Hey, I can teach you this formula to go viral," they're already worried about the wrong thing because faithfulness in sewing is your actual strategy. Chasing virality is like running around chasing lightning with a mason jar. You might catch it once, but you can't build on it. But showing up with clarity and conviction, that is where compound impact lives. You see, the harvest was never promised to who can be the most flashy, but it was promised to the faithful. You see, growth doesn't have to be a game of gimmicks. It's a war of endurance and obedience and wisdom. And the system didn't call you. God did. And so, you have to build like that is true. But make no mistake, just because you are called and even faithful doesn't mean that your seed obliges you to a garden. It simply means that you have the opportunity now to cultivate one. Your gift is also your assignment.
Now, what are those things that I talked to you about, those the ways that you can master the medium? Well, I'm going to get into that, and then we're going to talk about those secret unnamed tools at the end where I'm going to break down the things that nobody else is talking about here. But this is where we can get into strategic craft without being a servant to the algorithm. So this is how we learn the rules and then are able to bend them.
So how do we master the medium of YouTube while we're on it? Well, the first is to become a producer and not a consumer. So study the craft. Don't just consume it passively. You see, most digital creators are digital gluttons. We are stuffed with secondhand inspiration but starving for original execution. So consumption without reflection leads just to imitation, not mastery. Producers don't scroll to compare. They scroll to reverse engineer. Ask yourself what about even reverse engineering this video? What about it hooked you? What tension did it create? And how can you distill it but not duplicate it? What made you click on it and even watch this far into the video? You for a long time. Please stay with me. But this is something to ask yourself about what enabled you to do that and what you can learn from that principally for your own content. So if you consume more than you create, you don't have a content problem. You have an identity problem, and it's that you're outsourcing your own voice.
The second piece here is to master the algorithm. Again, the same way you master fire. You understand it and you use it, but you don't put your trust in it. The algorithm isn't your friend, but it's also not your enemy. It's just a force. And like fire, it can cook your dinner or it could burn down your house, depending on your understanding of it. So don't resist it, but don't romanticize it. Just respect it. Mastery comes from awareness. It's knowing when to stroke the flames and when to take a step back. Fire serves the skilled, but it scorches the careless. And so if you can't explain how the algorithm works, it's already your master. You have to learn the rules so that you can break them on purpose.
The third thing is that people think that the algorithm demands predictability, but it's just people, and people actually crave surprise. You play by the rules, but staying magnetic is actually much more important than staying visible. You will probably be able to find so many creators if you actually go look who do not actually post consistently. They don't have a posting schedule. They're not posting twice a week or once every week or doing all these things. But this is a part of the fluke that I was telling you about where I grew to over 100,000 subscribers in six months without posting consistently that entire time because I understood something that took me far too long: that people don't need consistency. They need congruence. And what is much more valuable than you posting some lackluster thing two or three times a week is you posting when you actually have something to say, and that thing that you have to say be so impactful and so vibrant that it literally carries over for months at a time. That is how I'm able to literally make a $100,000 a month or more without even posting consistently because when I show up, it's when I have something to say and I'm able to create content out of a place of overflow and not obligation. And what you need to do is not get into a routine so much as a rhythm because humans, we crave disruption and novelty and unexpected emotion and interruption. And so you're not trying to be consistent as much as find a rhythm that actually works with your own cycle of inspiration and intensity. If you find that you're one of those people who get really excited about something for a period and then eventually just completely fizzles out, YouTube is actually perfect for you. But you've just been lied to by being told that you need to bottle down all of your magic into some sort of niche. But it's like jazz. There's the structure in the rhythm, but rebellion in the melody. And you have to work with giving your audience things that light them up, but that also give them what enables you to feel. And they will feel that too. So you can play the game in order to gain the level of visibility, but you break the pattern in order to stay remembered. And if this sounds a little confusing, I go over more of it in that three-step formula to replace your income, work from anywhere, and get paid to be exactly who you are. That's in the description where I explain to you exactly how you can do this. And without having to be consistent, without having to box yourself into a niche, you can be yourself and get paid more than you're getting paid at your day job.
Now, the last thing for this section is this: that most creators are merchants of novelty, but few are builders of meaning. So when we talk about novelty and surprise, we're not just talking about surprise for the sake of surprise, but not just trends that give you momentum, but truth that gives people gravity. Anyone can go viral, but views actually matter. Few videos people actually return to again and again. So many people comment on my videos, which I'm so blessed to say that they save it to literally come back and watch multiple times over because of how much value that they received from it. You see, I've had people literally be able to change their lives from my free content alone, not to mention the paid offers because you can follow trends and chase relevance or you can speak from eternal principles and create the resonance that we've been talking about. The first fades, but the second one is what forms movements. So, don't build a house of highlight reels. Build a cathedral of content that lives in people. You see, viral will get shared, but meaning will get saved. So, what does a section mean? It means you don't master the platform by mimicking it. You master it by understanding the human spirit that's inside of it and behind it. And your strategy should serve the substance that you are delivering. Never replace it.
Now, this is the part I'm excited about. I've been excited about this whole video, but specifically this part because these are the unnamed top-secret methods that led me to unfair growth that nobody talks about. And this is what I call the lost arts. And so I incorporate this into everything that I teach, into my program, the dream life loophole, because these are the things that none of the business bros are talking about who will tell you you got to hustle your pants off and work 12 hours a week and grind and shine and whatever else. And I was able to build my business to a very profitable seven-figure level with just my husband and I without doing any of that. In fact, this is exactly what I focused on.
So, the first thing that was that unnamed method that gave me unfair growth is exploring the art of exploration. So, you've probably never even heard of this. You're like, "What does this have to do with this in terms of the content, Danielle?" And I promise you, I'm going to pull it all together. Okay? So, exploration. What does this mean? The algorithm rewards discoverers, not settlers. So, these are the people who don't ask what's working, but they ask what's missing. You see, that is how my content goes so far because I don't focus on speaking on things that other people have already spoken about. And I'm not saying that you can't do that. There's a time and place for that to add your voice and your perspective to a conversation. But when you instead ask the question, what's missing? You create this space where there's a gap. And so, you don't have any competition. No one is comparing my content to anyone else's because no one else is talking about the things that I'm talking about because I'm not afraid to use my own unique voice, my perspective. And if you don't have a perspective, go live and get one. Go get one. Literally, they're free. And that's what exploration is all about. You see, settlers chase proven formulas, but discoverers ask dangerous questions. One builds copies, but the other builds categories. Explorers don't wait for permission. They chart new creative maps. They don't ask, "What's the niche?" They ask where is the white space and what can I do to fill it? You see, that is where the algorithm whispers because being an explorer is extremely rare, and that is why it's rewarded and will enable you to literally rise above the algorithm and because you're hitting the people behind it. You see, if you only post what's proven, you will never be able to pioneer what is powerful. Even this video, I haven't seen any other video called how to make the algorithm your servant. But that is the idea that came to my mind as I was creating and looking and exploring. You see, the algorithm promotes pattern, but legacy comes from original pathfinding. And this is the part that is hard for people though when it comes to using this art of exploration: is that you have to be okay with figuring things out. You have to be okay with struggling and with trying. Like I did a video a while back called Biblical Lessons from Princess Diaries, which I love that video.
I stand by it a million%, but it completely flopped in numbers in comparison to the other videos on my channel. But I was okay with that because I was trying something new and it could have been the next best thing ever. And I'll probably still experiment more with movie breakdown content and showing life lessons from it. But that's okay. Everything isn't going to work out the way that you thought that it would. But that doesn't mean that it wasn't useful.
You see, if you don't know what to talk about, talk about everything. No, you will not grow that way. But you will learn. And sometimes, a lot of times, that's the point. You see, don't follow your passions. We get so hooked up on the word passion. It honestly kind of annoys me at this point. You might be thinking, "Maybe I'm not passionate about anything." Follow your curiosity. Follow your interest. Ask yourself, what could you learn about? What could you research about? What could you get on a stage and give a TED talk about? Not because that's your job and you know it, but because you can research it for hours and still want to know more. That is the art of exploration in action. And you can make money just from sharing that with other people.
Now, the second lost art that I use that nobody else is talking about and that's so underrated, but we use it all the time is imagination. You see, the algorithm bows to builders of worlds, not chasers of trends, because trends expire, but worlds endure. Think about your favorite world. I would love if you commented below, actually. Are you a Harry Potter person? Are you a Star Wars person? Are you an Avatar person? Like, what fictional world would you live in if you could? Because that is exactly what I want you to think about when you're creating your own content. You see, trends give you a moment. But world building, it gives you mythology. You see, when you create a world, you create your own lexicon, your own rhythm, your own lens. People don't just follow, they enter. They stay. They belong. You don't need to go viral. You go visceral deep dive into the part of someone that says, "I've never seen anything like this before, and I want to leave." Oh my gosh. I pray that's how you feel while you're here. I pray you feel like it's a homecoming. Like, oh my gosh, I've never seen someone doing content like this, explaining these concepts like this, and I don't want to leave. I want more. And if you do, comment any questions you have. You see, you have to build something that's so immersive that people would rather live in your content than escape into someone else's.
Now, the third art is the art of, you see, pick number three, my lord. Comment if you know the reference. Um, the third one is story. You are writing onto the heart of a generation. Data passes, but stories imprint forever. I actually want to tell you a quick little story because this completely blew my mind about stories. So, stories have been the longest form of communication that we've ever had in history. Right? All throughout history, things were told through stories on walls of caves. Stories were recorded teaching people about things. And God chose to literally deliver his holy word through the form of a story. So, that should just give you some backdrop to how powerful stories are. And let me ask you this. What would be more impactful to you? If I say, "All right, here is the how-to video on how to not get hit by a car." And you're telling your kids, "Hey, don't get hit by a car. If you run into the car, you run into the street, you're going to get hit by a car. Thank you for watching." Right? Okay, that's true, right? You run into the street, you could get hit by a car. Now, instead, imagine if I said this. Imagine if I said Johnny John Ailia, that's the first girl name I could think of. Um, I want to tell you a story. So, there was a squirrel, Pete the Squirrel. Pete the Squirrel was such a good little boy. And one day, Pete the Squirrel's mom told him, "Hey, Pete the Squirrel, uh, this is a wonderful place to play, but never, ever, ever run out into the street. It's very dangerous and something bad could happen to you if you do." Pete the squirrel said, and he grabbed the nut and he went outside playing with the little nut ball, right? Nutball goes into the road and what does Pete the squirrel do? He gets up and he runs after it. Oh my goodness. And he does what Mama Squirrel told him not to do. He runs into the street. Gasp. Gasp. And what happens to beat the squirrel? Before he even knows it, he thought he was being careful. He looked both ways before he crossed the street, but instead a red car came racing through. And Pete the squirrel was dead just like that. Flattened into the pavement. and he never came back to life because people don't come back to life when they're dead and beat the scroll died. And what is a child going to be? Maybe traumatized, maybe. Maybe a little mortified, maybe. But will they understand that more? Or will they understand you telling them a detailed how-to about the mechanics of a car and how death happens in the afterlife? Of course not. And we haven't changed. We're all just grownup kids and we all learn best through stories. That's why Jesus literally told parables to help people understand things. And so do not sleep on them. And you don't have to be a fiction author in order to infuse story and storytelling into your videos. In fact, there's storytelling structure in literally every single YouTube video that you watch. The only thing is you haven't trained your eye to be able to see it. And again, in Dream Life Loophole, that is exactly what we do. And so facts inform, but stories transform. The algorithm remembers nothing, but people will always remember how you made them feel. Stories are code for the soul. They bypass logic and they program belief. They don't just post to be understood. You have to post to be felt. And never forget that every creator is either echoing noise or you're writing something that is all your own. If you build a platform around who you think you should be, it won't be a palace. It'll be a fancy prison. And so, a graph will go viral for a week, but a story will birth a worldview that will last generations.
Now, there are two more secret arts. And I hope you're enjoying this. Please thumbs up and subscribe if you are. The fourth is one that might be unexpected, but beauty. Because algorithms optimize for clicks, but souls crave beauty. God made us to. And it might not be the beauty that you're thinking of. Of course, there's aesthetic beauty, but utility gets views, but beauty gets loyalty. So, you can win short term with hacks, with headlines, and hooks, but only beauty will build a brand that people revere. And I'm not talking about even the beauty of looks, which that's a whole another thing that I might write a book about, especially for women. There's a whole lot of research about how you look actually affects how much money you make. But I'm talking about the beauty and how it actually feels. Beauty heals. It awakens it. It feeds your soul. It reminds people that they are human in a world trying to turn us into machines. And in that moment, that your content can become a cathedral for someone instead of a commodity. beauty. It's not just visceral. It's that visceral. It's not about polish. It's it's presence. It's feeling like we're here. Like I'm talking to you and you're in my house and we're we're getting to know each other. I'm sharing with you the things that changed my life. It doesn't just impress the eye. It awakens the heart. It speaks to something, something ancient, something eternal, something true. Something that says, "Gosh, wake up. You're not crazy. You were made for more. And that's why some content can just be instantly forgotten while other content can live with you and inside you for years. The difference was never the production value. It was the presence. And so when your content can radiate that beauty through truth, through grace, through wonder, through design, it reminds people that they are souls instead of scrolls and they feel something. And when someone feels something, that's when they'll come back. So the algorithm will ask you did it convert but the soul will ask did it move me and the things that move are the things that will convert and so if you want to build something that lasts you have to start creating for the second voice not the first one.
Now the fifth and final lost art is this connection because you cannot automate belonging. We are designed for connection. That's why in the garden of Eden what did God say it is not good that man be alone. You forge loyalty by resonating at a human, not an algorithmic level. You can gain reach, but you cannot gain resonance. Belonging is forged in the overlap between I thought I was the only one and me too. It's the moment that someone stops consuming your content and they start identifying with it. like the lifestylers that I serve, which are people who want to be able to make a living being creative and being free and being able to not have a boss or be chained to a business. To be able to live a lifestyle making low-maintenance or passive income, to be able to have financial freedom, have time with their family, to be able to truly have it all. And by it all, I simply mean being able to make money and actually have time to enjoy that money, which isn't crazy or ridiculous. That's what I'm living right now and why I literally do what I do and get up every morning so excited to share the journey of the blessing that God has given me and helping others reach that too. And so when somebody identifies with that, that is the connection that I'm talking about. It's the kind of connection that isn't scalable. It's sacred and that is why it works. So you don't need to go viral. You just need to be someone's home for someone to see you and think you're like me and I'm like you and that is the beginning of a bond that will build worlds and that will also in the meantime as well build your business. And if you want to know how to do that, how to utilize those things, how to go beyond just the algorithm, but how to rise above it, then last time I'm going to offer it to you, that three-step formula to replace your income so that you can work from anywhere and get paid to be exactly who you are. And you don't need to have a niche. You don't need to have an audience. And no, you don't need to hustle all day long or sacrifice your peace. And you can get instant access to that training for free right now. All you got to do is click the video in the description.