You are about to witness something that has never been done before. Because everywhere you look, you're going to see some over-promising guru saying that they're going to get you rich quick, if only you were to buy their $1,500 course. And any free courses that you do end up finding are full of fluff; the information inside is irrelevant and it doesn't actually work. Today, or it's purposely missing out information so that the guru can again try to sell you the missing information in their course. Well, look, enough is enough. You don't need to drop thousands of dollars on some overpriced course in order to start making money online. And that is exactly why I'm creating this completely free Mega course that is going to teach you, step by step, how you can make over 10K per month in as little as 90 days from watching this course, with online freelance copyrighting.

So look, if you're still skeptical, you probably should be. But the proof is on this very Channel. Because look, with the information that you are about to learn, I myself have been able to build a business that generates me over $100,000 every single month in complete profit, all of that at the age of 24. Where at 22, I was literally working a minimum wage job. But regular everyday students are crushing it with freelance online copyrighting as well. I actually made $18,600 this month. I reached 10K a month last month. I made 13.3K. I made around $12,000. I'm able to travel whenever I want. I have the ability to also take my family on vacation; we're going next week. I was able to quit college. People are not going to believe this. I started making 10K. I started making 10K. You can look at the receipts. I started making 10K a month on month three. Life's good; can't complain, to be honest, man. It's changed my entire life around. Nine months ago, I created a completely free 4-Hour copyrighting course, and that course alone was responsible for thousands of different people becoming full-time online freelance copywriters. Now, this course was an absolute hit; it was a certified Hood classic. It got almost 2 million views in less than a year and is one of the most watched videos on YouTube with the word "copyrighting" in the title. And sure, while it's impossible to say that that's not pretty impressive, the crazy thing is that what you're about to witness in this free course is going to make that course seem like just a drop in the bucket, because we are going to be going even deeper than that. I've poured hundreds of man-hours—my own hours—spent tens of thousands of dollars, and also have hired multiple new employees just to create this course and actually bring it to you guys completely free of charge. And we are going to be going way deeper than just theories or advice or tips. I'm going to be giving you literally everything, from the screenshots of me actually closing clients and me making money and how my students are doing it as well, the actual templates we use, how to use AI to create copywriting quicker and make it even better than copy that even we could write.

So look, my big promise is that when you complete this video, you are going to walk away with every piece of knowledge to get from wherever you are at right now to 10K per month with freelance online copyrighting. And with this newfound path in scale, you are going to be able to achieve time, location, and of course, Financial Freedom. Now look, I've done enough talking, and I'm sure you're more than ready to get into the video. So without any further ado, let's hop right into it. What is up everybody, and welcome back to the brand new free Mega course, man. Today we are going to be making nothing short of History. So, so without any further ado, let's hop right into the free copyrighting Mega course—literally everything you need to know about learning copyrighting, getting clients, and making 10K a month or more with freelance online copyrighting.

Now, just as a warning, this whole video—in, in free Mega course—is going to be long. So in order to chunk it down and watch it over time, make sure you like this video so that you can find it later in your YouTube playlist, cuz it will show you all your liked videos and you'll be able to quicker find it. And you can also go down below and comment your timestamp of when you leave off and where you can come back. Now, I do recommend that you go over the whole thing all at once, but I understand that it's going to be a long time, so that might not be possible for some people. But it is what it is. So what is copyrighting and how can it actually change your life? Well, as you can see here from this photo, this was a, a vision board actually that I created. At the top, you see I wanted a really nice car, right there. You can see I also wanted a nice watch. I also wanted to wear suits and dress up nicely. I also wanted to have some jewelry, and I also wanted to live in the penthouse. And here's how it changed my life. So look, those are the things that I wanted eventually, like once I, uh, I graduated high school. But this is actually my, my high school transcript. And the reason why I wanted to show you this is actually because I want to prove to you that you don't need to be a super smart person. Because back when I was in high school, when I was broke or, you know, just still working at a 9-to-5, I had this limiting belief that the people who actually made it in business and made tons of money, those were the people who were just extremely smart—like they are just completely IQ is like 200; they're extremely intelligent, and I have no chance of matching them, especially because I was a guy who got terrible grades. Guys, as you can see, going from the top down, okay, my first one there is Food Science. I took Food Science because I needed it to graduate high school because I failed Physics 11. As you can see, I got a 42; you need a 50 to pass. Okay, so anything under a 50 is an F; it's a fail. Anything above that is something that you, you can pass. As you can see, I don't think I have any 90s. I have literally no As on my whole report card. Mathematics, I got a 53; Mathematics 12. So the other thing to note is that nobody actually gets a 51, 52, 53, or 54; that means that they failed, meaning they got a 40 something, but the teacher of the class fudged the numbers a little bit, you know, made maybe bumped up some scores over here, bumped up some scores over here, and actually just kind of pushed you through. So essentially, I pretty much failed Math. I actually failed Physics; like the teacher was like, "Bro, I can't even do anything for you; I can't even fudge the numbers enough to make you pass." So Physics failed, Canadian History failed, but they pushed me through cuz they gave me a 51. English 11, 62. Now, this is a pretty bad mark, but in English. So I'm a copywriter; I use the English language every single day. But again, I prove this; I want to put this in here to prove that you don't have to be some sort of English Brainiac. Like it's really not about being an extremely good writer, cuz in copywriting, the best copywriting is the simplest. You're going to learn the lessons later on, but you don't want to write copy that's any more complicated than a third-grade reading level, because that's what most people read at. So English 62, Mathematics in grade 11, 59; still almost failed. Music failed. I passed with a 52 in music class, dude. That's because I literally just didn't show up because I was literally that kid that just didn't care about school, didn't care about money, lazy, didn't want to do anything. And again, the reason why I say that is because you don't have to be somebody who is just the top student of your class. You don't need to be super ambitious; like I was never super ambitious, but I still made it with copyrighting. I became successful later on. English in grade 10, I got a 56; Science 57. I mean, all my grades are, are bad; like my best grade was an 86, and that was in Production Technology, which is a fancy word for wood shop, which I mean, you'll see, went on to, to serve me because I became a carpenter. But, but it wasn't until I started working 9-to-5s that I knew I needed to do better. See, in high school, I thought it was all sweet. I thought it was like, "Oh, whatever, this screws this; I'll just get like a construction job or a trades job out of high school; I'll just do that for the rest of my life, and you know, I'll be happy and make money." But little did I know that this is really what 9-to-5s meant for me. Okay, so first of all, I was a carpenter, walking to work every day. I was so broke, I couldn't afford a car, and I was walking to work in a blizzard, as you can see in that middle photo. Then on the left and right photos, you can see that I was just hard at work every single day, cutting up wood, creating some decks, nailing some wood together. I mean, it was, it was, it was hard work, because this was me over here in the summer, and this was over me over here in the winter. It was extremely hot; I was working outside every single day, also working rain or shine, and also when it did rain, sometimes the rain would be so bad that they would call off work, not because they actually cared about us, but because they cared about the tools, cuz if the tools get ruined, then that's going to cost them money. But the, the main thing was that just the working conditions were, were awful, bro. They were, they were bad. And I knew I didn't want to be doing that forever. And I was also in the military, as you can see here; these are some training pictures; that's why I'm not in my actual uniform. I was just like at training. So as you can see, I was there with my weapon, and down here on the right is me just sleeping in a trench, really just chilling, sleeping in a trench for like a whole week. And then here is me at a security guard; as you can see there on the left, it was 2:00 a.m. in the morning, and I was tired as hell. I actually just got off of another shift as a carpenter and then did night shift as a security guard. And on weekends and also Summers, I would work in the military as a reservist. So as you can guess, my life was hectic, hectic, hectic; work, work, work, work, work, work. That's all that I knew when I got out of high school. And I started to learn something; I was like, "You know what, this isn't really life; this isn't really life for me. I'm literally living for, for like the weekend, or on the weekend, maybe I'll get to like go out and party and have some quote-unquote fun, which is really escapism," but that was my life. There's nothing wrong with working a 9-to-5; I just knew it wasn't for me. Working all those 9-to-5s, working my fingers to the bone, and then every month, bro, bills would just be lurking; bills would be sitting there going like this, being like, "Oh yeah, man, look at this; this, this dude just got paid a paycheck; oh yeah, that's, that's mine." I knew that I could do better. I wasn't making enough money. I knew I didn't want to work 80 plus hours per week. I didn't want to have to work 80 plus hours a week. Now, because I'm doing what I love, I work every waking moment, but it's because I love it. And if I want to take days off, I want to take weeks off, I can do that too. So I started to try to make money online but kept failing. There's my vision board again there on the right; that's actually when I just took it and I put it on my wall. Over here is, is my whiteboard on the left. So I wanted to be a future millionaire, and I'm going to quit my job in 6 months or less; those were my very, very main goals. So I tried copyrighting and still failed miserably. Right, this is one of those things where I was like, "Oh, man, like I came across this thing, copywriting, and then I was instantly successful at it; I started making $12 million a month," like it was not that, dude. Like I tried the whole make money online with copyrighting thing and failed miserably, dude. As you can see here, this my bank account on the bottom; it's my Visa credit card. So I owed four grand in credit card debt, and I had $250 in my account, bro; $250. And that $250, like rent was coming up, so it was going to be gone, and then I was going to be in even more debt, and this credit card is maxed out too; like this credit card has a $4,000 max on it, and I have 250 in my account, and I ain't even paid yet, and rent's coming up, man. Like there's nothing more stressful than just not having the money for stuff and having to tell people, "Yeah, I can't get the money to you right now," and wondering if your lights are going to get cut off. So I started to mend together a system that would eventually lead me to landing multiple high-paying copyrighting deals. And finally, after that, things started to click, because all the things that I was learning at that time, dude, none of them were effective; none of them worked. And like I get it; it's not that the things don't work; it's that you don't work hard enough. But no, like literally the things that I was getting taught, like, just were not working. Like they gave hundreds of thousands of people the same template, told them to go use it online and use it, and this is going to get you clients. And I was using the same stuff everyone else was using, and it was just awful. And then I started doing different things; I started finding clients in different places; I reaching to them in different ways. And only then did I start to actually learn how to get high-paying clients and make money with copywriting. And finally, things just started to click. As you can see here, I got my first 2-grand deal, and then over here I started making 7 grand. And since starting copyrighting in 2022, I've been able to build my own $1 million business. I have multiple streams of income; as you can see, I have a YouTube channel which is doing really well; I have an education business and also have other private clients as well. Now I'm living the life that I want to live. This is me and my Corvette; me and my Corvette when I just got it actually that day. Me and my Audi; I bought that car as well. Me and my Camaro; I bought that car as well; still own all these cars. I also have another car, a Ram; I didn't put it on here; it's a brand new truck, but you know what, you get it; I love cars; cars isn't my thing; I'm a car guy. As you can see, I'm now living in the penthouse; I'm living exact—like this is almost the exact same type of place that I wanted in my vision board. Also, I get to travel; I literally never left Canada in my whole entire life. I'm 24 years old; I was 24 years old before I even left my home country, cuz dude, I could barely survive, let alone vacation, bro; vacation was the last thing on my mind. And this is me also in Texas, Houston, Texas. I went to Houston, Texas, and I literally was just like hanging out; I saw somebody say something cool about Houston and I went the next week; I just went the next week; never been in the US before in my life. And this is me also in Toronto in the CN Tower. And this is me achieving another one of my lifetime dreams; like dude, I started my first YouTube channel when I was like 13; I could have never imagined. And of course, copywriting is what got me here, because you're going to learn as we go on that copywriting is one of the most transferable skills in the whole world. You're able to learn how to make content; you're able to learn how to market; you're able to learn how to sell; there's nothing that you can't use copywriting with. Now I have an unfair advantage in everything I do. If you took all my money and said, "You can't make money with copywriting anymore," or anything that has to do with how you were already making money, dude, I don't care what it is; I have an unfair advantage in anything I could do—e-commerce, I could do e-even like trading and investing; like I understand about money now; I'm financially literate; like there's so many things that I learned from my copywriting journey. And not only was I making money, but the clients that I was working with were getting crazy results too, and you'll see; I'll show you the screenshots, but it's, bro, this felt amazing. There's nothing worse than being at a job and feeling like you're kind of like useless and you're not actually doing any good. I was making my clients so much money that like, oh my God, that feeling is just one that you can't, you can't even put it into words; the English language cannot describe how good that feels. This was because what I was doing wasn't just copyrighting; it was something similar but way better, and I showed it to others too, and they started winning big as well. So yes, copywriting is a big thing, and copywriting is how you can start making money online, but understand that copywriting is just the tip of the iceberg, man; the tip of the iceberg. We want to be digital marketers. So when we're digital marketers, we don't just write copy; we do other supporting skills as well. By doing these other supporting skills, we can increase our prices; we can make businesses more money, and we can become more versatile just overall, and it's amazing like that. Over here, you can see in the bottom left, my main Zeno's actually made his first 10K a month. Asked him how long it took you; it said 50 days to get to this point. In here in the middle, you can see Frozen; in that month he did over three grand. Over here is our boy Tay RX; he did three grand with one project and then some other projects as well. And then this complete free Mega course; I'm going to hold nothing back; this is what I desperately wish that I had when I was in your shoes. So do yourself a favor and don't take it for granted. And you want to know how? When I started copywriting was 2 years ago; right now it's 2024; I started in 2022, and I now have a million-dollar business; it literally generates me over 100K every single month. And I was literally on the other side of the screen where you are at right now, sitting down watching some dude talk about copyrighting; it's insane how fast stuff can change. Here the three main things that you need to know: First of all, your circumstances do not matter; it's possible for you, and normal people are winning every single day. And the stuff that I'm about to show you works, and there's going to be proof along the whole way. So lock in and let's begin, my friends.

Right before we get into things, I wanted to speak on one last thing before we get in because I'm going to get this question a lot, and I've already gotten this question a lot after the free 4-hour course that I uploaded, and that is, "Tyson, why, why are you doing this if it's all free?" Like, is like, and there's no "s" in this whole thing; like I'm not going to try to push you something, a course or something down the line. But the reason why I'm creating this completely free Mega course, and it's something that's free for you guys but cost me tens of thousands of dollars and also hours and hours and months of my time, is because well, there's a few reasons. First and foremost, the philanthropic reason, the selfless reason, is of course that I want to help the people who were like me when I first started, because I was desperately looking for help, but I couldn't find anybody. And like, yeah, there was like free stuff out there, but none of it was nearly as good as the stuff that I'm putting out today. And the other selfish reasons is because I want to be the best of what I do. I didn't come out here to play; I didn't come out here to, to win; I came out here to be the absolute best. I want to be the Michael Jordan of digital marketing; people think of making money online; people…

Think about copyrighting. They think I'm the guy that does that. I'm the goat. And in order to further cement my position as the goat, though, I have to do this. I have to make you guys money. Cuz once I make all of you guys money, now I'm the dude who made all these dudes money. I'm the guy who's actually out here helping people, and that's what I want to be known for. And, of course, of course, this indirectly helps my business because it gets me more people. More people come across my channel; more people know about my brand. That is why I decided to create this whole thing for absolutely free and give away all of my secrets.

So, with all that being said, let's lock in and begin. Yo, what is up, everybody? Welcome back to the free Mega course. Without any further ado, let's hop right into it. This is the free copyrighting Mega course—everything you need to become a full-time freelance copywriter, working from anywhere in the world and making bags. So let's talk about the birds-eye view. Okay, what does it look like from a 30-foot perspective?

So, number one is the fundamentals of copyrighting: principles, emails, sales pages, video sales letters, using AI, building a copywriting portfolio, and basically everything in between. We're also going to talk about some software stuff, but I might save that for later.

Next, we're going to be talking about getting copyrighting clients and getting paid in the next 30 days from watching this very video. In fact, I want you to get your first client in the next couple days after watching this video, and I'm going to show you exactly how. Outreach screenshots, new Outreach methods, offers, sales calls, prospecting. And in this section, I'm going to be sharing Outreach methods that I've never shared before; conversations with clients and with past prospects that I've turned into clients that I haven't shown before; also show my students and how they're doing it as well, which again I've never shown before. So everything is inside right there.

Next is the complimentary skills. Okay, that's where we're going to be talking about building landing pages, email list management, email automations, sales funnels—what the process actually looks like, how to make it in the software, and everything in between. Guys, this is the one thing that's going to make you bank as a copywriter. This what's going to take you and and separate you from everybody else and what everybody else is doing because everybody else is out here saying, "Yeah, I'll write the copy for you," but all they know how to operate is a Google doc. If you know how to operate these other software systems and actually the funnel itself—if you know how to manipulate it in in order to make your copy present and perform its best—dude, that is where you're going to make the biggest amount of revenue. That's where you're going to make the biggest amount of money for yourself and also for your clients as well.

Next is the long-term plays: building your leverage, making it easier to get clients in the future, and also building your efficiency—meaning getting clients without having to do hundreds of outreaches. Cuz by the time I was making like 5 to 7K a month, I didn't really have to outreach anymore to get to that 10K a month. I'm going to show you exactly how here.

Next is securing your first 3K a month clients, with the clients that are actually going to start paying you bank; scaling clients, outreaching to bigger brands, and what that looks like. Because outreaching to the bigger brands and the bigger clients is going to be much different. Okay, you're going to spend your time differently; you're going to showcase yourself differently; your offers are going to be different. And next is actually scaling to that 10K a month, juggling multiple clients, getting great client results, and also scaling past 10K a month and what it looks like to hit 20K, 30K, and 40K a month. So we're going to be going through all of those, and essentially the formula looks like this.

Now, as you guys may or may not know, I'm actually a registered artist. I'm essentially a prodigy, and throughout this whole presentation, I have some of my art on display. So all I got to say for that is, of course, you're welcome, and um, yeah, if you haven't picked it up so far, I'm being sarcastic, as you can see.

Step number one is to get good—meaning the minimum viable skill you need to achieve your minimum viable skill in order to actually start outreaching and get clients. Well, what does that look like? How do you know that you're there? And so on and so forth. We're going to talk about that. Next is actually getting the money: how do you get that money, how you get that cash, how you get the bread, how you get that first little bit of Wi-Fi money into your pocket? Then we're going to talk about getting better. That's really it: getting good, getting money, and getting better. And then that's how you ultimately get rich. That's really it. That's all it is: skill acquisition, skill acquisition. It is not some stupid, dumb formula, money hack, GTA 5 glitch in real life. Like, it's not any of that nonsense. It's literally just learning high-income skills and then improving them and then getting more clients, getting better clients, improving your skills even more, getting even better clients, and so on and so forth. And once you understand marketing and sales, you will never go hungry. You can't go hungry. It really doesn't even work like that. If you can sell something, if you can market stuff, that's it. That's basically all you need to do. All these other business models, every single service business model that you hear—I've heard SMMA, social media marketing agency—basically copywriting; copywriting is just a better version of that; IPGA, info product growth agency—again, copyrighting is just a better version of that; growth operating; copyrighting is just a better version. I'm just to show you how as we go on and how you can do it as well. So although it seems simple, it's something that works.

So as you can see, Valy, 5.5K just that month. Benjamin, he's been with us for a long time. This guy's been my student for like over a year. He's at 12K for that month. Henry, at 10K in March. He's a copywriter. He just got a 7K win right here. I think he got a 2K win in that very same month as well. Another copywriter from Instagram—I didn't show his name here—but essentially he hit 12K a month last month with three clients. He's been copywriting for six months, mon, now, and he got there with the the contents from YouTube. That's what he said. Isaiah, with the 23K in a month. Aan said that two years ago he was doing Cash App affiliates for £5. Now I got to take my mom to Dubai and go to some of the nicest places in the world. Then he has some videos and stuff there of his new lifestyle that he's attained. And he hit 10K a month at 16, 16 years old. He hit 10K a month now, and um, now he's 17, and the proof is here. And guys, I literally have more and more and more and more and more people who I could show, but that's in the Discord, which is free down below in the description. You can go check it out after this video. But dude, dudes are winning in there every single month. I literally post at the end of every single month, top copywriter wins for that month. So you know, after you're watching this video, once you start getting wins, make sure you go to the Discord and show your wins there so that everybody can celebrate you and champion you.

Look, while all that looks cool—these guys making 10K a month, these guys making 20K a month—ask yourself this, just just one really, really simple question: If this free course leads to me earning even 2K a month, or 1K a month, or 3K a month, would it be worth it? I mean, it's literally free. You're not paying for it. Going to be a couple hours to get through it. I mean, dude, 2K a month off internet money, working from home? I'll take it, bro. I don't know about you guys, but I'm taking that all day.

So here are your action steps. You're going to want to take notes and listen actively. Make sure you're taking notes, pen in hand, paper out in front of you. This is important. Next is to ask all of the questions that you have in the comments. There are no stupid questions. Just go down there and ask. The comments in this video aren't just going to be dumb comments; they're all going to be comments that are constructive and essentially like a message board for everybody who has questions. If you have questions, someone else has probably already asked it. And if you don't see it there, make sure you ask the question because it doesn't just help you; it helps everyone else who watches this video too. Next is to actually block out time and finish this course. Like I said, I highly recommend that you finish it in one sitting. If you cannot, you need to know when you can finish it. We're going to keep it fun; we're going to keep it lighthearted; we're going to keep it efficient, so it's not ever going to be boring. So you can probably knock out or block out like five, six hours at least to watch this course.

And now, without any further ado, you're going to write your first email with me. Now, if you are confused on why an email, why emails, were CAU copywriting emails, why would we start with there? Well, essentially emails are like little bite-sized pieces of copy. As a complete beginner copywriter, that's usually what you want to start with because they're simple, they're easy, and you don't necessarily want to just go straight for a sales page or something like that because it's going to be more difficult for you because there's a whole bunch of room to mess up. Whereas if you finish an email, you can finish an email quickly. They're usually 200 to 300 words; they're bite-sized, like I said, and it's just easier to critique as well. I'd rather critique somebody's email than try to go through a whole sales page of copy or a video sales letter or something. And it's simple. But before we go do that, I'm going to talk a little bit more about email, and then we can start writing our very first email, and you can actually write it with me. What I recommend is you sit down and you watch me write it right in front of your eyes. You finish the rest of the course, and then, of course, you come back—by using the time stamps—you come back to where they write your first email with me, and you actually write it with, you know, me in another tab, and you can go back and check, and then you go over to your document, and then you write some more, and then you go back and check, and you learn, and you actually write it with me. The reason being is because when you're writing it with me, you you're not going to have that confusion feeling of, "Oh, damn, I don't know what to write. I don't know what what to do. Am I doing this right? Am I doing this wrong?" So on and so forth.

So why emails, or money machines? Guys, check this out. Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. So people who are marketing on Facebook, for example, are people who are marketing on Twitter. If they post something saying, "Buy my thing," they're not going to get many responses; they're not going to get many people who actually buy it. But if you are marketing through email, you have a 40 times better chance of actually getting more sales, or you're going to get 40 times the sales. These are stats; these are statistics straight from Google.

Next, what is the highest ROI type of marketing? Meaning the highest return on investment—meaning the most effective method of marketing? The first thing that comes up is email marketing: not ads, not SEO, not direct mail, not online ads, not TV advertising, not PR, not magazines, and so on and so forth. As you can see, email is by far the biggest, bro. You can go and Google this yourself; don't even take my word for it. Email marketing. The marketing channels that produce the highest ROI are search paid and email.

How much did Morning Brew sell for? So if you don't know, Morning Brew is simply an email list—meaning a collection of email addresses. This collection of email addresses was started from some dude in his dorm room. All he would say is, "Hey, I have an investing newsletter. All you have to do is go to this page, put in your email, put in your name, and I'm going to send you emails on a daily basis." And he did this for years, and he was actually able to sell just the collection of emails for $75 million. Because if he puts out a link in one of those emails to go and buy something, that's going out to hundreds of thousands of people who are already pre-qualified. He knows that those people actually want to hear about investing. A very easy way that this man actually made 75 mil just from selling his email list. Of course, this is not super relevant to what we're doing with copyrighting, but of course it proves that emails are money machines.

And there's two reasons why this is a huge opportunity for you, especially with email copyrighting. One is the exponential growth of online education. Guys, online education is booming right now, and especially when you compare it to traditional education, where you have to go to school and pay 30 grand, 50 grand, 100 grand just to get a piece of paper saying that you went through some stuff, where people online are selling online info products that not only help you do things to make money but also just help you in your life day-to-day. There are men's coaching that shows you, you know, whatever, how to get girls or how to be a better man or how to increase your value or become high value. There are ones of how to make money online; there are ones to just do random hobbies; there are ones to just be a mechanic. Like, literally, there are so much different things that you can learn online. And of course, us as copywriters are able to get a huge piece of that because we're able to help these people make more money themselves, and we don't have to be the people who actually create the products; we can just be the people who help sell the products, which is why it's such a quicker path to wealth than creating a course or selling a course or selling your own online education product.

Next is learning copywriting and email marketing opens the door for you to learn other high-income skills. Guys, copywriting is just the tip of the iceberg. There are so many different skills that you can learn. Once you understand copywriting, you understand all of marketing; you understand funnel creation; you understand sales funnels; and you understand marketing just as a whole. And being able to get those and understand those, dude, you're going to be a highly versatile freelancer. So simple Google search again: How much money is now in the online education industry? Well, the online education market worldwide is projected to grow by 8.56% from 2024 to 2029, resulting in a market volume of $279 billion in 2029. Bro, the demand is nuts. It's nuts. $279 billion is a number I can't even wrap my head around. So as you can see here, copywriting is literally just the tip of the iceberg. And business is really just a combination of sales and marketing. That's it. Business is just sales and marketing. How do you how do you think that I learned how to create a business, how I learned how to create a successful YouTube channel, and all of these other things? Is because I started with copyrighting. I had no idea how to do any of that stuff: email marketing, funnel creation, social media marketing, media buying, ads—is all other things that you can learn once you understand the simple scale of copywriting, which you're going to master. But first, let's address the elephants in the room, because obviously it's not all good.

What's the catch? Tyson, will copyrighting get replaced by AI? This is a good question. It is a good question, and you've probably heard of it before: "Oh, this is going to get replaced by AI, and that's going to get replaced by AI." Here's the thing: AI is only as powerful as its user. Saying AI is going to replace copywriting is like saying that calculators are going to replace mathematicians. Calculators are a tool for mathematicians, just like AI is a tool for copywriters. And here's the other thing is that the things I'm going to be teaching you in this video right here are also going to help you become AI-proof. Because AI, sure, maybe it can write you an email; maybe if you prompt it awesomely, it can write you a good email. But AI will never be able to actually create the marketing systems and have the whole marketing message and the marketing strategy behind a business and a brand, and that's what I'm going to show you how to do here in this video.

Why don't business owners just write the copy themselves? Well, why don't business owners just edit their own videos? Why don't they just do their own sales calls? I mean, there are so many different things in a business that business owners just cannot do. They hire out everything. If you actually watch business owner content, it's ridiculous. It's like they outsource absolutely everything they do. They schedule everything down to dating their girlfriend. They know exactly where they're going at what time and what they're going to do and what time they're going to get back and everything else in between. Like, these people are highly, highly efficient; they buy back their time all the time. And with copyrighting, you're actually able to track, make tens of thousands of dollars every single month for your clients. I'm going to show you exactly how I've been able to do that too. So I've literally made my clients tens of thousands of dollars per month. Is it smart to pay somebody three, three grand a month if they're going to make you tens of thousands of dollars every single month? Why wouldn't the business just hire someone for $4 an hour from overseas? This is a really good question as well, and the answer is that, bro, they don't want this to be done poorly. That's the that's the last thing that they want, cuz people at who you can charge $4 an hour, they probably don't speak English that well, and they also probably don't care that much about their job. So it's not going to be done well. This is other thing is that copyrighting is extremely important to a business, and if you mess it up or if you're just really bad at it or just don't care enough to try, dude, it's going to hurt your business more than it helps your business, which is why the last thing I would do personally is hire somebody for $4 an hour. I want to pay people 2 grand, 3 grand, 4 grand a month because it makes sure that they do a good job.

Next is people saying, "But Tyson, I've never bought anything from email before." My friends, step out of your own shoes. I just showed you the numbers; I just showed you the statistics; I just showed you the facts. There is undoubtedly so much money inside of email that it's just insane. And while you might not have bought anything from email before, you've most likely signed up your email to an email list, and you get messages from people who are marketing to you. While you might not be one of those buyers, you're one of the people who actually sees it. And here's the funny thing is that just by you seeing a brand over and over and over again, it's going to be what is called top of mind. And while you might not buy from that link in the email, chances are you might have bought, possibly, just because you've been seeing it all the time in your email. This is exactly why McDonald's has one of the biggest marketing budgets, even though everybody already knows what McDonald's is. It's because when you're driving down the street and you see a big McDonald's billboard, you might think, "Hm, I am kind of hungry for something; maybe I should have McDonald's." And now look, you in your mind aren't saying, "Man, I bought because of that McDonald's billboard." You're saying, "I was hungry, saw McDonald's, and I just figured, you know what, I'm going to buy it anyways; I'm going to have it." Right? And that's the exact same thing that we're doing with email. It's called being top of mind; it's adding touch points. We're going to talk about marketing as we go on, but I just had to throw that in there.

Here are some practical examples of how copyrighting actually works. So as you can see, this is the big man, Alex Harosi. You might know him. He has 2.6 million followers, and um, he's he's one of the biggest marketing brands that there is, one of the...

Biggest marketing personal brands. So, as you can see here, you know he has tons and tons of followers, tons of people who see his content. They are viewers; it's called top of funnel. These are the people who know who he is.

Next, he might put up a promotional post, and in the post, you can see he is promoting his book. Now, he did a whole huge social media campaign of getting people to actually go to his book release. It was a free book release where he gives value; he gives a whole presentation, and you can sit there on the live and watch it. Now, he would send out emails like this: "Mosy nation, 24 hours from now," and then he gives some more stats: "One cookbook for making money will be yours and other special surprises." And here's what will be covering: the new $100 million leads book launch, and he gives some bullets on what he'll be covering. Again, these bullets are actually making the live stream look better, look like you have more benefits and more of a big promise to actually go and show up. Plus much more. See you tomorrow. Here's the final countdown. Click here. I will start on time, so be there 12 minutes early. Blah blah blah.

So, the reason as to why he's doing this is, of course, he's adding hype to the live stream, and the more people who come to the live stream are going to see his pitch and are going to eventually buy. That is what copywriting is about. Copywriting isn't always about writing to make people buy; it's also all writing to make people take the next step in the funnel. Meaning that if somebody knows of someone, right, they know kind of what they do; they kind of know what they're doing. The thing with copywriting is that it helps people get more familiarized with the brand. Once they get more and more and more familiarized with the brand, they get more and more familiarized with the product. They get more familiarized with the product; they get closer to buying said product, and that's how it works.

So, this is after you registered. You registered for the book launch. Congratulations! I've spent the last 2 years stockpiling free money-making goodies, and I'm giving them away at this live event. 230,000 plus people. Here's your link. And as you can see right there. So, the better the copy is, the more people are going to show up to the event. The more people who show up to the event, the more people are going to buy his book. The more people who buy his book, for whatever it is, 20 bucks or whatever, let's just say, the more people who are eventually going to work with him, right? If you don't know, he essentially has a business where he will take your $1 million business, you'll take Equity out of it and help you grow it. So, six-figure, seven-figure deals, meaning hundreds of thousands or millions of dollars eventually that he can get from the people who are actually qualified and own million-dollar businesses. So, note the book itself has QR codes um and links to apply for Alex's company so that he can acquire million-dollar businesses. Again, that's that's basically the uh the long story short.

So here's an actual demonstration of exactly how copywriting works. Okay, we're going to go in it even more so that you understand the exact step-by-step process and what it looks like. So, here is the base example. Let's just say, right, he has 2.6 million followers. So, a million people watch the content, okay, or they see that he's doing something. 100 people sign up to the emails, okay. So, 100 people sign up to the emails to get into the event. 10,000 people open the emails to get into the event, which is like a 10% open rate. 1,000 people actually go ahead and buy the book, and then let's say 10 people pay $300,000 to work with Alex. Alex made $3 million from his book launch. Now, this is example number one. So, as you can see, there are a bunch of steps here that really have to do with the copywriting. So, if we improve the copywriting, we can get more people to open and then more people to actually buy the book. And if we improve the copywriting on his actual page here, we can get more people to actually sign up with their emails. And of course, the more people we can get inside the funnel and through the funnel, the more people we can get to actually buy.

So, let's go through the next example here. So, this is the increased conversion example. So, a million people watch his content, just like before. 100,000 people sign up to his emails, just like before. But now, instead of 10,000 people opening his email, it's 15,000 because he has a better subject line. And now, because the emails are better, instead of just, and because he has a better subject line, more people opening. Instead of just 1,000 people buying his book, he has double: 2,000 people buying his book. And now 25 people paid $300,000 to work with Alex because more people read the book. Now, Alex made 7.5 million from his book launch. So, Alex made $4.5 million more simply because of better copywriting in this scenario. Now, these are just examples; this is just a scenario, but hopefully you're starting to wrap your head around how powerful this copywriting thing can really be.

So, here's some stuff from my actual own experience. So, this is me actually outreaching to a client. This is exactly what I said to actually get him as a client. This is important. I could have access to some people who could be the right fit for you if you were looking to go that route. So, we're essentially talking about where we're going to take his business in the future. Then he says, "150%, I was looking to go that route, and also with what you're offering." So, just so you understand, the goal is to do a million dollars for the next Mastermind I have planned at the end of February next year. The tickets are going to be anywhere from $7,000 to $110,000 per person for this real estate investing Mastermind, which means if we could sell around 125 to 15 seats, which I think is extremely doable if we have the right machine in place. And then I was sending out emails for his brand. He said, "You're last email: fire fire fire fire fire fire fire." I said, "Thank you, bro. Appreciate that." And then he says, "Bro, I just knew it; your email was sent out, and I got mad responses for people wanting to sign up for his $7,000 to $10,000 Mastermind." Now, we ended up making the price 10 grand. Imagine me just doing a couple sales a month for his Mastermind; how much money I'm making him.

Have some examples here: I work 10 to 15 hours per week as a copywriter, and I get $4k a month, let's say, which is $48,000 per year. That's what I would earn as a copywriter. And he gets, let's say, 20 sales a year, which is not very much; that's like less than two sales to his high-ticket Mastermind every single month from email that makes $200,000 for him. So, he paid me 48 grand, but he's making $200,000. But then we have also other examples from copywriters who have done it in the 4D Community. This guy said he just got an update from uh the payments on a sales funnel that he created. He increased conversions and backend sales, and as you can see there, he actually made his client 40K in the last 4 weeks where last 4 weeks he only made 10K. And he also said that he just checked in with a client, and he told him that he made over $155,000, and now he's just waiting for his payment to come in. As you can see, my sales increased by 30 to 35%; our total revenue is 155k. The work you do is amazing, brother. Thank you so much. The next project will be in contact. So, this is how people are making real big, serious money with copywriting, and we're actually able to do it because we make real big, serious money for the creators themselves. And that is my friends, how copywriting works in a nutshell.

So, here's a pro tip for you, and this is a tweet that I posted: You can be skeptical and open-minded; it just means you need to see proof to believe. Gullible is when you believe things without proof. Closed-minded is when even proof can't change your mind. Like most things, the right answer is in the middle. And the reason why I put that is because if you're sitting here and you're thinking, "Man, this looks good; this looks really good," man, I went through over the elephants in the room; I went through I went over some of the other people who are are winning with this dude. Email copywriting is a serious a serious opportunity, and I didn't even get into all the other forms of copywriting and marketing that we're going to be learning. Needless to say, the proof is here; proof is in the pudding; it it's it's literally undeniable; it's literally screenshots from Google; it's students still actually out here making money. There's opportunity for you; there's opportunity for all the other students. And if you're looking for something to actually make money with while being at home, working your own hours and being able to earn money from anywhere in the world, dude, this is this is for you.

Now, my friends, we are going to write our very first email together. The writing process is simple: you compile content from the Creator; you create ideas from that content, content; you structure it. All copywriting is structured, and then you write it and you polish it, and then it's done. That's basically it. Copywriting isn't writing, as the name suggests; it is simply just synthesizing. You're putting all the content into an email format, and that essentially it; it's all just essentially pretty much templatized. You're going to understand that and learn that as we go through this and as you actually watch me write an email from scratch, and I will actually help you step-by-step write your very first email.

So, without any further ado, let's hop right into it. "Hey yo, what is up everybody? I am back; I'm black; I'm ready to attack, and let's hop right into the course. Yet again, guys, if you're getting value so far, be a boss and share the sauce." So, if you are getting value so far, a free way to support the channel and make sure I make more videos just like this one and more free courses, you're going to want to go ahead and take a picture or screenshot of the video right now, put it on your Instagram story and tag me. If you do that, I will repost as many as I can on my own story. And like I said, it's a free way to support the channel. So, without any further ado, let's hop right into writing your first email with me. And of course, the process is: compile, ideate, structure, and polish, and that is exactly what I'm going to show you guys how to do. Now, this document you see right here before you is, of course, going to be added into the copy starter kit, and it's going to be in there so you can find it. So, here's what it looks like: the steps: compile, ideate, structure, and polish. So, here's what the timeline should look like: so 25 minutes to compile things, 5 minutes to ideate, doesn't take long; 15 minutes to structure out your email, doesn't take long; and then 15 15 minutes to polish your email. And after you compiled and you've made up a bunch of ideas, those are two things that you don't usually need to do every single time that you write an email. So then your next email should take 30 minutes to write. Your next email should take 30 minutes to write, but maybe an hour to write your first email. Now, when you're beginning, it's going to probably take longer than this, depending on how critical you're being with yourself. But the best way to do this is to not focus on perfectionism, but rather just focus on reps. Get your reps in; get them reviewed; they're going to suck. Give yourself permission to suck, but also give yourself permission to learn and be better. And also, guys, don't put your ego into the copywriting, guys. Once the words are on the page, it's just words on a page. When people come through and they critique them and they're harsh with you, thank them because they should be harsh with you, and you should be harsh with other people, obviously not mean just to hurt their feelings, but you need to tell them exactly where they're messing up and where they can get better.

Then you put a potential client. So, here I have an example for you guys. You guys can use this example right here. I'll probably put more examples here as well on some other people that you can write about in this specific way. Compile. So, so this is essentially where we put together a whole bunch of things that we get from their videos. So, common sayings that they might have, angles that you might have thought of or got from them, hooks, meaning the beginnings of their videos; how do they hook people in? We can use that in our copy as well. What is their offer, meaning what's the thing that they're selling on the back end? Why? What most people teach is inferior. So, you know, with every Creator, they're going to mention things that other people are doing and why it's not as optimal. If someone is telling you that they are a fitness person and they'll teach you how to make muscle, that's cool, but you have different types of people out there. Let's say you have a guy like Jeff Nippard; he's super into science; he's super fact-based; he doesn't say anything without citing a bunch of studies and sources and all these other things. He would be like, "Most people teach just bro science. They teach, 'Oh, you need to go to the gym, bro; you need to go to failure on every set, and you need to have your protein and need to have it within your anabolic window,' and all this other garbage and crap that's literally just like old wives' tales; they're fairy tales; they're myths; they're not actually real." And what he teaches, he would say, "What I teach is superior because I know how to actually study, how to cite my sources, how to read through all the other studies that have been done before, and that's where I get my conclusions from. It's science-based training." So, that's just a little example for you guys and uh how you can use it in your copy.

Next is any stories that they come up with. Stories are very broad because people will have stories about how they came across what they know or what problems they had before. And the main thing that you want to keep with your stories is the belief shift, identifying with the people who are listening to it and also shifting their beliefs. And also, I have a little AI prompt here for for you guys at the bottom too. It says, "Distill this YouTube video into a few paragraphs." So, let me show you exactly how I use this. So, we're going to go to our example right here; we're going to go to his Instagram. As you can see in his bio, he has a YouTube channel. So, you go right here to YouTube; I'm just going to go look at his most popular video. So, bam, right there, most most popular video, and then I'm going to scroll down, click on more, and I'm going to click on show transcript. Now, it's going to give me the whole transcript of the video, every single word that he says. So, I'm going to go down to the bottom; I'm going to copy, copy that, and then I'm going to paste it into ChatGPT, and I'm going to do that for a few videos. And when I do this, all I'm doing is programming ChatGPT, okay. And this is how you use AI. We're going way way way in depth on AI later on in the course after we talk about, you know, the basics of copywriting and how to make emails and landing pages and VSLs and so on and so forth. You essentially program it by saying, "These are a bunch of this dude's videos; this is how he talks; these are the things that he says. Now, what I would like you to do is you can ask it to create you some angles, to justify some things, tell you some stories, and get a whole bunch of content." We're going to go really deep into ChatGPT and how to use it, but I just thought I would leave this here so you guys can have it for later. So, "Distill this video into a few paragraphs; tell me the most important points covered." This is how you can learn about what the video said without having to watch through the whole 17 minutes of it. So, that's going to take you like 30 seconds instead of 17 minutes. Then I want you to tell me if there are any common phrases that are used; tell me if there's anything that's said that seems like it's a core message; I also want you to tell me if there are any stories in this video. If so, describe the story; what happened and how the characters in the story felt. Then I tell it. Also, tell me if there are any points in this video where the speaker heavily relates to the audience and proves that he knows exactly what the audience is going through and what they might think and why they might think it. So, that's my AI prompt to essentially give you the best chances of getting all these in the shortest amount of time. Guys, when it comes to copywriting, you're going to learn that at first it's about learning; it's about getting good at your skill, but you start to realize that it really really really comes down to efficiency. Efficiency is simply the relationship between what you get versus what you put in. So, if you put in a lot of work and a lot of time and you don't get much out, then that's inefficient; that's going to essentially waste time; it's going to take extra time for you to get to that $5K a month, $10K a month with copywriting. So, essentially what we want to do is make it as efficient as possible, and this is what this does, okay. And I'm going to show you some other ways how to do that, not just with copywriting, but also with outreach and basically everything else; it's all about efficiency.

Take a look at this example here. So, I'm using the same potential client. Let's go check it out. So, this potential client, his name is HZA Ali; he goes by Hamza; 153k followers. So, he has lots of followers. As you can see, his Reels have pretty decent views as well: 30k, 30k, 45k, 49k, and so on and so forth. Now, his bio says he's founder of uh Flex Space Network, Flex Space investor and developer, AMG collector. Your journey in office warehouses starts here. So, the reason why I chose this dude is because I also wanted to challenge myself. I don't know the first thing about real estate. I'm really into stop; I'm really into crypto, of course. I love copywriting and marketing and business, but real estate is something that's completely French to me, and I have no idea what a flex space is or some of the other things that he's talking about in these videos. So, essentially all I did was just watch his stuff; all I did was watch a whole bunch of his stuff; I compiled it inside of that document, and now I know exactly what he does. Flex space is essentially an office warehouse, and these office warehouses are rented out to professionals, as maybe it's an office, maybe it's a warehouse, maybe it's a retail store, maybe it's a restaurant; it could be a whole number of things. I'm not going to spend too much time on him specifically, but I want to just show you exactly how I did it. So, how do people get on this list? This is super important as well is to understand how people get on his list because some people are going to get on his list from like this; this is a newsletter, and this matters because when it's a newsletter, people are opting in because they want to hear what he has to say, and they want to be entertained, and they want to be kept up to date, and they want value; that's what you have to give them. If people give you their email for a free lead magnet, which we'll talk about later when we talk about sales funnels and things, but that's something completely different. And then there are people who come on to the list because they have bought before. Those are three different types of people, and there's three different reasons as to why they are on the list. There's also just some people have different lead magnets for different businesses, and they have different offers. But again, we're going to talk about that more when we get into sales pages and sales funnels, but this is also something that's important to know: how do people actually get on the list? Why are they on the list? What do they expect? So, because they want to hear

More exclusive insights into Flex space. That's basically it. So here's the compile, this real right here. I'm going to actually play it through and watch it really, really quickly, but it should give you guys a really good understanding of what I mean by saying these things. So let's check it out.

So his first line is, "If you're done with the problems of residential real estate, you're done with the problems, you're done with the problematic tenants, you're done with maintenance calls that are telling you to clean up clog toilets and do that stuff." I get it; you want to get started in commercial real estate. You want something that's low barrier to entry, something where you can get the tax benefits that you can't get in residential real estate. So he's literally just filling out my form for me; he's filling out my sheet for me. He's telling me why is residential real estate what everybody else is teaching inferior? Well, because it's super hands-on. You got to do all this BS. You want to get into commercial real estate because that's where the real tax benefits are; it's low barrier entry; it's how to manage resilience; you easy Le seeing, and so on and so forth. So I just want to play a couple seconds of that to show you how easy it actually is to fill this out just by watching a few videos of theirs.

Anyways, I basically just compiled a whole bunch of stuff here. I copied and pasted some of his Instagram captions. I kind of taught myself a little bit about what a flex space is and a little bit about real estate; copied down some of his hooks, copied down some of his common sayings, came up with some angles, understood the offer and what it is. I also came up with some stories and listened to some stories. Again, guys, you guys can have access to this very document that I'm looking through right now. So if you want to go through it in more detail, you can. Um, there's the same AI prompt, and there's also examples from email templates inside the free copy starter kit. This email in here and also other templates that are basically just fill-in-the-blank; they're variables that you can fill in. So instead of saying, "There's a few reasons why people are interested in getting in real estate," you could say, "There are a few reasons why people are interested in either losing weight or building muscle or making money online or anything or or specific way to make money online or a specific way to lose weight. Maybe it's the keto diet; maybe it's a calisthenics training if they're trying to get bigger." So there are tons of possibilities with these, and you have to steal the ideas; steal the ideas and not necessarily think about stealing the words. And this is a huge copywriting hack that you can use.

So let's go through it: "Why I sold my Residential Properties and after hearing this you might too." So essentially, it's pretty straightforward, the reason as to why I did this surprising thing and why you might want to as well, or why residential real estate isn't the best. So we're going to go through it. "There's a few reasons people are interested in getting in real estate: Freedom, passive income, insane tax benefits." This is literally just where I'm relating to the reader, but I soon came to realize real estate provides almost none of those things. And like this is the big challenge, challenge and intrigue, cuz you're thinking, "Oh my God, Hamza is saying that real estate doesn't provide any of those awesome things. Let me read on more to see why he's saying this," at least if you follow how everyone else does it or how everyone else teaches it. "Why the standard way is inferior, but there is a method that does work better than any other form of real estate investing, and it doesn't come with the headaches of traditional real estate methods." And then I talk about more of the reasons why it's inferior. "It doesn't come with the traditional headaches: no phone calls at 2 a.m. to fix broken toilets, tenants avoiding paying rent and coming up with the most wild excuses you can imagine, and the constant stress of always trying to find more good residential real estate deals." This is why I sold all my Residential Properties. The return on time and capital I was looking for just wasn't there. So I tried something new, and instantly it was like a breath of fresh air: a simple property with professional tenants and minimum upfront investment cost. These are office warehouses that I call Flex spaces. And while I was more than skeptical at first, right away it was a night and day difference. And it was only then that I realized, "Why be a property manager when you can be a real estate investor?" And ever since then, not only have I been investing in Flex spaces like crazy, but I've also helped others do the same and make over seven figures per development. And if you want to learn how, click here to join the Flex space Network. "The economy is shifting rapidly, and there's only one thing I can say for sure, and that is I'm so glad that I went all in on Flex spaces while there's still so much opportunity, because come in a few years from now, who knows, it probably won't be as accessible to beginners as it is now. So do yourself a favor and don't wait till later." And then you just sign off. That's all for now, Hamza.

And that's exactly what that looks like. I could go through line by line and the specific reasons why I put everything, but you should be able to kind of see exactly what I did. We literally just looked at a real where he was talking about phone calls at 2 a.m., we're fixing broken toilets, and this is again just going through and, uh, relating to the common problem. And then there's only a few points that you might not have been able to pick up. So usually when you tell these stories, you're going to want a main lesson at the end, a main lesson why you're telling the people a story, what's the bottom line, and what do they need to take from it. And also another thing to add is that I'm talking about why he's convinced. One really common problem that copywriters run into is they keep trying to convince people, "You need to get into Flex spaces; you need to get into this before the opportunity is too late," whereas what's more effective than that is showing people why you're convinced. "I'm so glad that I got into this while the opportunity was there because there have been so many other opportunities that I've just watched pass me by, watch other people make money with while I was sitting there on the sidelines kicking myself, just saying, 'Man, if only I were to take that small risk and get in there, I would be reaping the rewards right now.'" And luckily I was able to get in on Flex spaces, and the opportunity is still there, but maybe not forever. So what does that tell them? That tells them that number one, you're convinced, and you're showing them why you're convinced and telling them why. And also it gives urgency and scarcity. This is called situational urgency. I'll get into it a little bit more as we go on, but guys, this is what an email looks like; this is how everything works together; this is how it flows; this is the structure. So the structure here is problem, and then I give a little bit of what's in for me. We're going to learn again this as we go on, but I talk about the problem a little bit; I tell them what I'm going to show them or how I'm going to help them. In this email, I go deeper on the problem, and then I talk about what the solution is. And also notice how I'm being intriguing, and I'm not giving people the answers right away. "That's why I sold on my Residential Properties; the return on time in capital I was looking for just wasn't there. So I tried something new." When I say something like, "I tried something new and it was an instant breath of fresh air," it sounds like I'm going to say whatever the thing is in the next sentence, but I don't say it all the way until a couple lines later. I talk about what it is; I talk about my experience with it; I talk about why it's awesome, and then I reveal it, whereas some people do it backwards; they reveal what it is, and then they talk about how good it is. So we're going to look at a lot more examples, and I'm going to show you exactly how that works. But when you're writing copy, you're going to realize that it sounds like a friend talking to a friend, but you're not writing it as if it was an English exam or you're writing an exam or an English paper in MLA format or or something. It's not a supernatural way of writing, but this is the most intriguing way to write by far.

So everybody, congratulations, you have now written your very first email with me. What I do strongly suggest is that you take everything that I said right here, and you make sure that you bookmark it for later. At the end of this video, when you reach the very end, you're going to want to come back and just look at everything that I'm doing here, okay, and make sure you download all of these and you use them to your advantage.

So now we're going to go over the fundamentals of copywriting. Now we're going to break it down to more of a formula, the rules and the fundamentals of copywriting. These are the rules of thumb that apply to all forms and mediums of copywriting that you're going to want to keep in mind, okay? So this is something that you're probably going to want to break out your notes for. So here's the four-part fundamental copy formula. Here's what every piece of copy necessarily pretty much does: attention, consumption, persuade, and action. So attention: in order to deliver your message, you first have to get past the brain's quote-unquote spam filter, okay? This is what I call it. Then consume: in order for your copy to have an effective message, it must be consumable and intriguing. There must be a reason for them to actually look at it, and they it must be easy for them to read through it. Next is to persuade: shifting people's beliefs in your favor is how you're able to sell to them over time. Next is action: most pieces of copy end with an effective call to action. And that's basically it.

So how do we capture attention and get past the brain's natural spam filter? Some things we have to understand. So the inner spam filter explained: in order to have a chance at bringing the reader into a selling State of Mind, you need to make them read first; otherwise, it doesn't matter how good your email is, your sales page, or whatever piece of copy it is. If it doesn't hook the reader in and grab their attention at the beginning, then it doesn't matter. This is why people spend so much time on a headline on a sales page or the hook in their ad is because the beginning is what matters the most. If you hear MrBeast talking about making YouTube videos or you hear a popular businessman talk about creating ads or something for example, they always talk about how on YouTube it comes down to the research of the title and the thumbnail in the first 10 seconds; those are the most important part of the whole video; that's what they spend half the time, if not more on. In the same with people's ads, in the same with people's sales pages. The thing people undervalue the most is literally the first 10 seconds of the video. Like I can almost, I think I can quote it: "I tied up an FBI agent, and I have $1,000 in this bag. Here's a knife; good luck," and I just run away. Like it gives you everything you need; no wasted words; short and concise. And then T. So it's really that important to get people's attention right off the bat. So what actually gets past this filter? This is where you're going to learn effective techniques to get people's attention and then how to write filter infiltration copy, how to implement filter infiltration methods into your copy and use them to your advantage. So this is exactly what it looks like, guys. People are shown so many advertisements, so many messages every single day, and they ignore the vast majority of them, but only some of them get people's attention, and that is what we're going to focus on here.

So here's an exercise: a really, really easy way to help you conceptualize this is to look at other really good hooks. And a great place to go for hooks and to really break down why they just grab your attention is Reddit. If you go to any Reddit and just look at the top posts for this year or the top posts ever, you're going to see some stuff that infiltrates your brain filter. So I'm going to read some of the titles, and you guys tell me which ones you think you like, have look at and open and read it to understand. "I've never found a black woman attractive, but I think you're beautiful," in quotation marks. "I let the woman start the conversations in online dating, and these are the results." I'd like to see that my son was diagnosed with something far worse than cancer. You see how it intrigues you? There she doesn't tell you what it is; she tells you what it's worse than. So now you're wondering, "Oh, damn, I wonder what's worse than that." Don't Google yourself horror story; intriguing. Why shouldn't I Google myself? What's the horror story? What did this person find? My son's teacher has been giving some strange homework. Strange homework; what do they mean by that? So while sure this might not be business copywriting, you can see exactly why they're actually grabbing your attention and how they do it.

So how to write copy that grabs the reader by the eyeballs? Pro tip: the best way to get your message heard is to decrease the effort required to consume and then increase the intrigue. This relationship is what makes all of the difference. When you start out your copy, it's important to be easily understandable; it's important to write lean. Lean just means without any fluff, without any fat. You want it to be short, punchy, to the point. You want it to grab somebody's attention, and when you do that and also add a bunch of intrigue, this is what makes your message read. But let's look at the opposite. Let's say it's a super long intro, and you're not really getting to the point until later, and it's not really that interesting or intriguing; nobody's going to read it. So what are the three parts of grabbing people's attention? What's the formula? So first of all, make a promise, which is not spammy. What is the reader going to get out of this? Avoiding pain can be the benefit too. So the thing with making promises, whether it be especially in email but also in ads and on landing pages, is that if you're putting like, "Here's how to make $10,000 and then dollar sign dollar sign dollar sign in the next 20 days," like that looks like spam. So the Gmail spam filters, Gmail automatically filters the things that it thinks are spam, and when you use spammy words, you're going to end up in the spam folder essentially. This means that all the emails you're sending out for your clients, instead of getting a really good open rate like 25% or 30% of the people you sent to actually open, they're not going to see it cuz it's going to be in their spam folder. So now only about 5% or less people are going to see it. So you want to make sure that you have promises that are not spamming. This is also important for things like ads. Facebook or Meta lets you run ads on their website, but it's extremely difficult to be compliant; that's what they call it, compliant, because if anything looks like spam, even a little bit, they're going to shut down your ad account, and then you're not going to be able to run any ads anymore. Next is intrigue, non-confusing. It's important to intrigue people; make it simple, concise, and non-confusing. Something to make the reader curious. They don't understand, but wants to; they want to know what it is. They don't know what it is, but they want to know what it is. You're giving them some hints, but you still can't guess it. And this is a really important part with intrigue is that imagine that you say to somebody, "Well, guess what we're going to eat today," and then they make a bunch of guesses, and you're like, "Nope, it's not that," and like, "Huh, damn, can you give me a hint?" And you say, "Yeah, it starts with an M," and they're like, "M, McDonald's? No, damn, what is it?" And now they're really interested; they're really invested because they feel like they should know this; they really, really want to know this, and everything that they think it's going to be, it's not. So that makes them want to know even more. And then next, of course, is emotional but not clickbait. So high-tension moments that makes you want to know what happens next, and it's supposed to be something that's like dramatic, like a soap opera or like Love Island or or something where, "Oh my God, this girl's boyfriend just cheated on her, and they're keeping a secret, and then she found out in episode 6." There's a reason why half of Netflix is just filled up with some weird Love Island type of reality TV is because it's emotional; it's dramatic.

Let's go deeper onto each of them. First of all, promise but non-spamming. Grabbing attention: when you're writing something to get people's attention, you want it to be exciting and interesting. Imagine you're telling your friends about a new video game; you wouldn't just say it's fun; you might say, "This is the coolest game ever; you can fly around and fight dragons." So you're giving them more details; you're like, "Damn, that's cool." Giving a big promise in copywriting: giving a big promise means telling people something amazing that they will get if they read more. It's like saying, "If you play this game, you'll have so much fun you won't want to put it put it down." The promise needs to be exciting and make people curious. Now we talk about the promise and how it cannot be spammy. So not being spammy: spammy is when you're being too over the top with your messaging, and your claims sound fake. This is super important too. Instead, be honest like you're talking to a friend. So you wouldn't say, "Here's how to literally pack on muscle and look like you're Jack and be accused of using steroids in 25 days without lifting any weights." It's like that sounds like BS. Next is to be compliant with platforms. Platforms are places where you share you're writing, like Facebook or Gmail; they have rules to make sure everyone is safe and happy. Being compliant means following these rules and not making fake promises or saying things that aren't true. It's like playing a game by the rules so everyone can have fun. And to put it all together: when you write, you want to grab attention by starting with something exciting. "Hey, I want to know how to get super good at video games." Next is to give a big promise; tell them what they will get. "I'll show you the tricks to beat every level fast." Next is to not be spammy; being nice and honest. "These tricks really help me, and I think they'll help you too." And that goes with making sure that you are showing why you're convinced rather than convincing other people. Next is to be compliant; follow the rules. "It still takes effort, but the payoff is worth it." Okay, so next we're talking about being intriguing but also non-confusing. So intriguing: you want to make people curious and excited to read more. By being intriguing is like telling the beginning of a really good story; you give them just enough to get them interested so that they want to find out what happens next, okay? But how do we avoid confusion? Avoiding confusion means making sure your writing is clear and easy to understand. If people get confused, they stop reading because it's too hard to follow. It's like telling a story to your friends; if you keep jumping around or using words they don't understand, they'll lose interest. Another point that's super extremely important when it comes to copywriting is that you don't want to use over technical jargon; you don't want to make it sound fancy, even if you're talking to business owners, okay? Even if you're talking to really smart people, you want to know why because an easy-to-digest and understand message is going to help you reach the people who aren't good readers, and to the people who are good readers is going to help them understand even better. So it's literally a win-win. So making the reader crave what's next: you want the reader to be eager to find out more, just like when you watch an exciting movie and you can't wait to see what happens next. This keeps them reading.

Interested in what they have to say? And guys, like this is what intrigue is. Intrigue is like an itch. It's like imagine being extremely itchy on your back and you just have to scratch it. There's no other way. Or it's like really, really needing to use the washroom. Like it doesn't matter where you're going, what, like where you're driving, you're going to pull over and you're going to use the washroom. You just need to. You crave it.

And you want people to crave reading your your entry, or crave reading your emails or your copy, just like that. So how to do it? Well, you start with the hook. Begin with something that grabs their attention. Next, you keep it clear. Make sure the sentence makes sense and everyone follows the one before it. So, for example, imagine doubling your Instagram followers in just 4 months without spending a dime. Here's how I did it.

Then you want to keep it clear. First, you need to understand the power of engaging content, but it's not just any content. We're going to talk about this a little bit as we go on, but this is a belief shift. First, you need to understand the power of engaging content, but it's not just any content. Add a little mystery. This is where you give them hints, but you don't reveal anything. This is a very, very powerful point of copywriting. There's a special type of post that gets me 7 to 10 times more engagement than regular posts.

And then you build up slowly. Make sure the story builds to the next step, so they stay curious. And no, it's not posting reels, carousels, or single photos. And now you're sitting there like, "It gets 7 to 10 times more engagement than regular things, but it's not all of the things I thought it was going to be. What on earth type of content is this?" Then you end with the te's—finish with the hint of what's next. It works by combining all of those content types into one. If you want to know what it is, how I used it to double my following in 4 months, then click here. Awesome.

So putting it all together, what does it really look like? So to be intriguing, start with something that makes them curious. Avoid confusion; make sure it's clear and easy to follow. Make them crave what's next and keep them wanting more. So in simple words, write like you're sharing an exciting and easy-to-follow plan that keeps your friends curious and eager to learn the next step.

Next is to be emotional while avoiding clickbait. So incorporating emotion, emotion in writing means creating a sense of urgency, excitement, or surprise. It grabs attention by making people curious about what's happening and eager to find out more. So why is it important? Using emotion can make your message more compelling and memorable. It keeps readers on the edge of their seats and makes them want to keep reading. But it's important to be truthful and deliver real value and avoid misleading your readers.

Okay, so clickbait is essentially when a YouTube video says, "Yo, here's how to make a million dollars," and then you open up the YouTube video and he's like, "Just kidding, I'm not actually going to show you how to make a million dollars. I just kind of wanted to talk about my day." That's clickbait. Is when the subject line of the email doesn't match what's inside the email, or the thumbnail on a YouTube video doesn't at all match what's actually in the YouTube video at all, and it throws you for a loop and it basically makes you feel cheated. There's no actual value in there. But however, something that's dramatic and emotional might be pretty much clickbait, but if you give actual value in it and you tie it into what the title is and make it actually related, this is a way that it has the effectiveness of clickbait, but it's not actual clickbait because you're getting value and you won't be sad or mad or feel cheated because you're actually getting the thing that you signed up for. This is another important lesson to do with copywriting: find out what would actually make people click and surprise them enough to click, and then how can you make the value? How can you understand how to write it related to that point?

So how do we actually do it? So we can start with a dramatic hook. Begin with something surprising and shocking. So this is one I've actually used before in the in the past: "I'm quitting copywriting and starting dropshipping. Here's why." Build suspense. Make the reader wonder what's going to happen next. After years of copywriting, I've heard beginners state over and over again that they're quitting to go start some new shiny business, like dropshipping. And then you reveal the twist. Provide the unexpected tie into your attention-grabbing dramatic first line. Even I thought of quitting copywriting so many times, but I'm glad that I didn't. Here's how to succeed even if you feel stuck. So the angle here is I'm not saying that I'm quitting copywriting, but everyone else—I've heard it so many times—"I'm quitting copywriting and starting dropshipping." And then, of course, they start dropshipping. They're like, "No, dropshipping wasn't for me. I'm going to start an agency." And then they start something else and start something else and start something else, and they don't get anywhere. That's the actual angle. Whereas I understand what I'm doing with the hook; I'm making people think that maybe they're assuming that I'm talking about me, but I purposely put it in quotation marks, which they probably would have missed.

So how to avoid clickbait? Clickbait uses tons of drama with no actual tie-in and doesn't deliver any value, which can frustrate your readers. Instead, be dramatic but truthful, ensuring you provide real insights and information. That's really the key. So when we put it all together, what do we get? Incorporate drama. Start with something surprising or shocking. Build suspense and create tension. Make the reader curious and engaged. Then you reveal the twist. Provide a surprising solution. And you end with a dramatic promise. Offer a bold statement that keeps them engaged. So in simple words, write like you're telling a thrilling story with surprising twists and turns, keeping your friends excited and eager to know what happens next, all while being honest and delivering real value. And as a pro tip, another great way to add emotion and drama is to controversially disagree with a commonly held belief. I call this making the big challenge. So making money online is impossible. Imagine if we say that. Then that's like the big challenge. So when you challenge things that are very commonly held beliefs, a lot of people want to know why you're challenging them. They're they're intrigued; they're interested. This is why people like Andrew Tate got so popular, because he would say all these super, super crazy things, and people would watch them—especially as haters would watch them and want to know more. "Well, what color is your Bagetti?" Oh, off.

Then next, we need to talk about optimizing for consumability. Now, now while this sounds super long and maybe like some complicated words, basically we're talking about making things just super easy to read and digest. That's basically it. So we first need to understand that most people today suffer from TikTok brain. Okay, TikTok brain is just the way that I say people are suffering from short-form content, which is leading to shortened attention spans. Short-form content is causing a complete shift in consumption. Now people can only pay attention to something for 60 seconds or less. Now we need to understand pacing. When you go slow or fast, content that's constantly fast or slow-paced is boring. If it's only fast, it's boring. If it's only slow, it's boring. It's important to make your message easy to consume by using pacing. So think of an action movie, for example. Imagine if it was literally just a 90-minute fight scene, and there was nothing but exploding cars and craziness. That would get boring after like 10 minutes because it's all fast, all fast, all fast. Now imagine if the whole movie is just talking and talking and waiting and waiting and no action scenes, no fight scenes, or no anything. That's an example of it being too slow. But what do great action movies do? Well, they build up slow, and then they go fast, and then they go down slow again, and then they go fast, like a roller coaster.

Next is creating intrigue, making readers itch to know what's next. Intrigue is saving the big punchline until the end and revealing the punchline while planting another setup. Here's specifically we're talking about open loops and closed loops. So last time we learned a little bit about what intrigue is. Now I want to talk about how to create intrigue and then give the punchline, but create more intrigue so that people keep reading. This is something that a lot of copywriters struggle with as well, because they kill the intrigue by giving away the punchline too early, and then there's no more open loop to keep the reader reading. So we're going to give—go through some examples like that, but first I want to ask you a question: Which version are you more likely to read? The one here on the right that's all big and chunky, or the one here on the left that's more spaced out? You can read it a lot easier, and you kind of understand how it's supposed to be said, 'cause when I read this, I can actually say it out loud, and I know what I'm talking about. I know how it's supposed to sound. Here on the right, it's not as much the same, and it's a lot of big, chunky paragraphs that makes me not really want to read it. It kind of looks like a book. People don't want to read books, whereas this over here, this looks a lot easier to read. That's why most modern copy looks like this over here on the left. So this is a good example of what pacing looks like. So on the left, you you can see there's some short lines at the top, some longer lines, some short lines. That's going to get consumed, but then there's bad pacing, which is just this—this is an example of all slow, long, drawn-out paragraphs and sentences, and that's what that looks like.

So optimizing for TikTok brain. So we have to understand TikTok brain. This refers to the shortening of attention spans by consuming quick, engaging content like found on TikTok. People now expect information to be delivered fast and in an easily digestible format. And this is another pro tip for you guys is that it's really not about the amount of value that you give just overall; it's really not about that. It's about the value you provide per minute. So if you have a high amount of value in your email, let's say, and it's only 200 words, that's going to be way better than an email that's 10,000 words, but you put a lot of quote-unquote value in it, 'cause people aren't going to read it because it's just too long. So if you make it short, punchy, to the point, highly valuable, that is what you're looking for. Why it's important: Number one, short attention spans. People don't spend much time reading long messages. If your copy isn't easy to understand quickly, they'll move on without getting your message. Engagement: Quick, engaging content keeps people interested. If your writing is concise and impactful, people are more likely to read it and take action. Retention: Simple, clear messages are easier to remember. When people remember your message, they're more likely to engage with your content again and again. Pretty self-explanatory.

So how do we actually do this, and what are some examples? So start with a strong hook. Grab their attention immediately. So example of this: "Add 2 in to your biceps in just 90 days. Here's how." So this is obviously something that's geared towards bodybuilders. Bodybuilders are always out here measuring their arms and stuff, so when you say something like, "Adding 2 in to your biceps in just 90 days. Here's how," it's very specific to who you're talking to and what they actually want. If I were to say, "You try to grow your arms," super vague, it's not a new, fresh angle or idea, whereas this is a new, fresh angle right here. Next is you want to use short sentences and paragraphs to keep it simple, to the point. So, for example, "First, focus on compound exercises. They work multiple muscle groups at once." And then another way that you can do this is to use bullet points and lists, and this is something that you're going to learn about more as we go on, but bullet points are one of the best things to master as a copywriter, 'cause this is how you can give the most amount of value in the shortest and most digestible way possible. Example: *Lift heavy weights.* *Eat 1 gram of protein per pound of body weight daily.* *Get eight hours of sleep each night.* Use visuals. Add images, emojis, or icons to make your text visually appealing as well. Now it's important to note that with emojis and stuff, you don't want to go too overboard, but if you're writing something like an email, you can put one or two in there. If you're writing something like an Instagram caption, you can probably put more in there, but they can also convey emotion. So if you put like a laughing face emoji after something, or if you put a serious face or a shocked face, that will convey emotion, or you can just put it in there to draw the reader's attention. So if you have one big lesson in your whole email and you want attention drawn to it, you can both hold it, but you can also like put a a pointing finger to it as well, a pointing finger emoji. Next, we want to make sure that we're being direct. Tell them exactly what they need to know without any fluff. So, "Consume a protein shake within 30 minutes after your workout to maximize muscle growth," for example. And then we want to give them a call to action. Encourage them to take immediate action. "Download the free 90-day arm building plan and start gaining muscle." That's what it looks like.

So let's put it all together. When you write, you want to start with a strong hook by grabbing their attention. Use short sentences and paragraphs to keep it simple and direct. Use bullet points and lists to make it easy to scan. Use visuals; make your text visually appealing. Be direct; get straight to the point. And you want to put a call to action, okay? So encourage immediate action. So in simple words, write like you're sharing a fun and exciting message that's quick and easy to read, keeping your friends interested and eager to take action right away.

Next we're going to talk about understanding pacing. What's going on, everybody? I hope you are locked and loaded. CU today we are going to be learning some copywriting for free in the free copy mega course. So understanding pacing. Look, pacing and writing is like the speed of a roller coaster. Sometimes it goes slow to let you enjoy the view, and other times it speeds up to give you a thrill. In copywriting, knowing when to slow down and when to speed up keeps your reader interested and engaged. This is extremely important because often times I see people start with these really long blocks of text, and then maybe they have some shorter ones way down down at the bottom of the email, or maybe they just do all short text, all short text, and it feels like I'm just reading vertically. These are things that are going to kill an email; they're going to kill any type of copy because the pacing is just off. Think of it like an action movie. When there's an action movie and there's nothing but fight scenes, fight scenes, fight scenes, eventually the fight scenes get boring, and you're like, "Wow, this action movie isn't very good." But other times there's like exposition and like these guys are talking to these guys; you get kind of confused; you're bored; you're like, "Yo, where's the people running up walls and doing Matrix flips and stuff?"

So why is it important? First and foremost is clarity. Slowing down the pace helps explain important details clearly, ensuring the reader understands your message. Engagement: Speeding up the pace with short, exciting sentences keeps the reader's attention and makes your writing dynamic. And next is flow. Good pacing creates a natural rhythm, making your copy enjoyable to read and more persuasive. So how do we actually do this? We know it's important, but how do we do it? So first and foremost, this—a slow down to explain. Use longer sentences and more detailed explanations when you need to clarify something important. For example, "To build muscle effectively, you need to understand the role of protein in muscle repair and growth. Eating the right amount of protein helps your muscles recover faster and grow stronger." So that is kind of like the value portion of the email; that's where you can do a little bit of explaining, but of course you don't want to get too deep into the explaining. You don't need to go into protein synthesis and uh protein propound and ratios and like too too much because doing that is just now—it feels like you're reading like a study or something; it's just really boring. So remember you want to keep it up with pace, and also when I'm explaining things, usually I like to leave something small in there, like some bullets. We're going to learn about bullets as we go on, but you know you can see some bullets right here. Bullets are essentially very short and punchy pieces of copy that break everything up and communicate the most in the least amount of words. So we're going to keep going. Next is to speed up to excite. Use short, punchy sentences to add excitement and keep the reader engaged. Example: "Lift heavy. Eat right. Sleep well. Watch your muscles grow." This is really good for doing like recaps as well at the end of your email. If you have like a main lesson, you want to encapsulate it in just one sentence. Next is to mix it up. Alternate between slow and fast pacing to maintain a natural flow and keep the reader interested. Example: "Billy muscle isn't just about lifting weights; it's about strategy. It's simple; random lifting wastes time." Next is to use transitional phrases. Help the reader move smoothly between different paces. For example, "Now that you know the basics, let's get to the fun part—seeing those muscles grow." So this is especially important when you're doing lisal emails and high-value emails. Of course, we're going to get into what that actually means and types of those emails as we go on.

So putting it all together, when you write, you want to slow down to explain. Use longer sentences for clarity. Speed up to excite; use short sentences to add excitement. Mix it up; alternate between slow and fast. And of course, use transitional phrases; smooth transitions keep the flow. In simple words, write like you're talking to your friends on an exciting roller coaster ride, flowing down to show them the view and speeding up to give them a thrill. Keep them engaged and eager to continue. Now you understand pacing.

Next is creating persuasion that shifts beliefs. This is possibly the most important part when it comes to anything marketing and copywriting, and I'm going to leave you with a small thing here that's not actually written or anything, but it's something that I've been hearing and learning about a lot lately. So some people say there's no difference between marketing and sales. I disagree. The difference between marketing and sales is this: Remember Jake Paul? Whenever he fights people, he fights like UFC people, but he only wants to do boxing. Why is that? Because he knows he has a better chance at winning if it's boxing. That is marketing. Once they're actually in the game and they're fighting, that is sales. Marketing essentially gets people closer to the sale; sales is what gets people to get pushed over the edge. So the difference here is, let's say you are a content copywriter, meaning you're writing the reels on an Instagram page, or maybe you're writing the stories, or maybe you're even doing the emails; those are different kind of types of content copywriters. But then you also have sales page copywriters, or video sales letter copywriters, or text sales letter copywriters. These are guys who are in sales. This is about selling—selling the product. Whereas the marketing aspect is selling the click, selling the next step, selling people beliefs to actually get closer to eventually buying, and that's why it's so important to understand belief shifting when we go into copywriting. So let's just hop right into it. So creating persuasion that shifts beliefs. The first step to shifting is understanding—and man, so so so important. This is not only important in sales, but also in marketing and also whenever you're on your sales calls. The first step to shifting or anything is understanding. You need to understand people first and foremost on an individual basis. You're never going to get people to change their mind unless you first make them believe that you understand their current position. How to convince people by showing them you're convinced. This one's again, again super important. Convincing people causes friction. It's impossible to argue with someone based on what they believe and what convinced them. We're going to go through some examples as we go further. The elements of showing

Overt telling. Trust on the Internet is at an all-time low. People are more likely to believe you when you provide proof. Without a reasonable doubt. Okay, so let's go through point by point.

Belief shifting is crucial to copyrighting. If someone has a desire, it's almost always their beliefs that stop them from getting it. Desire: I want to lose weight and get in shape. Limiting beliefs: Healthy food is expensive. I'm big-boned. My genetics aren't good, and I'm too busy. These are their limiting beliefs that are stopping them from getting the thing. It's not that they don't know what to do, especially in fitness.

Fitness is a really good example because, bro, fitness is so hard for people to write about, especially beginner copywriters. Because often times, I see them make their value: You need to lose weight by eating less calories than you actually consume. No, no. You need to lose weight by burning more calories than you consume, and you need to build muscle by going to the gym consistently. It's like, yeah, but bro, people know that, but they're always going to say, yeah, but how. The *how* behind those things is where the value is at.

So, for example, how to curb your cravings and not actually eat when you want to; how to actually eat way less calories; or how fasting is actually the best way to eat less calories and you're going to stay full for a longer amount of time; or here's the best routine to do while you're at the gym; or here's how to be more consistent when going to the gym. These are different types of value that you want to write about, not just, you need to go to the gym, or you need to lose weight by eating less calories, because people already know they should do that. It's all about their limiting beliefs and being able to shift those in your copy. If you're able to simply prove you understand their beliefs, prove their beliefs are wrong, and then prove beliefs that serve you and your product, right, they've basically bought before you've even had to sell. Okay, and we're going to talk about that more: selling without even selling.

So what does this actually look like? Here's a really good example. First of all, the limiting belief: I can't lose weight because I hate being hungry. Here's a challenging belief: Starving yourself and being hungry all the time isn't the answer. Okay, so that we understand their belief. So many people think that they have to be hungry all the time when, in fact, you don't have to be hungry all the time. Then you sympathize with their belief. Most people are told less calories equals less weight, but they've been lied to. So this is where you prove the old belief wrong: Being hungry all the time leads to binge cycles and is terrible for weight loss. You're going to starve yourself, starve yourself, starve yourself, and the pain is going to be so, so, so apparent; it's going to be so excruciating; and you're also going to have that thought in your mind: You know what? I've been really good the last four or five days. Why don't I just have one scoop of ice cream? Anyways, three tubs of ice cream later, and you're cooked, bro. You're absolutely done. Anyways, I'm going, I'm going off the scripts, as you can see.

But next is to prove the new belief, prove it right: Losing weight is about strategic ways to stay full throughout the day while eating less calories. So that's the belief shift, and then you use the new belief to sell: If you want a meal plan that's based around your time and taste preferences, click here. So you see what he did there. And then there's also some photos at the bottom to actually prove the point even further.

So, as you can see, you know, these are great examples because, essentially, when people are creating fast food—the number one thing in their mind, like McDonald's when they're making Big Macs—is: How can we make this food for the cheapest, and how can we make it taste the absolute best and be the most addicting so that people come back and buy more? Whereas if you buy the food on your own, you're actually going to be paying less because McDonald's isn't actually taking a bunch of the profit. So McDonald's basically upcharges you a bunch; they create a burger for 40 cents and they sell it to you for 10 bucks. So you're not actually paying that much money, not to mention you're able to eat way more—like twice as much more food—and still have the same amount of calorie intake. Let me prove it to you. So on the left here, you can see we have a homemade stuffed crust pizza: 900 calories, 80 g of protein, 105 g of carbs, and 15 g of fat. But over here on the right, you can see it's way less pizza; it's more calories—so 1,200—it's way less protein—only 45 g—it's more carbs—105 g of carbs—and it's way more fat—it's like more than triple the fat—60 g of fat. And it's the same here: On the left, homemade cheeseburger, you get literally two cheeseburgers and way more fries; and on the right, you get one cheeseburger and just a little bit of fries, and the macros are way, way, way, way, way better on the homemade stuff. And there's so many different examples of these. So you, being able to show this to people—like, yo, you can literally eat two burgers and fries every day; it's only 1,200 calories—and if you're able to do this, show them how, and show them how to actually work it into the routine and do the rest, dude, that's, that's how you sell right there. You actually give people value, and you shift their beliefs so that they are closer to the sell. Next.

Okay, so this is a visual representation of what this looks like. So here's what correcting looks like: Someone might say 1 + 1 = 3, and when you go ahead and say, wrong, they're going to get frustrated, angry; you're going to cause friction, and they're going to say no, and you're not going to get anywhere; nobody's going to get anywhere. And then next is belief shifting by first understanding 1 + 1 = 3, and then you can see, I see how you could think that. Just being able to say that, I see how you can think that. In fact, I thought that too until I found that 1 + 1 = 2, and then I was shocked, and then I was able to get my, my dream state, and now they're going to think, oh shoot, I was wrong, and I'm one step closer to actually buying their product. Obviously, they're not going to sell that, but it's a, it's a psychological thing; it's subconscious. And of course, that goes back to convincing people by showing that you are convinced. That's the example I just used.

So understanding belief shifting exercises. So this is another one that is going to help you kind of wrap your head around beliefs and how to shift them as well. I want to ask you this question: Do you feel as though you choose your beliefs? Most people would say yes, but consider this: When people are asked, most would agree with the statement that they can choose their beliefs, but let's see if that's entirely true. Picture someone kidnapping your family and holding them at gunpoint. I know the example is extreme, and I hear this in sales all the time; it kind of makes me cringe, but it's just like, let's just say it's, it's life and death, okay? The kidnapper says the only way you get your family back is if you believe that I'm Jesus. Now the best you can do is say that you believe he's Jesus, but still actually believing him is something that's completely different. So you'll be like, okay, all right, man, like you're Jesus for sure, but do, do you actually believe that? Probably not. Now imagine he turned water into wine, walked on water, and then casually proceeded to split the sea. Then would you believe him? You'd be like, oh damn, this dude is actually Jesus. You can't get people to truly believe something without first submitting the evidence that it's true. With strong enough evidence, it's difficult to not hold certain beliefs. Not only is this a copyrighting lesson, but also a lesson in life in general.

And so to understand how to actually show proof, we have proof-showing strategies. Number one is analogies. Okay, so understanding how to utilize these in your copy, and of course we're going to go over tons and tons and tons of examples, but understanding how to utilize these proof-showing strategies or justifications is going to let you create very, very persuasive writing. And every, everything in copywriting is persuasive; every advertisement that you see, every video sales letter, every email, everything is meant to shift your beliefs. So let's go into actually how we're going to do that. First and foremost is analogies: A way to explain something by comparing it to something else that is easier to understand. It's like saying a computer is like a brain because it processes information. Okay, so that's the analogy. Next is quotes. Quotes are powerful because they provide authoritative support for an idea, making it more credible. They also resonate emotionally with readers, helping to enforce and shift their beliefs. Now we have tons of examples at the bottom, so you're going to be able to better wrap your head around everything here. Next is, of course, statistics. Showing statistics is effective because they provide concrete, factual evidence that supports your claims. This helps to build trust and credibility, making it easier to convince people to change their minds. And next, of course, is more proof-showing strategies: Cost narration. This one's big. Cost narration is important because it demonstrates the significant effort or investment behind your claim, making it more compelling. It shows the value and credibility of your knowledge, helping to convince others of its worth. Two more: One, hypothetical example. Hypothetical example examples, much like analogies, are important because they illustrate how a concept can be applied in real-life situations, making it easier to understand. They help readers visualize potential outcomes, making your argument more relatable and convincing. And then last, but certainly not least, is borrowed authority. Kind of like quotes, borrowed authority is effective because it leverages the credibility of experts or well-respected sources to support your claim. This association enhances the trustworthiness of your argument, making it more persuasive to your audience. So, so let's just go over some examples. So quotes: As Steve Jobs once said, "Innovation distinguishes between a leader and a follower." Now this works because, let's say I said this, you're going to be like, oh, well, yeah, I don't know, but this is like this dude who knows him; he's some online dude you just met me, but you know Steve Jobs. You know, if you're in business, you know he's the guy to listen to. If you don't listen to Steve Jobs, I don't know who you can listen to if you're trying to build a business. That's how quotes work. Next is statistics: Studies show that 80% of new businesses fail within the first 5 years. Okay, that is a real statistic too. Next is cost narration: I've spent 5 years and $10,000 researching the best fitness routines to develop this program. Here's how it works. You're showing exactly what goes into you actually knowing what you know. And then the next is the hypothetical examples: Would you rather have a 90% chance of growing your business year-over-year or a 3% chance to double your revenue? So would you rather a high probability, low growth, or would you want a low probability, high risk, high amount of possible growth? That's what the hypothetical example is, and what that could be proving is when it comes to scaling, you don't want to scale your business too aggressively because then you're risking what you already have, whereas if you scale it consistently over time and scale it the smart way, you have a lower chance of blowing up your business. Next is borrowed authority: According to Harvard Business Review, companies that invest in employee training see a 24% increase in profit. Everybody knows what Harvard is; everybody trusts a Harvard Business Review because they are the top Ivy League school. And then last, but certainly not least, is analogies: Building a successful business is like growing a garden; you need the right tools, patience, and care for it to flourish. Okay, pretty simple, straightforward, and easy to understand.

Next is inspiring instant action. What is going on, everybody? It is your boy Tyson 4D. Without any further ado, let's hop right back into the free Mega course, starting with talking about inspiring instant action: What this looks like, what this means, how to do it, so on and so forth, and how to use it in our copywriting. So how to make people take action. And people with copywriting, a lot of the times they get confused; they get confused because they think copywriting is just for selling, but copywriting is for taking action. There are so many different steps between somebody finding out about a product and actually going ahead and buying it. You have to first initiate those belief shifts, and then you have to get people through the funnel, and then once people already buy, you have to get them to keep buying. So there's so many different parts of that, whether it be to click on a link, to buy something, and take out your credit card and actually fill out a payment plan, and so much else. So every single step of the funnel is going to have an action associated with it. And next is using problem-solution loop. This is essentially how you give someone value, but then you also give them something to click on and go to next. And then, of course, action's biggest enemy, which is confusion, and how to eliminate confusion, how to avoid it at all costs.

So how to make people take action? In order to make people take action, you need to give them something that they want on the other side, and you do this with a call to action. This is essentially like you're leading them there with some bait, or with like a cookie, for example. I'm going to give you something that you want, but in order to get that thing that you want, you have to take this action. "Click here to learn how to convert more casual viewers into dream buyers" is an example. Using the problem-solution loops, many copywriters struggle with the idea of how to give value inside their email while also giving a call to action at the end, and the answer is in problem-solution loops. The more solutions we have, the more problems arise. Now that you know that losing weight isn't just about calories but is just as much about learning how to avoid hunger, click here to XYZ, learn how to lose weight by avoiding hunger at all costs; lose weight while staying full. Now that you have this, and now that you know this, and now that you actually got the solution, you know what to do. If you want to know how to do it and have those exact steps, that is right here through the link. That is the problem-solution loop. So this is what it looks like. Okay, these are open loops. So you start with something intriguing—a loop: I'm going to show you how to do XYZ. You close the loop, but you open it up again by letting them know just because you know how to do step one doesn't mean that you're going to have it all figured out. There are also other aspects that you're going to want to figure out, and if you want the solution to that, that's through the call to action, the link, or buying, or whatever the next step is. Now action's biggest enemy is confusion. Confused readers don't click; they don't take action, and they don't buy. When crafting a CTA, or call to action, the worst thing you can do is confuse the reader. So make sure you leave only one call to action at the end of your copy, and make it simple and specific. This is something that people get wrong a lot because they're like, oh, well, at the end of this email, make sure you follow me on Instagram and go buy my course if you want, or go, go buy my other product if you want, or you can buy these four products; you have a, you have a choice of which one. When people have too many options, they never click; it doesn't ever happen.

And now we have a surprise free value drop. So the 4D starter swipe file: This is essentially hundreds of pieces of copy—hundreds of pieces of copy that you can review, that you can check out, that you can break down, that you can get inspiration from inside of the 4D starter swipe file. Next we have the 4D AI prompt pack. I'm going to go way, way, way deeper into creating copy with AI and going to be doing, doing it in front of your eyes as we go on, but if you want the complete prompt pack, it is right here in the 4D AI prompt pack. And of course, the emails from scratch blueprint. I'm going to open this up, and as you can see, we have in here the emails from scratch blueprint. So we have the steps; we have the emails as well. So these are three emails that I created, so you can go through, check them out, and you can see essentially what makes them tick. So you guys can get those three resources for free inside of the copy starter kit. I'm actually going to show you exactly what that looks like. So guys, here I am in the free copy starter kit. As you can see, I have way more than the stuff that I actually showed you right there. We have playbooks; we have the kit itself right here; we have the first client challenge; we have the mindset course, community trainings, and everything else down here as well. So if you guys want access to this complete thing again, that is down for free below in the description. I mean, wow, let's look at all this stuff: swipe file, portfolio builder, email copywriting templates, outreach scripts; I mean, it is all just right in there.

So now, everybody, I would like to personally invite you to review some beginner copy from my private community. So this is me just essentially going through line by line on some of my students' copy, and the reason why this is going to be so valuable for you is because I promise you, you are going to make the exact same mistakes in your copy, but you're going to hopefully be able to learn and avoid those mistakes by just watching me review other people's copy. What you're going to do is you are going to develop what I call an inner mentor. So if you watch somebody review copy, copy for hours and hours and hours on end, like you're probably going to watch me do by the end of this gigantic free Mega course, the voice is now going to be ingrained in your mind. So while you're actually writing the copy, you're going to hear my voice say, you should make that lead shorter, or you should change the structure. So you're going to be able to essentially quote me verbatim while you're reading over your own copy. This is basically like the, the best way to actually get better at copy over a short amount of time. So without any further ado, let's hop right into the copywriting reviews. So this is for the Renzo agency guy, Renzo. I see him all over my thing; he's definitely a TikTok business guy. Understanding brand voice: So that's a bunch of stuff about his brand voice, the angle, the what, inner for me, the goal, awesome. Warm-up email: My boss fired me and helped me. I, I get what you're doing here; the concept is good; concept is good; execution is off. How would you guys critique this? This subject line, the thing is, like I get what you're saying, like I'm glad that my boss fired me because it allowed me to work on my business and XYZ, but it sounds like your boss fired you and then like helped you out. Oh, he fired me and then he like paid for my groceries or something, right? That's what it sounds like. So it's kind of ambiguous. So we don't want things to be ambiguous. So I'd be like, "My boss firing me was the best thing that ever happened." Now this is way too long for a subject line, but that's basically what you're trying to say. So what I might do is I would, uh, I would do some AI, AIs around that; AI prompt: I fired my boss. Yeah, that's a very, it's kind of a common angle. I fired my boss, but some people haven't heard it before. I've been in the bizop space, so I've heard it for, like I said, no to my boss. That one's a bit better, but still kind of ambiguous. And it made me a millionaire. Yeah, the, the preview, the preview actually kind of saves it. I might not, I might even make it more dramatic; dramatic: I told my boss to, I don't know, I don't know, something exploitive; I'm not really sure, but you can make it, I don't know. This is, this is, this is good; you some good ideas here; I'm not sure they might be able to be better though.

They they definitely might be able to be better. Hi Tyson. What if I told you one sentence changed the entire course of my life? I would bring it back here too, and what if I told you it could do the same for you too? How? And then I'll go deeper. So what if I told you one sentence changed the entire course of my life? Uh, you can just say changed my life, cuz remember we're in the we're in the lead here, so in the lead. Remember, you have to be really really really lean; like you have to be extra conscious of the economy of words here. I might not even say what if I told you; I just start off with: one sentence changed my life, Tyson. Life—I wouldn't even use the first name here; I would cut that—you're kind of overusing it; you already used it two lines ago, so I'd cut—life often puts us on a split path, and I faced such a moment once. If you find yourself stuck, my story might help you find your way. My way to what? Uhuh. Way to what? Might help you what? So he's like an agent guy, right? It was 2019. I I interned at Microsoft. I became a robotics uh instructor, teaching 6- to 9-year-old kids. Like like yeah, this is there's some things in here that are too specific, especially for the beginning of the email. Okay, like if you say kids, in my mind I think like 5–7, which is basically what you're saying in here anyways. It was 2019; I interned at Microsoft; I became a robotics instructor teaching kids. See, although the job was quite easy, I still got fired on the first day. Yeah, this is something that I would put—I'd put this in the subject—on like I got fired on my first day, led me to me becoming a millionaire or something or something. Now you might be wondering, how did a former Microsoft intern get fired from a job he found easy? It's not because I screwed up at the job; it's not because I just put or it's not because I screwed up at the job or showed up late or because I tried to steal my boss's Monday morning coffee LOL. I got fired because I hated what I was doing. My boss asked me, "Do you like what you're doing?" I replied, "No." Then he said, "I'm going to do you a favor and fire you. I know you can do better, trust me." This incident changed my life because my boss understood a very important concept: passion and enjoyment in one's work are crucial for long-term success and satisfaction. This could be said way shorter, like challenge yourself to to say all this stuff shorter; say it shorter. Like one thing that got me really good at this is creating more tweets; make like this is this is like a big lesson too; like when it's bold, a big lesson, like you're supposed to make it like small, concise; like it should be the size of this this this sentence right here, like that's like a perfect size, like seven words, eight words. It is true; that's why I never settled for a job. I I decided to start my own SMMA agency—so social media marketing agency already stands for SMMA, so you saying SMMA agency sounds like you're saying social media marketing agency agency—see what I mean? So my friend—uh, you can just cut this—uh, cut or you can just say agency; you say one or the other; saying them together is kind of redundant. The first year, man, it was a grind full of struggles with zero to clients. I sent thousands of yeah, so I would be like very concise on this point; like this is all you need: concise, because this isn't the point of the email; the point of the email was a story with your boss, and now you're going into like what it was like starting your starting your SMMA; send thousands of cold messages daily, but none converted into cash yet. I didn't stop; I hustled harder than before; hustled harder than before; harder than before. What? And you know what? It paid off big time. Now I can travel anywhere, working 2 to 3 hours a day, living on my own terms. Pursuing my passion helped me build a seven-fig business. This wouldn't be possible with a job. So Tyson, set your sights high and push for it. I've got your back, and I'm always cheering for you. If you need any help on your journey, reply to this email with the word "what". You'll get more replies if you tell them what word to reply with. I'll be at my computer for the next few hours getting some work done, so what, so have a chance to get back at you, Renzo. PS: If you're wondering what an agency is is and how you can how I can help you reach 10K a month ASAP, then click here to join my free class. I've got every detail covered. I might even make this double CTA; you could you don't have to, but double CTA uh where you give intrigue and benefits. Sweet man, the lesson here like we got to keep it like you know one one email one idea; that's that's the expression. So essentially what you want is like what are you really trying to say? I'm trying to say that I had a job and my boss could tell I wasn't passionate about it, so he did me a favor and fired me, and that's when I learned that only the things that are that you're passionate about are worth doing in life. So I started my agency, and because of that moment, now run a seven-figure agency where I'm able to XYZ: time freedom, location freedom, everything else. And if my boss wouldn't have fired me, who knows, I might not even be here right now. So learn from my lesson and build a business that you actually enjoy, that can give you the freedom that you want, and you came build the level of income that you want. And if you want to know what business that is and how I did it, I have a free class coming up on SMMA where I'll show you boom. The rest: awesome. We got a holistic personal finance coaching. One is one of the most common causes of stress. Does this sound familiar? Keep saying you'll save more but never seem to have any money left over. This must be a template somewhere cuz I I've seen this pretty much exact same thing somewhere. Oh G God, my eyes. What is what is this? So you're like when you have bullets this long, it kind of defeats the purpose of bullets. Oh yeah, this this thumbnail thing is is no; there's a lot of violations here. Did you not just already do this up top? Nobody's reading all this. Damn. Center. Center Line. Small text is crazy. Here's my thoughts: cash may be king, but cash flow is the queen. Yeah, like here's my thoughts as a as a headline, it's crazy. It's tricky with these types of people, man, because she has no idea that her marketing is not very good, and she also doesn't care; like a lot of these people out here, and you're going to you're going to realize and and learn they're making like 8 grand a month, 16 grand a month, 24 grand a month, and they're just they're cool; they're cool like that; they'll just do that forever, and you're like, "Hey, I could make you like 30, 40, 50, 60," and they're like, "Meh." But if you grow like a a if you if you reach out to growing brands who are actually they're actually already hiring people—like they have a team already—then that that's essentially who you want to work for, bro—is the bigger companies. And you'll think that these guys like these guys are going to reply to you easier; like you'll get replies from these people, but they're not like they're not the best to average do. But yeah, I can tell this girl is not making any money, and she also made this herself, which tells me she's pretty much a uh a solopreneur, which is hard to to work with them cuz they're very uh they're very averse to giving up any of their profit, whereas a business owner who's making 50 grand a month, 80 grand a month, 100 grand a month, 200 grand a month, 500 grand a month, they they they do not care about three grand a month; they don't care about paying you 3K. So avatar angle: what do you want the reader to do? Subject line: Free Financial Health Workshop. Sweet. Build long-term wealth in your 40s. Hey, first name, if you're 40ish and feeling overwhelmed with the with all the financial topics coming your way and have a desire to build long-term we wealth, I'm here to tell you it's not too late. I might get rid of 40ish because that's very selective; be more inclusive. Like if I wrote an email to my list and I was like, "If you're in your 20s and you blah blah blah blah blah," it's like yeah, probably like 50% of the people are in their 20s; probably like no less than 50, like 40% of people might be in their 20s; 30% of people might be less, and the other 30% might be more than like 30 or older. So everybody else who reads this is going to feel like, "Well, shoot." You could say like, "If your generation…" I just put generation old and then and then continue from there and have a desire to build long-term wealth, I'm here to tell you it's not too late. After turning 39, should be a comma here. I noticed conversations with all my friends and clients changing after I turned 39. I noticed conversations with my friends and clients changing; they kept telling me they no longer avoid their Financial Health. Like is that what they told you? Like imagine we're having a conversation; I'm like, "Man, I can no longer avoid my Financial Health." You be like, "What? Did you just get like by aliens? Are you like programmed now?" Not supernatural; just say like, "They they started worrying about their finances more," like that's how you would say it to like your your buddy. I'm sure some of the following statements resonate with you: I make good money but I feel like my bank is leaking money faster than I'm earning it. All right, so these are from her statements; these are all very common and valid thoughts to be having. And by now you may have an established career, your own family, and dreaming of retirement full of Adventures, making memories. The truth is you are in a great position to set yourself and your family up for a very bright future. Avoid using words like "very," cuz a very bright future means the exact same thing as bright future; you're just killing for characters. In my financial wealth Workshop, I might say like the in the financial wealth workshop, and I was also put free here too: free. I will teach you the three lessons you need to know to take control of your financial future and build long-lasting wealth. Best of all, it's completely free. Yeah, you lead with free; you don't just end with free. Reply to this email with the word "class" to save your spot. Until next time, sign off. So I would definitely do double CTA here, and you're you're starting to to notice a common patterns like with the last like three emails I've been saying like you know a double CTA would go well here; double CTO will go well here, but really this one especially because you don't really tell me much about what it is, and it's a quite weak hook when you say like the three key lessons you need to know to take control of your financial future. Like if I'm doing a live for copywriters, I'm never saying, "Here are the three key lessons to making more money with copyrighting," like that's so vague. I would say, "Here's an outreach method that I literally used to close a $1,500 client upfront. I'm going to walk you through step by step how I did it, and after that I'm going to show you the exact emails that I actually sent him that made him $50,000 in one month, and I'm going to break them down line by line," right? Cuz these are tangibles; they're they're tangential; you you actually get something, and it it feels real because you give a lot of intrigue around it, and she probably doesn't have that on her thing cuz her marketing is weak sauce, but um it also probably helps to write for for for better businesses too. You don't need another outreach method, but this sounds like uh this sounds like fairy tale copy, my friend; this sounds like fairy tale copy. Next time, write your copy about a a business and leave the link to them at the top so that I can give you better feedback. Yeah, so again a huge problem that copywriters have and that you should not do is writing copy for copywriters; it's like trying to get better at chess by just like destroying your 9-year-old cousin at chess every single time, lally just like mating them in like 10 moves and they're done; it's like you're not really going to get better at that, and it's also like trying to get better at chess by playing basketball; it's like, "Dude, this is not even what we're what we're doing." Like like you're kind of you're kind of developing your copywriting skill but also not really. You don't need another outreach method. Hey, first name. A lot of copywriters are always looking for that brand new super promising outreach method. Yeah, so you have a lot of filler words here; a lot of copywriters—so cut—are always—this is filler—cut—and usually I wouldn't even review this cuz it's copy about copy, but I'm going to do it—looking for that brand—cut—super—cut—outreach method that no one's ever used before. Copywriters love looking for outreach methods, or they love they love new outreach methods—like five words: copywriters love new outreach methods. You have to realize the key isn't in the best outreach method; the key is suc consistency. So there's also no what's in for me; I know what's in it for me; it feels like it's just a a transcribed transcribed real that one no one have to ever used before. You have to realize the key isn't the best outreach method; the key is consistency. You see, when you always try out new methods and never stick with one, you won't be able to see what works or not; right? You won't be able to see what works or not, which results in you having bad outreach messages and not getting clients. Now please choose one uh outreach method that fits you and stick with it. If you want a simple breakdown of the different outreach methods, check out this video where I explain everything. So you have the overall ideas down, right? And you're only on week two, so I'm not going to roast you at all uh but you have the overall ideas down. Now please choose one outreach method that fits you and stick with it. But I would give like the the lesson right where it's like you get better or you make progress doing one thing 100 times instead of 100 things one time. You see what I did there? I kind of made it like engaging, kind of like a tweetable tweetable line at the end. So yeah, here's how I would fix it, right? So again, at the beginning, the beginning is way too long. Rule of thumb for you, my friend, when you go up to here to tools and word count, it should be around 14 maximum; this one's 15, but like 14 is if it's still like like still super lean, right? Ideally, you want it to be like 7 to 10. So copywriters love new outreach methods; they think that if they find one that some nobody's ever used before that's super effective, that clients will just come jumping at them and begging to thr their cash at them, but in reality this is the furthest thing from the truth. And in this email, I'm going to show you the real secret behind getting copywriting clients, cuz what most people don't don't understand is that outreach is a skill, not a method; there is no saturated method; there's only saturated ways to do the method. I'll give you an example: back in 2022, everyone was sending out the exact same outreach method at the exact same email, just a few different words tweaked to the point where businesses were open up opening up their email their inbox, and there will be 12 emails almost the same subject line, almost the same email; why? Because one really popular copyrighting course with hundreds of thousands of people in it were giving people one email template to just try and spam out to everybody as many people as they could; this caused nobody to get any clients. So why were why were 90% of people not getting clients, but there was still a small 10% of people who were? Well, it's because they were doing the same outreach methods but in a completely different way; they were still using cold email, but they were using different cold emails than everyone else. And if you want to know how to actually personalize your outreach so that it's only yours and you're never going to feel like you're doing what everyone else is doing, then check out this video where I explain how to make personal outreach methods or whatever it is that that's how I'd freestyle that. And I write about copy all the time, but don't don't write about copy; I get how that's like a natural inclination; so everybody does it, but try to avoid that. I love when people put the link at the top, bro; this is so much better. The fitness industry is full of—see, now that's that's a pretty good headline. Most people think that in order to get fit, they need to go to the gym. Well, what's in a gym? Mostly weights and non-functional machines meant to primarily train your muscles. Yet there's more than just muscles within your body. What about your tendons? Your ligaments? What about your cardiovascular system? This is honestly pretty good, dude. Furthermore, the fitness industry is full of bad nutrition advice. Every fitness expert is sponsored by a suing company that sells the belief that you need to take pre-workouts, protein, creatine, and other craft to get fit. Some even sell pills or teas that claim to help you lose weight. All this costs a ton of money, and none of it is necessary. I personally don't take any per supplements and only train with my body weight. How's is possible? It all comes down to my methodology of the three pillars necessary to have a functional and shredded life. This guy has joined a coaching program; this this isn't somebody who's completely not well-versed in marketing, so either he's taken a course or he's got somebody to do this or he's joined a program that's like a high-level mentorship program. The reason why I know this is because three pillars is a very very coaching offeres thing to say, whereas home girl from before like she would never know anything about no three pillars; she she doesn't understand how to make her offer different. Three pillars is essentially the core and the crux of an offer. You know what I'm going to do? That I'm going to go through with you guys how to create a killer offer with pillars. Now this isn't going to be the horos like, "Oh well the offer has to be like uh you know you had the guarantee at the end and blah blah blah blah blah," like no, it's not like that; the offer makes your thing one of one of one more attractive to your target audience because it teaches them how it works and then sells the implementation. You guys are getting a little bonus right here; I paid I paid like 20 grand to know this, just so you guys. Now Revy, Abuvala, Tanner Chister, Lauren Tickner—all these like high high high high-level coaches who are going to coach other business coaches are literally selling this for at least 15 grand, 20 grand, 25 grand, and this is the first thing that they help you do is fix your offer. And a lot of the people that you're working for are already going to have offers that are converting, but if their offer could convert better or they're writing a VSSL or they're writing a sales page or you're writing emails for them and you need to figure out what their offer is, here's how you do it. So there's a few things to note: What do most people teach? Actually, now that I think about it, this dude this dude legitimately probably did like the exact same type of program that I did, where it's like probably not even the same person, but it's it's a very very very foundational step is creating an offer like this. What do most people teach? Why is it inferior? Why is yours different? Pillar number one, and that's like what you do that works best, then why it works best, and then you also have to weave in weave in uh justifications, and then you basically always want to add an analogy; basically always want to add an analogy; it's like it's really easy to come up ones for ones with business; you go pillar and then pillar two is like going to be the same thing; number two like same as number one.

And then pillar three is, you, so pillar three can be another like pillar one; it could be just like another reason as to what you, why what you do is better and why better. But pillar number three is also why you, what have you done, helped people do and accomplished? It's like, dude, you're sitting here with Tyson 4D. I have one of the most watched YouTube videos with the word "copyrighting" even in the title, and the fastest-growing YouTube channel. Not only is it the fastest-growing YouTube channel, but it also dominates the SMMA YouTube channels. And SMMA is a way bigger niche than copyrighting; like SMMA is literally like way up here. Everybody knows about SMMA, but yeah, copywriting is absolutely dominating. Why? It's because copywriting is literally in all of my videos; it's in all of my products. Like, dude, how are you going to trust a copywriter who's out here with like 500 subscribers, bro? If your copy was good, you'd put it in your videos and you get more people to watch you. And this is the big difference between these corporate copywriters who like write copy for some, but like they're they're they're a finance business or a, you know, whatever big business, and that's cool, but that's way harder for normal people like you and me to get into. Like they took, took years, like 5 years, 10 years to actually get to that position. Dude, you can do it way quicker if you just actually outreach to people who are just entrepreneurs, the people who are actually doing digital marketing and not just sending out sales letters, like physical sales letters in the mail. You don't need to study Gary Halbert to become a good copywriter; you don't need to do that. Like you need to know what works right now in the digital space and who, who best to teach you.

Yeah, that's basically the offer. This is what his sales page is like; it's not like uh, what I, what I just told you is like close to what his sales page is like. It's the exact same thing. Like this is where he's relating to you, and also when you're talking about what do most people teach you, also get, get really relatable. Like what do most dudes at the gym teach? Most dudes are like, "Bro, just spam bicep curls, bro. Just, just, just spam tricep kickbacks, bro. Just spam bench press, bro." It's like, dude, there's way more to it than that, especially if you've been lifting longer than 3 months. You need to know more than just go to the gym and pick up heavy things; build yourself an actual program. If you don't know how many sets and reps you're doing before you hit the gym, then you're, you're missing out on tons of gains. You could be way bigger right now. The same with your nutrition; if your meal plan is just open up the fridge and see what's there, again you're missing out on gains. You're not getting the right protein, you're not getting the right calorie intake, and you're missing out. Imagine what you could look like if you were actually dialed in. And I get it; you think that you can't be dialed in because you don't want to do all the work; you don't know how to mess with all the numbers and do the macros right. Well, guess what? There are people who can do that for you.

Most people do. Why it's inferior, why yours is different, and then here are the pillars. So number one, we work with the food that you love to eat. Number two is that we have strategic, strategic techniques to feel full throughout the day that most people don't teach because it's all about feeling full and be happy. You shouldn't have to starve yourself; you shouldn't have pain or cramps in your stomach because you're hungry. And in pillar two, we're going to teach you how to do that. Pillar three, why us? Because we've, because I'm shredded, is basically what this dude's going to, going to say. But yeah, like this is, this is the core principle; like this is if you, if you can master this and you learn this and you see this in other businesses and you can pick them out, dude, it's done. Marketing is done; you figured it out. That's a marketing degree right there. You pay for a 20 grand, 20 grand coaching program; that's the first thing that they're going to go through with you every single time. Like I've seen all their VSLs, I've seen all their marketing; I know the people who have gone through their programs. I've worked for a lot of these people; I know exactly what's in every single one of their programs, and the first thing is create an offer just like that. Here's his three-tiered system; I didn't even get down here yet, now I'm already seeing the three pillars: the workouts, the diet, the lifestyle. What you need for this program? This program is 100% bodyweight only; you will, you will not use a single weight. However, you will need access to a pull-up bar to train your back and abs. Beginners will need a rubber resistance band to properly regress certain exercises. Um, the afterburn effect. So this is his, this is one of his uh, pillars right here. The Project Shred utilizes a specific style of training that is meant to cause EPOC, excess post-exercise oxygen consumption; code word, unique mechanism. If this isn't clicking in your head already, you need to do some more practice, my friend, because this is unique mechanism 101. This means that the specific exercise and intensity of the workout has forced you to consume more oxygen, which increases your metabolic rate for 24 hours. That means, and here's the translation, that means even when you're not training, you're a fat-burning machine. Now imagine doing that regularly with functional calisthenic workouts, a proper diet, and a healthy lifestyle. That's the secret to being shredded. What is he doing here? He's literally just selling the thing that sells the thing; this what I say all of the time, all the time. You have to sell the thing that sells the thing. Coach in your pocket, the app, take a peak, Project Shred. This is what you get: bullet copy, $14 a month, frequently asked questions, so on and so forth.

Yeah, so this guy's funnel is to, is to push people into a cheap $14 app. Once they're inside the $14 app, they get bombarded with ads to go into his one-to-one coaching program. The people who are in the one-to-one coaching program, the people who are in the app are going to be better to market to than just randoms on Instagram. So he's going to waste a lot less time, and uh, I mean, dude, it's a common funnel; he's making bank, he knows what he's doing. This is the type of person you want to outreach to, bro, cuz he knows marketing; he understands, he has a funnel built out, his funnel is definitely converting, he's definitely making money, he has testimonials. You are much closer than you think. I would just say you're, you're closer than you think, and closer to you think than what, closer to what? Hey, first name. Sometimes people don't believe they can cut off their belly fat; they would say losing pounds of belly fat is not accessible to them. He said the same thing twice, and also neither of these sentences really makes complete sense, my friend. I would run this through ChatGPT. Sometimes people don't believe that they can cut off their belly fat; they would say losing pounds of belly fat is not accessible to them. Use this term twice, use a, yeah, a lot, like a lot of these things could just be ironed out with ChatGPT. I got poor genetics, I don't have time, exercise is painful, and so on. But is it really that difficult? Here's David, in just 12 weeks of work. Okay, now it's getting better; you can tell he's not gifted, he works a 9-to-5 and has to take care of his children. But the thing is, people often underestimate themselves. When you immerse yourself in gaming, you can level up quickly, right? I don't think, I don't think this is really for gamers. If you have people who are like really willing and ready to like get better, like I don't think he has really a community of gamers. When you immerse yourself in gaming, like some people are going to be like, "No, I don't do that," and then they're going, they're going to click away. Like if you sent me, "When you immerse yourself in gaming," it's like, bro, I haven't, I haven't seriously sat down and played a video game for longer than an hour since 2020. Yeah, when you lock in, you can level up pretty quickly, right? Because you enjoy it and engage in it. You don't even have to say you, you can just say, "People, why do you think people get so addicted to video games even though they're just sitting there hunched over staring at a screen all day?" It's because it's enjoyable, and you can do the same thing with calisthenics. I actually like where you're going with this; the angle is actually pretty good. I don't know what happened to the intro, but the angle is kind of saving it here. To achieve that, David changed his lifestyle, and it reflected straight back in his physique. Wherever you put into your body, it adapts to that; that's why I use a three-tiered system that emphasizes your training, diet, and lifestyle. There will also be a daily side quest, like walking to see the sunset, to change your habits gradually. Remember, first name. No single workout will get you shredded. Check out Project Shred. See, I get my clients results in weeks; great works. P.S. My flow is not good; could use some advice and pick out how to improve that.

Yeah, it's mostly grammar stuff, my friend. So grammar, also just cutting out redundancies. Read it out loud, cuz it's like if I were to sit, sit around and be like, "Hey man, I kind of feel like I can't cut belly fat, like I have a lot of belly fat, but I don't feel like I can, like, like losing it is obtainable to me. I don't know how to lose my belly fat; I want to learn how to lose my belly fat." Like, why, why are you saying that so many times, right? Doesn't that sound weird when I say it out loud? Sometimes people don't believe they can cut off their belly fat, and also when you say "cut off their belly fat," it sounds like you're saying like cut it. Like people don't cut off their belly fat, and you can just say "fat," and you can say "lose weight." Like there's, there's just a lot here that's, that's why I'm saying like you want to throw it through ChatGPT, cuz it, it will be able to iron out all these problems. But while you do that, like you, you should also uh, there, read more copy and um, increase your English skill, my friend. Good, I'm, I'm glad that you got that. Here's the biggest piece of advice I can give you guys: if you're feeling really stuck and really demotivated, and you're like, "I, I really don't know what I, what to do. Like I've been doing this for like a week, I've been doing this for two weeks or a month," watch some more videos. Like I know, like I don't want you guys being in an internal learning phase, but like watch some more outreach videos. Go back and watch the outreach videos that you saw because a lot of the times you can look at something with new lenses because now you have experience, exp. And after you have experience and you've been doing it for a little bit, it's almost like you're watching the video completely new again because you're going to see it from a different, a different angle and you're like, "Holy, I missed that. Holy, that just gave me an idea." So go through the 4D Academy, go through CCA 2.0 and 3.0; check if there's any stuff there. If you, if you don't feel inspired yet, then go check out some of the stuff on the Tyson 4D channel. The stuff in there, like, like you just watch more, more stuff on outreach and all of a sudden you're going to be like, "Oh shoot, that's a really good idea; I'm going to try that," and now it gets you inspired again because you, you're like, "Maybe this will be, you know, more, more interesting." And again it's just like weight loss, the example we were just reading; it is like a video game. Why are you able to sit there hunched over your computer for hours and have fun? Well, because you are doing stuff; you're doing new stuff, you're making it enjoyable, and it's a lot more enjoyable to try out small, other new things and add some tweaks and um, just go back, you go back and learn some more stuff and you're going to feel inspired again. That's, that's I did that so many times whenever I had, friend, I literally had friends who were doing the copywriting thing with me and they would quit. I'd be like, like I got, I got really close to quitting a couple times. I would just go back to all my courses, all the courses that I bought and some other stuff; I'd read, read through it all and I'd be like, "Well, you know, now I have a, now I have another action plan; I have a different game plan," or just add in something. A lot of people are like, "Well, I've been trying this," and it's like, "Well, are you tracking?" No. We do that. Like the thing that a lot of people don't understand about tracking specifically is that I get it; it feels like you don't need to track; you're like, "Why the, why would I track? It doesn't make any sense." The biggest reason why tracking works so well is just because it calls attention to what you're doing. A really easy way to be more productive is track your time; you don't even have to do anything besides the, the sheer fact of tracking your time and your time will be better spent. Isn't that weird? You don't have to, you don't have to change your diet; you track your weight and track your calories and all of a sudden you're going to start losing weight just because you know what's going on; you're more intentional about your actions. Same with outreach; go out there, watch some videos, get inspired, keep killing it, keep grinding. I'm always going to be showing up just like you guys are, and of course I'll see you guys on the next one.

Let's do the Jay Waller motivational. This is, this is from my boy Nick, my story for success. I would make it more about them; somehow make it something more about them. We, we'll brainstorm some stuff after we read the email. Hey, name. If you're struggling to be more successful in life, then I like to share with you a story, with story, that will help motivate you. If you want to be more successful, you have to be willing to do things that others don't want to do. People ask me all the time, "Hey, Justin, what do I have to do to become successful?" And I look at them and I'm like, when I was 19 years old during the 2008 recession, I didn't have a thing in the world going for me and desperately tried to get a job on the side of a multi-million dollar project. The assistant stopped me from seeing the manager; it felt like my world was about to collapse and every piece of my life was crumbling apart. But I had nothing left to lose, so I went back again and again and again until finally I was able to get the chance with the man, get a chance with the manager. He was, was shocked to see my face; he looked at me and said, "Who are you?" I explain, and I explained my current situation to him, job situation to him, and he replied, "So you mean to tell me that you came all the way from home, snuck past the guard, just to talk to me into getting a job?" I, my pants, when I told him, "Well, yes, sir." The manager leaned back in his chair; there was an awkward pause and told me straight up, "I like that. Name. I don't want to waste any more of your time, but if you'd like to hear more of my story and how you can become successful and level up in life, click here to join the J Waller group." If you want to, want more abundance in life. Okay, sweet man, awesome. So we have some good stuff to go over here. So, hey, name. If you're struggling to be more successful. Yeah, so there's a few things here, right? Dream state is very surface level, so you want to go deeper on what success you're talking about because success is different to everybody. You ever see those dudes in the gym and they're like literally like 5'10" and like 200 lb of lean muscle and like 6% body fat, and people look at them, they're like, "Bro, you're literally at the gym and you look like a monster; you literally look like the Hulk. Like, bro, you're done, go home, you finished, you've completed, you're at the physique now, like what more do you want?" But they are literally the type who are like, "Success is just more, success is bigger; that's what success looks like to them." And if, if they were to meet a rich guy who had a million dollars or whatever just sitting in the bank account but wasn't super swole, he would consider himself more successful than the rich dude because people measure success differently. So it's really important in copywriting or just in content in general to be very specific about what success means. So in Justin Waller's instance, it wouldn't be like, "Be more success" as in make more money, become more important, and take care of the ones you love; that sort of success. Here's how you can talk about it. If you're struggling to become successful in life, then I'd like to share a story that'll help motivate you. So this is basically a PAS. Here's where you agitate. So here's the problem; I'm going to offer you a solution; here's why I'm going to offer you the solution. That's how PAS goes. Overall, the structure is P, but it's kind of more like problem, what's in it for me, agitate, and then solution. And this one's really hard for people to get because it's difficult for people at first cuz it's not, it's not natural speaking patterns. You don't usually talk about fixing something bad, talking about how you did, how you fixed it and how somebody can fix it and then going back to talking how it's bad again and then telling a story; like that's not how people usually speak. First of all, relate to them; show them that you have the solution to their problem; show them that you know the problem even more, and then give them the solution. So I like to share how motivates you. If you want to become more successful, be willing to do things you don't want to do. This is like the main lesson, the main lesson here; main lesson you can save for the last part. It would be like this, it like this: "People ask me, Tyson, why are you such a hard worker?" Now here's what you did. I'd be like, "Well, I'm such a hard worker because I was forced to," and then I can go into the story. Or what's even more effective is you could just go into the story; tell the lesson of the story at the end. So I'll give you an example. "Tyson, how are you such a hard worker?" "Well, back when I was 16 years old, I applied and handed out my pretty much blank resume to every convenience store, grocery store, or cashier job in the whole city, and I got zero calls back; literally none. I could not find a stubborn job for the life of me. So I had two choices; I was either going to be literally just, just broke at 16 and not have any money, and my family didn't have any money, and at, at the age of 16, my mom was like, 'Okay, you got to start paying bills around here cuz if you can have a job, then you're going to have a job, period.'" So I didn't have a choice, but she would have kicked me out at 16; she kicked me out at 18, but she would have kicked me out at 16 if I didn't start paying. So I joined the army. I was forced to. At the end of the story, I bring it back: that's why I'm such a hard worker; that's how you can be such a hard worker, too, is you have to commit to things; you have to be between a rock and a hard place. And while it might feel like that's a bad thing, it's one of the greatest things that will ever happen to you. And that's the end; that's the story; that's the lesson. Because when you give the story first and then encapsulate it in a lesson, that's when it really drives home for people. Whereas if you get the, you give the lesson first, like this sounds like something people would have already heard. If you've been in the motivation, online personal development space for longer than like a day, people would have probably heard this already. So you want to avoid saying things that...

People feel like they know what you're going to say. I like to share a story with you. If you want to be more successful, you have to be having things.

People ask me all the time, "Hey Justin, what did you do?" More useful, and I look at them and I'm like, "So, so..." This is definitely what he said; this is what he said in the video, but you wouldn't write it like this because it's poor word economy. We have to be economic with our words, meaning that we have to be; we have to use them sparingly. So when you say, "And I look at them and I'm like," you could just say, "People ask why I'm successful, and I tell them." And then you go into the story like this: People ask why I'm successful. I tell them. And then that's like what, seven words? Nine words? And then these are like three sentences. See how I like chopped that down?

When I was 19 years old during the 2008 recession, I didn't have a thing in the world going for me and desperately tried to get a job site; get on the job site of this multi-million dollar project. So this is like a big mouthful. So what I would do is go: When I was 19 years old during the 2008 recession, I didn't have a thing going for me. And then I would start anew. I desperately tried to get on the job; on the multi-million dollar project. And the assistant stopped me from seeing the manager. It felt like my world was about to collapse, and every piece of my life was crumbling apart, but I had nothing to lose, so I went back. So I might go a little bit deeper on this and talk about why. So like, his family was struggling to even pay rent, and he knew if he didn't make something happen soon, they'd get kicked from the trailer home. Of course, I don't know his story super well, but you know, he might have said this at some point: but I had nothing to lose, so I went back again and again and again until finally I was able to get a chance; chance with the manager. He was shocked to see my face. He looked at me and said, "Who are you?" And I explained my current job situation to him, and he replied with, "So you mean to tell me you came all the way from home, snuck past the guard, just to talk to me and get a job?" My pants. I told him, "Yes, sir." Marrier leaned back in his chair. There was an awkward pause, and I told him straight up, and he told me straight up, "I like that."

I don't want to waste any of more of your time. This isn't a line that you want to say because this basically says like, "I just wasted your time." So what, what you want to do if you want to get right to the point in transition? It say something similar. And he told me that he liked that. And then, and then right here is where you would give a lesson. So what's the lesson in this lesson? It's kind of like you need to keep coming back and working hard/trying even when the door gets shut in your face. Boom, something like that, right? That's like the main lesson. Obviously, that's like not what you literally copy and paste into the copy, but that is what you would say, right? That's kind of paraphrasing it. Not for BTIM. And then, and here you say, "If you'd like to hear more of my story, I also..." and how you can become a successful and level up in life, click here to join the group. I would definitely cut this cuz it's kind of like: "And if you'd like to know more about me and hear more about me and and see hear me talk more about me and if you're interested in me and love me you can uh join my my community." Right? It's a little bit too much about writer and not reader, where we could go deeper and just go: Um, so so the problem solution Loop, right, is something that you have to add here. Now you probably heard me talk about it before, and um, you know, you put it in here, but there's always a problem after you give somebody a solution. So, for example, we now live how kings would live; better than kings would live a thousand years ago, but yet we have more problems than they did. Why? Because we're more aware of our problems, so we have more solutions, but with more solutions, more problems. Everybody says, "Man, if I just made a million dollars, all my problems would be gone." Well, yeah, sorry, but now you have tax problems. You got to incorporate your business. You got to get an escort, bro. I'm dealing with, bro. It's crazy, bro. I got to the amount of stuff that I have to do that literally feels like weird money laundering; jumping through hoops. Like it's not literal money laundering, but it's just so many unnecessary steps that I cannot understand, and I'm I'm talking to bank people, and I'm talking to accountants, and I and they have to talk through me, and I have to what I'm trying to do, like, bro. More money, more problems. So the same can be said here. So now that I told you one lesson about it or one lesson about, you know, becoming successful, there are other ones. This is just one facet of becoming a successful person. You also need to know. So this is just one facet or one thing you need to know. There's so many skills and uh there's so many skills and lessons that I wish wished I had along the way that would have made me millions years sooner. That's why I created the J Waller group, and then I'd put like the CTA here's where you can join, and then you can either end the email or you could do bullets plus uh plus Intrigue and double CTA boom bam. We definitely deconstructed that; deconstructed that like crazy.

All right, everybody, welcome back from the copywriting review and critique. Hopefully you guys had some breakthroughs on those. So to understand why people buy, we first must understand people. So right here, I want to go through over some psychology behind humans; why they buy, why they listen to things, how to shift their beliefs, and so on and so forth; all different ways that you can actually get people to buy or get people closer to sale or just get them to take action. Now the reason as to why these are so important is because a lot of people don't understand that marketing is all just psychology. Marketing in sales is just learning how to understand people; how to understand what they want and give them what they want. So people buy from people that they know, like, and trust. And this is something that's true in not only copywriting but also in outreach as well. So understand top of mind, prove that you know what the reader is going through, and make your copy personal; like chats between friends. So these are the main bullets. So when it comes to people buying from people that they know, like, and trust, people buy from people. Okay, I get it; like people buy things because of the product, and the product is all great and fine and dandy, but the people come first; the brand comes first. People only buy from things that they know, like, and trust. If they don't know, like, and trust something, they're not going to buy because they just don't know if they're going to get their money's worth. Let's say you've had an experience with somebody before. Let's say you're watching somebody's fitness content on Instagram, and you go through your Instagram feed every single day. You see their super helpful tips, and aside from fitness, they have a puppy of which you love, and you love puppies; they have a golden retriever just like you have a golden retriever. So you're able to relate to them. You're going to be much more likely to buy from that person than just some random person you just met that you don't know; you don't know anything about their content; you don't know what they're talking about; you don't know if they know what they're talking about, and buying something from them would be a complete chance; you'd be taking a risk, whereas this person, I mean, they're already giving you value on their Instagram page, so why wouldn't you buy their personal training program, for example? This because you know, like, and trust them. You're going to hear this all the time; sometimes it's referred to as KLT, but I'm telling you every single marketer and business person knows these words and knows about no like trust factor.

Now we have to talk about stories. Stories is probably one of my favorite parts of not only marketing but copywriting as well, because stories are the most effective belief shifters that there are because it takes perfect advantage of the rule of showing people why you're convinced rather than trying to convince other people, and it's so crucial in marketing, and the longer you stay in marketing, the longer you learn about this sort of thing, the more you're going to understand why stories are so effective and why showing why you're convinced is so effective. Telling effective stories is something that a lot of beginner copywriters struggle with; struggle with hard. It's something that I struggle with hard. It's the most difficult form of emails to create because what people end up doing is they create a chronology and not a story. So let's get into the points here, and and I'll break it down bit by bit. So stories are what get people emotionally invested. Stories cannot be argued with, and most people can't tell a good story to save their life. So stories are what get people emotionally invested, dude. Stories are what people have been entertaining themselves with since the beginning of mankind. You know, all those like drawings that the cavemen used to draw on the caves, those are all just pictures telling a story. The earliest form of human entertainment that exists is just storytelling. So being able to effectively tell a story is how you sell. Most people talk about storytelling; we are talking about story selling. So stories cannot be argued with. If I get on a video and I say, "Hey, here's how you can get huge biceps in just 8 weeks," now I'm telling you something, and the problem with telling people things is that again it causes friction; it causes objections. But if you say, "Here's how my arms went from this picture of them being skinny to this a picture of them being ripped in just 8 weeks. I'm going to show you how; I'm going to show you how I did it." Now I'm not even making a claim of how I'm going to help you do it; I'm just showing you how I did it, and I'm literally showing why I'm convinced; I'm also giving you proof in the exact same sentence. I mean, this is the angle that you want to go for 90% of the time, and people have a lot of trouble doing that. When I read through people's copy, and you'll probably see it when I'm critiquing people's copy in the different sections of this lesson, is when I say that they're too telling; when they're too telling, this is exactly what I mean. So you want to show more than you tell in your copy, and showing a big part of that is with stories. Next is that most people cannot tell a good story to save their life. So a chronology essentially means: I was at the store, then I got some groceries, then my credit card declined, so I couldn't buy my groceries, so I just went home. I wait till I got paid next week, and then I went and got groceries, then, but until then I was just eating like crackers for the week. That's a chronology; I'm telling you what happened, but a story is more like this: This is the worst thing that ever happened to me, and it was my breaking point; it was the incident that motivated me to start making money online as soon as possible because there was one time where I was at the grocery store, and I knew that I didn't have much money in my account, so I just wanted to grab the essentials, but the crazy part is I purposely did not look at my bank account because it was too painful. I don't know if you guys have ever been able to relate with this, but my bank account was so down bad that every time I even opened it up, it made my stomach turn; all it did was induce anxiety, so I avoided it at all costs. So here I am at the grocery store knowing that I only want to get the bare essentials because I know I don't have much in my account. All I got was some canned food, some bread, some milk, some eggs. The total couldn't have been more than $50, and I go up to the cash register. I try to pay with my credit card; it gets declined. I I hope I pray to God that it's not insufficient funds and that, you know, my credit card is just; it just needs another tap, so I do it again, and I see the letters pop up on the screen: insufficient funds; declined. Now I start to panic; I'm embarrassed as hell because I'm literally sitting here, and I can't even pay $50 for some groceries, and I have to tell the lady, "Look, I'm not able to pay for these groceries," so she rolls her eyes because now she has to put them all back, and I'm holding up the rest of the line in the grocery store, and everyone else is like staring at me, and I just feel like a complete idiot, and it was that moment where I knew that I I did not ever want to feel like that again, so I locked in; I locked in harder than I have ever locked in before on my life, and then I started my business. Maybe the lesson is that you need to lock in; maybe the lesson is that you need to start a business, and here's what business is best to start; a whole bunch of different ways you can go from there. But you see the difference was I was telling you exactly what the feeling was. So we're going to go deep deep deep deep deep into how to tell stories and how to structure stories as we go on, but for now, essentially all you really need to think about in in the most simple way to think about it is just think about the most popular stories that you've ever heard or that you've ever seen. Think of Nemo, for example. So we have a hero; we have the main character that is the main clownish; Nemo's dad is super protective, right? We can see that in the beginning; he's super protective of Nemo. Nemo gets lost, and then he has all these adversities. The lesson that he learns through all of these adversities is that you shouldn't be so protective, and that eventually you're going to have to let your son go. Let's talk about Spider-Man, for example. What happens in Spider-Man? But essentially what happens is he's just a kid in high school; he gets bullied; he wants this girl, and he comes across all these adversities, and through the whole story, essentially the main lesson is; what the main lesson is: With great power comes great responsibility. By telling these stories, essentially all it is is you're telling a story; you have; you're the main character or somebody's the main character; you have a goal; you have a clear goal of a path of where you want to go to, and then something happens, right? Usually is some sort of adversity, and then through that adversity you learn a lesson, and then you give that lesson to that person and tell them what to do with it, and that is essentially in a nutshell how stories work. Now, of course, we're going to go over example after example after example after example, but just know that that is how stories work; that's how most people get stories wrong, and that's the basics of how to tell a story.

So next to know is that an ounce of proof weighs the same as 100 lb of promise, and this is going to be said throughout the whole course, okay? Not just here with copywriting, but also in outreach as well. An ounce of proof weighs the same as 100 lb of promise. A lot of people do way way way way way too much promising when it comes to marketing in general, and it's really not about marketing. Again, if you are able to show what works, just just prove that it's worked for other people in the past; prove that it works and come at a point of curiosity or wanting to see. So I don't know if this is going to work for you; this has worked for hundreds of other people. Let's talk about it, and let's see if this will work for you or this will work for you if you're someone who or but this is not going to work for anybody; it's only going to work for people who. Let's go back to the personal training example. I'm not going to say I can get anybody ripped; it doesn't matter if you're this age; it doesn't matter if you're a man or a woman; it doesn't matter if you're already overweight; it's like you want to make sure that you're speaking to the right people; you want to have an avatar in mind. So what you would do instead is say, "Look, this is something that's already worked for dozens of other people, and if you're somebody who is coachable, you're serious about this, and you're actually genuinely looking for what works and not just some shortcut; some hack that's not actually going to work out in the end, then this is what's for you." Testimonial marketing is the most safe yet effective form. So testimonial marketing is again just telling the stories of other people who you've helped in the past or other people who have had success with the product. Show the receipts of your claims, and show; don't tell. Make promises attainable and hyper-specific; so all pretty much self-explanatory.

Next, perceived value is what drives action. Here's the thing: before I even get into the bullets, nobody buys something that's worth the price tag; nobody buys something for $100 that's worth $100. Weirdly enough, people want to buy things that are have a higher perceived value than what they're paying. So if I see something and I'm like, "Damn, that's probably worth hundreds of dollars," 200 bucks, I'd buy it for 100 bucks. That's how everybody is; people never buy things that cost what they're worth; basically what I just said. Benefits bullets are the most efficient way to perceive value and compare and contrast to other products while throwing stones. This is the big one: comparing and contrasting to other methods; other things. So if you were to get yourself a personal trainer at the gym; like at a commercial gym, it would literally cost you hundreds of dollars per month, and they do what; three sessions with you per month? Completely out of the question; what's the point at that point? Why not just... and then you give them a better opportunity. People only buy if it's now or never. The feeling of missing out is one of the most powerful things that you can use in all of your copywriting. Use situational urgency, like a deadline, to inspire action. This can also be used with situational scarcity. Understand that more fact-based; these are the better; these work. So the example that I love to give is: Oh, well, you better get our ebook quick because our ebook is going to run out; we're going to sell out of copies of an ebook that is literally just held on the internet; that is infinite; doesn't make any sense, does it? So instead, we want to use things like situational urgency and situational scarcity. Now there's non-situational scarcity; like for the first 10 people who buy, I'm going to also throw in this bonus; that's just a marketing tactic; that's just for the sake of being a marketing tactic; there's nothing wrong with that, but you only want to use those in promotions, and you want to use them very very sparingly because it's very obvious that you're trying to get more sales, which there there's nothing wrong with that, but it's going to cost you goodwill; it's going to cost you brownie points; people are going to see you as a little bit more salesy, which is not what you want. So instead, what you can do is use situational urgency and situational scarcity. For example, dude, the housing market is going crazy right now; everybody's complaining because the housing market is so high, but you want to know the funny thing is that the best time to get into real estate is right now because while things might be flying high right now, they're not going to be flying high forever, and it's as soon as it dips below what it currently is, then that that's when everybody starts buying. So if you learn now when the opportunity arises in the very very very near future, it could be as soon as next month, you are going to be prepared; you're going to be like one of those people who bought real estate; bought up all the real estate after the 2008 financial crisis, and those are the people who literally...

Bought a house for 200 grand and are now selling it for millions. And if you want that to be you, then click here to learn about real estate. Right, that's kind of how that works.

The same with scarcity. Scarcity is essentially just there's only 100 left, where urgency is this is only going to last for a limited amount of time. Those are the difference between scarcity and urgency.

And next we have to talk about putting the reader first. Okay, extremely important. So instead of saying words like I, we, or us, focus on talking about you. Okay? When telling stories or anecdotes, always relate it back to the reader. Extremely important. And it's best to add what's in it for me in the beginning of most pieces of copy.

So like I said, stories are extremely important, but you have to be careful with stories. Again, stories are a very delicate and touchy subject; they're not super easy to pull off. But with stories, it really comes down to relating the story to the reader. A lot of people also make the mistake of they tell stories just to tell stories, or they tell stories and they get right into the story without telling me why I should listen to the story, why I should watch the story.

So, for example, if I was like, "Here's the story of how I went to the gym for 5 years and made no progress, and then changed two things, and then I went from 180 lb to 220 lb, getting 40 lb of muscle in 1 year after 5 years of basically no gains. Here's exactly what I did so that you can replicate it and do it for yourself." You always want to add something like that to tie it back to the reader.

Now that you know those copywriting lessons, I want you to keep an eye out. I want you to break down this copy with me that I'm about to share with you from my private students, and I want you to look at it, and I want you to break it down using the lessons that you just learned. All right, everybody, without any further ado, let's check it out. Peace.

What's this wholesaling sales program? Ready to make 20K+ deals on repeat? Click the play. Stop letting 20K+ deals fall through your pipeline. What kind of deals, yo, wholesalers? If you're tired of figuring this out on your own, pull up a seat; this one is for you. Also, like, look at how far away this is. Like, I'm sorry, but I ain't reading this first. Nobody's ever reading this because it looks like part of my tab up front. Okay, he has an exit popup; that's pretty good. Like, make it a part of the eyebrow copy. Ready to make 20K+ on deals on repeat? Stop letting 20K+ deals fall through your pipeline. You don't need to reinvent the wheel; you just need a proven process. Okay, but maybe right now things look a little more like inconsistent sales, phone anxiety, not knowing where to go. So what is he giving you here, guys? Like when I talk about email copywriting and you just need to compile all the stuff from their compile all the stuff from their personal brand, he's literally giving, giving this to you. He's giving it to you. He's like, "Here you go. Here's how you write my copy. Here's what people are struggling with: inconsistent sales, phone anxiety, not knowing what to do," and also an expansion of those as well. What if, instead of searching everywhere for the answers, your day looked more like this? So losing bad deals because of a bad process, or sorry, losing deals because of a bad process, to confidently closing 20K+ assignment fees, knowing you've got income coming in, and all these ones, all of this is waiting for you. Stop wasting time when you can adopt a proven process that has made me millions. Process: double your assignment fees plus make consistent sales. Eric Klein's seven-fig wholesaler sales program. Take a quick look at what you get inside. Value stack because I believe in winning together. There's more bonuses. Don't just, just take my word for it. Testimonials. You can get it today for total value 12,000, normally 2500, yours only today for 1,000 bucks. Be the sales goat. And then a little bit about him. So this is actually pretty solid. I can tell that this was made by professional people, other than the headline; the headline was trash. I don't know what was up with that. Real talk: you're going to stay stuck unless you make a change. People fail on wholesaling not because it's difficult, but because they lack hustle. But this is all stuff you can use in emails. So yeah, there's things he could definitely fix, but overall this is pretty good; at least it has good information in it that we can, that we can swipe.

Subject line: no subject, no preview. Okay, interesting. See a lot of emojis here. You don't want to use too many emojis, especially this dude. Like this dude ain't using emojis. This dude don't even like—no offense to him—but he's tatted; he probably has like kids that are like 20 years old. He ain't out here using emojis, my friend. Let's check it out. Do you really think I forgot to put a subject line? No, I made it no subject to capture your attention, and today that's exactly what I'm going to help you master in your wholesaling biz. So you know what? This type of copy isn't a bad type of copy; it's just entertainment copy. There's nothing wrong with that, but don't go overboard with it because I had clients before in the past, and this is something I got caught up with in the beginning when I was just starting to try to come become a copywriter. When you want to write free value for prospects, or you want to start with them, you want to play it safe. Once you're on with them and you're working for them and they see your emails are working for them, only then you want to start to be more entertaining in your copy, cuz there's nothing wrong with like playing a character in your emails and stuff and, and doing this sort of thing, but doing it too much or doing it for the wrong person, it's going to, it's going to make them feel like you're not doing their brand voice and they're not, you're also not doing it seriously; like you're not taking it seriously.

Capturing attention in your cold calls. Why? So you can stand out from the 500 trillion other wholesalers out there. Because I get it. When you were first taught to cold call, all you were told to do was read off some secret script, then pray that the lead was super motivated to sell their house. Okay, sweet. So this is dope, dope. Um, relatability. The relatability here is good. I can tell you, no, the problem: this strategy has a success rate of less than 1% if you're lucky. Why? Because when the homeowner answers the phone and hears the same script for the thousandth time, they're going to throw you in the boat of, "Oh, another scammy real estate person trying to make money." It's a good justification. Translation: they're going to say, "Not interested," and hang up the phone ASAP. It's good, good lesson. This copy is well executed, but how do you fix this? Well, we grab their attention in a unique way. Instead of an icebreaker or being, "What upgrades have you done to your house on address," say something like, "So, name, why are you interested in selling your house? Is it because of your research, some specific, specific life situation about them, name?" Understand that they've talked to thousands of wholesalers over the phone, so say something that makes you different. And from there, not only maintain that high energy, determination, and confidence, but also talk about topics the homeowner cares about. They don't give a care about what roof type they have. Instead of having a conversation about their family memories in the house and what it's going to feel like moving, really get personal with the lead; develop a deep connection with them on how, show you show that you care. This way they can trust you over the millions of other wholesalers who called their phones and ask them ridiculous questions about their house, name. My wholesaling team was able to close over 100 deals last year just by getting personal with the leads over the phone. So if I were you, I'd ditch sleazy sales scripts and start trying to build personal connections instead.

Sign off. PS: If you want to see a live breakdown of one of my sales guys closing three leads in an hour just from getting personal with them, click here to get this free training video. It's really good, too. It's good CTA, honestly, bro. It's quite solid. It started out as entertainment copy, but then it like went over to some value copy. I know with this, this is probably going to work like wonders on my email list. Something else to note, guys: when you do stuff like this, use this sort of thing sparingly. If you open up every single email with something like that's kind of gimmicky and a joke and entertaining, it's going to get kind of old, and this going to get kind of annoying, and then you're going to become like just blind to it. So if I sent this out to my email list, it would work really, really well because like 80% of my emails are very just pretty plain benefits-based, not plain, but they're like a benefit with a specific intrigue or something else that makes it just a bit different. That's basically it. You don't want to refer to the subject line in the email itself because they may have forgotten it or get confused, cuz they don't know what you're talking about.

So many business owners think SEO is dead, particularly those who have tried SEO for a long time. We get no results, thus have no choice but to pour money into ads and pray for leads. So this is definitely not a third-grade reading level word. Also, it feels, this feels like fluff; like there's a lot of stuff here. Like this is like explaining stuff. What you want to do, and I get what you're doing. This is like a PAS, and this is what a lot of people have trouble with. So when it comes to structure, you're talking about the problem in like 3 to 4 lines, then what's in it for me in another 2 to 3 lines, and then you agitate for whatever it is, like let's just say 8 lines or 7 lines, and then solution CTA is the other 7 lines. That makes sense to you guys. So like the problem is, is really short. What, what sometimes people do is they problem, and then they go to agitate, and then they what's in it for me, and then they solution, but obviously that's not what you want to do because if I just opened up an email saying, "Man, copywriting is hard; like it's imposs, it feels like it's impossible to click clients. You're outreaching all day; you feel like you're doing what everyone else is doing; you're getting ignored. When people ignore you, sometimes they reject you, then you don't feel very good, and you don't feel very good, and it, it hurts your confidence, and now you don't want to outreach even more, so then you stop outreaching, and then you've been kind of dabbling and copywriting for 6 months," well, I'm going to show you how to not do that. By the time you get to the what's in it for me, I'm a little bit depressed on the inside. You get me? So you want to like tease, like talk about the problem for a second, relate to it, tell them that you know the actual solution, and then you can talk more about the problem after that again. Well, I'm not saying that paid ads are ineffective. Can it be sustained in the long run? Pumping money into ads while having zero control over your cost per lead quality and quality of leads sounds like something being held hostage by the masters of Facebook to me. I still haven't got a what's in it for me yet. The moment they stop putting money into ads, the leads stop coming. Without control, are they really in the driver seat of their business? Here's a cold, hard truth for these people: SEO isn't dead; it's evolving. And there's some really long lines down here. Wow, this is a long email. Yeah, okay. So here's the thing, my friend, and I'm already getting these vibes, so I'm going to leave you with this: get more concise and simple. And I get what you're saying. Here's the thing, you might be thinking or saying, "But Tyson, these are, this is a B2B offer. I thought you said B2B offers are more sophisticated." That's the word, and yes, that's true, but here's the thing: all copy needs to be simple, even if you're writing to intelligent people, cuz here's the thing: even when people are intelligent, they might not still read good. Me, myself, I don't read too good myself. I'm a lot better at reading out loud because I do it pretty much every day and force myself to do it, but think about it: I've been reading out loud for over two years, and I still can't even string together a simple sentence. So here's the thing: when you make your message as simple as possible, you do two things: you make it accessible to people who aren't very good readers, and the people who are good readers, you make it more accessible to them; you make it more understandable to them. So it's literally a win-win; there's no downside to simplifying your message. And like you explain really big ideas in here as well, but as, or as today, particularly those who have doing SEO for, for a long time, got no results, thus have no choice but to pour money into ads, paid ads, and pray for leads. Like this is a long sentence. Well, I'm not saying paid ads are ineffective. Can paid, also you say it here, like say, say paid ads right here. Can paid ads be sustained in the long runs? Pumping money into ads while having zero control over your cost per lead and quality of lead sounds like you're being held hostage by the masters of Facebook to me. Long, and then look at these ones; these are like all long lines. Long lines. Another pretty long line. Long ass line. Long ass line. One short, medium, medium, medium, long, long, long, long, long, medium, long. Yeah, and so on and so forth, and then just like a, a big jumble of words down here, and then more like the, the length of this email is also crazy. I don't know how you even fill it up with all this stuff. So yeah, bro, keep it simple. Really easy way to keep it simple is that bro, like Alex Hormozi can literally explain the most in-depth business tactics as simple as possible and to the point where he just gets people who aren't even business people to just like open up and read his book real quick. Yeah, literally like put it through Hemingway, put it through a software or an app, and just, or even ChatGPT, and just say, "Make this simpler, make this shorter, make this easier to understand." I don't want you sitting on the sidelines. Uhuh. Right now you fall into one of these three categories. Yeah, like this is a whole another email, like way, way, way, way, way, way too much. This is like a whole different email. Cut that. Cut that. Yeah, make it shorter.

So emails for the woman: Hey coach, will help you add at least $5,000 in new sales to your business in 16 weeks, guaranteed. No catch, as long as you show up to do the work, your result, results are guaranteed. There's one thing I know for sure: it's that you're wildly capable of building an online coaching business of your dreams. How are you wildly capable of something? You're either capable of something or you're not. Also, this centerline text is so bad; I'm not going to read it. Remember when you're make, when you're writing on a sales page, especially small text like, don't center it. Extremely confusing and hard to read. Let me guess: you've thought about starting your coaching business before, but you're overwhelmed, unsure, feeling like too many people are already online coaches, doubting you have what it takes, stuck in information overload. Oh, girl, I so get it. This is really freaking hard to read. This is really freaking hard to read. Holy crap! Ah, my eyes. Dead-end job equals freedom or sadness is what you need for success. Yeah, okay, sure. These work, although like this stuff is like, again, the exercise here is writing for women, and this is not really how women usually think, not usually going to resonate with women, and this is why this exercise is so important is because dude, they speak way different than us; they think a lot different than us. This is on, not, no misogyny stuff. There's nothing better or worse about it; it's just what they think about. Wait, is there actually prices down here? Paying full for $33900, a payment plan starting at $139. Bro, 4 grand, out $136 a month. I don't know how you make that into a payment plan, guys. This is exactly what I'm talking about. She's going to have a whole bunch of the wrong people in there. Starting at $136. Thing that I wanted to show you guys is where she was like, "Oh, girl, I so get it." Like, dude, I wouldn't put that on my sales page cuz I'm a man; I'm a guy, real talk. And then she talks about some more stuff right. So they speak, I'm just saying that they speak differently; they think differently. And the problem with this is like, "Sadness is what you need for success." Dude, girls just want to have fun. Girls like fun. Girls like happy. Girls want a business to make them happy. They build businesses to spend more time with their kids, to go travel on vacations, so they have more free time. They don't start a business so I can make tons of money and get a superar and, and stuff like us. So this would work something more for like business-minded men, not so much like women. Hey, name, if you're currently stuck in a 9-to-5 cycle, that's good because I will show you how you can use your dead-end job to make 5K per month. You may think that the 9-to-5 life is bad for you, that it's draining all your energy and not giving you any freedom, but it's actually the opposite. Instead of like telling here, cuz this is very telling, I might say, "In my experience, or for me, it was the opposite." This way, again, you're not telling; you're telling kind of, you're not trying to convince them; you're showing them why you're convinced. 9-to-5 is not only good for learning how to be disciplined and do the work that you need. Yeah, see, like, and, and guys, it should be challenging; it should be challenging to write this type of stuff, but nowhere in her sales page did she even touch on something like discipline. So not womanly. I really hope I'm not offending anybody right now, but more important, after all the exhaustion and worry, you get the guts to quit and start your own business. Now you may think that I am talking some nonsense. Now you may think that I'm talking some nonsense, but let me ask you a question: why do you think diamonds are so valuable? It's because of the pressure they're facing during the creation. Now I'm not only saying that you should go out there and get stressed, mentally crushed, but what you should do instead is use the pressure that you have on your shoulders right now, put it in something meaningful, something that will give you the freedom to sleep in and be your own boss. Freedom to travel, sleep in, and be your own boss. This, this is what they want. Yes, now you're getting the idea. See, here's the thing: I get your lesson, and your lesson is going to work, especially with, with women. You have to wrap your lesson in what I call sexy bacon, right? Just something that's attractive, something that looks good. It's like any marketing thing, especially when it comes to, let's say it's like fitness. I'm going to show you how to lose weight and live a happy life, and then they're like, they want to learn more, but you're like, "Okay, I'm going to show you how to do that, and how to do it without having to starve yourself, and how to do it and actually have time for yourself and not break the bank," but it's going to be hard, and it's going to take discipline. That's, that's an afterthought; that's the thing you get after. Right now you're leading with the, like you're leading with, with the hardness; you're leading with the difficulty; you're leading with the downside, which is not necessarily what you want to do. So here's the thing, right? This sort of thing works really well on 18-to-24-year-old men because those are some of the only people in the whole Avatar space that you can say that you can be super confrontational with. That's the, the Andrew Tate type of guys; like that's super popular right now, but only for them. You wouldn't speak like that to people who are older or even women as well. Again, free from the constant worry about the future and the ability to spend your days exactly how you want without being

Tied to your schedule? Yeah, lead with all this stuff, dude. Now I get it. You might feel nervous and scared thinking about quitting your job and starting a business. It could go many ways, but that's the beauty of it.

And if you don't believe that it's possible, here's one of my friends' testimonials. As you can see, [name of a student] did this in just one month after quitting her 9-to-5. She was in the same position as you, stuck in a dead-end job, craving freedom to sleep in, travel, and be her own boss. You used these before. I would use different ones, cuz it sounds redundant when you keep saying “sleep in, travel, and be your own boss.” Also, don’t use this—this is very ChatGPT when you use this double long dash—feeling burnt out and like her brain’s permanently stuck in work mode, affecting her sleep and overall well-being. Yeah, good.

Now, if you want to achieve the same result as [name of student], just reply to this email with the word “quit” and help me so I can help you make 5K a month. All your best, you’re Marie. So I basically gave all my stuff there. Now, what’s her name? Who made this? I really want to know what her Instagram is so we can look for an angle. Yeah, I would talk a lot more about the dream straight and transformation because she’s really hard on that. She doesn’t talk about discipline; she doesn’t talk about it’s going to take hard work to start; she just only talks about the good stuff.

I help online coaches make bank while making a difference. Former multi-6-figure fit coach plus 11 years of experience, programs, and free resources right there. Okay, so let’s see what the free resource is. Let’s get this party started. Explore my programs and tune in to the pod. RSVP for my free training. Yeah, this is very “girl boss.” Well, everybody, that was good.

Well, if I come across one that I really like—I like the angle and stuff—what I’m going to do is I’m going to rewrite it in my own words, and I’m also going to spend more time on each piece of copy. I’m not going to go line by line and like—like I’m going to read it line by line—but I’m not going to focus too, too much on the specifics. I’m going to focus more on the overall feedback of the email, and then I’m going to tell you where to go to learn more. That’s going to be kind of the theme of today. First thing I can tell from this one—this line I can tell—is really long. Haven’t read it; it just looks long. You don’t do many like small one-liners. I mean, you do a couple here. The CTA looks really long; the PS lines look really long. So I think you can probably—just from an outside perspective looking in—like I haven’t even read the email yet, but you can probably make it a little bit more consumable and also increase the quality of pacing, meaning like you want to add some more shorter lines in there as well. So let’s just go right through it.

Subline: Shoot the gun. Preview: You are now loaded with ammunition. So I don’t know what the context is, so what you’re going to want to do next time is link the prospect above, also explain the angle and main idea. Also, this is really not very specific. I don’t know if this is a gun guy. Okay, it’s an Amazon FBA guy, so yeah, it’s like an overly curious, kind of click-baity subject line. Preview could be: Make it have something to do with the related topic. So let’s, let’s read it and see if we can come up with some more subject lines as we go on.

I hope all the value I have provided thus far has not been stored in your computer collecting dust and that you’ve actually been using the resources. I don’t want you to miss out on the free sauce; otherwise, that would defeat the purpose, my friend. All due respect, but this is four lines deep and you haven’t said anything. This is a very long-winded way of saying “Hi.” The whole point is to provide you with the foundation to begin your Amazon journey. You see, there’s two things I’ve noticed that separates those that become exceptional at this and those who become average. So this is where the email starts. How would you start this better? Or you can start with like a perplexing question. So you start like this: Hey, [first name], how come some people start Amazon FBA, they struggle for 6 to 12 months and never make any money, while other people… I don’t know, you can even leg like a testimonial. The perplexing question: Why do some people succeed and other people fail? Well, the main reason is because there’s only really two reasons, and in this email I’m not only going to share them with you but also show you how to use these two strategies to get your first 5K a month with Amazon FBA. That’s an example of how it would look, and… and like this is exactly where you would drive people away. The exceptional take action and implement. There’s two things that separate the ones who become successful, successful and the ones who are average. The exceptional take action and implement. Pretty blanket statement, I might add. Try to add something more intriguing, like imagine if I was like: Here’s what successful copywriters do that average ones don’t: They don’t take action. Yeah, you heard that right, loser copywriters—the ones that never make any money—those are the ones that are always taking action and implementing. What do the actual successful copywriters do? I can’t come up with the angle, but the reason that one would work is because it is a challenge to a commonly held belief. This is just straight up a commonly held belief. So when you tell me this—if I’ve already heard this a million times, which I have—oh yeah, take action and implement, take action and implement, take action and implement. How many times have you guys been told, told to take action and implement, and you’re doing that and you’re like, well, if that’s the secret, then why ain’t I there yet? There’s, there’s easy ways to make this more intriguing. So take action and implement, but not in the way that most people do. Right? That’s a really easy, simple way to add some more intrigue to it. So that’s, that’s just a—not a—not statement. Simply turning up and expecting to get results isn’t going to cut it, no matter what you do. You have all the ammunition ready to go; now it’s time for you to shoot the gun. Yeah, the other problem here is that this is not really relatable to the subject line. SL could be better and based on something else. If I look in my inbox and I see “Shoot the gun, you are not loaded with ammunition,” I’m like, what? I’m just confused; don’t know what it is; don’t know why I’d want to open it. It’s time to take the next step in your journey because learning for free is a fantastic way to get started. However, to get to the next level in anything—life—you have to invest in yourself. Every successful person knows. Every successful person I know invested in themselves. But I know this is not easy, especially if you’ve never done something like this before. So to take this jump as easy as possible, I’m offering you one of my introductory courses for just $9.99. It’s my Amazon product research course that helps Amazon sellers find private label products. Click the link if you want to get your foot in the door and start your journey with me to 10K a month in Amazon FBA. I look forward to seeing you inside. Until next time, Dustin. I want to reward you for being one of the brave ones for taking action. You are a legend, man. Here is a quick video on my story, how I went from being in a pandemic to scaling multiple six-figure businesses. What I would do is… yeah, yeah, cut this. Boom! Look at that. You see, [first name], there’s only two things—not even—I’ve noticed there’s only two things that separates successful Amazon sellers from ones that make zero progress. Something like that—short, simple, to the point. Boom! I just cleaned up that email like crazy. So not only will I show you what they are, but also how you can shave 6 to 12 months off your journey to hitting 10K per month or whatever it is with Amazon. There’s only two things that separate successful Amazon sellers from ones that make zero progress. So not only will I show you what they are, but also how you can shave 6 to 12 months off your journey to hitting 10K a month with Amazon FBA. So it’s a very specific benefit, right? Shave 6 to 12 months off your journey to hitting 10 to 10K with Amazon FBA. There’s also tons of different angles you could go for, but see how this one is more specific. It’s not just “Make money with Amazon FBA”; it’s not just “Hit 10K a month with Amazon FBA.” It’s more of like avoiding the traps, and then you could go a couple ways here. Now, again, this is chess openings right here. I gave a solution—wasn’t it for me—and then I touched on a little bit of a problem—time, time that it takes. I could go agitate for the next section where I talk about what most Amazon FBA sellers do, how it doesn’t work, what it feels like to struggle, and where they’ll end up if they never fix their Amazon FBA problems, or I could just go right into the benefits, which is what he decides to do. So we’re going to keep it as a benefits. Alex Hormozi value equation: increased likelihood of achievement, decreased time delay, and also decreased effort and increased dream state. You see, [first name], there’s only two things that separates them. Not only will I show you what they are, but I’ll show you how to shave off 6 to 12 months off your journey to hitting 10K a month with Amazon FBA. So you just hit them right here with the quote-unquote lesson. Here’s some things I can go with: Stop learning. Where I warn you against going into the eternal learning phase. I can go: The successful are the least disciplined. Now, look, I know that this might sound insane, but Tyson, I thought in order to be a 10K a month Amazon FBA seller you had to know this, this, that, and the other thing. Well, here’s the thing is that you don’t need more information because you want to know what you’re going to sit there and you’re going to learn something over and over and over again, but you don’t actually know it; you only know it once you start applying it. And successful Amazon FBA sellers stop learning and they start applying; otherwise, they’re going to get caught in the eternal learning phase. It’s like this: Marketing takes a day to learn but decades to master. Why? Because it’s not the big things that are hard to learn; it’s the feedback that you need from the market. That’s how I would freestyle it. I’m not going to write it down cuz that would take too long, but you get it. And then the next thing is you have to have skin in the game. The points that I’m giving are intriguing. So the exceptional take action and implement—heard it before. The exceptional stop learning—now you’re like, what? Stop learning? How? That’s called challenge—intrigue because you’re saying something that is challenging most people’s preconceived notions or preconceived beliefs. The next is just intrigue because it’s curious based—curiosity based. What is skin in the game? What does that mean? It means you’re making bets on yourself, and there’s a couple ways that you can do this. So the first way you can make bets on yourself is by using other people to hold you accountable because when you tell somebody that you’re going to do something—meaning I’m going to do, let’s say I’m going to make one Amazon FBA store by next week—and then you don’t do it, you are essentially making a bet on yourself. When you lose that bet, now that person gets to call you a bit. So that’s number one. When you have a strong community of people and you see them winning and you see them creating their Amazon FBA stores and getting their first sales and starting to make money online and you still haven’t even started your website yet, it pushes you forward because you have skin in the game. The other best way to put skin in the game is to invest in yourself. Every successful person invests in yourself, and when you start to invest in yourself, the more and more you invest in yourself, the more you actually commit because there is no turning back when you’ve actually invested a large chunk of your net worth into something. If you’re looking for an effective way to invest in yourself efficiently, I’d like to present you a solution that’s not going to break the bank. Today I’m offering you my $99 course for just 10 bucks. It’s an Amazon product research one-of-a-kind course that helps Amazon sellers find profitable private label products. And then this CTA is too long. If you want to get your foot in the door and start your journey with me… like that’s, that’s not like CTA stuff. You might as well just cut the one-two. If you want to start your journey with me, boom! It’s like that. So the other part about that last point is that when you give the lesson—oh, you have to invest in yourself—it sounds like it’s a sales message. When I say you have, you have to have skin in the game, it doesn’t feel like I’m selling to you. And then when I talk about the community, it still doesn’t feel like I’m selling, telling it to you. And then when I talk about, then you have to invest in yourself, and if you’re looking for a way to invest in yourself, then that’s a smooth transition where you don’t feel like I just told you this point, this point; it feels like you’re just telling me so that you can set up the CTA. Oh yeah, we have a damn, we have a link, bro. That’s what I like to see. Rest, recover, perform. Mm, breathing strips. M, interesting, interesting. Yeah, this might not be the type of person you want to write for. Reason being is because he’s just, just, just, just starting out. He’s probably not even profitable; is probably just some dude trying to start e-commerce. Yeah, these aren’t, these aren’t usually the guys you want to start with, but let’s check it out. And also with guys like this in Ecom, they don’t usually do the whole email marketing thing like we do. It like we, we write email marketing like those last couple ones were for personal brands; this one’s for an e-commerce brand, so it’s going to be different. E-commerce emails are literally usually just “Click here to get 20% off,” a picture of the product, and then a little bit about how it works, and then that’s it. Though it’s not really like a structured thing where you open it up, you give them on inform each. It’s completely different.

Hey, [name], I used to deal with it for years: tossing and turning, snoring all night, waking up exhausted, breathless in the gym, stuck in a performance rut. But once I used the strips on my nose, my life quality went from sluggish to supercharged overnight. You’ve probably been asking yourself, what on Earth is this dude talking about? You’re probably asking yourself, what on Earth is D talking about? Just hear me out for a quick sec, and it’ll make all make sense. So another thing we have to think of is like, where do these people come from? Okay, so let’s do a little bit of funnel research. So this is really important, actually. So what’s the main link? The main link is his store. You go to his store. First thing he wants you to do is get the strips. You get the strips. Okay, so here’s the thing: The people on his list already know the nose strips. This is another key, key, key, key, key point you guys all have to take into account. Pay attention; listen up. With e-commerce, the people who are on their email list already bought, or sometimes they get people on their email list because they promise 10% off if they put in their email. So I’ll go and give you guys an example. This one, boom, boom, just like I said. So here it wants your number; sometimes it asks your email. So it’s going to say, “Unlock $10 off.” So they want your email, so that’s how they get emails, and they also get emails from people who already buy from them. Okay, so those are the two ways. Needless to say, all the people who are on this thing, they know about nose strips; they’re somewhat interested in nose strips; they’ve clicked on an ad or clicked on the website and they have seen it before. So it’s not the conversation isn’t more like, “Oh, what are nose strips?” It’s not really that. So think it like this way, guys: The people on the list have either already bought or have already been thinking about buying. You need to think in your head, what is the thing that’s stopping them from buying and how do I address it? So things like—when I’m thinking why people, why people want to buy or why people aren’t buying—I’m thinking risk: Maybe they won’t like it; price; and then like effectiveness. Those are the only really things that I can think of off the top of my head. So like, do these really work? How much are they, and are they expensive? And what if I don’t like it? Like, am I going to be stuck with 30 nose strips that I don’t want to use? So how can we, how can we address these? So with risk, it can be easy: small pack. Like now you can get them in, in five-pack increments. Five, yeah, five-pack increments. So you can see if you like them or not, or guarantee: If you don’t like them, send them back and we’ll refund your money. Price: This one’s easy—like 20% off. Now that’s what a lot of Ecom people do. Effectiveness: How nose strip, whatever kind of effectiveness they have. But the whole story about like, “You’re probably asking yourself, what is this dude talking about? What is a nose strip?” Like the people already know what a nose is. You can actually kind of go with this opening and go with this angle, but you have to assume that they already know what nose strips are, so that it wouldn’t be: “You’re probably thinking to yourself, what on Earth is this dude talking about?” They’re most likely thinking to themselves, “But do these nose strips actually work? Like, how do they actually work? And why are these ones better than any other ones? What do these ones do differently that the other ones don’t do?” That’s more of what the conversation would be. So, hear me out for a quick sec, and it’ll all make sense. Having nasal breathing issues means poor oxygen intake during sleep, leading to restless nights and constant fatigue, which also compromises your performance in the gym. Worst of all is the 24/7 mouth breathing, leaving your mouth completely dry and even an elongated face shape, looking like this—an egg. But seriously, using transparent micro-vibration nasal strips will enhance your nasal passages with airflow, providing you clear, effortless breathing day and night, resulting in waking up refreshed, ready to smash your workouts without gasping for air. So if you want to CRUSH your workouts, sleep like a panda after a bamboo fest, then click here. Okay, so we actually have some really good stuff here. It’s mostly the, the angle. If they already know what it’s about, just tell them how, how it helped you, cuz you started off being: “I used to feel like this,” but then you tell them what they’re going to feel after they start using it. Like, keep it, keep it with you then, bro. If, if you’ve already started like that. So I noticed… and then tell them what you noticed. I noticed that I was able to get better sleep. I noticed that before using them, I, I didn’t even think that I had bad sleep cuz I would quote-unquote sleep for 8 hours a night, but I would sleep tossing and turning. I would wake up like 4 hours before I was supposed to, in the middle of the night, and then all that deep sleep was gone. It wasn’t until I actually started using the strips that I started realizing, holy crap, I’ve been having bad sleep this whole time. And with that new, refreshed amount of sleep, I found myself having more energy, not feeling tired throughout the day, and being able to crush the gym and, you know, smash pretty much all of my PRs and break through my plateau that I’ve been struggling with for months now. And I’m not even the only person. I recommended it to all my friends; now they’re all using it, and they’re feeling the same stuff. So if you want to give this a try, you can actually give it a try risk-free because now there’s running a 30-day guarantee where you can, you could use them, try them.

And if you don't literally love them, then you can just send them right back, and they'll refund you your money. Check them out here. That's that's more of the marketing message you want to go with. So the copy itself in here, execution is fine; it's just uh, more of an idea thing. And this is not something I would expect even somebody in week six, right? This is stuff that you have to have marketing knowledge to really get your head around it before you start, if that makes sense.

That was awesome. We went through a lot right there. We talked about a whole whack of different things and different strategies when it comes to actually creating effective copywriting. All right, everybody, that's it for today. Of course, I'll see you guys on the next one. Peace.

All right, everybody. Now I want to focus on email copywriting. We've basically been focused on mostly email so far, but I wanted to hyper-focus on email copywriting structures because email copywriting is essentially the basis of pretty much everything that has to do with copywriting: VSLs, sales pages; every other form of copy can basically be narrowed down to emails. A video sales letter is basically just a bunch of emails. A sales page is basically just a bunch of emails. Okay, so we're going to go through some email structures and talk about how to craft high-converting copywriting emails. And emails is also one of the best copywriting offers that you can create because it's something that's ongoing, and if it's something that's ongoing, you're going to then be able to earn recurring revenue rather than just a sales page where it's just going to be $1,000 for a project up front and then never again. With email copywriting, you're able to get paid again and again and again and again, and you're able to essentially create a passive income machine for your clients. So we're going to go into exactly how.

Understanding email copywriting structures. Copywriting structures are highly important to learn and understand, not only for technique but also efficiency. Not knowing where to put things is like trying to apply makeup in the dark; you'll end up taking longer, doing it wrong, and having lipstick on your forehead. Gray copy isn't written; it's assembled, and I cannot stress this enough, guys. I have so many videos on this very channel where I create like two emails in the span of an hour, and again, like I can sell an email for over $200, but I create two emails over the span of an hour while explaining how I'm doing it. So I would have been able to make like three emails in an hour—that's like 20 minutes per email, $200 each. It really does come down to structure; it's just plug and play. So we're going to go through structure by structure, and then I'm going to again show you some videos of me critiquing copy and me going over some copy, me creating copy, and then you can pick out and point out what I'm doing based on the lessons that we're about to learn. Okay, so make sure you understand these and have have these in your head, and every time you read an email, every single time, ask yourself which one of these structures is this email based off of.

So first and foremost: Challenge, Justify, Need (CJN). Something that I personally came up with. This structure works by creating intrigue and curiosity to capture attention, keeps readers engaged while shifting their beliefs, and then tying the new belief to your call to action. So, for example, the challenge. So the challenge is essentially you saying something that's so counterintuitive to most people's belief that people really want to understand why you said it. Then you justify your newly found belief, and then with that belief shift, you give them the need; you give them the CTA at the end. For example: "Squats are terrible for your legs." That's the challenge. Now, most people think that squats are great for you—like squats are how you build tree-trunk legs. I thought, well, let's get into it. Here's a justify: "Squats are painful and difficult to perform because of things like balance and early onset fatigue. Many people struggle with maintaining proper form, which can lead to injuries and ineffective workouts." That's why a muscle-building workout plan that focuses on isolation exercises is more effective. Now, is this true or not? Essentially, with copywriting, here's the thing: is that there's so many different ways to bake a cake. I could write an email about how it's only about squats and uh, isolation exercises are the worst, and I could also create an email that's completely vice versa; it's all about how you justify it. You should be able to justify essentially everything. So here, I'm talking about squats aren't the best; what you want are is more isolation exercises. So the need: "If you want to maximize your legs without the hassle and risk of squats, check out my video on this very topic. Click the link to learn how to start building stronger legs today." And that's the CTA. Very, very simple, proving its effectiveness.

So for an example: "8 cups of water a day is unhealthy." This one's really relatable because everybody thinks you should drink eight cups of water per day, but in reality, it's actually unhealthy, and I'm going to tell you why. This could be for like a health and fitness person. Another example you could use is: "Why 8 hours of sleep per night is unhealthy"—things that most people hold as true, telling people that they're false, showing them why, and then giving them a need afterwards. That is how very, very effective copy is created, and you're going to see almost every single piece of email copywriting, or many of them at least, are created with this very structure, even if they don't have like CJN—Challenge, Justify, Need—in their mind. Because CJN is something that I came up with, obviously. I've been talking about it for a while, so all the copywriters in the 4D Community are going to be using it, but even copywriters who don't even who have never watched my videos, they don't know what CJN necessarily is. This is a structure that has been used for years and years and years; I've just given it the name. So you're going to notice it very, very often.

So justify: "While staying hydrated is important, the eight glasses a day rule isn't based on solid science. Hydration needs vary greatly depending on individual factors like body size, activity level, and climate. It's more effective to listen to your body's signals and drink when you're thirsty. Studies are shown that most people get enough hydration from their daily food and beverage intake without strictly following the eight-glass rule." And here's the need: "If you want to understand more about how to properly stay hydrated and what science really says about your water intake, read our comprehensive guide. Click here to get the fat and stay healthy."

Okay, so next is Problem, Promise, Agitate, Solution—previously known as just PAS. I've created it as PPAS just to kind of give people a better understanding of where to put the whats in for me. Okay, so we're going to go through and talk about it right now. So you identify with a specific problem the reader has, tell them that you know how to fix a problem, show them that you understand the problem and highlight why they need to fix it now instead of later, and then you give them the solution to said problem as the CTA. So this is essentially what it looks like. Okay, so at the end, when you're giving them the solution, of course you're telling them what to do, but not how to do it, because of course the how to do it is through the call to action. This is the problem-solution loop that we've been talking about.

So got an example: Problem: Low motivation. Try this: Here's a way to stay motivated in the gym and make you fired up to go every single day. So this problem is the low motivation. The promise is: I'm going to show you how to stay motivated. The agitate: Because lack of motivation often leads to missed workouts and stalled progress. Every skipped workout sets you back further from your fitness goals, making it harder to get back on track. The longer you wait, the tougher it becomes to regain your momentum. So I'm relating with the problem, and I'm also showing them where they're going to be long term if they don't fix the problem now. That's the agitate; that's usually what agitates consist of. Next is the solution: Download this fitness motivation app and get personal workout plans, daily reminders, and motivational tips to keep you going strong. Click here to start your free trial and transform your fitness journey. Okay, so another very, very simple example. So P: Here's what PPAS would look like: I do have that problem; I identify with that problem. Wow, this problem needs to be fixed right now—that's like the agitate—and then there's a solution, and then you follow said solution.

What's up, everybody? It's your boy Tyson 4D, and you already know what we came here to do. As you can see, we just talked about Problem, Agitate, Solution, and we're going to learn the last and final structure, which is Hook, Story, Offer. I'm keeping it simple; I'm keeping it short; I'm keeping it compact: Hook, Story, Offer. What does it mean? HSO: Hook the reader in with an attention-grabbing line or promise. Step number one: Tell a story that shifts the reader's beliefs in your favor. This utilizes the rule that we talked about: Show why you're convinced instead of trying to convince them. And this one is huge. Okay, I'll show you a whole bunch of examples as we go on. Next is to offer the reader something based on that new belief shift. So sounds simple enough. So how do we put it into practice? And I created this whole long story here for the example just because I came up with one off the top of my head, and um, I thought that this one kind of best showcases what that looks like. So the hook: "What date will you be debt-free?" Kind of just gets people thinking. The story: "I, like many people, was once overwhelmed by my financial situation, and this is the one thing that helped me achieve my dream of finally being able to be debt-free." Now, this is huge because when you say, "Here's how you're going to become financially free," that brings up a lot of objections: "Well, how do you know me? You don't know my situation." But if I say, "Here's how I became financially free," nobody's going to be able to argue with that; it's going to be a lot more convincing because, again, you're showing why you're convinced. So let's continue here: "The funny thing about financial problems is they tend to sneak up on you: a missed payment here, a late payment there, borrowing money every once in a while, until something bad happens, and it seems like your bills all pile up at once." So this is essentially where I'm showing them that I understand their situation. So when you're telling stories, there's a few crucial steps that you have to have: One, of course, showing why you're convinced; second is to show them that you understand their problems. Remember the main tagline of copywriting is: When you can get inside the reader's head and describe their situation even better than they can, they will naturally look to you for the solution. So this is what we're doing here; we're showing them, and we were telling them that we were just like them. I went through the exact same problems, and the key here is to be hyper-specific. So being not very specific, for example, would be like: "I had a lot of bills, and I wasn't making very much money, and my bills were taking out my money, and I wasn't able to really save a lot." That's kind of like very not very specific, very general. But if I say something like: "Oh, it felt like it was super slow: a missed payment here, a late payment there, borrowing money every once in a while didn't really seem like a big deal until until one bad thing happened, and it seemed like all my bills started to pile up at once, and I thought this was going to be the end until I decided to finally talk to a professional. It wasn't some secret wealth strategy they taught me that eventually pulled me out of near bankruptcy, but it was the simple fact that they helped me create a plan, held me accountable, and showed me where I was wasting my money. That's when I realized: If you don't know what day you'll be debt-free, you might never be, and that's no way to live." So as you can see, I ended off with the big lesson. Now, a lot of people sometimes get this wrong wrong where they put the lesson somewhere in the middle or they put the lesson before they go into the story. The lesson is always best for the end because it helps you recap the story. Whenever someone finishes hearing your story, the big thing they're going to wonder is: Okay, so what? Like, why did you tell me that? A lot of the times, remember, people are going to be skimming, so at the very end, it's important to make sure that your final lesson is understandable, and then you hook that into the offer. So: "If you're someone who was like me, always putting off their finances, no plan to pay off debt and handle financial stress with avoidance, then the best thing you can do is commit to figuring out your finances, and that's what we specialize in." So that's the offer that of course hooks into the story. Hopefully that should all make sense to you; it's really pretty simple, but that's how that works.

So let's look at some effective examples of each copywriting structure. This is an email for this guy, his name is Michael Kim, CPA, personal finance coach, helping working young professionals use money to build a life you actually love, TEDx speaker, digital nomad, IV Biz. Apply for a a free assessment. But this is not, I would say, save your time and find somebody else possibly. So the thing with outreach, guys, is that you got to think of it like your time. A lot of people waste time going too wide. A lot of people suck at prospecting, and they they discount prospecting cuz they're like, "The more people I out to, the more chances I have." So here's the thing: Everybody knows this—you can either spend a little bit of time on a lot of people or a lot of time on a small amount of people, and the latter is always going to give you the best results cuz you're going to get the best client. The goal isn't: How can I find find somebody that hasn't been outreached to yet so I can make them my client? The goal is: How do I outreach to these people who get outreached to every day? I come off as different; I come off as someone who is hardworking, and I give them so much value that they genuinely want to work with me. I had a guy take videos of my car, and he wanted to just do it for free, and I just sent them money. Why? Because of something called the feeling of reciprocity. Whenever you give somebody something that they genuinely like and it's cool and you spend time on, they're going to be appreciative. And so money to a business owner is like, "Yeah, man, I'll toss you 500 bucks; I'll toss 1,000 bucks"—it's like nothing. So and that might be a lot for you, and it's especially a lot for you if it's going to be like your first bit of money that you make online because that has sentimental value. With all that being said, now I'm going to go through your copy, so you have some stuff here. Okay, subject line: "Your dream life is 12 weeks away." I see this angle a lot on TikTok and Reels. I'm not sure that matches, and also like I didn't see him talking much about dream life. I think he would talk more about like dream finances. We'll just say that—not verbatim word for word but to paraphrase—like he talks more about dream finances and get your finances right, and in turn you will get your dream life. So when you're writing for people, it's important to—and this is something about voice that a lot of people aren't going to get first time around, but you have to understand as you go on—is that the business opportunity voice is way different from something that he's doing. So he's a CPA; he doesn't he's not going to make a TikTok where he's going to be like, "Hey guys, your dream life is only 12 weeks away—like you're going to be able to drive a supercar and retire your family and blah blah blah"—like he he's more talking about like, "You're going to make your finances and your funds go farther; you're going to learn how to budget; you're going to know where your money is going, even if you make the same amount of money, you're going to be able to have spend it in a such a better way that you're able to go on more vacations, work less but earn the same amount of money, get that whatever it is—your your dream car or whatever." This is: "Cost you thousands every year." I think that's a good one actually. I think that's that's more on brand. It's: "Time to build your dream life." Does he talk about dream life? Because I haven't seen this about me. Money podcast from a lack of education: "How good are you with money? Financial Freedom. Most people are losing thousands of dollars every year, and by not taking control of this one aspect of their life, they're building a wall between themselves and their hopes and dreams." Okay, good. Down here, like just reading the first two lines is a bit wordy for sure, bit wordy, and you can also be choosy. Like I know hopes and dreams is kind of like sounds like one thing when you talk about it. "Most people are losing thousands of dollars every year, and by not taking control control of this one aspect of their life, they're building a wall between themselves and their hopes and dreams." You see how that's really long? So you could just say: "Most people are losing thousands of dollars every year, and they don't even know it, and they don't even realize it." However, cuz all this stuff is like cool, but is it leadworthy? Like that's that's the thing that you really has to go through your guys' head, and I'm brutal with it. On like 80% of emails you'll ever see me critique, the first thing I'm I'm usually always going to say is: You can cut stuff in the in the beginning. It should be a meme, put my face there, and the caption is: Oh, I'm I'm critiquing your copy. Make sure you cut this in the beginning; make sure you cut this. "Most people are losing thousands of dollars every year, and they don't even notice. However, no matter your financial situation, in 12 weeks, there should be a comma here, you could be on the path to living your dream life. Your dream might be to travel the world, have an early retirement, or simply not have to worry about money ever again." Those are pretty good; seem like pretty good dream states, but I get it. "First thing: Investing in money management is only effective when you start early, and it's way too late to start now." Well, this is a mix common misconception. I would preface this by saying: "Most people feel like," because again, if I were reading this, I'm skimming it, right? So I'm reading and I'm saying, "But I get it. Investing in money management is only effective when you start early," be like, "Well, I didn't start early; I'm 40 years old now, so I'm going to move on." So I would just preface it by saying: "But I get it; most people feel like investing money management is only effective if you start early, and now it's way too late for them." Well, this is a common misconception. You could also talk about other things, so this isn't a suggestion even, but it's just an idea: You talk about how most people see budgeting as cutting out things they love when really it's the opposite; it's about cutting things you don't need to afford more of the things you love and the things that actually matter. I haven't seen I haven't really seen much of that idea before. It reminds me of uh, scheduling. I say this with scheduling: A lot of people think that scheduling means that you are in like a prison; you're in like a time prison, when really scheduling maximizes your time so that you can do more things you when you have an intentional plan with your day. Yeah, it's a little bit the the beginning is a little bit of a run-on sentence; it's a lot; it's basically one sentence but broken down into three lines in the very first line that makes it hard to kind of follow. Like your first sentence should be like a statement: short, nice, sweet, quick. But I get it: "Investing in money management is only effective when you start early, and it's way too late now. Well, this is a common misconception. By taking control of your finances and putting your money in the right places, you can build a stress-free future where you can live the life you've dreamt of." Pretty good. Let's face it.

When you look at this from a bird's eye view, pacing you have long line here, Short Line, Short Line, and then you go longer line, longer line, longer line, medium, medium, medium, medium, then a short line. You're missing a short, so you could literally just go like this. That's how I would make it look, cuz this, this is like, this is your scroll stopper right here. This tells people where to stop. You have to understand how people skim. When people skim, what do they stop on? They stop on something that's easy as hell to read. So if I'm reading this, I'm like blah blah blah blah blah blah blah blah blah blah mhm. Let's face it, like this looks like your point, so I'm going to be like, what's the point? This looks like your point.

We all know that guy who always complains about the job he's been at for 15 years, has made zero effort to pursue his dreams, and thinks education is only for millionaires. That's like a big line; that's like a big, the big idea of the of the email. But I know you're not that person's first name. Managing your finances can be very daunting. Cut "very." We, we almost never want to use this word, anything "very" or "really." Like, imagine if I was like, "and he was running very fast." That, that means the exact same if I just said, "he was running fast," but it takes up more, more space. But in copywriting, there's no always's or never's, but you pretty much never want to use that.

And you may be thinking, "There is no way I'm smart enough to manage my finances," or you're doing a little bit too much objection handling here. That's the thing, too much objection handling, too many ideas, too, like, let's see how, how long this email is, cuz it feels long, and and there's nothing wrong with a longer email, but it feels 288. I mean, but it should be between 200 and 300. Nothing wrong with that, but you're going, you're going a lot into it. Managing your finances can be very daunting, and you may be thinking there's no way I'm smart enough to manage my own finances, or I just don't know where to start. It's all too overwhelming. I had the same thought 6 years ago. That's why I created a 12-week one-to-one coaching program to get you on your way to Financial Freedom. This is a good job of showing why you're convinced and trying not to convince them, but you could go even deeper and it would be more effective.

I just don't know where to start. It's all too overwhelming. I had the same thought 6 years ago. But what helped you? I only started achieving whatever dream state when I started talking to trusted professionals. Yeah, I had the same thought 6 years ago, and my finances were piling up, and I was getting into, uh, me not understanding my finances was holding me back. And the longer that I kept it, and the longer I just pushed it aside, the worse it got. The more the bills started to pile up, the worse my, my debt started to pile up, and the worse my credit score started to fall, until I actually spoke with a professional, and I realized that it wasn't really that difficult. All I had to do was make a few small tweaks to my finances, changed where my money was going, and all of a sudden it was like all those things just disappeared on autopilot. That's exactly why I created a 12-week one-to-one coaching program. So you can go deeper on showing why you're convinced.

So if you're worried you'll be stuck in an average life working a 9-to-5, also like, I, I wouldn't call it like a 12-week one-to-one coaching program. That's why I created "Fund Your Finances," or whatever the name is, where you get to work with a trusted professional one-to-one, and we get to both sit down, look at your finances, and point you in the right direction. So, so tell them like how it works. Leave the like "12-week one-to-one coaching program." It sounds like a commitment, sounds like a big scary commitment/costs lots of money. So guys, like, remember great marketing shouldn't feel like marketing; great copy shouldn't feel like copy. It is a 12-week one-to-one coaching program, but tell them how it's going to like help them. So if you're worried you'll be stuck in an average life working at a 9-to-5, you hate living paycheck to paycheck and not being able to travel outside your home country, click here, and we'll get on a call, discuss working together. Okay, speak soon, sign off.

It's actually pretty good. You're on week six, which is not that far in, but I think it's pretty good overall. I give this a thumbs up. I gave you some ways it could be better, but overall, it's, it's quite solid. Calisthenic Niche, give value and soft CTA. Listen, for me, not sure about this angle because I have three different tips. You can have three different tips. It's, it's more of like an analytical, yeah, it's analytical, so you can have three different tips, three quick fixes for progression. What kind of progression? Aesthetics here they are. You'll definitely want to make this better, more curiosity-based. It seems very plain and also unspecific. Hey [name], what I'm about to share with you will decide if you get an athletic physique or bummed out seeing no improvement and rolling back to square one. I get the idea, but also you could show why you're convinced, and this is just a suggestion, but imagine instead of saying, "What I'm about to tell you will decide if you get an athletic physique or bummed out seeing no improvement and rolling back to square one," first of all, this is also very, very wordy, especially for the lead. Again, cut the lead, cut the lead down. What I'm about to tell you took me from bummed out seeing no improvement to having my dream athletic physique and being strong as hell, really so strong that everybody in the gym would stare at me and come up and ask me how I'm so strong. Something like that, cuz that's also what I've noticed calisthenics guys love. I see these, and here's why I know. I see these Instagram reels where a, a calisthenics guy is like doing a handstand push-up, and everybody in the gym is staring at him. It's completely staged, as like, I'm sorry, but nobody gives a sh*t about your handstand push-up, but it's completely staged, but their dream state is like doing some random sh*t for calisthenics, showing off their strength, and everybody being super, super impressed, right? That's kind of like they're pulling up in a Lambo, or they're flexing and posting, and everybody liking their pictures on Instagram or something.

It's always surprising to see almost 90% of people can't stick to their training plan after the first month of workout. Yeah, this is also very, very wordy. My friends, most people can't stick to their workouts. That's it, that's all you're trying to say, so say this instead of this. It's always surprising to me to see almost 90% of people can't stick with their training plan after their first month of workout. Here's the thing, beginners think like this; they think like, "How can I cram, cram in the most amount of like dream state and finesse and avoiding pain state as I can in the beginning of the email," but it's the beginning of the email isn't even for that. The beginning of the email is light, and it's like a hook, right? That's why it's called a hook; it, it, it hooks you in. It's light, and it just sets the tone for the email and gives context. That's it. This reminds me of like when you see people fight, and they throw haymakers. They throw haymakers every single punch. You ever see two dudes fight like that, and they're just throwing haymakers, and they're missing each other, and they look like idiots. I'm not saying you guys look like idiots. This is what it reminded me of. These are the three things that you should notice. I'm not going to go through the listicles because they're pretty simple; you're basically just giving advice. So let me go to the transition to the CTA. When you jump into a new routine, your body has to adapt first, then you can increase the intensity and volume and start gaining. You see all the tips that I've just handed to you have worked for my thousands of students and myself, but they only work if you actively apply them with your training. Will you use them? Until next time, Ben. P.S. Check out my program; it has more tips and advice and make sure you get everything right.

It's not bad, but their transition in the CTA could certainly be better. So what I do sometimes is I create the last listicle, and I'm very intentional about it, so I tie in the number three. Like, let's say number three, I'm, I'm teaching you how to get copywriting clients. Number three is you need to have a tracking system. If you ain't tracking, you're slacking, because just by tracking how many outreaches you're doing per day and how many replies you're getting per day, you're calling attention to what you're doing. But I get it, tracking can be difficult. As soon as you're opening up a spreadsheet and looking at blank boxes, your mind immediately says, "Holy sh*t, I don't want to do this." So I've taken the liberty of creating a free tracking sheet for you, as easy to fill out. All it takes is 3 seconds per day, and you just fill in how many outreaches you've done, how many replies you've done, and just like that, you will watch your outreach improve. You'll get more opens, more replies, more opportunities to get on sales calls, and eventually you'll get that much closer to making your first money with copywriting and getting your first client. Number three, you got to track. If you want to know how to track, CTA. That's the, that's the tying to number three. Yeah, I don't know about asking the question at the end. So what, how I would end this is talk a little bit about myself again, like by using these three things. Yeah, you did, you did do that for a minute. You talked about me and my, me and my students using these things. I was able to X, Y, Z, and by teaching them to my students, they've been able to get the same results. Maybe I would even leave a picture down there, and then, um, "Best of luck," whatever, "Until next time, Ben," and then P.S. soft CTA. That's fine, too.

Okay, I'll spend like 2 seconds on this, but this doesn't look very good. I don't know what you did with your, with your spacing, but it's kind of hard to read. All of your words are in like a different area code, bro, and it's also weirdly really short. So this is your person. "Start going viral on purpose and weekly with my personal strategy." That is a terrible headline, my girl, with all due respect. I literally respect you very much, cuz you're doing what 99% of people won't do, which is try, but I've never been more mentally confused. "Start going viral on purpose and weekly with my personal strategy." This is an interesting, uh, unique mechanism as well. "My personal strategy." He's not even in the center either. Yeah, I mean, again, very much respect to homegirl. I really don't mean to be harsh. I mean, I guess I do because being honest and harsh and just straight up is probably the best way to help people. Her subtitles are over here: "What type of content to create," "How to build on your online resume and credibility," "How to optimize TikTok features to enhance your content," "A winning formula that will help you, that will transform how your brand is seen on social media," "How to structure content for your niche," "Step-by-step process to finding audios." Yeah, these aren't sexy either. "What you'll learn is like how to find audios and repurposing your videos," "I'll be jump-starting taking guesswork out of the equation," or "Winning formula to get more views with SEO," "How to get out of the 200 to 300 view range." Yeah, but you already said how to get more views, didn't you? "Hashtags," "Confident on camera," "Never run out of content strategy," "What you get." But she is like a TikTok girl, so like people from TikTok just buy, I don't know, people from TikTok just buy. All right, let's, let's, let's go to the email. "The strategy that finally made me go viral." That's good, simple, but good. Showing why you're convinced, proving that it's work, that it works.

Hey [first name], back in 2021, when I was starting out my coaching business, I barely had 200 followers. Did you have 200 followers or barely 200 followers? This is like one of those things like "very" or "really" or "almost." If you have 200, you have 200. You have less than 200, you have less than 200. So be more specific. I had, so cut the word, or say "less than," cuz it's not like you almost have a follower; it's like you either have one or you don't. And it wasn't until I tried this new strategy that I went viral. Just about a year later, in 2022, my TikTok account had reached 67,000 followers. Now, similar results also happen to my clients. You know, I think that most people on socials don't care that much about followers as they do about views and going viral. So again, I would use this girl's story as much as you can, but what I would do, if, if I were you, and you were me, I would say, "And just about a year later, in 2022, I uploaded my first viral video. It was a video that was essentially just like all my other ones, except I did one small thing different, and I went to bed. I woke up, and the video was getting comment after comment after comment. People were loving it, and it was going completely viral. It was my first video over 10,000 views, and I thought that it was amazing, but little did I know that the viral trend didn't even start yet, cuz every night I kept waking up to more views and more views and more views, and it was insane, and I thought, 'This is crazy, but I wonder if I can do it again.' So I tried; I did the same strategy, and again it went viral, and I thought that I was lucky, maybe all my hard work is paying off, or maybe it's just the algorithm giving me an extra boost because I've been so consistent, but I tried it with some of my students, and lo and behold, what happened is I just kept helping them go viral; they kept going viral as well, exactly the same as me. What did I do? Well, it wasn't searching for a trending audio, cuz you know that, that doesn't actually work. It wasn't about what time I posted. I mean, this is the stuff that everybody will tell you matters, but none of that stuff actually matters. What I actually did was," and then you give it. Boom. Came up with the email off the top, off the dome, bro. Freestyle. What's up? Now, similar results also happened to my clients. For example, Eva went from 300 followers to 1,200 followers in just 3 weeks. Now she's at 94k followers. Listen, if you want to achieve something similar, it's the opposite of impossible. Nah, click here, and I'll tell you more. Cheers.

So to be honest, I do see emails like this sometimes where it's like problem, agitate, and the solution is the CTA, but they don't actually get into what helps them. Honestly, when I get these emails, I get a little bit annoyed, and I might click on the thing, but I ain't buying, right? So this will help improve your click-through rate, but at what cost? And here's the thing, sometimes people get too interested in vanity metrics, even in email marketing, cuz you get more people who click here, but you get less people who buy, and you also get less people who care because you gave a really short email, and then you're like, "If you want to know how, now click here." You didn't give any unique mechanism; you didn't give any hints; you didn't even really create any intrigue. I already feel like I know it's going to be through there. So keep working, my friend. Yeah, and that, that story was also quite, that wasn't, that wasn't a story at all, my friend. That was a chronology. You, you said she had 67,000 followers, or sorry, I went viral, I got 67k. Eva went from 300 to 1,000 in 3 weeks. Now she's at 94k. If you want to do the same, click here. Like, that's, if I made an email like, "I had zero clients for a while, got a client, couple weeks later got another client. Joe, he didn't have any clients, he got a client 3 months later, he got three more clients. If you want to know how, click here." You'd be like, "Man, that's pretty weak."

Okay, guys, now we are back at the action steps, so the action steps to write your first email. So number one, pick a business to write for. If you need inspiration, check the copy starter kit. Okay, the free copy starter kit down below in the description is l*filled* with who to write for. Inside of the swipe file, you want to know who to write for; write for those people on the landing pages. It will show you the landing page swipe file that I'm about to give you, or I have already have given you. You can literally just go there, and you can check out all the businesses there. You can look them up; you can find out more about them, about their offer, and you can write email copy for them. And remember, email copy is the most simple copy to write. Is what you want to start with, is what you want to master right off the bat, and it's the easiest to send in for review, cuz other people aren't necessarily going to want to read super, super long pieces of copy from you. So just one 200 to 300-word email is awesome. So we're going to start with that. Now, of course, I do highly recommend that you watch the full entire course first and then come back and do these steps. So next is to compile common content, so you go onto their social medias or their Instagrams or even anything on their landing page, and you go and you compile a lot of the common content that you're seeing, and you get some angles. And that's, of course, the next step is to come up with an idea and use structure. Next, we want to write copy and refine, then we want to sleep on the copy and read the copy the next day. This is going to let you read it with a fresh mind, because when you're sitting there and you're hyperfocused on one piece of copy, maybe you've been working on it for an hour, you are going to understand what you're trying to say, but someone else who hasn't read the copy before might not understand what you're trying to say. So by going to sleep and coming back to it the next day, essentially what you're doing is you're giving yourself those brand new eyes. You're reading it as if you're reading it for the very first time, and it's going to highlight some things that you did wrong. You're going to be able to read it like you're reading it for the first time, and all of a sudden you're going to notice all of these things that you did wrong. You'd be like, "Holy crap, I can't even believe that I wrote that." Next is you're going to want to submit your copy for a review in the Discord Channel or on the school Community. Highly, highly, highly important. Next, you're going to want to review three pieces of copy for every one that you sent in for review, and yes, even if you are a brand new beginner, still go through and review other people's copy, give your feedback on it, and this isn't going to only help the community and help them with their copy, but it's also going to help you because you're looking at more copy, you're reading more copy, you're breaking it down, and you're seeing what you like about it, what you don't like about it, what you think can be fixed. So guys, just like I said, here's how to make the most out of this Mega course. Okay, it's a lot. I understand it might feel overwhelming; it might feel like you've bitten off a little bit more than you could chew here, but this is how you're going to want to take it. So you're going to watch the whole thing fully, then you're going to do all the action steps, and then you're going to come back, and then you're going to really, really, really dig deep and get into it. Write your copy, watch me write my first piece of copy, or write my, my copy, then basically do the same things that I'm doing, step by step. You watch it, you do it, you watch it, you do it, so on and so forth, and then we're going to go over everything else. We're going to go over the outreach stuff; you want to do it with that as well. We're going to go over the secondary skills, and at the end there's going to be…

A complete Massive Action plan, so that's exactly what that's going to look like. Now, some more email breakdowns to help you get started. I'm just going to show you some more email breakdowns here, just to kind of finish it all off. Now you know how to do emails, so let's go and look at some more email breakdowns. All right, everybody.

And now that is emails. You now know how to write emails; you understand emails. Let's talk about landing pages, because landing pages are also extremely important. So what are the types of landing pages? Well, the ones we're going to focus on here are video sales letters and blocks. What this looks like is just like it sounds like: at the top you have a video sales letter, which is essentially just a video that is selling the products; underneath you have blocks, which are essentially just blocks of text. And you're going to notice over all the landing pages that we go over here that they are all pretty similar. Every single landing page has similar blocks; some of them have some stuff about a guarantee; some of them have stuff about "here's what's actually inside"; some of them have things about "meet your instructor." So they're essentially the same things, just for all different businesses. So you're going to learn those blocks and learn what they are.

Next is TSL and blocks. TSL is a text sales letter, so this one is a landing page that doesn't have a video on it, but it has a bunch of text that actually does the selling. And of course, we're going to look at some of those. And then next are optin pages. These ones are really simple; they're usually a lot shorter than the other ones, because the main goal isn't necessarily to sell, but it's just to capture emails and capture people's names. Okay, so essentially what it is: it's just a picture of a free thing and then a box where you can fill in your details to get that free thing. That's essentially what that looks like. So let's look at some landing pages together. I can sit here and explain more theory and more theory and more theory, but let's just get into it, man, because looking at what landing pages look like and just breaking them down is going to be the best way to actually understand.

So, as you can see, this is a video sales letter, just like I was talking about. You come to the page, and everything you see when you first get on the page is called the "above the fold"; that's what it's referred to. So make sure you remember that, cuz we're going to be talking about that more as we go on. But as you can see, we have a headline here and a video. Now we're going to break this down in massive, massive, massive detail as we go on, but for right now, I just want to go through a couple, show you, point out the similarities, and then kind of break them down even further. So, as you can see, big headline here, then there's the video you can play, and then there's the button; that's almost always how video sales letters are going to go. And then you go down. Now these are called blocks. Okay, so this is essentially a text block showing you what it is; this is another text block showing you some other stuff and explaining why this is is the best; more stuff; more stuff. Like this is essentially a text sales letter down here. These big bolded parts here, here in the middle, they're centered and they're bolded; they're called scroll stoppers. So if you're scrolling through, just literally how I'm doing right now, you're going to read these, and the point of these is to actually suck you in and bring you in to reading the rest of it. So if I'm just going to scroll, scroll, scroll, introducing training grounds, now I'm interested; what's training grounds? What is that? What is it supposed to be? And then I'm going to read on more, and it's going to tell me what it is; then some more. This is called bullets; bunch of bullets. This is called a value stack; again, we're going to learn more about that as we go on. And then there's a button right there, and then there's frequently asked questions at the very bottom. That's how 90% of your video sales letters are going to look, and if you don't believe me, we can go through a couple of the other examples right here, and you're going to notice like, "holy crap, all of these look very similar." And yes, you're right; they do. They all look very, very similar. But again, guys, the point I'm trying to make here is that because they all look similar, all you have to do is just figure out how to make it; you figure out how to do it, and you can do it for any business. You don't have to reinvent the wheel; you don't have to do anything crazy.

So, as you can see, this is a video sales letter; this has a headline; this is not a traditional headline like I'm going to teach you how to write, but anyways, not a big deal. Like I said, scroll stoppers and then some more copy right here; scroll stopper; more copy; scroll stopper; more copy; and so on and so forth. Some testimonials here; just something we actually didn't check out on the other one, but basically most landing pages have testimonials as well. And this is the value stack right here, essentially showing you all the things that you get, adding up all the value; the total value is $700, but today's price is 47 bucks. That's essentially how that looks. Another one—headline, video; I hope you're starting to notice a pattern; button; scroll stopper; copy; scroll stopper; copy; bullets; testimonials; and then the end price. And then we'll look at one more: headline, video, testimonials, copy with scroll stoppers, and then we have bullets; we have more and more. So as you can see, I went over those really quickly, but again, I just kind of wanted to show you how they work. We're going to go deeper into them right now.

Landing page anatomy. So landing page headlines: the first questions that pop into a reader's head as soon as they land on any page is: who is this for? Why should I keep reading? And what should I do next? So here's headline anatomy. So the eyebrow copy—let me open one up over here so you guys can see what I'm talking about—okay, so this is the eyebrow, this spot right up here at the top; this is the main copy right here; and then this at the bottom is the deck copy. This is how 90% of headlines are going to look. So the eyebrow copy usually calls out the reader or adds to the big promise somehow. The main headline of the copy gives people the main specific promise, the big thing that they're going to learn or they're going to attain. Then the deck copy, the one line at the bottom, this adds to the promise by usually increasing perceived ease or effectiveness; so something like, "even if you don't have any experience," or "even if you've never done this before," or "works in 90 days," or anything like that. So I have some examples here: "Attention entrepreneurs," that is the eyebrow copy, and it's calling out their desired audience. "You're one step away from learning how you can transition your skill set into building a wildly profitable AI business," and then that was the main headline. And then the deck copy, the one at the bottom: "Best part is we guarantee at least five AI agency clients or you don't pay." Calling out their audience at the top, then the main headline, the big promise, and then a deck copy in order to add to the promise or increase the perceived ease or effectiveness. That's exactly what he's doing there. Next is: "For ClickFunnels struggling to get a consistent flow of customers," so that's them calling out their audience, calling out a problem; "me ClickFunnels." Now this isn't again as additional as the ones that we've already seen, but again it works; "Getting people to your website and turning them into happy paying customers is what we do best." That's the deck copy. So this is the, again, sales page psychology: who is this for? Why should I read? Why should I keep going? And then what's next? What should I do next? What's next? What else? And then, of course, what's next is usually just to watch the video or anything like that, but um, that's that's basically what it is.

Landing page scroll stoppers. As we were speaking about earlier, when people come to a landing page, they usually scroll instead of reading everything. You don't want to ever assume readership; that's what it's called. Assuming readership is when you're just going to assume that people are going to read every single thing line by line by line by line. You want to ask yourself, okay, if somebody's scrolling and they they just scroll right to the middle of the page, what's going to make them stop scrolling and grab their attention again so they can start reading? When people come to landing pages, they usually scroll instead of reading everything; that's why it's important to implement scroll stoppers to get people to pay attention and start reading to learn more. So here are some common landing page scroll stoppers, and they're usually in a like a block; I call these text blocks, but as you're going to see, a lot of them have the same thing. So this one says, "What is the Gentleman Approach?" and then explains it. So why a funnel? Essentially what it is is answering the question of "so what"—like, what about this product? What about this thing? What about this service actually makes it good? What makes it different? And what makes it better than everything else? That's one of the first questions that people are going to ask; that's why this is usually one of the first text blocks that there are: "So what is the Gentleman Approach? So why a funnel?" So on and so forth. Next is "Meet your instructor." This one is very common as well. So "Meet your instructor, Benjamin SAA," and then it talks about him and it talks about what he does; "Meet your instructor, Sander Sage," and then again it talks about him and it talks about what he does. That's basically it. And then next is to relate to the reader. So here's one that I'll read to you: "The current agency model is broken. Say goodbye to chasing clients in a saturated market, low profit margins, and cookie-cutter robot work. The IPGA model is right for you if…" and then it's going to go through some common things to relate to the reader: "If you struggle with signing clients and want to offer an in-demand service; if you're sick of 3-month contracts and want to create lasting partnerships; if you know the old models are broken, you want to work for higher profit; or if you want to start an online business that isn't robotic or dishonorable." So guys, that's what it looks like to actually relate to the reader.

Next we're going to be talking about bullets; SL feature plus benefits combo. So essentially these are bullets. Bullets and bullets in copywriting are super, super, super important. We touched on them briefly when we're talking about emails, but guys, bullets are the quickest and most efficient way to communicate without putting in a bunch of text. And a bullet plus features combo is essentially showing you what you get and how it helps you, and then what you get and then how it helps you. So for example: "Smooth opening, non-cringy openers that actually work and create a connection in seconds, so you'll always know exactly what to say and start off on the right foot." So this is for like, uh, pickup artists, guy who's teaching people how to approach the opposite sex, I guess. And then there's another one like: "Instant exchange: my simple method for getting girls' Instagram in a rush, literally in 30 seconds or less." So exactly what it is: instant exchange, and then the benefit to learning it, the benefit of what it will give you. Here's another one: "Pimp your profile in four easy steps; 11 copy and paste templates for writing captivating captions that make women melt." So this is like how to get girls on Instagram program or something, but essentially I picked this one because it's really easy to understand. Sometimes when I read copy about like business or financial or stuff that's a little bit too complicated, it gets lost on people, but this stuff is a lot more simpler; that's why I chose it. So "ClickFunnels gives you everything you need to succeed online: sales funnels, convert your online visitors to actual paying customers; website, create your web presence exactly the way you want," so on and so forth. Okay, this is exactly what it looks like: the big feature, what it is, and then exactly how it helps you. And then, of course, testimonials. Testimonials are—they should be on basically every single sales page, every single landing page, because they're extremely important. Testimonials essentially show that what you're doing works; what you're doing actually works, and people are literally getting results with it. Now, over here we have member transformations about people changing their bodies; over here we have, "Check out what my clients are saying about this training," people are saying that they're getting dates with this program; more people saying they're getting dates.

Next is value stack; almost every single one has this one as well. So here's what it looks like: it shows you every single thing that you're going to get, and then it attaches a value to that thing. So then at the end, as you can see, you get $2,000 worth of value, but if you join today, you can get it for just $97 a month. This essentially is because it relates back to the thing that I said earlier, whereas people don't buy things that are worth what they are. So I'm not going to buy something that I think is worth $200 if the price is $200; I'm only going to buy that thing if I feel as though I'm getting a spectacular deal. So I'm only going to buy it for 150 bucks or 100 bucks if I believe that it's actually worth 200 bucks, and that's what 99% of people are going to do. Again, over here, as you can see, more value stack: you get this, this, this, this, this, this, this; total value 776; today's price 47 bucks. And then next is the urgency to act now. This usually closes out every single landing page or sales page, but this is what it looks like: "You can't afford to wait; these are the moments in a world driven by progress; standing still is not an option," and then he goes on farther to talk about how you taking action right now is going to get you the best results. It's usually not that difficult to imply some sort of urgency, but like I said before in the email section, the best urgency is going to be the situational urgency, the situational scarcity. And then we usually end it off with some frequently asked questions, some FAQ. So the reason why we do this and we add it to the very bottom is for the people who literally just take their mouse and just scroll all the way to the bottom and just want to see what it's about; they don't want to read anything; they don't want to be marketed to; they just want to know the bare facts and basics. So that's exactly what we give them: so we give them a question, we give them the answer; what the common question is, what the answer is, and so on and so forth. Again, another FAQ; usually they're in a drop-down box like this so that they're concise and people will read them more easily.

And now, my friends, I want to give you a gift; yes, another gift on top of the whole Mega course, the whole free Mega course that you're already watching, and that is a gigantic 100 sales page swipe file, yours for free. You heard that right: 100 sales pages all in one. Here's a complete Mega swipe file. As you can see, I just opened it up, and of course you can get this in the free copy starter kit. Again, the reason why I put it all in the kit is because I don't want to have like a billion links down there in the description; it'd just be more confusing. So you can just go get the copy kit for free, and then you can check all of these out. Now some of these have previews that we can look at. Okay, awesome. So as you can see, we're going to come in like this. Okay, awesome. We see the headline; we see some copy; "The market has changed…" these are the scroll stoppers; that's where you come in; "Introducing Digital Marketing Mastery"; we have some bullets right there; "How it works," awesome. So there's literally, as I just said, over 100 sales pages in here that you can look at if you want to add to your personal swipe file, break down some copy, get some inspiration. I mean, guys, just absolute banger. If you guys are getting value so far, guys, make sure you run up the video, like the video, comment on the video, share the video, dude; this is way too much value to keep to yourself; don't don't keep it.

Next we're going to talk about creating your copywriting portfolio; extremely important if you want to get clients and become a successful copywriter in the future. The reason why I put it here is because it's not necessarily outreach, but it's not necessarily copywriting skill either, so I just put it here in the copywriting section. So why create a copywriting portfolio in the first place? I mean, who cares? A copywriting portfolio is a collection of your best work and is used to increase your perceived value and decrease the perceived risk of working with you. In order to add to your portfolio, your copy doesn't have to be paid for, meaning it doesn't have to be copy that you wrote for a client; it could just be copy that you wrote. The reason why they want to look at your portfolio is because they want to assure themselves that you are a good copywriter who is capable of creating good work. You can write example copy and still have a portfolio; super, super important. People always ask me, Tyson, "How do I get clients? How do I get someone to trust me, pay me 1 grand, 2 grand, 3 grand, $4,000 per month, but I have never had a client yet?" The way: create an awesome portfolio.

So how to start and build a copywriting portfolio? I've come up with another banger framework; super simple, super easy to follow along with. Polished copy; already, you want to have proof in there, and you want to have variety. Okay, P, P, and V: you want to add professional, polished pieces of copy; proof of its effectiveness of your copy, if you have any; and a variety of different forms of copy. So for example: polish, proof, variety. What does that actually look like? So essentially, with polish, you want to just have polished pieces of copy. Okay, emails: you went through and looked at them the next day; you went through and sent them to the school community or you sent them to the Discord community and asked people to review them; they've given you your reviews, and you've actually revised it. And you also want to have proof that your stuff works. So if you're able to take screenshots from your email service provider or to get testimonials from your clients, and of course I'm going to show you how to do all that as we go on, but if you're able to get screenshots and testimonials, you want to put that in your portfolio too, because again, it increases your perceived value. And then you want to also have variety. So you don't want to just have emails; you also want to have example landing pages. And you don't have to write the whole landing page; essentially what you want to do is just create a headline and a lead; a lead is essentially like the top third of a landing page, so you just have like one or two scroll stoppers about how the actual product works. As long as you're able to have those two, maybe add a video sales letter in there as well, which again we're going to be talking about as we go on. And another important thing to add is you don't really want to have copy like—copy isn't actually polished until you also put it through AI, and of course we're going to talk about AI and all of those things as we go over the secondary skills portion; that is probably going to be—not going to lie—one of the most important portions that we talk about, because right here we're laying the groundwork now. Next we're going to talk about getting clients, and then we're going to talk about really honing in and being the best. It's not—copywriting isn't a game of, "Oh well, there's already so many copywriters out there." If you're the best copywriter out there, again, it's literally like you being against a whole bunch of toddlers; it's too easy; you just win. Okay, you just win, and you win, and you win, and you win. One client turns to two clients; two clients turn to four clients; and bro, it's game over.

So again, I'm going to show you exactly how to do that. So a recap before we move on: copywriting fundamentals. Okay, these are the things that we learned: how copywriting works, practical examples of how copywriting generates money, you talked about copywriting principles, strategies you can use in any situation with copywriting and psychology, understanding people and why they buy. We also talked about copywriting forms, emails, and structures; how to write and structure email copy. We talked about landing pages; how to write high-converting landing pages. And we talked a little bit about portfolio building, which we'll go deeper into as we go on, but how to build a portfolio that will increase your chance of getting hired.

So next, I want to talk about complimentary skills and why it's so important. Now, this is a term that I coined called copy salting. I was one of the first people to call it that, but there's there's many names for it. Sometimes people say, like, "Oh, growth operator," or "info product growth agency," or whatever, right? There's a ton of different names for it. Essentially what you're doing is, again, you're selling your copywriting, but you're also selling complimentary skills on top of your copywriting. Anyway, let me just read the block because I'm sure it's going to explain it. There are skills like funnel building, landing page creation, and email marketing. These are all skills that are going to get talked about later on in this video, but from now, you have everything you need to go out there and start making money with your skills with copywriting. So we'll be covering the outreach and client-getting portion next, and then afterwards, we'll be tying everything together. There will also be a portion of the video dedicated to exploiting AI, artificial intelligence, to make everything easier and faster, but the foundational skills always come first.

Disclaimer: Skipping through the video or missing out on the end is going to leave you confused. If you want an end product that works, you have to follow the recipe and instructions in order. Okay, I shouldn't have to say this, but I know some people are, you know, they just get into a mode where they're like, "Oh, I just want to get the best content and see if I can just go and get clients without having to listen to everything." And although that would be nice, guys, I'm telling you everything in here is going to give you a huge, massive advantage over everybody else. And now, my friend, it's time to actually make money and get copywriting clients; get your first copywriting client. And guys, remember that making it to the end of this video is already going to put you in the top 2%. This was the analytics on my last 4-hour course, and again, this course is going to be way longer than 4 hours, so you're probably going to be in the top 1% if you actually make it to the end of this video. Seriously, as you can see, only 2% of people made it to the very end of the video; 2%. So again, I get it; it feels like there's a bunch of competition out here, guys. Not even 2% of people can finish a course that is literally worth over $1,000 that they've been given for free, man. Keep that in mind; put that into perspective. Anyways, guys, that is it, and of course, I can't wait for us to actually go and get some clients, man.

What's going on, everybody? Did somebody want to get some clients? Because today we're talking about how to get copywriting clients that will pay you $4,000 every single month, each. Okay, so spoiler alert: at the end of this section, I'm going to be revealing exactly what I would do if I only had 60 days to quit my 9-to-5 and replace it with copywriting if I was starting from scratch. Gun to my head, I'm I'm going going to die if I'm still working this 9-to-5 job. What exactly would I do if I had to? If I had to, I had no choice; I had to quit my 9-to-5 job and my life depended on it. I'm going to show you now all it would take me is 60 days. Honestly, I've shown guys how to do it way less than that, but we we're going to keep it to 60; keep the numbers realistic. Okay, so now I'm just going to talk about what we'll be covering in this section. So first and foremost, outreach principles. Guys, do not sleep on the principles; the timeless outreach principles and strategies that you could apply in any client-getting scenario. Next is where to actually find clients; this is called prospecting. Which social media platforms are your ideal clients on, and exactly how to use them to generate leads. Next, we're going to be talking about new outreach methods, new templates, demonstrations, and case studies that are going to show you the best outreach methods that are working right this second. Next, we're going to talk about looking legit online; super important, guys. How to use your experience to not only look legit on your profiles but also in your outreach as well. The funny thing is with copywriting is that everybody knows the steps; the secret is actually doing all the steps, because there's a whole bunch of steps that people think that they don't have to do. Guys, don't ask, "Oh, well, what can I get away with not doing?" Just do all this stuff, man; it's it's really that simple, and you will win.

So here's how we actually know this is going to work. Like I always have to do, I have to back up everything that I say with results. As you can see, people are still getting results with copywriting; huge results. Okay, we go through these; have been quiet for a while; landed two clients. And as you see, a whole bunch of W's right here: Henry with the 10K+ per month; Rohan, he's at 14k per month, £1,000; Isaiah with the 23k per month; some wins there. Abby talking about how she made 2.3k with copywriting just from the YouTube stuff; 5k win right there; just secured a 2k a month deal on a 12-month contract plus bonuses, SL commissions, and it can be negotiated. They actually literally sent him a MacBook Pro and some other stuff just for being on their team as payment, and it was just for helping out with some email and SMS marketing. SMS marketing means texting. So Daniel also is talking about he's doing a sequence, so doing a $1,500 for a landing page plus a welcome email sequence. We're going to learn about sequences again as we go on in the secondary skills, so make sure you don't sleep on that. Again, guys, when you're looking through these wins, notice something that is sometimes not just about emails; it's also about other things like welcome sequences, and if you don't know how to do those, you're going to miss out on clients, so don't sleep on the secondary skills. And then another $1,500 for the same thing in her other coaching business; 3k deal right there, just like that. So remember, guys, if you're getting value so far, be a G; like the video, because it's literally free; it's free; cost you nothing except for probably two clicks; minimize the video, like it, and then maximize the video again. Sorry, I guess that's three clicks. So if that's too much to ask, my bad.

So here's what the six-step process looks like: First, we find clients; we approach clients; we give them value; we call them up; we give them an offer; and then we close them. That's basically it, in a nutshell. And of course, I'm going to in-depth explain every single portion of that. Warning: The things you learn in this section will be useless unless you have the skills to to back up your outreach. Make sure you complete all action steps throughout the whole video, guys. Again, you need skills, and I know I keep harping on this, but if your copy is crap, or you just skipped even making your first piece of copy, and you want to just get clients, or you're wondering, "Hey, man, why am I not getting any any clients," and all you're doing is outreach and you're not actually practicing or building your skills, it's obvious; it's obvious.

So outreach principles: Number one, the oversaturation myth. Have to touch on this because I love explaining this. A common concern among beginners in every field, not just copywriting; every field, is oversaturation or too much competition. But in a skill-based business model like copywriting, those things are nothing to be worried about, and here is exactly why: First and foremost, there's too many people doing copywriting. All right, let's talk about this. Top line, the yellow one right there, is affiliate marketing; the red line right there is dropshipping. Again, this is Google Trends data, so essentially how many people are searching up each topic. What this tells us is how many people are actually talking about each one of these ways to make money online. The red line, dropshipping; the green line, day trading; and that you see that little tiny blue line at the bottom, you probably can't even see it; you probably didn't even notice it until I pointed it out. That tiny blue line at the very bottom; that line right there is freelance copywriting. What does that tell us? That right there tells us, guys, oversaturation is nothing to be worried about. Copywriting is still one of the smallest or most unknown ways to make money online; is literally a hidden gem.

So now I want to talk about the size of the pie fallacy; understanding marketing size and how people think it is. People think that every single competitor you have literally takes food out of your own mouth, but that's not how how it works at all, guys. There are millions and millions and millions of businesses out here online that are hiring copywriters. Here's what competition feels like, and I understand competition feels like you as just the dude who's a stick figure, and everyone else is just so good. Why wouldn't they just hire better people than me? Why wouldn't they just hire people with more experience? And then here's what competition can be like: It could be you, the ripped dude, against a whole bunch of people who ain't even doing nothing. Another reason why watching the whole video and completing all the action steps is crucial because learning the skills is going to make you this bottom figure right here instead of this top figure right here. Now I want to go through a competition thought exercise. So if you're running a 100-meter dash and you're against 10 other Olympic athletes, you probably won't win. I mean, let's be honest, you versus 10 other Olympic athletes; I know I wouldn't win. However, instead of athletes, picture you're up against 10 3-year-old kids, toddlers. Chances are you're going to win, but the kicker is it doesn't matter if you're against 10 or 10 million 3-year-olds because the massive skill advantage you have. The takeaway: Your competition may be plentiful, but not fierce. Most people are afraid of competing because they overestimate others and underestimate themselves. Tell me those are not bars right there, guys. Don't overestimate the competition; they might be plentiful, but they are not fierce; they are not crazy good. As I showed you, only 2% of people can even finish the video, man, so uh, let alone actually write the copy, let alone actually outreach the clients. Like, there's way less people doing this than you really feel as though there are. All you need is the right message in the right place at the right time. What one outreach can change your life, and I'll show you that.

So Aiden, for example, is closing a 1.5k per month deal with his fifth outreach; fifth or third or like literally one of his first outreaches. Ethan had his profile set up; someone messaged him, and now he's making 1.2k per high-performing reel, now quitting his job 3 months in the copywriting. He literally started copywriting in like March, and he quit in like June or April or June; it's like 3 months; that's it. So here's the proof: Also just sent out my highest copywriting invoice for $1,500, which means a total of $4,300 since my first paycheck in March. And I asked him a little bit more about it; he said, "Thanks, man; that's super kind." So I have one client; it was my third outreach in January. I messaged a guy with a bunch of companies asking who does their email marketing and sales funnels, etc. He got back to me and said he needed a copywriter to write their social media posts and said they take me up on the free trial work I offered him. They loved what I done and offered me to start working with them. This is a software company for audio software, and I have a lot of knowledge for this, so essentially I write their sales pages for their products and all non-user-generated social media posts; those being singles, Instagram posts, carousels, and reels. I also write scripts for their YouTube videos. They have a social media manager who writes captions, etc., so my job is deliver good sales educational content using their products in CTAs to encourage customers to buy. That's basically it; it's my third outreach in January, and he got that client. But then there Ethan, like I said, 1.2k for every high-performing reel with no limit to the amount, and his goal is 50 a week, and he's in shock; there's the best bday gift ever. Again, this was on his birthday that he closed his client, and now he's going to be able to quit his 9-to-5. And guys, these are my private students that I work with one-to-one, so I've trained them to get here, but again, I'm I'm literally showing them the same stuff that I'm showing you right now; I'm not gatekeeping anything.

So guys, remember number three: Slow is smooth, and smooth is fast. Getting to your life-changing amount of money with freelance copywriting has little to do with how much time you have and everything to do with your efficiency of time. People all the time they ask me this question, Tyson, but I have a full-time job, but I'm in college, but I have these other time management things. Guys, everybody has time constraints; everybody, even the 16-year-old who is on summer break and is doing nothing but outreaching or nothing but copywriting. You might think that that person, "Oh, man, that person's going to beat me cuz they have so much more time than me." It's really not about that. Like I showed you guys in the beginning, I had three jobs; I had three jobs, my boys; I was working over 80 hours a week every single week from my job and then still getting it in with copywriting. How? Because I was efficient. Okay, I didn't procrastinate; I didn't wait; I didn't know that I should do something and then not do it; think about it; maybe I should do some more learning about it; no, no; I just did; I just actually did the thing. And yes, I was nervous; I was just as nervous, if not more nervous and scared than you are right now, but I just did it; I just closed my eyes; I just ripped it off like a Band-Aid, man; that's what you got to do. So ready, fire, and aim is always going to be greater than ready, aim, and fire. So to break that down, you just got to get ready, and then you got to fire; get ready, then you got to fire. This video right here is your getting ready; then after this, you got to fire; you got to take action, and then through the action you take now you adjust. But what people want to do is you want to watch this video; they say, "Oh, man, that was a great; that was a great course; that took me like 10 hours to get through; let me go look at the 4-hour one." Okay, I just did the 4-hour course. Okay, well, let me look at a few more videos, and then they watch videos, watch videos, watch videos, watch videos. They haven't got the the free copy starter kit to actually get all the resources; they haven't joined any any of the the free communities; they haven't written any pieces of copy before; they haven't outreach to anybody; they're not even actually trying; they're just consuming and consuming and consuming because they're trying to aim and get it right before they fire. Guys, give yourself permission to suck; it's okay; you don't have to be great to start, but you have to start in order to one day be great.

Moving on, here we go. Tracking: Number four, tracking is one of the most overlooked multipliers to your outreach; it is insane. I'm going to show you how to do it as we go on, but again, tracking; don't sleep on tracking. If you're not tracking, you're slacking. Often, just by tracking a metric is enough to bring attention to it and optimize by default. Start with tracking small things to build the habit, then start tracking more as you continue. This will make your outreach process efficient. Guys, you don't have a business unless you track your numbers. If you don't track your numbers, essentially what you're hoping is to get lucky; you're hoping for a lottery ticket; you're hoping to get lucky one day, and, "Oh, yeah, this is awesome; I got a client." Not how it works. Okay, sometimes, obviously, it's how it works; I just showed you an example of a dude getting a crazy client on his third outreach, and again, I'm training him now, and I'm training him to get more clients, and I'm still like, "Look, man, you might have gotten a W, but we still got a lock in; we still got to get this money; we still got to get more of these clients." So what this essentially looks like is attempt number one; this is what it looks like to not track; it's like you're literally playing blindfolded, and you're shooting the shot and airballing. So what are you going to do next time? You're going to shoot the ball, and you're going to airball cuz you're not going to understand how to adjust, whereas tracking, you might miss the first time and missed the second time, but you're you're closer than the second time; at least you hit rim. I mean, come on now, you got to be happy about hitting rim every once in a while; sure, it don't count for two points, but it counts for something, right?

You are not a copywriter; I can't understate this; you're not a copywriter; I can't overstate this; you're not a copywriter; you're a problem solver. It's always best to make businesses offers based on what they need rather than what you're good at. Guys, please; I'm I'm telling you, if you're going to listen to any parts of this video, man, this is the one to really lock in; you got to write this stuff down; you got to know this stuff like the back of your hand. By positioning yourself as a problem solver, you'll gain more experience and close more deals. After we learn how to get more clients, I'll be going into excruciating detail on every service you can offer as a copywriter. As you can see over here, these past wins; these are content; these guys are getting these huge deals from content copywriting and other types of copywriting and email marketing. I'm going to show you more as we go on, but again, a lot of it isn't just writing the words; some of it is writing the words. You can still make money just by knowing how to write the words, but you don't want to just depend on being able to write the words; you want to have multiple skills because then you're replaceable; then AI, again, can't touch you because again we talked about, "Won't AI replace copywriters?" Well, no; definitely won't, right now; it's not going to hurt you with skills; you you will never be replaceable, but you also be able to easily replace other people. So that's what're going on. So here's what a copywriter does: So a copywriter says, "Yo, man, I do emails; I'm the best at emails," and the client says, "Don't need you; don't need emails right now," but a problem solver who gets way more deals and Wes makes way more money does this: "What you need? Content deal?" It's really that simple; that's it; you ask them first what they need, and then they tell you what they need, and then you make your offer around that; it's so easy; it's so simple. We're going to talk about that more as we go over the sales call section, but again, that's that's basically it. Now shout out to my boy Owen, talking about him, and he actually got his retainer client, so closed him for 1750; it's a monthly retainer. What it looks like is 12 emails, four YouTube scripts, and 30 tweets. This is again some email copywriting and then also some copywriting that's like content copywriting as well. He told me he gets outreach to all the time, but mine stood up because I led up with value, and again, I'm going to talk about how to actually give people value as we go on here. So this is another one from Ethan; he says he just got his referral from his first client, so his client say, "Ethan, this is JD; he's a badass influencer; fitness influencer; he's looking for a simple yet professional-looking funnel; a sales funnel." Again, we're going to talk about more sales funnel stuff again; just goes to show right here he is getting referred to for a funnel.

Friends, okay, so again, copyrighting secondary skills you learn all the secondary skills you give people awesome results. I mean, this is always a client that Ethan's made thousands of dollars from, and now it's turning into another client. This is not all theory; I'm not just talking just to talk, guys. This stuff actually happens; this is proof. These are my personal one-to-one students that I talk to every single day, and I've showed them how to get these results. And again, I'm showing you the exact same stuff that I'm showing them.

That referral has over 80,000 followers on Instagram. Man, stop playing with him. Six people judge a book by its cover; have the best cover and the best book. A lot of times people try to uh, act as though those things are mutually exclusive, when nothing can be further from the truth. If you're a great copywriter, you should have a great cover, meaning a great profile and a great portfolio. If you spend all your days marketing selling products, you should be able to easily sell yourself, cuz you are the product. As a copywriter, your first impressions and online social presence need to be dialed in; otherwise, you're going to be repelling clients rather than attracting them. This is why looking legit online is so important.

Scenario number one: Your client sees your outreach. You have an ugly profile; your display picture is just blank, basically your Joe Scales or Tommy Scales. You have copywriter in your bio because, again, people just like to put scales in their name because that's what I have, Tyson Scales, and then they just put like one photo of a random tree, and it's just ugly. They're going to ignore you. On the other hand, if someone sees your outreach, they see a clear picture of your face, your name, Marketing Systems, meaning more than just copywriting, and then you have multiple different things on there like results from your past clients. You have Reels talking about business; you have pictures talking about business advice; you have high-value-looking photos, photos that show authority, and then some more of the other stuff, social proof, testimonials, that sort of thing. You have a great profile, and then they're going to respond. This is how it works, guys.

People ask me all the time, again, people ask me a lot, as you can tell, Tyson, should I build a website? Should I bu build a website to show my copyrighting prowess? No, dude, why would you do that, bro? Instagram is your website; Instagram is your business card. Because you want to know why they're going to check it regardless of you, if you even ask if you have a website. First of all, you're going to have to spend all this time building a website from scratch. Who wants to do that? And building a website is a lot harder than uh, an Instagram. Then you're going to have to send them some sketchy-looking link that they're not going to want to click on. So you're going to do your outreach, and you're going to say, hey, also click on this link to go check out my website. They don't care about your website; they don't want to check it out; they already know Instagram; they want to use Instagram; they're already on Instagram. Again, you're adding friction when you're talking about a website. But when you optimized your profile, now you're taking all that away, and you're getting the benefits of a website. It's literally a win-win win-win-win.

Next is number seven: Always give before you ask. In order to work with business owners, it's likely you'll have to hop on a call with them. The only way that you can prove you're worth a business owner's time is if you provide with some sort of value first. Guys, understand this: To businesses and business owners, time is much more valuable than money. So you asking for their time to get on a call with them, they're not going to take that likely. They don't just hop on calls with random dudes all day; it just doesn't happen. So you're going to have to prove that you are worth their time. How do you do that? You have to give them value upfront first. And this, my friends, is what differentiates us from everyone else, because everyone else, they focus on how can I send out a thousand crappy emails per day to people asking them if they want my copywriting services? What we do is, hey, man, I made you some emails; I made you some value already; here it is. If you like this, let me know; we can hop on a call and talk about how we're going to get you some more wins. So much easier, dude. You're going to get so many more replies, so many more sales calls, so many more opportunities just because you're giving value first. And again, the better your value, the more calls and the more opportunities you're going to get. So by optimizing your skills, again, you're going to be able to get more clients. I again, I cannot overstate this fact: Your skills are going to pay the bills.

Got to AB some proof. Hi Rista, again one of my private students. Usually I ignore all these kinds of emails; however, I appreciate the effort you put in. I'm happy to jump on a call to see if there's any way for us to work together. Best regards. And this guy is a huge business owner; he is a huge business owner. This is a gigantic opportunity for my copyrighting student, WEA. And again, read, read between the lines here, okay? What he's saying is he gets emailed like this all the time; he gets outreached to all the time. And the business owners are going to pay you $2,000, $3,000, $4,000 every single month. You think they don't get outreached to already? Of course they do. The ones who actually win have their outreaches stand out because it's high value.

Number eight: You can't sell unless you understand them first. Have a genuine curiosity whether you can help them or not; find out what they need and cater to it. You should be working every day to find out what business owners actually struggle with and how exactly they feel. Okay, so this one's huge. A lot of times when people get on sales calls with these businesses, they're going to be nervous. Let me tell you something: Literally don't get on the sales call with the mindset of, oh my God, I have to get this sale; oh my God, this could be my one big opportunity; this could be where I quit my quit my job finally. That's going to do nothing but derail you and get you off track. What you want to do instead, you want to simply hop on the call with the curiosity of, hey, I want to figure out if I can help you or not; get a really good understanding of what their goals are, what's holding them back, and how you can help them and what they're actually looking for. So again, I I'll show you how to do that in the sales call section as we go further, but understand this point. Okay, this point is extremely important.

Nine: 1 ounce of proof weighs the same as a th000 lbs of promise. Just like in copywriting, when outreaching, it's important to understand that over-promising is not going to make clients want to work with you. Oh my God, I again, another huge thing that beginner copywriters get wrong, and I'm going to show you why it often accomplishes the opposite. This is part of the reason why it's important to practice your proof-showing strategies first when writing your first pieces of copy. Guys, you going up to a business owner and saying, hey, man, I'll work for you for free, or hey, man, I'll work for you; I'll get you clients, or I'll get you money guaranteed. These things are making you look desperate and needy, and the worst thing you can do, the worst possible thing you can do, is look desperate and needy, because nobody wants to work with anybody that's desperate or needy. It is repulsive; it is gross. I know it sounds harsh, but it's true. I'm trying to make you money here; I'm trying to get you rich, so I can't beat around the bush; that's just the the long and short of it. Okay, so when you are outreaching, you have to make sure that you're able to show proof that your stuff works. You're able to show proof; borrow authority from other people; get testimonials; show those testimonials; get results; show those results. And then 1 ounce of proof is going to weigh 1,000 lb of promises, so you are going to have a much easier time closing more clients. Visual representation right here: ounce of proof, th000 pounds of Promise.

So now it's time to pick a niche, and this is a super important part of the journey that a lot of people are going to get confused about. And let me tell you right now, this is something that I've tried for so long; I've tried and I've messed up on. I literally have picked niches and outreached to them for a month without even getting a single reply, and I wrote that niche off, and I was like, all right, on to the next one. Like I went niche to niche to niche to niche to niche, and not like switching like every single day, like you should never do that, but I legitimately like tried them all out for like a month or two, measure my results, and I know what the best niches are. I know what works; I know how to optimize around niches in general, and I'm going to show you exactly how to do that here. First and foremost, understanding niche is crucial to finding potential copyrighting clients, but not in the way that most people think/will teach. Many amateur copywriters are taught by the gurus, the people who are like, bro, I know this niche; there's tons of people in it; all you got to do is pay me a th000 bucks, and I'll show you what the niche is in my stupid course. Anyways, as you can tell, I don't take kindly to uh, to weird gurus. I tell tell you that there's some magic niche that's going to make it easy to make money because it's untapped. Man, once I just started outreaching to this one niche, I started making all this money, guys. The niche, the secret is not in the niche; this is backwards. Finding potential clients is much less about niche and more about qualifications. Who you outreach to matters more than how you outreach. So in this section, I'm going to show you exactly what your ideal client will look like, then how to hunt for them.

What is going on, everybody? I hope you are locked and loaded and ready to get some clients today, cuz that's exactly what we're going to be talking about in this part of the free Mega course copyrighting video. So without any further ado, let's hop right into it. So as I was saying, picking a niche, so let's just go right through it. On the left you have niches; this is how most people think of niches, and on the right here you have qualifications. Qualifications are always going to give you more bang for your buck than worrying about a niche. So many people get caught up in this; they start outreaching, and then their outreaches aren't working, and they're not getting clients, and then they say, well, damn, what niche is best? I'm in the wrong niche; this niche doesn't work, dude. It's not even your niche. A lot of the times you're just outreaching to people who don't have followers; they don't have engagement, or they don't have the right offer; they don't have any online offer. Like you're not looking at the qualifications at all; you're just saying, this person has muscles; I'm going to outreach to them; this person talks about relationship stuff; I'm going to outreach to them. Doesn't work like that. And don't worry, we're going to get right into the weeds as we go on further, but hopefully you guys really understand that are starting to grasp that concept that is not really just about health, wealth, and relationships. Sure, those are your main three niches, but that's not where the money is; that's not what you have to focus on.

So here's the thing, right? There's no one niche that's more profitable or has more clients in it than another; it's not doesn't really work like that. It's more of which niches have the most opportunity, which all of them have opportunity, but who has the most qualified people to actually outreach to? So who has the followers, has the engagement, has the right offer, has the money, is farther along enough so that they can actually pay you this money? Prospecting: Where to actually find potential clients. And you know, I'm just going to talk about niche more as we go on in this section. I'll be showing and demonstrating exactly where to find potential copywriting clients, and I'll be also providing a done-for-you perfect prospect example and leads tracking sheet. So stuff that you guys are going to be able to get, like actual resources, not just a free course, because yes, the free course and the free video is one thing; it's absolutely fire, but also things that you can literally use and just have in your back pocket and like tools that you can use to help you along the copywriting journey because I got you. If you're on this video, my number one goal is to just have you be successful, because again, your success is my responsibility. We're out here crushing it together, so let's get it.

Niche optimization. So as stated in the principal section, niche is not the deciding factor of whether you can get clients or not, but here's a few that you can start with. So here's a a long list, and here's an important note: So you're going to want to stick to two to three niches, okay? Two to three things ideally that you're going to be outreaching to, two to three types of businesses. If you think you've quote-unquote run out of people in your niche, you can either go through your leads list again; I'm going to give you a list or a list to fill out and follow up, or try different prospecting platforms. So if you're prospecting for people on Instagram, try YouTube; if you're on YouTube, try something else. Next is a try to pick some niches that you have background knowledge in. So this is part of the niches are nice to have, but they're not necessities. To figure out what niche a prospect is in, look at their offer examples coming up, and don't overthink this step; it should take you about 20 20 minutes to be like, all right, thought about it, niche honestly, like 5 minutes, you whatever niche is is popping into your head where you're like, I should do one of these; whichever one of these you like or know more about is what you want to go to.

Now there's a few things that I have to have to have to point out. First and foremost, like I said, niches are nice to have. So let's say you like cars, cuz I got this exact comment before: Tyson, I like cars; what niche should I go in? It does not work like that. The niche that you pick shouldn't just be one that you know about; just because you know about it doesn't mean it's a good niche. You want to first pick a niche out of this list; all of these niches are niches that I know copywriters are making a lot of money in, okay? And then you want to pick ones that you preferably know about. And since I'm going to get the question all the time, I'm going to straight up tell you what niche I found my success in, what niche I actually used to start making money online with copyrighting, and niche was businesso business coaching offers. I have a $10 million business, and I'm going to show you how to get your $100,000 a month business into a $1 million business; I'm going to show you how to take your 10K per month business and turn it into a $100,000 per month business. That's those are what the offers look like, and they're usually done-for-you systems or coaching or agencies or things like this, or also real estate coaches and that sort of thing. So that's where I found my quote-unquote success in, but don't be the dude who's going to go, oh, well, I know, because I was the exact same. This dude won; this guy guy over here just said he closed a 3K month client; I'm going to ask him what niche he's in, and whatever niche he says in the world, I'm just going to go right into that niche. This is called niche hopping; you don't want to niche hop; you don't want to start outreaching to one type of business and another type of business the next day and another type of business the next day because, first of all, it's going to mess up your tracking. In order to have tracking, in order to know your numbers, you have to stick with one thing for at least I'm talking about at least a month consistently. So outreach one way at least a month consistently, and now you're going to have what's called a control. Okay, I outreach for a whole month and got, let's say, five replies. Now if I outreach for another month, I'm curious to see if I can beat five replies and get seven, maybe 10, maybe 20, if I either do another niche, I do another outreach method, or I find the clients meeting prospect in a different way.

Now the other thing to know about niches is that some of them are kind of complicated and complex, so you're probably not going to know much about businesses to business, because I know that I didn't, and the first time I wrote for a businesso business client, I was so so so confused; I had no idea what I was doing, and I kind of bombed a little bit because I didn't know about business leads, free lead magnets, all this other really really high-level marketing and sales stuff; I didn't know anything about that. But I also got to learn while while I was on the job. So remember, copywriting is a great way that you can learn and earn at the same time. But now that I did know, eventually did understand business, which took me a few months to do, now I had kind of like a blue ocean, not actually blue ocean, but beginners also couldn't speak the language of business, so I was safer, right? So it was actually something that was harder to get into but more profitable. And you'll notice that a lot of quote-unquote niches are like that; they're harder to get into or they're more profitable, or they're easier to get into but they're less profitable or less easy to make money with; that's kind of how it is. So by all means, don't overthink the step; it's really really really not that deep. Also, niches are nice to have because if you're writing for fitness coaches and exclusively fitness coaches, who are you going to be a better writer for, fitness coaches or business coaches? Obviously fitness, right? You're going to want to keep with the fitness; you already know the pain points; you already know the research; you already know the language and the terms that people use, whereas if you're just switching around from niche to niche to niche to niche, it's going to take you a little bit longer to find your voice and research for said niche. So niches are nice to have, but if you have a busino business client or a finance client and you have an opportunity with a fitness guy, you're not going to say no; you're going to do the copy anyway. Like I've done copy for some really weird niches and from some really weird businesses, like holistic people who are like over the age of 40 who want to live a better life and just improve their health holistically without using any medications. Like I've written for those companies, and yes, it was weird because I had to do a lot of research, but again, copywriting is copywriting. Once you understand how to do the research, you start to get into the flow of it; now you know how to actually write for that business and for that niche. So niche, as you can tell, is a big topic when it comes to copyrighting, but it's not as important as most people think. So I basically just gave you everything that you need to know, and now I'm also going to be hooking you up with the done-for-you perfect prospect examples.

So as you can see, as I open up this link, essentially what it's going to give me is a whole list of people that you can essentially like go to and outreach to. So here's what it looks like: I go across people; I find them right here, and then open it up, and boom. Now I came across someone who is a quote-unquote perfect prospect. Now these aren't actually perfect perfect prospects, but they're people who pass; she has followers; she has an optimized bio; she's a career coach; you can clearly tell that she has a link over here, and in her links you can see that she has master classes: 10x your personal brand. Let's go check out this one: 10x your personal brand. Then you can register, and as you can see right here, it's asking you for your first name and it's asking you for your email address so that you can get on Hera.

Email list. So as you can see in 2 seconds, I qualified her. I saw that she's she's getting views over here; she's getting views, she's getting engagement—that's good. She has traffic; she also has wins; she has testimonials, so people are winning. She is a coach; she has links; and she also has an email list and she has a webinar where she collects emails. So basically, all the boxes are checked off right there, every single part of them. So guys, that is a whole leads list example. There's literally dozens of prospect examples in there if you want want to go check them out for yourself. Again, all resources are in the copy starter kit, and you can download that for free in the description whenever you'd like.

This is a kind of perspective change on niches that I think a lot of people should take into account: the truth about niches. My niche is 7- to 8-figure business owners who use copywriting to make more money in their business. That's basically it; that's the long and short of it.

So here are the perfect prospect qualifications: So they need to have engaged followers. Right? So sometimes on Instagram, people will purchase followers, and they'll be bought followers. If you see anybody with 100,000 followers but like 40 views on each reel, then that person's capping. Gets traffic from social media, has an online digital product, and they make money with copywriting, cuz they either have email lists already, sales pages, or things like that.

Now there are also some other ways that you can gauge if people are good to outreach to or not. For example, are they running ads? Pretty much anybody who's actually running ads and is profitable with ads can benefit from copywriting because ads are literally copy. You improve the ads, you improve the bottom line; you improve the back end of the ads, meaning their email marketing stuff; you improve the bottom line; you improve the sales pages or the opt-in pages; again, you improve the bottom line. So there's so many different ways that you can make more money when businesses are running ads; there's a whole ton of opportunity there. Okay.

And now we're going to be talking about prospecting platforms: social media. What platforms and social medias can we actually find clients on? Now, important to note: you can find clients literally anywhere. Like, throw a dart at a board of social media pictures or social social medias, and you'll just find one. It's not really that hard. I'm going to show you a couple of the main ones that I know that work and I know that I've used in the past, and my students are using to this very data, close clients, and I'm going to show you exactly how to find businesses on those platforms. So guys, profitable online businesses are not difficult to find; they're not like hiding somewhere; they're right there out in the open, promoting themselves on these social media brands. All you need to do is look for them in the places that they market in. That's basically it.

So the main prospecting platforms we're going to talk about today are Instagram, YouTube, and and Tik Tok. So let's start with Instagram. So by the end, your tabs should look like this. So I like to prospect ideally on laptop or on desktop; you can do this on your phone as well. Now this picture is kind of hard to see cuz it's really small, but essentially it's just me having like a dozen tabs open of Instagram pages. That's essentially what you want to do right here. I come across an Instagram page; I actually got this guy from an ad, but what you can do to start off is you can just look for popular hashtags or look for the word business coach or look for the word whatever word is is going to be relevant to your niche. So if it's finance, if it's health and fitness trainers, you would search up something like that, or marketing coaches, you can just search up. And once you find one good prospect, now you can do the method that I'm about to show you here.

So as we can see, he has a blue check mark, which means he's verified. This is something that you can just buy—the blue check mark—so it's not really that deep, but it also just shows that you know he takes himself as a professional, and he is paying that whatever it is, $20 a month to get that blue check mark. He has around 20,000 followers, which is pretty good; it's all right; it's not crazy. 20,000 is all right. You want to make sure that the they have at least over like 10,000 or more; you don't want people who are like 2,000 followers because again, they're not going to be able to pay you cuz they're probably not making that much money already. And then as you can see from his bio, it's optimized, so that's why it's in the green box. Everything in the green box is like good; those are things that you're going to want. He has multiple client results and multiple highlights on his page, and then he actually has a good amount of views as well: 22,000, 30,000, 200,000, but he also—and the rest of his page has just kind of all right views, like 500—so my best guess is that some of these followers could have been purchased, and he has a few reels that popped off, but a few that didn't. Overall, I would still say that he's somebody who's worth outreaching to, but just keep that in mind.

CU. When you're going through these Instagram accounts, you have to on your own decide whether people are good enough to outreach to or not. All we're going to do now that we've outreached to him or we followed him—we decide we want to outreach to him, or he's a prospect that we're going to talk to—we're going to want to press this little button right here. So this little button essentially is going to bring up a whole bunch of other Instagram accounts that are suggested for you. These are a whole bunch of other people who are related somehow some way to the person's profile that you're on right now, and this is big because essentially you can just go through and prospect and prospect and prospect and prospect and find person after person after person after person who is a suitable client for you to outreach to. So that's how you do Instagram; it's really really that simple.

Another way you can get clients on Instagram or just find them is once you interact with enough of these accounts—like you follow enough of them, you like their posts, you comment on them—now you're going to get ads; you're literally going to get Instagram to feed you different prospects who are in that exact same niche. Okay. So once you're able to do that, you're essentially able to program Instagram to do the prospecting for you, so you can just scroll through your feed; you see ads, and every time you see an ad, you have to interact with that ad as well, and every time you see things that you don't want to come up on your Instagram—whether it's not related or it's just stupid memes—you can actually click on these three buttons on their account and just click not interested or click don't show this profile again. Then Instagram will get the hint to program your algorithm with only the things that you want. So that's a little hack for you as well.

YouTube prospecting demonstration. We come across a perfect prospect. Now, again, this guy's a real estate guy. All you have to do is search up in the YouTube bar how to make money with real estate. Now the things to take into account when it comes to YouTube is that YouTube views are a lot higher quality than Instagram views. So if someone got 100,000 views on Instagram, but someone is getting consistently 10,000 views on YouTube, the person who's getting 10,000 views on YouTube is probably making more money because YouTube has more viewers that actually buy because people go to YouTube to actually learn things, to do things. So as you can see, he has an optimized bio with a link in it—that's a good thing. He also has a—it's pretty much a video sales letter, but it's like an opening video on his YouTube, so his YouTube is optimized for people to come across it and actually go into his marketing funnel. Then we go down here to the actual link, and as you can see, he has a free training to make money on Airbnb. Now what is that free training? Of course, you go to the page, and it asks you for your name and email. What does that mean? It means he has an email list which he's making money from, and he needs somebody to write emails for that email list.

Okay, my friends, again, this is very very easy stuff, and while you're going through here, like I'm saying, you want to sign up to all these lists as well. So what you want to do, okay, is you want to create a brand new email address, and this is going to be your swipe email address. Okay, you don't want to sign up to a whole bunch of lists with your main email address; trust me, I know from experience, because you're going to get bombarded with emails from all of these guys, and then your inbox was essentially going to be nuked. So what you want to do instead is you want to create a whole brand new email address, and with that email address, sign up to every single one of these lists, so you can see what they're doing; you can see the emails that they're putting out; you can see if the emails can be improved; and then you can outreach to them. So that's what that looks like. And then also you can find their email from the about page on their YouTube, as you can see: Channel details; it's just going to say click to verify or something, but then you can actually see it's info@ whatever the username or whatever the website is right there, the url.com, and then that's it. And then I have another one here for you guys: Charlie Barber. As you can see, optimized stuff right there, and then inside of his links, he says let's scale your agency today, so that's where you can actually book a call with him—new Instagram—and he also has a school community. So as you can see, he has products right there as well. And that's another thing, guys: you want to outreach to people who have products. You can't outreach to people who only have like affiliate links. Okay? So if in their links all they have is hey guys, here's a product; you can get 10% off if you use my code, and that that's all they have to make money, and those are not the people you want to outreach to; you only want to outreach to people who have their own business, who have their own products, whether it be an online info product or their own mentorship type of product, which is what this guy's selling here, as you can see. Anything that says book a call, it's a sales call; essentially, it's a sales call. So once you get on this call, he's going to close you so that he can teach you how to scale your agency from $100,000 a year to a million a year, something like that. And those sorts of offers are again usually like $6,000, $8,000, or like the other example that I showed at the very beginning of this course: $110,000 for dudes who are doing like real estate coaching and business coaching and so on and so forth. I think the highest amount of money that I've seen personally, who I've worked for, is someone who sold $15 to $220,000 packages, and again, it was a a business coaching program.

Now as you can see, as we scroll down here, he has this school community that's called agency start, and as you can see, this one's a paid one; again, mine are all free; this guy decides to do his paid; he has 343 members at $85, so right there he's doing $30,000 a month just from his community here, not to mention a lot of the people who are in this community are actually deciding to book a call with him and go into his high-ticket program, so he's probably making at least $60,000 if not $100,000 per month, but he could be making more again if he was working with you.

Now we're going to be talking about Tik Tok prospecting, and then of course we're going to be talking about how to actually outreach to all of these people and and get them as your client now that we've found them or now that we've decided how to find all of these potential people. So this girl's name is Yda; I'm going to assume that that means Yada maybe, and she has an optimized bio, and she has really good views as well. These people on Tik Tok are going to have tons of really really good views, but usually their backend setup—meaning their programs and their marketing funnel—is really really really weak and can be improved. So we're going to go down here; we can also see that she has a program called the content accelerator: Learn how to 10x your views and scale on Tik Tok by using a foolproof blueprint. As you can see, you open that up, when it says something like this: I'm planning to train 100 people, that is a telltale sign; it is a high-ticket business model, a high-ticket program, meaning again she's going to probably charge you a good five grand or more. And then through Tik Tok, as you can see right here, you can literally see her email; you can also message her on Instagram as well. I highly recommend to actually message people or outreach to them on Instagram or on email, even if you find them on YouTube or even if you find them on Tik Tok; you're going to want to probably will be outreach to them on those two platforms. And also just to note, this is her sales page, and her sales page has copy on it; it looks like it was just written by her, so any one of you guys, of course, if you've written copy long enough and you understand copy, you can actually improve her sales page, and now every person who comes to her Tik Tok and clicks on this link, more of them are going to buy because the sales page is better.

So guys, pro tip: although it may be tempting, don't just prospect in one spot long term. A big mistake I see is people outreaching for months only on Instagram. Okay? So what you're going to want to do is just outreach on one platform for a month and then get that one platform down, and then after that—after probably a few days or weeks—you're going to want to start slowly implementing another prospecting platform because essentially if you double your channels, you're doubling your chances to actually get more clients.

Then here's a bonus method: apollo.io. apollo.io is a Google extension, meaning you can go to the store on your Google Chrome browser and download it, and essentially what it helps you do is it helps you get people's email. So as you can see, this is essentially what it looks like; all you have to do is find their LinkedIn account; once you find their LinkedIn account, you can use apollo.io; it will automatically pop up in the corner, and then you can go and view their email. Now this is super easy to do; I'm not going to give a tutorial about it because the software is going to give you a tutorial when you download it, but if you're running into problems like, okay, I don't know where to find this person's email, then this is a great way to do it as well.

Okay, my people, and now we're going into outreach method. You found your target; you found your prey, but how do we actually go in for the kill? How do we go and get people to get on sales calls with us so that they can potentially give us their money? So first and foremost, we have to understand some principles on how we want to make our potential clients feel, and this is super important. A lot of people go about outreach haphazardly, which means they just go out there and do it. So there's usually two types of people who fail forever when it comes to outreach: One is the type of person who just posts and prays. So they go to five; they go to Upwork; they create their account; they tell everybody they're a copywriter who's super eager to start business, and they set their price super low, thinking that that's going to get them a bunch of clients, well, and then what happens is nothing: crickets; nobody comes to their account, and then they're like, well, that copywriting thing didn't work, so I'm just going to move on. That's the first type of person. The second type of person is the type of person who only focuses on spamming out as much outreach to as many people as possible. So they come up with some sort of weird software trick where they can outreach to 100 people, 300 people per day, and essentially their outreach looks like: Hey, how's it going? I'm a copywriter; I can make you so much more money, and here's where you can go; click to book a call. Nobody is ever going to pay you 2 grand, 3 grand, 4 grand a month for doing that; that is garbage. Okay. In this video, I'm going to show you how to outreach properly. Okay? This is the reason why all my students are literally getting fat Ws every single day, changing their absolute lives. So here's how we actually want to make potential clients feel: Number one, they're the only one I'm talking to; two, you are a consumer of their content; three, you're curious about whether can help them or not, but not over promising; and four, you're using the give-back principle. Those are the main things. Let's get into it.

So number one: the only one I'm talking to. What do I mean by this, and how to actually use it? So this is important because first and foremost, it builds trust. People are more likely to trust someone who has taken the time to understand their specific needs and business. Personalization shows that you care about their unique situation. It also increases engagement; more people are going to want to reply to you when you make it look like they the the only one that you're talking to. Now the best way to do this is to add a lot of personalization. If you are outreaching to tons of people, it's super obvious because their stuff sounds super generic; it would work for anybody; their outreach message to you would work for anyone, and trust me, guys, I'm a business owner myself; I get outreach to on a daily basis, dozens and dozens of times through my Instagram and through my emails. Most people's outreaches are terrible. If you just come across and do the things that I'm showing you here, then it doesn't matter how many people have outreached to that specific prospect; yours is going to be better, and it's going to be a breath of fresh air, just like all the examples that I've already shown you and the examples that I'm about to show you in a moment. Personalized messages are more likely to be read and responded to. When someone feels special and valued, they are more inclined to engage with your message. It also shows your professionalism. I don't want to work with somebody who looks like they're outreaching to hundreds of people because it makes them look desperate. It demonstrates that you are professional and serious about your offer. Mass emails can come off as spammy and unprofessional, whereas personalized messages reflect attention to detail. Next is that creates a connection. Personalization helps establish a connection with the recipient; it shows that you've done your homework and are genuinely interested in working with them. All super important things.

So how do we actually do this? Number one: We have to research the prospect; spend time learning about the company and the person you're trying to contact; look at their website, social media profiles, recent news, or any content that they've published. Next, you want to actually use their name; use their name in your messages; always address the recipient by their name; avoid generic greetings like dear sir/madam or to whom it may concern; reference specifics; mention something specific about their business, such as a recent achievement, a product launch, or a blog post that they wrote; this shows that your message is tailored to them. Okay, all super important things. Another thing that I want to show you: This perfectly encapsulated, guys, about—so this is the inferior way to go about it: lots of little tiny small gifts or small messages to lots and lots and lots of potential clients. So this is what it looks like to have many small gifts, but this is what it looks like to have a few big gifts. Now you're you're giving three big gifts to each and every single one of your perfect prospects, and as you can see, you are going to get way way way more opportunities, and this is also another huge reason why, again, being great at your skills and being able to provide great gifts to your prospects is going to put you ahead of the game cuz a lot of people feel as though it has to do with some sort of...

Secret, but it's really not. The better you are, the better your copy is; the better your understanding of marketing is, the better your outreach will be. And outreach isn't just a numbers game; outreach is a skills game. Okay, there's a reason why I got to the point in my copywriting journey at month 8 to 9 where I could close a client whenever I wanted. I knew that if I didn't have a client, or if one of my clients didn't work out and I had to drop them, that I would be able to get a client in a month because my outreach was just amazing.

And the thing is that I can't just tell you how to make your outreach amazing. I can't just give you a template. Of course, I'm going to give you templates and scripts that you can go off of, because they give you the ideas to use, but you have to create it yourself. You have to burn your own brain calories. You have to understand that you copying someone else, or copy and pasting something, is going to be disadvantageous to you because you're going to be sending out a message that everybody is going to be sending out. So if you're sending out something that your prospect has already seen—let's say you have this, this script, and this prospect has seen the script five times today already—do you think that they're ever going to want to work with you? Even if the script is good, even if it's a banger, but it looks just like everybody else's, boring—nobody's going to want to work with you. So make sure you innovate; make sure you're different; make sure you work on your skills; and make sure you give a lot of value to every single prospect when you outreach to them. And of course, I'm going to show you how.

Next, we want to look like we are a consumer of their content already. This builds credibility because by showing that you're familiar with their content, you demonstrate that you've done your homework and you understand their brand voice. This is huge; this builds credibility and trust, guys. One of the biggest reasons why a lot of businesses are hesitant to bring new copywriters is because a bad copywriter can ruin your messages and ruin your leads. A lot of people are of the thought that, "Why don't I just work for this person for free? And then there, there's no risk to them." So if I go up and offer people, offer my work for free, then that means that they're going to want to work with me because they have zero risk? No, they have tons of risk, even if you work for somebody for free, because if you write them bad copy, it's going to ruin their brand, ruin their reputation, ruin their leads, and actually set them back. It's going to, it could possibly cost them tens, if not hundreds of thousands of dollars if you mess up their copy, because it entirely messes up their whole business.

By showing that you're a consumer of their content, you show that you can match their brand voice; you know what their brand stands for, so they don't have to handhold you; they don't have to babysit you through every single step of the way. It also shows genuine interest; it indicates that you are genuinely interested in their business and not just looking for any client. This makes them feel valued and appreciated. It also enhances the personalization; referencing their content allows for deeper personalization in your outreach, making your message more relevant and engaging. And then finally, it establishes a common ground. Consuming their content helps you find common ground and better tailor your proposal to their needs and goals. It fosters a sense of connection and alignment, meaning you're going to be more able to give them an offer that's actually relevant to them after you're on the sales call.

So how do we actually do it? First and foremost, you want to follow them on social media. I'm going to show you a bunch of examples—like literally the screenshots of me and my students, my one-to-one students closing copywriting clients—like the actual screenshots of us doing it, and you're going to see that it's clear that we follow them and clear that we keep up with their personal brand and that we follow up with them over the long term based on the things that they're doing. And of course, I'm going to show you how to do that, but super, super, super important to follow them on social media and keep up to date with everything that they're doing. So follow their social media profiles and engage with their posts by liking, commenting, and sharing. This shows active interest and engagement.

Next, we want to actually watch their videos. Watch videos they've posted on platforms like YouTube or their website, and mention specific points or segments that stood out to you. I can always tell when people have watched my stuff or not, because here's something really funny: people come to my Instagram—right, my Instagram is like smaller, my Instagram is probably like 40,000 followers at the time of this recording—and people outreach to me on Instagram; they're like, "Hey man, it looks like your brand is really on to something; you could actually hit it big soon," or, "Hey man, maybe I could help you reach seven figures one day." Like, bro, I'm already well in; I've been doing seven figures, bro. I've been having a huge personal brand. The thing is that you just have never seen my YouTube before because you were just outreaching to everybody and you haven't actually done any research on me. And as soon as I feel like someone hasn't done any research on me, they're not actually serious with their offer; I just bounce, or I just don't even reply. This is why people ghost you; this is why you're going to get left on seen so much, is because your outreach looks sloppy and it looks lazy. But when your outreach actually looks intentional, it changes the game, dude. Trust me, it changes the game.

You also need to subscribe to their email newsletter. Subscribing to their email newsletter and refer to specific topics or tips that they've shared; this shows that you're keeping up with their updates. All super, super important. And next, we need to talk about curious but not promising. So just like the rule we talked about in copywriting, the thing with, with being curious with people is that it builds trust, but it also does it in a way that isn't going to make you come off as scammy or like a scammer. So another huge misconception that beginner copywriters have is that, "Oh, if I just promise them that I'm going to save their business, I'm going to 10x the revenue; the bigger the promise, the more they're going to want to work with me." Well, business owners are more skeptical and sophisticated than your average person, so they're going to look at your big promises and they're going to write them off as, "This dude's just talking out of his behind." Okay, that's, that's literally what they're going to think.

So in order to properly offer our value without promising, we have to come from a point of curiosity base. So it looks like this: "Hey man, I made you this, or I came up with some ways that could possibly help with making more money, or could possibly add more revenue to your bottom line, or could possibly decrease your costs for ads and increase your return on your ad spend." Because here's the thing: businesses are much more likely to give you a chance if you come from that angle rather than just coming from the big promises angle, because they get promised stuff every single day. And if you're somebody with no past experience and you're out here promising people that you're going to double their whole revenue, this obviously makes you look like a big fat liar, because that's essentially what you're being. And then also, not to mention, most business owners don't need you to come in and save their business or come in and make them hundreds of thousands of dollars. A lot of them just want to optimize their stuff. If you can just increase their stuff by 10%, make a small bump in whatever they're doing, or just help them—that's basically they need. Like I've showed you before, I've literally helped clients make tens of thousands of dollars per sale, so I get them a couple more sales here and there; that's basically it. It's really not that deep. Okay, that's the main thing that I want you guys to take away from that.

It also encourages dialogue. When you're like this, okay, so by asking questions and expressing your curiosity, you invite the prospect to share more about their business and challenges. This can lead to a more meaningful perspective and conversation. It's also not advantageous to you to start making all these promises when you don't know what they want yet. So if you're promising like more sales, maybe they're not looking for more sales; maybe the more specific thing is they're looking for more return on their ad spend, or maybe they're looking for more email signups. You have to know what they're looking for first before you can really know what to focus on when you're talking about promises or benefits to your offer. It also reduces pressure; reduces sales pressure. Okay, the prospect often resists hard-sell tactics, and this is super huge. The people that you're going to be outreaching to, they are salesmen themselves; they're marketers and they're salesmen. They know when they're being sold to; they know the tactics you're using. You might think that you're slick because you just learned the stuff yesterday, but dude, they've been doing this for years; they've been doing this for years longer than I have, for decades. Okay, so don't use any of these weird sales tactics on them, cuz they're going to see right through them.

It also shows professionalism because a thoughtful, inquisitive approach demonstrates your professionalism and thoroughness. It shows that you're not just sending mass emails but genuinely interested in finding a mutual fit. This is, bro, mutual fit is the biggest thing as well. We're going to talk about this more when I talk about what to actually say when you get on the sales call, but the angle you want to go for always is, "I want to see if we'd be a good fit to work for together in the future." That's it. I want to work on a small project to see if we'd be a good fit, because you are qualifying them just as much as they are qualifying you.

So here's how to do it: before reaching out, gather as much information as possible about the prospect's business, challenges, and goals. This will help you ask relevant and insightful questions. Next, you want to ask open-ended questions. Frame your outreach with questions that encourage the prospect to share their experience and needs. Open-ended questions are more engaging and can also reveal valuable information. And then, of course, we want to actually express genuine interest in what they're doing as well. Show that you're genuinely interested in their business and how you might be able to help. This can be done through thoughtful comments and specific observations about their business. So for example, "Hey, I see you're running this promotion right now, and I got this email sequence; do you think that if we improve the email sequence that we can make more sales on the back end?" And if they say, "Yeah, I think that we could do that," then you can just send them over some emails for free. Then they get the emails; they're like, "Wow, these are awesome; we got to have you on the team." Obviously, it might not go like that word for word, but this is the concept that we're going to be providing here. Okay, this is the, the give-back principle, which we're going to be learning more about as we go on. But by providing value upfront and doing this whole system that I'm showing you here, this is how we're going to separate ourselves from everybody, because nobody is doing this, nobody wants to do this, and nobody is actually good at doing this, because it shows your skill before you actually get the client. Okay, so again, it's a skill-based game; it's literally you versus you. This is why I love copywriting so much, because it doesn't depend on some stupid algorithm, right? I don't want to depend on some TikTok algorithm to make, make money, to make sales. I don't want to depend on some YouTube algorithm; I also don't want to depend on some product, some other product with dropshipping, or some day-trading stuff, some crypto stuff that's just going to go up and down. Copywriting is literally you versus you; that's why I love it. And it also helps you avoid big promises. So, and you're going to want to avoid big promises. Instead of making a grandiose promise, focus on how you can potentially solve specific problems to improve their business. This approach is more believable and credible.

Now we need to talk about the give-back principle, or the thank-you economy. We live in a thank-you economy; people don't buy unless you give first. Okay, so this is a huge reason as to why a lot of the biggest businesses you see, they give out tons of free value, kind of like I'm doing right now. I'm going to talk about that a little bit more as we go on. So here's how it works: okay, it builds trust and goodwill. Offering something valuable for free helps establish trust and goodwill; it shows potential clients that you're genuinely interested in helping them and not just in making a sale. Super important. It also demonstrates expertise; providing free and valuable content or services showcases your expertise and gives the clients a taste of what you can offer. This can be more persuasive than a pitch or advertisement; it's always more persuasive than a pitch or an advertisement. It also creates a sense of obligation. This is huge; okay, this is the, I call this the feeling of reciprocity. Whenever you do something good for somebody, they want to do something good for you back, all the time. So according to a psychological princip, principle of reciprocity, people feel compelled to return favors. When you give someone something valuable for free, they are more likely to feel obligated to give you a chance in return. It also makes you stand out from the competition and also shows that you're very, very hungry. Many businesses focus solely on selling; by giving first, you differentiate yourself and create a positive impression that can set you apart from your competitors. Remember, we talked about saturation and how it feels like you're up against so many people who are just level with you, but really it's not like that at all. The reason why I could get a client at any time, literally any time I wanted to, is because all I had to do is make someone some banger emails or some other banger value that I'm going to show you guys how to do, give it to them, and they're going to want to work with me. And not just like a free trial, or not just like a small project; like they're going to be like, "All right, right off rip, let's start with three grand." That's basically all the clients that I've worked with before. I very rarely worked with a client where I just, like, I did a free trial for a little while, or I did like a $1,500 project and then started getting paid two grand, three grand. The clients that actually paid me the retainers, the $3,000 a month off the, out of the gate, that, that's what they paid me out of the gate because my value that I provided upfront was already doing the talking for me; that was already my free trial period; that already built the trust that I needed to make that money with them. So, and those are my personal examples of the give-back principle, but there are also others. So this free channel that you're watching right now, I uploaded free 4-hour copywriting courses, free 2-hour copywriting courses, and also free courses on every single small detail that has to do with copywriting, sales funnels, outreach, AI copywriting; I mean, literally the list goes on. This is a huge discography of just nothing but free courses, and literally nobody is putting out as much free content as me, which is why the YouTube channel is blowing up, the business is blowing up, and it also is just huge in every other single way. So again, you're going to want to give out free value. This is my personal philosophy; I believe that you should give out everything for free, even your best stuff for free, and just sell the implementation; that's basically it. But of course, how do we actually do this? What are the steps?

First and foremost, we offer free valuable content. Share insights, tips, or content in the form of sample emails, video audits, or Loom, which we're going to be talking about, or sales pages; example sales pages. And then you follow up with more value. See, the thing with follow-up—again, you're going to have to keep messaging these people, and messaging them, messaging them—is that nobody can get mad at you for following up with more free value; it just doesn't happen. So after the initial free offering, follow up with additional resources or advice from a different angle. This much value helps build relationships and keeps you top of mind. We're going to talk more about top of mind and follow-up as we go on, but that's where it is right there.

So now I want to touch on the universal outreach structure. What is going on, everybody? It is your boy Tyson 4D and the 4D Kitty here, coming back at you with a new free mega-course installment. So you already know what we came to do. So without any further ado, let's get right to it. So as you can see, we're talking about the universal outreach structure, and it essentially goes like this: we start with the opener, we go to the offer, the value, and then we give the value, and then we pitch the call. Okay, simple enough. So first, we're going to start about talking with the openers. So openers are the first point of contact you have with the potential client, and they set the tone for the entire interaction. So they are critical because they determine whether the recipient will continue reading or simply dismiss your message. Here's an in-depth look at why openers are important, how they work, and the examples of effective openers. And openers slightly vary depending on the outreach method. So for example, when you're doing openers through Instagram, you send, essentially, just want to get the reply; you don't want to pitch anything. But when it comes to email, you're going to want to have an opener and an offer of value in the very first email, both of them usually. This is essentially because DM is more of a back-and-forth, back-and-forth, whereas email is more of like, you don't send emails back and forth over and over with people. As soon as you just send an email and then a couple hours later they get back to you with another email, and then you just go right to the call; it's a lot shorter of a conversation. So here's how openers actually work. So number one, we want to be attention-grabbing, as attention-grabbing as possible. And the biggest thing that's going to be attention-grabbing is it's going to be different. Okay, it has to be different; different, different, different, different. This is the biggest thing you're going to hear me say when it comes to outreach is that your outreach has to be different and better. If your outreach is different and better, that's essentially all that you need. So openers should immediately grab attention. This can be achieved through curiosity, a bold statement, or a question that piques their interest. Next is relevance; the opener should be relevant to the prospect; it should show that you've done your homework and understand their needs or interests. It needs to be relevant; it needs to be personalized; it also needs to be brief. Keep it short and to the point; long-winded openers can overwhelm the reader and cause them to lose interest. The worst thing that I see people do is make these huge, huge emails or huge, huge, huge DMs as the first message that they send people; they're not even going to get read. So people's inboxes are already full; your inbox is probably already full. I have literally like over 5,000 unread emails in my email inbox, and that's how theirs are too. So you want to be as concise as possible; that's super huge. So the perfect opener formula, I call it the PDCW, and it's a way you can use to craft perfect openers every single time. And this is not outreach method specific, but we're going to get outreach method specific as we go on. So number one is personalize: instead of "To whom am I concerned," use their first name. Instead of saying "your product," say the name of their product. Etc. Again, make sure that you look like you did your research; you look like you actually know them. Remember the feelings that we're trying to give them when we're outreaching to them. Next is detailed: add in a specific detail that will make them feel like you're a longtime consumer of their content. "Hey, I know you're probably busy training your dog Spot right now." This is one example that I use, where people have used it on me, where they're like, "Yo Tyson, I know..."

You're probably busy driving your Corvette right now, or I know you're probably busy crafting that free Mega course that you said you were doing on your story. These are things that show that they've actually looked into my brand and they know it. Or you can say something like, "Hey man, I've been watching you ever since," and then go back to one of their old videos—actually watch it, legitimately watch it—and just say, "You know, I've been watching you for a long time."

Another thing that I always love to do is when I'm creating a video or talking to them on a video, like it's a video intro DM or a Loom video (which you guys are going to learn a lot about more as we go on), I like to show my inbox. And it is proof that I've been following them for a long time. So if I show my inbox and it shows that I've been following them since like 2022, then that's proof. I don't have to say, "Yo man, I've been a long-time watcher." I can say, "Hey man, I've been subscribed to your email list for the last 2 years," and this—these are some things that I've noticed—right there it tells them that I'm not new to this. Like, like right there, I can't fake it; their actual emails are in my inbox from that long ago. So I'm a long-time viewer, long-time watcher, and I'm proving it.

Next is that you have to come up as curious. So add some intrigue and—and—you're outreaching and avoid making the prospect feel like they know what you're going to say already. So you wouldn't say, "Hey, I have a way that I can fix your headline on your sales page that will make you more sales." You essentially want to say, "Hey, I have a few tweaks to your funnel that could potentially increase profits." Now it's a little bit more vague, the second way that I said it, but that's what you want. You want it a little bit more vague. You don't want it super, super detailed of—of—what you're going to do and what you're going to show them and what the offer and the value is going to be, because essentially that is just going to make them feel like they already know what you're going to do. Where we want to have some curiosity in it, the thought we want them to have is, "Hm, I wonder what this guy's talking about. Sure, I—I'll be open to seeing what he has to say."

Next is to be witty, and this one's huge. Being witty adds a human element to your openers, making it clear that you're not using software or an AI bot—super, super important. Because a lot of people do the whole thing where they're like, "Oh man, I send a thousand outreaches a day," but they're all dookie outreaches. They're not personalized, they're not good, they're all trash. And it's basically like, "Hey, I'm a copywriter; if you need copywriting services, DM me back." Terrible, dude, terrible. If you—bro, if any of you guys ever do that, I'm telling you that's going to get you 0000000000 results, ever, ever, ever, ever, ever, ever.

And the next section is to offer value after we've made the opener and they have replied. So the reason we usually want to offer value instead of just giving it right off the bat is because we don't want to spend unnecessary time creating value for someone who won't even end up consuming it. So the reason why we don't just send out, you know, free emails or free sales pages or free Loom videos or anything like this is because what if they don't even check their DMs? What if someone on their team checks their DMs? What if they literally just never check their DMs and you just create all this value for literally nothing? We don't want to do that. So we want to make sure that they're at least home first, meaning they—they check their stuff. There are many ways to offer value, but it's important to talk about the things your potential clients are actually care about in order to get them interested in the value that you're offering them. Okay, and of course, I'll show you how to do that as we go on.

So to give value, there's many different types of upfront value that you can give, which we'll go into, and I'll show you—actually give you templates on how to do all that—absolutely fire. But as we go on, possibly the biggest factor in whether you'll get clients or not comes down to this. This is another reason why perfecting your copywriting and marketing skills will always pay off in the long term. In the following sections in the free Mega course, I'll be revealing how to create free value that's efficient, high-quality, and attractive to clients. Okay, giving value—or the value that you give—is literally going to be the biggest determining factor of whether you get on these sales calls and start making money or not. It really comes down to this, and this is another reason why, bro, copywriting is really all about skills. If you have terrible skills, it doesn't matter how much you outreach, because your terrible skills are going to come through in the value that you give. If you're not great at copywriting and you say, "Hey man, I'm going to write you some copy for free," and you send it over to them, what's going to happen, dude? They're going to be like, "Nah, this copy isn't very good," and they're going to ghost you after you send your free value, which happens very often, and a lot of the times it just tells you your free value wasn't that good, my friend.

So after we give the free value and they love it—because we've watched the whole free course, we've studied it, and we completed all the action steps—so our copywriting is better than—than average—now we want to pitch the call. Once you've submitted your awesome value to the potential client, it's time to pitch the call. This is where people can get caught up and lose the lead because they're not ready for the next step, but this is why follow-up is so important. So often times people will look at your value, they'll say, "Yeah, okay, it's great," and then you'll say, "Okay, let's hop on a call," and then a lot of the times here is where they might ghost as well. There's a few points in here where they might ghost. We're going to talk about what to do in each situation and how to follow up with them, but uh, this is a big one, and a lot of people actually lose leads here. I'm going to show you how to not lose the lead when you're literally like 5 yards from—from—the touchdown.

So the first outreach method that we're going to be going into today is called the 72-hour Outreach method or the network Outreach method. And the reason why it's called the 72-hour outreach method is because, as it sounds, you can get a client literally in the next 72 hours from doing this. Now I suggest again that you watch everything first and then come back and do the steps, but this is going to be your first step as far as outreach goes. And yes, after you've literally written your first piece of copy, you should start outreaching. You—you should start trying to get clients because copywriting is literally learn while you earn. Okay, so if you have one client, even if it's a small guy and you're writing like eight emails for whatever, dude, like a hundred bucks—obviously that's not the rate that we want—but dude, don't let money get in the way of opportunity. Now you're actually working for a client; now you can say you're a professional copywriter, and it's huge, not only for your social proof and your credibility but also for yourself, your self-confidence. Dude, like a lot of people are going to have imposter syndrome; they're going to think, "Well, why should people pay me when there's people out there who have been doing this for 5 years?" We are going to combat that by literally just getting our first client right away. And here is some people who actually did it and got their clients in literally 72 hours:

"I learned copywriting from Tyson. It took about 1 to 2 months, then I watched the 72 hours on how to get your first client video. I reveal the method. I did everything that Tyson said in the video. On the first day, I got my first client and made 100 bucks. Thanks Tyson."

"Now I have a client, no problem, bro. It was really that easy. Proof is right there."

Another guy: "Just watched the get your first client in 72 hours video from Tyson and got my first client. Let the timer tell the rest. Took him 11 hours, bro—not even 12—11 hours, 36 minutes."

Okay, again: "Fearless, yo Tyson, I used your outreach technique, and the fourth outreach ever was a success—literally my fourth outreach ever. Today I'll ask him about the things he's missing and go on from there."

So fourth outreach with a client. His next guy: "$262 started two weeks ago." Okay, just two weeks. I know that's not 72 hours, but uh, you're at the point, you know, you can—you can start making actual life-changing money in a few weeks, a month—that's all it takes with copywriting. You just have to apply yourself.

Here's another thing, dude: "Closed mouths don't get fed." If you're sitting there writing copy and writing copy and writing copy and you're not outreaching, you're not looking for opportunities, how do you expect to make money? Doesn't really make any sense to me. I don't know. I literally don't know.

"Hero says: Closed my first deal on my second day of outreach. Understand I might have been lucky to an extent; however, if this doesn't prove speed, I don't know what does. After going back and forth last night, I managed to book a sales call for today. 30 minutes later, I had $300 for four emails—that's almost $100 per email, my friend. He didn't mention sending half first. I didn't appear interested in the money either. He just said he likes my integrity and is confident in my abilities. Some advice is to study all areas of human psychology while you're not doing actual copy. That's what allowed me to lead people into what they think are independent thoughts and give them solutions on the spot."

Another thing: "Be relentless with your outreach. Why put the phone down if you don't even have a reply yet? There's so much money out there, you just have to get it quicker than everyone else. Your win is coming. You can quit today and prevent it, or you can stick around and find out what this base has to offer you."

Special thanks to Tyson and Zenos for making this amazing community. The value in here is easy to find and absolutely endless. Win speech, and I completely agree, bro. Two days, $300.

Now that you know that—yes, again, this is one of the top questions people's minds—yes, it works. Yes, I have proof; it's right here. So let's hop right into it. On your second watch—not your first one—on your second rewatch, set your timers for lit 72 hours and let's begin. Start after you finish the video and comment "72" if you accept the challenge. And then after your timer is up, 72 hours later, come back to this video and let us know the results. Not everybody's going to get clients this way, but this is like the low-hanging fruit; this is the easiest way.

Step Zero: Throw your preconceived notions aside. So here's the thing: there's two main things everybody has to get over. This actually does work. You know this works; I just showed you, it will work, and I proved you it will work. The second thing is: this can work for me. It can work for you. The people who actually make money with this method are the ones who think initially, "You know what, this isn't going to work for me," and then they go ahead and make the money.

So Step One: Write down everyone you know who owns a business or knows someone who owns a business. Let's say you know Joe, and then Joe has a friend named Bob. You don't know Bob very well, but you're going to hit up Joe and say, "Hey man, I know that Bob has a company. Do you think you could, you know, tell him that you know me and—you know—let him know who I am?" And then ask him a question for me. They'll say, "Yeah, sure, what's the question?" And the question is simple. Okay, so you're going to write down everybody that you know. You're going to actually spend time doing this, like 30 minutes. And after you've done—you're done writing it down—sit there and think, because there's—it's that one—that one person who's at the back of your mind who you—you've completely neglected, but you actually do know.

Step Two is to message each person with a non-direct pitch. This is something that is super, super, super simple. It literally has to be something like, "Hey, I'm starting this online digital marketing thing, and I'm looking for my first case studies. Do you happen to know anybody who would be interested in some free work or a small discovery project to test out my skills?" That's it. Now here's the thing, here's the notice: Number One, you're not pitching them directly. "Hey man, can I work for you? Hey man, do you need a copywriter right now?" Those are not things you want to do because, again, that sacrifices the relationship, okay, and you don't want to do that. By asking if they know anyone, you're indirectly asking them—that's essentially it. You go to these people and ask them if they know anybody who'd be interested in your digital marketing services, and that's it.

"Sounds too simple, Tyson. I don't know anybody. I don't know any business people. I'm not sure, dude." Step Zero, okay? Complete Step Zero, throw the preconceived notions aside, and actually do this stuff, cuz I'm telling you, man, it will make a difference in your life.

Step Three is to profit. It's that simple. Come up with some way—like people ask me this all the time—"What should I pitch them? What should I pitch them?" Pitch them what they need. Ask them; they have the answers that you're looking for. And—um—a lot of people want a scripted out—like they're going to say this, you're going to say this, they're going to say this, you're going to say—but it doesn't work like that. It doesn't work like that. It's like—it's like chess. If you're playing chess, principles are so much more effective than trying to memorize every move that people are going to do. Like, dude, you're not a superhuman computer; it doesn't work like that. Cuz here's the thing: you're going to study a conversation, and then you're going to come to the part where they should say yes, and they say no, and then you're going to be like, "Well, I didn't study; I—I don't know what to say now," and you're going to be lost. So just go into it; you don't need to know every single thing, every single word. And people ask me this question all the time, and although this is a little bit off-topic, everybody should know this as well: "Tyson, what do I do after I close the sale?" Do what you agreed upon. Do what you actually said that you would do. Some of these questions, I'm not really sure—I mean, I guess I understand because people are just trying something new and they have questions about everything, but um, yeah, understand that you're going to go through it and you're going to feel confused the whole way through. This is normal. Okay.

So first method is the Instagram value offer method. Now as a quick disclaimer, if you watch any of my other videos before, we don't teach or promote bait and Riz or bait and switch much anymore because it doesn't really offer any value upfront. A lot of people are already doing it, and uh, it doesn't really work that well. It did work well for me—like this is literally how I got a lot of my clients—but it's not going to be your best bet. So moving on. So Number One is a story reply method or a compliment method. Those are the two openers that we're going to talk about today. The story reply method, as it sounds, reply to their Instagram story with a genuine statement or question that intrigues them to reply—super, super simple. Like, don't overthink these steps; just ask them a question about whatever is on their story. Next is the compliment method: send them a genuine compliment—or observation statement—about something on their page that they can easily reply to. And that's it. I don't know how much simpler I can put it, but that's—that's literally it. Okay, so with the compliment, for example, the worst thing you can do is be generic, and I see people say—like I don't want to say dumbest, but they're just beginners—be really, really beginner openers. So they'll—they'll message somebody and they say, "Hey man, I really like the color of your website—super cool, super cool." It's like, bro, the color of their website? They probably didn't even pick the color of their website, and they probably don't even know what the color of their website is; they made it a long time ago. Like, make the compliment something about their actual business, a video that they created a while ago, something like that. Okay, make it genuine. Pro tip: okay, so make sure that you get them to reply to you so that they will put you in their main inbox and get notified when you message them. So in Instagram, there's two—technically three—inboxes: there's the request tab, there's a primary tab, and then there's a general tab. Now when you're in the request tab, they're not going to get notified, and they're not going to really see your messages unless they go over to requests. That's where you're going to be first; you're going to message them first, and you're going to be in their request tab. Once they reply to you, you'll be either in their primary tab or their general tab. If you're in their general tab, they're not going to get notified when you outreach to them, but you're still going to be in their inbox. And if you go to their primary tab now, they're actually going to get notified when you message them. Those are the differences. So the main goal here is for your opener to get you into the primary or the general tab. Okay, this is all super important. So you want them to reply; you want them to give you some sort of, you know, reply back so that they can put you in that main inbox.

Next is that you're going to want to use your first words as a subject line. This is part of the reason why learning copywriting skills again is so important, and make it intriguing for them to open. So as I go through here, I have some quote-unquote subject lines. So let's look at the first one: "Four messages." So if you send them multiple messages, all you're going to see is this message, and I'll tell you firsthand, these are the least likely messages for me to open because like, I don't know what it is, and if I open it and if they're—I—I just—I'm just not sure. It could be them spamming me with a—a bunch of stuff, and I'm probably not going to open it. Then there's the second one: "Yo Tyson, can you just let me know something?" Okay, so this one is not really that intriguing; probably not going to open it again because, again, the subject line makes him sound like he's asking for value or he's—he—he wants to get value from me. And of course, there's nothing wrong with that; I appreciate everyone who follows me who DMs me, but it is statistically and physically impossible for me to actually reply to everybody, so that's kind of just is what it is. And then the next one: "View photo." Now this one is more on the intriguing side. When I—like—I—I could press this button right here on the right, and I'm quite intrigued on what photo he sent me. So this one I'm probably going to open. Next: "Hi Tyson, I know you're busy building…" Okay, so what I would do in the opener is cut the "Hi Tyson," cut the name, cuz you're taking up valuable space right there. And "I know you're busy building"—he's probably saying like building your copywriting empire or something, right? That's a pre-made opener that I've used before in the past, but essentially how it goes is: "I know you're busy," or "I know you're probably busy doing the whatever thing that they do," and you want to make it something more about their personal life. So if you see a fitness trainer and you see that they have like a common saying, right, let's say they say "leg press over squats," like, "Hey man, I know you're probably busy completely neglecting squats and putting all your time into leg press since it's the better exercise, but I wanted to XYZ. I wanted to show you something. I wanted to show you something with your sales page. I wanted to show you how you can make some more sales." Those are…

Some examples don't use those for Batim, but you get the point. And this is a story reply. A lot of the times, I'm more likely to answer story replies, or at least open them up, because I'm interested to see what people are saying, how people are responding to the story. But remember, if you send a story reply and then send them another message, it's going to look like this, and people aren't going to want to open it. Hopefully, that gets the gears turning behind what you want your openers to look like and how you want the first line to look like. That's a pro tip that I've actually never revealed on YouTube before. So, step 1.5 is to marinate. This is the easiest step because it entails literally doing nothing. Complimenting someone and then pitching them in the same sentence is behavior that feels… let your opener get replied to and then only pitch the person again in a couple of days later.

Now, step number two is to offer value. Offer some sort of value while coming from a standpoint of, "I'm curious if this is something that could work for you," rather than, "This is going to make you tons of money." Remember, guys, you want to come off as curious and not promising. Promising is disgusting; it's revolting, and it's not going to work on business owners because business owners are more sophisticated and more skeptical than anybody else in the world, cuz they get hit up all the time. They see a whole bunch of stuff that's completely not right, and uh, yeah, that's basically it. We're going to cover free value creation in depth, but all you need to remember is a couple of things when offering value. Number one is to be intriguing. Number two is to make your offer easy to accept. Meaning, "Hey man, I have this thing I could offer you. Can you let me know what your open rate was on your last four emails?" It's like, dude, no, they're not going to do that. If you're offering value, it's to say, "Hey, I made you this thing. If you're down to check it out, see if it would be worth your time, just say yeah, and I'll send it over." Boom, that's basically it. And then next is to make, make your offer easy to consume. Make your offer that you give them easy to consume. Meaning, if you send them a Loom video, you don't want to make a video for them that's like 10 to 20 to 30 minutes long, super boring; they're not going to watch it; they're going to dip about halfway through. So, pro tip: if you make the offer sound like something that's already been created, you're going to get more people saying yes. So it would sound something like this: "I had spare time today, so I recorded a Loom video showing you how to XYZ, whatever the offer is. Let me know if you'd like me to send it over." That's basically it. So again, I'm also going to be showing you guys like examples of not only myself but also my students closing clients in the DMs and what that looks like and what the conversation was like.

Step number three is to simply give value. This is where you give the value to your prospect after they've confirmed they're willing to view it. Your value needs to be high quality yet efficient to create and easy to consume. Okay, so value creation will be coming up, but there's some things to know here. So, high quality—it has to be very, very high-quality value. The higher quality the value, the better chances you get of actually getting that client, cuz nobody else is doing this, and if they do give value, it's garbage, it's dookie balls, and the prospect is going to look at it, be revolted, and they're going to dip. And efficient to create—we don't want to spend unnecessary time on each piece of value that we send out, so it has to be high quality yet efficient. So we don't want to spend all day; we want speed. And also easy to consume, so it can't be too long, it can't be too much. So essentially, it comes down to not how much value you give them, how many minutes of value, but it's more of how much value per minute. So if you give them tons of value in like 5 minutes, is way better than giving them like 30 minutes of just alright value per minute. So, so, so, so, so much better. And next is to pitch the call either in the value itself, so maybe you make a video; at the end of the video, say, "Hey, let's hop on a call," or as you're sending the value, pitch the prospect on getting a call after they've replied to you, and you can discuss if your value could work for them or if there are any other ways that you could add to what they're doing. Again, this will come from a standpoint of curiosity and not promising.

And next is cold email outreach. So essentially, I'm going to go through all of the outreach methods we're going to be talking about in today's video. I'm going to touch on them, tell you a little bit about how to do them, why they work, how to structure them, and then I'm going to give you examples, templates, and things to provide you with stuff that you can actually use. So step number one is to scrape email addresses. In order to email your prospects, you'll need the email address that goes directly to them. Okay, not to any other team or not to just a general business, but to them, as covered in the prospecting section. Their email can be found through Instagram, YouTube, or LinkedIn using the apollo.io, a Google Chrome extension. Pro tip here: ensure you're using an email address to actually outreach to people that is quote-unquote warmed up and has good deliverability, otherwise your outreach emails will be landing in spam. So what this means, you're going to want to use, ideally, the email that you've been using for the last couple of years to actually do your real email, talking to people. What you don't want to do is create a brand new email and then send like 20 emails per day, because what that's going to do is put you in people's spam folders, and they're not going to see your email. So hopefully, your email address isn't like NoobDestroyer69420, hopefully. Okay, let's count your lucky stars here. But if you do have one that's actually passable in a business environment, then I, I implore you to use that one. If you do have to use a brand new email account because your email address just doesn't cut it, I recommend looking into ways to warm up that email and increase the email deliverability over a long period of time so that you don't end up in their spam folder.

Step number two is to send an email opener and offer value in the same email as well. Okay, so like I said, email is a little bit more compact, so you want to send the opener and the value offer in the same email. When crafting an initial email, it's important to be as personal as possible while making the email look important from the outside and being witty, SLP, personable on the inside. At the end of your email, always give a strong value offer that's easy to say yes to. Okay, so kind of like we talked about in Instagram. Step 2.5 is to deploy a follow-up sequence if the initial email doesn't get replied to. As you will soon learn in the follow-up section, follow-up is one of the most important parts of outreach that most people end up neglecting. Following up from different angles over time is by far the best way to show business owners that you have hustle and are worth giving a chance to. Follow-up is literally almost just as if not more important than just outreach, and it's part of the reason why a lot of people are going to say, "Oh, well, I tried outreach, or I tried to, uh, outreach to people, and it didn't work." It's like, dude, your follow-up is not dialed in; nothing you're doing is dialed in. So don't think that you can just go here and think like the thoughts in your mind shouldn't be, "Well, how do I get away with not doing this step? How do I get away with not doing this step?" Cuz that's what most people think. They go out there and try it; it doesn't work for them because they're not completing the steps; they didn't finish the whole free course; they didn't actually do any of the action steps. So what happens is they learn big and pieces of information; they go out there with what they have; they give some half effort, and then nothing ends up happening. So I don't want that to be you. So again, put in the work and actually have the discipline to follow through. Step number three is to give the value and pitch the call. Once your prospect emails you back saying they love your work, send your link to book a call. Super simple.

And then next is the video intro DM method. This is one that literally worked for me like a charm back in the day, how I got all of my high, high-paying clients. So step number one is to send an opener on Instagram, as stated in the Instagram openers. Okay, nothing new here. Step number two. Okay, instead of just texting them saying that you want to give them value, you send a video introducing yourself, pitching value or a call. Okay, so there's a few things to note here. Okay, so you have a few options, quite a lot of options. So option number one is to send them a video. Option number two is to send them a voice note. Okay, you, it doesn't have to be a video; it can also be a voice note. For whatever reason, if you don't like showing your face or something, you can also just send them a voice note. It's not going to be as effective as a video, mind you, but it will still and can still be effective. So you're going to send them some sort of video or voice note, and in the video or voice note, you essentially just introduce who you are, you talk about what you do, and you talk about how you can help them, and then you either pitch them the call or you pitch them the value. Okay, so you can say, "If this is something you're interested in, you can DM me back; we can talk about it, and we can hop on a call and talk about if this could work for your business." Option two is you say, "I created a longer-form Loom video, or I created a sample sales page, or I created an email sequence sample that I could send to you. Just let me know, give me the word, and it'll be in your inbox in a few minutes. Peace." As that's basically it. Look presentable and be articulate. This, this is super important because the reason why this works so well and why it's going to set you apart from everybody else is because you are not just texting them. Everybody else just wants to text; they want to hide behind their phone; they don't want to actually get out there and do it. But you showing that you're articulate shows that you're competent, and people want to work with people who have a strong grasp of the English language and sound like they, they're competent and sound like they're articulate because this is going to boost your social proof and your perceived authority. Next, you want to send them, prospect a video of you explaining how you can help them. Very simple. I'm going to go over some examples as you'll see shortly, but dude, don't overthink this step. The script that I use is super, super, super simple; it's extremely simple; it's so simple that it feels like it won't actually work, but it actually does. Next, step number three is we want to give the value or pitch the call at the end of the 60-second video. Pitch them some free value or a call; talk about how you can help them. Again, examples coming up, but simple.

And then another one, we have the Loom outreach method. Okay, I call this an outreach method, but essentially, it's just a method of giving value, a value-giving method. So step number one is to go through your prospect's funnel, meaning all the steps of their funnel to get you to buy, all their marketing, looking for things that you can improve. So things like sales pages or sales page copy or things like email sequences and email copy. Step number two is to record and send your Loom video as value and then pitch the call. Record a Loom video that's less than 4 minutes and cover some things that can help them in their marketing. Okay, so that was the overview of what outreach looks like. Now I'm going to talk about value offers, okay, things that you can offer them, what that will look like. So number one, we have a free email sequence. So this usually looks like a three-email sequence that you wrote for them that showcases your copywriting ability and your ability to mimic their voice. One of the biggest objections that people are going to have is, "Well, I don't know if you can actually sound like me," okay, cuz if you send out emails but it doesn't sound like them, they're going to hate it; they're not going to want to use them. But if you create really, really good, actually good emails and that they like, then you know, why wouldn't they just use that for their list? Why wouldn't they just use that? And now you're going to be their copywriter in the future once they love your writing. Super simple. Next is a free sales page example. So a Word document that represents what it would look like if you wrote the copy for their sales page. Examples coming up. And then next is a Loom video funnel audit. So creating effective Loom video audits comes down to these three things: providing an alternative to them, so giving them value—a lot of these can also be combined. So sometimes I'll even write them a free sales page and then create a Loom showing them what their sales page used to look like and the sales page that I've written for them. Number two is giving proof behind your claims. That's super important. I'm going to show you guys how to do that. This is a huge problem and a huge issue that I see people do is they say, "It would be better if you did this; it would be better that you did this," but yes, tell them why and show them why in your actual Loom video. This is super important. Again, methods coming up. Next is to be articulate and showcasing your competency and hunger. Super important, bro, super important. I tell everybody, especially my private students that are one-to-one, bro, just take a month and do like 20 Loom videos in the month, like your, your goal should be to do as many Loom videos as you can because it's going to help you in so many different ways. It's going to help you on sales calls because you're becoming more articulate on camera; it's going to help you in your camera presence; it's going to help you in your confidence; it's also going to help you in just your copywriting in general and your marketing. It's going to help you actually know how to provide value and provide an alternative and give people stuff that's actually valuable, and you might get a client out of it; you might get a client out of it. So just record the, the Loom videos, and people usually stall on this step. It's very, very unlikely that a lot of people are going to do this. Remember, only about 1% of people are actually going to finish the video, let alone start outreaching, let alone actually do a Loom video. So this is where you're going to be essentially one of one; nobody else is going to want to do this. These are the only outreach methods that you need. Don't overcomplicate. Okay, look, you're going to do these outreach methods, and chances are, because it's the first time you've done them, it's going to feel clunky; they're not going to work; they're not going to quote-unquote work; you might not get a client right away, and you're going to be like, "Hm, these aren't working for me; I'm going to look for another copywriting client outreach method." Dude, the fact of the matter is these are the only outreach methods you need. Sure, there are other things out there, but bro, if you know these ones work and you know that the all the 4D copywriters are, are making tons of money, you can go out and look for them; you can go out and look for the secret outreach method. But I'm warning you, you're not going to find it. There is no secret, super secret outreach method that works every time; it's going to just land clients in your… it's not about that. Like I've already showed you, it really does have to come down to how great your value is. Imagine writing some insane email copy and sending that out for free to clients or creating an awesome video where you look great, you're presentable, you're articulate, you look like a professional, and you're also giving them tons and tons and tons of value. Imagine doing that over and over and over again; it would literally be impossible for you not to get a client. But the only problem is your skill isn't there yet. So build the skill of copywriting and the skill of outreach at the same time, and then eventually, give it a couple of weeks, weeks, maybe even a couple of months, and bro, you're going to be laughing to the bank, dude. That's literally all it takes. If you're watching this right now and you want to change your life, like 2K a month, 3K a month, 4K a month is usually all people need to actually change their lives; that's what you need to… whatever it is, quit college or show the people in your life that it actually works, that you're not just wasting your time, but you're really making money with this, or even quit your 9-to-5 job.

So all I have to say: do not overcomplicate this. Warning: beware of beginner brain. I think this is kind of like the, the rant I just went on. Okay, so yeah, don't ask these questions cuz when you ask these questions to like the Discord or just like in general, it makes you look like a newbie. So saying things like, "Any tips," "Hey guys, I'm 1 month in, any tips," or "Hey man, I'm about to start this copywriting thing, any tips." My friend, I just recorded whatever it is, 7, 8, 9, 10 hours of copywriting sauce for you; those are my tips. You don't need any more tips; I just gave you all of my tips, my friend. Next, "What's the best outreach method?" This is, this is crazy. The best outreach method is just the one that you stick to; like, just, just pick one, do it over and over and over again, and build the skill. Okay, there is no one outreach method that's extremely way better than the next outreach method. "How long does it usually take to get clients?" Dude, obviously, it varies for everybody; it varies on how long you've been doing it, your effort doing it, and also there's a little bit of luck in the short term, but the best way to mitigate luck is just do it in the long term, and that's it. Now another pro tip for you guys that everybody's going to want to know is do not copy templates word for word. This is going to kill your outreach, and you're going to be thinking, "Oh, well, dude, I did the exact thing," but I'm telling you right now, you can't do the exact thing; thing you have to use your brain to come up with something a little bit different. Steal the ideas and not the words. Let me read it: steal the ideas and not the words themselves. If you copy and paste outreaches without changing them drastically, you're putting yourself at a huge disadvantage because you'll likely be sending something that they've already seen. This is a huge, huge, huge, huge, huge problem that everybody does. Okay, the way that I myself mitigate it as a creator is I give people so many templates that hopefully, even if they copy one or copy and paste one, that not everybody is going to be doing it, but still, because when you send out your outreach and people have already seen it, like you're just looking like a noob; you're looking like a noob, and nobody, I promise you, nobody is going to want to work with you because they've seen your stuff already. So what you're going to want to do is change it; feel the ideas and not the words. Now we're going to be going through some examples and templates to show you what this actually looks like. So here are some cold email templates; here's a whole sequence; let's check it out. I feel the urge to say that all this stuff again is going to be inside of the free copy starter kit that you can get down below; it's in the link in the description; all this stuff is going to be in here together; you can access it all and make copies for yourself. And also with all these, you're going to want to…

Again, make a copy; don't request access. You go up here to "File," and then "Make a copy," and then you can edit it on your own. So remember that as well.

So the email type number one is the anti-prism email. So with the first email, guys, it's super, super, super important you don't sound like a robot. You don't just make a really dry offer; you don't send a super dry email. It has to be different; it has to be witty; it has to be funny; it has to be something interesting. But the reason why, man, is because again, these people are getting emailed all the time, and it essentially looks like, "Hey man, if we don't get you an extra million views in the next 60 days, you're not going to pay us because we're really good at editing videos," and blah, blah, blah, blah, blah, blah, blah. Like, it's so stupid; it's dumb, and everybody gets those, and it's just dry and boring.

Here's the thing; here's your superpower. Your superpower is that you are a one-of-one person; not like a special snowflake—that's not what I'm talking about—but I'm talking about you're the only person with your exact DNA and experiences and understandings and stories. So you have to use that in your outreach; that is your superpower. Biggest lesson right here is to just sum it all up into one thing: different is better than better, as long as you use all the principles that I'm teaching you here, and you come off as different and witty and understandable, this is going to work. So using things like gifts—right, these work very well—witty lines, funny images, and we offer a Loom video.

Email type number two, now I'm going to show you examples of all these as we go through, but I want to show you the types first. Is the borrowed Authority email. So this is where you point out what a top marketer is doing; you explain why it's working, and you give them a CTA around how you can help. Super simple.

Email type number three is a straight-to-the-point email. This is three to six lines. You add in some risk reversal, so or you give them permission to say no and alleviate sales pressure; show you how to do that, and you show that you respect their time. So this is like a short, punchy, done email. We don't be witty; we don't be funny; we just give it to them straight.

Here's the brass tax. Email number four is the breakup email. Okay, these are follow-ups that get a lot of replies. This will be your last email—the last email that I send you—and this will be their best chance to check out your value. People want things that they can't have; people want things that are running away from them, like a dog chasing a car. I know that's a human, but again, humans have the same thing. So what you're going to want to do—and this again also gives them like urgency and scarcity—what you want to do is tell them that you made them something, but say like, "You know, my drive is filling up, so I'm about to delete the thing that I'm talking about giving you. This would be my last email; if you don't want it, just message me back, let me know, but if you're even willing to check it out, let me know, and I can send it right over." All right, later. That's basically what it looks like. Again, examples coming.

The email number five is to circle back if declined. So acknowledge it wasn't the right time and give a light CTA on how you can help them in their new promo slofer. Okay, so what this looks like is if someone says no to you, or they say they already have somebody, that's someone you're always going to want to circle back with. The one of the best responses you can get as a copywriter is, "We already have somebody for that." That is a great response. Most people think that's an L; dude, that's a huge W. You want to know why? Because that person is not going to stay there forever. Think about the span of a year, and I understand you guys might not have a super personal experience with this, but me as a business owner, I very much do. Over a year, people change positions; either they move up in the company, or they move to a better company. It's very, very, very rare that you'll see somebody stay with a company for literally the whole entirety of that company and they'll do the exact same position forever. They usually move up somehow, and when they move up, they need somebody to replace them, and all you need to be is top of mind—which we're going to talk about more—you need to be the person that's going to be the obvious choice to actually work with them. So that's basically it. If they say they have somebody already, then you want to circle back with them, and circling back essentially means you're going to email them one month, two months, three months later. Again, you never just let these guys go and just never reply to them, especially if they've already replied to you; that shows that they're open to your offer. If they say yes and they actually look at your offer value, then that's great too, because again, all that means is that this time around it's just not the right time, but when it is the right time, you're going to know who to email; you're going to email them, and they're going to go back to you.

So some examples: the anti-PR email. So here are some subject lines that I had: "Goodwill," "Name," "Got to give you," "[First name]," and "[First name], you just helped me get a W." So all of these are something that people are going to want to open, and because they're curiosity-based, and also it uses their name, so they know that it's personal and not just a spam email. "Hey, whatever their first name is, scrolled your Instagram, binged a few Reels, and I've been using some of your sales advice lately." This is, for example, if it was a sales guy. So notice this wouldn't work if I sent it to some fitness dude; this wouldn't work if I sent it to some relationship/dating coach; it's only going to work for this one specific dude whose name is whatever his name is, G, and he has sales advice. "I've been watching your sales advice lately; I can say your content genuinely helped me close a deal. So now I want to give you this," and this is an UNO reverse card. Now, again, this is the witty part; this is me being witty, and you shouldn't do the exact same thing, because if you do the exact same thing, it's not going to work, but as you can see, this is a UNO reverse card I essentially made in Photoshop in like three seconds. So it says, "UNO reverse card: You help me make money; now I want to help you make money." Now, again, this is just like funny and witty. "I did an audit—meaning like an overview of your funnel—and noticed some leads could be slipping through the cracks, so I recorded a quick four-minute Loom video showing you how you can…" and then I give them some bullets: "Increase conversions," "Generate more sales with your automations," and "Make more money, all without taking any extra work or time on your end." "If you're open to seeing the video I recorded for you, say 'sure,' and I'll send it over; if not, that's cool too, just let me know. Talk soon."

So a few things to point out here, and this is how you're going to craft your outreach email sequence overall. I did an audit of your funnel; notice how I say, "I recorded the quick four-minute video," so I let them know that it's a quick video, so it's easy to consume; it's not super long. I told them that I already recorded it—okay, so it's already done—so let me know if I should send it over. I gave them bullets on what the video is about and how it's going to help them, and I also reversed an objection, which is, "Okay, but I don't want to spend extra time or money on this," but "all without any extra work or time on your end." "If you're open to seeing the video I recorded for you, say 'sure,' and I'll send it over." That's basically it: "Say 'sure,' and I'll send it over," making it easy for them to reply. "If not, that's cool; just let me know." When I say like, "If not, that's cool; just let me know," again, this is something that you're going to want to put because it decreases neediness. You always want to decrease neediness as much as possible; you don't want to be a needy person.

So now we're going on to email number two, which is the borrowed Authority email. Now, borrowing Authority is something that you can use in every step of your outreach. Okay, borrowing Authority is super important. So if I'm outreaching to a big fitness professional, what I'm going to do is I'm not going to say, "Hey man, if you changed your page to look like this, or or just make these changes, it would make you a lot more money." What I'm going to do is I'm going to find somebody who's already making a ton more money than him and is at the top of their game. I'm going to say, "Look, your sales page is like this; if you made your sales page like this, or your emails like his, you're going to be able to make more money for yourself. This guy's already killing it, so you're not trusting me; you're not trusting my judgment; you're not trusting me; you're trusting this other guy, and I can help you get your marketing like this other guy that you already know and uh you already see as an authority." Super important; it's just really important to give all of your claims justifications, not just by borrowed Authority, but every single claim justifications, and this is again why it's important to understand copywriting, because we already talked about justifications in the copywriting section. You apply everything you know in copywriting to outreach, dude; it's done; it's done; it's all just a skill game, bro, and chances are you are highly skilled at something, whether it be chess, whether it be playing an instrument, even if it's a video game, dude. Like, I've played certain video games that were way harder than copywriting or making money online. So that is all a bunch of things to keep in mind; this is all possible for you. "Hey, [first name], reaching out to you because of your sales page. I recorded a quick three-minute video for you that will help you make more sales with just a couple tweaks. The video shows how you can use the same Marketing Systems as Alex Harosi and other top marketers to increase your conversions. Cool if I send it over?" So notice how this one is shorter, simpler, more to the point, and less with witty and funny angle.

Now, important to note—again, another important to note—everybody's going to be different. Some people are going to respond to you being witty, and they're going to like it, and they're going to laugh, and they're going to think it's cool. Other people are going to be like, "That's dumb; I don't want to reply to this." Everybody's just different; every business owner is different, just like every person is different. So by coming at it with different angles each and every time, you essentially cover all your bases, and you give yourself the best chance of actually getting a reply and working with that said client.

Next is a straight-to-the-point email: "I value your time, so I'll get straight to the point. I recorded a Loom video you can watch in three minutes. In this video, I show you how you can squeeze more conversions from your sales page and potentially earn a healthy increase to your bottom line with zero extra work. Open to checking it out? Reply with the word 'yes,' and I'll send it over; if not, that's cool too; just let me know. Later." That's it; super short, simple, to the point.

Number four is the breakup/last chance email: "Hey, [first name], I've sent you a few emails about how you can get more conversions on your sales page, but you've gone cold. So this is the last email on the subject, and I'll take down the Loom video I recorded for you shortly after I send this email. So by all means, if you're open to watching the video I recorded for you on how you can improve your headline and make more sales, reply to this email saying 'yes,' and I'll send it right over; if not, I wish you luck in everything you do." Okay, and this one gets so many replies; you'd be genuinely mind-blown; you'd be flabbergasted, my friends.

And then finally, we have the circle back if declined. So this is again like a month later or something: "Hey, [name], long time no see. I saw that you recently launched whatever their update or product is; maybe they're running a challenge; maybe they're running some sort of promotion; maybe they're running a sale, and you should be the one to… like if if you just make this observation, it shows again that you're a consumer of their content, and it gives you a better chance of getting them to reply because it is relevant. So I saw that you launched [SL] updated their product and was wondering if you'd be open to seeing some ways I can add value to what you're doing. Like…" and then here are some examples that I could add: "Would you be against sending me… would you be against me sending you free value to help with your product?" So whatever—the Loom video, a free sales page, whatever it is—"Would you be against me sending that?" That's number one, and number two would be like, "Hey, [name], I know we haven't talked in a minute, but I saw you started doing whatever the marketing operation is that you can help them, so like Instagram promo stories, email marketing, etc., etc., and was wondering if you'd be open to seeing some ways I could bring value to that. Would you be against having a really quick Instagram call about it?" All super simple. So again, the structure here is the opener plus offer value; you then you give them the value, and then you pitch the call.

So in the Loom video itself—again, examples coming up; I'm going to show you the actual Loom videos that I've sent out to get actual clients—but the Loom video contents essentially look like this: here's the things that you can critique: their page headlines—so their opt-in page or their sales page headlines; remember, we literally went over headlines, and I gave you over 100 sample headlines and sales pages in previous sections, so you're going to want to check those out and make sure that you watch them. Next is their email copy; so again, we went deep, deep, deep into email copywriting, and you've watched me critique tons of emails by this point, so you're going to be able to critique their emails similarly. And then next is their email automations/SL deliverability. Okay, we're going to talk about that more as we go on, and of course, I have some exercises here that you can do.

"Man, what is going on, everybody? It's your boy Tyson 4D, and today I have a treat for you guys because we are going to be looking at the exact Instagram DMs that that I and my students have sent in order to get clients. So if you want to get clients just like us, all you really got to do is copy us. So let's check it out. So I'm basically just going to go DM by DM here. So as you can see here, we have somebody here with a verified account; they were verified back when it actually meant something: 123,000 followers, 500-plus posts. Long story short, this is not a small Instagram account. The reason why I point that out is because you know people have the preconceived notion that, 'Man, nobody's going to answer my DMs; nobody who's over like 100k followers, or nobody with a a lot of followers is actually going to be looking at my messages.' Well, nothing could be further from the truth. So let's check it out. I basically just said, 'Hey, I just want to reach out and show my appreciation for the content; a lot of real estate and wealth gems. Keep up the great work,' right? So that was my opener; that was my compliment; that was my thing; it wasn't even really that great of a compliment because it wasn't that specific. I basically just said, 'Great real estate and wealth gems.' If I would have gone back, I would have given a better opener, but again, this is when I was still developing my strategy. And as you can see, they said, 'Thanks, man. How much do you charge for some email copy sequences?' Really just that much; I didn't even bring up copywriting; I didn't even bring up emails; he literally brought it up first. Why is this? This is because I had my profile set up right. So when you have your profile set up right—what you do, how you do it, who you've helped before in the past—I'm going to show you exactly how to do that, but this is what can happen: just send out an opener, and someone already wants to hire you. So let's check it out. He said, 'How much do I charge?' I said, 'Highly dependent on the project.' 'Really is email marketing something you're looking to outsource?' Also, this comes down to skill and principles as well when it comes down to price; you usually don't want to be super upfront about it because it literally does very much depend. Like, he's going to ask how much I charge per email copy sequence, and there's not really a set amount. Like, what if it's five? What if it's 10? It depends on how long he wants the emails, what kind of emails there are, what I already got on the go, so it it's highly dependent, just like I say here. He says, 'Yes, I have a couple events coming and a course I'm putting together; a couple other things I need for it also.' So then I just sent him my Calendly link right here. Okay, 'If you're open to it, let's schedule a quick chat, and we can talk about some things.' So I believe we got on a chat, and then we emailed each other back and forth afterwards. He said, 'Okay, so for the event ticket sales, we would want five; for the after-event slofer upsell, we would want 15; so that's 20 emails right there. For my real estate agent, I'd want a welcome sequence to try to get them to send me business; 16 emails for that one. So already we're at what, 20 + 16, that's 36 emails. For my leads that come in from social media to inquire about mortgages to join my community, I want a welcome sequence/SL nurture campaign of about 16 again; so that's over 50—50 emails. I'd want a Revival campaign for my current database also; not sure how many emails are in that sequence. What's your best pricing you can do for all this?' I'm going to show you actually how to do all these sequences—like welcome sequences, promotion sequences, and also the Revival campaign as well—I'll show you exactly how to do those in the secondary skill section, but um these are the things that he's asking for. So again, now you guys have this free course; all you got to do is go out there and outreach to people; they're going to tell you what they need, and you're going to have an easy idea of how to do all of it. So he said that's what he needs. I said, 'Hey, wasn't sure if you saw my email, so I figured I'd send it out here as well. Like I said on the call, I usually do emails for $150 each, which would make the total $855 for over 50 emails, but because it's a pretty big chunk of emails, I think a discount would be fair, so I can do $100 per each, which is totaling to $5,700. Let me know your thoughts.' So I pitched him on $5,700 for like 60 emails, or 50 or 60, or however it was. He said, 'Got it. Overall, it's over the budget we had planned for this, and it's a big project commitment without really seeing if you can put together email copy that would be good for our industry and campaigns. What's the best you can do for maybe one sequence of eight emails going for my realt campaign?' I said, 'Hey, man, totally understandable; that's a big commitment without seeing what I can do. I think a smaller, low-risk project is the way to go for now, just to see if we're a good fit to work together. What an eight-email sequence for $400 interest you?' And he said, 'Yeah, let's go with that; eight sounds perfect.' So eight emails, 400 bucks; that's less than I usually charge, but again, it's a big fish on the re, and he could be potentially paying me thousands of dollars for like over 60 emails, so this is a big chunk of work, which is absolutely awesome; love this deal."

Some things to note here when we were negotiating—this is all…

Negotiation skills—all of it right here. And as a beginner, it's tough to teach you to negotiate because, again, I can't script out every conversation for you. But just look at all these conversations, take inspiration, take notes, and take notes on the things that I've actually said and the things that I'm doing.

So essentially, he gives me an objection. The objection is, "That's over budget for what we had planned, and I don't know if your copy is good yet or if it's going to work for us yet." At first and foremost, I agree. Right? And this is how you handle any objection: you agree first. "Totally understandable; that's a big commitment without seeing what I can do." Now that alleviates the sales pressure because his worst fear is that I'm going to be like, "No, it's not like, dude, I'm actually giving you a crazy good deal. What are you talking about, over budget?" And then that just creates friction, and then nobody likes being in that situation. So I say, "That's a good idea. I think a smaller, low-risk project is the way to go for now. So let's see if we're a good fit to work together." Again, not show you what I can do, show you that I'm a really good copywriter, bro. See if we're a good fit to work together, cuz I'm qualifying you just as much as you are qualifying me. "What about an 8-email sequence for $4—$400?" Interest you? He said, "Yeah, that's awesome." So I made the price even lower; I made it basically as low risk as possible.

The outreach method that I used here was basically nothing. I had a good profile; I showed him some good copywriting portfolios; and I had good negotiation skills. That was the outreach method; that was basically it. So this still does happen, and people love to say, "Oh, Instagram is oversaturated. Real estate coaches are oversaturated, or coaches are oversaturated, or people online entrepreneurs are oversaturated. Oversaturated, oversaturated, oversaturated." Dude, all I did was say, "Dude, you have good stuff," and he wanted to do a deal with me, and this was a money-producing deal. When you're spending time around the space—or any space—with anything make money online, people are going to try it. Meaning they come up to one obstacle, and then as soon as they get—they're in the face of an obstacle—they don't actually figure out how to overcome it; they just say, "Nah, didn't work." I'm literally showing people right here the screenshots and the receipts. I'm showing the receipts of how it works.

So 3K per month retainer client from consistent Instagram follow-up; that's what this one's called. So, "Hey man, this is really smart marketing; you always think outside the box." That's what I just replied to their story. He said, "Hey man, appreciate it. Do you own a coaching business too, or are you thinking about starting one?" So this is way before I owned a coaching business. I said, "No, actually, but I was looking to speak to [first name of the actual business] about how I could add value to him." I assume this is one of his chat closers/SLS setters. "Would you happen to know any way that I could contact him directly?" And then they basically didn't answer. He said something else on his story where he's like, "Hey man, uh, if you guys want this, let me know by DMing me." So I said, "Yo, send over the link," and then he replied saying, "Hey bro, it's me now. You can directly contact me here," and then he gives me the link to what I asked for back here. And then I sent him a video intro DM. This video intro DM, super simple. All I said was, "Hey, how's it going? My name is Texon. You don't actually know me, but I'm creating this quick video for two main reasons: one is because I wanted to stand out. I know you probably get outreaches or people, you know, contacting you on a daily basis, so I wanted to be different, come on camera, and just, you know, so you can put a name to a face. And two, because essentially I'm a digital marketer. Not sure if it's something you need right now, but essentially I can help you get more sales by pushing more people through your sales funnel with things like copywriting and marketing. If that's something you'd be even open to hearing, let me know, and we can talk about more in the DMs."

So what you're going to want to do is not copy the exact words that I just used because they've been copied and pasted like crazy. It worked really, really well when I was first doing it, but again, since I share these videos and these videos are literally just in the copy shared kit that you can just watch because I do that, it's like so many people have already done it. Okay? So again, you're going to want to think outside of the box. And I also put their name on the video so that in the thumbnail they can see that the video is addressed to them. And then he says, "I'm good, thanks, bro." I said, "All good, man. Let me know if anything changes." And then afterward, I—I replied to their story again, and on their story was essentially them saying that they're hiring salespeople. So I said, "Hey, was wondering if you were still looking for top-tier talent?" He said, "You can apply here," and that was for the sales position, but I didn't want the sales position. So I said, "Hey, I was wondering if you're looking for copywriting or marketing talent?" He said, "I am hiring for talent in our marketing team right now, but full-time, not a contractor." So I said, "Right, perfect. Who's the right person to send information to and have a talk with?" And then I replied to a story again, and then I replied to a story again. I'm pretty sure I emailed him after this, and he sent me to one of the people on his marketing team. That's what happened. "Looking forward to watching some more of the content. I was telling my other client..." Okay, yeah. And then this is just me saying to him that I was working with another client, so I would have to start with him later. I said, "I was telling my other client about having to leave, and they asked if I could finish up this project because it would really help them out. Is it cool if I start working with him in a week or two?" And that's basically it; that's how it went. And this guy essentially was a 3K-a-month client, and that's—that's basically all it was.

And then this is another client that's closed on call. This is someone with 147,000 followers and 6.6K posts. Wait, how many followers does this guy have? It doesn't actually say, but he had over 100,000 followers. And then this guy, 147,000 followers. And this is straight gold. "I never thought about it this way before." That's all I said to his story. He said, "This is why we have to change the way we think. Appreciate your support." Don't even know what it was; don't know what the story was, but as you can see, very, very, very simple story reply; that's all it was—a very simple story reply. If you guys are thinking that this is rocket science or it's going to be super difficult, dude, anybody with half a brain can do the exact steps that I'm doing right here to get these $2,000, $3,000 deals. So then he said, "Thanks," and I let him marinate for a couple of days, and then I hit him with the video intro DM again. This is the video of me saying the exact things that I said last time. He said, "What's going on, Tyson? I appreciate you making this video, and I am open to entertaining your offered services." Boom, just like that. I said, "Hey, I see you have an email list and some programs plus events. Do you currently have anyone on your team handling the marketing side of things?" He didn't answer, so I followed up: "Hey, I realized you're probably pretty busy and don't check your DMs that much. Would you be open to hopping on a quick 7-minute call, come up with some ways to generate some extra revenue for you? No pushy sales call or anything, so feel free to leave your credit card at home." Now the reason why I'm saying this is because it alleviates sales pressure. There's no pushy sales call; you don't have to buy anything; it's just talking about if this is something you—that could help you; that's it. He says, "Hello, Tyson. I have some time today." Sent them over the link, and I said, "Sounds good. You can pick a time here," and then we got on the call. It was really that simple.

First 2K clients from DM to email outreach. Oh yes, this was my first. So this one was through DM. I DM'd him essentially an outreach, and he said, "Too busy. Email this person." So I emailed that person, and this is what basically what we got to: "Hi, Tyson. Great to meet you. Would love to see the email samples. Thanks." And then I sent them over. They said, "Thanks for sending over the emails. Questions: Do you have a portfolio you can send over? And do you write other types of copy besides emails?" And I said, "Hey, I do have a link to some of my work. I sent her my portfolio, and yes, I also write sales page copy as well. Here's a link. If you're open to discuss any ideas or small projects we could work on, see if we'd be a good fit." They say, "Hey, Tyson. Awesome. Thanks. I've booked a call with you, our—and our content strategist and myself. We have a small project we'd like to discuss." And then they said, "Hey, it was great to meet you yesterday. As promised, you should expect the NDA [non-disclosure agreement], which basically means, you know, I can't talk about them directly or share any sensitive information." So I sent that over to you—form some email subtime today. Please let me know once you signed, and we'll send you over the brief and necessary resources. Also, I'm curious, how much do you typically quote per email?" It's funny because she's literally asking after we already made the deal—after I've decided I'm going to take on the work—now she's asking, "How much do you quote for me per email?" I said, "Hey, it was a pleasure to make your acquaintance. Just looked over and signed the NDA, and we'll get started on those documents and creating the email. My typical quote is $200." "Hey, Tyson. Sounds good. Thanks for confirming. Please send over email copy before tomorrow. Look forward to seeing what you produce." That was a 10-email sequence for two grand. Each email probably took me around 30–40 minutes. That's it. Again, to make two grand during my 9-to-5 job, that would take me a month. That would take me a month. This would take me a couple of days at most, like really doing my research and working hard. This would take me a couple of days.

Now, not only me, but now I wanted to showcase one of my personal student, Jay's, first clients. So he literally just sent them over an email sequence as value. So he did the whole opener, and then he sent this over as value. Then she said, "Okay, these are so good. Thank you so much. I may have a project for you—paid haha." And he says, "Thank you. I'd love to hear about it. Are you happy to message back and forth, or did you want to hop on a quick Zoom call?" She said, "We can just message back and forth. I'm just waiting for my flight to take off, so I'll send you the details now. I have a client in an executive coaching space currently doing a rebrand for her business. I will need—need to set up three different welcome sequences—different audiences, SL pillars of her business—with three emails each. I'd love to find someone to get this all set up for me, ideally the copywriting and design/setup of Kajabi templates, but I can always find someone to help me on the designed side of things. Let me know if this is something you might be interested in." Then Jay says, "Oh, perfect. This sounds like an awesome project, and fortunately I'm familiar with Kajabi. I'd absolutely love to get more details once you landed and settled in." That was that. So dude, dudes are landing clients on Instagram left and right. So again, don't let anybody tell you oversaturated, it doesn't work anymore. Like, it's just—it's just nonsense. These are people who are upset because, again, they've reached an obstacle that they don't feel as though they can overcome, so they are projecting their own inadequacies on others, and that's just what it is.

So here's what not to do, cuz what not to do is just as important as what to do. And I got this DM: He says, "This 30-second read: I'm sending out thousands of cold DMs on Instagram looking for additional clients who need email marketing. I don't have time to send warm DMs. My niche is fitness, and I have already prepared over 70 value-heavy emails as well as demo sales emails and welcome sequences to show I'm capable. Hopefully you need email marketing. Let me know." A few things: First of all, he must not have even been looking at who he's DMing. He has like some sort of DM machine bot. There's zero personalization. He's saying that he writes for fitness people; I'm not a fitness person. He's wasting his time; he's wasting my time. I'm literally borderline offended. Literally telling me, "Hey, bro, I'm just spamming out cold DMs right now because I don't have time to send out warm DMs." You don't have time to send out warm DMs, so how are you going to have time to actually do the things that I want you to do in my business? "My niche is fitness. I have a billion bajillion emails to show that I'm super good. If hopefully you need email marketing, let me know." Yeah, garbage, trash, terrible. Like people are going to say, "Oh, bro, I tried—I tried Instagram DMs already," and they send this, and they send this. Again, your competition is plentiful, but not fierce, bro. No—no business owners looking at this and going, "Oh, yeah, man. Thank goodness this dude—this dude reached out, cuz that's definitely something I need right now." Not even a chance, bro; not even a chance.

Now we are going to go over an example of a Loom video for value. So let's check it out. So I'm literally just going to play it, and I'm going to speak over it if I see anything interesting. "Heyy James, how's it going, man? My name is Tyon, and I'm just reaching out to you because, man, as you can see, um, I've been subscribed to your list for a very long time." So the first thing I do is I—I say hey; I—I greet him. And then I also right here, I show him that I've been subscribed to his list for a very long time. I literally show it on screen here. Now with Loom, literally it's just a video recording, and it automatically records your webcam in the bubble right there. It's really easy. I just need to—all the way back to 2022. So this—the Stone Age, essentially. "And I wanted to make this quick video for you just going over your email because I myself am a digital marketer who specialized in done-for-you marketing systems, just like email." So notice I usually don't like to say I'm a copywriter or advertise copywriter because copywriter—it is a skill that is useful, but there are a lot of people calling themselves copywriters when they are not. They're simply just people who are starting out; there are certain people that give copywriting a bad name. I—I'll leave it at that. So I say that I'm a digital marketer; I might say that I'm someone who specializes in direct response copywriting—things that differentiate myself, right? It's almost like giving yourself a unique mechanism. So in this specific example, I say that I am a digital marketer who specializes in done-for-you marketing services, just like email marketing. And there's a few things with your email list that I want to point out to you because you could definitely be losing uh money with them. Um, so first and foremost, this is all of your emails, as you can see. Um, a few of your emails have also been landing in my promotions tab. So I essentially show that his emails have been landing in my promotions tab. I didn't go over quite yet, but this is due to deliverability. Deliverability is essentially your ability to land in somebody's inbox, and they get notified when you email them. So if he's landing in my promotions, and that's a part of his email marketing that can be fixed, which we could also fix, but there's also something else that I wanted to talk about most. So I just touched on that for like 2 seconds, and then I'm going on to another way that he can actually increase his email marketing deliverability or his email marketing effectiveness just in general. See, um, in this particular video right now that could be very easily and simply addressed. So when we go over here to your—to your beginning emails in the—in the beginning of your sequence, there's something that I wanted to uh point out, and essentially it's the way that um this testimonial email is done. Now testimonial emails, as you know, because you have on your email list, is a great way to actually um shift people's beliefs and get them to see you as the authority because... So essentially, when you're doing Loom videos and when you're giving people critiques and constructive criticism, you need to give them a compliment sandwich. You need to give them something that did—they did well. You need to show them that you understand they are the master; they are the—the top dog, but you also need to come up with another critique, so another way that they can improve, and then you want to end it off with probably some more ways that you're going to point out how they'd actually did something right. Now notice that this Loom video is a little bit long. I did that purposefully so that you have more things to go off of. So I—I came at different angles here; I brought up different things so that you can essentially just like pick one of them, and you can go with that. Your—your Loom video should be like 3 minutes maximum, cuz you're not someone OB who's just playing the claim game and saying you can make 100,000, and how has it actually helped people do it? You actually helped people do it, but the way to which you actually structure the story and the testimonial email is also very, very important. So as you can see here, I'm just going to go through a couple of lines and read this and share this with you, and then I'm going to um tell you exactly what I would change and why I would change it and show you some of the uh results that I've been able to get my clients just with a few small story emails. So—so notice I also referenced my past clients, my past experience, and how I've been able to make money for them because again, this is cost narration, and I'm building up my own authority and showing that there's a reason behind what I know—what I know rather than just saying, "You should do this; you should do this; it will get you more sales," because they're going to think this, and you're going to do this, and they're going to think this. Instead, you want to say, "I've been responsible for this; I've worked for these big names; this is what they've said about me; these are some other people who are using the exact same strategies that I'm showing you right now, and this is what you're going to want to do, and that's why..."

"Hey, if you ever feel like you can't possibly take on any more in your business—where—where you want to help people, but you're already maxed out and sacrificing time with your family and friends—chances are you can relate to Amber. When I first met Amber, she was completely booked with one-to-one clients, and while her clients were getting amazing results, she—mom—four—was burnt out. Sound familiar? She knew she couldn't take on any more clients without giving up more time with her family and friends, even though she wanted to continue to impact even more lives. So she asked her magic question: 'What the heck do I do to scale this thing?' She knew launching was her next move, but she wasn't quite sure how to fit all the pieces together. Sound familiar? And yet, in 6 months, she went from burnt out and struggling launches to having a 125K launch. The best part: She's no longer having to choose between building her business and spending time with her loved ones. She has a scalable business that's giving her more time to do what she loves without having a time limit—uh—number on the people the—she can help. Okay, so—um—good email, but there's definitely a few pointers that we can add. So here's essentially how I conduct the perfect story. So what I did in this particular Loom video is I crafted a resource to discuss what I'm talking about, so you don't..."

Have to do this, but this is something that I find keeps me a lot more organized. And that's very, very important in a Loom video: is to stay highly organized. Because if you're disorganized, you're going to be thinking, you're going to be, um, uh, where do I go? What was I going to say again? Um, the third thing is, uh, damn, I forget. And that does not look good at all.

Now you can go back and edit your Loom videos. And this one, I just did one way through, and that's why there's still some pauses, there's still some thinking and stuff. But you can like edit your Loom videos, and they shouldn't really take you that long. And this is also a resource that I could use for any Loom video that I ever make. So I call this the perfect story email, and I add some steps on how to do it. And then at the end, I believe I leave an example email.

Now this is a resource that I basically created for myself to kind of just, um, look back to every time I'm creating a story. So the first thing is to write to the problem; um, you definitely did that in the beginning, you Rel. So yeah, what I do here is I essentially go to my resource and I match it up with what he's doing, and I see if there's what the commonalities are, but also what the things are in there that could be better. Problem, you introduce the student. And then the other thing, so the main thing I would do is talk about where the student is now and her big result. Now your big result is in the subject line, but you want to have your big results in the beginning of the email too, and it adds what's called a "what's in it for me" with copywriting. Now you usually want to have a "what's in it for me" or a big result in the beginning. So essentially how this would look is: talk about how she was completely, uh, burnt out. Six months later, though, she was making 125k and actually working at less hours than she was when she was working 10k. And I'm about to show you how. And then you go back to because, and then you go back to the problem and the agitate, and you talk about, um, how the problem was actually showing up in her life. On top of that, we would, uh, bridge the gap, right? So this is called a story gap, um, email, and that's kind of the structure of it. So this is basically just me telling him how to create banger stories. Then you relate back to the dream state at the end and give a CTA to learn more.

Now the other big thing about the email that I just wrote is that it is retelling a story rather than reliving the story. Now it's not a terrible offender, but it could still be better. So this is essentially the example that I always, I always go to, and this is something that I got from, honestly, this is just some fire copywriting value, so you should probably be taking notes on this very Loom video as well. Another person's email list that was very, very influential, already has a huge business, nine figures. So usually people tell a story like, again, that was borrowed authority because I said, "Here's an example that I got from a huge nine-figure business in their emails." I was working really hard on my own, father, super long hours, low pay, no chance of promotion. So I started my online business, right? Whereas Rel living the story looks like this: One day, I, one day I worked hard labor until my back was throbbing in pain. I was only 20 but felt the aches and pains of a 59-year-old with arthritis, all for my boss to tell me at the end of the day, "Guys, if we keep up at this rate, we'll get behind our schedule. You need to work harder." That's when I knew I couldn't take it anymore, and I decided, "I'm starting my business today." So these types of stories just create a whole lot more engagement, entertainment; it gets people invested in the story, and it just brings out a lot, uh, more emotion. And by using and structuring my stories like this, I've been able to get my clients very good results, this one, my clients. And so again, I'm using my experience in my outreach—super important to do—and this is going to help you get more people to actually see your Loom videos, more people to reply to them, and of course, gets you way more opportunities.

And yes, so there's like a million and one different ways to do a Loom video. If someone tells you the craziest thing, like, "Bro, Loom videos are oversaturated," that just means, "Dude, your Loom videos suck." It's really funny because the people who say Loom videos don't work, I look at their Loom video and it's awful; like they go like two minutes and they basically didn't even say anything. This is, this is essentially what they do; this is what most people do. You're probably realizing a common theme is that when people say something doesn't work, it doesn't work because they're not doing it very well; that's basically it. If you do it super well, like I'm, I'm showing you right here, dude, big things, big things happen. After the first email that I sent to his list, he said, "Bro, I just knew it; your email was sent out, and I got mad responses with people wanting to sign up." Um, on top of that, I also have a couple other, um, people that have actually helped grow their email list. I won't get into it right now; um, it's something we can talk about later. But yeah, I just wanted to point those few things out to you. I mean, I have tons more ideas, tons more ways. At the end, the CTA is essentially those are some ways that you could improve your email list, but I also have more things and more suggestions that I could give, more strategies that I've implemented before to get my clients results that I can get you results with as well. So essentially here, I'm giving intrigue because he's knowing that I have even more stuff that he could watch; that's essentially what I did. Now, again, should you copy everything I just did word for word? No, of course not. But what you should do is take inspiration from the video that I just showed you. Also, there's like even more Loom videos inside of the free copy starter kit; that's a resource that you guys are going to need to consume like all the way through because the amount of examples and stuff in there is just insane.

So here's another example of a Loom video that I did. Now I actually did a video about this called "Watch Me Close 3K per Month Copying Client," something like that. And in the Loom video, I essentially came across this dude's page, and I was talking about some ways that he can improve it. As you can see, dude, this page is literally like white background, really small and overly simplistic and vague headline, and then some text, and then the "Start Now" button, and it's absolutely, brother, what's that? What's that, brother? I have no idea, bro. It honestly, it's, it's, it's terrible. So what I did, I provided proof, and I provided proof critique by using a heat tracking software called Exposed. So all the red and deep red parts are essentially where your eyes would go when you land on the page. As you can see, where people's eyes go first is on his face and on "Start Now." When people see a "Start Now" button, they're not going to click it because they don't know what is inside. So by being able to track where people's eyes go, you're going to be able to best structure your page, cuz if your page is structured like this and there's no one spot people should be looking, like your headline is where people should be looking first. So I created this for him; I also put it through the exact same software, and you could obviously tell that the headline was what, what everybody looks at first, and the headline is way better. It says, "In the next 10 minutes, you're about to discover the copy and paste strategy that people all around the world are using to make over $1,000 a day with affiliate marketing, no experience required. Click below to find out how." And this is the opt-in page; this is the opt-in page I made him; this is the one that he had. Mine's way better, as you can see. And I made a Loom video about it, and I sent it to him, and that's basically it. So I created him a brand new resource; I created him some free value; I also created a video of the free value and sent it over. So I sent all that over; I said, "Look what I can do; look at how good I am."

Now again, a couple things to note: it really does come down to skills. Now you're really being able to see, okay, damn, if I get really good at my skills and do everything that Tyson shows me, especially in the secondary skills department or the secondary skill section of the video, dude, I'm going to be unstoppable. Pro tip: After creating one of the highest viewed copywriting videos ever on YouTube—literally one of the highest viewed videos on YouTube with the word "copywriting" in the title—I've learned one thing above all else: it's not about overall minutes of value; it's about how much value per minute. It took seven hours of content, and I uploaded the best four hours; that's why it went viral; that's why my video got over 1.6 million views at the time of this recording, probably much more by the time you're watching this right now. Even in this video, I mean, who knows, but you're watching this right now, and you can tell I'm not talking about any, I'm not belaboring any points; I'm not doing anything unnecessarily. Everything in here is densely packed with value, yet it's still so much. So you got to do the same thing for your clients; that's why sitting there making like a 10- or 20-minute Loom video is not going to be valuable to them. What's valuable to them is a resource that you've built them, something that you've made for them, really, really short, and you're actually presenting it yourself.

Also, guys, I wanted to quickly touch on this: a lot of you guys probably aren't going to be that good on camera because talking to a camera is weird; talking to an inanimate object does not come natural to most people. This is something that I had to work on as well. Now you see me on camera, and I'm charismatic, I'm articulate, I can say things just fine; like, it looks like I've been on camera and like I'm a natural at it, but that's far from the truth. I was worse on camera than you could probably even imagine. After creating hundreds of YouTube videos, guess what happens? You get good at it. So again, put in your reps, dude; put in your reps. Don't say, "Well, I'm not good at this; I can't do this." It all is a skill. If you're serious about this and you actually want to make the money and you actually want to have the results, dude, it all comes down to: are you willing to pay the price? This isn't some passive income scheme, some way that you can magically make money online. No, I'm going to be completely honest; it's not like that. But it's a way that if you work hard and if you love a challenge and if you are into actually building skills and getting better, this is a way that you can make an absorbent amount of money in a pretty short amount of time, relatively.

So some free email sequence examples. So I'm going to open this up; essentially, it is exactly what it sounds like. What I did was I told them exactly what it is at the beginning. So this email sample pack contains three separate emails that showcase what I write in order to nurture and convert more leads in Ry's funnel in order to make more bottom-line profit for scaling with systems, so his business right there, his name right there. And inside, I literally just have three emails; that's essentially it, just three emails. Again, if you want to check everything out inside of this, you can go check it out yourself, but I mean, dude, it's just three emails. Yeah, as you can see, email one, and I write the email; email two, I write the email; it's a promotions email; and number three, I write the email, and it's a story email. So there are different, different types of emails, but essentially they're just an email nonetheless. So often times whenever you're outreaching to people, you can say, "Hey, I, I created this three-email secrets for your email list. I noticed that you have one; you're sending out emails; I wanted to send you over these emails to see if there's something that you would use on your list." That's basically it. And when you send them over, they're going to say, "Wow, these emails are great," just like Jay did, the example that I just showed you, and then you're going to get the client. So again, being good at copywriting, that's the cheat code; that's the game.

A free sales page example; this was big. So as you can see here, I literally just created a template sales page; the words on the page, page are literally words that I just came up with off the top of my head; they are just placeholders. So what you're going to do is create the headline right here; this stuff is so that they can better conceptualize what the sales page would look like. And then you go scroll stopper, and then text, then scroll stopper, and then text. Remember, we went through this, and scroll stopper, then text. Now again, this is formatting it so that it looks like it's an actual sales page inside the Google Document so that again it looks like you put as much effort in as possible; that's another template you guys get inside of the, of course, free copy starter kit.

So now we need to talk about, about how to follow up, cuz let's say you've given your value or, or you, you've agreed to a call, but they're still leaving you unseen or they've gone cold or they leave you on read, which happens a lot of the times. But first, we need to talk about the IMC framework if we're going to properly understand how to follow up with people. So the IMC framework goes like this: it is essentially a cycle. So what happens? Incident; it starts with an incident, and then it gets people to search, and it gives people motivation. So I'll explain this: when somebody signs up to a list, let's say they sign up to a list on how to lose weight, they're not just like, you know, hanging out watching some Netflix, or they're just like hanging out with their friends, and they're like, "Hm, you know what? I should join an email list on how to lose weight." That, that, that's not how it goes. What happens is they step on the scale for the first time in six months, and they realize, "Holy crap, I didn't know I was that heavy." That's the incident that causes the motivation. Motivation is caused by an incident; or let's say they're out shopping, and they put on a large, and usually larges fit them just fine, but this time he put on a large, and it was, he got so big that his gut was hanging down below his shirt. That's an incident where he's like, "Oh man, I got to, I got to fix something." Or let's say he's hanging out with a bunch of his buddies, and they won't stop roasting him for being overweight, and it's starting to really get to him, and that's when he said, "Enough is enough," and he had the motivation. That's what the incident is. The incident is the one straw that broke the camel's back, where people say, "Enough is enough," and it gets them into motivation, and motivation leads to action. But what happens is that after action comes complacency because they've reached a level of resistance. So they get motivated to do something, get motivated to lose weight; they take action towards it, but then they start to get complacent because they run into resistance, right? They said they're going to cut their calories; they did cut their calories, but then they get hungry, so they cheat once in a while on their, on their cheap meals, on their diet, and they start eating more calories, then eventually they forget about it; they say it didn't work, forget it, and they go back to complacency. And then another incident happens, and then the cycle starts again. And another incident happens, and the cycle starts, starts again. Okay, why am I telling you this? Two main reasons, actually. One: this is why email copywriting and email marketing is so effective because you have a chance to just keep outreaching and outreaching, outreaching to people over email. And depending on what incidents happened and if they're in a motivation stage, they're going to take action and actually buy because you're just outreaching to them or you're just sending them that email at the right time. It's the same with outreaching, getting clients; people are going to say yes, they want to work with you, or they're going to say, "Yeah, this is awesome," and you're going to get them into a warm lead, but they're going to go cold because again, they've gotten complacent; they're like, "Ah, yeah, I should do that, but not right now." I've seen this and heard this so many different times; you guys are going to get so many maybes; it's going to be insane; that's exactly what I went through—a whole bunch of maybes, people saying, "Yeah, but not right now," or, "Or I don't know if we really need this at the moment," that sort of thing. So they get complacent, but mark my words, there will be an incident where they will want to work with you. Okay, if they've already said they wanted to work with you or said yes to your value at all, then there's somebody who's susceptible to your marketing, susceptible to becoming your client. So that person is your client in the future; that is literally what you have to do, step for step, the right time. And yes, they might go cold on you, but here's, here's the other thing, dude, that so many copywriters give up; they give up when somebody says no. Did you not, did you guys not just see the DMs that I showed you? Did you see how long I was following up for? I, I didn't stop following up; people who said no, a few months later they were my client, paying me 3k per month. Isn't that funny? That's how life is; that's how copywriting is, and that's how getting clients is.

Let's look at exactly how to follow up: top of mind. Why follow-up is so important. Another thing to think about: this is why big brands like Coke, Coca-Cola, and McDonald's have some of the biggest marketing budgets of all time, yet everyone already knows who they are. Think about that: why does McDonald's advertise so much when everybody already knows what McDonald's is? There will come a time where your client experiences a pain point and wants to optimize their business, and when they do, you have to be the one they think of first. The reason why McDonald's still advertises is because they're looking for that, again, incident. That incident could be: you're driving down the street, you're super hungry; you're like, "Man, I don't want to go home and make food; I just want something quick, but something quick is something that's close." You see those big golden arches; you're like, "Hm, that wouldn't be too bad," and then you just find McDonald's, and you go in. That's basically it; they just want to be at the right place at the right time; it has nothing to do with if you know them or not. It's the same with your outreach; you have to be in the right place at the right time; that's it, and it can change your life forever.

So how do we follow up? So you send your opening message, and if you don't get a reply, let's say you send a quick bump three days later: "Hey, just wondering if you saw this." So this is what it looks like through email; if I was emailing somebody and they didn't reply, I would say, "Hey, just wondering if you saw this," or, "Just bumping this up in your inbox in case you got buried." That's one thing that I want to do, and that's the only time I want to do that exact thing. If you still get no reply, try another angle. So if the first one was like a funny, witty, silly email, the second email will be two or three days later, and I'll say, "Hey, I'm just bumping this up." And then the third email will be another two or three days later if they still don't reply, and I'll come at it from another angle. So I won't be funny; maybe I'll be more serious, or maybe I won't offer them the value that I offered them before. If I said, "Here's the three-email sequence," maybe I'll say, "Hey, I created a Loom video about your funnel," so...

Up with different angles every single time. If this happens and they still don't get zero reply, then you move on. Here's another thing: it's so much easier to get someone from a maybe to a yes than to get someone from a no to a maybe and to a yes. So focus on the low-hanging fruit. If someone is just completely cold and they've never applied to you yet, then move on. If someone says no, just straight up no, we don't want you or we already have somebody, circle back—meaning leave them alone for at least 1 month—and then circle back with them later.

If a reply to consume your value is sent—meaning, "Hey man, I created this value, do you want to check it out?"—and they say yes but you're ghosted later on in the conversation, follow up from a different angle next time. Keep offering them value and circling back every few days/weeks until they eventually hire you. These people can be classified as warm leads. So again, if they say yes, now they're a warm lead, and if they're a warm lead, you never let them off the hook; you never stop following up with them. I can't stress this enough. This is why people don't get clients, dude—is because they're reaching out to people; they're not following up; they take no for an answer. Someone goes cold on them, and then it's like, "Oh man, this crap or anything, bro." It just doesn't work. It's funny cuz I see it all the time. Yet when I actually finally cracked outreach, I was like, "Holy crap, dude, this this is so much easier than how I've been doing it in the beginning." Because when I started, dude, again, didn't have any clients. I joined the copywriting course, and I'm telling you right now, it left a lot to be desired. I'll just leave it like that.

Universal rule number one: quality is more important than quantity. And universal rule number two: to learn quality, you must first produce quantity. I don't know about you guys, but this guy is spitting. Okay, so quality over quantity all the time. So when you're creating these pieces of value for your potential clients, you want them to be as high quality as possible, but the way that you actually learn how to make things high quality is you have to make a lot of them. If you create 100 emails, but your 101st email, that's going to be so much higher quality than the best email you could ever make, but it's your very first email. Need to say you guys should be producing a lot of stuff. Allow me to demonstrate how outreach works step by step. Okay, everybody, so here I am on Instagram, and I scrolled for like 2 seconds and I came across an ad. I don't know what it is—I am AI, start your AI agency, deal. It looks interesting; it has 500,000 likes. So this dude's running ads to this, so I'm going to check out his profile. He has over 500,000 followers. This is someone that I would reach out to, or somebody on his team, but essentially, so I know this is a good prospect. I know this is a guy who is a founder/CEO of deal; he's a he's a business owner, and essentially, he owns what looks like a software—awesome. So what I'm going to do is I'm going to click on this little button right here, and then I'm going to look at all these other guys. This guy has 10,000 followers—a lot less people following him—but again, that just means that he has the possibility to answer your message a lot more, cuz the people with hundreds of thousands of followers, they're a lot less likely to answer your message or even see it. Concierge of PR, manage publicity for clients, seven-figure business owner. Okay, seven-fig business owner. As you can see here, he has a website and an offer. Okay, influencing purchasing decisions at scale—looks good to me. He has 10,000 followers; he has decent engagement on his stuff. I would say outreach to him, and in his bio, he literally says that he's a seven-figure business owner, so he's making over a million dollars per year. So again, I would say outreach to him. So what I'm going to do again is click on that little button and go to the next guy. This guy has 990,000 followers—father, investor, car fanatic, make money.org. Looks like he's a creator; he also has decent views. This is another guy I would outreach to. And then I'm going to go over here, and I'm going to go to the next guy—helping you grow your business and passive income, $60 million in revenue, investor, how to grow your wealth. He has a link down here—again, another guy that I would outreach to—ww Prosperity Summit. Anyways, I don't know what it is. If I was actually outreaching to these people, I would spend a little bit more time qualifying them, but again, going through and and demonstrating. So what would I do here? So for this dude, he doesn't have a story up right now, and he also doesn't have highlights, so he doesn't have anything I can just straight up reply to. So what I would do is I would go to one of his things, like this one, for example; I would send it to him as a reply, and I would either say something that's super relatable or just say something, ask a question about it—that's all I would say. Or I would just go to him, and I would just send him a straight DM where I go to one of his old posts, like one of these ones back here or something. I would just read it; I would consume it, and then I would DM him, "Hey man, I just wanted to reach out to say I really liked how you XYZ. I really liked how you did this; I really liked how you did that," and then I would end it off with a very simple and short question. Again, okay, so I got to a guy, and this dude does not look like a business owner; he does not look like somebody that I would like to outreach to because he only has 1,1600 followers. All I would do is go back and go to the next. Julie Chanel. Here's another girl, and she's a business owner, and that's how I would go through and go through suggested and suggested and suggestion again. If I just scroll, again, scroll, scroll, scroll, here's another dude who has a business, 1,400 followers—"My best CS trainings for free." He looks a little small, so I might outreach to him; I might not. I personally would skip. Might be worth uh trying to outreach to if he's your very first potential client, and then you're going to come across something like this. So when you actually click on all these profiles, Instagram will notice, and it will be like, "Okay, he's super susceptible to uh advertisements right now," so they're going to send you a bunch. So I'll go to this one—audit. A. This guy's still pretty small. What about this guy? He's still decently small, but he's followed by some pretty big brands. He has 3,000 followers, so maybe it's not the worst. Go to this guy over here—"No limits CEO," boom. This guy has 66,000, and he has—he made over $100,000 in 30 days, so bam. And again, I mean, guys, all this stuff is is I I found what probably five or six potential clients in like 30 seconds cuz I scrolled and I clicked on some ads, and that's it.

So as you can see here, we're now on YouTube, and what I did was I simply searched up "how to run ads," why? Because this is going to give me like agencies and businesses to business owners. So I see a couple top channels here. The thing with the very, very top channels is they're going to be super popular, so not the best to outreach to. Yeah, I'm going to outreach to people who are more mid/smaller. So this guy, for example—well, I don't think I know who this is. He has 76,000 followers. I go over to his thing; he doesn't have a link in the description; also, his other videos look like they're not really about real stuff, so I pass on him; wouldn't go for him. Let's check out this guy. This guy's a super popular dude; I'm pretty sure I'm going to look at his stuff. He has a free AI store builder; I'm pretty sure he does e-commerce, so that's somebody that I might outreach to. What about this dude? This dude has 200,000—"Free paid ads PDF," and he has a book, so this is essentially an opt-in page, so this is a guy I would outreach to. As you can see—"New book shows the secrets to booking an extra 1 to 3 exterior cleaning jobs a day." Okay, interesting. So what I would do is I would go to his about. So his actually doesn't show his personal email, so then what I would do is I would just figure out another way to do it. I would look him up on Instagram or I would try to find his LinkedIn and I would use apollo.io, but either way, I would still be able to outreach to him just fine. So guys, I'll leave you with that. Those were two very, very simple demonstrations of how I go about finding clients. Again, it is super, super, super simple. A lot of people get stuck because they overcomplicate things, but understand that confusion leads to complacency, so don't overthink it; don't get confused.

Next: how to look legit online. As you can see, looking legit online is a huge factor in actually getting clients because once you outreach to them, they're going to want to know who you are; they're going to look at who you are; they're going to see your online profile, and if you look legit, they're going to give you a chance, and if you look even legit than legit, you have lots of good posts on there; again, people are going to outreach to you, essentially, like you've seen. So guys, this is my Instagram if you want to go and look at some stuff that I post. Here it is. You know, I have some photos here; I have a video of my car, a picture of me out shooting, a picture of me with a funny filter, more stuff. I have a slide picture down here, some more pictures of me in my car, some pictures from the past, some pictures of me doing cool things, but again, this is basically how you're going to want your Instagram to look. Essentially, what you want your Instagram to say is, "I am not a bot, and I'm not some basement dweller who just lives in his basement and never sees sunlight or touches grass." So that's basically it. Okay, so you don't want to look like that, and if you're watching this on your laptop and you have your phone handy, you can literally just scan the screen right now to quickly open up the Instagram, give it a follow, and check it out later.

So here's how to speedrun your personal brand building. So why even a personal brand in the first place? So it's better than a website. People ask me all the time, "Tyson, website?" No. Instagram, yes. It builds your like and trust factor. Prospects will check it out even if you ask them to or not, and it also builds your social proof. So another piece of proof that people want to know you. This is my personal student, Andre, and he sent out a cold email, and the guy who he sent the cold email out to said this: "I rate your hustle. Few questions: How old are you? Why do you do what you do? Why should I go on a 10-minute call with you? Tell me something random about you, and what country are you from? Answer them honestly, and I'll jump on a call with you now." Now, this took me by surprise because I was like, "Wow, look at this. This dude genuinely just wants to get to know him before he hops on a call with him." On a deeper level, there's a very common saying in business that goes like this: "Hire for attitude and not for skill," because skill is easy; skill can be taught; skill is just like you show somebody what to do, and they go do it—like it's really that simple—but attitude is what a lot of people hire for. As you can see, how do we build the personal brand? So personal brand: do do—let's keep it super basic from the get-go. One: upload content from your personal life—that's what we want to do—and you don't want to upload content that is too personal: you drinking out with your buddies, you talking about some girl that you were talking to last night, you just doing something that's just showing stuff that's like too personal and weird. Again, you don't want to do that; you want to look professional; you don't want to show like memes that are like crude or something; you want to keep it professional. Next is you want to work on your personal brand regularly, and you don't want to think your personal brand is done and then never touch it again. You want to use proven techniques while adding your own content, and you don't want to copy and paste the examples/templates word for word. So let's go through some more. Here are the top three easy personal brand posts that anybody can make. So number one is a high-value/hobby post. This is my post; it's literally just me with my firearm, just doing some shooting, and I say, "Working hard on this new outreach method. What do you guys think so far?" So it's a picture of me doing something that I like, and the caption is casual. So on your Instagram, like one of the worst things you can do is like have every single post be about like, "DM me if you're a business and you want to make 10 times more profit in revenue. I can help you make money, money, money, money, money," because again, guys, your profile shouldn't look like one big advertisement at all; it should look like your personal profile; you just happen to help people make a lot more money with your copywriting/email marketing/digital marketing. Next is the talking head video. So this is just me holding my phone out in front of me, and I'm talking about business, or I'm just talking about life or business and general possible hooks. So here's something that copywriters mess up on all the time: they make content about copywriting and not about business. My friends, these businesses don't care about copywriting; they don't care about "here's the top five subject lines"; they don't care about "here's the PAS formula"; they don't care about those things. What they care about is, "Here's how to make more money in your business with copywriting, digital marketing, properly set up landing pages, optimizing your funnel"—these things. So some possible hooks: "Here's some done-for-you hooks. Here's how I got XYZ result for my niche client." So "Here's how I got an extra $20,000 per month with my fitness client. I did this; I did this; and I did this." Right? I optimized his emails; I recreated his CTAs, and I fixed his sales pages, for example. That's it. If I created a reel like that and a business comes across my profile, they're watching me talk; they're seeing I'm I'm articulate; they are also seeing that I've gotten results for my past clients. Next: "If niche business struggles booking more qualified sales calls or whatever the dream state is or want, in my experience, it has to do with these two things," then you explain and you recap. So what this looks like is because you're saying, "In my experience," again, it it essentially sounds like, right, you're inferring that you have experience even if you haven't worked with a bunch of clients before. If if you've written copy, you have experience. So "In my experience, copy is written better when it's like this," and again, you can use other people's authority; you can look at some really, really huge marketers and say, "Well, look at what they say; look at what they do; so this is what this is what other people should consider doing as well." "Three easiest ways to grow your email list and milk it for every penny it's worth," and then number one, you do this; number two, you do this; number three, you do this. Again, realize how these are things that businesses actually want, that businesses can actually understand—not like the things that you're learning in this course—like, and but what I mean by that is if I tell you guys, "Okay, here's how to write an email," like you wouldn't create a reel about "Here's how to write an email," because, dude, that is not what business owners want to see—like you're creating copywriting content as if you're creating content for copywriters or something—like it doesn't make any sense. So you want to create content for business owners. Next is a caption-based post. So all I did was I took a photo of me, and then I put a testimonial underneath, and then I wrote this: "This has to be the best thing to wake up to LOL. Client went from a dead email list producing zero leads to booking 10 high-ticket sales calls in one email. No tricks, no no secret sauce, no wizardry—just some damn good copy, and you can do it too. Just keep improving; you'll be getting voice notes like these from your clients in no time," and then I put, "Comment on how your journey is going." You shouldn't put any CTA like that. Again, that's exactly what it should look like—just a short caption talking about your past experiences, talking about what you've done before, or talking about some things that again business owners can do to make more money and improve with copywriting or email marketing. So comment that someone left on my video: "How can we show luxury on our posts if we don't have any cars, watches, etc.? Please tell Tyson. Thank you so much." So this is a common misconception is that I say you should post yourself doing high-value activities, and people are like, "Well, what if I don't have fancy cars or fancy watches?" Like that's not what I'm saying. First of all, dudes have uploaded photos of them with other people's cars or just a random car and been like, "This car isn't mine," but and they just make a post about a car. Literally, a brand is just association. If you see a guy post it up next to a really nice car and you know it's not his car, still, you're going to subconsciously create that person as a higher-value person. And again, we don't complain about the game; we just play the rules of the game. People judge a book by its cover; that's just what it is. So remember what I said: have the best cover and be the best book; that's as simple as it really gets. So as you can see, this is not a luxury post; also, this is like my cheapest firearm here; this is like a what, 400, $500 gun; it only shoots 22 long rifle, so it's very, very small caliber, so it's not one of my best guns, not anything super expensive. Anybody could take a video/photo like this. Even if I didn't have anything in my hands and it was just a good picture of me outside in the wilderness, that's a good hobby post/a high-value post. If you're ever on vacation or in a cool spot, take a photo. If you're dressed super nice, let's say you're wearing a suit and tie and you're out having a coffee, dude, take a photo and put it on your Instagram; that stuff looks good. Again, you want the other person to be confident that you're not just some weirdo or basement dweller or you're not a menace to society or you're not a gangster or something. If you're sitting down playing chess, like, bro, I don't know about you, but I don't see hoodlums and thugs just hanging out and playing a game of chess, so it just creates a little bit of a better opinion they're going to have of you just because they see you do high-value things; subconsciously associate you with things that are high value. So another pro tip for you guys here: do not be desperate. The goal of your Instagram isn't to attract clients; it's supposed to look like a personal Instagram that you post business stuff on sometimes. Don't look like everyone else. So two big things there: don't look super desperate, and don't look like everyone else. Don't have a bunch of CTAs, calls to action, like, "Please DM me if you need email marketing. Please DM me if you need copywriting." That looks weak; you look weak sauce; you look desperate. Don't do that stuff. Or if you just go on Instagram, look at what every other copywriter is doing. Again, you're going to go through and look and see, "Wow, these guys have blank empty profiles, and the stuff on there doesn't look very good," or you're just going to see overall what they look like, and you want yours to look different. Again, guys, there are so many different ways to differentiate your outreach, bro. If I'm outreaching you and I could outreach to the same person, bro, I promise you I'm getting the client. Why? Instagram looks...

Banging the value I'm going to send is going to be insane. Like every single part of this is going to be insane. I've shown you already screenshots of people saying, "You know what, I don't usually reply to DMs like this. I don't really usually reply to outreaches like this, but this is just so much value that I'm blown away." So let's work together. If you give them that feeling, dude, this game over. That's how you get client after client after client. I was to the point where I knew for a fact I could get on a sales call every single week, every single week consistently without fail. I could get on a sales call done. And eventually, you're going to get in the same position.

What's going on, everybody? I hope you are locked and loaded and ready to get back into the free Mega course, man. I like those gun intros, man. I got to, I got to get more guns to do more gun intros because, bro, the editor just makes them look fire. All right, everybody, as we were saying, we just got finished with a pro tip, and now we are going to move on to the most frequently asked question. So you probably left some of these questions in the comments already; no worries. And if these questions actually lead you to more questions, then by all means, you can feel free to, again, go ahead and ask them in the comments.

So okay, so number one: How do I accept payment? Okay, this is a big one. So there are plenty of tools out there. The one that I use is Stripe. And yes, you might be in some sort of third-world country or European country where a lot of these are hard to come by, or or they don't work for you, or they're not available for you. Okay, so I'll give you some Alternatives. So Stripe, PayPal; those are the big ones. There's also things like Payoneer—okay, it's called P-A-Y-O-N-E-E-R, Payoneer—there's also Wise, W-I-S-E. Those are the main ones that pretty much everybody uses. If none of those work for you, you got to figure something out. It's not really a me thing; like I can't really give you every single payment thing in the world. Like you're going to have to do some research and figure out some ways. But usually, there is something. Okay, I've paid people from some pretty crazy countries before that I didn't even know existed, so there's some way for you to accept cash.

Next: How much should I charge? Now, I considered creating like, kind of like a whole slide about this, but it's really not that deep, guys. At first, you're going to want to charge a smaller amount. If it's your very first client, I, I usually say you want to create some sort of LRO, a low-risk offer. This is something like a free trial period. There's a difference from working for free and working for a free trial period. So a free trial period is like 1 week, 2 week; basically, you don't really want to go a month because then they're going to get used to not paying you. So one week, two week, a month if you really care that much, if you really want to. That's for the free trial period. There's also commission-based. Some people like commission-based because it makes them feel as though, okay, well, I don't actually have to pay this dude anything until money starts coming in, so it's another way to kind of defer payment and decrease the risk on their end. And then there's also a small one-time project. So I do this one a lot, as you can see with some of my outreaches that I showed you guys. I do like $300 to start, $400 to start, just for a couple emails, and then we'll see if we're a good fit to work together. That's a great angle to go for. And then past that, man, it really does come down to the offer; like what are they offering you, or or if they want you to do something like daily emails, it's going to take you a month to do; there's no reason why you can't negotiate eventually 2 grand, 3 grand, 4 grand for that. It's not really that deep, as much as a lot of people think. Like, as for like typical rates per email, is like $100 to $200 per email. Some people even do $250 or more. Sales page is like $1,000, $1,500, even $2,000 plus, and so on, so forth. So hopefully, that kind of gives you a little bit more insight on how much you should charge.

What happens after the sales call? I get this question a lot, honestly, not sure why, because I remember what it's like to be a beginner vividly, and I don't think that this question ran through my mind: What do I do after the sales call? I mean, it probably depends on what you guys agreed upon and what you should be working on, but my best guess is that you should probably start working on the things that you discussed on the sales call. Maybe there's something deeper to that question. I'm not, I don't really understand. If you have any more specific questions, because remember, the better your questions, the better your answer will be, so you know where to go to ask those down in the comments.

How do we book calls with prospects? That is with Calendly. So it kind of is spelled like calendar, but instead of "dur," it's "Lee," Calendly. And here you're going to be able to set your hours. So if you're available from, like, let's say 6:00 a.m. till 9:00 a.m., then you can set that on your Calendly, and then they're going to be able to pick the times that work for them. This way, it's a lot easier than like, "Hey, man, what time zone are you in? Are you free on 7:00 a.m. on Friday? No, I can't do 7:00 a.m. on Friday. Friday? Let's do Thursday at 4:00 p.m." Like, dude, that's just adds so much friction to the call. I'm telling you, you want to download and use Calendly instead.

Next: How does the email marketing software work? So how do we send the emails? So once we have this client and we're writing the emails for them, what does the delivery look like? Do I write the emails in a document? Do I create it in some sort of software and send it out to their list? How does that work? Well, we're going to go more into the email marketing software and the secondary skills portion. I'll be taking you through my own software and giving you a look into what that looks like, where to find things. Every software is going to be different, but yes, I'm going to show you exactly how to send with the software, how to use the software. But essentially, yes, their whole email list is on a software, and they can send either broadcast emails, which means just an email to their whole list, or just a part, part of the list, all at once. They can schedule these broadcast emails, or they can create an email automation, which essentially—and we're going to go a lot deeper into this—but essentially, it automatically sends them based on when they signed up or based on when they took an action. So if they, let's say, bought a product, then they're going to get an automatic email right after; or if they sign up to a free newsletter, then they're going to get automatic emails 1 day, 4 days, 7 days after they sign up. And whether you actually create the emails and send them out in their software or not, or just send over the copy, again, it's up to you and the client. That's where a lot of your questions are going to be answered. Again, you're not going to know and be able to script out every single conversation before you get paid or before you have your first client. So I've done work for some clients where I send it over into Google Documents, and I've done work for some clients where I manage their whole email list. Okay, email list management is, again, another upsell that you can actually give them, and we're going to go really deep into that. I actually just finished up writing most of the secondary skills portion, and man, can't believe is, is giving this out for free, dude. Like literally, mentors are, are charging at least 5 grand for this; it's nuts. So we're just going to get right into it. If you still have any questions, ask in the comments section; don't be shy. I reply.

I want to finish this off by giving you guys a few things that I've learned after coaching thousands of copywriters. First and foremost, most people don't bother outreaching consistently over long periods of time. 99% of people are not even going to finish the video, proven by the statistics given to us by YouTube. So 99% of people literally can't even sit there and finish learning. So that's 1%; you're in the top 1%, literally, if you've just watched it. Furthermore, you're in the top percent if you just watched it. Out of that 1%, probably about another 1% of that 1% goes and actually writes their first piece of copy. Probably 1% of that 1% of that 1% probably does their first outreach and starts outreaching consistently over even just a month. So you have to realize that with anything, whether it's dropshipping, day trading, literally anything in the world, even like things that aren't money-making related—like think about how many people buy a gym membership and then don't go to the gym. They have intentions, but it doesn't matter, bro. You can have literally tons and tons and tons of intention, but it doesn't matter unless you actually take some action.

Next is that habits must be implemented before they can be optimized. So this is super important, dude. Start sloppy. Start sloppy. Give yourself permission to suck. Habits must be implemented before they can be optimized. So don't come out here and try to have this optimized outreach game where I'm going to outreach to 100 people per day, and they're all going to be perfect business owners, and all my outreach is going to be perfect. I'm going to track perfectly, because it's going to be foreign to you. So even if for 1 hour a day you just start outreaching, dude, just do it. This is like I tell people when they're trying to get their fitness right, when they're trying to build down muscle, dude, just do like three push-ups a day. People are like, "With three push-ups a day, that's not going to help my chest." No, of course, it's not going to help your chest, dummy. You're not going to reach hypertrophy like that, but you are creating the habit. Just because you're putting the habit into your day now, after that, the habit can be optimized. Maybe next day you start with 20, maybe then you start doing 30, and so on and so forth, and then you start doing a whole workout because you have it planned out in your day because the habit has been implemented before it can be optimized.

Next: Copywriters who focus on nurturing warm leads win. I can't stress this enough. Copywriters who focus on nurturing warm leads. You know what most copywriters do? We just discussed that most copywriters don't even finish a video, but the ones who are actually outreaching, most of them get a warm lead, so somebody who says yes to looking at their stuff, and then they get ghosted, and then they just never outreach that person again. Or when someone says, "Yeah, we already have somebody for that," for example, they never outreach again. It's like, bro, first of all, if someone says they already have somebody, that already have a copywriter, dude, that's almost one of the best replies that they can, that you can ever have, because you know what? That copywriter has got your client, bro. Eventually, they're going to either move up in the company, they're going to either be head of copywriting and need more copywriters, they are going to not work out because the copywriter isn't as good as they say they are, or they're going to not work out because the copywriter doesn't want to work for that particular business because for some reason they don't get along. Copywriters don't just sit in the same position forever. This really makes me laugh because some people are like, "Dude, this niche is oversaturated, or copywriting is oversaturated. Every business already has a copywriter." Let's just, let's just make simple math: a million businesses with a million copywriters. Do you think that there's going to be one opportunity out there? Maybe one per day with 365 days in a year. A million businesses with a million copywriters, bro. One of them is going to move on to a different, a different position; they're going to become the CMO; one of them is going to just quit; some of them are going to get fired. It's literally inevitable that that there are going to be openings. It doesn't make any sense, this uh, line of thinking. Okay, so that's all I have to say about that.

Next is to: You should sign up to tons of email lists so that you can gather swipe while also looking for things that can be improved. So again, create a new Gmail address, sign up to a whole bunch of marketing emails by downloading their free stuff or putting your email into their newsletter or buying things that you genuinely want to buy for like 7 to 27 bucks or 57 bucks or whatever it is, online products, and um, dude, just get on, on their list, and and see what they send to you, cuz sometimes it's good, and if it's good, you can take inspiration from it. If it's bad, you can outreach to them and say, "Hey, I can make this better." Okay, so it's literally a win-win, win-win, win-win, win. So because I know I'm already going to get asked this every single time I bring up the facts that I have one-to-one students, my question is: You mentioned you have students; how does one enroll to be your student? I would really like to be successful at this. Well, it's definitely the most successful or the best way to become a successful copywriter is to have a mentor. If you want to be one of my students, the link to that is down below in the description, the one-to-one mentorship. Some people are looking for it; some people aren't. If you aren't looking for it, dude, it's no worries; you can still win; no big deal. But if you are looking for it, again, that's down below in the description.

How to close clients on sales calls, or on calls? We'll be talking about sales calls principles plus script. Okay, so this is going to be super important. Okay, so you sent your outreach, and they booked a call, and now you got your call scheduled, and it's time to figure out what to do. So in this section, I'm going to show you exactly what to do. So my friends, the sales structure that I like to use is called OOO. That's basically it. Now, this is something that I didn't create the structure or the idea myself. I mean, the sales calls are simple; there's just sales calls. I created OOO because I just found that the acronym was kind of cool, the three O's. Anyways, so you start off with the overview. You get on a call with them, then you say, "Okay, here's what we're going to be talking about; here's what we're going to discuss. I'm going to ask you some questions about your business, where it's kind of going, the directions. I'll tell you a little bit about what I do, and if there's any way that I can help, and then we can go from there. How does that sound?" Basically it. Next is Direction. You get clear on what direction they're trying to go into. So like, "What are your goals? Like what are you trying to do to actually get to, you know, whatever it is? Like are you trying to increase Revenue right now? Like what is the main goal, and what is there like a timeline for that goal? Like what are you trying to do? Where are you trying to go? Also, how are you trying to get there?" So if they say, "You want to scale using ads, and we're looking for somebody to take over the email marketing aspect of things as to squeeze out as much as we can off of each lead, get as many upsells as we can, and get as many conversions from just viewer or from just lead to buyer as we can with email; you want to optimize that," well, then they basically just sold themselves on you, bro. But if you come in out of the gate being like, "I'm a super cool copywriter; I can make anybody money, and I work with these people," like, dude, that's, that's the opposite of what you want to do on a sales call. They should be doing 70% of the talking, 70 to 80%. So there's really no reason to be nervous or worry about it. It's the expression that I really like: It's really hard to say the wrong thing to the right person; it's really hard to say the right thing to the wrong person. And also, if they're getting on a call with you, dude, they already want to work with you. Nobody out here, especially business owners, is just hopping on a call with random dudes all day. Trust, they don't want to hop on a call with you unless they want to work with, with you. They already, the right person, is really hard to say the wrong thing to them. So next is Obstacles. Is there anything you guys have been struggling with to actually get there? Any obstacles? Any roadblocks you guys have been having? Any problems so far? Or is it just kind of like you're implementing a new strategy? It's basically it. Next is Timeline. So this is where you get really clear on, okay, what, what's the timeline looking like? Like are you guys super quick, super fast, looking to scale as fast as possible, running and gunning, or like, like what's the timeline? Is it 3 months? Is it 6 months? Is it 1 year? And then next, after you have all that stuff, you can kind of give them an offer. So, "Okay, it looks like you are looking for somebody to take care of this task. That sound accurate?" Like, "Yeah, that's exactly what we want." You say, "Okay, cool. Well, um, this is something that I've been wanting to do for a while; I've been looking into; I've been learning about, and I think that I'd definitely be able to handle something like this for you." Then you say, "Cool," and then you come up with an offer. Like, "Yeah, okay, that's awesome; let's do it." You're like, "Okay, awesome, man; um, I'm ready to get into like talk about pricing if you want," and they're going to be like, "Yeah, okay, sure; let's talk about it." In my experience, as soon as you get on the sales call, pricing is going to be one of the things on the front of their mind because they don't even want to do all this stuff unless they know that you're not ridiculously priced.

Overview: Let them know what they're going to be talking about on the call and how long it should last. How this usually goes is: I'm going to ask a question, find out where you're trying to go, based on what I gather, and I can assess, firstly, if I can help, and then we'll talk about how I can help. Sound cool? That's basically it. Direction: Make sure you know exactly what direction people are going and how they intend to get there. So what are some of the main goals and steps you're currently taking to get there, or wherever you want to go? Obstacles: Make sure you know what they need and what they're looking for. Okay, this is super important; you don't want to pitch yourself before you do any of these steps. What's been stopping you from getting there so far? Are you on track and looking for something specific to speed up the process? Next is Timeline: Make sure you know when they plan on implementing certain steps and getting their goal so that you can later on encourage them to start now if they want to reach their goal by whatever date they say. And then next, of course, is Offer: If you can make your prospect an offer at this point, make sure it goes together with the information that they've given you. And that's basically it.

Pro tips: Number one: This is a discovery call and not an interview. A lot of people think that once you hop on these calls, people are going to be asking you, "So how long have you been marketing for? What companies have you worked for?" blah, blah, blah. In my experience, that never, ever happens. I've gotten on sales call role plays with guys, and they like, they're pretending to be the client, and they think those are the questions they're going to ask. Those are not the questions that are asked. Nobody actually, like, it's not a job interview, dude. You, you'll find out with freelancing and with marketing that everything you're taught in school or everything you're conditioned to believe is just false. People are not that interested in that. People just want to see, see if you can do the thing that they want you to do, and if you show them that you're competent and that you can...

Do it and get them results. Then they don't care. I don't care if someone started yesterday; if I give them a chance and they knock it out of the park, dude, who cares.

So next, don't overcomplicate things. It's hard to say the wrong thing to the right person and the right thing to the wrong person—super important. You can't sell meat to a vegan. Offer what they need and not what you're good at. Okay, so you're not going to sell meat to a vegan. Translation is that you're not going to give somebody or sell somebody on something that they don't want.

So let's say you have this awesome burger and you're trying to sell it to a vegan dude, and you're like, "Bro, it's made out of grade A Angus beef. This is awesome beef; it's the best!" Like, okay, but I don't eat that. And you're like, "Okay, but but no, bro, you don't understand, bro. This this beef got the spices in it, bro, and and it's created just perfectly." Like, "Bro, I don't eat that. I don't eat meat. I don't know what to tell you." It's the same thing, dude.

Distinguish obstacles from objections. This one's super important, and know the difference before getting into price. Ask a triple check: "Is this something you feel like could help you get to your goal, like the offer that I gave you? And is there any reason why we wouldn't be able to start right away and hit the ground running?" So if you say something like, "Is there any reason why we wouldn't be able to start today?" they might say, "Oh yeah, well, we're actually like working on implementing or bringing on more people in the next 2 weeks." And you wouldn't really bring up price until you get that information. You don't bring up price until you have all the information. The reason why this is important is because let's say you don't bring up obstacles first; you just go for straight-up price. You can be like, "Okay, well, the price is like, we can do this for like 2 grand a month." Then they're going to say something like, "Oh yeah, well, we were thinking about starting in 2 weeks anyways," and that's going to work against you. Because now, instead of you actually handling the objections themselves—'cause maybe they'll have objections and maybe they'll have obstacles—but trying to handle them both at the same time is the worst thing that you can possibly do, 'cause they're going to try to come up with some excuse, and then you're going to believe the excuse, then you're going to get off the call without actually handling their objections, and that's not what you want. So you want to figure out when they're actually trying to start, if they're ready to start right now. And if they say something like, "Yeah, I'd be willing to start if we can work out like an offer, like if the pricing would make sense," then it gives you a perfect segue into the price, 'cause they're bringing it up, being like, "Well, what are you, what's your price?" and you're not bringing it up. So this always looks better.

Next, we need to talk about objection handling. This should pretty much never happen. Like, I I've never really had to be in an objection-handling situation, but if it does, here are a few things that you do need to know: One, never be confrontational; agree first and then become curious. So if someone says something like, "Yeah, now really isn't the right time. I don't know if we have it in the budget, so I got to get off the call and check the finances," what I would say is, "Yeah, man, makes a bunch of sense. I mean, you're a business owner; you got a bunch of bills. I'm sure you got a bunch of softwares and people and payroll and bills be creeping up on you, so I understand. No worries." And then you would handle the objection. So you agree: "Yeah, man, makes makes perfect sense," but understand that most objections are smoke screens. Ask questions to get the real objection. So a lot of people say something like, "I got to think about it," or "I'm not really sure yet," or "Let me look at the finances," because they're giving you a smoke screen. A smoke screen is something to distract you from the real objection. Use your sales call information that you wrote down for ammo; that's really important too. So to get there, that if someone says, "Oh, well, you know, I think that we should wait," and I would look at it, look at my page, while be like, "This this this is really what I would say. Well, I'm a bit confused. You said you wanted to wait, but then like earlier you said that you wanted to reach this amount of money in the next 3 months, so it sounded like you were like super ready to get going, and now you're saying you want to wait. And you know that's cool and all, I was confused. Which one are you trying to go for?" Super quick. And just by asking questions, them seeing that they're contradicting themselves, they're going to be like, "Yeah, well, I did say that." So the goal here is not to make them feel stupid; it's not to get them in a gotcha moment. The goal here is literally just to get to the real objection; that's it. Handling the real objection. And the real objection, the only real objection that they could really have is that one, they don't trust you to do what you're saying you're going to do, and two, is they think that you're overpriced; they think that they can get it for cheaper and better or cheaper for the same quality, that sort of thing. If they say something like, "You know, I want to think about it," for example, I'd be like, "Oh yeah, for sure, no worries. What exactly do you want to think about?" And it could be like, "Well, I want to think about the price," or "I want to think about like, I want to look at more of your work," and you know, "look at more of your portfolio." Those are two different things. So if they want to look at more of your work, look at more of your portfolio, then they're not convinced yet; they don't trust you yet. And if they are just concerned about the price, then that's an objection you can handle. So if you're on the call, you can be like, "Oh yeah, no worries, man. If it'd be comfortable with you, what I usually do is start out with my clients like just as a discovery project, so like a small one-time project to see, you know, if we worked well together, if it would be a good fit, and then we work together from there. Does that sound cool?" And that's really all you need to know about objection handling.

Now look, you're going to hear a whole bunch of stuff about sales calls and objection handling that is not going to apply to you if you start looking up videos or looking at videos, because when most people talk about sales calls or objection handling is from a business-to-consumer standpoint. So like if you're a salesman and you're getting on sales calls all day where they'll be like, "Oh, if they say this, you say this, and then they say this, and you say this, and then this is the perfect objection handle," it's like, first and foremost, one of the biggest things you have to remember, dude, is that these are business owners; these are sophisticated audiences that you're talking to, and they're smart. So if you're over here trying to do some crazy objection handles on them and stuff like this, they're going to feel it; they're going to feel like you're you're doing like sales calls things, and they're going to be shut off. I've been through this before. I I say this from experience because I've done the whole like getting on a sales call and um doing the objection handling and going super deep into their pain state, do going super deep into their pleasure state and all this type of stuff, and people see it coming from a mile away, and it just really turns them off on the sales call because they feel as though it is a sales call. It is a discovery call; you're just talking to them. That's basically you're just talking to them; don't overthink it. I've had sales calls where I literally just get on, kick it with the dude, we have good vibes, we talk, we have a conversation, and then we just close the deal. It's really that easy.

Businesses like chess. Instead of trying to memorize every possible line, learn the principles that can be applied in any situation. This is why general business advice is undervalued while templates, methods, and tactics are overvalued. Tyson 4D out here spitting some facts. Essentially, you want to learn the principles because they can be be applied in any situation rather than just like, "Tyson, what's the script? What's the exact words that I say?" Because if you have a planned-out script and they say one thing that's not on your script, now you're sitting there like a deer in the headlights; you don't know what to say. So learn the principles, dude. Also a tip that I didn't even write down here is just be more social, dude. Just talk to more people. A lot of people think that uh they're going to get on the sales call and be like super social; they're going to know exactly what to say and be witty and stuff. Dude, people on calls, especially like your vibe really does say a lot about you. So if you get on and you seem really chill, you seem like a good person, a lot of the times that's just going to get you the gig. Like that's the main reason why people want to get on calls with you is 'cause they want to see if you are who you say you are. That's basically it. And if you get on the call and you're like quiet and you're just answering things with like one-word sentences and you seem nervous, that's going to not be good for you, bro. That's going to hurt you overall. So just go out in your life and say hi to more people, people, and start small conversations. Go out there and compliment some people and make some observation statements, like, "Hey, that's a cool belt." That's it. And this is going to get you out of your comfort zone, but it's also going to help you be more social. And once you're better, you have better social skills, it's going to help you on these sales calls.

Next thing to note is that imposter syndrome is great. The cure is to just get unreasonably good at what you do, and then it will go away. So if you're of the thought of like, "Well, I don't know if like clients are going to want to work with me if like my copywriting is good enough," this sort of thing, dude, just get better; learn more; get better. One of the biggest things that helped me here is to get my own mentor. I've got tons of mentors over the years. My last one that I paid just a couple months ago, actually 18 grand US for the mentor. I know some people are like, "Wow, that's crazy." It is pretty crazy; it hurt the pockets a little bit, but uh, bro, you got to know. And my mentors pay for mentors. Like the guy that I paid 18 grand to, he paid his mindset mentor over 200 grand for like mindset coaching because he's worked with the biggest names, and you know, he he's a real deal. So just to put into perspective, it's really just paying for speed. You can do it without mentors, and it's great, but there's going to be some lost time. That's basically it. More mistakes takes more trial and error and and trying it for for more time, right? So that's it.

Next up, okay, and this is the this is the good one; this is where it gets juicy. Advanced and secondary copywriting skills to close 4K per month copywriting clients: email marketing, video sales letters, sales pages, funnel building, email sequences, AI copywriting, and even more. Then to top it all off, the after-video action plan, which is a complete must-watch. If you watch everything and just without the action plan, it's like, "Dude, why'd you even watch, bro?" Here's exactly what I would do if I had to quit my 9-to-5 in only 60 days, in my life dependent on it. Someone kidnapped my family, or they kidnapped me; they held a gun in my head and said, "You had 60 days, bro. If you don't make 3K, 4K per month and quit your 9-to-5 job, you're done." Here's what I would do: I would quickly, of course, sign up to as many email lists as possible in your relative niche and look for any free resource, ebook, or newsletter that you can sign up to. So get on as many emails as possible. This is like, I said, it's just going to give you a better perspective of what people are sending out; you're going to be able to outreach to them based on what they send out and so on and so forth. Next is to gather up to 10 to 20 prospects per day. Feed, run your personal profile to 100 followers and nine posts, which again, this this should take like 3 days. All you have to do is go through your camera roll, look at some posts you already have, write some good captions, and maybe write one or two or three reels, and then then create a reel. Reels are not that difficult to make; you literally just hold your phone out and record your face. Like I don't know how how much easier I can really describe it; that's like as easy as a guess. So I speedrun your personal profile, 100 followers and nine posts; again, that should take like 2 days, 3 days, and then you're ready to start outreaching like crazy. Send 10 to 20 initial outreaches daily from any of the methods above. If you're a beast, dude, just keep sending them out. Something to note is that if you create a brand new account and then just start sending out like crazy amounts of outreaches, like 50 a day, Instagram is going to shut you down because they're going to be like, "This dude's sending out too many Instagrams, and he just made a brand new account," so it looks like he's a spam bot. So you want to make sure you're not going into the Instagram spam folder, so you want to start small, or ideally start with an account that's actually old. So use an old account if your old account, you know, you have friends and family on there that you don't want them to see; just start a new account, but warm it up first with only a small amount and do some instead of Instagram outreach, do some uh email outreach off rip as well. So next is to join the Discord and school groups. You know, this is obviously before all the other ones, but you want to exchange value with others; talk to other people; exchange value with others; share your findings; and also it really helps to just make friends. If you want to go fast, go alone; if you want to go far, go together. I've had multiple like they started out as like accountability partners, but I would consider them just straight-up friends on my copywriting journey where we would just like hop on a call; we would both just work outreach for like 5 hours, 6 hours, and be like, "All right, I'm getting off now," and they'd be like, "Okay, I'll get off now too. I'll be on in a couple hours," and then you just get off and get back on in a couple hours and you start working again. This is what I did; I'm super motivating, super inspiring, because once they get a win, you know your win is coming next, and it's just is the best thing to do. Next is to nurture and follow up with any warm leads heavily. So if you outreach to somebody and they say, "Hey, what's up," and then you let it marinate, and then you ask them if they want to see some value and they say yes, they're now a warm lead. So whether they ghost you or they say no, or they say yes and then ghost you, or whatever the outcome is after they say yes to the to your free value and you send it over to them, they're now a warm lead, and they now are somebody that you outreach to forever. Next, I would get on camera, record Looms and video intro DMs. This is a lot of stuff that a lot of people don't want to do; a lot of people don't want to get on camera; a lot of people don't want to give value; a lot of people don't want to spend time doing this, but I would just go headfirst into this, dude. I would just be sending crazy Looms, crazy amount of video intro DMs; I would just be sending sending sending sending sending because this is just stuff that can never be oversaturated, especially because how you do the videos and how you do the Looms is a big part of the whole process. I'm good on camera; I wasn't always good on camera, trust me. I have some resources in the free copy starter kit and also some of my very first videos on YouTube you can watch where I was stumbling over my words and I couldn't speak properly at all. And a lot of people are like, "No, bro, I literally don't even believe that you weren't a good speaker," 'cause dude, like the charisma, the articulation, pronunciation, the enunciation, it's all on point. And it's like, "Yeah, dude, all I do every single day is talk. All I do is review people's copy; all I do is create YouTube videos; all I do is create videos on my Instagram," right? So all I do is talk. So practice makes perfect; that's really just it. Just spam, bro. Just do it; just do it; just do it. You have to attack these goals; remember you have 60 days and your life depends on it. Now now I would finish all of these steps in like one to two days, 3 days max, and repeat them and refine the process in 60 days. There's no reason you can't quit your job. I've helped many people already do it: quit their job in 60 days or make 3 to 5K per month in 60 days. That's it.

So everybody, here's a thought exercise for you. I want to ask you a question: If you make a million dollars, are you rich? Some people might say yes; some people might say no. If someone works for 40 years and earns $25,000 per year, they made a million dollars; are they rich? Hell no. Someone else makes a million dollars in one year; are they rich? Most people would say yes, unless you're going to be one of those pompous dudes that are like, "No, bro, you need to make a billion dollars a year." Like, okay. A million dollars a year; are they rich? Yes, most people would say. Money is more about speed than it is about quantity. So making as much money as possible, sure, that's one thing, but it's about making money quickly. And to make money quickly, you have to do things quickly; you have to start quickly; you have to finish quickly; you have to do everything quickly, bro. You just have to not stop; you just have to attack, attack, attack everything.

So here's how I felt starting out, and I recommend everybody document their journey. I took like video journals and also journaled in my Snapchat; that's why it looks like this in my Snapchat, because a year later it would give me a notification like, "Hey, you have memories from last year." So here's what I said: "I didn't even spell copywriting right; that's how you know I was just starting out. Just finished the copywriting course; now it's time to reach out to companies and try to sell my services. I've really been stalling the process because I'm not excited to get turned down or to be on business calls. It's all very new to me and definitely the most uncomfortable part, but I know it's necessary, and I know it's worth it. I want so bad to quit my job, get my time back, and enjoy life's luxuries, and I can't do that if I don't force myself to do this. This might be one of the harder things I've ever done, not because of its sheer difficulty, but because it's not something I have to do but something I have to force myself and make it something I have to do, meaning I have to be a, you know, a self-starter. There's nobody telling me to do this. I was in the Army; I was a carpenter; you know, I had done these hard things before, but it was because someone was yelling in my face to do it. To do it by myself and to keep myself motivated. I understood that it was going to be difficult. If there's anything that I've learned in this lifetime is that hard work pays off." And that was back in 2022 when I was just starting my copywriting journey, and these were my goals: In one month, I want to have made a couple of sales by this time. Six months, my goal is to make $5,000 per month; that's more than enough to quit my job and get an extra apartment. February.

2021? It was actually 2022. I don't know why I put 2021 here. As you can see, it's full of typos, but um, this was February 2022. So when I was just starting my copywriting journey, as of this recording, it's July 2024. Right? So literally 2 years ago, this was me.

If you're anxious, use it as fuel. If you're excited, use it as fuel. If you're angry, use it as fuel. If you're frustrated, use it as fuel. And if you're insecure, use it as fuel. Emotion is energy; energy cannot be destroyed, only transformed. So use all of your emotions to your advantage, cuz it's all fuel; it all helps you get to the goal.

So let's put it into perspective because it's going to be tough. Again, copywriting is not some passive income scheme where you can just like click a few buttons and money falls out of the sky, even though that's probably what some TikTok Guru told you. It's not like that. He to put it into perspective cuz it's going to take work. The traditional route—going to college, going to university—getting into tens of thousands of dollars of debt, if not $100,000 of debt, sacrificing four plus years—4 years, 6 years, 8 years—just for a chance to make over six figures. And check this out: how many people drop out of university? Around 40% of people drop out. 40% of people; they get into tens of thousands of dollars of debt, they get into up to $100,000 in debt, and they spend years in it and then don't even finish. That's almost half the people, dude. That's almost half the people.

So yes, man, copywriting is going to take some work. It's not going to take nearly as much work as university, chances are, and it's not going to cost even a fraction; it can cost nothing. It's it's literally free to start. You can do it; try it for a year, for 2 years, and you're going to be no worse off than when you started.

And look, the last thing that I really need to give you is to not let your overly skeptical brain talk you out of your destiny. So you don't have any excuses. This guy's name is Leopo; he said he's made $99,000. Now I'm almost done setting up the funnels for the companies I'm working with. I don't know exactly how much I'll be making from commission, but at least $3,000 to $55,000 a month per company. He's 14 years old, my friends—14 years old at the time of writing this, probably 15 now, but he's 14. He's made over 9 grand with copywriting. What is your excuse? What is your excuse? Top geographies: 22% of people are from the United States, but 9% of people are from India. So I know there's a lot of Indian people, or a lot of people from any of these third-world countries—India, Nigeria as well. Okay, third-world country, Canada—like, like I'm in Canada, so I can say that. Obviously, Canada isn't a third-world country, although it seems like that; it feels like that sometimes.

So here's what Zeus said: Zeus said, "I started with $0 and no copy skills, and I'm currently at four figures per month." So over $1,000 per month. Won't go into the exact amount, but it's like 880,000 Indian rupees, which is more than his high school teachers. He's making a lot relative to where he lives and what he's doing right now, and he's all—he's also 16 years old. So I was like, dude, look, a lot of people like to say, "Okay, yeah, this will work, but it won't work for me, man." What is your excuse?

Lastly, I want to hear what my past student David has to say. Have him come on here and do a quick word to you guys about what he was able to accomplish with copywriting as well.

"What's up, guys? So right now I'm at Ikea over here in Burbank, California, and this is where I used to work. And I just want to make a huge shout-out to Tyson. I was able to quit my job here in about 4 months—about 3 and a half, 4 months. So I started back in December. I got my first client within a month; that was a trial client. So this was a client I worked with on a trial basis for about a month, and then 3 weeks after that, I got my first paying client, and then a month and a half after that, I got my third client. Now all my clients are on retainers, and I was able to completely walk away from my job right here. All right, everybody."

Now that you've heard all that and you know the copywriting really is the real deal, now we're going to talk about the introductory to secondary copywriting skills—super important—sometimes referred to by me, cuz I come up with the term, as copy salting; other people sometimes call full-stack copywriting or digital marketing. Understanding how to utilize more than just copywriting is going to give you an unfair advantage and a competitive edge over every other copywriter.

And look, guys, the reason why this is so, so, so, so, so, so important is because this is going to make it feel really real. Like, again, everybody's like, "Oh, well, how can I get paid just like $10,000 per month just for writing words and stuff?" It's like, no, this is the stuff that you really start to make serious bank with, and you're going to see why because it's not all easy; it doesn't all come secondary tier, and a lot of this information is not freely available, or at least until this course came out. I literally couldn't find much on a lot of this stuff. I had to learn from experience; I had to learn from also people that I've done business with and my clients as well. Like, my clients are people who are making $4 million, $10 million per year, and they were actually like mentoring me and teaching me themselves, which was really cool. I also hired a mentor currently that's like, dude, making crazy money—like crazy money; he's made over 50 million.

Here's the skills that we're actually going to be learning in this section: email sequence creation—how emails work together in a sequence in order to complete a specific goal; email automation creation in software—how to maximize profitability in email lists by creating email marketing automations that drive sales on autopilot; video sales letters, or VSLs—these are videos that shift beliefs while also revealing the product with the intentions of getting the sale; AI copywriting—how to create better copy in a shorter amount of time using AI and ChatGPT; landing page creation—how to manipulate simple softwares to build a landing page for your clients that will, will lead them to getting more sales; and finally, a complete action plan on how to tackle this whole course. Also, we're going to be talking about sales funnel and sales funnels creations. It really does encompass all of these. So think of all of these as different pillars. We've learned the copywriting; the copywriting applies to all of these, and then all of these applies to marketing funnels. Okay, so a marketing funnel is essentially an amalgamation of all of these together. Like, essentially, you're getting a full marketing master's degree or a PhD by just watching this video. I'm telling you. And then a complete action plan on how to tackle this whole entire free Mega course.

Okay, so guys, we're in the final stretch. Don't quit in the middle; quit at the end. Quit what you're done at least, and we're going to—we're going to continue and tread on everything you've watched. Until this point will only be highly effective if you watch until the end and implement these action steps. So it's not easy, but they work. So my job is not to tell you guys what's easy, not to tell you guys what you want to hear, is to actually give you guys what will work. So when we get to the actual final action steps, don't look at them and say, "Oh, well, this looks hard; this looks daunting." No, this is what it takes to win; this is the price of admission. How I think of it is like success is like a club; it's like a nightclub; it's Club Success, and there's a bouncer. You get up to the bouncer, and instead of checking your ID, he checks how much you've done, how much work you've put in; he checks you, and if you don't have the skills to pay the bills, if you can't show your receipts of all the people you've been outreaching to, all the work you've been doing, he ain't going to let you in. You can't cheat the game; there ain't no secrets. It really just—the secret is in the work that you're avoiding. That's it.

I get these comments all the time; I find them hilarious, but we're going to address them. "Don't think copywriters are needed anymore; people advertise through social media, which is way more effective." I've—of course, I can see why people would think that; there's no big deal. So another thing to—to understand is that women lie, dude; men also lie, but numbers don't. So let's take a look at the numbers, my friends. Is email marketing important to make business—and also, I got these—all of these off of Google, and you can check the stats and check the resources to do your own research if you'd like—is email marketing important to make businesses money? 78% of marketers report a combined increase in email engagement. For every $1 businesses spend on email marketing, they receive $42 in return on average. 49% of consumers say they would like to receive weekly promotional emails from their favorite brands. But that's not it. Is email marketing a good way to make money? Email marketing has a typical ROI of $42 for every $1 spent. But is email marketing dying? Why or why not? Email marketing is not dead. E-Marketer reports that 81% of retail professionals say email marketing is a successful way to acquire new customers compared to 51% who think the same about social media. So more people say that you can make money with email marketing than social media—30% more people. That's not a negligible amount; that's a huge amount that makes email more than 40 times more effective for acquiring new customers than either Facebook or Twitter—40 times. And we're going to get into why in just a moment. Some more key statistics: there are 4.48 billion email users worldwide; 81% of companies use emails as a part of the marketing strategy; 88% of people check their emails every single day. Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. Here are some key social media versus email marketing metrics: so email has an average open rate of 15 to 25%; social media organically, you're only getting 2 to 4% of people who are actually going to look at your posts; click-through rate: 2.9% through email; click-through rate on social media: 1.36%; conversion rate on email: 8%; social media: 3%; return on investment: 3600%, so 36 ROI, 36 to 1 spent, or 42 as some other studies know, but with social media, it's only 180%.

Let's see what the top nine-figure marketers think. So this is from a book, actually; this is from a book called *Sell Like Crazy*, from Sabri Subri. Sabri Subri is a nine-figure digital marketer; he's a great marketer, and he makes tons of money, obviously, and he makes tons of money for the businesses that he works with. So he knows exactly what he's talking about; he's been in the game; he's an OG in the game. Okay, so, and according to the Direct Marketing Association, DMA, for every $1 marketing spends on email, the average ROI is—is $44. And so email marketing is better than SEO, internet ads, keyword ads, mobile marketing, catalogs, banner ads, and everything else in between. Don't make the mistake of not building this incredible asset for your own business. Email delivers more leads than any other marketing channel, and 42% of businesses have listed email marketing as the top digital marketing channel for their lead generation. So if you're serious about business growth, an email list is critical. In addition to this, email is incredibly efficient; it can sell to 10 people as easily as it can sell to 100,000 people. In other words, it scales. You can write just one great email message and profit from it again and again and again, just like this one email I wrote in 30 minutes that has already made me $467,000—screenshot included. One email, 30 minutes, over 400 grand. I wrote this great email once, and thanks to the power of email marketing and automation, it's been a workhorse that keeps working, grinding it out and bringing in more money without me having to exert any further effort. When I look at sales and marketing, I look to create automatic and robotic-like selling systems where you can write an email, shoot a video, write a sales page, or record a webinar, and then profit from it again and again on autopilot. Email is the bedrock of my business today; it's by far the number one source of revenue; is how I communicate with my community, launch new services, and reach my customers. Email is the engine that's generated millions of dollars for my business—more than every other channel we used—used combined. And it's not just our business that depends on email; it turns out that having an email list has a 40-fold impact to your bottom line. Yes, you've heard that right. So I'll leave it at that; everybody knows the stats; you—I've given you the stats right now. Alex Herroi, also a huge marketing guy and business owner that I've already talked about a little bit in this video, this email marketing strategy made me over $2.4 million—steal it.

Okay, so everybody knows in business that email marketing works. So I don't know about you guys, but I trust all of this proof over this dude—this is just some random on Instagram. You're going to come across people who just don't understand it; they don't get it. Also, dude, who do you think writes the adverts on social media? Who do you think writes them, dude? It's the copywriters; the copywriters also write the ads too. Not to mention, it's not a question of social media or email marketing; they're used in conjunction; they're both used. If you're using one without the other, you're not getting the best results. So it's just nonsensical. I just like to address that; I like to address those things because just the stats show like there's no—like, don't believe me, dude; like, straight up, don't believe me; don't believe anyone else; do your own research if you have to, dude; it's right there.

Email sequences. Now let's talk about it; let's talk about how to make all this money with emails and how it actually works. So why email sequences? Email sequences are an effective way to make emails work together to achieve a desired goal. So what types of email sequences are there? So we're going to go over a welcome sequence, sales SL deadline sequence, and a subscriber revivor sequence. Now there are probably tons of other email sequences out there, but these are the most basic ones, and they're the ones that we're to focus on. I'm not going to give you a master class on every single one of these secondary skills because, again, they're not even going to be that relevant to you until you get a client in the first place, but I want to have you exposed to them so you have a better idea of the marketing landscape as a whole. I started outreaching, and I didn't even know what an email sequence was. Like, people kept saying these words like email sequences, email automations, sales funnels, and I had zero clue what the hell they meant, and I—I had already been buying a whole bunch of courses, and nobody really told me. I was like, "What does this stuff even mean?" Hey, man, I'm giving out the free game right here; I'm not even gatekeeping anything; it's kind of nuts, but hey, man, we're going to get right into it.

A welcome sequence is important because it encourages future conception of emails while also creating belief shifts that will help them get into a buying state down the line. So it warms them up; it gets them more familiar with their brand; it gets them opening up your emails. So these are highly valuable emails that are going to train people to open and also click on links. Next, the sales SL deadline sequence—a sales promo sequence is created to get sales and convert readers while still injecting value as to not sacrifice goodwill. You have things called like soft CTAs and then hard CTAs, or just straight-up deadline or promo emails. We're going to get into what those exactly look like, and I'm going to break them down. I have some examples of all these, of course, that we're going to be looking at. So next is the subscriber revivor sequence—sent to subscribers who haven't opened in the last 30 to 60 days. Okay, and you can automatically do this in the software. Again, having a subscriber revivor sequence and automation is the best way to ensure you have a clean email list while still keeping as many people on that email list as possible. I'm going to talk about email deliverability, why you want a clean email list, why you actually want to delete some email addresses off of your email list, and all that stuff later because, again, this is all going to sound new to you. We're like at least 6, 7 hours in, and we're still uncovering new territory here. Okay, so I'm going to explain everything in excruciating detail as we continue.

Man, what is going on, everybody? It is your boy Tyson 4D, and you already know what we came here to do; we came here to learn more about copywriting—more specifically secondary skills—and we're taking a look at some email sequence examples. So let's start off with the welcome sequence. What does this look like? What does it entail? Now, essentially, inside of here, I have taken the liberty of gathering some emails actually from my own email inbox. So these are lists that I've signed up to, and I've been getting emails for. I'm going to show you a couple of examples super quickly, but we're mostly going to go over the theory of sequences here, not actually go over and review more copy, so that we can keep everything as concise as possible. So let's get right into it. This one says, "Subject line: If you only take one supplement to build muscle, this is it." So something to note: depending on how the emails are added to the list—meaning, did they sign up to a newsletter, do they download a free lead magnet, have they bought something already—the email sequence may vary. Okay, so if you sign up to an email list because of a newsletter, for example, you might get an email that says, "Welcome to the newsletter; here's what you're going to get." If you sign up to the email with for a free resource, then in the email, it might have the actual free resource and then also tell you what you're going to get. If you buy—buy something to enter the list, maybe it tells you where to access what you've already purchased, and then it tells you what you're going to get in your email inbox. That's the—the first email. The reason why I don't have any here is because, number one, they're just a utility email; there's nothing really special; there's not really much copy in it; it's just for like usage. And also, you can see like a million—all you have to do is sign up to an email list yourself, which, of course, I've already recommended you to do. The very first email is usually a utility email dedicated to providing instructions, so on, to why the subscribers signed up in the first place. And the rest of the emails, the biggest thing we want to accomplish are belief shifts. Okay, so belief shifts—why the alternatives are inferior and why your way is superior, and addressing objections. So those are some things that we want to do; we also want to give people value. So the thing with email is that essentially it's like a bank; you build up goodwill; you build up trust, and you give people value, and then every once in a while, you will promote. The biggest problem that business owners run into is they believe—like they see, "Oh, you can make this much money from email," so all they do is promo, promo, promo, promo. But it's like trying to withdraw from a bank that you've not deposited anything into quite yet. So you have to do the welcome sequence, give people value, and warm them up usually before you start just promoting them hard. So email number one: "Subject line: If you only take one supplement to build muscle, this is it." And this is the—like I said, this is the email from Jeff Nippard. So he is a fitness guy, essentially; he's just talking and giving value about creatine. Here are some of the most common questions: how much, when should you take it, is creatine safe, does creatine cause balding? Well, picture of him bald, but he's not actually bald; it's just a filter, as you can see. Just kidding; that's a Snapchat filter. And then he goes into if it actually causes balding, and then, "If you're curious what popular supplements are definitely not worth your money, check out this video," and then he gives you—

The link to a YouTube video right there. You can do this, and this is like cross-polonization. Cross-pollenization is essentially when, you know, people join your email list, and then they join your YouTube, and then maybe they look at your Instagram, and you know, they're just always following you on all these platforms. And what that does is essentially it builds that top of mind that we talked about way back in the Outreach portion when we're talking about follow-up. Essentially, now you're just omnipresent; you're all over them; you're always in their face—not in their face, but they always see you; they always see your content or your client's content. So this is super important to do, and also it gives them value. So it's training them to open because they know when I open this, not only am I going to learn a bunch of stuff, but I'm also going to be entertained, which is another important thing that we have to do in email sequences, which I'll kind of touch on in a moment. But we also have to train them to click. So if they click on emails a lot because you give out a lot of value, it will again make them want to click on things that are promo in the future as well.

So when it comes to emails, you also want to be entertaining. Value is good, and value is awesome. A lot of people feel like in the inbox you're competing with other people's emails in the inbox, but that's not actually entirely true. You're also competing with everything else there on the internet. You're competing with TikTok; you're competing with Instagram; you're competing with YouTube. The question you have to ask yourself is: why would somebody read my email rather than go on one of those social media sites? The expression is: someone's always two clicks away from a funny cat video or half-naked girls on Instagram. So you have to hold their attention, and you have to also entertain them some of the way through. Now, now some emails are funnier than others; some people like to write funnier than others; some people like to be more serious. Either way, you should have some sort of entertainment value in there as well. Like, think of this video for example; this is a complete gigantic course that's so many hours long—like I don't even know how many hours, probably going to end up being 80 hours, maybe even more or less—but you know, I try my best not to be one of those really boring teachers. And then we do an email sequence, and email number one usually does this. We've all had those types of teachers. And of course, in the online economy, like you have to be entertaining; there's no two ways about it. So the only thing really to note here is: note that it gives value; there's entertainment value in there as well, and it also gives a CTA, call to action, with the link to a YouTube video. So that's the type of email that you would have in an email sequence. So the number one email might be something like: "Hey, here's why you signed up to this list; I'm going to start sending you more emails." That's the utility email. The second email might be this one, and then the third email to kind of build more Rapport might be something like this. This is from Brandon Carter, another Fitness guy: "Make this mindset shift ASAP." Okay, so he's talking about a mindset shift here. Again, I'm not going to go over the emails; if you want to actually look at them for yourself, word by word, for word, you can either pause the video or you can actually download the complete slides with all these links in here in again the free copy starter kit. Okay, it has literally everything you need, and the the CTA here is simply: "Keep ULS's"—which is the the guy he's talking about in this email—"keep him in your mind next time you feel like throwing in the towel." So the CTA here is literally just: "Don't give up; always be persistent," and here's a motivating story why he literally just sent you this email to you. Now, there is a CTA, a link right here, but it's very, very subtle. Notice that it's the "Baller Mindset Course"—he has his course on having a baller mindset, I suppose—and he just linked it in a random sentence and and didn't really call attention to it. This is a way to kind of like promote, but it's a very, very soft CTA, a soft sell. Soft selling is when you do something like this; you don't call much attention to it. Hard selling is like promoting like: "You need to get into this because you're going to learn this, this, and this, and it's the best thing to get into ever." So yeah, things to note here again: giving value; he's not really trying to get get you to click on too much; he's not asking anything really of you; he's only really giving to build that know, like, and trust factor, and he has a very subtle call to action right there. That's basically it; that's all we really need to do. So this could be a three-email sequence, a five-email sequence, an eight-email sequence; it really doesn't matter all too much as long as it, you know, does what we wanted to do, which is build the no-liking trust factor of the whole list. Again, email marketing, that whole email list is like a bank; you have to give people value before you can ask or extract value from them.

So let's go back and go look at the sales and deadline sequence. So this comes, of course, after the welcome sequence, and this is what this might look like: Subject line: "I can't seem to find a deep friendship." I actually signed up to a list where this guy is selling, like, I think it's like a friendship course or something; I'm not really completely 100% sure, but that's just what it is. It's essentially a course or program that shows you how to find friends. I don't know; I've subscribed to all types of email lists, so I'm on literally everything, and this is again what exactly what you guys should do, cuz it will give you guys swipe, give you guys ideas, and also give you guys some ideas of what not to do, and potentially lead to you getting opportunities because you're in people's email lists, and you can see what they're sending out, so you can make it part of your Outreach as: "Hey, as you can see here, I'm subscribed to your email list; these are your emails, and here's how you can fix them." He says: "David, speak soon," and then he leaves a PS: "We just launched our new course on how to deepen your friendships. This is a life-changing course for those who want to deepen their friendships. If you want to know more, click here." Right, so that's essentially it. So the PS CTA, or the PS call to action, where he leaves a link—that's again a more of a soft sell—but this is in like the sales or promo sequence. This is just where you make them aware of the product. So if you're creating a sales sequence, you might do this; you might give them some value up top here, create some belief ships, and at the end, in the PS, just as a by the way: "Here is the course, or here is the program, or here is the promotion," and that's it. So email number two is Dan Henry, an offer framework you can't refuse. Anyways, this is his email; I believe it's just like a belief shift, and then he's talking about his live Workshop. So in the live Workshop, obviously he's going to give a workshop for an hour, and at the end he's going to promo you hard on his thing. Actually, no, this Workshop is $7. So the workshop itself is $7; at the end, obviously he's going to try to sell you something else. "Peek into tomorrow," okay, so these are essentially the bullet—this is the bullet copy—"peek into tomorrow," and then the benefit, the big decision, the big benefit, the big the bullet, the feature, and then the big benefit, so on and so forth. "Click here to register for only $7." As you can see here, he's actually talking about the promotion; he's talking about the offer, and that is more of a hard sell. There again, there's nothing wrong with hard selling or giving hard CTAs in the actual emails; you just want to make sure that you're giving value on top of that as well in your welcome sequence and also somewhat in your promo sequences as well, because all of this is essentially all value. And then he gives a CTA to the $7 workshop. And then this is the last one we're going to be checking out, and the subject line is: "What's stopping you from joining the Stage Academy?" Stage Academy is his communication course, I believe, and this email is like a deadline sequence email, and you'll see these a lot. He's having a promotion for a limited amount of time, and as you can see there's only 48 hours left, left, and then he's going to tell you to join the Stage Academy. Okay, these words are really important too when you do scarcity and urgency promotions like this; they usually do really, really well; they've done really, really well for my clients before in the past and pretty much everybody's clients. So make sure you add in some of these when you're actually creating promo for people. As you can see, it's very, very simple; all he's doing is he's basically motivating you to make a big change this year, and then he's telling you that you need to join the Stage Academy, and he's going to let you join for the next 48 hours, and then he's giving you more belief shifts right here, and and then he's going to tell you to join the academy again. This is basically a double CTA, so he tells you to join, he tells you why, then he tells you to join again. You'll see this often as well.

And then last, but certainly not least, we have the subscriber re-vor sequence. So the subscriber re-vor sequence is usually sent after you haven't been opening somebody's emails for 30 to 60 days. The goal is to get that person to open and interact with your emails. Now, the reason why you want to take emails off of your email list is because this increases deliverability, meaning deliverability is when you have the ability to have your emails sent into the primary inbox in Gmail. This is super important because if you're not in their primary emails and you're only in their promotions, they're probably never going to check you. The more people put you in their promotions, the more you're going to end up in everybody's promotions, and eventually you can land in people's spam folder. I work with clients before in the spam, and trust me, it's not fun; their emails get like 1 to 3% opens, and that's it. Actually, I haven't shown you quite yet, but I, my own email list, get 40% opens, and yes, they get like 3%; nobody opens their emails, and their email marketing is just completely, completely tanks. So you want to keep a good email sender reputation, and you do this by automatically cleansing emails off of your email list and not sending them to them, but we want to, of course, have as many emails as we want, so what do we do? The best thing to do is have an automatic subscriber re-vor sequence. So let's say they haven't opened your emails around 30 days; that will will trigger the automation system—we'll go over more automations as we go on—that will trigger the automation system, and of course it will tell them: "Yo, you haven't been opening my emails; if you don't open this email and interact with it right here, I'm going to be honest, you're not be on my list any more." And these are ones that I've actually gotten from being on people's lists and just not opening them. So the subject line is called "Final Email," and I guess I'll read this really quickly since it's so short: "It's been great; we've had our ups and downs, but all good things come to an end. We try our best to make our newsletters useful and insightful, but we understand that they are not for everyone. Every week our newsletter bullets, and we do it with love, but we haven't heard from you in a long time, so this is the last time we'll ask: Do you still want our newsletters? If not, we won't send our newsletters anymore. Goodbye." PS: "You're totally welcome back anytime." And then I have another one here which is basically similar, but it it's the same idea, essentially acknowledging the fact that you haven't been opening the emails and then telling you straight up, you know, "If you want to hop up, hop back on the email list, let us know; if not, you'll be taken off because we like to keep our email list as high quality as possible." That's basically it.

So now you know three very, very basic email sequences, and sure there are more out there, but these three are the main money makers: like, welcome sequence warms them up and prepares you to make more money in the future; sales and deadline sequence essentially lets you make more money; and then the subscriber re-vor sequence just essentially multiplies the whole email list, and that's it; it really is super simple. So if you're wondering like, "Yo, Tyson, how do I make like a three or four email welcome sequence?" It's simple; just add a couple of emails that are high-value, valuable emails and also have CTAs or links in them to more value and set them up for the belief shifts that they need to believe in order to take them to the sales and deadline sequences. That's basically it. And then the sales and deadline sequences, you might start with some value, give a belief shift, give them a CTA to the product, tell them more about the product, another CTA to the product, and that's it; there's a couple emails like that—super, super simple. People always ask me what a sequence is; now you know exactly what an email sequence is, how to make them, and some examples too. But now we need to talk about email automation, which is just as attractive and crucial to businesses making tons of money because you can set up an email automation one time and make money from it forever. Email automation automatically sends emails based on subscribers. If a subscriber signs up to an email list, opens an email, clicks an email, etc., then they can go down a path of emails, almost like a Choose Your Own Adventure book. Okay, I'll give you some examples and actually show you how I make one. So why is email automation effective in the first place? Well, with email automation, you can craft an email sequence once and profit from it until the end of time; it essentially turns your email list into a passive revenue source for your business.

So email service providers: what are these, and how do you do this? This is these softwares. Okay, and I get this question, question all the time: "Tyson, when I come on as a copywriter for a client, like what do I do? How do I send out the emails to the list?" Okay, so pay very close attention, cuz I get this question every single day, no matter how many times I answer it; there's new DMs in my inbox; there's new comments on my videos asking: "But Tyson, how do I do this?" I'm going to show you, and if you see anybody else asking this, tell them to watch this. Okay, tell them to just watch this course. ActiveCampaign is a software you can use; it's the best by far, just hands down the best; I I don't see anybody arguing that fact, but is the most expensive. Give you an idea: I've PID over 2 grand per month for this simple software just to send emails. Next, we have ConvertKit; this is good, but it's cheaper; it has a limited amount of features. Next is MailChimp; this is okay too; it's mid-priced; I personally don't like it; I find the user interface to be clunky, but some people use that. There's also Kajabi and ClickFunnels; these are almost free, but they're pretty basic. So Kajabi, for example, is a course hosting platform; ClickFunnels is a funnel platform where you just create sales funnels, and you can also do emails in them; they're kind of like a size added-on feature. So you can't add super intricate automations, but that's okay. Which one should you use? Well, your client will most likely already have one, but which one doesn't really matter. Pro tip: softwares are easy to figure out; the software companies understand that nobody is going to keep a software they don't use and don't know how to use, so they have ample tutorials. So whatever you need to know, literally anything, how to do anything, how to send an email, how to send broadcast emails, how to create an automation, how to create a segment of the list, it's super; it's it's super, super simple, man.

Results: What is the average email open rate? It's 21.5%; average click rate is 2.5%. As you can see, I have over 100,000 contacts in my own personal email list, and I've worked with clients with even bigger email lists than that, and I'm at 40% open rate, or my click rate is 6.78%. So all of my rates are way, way, way higher than average, and that's because I started my email off right from the beginning. You might run into some clients that either their email deliverabil isn't that good, or their email practices aren't that good, and they've kind of messed up their email reputation, or maybe they've been promoting to their email list a little bit too much, and then their email list is essentially just people who don't like the actual person. There's no liking trust right there, so you have to like fix it, and this is not the the situation you want to be in. But when you come on with a client and they have a really good and healthy email list that they're sending out good emails to, that's going to save you a lot of time and trouble and make your emails perform to the best of their abilities. Just for reference, I know how to create an awesome email list; I created my own over 100,000 contacts, 40% open rates; those numbers are literally like unheard of; they're insane. Who wants to watch me build an email automation from scratch? Well, enough talking; let's do it.

So everyone, here we are in ActiveCampaign; this is what it looks like when you go to try to start an animation. I just went up here in the top corner and said: "Create an Automation," and as you can see here, there are tons and tons and tons of recipes. Recipes are essentially templates of automations that you can create, and as you can see there is tons; there's like literally maybe even thousands, thousands of them. Like, look at how many automations there are; there's so many; it is insane. You can search recipes or automations right there in the top right as well and create whatever one that you want, but for demonstration purposes, I'm going to start from scratch right here. So here we are in the automation. Now, as you can see, there has to be a trigger; whatever the trigger is. So I'll actually go through some here: so they subscribe to a list; this means they went to a landing page of yours, or they went to somewhere and they put in their email; they gave you an email, and this is what they get. Next is they submit a form, right; so almost the same thing. Next is they open or read an email; so let's say they open an email; now they go through this automation. Click in email, visit a web page, event is recorded, shares an email; right there's a lot of different ones that you can do. For uh, intents and purposes, for all intents and purposes, I'm going to do the tag is added; tag is just going to be nice, whatever; it's just for demonstration. So what's the first thing that we want to do? Do we want to send them an email, send them an SMS, send a notification email, transactional email, so on and so forth? So all we're going to do is send an email, the email name example, and we're going to save it in design later. So as you can see in ActiveCampaign, you have this awesome-looking map; there's no other software that I know or that I've used that has this really cool map feature to it. So I can also go here; now there's a few things that I can do; I can send them another email, or I can do some of these. So there's wait; there's if/else; these are like the top two that you're going to be using in the first place. Now, this automation stuff can get really complicated; I'm going to save you the complication and again just show you the basics of how to use the tool. So there's there's wait, which is very, very simple to understand; you click it; it tells you: "Wait one day, wait 5 days, wait 2 hours," and then either send another email or do another action; you can tell to do whatever you want; there's an unlimited amount of combinations here. So I'm going to actually use if/else; I'm going to show...

You so we're going to go to if so there's a condition. So let's say I want to say if they've clicked on a video or if they've clicked on an email. I'll just go open if they've opened any email in the last 30 days, then if they do, I want to send an email: send an email, "Thanks for clicking," mhm, save and design later. And if they don't actually click an email or open an email in the last 30 days, I'm going to send them an email, say "Why no click," for example. Now I can fill out all these emails later, but this is what it looks like. Okay, this is what an email automation looks like.

So how this works: let's say somebody signs up for your newsletter. This is their welcome email: here you go. And then let's say they didn't open the welcome email. If they didn't open it, you can send them another welcome email. If they did open it, maybe you want to send them a promo email or send them some different sort of email. There's lots of different theory that can go behind this. I always suggest just keep it simple at first, and then as you go on, like if this is your first time learning about copywriting, this is probably a little bit overwhelming. So we're going to leave it right there. So that is literally what it looks like to build an email automation: super, super simple.

Now, if you want to just send an email to the whole list, that is really, really simple as well. It's done right here in this software. So hopefully that answers all of your guys' questions, and there should be no need to anymore ask me, "Yo Tyson, how do I send the email emails to my email clients lists?" It's that simple, just like that. So everybody, now that you've watched me build an email automation from scratch, it's time to talk about video sales letters.

Okay, so what is a video sales letter in the first place? A video sales letter is simply a video that goal is to get sales. The video usually covers topics like results and testimonials, why this product is different from the rest, why the rest all the other products are inferior, why our product is superior, in the unique service proposition or the offer. Okay, I'm going to get into that in a minute: what the offer looks like in the unique selling proposition, sorry.

So what is a unique mechanism? This is something you really need to know. This is a copywriting term. I put it in the video sales letter section because it's not advanced, but you don't need to know it in order to just create an email. So what is a unique mechanism? A unique mechanism is a special feature that makes a product different and better than others like it. For example, imagine a vacuum cleaner that can keep sucking up dirt strongly without getting clogged because it has a unique V12 engine. This is literally like my Dyson. Now the vacuum probably looks just like other vacuums; it's probably the quote-unquote "same" as other vacuums, but if I say, "But it has a V12 engine," people are like, "Oh damn, supercars have a V12; that sounds pretty cool. I want my vacuum cleaner to have a V12." It's a way to just get more sales because you make your things sound more unique. This special feature helps to stand out from other vacuums that lose power as they fill up with dirt. By focusing on the unique feature, the vacuum shows why it is a better choice. This is a way to avoid your product as being seen as a commodity.

So some more examples: This software is the first of its kind because not only does it give you a deeper inex into your program, but it also utilizes AI to help you create data-driven decisions. There's one; so sure, other ones just do this one thing, but it also uses AI to help you do it even more, right? This is a common one with AI. So another one with this app: not only can you create studying videos, but you can make it look like you're looking directly in the camera when in reality you have the luxury of looking off screen at the script. So this is an actual product that I've seen where it's just an AI feature where I can look like this and read the scripts, but it tweaks the video so that it looks like I'm looking directly at the camera. That's a unique mechm. Next is: unlike other workout machines, Blex utilized resistance training so that you can get a constant resistance throughout the whole rep, unlike using free weights. So why wouldn't I just use free weights? It's kind of like addressing an objection almost.

So now to give a deeper understanding of unique mechanism, I have drawn a beautiful photo here. So on the left, we have a commodity, so just a winter tire versus a winter tire; the consumer is going to look at that and just say whatever is cheapest. I think we're all guilty of that. Well, it's the same thing, so whatever is cheapest. But here's the unique mechanism here on the right. So on the left, we have a winter tire, but it's versus new rubber stud technology. So new rubber stud technology: you've heard of studded tires before, but rubber studded tires have the best of both worlds, obviously. This is off the top of my head in an example, but the consumer is going to want that one because it is just new; it's a unique mechanism; it's something that makes it different, and when things are different, people are like, "Wow, this is better," and they're happier to pay an even higher price. So here, price doesn't matter because it's proving that it's something that's completely different from anything that they have ever seen before.

And before we move on, I almost forgot to show you guys my other pretty drawings. So this is what email sequences look like: Day one, you might be a just a welcome email; day three, maybe it's a value email; day five, maybe it's a soft selling email; and day eight, maybe it's a hard selling email. And essentially, the lead temperature goes from cold to hot; so cold meaning they don't know you, they don't want to get anything from you; hot meaning they know you very well, and maybe they would buy something from you in the future. And email automation: so very, very simple. So let's say send a welcome email on day one. Do they click? No? Maybe you give them more value, value, soft sell, hard sell. If they do click, maybe you soft sell them right away and skip the value, then you go to hard sell, and then you hard sell them again. So then you go through more promo depending on their engagement. This is something that is pretty common: the more engaged people are, usually the more they are susceptible to promo, but the less engaged someone is, the less you usually want to promote to them. So you can use that principle in any type of automation situation that you find yourself in.

What is a unique selling proposition? I'll leave it here: really, really simple. A unique selling proposition is a deal or offer, something like, "Get your pizza hot and ready in 30 minutes or it's free." So you'll see lots of offers like, "Hey," and then they'll call out the actual name or their target audience, and they'll say, "Yo, if we don't get you X result in time frame, then you don't pay," and you can have your money. And some people even go a step further and say, "You can have your money back, and I'll give you $1,000."

Here's what a very common VSSL structure looks like: So one, you call out the audience to give them a problem; two, you talk about what most people do do and why it doesn't work; you add uh proof plus analogies, so you throw stones at the competition and alternatives with proof and analogies so that it's easy to understand; then belief shift to what does work, why it's better, and how to actually use it: what is your way, how exactly does it work; show proof by borrowing authority, giving stats, etc., etc. Right, we talked about proof showing strategies. Next is we show more results and how it's helped people, so this is testimonial marketing, and it's some of the best marketing of all because you're not making any claims; you're essentially just showing, "Hey, other people have gotten this result with whatever we're doing." Next is you want to share your credibility and results: why should people listen to you, how many people have you helped, how long have you been working on the product, and how much cost went into uncovering your method? Cost narration again: you're seeing all of the same copywriting points because copywriting is copywriting is copywriting. Emails are essentially just VSLs; VSSL is essentially just a collection of many emails. CTA, call to action, and possible unique sales proposition is usually what it ends with: tell people what to do next and why it's important to do it now.

So without any further ado, let's just hop right in and look at a video sales letter that I have come across. So this video sales letter, the reason why I'm using this one specifically is because the words are on the screen, and it's super easy to understand. So what's the headline? "Watch the video to see the hands-free six-figure marketing funnel we build 100% for you that runs on autopilot and generates 5 to 10 clients every week." Then the deck copy: "Guaranteed results or we pay you $1,000." Interesting, so there's kind of the unique selling proposition right there in the headline. So let's check it out and see what exactly this looks like. "Attention online fitness coaches, do you want me to help you add an extra $20,000 per month in profit to your business?" So attention fitness coaches, what does he do? He calls out his audience just like we talked about. "Do you want me to help you add an extra $20,000 per month in profit to your business?" Big promise without adding random strangers online, sending DMs to prospects, or posting endless content. So some other things to know without having to pain points you can use this intro, and this is how you create a VSL, dude. Every single video sales letter is essentially just a template. He calls out his audience, gives them a big promise, and tells them they can do that promise while avoiding things that they don't want. "All you have to do is plug and play to whatever your client is doing, trying to go viral, so you can grow your online coaching business without putting in even more time and energy than you are right now and add an extra $22,000 per month in profit to your business in the fastest and easiest way humanly possible. What if I told you that I was so confident in my ability to help you grow your online fitness business that if you don't get results, you don't pay, plus I'll also give you $1,000 in cash just for wasting your time." So that's essentially the unique selling proposition right there. "Look, I have been through every notable online fitness growth program in mastermind imaginable since 2016, and I've personally invested over $250,000 to land new clients, automate the business, and grow faster than I ever thought was possible." So what is that cost narration exactly? He so I actually created the VSSL sections before even watching this VSSL, but trust me, dude, go and watch a bunch of VSLs, and you'll notice they're all essentially the same thing. And here are some of his testimonials. And now we've helped over 125 coaches exceed the six-figure per year mark with five coaches generating over $1 million per year in revenue, and these results are very typical with the acquisition system we build for you. Our coaches are positioned as industry leaders, and their calendars are flooded with sales calls every day of the week with prospects who see them as an expert and are willing to invest anywhere from $2,000 to $55,000 to work with them, and they're doing all of this without sending a single call DM. If that's good enough for you and you want me to build our entire so usually they say things like that in the first minute, minute and a half, and I've seen a lot of these, so that's why I know. And then they give you a little bit of a call to action. The call to action is to fill out a form. You need to fill out the form so that they can qualify you first to make sure that you are a good fit for their program, especially this. So when you're making an offer like this, and this is just some business theory for you guys, "We'll do this for you or you don't pay," they have to be very selective with who they let on. If they let on people who are unprofessional or not far along, then they know they won't be able to actually work with that person and get them the results, so they even bother working with them. So there's a risk here, so they don't want to work with just any business; that's why the application is there to weed out the people who aren't actually serious. And then at at this point like the 1 minute, 1 minute 30 mark, people usually make a call to action to actually go down there and fill it out if you've already heard enough, but if you want to hear more or you're not sold yet, they also have the rest of the video sales letter, so we can check out another little bit of it. But again, if you want to check out this actual video sales letter for yourself and to deconstruct it line by line, that link is in the slides, and the slides are in the free Rec copy starter kit, which is in the description. "Acquisition system 100% for you, then fill out the application below to see if you're a good fit." "Hey, I'm Dan Suckling, and unlike most business gurus you see on the internet, I actually built two." So now he's talking a little bit about himself, some more cost narration, and then he talks about the money magnet system. "What is the money magnet system, my people? It is the unique mechanism and how we help you scale past $50,000 per month while actually saving you time and energy, even if you're already tried running paid ads in every possible organ prospecting strategy out there." The big problem is so here's where the belief shifts come in: "Organic marketing takes tons of time and energy." So what do most people do? Organic marketing. Why isn't it the best? Because it takes time, energy, cuz you're the one chasing clients. "It's the best method we've discovered." So now he's talking about the good method, his money magnet system. This is what he's talking about. And again, here's my system; here's exactly why it's better: "Get out of the DMs, build a reputation, go from chasing people to having them chasing you," etc., etc. And I'm going to reveal the details to you in a minute. Then he talks more about Oran strategy, and then he just essentially just takes you through the whole system and shows you how the system works. Once you're sold that the system works, it's going to be a no-brainer to actually work with him.

Okay, so a common phrase that I like to use is, "You want to sell the thing that sells the thing." So let's take it back to the vacuum cleaner example, for for instance. If we use the vacuum cleaner, dude, you need a V12 in order to have a good vacuum cleaner that doesn't lose suction over time. All these other vacuum cleaners, they use a one-cylinder system, and the one-cylinder system is weak; it breaks often, and it's no good because of these studies, but the V12 on the other hand is reliable; it never loses section, and it's just the best by far; that's why you should buy Dyson. That's basically it. If you sell the thing that sells the thing, then the work's already done for you. And this is a huge thing where copywriters get wrong is they do exactly what I say; they don't sell the thing that sells the thing; they just sell the program. "I have this awesome program, and we're going to show you how to get five to 10 clients every single week because we're really good, trust me, bro." That's it; that's all they really add. So by adding all of this stuff, you're going to make your marketing look different and also better as well. And remember what I told you guys: the better you get at copywriting, the better you will inevitably get at outreach. So learning all of this stuff and being good at it will again show you how to position yourself to other businesses. So keep all of that in mind. That was our video sales letter example; we just touched on that.

So what's the VSSL formula? What's kind of more in-depth analysis of what it might look like? So a specific avatar call out: exactly who your offer is for, and also do research on their fears, obstacles, wants, and desires; write out what their day could look like. Then we talk about the urgent problem: what urgent problem do they have in their life that your product solves? Then what is the actual outcome that they want? What's the dream outcome your product helps the customer achieve? Then we give the steps: what's the step-by-step process to getting your avatar to their desired outcome with your product? And then the two to three main pillars of the unique mechanism. So the I think it was a client magnet system or something: what are the two to three main pillars? What are the two to three main ways that it works? Create pillars that describe why your way is so effective and how the alternatives are inferior; give analogies to really drive the point home. Analogies are really important to use in this section because it makes it super simple to understand. And I also want to add in guys, like I said, I've paid over 18 grand US to learn this stuff; over 18 grand. As soon as you pay somebody 18 grand and you have a business, the first thing that they look at is your offer and your video sales letters on your whole businesses; that's what they focus on first is your offer and what it looks like to position yourself in the marketplace. And not only that, but that was my $188,000 mentorship; I also have multiple $5,000 mentorships that I've been in as well. So guys, all of this stuff is extremely expensive for me to learn, but I'm I'm handing out the free sauce; BR, I'm handed out the free sauce to the whole community because that's just what I believe. So why are you the credible option? Describe why you're the most knowledgeable, what results you've helped people get, who you've worked for in the past, etc. How does your way save time, money, and relationships? Describe the specific ways your methods benefit the users. So here's what it looks like to play the claim game, and here's what looks like to be a stat shower. You always want to be a stat shower. You're going to be like, "Hey, man, it works." They're going to be like, "Sure." But translation: what they're really thinking: "This dude is full of crap." But if you're a stat shower, all you have to do is be like, "Here's the proof." They're like, "Sweet." Translation: makes perfect sense. Huge, huge, huge, huge, huge in copywriting and marketing in general.

How do you write a VSSL? Let's say you want to write a VSL tomorrow; you got assigned a video sales letter. Here's what you want to do: go to top businesses in your desired industry; research how they structure their VSL; you can copy this closely. So structure is something that you can basically steal. I've seen that exact same structure that we went over time and time and time and time and time again. And this is what you want to do: you want to just take the structure and fill it out for your own industry and your own client. Fill out the recipe above; fill in the structure with the rest of the recipe, and you'll have a VSSL. And basically, do all the things that I showed you how to do in the copywriting section. Of course, we're going to go over like AI here in like 1 minute, but this is what you want to do; it's super, super simple. People will still write, watch this and say, "But how do I write one?" But how do I write one, dude? You look at other ones, and you just write them. I I can't make it any more simple for you guys unless you want me to like sit on your lap and write it for you at your computer.

AI copywriting: what does it look like to use AI in your copy wording to help you make better copy even faster? So why use AI in the first place? Despite what most beginners think, AI will not replace copywriting skills by a long shot; demonstration coming up, cuz AI is not nearly as good as you think it is. We never want to copy and paste things from ChatGPT, just long form and use them for our own, and it's not because of a a moral issue; it's literally just because it sucks; like ChatGPT copy sucks. But we can use ChatGPT to come up with ideas, explanations, examples, stories, and more useful things. So here's the wrong way to use AI: "Write me an email that tries

To sign people up for a book so I can teach Fitness Pros to build a hands-free six-figure marketing funnel that generates from 5 to 10 clients per week on autopilot. So literally, just the video sales letter we just watched.

Essentially, subject line: Transform your business with a hands-free marketing funnel. Terrible in so many ways. First of all, it's extremely plain. I already feel like I know what I'm going to look at and read as soon as I look at the subject line. Second of all, look at how long this is. Ideally, a subject line should be 40 characters or shorter. This one's probably about 60 to 70. The reason why you want 40 characters or shorter is because if it's this long, it's going to get cut off at around here, so all you're going to see next on mobile especially is just dot dot dot. Transform your business with a hands… or something. It just looks weird. You're not going to be able to even see this stuff over here. So why even create it?

Hi recipient's name, I hope this message finds you well. I hope this message finds you well. Dude, this is supposed to be copywriting where you are personal and speaking to people as if you guys were friends talking about, “I hope this email finds you well.” Imagine if your homie texted you that one day. Are you ready to take your business to the next level with a marketing funnel that works on autopilot? Imagine having a steady stream of 5 to 10 clients a week without spending countless hours on marketing. I'm excited to offer this unique opportunity to Fitness professionals like you: a hands-free six-figure marketing funnel designed to generate consistent clients leads effortlessly. I'm offering a free call to walk you through the exact strategies and tools to implement this to your business. During our call, you'll learn how to… Bullets. Don't miss out on this chance to revolutionize your business. Schedule a free call. Looking forward to transforming your business. Best regards, Max.

So super plain. It's not actually shifting any beliefs; it's not actually giving me anything; it's not giving any entertainment value; it's just straight up robotic. A lot of the terms in here, like you can just tell that it's ChatGPT, so it looks lazy. So we don't want that. Like people literally think that, “Oh, it's so easy. Why don't you just go in there and use ChatGPT?” And then businesses can essentially get a copywriter for free. Well, the reason why they don't do that is because they suck. ChatGPT is not very good. Don't let somebody who's never made one single dollar with copywriting try to instill some sort of fear, uncertainty, or doubt into your mind that, “Well, I don't know, bro. Copywriting doesn't work, man,” cuz they're clearly uneducated. Take it from the people who have actually been in this industry for years and making thousands and hundreds of thousands of dollars. Those are the people you should be looking towards. And I've never seen a reputable business, seven or eight figures or above, ever even like a business owner touch ChatGPT. It just doesn't work. A business owner is literally out here slaying dragons, managing their whole team, their whole business of stuff, dude. They don't have time to worry about some AI. So AI is also only as good as you prompt it. AI is a tool. I've said this before. I believe thinking that AI is going to replace copywriters is like thinking that calculators will replace mathematicians. Doesn't make any sense.

Here's the right way to use AI: AI is a tool. In order to properly utilize a tool, you must be well-versed in its tendencies. In this section, I'm going to give you some of my favorite prompts and strategies to use AI to make your copy faster and also better. So let's check out some AI copywriting examples. Again, I'm not going to go super deep into these. I'm going to touch on them, and then, of course, I'm going to give you the slides so that you can go through and check them out more intentionally if you'd like, or you can just pause the video and watch through. All I did was say, “Make this email better and really funny.” Now the reason why I did this is because I had an email that I already wrote. I already wrote it and created myself. It was done; it was finished. So what I did: come here, say, “Make this email better and funny.” So all I want to do is go through this, and if I see any lines that are better than the lines that I have, I'm going to use them. So here it basically is. Here's the email. Not go too far into it. That's it.

Now AI likes to use this magic wand analogy a lot. For example, it likes to use stuff about magic wands and baking a cake. Like those are the two analogies that it uses more than anything. You don't want to copy and paste this stuff cuz it reeks of ChatGPT. And then after that, I say, “What is it like trying to build a business without having a past experience? Give me 10 analogies that are simple and kind of funny,” cuz I'm trying to say, if you're trying to build a business without past experience, it's like blank. So I'm trying to come up with something that's like funny and witty, a good analogy to give people what it's actually like. And then I have some here. It's like trying to cook a gourmet meal with only a can opener and a fork. It's like assembling Ikea furniture without the instructions. It's like trying to navigate a new city without a map or GPS. A lot of these aren't very good, but essentially, I use them to come up with my own. I use it to create ideas and create my own analogy. So that's one very small example of how I would use AI in order to make my copy better.

Here's another really quick example. When day trading, as in trading stocks, it's important to only trade one or two times per day on high-probability opportunities rather than trying to make 10 trades on decent-probability opportunities. Give me analogies to demonstrate this point. And it gives me these analogies, but they're super long. So then what I do is I say, “Make them shorter. Add some funny ones too.” And that's what I do, but they're still kind of long. I said, “Make them more simple. Create them more like one-liners, like a one-line sentence,” and then they finally give it to us. So better to use one good worm in a small pond than throw a dozen hooks into the ocean and catch seaweed; or hitting the bullseye once beats missing the target 10 times while blindfolded. These ones kind of work a lot better. Give me 10 different ones. It gives me even more, and then I eventually used those to create these emails right here. I'm going to visit the link. So all I did here, and it explains what this is, is I took some beginner copy, so these are two emails essentially from beginners that I looked at. I also gave some critique to, and then I revamped them. So I rewrote them. So this is the email that I actually wrote that for. Again, I'm not actually going to go through and read all of these, but I'm going to show you some of the ideas that I helped, or that ChatGPT helped me create. So this is like an example analogy. Think of it like this: A/B option A, you have a 50% chance of hitting $1 million; option B, you have a 0.1% chance of hitting $2 million. Which one would you choose? The outcome might be even better, but it's a much lower chance of actually getting it; or a 50% chance of getting an outcome that's not as good but still really good overall. So which one would you choose? Sure, in theory, B is the better payoff, but realistically, A just makes more sense. So here all I'm describing is overtrading, and I also have another analogy here that I got from ChatGPT as well. Overtrading is like trying to chop down a tree, but you chop one time in a thousand different spots, whereas one to two daily trades is like hitting this the tree a thousand times in one spot. It's more focused. It all comes down to identifying top trading opportunities and forgetting the rest. I call this system unicorn training. Again, another analogy, or I say unique mechanism name, I guess you could call it. That's from ChatGPT. So as you can see, I, I used a lot from it. I got a lot of ideas, and I got a lot of just sentences that I liked, so I put them in there. That's how you want to use ChatGPT. It's not there to be your workhorse and create a whole bunch of emails for you, and you want to keep your prompts super simple. ChatGPT and AI is this whole big rabbit hole where you can go down and look at prompts after prompts, prompts, prompts, and get super, super in the weeds. You don't necessarily want to do that, at least not in my experience. Just keep it simple, man. Write your copy. AI is not going to be a good substitute for just having great skills.

So here are some of my personal favorite beginner prompts for AI copywriting: So make this better, funnier, more clever, use alliteration, etc. So just use some adjectives. This is going to make your copy more engaging and help you come up with great lines. I'm trying to… whatever the goal is. So I'm trying to create an email; I'm trying to create a sales page; whatever it is. What are some questions you can ask me that can get me the best result? This will help you better prompt ChatGPT to save you time and it gives you the best results right off the bat. So you're going to essentially tell it to ask you questions to help you towards whatever your goal is. This is a cool way to use ChatGPT that a lot of people don't actually end up realizing. Give me one-line analogies that explain how something is as adjective as whatever. So an analogy as useless as pedals on a wheelchair is one that I've gotten before, or like trying to build a skyscraper in quicksand for something that feels like it just takes forever and you don't actually get anywhere. These make your copy more fun and engaging. Give me quotes that explain X. This helps you use borrowed authority and can come up with great catchy phrases this way. So like, “George Washington once said…” and then you give a quote. Give me stats that prove why whatever it is. Stats that prove why email marketing is awesome. Those aren't very hard to find, but this is another way to get objective facts that prove the fact that you're trying to communicate.

So everybody, now we know what video sales letters and AI copywriting is. Now we can touch on landing page creation. So let's just go right into it. I'm going to read the slides and I'm going to speak on it afterwards. So why landing pages? Landing pages are what do the selling for businesses. A landing page is essentially like a website, except there's not a whole bunch of options like learn the about us or go to contact us. It's literally just one landing page, one goal. That's it. So is the goal to get you to sign up? That's an option page. Is the goal to get you to buy something? That's a sales page. So we're going to talk about that more as we go on. By understanding how to not only create but optimize landing pages, you're going to be able to create great results for your clients. And people ask me this again all the time: “Please recommend free sales page builder.” What are some landing page programs that we can use? So here they are. Myro is a funnel mapping software. I'm going to go into it and actually show you what it looks like. I've already touched on it and used it before to explain something to you in the past, but Myro is a funnel mapping software. They essentially just let you visualize what the funnel is going to look like. So and we're going to talk about sales funnels again in another section. Then there's card.i, the free version with very limited features. So that's card.i, where which you can start on next is Google Docs. Again, free, very limited visually, but it can work in some cases if you're trying to visually represent a landing page or what it will look like is Google Docs. I already give you guys the like sales page example, but that's how you can use it. And then next is Kajabi and ClickFunnels. These are the most common; they have many features and they're somewhat expensive relatively. They're like a couple hundred bucks a month. Email service providers are way more expensive. Like I said, mine's $2,000 per month. These landing page softwares are not nearly as expensive.

Now with landing page softwares, guys, you do not need to know how to code. I tell people this all the time, and they, they don't get it. They're like, “Well, if I'm going to build a landing page or a website, I don't know how to do that. Like I got to learn code. I got to learn Python and learn all these complicated things.” Dude, no, you don't. It's literally drag and drop. If you have half of a brain, you can do it. If you know how to navigate YouTube, navigate Instagram and use it and send messages to your friends and stuff and just use very easy softwares like that, you can use Zoom or you can use Discord. I promise you, you can build a landing page. I could teach my 80-year-old grandmother how to build a landing page, okay? And I'm going to show you exactly how again in this video. So now you actually get to watch me build a $100K per month landing page. Literally, landing pages that have generated over $100,000 per month. The building blocks, the graphic designs, and the functions. Again, I'm going to keep it simple; I'm going to keep it quick. It doesn't really have to be that complex or that complicated. So this is an example that I have here. As you can see, it is an old landing page that I used to promote the free 15-day First Client Challenge. Okay, that's what it was. As you can see, all I have right here is just blocks. They're just blocks. I can click here to go to edit, and then I could edit the text right here. So I could just go like this: edit for the course, boom. And as you can see, there changed. I can change the fonts; I can change the sizes. Super, super easy. Again, if you could use a Word document, you can do this right here. All I did was go to edit, and I added in a video. All I did here was add in a form. Now over here, I added in a new section just to show you guys this. So we're going to go here, and as you can see on the left is where I'm navigating through everything. So the top is the header; this is the hero is up here. So that's hero is the top section. Over here is a two-column text, and then over here at the bottom is the text. Okay, so all you really need to know for design is have backgrounds. Okay, it's really important that you have a background. I don't like pages that are just blank white on the back or blank black on the on the back. Some people do it anyway; some people make millions of dollars with just a white plain background. If I'm going to make a landing page for a client or a business, I want to make sure that it looks good. So and it's super simple. All I did: I went to the background button right here, and I found this image. This image, all I typed in was 4K black and red background, and then I downloaded it. That's it. That's all I did, and then I put it as the background. And then I also, to make sure that the text on top is easy to read, I put a color over it. So I put black on top of it, but I decreased the opacity. So I'm going to show you exactly how I did that cuz maybe you guys don't understand. So I'm going to go right here. As you can see, I made the color black, so this is the color, and then this is the opacity all the way up, so it will look like solid black. This is the opacity down more, so you can see more of the picture in the back. And then if there was no opacity, it would look like this, which is a little bit hard to read cuz it's so red. So I put some black over top to make it easy to read but also subtle. This just looks subtle, and it looks good. As you can see, man, again, super, super, super easy. The reason why I show you this is because I don't want you to feel daunted. I don't want you to feel like this whole thing is super difficult or super hard. It's really not. And also, AI doesn't do this. There are websites and things where it's like, “Oh, here's how to create a landing page with AI,” but again, you're going to have to go back and edit it anyways to actually be good. So me, I literally just find it faster to just start from scratch, dude. It's faster to literally just start from scratch. And that's basically it. That is how I build a landing page. You drag and drop some text; you put it in there; you put a background; you make sure that the text is readable on the background. I mean, there's not really that much to it.

So some design examples. I'm just going to go over these to show you again how simple the design is. You don't have to be a graphic designer as well. There are some ways that you can add some really cool designs in there and make it look nice, but it, it is not that deep. So as you can see here, this is a black background. All he has is like one big paintbrush tool, and you just clicked it right there in the middle with purple. That way it kind of has a gradient to it. So I don't like solid black colors. I like something with a little bit of gradient, a little bit of something back there just to make it look higher quality. Like this again, this is probably just a black and green background with some opacity over it, and then a very, very simple headline, and then you just put the video in there. And then when you want to connect things, like have things connect to your email list, again, all that is is looking up tutorials. Like super, super easy, guys. And don't get too caught up in this as well, like don't feel like you need to learn this week number one, like this is stuff that you should be working on after you're somewhat confident in your copywriting. How do you build a landing page step by step? Find a design that you like that you can copy; create basic graphic elements; fill out the blocks; adding contrast and sections; make sure the page is functional by testing every button and action. Does that sound simple? Good, because it is. It really is.

So sales funnels. This is where it gets a little bit not super simple, but we're going to go check it out right now. So everybody, right now I'm going to be showing you the sales funnel super map, and I want to show you something else really quickly. This right here is the 74 Funnel Swipe File. So again, it is just filled with swipe files of some sales funnels look like. Now I have some examples from this book right here, but sales funnels are essentially, they usually look like this. This is called funnel mapping; this is what it looks like. You have, have a funnel. So I'm going to go through this, and then I'm going to go through some numbers with you guys. Now the reason why I'm doing this again, just for a few reasons, is to show you that copywriting isn't actually just copywriting; it's actually an introduction to digital marketing, and this is what digital marketing looks like; this is what it entails. So here's what a funnel might look like. So let's say you have Facebook and YouTube ads, and they drive people or they promote a free newsletter. So, “Hey Fitness coaches, if you want to learn how to reach six figures per month, I'll show you how in my free newsletter. You can sign up for absolutely free,” and they run ads to that. Then maybe they have Instagram content that does the same thing; maybe they have YouTube content that does the exact same as well. And the reason why these are pointing to each other is because Instagram, they're like, “Yo, follow me on YouTube.” YouTube, they're like, “Yo, follow me on Instagram.” Okay, puts them into the free email newsletter. This is what a lot of funnels look like, and notice that all of this hinges on the free email newsletter. Us copywriters, then maybe they go to a landing page once they're in the sales sequence in the newsletter, a landing page. Again, us copywriters, we made that a $7 low-ticket product, and maybe there's a $77…

Upsell: So what this means is, let's say you're going to the checkout and you're buying that $7 product. It might ask you, "Hey, while you're buying this $7 product, would you want to buy the $77 product as well? It's even better." So the psychology behind this is that people are much more likely to say yes if they've already said yes before. Okay, so usually people are going to be in a buying state; they don't have to enter any more of their credit card information. It's just really simple; you check a box, and if you say yes, then again it takes you to an $8,000 high-ticket application. We talked about applications; we talk about high-ticket that looks like before in the past. So if they say yes, it takes them there. If they say no, "I don't want the $77 thing," then maybe the content inside of the low-ticket actually gets them into the high-ticket thing in the low-ticket, I mean.

So here's what that looks like: If they say no, "I don't want the $77 upsell, I just want the $7 thing that I wanted originally," then okay, you're going to get the $7 thing, but inside the $7 thing, you're going to get value and you're going to get promoted to getting the $88,000 high-ticket application inside content sales funnel. That's what it's called; a lot of businesses have these things. So as you can see, that's a very, very basic and simple example. There's a bajillion million quadrillion different sales formulas that you can come up with, different types. Okay, every business that makes money has one; maybe they haven't actually mapped it out like this, but this is what one might look like.

So let's actually run the numbers and talk about what these look like now. It might feel overwhelming. The goal here is not for you to be able to do this math or understand this math; it's simply for you to get the gist of what digital marketing looks like as a whole and some words and numbers that you might want to know in the future. Average cost per lead: So this is essentially how much does it cost for you in ad spend to get somebody to sign up to your list? So let's say you pay $100 to ads, so Facebook ads, let's say, and 1,530 people sign up to your newsletter. So the conversion there: 1530 / 100 = 0.06, so 6 cents per lead. That's what you get. The lead conversion rate, for example, out of all those people that join, 1,530, 92 people usually buy. That's a % lead conversion rate. What's the average order value? On average, what do people spend? Out of all the people who buy, after some purchase for $7 right, and then there's an upsell for $77. So it's kind of like, "You got the burger, would you like fries with that?" That's the upsell for $77. Each buyer is now worth an average of $18.55. How I got that: Out of all the people who buy, 15% get the $77 upsell, and that's 15% of $77 is $11.55 plus the $7 for the initial payment on the first thing. So now you have an $18.55 average order value.

Stay with me one more: ROAS, return on ad spend. This is the final ratio between what you spent and what you got back. So return on ad spend might be $100 to get $530 leads. Out of all of those leads, 92 people bought; on average, those 92 people spent $18.55. That means spending $100 on ads will net you 92 buyers who spent a total of $18.55 each. And now 92 * 18.55 = 1706. So you spent $100; you got back $1,700. So your return on ad spend is 17x. Hopefully, that made sense to everybody. Hopefully, my math was correct. This is why I don't do math in public, but um, yes, I created that so that you guys understand the words right, the main things to take away. Some of the other ones: cost per lead, lead conversion rate, average order value, return on ad spend. Now you know what all those terms mean.

So some key takeaways: Copywriting isn't really copywriting; it's just an introduction to digital marketing. You can make as much money as you want, okay? And people ask me this so often, texting, "Do you think copywriting will ever be dead?" It's a nonsensical question. You get rich by skill acquisition; the more skills you have, the more you're going to increase your billable worth. That's the be-all and end-all; that's the statement right there. So by learning copywriting, you're introducing yourself into digital marketing. There are two skills in this world that if you know them like the back of your hand, you will never, ever go hungry; you literally cannot: marketing and sales. And copywriting is both; you're selling yourself on your marketing services; you're marketing yourself. That's it. Marketing has a lot to do with numbers; if you can interpret them, you can make a lot of money. So a 17x means like, if I put in $10,000, I get $170,000 out. That's what that relationship looks like. And then next, copywriting isn't an easy-money glitch; it's a skill just like any other.

Now I'm going to show you a sales funnel that I was actually in myself. So I saw an ad for this KPI Mastery: measure what matters; essentially just how to track numbers in your business; that's all it is. 45 bucks; I purchased it. But before I purchased it, it told me, "Would you like 10% off? Give us your email." Then why do they do this? So that they can get your email, and if you click off the page, they can reinitiate the contact; they can say, "Hey, you forgot to buy in your email." So again, email is a huge part of this business's product, just like it is for any business. If you go across like any clothing business or any business at all, the first thing they're going to ask you is, "Let us get your email so that you can get like 5% off, 10% off," and then they can market to you forever after. I purchased that; your order has been received; it said, "We have a special gift for you; you should get this too: the success blueprint for 50 bucks." Now I didn't get this; didn't make any sense to me; I thought it was kind of dumb, but again, they upsell you. Not everybody's going to say yes, but out of all the people who do is going to increase the average order value and make you more money on the back end. So that is an example of what sales funnels look like. As you can see, sales funnels bring together all the things we've learned so far: emails, email sequences, email automations, landing pages, offers, video sales letters; it brings it all together and puts it together as one.

In this section, we covered email sequences, email automations, video sales letters, writing with AI, building landing pages, and sales funnels. Wow, if that wasn't a whole marketing degree, dude, like I don't even know what was; holy crap, dude. I paid so much money to learn the things that I've... I'm a little bit jealous; I'm not going to lie; I'm a little bit envious of you guys. But, and now you have literally everything you need; you have far more than you even need, simplified into one video. Sure, I can make this course longer and even more in-depth, but but what would be the point of that? You've finished watching the course; now it's time to complete the course, which will take you even more time. This free mega course is already like drinking from a fire hose, meaning that it's overwhelming; it seems like a lot all at once, but I can assure you this will be the single most valuable resource you can use in order to get your first clients with copywriting and start making money and go full-time.

If you need even more examples, even more trainings, I got you. So if you want to know more about writing emails, email copywriting, check out these videos: a free email copywriting course that's an hour long; I have a 30-minute tutorial that literally shows me the process of writing, kind of like I did at the beginning of this video, but just another one. I also have a free two-hour email copywriting course right here, and then another one hour where I just again show you me writing three emails for clients, and then that's it. If you want some inspiration, if you're winning copywriting stories, watch these; I have a whole playlist on student interviews that have gotten $12K per month, $13K per month, $10K per month, $10K per month, $188,000 per month, and so on and so forth. Everybody's out here winning, and all of those videos are right there for you to watch. If you're looking for more inspiration and you also want to know exactly what they did, what niches they use, what outreach methods work for them, what tips they have, all of it is all right there in that playlist. If you want to learn more about client-getting and outreach, there's a free two-hour outreach video right here; there's a 10-minute video on how to get your first client in 30 days or less; there is a series on my channel called the First Client Challenge, and then there's also a one-hour outreach course right here too. And if you want to learn more about secondary skills, you should watch these ones: This is watching me build a $100,000 landing page or sales page from scratch; right, this is a little bit more in-depth that I went in this video; this is a whole 25 minutes right here. Then we have the free sales funnels course; I go even deeper on sales funnels; 43 minutes; that one is one hour on how to create a landing page to complete Master Class; also have a 25-minute video on a free AI copywriting course where I break it down even further.

Your final game plan and action steps to $10K per month with this free mega course: So here your steps in order: So number one, comment the word "Genie" if you've made it this far to the very end; it's going to be an inside joke between you and me, and it shows that you're actually disciplined enough; it shows how many people are disciplined enough to finish the entire course. People first get on this video; they're going to be like, "Why the hell are they calling him a genie?" So let's do that next: comment any questions if you have any, so me and my team will be in the comments doing our best to clear up any questions as possible. I know that there's probably going to be a few people, like a lot of people who watch this, so I want this video to not only be an awesome video, but I want the bottom, like the comment section, to be like a forum of everybody asking questions and getting their questions answered. So I'm going to put the effort in to dedicating hours to just replying to comments on this very video. Next is to get the free copy starter kit down below in the description; inside you'll get access to all the resources that you saw in this video and so much more; you'll also get access to these VAR slides in case you want to study them. Join the free Discord and school communities down below as well; review other people's copy, get your copy reviewed, and work together with other like-minded individuals. We're going to on to re-watch the video from the beginning; complete the action steps as well; so write your first piece of copy with me, do the outreach with me, so on and so forth. You want to watch with intention; put everything in practice and do the work. We often need to be reminded of things more than we need to be taught new stuff, and dude, it's it's so so so true; we need to be reminded of things more than we need new stuff; make sure you know the things that you've been exposed to rather than just going and trying to get more and more and more and more information. Lastly, you want to subscribe to the YouTube channel and hit the notification bell; I'll be uploading new in-depth courses on outreach, copywriting, and secondary skills every one to two months and new videos every single week. There will be even more in-depth courses and videos after this one; it's just insane.

Also, just as a side note again, cuz I know people are going to be asking, maybe you missed it the first time: If you want to be one of my one-on-one students who works with me, texts me every day, and gets an actual action plan completely tailored to them, that link is down below in the description as well if you want to apply. Here are your next steps in order: Number one, what you want to do is write copy every single day. You want to write copy every single day: emails, sequences, VSLs, landing pages, and all other forms of copy should be practiced daily in order to increase your skills. I reach to businesses daily for six months, and this comes with the copat; outreaching is the most important part of your copywriting journey, and it's not possible to become truly successful without it. So lean into it headfirst, and after those six months, dude, if you haven't really had any great results, you want to tweak and change your process and do it again for another six months. That's it; that's all I did. Next is you want to set up your personal brand on Instagram as soon as possible; make some posts, get a few followers, and fill out your account so it looks good. Work on your personal brand over time; your personal brand is never done; you need to keep adding to it, and it's something for the long term. You're going to be a copywriter for presumably, or a business person for presumably, the rest of your life, so why would you just upload for a week and then just leave it forever? Your personal brand is going to help you always, even if you don't want to become an influencer; it's like your business card; it shows who you are. Next, you want to study more content on copywriting daily, on a daily basis. If there's anything that still confuses you or you have questions on or even want to see some other people killing it with copywriting, I already showed you where to go. You want to make a commitment to yourself to never quit. Lastly and finally, make a commitment to yourself to never quit. The road to failure and success are the exact same road; the road to failure is just shorter; quitting is the only way to actually fail; remember that.

So here's what the progress will feel like and what it will look like: In one week, you'll start to get it more than you do now; if this is like, like your first day understanding copywriting. In one month, you'll start to get inspired; right, you'll get opportunities; you'll be like, "Oh man, these guys are actually replying to me; oh man, I actually got my first sales call." In three months, you'll discover even more opportunities. In six months of full dedication, your life will never, never be the same; I know mine was not. In five years, you'll be forever grateful to your past self for taking that one leap of faith. And lastly, I want to answer some comments, some common comments that I get: "Why do you give value for free? It's weird; why are you doing all this, giving away so much knowledge, working so hard for free?" And another of the same comment: "Why are you giving all of this away for free?" You know what? I'll just answer that those comments with another comment, and it's from this guy: "Bro, you have no idea how much this is going to change my life. I literally was about to purchase a $900 course when I stumbled upon your video. I was not able to go through it all in one sit, but I assure you I absorbed every bit of it and wrote everything literally down. I just finished watching it, and I cannot wait to watch it again. You made the beginner's journey a lot of fun, and it was real easy to understand. I don't live in the US, but I know that with this much knowledge, I won't have to worry about where I'm going to be successful, and that is thanks to you. The world needs more individuals like you, so thank you. I will keep watching your content and keep learning to eventually reach a point where I don't depend on an employer, and that's the main goal." Bro, you think messages like that don't motivate me to go hard? Of course they do.

So my final statement before I send you off to actually conquer your goals: Number one, dude, congratulations. Congratulations; give yourself a real pat on the back and realize what you've just done. You are now literally in the top 1% of copywriters; remember, only 1% of people actually finish these long course videos, and that's you. So congratulations to that, but also understand that watching is not the whole game; you can watch this video a million times; it's not going to put money in your pocket; it takes action. So do the action; the action is going to be difficult; you're not going to want to do it; you're going to feel weird; it's not going to feel good; rip it off like a Band-Aid, dude; attack those goals; attack them. I want you to know that sure, it might be hard; you're going to have some failures; you're going to have some times where, "Oh man, I thought that client was a sure thing, but then it didn't actually work out." Dude, that's okay; it doesn't have to be all sunshine and rainbows. Most gurus are going to tell you that; most TikTok gurus are going to be like, "Bro, like I started four days ago and I have like $100,000 already," but it's not like that, dude; it's going to be difficult, but man, is it ever worth it? It's so worth it, dude; just pay the price; trust me; trust me, man; just pay the price; it's so worth it. And lastly, I also need you to understand that time is so valuable; time, time, time is so valuable; please do not waste it; do not waste it, not even for a second; lock in and focus for real because, dude, the economy, we all know, is down bad right now; cost of living, dude, it's insane; wages, they're not increasing anytime soon. You think it's hard right now? Just wait; it's only going to get harder. The best time to start was five years ago; the second best time is right now. So I implore you, make the most of this free course; really use it for what it's worth; this is a multi-thousand-dollar course that was given to you for free, so use it to your fullest advantage; really exploit it for all it's worth. And of course, when you make a win, I really want to hear about it. And as always, I'll see you guys on the next one; peace.

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