Transcription
Your brain is incredible. The fastest supercomputer in the world processes data at 54.92 times one quadrillion floating-point calculations per second, and it can't even come close to the processing power of the human brain. Despite the fact that it's arguably the most complex thing in the entire universe, the human brain is incredibly easy to manipulate. The enormous power contained within your brain is its single greatest weakness. If used correctly, a few subconscious techniques can allow you to persuade anyone and get almost anything you want. But before we proceed, I must warn you to never use these techniques for evil purposes.
Before you can start persuading anyone, you need to know that the human brain consists of two parts: you have the conscious mind and the subconscious mind. Your conscious mind is like an adult, and the subconscious mind is like a child. You can think of the conscious mind like the gatekeeper for the unconscious mind because it's designed to filter information before it reaches your unconscious mind. Now, the reason why the subconscious persuasion techniques are so powerful is because they completely bypass the conscious mind and plant ideas into a person's unconscious mind. In other words, they slip in secretly while the conscious mind is distracted. Subliminal means below the level of the conscious mind.
There are lots of videos on YouTube talking about how the biggest companies in the world are using subliminal messages to get you to buy their products. If you're wondering if this is true, the answer is yes and no. Maybe you've been to Disneyland. Many of us went there when we were little kids. While you were walking around the park, you probably never realized that you were being targeted with subconscious persuasion. Now this is crazy: Disney World actually places vanilla on cookie sheets and heats the vanilla in an oven. This causes people passing by to smell cookies, which makes them go to the cookie shop and buy fresh cookies. The fresh cookies for sale aren't made where the vanilla smell is coming from. The amazing part is the fact that the fresh cookies for sale aren't made where the vanilla smell is coming from. So the smell is actually being created somewhere else in the park, but yet it's still causing people passing by to purchase the fresh cookies on an unconscious level. Vanilla makes us think of cookies, so what do we do? We go buy some.
Another example: when a girl is most fertile, she releases powerful pheromones that make her much more attractive to men. The men don't consciously smell the pheromones, but they still have a powerful effect. One of the best examples of subconscious persuasion is sitting right in your driveway; it has four wheels and it probably features your favorite color. We all know that people tend to buy animals that look like them; well, the same is true for cars. When shopping for cars, most people walk over and get a good look at the front of the car. Have you ever looked at the front and thought about how much it looks like a human face? As humans, we naturally try to find a face in everything, including cars. The companies that make cars know this, and they purposely design the grill, or face of a car, a certain way. In fact, if you look at the most exotic cars, the headlights and grill are designed to look like an angry face because anybody who's purchasing a super-fast car wants it to look angry.
One of the most powerful subconscious methods of persuasion is called framing, and it's based on a cognitive bias that controls the way a question is framed. For example, imagine you're trying to get someone to loan you money for something. There are two ways that you can ask the same question. Now, question A might go something like, "Hey, can you loan me some money because my rent is due and I really enjoy living in this apartment?" Question B might go something like, "Hey, I need money or I'm going to get kicked out of my apartment." The difference is that one question is positive and one is negative. In other words, people will react in different ways depending on how you frame the question. If you ask the question in a positive way, the other person is more likely to say yes because people tend to associate risk when the question is framed in a negative way.
Another subconscious technique for persuasion is called mirroring, and it's so simple to do. When trying to persuade someone, all that you have to do is mirror their body language, movements, tone, and mood. A lot of people make the mistake of thinking that mirroring is just matching the position of their hands, but it's really altering yourself to match their current mood, tone of voice, and posture. When mirroring, make sure you don't mimic their movements immediately after they move; give a few seconds of rest in between. If you want to persuade anyone, timing is key. Studies show that people are more agreeable and submissive when they're mentally fatigued, so a good time to ask might be shortly after they're finished working.
To truly master the art of subconscious persuasion, you must figure out how to make smell, sight, and sound work for you. In fact, you can be much more persuasive even if you only focus on smell. Our sense of smell is so powerful that it actually plays a major role in determining who we find attractive. I know you've walked into a gas station bathroom at some point, and there's a good chance that it didn't smell too great. I want you to think about something: how did you feel after you left the bathroom? Depending on how bad the smell was, you probably never wanted to use it again. As scent is so powerful that it can easily evoke vivid emotions and memories. Why do you think malls smell so good? Every mall that I've been to and wouldn't mind revisiting is packed with incredible smells from the moment you walk in. Your sense of smell is bombarded by lovely scents from the Cinnabon store in the food court, and if you don't smell the fresh cinnamon rolls, there is no way to avoid the scent of the brand new clothes and shoes. How many times have you gone to the mall not planning on buying anything, and once you walked into the Hollister store or somewhere similar, the amazing smell caused you to leave with several bags full of products? Companies understand how a person's sense of smell affects their buying decisions.
Why do you think all casinos seem to smell like old people and cigarettes? Casinos target this demographic because old people have more free time and, in many cases, more disposable income than young adults. In fact, any day of the week, a strong odor is much more persuasive than any combination of words. Even though our brain has over 1,000 receptors to detect the tiniest components of any scent, we always classify the scent as being pleasant or unpleasant; it's really that simple. So the question is, how can we use scent to subconsciously persuade anyone? This is where you need to get creative, but let me give you a simple example. Imagine you want to take your girlfriend to see the new Alien movie, but she'd rather take a bubble bath and watch Orange is the New Black. To subconsciously persuade her with a scent, throw a bag of popcorn in the microwave just before she gets home and throw it away somewhere where she can't find it. When she walks in, the smell of the popcorn will fill her head, and she'll think back to all of the great times you guys have had at the movies. The emotions will make her more likely to say yes when you pop the question. This is the same reason why a splash of high-quality cologne can instantly make you more attractive. Over time, clear has been tied to attractiveness, so if you smell good, you're perceived as more attractive. The power of a strong scent can work wonders.
But things the eyes can see can be just as powerful. Let's say you want to pop the question and ask your girlfriend to marry you. You could always do it at home in your house with gray clouds outside, and if she really loves you, I'm sure she'll say yes. But imagine you ask the same question on a beautiful sunny day while standing at the top of Mount Everest, if that's even possible. People are more likely to say yes when they're in a good mood and feeling positive emotions, and by filling their sight with things that make them feel good, you can subconsciously persuade them to get what you want. An easy way to do this is to change the environment where you plan to ask them. Maybe you need to borrow some money from your parents, and some of their best life memories took place in a bowling alley. Getting them to loan you money could be as simple as asking them while playing in a bowling alley. Techniques for subconscious persuasion occur below the threshold of human consciousness. This means the message or influence is sent directly to the unconscious mind without the conscious mind knowing about it.
Did you know there is actually a cologne that smells like money? Think about how effective the scent could be when your persuasion revolves around money or getting someone to buy something. The next time you're totally broke but you need to feel like you're rich, just splash on some money cologne. Sound can also be used to subconsciously persuade a person. Think about your uncle and how much he likes Jimmy Buffett. The next time you need to borrow his guitar, pop the question in a room filled with the scent of beer and cigars and make sure to have Margaritaville playing in the background. Another sneaky form of subconscious persuasion is called anchoring. Imagine you see a commercial on TV for a program that teaches you how to invest in real estate. You have absolutely no clue how much the program is truly worth. Psychologically, when a person doesn't have enough information about something, such as a real estate program, he will give weight to the first bit of information introduced to him. The commercial tells you that other similar programs sell for $500, but for today only, you can get it for only $99. By introducing the $500 amount, the commercial is setting an anchor in your head and ultimately influencing how much more money you're willing to spend on the program.
As powerful as our brains are, they are very easy to persuade with subconscious techniques. Once you master these techniques in creative ways, you should be able to persuade anyone to get what you want. The reason why these tricks are so effective is because they completely bypass the conscious mind, so there is absolutely no resistance. It doesn't matter if you're trying to sell an expensive product for a large commission or just trying to get your parents to let you stay out longer; these tricks work, and they work well. Persuading somebody doesn't have to be difficult; you just have to know how to pull the strings of the subconscious mind. And with that said, until next time, thanks for watching.