Transcription
Tears came down my cheeks. I was like, "Oh, I've never felt this way before."
"Do you have aspirations of getting married?"
"Uh, who? I didn't see that coming."
"Mr. Beast of [ __ ] [ __ ] that, like a constant battle for me. I have a mental breakdown every other week."
"Something I want to talk to you about is the term 'beastify'. This is like a crazy sentence, but do you feel like people judge your moves?"
"Just changing that took it from like a B- to like an A++."
"Do you feel like you're coming into a different state of being?"
"Yeah, I've never talked about this. This is going to be a weird couple sentences, but [Music] do you guys do intros or how does this work?"
"That was the intro. That I knew you were going to say that. I set that up so you can make that joke."
"Oh, he hit me with it. Oh, you're from Jimmy?"
"Anyways, we're in it. We're in it, man. We did this almost exactly two years ago in this exact same spot. Crazy."
"And dude, being here is... it's so different."
"Yeah, it's insane. You want to explain to them so they know the difference?"
"I think first off, there's a lot of stuff in here. Last time we were here, it was completely empty."
"Yeah, you know, last time we did a podcast, I would tell you to overlay things and you guys never overlay it. So, are you going to overlay the footage this time?"
"Keep it going. I know there's such a funny moment. They're like, 'Oh, we got like 20 million views last time. Why would we change anything?'"
"You point to the camera and you're like, 'Just roll that b-roll, editor.'"
"Yeah, okay. Thanks."
"And it just holds on you."
"I don't know how we missed. I don't know how we missed that one."
"It was two hours. Twice."
"Yeah, well, this time we won't do it again."
"Yeah, um, but yeah, things have changed. Like, there's, there's so many people here working. There's like, uh, it feels like very alive in this building."
"Obviously, this building was brand new when you got it."
"Um, candidly, I feel like we've had so much fun over the last 24 hours here, just hanging out. It's nice having you around too, 'cause it's like a buddy to like work hard with. I don't feel so alone late at night."
"I think that's the thing is, Colin and I were saying today, it feels so fun to be here because it's a bunch of people doing the thing that we like to do."
"Yeah, you know, we're surrounded by people who are excited about making YouTube videos."
"Um, how does it feel for you? Like, the past two years, so much has changed."
"Oh, the past, past two years. Yeah, I... what would you say was that two years ago?"
"So, like, right now, I'm, uh, across on like the main channel, I have 160 million subscribers. But two years ago, I had... million? If that. 40, I think it was public. It was before your Squid Game video, yeah, before all that."
"So, I mean, everything's changed. It's definitely, uh, it's definitely pretty interesting 'cause you, you always think, like, 'Okay, this is roughly the top. This is like, things aren't going to get much crazier.' And then we're growing so fast that it's crazy and crazy and you're like, 'Okay, you know, people are only going to me occasionally. It's like, that's about as bad as it gets.' And then it's like, 'Oh, the frequency of people following me home from when I go to Walmart is going up.' Or like, you know, when I go to an airport and wait in the line, the amount of people that, you know, harass me in these lines where I can't really do anything. And it just, it definitely is a lot crazier than I thought, to be honest."
"I think that, I mean, obviously the mathematical difference between 40 million people and 15... even crazier when you take all my platforms because I think we're closing in on 400 million followers. And so that's just, or even throw followers out the window 'cause it's kind of a vanity metric, who cares. But like, we're getting 30-plus billion impressions a year. So, like, 30 billion times, you know, now people are seeing my face and see me. So it's like, I don't like leaving this building. When I go out in public, it's just like, it's pretty brutal."
"I think, like, the frequency of mainstream press too, in the last year, yeah, has gone way up. Like, not even just viewership on YouTube and people who understand and watch YouTube videos, but like, New York Times, this Washington Post, that CNN. Like, anytime anything happens, it's like, 'Whoa, these articles are everywhere.' Or even when nothing happens, just like, there's just stuff. Or even like random shows will like mention me or things like that, just 'cause it's like, when they... well, a lot of people now, when they ask, think of YouTube, they associate Mr. Beast a little bit. Like they used to PewDiePie. So it just kind of gets out there. And there'll be people who are like, they, if you ask them, you know, 'Who is Mr. Beast?' They'll be like, 'Yeah.' They'll be like, 'What do you think of his videos?' And they will be like, 'I've never seen one, but I know who he is.' Which is like, that has exponentially grown the last few years. And I'm kind of like, 'So how do you know who I am? Why are you asking me for a photo if you just don't even, you've never seen a piece of content I make?' And they're like, 'Oh, well, I heard you help people and you do this.' And so it's like, probably like 30% of the people I take photos with now, just have no idea what I do. They just take a photo because they see my face."
"So what do you think about that from, like, the, I guess, cost of the, this kind of scale for you from a, like, fame perspective? Yeah. Do you find it, like, just that's just the name of the game? That is, it's worth it? Or does it feel kind of like unanticipated?"
"Here's the answer. So, like, it definitely, like, you don't think this. Like, you, every step of the way, like I said earlier, you think you've made it and you think this is about as crazy you'll get. But like, if you have a million followers, like you guys, you're, you guys are probably bigger than that across everything. But you, if you go out in public, you'll occasionally take a photo. Like, you know, if you go to Walmart twice a week, you'll get, every third time you'll take a photo. It's very validating. You're like, 'Oh, this is awesome. This is like a real career. Look, this guy noticed me.' And then when you get to 10 million, it's like a whole different world. Like, every time you go out, you're going to take at least one photo. And it's like, 'Oh, this is awesome.' You know, if you're with your girlfriend, you'll take a photo and it's like, 'Look, people like me.' But it's like, very manageable. But you think that's like the top. But then you go from 10 million to 100 million. And next thing you know, when you go to Walmart, it's not like one photo or two. It's like, someone asks for a photo and everyone else looks. And then like, there's a line of 20 people. And then, you know, when you're checking out, there's like five people behind you. Like, 'You know, what are you doing? What are you buying? Why, why are you buying those cookies?' And it's like, 'Uh, just, you know, wanted to buy some cookies.' You know? And like, and they, they, they keep following you because they're so like starstruck. They're like, 'Oh my God, this is the coolest thing that's ever happened to me. I got to take advantage of this moment.' And then they, you know, start posting and their friends come. And if you're like, 'I have a five-minute rule. I can't be, after I take the first photo, I can't be there for more than five minutes.' 'Cause they always post on their stories and then all their friends always come to the place. And within five minutes, now there's like 20 other people coming here. And it just gets so much crazier. So like, you have random things like that. And then when you walk out of a store, you always have to look back and be like, 'Yeah, it was nice meeting you. You don't, you don't have to follow me to my car, okay? Take care.' You. It's like, but you don't have to do that when you have 10 million subscribers. You just don't. You know? And so it gets like crazy. And then you get to that point, you're like, 'Okay, this, this is about as crazy as going off.' You know? And that's like, probably me two years ago. And then now here we are with like 400 million followers across everything. And like, you know, I don't know, probably last month we gained like 20, 30 million alone. So it's like, it's still growing massively. And it just gets even crazier. You know, people come to your house all the time. People, the rate of people following me home or like, one thing that was, I just don't even understand, that was wild was when we were going to Antarctica. And also, I hate that so far this podcast has been me complaining. I love you guys. You gave me everything. Like, so I'm very grateful. I, I love my fans. So don't take this the wrong way. This is just more an interesting thing that I've been thinking about a lot recently. Not me saying you guys suck 'cause this is also like 0.001% of people. 99% of people I meet are super chill. Just ask for a photo and it's cool. But, um, we went to Antarctica and on the way, we went to Chile. And we stopped there for whatever, like five days. And I was, you know, in the airport, I was wearing my hoodie, sunglasses, just staring at the floor. I was like, 'If I don't take any photos, I'll just go straight to the hotel room. No one will know I'm here.' And somehow, this one like little kid recognized me. And I was like, 'No photo, please, please.' And he's like, 'Photo, photo.' Because they speak Spanish. And I was like, I, I didn't know how to tell him no and I didn't want to be mean. So I took it. And that was it. And I got in and out of the airport with only one photo, staring at the ground with my hood up. And then, like, in the hotel room, I, uh, someone sent me an article that was literally written 'cause that kid posted on social media. And then the local news picked up, 'Oh, Mr. Beast is in town.' It's a tiny town in Chile. Not much happens there. And all of a sudden, people are like, 'Oh, what hotel is he staying at?' And then people figure out that we're at that hotel. And now there's like 200 people outside this hotel, running up and down the hallways, like knocking on doors, trying to figure out which rooms me and Carl. And we also had like the Dream Team there as well. So which made it even bigger. And they're like, 'Where are they at?' And they're like, 'Uh...' I was like, I was talking to the manager of the hotel. I'm like, 'Why don't you just have your security like control things?' And he's like, 'We do.' And so I had to hire security to like help lock down this hotel because there's so many people. And and then there's like people trying to camp outside the hotel. And we're like, 'This is not a meet and greet. Like, I'm just here while I wait for my flight to Antarctica.' And it's like, that, it's like one of those moments where then now people know, well, eventually he has to leave. And there's one airport. So there's just a sea of people waiting at the airport when you go there. And then it's like, at some point, I have to wait in the line at the airport. And then it just gets even crazier 'cause then the TSA people are like, 'Oh, this guy's famous. Let's get them through the line.' 'Cause there's just a mob of people. And then they're like, 'But we'll do that if you come take a picture with our kids. I'll help you. These pictures if you take these pictures.' And it's like, all this crazy stuff. I'm like, 'Everybody, I'm just trying to board that plane. Let's just, let's, let's.' But none of them. Because it's, 'cause we dub our videos now and we get like 10 to 20 million views in the first month. And just Spanish on our videos. We have a massive Spanish audience. And so like, none of these people speak English. So I'm like, really struggling too because I'm like, 'Hey guys, I'm a little uncomfortable. There's a lot of people around me.' But they don't, they don't have any idea what I'm saying. And they're just like, 'You know, photo, photo.' And so, yeah, anyways, you get experiences like that where you're like, 'You seriously question, like, is this actually worth it?' 'Cause obviously it just makes traveling and everything infinitely more stressful. And yeah, and it's, it's interesting because when you're sitting here, like we were with you in an edit session last night, like you're crafting the videos to get as big as possible. So it's almost like both things are happening at once, right? Like the bigger the videos get, which you just literally, the yacht video was what, the second most viewed YouTube video, non-music, on YouTube history in 24 hours. So the most viewed video in 24 hours is when, uh, Will Smith slapped Chris Rock. I think that got 48 point, like, 2 million views in a 24-hour period. Before that, it was our Squid Game video. But now our Squid Game video is number two. Then we just uploaded a video that beat Squid Game, but barely lost by like 500k views to, uh, the Chris Rock video. I mean, that's crazy, right? So you're, you're at this moment where you're reaching the most amount of people. So literally, like, yeah, the most you could ever fathom on. If you were to get a one out of 10 on your channel in the YouTube studio right now, my next, the only way my next video that I uploaded is an actual one out of 10 is if it is the most viewed video in YouTube history in a 24-hour period. Because my last video was the second most viewed video in YouTube 24 per. And so I'm like talking to my team because they, you know, they obviously care what the video is out of 10. Every creator does. And I'm like, 'Hey team, I think on this one, it's okay if we get like a, a four out of 10, a five out of 10. I, I think we can understand.' And they're like, 'No, we want one out of 10.' I'm like, 'Guys, I just, let's just be realistic here.' And that's like the conversation I'm having to have with my team earlier today."
"It was funny. I would say another thing that I feel being here in the last 24 hours is a, and even just talking to you over the last couple weeks, is like an immense sense of focus. And, you know, like I feel like the main channel is like, you've, you've put a sense of focus on it that is like showing up in how it's performing. Yeah, right? Does it feel like that to you, or does it feel like similar, I guess, to how you've treated it in the past?"
"Um, well, you know, there's, there definitely was a period of my life where I was focusing a lot on gaming channel and stuff like that. The, for the last 14 years, the main channel has always been my focus. Just sometimes I put a little time here and there. But right now, it's really three things that I just, my entire world revolves around. I work out every day. I work on main channel videos. And I work on Fables. It's just those three things. I wake up, I do that, and then when I'm done, I go to bed. And I just do that every day."
"Yeah, I can feel that focus. I mean, you also, like, we worked out together this morning. That you're really strong, dude. I'm not like, I'm not like you. We're on day 300."
"God, every day. Actually, today was 310. So me and Eric, uh, another YouTuber, we signed a contract where we'd work out every day. And if we didn't, we'd, uh, get a tattoo of each other. And like, you're okay to have a day off if it's like actual part of your program. So occasionally have rest days. But for, you know, the most part, the last 310 days, me and him have worked out every single day. And we've held each other accountable. And it's been awesome. Uh, 'cause I was just so laser-focused on the channel that, and I just like realized one day, I was like, 'I have not been working out or like taking care of myself or anything.' And then I called Eric and I was like, 'This is a problem. Like, let's do this.' And he felt kind of the same way. Although I was really fat, he was just like, 'Whatever, a little chubby.' And so that was almost a year ago. And we've worked out every day since. And Eric is looking yolked. You could throw a photo of him up, um, because he was already pretty lean. And so he was just stacking muscle up to this point. I've just been losing fat. So it's a lot harder to put on muscle when you're losing fat. But it's been fun. Yeah, it's fun, man. It was like being in the gym this morning was awesome. Like, you built like a really cool compound here."
"Well, and my little, uh, thing on that before we move on, it's like, all you have to do really is like, just work out for like three months really consistently. And then it'll just become part of your lifestyle. Like, I, I couldn't fathom a year ago, like, 'How am I ever going to do this religiously?' You know, 'cause we just have so much stuff going on. But now it's just truly a habit. I just..."
"And does it help you? Like, do, do you feel tangibly different? Like, even mentally, or not really noticing?"
"No, I mean, right now, in that short term, I'd probably upload more and get more done if I didn't work out, to be honest. I mean, it's like an hour and a half every day. And then the food, and I do 15,000 steps a day. So it's like, all that is very freaking time-consuming. But I think in the long run, yes, it'll pay off."
"You feel less stressed because of it?"
"No, I, I feel more stressed. I, I just have less time to work on the D channel. It eats up at least, between the steps and that, at least like, you know, well, the steps, I, I take phone calls while I do it. But at least two hours of my day that previously, to 310 days ago, used to go to the main channel, doesn't. You know, which that's a good chunk of time."
"What do you think makes your job stressful? What's the thing that, if you could, if you could solve one problem?"
"It's a lot. It's, uh, I mean, the thing is, uh, you know, all our videos are different. So it's like, you know, if I had to do like something like Survivor or not Survivor, it's just, pick like almost any show. Like Hell's Kitchen or anything that still airs. Like, there were like four, are just the same thing over and over again. And you do 10 seasons and off that. And after like 50 episodes, you just got it down. You know, people have done it so much, it's so easy. But for us, because we're always trying to push and do something unique, it's like, this is our, you know, every third video, it's our first time ever doing that. So we make all these mistakes and mess up so many different ways. And then it's like, 'Oh, well, now we know this.' But, you know, then we usually do something else 'cause we're always trying to be original. And so, uh, a lot of our problems are that because we try to be original. And then, I don't know, it's like, yeah, it's just, it never stops. You know how it is, like, we're just going a million miles an hour. And it's like, I'm 14 years in this, you know, I've been going since I was 11. So it's like, I'm on a treadmill, you know, maxed at 12. And then I just like, [ __ ] hacked it to go 24 miles an hour. And I'm running full speed. And I haven't stopped for a decade. So like, that too, it's like, it's pretty hard to tell when it's like, one of those moments where you just push and it's like, 'Stop being a [ __ ], just keep going.' Or it's like, 'Oh, I'm actually burned out. Like, I'm losing my mind.' And things like that, you know."
"Do you have the same passion for YouTube when you wake up every day? Because last time we were here two years ago, it was just like, 'I just want to make the best video possible. Best video possible.' S-clips on podcast, like you said that at least 20 times in this podcast."
"No, I, I would say have more passion, to be honest. Every day I fall more and more in love with YouTube. It's like, pretty crazy. 'Cause, you know, in the past, every big creator always seemed to get burnt out at some point. It seemed like this inevitable thing. Eventually, you get burnt out. I've heard this a million times. Like, when I was 19, they'd be like, 'You're not going to be able to do this forever. Eventually, you know, five, 10 years from now, you'll be too old and blah, blah, blah, and you'll get burnt out.' But here we are. I'm 25 and I love it more than I did when I was 19."
"So I mean, we were with you last night until about, who knows, 11:30 on a main channel shoot. Yeah. Then we came here and I mean, that's just normal. Straight into an edit."
"Yeah, but it, like, I also felt the energy of it. I was just like, in it. It was exciting. Like, it was really fun 'cause all of it, I don't know, like, even the main channel shoot we were on, um, actually watching it was fun unedited. Yeah, which was so cool to see that like, if the idea is good enough to watch live and enjoy as just a real-time live experience, it's going to be extra fun to watch as an edit experience. That's that's like a, it's like the simplest thing, but I was just thinking about it. Like, last night, you could have just filmed that whole session. Fun to watch and live and it would have popped. It would have been fun to watch. Yeah. So that's that's I think like something that I was like, 'Oh, that's what gives these videos so much energy. They're fun to watch live.'"
"Yeah. Um, I was going to ask you about the 'Hi, I'm X years.' Oh, yes. Oh, I forgot about those. When's the next one?"
"You can't tell us?"
"Uh, well, you can. Because I feel like that's part of the excitement. Well, uh, but you can look at 'Hi, I'm one year,' 'Hi, I'm five years,' and then just deduce like, 10 years is the next one. And it's going to be five years from..."
"How many of those are there?"
"Oh, there's a bunch. But the next one is 'Hi, I'm 10 years,' and it comes out on October 5th, uh, two years from now. So one of these Octobers. Maybe it's October 4th. Yeah, it's very close."
"Are you filming them now?"
"No, no. I filmed them all when I had 8,000 subscribers. I sat down, I just cranked out a bunch of videos and then scheduled. I was like, 'This goes in six months. This goes in a year. This goes in five years. This goes in 10 years. This goes here. This goes there.' I just cranked them out. So 'Hi, me in 10 years' goes up, which is a video I filmed when I had 8,000 subscribers. I think I was like 17, just like failed a history test and studying for my next one. But I hate studying. So I just like, I was acting like I was studying when my mom walked in. But I obviously, who cares. And I just, whipped out my phone. I was like, 'All right, this video is going to go public in 10 years.' And I can't spoil what I say, but it's pretty crazy. I tried to guess how many subscribers I would have two years from now. Wow. It's completely wrong, obviously. But it's pretty crazy. And I was just like, 'All right, by now, I was like, you're either homeless or you're doing YouTube full-time. And I hope it's the latter.'"
"It's it's so funny that this is like, is this what you envisioned full-time YouTube to look like? Or was it something different at that time?"
"Here's the thing. I have a little bit of like warp perception to me in my head. It's like, my initial reaction is like, 'Oh, of course, I always, you know, reinvest all the money. I want to get this.' But then sometimes I put, I really, really think hard. And I have to like watch old content to get déjà vu. And I'm like, 'Oh, no, back then, like a million subscribers would have been everything. I was like, that, that would have been the the pinnacle.' So I'm a bad person to ask 'cause I, I wor, like, the future and the past is warped. Like, to me, like when I hit 100 million subscribers, like in my head, I had already had 100 million subscribers for like five years. Envisioned it. So it was already reality. So I'm like, the worst about the future, past."
"So I wanted to talk about you. You, you were talking about like, every few videos, you're doing something for the first time. Yeah. I have felt though that this year, you found some formats that you're, you're working on that are working really well. That's what we talked about a couple days ago. Yeah. Like some of those formats, I'm noticing are like the, like the versus format is is great, right? The, the hotel. Love those videos. The hotel and the yacht one. Like those are really fun to watch. And it does seem like from hotels to yachts, you got better at that format."
"Exactly. If you watch $1 versus what was it, a million dollar hotel room? Yeah, like that video sucks compared to, uh, $1 versus a billion dollar yacht. It's infinitely better. Like, the transitions are smoother. Just even like, we don't overfilm. Like with hotels, we're filming like 10 hours in these hotels and we're doing all these things because we don't know what we want to put in. Whereas on yachts, it's like, 'cause we did plane ticket and we did hotels, we did like a, bought a $1 plane ticket, compared it all the way up to 500k. It's like, I know roughly what we're going to put in. So I can focus my energy on like the cool things. Like, you know, um, and, like, in the previous versus videos, like one thing we learned is like, I would just have someone show me around and they would just like be like, 'Oh, this is what's in this hotel room. This is what comes here.' But typically, me and the boys aren't as like, you know, out there when we're around random people. These people are typically lower energy and it's a little boring. And they're just like, 'Okay, next to your bed is a pillow, or this thing, a little bit of chocolate.' Like, 'Okay, it doesn't make the best content.' So what we do now, like on yachts, is we don't have someone show us around. I just unleash the boys. I clear the set, set it's not really set, but I just clear the area. And I'm like, 'Boys, go be stupid. I'm like, do what you want.' They're like, 'Can I jump off it?' I'm like, 'Why haven't you already jumped off the boat?' I don't care. The helicopter was crazy. Exactly. So I let them go wild and like discover things. And instead of someone going, 'You know, press this button and this comes down,' and it's lame, we press a button and we're like, 'Oh!' You know, it's cool. Those videos are cool 'cause we're, we get to experience something we never experience through you guys. And that's a way of how we've learned, like through doing that format a couple times, like, 'This is a better way to film it.' And then I have that, you know, person who owns the boat come and show us through it after we're done being idiots. So then if there's anything I missed, he'll tell us about it. And we still have those shots. And like, just changing that took it from like, you know, a, a whatever, like a B to like an A++. And it's so interesting because all we did, we did the same filming, we just filmed it differently. And it's like, that's that stuff you learn by doing the same content over and over. But it's also hard because like, you also got to be original and mix things up. And if you do the same stuff over and over again, you'll eventually fall off. So that's like the constant tug and pull for most people."
"We also need to give some credit to Pete Davidson and Tom Brady. I think we can do this without mentioning their appearance in that cool."
"I also, I noticed a lot of comments that were like, 'Oh, I didn't realize like six minutes in, Tom Brady would just spawn.' And I didn't even think about that when I uploaded it. That we didn't even allude. And I should have said like, in the first minute, 'Oh, and by the way, Tom Brady will be later in the video.' But it was, it was more exciting that it was a surprise."
"And then those clips also then like get out there, right? Like the Tom Brady clip of you guys. Yeah, they got some views. But I don't, I don't know. I think, I mean, the retention on that video was better than any of our other videos. So I don't know how much that actually helped, to be honest. 'Cause like, the, the Tom Brady clip started going nuts, like on ESPN and all that stuff. But that was like, two days after we posted it. It..."
"I that plays into though why people know you now without watching your videos, right? Is 'cause like clips like that are becoming more and more..."
"100%. A totally different audience. That's a completely different audience. Which is crazy that you can be hitting a 100 to 200 million and there's still a whole and other people take it and share."
"Past even for me though, I learned about that video on Instagram. Normally I would see it on YouTube and click based off the thumbnail. But you posted something on Instagram and it said that Pete Davidson and Tom Brady were going to be in it. And I was like, 'I need to, I kind of have to see that, you know?'"
"And are you going to throw that Instagram post up or you make them close the?"
"We're make them imagine it and leave this pod. Yeah. And open or you just put it right here and your retention."
"Yeah. I also think though, like that almost felt like the modern-day talk show in a way. Where like Pete Davidson was showing up on your show. I think having it's not exactly like that. Like, Bieber kind of did that a while back where like Justin Bieber would show in the car or something like that."
"The thing is, like, it's also them aside. I'll just tell blanketly. People like that tend to be the people I gravitate towards more too now because they're, they just kind of understand my life a little bit more. So I also just like having other famous people, if that's the word you want to use, around because it's like, kind of cool to see how they deal with all these random problems I'm starting to have. So I, I mean, sure, it's great because it helps the, the video, whatever. But it's also just literally fun to be around them and see like, 'How do you deal with all this stuff? What, what is going on?' And also, it's like, you know, they're infinitely better on camera too. So I don't have to like, like Tom Brady or or Pete Davidson, you don't have to like, you know, tell them like what to do or anything. Like, a camera is just rolling and they're just funny and they're just cool and great. So it also like makes it so much more fun for me to film because, you know, I'm not like stressing out or like, 'Oh, they're kind of whispering. That's not usable.' They're just like, 'Great.' And it's like, awesome. And I just exist and we just joke and be funny. And it's like, it makes filming the video 10 times easier."
"Yeah. Did they give you any advice, uh, on the boat?"
"Uh, well, Pete Davidson, maybe not the most family-friendly stuff. We were joking the whole time. Uh, but no, Tom, all around was just great. He was really fun. I, I don't even remember. I was just having a good time."
"Yeah. So there's that, you know, one versus a million or, you know, a billion format that I've noticed. Then I guess when I zoom out, like you've always done kind of human experiments, right? Like the one experiments."
"No, but I mean, like social experiments, kind of. Like, 'One versus 100' or 'One-year-old versus 100-year-old.' Is that what it was called?"
"Yeah, 'One ages one through 100 compete for that.' Probably the most complicated time I've ever done. And somehow it did well. I don't even know. But that, that concept was really fun. Uh, and it, you're doing things now where like, you know, I felt connected to the contestant at my age, which is so smart, right? When you do that, you're like, 'Yeah, I'm 33.' Uh, so I was connected to the 33-year-old, right? I was like, 'Okay, that's cool.' And I, I can say on your new video, there's something similar that kind of feels like that."
"Yeah. Um, but at the end of that video, the stakes rose like crazy. And I didn't anticipate that. I was, I have so much to say. There it's like, you know, I used to be a big fan of like simplicity. Like, keep the challenges as simple as possible. I was like, you know, 200, some of these videos, 300, 400 million people are going to watch it. Like, it's a lot of people. I got to like, make this stuff as simple as possible. Or like, you know, some of these 400 million people just aren't going to understand it. They're just, you know, is what I used to believe. But in that video, I was like, 'You know what? Screw it. I'm just going to throw my preconceived notions out the window. Like these, like challenges, if they vote for them, I'm going to make them a little more complicated. I'm going to add some more like things that you have to like, flick your brain on to like, really comprehend.' And like, you know, the last challenge, like I, you know, when I'm filming, I'm like, 'Man, I just don't see how like everyone actually understands what's going on.' Like the whole, like, you know, two briefcases, one has half a million, one doesn't. No one looks in it. And then one person looks and then they decide they swap. Like, that is one of the more complicated things I've done. Um, and so after we filmed it, I'm like, 'Freaking out.' Like, 'Oh man, I don't know. I don't know.' But I like grabbed that. I had them edit that clip. And I just went to like 40 people, you know, from all ages. And I was just like, 'Watch this and tell me if you get it.' And all 40 of them were like, 'Yeah, was that made sense? I understand it.' Like, 'As long as they were actually paying attention, it made perfect sense.' You know? And I was like, 'Oh.' And then I was like, 'Okay.' And then my nerves calmed down. And I uploaded the video. And instead of people being like, 'I'm lost,' or 'I don't understand the ending,' everyone's like, 'Oh my gosh, the ending was like, oh, that was so cool. So thought was so grabbed.' And so like, yeah, very. It changed my perspective. Like, I actually think I can have more complicated stuff and people still easily follow along, even though I have the scale I have, which I didn't think so before. Which is why you should always innovate and adapt."
"Also, let's think about football. The Super Bowl. Like, football is a really complicated game. It is, right? And a lot of people watch that game. But it's pretty complex."
"Yeah, but they've also had training their whole lives. And when it comes down to it, it's also like, one team is going this way, the other is going that way. Still."
"Exactly. I'm just like, boxing is so interesting. It's so simple."
"I think, you know, when I watched that video, you also left space for character building, which is something we talked to you about two years ago. It was advice from us that like, not to say that all part, everyone tell there's an element of, uh, you know, when you make space for character building, potentially people click off. Yeah, 'cause they're like, 'Exactly, I'm not connected to that person.' And in that video, I think you successfully pulled that off where one of the final contestants, it's his daughter's birthday. I know. And she comes in and like, he's emotional. And that was one of the, the first times where I was like, 'Whoa.' We had a guy who was in a cube for like seven days. It was his daughter's birthday. So we brought his daughter in. It hit hard."
"Yeah. Did you almost cut that?"
"No, bro. When I saw that the first time, I literally cried. I was like, 'Oh my gosh.' Like, in person, I was kind of crying. But when, like, I saw the first, first cut of the video, I literally tears came down my cheeks. I was like, 'Oh, I've never felt this way before watching one of our videos.' Like, even just thinking about it, like a tear getting teared."
"So good. That was a very emotional moment."
"Um, and so yeah, that video, we tested a lot. We tested a little more complex challenges. But we also tested, like, 'Screw it, like people say they want better stories from us. Let's do it.' And again, that's where I threw all my like things I normally worry about out the window. There. I was like, 'Simplicity, simplicity.' I was like, 'Screw it, we'll be a little complex.' You know? And then on the other end, it's like, I'm very, you know, fast, fast, fast. I like, 'Let's slow down. Let's build some characters.' That's what people say they want. And they worked. And everyone's like, 'Those are the two reasons we love that video.' And so, is it like, people say they want it in the comments? On Twitter? People you trust that are close to you? How does that get almost all around?"
"Like, those were some of the bigger criticisms I would get because I always, you know, I call you guys all the time. Just like, 'I'm telling people, roast my videos. Roast my videos.' Even Squid Game, some of the biggest complaints was like, 'I didn't feel connected to the viewers or to the contestants.' Yeah, as much as I'd like to. So the thing is, I just, yeah, I've never really gotten good at that. So that's something we've been honing a lot recently. And yeah, I love it. So but it's also like, part of it too, is I've come to realize like, not every video is the same. Which is obvious. But it's like, you know, story. There are videos where storytelling is great. Like the 'One through 100' where you have a ton of contestants and you build them up and blah, blah. And and you know, and so then when people win, you're like, 'Oh my gosh, like I care about this person. This is awesome. I love this feeling.' And I love when their three-year-old comes in. But then there's videos like the '$1 versus billion dollar boat.' Like, it's not about me. It's about like, it's about my experience on these boats. But ultimately, it's like about these boats. That's what they're watching. How cool, what's the difference? It's our experience of it. Yeah. But the story is also like, 'What is the difference between all these?' And so like, the, that's where it's, yeah, I mean, people watch this are like, 'Hered her.' Obviously. But it is like, just figuring out what kind of story applies to what kind of content you're making is a lot harder than it, it sounds. And in hindsight, it's always like obvious. But like, you have to make big decisions. And these are multi-million dollar videos that are filmed over the course of weeks, that we set up for months. And it's like, all these like million decisions lead to this final video. And like, to protect the story, the out, all of it is like very hard. But that's one of my priorities for this year. Elevate the videos. It's like important to surprise your audience sometimes with the impact. Like we were watching last night, a cut of the experiments video. Yeah, right? Rough cut. Yeah. You guys are working through it. But like, the emotion there is just, oh my gosh, like, wow. Keeps hitting you of like, 'Whoa, I didn't see that coming.' Right? And if you did that every single time, it gets boring. Exact. Or you get desensitized to it. Right? Yeah. And so by switching it up and being like, 'No, this time it's character building.' And you have to follow character throughout the entire episode. It like, it makes us work as an audience."
"Have you ever seen the show Love, Death & Robots?"
"No."
"Oh, you should watch it. It's on Netflix. It's good. It's kind of, I'd say it's like the closest thing on Netflix to what we do. Even though it's, it's not real life, it's like animated and like different. But every episode's like different. Like, one episode's like about robots taking over the world and what would happen. It's just like 20 minutes. And the next episode's like 8 minutes about, you know, pirates back in the day when they have a mutiny and like how they overthrow the captain and like random things like that. But like the theme is, every single episode, there's it's either a ring revolving your own love, people dying, or robots. And it's really cool how they tied it together over the course of many seasons. And I think it's kind of what like with us, like the themes are like, you know, doing good, helping people, hopefully soon, like great storytelling, the boys and I having fun, blah, blah. And so like, you have all these core things, but you can apply it to all these different formats. But, you know, those core things will be there. And so yeah, we just mix it up as much as possible."
"That's cool. You, you tweeted something recently about, well, you tweet a lot of things. Which tweet?"
"Well, I'm also, I'm also a subscriber to your Twitter Blue."
"Yeah, yeah. You know, I pay my dues here."
"You tweeted something about, 'I'm gonna face this towards Zach camera.' There you go. You wanted to test what you do on a streaming platform. And then you tagged a bunch of streaming platforms. Which I loved. 'Cause I was just imagining the, the meeting rooms and the streaming platforms like, 'Did you guys see this tweet from Mr. Beast?'"
"And the funny part is, we're already in talks with a lot of them. So a lot of them were like, 'Why'd you do that? Like, we already are talking.' I'm like, 'Yeah, just, I just thought it'd be funny.' And they're like, 'Yeah, but we already talking about a show.' And like, so it's kind of funny."
"Why do you want to do that? Like, why do you want to take what you do and put it on a streaming platform?"
"Yeah, well, you know, the thing is, like, YouTube is great, obviously. I love YouTube and I'm always gonna, YouTube's always going to be my number one priority. It's just interesting that serialized content isn't the best on YouTube. Like, if I made 10 episodes and 30-minute episodes of something, it just doesn't belong on YouTube. It just doesn't. And I, I don't even think YouTube themselves would argue that, you know what I mean? It's meant to be viewed as individual pieces."
"As of right now. As of right now. And, um, I also just like, there's a lot of people that use Netflix that don't watch YouTube. And so it'd be cool just to like, um, make content for them. And also just like, test our limits. Like, because I do think, well, I don't know how to say, we, I don't have an ego and I don't, I don't care. Like, this doesn't matter to me. But I do think a lot of people are like, 'Oh, well, he's just good at gaming the YouTube algorithm.' Even though like, we have, you know, hundreds of people that work on our videos, multi-million dollar productions that no one else in the world could."
Do for what the money we spend like? Well, it takes Hollywood $20 million. I can do it for two, you know what I mean? And we're consistently turning out some of, you know, the best content you can find, you know what I mean? Better than anyone else. So, but a lot of people are like, "Oh, just games." YouTube alum. So I'd love to, like, you know, jump to a new format, just quickly crank out, you know, 10 episodes. I think we have a great idea, like the largest game show in history with the most contestants in history, with the largest game show prize in history. And I know we could crush it, you know, using our studio space and everything. And I think it would just go wild on Netflix. And then, I don't know, for me, it'd just be a fun challenge to show, like, "No, we're not just 'games,' YouTube alum." Like, I can also make a hit Netflix show that, you know, tens of millions of people want to watch. Um, you know, and then just come back to YouTube and keep doing my thing. It'd just be like a little side quest. Yeah, 'cause it's not like YouTube would stop. The crazy thing too is, if you took time to go do that, it's not like your videos aren't getting viewed on YouTube. Well, I would still do YouTube. You still make YouTube. Yeah, I would just figure out a way to do it where it doesn't hurt YouTube. But yeah, that would be super interesting. So you're in talks? Yeah, we, we already know what we're going to do. It's just figuring out, like, who's going to do it. Yeah. I mean, 'cause like, if it's 10 episodes, I mean, like, on YouTube, some videos I'm spending up to $4 million. So, like, if I'm doing a 10-episode show and I'm, I mean, bare bones, if I wanted to stay the same as my YouTube channel, I mean, that'd be $40 million. But if I want to elevate even more, which you should on a streaming platform, I mean, it gets pretty crazy. So it's just a lot of money. Um, and so just figuring out, like, do I want to do it myself and then, like, go to them and just be like, "Hey, here it is. You don't get to tell me what to cut or anything. I just swear to God, it'll crush." Or do I partner with one of them on the front end so they can help alleviate the cost and, and they get it? I don't know. I've never done it before, so kind of figuring it out.
Are there some things, you know, you would do differently on a, 'cause it's not on YouTube? Well, yeah, I mean, the, the everything would breathe a whole lot more. So we would pick things that, well, like, also, like, you don't have to, like, hook people as much. Like, I don't have to, you know, so after I get people through episode one, you know, the, the, they're invested in the characters we would have in these game shows. And then, you know, so I don't have to, like, be screaming at the start of all of them and convince them to watch. They're watching, you know? Uh, but it'd be so awesome. Like, I mean, picture like *Squid Game* but like 10x. That's what I would do, you know, with the set. But also, obviously, actual *Squid Game*, not ours, was scripted. You know, this would be unscripted. And so, like, but picture those same crazy sets and experiences, but unscripted, where it's actual real raw emotion with, you know, I don't know if it's a thousand or 10,000 people that dwindle it down to one competing for the largest cash prize in history. It'd be awesome, you know? Especially now that we're getting better at storytelling and how to build characters and stuff. I'd love to take all that knowledge we've learned and just apply it to a longer format. It'd be so much fun.
We, it's interesting you bring that up about, like, the different environments and what the viewer expectation is and what the creator does in those environments. We've been talking about it in the terms of, uh, permission and interruption. So, like, if I buy a ticket to a movie and I go sit in a movie theater, you know, how weird would it be if I left after 70% of the movie? Yeah. You know? Or like 30% of the movie. A lot more willing to, like, you know, grind through some, like, moment. Exactly. And so that's like permission. Like, the audience has given you permission to tell you this two-hour story or an hour-and-a-half story. But on YouTube or TikTok, it's like, kind of interruption. It's like this thumbnail is meant to interrupt your feed and make you so curious that you click through. And then, you know, you need to keep the first 30 seconds. You got to explain why it's important. It's like, you basically, you got, it's like you're a salesman. You're a salesman. You're a salesman. If you do it right around the one-minute mark, now you're not a salesman. You got them convinced. They bought with their eyeballs. Now it's just like, here's what you came for. Enjoy it. It's so interesting, man. That's, that's such an envir. Movies are so opposite, man. Like, it's so brutal when you sit through like five minutes of like [ __ ] just popping up on the screen before the movie. I'm like, why? Why is this sequence? Remember any name in any movie you've ever watched that pop up? Like, why is that so necessary? Can we just move on? Like, yeah, just send us a text. Can you just put, put it at the end? Like, literally, just put it at the end. Like, at the end of every movie, just have fireworks pop up. Make it cool. Have the main characters just be like walking back and forth. Then put the names at the top. Or do like the outtakes or like extra scenes. Or at least put their face up there. Like, if you put their name with like a little face, then I'd be like, "Oh, and maybe start to like recognize some." Interesting like credits have changed in movies. It's so strange.
What, so what do you think? Um, we talk about this. We talk about the landscape of YouTube a lot. Yeah. And like, in 2023, what do you feel like the landscape of YouTube is? And what do you feel like it's missing? The hard part is, I go through cycles watching a lot of YouTube. I, I'm so knee-deep in grind mode right now. I'm not even. I'm watching so little content on any platform. Like, I, I uninstalled TikTok and everything 'cause distraction. So, like, I literally just wake up and I work out. Yeah. And then I work on my videos. And then I work on Feastables. And then I go to bed. And like, I try to hang out with my girlfriend a couple hours here and there. So it's like, I'm probably the worst person to tell me, like, what's going on in the platform. I feel bad. I'm so out of the loop because I'm like, so knee-deep in, like, what I'm doing that I'm not even keeping up with everyone else. I, I feel kind of shitty. I think a lot of the consensus lately has been that it's stale in a way. And even speaking with you last night, I think you, last time I, I used YouTube a lot. Yeah. It's like, who are the new people? Who are the do? Yeah. And, you know, something I want to talk to you about is the term "beastify." Yeah. From Ryan. We had people come on the show and talk about the beastify footsteps and trying to copy you. And so the thumbnails look the same. A lot of the concepts look the same. I know. And so when you open up YouTube for a period of time, it just felt like, "Wow, why does every thumbnail look the same with just a different person's face?" Yeah. Why do some of these concepts look the same? The subtitles feel the same. I wish, I wish people would, like, there's like inspiration and then there's just stealing. And so many people just steal what I do. Like, so many people literally just put their face on my face or just take my thumbnails or literally verbatim say what I say at the start of my videos or like all my things. And so, like, it's pretty interesting because I, I think the podcast we've done, like, when I, every time I've done these podcasts, we, we did them almost every year for like three, four years. I just come on here and I say everything I know. Like, I don't hold back. I will literally come on here and tell you guys every little thing I know about getting views on YouTube. And I know thousands, tens of thousands of creators have watched those. And literally they know that's the reason why they're making $100,000-plus a month because they're just like, "Oh, Jimmy just literally laid it out. I just followed it." So there's that positive. But then there's also the negative because so many creators have watched it and instead of like taking inspiration from me, they're just like, "Oh, I'm just going to do exactly what he's doing." And like, it's pretty brutal. And I don't call people out that copy me because, you know, not everything I do is original. You always get inspiration from somewhere. So I try not to be hypocritical because it would be very easy for someone in my spot to just start going off on creators. There's so many that just, to a T, just steal everything. My thunder and all that. Like, I'll, I'll, you know, spend six months working on a project and millions of dollars and all this time and effort and brainpower. And then after I upload, two weeks later, someone will just do the exact same video, say the exact same words with the exact same thumbnail. And it's like, they didn't have to do any of that, you know? But yeah, I don't know. I kind of almost wish it was one of those things where people would self-police more and just be like, "No, like, be like, it's okay to draw inspiration from me, but just don't do what I do to a T." 'cause I, you know, but I'm never going to like call out and, um, trash on people that do because I'm not 100% original. Like, it's not like $1 versus blank. I'm the first person to do it. But I just, you know, saw that format and I was just like, "How can I do that 100 times better? How can I put a 100 times more creativity into it? How can I level up the editing by 100 times? How can I spend blah blah blah?" And that's always the mindset. How can I, like, if I get inspired by something, how can I do that but 100 times better and make it my own? Whereas a lot of people are just like, "Oh, MrBeast did that. I'm just going to do it."
We got some. We talked to the author of the book *Steal Like an Artist* about this topic. So many people have recommended me that book. I haven't read it yet. It's a great book. It's about, like, what you're saying. Like, everyone steals from someone, right? Everyone's inspired from someone. Exactly. But his advice was to, uh, go back further. Like, if they want to copy you, try and figure out who, who you were inspired by. Try and figure out, like, all the way back. What's, like, the lineage of this inspiration? Which I think is interesting. And then he also talks about the difference between plagiarism and transformation. Yes. Like, how do you look at what you're talking about? Is transformation. You said, "I saw a concept and I said, 'How can I make this 100 times better?'" How can I go? Which is perfectly fine. That's totally fine. Exactly. And I think that's where people need to understand is that if you see something on YouTube that you're into, transform it. Ex- take it and change it, right? Yeah. Don't just. Because if you do the same thing, you said this on a podcast recently, but you said, like, "The next MrBeast is not going to make videos like you." And I believe that. That's not going to happen. No. You're never, no one's ever going to do what I do better than me. Like, it's just not. It's not even humanly possible. Like, I reinvest every penny I make. I work every hour I'm awake. I devote every atom in my brain to solving this. I hire the best people on the planet. I've been doing this for 14 years. And I think in decades, not years. So I'm going to be doing this for another 20, 30 years, not two or three. So, no, the next me isn't going to be me because no one's going to do what I do better than me. It's not possible. If I thought someone was doing better than me, I'd just start sleeping less so I could work even more. Like, I'd figure it out. The barrier to entry to be you is extremely high. Right? Especially where you're at now. Well, just 'cause I'm all in. I'm crazy. Like, people shouldn't be me. I don't have a life. I don't have work-life balance. My personality, my soul, my being is making the best videos possible, entertaining my fans as best as I can. Like, that is what exists on this planet. And I don't recommend it. You know what I mean? Like, you should have work-life balance. You should not devote your entire life to this one thing. Like, go have fun. Like, you know, I'm miserable a lot of times. I have a mental breakdown every other week 'cause I push myself so hard. Like, I don't recommend it.
You know how do you, how do you come back from that? I just, I don't know. I take a couple hours off and then that's it. And I watch some anime and then I'm good to go. Watch. Yeah. But I also feel like hanging out with you over the past couple years, like this year particularly, you do feel like lighter. Not like your weight. Thank you. But like, you do feel lighter. Yeah. I, I don't know. Like, even when hanging out this morning and working out, like, we're, it's something feels like. Do you feel like you're coming into a different state of being? 100%. 'Cause I feel like you are. Like, I feel like you're maybe you're just more comfortable with the, with the level of pressure. Does it, it feel like that? Yeah, I definitely, my level of care has definitely gone down quite a bit. It's just like, like I don't have any fear of falling off. Or I don't have much fears at all. It's like, I'm just so laser-focused on, like, here's what I got to do. I've got, like, I've got clarity beyond, I have clarity on clarity on clarity of what I want to do. It is like, I want to wake up and I want to figure out how I make the best videos possible. That is it. And it's like, so clear. I don't have to, like, wonder, like, "Oh, should I be doing this?" or "Should I be doing that?" Or, like, and, you know, it's like, as long as that's all I obsess over every day, no one's ever going to do what I do better than me. And people are going to continue watching it. Like, if I'm spending 100 times more than everyone else, I'm being 100 times more creative, I'm putting 100 times more effort in, and I'm hiring the best people in the world, and I'm doing blank, and I'm doing blank, then, like, people are going to show up. And so I don't, I don't even, I don't have a fear of falling off. I don't have a fear of anything. I just wake up and obsess over this one thing with my entire soul. And it's great. And like, some, like I said, like right now, I'm in a route where I don't even watch YouTube. Like, I don't, I have no idea what everyone else is doing. I don't care. I'm just doing my thing and I'm trying to go as hard as I can and make it as good as possible.
Do you crave competition on the platform? Oh, yeah. That would be awesome, bro. You would unlock such a different level if if someone started, you know, doing videos like at my level or better. And people are like, "Ooh, MrBeast, you know, this guy's better than MrBeast." I would go so, like, just bananas working. It would be crazy. I've also competed with you in things like basketball. And we're going to bring up basketball again. Could have played tonight, but I'm just saying, like, you are a competitive guy. And I, like, I'm one of the most compe- A competitor. Right now, it'd be awesome. It'd be so much. Maybe that's what going to a stream. It'd be terrifying. Like, the kind of videos that'd be cranking out would, like, I'm already pushed to the max. But I'm serious. I would just be like, "Okay, why do I need to sleep nine hours a night? I'm sleeping six." Right? There's three extra. You boom, 90 hours a [ __ ] month. Invitation to compete. I don't care. I think I'm crazy. The fact that you're including more storytelling in some of your videos, I think is representative of competition a little bit. Mhm. That there are some channels that, sure, they're not doing the numbers that you do. Yeah. But there are channels that have like impact. And even just the overall sentiment of, like, we want more characters, we want more storytelling. Exactly. And I think if you look at YouTube, the platform, there's the chance that over time, what is deemed best, best could change. Oh, of course. Style of content. Content. Even though my videos were the best, like, it's not there. It's not like they were the best because there wasn't storytelling. It was just the best because the effort and blah blah. But there's always. That's why I'm saying, there's always a way to improve them. And for me, one of the things I lacked was storytelling, especially the further back you go on my videos. It's like, I didn't go to college to learn this stuff. I didn't, you know, I don't, I don't have mentors or trainers teaching me any of this. I'm like learning as I go. And I'm like, you, like we talked about before, I'm running 24 miles per hour on a treadmill. Sometimes it's even like hard to look up and breathe and be like, "How do I learn storytelling? What does that even mean? What is this Dan Harmon thing? And, you know, this three-act structure? What, what does that mean?" Who he acts like, you know, um, and so, yeah, it's like slowing down the treadmill enough where I can, like, focus and study and learn all that stuff. And then bringing in, and then figuring out how to apply it. Like, you know, because I, I have tried storytelling before and created 10 out of 10 videos that just bomb. And it's like, interesting. Okay, what did I do wrong there? And so it's just like something we've been slowly working on. And now we've really finally started. It's clicked. Like, I understand. 'Cause it's not like I can't just go grab someone from traditional and go teach me storytelling. 'Cause they'll just be like, "Do this three-act structure." And I'm like, "And I'm like, okay." And I read books and I study and I'm like, "That just doesn't work." And they're like, "Nope, it does work." And I'm like, "No, it just doesn't. You just don't get YouTube." Like, you can't just break a video into three acts like that's just not. I mean, sure, maybe you could, but it's just not like, that's not optimal. And things are so dynamic and changing. Like, but I was like, "But I'll just take what I think would work and I'll just like throw in this pot." And I think like, I like this kind of thing. And, oh, I learned that from that book. And I'll stir it. Oh, that's a 10 out of 10. Okay, maybe we do that. Oh, okay. That's like a five out of 10. We didn't bomb. And then, you know, and then eventually you get like one through 100 and stuff like that.
What's your relationship right now with short-form content? I mean, it's a no-brainer. You should be doing it. Yeah. But you're, you're also making a lot of short-form content. And some of the short-form content you're making is what used to be long-form YouTube videos. I know, right? It's pretty crazy. It's really the fighter jet one was crazy. When you had back in the day, it's so. What's interesting is like, yeah, back in the day, I would do entire videos around like, um, you know, "Can 10,000 fans push a car?" Like, that would be a whole video. Now, for me, if I did "10,000 fans push a car," that would be a one-minute segment in an experiment video, if that. Maybe it would be a short. So it's like, my videos now, some of them are literally just 10 of my old videos put together. Like, that's how crazy it's gotten. Yeah. And like, the, they're expensive too. Like, you, you asked if someone would go to Paris to buy you B at. Yeah, which was a very fun short. Yeah. My shorts lose so much money. But someone actually flew to Paris. Like, he flew someone to Paris. Did they come back? It's a really fun short. But I was thinking, I was like, five years ago, that's a long-form YouTube video. Oh, 100%. Yeah. Like, it's so crazy that that is gone condensed. And I would argue that that does work in a three-act structure, right? Like, on short-form. Yeah. Yeah. Short-form, you can do more, uh, stereotypical stuff because you're not trying to, like, hold people for. Yeah. The question's kind of the hook. And then, like, there's exposition of, like, here's the concept in act one. Then he goes to Paris, that's act two. Comes back, that's act three. See who's going to pass out first. And since you have to condense a story to sub-minute, you kind of, it has to be broken down very simple. So, like, almost any structure, you could be like, "Oh, it applies to that." Because it's like, basically sub-one-minute stories are just like bare-bones storytelling, you know? You don't have time to be dynamic. But I like the, um, like the POV stuff you're doing on short-form is really interesting where it's like your hand and your voice, right? Because it becomes very much about situation. Like the two people who went on a date. Exactly. Part of the thing with short-form too is it's like, because it's vertical, it's very hard to fit a lot of things in the frame. Is one of the things I'm learning. And it's like, the thumbnail, there are thumbnails in short-form, not when you're on the homepage, but when you're swiping. And the thumbnail is the first frame. It is. And it's like, it's very hard to fit tons of people. And so sometimes it is easier to remove me from the frame so you can be more focused on one person and get like a better reaction. It's just the same reason why some thumbnails, it's not me and people, it's just me. It's focused on. And so I have to think of the first frame as the thumbnail.
So I heard you guys talking about, um, autoplay on YouTube. And I've never considered it. I've always thought about the thumbnail. But now on YouTube videos automatically play. Yeah. Here, let me show you the autoplay for one on one of my coming up videos. Okay. This is how seriously we take it. Look at this shot. Like, so I have this fully rendered out. This is just the intro for our next video. Oh, oh, yeah. You, you probably saw yesterday. Yeah, yeah. We saw this. Yeah, yeah. Like, this is the [Music] auto. Oh my God. Yeah, yeah, yeah. Got it. Got it. Wait, so all you have on your phone is the autoplay? Yeah. That's what's going to play the first five seconds. Exactly. Like, and you make sure the first five seconds looks like the thumbnail. Of course. So before you do, you film a video, what is the thumbnail? What is the video? And then what's the first five seconds? And then what's the first 30 seconds? You know, by the first five seconds is like, goes with the thumbnail. Because it's possible that people open YouTube and they don't see it. Especially for us, because like, for so many people have watched hundreds of our videos, when I upload, I am first on your homepage. So like, you, you just literally don't even see the thumbnail 'cause it auto-plays so quickly. So like, the thumbnail is irrelevant. I have to like visually convince you to click on the video. Wow. That's so interesting. Yeah. That's why we go so hardcore. Dude, that's so crazy. So do you consider also captions in those first five seconds? 'Cause aren't watching with everything. Everything. Yes. 100%. Wow. So those first five seconds, that hook is now even more important than it ever used to be. Oh, 100%. Yeah. Before it was important because you had to convince people to watch. Now you have to convince people to click and watch at the same time. Wow. With the first five seconds. That's driving CTR now too. 100%. I, bro, I roast the hell out of people who like have boring first five seconds. It's brutal.
What role does short-form play? Is it audience growth, brand growth on YouTube or across the board? Like, yeah, I mean, you just said, like, it loses money. Yeah. Well, short-form is like an interesting thing because like, never before in history have you been able to make a piece of content that goes viral on Facebook, goes viral on Instagram. I mean, Reddit has where you swipe through, can go viral on Reddit, can go viral on Twitter. When you tap on a video, Twitter, you can swipe through, go viral on TikTok, and go viral on YouTube. Like, if you make the right kind of short-form content, you can literally grow across every platform. Like, Cole Lane doesn't make Instagram-specific content. And what does he have? Like, 80 million followers? I think you're neck and neck with him right now. Yeah. But whatever. But on Instagram, he's like 80 million followers, right? I'm the guy that doesn't even use Instagram. He just reposts his clips over it, right? Same thing with a lot of other people popping on short-form. So short-form is very interesting because it's like, you don't have to be like a god at YouTube, you don't have to be a god at TikTok, and then a god at Snapchat, and then a god at, uh, this platform and that platform. You can actually, it's, it's very weird. It's like, the, this has never happened in social media. It just never has. You can master this one craft, and by mastering that one craft, you can grow across all platforms. Which, it's just like, even for me, like, I would say I'm one of the best in the world on YouTube, but I'm not one of the best in the world on Instagram. I'm just not, you know? But if you master short-form, really high-level enough, you can be one of the best at both. Because being the best at short-form means you can have popping Reels and popping Shorts on YouTube. So to me, it's pretty fascinating 'cause you, like, if you play your cards right, you can grow on every single platform. Which is wild. That's an encouragement to everyone watching to clip this. Yeah. Spread these clips. Spread these. Do it. Do it. Do you care if they re-upload it on TikTok? Guys, easy way to make money. Me, get the clipping. They gave you permission. I want to see TikToks. I want to see Shorts. I want to see Reels. Every single moment. Subtitles, make the subtitles better, bro. Do that thing where they throw the cringe violin with subtitles. You know what? Screw it. Figure out a different instrument. You're up here. You're different. I want to see it, dude. Honestly, though, it's so interesting. I've been thinking about the concept of clipping like that. Someone's going to work wonders. Someone's going to work wonders on that. You know what? Make that viral. This right here is on TikTok, and you're watching it, and it went viral because it's ironic. It's. I was curious about how you think about your own visibility like that, like, like people clipping you. Yeah. And like, that's a whole another layer. When we were talking in the beginning of the show about fame and like how visible you are, it's not just your videos. It's like, oh, so many millions of one through 100. There's a, someone clipped, like, just like took out a two-minute segment of the video and put on TikTok, and it had 40 million views on TikTok. And these guys are just like, "So many of the comments are like, 'Where do I find this? What is this?'" And people are just like, "It's MrBeast." And like, and then like they'll respond like two hours later and they're like, "Wow, I just watched 10 of his videos. Where has this been?" And I see stuff like that all the time. So short-form's like great. That's where when I hear creators are like striking other people that do up re-upload their videos or whatever, like, you're crazy. This is a funnel to your content. Like undervaluing. Yeah. Brand. It's undervaluing. Like if I was like, "Hey, I'll give you some free billboards, you know, and put them everywhere." Exactly. You're like, "No, no, no, take them down, take them down." I love it. Clip my videos. React to my videos on your Twitch stream, your whatever stream. Clip my videos. Put it on TikTok. I don't care. Just make sure you get views. I think that's why we have a lot of new creators right now because in a very short amount of time, you can make a ton of content and you can grow a big audience. Exactly. And I don't think anyone, I don't think not a single person is actually using it correctly. Like, no one, there is no like MrBeast of long-form. There's no MrBeast of short-form yet. I think that someone who's actually like figuring out and crushing it. So I'm like excited to see like who are those people? Who do they shape up to be? Like, we had Charli and Addison and Rae at one point, and like, they're doing fine, but I wouldn't say like, when you think of TikTok, you don't really think of them anymore. No. TikTok is very much a stepping stone. Yeah. Right? To do something else. Either YouTube, or like, go to the movies, or do music, or. It feels like YouTube back in the day. But someone used to come along. You know what's funny? We're the fifth most followed account on TikTok. And at the rate we're growing, we're actually going to be number one on TikTok as well. Which is kind of funny. Crazy. That is actually wild. But you're also doing specific concepts for short-form, well, for TikTok as well. Yeah. Anytime there's huge trends, you know, I just kind of look at the trends. I'm like, "Oh, that one's big. Let's do it." Whatever. I remember Corn Kid at, uh, at open. Yeah. He was. Corn Kid was fun. He was fun to hang around. So we, yeah, it's just, I don't know. Like, you're right. Like, so many people on TikTok are using it as a launchpad. Like, "Oh, I can't make that much money," or blah, blah, blah. No one's. Which, same thing was back in the day on YouTube, you know? No one, 10 years ago, when I was grinding and and putting in the hours, would ever have thought you could do the kind of revenue and money I'm doing now. But it's, you have to have a little bit of that faith. It's like, someone needs to just go, "No, YouTube will keep, or TikTok will keep growing. I love this platform. I'm just going to go all in." And when the money's here, the money's here. Or I don't even care about money, you know? I just, screw it. I just want to be the best. And I just feel like I haven't seen many of those people, you know, that are making mass-appealing content with that mindset.
One of the most substantial changes to the business from two years ago to now is Feastables. Yes. And like, you know, even walking around this campus, I was thinking about it, and there's Feastables everywhere. Yeah. And I was like, I was like, "Is this a chocolate company with a YouTube channel?" Do you know what I mean? Like, is this? Are we at? Is a YouTube channel finally figured it out? Kid, no. But that's what it feels like. You're like, "Oh, this is a chocolate company with mega distribution." Right. Yeah. Because it, like, and we were talking about this before, too, but like, as the business grows, like Feastables is going to dramatically change your relationship to advertising. The advertising business, the brand deal business, ad revenue, all that. Feastables is the business. Right? Is that how you? Or the thing is, like, there's only, yeah, I've never talked about this before. This is going to be a weird, like, couple sentences. But there's only so much money brands are willing to spend on a video. Our videos, I mean, our views are crazy. Our videos get 200 million views sometimes now, you know? Not sometimes, a lot of them go to get 200, sometimes they get 300 million views. And so it's like, you know, for me to get paid a fair price on that video for, uh, a lot of, like, people that advertise on YouTube, it's like, literally half their entire yearly spend on YouTube. Like, brand deals would have to go to me for one video for me to get paid fairly. So a lot of times it's like, you know, we talk to these, like, marketers, and they're just like, "You know, I, I only get X amount of money per quarter to sponsor YouTubers with." And I'm like, "Well, for one video, it costs more than that." And they're like, "Well, then what do we do?" And I'm like, "I don't know." But like, "I'm not going to just, you know, give you a discount 'cause your boss won't give you more money." Like, you know, this is 200 million views. It's double the Super Bowl. It is what it is. And so it's like harder and harder to find brand deals, uh, for us that keep up with the pace. Like, the amount of money people are willing to pay has stalled, even though the views are sky-rocketing. Like, a year ago, was getting 50 million views a video or whatever, 70. And so, yeah, it's getting more, makes more and more sense for me to just build companies that I own. Because, you know, I know, you know, if I promote something that it converts and like, you know, it actually leads to real sales. And so ideally, one day I don't have to do brand deals anymore. I don't like having to promote other companies. But I also like making the best videos possible. And my videos don't make money. Even when I do a brand deal on a video, I still lose money. I lose like over a million dollars. And I have to supplement it through like gaming or reacts or through other means. And it's like, I don't, I don't make money. I'm constantly stressed about money nonstop. And it's like, people are always like, "Well, just don't spend $4 million on a video." And I'm like, "Why would I not do that?" And they're like, "Well, because you don't, because it's stressful." And like, "Maybe if you spent two and a half, you'd be fine." I'm like, "Yeah, but then I don't get to do what I want to do." It's also a big difference from last time you showed us your books. Last time, yeah, we were probably spending a million a video back then. I think it was like 500. It was like 500. Yeah. I think you showed us one and you were like, "That's 800." Yeah. This time you didn't. I lose more than that on average per video I upload. So my total spend last time, um, but it is what it is. Um, so, yeah, I just got to figure out a way. Like, the question, the answer to me isn't make worse videos or like, stifle my creativity. I want to do whatever the hell I have to do to make the best possible. And money just is a huge factor. It just is. Like, to like build sets like these, these walls, like even lumber, you know, it's expensive. And then you got to construct it. And this is like a shell of what it will be. This video is going to be freaking awesome. But like, for this video alone, $1.5 million of it is going to be just building this stuff and like decking it and putting stuff in it or whatever. And like, you know, well, if I give a million-dollar cash prize, well, that's a million dollars on top of it, you know what I mean? And it's like, it just adds up. And it's like, well, I don't want to give away less money. I don't want to have less. I don't want to have worse sets. I just need to figure out how to make more money so I can fund all this stuff. And so that's kind of what got me started on on doing this. And, um, I also, I'm just very passionate about food in general. I like, I love just, even if I don't know if you came in my room earlier, but we were just trying different formulas for the chocolate. Then I, like, to me, this is kind of like a YouTube thumbnail. Like, you put it on a shelf in a store. So, like, it actually, like, a lot of what I learned on YouTube about clickbait or whatever came over. And it's like, I get that same excitement designing the packaging that I do when I get to make a YouTube thumbnail. And it's very fun to like, create something, create an actual product, and then like, have people try it and experience it. Um, I could go on and on. Also, just chocolate. Like, for the last 100 years, we started with this. We're going to do, do other stuff. Like, one day, soda. And, you know, um, try to just take categories and make healthier products and what's out there. But chocolate for the last 100 years, especially in America, has been owned by four companies. And like, no one has been able to get in there. It's like Hershey's, um, Mars, Mars, Lindt, and Ferrero. And it's just, it's pretty crazy. Like, but even most of it, it's just Hershey's and Mars, you know? Like, they do like 75% of chocolate revenue in America. And so it's like, it's kind of like monopolistic almost. Like, you can't, if you have a successful chocolate company, they'll just buy you or just like bully you so you don't get shelf space. And so these guys like just own all the chocolate space and they don't innovate. Like a Hershey's bar, to me, just tastes like, "Eh," tastes very processed. And I, I don't really like it, um, at all, to be honest. I mean, um, and so it's so fascinating to me, like, why, why are there not new innovative, cool, like, you know, snack products coming out more often? It's 'cause these guys just have all the shelf space and they have no need to innovate. Just, you're just going to buy what's there. And no one's really threatening them. So to me, it's fun to like, put pressure on them and try to get as much shelf space as possible. And, you know, try to figure out what they're doing, but better. It's like the only thing in my life outside of YouTube that I've like gotten hooked on and like gotten that same high. Get working on YouTube, I get that when I make these products, CPG products. And so I enjoy it a lot. It's a lot of fun. I think like, uh, Feastables to me is your YouTube channel when it had 8,000 subscribers. Exactly. Right now, I'm still figuring out. But that's, that's exactly it. I love it so much. It's so addicting. And I never, I never, ever, ever, ever, ever thought I would find something even remotely close to YouTube that I like, love and I can like throw my life at and like genuinely enjoy. But I freaking love it. I love staring at chocolate data. I know everything. All over the wall. You know how much? 20 billion going 4% a year. What else you want to know? That's what I. Walmart does 4.5 billion a year. [ __ ] chocolate. Say that again. Walmart does 4 billion a year in chocolate sales. Yeah. Not just chocolate bars like this, but across anything with chocolate in it. Yeah. Walmart. How much of Walmart's chocolate business is Feastables? Uh, well, ask me that in a year. The thing is, like, there's resets. And so our chocolate per, like, per skew, if you put Feastables there, sells like crazy compared to every other chocolate company. But the thing is, they only, like, once a year, reset and like evaluate, "Oh, you're selling X amount of volume. We should give you more space." Our company is very new. So we are way overdue for infinitely more shelf space. We're just waiting for the next. It might not even be 100% about that. There's probably like some politics involved in that too of like the. Get. No, I'm saying the Hershey's Walmart relationship is probably legacy. It's old. Yeah. The. Yeah, there's been. You're the new kid on the block. Yeah. I know. And there's some interesting stories there for another day. Right now, I like any business, like it's going to take time to build trust. Right? Like your YouTube channel at 8,000 subscribers, in YouTube's eyes, is like, "All right, yeah, yeah. Let's see what happens." I mean, Walmart and everyone's great. The retailers working with them's awesome. And like, a lot of them watch videos. So it's like, pretty, like, it's not like the stereotypical where you would think I walk in there, I have to pitch these people why they should sell these products. Anytime I talk to a retailer, they're just like, "Okay, you know how much do you want to put on the shelves?" You know, it's not. So it's more right now, more the problem is making enough bars and keeping up with demand. It's not really convincing retailers to put it there because it's pretty obvious. I can show infinite amounts of data of how Feastables isn't taking just taking revenue from Hershey's. Like, people are just walking to the chocolate aisle and instead of buying Hershey's, buying Feastables. Like you, people who never would have bought chocolate in Walmart are walking to the chocolate aisle specifically to buy. Exactly. I'm bringing new customers to the aisle, which is such a net positive. And one of the biggest KPIs these, you know, um, buyers would want that. It's just like dumb not to have me there. It's like, you know, literally incompetence not to put our bar there because I'm bringing new people to the aisle, you know what I mean? And they realize that. So it's like, it's not even like a thing, you know what I mean? It's just like, literally, can I keep up with the demand? Is similar to when you started on YouTube, you like a group of up-and-coming creators that you talk to all the time, right? Do you have that ining? I can't name them, but I'm, I'm trying, bro. I'm calling. So every company on the world, I'm calling them. I'm reading like books. Like I just read *Chocolate Wars*. I read, uh, Milton Hershey's biography. I've been reading all these books. And I'm like, calling people who like wrote the books and I'm like, "Yo, what did you learn?" Or this or that. And like, I'm going, like, my, like, tree of knowledge is like disseminating. You read this book and then you talk to this author who recommends this person. It's like, it's cool to like see that. And so I'm starting to get resources of people 'cause I don't, you know, for the most part, I don't know what I'm doing, you know? Uh, and I'm, I'm learning as fast as possible and trying to become one of the most knowledgeable people on the planet when it comes to like making food products and eventually beverages. So right now, I'm just in that stage of like, I'm trying to absorb knowledge as much as possible. And I'll just call people. I'll be like, "I don't know what I'm going to learn off you. I'll do everything I can to add value to you." Uh, and in exchange, just teach me everything, you know? Like, people who have run a snack business for 10 years, I'm like, "Just teach me everything." And then I'll teach you everything I can. Like, what's just exchange knowledge and like, try to make it a win-win. And I'm doing that like five hours a day. The thing I love about the way Feastables works with your brand is that when it is in the videos, which is now almost every video, right? Yeah. It doesn't feel like a brand deal. Of course. You know? But there's still setup moments. Like in the boat video, in the yacht video, there's like a moment, a Feastables moment, where it enters into a segment. It's because I'm excited about it. Like when we're, you know, in
That video when we were going around having people try it, like, I'm genuinely, I've worked so hard to make these products. I'm like, "Yo, what do you think?" And I love asking random people. And yeah, and there's like jokes and bits and like, between you and Pete Davidson, it was funny. Like, that was a really funny moment. So, like, those experiences, I think that is the gold standard now of like, if you can build your own product and organically talk about it, not only just even have to think about talking about it, it's just part of you. Like, I think Mr. Beast, I think Feastables, and it just, in the long run, it's just better. Like, you know, if people aren't going to pay you what you're worth for a brand deal, just do it yourself. I mean, it just is what it is, you know what I mean?
So, yeah, it's like, hopefully one day I can spend $10 million a video, you know? Yeah, I just don't think, you know, not in the near future, people are going to be willing to pay that kind of money. Even if I'm pulling a billion views a video, I don't think anyone's going to pay me $10 million a video. So I just got to go make it myself, you know what I mean?
Would you ever entertain not spending millions of dollars on a video? I mean, I have before. But like, to go back to years ago, like filling your backyard with, I did the video, I didn't eat food for 30 days. I like, yeah, I did that video for dirt cheap. People, I've said this before, that's one of my favorite. And that was unexpected, actually. Ex-, I can, I can get 100 million views on a video for less than $10,000 if I wanted to. It's like, it's possible. But it's like, like, what, what's the point? Like, I'm just trying to make the best as possible. I'm not trying to like, I don't have an ego. I'm not trying to like, prove to people. I don't need to spend money. I don't care. Spending money isn't a bad thing. Like, I hear people ask me that. I'm like, "Why does it matter?" Like, in what world? So you would rather me keep my, not, not you, but this imaginary, hypothetical person, it's like, "So you'd rather me keep my money? You want, you'd rather me go buy a mansion and a Lamborghini like everyone else, as opposed to investing it in content, creating jobs for people, and trying to do everything I can to make videos my viewers want to see and can't find anywhere else?" You'd rather me just go buy a mansion? That's what I'm supposed to do, you know what I mean? Like, it's not a negative that I spend money on videos.
You mean, I, I actually ask it more from a place of curiosity of what would you. I mean, look at our gaming channel. I mean, our gaming channel, we, we had 60, 70, 80 million views on videos with like, no money spent all the time. So it's like, it's definitely possible, you know?
Yeah, I'm going to, uh, shift gears a little bit to talk about, um, as you're building this company, this like media company or chocolate company, I don't know how you think about it. But how do you think about the difference between human intelligence and artificial intelligence?
Oh boy. In the, in, like, the future of creativity and work and, yeah, yeah, that's, uh, that's gonna be interesting. You know, I, I don't, obviously, it's not there yet. We all know it's not there. But yeah, with ChatGPT and everything, it's definitely getting exponentially better and an alarming rate. And there will probably be a day where you can, you know, upload every Mr. Beast video and just go, "Alright, here's every video I've ever done, everything I've ever said, blah, blah, blah. I'm going to do $1 versus $1 billion helicopter." Yeah, tell me what I should do. Tell me what, what would be funny. Tell me the best helicopter. And it'll probably be able to spit off like, "Here's every helicopter on the planet. Here's, here's what I think you should do." And blah, blah, probably be pretty close to what I would end up doing. So I do think that will be a thing one day. And but it's also interesting 'cause I don't think it'll destroy things. I think it would just free up people to do, you know, u-, more what they love and like focus on creating. And they'll have that for inspiration. And like, there'll probably be a period where everyone just plagiarizes and uses that. And like, it's going to get more homogeneous at one point. And then it'll normalize. And then the people who break through are going to be the ones that use that as inspiration and level up on it. And, you know, it just kind of is what it is. But right now, kind of neglecting it. One of, like, sometime in the next year, I'm going to go down the AI rabbit hole and be like, "Screw it, I'm going to start putting five hours a day into this and like, figure out how I could use it to like, level up what I'm doing."
But I don't know. I think one of the most interesting things that's coming that we've spoken about before is multilanguage audio. Like you releasing the yacht video, yeah, in as many languages as you did, yeah, contributed to getting so many views, of course. And there will be a moment when that is available to people because of AI, very quickly and very cheaply. I think, right? And that, I still think is a little ways away. I like, I mean, but if we go, like, let's just go there. Okay. Yeah. Like, if you want to say five years from now. But because it's like, you have a plethora of content on YouTube. And I'm not going to watch videos in English that are just AI-dubbed. Like, I'm like, "I'd rather just literally watch a normal English video." And so it's like, the thing is, in a vacuum, maybe. But they, there, you, to like, get your video in Hindi promoted, right, with Hindi dubs, you can't just, you know, have the dubs. It has, like, if this is the standard of content over there, it has to be above the standard to get promoted and go viral, you know what I mean? And so like, you're like, kind of with AI dubbing, especially right now, obviously, you're just like, you know, competing on crutches, like in a wheelchair, you know what I mean? It's not a level playing field. And so for it to get to the point where it's so indistinguishable, where it is a level playing field, um, I think that's still years away. But maybe. I think you need to have video tracks that are different too, maybe. Like, oh, yeah, video subtitles that are different. And like, yeah, there's something that I love upstairs, by the way, which is the photos of your, oh, voice actors. The voice actors. Hey, are you going to overlay that footage? No, we're not going to overlay any footage. That's our rule. Maybe don't, don't overlay it. Actually, you guys don't get to know who the, yeah, yeah, yeah. I think, but that's really cool that you have all the different voice actors who play you guys. Like, their pictures are up here in the office. I love that. I think it's so cool. All around the world, actually. When I went to Japan, I met, you know, all our voice actors over there. It was so awesome to see him 'cause like, uh, I've said this a million times, sound like, bro, but I have the same person who voiced Naruto does me. And and then we also had all the other voice actors for the boys. It's so interesting talking to them 'cause they're like, they study our personalities and they like know us so well because they've, um, you know, basically role-played as us for hundreds of videos, like, you know, hundreds of hours collectively. And so it's pretty interesting because they like, sometimes they're like, "When I talk, like, I accidentally start talking like you because I've mimicked you so much that it's like, kind of become a little bit like us." Like, that's what one of them said to one of the boys. And it's like, yeah, it's so interesting. They know everything about us. They know our mannerisms. They know, they're like, "Hey, you know, Lamborghini is hard to translate. Like, maybe use a different word." And we're like, "Oh, really?" And they're like, "Oh, you use this adjective a lot. And I've noticed you do this. And you have this quirk because they, they have to study how we speak so they can mimic it properly so the dubs come across real."
Are you considering that in your content of like, how do we make this more global? I just do. I'm just, I don't care. But it is interesting when I meet them. They're like, "Why do you say this word a lot?" And like, one, one of the ones, a lot, it's like, Lamborghini. Apparently, that's, they're all like, any other car, they're like, Ferrari. I'm like, "How is Ferrari easier to say than Lamborghini?" And they're like, they explain. I don't understand. But, but on the topic of like, because when we're also when we're talking to them, we're talking with Google Voice. So I'm like typing in, "Why is Ferrari better than Lamborghini?" And then I hit play. Says they grab the phone and they're like, "That'll be interesting when that's happening live, you know? Like where there's like live translations happening between people. Like I should be able to talk into it and your AirPods auto-translate." That's probably pretty close. Um, but on the English dub thing, did you watch Squid Game in Korean with English subtitles? Or did you watch? Because of anime, I'm kind of conditioned to use subtitles. So I, I watch with subtitles. Yeah. Because I would say that like, when I think about Squid Game, I think a lot about is the next big YouTuber from somewhere else? Yes, right? Is the next big YouTuber from India? And with multilanguage audio, the, they get kind of imported into America the same way that Squid Game got imported into America, right? I think that's a real possibility that maybe YouTube has been so us for so long, well, just us and Europe, yeah, English-based. So maybe we need a completely different culture. Yeah, to watch. I'm excited. Like, I want to see it. Yeah, that feels like if there was like a Casey Neistat in India, like showing us, I'd be like, "Wait, that's super cool." And I could understand. Imagine like Oran Tran from India, where it's like, you know, or we don't, I won't even name a country, but just, you know, these other countries that have lower RMS, you know, so they couldn't ever do these bigger budget stuff or build sets. You know, Ryan isn't spending that much money on videos. So like, finding a Ryan in one of these other countries, you know, that just is getting by on personality for the most part, would be very fascinating. And then to see that personality in this other culture and environment, I do think would do pretty well. I think that's probably the next thing we're going to experience. I would love to see. The only problem is, you know, even, you know, now that almost everyone's getting this, uh, beta program where you can have access to audio tracks, but even then, like, they're not going to be able to do the dubs. Like, it's just a big thing and it costs money. So it's probably going to be at least another year until, kind of, a thing. Yeah, but yeah, it'll be interesting what it is.
Speaking of Ryan Tran, is there any inspiration you've taken from him? When we had him on the channel for the first time, uh, we titled it around Mr. Beast, yeah, being like, "That he's kind of the next Mr. Beast," but we were saying it in like a low-budget way. That he has not budget. Years ago, bud, in a bad way. But like, what you're saying, um, how much have you watched his videos and have you taken any inspiration? Uh, I can't do it. Ryan does. Like, he's, to, I mean, he's like, Emma, you know, like they're just different. You know, Ryan, Ryan has fun. And Ryan's happy. Ryan's Ryan. Ryan's the YouTuber you want to be, man. Ryan's like, the YouTuber you want to be, dude. I said that yesterday in the car. I was like, "If there's one YouTuber I'm jealous of, it's Ryan Tran." Exactly. Brian's got a great life. Man's making money. Man's having a good time. He's got a wife and he's happy. Like, you want to be him. Like, no, I mean, like, but you don't just spawn stuff like this and manage companies this big and scale up tens and hundreds of millions of chocolate bars and all these things and, you know, and just have carefree, "Oh, just make stupid," not stupid, but make like, you know, funny jokes and blah, blah. Like, we just, me and him live in different worlds. And so like, no, it's like, I, yeah, I'm just like, I don't know. I got so much going on. It's so hard for me to turn my brain off. Like, I really, I struggle. But it's something I try to do is like, when I'm filming, to like, it's so, like, even went through 100, I'm like thinking like, "Oh, these sets could be better. Like, that cube could be better. We should wipe that so they could see through it. We should have this wide shot and then it could come here." And I'm thinking of all this. And so it, it definitely, I, I try to like, flick my brain off and just be like, "Be funny." You know, "Be funny." 'Cause that's what people want. They just want me to be funny and be in the moment. And like, that, like, a constant battle for me. Whereas I, I don't think he has that much of a struggle 'cause it's just, the things aren't as complex. So it's just a little bit of a different world. Because also, if I'm not worried about those things, then it don't happen, you know? If you don't fully enjoy it all the time, or it is stressful, are you always actively working to make it more enjoyable? The problem is like, I always push the videos to be better. And so in a world where I'm like, "Alright, this is like the level where it's good," then it would be fine. Because like, the second I solve a problem and we catch up and like, boom, boom, it's like, "Okay, well, now I want to start doing CG like Squid Game." And it's like, "Alright, we solved that." And now it's not as stressful. And it's like, "Okay, well, now I want bigger sets." You know, like, this is one of the bigger videos we've done. It's like, "No, I want Squid Game every video." And my team's like, "Bro, we can't, we can't spend $4 million every video. We can't do sets like this. This is, this is impossible. This is a one-off." And I'm like, "But no, now I know it's possible." Yeah. So like, I want to do it every video. And so it's like, then, you know, you solve that and you keep pushing and pushing and pushing. It's like, so that's the reason why I'm always stressed. But it's like, it's not like anyone's forcing me to do it. It's just like, in, like, it just feels like it runs in my blood. Like, if I'm not pushing and innovating, then I just get depressed. And I'm like, "What am I doing? Like, what's the point?"
Innovation is what makes you happy. Exactly. It makes life exciting. Innovation is extremely difficult. Exactly. It's miserable. And then you push. And then you're like, "Ah, this is hard." And then you're like, "Well, why am I even doing this?" And then you're, "I'm going to go watch anime." And then you come back. "Alright, let's do it."
So we, we tweeted out this graphic that you replied to. It was like a pyramid where we showed like a typical company has a CEO on the top. And if you remove that CEO, the company's still intact. And you can swap out employees. Yeah, that was a while ago. That was a while ago. And we, we turned it on its head and said, "This is a creator company. Everything lies on this one individual. And you pull that person and everything falls." And you replied to that talking about the pressures of running a creator business and that you need to be, you have to be a certain type of person to do this. Yeah. Can you talk a little bit about what you've learned about that, like a creator-led business and being the creator in a creator-led business?
Well, one thing is like, especially because I started out the podcast talking about stuff, I just want to be clear, obviously, I signed up for this and like, no one's forcing me to do it. I love my fans. I love you guys. So like, I don't want to sound like I'm complaining, miserable, even though I am miserable a lot. But it is self-inflicted misery. Um, but yeah, the thing is, it's like, you know, I mean, across everything I'm doing with this and the production company, production company, whatever, just the people who make my videos with me, I have hundreds of people that work for me. And they have families. And like, so many people depend on me. Like, if I, you know, don't film videos, like, I can't pay people. So like, I have all that. And like, I was describing before, it's like, you know, I leave these walls and it's like, you know, just crazy. Not as crazy. Like, obviously, there are people way more famous than me, like Taylor Swift, you know, I mean, her is probably infinitely worse. But it's still like, you know, I can't be in large crowds. I just can't. I can't go watch a movie with my girlfriend. We were in a very large crowd with you in November at the, at the, at the mall for, I can't be in crowds. I can't, you know, watch a movie unless I rent out the entire, I buy every ticket in the movie, or people are just going to like film me the whole time. It's like, I always have to be on guard. Like, I'm known for carrying around money. Like, people have broken into my house before. And so it's like, I got to have security at my house. And I got to do all this. So it's, it's like, all that. It's like, no matter where I go, you're always on. And you know, also, I can't just like, if I mess up, someone's always filming me when I'm in public. Not, I don't know what mess up means, but you just, you're always on. You can never let your guard down. There's always things going on. And then, you know, and you always have to be filming because all these people depend on you. And you know, and then the expectation is like, if I just do one thing just slightly worse than video, then there's 500 Twitter threads of like, "Why Mr. Beast is getting lazy and Mr. Beast is going to fall off." Because like, on this one boat, you know, he wasn't feeling the best. They don't know. But I'm like, "Oh, if I'm not feeling the best, then I just like, don't film as much for one little thing." And I just, you know, whatever. And so then the bit isn't as perfect as it could be. Everyone re-analyzes it and it's like, "Mr. Beast is a [ __ ] [ __ ]. Like, he didn't do this, this, and this." Like, "Go, Mr. What is wrong with?" And it's like, "No, I just, I don't know, I had like the flu or something. So it's, sorry, that piece of content isn't as good. I don't know what you want from me." You know? Then it's all this pressure. And then, you know, you still have to make short-form content. I still have to do this. And, um, so yeah, it just kind of like, all stacks up. And you're running at full speed. And you know, every time you take even like an hour, you feel bad 'cause you're like, "Damn, that's an hour I could have been working." You know? And I'm the bottleneck for almost everything, you know what I mean?
That's the thing. Yeah, you're the bottleneck for everything. And and we feel that too in our company, right? Like if we're not at our office or like reviewing edits or something, everything always ends with us. Right? That's the hard thing about it. It's brutal. It's 100% brutal. And so that's where you have to be a specific type of person. Like, that, that is why a lot of people get burnt out. And it just is what it is. It's the nature of the business. I, I don't think it's the fault of anyone. It's just like, some people have the personalities like, "I want the pressure." Even though I'm complaining a lot on this podcast, I want it. I love it. I love having the pressure on my back. Put it on my back. Put more on there. It like, it excites me. It doesn't scare me. I'm like, "I want more." Like, I get competitive and it fires me up. But for other people, it it feels like a never-ending race that's daunting. And you can never stop. And it's like, "What's the point of life if you're just always going to be like, running at a million miles an hour? And you know, I want to do this thing, but I can't do it because I just, if I let up, then this falls apart." And so it's like, it can be a scary trap. It's like, it's either like something you live for and it's like, in your DNA, or for a lot of other people, ends up being your nightmare if you're not careful. That's why I don't recommend a lot of creators scale as big as I have because it's like, it's a lot of pressure. Like, you really should probably keep your team a little more leaner. You probably shouldn't do big projects like I do. You should keep it a little more reasonable. You should get it where, you know, you have a, a year's pay in the bank so if you know you have a couple duds, you don't have to worry about paying, you know, you're going to be able to pay your employees. Like, you shouldn't reinvest every penny so aggressively like I, I am. And like, there are things you can do to make it where it's not as brutal on your mental health. And all of it is the exact opposite of what I do. That's why I'm like, "But it's what you want." Yeah, I, I, that's why, yeah, you shouldn't, like, a lot of people, unless you really do truly believe that you're like me and you like the pressure, shouldn't try to do what I do because it's just, it's going to end up being your nightmare. I see it happen all the time for a lot of people.
I think there's a big scale, right? Like if you're on YouTube and you, you're making good videos, you can also kind of be like, um, like an artist, like an actor, right? Where you don't really want to hire employees, but you're just really good at making videos. Yeah. But then those are the same people who have to edit their videos. They have to set up the cameras. And they, those are the first to get burned out 'cause they're doing everything. And they're doing seven jobs. And they only enjoy two of them. And the five jobs they hate are the things that burn them out. And they don't know why they're burnt out. And it's 'cause, well, you know, 70% of what you do, you just freaking hate. You know? Um, yeah. I feel like there was a moment like two years ago when we interviewed you, or even over the past year, it feels like you were, even though you had such large scale, you were still like, "Ours." Like you were part of the creator community. And it feels like now you've gone, well, because I'm still in the, you're my life. Yeah, but, but it feels like, um, you've like transcended in this way. Yeah, I got you. Like brand-wise. Yeah, yeah. Like brand-wise. And and Colin always says this, that like, when you're in a, when you're in a community, people always describe you as underrated or like, kind of like, you're, you're you're just like ours. It's like, "Yeah, Mr. Beast is the top of our game. Watch a video, right? For us, this is what happened. Before we had a million subscribers, I felt like people would watch and be like, "Wow, more people should know about you. More people should be subscribing to you. This is so good." They give you the benefit of the doubt. Yeah. As the number goes up and you cross a threshold, it's like the chance that someone's like, "This is not that good. Yeah, you should be way better with this many followers, this many subscribers." Or you're overrated, or like, just have not great things to say about you. Like, that, I think it feels like when you transcend a bit, then all of a sudden, you're rated. You're no longer underrated. People are on both sides of the aisle. Do you feel that?
Well, I think this is where I'm different from most people that come before me. And like, I just don't care. I've said this before. My goal is to make the best videos possible. I'm going to spend 100 times more. I'm going to be 100 times more creative. I'm going to work a 100 times harder. I'm going to hire the best. I've said this three times already. You probably want to kill me. But and as long as I do those things and I believe in my heart I'm making the best videos possible and I'm doing everything in my power to entertain my fans as much as possible, then I don't care. Say what you want. I mean, like, I don't, like, I know that I'm doing the best I can. And that's all I can really expect. So like, once I kind of got out of that loop where like the comments, you know, kind of, this was years ago, kind of told me what's good or not. And I just got to like, "No, I'm just going to do what I think is good." And I'm going to pour my entire soul and everything I have from money to my brainpower to my physical body and hire the best people I, well, to like leverage and expand that. Then like, what is there for me to be worried about?
Do you feel like people judge your moves now? Oh, they judge every little thing I do. Everything. Everything I say is re-analyzed with Twitter threads. Everything I do, switch you make, is hyper-analyzed. Yeah. Exactly. Of like, why did he do that? Everything. Yeah. What does that mean? It is what it is. Like I said, I'm doing, I wake up every day, I work out, I focus on Feals, and I make the best videos possible. And I'm going to do those three things. And I say this repeatedly because I think this is like, everyone needs to find their own mindset because like, if you just, if your mind is just like the whim of what Twitter wants it to be, then it's always going to be bouncing around. You're not going to be focused. And like, I, I got my three things and that's it. Like, as long as I'm doing them, I'm doing what I need to do. And I know I'm going to achieve what I want to achieve, you know what I mean?
What have some of your big videos in the past year taught you about making videos? Like the last podcast we did, 70% retention was kind of crazy, right? It was, holy crap, was something that we talked about a lot, right? Was 70% retention. And I feel like people took that away from that podcast of like, "That's what I'm striving for." We went home and edited the [ __ ] out of the video. The first one that came out after visiting you was like, seven minutes or something, hyper-edited. Is there something new like, 'cause we talked a lot about like the hooks, we talked a lot about 70% retention, you know, with like Squid Game and and yachts and like all this new content that you've made. Is there something new that you've learned that you feel like is?
Yeah, I mean, the hard part is like, and it's crazy 'cause I'm the like, I'm very, very analytical and I love data. And but no, it's like, bro, you're going to kill me. People who watch the last podcast are going to kill me. But it's like, just make the best video possible. Like, just do it. Like the first time you said it, though, that's good. I literally don't even look at retention charts or percentages. I don't know what it is on like, that, you know, YAV. I don't know what it is. I don't care. Like, I'm just like, "How do I make this video as good as possible?" And then I just obsess over that. And that's just what works for me. Like, I, I actually, I don't need data to like confirm it anymore.
What do you think makes a video good? Just generally? Like, you can watch it and you just know it when you see it. It's the best [ __ ] piece of content we possibly could make. I mean, from watching you give notes last night, yeah, I think it, it's a mix of, am I entertained? Like, can I not look away? Yeah, that's the core thing. And then second, does this make sense? If we go to a new location, does it make sense? Yeah, I mean, it just depends on, is it a new challenge? A new something? A new this? A new that? Whatever. Like, at every step of the way, does it make sense? Can people follow it? Yeah. Yeah, I mean, those are just the core foundations. And then you build on top of it. Like we said before, it just depends, you know, like, one through 100, it's like, is the storytelling out of this world? Or is the set out of this world? Are me and the boys being funny? Are the challenges freaking awesome? Are they executed properly? Is the pace seem good? You know, the duration of it all, you know, these are all things you can just like, the little levers you can pull to like, make it exponentially better, you know?
Yeah. So if we like, telescope out, let's say five years, and Feastables sells for a couple billion dollars or something happens. Yeah, ideally more. But ideally more. Okay. Okay. Tens of billions of dollars. Yeah. Let's think bigger. Um, but what does your life look like? Is it similar to this?
Well, that's where I mean, I'd be doing some crazy videos. You guys buy Feals. Hey, so I can afford my videos right now. I don't make money. But, um, then, yeah, if we ever had a crazy exit like that, I mean, bro, the kind of videos I'd be making would be just as stupid. I'm always going to be making videos. You're always going to be making. Yeah, 100%. So yeah, it'll be interesting. Yeah, that's part of the fun of following you for a long time is that you won't stop making videos. I'm like the last person on the planet you'd ever want to compete with 'cause I'm stupid. Just like, I'm like, "Hered her this thing. All right, have 30 years of my life." I don't care. Like, it's not logical. But there is also like, when I look at you, like a parallel storyline where I wonder, "Will he ever stop making videos?" 'Cause he's 25 now. 10 years from now, I'm like, "You know, I'm 34." 10 years from now, I'll be getting started. Easy. Why would I stop? But that's the tension in it. Is I'm like, "Okay, well, what's a better use of my time than getting hundreds and millions of people to watch every piece of content I make?" I get to be here and be like, "Alright, let's see." I, I'm more excited now than I was when you first met me. When was that? Four years ago, whatever it was. Four, five years, whatever our first podcast was. I'm at least 10 times more excited than we did that. So it's not going down. It's going up. It's pretty crazy.
Do you have aspirations of getting married? Uh, yeah, of course, one day. Yeah. I mean, right now, this is my main focus. But, um, I love my girlfriend. That's my answer. Yeah. And no, but that's not like me pushing the. I'm just curious about like, some of that, right? Like, of like, that trajectory over the next 10 years or, you know, 20 years.
Well, luckily, the, my partner Tia, she just, she is like, you know, you hear like, "Your partner can either, you know, divide what you do." What's the other word? Multiply? Well, multiply or divide. But divide, it's a different word than divide. I forgot to say. But anyways, they can either like, make you a worse person or better person. Tia definitely amplifies me and pushes me to work harder. And like, you know, you can't go a million miles an hour forever. You do have to at some point slow down and like, recharge. And I do feel like she does a fantastic job of helping me recharge very quickly. And she pushes me and inspires me to do better. And so, um, no, if you would have asked me that four years ago, I would have said no, like, never. But I have my partner. You know, I do think actually does make me more successful. So as time goes on, I'm more like, "Yeah, actually, that, that would make sense." Yeah, that's my answer. Yeah.
It's so funny 'cause I feel like, you know, we're we're almost 10 years older than you. Jesus Christ. Yeah. When we did the Dexter skin, you said 1989 was like, I know when I said that out loud, I was said to me too. He goes, "What?" He goes, "The '80s?" I, I paused and I was like, "89." And I was like, "Wait a minute. He's nine years older than me." I, I did the math and I was like, "Did he say '98 or '89?" Yeah, I'm almost 10 years older than you, man. Like, it's, it's so interesting. So I feel like I remember, you know, we, my life was dramatically different from yours at 25. Yeah. But at the same time, there, holy crap, you're 34. Yeah. No, I'm 33. All right. I'm 34. He's 34. Wow. The old guy. But what's it like? Are you guys about to die? What's it like, man? You saw us working out. You have a will? We're going to, what happens? You die in a couple years? Is it like, does it just go to Colin? Or I mean, you're getting close. Or I'll just find another Samir. I should just write another Samir. You should. Your name is Samir. Put it in the, that you want the, or should become Samir. You die. We'll have to find replacements either way. But it is interesting being like, 30, mid-30s, YouTube creators. Yeah. Married. Grandpa. Mid-30s, YouTube creators. Oh my God. And you're married. Wow. Yeah. Yeah, I am married too. I had to take off my ring to do the, the, you did scan myself and find out how much body fat percentage I had here. Um, yeah. What were we talking about about that? Oh, I was just saying, yeah, like, when, hug. Yeah. Well, you, you said today at the gym, you're like, "I don't know that much about you." Well, now you know. You know, I'm learning so much. You're learning now. Yeah. Um, but I remember when I was 25, that was like, a really different year in my life. Like, that was the year I felt like, like a lot changed for me where like, I became more open to things, you know, and I was like, "Oh, interesting. Maybe my life will end up like that." Or I will like. And, and I feel like, just from observing you, you know, not even from detailed conversations, even though we've just covered some of it now, like, I feel like I'm watching you experience some of that. Yeah, which is really interesting.
I agree. I think part of mine might be different than yours, though. Yeah. You're living a very different life. More so like from 18 to like, we'll say 24, 23, I just was like, you know, I was just so all in on this. Like, I just, like my growth was in like, making better content and me being a, you know, leading a company and that stuff. But my growth outside of that was non-existent. And so I do feel like, like, because of working out and just doing just slight things here and there outside of it, it's like, T-, my life so much. 'Cause it's like, "Oh, I have like, slight skills that aren't just purely making great YouTube videos." And like, when you have those things, it changes you so much more. 'Cause I'm not like, just purely 100%. Like, it'd be a problem if you talk to me four years ago about anything other than YouTube analytics. Like, it was, it was, remember we used to talk? Yeah, this was like, a YouTube like algorithm and content creation like, just GPU computer. Like, that's what my brain was. It was a neural net for like, making good videos. That's what it knew how to do. That's all it's ever done. That's all it's ever been trained. It was, I was like, literally training my brain to like, hate things. So like, things that didn't make better videos, like to actively be disgusted at and like avoided like the plague. Like, don't date women, will waste time. Don't, don't do, drink alcohol, even though I've only drunk alcohol like three times in my life. Don't, don't do this. Or like, anything. I was like, any, it like, my brain would just like, naturally like, run away from things that like, I didn't think would be good for making better videos. And so it's like, so fascinating 'cause I've let some of those things in my life. And now I don't feel like a Mark Zuckerberg like algorithm, you know? Uh, and so it's like, it's pretty funny how it changes your personality.
Yeah, that is interesting. Now that you've kind of evolved past that stage, do you ever think, "How did I end up like that? Like, what made me so competitive? What made me so obsessed?" I was just so worried that like, I would like, I'd let those things in 'cause I have a very addictive personality. Like, I got addicted to this. And so it's like, "Oh, what if I get addicted to any of these things, these distractions?" Like, I would, you know, I wouldn't let a computer in my house 'cause I might play video games. And like, that, you know, what if I get addicted to the video game? Well, opportunity cost. But if I play two hours a day, that's 60 hours a month. What am I doing? You know, that's that's a video. You know? Like, bro, it was like a [ __ ] straight algorithm up here. I was like, I called it nightmare mode. I would like, push myself to be in nightmare mode for 100 days straight where I like, I wouldn't play video games. I wouldn't do anything fun. I like, I would just work for 100 days straight. And I'd be like, "Okay, now you get one day to like, have fun." And then I tried to go for another 100 days of nightmare mode. I was absolutely stupid. I don't know what I was doing. But I do think now that having being a little more well-rounded makes you. Well, hey, just so happens, if this was a business where I wasn't being a creator or like being an entertainer, I probably would stay in algorithm like crazy mode a lot longer. But it did kind of hit me that being a little more well-rounded equals a better personality, which will make me funnier in videos, which people like. People surprisingly like a little bit of comedy here and there. So I was like, "That when it hit me that was like, oh, maybe I stopped being a little bit of like a lizard so much and like let up." Like, you know, maybe just occasionally let a South Park episode in or like, occasionally like, you know, just ingest something that isn't optimal for performance. Um, and so I can like speak in other things than CTR and ABD. It's like, maybe that'll make better videos. So that's kind of how it developed.
So we have South Park to thank? No, I can't watch it. But I don't think it's bad. But I just, that to me is just so far off the chains. Like my girlfriend always tries to give me to watch it. But I'm like, I just can't focus. I end up just like checking out and going into numbers land in my head. But other things like Succession, I'm liking that. Succession is great. You finished it? I'm on episode like three right now. I feel like that's going to take you a while to watch. Succession is good. What was the other one? What's the, oh, bro, now we're about to go down a rabbit hole. Try Séance. How'd you know that? That's, I mean, you could feel it. So good. You obviously finished it. That is stupid. Me touching my eyebrows indicated Séance. Yeah, I knew. I was like, he's on the inside. I was about to say like, uh, the show with the white walls, but I was like, they're not going to know what I'm talking about. Was in S-, was great. All the way up to the ending. I feel like that was just like, all that, you didn't like the ending? No, like, all that buildup and all that like investment and then the ending to me was just kind of. But it's not over yet. Don't you want to watch season two? Well, give me season two. Like, it's be another stop. Like, waiting four years to make a season of shows. Can we just like, get on this YouTube timeline, man? Bro, I get two weeks. You don't get four years. Come on.
I think that's like a lesson in brand, though. Like, it's that good that they could take that much time off. It's not that good. It's good, but it's not. It's not optimal. I'm not going to watch S-, for season two because by the time it comes out, I'm going to freaking forget everything that happened in season one. I'm, I'm not even remember. Can't wait until it comes out. I'm going to text you. Okay. I'm just not going to remember. Like, that happens with so many shows. It's like, it's not optimal. We can all agree it's not optimal. Like, or anime. Like, half the anime I watch, it's like, "Alright, season one, awesome. Two years later, season two." And I'm like, "Well, I don't care anymore." You know what I mean? Um, and these are shows like, I really, really enjoy it. It's like, we need to get the rest of the world on this YouTube timeline. Like, crank these things out quicker.
When do you think that happens where all of this kind of reaches singularity of like, the entertainment business where what they come down to our timelines, or we go up, and we are the ones who produce? Like, when does it happen where there's not?
I think the answer is like, uh, you actually, you have to believe more in a project. And instead of just filming one season, posting the season, which is what a lot of people do, waiting to see the performance of the season, waiting to see what everyone thinks, then greenlighting a second season. You have to just believe in your work before you, you do it. Like, that's, that's how you double down on a piece of content quicker is before you even post the first piece of content, you start working on the next. Like, actually start working on it. Actually start spending money. That's how you dramatically shrink, uh, the timelines. But I guess for them, they're probably like, "Well, these are big budget things." That are you have a different relationship than with money, right? Like, what, what probably stops really good art is the commercialization of it, the monetization of it. I just think in that aspect, it's like, the day you finish filming season one, like, take a little bit of time off, and then go right into season two. Don't wait till you post it. You know, which sometimes can take six months to a year. They're looking at performance, probably. And that's why hard-scripted content, they don't, well, they don't know what will do well. They don't always, like, sometimes they do. But for the most part, they don't. And so they have to wait till six months to a year for it to get up. And they have to wait to see what people think. And some shows don't pop off right away. Sometimes it takes six months. And then you have to greenlight a show. And then it takes like, all this time to get the game back together. And then it takes a year of production. Whereas if you were just like, "[ __ ] it, I believe in myself." You do season one, you instantly start working on season two. By the time the fans are like, "Oh, we want it," you already got season two. And you can drop that two, three months later, right? Yeah. But the cost of failure for them is too high. Right? Well, it's again, that's where you need data. You need to be knowledgeable. Like, for me, I just spent 10 years of my life, you know.
Hyper obsessing over what makes the best video possible and like what people on YouTube want to watch. So, like, I can spend every dollar in my bank account on a video 'cause I don't care. I know people will watch it, you know what I mean? You just need someone like that over there who's like, "I don't care if we spend all the money the studio has. Like, I know people will watch it."
"We're just going to do three seasons. We're six seasons of *Severance* and put it out all at once." They shut up, bro. That's a freaking banger. Everyone, anyone with a brain watching that knows that's a banger. And minus the end of season one, it was great. It was awesome. I was like, so curious. I loved it. It was like porn for my brain. Porn. It was a bunch of enclosed loops. Like, it kept going like, "Ooh, what is that? Oh, what's that?" Almost like, like a Sudoku puzzle. A show, yeah, where it just opens. And once, once you hit episode six, you can't not make it to the end. Yeah.
They just, bro, I would love to see someone watch *Severance* with like those things on the brain where you see activity. And then have them watch *SpongeBob*. And it's like, "*SpongeBob*, your brain activity is probably like..." And then, but with *Severance*, it's probably like, beaming and all right, like the whole time. Yeah, that's funny. I wonder if we'll put b-roll over that part.
"SpongeBob, and what's your relationship to like a, uh, like do you have, do you feel like any of your videos are not well-performing, or do they all perform at such a level?" This is the worst time to ask me. Almost every video the last two years has been one out of 10 or two out of 10. Our views have gone up so much, it's crazy.
"Is that data? Is that team?" I mean, our videos are just so much better than they used to be. Watch a video from three years ago. What makes them better? Just the ideas, concepts, the trans. I already told you, like, "Lar intro to the op video, I thought was one of the best." I mean, it's literally everything. It's like, I used to be like, "Robot Man," and like, just like, you know, scream and just say things. Like, "I'm a lot more natural now." Like, sometimes it won't. It's like, "All right, boys, let's, let's go have fun on the yacht." Sometimes I'm just like, "Okay, boys, just do whatever you want." And that's what we put in the video. And it's like, you know, that was a huge breakthrough. Is like, people want to just see a more natural and like, you know, I don't have to like scream. Like, to hold people's retention, you know what I mean?
You know, it sounds obvious in hindsight, but so it's like, that little thing. I mean, like, every video, we improve a bunch of stuff. So it's all, it's these five things of video we're improving over the last two years that they just keep stacking on top of each other. And we keep pushing and pushing and pushing. And like, you know, we, we do more like yachts when, uh, on the $25 million boat with the, the thing went through it. And then I spawned. Like, that's a more high-quality shot than we normally would have done. And it's awesome. You know, I thought it was really cool. And like, you know, sometimes when we film now, have like seven drones whizzing through the air. We're doing like cool stuff with drone shots. And like, you know, where's two years ago, we were using one. But so we can do like cool things where like, we can have a further away drone punch into a closer one so it looks like, you know, it flew in. And then we can have like, just all these cool things we're doing on like the camera side. And like my personality. And on like, that side. And like on scaling up the sets and stuff. Like, like you said, like our average spend has gone from a million to millions of dollars a video. And like, so everything, everything is constantly getting better. And like, we get, the more we level it up, we always get rewarded proportionately with views. It just is what it is. Like, the algorithm does a great job of rewarding great content, you know, which is subjective. It is what it is. No one can define great content to a tee. But in my opinion, right now, if you make great content, which essentially is, you know, what viewers want to watch, but obviously then that goes into a million nuances you can never like verbalize. But if you make what people want to watch, you make great content. The algorithm rewards it very well right now. And so as we make our content better and better, we just get rewarded with more views. And so we just keep pushing. And like, we're just, no matter what, there's always a way to be better. There is always a way to be better. And so we're just never going to stop making them better.
You've been tweeting out your analytics quite a bit on your, uh, subscription, behind the subscription, yeah, which I've really enjoyed. It's really interesting to see. Um, but it's like my own little, like, uh, feed, like, because I can't tweet it on my main page because then I look egotistical. And like, but I like crave that, like, "Hey, other YouTubers, what do you think of this?" So like, on Twitter, you can have this thing where people can subscribe for $5 a month. And so like, I've just kind of made that a thing where YouTubers only YouTubers pay the $5 a month because I only share data there. And so it's cool 'cause now I have these like people whenever I like want to share data, it's like, it's not egotistical. It's like people who actually crave that stuff and know, like, I'm not trying to flex and say, "Hey, look at me." I'm just more like, "Hey guys, what do you think of this cool little thing?"
Yeah, speaking of other YouTubers, you're still doing like masterminds, of course. I mean, you always me like, like a group of creators that you get together with and go on trips with and like, 100% learn. That's how you stay on top. I got to always be learning from everyone. That's cool. I'm, I, it, to me, it's really cool that you've, you're like so committed to that. Of course, like, it's just like, for me, I think of it as like, that was like a part of your origin story, you know? Like, when I think about your, the MrBeast origin story, like so much of it has to do with like finding a group of creators. But I just love that it's still a part of now. It's, it's just, it's different. It's more just like, you know, who are the five people that are innovating the most, doing the most creative stuff? We are the five people that are pushing the boundaries. And then, yeah, just talk to me once a month or once every other week.
And who you feel like some of those people are who are pushing the boundaries? I'm struggling to find them right now. I, I really am. Like, I'm, I don't want to say names. Like, I'm grasping at Charles with some of them. But I'm just like, "What did you learn?" And then they tell me. And I just tell them, "Here's everything I learned. I watch your video. Here's why I think it's bad and how it could be better." Let me know how else I could add about you. And I try to do that as much as possible.
I'm not sure that the next chapter of YouTube is like channel-specific. More than over the short term, it's going to be video-specific. Like, we're going to see videos that really pop. That's where we are now. But that's because like, a lot of people, when they have a video pop, they just don't know why. Like, they don't. Like, I, I know why my videos do well because like, I said before, I spent 10 years of my life just hyper-obsessing over all this. Like, the amount of YouTube videos I watch in my life is just ridiculous. I mean, I've, and the amount of videos I've broken down frame by frame is in the thousands over my life. And the amount of hours I've spent studying stuff is like, like, something that's interesting is like, you know how they say it takes 10,000 hours to master something, right? Yeah. Obviously, everyone says that. And everyone's like proud when they're like, "I put 10,000 hours into this thing." Like, I'm like, "I'm going to put 10,000 days into this." Like, literally, I'm going to like, 10,000 days is like 30 years. And I'm almost 15 years in. Like, I'm literally on a quest to not put in 10,000 hours, but actual 10,000 days into my craft. So it's like, that level. I'm like, literally halfway there. Which I've never heard someone say that before. It kind of hit me in the head earlier when I was like, "Fuck." Because I was like, "10,000 hours just isn't that much, you know?" In terms of like, what I devote to this. Like, I, you know. Um, and, uh, yeah. And so like, throughout all that, just sheer stupid amount of time I've dumped into this, I've just learned what does well. But for other people, they don't. And they, they upload 20 videos, one does well, and they don't know why the other 19 didn't do well. And it's just, you know. And we spend years not paying attention to videos that did well. Yeah. Right. I think we, we tried to learn from mistakes, but we should have been learning from success. 'Cause you look at like, our videos that do well on our channel, go back three years, the next video we make bombs. Yeah. Because it has nothing. You know, every time you guys came down, I would tell you why it is. True. Sometimes that is harder, like, you know, to learn. Patience. You think that if something does well, you'd repeat it. Yeah.
The thing is, it's all knowledge. It really is. And like, every time I say this, people debate it to the end of time on Twitter, but I don't care. Like, I could start, start a new channel tomorrow with not using my face or my voice, like, without ever promoting it, and in six months, have 20 million subscribers. I just could. There's sometimes where I have theories that you are doing that, and it's going to happen, and you're not. I live through people vicariously all the time and help people just get a couple million subscribers here and there. It's purely knowledge. Like, if you knew what I knew, you could get 10 million views a video and you could get 10 million subscribers, no matter where you are right now, within six months. It, it really is just knowledge. And I, I can already tell you, 90% of the people watching, they, they don't agree with that. They don't. And everyone has excuses. And they're always like, "No, YouTube just doesn't work like that, Jimmy. You don't understand." But I, I mentor a lot of people. I've see it, even to this day, I still see it all the time. Uh, it is possible. It is simply knowledge. And the second you accept that it is knowledge, and you start your, for me, 10,000-day journey of learning, for you, whatever it is, if you want to be less hardcore, but, and like actually figuring out, you know, what makes a good video, what does my audience want, how can I elevate? And then you take that knowledge and you just, you just assume that I will never understand what the perfect video is. And every single day, I just need to be devoted to learning as much as possible. And I'm proving as much as possible. And I got to prove every video as much as I can. Then there you go.
You feel like people still underestimate YouTube as a whole? Oh, 100%. Yeah. Has it, has it got? I, I feel like it has gotten better. But I am surprised sometimes when I see like traditional media. When people look at the views on my video, they still don't, like, you know, they're like, "Oh, well, yeah, he, you know, my get 150 million views on a video, but this show gets 2 million viewers or whatever." You know, or it's like, it's not the same. Like, those two million viewers are like different. And it's, are you talking about the *Succession* finale? 'Cause you tweeted about that. You trolled them pretty bad on random tweets. It was funny. Uh, you said, "I didn't know numbers go that long." Okay. All right. Well, that was probably, it probably 4 a.m. I was probably in bed. Just, "We won't put that tweet up." I'm kidding. No, put it up. They're going to go search for it. That was interesting thing. The, uh, that the *Succession* finale had like 2.9 million views or something. But that was live viewers. Live viewers, yeah. Which is very impressive. I'm sure over time it's going to go on to get tons of other ones. I mean, I don't know. Like, that is actual apples to apples because that means that many people watched the whole series. Which is pretty crazy. Which is why I want to make my own show so I can actually see like, you know, what 24-hour views of that? Who knows what that was? Maybe 10 million, you know, on, which is really impressive on a narrative show like that. Yeah. You got people to watch that many seasons and get all the way to the end and get that connected. Yeah. Exactly. Yeah.
What did you, uh, I'm just curious, when I look at this hat that you wear, this Nike hat, I think so much about our video we made in November with you at the Beast Burger opening. Uh, my Nike hat. Yeah. What about it? I'm just curious what you thought about that video that we made with you. Oh, just reminded, reminded. And I remember we talked about it a bit afterwards, but like, kind of briefly, um, reflected on that video. But I'm curious, six months later, like, what you think about that video. I think it was, uh, it's a little eye-opening for me, I guess. I kind of, like, I said, I don't know anything about you, really. Like, I don't, I don't even know your wife's name, you know, until you told me about the wedding ring. I didn't take it off. Um, but it's like, I, it kind of helped me realize, like, I thought people knew like how hard what I do is and like, blah, blah, blah. And that really opened my eyes. Like, I was like, "That was not that crazy for me." Like, it was, it was crazy in a hectic day, but in the scheme of what I do, like, that is like just a slightly above stressful day for me. But everyone in the comments is like, "I had no idea. I had no idea this is what Jimmy goes through. I like this is Jimmy's life." And I was like, "What do you mean? Like, this?" Like, I've, I've done harder things. You think making *Squid Game* in 30 days was easy? You know, this was me for 30 days straight. And it's like, so it was pretty eye-opening to me that like, I think a lot of people think what I do is easier than it is. I, I don't. I mean, that was the first time that we truly spent 24 hours with you, not here, you know, and just saw like, what, what something of that scale felt like with you. And I think our goal with that piece was to make people feel like a sense of empathy too, of like, this is like hard. And there was exciting moments like coming out of the elevator with you and everyone cheers and like, there's 20,000 people there, you know? And then also like figuring out the logistics of all that. Yeah. Yeah, that was a, that was a really fun thing to make. It was eye-opening because it's like, I said, a lot of people, I think, um, think my life is easier than it is. And like, just these magical big videos that no one else does just happen. And, you know, there's a reason no one else does what I do. There is like, no one. Not a single creator makes videos anywhere near as difficult as we do. And there's a reason. They're freaking hard. They're so hard. Um, and so actually after that, I actually hired a guy to follow me around and film me 24/7. He's, it sucks that today he's not here. What about, what about the Colin INSP? Yeah, he's dumping footage right now off cards. But I've been having a guy ever since then follow me around and like films me. And so, bro, I have so much footage of me just, Who's editing that? Um, well, right now, don't worry about it too much. But no, hey, just, I just don't want to say 'cause like, it's like, it's, uh, not connected to the internet. Just connected to a computer because there's so much footage of my life on it. Um, but well, I'm going to like, just do this for a whole year. And then I think like, I don't know, I think that would make sense to post on Netflix. Like, 100%. Yeah. But like, I think what I would want to do, I don't know what I've been brainstorming is like, every year. So like, I just name like, it's each season is just the year of my life. It's like 25, 26, 27. And like, I don't know if it would make sense to follow me around for like three or four years and build them up, or if I just do it for this year. And every year on my birthday, I drop it. But it's like, I mean, we're getting eight hours of content a day. And this is like crazy stuff that like, I know people are going to want to see. Like, every little thing from like a 10-hour design meeting from festival to like, five hours straight me a five so I can sleep. All this cool content. Um, so I think like, I might just drop it on some streaming platform 'cause it's going to be like, I don't even know. Like, the problem is I got so much content that it might need, like, each year of my life might need to be like 10 episodes. Like, like literally like three or four, like, one-hour episodes just to like, show a whole. Not do justice. If you wait three to four years, then it's just a docu-series. Yeah. So that's where I think like, kind of like *Drive to Survive*, how you see so much behind, like, a MrBeast version of it. Where it's like, every year on my birthday, it's like, here's like, you know, this year it's three, one-hour episodes. Next year it's five 'cause we had a crazy year. Next year it's two.
Would you feel like on something like that, you would want creative control, or would you feel more open to someone else's vision of like, what that looks like? I don't know. I haven't really thought about it. I just let the guy follow me around, do it, and edit it. So I'm probably just gonna let him do it. I, I got too much stuff going on. Yeah. Yeah. But that's cool to have like another vantage point of your. Exactly. And I'm kind of like, oh, after we do this, at the end of the year, I can have someone come the footage and I can see how many hours went to feasts, how many hours went to this. And like, my data brain, it's like, I love having someone follow me around all day 'cause now I can like look at that and see where my life went, you know? But I think it's going to be phenomenal content. It sucks he, uh, that he's not here right now. Yeah, he's like, occasionally he has to like dump all the SD cards. So it's like, that's what he's doing. We filmed some stuff today, yesterday, that I feel like would be really cool. It's cool to me that it was the Beast Burger video that we made. It made you think. I want, bro, 'cause like you made, what was it? 40 minutes. 40 minutes. One day of my life. One freaking day of my life was a 40-minute video that 10 million people wanted to watch. It's like, so he's been following me around for a long time now. He's got like, I, he's got hundreds of those. It's going to be crazy. Yeah. I don't even know like, yeah, I mean, sometimes like, it's literally like six hours of like, actual usable good footage in a day. And I'm like, bro, I don't, you, you could just make a documentary on that day. Like, I don't even know what we're going to do with this. So I think it's for people to see what making YouTube videos looks like. And obviously at your scale, it's, I'll probably end up dropping the first one on my next birthday. So we'll see, assuming a streaming platform will actually pay what it's worth. So that'll be interesting.
I feel like every time we do a podcast, you call out streaming platforms, which I love. But hey, it's about to get real because I'm gonna have that, I'm gonna have the 10-episode series. If someone will just, you know, trust me and put up enough money and let me do what I want and not, you know, mess with the creative. Yeah. I got another one. All right. Can this, if I tell you what it is, you'll have to mute it. But you share our reaction. Well, but are you actually going to mute it? Because if it accidentally got in, it would like screw me. Yeah. But listen, we've built up trust over the years. Know this is not one of those. Like, you can, you can't forget to mute it. Mmm. Okay. Um, yeah. So we're trying to get, oh my God. Um, and, and do like, wow. Wow. So we also have that in the works. And it's looking that would be crazy. All right, now unmute. All right, now unmute. Can we not? No mention, nothing. Mention nothing. Okay. But is that not the banger out of this world? That's that's a great idea. And that's more than a great idea. That is the pinnacle of ideas. If they agree to that, that will be the moment that I was, I think that I was talking about where you'll start to see the world blend in a different way. The moment that happens. And imagine so. [Music] That's, yeah. Oh my God. Yeah, that would be insane. The funnel. That's what I'm saying. It's a no-brainer. That would be insane. But there is a big barrier of subscription price. Yeah. On certain streamers. Yeah. You know, or also just like in Walmart and these other retailers, how I can point to how I'm driving new people to these aisles. It's the same way. There data is data. And like, I mean, they're throwing around nine-figure deals sometimes to people who like, don't get 100 million views of like a million, you know what I mean? On random things on television shows. So it's like, I mean, I see the kind of checks they write. It's like, it's a no-brainer to work with me, you know what I mean? So we just got to figure it out. Which they know that they're not dumb. Yeah. Yeah. Of course. Yeah. They'll figure it out. Of course. We will. You don't have any fear in doing that. Uh, we can't talk about it anymore. You can't say that no more. Idea. Fine. Mmm. Any Mmm. What now? We have to mute so many things. Okay. That was funny. That's great. Um, is there something that you feel like, um, you know, even in an effort to document your life, yeah, that people still don't understand about you, or that you wish people understood about you? Oh, gosh. I mean, yeah, I think I just, I think the biggest thing is people just think what I do is a lot easier than it is. Yeah. It's hard. Like, I'm serious. And now I'm just regurgitating myself from earlier, but there is a reason no one else does what I do. There just is. Like, no one on YouTube. I've been doing this for years. There's been plenty of time for someone to spend millions of dollars to build a team to do big videos to like, you know, do videos that take a month to film, six months to set up. Like, if, if people wanted to, they could. But it's hard. It's so hard. And to consistently do that is like, it's just so much work. And so much more work than, and whatever people think we're doing, it's 10 times harder. They just don't realize it, you know? Um, so I'd say that's the biggest, yeah, um, thing is like, I think people, a lot of them think just throw around money, but it's like, it's just not that. It's like, if it was that, everyone would be doing what I'm doing, you know what I mean? Or every creator would.
When it comes to team, how do you pitch jumping on board for that? Because I feel like even for Samir and I, it's much easier to be like, "Yeah, we'll put ourselves through hell. We'll stay up Friday, Saturday, Sunday, whatever," because it's like, "This is our name." Yeah. On this channel. And this is what we've chosen to do. It's what we like. But it gets tougher when you have people come in and work. How, what I would say, how do you pitch it to people? Or what do you look for? What's the type of person that is down, yeah, to be on this journey? Well, one thing is the highest thing I value is coachability. 'Cause like, no one's going to come in here and be able to tell us what to do, right? No one's going to come in here knowing what to do. Like, the first six months you work here, you're useless. And it's fine. You're supposed to be useless. Like, I've spent 10 years of my life doing this. I've had people here for five, six years now. Like, they will just run circles around you, no matter who you are, you know what I mean? And so, so it's coachability is very important. Um, because people who aren't, then like, yeah, they just don't belong here. Which is crazy that, but it's that simple. It's like, I'm going to tell you how you can charge me more money. But people really struggle with that because they want to prove they're valuable or they think they know better, especially if they come from traditional. Which why I don't hire traditional anymore. Because they, they think everything we do is just stupid. But it's like, our shows aren't scripted. It's not even a show. I don't know why I call the show. Like, what we film isn't scripted. So it's like, things aren't efficient. But they can't be efficient because to be efficient, you'd have to fake things. And we don't fake things, you know what I mean? So it's like, yeah, just coachable. Um, and then you just have to see the value. You have to believe YouTube's the future. You have to believe we're going to be on top five, 10 years from now, you know? You have to really see the vision. Which not all people do. A lot more now. Earlier on, I'd always have people that'd be like, "I'm going to be honest," like, you know, like we're talking like two, three years ago. And I'm getting 10 million views. Like, they'd be like, "You, I really think this might be the peak of the channel." I'm like, "It's just not." Here's 100 ways we can improve the videos. And be like, "Yeah, I just don't see it. Like, you, you're biased, obviously. You think it's going to keep going. But like, I think I should just like, I'm going to go figure something else out. Like, I, you know, I don't know. I just don't know if this is where I'm going to be. Come on, Jimmy. Like, are we really going to be doing this in 10 years? Like, this is things that would say like five years ago. Are we really? Let's be realistic, you know what I mean? And so I've lost so many people over the years. And it's funny, almost every single one of those people end up regretting it. And they're all always like, you know, they always end up calling three years later. And they're like, "Wow, I, how was I supposed to know you're going to get 100 million views a video? No one's ever gotten 100 million views a video before." And I was like, "Bro, I literally laid it all out for you. I told you everything. You just didn't believe in me. And it is what it is. Like, I'm not mad at you. I don't hate you. But I told you this would happen. And you just didn't trust me. And it is what it is, you know what I mean? And so I've had that happen so many times to see the value. Coachable. And I mean, I could go down the list. Like, do you have five hours? I can tell you all the things that make someone a great partner.
You know, I was going to say, do you have that vision now of like, where does, where does this channel go five years? I got at least 20 years left. We're this is easy. What does it look like? You get to a billion views a video at some point. Here's the thing. Fuck stats. We're going to make the best videos possible and I'll get what I want if I do that. You know, that's something you said to us maybe four years ago. You said, "Just focus on making the best videos and the whole world will open up to you." Exactly. And I think that's, I'm going to say, I think that's some of the best advice we've gotten. As not only, I'm the only one to this day that still says this. Everyone's all about everything else. I'm like, literally, I'm up here getting like 10 times more views than everyone else. And I'm just going, "Just make great videos. Just obsess over what people want and give them what they want." But I think it is like, you get a taste of a little bit of success. And then you're like, "I'm going to launch all of these things." And now I can't focus on making videos, you know? Yeah, I suffered from that a little bit. Yeah, that happens, right? Like, to creators. I think what we see is creators like balloon out like this. And then the best ones refocus. Yeah. Right. They come back. Like, "Wait a second. This is what matters." Wait a second. Yeah. I feel like we're experiencing that right now, you know, where it's like, "Wait, wait a second. We got to refocus." You know, like, "This is what matters. This unlocks the world." I love it. You know, two years ago, we did this podcast. Yes. And it kind of drastically changed our career. You know, amongst other videos we did and different things we did. But at one point, we were number one, two, three, and four, right? Yeah. Like, I mean, you look at our channel, a lot of the videos, uh, have been collaborations with, so up there with with the mystery style. Carl up there. But you are probably one of the most sought-after collaborations. The amount of times I see someone make a video trying to give you something that's oversized. Yeah. Like, I say no to a lot of those at this point. What do you say yes to? I say yes to things where I think people genuinely put in effort. I think there's a phase where like, people are just giving me stuff. But it's just so low effort. And it's not original. And it was just so they could slap my face on the thumbnail. And so like, that's why I say no to basically everything now. Like, I don't do those anymore. Because they're just like, it's like, I don't know. Like, you, I can only receive big things so many times. And I, I don't like faking my personality. And like, yeah, I, yeah, if someone gave me another low-effort item, like, and they're filming and they pull a curtain off, like, "Oh, what do you think?" I'd probably say, "This shit sucks. I'm glad you got my face on the thumbnail. Can I go do something important?" Like, I'm, I'm kind of. Which is why I don't want to hurt anyone's feelings, so I just like, I just say no. But like, I would say yes if I actually thought someone did something actually awesome. But no one does. So yeah. Yeah. Yeah, that makes sense.
All right, what's our outro? Last time we gave away something, right? We gave away a Gator. We gave, we're giving away this Feastival bar. Right away. This exact. You have to like, sign it or something? No, I kissed it. There. You kissed it. All right, give me that. You know what? Sign. All right, we'll give this away to. Should we give, give subscriber or someone who comments? Someone who subscribes to MrBeast Kid? No. Uh, someone random who comments, "I watch to the end." They're going to send you this. I'm it to. If someone not given the is not my problem. I don't care. He scammed you. I want no responsibility. Okay. You have to comment that you watched all the way till the end. And you actually come on. Put three periods at the end. So then I know you watched to the end of the end. Watch the deepest end. All right, now wait for it. Put 10 periods. And we're only going to give it to someone who said, "I watched the end with 10 periods." 'Cause we want to reward the most loyal of the viewers. You guys know how retention works. Don't click off. Yeah. All right. But now, now, now we're done. Now it's over. It's click off. See you in a year. Now we're going to give it to someone who put 20 periods. I, this is final. "I watch to the end." 20 periods. People who put one, three, or 10 are disqualified. Always watch to the end. All right, end it. Get, get this mic away. It's over. It's over. [Music]