Transcription
There's this new style of video blowing up right now where it's never been easier for regular people to make a $1,000, $5,000, even $10K per month or more with YouTube. And the coolest part, they're not going viral. They're not filming in public places. They're not selling their dignity with pranks or dances and stuff. They're just talking about their lives. They're sitting in their bedrooms, in their living rooms, filming with their phones, even just being normal.
And in this video, I'm going to show you why this is working right now and exactly how they're doing it. But also the one thing that most people get wrong when they try to copy the style. Before we get to that, I want to show you some examples of what I'm talking about so we're on the same page.
So, this here is Gooby and Doobie. They have almost 600,000 subscribers now. And if you look at the content, it is so normal, right? It's literally just screen grabbed thumbnails. And Gooby, I assume this is Gooby, he just goes into the woods and uses his phone and films like 45-50 minute videos where there's no editing, no cuts at all, and he's just sharing stories about his life. Now, he's not going mega viral or anything. I think he had like one really, really viral video talking about his story, but for the most part, he's getting anywhere between like 14,000 views, 18,000 views, 35K. Sometimes he gets a banger like this one here with 133K views. And those videos that like somewhat take off can generate quite a bit of revenue for his channel, right? And so just looking at Vid IQ, which I don't think is like the most reliable source of like how much money these creators are actually making, but just an estimate from Vid IQ, he's making anywhere between $1,000 and $4,000 per month, which is kind of insane.
For this guy, Rob, so far so good. He's got 65,000 subscribers right now. He's only posted like 40 videos or so. And yeah, if you just watch his videos, the same thing as the previous one. He's kind of just standing out in nature, maybe his backyard or at a park or something, and he's just talking about his life. I don't think there's any editing in his videos either, right? It's it looks like just one raw, full uncut take. Um, maybe a few jump cuts that come in and out, but like, yeah, overall his video quality is incredibly simple and the style of video is is really casual. There's like no music in his videos at all. And again, just looking at like how much he's earning from YouTube with his videos getting anywhere between like, you know, 5K views, 2 and 1/2K views. Some of them get 40K views. This one here kind of blew up and got 180,000 views. Um, you know, with views like these, I would assume he's making anywhere between like $500 to like $2,000 per month just from ad revenue. And that's before factoring in if he goes out and pursues something like brand deals or or selling other products and stuff as well.
And the last example I'll show you right now is Demi Zwang. If you watch her videos, she's just sitting in her bedroom or I don't know where this is, like her living room or something. Um, and she's just like using the window's natural lighting to light up her face. And she got like this little lapel microphone which probably costs, you know, anywhere between like $5 and $8, something like that. And she's just talking about her experiences and tips with with budgeting and finance, right? Um, really simple edits and looking at her views, 12,000 views, 8,000 views, 5K. This one got 47K, so that's pretty good. You know, not like crazy numbers by any means, but with those kind of viewerships in the right niche, her talking about like personal finance and budgeting and stuff, probably making, I would guess, like between $1,000 to $3,000 per month just from making videos that don't get that much viewership, but just on the right topics.
And so, the style of video that's working for for these types of normal people is content that is more relatable, it's more accessible, and it's more authentic, right? I think those three things together really create this this vibe of video. And what's even more interesting, it's not just like my taste. The YouTube algorithm has had a fundamental shift in the past couple years that is rewarding this type of content. This style, it's it's awesome.
But it's not all sunshine and rainbows, right? If something seems too easy and it seems too like good to be true, it probably is. But the truth is, it's not going to work for everybody. You know, I've been on YouTube for about 7 years or so. I've posted over 1,000 videos at this point. I've done over 100 million views and helped a lot of other creators and channels grow as well. If it was that simple, then everybody would do it.
Let me tell you kind of what pisses me off about the YouTube gurus or the YouTube advice who are kind of like spewing this gospel that anyone can blow up like this cuz I don't think that's the full picture. There's a ton of content on YouTube about how to grow on YouTube and they kind of are saying the same things of just be more authentic. You know, just be yourself and just start posting consistently and it's going to work for you. And while I think that's like a very inspirational idea, it's assuming something that's not true about how the internet actually works. The internet's not like your grandma or your mom, right? It's not going to think you're special. It's not going to love you no matter what. It's not going to like think, oh, you know, I love you for just you being you. What you need to do is provide value. And to define value, you need to provide information or ideas that are useful for somebody else, right? Right? And you can do this through your experiences, your stories, your education, your specific expertise in order for somebody who's a complete stranger to give your video a shot on YouTube and eventually hit this stride where you can make this raw authentic style of content. We all have that in us, right? That's kind of the sauce for why these videos work really well. And if you want to do it, you have to hit this point right here really well. You have to have done something or have a unique perspective or experience or opinion about the topic that you're talking about.
And here's a second and probably more important thing that a lot of people who haven't made videos before don't understand. If you go back to that previous channel that I was talking about like, you know, Gooby and Doobie or Rob so far so good and you listen to them talk. It is not normal for the majority of people to be that good at articulating ideas on camera in one take. I have worked with dozens and dozens of creators who educate or you know, build personal brands and I would say like 80% or more of them do not have the skill of just free flow articulating their ideas to the camera without planning without structure and without like a teleprompter or something like that. It's something about having a camera in front of you. It's not a person but talking to a camera where there's just a wall behind you and you're in a room by yourself like it just feels unnatural. Like this is not a normal skill for people to have. My point is this: like raw authentic style of content, it looks effortless, right? It looks easy to just be sitting there and talking for 10 to 15 minutes. But to be clear, coherent, engaging, and actually, like I said, deliver real value, that is not easy.
Now, I'm not trying to put you down or say this is impossible by any means. I'm just trying to set expectations properly. This is a skill. And the cool thing is, like all skills, you can get better at the skill if you just do it more and more. These creators, they probably didn't start off very good. If you go to their first videos, they probably posted several videos before they even got the hang of like, "Oh, this is what I look like on camera. This is how I sound on camera." For example, you can even go back to some of the earlier videos that we did on our channel. They were so cringe. Honestly, like if I watch some of my old videos, I'm just like, I can't believe I sounded like that. I can't believe I said that. I can't believe like I look like that. You know, but like with all things, repetition, you get better. You develop your style, your taste, and you you start to be able to bring out your authenticity. And yes, there are outlier cases who are just, you know, people who were born to do this or really, really good at this. But the deeper reason I believe that they succeeded is that they either worked on the skill or they have developed this skill when other people haven't. And that's why I think like 99% of people who who like could be successful on YouTube, they won't be successful because they don't do it for long enough and they don't get good enough for people to actually want to pay attention to them.
So that brings us to the next question. How do you as a normal person pursue YouTube with the highest probability of success? Well, I'm going to break it down into three steps. And you must do each one of these steps in order.
Step number one, don't pick a niche. Right? This is actually where most people go wrong. They'll go like, "Oh, I want to do fitness content, or I want to talk about productivity, or I want to talk about spiritual healing or something like that." That is too broad and too vague to be perceived by strangers on the internet as valuable. So, instead, go from broad to very, very specific and narrow. If you can, don't pick a niche, pick a transformation. For example, I found this channel, Daniel Barata. He's got 132,000 subscribers on YouTube, making anywhere between $1 to $4,000 per month just posting these videos, right? And his videos are super, super simple. He's getting anywhere between like 40,000 views, 30K views, 100K views. Um, he's just really interested in self-improvement, but actually helping people implement that self-improvement to change their life. He breaks down like these complex topics of, you know, philosophy and he actually shows you how to use them to transform your life. He's kind of just talking and being himself authentically. My point is, if you focus on the transformation, not the niche, then you don't need all this crazy editing, all this music, all this fancy B-roll, all this high production. If the value and the ideas that you share through your experiences is the valuable part.
How do you pick a transformation? I think the the litmus test would be, can you answer these three questions? Number one, is this something that you can make videos about endlessly? Right? Would you make this kind of video forever? Number two, is this something you actually enjoy making videos about? And number three, is this something that you're pretty good at? Right? You don't have to be the top number one expert in the world. You just have to be pretty good at it because the more videos you make, you're going to get better at it, right? And then you can become, you know, that 1% expert if you do it for long enough. But really, those are just three criteria that I would go on. And if yes to all three of those, then move on to the next piece here, which is we want to narrow it down. Right? We're not trying to pick a broad niche category. What we want to do is pick a journey, a transformation from point A to point B, right? Identify what is your content going to help someone do. That is how your content is going to become more valuable, but it's also how you're going to align your content with the YouTube algorithm because it's smart enough to be hyper specific and niche into the right people.
After we pick our transformation, we move on to step number two, which is really the part where most people fall off with YouTube. You have to post 20 or more videos consistently. And to be completely honest with you, because this was my experience as well, your first 20 videos, they're probably going to suck, right? They're probably going to be really, really bad. They're probably going to be really, really cringe. You have to just suck it up and do it anyways. And I think 20 videos is like the minimum amount of data that you need to like say that you gave this an honest shot. And that's why we want to just do the reps and get that practice in and that experience in. Now, in somewhere in that in that messy middle, maybe around video like eight or video 12, you are going to discover this is hard. But I want you to know that's a good thing because it means there is a real barrier to entry for people who want to make it on YouTube, right? This isn't as saturated as everyone makes it seem like it is because the reality is most people are not going to make it past 20 videos. And if you can, your chance of success is just that much higher because the more videos that you make, the better you're going to get at making those videos. And then that authenticity, that realness is going to be able to come out more naturally, right? You're just going to develop the skill over time. You're going to learn how to tell better stories. You're going to look at your analytics and your data to see, okay, people like it when I talk about these topics and not these topics, right? You learning how to communicate your value and build a real personal brand.
And so, real quick, if you are a professional or someone with real skills and knowledge to share, you just want to learn how to communicate that through YouTube and shortcut this process of trial and error, then definitely check the links in the description below. We have tons of free resources to help you do that exact same thing. Like how we got Dr. John Go, an eye surgeon, get monetized in just four videos and build a coaching program or Mark at Open Residency get monetized in one video. All that to say is the goal of step two is is to commit to the process and give it an honest shot.
And at the end of step two and as we move into step three, one of two things will have happened. Number one, you've gotten enough views to start making real income from YouTube. Or number two, you haven't made money yet. But either outcome, the decision for step three is exactly the same. The question you have to answer honestly right now is, do I continue or do I stop? And let me explain how you're going to figure this out. You're going to first ask yourself, am I enjoying making these videos? If the answer is no, even if you, you know, got monetized and are making a little bit of money, I would stop because to me, the whole point of doing this is to make income talking about stuff and doing things that you actually enjoy. And you shouldn't feel any shame for that. You shouldn't feel any guilt for that because you tried it, kind of worked, but like you didn't like it. So there's no reason to keep doing it.
But if the answer is yes, if you do like the process of making videos, regardless of whether you started making money from it or not yet, the choice becomes this. Do you want to take this more seriously or do you want to just keep doing it for fun? And again, there's no wrong answers here. But if you are serious, right, if you feel like you do want to turn this into a real business or go all in and quit your day job, then you're about to graduate from being a a normal person to someone who is not normal. Because if you decide to take responsibility and and ownership over your success, your channel, and build something meaningful for yourself that could potentially become, you know, a full career, you are a minority. That is not what normal people do. Most people will not understand you for it. They'll ask, you know, why are you spending so much time on YouTube? Shouldn't you be studying? Shouldn't you just be trying to get a real job? And I'm telling you, people won't understand the feeling. They won't understand the feeling of like of building something for yourself. That is like a very foreign concept to a lot of people.
And so what does it look like to take YouTube more seriously? It is using YouTube to get attention and share your ideas to help people actually transform their life and then accept money from them for doing it.
And so bringing this all back together, you know, this new raw authentic style of people just being real and sharing their experiences, more often than not, it is a learned and trained skill. Now, if you are serious about this, you're not just casually interested, you want to turn this into a real business and shortcut that learning process to to get there faster, then we're actually opening up a few spots in our program to work one-on-one with ambitious people to build profitable YouTube channels. You know, we love specifically working with professionals, doctors, lawyers, consultants, coaches, anybody who has like trained and gotten real valuable expertise, but they just don't know how to communicate it yet through YouTube, right? And they don't know how to communicate that message and actually grow a channel that makes them money. If that's you and you want to work with us, then check the links in the description below.