6 Pasos Para Facturar Más y Delegar en Tu Clínica Dental 💰🚀

Ah. Ah. Ah. He Ah. he he To this day, my experience could not have been more positive. The best decision I could have made. It has been the change I needed. Being a total boom. This has been a twist of the screw. This was really like winning the lottery, but it truly transformed our lives. Upon entering the course. It was impressive what I was able to achieve. Asensium has completely changed the way I saw my clinic, resetting me and allowing me to see the clinic from another perspective. Losing the fear of growing made us understand what we needed to focus on, what to work on. It has given us order, structure, and well, focus, right? I feel like I'm starting to have control over the things that happen in the clinic. They extract from you in such a way that all your potential comes out. I am enthusiastic about all the changes. we can become not only the best captain of our business, but also the best commander of your future and your life. You start to become a leader. There has been a before and an after in the day-to-day of the clinic. It is a brutal success. Hugo, I should have met you 20 years ago. I wish I had met Hugo as soon as I opened the clinic because it would have saved me a lot of things. I am very grateful to Hugo and the entire Asensium team for what they transmit, for the security they continuously provide us to be able to redirect myself when I have moments of doubt about myself and that week after week we continue to have mentoring sessions with Hugo ensures that we don't deviate from the focus. I find that dynamic super enriching. There is always understanding, there is support, there is reinforcement, and a lot of knowledge on any topic, as if it were a personal trainer with those accountability sessions. I regret one thing, and that is not having known about the course sooner. It is a business partner with whom you share. Hugo has allowed me to see things from another perspective and move forward with greater clarity. It's not magic. You have to dedicate time to training and time to implementing. Our goal for next year is to double. Double the revenue. Tripled. The clinic managed to produce 40 times more. to ensure your clinic doesn't die when you retire, but can continue to be something productive. Ascension is incisive, it is practical, it is concrete, but at the same time it opens your mind. Would you recommend it to other clinics in your same situation? No, so they don't become competition. Besides, there are many examples of other clinics that have achieved it, and you can be one of them. I don't doubt it for an instant because it is the best investment they can make in themselves and in their practice. You think, "Do it, it's brutal." This isn't just about management. It's about growing as a professional and as a person. So, go for it. Asens, you can choose. Don't think about it because it's really what we need. I mean, if you don't achieve it with Ascensium, you won't achieve it with anything. Five years ago, a dentist wrote to me on Instagram from a town of 25,000 inhabitants. She told me that she had been working more than 12 hours a day for 10 years. Basically, what she told me was, "Hugo, this can't go on like this." Today she bills double and only works in the mornings. Her name is Fátima, and later I will tell you exactly what she did step by step. But before that, I want you to understand why that same thing hasn't happened to you yet. Today, in this class, I am going to show you how to change all of this. I am Hugo Lovato, and I am the CEO of Ascensium, where for 12 years we have been training more than 4,000 dental clinic owners in both Spain and Latin America, and we have worked directly with 287 clinics one-on-one in consulting, achieving, as you have seen, in many cases, doubling or tripling their revenue. And we also have a mentoring program where there are currently 413 active clinics with whom we work every week. Before we start, okay? I want you to imagine something. It's a year from now. You arrive at your clinic at 10:30 in the morning, not at 8, not at 9, at 10:30, when the clinic has already been open for a while. Your team has already opened, they are already attending to patients. You look at a dashboard from your mobile while you are having breakfast at the café next to the clinic. You see that this month you have billed €120,000 and that the profit margin is where it should be, at 35%. At 2 in the afternoon, you go to lunch with your family because the afternoons are yours to do whatever you want. This is what we have achieved with the clinics that work with us in more than 12 countries. And today I am going to show you the six steps for you to get there too. Stay until the end because I will also give you the complete plan in an ebook. Thank you very much to all of you who are here today, mainly because not everyone invests time in dedicating a Sunday afternoon, well, a Sunday morning in LatAm and the United States, where we have many people here, right? And I see people from Chile, from Argentina, from Mexico, the last three, in fact, that you have put in the chat. You are from the other side of the Atlantic. I think there are also quite a few people from the United States, from Colombia. Very good, it's a pleasure to have you here. I'm going to ask you to turn on your cameras so I can see you. I have a very large screen here where you all appear, and not for me, but because I'm going to be looking at the screen, I'm going to be looking at your faces, and if I see you making faces like you're not understanding, then I can repeat, okay? And I'll realize if you understand what I'm saying or not. Come on, I'll give you a moment if you want to turn on your cameras. Whoever can't, well, hey, it's okay. Thank you again. A lot of cameras are on. Look, today we are going to try to ensure that you have a very clear plan, and for those who stay until the end, I will also give you a very practical surprise for those who complete the entire class. That ebook, that ebook I'm going to give you is the plan for you to achieve higher billing and delegate, which is what today's class is about. But hey, I want to show you those six steps as we have shown all our students. And the first thing I want to ask you is, who here feels like they are the only one pulling the cart with their dental clinic? Put it in the chat. Who believes they are the only one pulling the cart in their clinic? Or at least feels it. Me, me, me, Pepe, Alejandro, Abigail, Nagore, it's me. Hello Ana, Pablo, Cer. Me, me, me. This is what I find most of the time, most dentists I work with, all day telling the assistants the same thing, all day looking for patients. And if I don't say that something needs to be done in the clinic, then it doesn't get done. This is very common. Well, we are going to tackle exactly all of this so that it doesn't happen to you. Look, I've introduced myself, I want to introduce my company very quickly because you've probably seen the jumper logo. It's the guy we have there doing the somersault. It's the symbol of our company. Wow, and why do you put a jumper, Hugo? Because it reflects exactly what I'm looking for here with you today, and that is for you to take a gradual but firm leap towards the success of your clinics. Just like this guy, this jumper, he doesn't do it the first day, he trains little by little until he jumps from 5, 10, 15, 20, 30 meters. You too can achieve step by step by implementing the systems I'm going to tell you today until you achieve spectacular results. Everything I'm going to tell you today is a step-by-step process, and the result I mention at the end is always when you have gone through the whole journey, it's not overnight, but that is achieved with consistency and methodology. And so, before continuing, I want to be honest with you, okay? Because I imagine you've already tried things. I imagine some of you have paid some marketing agency that promised you 30 implantology patients a month. Yes, I imagine you've gone to management courses, that they've, I don't know, maybe some of you have done an MBA that doesn't apply to a neighborhood clinic. Maybe some of you here have hired an advisor who told you that you need to improve the patient experience, but never told you how, or if they told you, it wasn't yielding results. And the problem isn't that you are bad entrepreneurs, that's not true. The problem is that no one has given you a complete system designed solely for dental clinics. At university, they taught you how to do endodontics, but no one taught you how to read a balance sheet, or how to lead a team, or how to set up meta acquisition campaigns. Well, that's what we're going to see today, among other things. Look, you're seeing some logos on the screen, but we have many more. They are all on our website, okay? These are some of the clinics we've worked with. And what you're seeing right now is what our clients have paid for private consulting services, from €50,000 to €100,000. I'll give you a quick context, okay? so you know who you're talking to. I've been working exclusively with dental clinics for 12 years, 287 clinics served in direct consulting in Spain, Mexico, Colombia, Argentina, Chile, Italy, the United Kingdom, the only consultancy that works exclusively with dental clinics. And we also have 413 active clinics in our weekly mentoring program, where we are present in 12 countries. We are also the only ones who offer a guarantee of €20,000 in additional profit or an extra year free within our programs. We work with clinics in towns of 3,000 inhabitants, with clinics in big cities, and the method I'm going to tell you today works in all of them. Now, what I'm going to tell you today is content from our €50,000 to €100,000 consultancies, but today it's free. In return, I ask for one thing: an open mind, because if something sounds familiar to you, I've done it, but I haven't had the result, what I want is for you to think about why it hasn't worked for me yet. Okay, that's what we're going to try to solve today. And at the end of the class, for those for whom it fits, I will present a mentoring program, which I mentioned is not consulting; we don't execute for you. Okay, in mentoring, you acquire the knowledge, and the responsibility to apply it is also yours, but don't worry, it doesn't cost €100,000. One more thing before we start, okay? Because I want to know who's on the other side, because in these classes I usually find two types of dentists, dental clinic owners. Group one, I call them the passive ones, they have the class in the background, they don't interact, and maybe they think, "But what's this guy going to tell me if I've been doing this for many years?" I saw someone earlier who had had their dental clinic for 30 years. If you are one of those, then I ask you to keep an open mind, because I've been in this for 12 years, I've been a university professor, I've had two clinics with successes and failures. In one of the videos I sent you, I tell you how I lost €200,000 with my first clinic before giving it away, but in the second one, I billed almost €2 million for several years before selling it very successfully. With that, I want to tell you that I don't come with empty theories, but with validated real experience, and also from those 287 clinics we've worked with. So, if you pay attention, it will be very useful for you, truly, to change your life. And then we have group two, the active ones, those who participate in the chat, take notes, I saw someone taking notes from the beginning of the class, and who are willing to put into practice what they've learned starting tomorrow. I take my hat off to you because that's the attitude that will take you far. You are the ones who only need the information I'm going to tell you today, perhaps also some support to get your clinic off the ground. Why do I love people who participate? You've surely heard this, right? That when you're just listening, only 5% of the information is retained, but when you participate and write in the chat and are taking notes, you retain about 50%, and that will help you apply it much better later. So, really, if you want to get the most out of this class, participate, it's good for you. Put in the chat which one you identify with. Put a one or a two if you are passive. Two if you are going to participate. Two, two, two. Hey, you can also put one, okay? If you want. You have to be honest in this life. Two, two, two. Very good, Francisco. Patricia, good. Sometimes one for me. Yes. Yos. Two, two, two. Very good. Let's go. Great. Many twos here. I love that. Look, I have prepared several small exercises for you to answer and also to ask if you have any questions, okay? And I promise you, if you get involved, you will get results much sooner than the rest. So, pen in hand or on the computer, because we're going to start. Look, I'm going to focus this class on two objectives. You already know me; I'm a very goal-oriented person. Objective number one is for you to understand the business mindset that the most successful dental clinics I've worked with apply. That is, what do those clinic owners who bill more and work less than you think and do differently so that you can also adopt it. And my second objective today is for you to have a clear understanding of what systems you need to implement to increase income and to be able to delegate with confidence and peace of mind, because a clinic without systems is a huge risk. Now we'll see why. I want your clinic to become a healthy company that functions even when you're not on top of everything. And today I will answer all of this with six very concrete steps, and at the end, as I promised, I will present you with the opportunity to implement all of this with our help in the Ascension Experience program, but that will be much later, okay? So, let's go. We have the objectives, and I'll quickly tell you the agenda. First, I will talk about the decisions and consequences of not taking action with real cases. And second, that's where the bulk of the class comes in, what you will learn: six steps to bill more and delegate. That's our methodology. And I'll give you a heads-up about something, okay? At the end of this class, we will open our program, which we open every three or four months with limited spots, only 40, and they usually fly. Right now, there are over 300 people here. I think there are as many on YouTube, okay? And many people watch the replay. So, stay until the end if you want to understand what this is. Let's begin. Before the five decisions, I want you to take away three things I'm going to tell you, okay? First, today I will give you the exact number of clinics in our program that have gone from less than €1 million a year to more than €1 million in just one year. The number will surprise you. Second, I will tell you how a 5-minute phone call can recover between €8,000 and €15,000 before the second week of being in our program. And third, I will tell you how my story ends. I said I'm very goal-oriented, how I set myself a goal to earn €1,340,000 in profit with my company. But that comes later, and I'll also show you how to achieve it yourself, okay? I want to start by identifying what is currently failing in many clinics, probably in yours too. So, I'm going to describe five decisions that many owners are not making and that prevent them from growing and delegating. As I go through them, I want you to think about which one you identify with the most. Come on, I'll start. Let's go with the first one. You don't think like an entrepreneur. I see that many dentists who are clinic owners continue to think like dentists, like full-time odontologists, and not like business owners. Maybe this happens to you. Then I'll ask you two, you don't take responsibility for marketing? I see many cases where owners delegate patient acquisition completely to an agency or to the social media girl and settle for whoever comes. Number three, you are a boss, but you are not the leader of your project. Look, being a leader is communicating your vision and your procedures to the team. You have to train them to work in alignment with what you want them to do, but without constant micromanagement. Micromanagement is when you are constantly on top of your staff. Hey, you have to do this, this, this, this. I'll talk about it later. Okay? Fourth, fourth decision you are not making. You don't have a goal or a plan. Many owners work day-to-day without a clear annual goal, or a plan for that goal to happen. It's simply, as they say in my town, crossing your fingers and praying to the Virgin. That's fine, but hey, maybe you need to do something more. And five, everything depends on you. There are no systems and no real delegation. This is the biggest problem I encounter, and that's why I wanted you to have your cameras on, because I'm going to ask you a question. If you are absent tomorrow, does the clinic stop? Poker faces. People there. Uh, well, yes. Let's see. Uff! If it's yes or uff, almost everything would slow down or decrease significantly. I have a feeling it would. Some say it dies. Well, that's why I wanted to see your faces. For those of you who have gone pale, it's because you don't have systems and you don't have an empowered team, and that, besides stress, is super dangerous. So, I want you to honestly think now about which of these points you see yourself most reflected in. Put the error that hurts you the most in the chat. 1 2 3 4 5. You can put six. Everything happens to me, Hugo. Some people put six for me. All of them. Four and five. Two happens to me all the time. 1 3 4 5 3 C. All of them. Paula CCO. Now the chat is on fire. Moni 5, F 1, 4 and C. It's recognizing, it's, I mean, it's normal to recognize yourself in several, even in all, as I said before, but don't worry, the important thing today is to become aware of where you are failing, because that is the only way to start taking responsibility and changing. And I'll tell you something, those of you who marked more than one, really, congratulations, congratulations, because you've just taken the first step, which is identifying those areas for improvement, and all of this that I've just told you has a solution. I promise you. Keep the chat going, it's burning. That's good. Keep participating like this because the more you interact, the better the class will be for you. Look, I said, "These are the decisions, and I'm going to tell you the consequences of not making those decisions." If you don't resolve what we've seen on the previous slide, problems will arise, problems that are surely very familiar to you. Few new patients. Of course, if you don't lead your marketing and have it delegated, it's normal for the schedule to be empty on some days for initial visits. Patients who don't accept complete treatments. If you don't have a commercial system, a first visit protocol, a patient follow-up protocol, then patients will come and tell you they only want to do the small thing or the urgent thing or the cheap thing. You'll end up working many hours and still lacking money at the end of the month, because you're not delegating and you're not taking charge of what's important, which is seeking growth, and then profitability disappears. I find clinics that have been stagnant for years, and you see how new clinics open and suddenly they are billing double what you did in the first year. Constant problems with staff, high turnover, bad atmosphere, lack of commitment. That's what we talked about at the beginning, I'm the only one rowing, I have to repeat the same things all day. It's 6 PM and everyone is gone. That happens when there's no protocol or leadership. It's not bad luck with people, it's a lack of system. Does this sound familiar? This is the classic, huh? This is the classic that dentists from all over Spain, Latin America, the United Kingdom, that we work with clinics in England, tell me. Look, in this, no, not this month, it was the previous month. One of you wrote to me on WhatsApp, privately, and said, "Hugo, look, I've tried marketing experts, I've been to 1000 classes like the ones you're going to give, and everything is the same or worse, and he told me, no, no, don't take it personally, he told me, I feel like they're all just trying to rip me off. And why will your class be different?" Well, I hope to show you today because maybe you think that too. Marketing doesn't work for me. In my city, people don't respond. Look, I've been doing this for many years. If marketing isn't working for you, it's because no one has given you a complete and realistic system. They've probably given you isolated recipes, and surely no one has accompanied you long enough to implement everything well. Today, I'm going to start telling you how the complete system for billing more and delegating works, but it only works if you truly apply it. I know what you're thinking. Yes, now you're going to show me, right? Yes, I'm going to tell you how it can be done because we've done it with hundreds of clinics, and I want you to have it too. If in the past you've tried things and they haven't worked, I'll tell you why, okay? Three reasons, probably because you've worked with people who told you things generically, not specialists in dental clinics. Probably you haven't had real support or you haven't given it enough time because you were alone. Our program covers all of that. For those who don't join the program, I'll tell you two more things. It's also about consistency and intensity, okay? Jot that down for those of you taking notes, consistency and intensity to get results. Look, I'll tell you about Fátima, whom I mentioned at the beginning. She's a clinic owner in a small town in southern Spain. I'll clarify that because, as I said before, there are people from Colombia, Mexico, Argentina here. The town is called Carbona, it's in the province of Seville, not a big city, not a privileged area. Okay, I want that to be clear. Her story reflects exactly many of the problems we're seeing today. She had had her clinic for over 10 years and did everything herself. She had three children. I mention that because when I started, when I met Fátima, I had also just had my third child, and she was going through the same thing as me, that she had little time with them. The entire family's economy depended on her work, and it reached a point where she was exhausted. Fátima loves being a dentist, yes, but the clinic wasn't progressing. And her explanation was what many of you know. Hugo, look, it's that I'm in a small town, I'm in a place where there's no money, there's a high unemployment rate, and people can't afford major treatments. And she also told me that if she slacked off, just like you've told me, everything would fall apart because everything depended on her. At 40 years old, she told me, "I can't go on like this for another 10 years." She felt very guilty about coming home late every day and missing her children's childhood. And I felt very identified with her because the same thing was happening to me at that time. She was successful with her patients, but she was paying too high a price. She entered the program and applied the step-by-step method I'm going to tell you, and in less than a year, she transformed the clinic. She went from a small space to a whole building. She has delegated most of the clinical treatments. She now only handles cases that she is passionate about and only works in the mornings. The afternoons are now for her family. She has a team, she has systems, and the clinic doesn't depend on her. She has a clinic, yes, but now it's a business from which she is no longer a slave. When we interviewed her, she said something that I loved and that sums it all up. I should have done this sooner. That's the only regret, not deciding sooner. So, don't wait to have more time, don't wait for circumstances to improve, because it won't happen. I always say that not deciding is also a decision, and usually it's the decision for everything to stay the same or get worse. You have to start thinking today about making changes. She has an interview on our Instagram and said, "Ascensium is the network I've relied on to be able to take this step." Exactly. Can you play the video, Javi, please? Jorge, if you're listening, what I would tell you is that you have to lose fear and you have to jump, okay? And actually, Ascensium is the network, huh? You are the one who has to jump. I would say that the trapeze would be that moment of awareness and the desire to change your mindset, and then the net. Yes, it would be the net. You know you're jumping, and there's a net that when you have a doubt, there's a person, you can jump when something happens, okay? And they guide us. And look, cases like Fátima's, who now bills double and works half as much, who went from billing below the industry average to being in the top 10 of our program. There are dozens like that within our program; it's not luck, it's the result of a system. That same system that I'm going to outline for you now. Do you know what unites Fátima with any clinic owner who achieves success? I have a lot, a lot of experience in this, so listen carefully. They are not smarter, they don't work more hours than you. The only thing they do is apply what I'm going to tell you with the right strategy. And they stopped making excuses. They stopped saying, "It's just that my city is small. It's just that there's too much competition. I've already tried everything. It's just that I can't find good people to work with." They just got to work with a plan. And now we're going to see that plan in six concrete steps. I invite you to see yourself reflected and to imagine how to apply it in your clinic as we move forward. Okay? I present the six steps or pillars, as I call them, that you need to multiply your income and free up your time. We'll develop them one by one, okay? I'll read them and then go into each one individually. Step one, we'll talk about mindset and ambitious goals. Step two, we'll talk about active and constant marketing. Step three is the treatment conversion and sales system. Step four, leadership and team. Step five, indicator control and adjustments. Step six, delegation and systematization of the clinic. So, let's go with step one, mindset and ambitious goals. Look, success begins in your head. And I'm going to tell you something that no one has told you. You are not a dentist. Well, yes, you are clinically, but your professional identity can no longer be "I am a dentist." Your identity has to be "I am the CEO of a dental health company that bills X per year," and you'll say that when you introduce yourself at a dinner party. Instead of saying "I'm a dentist." you identify yourself differently. Because when you are a dentist, when you are a dental clinic owner and you say, "I'm a dentist," you are identifying yourself by what you do with your hands. But when you say, "I run a dental clinic with 10, 15, 20 people, or five people, I don't care, that serves 2,000 families a year," you are defining yourself by what you build. And this change of phrase is not semantic; it's the change that separates the dentist who bills €30,000 a month from the one who bills €150,000. So, let's go from being a dentist to being a CEO of a dental clinic. Okay, the first thing we're going to do for this is to define a clear and big goal for your clinic. No more "let's grow a little next year," no. A goal has to be specific, and I would say it has to be ambitious, it has to be big enough to make you feel a bit scared. So, if you're currently billing 200, 300, or 400,000, your goal should be 1 million a year. Something that makes you think, "Wow, that's a lot." Perfect. That reaction indicates that the goal is challenging enough. Why does it have to be so ambitious? Because, look, it's been happening to you that if you aim low, you don't move. I've seen a lot of dentists say, "Well, let's see if we improve in 5 years," and 5 years pass, and you're exactly the same. But instead, when you tell yourself, "In one year, I will reach this figure or this goal," your mind starts looking for ways to achieve it. I'm going to propose the first exercise right now, okay? It's called a contract with yourself. I want you to take a piece of paper and write down a 12-month goal for your clinic. Something concrete, nothing abstract like 5%, 2%, no. For example, to reach €1 million in revenue in the next 12 months. Wow! That's a lot. Yes, let it excite you, let it scare you, both things while you think about it, okay? That ambitious goal. I told you that years ago I wrote down on a piece of paper that I wanted to earn, not bill, but profit. I wanted to take home, to my pocket, €1,340,000 in profit, and I swear my legs were trembling, but it's a number that appeared in my head. I don't know why it's so specific. I'll tell you how it ended, but I'll throw something at you. What you think comes true, so since you're going to think and dream, let it be something big. Do you have it? Put the figure in the chat. 3 million. Good there, Paloma. €1,600,000 Paula. €600,000 Víctor, more. Well, those of you who put less than a million, if we ever meet, I'll put more than a million for you, you know. 1.5 million per month. More, more. Is there any reason why you can't do a million? Can you think of anything? Is there any reason? Okay, 10 million in Argentina. Good. 1.5 two starting. Well, push it up, Fer. 1,500,000 monthly. Good, I imagine it's pesos. Good, one point two. Good. Okay, we have the figure. Now, below that figure, what you're going to write, you're going to write it in full. Yes, I commit to achieving it. Oh, there are people saying, "Oh, no, this is too much." I'll put the figure, okay, but I'll sign it, I'll put here if I commit. Come on, yes, I commit to achieving it. According to the number of boxes, right? Because if you want to make, tell me a big figure, four. Well, I'll see how many boxes I'll need to have to have the figure I want. I've gone past myself here. Okay, come on. So we have "Yes, I commit to achieving it." And now you know what you have to do. These are international symbols. In LatAm it's the same. Sign it, sign it, sign it with yourself. I have my million. Yes, I commit to achieving it, I sign it. Wow! Why do this? You've just moved from thinking to deciding, and believe me, the mere act of deciding and putting it in writing puts you ahead of 90% of clinics that are not here and never concretize their goals or objectives. If it was hard for you to set it, even better, it means it's big enough. And the important thing today is that you try and that you start to get out of your mental comfort zone, at least. An important nuance, okay? Let's also set a deadline. Do you know what I usually do with my students? I tell them to set it for 6 months, not that they will achieve that figure in 6 months, okay? But rather that they will have everything set up before 6 months so that achieving that goal is impossible not to achieve it. Okay? Understood? Not that in 6 months I will bill 1 million, but that in 6 months I will have implemented all the systems, all the changes so that billing that million or the figure you've set is inevitable, because if you give yourself 5 years, you'll keep putting it off. So it's "I commit, and in 6 months I'm going to sprint, and I'll have everything implemented," and from then on, all I have to do is reap the rewards. Yes, understood? Good. Okay, so it's not about doubling or tripling, but about doing everything necessary to move towards it. Look, a doctor who was here two months ago in this class, Dr. Conchi Vida from Jerez de la Frontera, a town in Cádiz, entered the program, set herself the goal of going from €70,000 to €90,000 per month. She wrote her commitment, and within a month of our program, she had surpassed it by far. She's making €144,000 in one month, not in a year, in one month, doubling the figure. The record of her best year, and you have it on screen. Step number two, we'll talk about marketing. You're going to love this part because I'm going to give you a gift, too. Come on, we have our billing goal. How do we generate that income? With patients, and to have patients, you need marketing working, listen to me carefully, all year round, every day. And I repeat, excuses like, "My city is small, marketing doesn't work for me," are not valid. I'll tell you something. If you're lacking initial visits right now, it's because your marketing is either not done well or is insufficient. Period. The good news is that this can be learned and controlled. Think right now, what do you currently do to attract new patients? Do you run social media campaigns, publish content, spend money on Google or Meta, do you have a referral system? Yes, no. Some of you tell me, "Yes, I have Instagram or I do Google Ads." Sometimes the problem I usually see is that it's done intermittently or, as I said before, it's delegated and there's no follow-up. I delegate it to the social media girl who posts generic photos, videos, stock photos. Nothing that makes a patient see it and say, "Wow, I want to go here." I'll give you a key: constant visibility plus an attractive offer. I'll get into that later, okay? But keep it in mind. You have to turn your clinic into a people-attracting machine. That's what Facebook and Instagram campaigns are for, and they can be segmented. 100% of the people here, all of you, all of you here, are here because you saw one of my ads for dentists or because you follow me on social media, okay? Then you have Google Ads, for those looking for a dentist in your area. You have referral strategies, my patients bringing me other patients by word of mouth. You can make agreements with companies. What I mean by all this is that you don't have to do just one thing; you have to have several channels feeding your schedule, and everything must be measured to know what works best for you. Think about this, okay? If few people come, I can bill little. It seems obvious, but sometimes we forget it when we're caught up in the day-to-day. So, the more people entering through the door, the more treatments I can propose, and the more billing. And for more people to come, you have to invest in marketing. For those of you who tell me that some things can't be done in your countries, that's why I'm telling you that there are many things that can be done that are not advertising, okay? But marketing requires investing money, yes, and without fear. Good marketing pays for itself because you usually invest one and it might bring you five. Look, I'll tell you a real example, okay? A case of our student, Dr. Erika Navarro from Atelier Dental, wrote to me a few months ago, "Hugo, for 6 months I've been achieving €20,000 a month in revenue coming solely and exclusively from advertising campaigns we've launched." And now I'm going to double that advertising investment. She has that video that is generating her €20,000 a month in implant cases. And here I want to say something so it's not misinterpreted. We are not a marketing agency. She did it with what we told her, with the methodology. Do you know why she's doing it? I mean, investing double in marketing, because she knows that if she invests double, she'll fill the schedule even more and probably achieve more than €50,000 a month solely through digital channels. That's thinking big and also thinking based on data. I understand that taking charge of marketing can sound challenging. I understand, but our program isn't just that. We train you so that each owner can master the marketing that works and you take responsibility for it, so you don't delegate it to an agency. If others are doing it in towns of 30,000 inhabitants billing more than €200,000 a month, you'll see it later, I'll tell you. So, step number two, don't blindly delegate your marketing to any agency. You should learn the basics and surround yourself with people who know. You have to set a budget, okay? Jot that down. I have to set the budget, I can't ask the marketing agency because the marketing agency will ask you what budget and you won't know how to answer. Has this happened to you? The marketing agency comes to you. What budget? Well, I don't know, you tell me. It's not done the other way around. You have to set the goal of patients per month yourself. So, for those of you who are going to do advertising or are doing it, from now on, what you have to do is clearly state what you want. Look, I'll tell you. I want 30 new initial visits per month for implants. I repeat. What you have to tell the agency is, I want 30 new initial visits per month for implants. Yes, jot this down too, and you need to know it. Know how much you earn for each implant patient. You have to figure out the number yourself. I'll give you an example, okay? I know that for each implant patient I earn €500. Yes, I'm not going to explain this, but I'll tell you so you have the number. Okay, your cost of acquisition

It can be €150. Just stick with the €150. Yes, to profit. Profit, not revenue, revenue, revenue, revenue. How much do I earn? Okay, how much do I earn? I earn €500 profit, net. Okay, then you divide that by four and you get a number. I said €150, but it's not €150, it's €125. So, €125. Okay, if you want 30 implant patients, what should your investment be? Well, you multiply 125 by the 30 you want. That should be your maximum budget. It doesn't mean you're going to spend it, but the maximum should be €4,500. [ __ ] is that it's a lot of money. Of course, it can be achieved for less. It can be achieved for less. Now I'm going to tell you how, but you have to start thinking that you can't ask the agency to bring you 30 implant patients by putting in €200 because it will never, ever happen. So, it's not that the agency is bad, it's that it's impossible. Okay, obviously, I don't tell our students to put in €4,500; I teach them to start little by little so they master the numbers and then, like a diver, they jump from 30 meters. Another tip, okay?, is not to turn off the campaigns. You always have to be visible all the time because Meta has an algorithm that is currently called Andromeda. If you keep it on all the time, it learns a lot. Now I'm going to show you how to do it, okay? But if right now you don't know how much you want to invest in marketing per month or how many patients you get for what you're investing through that channel, then you have an urgent task: more patients, more income. This seems easy, but many of you are not putting enough focus there. So, from there, put it in. Look at what happens. When you launch a campaign targeting veneer patients and another campaign for implants. This is a real case, okay? 322 people were contacted, this number down here. Okay? Now, many of those people, well, they couldn't answer the phone, they couldn't be contacted, or many of them perhaps didn't even book an appointment. So, out of the 322, 94 do manage to book an appointment. That's approximately 30% of 322 contacts, okay? Many don't proceed, well, due to distance, lack of interest, not answering, whatever. Of those 94 appointments, look what happens. No veneers are sold, but 24 implant cases have been closed. Look at this you see here, this number here, this is what they invested in that campaign. €1000 on the veneer campaign, which achieved zero, and €8000 on the implant campaign. Total, €9148. But look, revenue generated, €120,617. That's a ROAS of 13. That means that for every euro they invested, they got 13 back. 24 implant cases with an average ticket of €5,000, and that ROAS of 13 is no coincidence. It's the third case this quarter that represents a multiple of 10, and the clinic is in a very small town. Uh, this is what is achieved within our program. I love the training, the support, the analysis of numbers so that you can do it. I'll give you a brief preview. It's 12 months where you manage to invoice more and delegate along with me, with my team, and 413 clinics that are already applying all of this. I'll tell you more about it later, but it's cheaper than you imagine, especially if you manage to generate €120,000 a month. Okay. Who here wants to invoice €120,000 a month? And I'll tell you how it's done. Put it in the chat. I'll tell you the whole strategy. I'm going to explain for free what needs to be done. And you'll see that to achieve these numbers, ROAS is return on investment. Okay? That's what it means. You'll see that to achieve these numbers, it requires investment in advertising, consistency in systems, it's not just putting up an ad, it's a complete system. That's what we teach. I'm going to give you something that I normally only share with students, and that's the exact structure of an implant campaign. I'm going to go into detail now, okay? I see there are a lot of you. Who want to do €120,000. Whoever tells me they already invoice €120,000 can do three times more because I'm going to tell you how, okay? Because I'm just talking now about promoting a single treatment, okay? We're going to talk about an implant marketing campaign, and this can be replicated in aesthetics, it can be replicated exactly the same in invisible orthodontics, and more things that I'll tell you later, okay? But we're just going to talk about implants. This, as I say, is not a campaign, it's a system. We have a treatment, implants, a single objective, to attract implant patients, a single service, without mixing, okay? We don't talk about anything other than implants. From there, we're going to work with what are called angles. Okay, angle one, angle two, angle three. Each angle is a different way of telling the same truth to the patient. So, angle one, a problem, a different motivation; angle two, a specific objection, it's too expensive, or it hurts, or whatever. That's why you see angle 1, 2, and 3. Within each angle, okay? Within each angle go several pieces of content. So, in angle one, I'm going to have three different videos, not one video, three. In addition, I'm going to add two visual creatives, like photographs, and at least one carousel. That would be angle one, okay? The carousel is a sequence of photos with text telling exactly the same thing. If you go to my Instagram profile when the class ends, you'll see that we have five photographs pinned there, well, from this class. We've had that in paid ads. All of this I've just mentioned leads to more information, okay? Those of you who have seen my ads, I tell you, click here or subscribe or whatever, or contact. For students, my recommendation is to always go to a contact landing page, okay? To a specific landing page, not your website. Each problem you see there, each angle has its own different individual landing page. Those of you here may have seen my ads. Women have seen different ads than men. People over 55 have seen a different ad than those under 55, because perhaps I was talking about retiring. Paloma asks me, doesn't it end up being very annoying? My goodness, Paloma, I'm telling you. I try to be very annoying and I don't succeed, and I have a lot of success. It's impossible for you to be very annoying because you have to invest a lot, a lot of money. In Spain, I think those of you in Spain, because in other countries I don't know because I don't see the ads, but in Spain I think there are two or three people who are very annoying and who invest more than half a million euros a month, and they are very annoying, and all of us here in Spain know them. If you don't have half a million, you won't be very annoying, okay? Because it's very difficult, there's a lot of competition on the internet, okay? So, we have the implant angle, uh, angle one, angle 2, angle 3, and in angle one I have three different videos, two photographs, the carousel, and everything goes to a landing page. Why like this? Why do we do it like this? Because at first, we don't know in advance what's going to work. We don't know what message will connect. Now I'll tell you something, what we do know is that if you only have one ad or one photograph, you're not testing anything. It might work or it might not. We currently have over 90 different videos circulating online. 90. If I had one, I wouldn't have any idea what works and what doesn't. When you have this structure, it allows you to detect which angle converts more patients, because some angles will bring you many patients, but perhaps you won't be able to sell to those patients. Another angle will bring you fewer patients, but they will undergo larger treatments. This entire structure will allow you to scale only what works. And now it's important to quickly turn off what doesn't work for you. That's why I tell my students, you should write this down, those of you who work with marketing agencies, I tell my students: meet with the agency every 7 days, not once a month to get a summary by email or WhatsApp, where they give you pats on the back. Yes, look, everything went very well. Next month will be better, and you're left thinking, patients aren't coming in here, and I have to pay you again. No, you meet every week. With this structure, you can make decisions much faster. This is what makes the clinic have a ROAS of 13, where €1 is put in and €13 comes out. And if you do it right, in less than 30 days you have real data on what works and what doesn't. Today I'm giving it to you for free because I want you to see that it works, and when you see that it works, you'll want the rest. But here's the key. The campaign doesn't fail because marketing doesn't work, it fails because you don't have a structure, because you don't have a methodology, because you don't test a sufficient volume for the algorithm to learn. When you give all of this to the algorithm, it will give it back to you and tell you, "These are the people who connect with what you're saying." Systems work. A clinic that doesn't have systems might generate between 10 and 15 initial visits per month. Some fail, some you sell to. Yes, with some patients you do a €2,000 treatment. Fantastic. And we invested €500, good. But that's 10 or 15. But a clinic with systems can generate between 30 and 50 initial visits per month predictably every month. That's a difference of €15,000 to €40,000 more per month, simply by having it done well. Multiply that by 12. Yes. €256,000 per month in a town of 30,000 inhabitants. I want you to process this calmly. We have a clinic, it has the testimonial on our Instagram, in a town of 30,000 inhabitants in Spain, 30,000, 30,000, I repeat, not 300,000, 30,000 inhabitants that invoices €256,000 a month thanks to the advertising we've taught them to do. That's €3 million a year in a town where everyone knows each other. When I say my city is small, it's not an excuse, it's not cheap motivation, it's a real fact. If it can be done in a place of 30,000 inhabitants, it can be done anywhere. Period. I'm telling you this so that the next time your brain tells you, "There's no market here," remember this number. Yes. Okay. Uh, at what cost in that town? Well, look, she does, let me see, sorry, she has invested €4,000 in advertising. She has a ROAS of 64. For every euro she invests, she gets 64 back. In fact, that's what she says in the testimonial. €64 per euro. The landing pages are different depending on the angle. Okay. How many chairs? She has quite a few chairs. She has six, seven chairs. There are nine videos. Yes. They don't charge for initial visits. Okay, in my town there are 2,000 inhabitants. Let's see, if there are more in your region, then you start scaling it. It's not about more or fewer chairs, guys. It's about growth. Obviously, with two chairs, you're not going to invest €4,000 in advertising, but you start investing, you generate more patients, you earn more money, and you expand the clinic. Yes. How many clinics are there in the town? Well, there are a lot. Many. There are many clinics in Spain everywhere. Come on, I'll continue with the next step. Conversion and sales system. It's no use bringing in 50 new patients a month if they only accept the small or cheap options, or if they leave without starting treatment. So, in this next step, I'm going to talk about optimizing the conversion of initial visits to invoiced treatments, okay? From a person who enters my clinic to money in the bank. Yes, this is about sales in dentistry, and I know that sometimes the word sales makes dentists uncomfortable, especially those of you who are more clinical, but I'm not talking about selling for the sake of selling, okay? I'm talking about getting the patient to undergo the treatment they really need in your clinic, which is beneficial for them and for you. How is this achieved? Well, it's achieved with an initial visit protocol, and you have to be excellent, and you have to have communication skills. Look, at Ascensium, I insist a lot with my students that every step of the initial visit is protocolized, from how you greet at reception, empathy during the anamnesis, how the doctor visually explains the diagnosis to the patient, but also things like the treatment plan, how it's presented, how financing is offered, payment methods. Nothing, absolutely nothing of these steps should be improvised. I'll ask you a question. Do you have scripts or a structure for an initial visit here? Put it in the chat. Do you have supporting material? Hey, I have photos, I have brochures, I have success stories. My students have before and afters on their iPads, but a lot. So when the patient is in the chair, you can say, "Look, Hugo, you're like a patient of mine named Carlos. I'm going to show you the before and I'm going to show you the after because look, you have the jaw and you have the crossbite. Look how Carlos did, and I'll show you. This is how he came, just like you, and look, look how he is now." For example, do you have it, right? Moderately, okay? Do your receptionists or sales assistants or the person who delivers the quote follow up on unaccepted quotes? Yes or no? No, yes, if the answer is no or not much, then you're leaving a lot of money on the table. Look, when a patient leaves the initial visit with a quote in hand and tells you, "I'll think about it," what does your clinic do afterward? What do you do? If the answer is "wait for them to call me." Oh my God, I'm getting nervous. Okay, there's follow-up. Okay, good. The correct thing is to have a follow-up system every two or three days, where someone from your team, not you, contacts the patient, okay? It's done with empathy, without overwhelming anyone, but reopening the conversation. Look, I've seen clinics that simply by implementing a quote follow-up protocol, just with that, manage to increase revenue by 10% to 20% in less than 3 months, simply by following up on everything that comes in without needing to do the advertising I mentioned in the previous step. Why? Because there were dozens of patients who only needed a little push or clarification of a doubt to say yes. I often say that nobody likes going to the dentist. Your patients don't like going to the dentist. And obviously, as a patient, I'm going to try not to have the treatment done. So if you don't push me a little, my brain will lean towards "wait, don't do it." We have a follow-up guide that we only share with program students because it makes a huge difference, because following that script recovers thousands and thousands of euros in treatments. What I recommend is that you call your old patients by phone, all the database you have, because you have a 60% chance of getting them to have the pending treatment done. But of course, how do you call? Hello, Hugo. I'm calling from the clinic. It was for a check-up. And what will Hugo say? Uh, look, I'm with the kids now, I can't. I'll call you. Is there anyone here who has follow-up scripts for old patients, but that work? Put it in the chat. Yes, they work for you. Good. If not, then you have to create them, not just have the receptionist say, "No one is picking up the phone." How many have you called? 10. Of course, with 10 it doesn't work. You have to get the lists and call one by one, 200, 300 people a week. A week. But if you call 10, anything can happen. Messages are not to be called, otherwise they will never come. What do you do when they send you a message? Do you reply? No, you have to call. So, step three, you have to implement ethical sales systems, initial visit protocol. If you don't have one, you have to create one or get one. We have one. Train your team in communication and patient care. Systematic follow-up of every quote, of every plan that isn't closed immediately. I repeat, every patient who comes in should leave with the next appointment booked or with a call scheduled so they don't get lost. "I'll call you." Well, if you haven't called me in a week, I'll call you. Is that okay, María? What day next week would be good for me to call you? If you haven't called me before, Tuesday, Wednesday, what time should I schedule it for? And if you don't call me, I'll call you. Okay, I'm exaggerating today, okay? But so you remember it, make it nice. Then the marketing slide remained. Let's see. Yes, allow me a second. Share window. It's here. This one that I had removed the presentation. Okay, now you see it, right? Yes, yes. Okay. Um, I was saying, "Every patient who comes in should leave with the next appointment booked or with a call scheduled so they don't get lost." And in addition, you should monitor the rates. What percentage of initial visits accept the treatment? Okay? First, what percentage of people accept my quote? It should be 80%. I repeat, nobody likes going to the dentist. Nobody goes to the dentist if nothing is wrong. Well, Hugo, some, yes, some people do. Yes, but the normal thing, okay? The normal thing for a normal person is to go to the dentist if something is wrong. The normal thing for a normal person is that when you go to the dentist, you get the treatment done. Hugo, in my clinic, I'll give you a figure. Look, the average acceptance rate for initial visits in clinics that work with us is 78%. Aim for 80% acceptance and strive for that 80%. Víctor, a doctor I'll tell you about later, was at 45% when he joined our program, and with the protocol we gave him, he went up to 78% in two months. Víctor, no, Carlos. The difference between 45% and 78% with 50 initial visits a month is 16 more patients who stay. And look, if I also manage to improve the average ticket, and it's around €1,500, then that's €24,000 more per month that you're leaving on the table every month. Hugo, it's that in my town people don't have money. You make me cry. I hear that every week, well, almost daily, and I understand it because it seems real when you look at the street. But I'll give you another figure. We have a clinic in southern Chile. It's an area, uh, I don't remember the name anymore, they classify it as a special economic zone or something like that, where the average salary is $200 a month. Do you know what the clinic's average ticket per patient is? $980 on average for treatments. How? Well, because they have a quote presentation system, they have payment facilities, and they make the patient see the value instead of the price. It's a system, not luck. But I can give you examples from half the planet. So, if it hasn't worked for you until now, it's because you lack the system, not intelligence, not desire. System. That's what we provide. There's no other way. Okay, look, these are the vital indicators, okay? Conversion indicators. For example, I said before, 60% of initial visits stay with me, okay? You have to have it squared, okay? What percentage stays with me? 60%. What is your average ticket per patient? €800. Come on, now, as a clinic owner, you take the initiative and say, "Okay, I'm going to work on improving conversion. I'm going to try to make it 80% instead of 60%." Those who are at 80%, well, I'm going to work on making it 80% with a ticket of €1000, for example, instead of €800. I'm going to work on raising that average ticket. If 80% of 10 people stay with you, and you want to invoice more, then you'll have to bring in more patients, and then you focus on marketing, not conversion. Okay? Without protocols. What I find, most of my students when they join my program, they usually tell me, yes, 80%, 90%, but when we look at the data and look back a year or three years, the rate is 45%, 50%. And the average ticket is around €600. With protocols, the rate increases, as I said, to 75% or 85%, and the ticket increases to around €1500 with the same 30 initial visits. 30 initial visits. If I manage to increase the acceptance rate and the average ticket, the clinic invoices €8,000, and the second one can invoice €34,000. That's four times more money with the same volume of initial visits. For those of you who tell me, "Hey, I can't do advertising, or I have no idea, or I don't even want to do it," then you'll have to improve the conversion system. Okay? We're talking about earning more, okay? Dr. Carlos, whom I mentioned earlier, Carlos Presegué from Catalonia, by applying the conversion, sales, and follow-up system, breaks records and increases his revenue by 30% in one month. Dr. Carles went from a 45% to a 78% acceptance rate in one month, no? In two months. That's €24,000 more per month that he was leaving on the table. Now multiply that by 12. €24,000 by 12. That's what Carles will do, without a single additional initial visit, simply by getting his patients to stay longer and undergo higher ticket treatments. Is that understood? Okay, Odri asks me, "How do I delegate these different processes and systems to my team? How many people should be in the clinic for two chairs?" For two chairs, you should have two assistants, one of them acting as a salesperson, and a receptionist, and talk to them a lot. Daily meetings. We continue. Let's go to step four, leadership and aligned team. Human factor, the team, just as I was saying. Okay, look, pay attention because more patients won't solve a clinic that is disorganized. So, here the step is to become the leader of the clinic and build a team that I call high-performance. Why? So that, as I was telling Audri, it works without you being there. So, what does it mean to be a leader? Not just a boss, okay? It means you will clearly share your vision, and those objectives you've put on paper, you have to share them with your team. Everyone should know where we're going. To be the reference clinic for implants in my city, to invoice a million a year. Hey, I want to open a second practice, a third practice, a fourth practice, whatever your goal, your objective, your vision is. Okay, your team needs to know it because otherwise they won't be able to help you. Okay? The next thing you have to do is define the "how" of things. You have to have protocols for everything. I've talked about, okay?, the protocol for how to answer the phone, how to prepare a treatment room, a chair, a practice, whatever you call it, how we handle a complaint, and this way you avoid repeating the same thing 100 times because it's already agreed upon, you've already written it down, and now you have to train and teach them. I'll talk more about this later, okay? Another thing you have to do is lead by example and motivate. I say that the team that works for you is like small children. If they see that you are committed to change, reviewing numbers, you also follow up on leads, you are involved with marketing, you talk to them, you invest in training for them, they will get on board with wanting to change things and wanting to do things better, but conversely, if they see you with doubts, they will continue in the comfortable routine they've always had, because people don't like to change. Look, leadership also refers to making difficult decisions and making them on time. If you have someone on the team who doesn't fit or doesn't perform, you as a leader have to detect it and act. And there are different things you can do. First, talk to that person. If they still don't perform, reassign them. You can train the person, and hey, if they still don't perform or if you see there's no going back, a leader makes the decision to let that person go. Goodbye and thanks for participating. I know it's hard, but it's worse to drag rotten apples in a team because they will contaminate the atmosphere and slow down your progress. I made a decision a few years ago and fired 16 people. That's 80% of my team. 80%. Why? Because I couldn't get them aligned with the company's objective. It cost me a fortune, but it was a difficult decision I had to make. Perhaps some of you here right now have in mind that person in your clinic who you say, "Hmm, there's no way to fix it or her." Imagine keeping someone like that. Look, the way I make those kinds of decisions is: will this person help me grow, help me reach the ambitious goal I've set, or are they dragging me down, pulling me down, preventing me from reaching that height? Well, as an entrepreneur, because we are no longer dentists, we are dental clinic CEOs, an entrepreneur evaluates this coldly. In our community of 413 clinics, personnel issues are the most frequent, they talk about it the most, and the nice thing is that they support each other. Hey, how did you handle a conflictive receptionist who took too much sick leave when you reprimanded her? Earlier you asked me, hey, how do I find a proactive receptionist? They advise each other, leadership challenges are the most complicated. I also rely on the team, on the group. Yes, I'm going to give you leadership tools, okay? Earlier I mentioned a super important one: periodic meetings with the team. That's where you communicate objectives, review progress. When you have a motivated team, you know what will happen? You'll hear suggestions. I recommend you have a monthly meeting to review numbers. Yes, you have to share numbers with the team. It will make them feel part of something important, and a brief weekly meeting to coordinate the next week's schedule and solve problems. Until you can cover everything in a weekly meeting, you'll have to have 15-minute meetings every day. We've given you through the WhatsApp group a checklist for how to conduct a daily meeting. Yes. Okay. Hiring and onboarding system. What is this? When you need to expand your team and hire someone, you need to have a standardized process. What do I encounter? That you hire the cousin of a friend of someone, just like that. You need to define a profile. What kind of person do I need? I need to prepare the interview with key questions. I tell my students not to hire anyone. That in Spain you have to hire them, but well, they are on probation. But they should do a practical test. The first week is a trial, otherwise I don't hire you, or I fire you after a week, it's okay. It's important that when a new employee joins your company, they receive a welcome manual and initial training, but that it's scheduled. It starts on Monday, and on Monday I sit with them all day. Why? Because this will greatly reduce the risk of hiring someone who fails. Look, María tells me, "I prefer to be alone than to have conflicts." If you want to go far, you need to go with a team because you alone have a ceiling. So, it's impossible to have an ambitious goal and achieve it alone. It hasn't happened to anyone. Continuous training. A team that learns together grows together. So, ask your staff to train in patient care, techniques, whatever, and facilitate it for them. Because when they see that there is professional growth within your clinic, they will perform twice as well. The best clinics have training programs for their staff. The best companies do. You have to go from being a firefighter dentist to a captain of a ship. You can't lead a strong team if you tolerate weak behavior. Without a leadership system, what happens? Well, the team has an average turnover of two people a year, and the cost is between €5,000 and €10,000 per replacement. I'm talking about the time it takes to find another person, train them, and for them to start performing. These are industry averages. When you have a system, you retain 90% of staff for an average of 5 years. And if you have the hiring, onboarding, and training system right from the start, you have people performing within two weeks. That's why it's so important to have this. Okay, look, our friends Blas and Paloma from Almería have made us a very funny video, it's on Instagram, and they thank us for being able to go to Iceland. They are in Iceland, and in that video. How did they do it? They reorganized the team with our operational manuals, and 6 months later they were in Iceland while the clinic was invoicing without them being present. They went to Iceland for a month, and the clinic invoiced the same. Zero emergency calls. That's what they say in the video. Look, that's not luck, that's system. Hugo, but I don't want to go to Iceland. Me neither, but maybe you do want to have afternoons off to be at home with your children. Maybe that, or go to lunch with your wife or husband one day a week, at least. Read the newspaper calmly, feed the ducks in the pond, I don't know, whatever. Listen to me carefully. Okay, the freedom that Blas and Paloma enjoy, and the freedom of a business owner, doesn't happen by chance. It's designed, it doesn't just appear one day. Okay, for those of you who have made it this far, okay? Just remember that at the end of the class, we'll share the complete high-performance guide, which has to do with what we've just discussed. I think it's also in the, not in the private area, but in the area where you have the daily meeting checklist, okay? Which we've also just explained. Uh, I won't stop, it was just to remind you, or I'll stop for a second to drink water. Okay. Step five, indicator control and adjustments. This is about making data-driven decisions. This is key, okay? I think you've heard it a thousand times. Measure, measure, and measure. And I said it before, a dentist entrepreneur should know their numbers like the alphabet. So, what indicators do you need to know? I've already mentioned some, okay? How many new patients do I have per month? What is my conversion rate to accepted treatment quotes? Hey, what is my total monthly revenue? Some people don't know that. And for those of you who do know, okay? Monthly revenue, and you should also have it for each of the services. How much do I invoice for implants, how much do I invoice for orthodontics? You'll cry when you see how much you invoice for conservative dentistry, the volume of conservative dentistry versus the volume of implantology, and what you invoice for implantology. And you'll say, "I spend all day doing fillings when what makes me money are implants." Yes, but it's more serious than you think. So you can look at it. Okay? More things you should know. The main expenses. What is my personnel expense? For the lab, for materials. It's important to know the profit margin. Super important. Income minus expenses. Profit. What is my profit? I'll let you write. Productivity per doctor, productivity per hygienist. It's true that we started talking about marketing, but profitability isn't fixed just by getting more patients; it's fixed by managing conversion, the schedule, the team, and costs better. Because sometimes having more patients only makes you lose more money. It might sound like a lot, but it's not. If you set up a simple dashboard, a spreadsheet where each week you'll record new patients, weekly revenue, and four more metrics you see on the screen. At the end of the month, you'll see trends. If something drops, for example, hey, in August initial visits have fallen, but if you see it every week, you'll detect it quickly and take action and say, "Well, since initial visits are falling, and they always fall in August, what I'm going to do is a campaign in September for back-to-school marketing. For those in Latam, in September it's back to school in Spain. It's after the holidays, and it's the time when most orthodontics are sold." I've known, I don't even know what number to say anymore, tens and tens of clinics where the owner doesn't even know how much they invoiced last month, and they don't know until the advisor shows them the quarterly report. Does that happen to any of you? Yes. Imagine managing like that. I would lose it. It's like driving with your eyes closed from a business perspective, I mean. In contrast, clinics that are in our program know exactly how much they've done. This month I have x revenue up to today, and we're also 5%, 6%, 7%, 10% above last month. Look at the testimonials I've been showing you. They talk about revenue, number of initial visits, and percentage compared to the previous year and the previous month because they have them, they have those dashboards. I review sales daily. Every morning I get an automatic email report because now most programs you work with are cloud-based, and you can generate this. This allows you to react quickly, and if something is wrong, you correct it, and if it's good, you enhance it. I want you to understand that it's not about putting numbers on a sheet, okay? That would be a mistake. It's about putting them on the sheet, but to stay focused, obsessed. Why do we want to be there? To achieve the ambitious goal we set at the beginning of the class, right? That's why I do it, that's why I'm successful. So I recommend you apply the same in your clinic, keep a daily, weekly record of your key numbers. Now, you can delegate this to someone to prepare the report, but you, as the owner, have to review it every day, every week. Another point about these numbers, okay? We can plan with this data. If we've set an ambitious goal of invoicing 1 million, we can break it down. Hey, by the end of the second quarter, I should have this amount, divided by four or a little less due to seasonality, I don't care, but then we review it. Am I on track or not? And if not, we adjust the strategy that same month, but we don't wait until the end of the year to regret it. You have no idea how many clinics I audit, and I tell them, "Hey, why has revenue dropped 4% or 5% compared to last year?" And they say, "I just realized it when I was preparing the information to send you." Wow, take note. Ultra-famous quote. What isn't measured can't be improved. The clinic in southern Chile, which I mentioned earlier, in an area where the average salary is $200, has an average ticket of those $980 per patient. That's not magic, it's because they measure absolutely everything, everything. They are machines and they adjust every week. She, who is super intelligent, bases everything on numbers, okay? Oh, the photo of Dr. Mireya isn't showing here. Ah, Dr. Mireya. Okay, the photo of Dr. Mireya isn't showing. Well, Dr. Mireya from Barcelona. You have her on our, put me on, Jorge, and I'll talk about her. Dr. Mirella from Barcelona lives 45 minutes from her clinic. Thanks to what you've just seen, she defines herself as an entrepreneur in the testimonial she left us on Instagram, and she only goes to the clinic two days a week. The rest of the time she manages the clinic from home. She reviews the KPIs I just gave you for 5 minutes every morning while she has her coffee, and from her mobile phone. A year ago, she was reviewing invoices until 11 pm, on weekends. Her complete testimonial is on our Instagram channel, okay? Okay. Next point, the orchestra man test. Put in the chat who here has this organizational chart in their dental clinic. Management, me. Medical management, me too. The one who does the purchasing, me. The one who does the supervision, me. Hiring, me. The dentist, me too. I do everything. [ __ ] you do everything, man. Who has it? Put it in the chat. Me, me, me, me, almost. Me, me, and me. Okay. And now I ask you, who here wants to know what they have to do to be able to delegate? Put it in the chat. Me, me, me. Very good. I see a lot of people in the chat. Let's see if the slide passes. Yes, it's passing. Yes. Okay, come on. So, we're going to talk about delegating and systematizing. This is the culminating step, making your clinic work without everything passing through you. And look, one of the reflections I make here, okay?, is that for your clinic to work without depending on you, it must be the result of all the steps we've seen previously. But I want you to understand that this has to be planned explicitly, meaning it doesn't just happen by having all the previous steps; it won't make the clinic work without you. It will help a lot, okay?, to reach this point later, because when you invoice more but don't have a structure, all you do is multiply the chaos, okay? So, to be able to delegate and have it work without you, ask yourself the following question, you can write it down, okay? What needs to happen for me to be able to go on vacation for three weeks and the clinic continues to generate income and attend to patients just as well as if I were there? Yes? What needs to happen for me to go

Three weeks or a month, and for all of this to keep working exactly the same as if I were there? A miracle, Juanjo. You hit the lottery. Come on, I'll keep you updated. It's possible. Okay, but look, the answer surely involves having the right people, which I've put someone out there with defined tasks and super clear responsibilities, okay? That would be the first thing. You need to have systems and documentation so that each person knows how to act in the face of the common, what happens every day, and the unexpected. Hey, how do you manage, for example, if there are leaks in the upstairs apartment? How do you manage if an armchair breaks while you're on vacation, say, in Iceland, for example, okay? To copy Blas and Paloma. But it also has to come, hey, how do you do a daily cash reconciliation? Yes, you know how to do it, your receptionist does it every day, but we're going to have a manual on this so that when the receptionist isn't there and the assistant is, and the assistant has to do it, they only have to read the instructions. Yes? Good, you'll need to be able to be in Iceland with remote monitoring tools because normally you'll want to see the numbers when you're away. Well, as I said before, today with the cloud, you can check your schedule, you can check your billing from your mobile, okay? Once you have all of this, and one of the things that my students find most difficult, and I tell them this many times, is that you have to trust the process. You give the information, you supervise, but there has to come a point where you have to let it work without you constantly watching. You have to trust. Yes, people like to have responsibility, and look, I'm not saying you should never come back to the clinic tomorrow, ever, but hey, what if I have a clinic where I can dedicate myself only to what I truly like? Complicated surgeries, the business side, like Mirey does now, or orthodontics, but not everything, and not spending all day putting out fires, and leaving the rest in the hands of other people. But I want this to be clear to you, okay? Delegating is not just handing off tasks and letting them do them, it's not building a system that works without you. But for that, you have to define it perfectly. Do you want this? Look, because it's not just about billing more, what I want to talk about today is being able to delegate. This is a WhatsApp message I received from Dr. Marina from Alicante. She went for a month, the entire last November, to Aruba in the Caribbean, and she sent me this photo with her laptop on a beach there in the Caribbean. It says what Astensum gave me a whole month of vacation, and she has a small clinic, with four or five people. How did she do it? Excuse me, Hugo, the slide isn't advancing. Ah, the slide isn't advancing. Sorry, it's not the one with me, so you have it in mind. Okay, give me a second, the slide wasn't advancing. Okay, now, right? Now you see it. Yes. Okay, okay. This is what we talked about regarding the steps, and this is what you were missing from the slide of my friend Marina on the beach in the Caribbean. Now you can see it. Yes. No, my goodness. When I saw this, I was quite amazed because the first thing she sends me is the photo of the transatlantic ship on the beach. Come on, I'll tell you what she did. What did Marina do? Look, what she did was first hire people better than her to whom she could delegate. She has a receptionist with great people skills. She's a super organized person who manages the schedule and attends to patients even better than you do. She has hired a dentist who follows clinical protocols to the letter and treats patients with excellence. Marina, with this, is super meticulous. I'll tell you something I've also learned, okay? And that is that good people bring money and peace of mind, and conversely, mediocre people drive it away. This sounds familiar to you, right? So, if you have mediocre people on the team, difficult decision, time to fire. But difficult decisions bring you an easy life. Easy decisions bring you a difficult life. The owner who avoids difficult conversations with the team, the owner who avoids making decisions loses authority, loses culture, and loses profitability. Marina had to make difficult decisions and fire people to be able to go to the Caribbean for a month. More things she has done. She has established checklists and protocols for everything, step-by-step for sterilizing material. She has a script, a guide for reminding appointments by phone. The clearer things are here, the more consistently they are done this way. The less dependence there is on asking her, and the more consistent the operation is. Technology uses management software that automates reminders, automates the report generation I mentioned earlier. I also talked about trusting, but verifying. Delegating is not completely disengaging. Look, I never talk about abdicating your responsibility as an owner. So, at first, you delegate and do close follow-up. You review the results that person or process is yielding. But when you see that it's consistent and that they don't fail, then you let go a little more. Do you know when you feel that you have delegated successfully? It's when something very good happens in your clinic one day without you knowing about it beforehand. Today there was a problem while you were away, you were on vacation, and you find out later because the team knew how to handle it, or you're reviewing numbers and you say, "Wow, if we billed more this month and I didn't even realize it." That feeling is blessed glory. Create a business, not self-employment, but a business requires documents, you have to hire people, you have to delegate to good people, and you have to supervise. The goal is for your clinic to be a well-oiled machine that can operate without you at an operational level, at the day-to-day level. Okay? And what do you have to dedicate yourself to now? To leading at a strategic level or simply enjoying having more free time. Marina managed her clinic for a whole month from Aruba, and there's even a time difference. They billed more, the team was functioning. That's what you achieve when you delegate with a system. These have been the six steps, which said like this in a short time, I know it seems like a lot, and it is. That's why you won't do it alone. Look, right now we're going to do a quick exercise to detect where you should start, and then I'll explain how to get my help and my team's help to implement all of this. But first, let's evaluate your systems with the CEO diagnosis. So, grab pen and paper again because you're going to score from 1 to 10 how much you have resolved or controlled each aspect we've been mentioning. Okay? So, I'll read it, I'll read it, okay? And you'll score from 1 to 10. One, we've talked about mindset and goals. Do you have clear goals and do you think of your clinic as a business? One. Do you want to see the previous slide? Sorry, the one about step six. This is delegation and this is goal setting. Come on, I'll leave it for 15 seconds and I'll drink some water. What do you do when the team hides critical events and you find out by chance three months later, Pascual? Uh, well, if it's very critical. Hmm. Let's see, I said before that I've fired 16 people, so I'll make the decision of who to fire. Some heads will roll, for sure. Knowing me, someone's leaving, for sure. Okay, seen. Yes. Come on, let's go with the CEO audit, CEO diagnosis. I said, "Yes, we put everything on paper and then the total in the chat." Mindset and goals from 1 to 10. One, I have no goals, I don't think like a business, so it would be a one, and on the contrary, I have it very clear, I have a plan, so a 10. Active marketing. Do you have a constant flow of new patients from actions coming from different marketing channels, and do you have this controlled by you? Zero, I do no marketing. 10, I have a system and I also have predictability. Thanks to marketing, I know how much I'm going to bill by the end of the year. I might do better, I might do a little worse, but I have predictability because I've been doing it for many years. My students are the same. Conversion and sales. Do you have a protocol for first visits and follow-up, and a good acceptance rate for quotes? I have none of that. So a one, and 10, I have a high conversion rate, I have my average ticket measured, I have an established process. Leadership and team. Is your team aligned, trained, motivated, do they have clear roles? It's chaos. So that's a one or a 10. My team is autonomous and effective. I can go to Aruba or Iceland for a whole month and nothing happens here. Indicator control. Do you regularly measure key numbers and adjust them based on that data? I'm flying blind. So a one. I look at everything. A 10. Six. The clinic works with a system and you can leave without it stopping. It depends completely on me. A one, it works on its own. I have manuals, I have reporting tools, a 10. Okay, so now, what are you going to do? You're going to add up all the scores for the six points we're evaluating. You should get a maximum number of 60. If you all had 10, share it in the chat. I see a 15, 39 Xavier, 23 Paula, 19 Alexis, 33 Juanjo, 19 Pablo, Pascual gave me 29, okay, 15, 30 Ana, okay, the normal thing, being critical, is that it comes out low if you're looking to improve. A good result, okay, would be between 45 or 50 out of 60, okay? Alejandro 25, Sergio. Okay, the important thing is the following, okay? Where you've given yourself the lowest score, that's where you need to focus your efforts first. If you've put marketing, you've given it a two and the rest you've given a slightly higher score, then you know that without patients, there's nothing. So your number one priority should be to implement marketing actions. It turns out it was leadership, where I gave myself a three and in everything else I gave myself a four, a five, so until you strengthen the team, everything else will falter. Okay? I'm going to give you another exercise, okay? You should calculate how much that weakness is costing you in money, and this has to hurt a little. For example, if I don't have a system for patient follow-up, for quotes, how much could this be costing me per month? €15,000 in lost treatments, €10,000, €5,000, €50,000. Not doing marketing and opening a third cabinet is limiting the number of patients I can see. Well, maybe that's €50,000 less in revenue per year. I had a receptionist in my second clinic who was a disaster, okay? She made me lose patients. The severance pay was €10,000, but probably when we fired her, we started billing more than double. That's the exercise you have to do. Put numbers, even if they are approximate. Okay, you have it. €250,000 per year, €40,000, €300,000. Okay, I'll repeat the question. How much is it costing you per year not to have these systems implemented? I'll give you a real example, okay? One of our students did the calculation, and it came out that for 5 years he had been leaving €180,000 per year on the table by not following up on quotes. €180,000 per year for 5 years is almost €1 million for not implementing a system. I'm not telling you all of them, I'm telling you one. One. When you do this with numbers, it hurts, but you know what hurts more? Not doing it. I'm going to show you the real formula of how you should do it. The invisible cost formula that isn't being accounted for, right? Let me fix it again. I don't know why this is disconnecting, the slide. Okay, now you see it, right? Look, the invisible cost formula is the goal you set for yourself, subtract what you are billing, and multiply by the number of years you have been without reaching your goal. How many years have I been without achieving it? If you've set a million and you bill 500,000, then you multiply 500,000 by the number of years you've been without achieving it. That's what it costs you not to have systems. Put it in the chat. The real figure, what figure did you get doing it this way? My goal minus what I bill, 20 million. Well, I think it's the first time I've seen a larger figure than mine, Paloma, than what I get. When I did this, I got 5 million. 5 million euros was what I was leaving on the table by not having all the systems implemented. 1,250,000 Marga 4,500,000 many years 5,000,000. Okay, when you truly understand that number that came out, you'll be able to make better decisions. I repeat, when I did this exercise, it came out that not professionalizing my company earlier had cost me over 5 million euros. 5 million euros that I could have had already. I almost fell off my chair. I said, "I can't believe it." But you know what I said? Enough is enough. This has to change now. And that's why I fired 16 people. Look, I'm not saying you have to fire the whole team, but in my particular case, that was what was dragging me down. I know that number hurts, especially when you see 20 million. It has to hurt because that pain is the engine of change. I want to motivate you with reality. Every month that passes without you taking action costs you money, but real money, and a lot of it. Understanding this is what will make you make better decisions from today. For example, firing that incompetent receptionist, as happened to me, might cost you €10,000 in severance pay. It might sound like a lot of money, but if keeping her is preventing you from growing, from reaching your goal, then not firing her. What it's costing you is €100,000 in lost income. Do you understand the perspective? Well, an entrepreneur values that difference. So, don't think about how much it costs me. You have to think about how much it costs me to invest in improvement and how much it costs me not to. That's where the big impact is. So, I repeat, of everything we've seen, what is preventing you from moving forward? How much money is it costing you not to solve it? I'm sure it's a fortune. That's why you need a change of mindset. You have to think every day about how to make your company grow. Every day. What you've just done is called the invisible cost formula, and it's the exercise that has made our students the most money. Do you know why? Because it's what has made them take action and say, "It's true." Now you're going to hear from someone who a year ago was sitting exactly where you are, watching a class like this with the same doubts as you. I want to introduce you to Dr. Nicolás Troisy, who is joining us live from Buenos Aires to tell you about his experience. We have Nicolás. Hello, how are you, Nicolás? How are you? Very well. Can you hear me well? No. And can you see me well? I see you and hear you well. Yes, yes. Nicolás, when you saw the class for the first time, what did you think? I felt represented by many of the things you say in the class. What was the first thing you implemented within the program? And what result have you had? with the... it cuts out or I'll repeat it. First, I hear well. Can you hear me well? I can, but the rest can hear Nicolás. Yes. Good. Okay, I was saying, what was the first thing you implemented and what result did it have? First, the, well, the first visit protocol, and especially starting to, although I measured, I realized that for me, my thinking at that moment measured many things, then I realized that it measured few things, so we started to abandon numerical myopia and start measuring much more. all the variables that we see in the program, and start to have a much more accurate notion of our position. So, well, we started to see a lot of things about the acceptance of quotes, the percentage, the follow-up of quotes, the variation of payment methods, and to see how acceptances vary with different alternatives. much more organized what is the functioning of the clinic, starting to delegate, especially, and so, well, nothing, I ask, Nicolás, right? The result is good in every sense. It's good numerically, and it's good personally in seeing that the path is being traveled in the way one expected when one started. Hey, what would you say to someone? Now we have almost 300 people. What would you say to someone who is hesitating right now about whether to start making changes or not? No, I think one shouldn't even hesitate because it's like, I take it as, look, I had a clinic that worked well for me, I really like dentistry, I really like practicing it, and also, I work a lot, I like to work, but I realized that it wasn't sustainable as one grows and starts to think about how one projects their life for the future. I realized that, well, I said, this isn't going to be like this for many more years, and to start something, I have to start changing. So, well, we started making all those changes. I mean, it's like going to the gym or dieting, getting out of your comfort zone, making decisions that are not always easy, and starting to do things that one hasn't systematized, but like everything, like when one diets or goes to the gym, the results start to come. So, well, nothing, the only thing I could say is that if I had known about it sooner, I regret not having started sooner because I would have applied many things earlier. That's what I was going to ask you. I mean, if you could go back in time, if you had known about this sooner, would you have done it sooner? Yes, I have no doubt. I have no doubt. The truth is, I had many ideas before entering. And what the program did for me was also to organize many of my ideas and, and from there, it boosted them. I mean, brainstorming, it's always going. I entered with an idea and, well, in this almost year that I've been in the program, I've also changed, I've boosted and adjusted my goals. Are you going to open a second clinic? No. Yes. And now I calculate that within the next month, we'll have it ready. My initial idea was to move my current clinic to a future one, which is larger and has other amenities and a few more chairs, but then I changed, well, now it will be a second clinic rather than a move. That's why I tell you that the ways I thought originally have changed. My goals have changed. Nicolás, I won't take up much more of your time. Thank you very much from Buenos Aires, and I send you a big hug. See you soon. See you next Friday. Okay, another one for you. And well, I hope to help someone who has doubts and that it's useful to them. I hope I've been able to help with my contribution. Very kind. Thanks for being with us. A hug, Hugo. See you. Goodbye. Goodbye. Did you hear that, right? A year ago, Nicolás was where you are, and today he's in another league, and that can be any of you here. Look, if the clinic can't depend solely on your activity, your presence, your decision-making, if you don't manage to attract enough first visits, if you're tired of constantly supervising staff, you have to change. You have to change if patients don't accept your quotes without discounts, or if you notice it's a constant struggle for the patient to understand the value of what you're offering. Change if you feel you're stuck, if it's the same stories every year. I call it Groundhog Day. You have to change if every month is a struggle to cover the clinic's expenses. You have to fight until the last day, until the last cent to be able to pay for everything. But above all, decide to change if you're tired of the emotional toll of being an entrepreneur. Commit to change. I'm telling you very seriously. Your family shouldn't receive the leftovers of your energy. I know that those of you here take it seriously, because otherwise you wouldn't be here on a Sunday, but the question is whether this time you're going to do something different with that seriousness. I tell my students that no one dies saying, "I wish I had put in more hours at work." That doesn't happen. Look, up to this point, you have the six steps, you know the mistakes you were making. I've told you real cases. I'm going to ask you a question to put in the chat. Has the time so far been worth it? Put it there if yes or no. Yes. Really good. Yes, I have a couple more things, for those of you who want to stay. Hold on, because here comes the best part, how you can make everything we've seen a reality with my help. Let's do another exercise. Put it on full screen, please. The slide. It's time to choose, okay? To take action, to say enough. Enough of the clinic being a daily suffering with staff, with money, with patients. Here there's only one decision. You can act to change things, or you can continue exactly as you are now. But ask yourself, how much longer? We have another student I'll talk about later, Víctor, who waited until he was 65 to join the program. Or you can have Fátima, who joined and decided in time. But think about one thing, Fátima and Nicolás were one day exactly where you are now. We have a student who was with her husband in a class like this. They were both sitting in front of a computer watching a similar class. The difference wasn't information, it was the decision they made. What's the excuse for doing nothing? I'm fine as I am. I don't know how to do it. I'll do it when I finish the course in orthodontics. I'll do it next year. I'm just starting. Let's see how it goes. Look, the best time was 20 years ago, and the second best time is today, and the worst is tomorrow because tomorrow you'll have emergencies, if an assistant is missing, if a patient complains, if we're not billing, if we're losing money. I'm going to ask you to do an exercise. Close your eyes for a moment, everyone. I can see those of you with cameras on. Close your eyes. April of next year, Monday morning, the alarm rings at 8, not 6:30, at 8. You have breakfast with your partner, without rushing, with your children, you check your phone and open our app where you have your dashboard, and you see that €12,400 was billed on Friday, this month you've already reached €87,000, and you're on track with the goal you set. You arrive at the clinic at 10 in the morning after dropping the kids off at school and taking a walk. Your receptionist has already confirmed the 14 appointments for the day, and your assistant has the treatment rooms ready. You're not going to see mouths today, you only have two implant cases that you like, and at 2 PM you're eating with your family. At 5 PM you're picking up the kids and playing with them in the park. Your phone isn't ringing because the team knows exactly what to do. That's not fantasy. That's what Marina is living from Aruba, Blas and Paloma from Iceland. Fátima in her town, in Carmona, in Seville, every afternoon. The question here is, when are you going to start? Well, that change can start today. Right now there are only two options. The first is to do it yourself, which I hope you do. Maybe it will go as it has been going so far, let's see what happens. And if that's your path, then this class ends here for you, because what comes next will only make your brain look for excuses not to act, and that hurts. The other option is to do it with help, with a proven system, with real support, because it can help you increase your clinic's billing and organize yourself so you have more freedom. And the reality is this. You are less than a year away from achieving your goal if we work together, because the results start to be seen in the first month. But this is only if you want to do it faster and cheaper than improvising as you have been doing. If you are willing to work towards the goal you set at the beginning of this class, because that's what we'll work on. If you are committed, even if you're scared, because I tell my students that yes, we'll do it with fear. If that's a yes, red pill. And if it's a no, I have bad news. And that is that you can no longer unsee it because you have seen the truth. Every day you return to your clinic, when there are no patients, when the team repeats the same mistakes, when you don't have clarity on whether you're making or losing money, when the taxes arrive, you'll remember this class. There are two types of dentists who leave this class. Those who are right now thinking, "I have to talk to my partner and tomorrow I'll start changing things," and those who will close the laptop, will close it. Tomorrow at 8 AM they will open the clinic exactly as they did on Friday, and the same next week, and the same next month, and in a year they will still be saying, "Well, I'll do it later," just like always. My question is not whether you're saying no to me, it's whether you're saying no to yourself. Think about Fátima, Nicolás, Mireella, Carles, all the people I've introduced to you today. If they had said no that day, what are they saying no to? Well, today I'm going to give you the same opportunity because now I'm going to show you how I can help you bill more and delegate with our program. But I'll only do it if you put in the chat that you want to see it. If you put yes, I'll continue. If not, we'll finish. Put it in large letters. Yes, you want to see it, so let's go. Go ahead, you're going to love it. Okay, I'm going to explain our program and I'll also share some valuable details. Notice that I haven't told you, I've mentioned him a couple of times, Víctor, I haven't finished telling you about him. Well, that comes now within the explanation. So, I'm going to give you the same opportunity that changed Fátima's and Nicolás's lives. Put the video on, Javi, please. I wish I had known about it when I first opened the clinic because I would have saved myself a lot of things. This is where Sensium comes in with its Experience training, which has personally helped me to reset myself. It's a training that not only gives us the ability to become the best captain of our business, but also the best commander of your future and your life. Being part of Ascensión has been a great evolution both personally and clinically. And changing your mindset is the only way everything can. For me, the most important thing and what has motivated me the most is having the community and having the support of people and being able to turn to them at any time. Thank you, because without you, we wouldn't have had that boost we needed. It teaches you to run your dental clinic with processes, with procedures. You don't just learn from Ascensión, they extract so much that what they try to do is bring out all your potential. It has truly transformed our lives. It's what they repeat the most in the testimonials, that we have changed their lives. Mireya, Osama, Laura, Aida and Rosana, Lucy, Erika Navarro, Beatriz Malagor, Adela, Óscar Canet, Patricia Javier, Fátima, whom I told you about earlier, Dr. Fernando Autrán, Dolor Zampieri, Paula Vidal, Adela Gil, Nuria [ __ ] Amelia, Mariam, Nicolás, and over 300 other people. Imagine the photos of 300 people who have done it with over 300 dental clinics, and there you are only seeing 18. I present to you the key to your new life, the Experience program. It's a program where in a year you will bill more and work less. It's a program where your clinic will be the tool that allows you to achieve that freedom. It's a 12-month transformation program where in the first 4 months you will achieve very concrete things. First, that your schedule has a predictable flow of first visits. Second, that your billing increases by a minimum of 25% with the same team you have now. Third, that your team has clear protocols and stops depending on you for every decision. And fourth, that your team, your clinic, I mean, differentiates itself from the competition on your street. I'm not telling you about modules, I'm telling you about results you will achieve in less than 4 months. This is what happens within the platform, which is the how. And what matters to you is the what I will achieve, and that is more patients, more billing, and more free time. Period. Look, it's 100% online from your clinic or from your home, and it's designed so that you dedicate 2 to 3 hours a week and see results in the first four weeks, not months. In 4 weeks you have to see results. You are seeing our academy map there, and you are also seeing below where it says A1, A2, A3, the paths. The program adapts to each of your current situations, because when you enter, we analyze where you are and assign you a personalized path. If you need more patients, you start at A1. If you need to organize the team, then at A2. If what you want is to scale and open another cabinet, there is a specific path for that. You won't waste time with content you don't need. You go directly to what you're missing so you get results. fast, because it's a program that seeks transformation. That's why you have my team paying attention to your progress, continuously progressing every 15 days, every 15 days you have feedback sessions with the team where we ask you how you're doing and how we can help you. And if you have doubts at 11 PM, you don't have to wait until Friday to see me. We have an AI-trained assistant with all our content who will answer you immediately, and on Fridays, I'm here live resolving any doubts you may have, two hours a week. That's all you need to dedicate to the program. Every week, every week of the year, we meet by Zoom, as we are doing right now. These are meetings where we resolve issues that will arise in the process. We start on Fridays at 5 PM Madrid time. If you can't attend, it's recorded and uploaded to the platform we have, and you can watch it whenever you want. They are 2-hour super practical sessions because here what I do is solve doubts. How much time do you have to dedicate per week? Well, 2 hours with me on Fridays plus an hour more during the week because I give it to you all pre-digested step-by-step. Now you'll see it in more detail. Look, these are some of the latest classes I've given live, and you'll also have access to them. I cover topics that are of vital importance. I solve real problems in your clinic. It's not theory, because who here wants to know about accounting or neuromarketing? Come on, that's useless. What you want, because you have little time, is real, immediate solutions. You want to leave the class and apply it the next day or the following Monday and have immediate results. Look at the titles of the classes. Definitive solution to problems with your team. Another class, how to do a selection process that attracts talent, good people, not people who will leave in a month or people you end up firing, no. We generate talent in clinics. Another class, how do we multiply the profitability of your clinic? Look, I love this one. Negotiation with collaborators. How do I negotiate with that orthodontist who comes once a month and wants to earn more than you? It's brutal. If you can't implement this now, you'll tell me because you have me every Friday. If it hasn't worked for you, you'll tell me because that's what the weekly sessions are for. What happens if you have doubts during the week? We resolve any doubt within 24 to 48 hours. That's the big difference between training and a transformation program. Look, we have a private Slack community, we call it the 15% club. Why? Because I want you to be in a winning environment so that you stay active and with a clear focus on achieving your ambitious goal. You will share with people who will openly help you because the community, the club helps you for free. There are 413 dentists who have overcome the problems you have now. So, let's focus on the process. Do you know why the process is important? Because there will be a day or a month when things go great and you'll be above your goal, but the next month things will go badly for any reason. Bad luck, people aren't going, I didn't know how to run the campaign well, one of the dentists left, one of the collaborators left, the receptionist left, and you'll be below your goal. But it's not about that, it's about focusing on the process of doing things right. A few months ago, Sara, a dentist from Andalusia, lost three assistants in the same month, in the same month. She shared it with the community. Several people told her that the same thing had happened to them and that it was the best thing that had happened. Do you know what I think, that they were black beans? But in Sara's case, it was the environment that helped her, that prevented her from falling apart. What happens if three people leave your team next week? Mm, drama. Look, the environment is everything. Being surrounded by people who, like you, have gone through difficulties, people who are also achieving results, and not just one or two, but many. It will seem much easier to achieve that result when you surround yourself with people who are achieving the results you want. You can continue as you have been, in the average, or join the 15% club. What is this 15% club? It's 413 clinics. 413 clinics that are already working with us in the program every week. 413 dentists. Like you, whom you can write to tomorrow, all the people I've spoken about today are in there, and you can ask them how they're doing. Look, when you join the club, you stop competing with the clinics on your street and start comparing yourself to the best, and that changes your standard of what's possible. When you see that someone, as I said before, in a town of 30,000 inhabitants, is making €200,000 a month, your brain stops saying it's impossible and starts asking how, and you can even ask them directly. That's the power of being in the right place. Every day, I also share something. Every day. Who, after all this, tells me they can't achieve their goals? I give you all the training, all the follow-up, all the support. Hey, I don't have time. You need to make a change. In the first 30 days, you'll notice the change in pace. Yes, but we're talking about 2 hours a week, and you have everything step-by-step because I give it to you all very, very pre-digested. You don't need anything else. Many students, as Nicolás said or as the videos you've seen have said, tell me it's the best investment of time they've ever made. In their lives. Do you know what your advantage is? That nobody wants to invest time in doing this. Most of those here, most of your competitors too, don't do it. That's why it's so easy for the few of us who are doing things to do well. You're going to steal patients from your competition. Those who enter the program and dedicate the time from today until a year from now, because a year will pass, will achieve spectacular results, and none of you here are prepared for this, because the first thing we're going to do is change your mindset. Ask yourself, what do you want to dedicate your time to? When you are capable, as Nicolás said, of understanding that in a year you can continue doing exactly the same thing and achieve the same, or you can do something completely different, more importantly, in a year there will be a spectacular change. How do we make it so that in a very short time you can implement very quickly and have more time to dedicate to what's important, which is not working an extra hour in the treatment room. Look, we've created what we call a challenge. A challenge is a step-by-step guide with literal scripts, templates, and checklists. You apply it exactly as is, and you achieve the result. I'll give you an example. Conversion challenge. I'll give you the exact script of what your receptionist, your assistant, your sales assistant, and you should say in the first visit. Word for word, you don't have to change anything at all. Dr. Carles' clinic, which applied this challenge step-by-step, went from a 45% to an 80% acceptance rate in two months. Just with that, with that, with the same number of patients, they bill 30% more just with that, and it's a challenge. A review that José Luis Salamanca left us on his Google profile, a clinic in La Rioja, in Spain, in Logroño, dental sonrío. Thanks to Hugo, we have tripled our sales. Can you imagine tripling sales? Well, they've achieved that with the conversion challenge. Tripling your numbers is magic, not methodology. José Luis and Ana María. You will achieve increasing billing in a short time because it's designed for that. Well, you know what? The good news starts. Within the program, there are eight high-impact challenges, eight step-by-step challenges designed to increase billing and achieve great results. We have the conversion one, but we also have the one to increase first visits, to increase check-ups, to increase patient recommendations by word of mouth. There are eight with a single objective, more patients.

More billing. I have thought about all the obstacles that exist in a clinic and I have turned them into a challenge with a solution. There is no other training that gives you all of this. This has been a huge job, eh, because I could have just stuck with one that manages to triple, that manages to increase by 30%, but I have them all. Why can't you put it into practice if not within the program? Because first, you don't have the mindset. Second, because you don't take responsibility for the marketing strategy. Something very important, because you live attached to the result instead of the process, and it's about obsessing over the improvement process because you don't have tracking tools to avoid falling into the daily habit. These eight challenges are the eight keys that unlock the problems you have now. Look, I'm going to tell you something you might not expect. There are students who in the first two weeks have already generated income before a month, between €8,000 and €15,000. How? Because another of our challenges that we have is called "Operation Rescue" and it consists of calling your patients who have pending budgets with a script that I give you literally word for word. This is measured. The average billing recovered with this record, with this challenge, sorry, is €8,000 to €15,000 in the first two weeks you are in the program. With this alone, many already cover the program's price before the end of the first month. So, when I tell you the price, think, "Wow, if I pay this in the first two weeks." Listen to me carefully. When I tell you that the results start soon, it's not a pretty phrase in case you want to write it down. The results start fast because you have tools to generate income from the first day you enter the program. Those of you who enter, one of the first things you will hear me say is this. I will repeat it to you again, but in case you want to write it down, the first time you see me, I will tell you again. The results have to appear soon. Look, I'm going to show you how to do open house days for Invisalign, which, as Dr. Nuria [ __ ] says, has gotten her 18 new cases. She is in Mallorca, Spain, 18 Invisalign cases at €4,500 each. I'll do the math for you, that's €80,000 in billing in one day. In one day, this doctor tells her colleagues that she has bought a new premises. She entered the clinic almost in the red. This is another challenge. What do you get with our program? First block, your systems. I give you access to the six-pillar system, to our methodology, all the training you need, protocols, marketing, patient conversion, leadership, indicators, delegation, everything we've seen today. You will get the challenges, eight step-by-step billing accelerators that generate immediate results. With just one, with just one of them, you can amortize the entire program in the first month, with just one. The siblings Óscar and Virginia, thanks to Stensium, have billed in three months what they did in the entire past year. That means multiplying by four. Do you know what they did? They applied two challenges, the conversion one and the Invisalign one that I told you about from Nuria [ __ ]. Wait, there's still more. You get six documented success stories step by step. It's not a nice testimonial saying how well everything is going, no. It's the real step-by-step of how they did it, the numbers, the decisions they made, the mistakes they made. We have done this with €100,000 consultancies, and they are summarized for you. Look, I'm going to talk to you about the millionaire ruin of tripling the billing of a dentist who had a loss of 2.3, sorry, lost half a million euros and went on to bill 2.3 million euros. I'm going to tell you the story of an entrepreneur with €25,000 who went on to bill €4.5 million by building an empire in a town of 3,000 inhabitants. We have another case of €1.2 million on a fifth floor. I'm going to tell you how Dr. Víctor went from being ruined to retiring with €3.5 million. Víctor's case. How did we get a 65-year-old man to delegate 100% of the treatments? Because he wanted to retire. We managed to increase the average ticket, we hired doctors, we did marketing, all step by step. Look, he went from billing €300,000 to billing €1.2 million and with €480,000 in profit. These are people like you with whom I have worked, with names and surnames. Block two, accompaniment. We give you 50 sessions with me, 2 hours each, every week for an entire year. If you hire a consultant who will see you weekly, it won't be less than €16,000. Well, here it's included. I give you access to the 15% club, the private community, 413 clinics that are already where you want to be. People who help you for free with any problem. We give you Eugenix, an AI consultant, available 24 hours. You have all the support from me every week, and you also have the 413 clinics. Block three, the tools we are going to give you. The CEO roadmap. The first thing we do is a complete audit of your clinic, and we have a personalized strategic plan for 12 months. Outside the program, €5,000, €4,800, €5,000. We give you Ascensium Intelligence, the CEO dashboard for your clinic, a business intelligence tool with all the data you need to run your clinic and make decisions, and my recommendations. Look, Dr. Nancy Tornero, Dental Los Ángeles in Chihuahua, Mexico. She took out a loan to enter the program. In the testimonial she left us, she says she has multiplied her income by 40, not by one, not by two, not by four, by 40. Thanks to making better decisions. She left fear behind because she had data and a system to move forward. Her testimonial is on our Instagram profile. I also spoke about it at the beginning in the first video we shared. Additionally, you get three packages that I have created after 12 years working with clinics. The first package is the Kit Gestor Plus. These are manuals with everything I know about clinic management, marketing plan, digital marketing, all step-by-step, proven in over 287 clinics. Second, the Kit Equipo Champions is an operational manual for each position, so you don't have to do it yourself. It includes the staff incentive system, how to conduct a staff selection process, and the reception manual with all the scripts for what each person should say, what your receptionist should say. And also the Kit Imagen Premium, which includes all the Canva templates you need to create stationery, advertising, and patient materials. The only thing you have to do is put your logo on it. You don't need a designer. With this, you already have the tools, the scripts, the designs. The only thing you need to do is take action. And for this edition, we have a bonus, in addition to the three blocks. You will have access to the panel of experts. You surely know many of them, Dr. Rayane Pinto, talking about personal branding within the program, Pepe Benítez on Implantology According to Me, fiscal matters with Carlos Hill, Paul Nadalla talking about dental marketing, we have Dr. María Cura, whom you may also know, Alejandro talking about SEO and Google Ads, Francisco Javier on Labor Law, Alicia Jiménez talking about sales from ethics, Sonia talking about delegation, we also talk about artificial intelligence, automating your clinic's reception. It's impossible not to get value from all of this. I'll summarize it simply, okay? Because these are not 12 separate little things. What you are buying are three blocks: the system, everything you need to attract more, convert better, and delegate with control. Second, the accompaniment, my team, the live sessions, the 15% community, and the support so you don't get stuck. Third, you have the tools, the audit, the dashboard, scripts, manuals, templates so you can execute very quickly. All of this has a value exceeding €50,000, but the price is not €50,000, nor €40,000, nor €30,000, nor €20,000. Where is my drumroll? Do you remember the number that came out for you earlier? The cost of not having systems. For many of you, it came out to over €100,000 per year. Well, listen carefully to the price and do the division yourselves because you won't pay those €52,000 because if you decide to join today, we have an early bird offer, and the investment is €12,999 in a single payment. Compared to what it costs you not to have systems, it's costing you eight times more not to join than to join the program. And mind you, you are not paying €12,999 for a course, you are buying your entry into the 15% club, the place where the standard for people is different, the standard for people who achieve their life goals. I'm talking about billing more and delegating. And I have two pieces of good news. The first piece of news is that those who make a single payment, in addition to the discount, will have two more things. Look, the first is an entry to our 2-day in-person event. It's in Madrid with everything included, except accommodation and travel, but the rest is included, and it's exclusive for students who have committed to the single payment. Only those with single payment go. Okay? I'll talk about the installments later, but these are two intense days to speed up the application of what you will learn. The in-person event in Madrid is next year. Everything is included, as I said, except flight and hotel. We just had the in-person event a few weeks ago, and things like what you are about to see happened. I decided to join Ascension because I felt the clinic was missing something to move forward. I wanted to turn my private practice around. I wanted to free myself from stress, be able to delegate. Honestly, with many surprises, many inspiring people. For me, it has meant peace of mind, knowing how to be an entrepreneur. A total surprise. I loved everything. With Hugo's course, it helps me optimize my time more. I have greatly improved the relationship with my team, we have increased billing, we have improved the clinic's billing, the year of maximum billing. We have been able to triple billing, my quality of life has improved, a lot of mental peace. I work fewer hours, my quality of life has improved a lot because I have prioritized myself, I have prioritized my family and my children. The program has allowed me to structure all the processes, protocols, and manuals. I have started delegating, I have integrated new staff into the clinic. It has meant a paradigm shift. dynamic, energetic, and action-oriented. I would define this event as magical. Look, over 200 students from all of us came to the in-person event from Mexico, from the United States. You have the photos on our Instagram. Spain, a lot, of course. And I was saying that I had two bonuses for those who make an early payment. One is the 2-day entry to our event, and the second thing we have is accountability sessions. Listen, because now I'm going to tell you something you need to listen to carefully. If you are not billing what's on your ambitious goal paper, you need to hear this. You have to be accountable. Because when you set an action plan, which we see in the first part in the audit, and you have to be accountable, you have to be accountable to someone. Why? Because what we will do there is a commitment. You have just committed to yourself. And the single payment includes, in addition to the 2-day entry, four accountability sessions so that you have a commitment to yourself, to me, because you will commit to being accountable to me and explaining what you have done. And we will see what you have done quarterly, where you are, and how far you are from achieving your ambitious goal. Because what happens if you are not accountable? Well, time passes, and you don't advance. What is happening to you now with your clinic? You don't have a goal to strive for, there is no follow-up, there is no one telling you, "Hey, you said you were going to do this." Because even if you set that goal, you won't achieve it. That's why we came up with this. Four accountability sessions a year at the end of each quarter, every three months. Why do I say you won't like it? Because it's now, or J, at the beginning of the year, when you set your New Year's resolution that you don't keep, I'm going to join the gym, I'm going to go on a diet. Well, accountability is to force you to fulfill what you have committed to. What did you say? A million. Well, a million. What about your goal? We spend a whole day looking at cases of all the students. What is your goal and what have you done to get closer? We look at the numbers, and I give you individualized feedback one-on-one. Here you are seeing some of the people who participated in the last accountability session. In the last one, well, we were there for a whole week. We will make sense of the numbers, of your plan. We will focus on what matters. And I told you I wouldn't like explaining myself. But why is it super important? Because dozens of dentists will tell you how they are doing and what they do. You commit to yourself, you commit to me, but you also commit to the group. Look what is achieved. Well, I'm going to show you. Yes, because this month, for example, there have been 32 new visits. On Monday, there are still five more, so that would be 37 new visits, and the average ticket this month is €1,730. And look, in fact, last week I shared some numbers and figures and everything, right? And August, which was a month where we weren't there, but the clinic was still running with the doctors who are there, they did very well. August, when everyone told me, "No, it's a bad month, it's a bad month, no." Perfum is excellent. August was almost €111,000. We are around 40 initial visits per month. That's a lot of things. But and our ticket is to make an orthodontics clinic of more or less €3,000, €3,000 the first time before entering the program, and I was super lost, I mean, I was considering closing the clinic, I mean, I don't need this. I'll go, I'll work, I'm an endodontist, I'll work as an endodontist, I can work 5 days a week, I mean, 5 days a month and cover my expenses and live wonderfully. But in the end, the clinic is my project, it's my life, it's what I, I mean, what I really like to work on. I wish I had known Hugo as soon as I opened the clinic because it would have saved me a lot of things, but well, everything happens for a reason. I thank you so much. I think it has been one of the best things that has happened to me in life. I regret only one thing, and it pains me so much, and that is not having known the course before. You can also pay in 12 installments. It's €1,799 per month for 12 months. We are finishing. Javi, put the countdown on for me. Jorge, sorry. Look, you save it with a couple of implants a month that it helps you sell with the program. It's less than the cost of a worker in Spain, because the minimum wage in Spain will now be with company costs at €1,900 per month, and that's 37 hours. And I'll tell you something else, none, none of your workers will make you earn more than I will make you earn. Have you seen how I have made hundreds of thousands of euros for hundreds of clinic owners? If the rescue challenge generates €8,000 to €15,000 in the first weeks, and the program increases your billing by 25% in less than 4 months, the program pays for itself in less than 2 months. And here the problem is not whether you have the money, the problem is whether you can afford not to have money in a year. This offer is special for this launch because next month we are raising the price again. The installments do not include entry to the event or accountability sessions, but you know they do include the triple guarantee. Zero risk. It also applies to those who enter the program with early payment, okay? It applies to all the triple guarantees. Look, if in 12 months within the program, applying what I explain, you have not generated at least €20,000 additional profit in your clinic, I will extend your full access for another year at no cost, no small print. Second year free so you can achieve more than €20,000 and recover your investment. If after that second year you feel you need more personalized help, I will give you three private strategy sessions with me one-on-one, which outside the program cost €4,500 per session. And also, if you enter and in the first 15 days, okay? These are the three sessions. If you enter and in the first 15 days you see that this is not for you, I will refund your money, no questions asked. I want to be clear. Here, I am the one taking the risk. If it doesn't work, I lose a year of work with you and on top of that, I give you three private sessions for free. You, in the worst-case scenario, if you apply, will recover your money in the first 15 days by applying any of the challenges. In the best-case scenario, you will multiply your billing. The risk is 100% on my side, and mind you, I am very comfortable with that because I have been seeing for 12 years that this works. So the risk for you is zero. We assume the risk because we know it works. We will attend to all of you, all of you, but there are only 40 places in total to enter the program. Upon starting, you will have an online session with the team, and then you will have my personal feedback on the audit, the valuation, and the plan, and I cannot accommodate more than 40 clinics. One thing we have seen is that the people who think about it the least, who have the fewest doubts, are the ones who have the most success and achieve results sooner. The people who, before knowing the price, had already thought, "I'm going to be here," are the ones who get results sooner. Now, to enter, we don't work with just anyone. There is a call that is free. But we prefer to have it to be able to tell you if we can really help you or not. Hugo, does it make sense not to schedule the call? It's free. We will help you for sure, whether you join or not. We will see. Maybe we will give you some kind of recommendation, for sure. Hey, I would start here or do this first, okay? But it is very important that we know your case, truly. And I want to be clear that it doesn't matter where you start, but where you want to end up, what your ambitious goal is. My colleague will pass you the link in the chat, you also have the QR code there, and the process is very simple. Three steps. First, select the day. Second, pay attention to selecting your time zone because we work with people from 12 different countries. So, your time zone should appear there. Madrid, Miami, Mexico City, Santiago, Buenos Aires, or Bogotá, okay? Your time, your current time, should appear. Okay? Third step, your schedule will appear when my team can speak with you. Select the time that best suits you, that is convenient for you, and that's it. One important thing, if you have a partner or someone with whom you need to make the decision, they must be on the call, okay? This is important, your partner must be there. Why? Because if you then have to ask them or schedule another call, we might not be able to have that second call. But I'll tell you something, if your partner had been here today, what do you think they would tell you? Well, schedule the call, have your partner come, and have the consultant explain to your partner what you have seen today. But don't let talking to my partner turn into "we'll see," "we'll do it later," because you'll miss out, and because we only have 40 places. If you are both there, you will meet with a person from my team of consultants, we will get to know each other, and they will tell you if it's for you or not. Agreed? After that session, my team will call you, confirm your entry into the program, and welcome you, and that same day you will have access to the platform. Next Friday, you will be with me in the live session, and the first week you can launch "Operation Rescue," the first visit protocol, and start recovering money from calls, billing more in less than 15 days. Is that understood? Okay? And this is only for those who are here live and for those who watch the replay within 48 hours. An additional private one-on-one session with me. There are limited spots, only eight. The first eight who schedule a call and enter the program will have a private 2-hour session with me. It's not at the beginning, it's a strategy and analysis session where I will review all your clinic's numbers again in 7-8 months. And once you have everything implemented, what I will tell you is how to double. Is that understood? It's not the first one, it's when you've been there for 7-8 months to give your clinic an even bigger boost. There are only eight bonuses for 48 hours. Look, the early payment represents a €8,500 saving if you compare it to paying in installments. 90% of our students choose the single payment for the savings, because they value the accountability follow-up and for the in-person event, because it's brutal. Only until next Friday night. And one last thing, you must think about who you are doing all this for, who you are doing all this for, who you get up for every day. For your family, for your children. They deserve that you make the decision to improve, they deserve more time with you, and you deserve more time for yourself too. You have a very powerful tool, which is your dental clinic, your good care for patients. All you have to do is follow the path, you don't need anything else. So, there is no such training on the market. Book your session because we have places open until Friday and then we close the program. I'll say goodbye here. Thank you very much. You have 6 more minutes, I'll leave the screen on, and we'll see you inside. A very big hug to everyone. Goodbye. Ah. he he How are you? Uh, can you hear me? Oh, no, I can't hear you.