Transcription
A surprising number of businesses start, actually, almost by luck. That you stumble into something. And actually, maybe it's not surprising. I mean, it's a sort of, you know, someone simply notices. Effectively, Roger Martin's very good on this. He always thinks that the three things that kind of give you inspiration for a new strategy or strategic direction are anomaly, analogy, and resolve a contradiction are his three things. And actually, when I, you know, I thought this is quite interesting. And when I looked at it, nearly all the businesses you see that are successful have basically happened on one of those three.