How Luxury Becomes a Daily Norm for the Ultra-Wealthy

High Networth individuals often perceive luxury as a necessity rather than rather than a splode. For them, luxury items are they're symbols of status and success and personal tastes.

Now, unlike the average consumer who might see luxury as an occasional indulgence, for these individuals, it's their norm. Their Bentley is just their car, for example. So when this is your benchmark or your starting point, you can see why they'd expect really high levels of service, customization, and exclusivity.

So they value rarity and the personal connection to the brand. They see luxury very much as an integral part of their lifestyle.