Transcription
Okay, let's revive your dead Instagram account. If you're watching this, it's probably because maybe you like took a break from posting content for a while, or you're just posting, and it's just not getting the reach, views, comments, sales that you want. And it's the most discouraging place to be, having a dead Instagram account, because you feel like you're doing everything right, but you're not seeing the results. You're not getting the thing that you—you're not getting paid every time you post, which is a total bummer. You're not seeing the impact your content makes, which is very disheartening.
And so I have a ton of experience helping my students revive dead Instagram accounts, and I have a big fat checklist of what you're going to do. My recommendation is just follow all the steps to the letter, um, but then most—um, specifically step number four is the most important thing. So my advice is to watch this whole video. I'm going to show you how to revive your dead Instagram account. It's not a highly edited, super fancy video; it's literally just me going through what's worked like over 100 times for people. Um, and then don't do steps one, two, and three until you can do step four. Step four is actually the most important steps. I'm just putting that out there. If you're the kind of person like I am, where I'm like, okay, I watch Step One, then I do step one, this is not the time to do that. Watch all the steps first, get a sense of what you're going to do to revive your Instagram account, and then um, do all the steps. So step four is most important, basically.
Um, I'm recovering from a cold, and so my voice is off. Sorry about that. You're just going to have to suffer through my voice. Um, one thing I want to say before we I show you how is that most likely you should not start a new Instagram account. It's a lot—question I get all the time is like, well, my account is dead, should I start a new one? It almost never makes sense. So I've got a YouTube video that does show you—I'll just share my screen here and show you—um, I've got a YouTube video, this one here, "When should I start a new Instagram account?" Watch that one. I'll put the link; I'll put it like somewhere up here on the screen. Watch this one, and that'll tell you when you should start an Instagram account, but the answer is almost never. You should almost never start a new Instagram account. 90% of the time you are better off trying to revive um, an older one, and and the main reason is because when you start a new Instagram account, Facebook, you almost have to like prove you're not a spam account. You start from such a negative deficit, and it's really, really hard.
Um, so if you're trying to revive a dead Instagram account, you're starting from zero. If you start a new Instagram account, you're starting from like negative 100, so it's just a little easier to revive a dead one, which is what I'm going to show you how to do. So how do you recover a dead Instagram account? Maybe you bought fake followers before you knew better; maybe you have zero engagement; maybe it's got like bots that are commenting; um, it's just got weird people who who maybe engag—maybe it's no engagement at all, and you just feel like you're stuck in like 200 view land or 2,000 view land, whatever it is, you're just stuck. It's dead. Let me show you what we're going to do. Okay, watch this. This is what we're going to do together. We're going to jump-start it. Um, I think it's called an EKG machine; I can't remember exactly what it's called, but it's where you're having a heart attack, and you like—and then you can—the your heart keep starts beating again. That's what we're going to do to your Instagram account, and I've done this so many times with my students, and I know it works if you follow the steps perfectly.
Um, some of what I teach you can sort of like do your version of it, but this you have to do exactly, or it doesn't work. I've seen people try to do their own version of it, and it just doesn't work. So um, you have to do it exactly like this. So there's four steps we're going to go through. All four steps. Step one, you're going to make a very good, very valuable Instagram post. I'm going to show you—um, if you have my content pack, let me show you this. If you have my 55 content templates, um, you have a Google Drive that looks like this. You're going to want to make one of the reels in this folder. Okay, if you—it should be one of those posts that's so valuable you should have charged for it. So a lot of you guys watching this have already gotten my 55 viral um, like content template tutorials. If you have it, just go in there and like pick any one of these 10. Use this. If you don't have it, I'm going to do the best I can to like kind of explain to you what you're going to do, because it's a specific type of valuable post. It should be so valuable that you charge for it. It should be be so valuable it's remarkable. Um, an example could be like, "One white shirt worn 50 different ways," or "How to make 50 meals for $20." Okay, so really, really valuable.
Um, again, if you have my template tutorials, just go in there and use any one of the 10, but it needs to be—this is the key, okay, for step one. It has to be a very valuable, very helpful Instagram post that is so good you could have charged for the content that is literally in that post. If you make a half-ass post and you don't give it 110%, it won't work. So it's got to be a really—like it should feel physically painful to make whatever you're go—whatever it is you're making, it should feel painful. Step two, you're going to use any and all other traffic sources that you might have to push traffic, not just to your Instagram account, but specifically to that Instagram post. So this is where this little SpongeBob thing comes in, where you're going to all the traffic that you can have, and any other platforms that you have to happen to have goes to this specific Instagram post. So I have a list of examples: Email it to your list; post about it in other people's Facebook groups. Let's just use the like 50 meals for $20 example. You could say something like, "I just made a post that shows you how to make 50 meals for $20. Comment me if you want a copy of it" to your email list. "I just made an Instagram post that shares 50 meals for $20. Click here to watch the post." Um, you could even have like a "Revive Sarah"—or insert your name—"Instagram account party," where all your friends comment on your reel as soon as it publishes. And that's the key is like the minute that that reel goes up, the valuable reel, the reel you made in Step One, the minute it's published, you're going to send as much coordinated traffic as possible to that Instagram post. We're looking for Instagram algorithm to be like, "What the hell just happened?" because you're—it's used to maybe 50 people seeing it; you just sent, you know, 100 people to it or 500 people to it. And so every other—any other way you can possibly think of to get traffic to that reel as soon as the publish—and by the way, don't make a carousel; it's got to be a reel. Um, so it could be—if you have family chats, for example, like I'm in like three different family chats—as soon as you publish that reel, or even better, tell your family, "Okay, on Monday at 10 a.m., I'm going to be publishing a reel. Please take a minute and heart it and comment it and share it." Um, after you publish it, put it in the chat to remind them. Um, you got to boost as much traffic as possible. This is the only time you have to do this; you don't have to do this every time, but for this one post that is very valuable, we are going to manually send as much traffic to that reel as possible. So you got to think about any way you can possibly get eyeballs on that post. Again, not for every piece of content you moving forward, just for this one reel that's super valuable, we're going to try to manually send as much traffic to it as possible. So step one, make a very, very valuable post. Step two—my gosh, I had a heart attack; I thought I wasn't filming for a second. I almost had a heart attack. I've had that happen before. Step one, make a very, very valuable reel. Step two, send as much traffic to it as possible.
Step three, treat this whole revive Instagram account—so this whole revive Instagram account project—as seriously as you would a product launch. So what I mean by that is put it in your calendar. Send—okay, when you when you publish this post, make sure anyone who needs to know about the fact that you're reviving your Instagram account does commit to following step four, which I'm going to get to in a minute, and do not revive your account until you can commit to step four. So it's not enough to just say, "Oh, I wish I got more engagement." If you're going to revive your Instagram account, in my opinion, you've got one shot to do it right, which is why I recommend you grab my templates if you can, because it just makes it so much easier, because you know you're going to do it the right way the first time, because you really only get, in my opinion and what I've seen, one shot at reviving it, one shot to tell the Instagram algorithm, "I'm here; I'm large and in charge; I want you to start sending me more traffic than you've been sending me." That's what we're doing when we just shock the system and send a bunch of manual traffic to it. So you've got to treat this as seriously as you would like a product launch. If you can't commit to it and you can't commit to step four, it's better, in my opinion, to wait until you can do this the right way, because we want you to actually see results from it. It's incredible when you do—like I said, when my students do this, it works. It's a really, really, really good way to reset your bare minimum standard for what you expect Instagram to send you, but at the same time, um, you got to make sure you've really committed to it.
Um, step four, make consistent Instagram content that is very valuable. So you have to be able to commit to a schedule. Now that does not mean posting every day. I post on Instagram every single day, but I worked my way up to that. You have to be able to commit to a schedule, but it can be literally once a week, one good reel a week, um, and it has to be consistent, because that's how you maintain the momentum spike we just created. We just did all these things; we created an extremely valuable post; we sent a bunch of traffic to that one post; we committed to that first—like the relaunch of your Instagram account. The fourth step is to commit to posting consistently, not daily, but consistently, um, because otherwise you're just telling the Instagram algorithm, "I am not a reliable content creator; it's not worth it for you to send me traffic on a regular basis because I don't create content regularly enough for me to be considered a professional content creator." Um, and so I want to emphasize the algorithm does not look for daily—although the more you post, the more you see results—it looks for consistent. And so if you want it to be easier, I highly recommend that you make them—like the templates. So if you haven't—like steal my templates. I've spent three years figuring out what works and what doesn't work, and my students who grab the templates just find it a lot easier. And so I highly recommend you use them. Let me show you kind of how how I would put it together and how it would work. Let me just like show you. I want to give you like a little sneak peek. So obviously like these are like what you actually get um, once you once you're in it, you get all these different templates, um, but this is what I want you to see here. This is the second thing that you're going to get, which is the content planning side. This is going to help you stay consistent. So let's say you decided that you're going to post um, like every Monday, right? So let's just say these are Mondays. You can go in here and say, "Okay, I'm going to use this one, this template for Monday for the first Monday." Okay, now it's—I decided to post every Monday, so I'm going to use this one. Okay, now it's the third Monday in a row. I think this one's going to be really good. Then what you would do is say, "Okay, faceless reel number two," and you go into the templates, and you would use number two's template. So I did a ton of the work for you, and what we did is we literally just pulled my most viral content and the the um—because there's also like um, it's not just reels, by the way; it's carousels, which also make me a lot of money, and then stories as well. There's a billion stories. Um, and so we just pulled what's worked really well repeatably, not just a one-off fluke, but what style of content, what style of reels, what style of carousels, what style of um, stories actually goes viral, actually gets a lot more views than usual. So um, if you want to get them, you can just go—I'll put the link in the description. You can also just click here and then snag them. They're highly worth it, in my opinion. Not only do you get access to the template tutorials, but I also teach you how to modify the templates for your industry, um, how to write viral captions, how to use ChatGPT to make content that goes viral more quickly, um, how to actually monetize your Instagram content, um, and then how to leverage the new Instagram algorithm update, which has been really good for um, for like new content. I was just thinking of my—I'm like literally posting a carousel later today, and my friend went from 52 followers to 70—I think I have the—I think I have it in my Slack here. Hold on. Yeah, so this is my friend in—75 days, he went from 52 followers to 71,000 followers. So again, it's up to you. You don't—you can make all this content from scratch; you don't have to get the viral templates, but I created them to make it easy for you, um, because there's a lot of other things you have to do as a business owner, and I've done the work to sort of figure out what's actually going to go viral and what's not. So totally optional. I'll put them in the description. Either way, you can still revive your dead Instagram account by making a super, super valuable um, piece of content, specifically a reel, send as much manual traffic to it as possible on that day. You don't have to do that every time, just to reset the standard, as much—like beg your friends—all of it. Step three, treat seriously, commit to actually doing it, and then step four, the most important thing, make content at least once a week just to maintain that new momentum spike. So put that in the description. Thank you guys so much for watching, and I'll see you in the next video.