Transcription
I made a video in less than 20 minutes
that got 800,000 views. Today, I'll show
you exactly how I did it. Most creators
waste hours on videos that get barely
any views. In fact, up to 90% of their
work has zero impact on whether their
videos go viral or not. Obsessing over
perfect lighting, tweaking scripts, or
re-recording 50 takes won't
significantly impact your views. These
things might make your content slightly
better, but they're not what drives
virality. But what if you could focus
only on the crucial 20% that drives 80%
of viral success? If your goal is to go
viral in this media era, you need to
create short form content. It's
dominating every platform right now.
We're living in an attention economy
where viewers decide to scroll or stop
in just seconds. The problem, most
creators work way too hard for minimal
returns. I used to spend so many hours,
sometimes days, just working on a single
video only to get a few hundred views.
It was frustrating and completely
unsustainable. After spending years of
making videos that I thought were great,
I finally figured out why they weren't
resonating with anybody. It was missing
some of the steps that are crucial for
success on social media. Creating hooks
and messaging that's not just relatable
to me, but that really resonates and
solves problems for my audience. So,
here's my lazy recipe for virality that
works every time. Find a strategy that's
working for others. Create scripts using
AI. package it all in viral formats that
get crazy results while being super
simple. You don't have to spend hours
obsessing over details. Let me show you
exactly how to do
it. The first step in my lazy viral
content method is to analyze what's
already working. Instead of trying to be
original and reinvent the wheel, I study
the content that's already getting
views. Here's exactly how I do it.
First, break your niche into three or
five subniches. For example, if you're
in fitness, your subniches might be
weight loss, mobility, mindset, meal
prep. If you're in personal finance,
they could be saving hacks, investing,
side hustles, money mindset. Next,
search your niche on Instagram explore.
Click on the accounts and find the top
five creators in each subniche. Add
their usernames to a spreadsheet. It's
like finding your way in a new city. You
could walk around for hours just hoping
to find all the good places. Or you
could follow someone who already knows
the best spots. When we look at the top
creators, we're following their map to
success instead of getting lost on our
own. Here's the power move. Install the
Sort for Instagram feed Chrome
extension. This tool saves me hours
because it automatically sorts content
by views, showing me exactly what works
right now. Go to each creator's profile
and use the extension to sort their
reels from most to least viral. And then
add their top 10 to 20 reels to your
spreadsheet. For each viral reel,
document the hook they used, the video
topic, the format, whether it's a
talking head, a B-roll, is it a skit,
and then the view count. This analysis
is the foundation of everything. I
always do this research step because it
shows me what actually works based on
real data. By the end of your competitor
analysis, you'll have 50 to 100 content
ideas that are already proven to work in
your niche. Now, look for patterns
across your most viral examples. What
topics are consistently getting high
views? Which hooks stop people from
scrolling? What video formats perform
best? How long are the most successful
videos? The goal isn't to just collect
ideas, but to understand why they work.
This database becomes your content gold
mine. Proven ideas you can adapt and
improve. This process has cut my content
creation time by 70% while dramatically
improving my results. Think of it like
going to a restaurant versus trying to
cook something completely new. When you
go to a restaurant, you know exactly
what you're going to get because they've
already made that dish 100 times before.
The chef knows what works because
they've tested it over and over again.
That's what this research does for your
content. Instead of throwing random
ingredients together and just hoping it
tastes good. You're looking at the menu
items that are already hits with the
customers. You don't have to guess if
people will like spicy food. You can see
which spicy dishes are selling best. You
don't have to wonder if sweet and sour
works. You can just check if the other
restaurants are packed while they're
serving it. This saves you from wasting
time on recipes that nobody wants to
eat. You already know what your audience
is hungry for.
[Music]
Now comes the real time-saving magic.
Using AI to create your scripts. Here's
the thing that most people don't tell
you about AI scripts. They often sound
robotic and inauthentic. To avoid that,
our team created a custom automated
viral assistant. We call her Ava. To
generate viral content for you in just
seconds. It's a custom GPT that gets you
10 times better results with everything
that comes to content. Start by grabbing
transcripts from five to 10 of the most
viral reels in your database. Use any
transcribing tool or just simply type
them out if they're short. Here's the
tools that I use to download and
transcribe reels. IG Story Saver, it's a
Chrome extension for downloading
Instagram res. Snap Tick. It's an online
tool for downloading Tik Tok videos.
Whisper AI is an open- source tool for
accurate transcriptions. Descript is a
service for professional transcriptions.
Caput has a built-in auto transcription
feature when editing. Paste these
transcripts into a Google doc, then save
it as a text file, and then feed them
into Chad GBT as well as the spreadsheet
with all of your content ideas. For the
best result, use this specific prompt.
Here are five viral video scripts from
my niche. Analyze their structure, tone,
and hooks. Then write a new script that
follows the same winning formula, but
with fresh content on your topic. Make
sure to keep the script at a fourth
grade reading level. This prompt will
generate winning scripts based on your
viral examples and proven content ideas.
From there, you can just pick the ones
that resonate most with your style and
your audience. The real power here is
consistency and volume. With AI handling
the heavy lifting, then you can create
weeks of content in a single afternoon.
Think of this AI powered content
creation like having a sue chef in a
busy restaurant kitchen. Instead of
chopping every vegetable and measuring
every spice yourself, your sue chef AI
handles all the prep work while you get
to focus on the final presentation and
flavor. This lets you serve more dishes
content without sacrificing quality or
burning yourself
[Music]
out. Now you have your scripts, but how
do you turn them into videos with
minimal effort? Here's what most content
creators don't realize. The real secret
to viral success isn't in the production
quality. It's in the psychology behind
your format choice. I discovered this by
accident when one of my worst quality
videos hit 2 million views while my
carefully produced content barely
reached the thousand. The formats I'm
about to share with you are almost
embarrassingly simple. But they work
because they tap into core human
psychology. Here are six proven lazy
formats that require no production value
but still deliver viral results. Format
one, reaction videos. Take a viral video
that's already performing well, add your
own reaction, remix it, edit it
slightly, or make a meme version of it.
This format works because it taps into
these psychological triggers. Social
validation. You're reacting to content
that's already viral. So, viewers
subconsciously assume, if everybody else
is watching it, then it must be worth my
attention, too. Cognitive ease through
familiarity. Since the original video is
already viral, there's built-in context
and recognition. The audience doesn't
have to work hard to get the joke or
reference. It's already familiar.
Identity and belonging. Your reaction
signals your personality, values, or
beliefs, and can also paint you as an
expert. Viewers who resonate will think,
"This creator gets me." Which creates
audience bonding and loyalty. Textbased
videos. Simply type a hook over a simple
video clip and add a trending sound. The
hook should prompt people to go read the
rest in your caption. This format works
for three key psychological reasons.
Pattern disruption. Social media is
loud. Videos, people talking, music. So,
a simple text on screen with a trending
sound, it just feels oddly calm and
minimal, which disrupts the pattern and
it forces the brain to stop and
reassess. the curiosity gap. A hook
without resolution creates mental
tension. The brain wants closure. So, by
hinting at a story or resolution, and
then directing users to the caption,
you're triggering their curiosity,
forcing them to seek completion. Low
cognitive load. A few words on screen
plus a familiar sound. It's just easy to
digest. The brain processes text
quickly, and without a talking face or
multiple visual layers, it's less
distracting. The simplicity makes it
more sharable and rewatchable, which
helps the algorithm push it out more.
Plus, these videos are incredibly
accessible. Viewers can watch them
without sound and still understand the
message, which is crucial since many
people are browsing social media with
their sound off. These are extremely
quick to make, but can perform
incredibly well. Format three, stock
footage with AI voice over. This is
truly lazy content creation at its
finest. Literally no filming required.
Find relevant stock footage. Use AI to
generate a voice over from your script
and combine them. Tools like 11 Labs can
create realistic voices that sound
natural. A tool like Invid video can
create both voice and visuals. Here's a
quick tip about AI voices. Even though
AI voices sound pretty good these days,
they're still not as good as real human
voices. If you want people to really
connect with your brand and trust you,
it's better to record your own voice.
Your viewers will feel more connected to
you and they'll be more likely to engage
with your content. Format four, point at
text on screen. This is one of the
easiest formats to create, yet it
consistently performs well. Simply point
at text appearing on a screen while
using trending music. Or even easier,
film yourself doing something and then
place the text on top. Here's why it's
so good. You just need a phone. That's
it. Fast to film and you can make many
videos in just a few minutes. Everyone
knows this style and likes it. Here are
some key tips. Use large, readable text
that fills the screen. Keep the text
short and punchy. Here's what's great
about this format. You can record lots
of videos at once. Just set aside 30
minutes and film enough content to post
for the whole week. Format five, green
screen. The classic Tik Tok method that
still works. Green screen yourself over
text that appears on screen. All you
need is the Tik Tok app and you can
record these videos in minutes. Choose
the format that matches your comfort
level, available time, and resources.
The beauty of these formats is that they
require minimal equipment, just your
phone, and basic app skills. And last,
but not least, format six, visual shock.
One of the most powerful ways to stop
the scroll is through unexpected visual
effects. These are moments that make
viewers think, "Wait, how did you do
that?" and watch your video multiple
times. The best part, once you learn a
visual effect, you can use it with any
script to create viral content. Here's
some proven visual shock effects. Clone
transitions where you appear multiple
times on screen. Objects disappearing or
teleporting. Seamless outfit changes.
Floating or defying gravity. Impossible
perspective shifts. These are, by the
way, all made by my students, which
makes me super proud, not going to lie.
They took basic techniques and made them
their own, all with just their phones.
And every time they go viral, it reminds
me why teaching is the best job ever.
Okay. Okay. Before I cry like a baby,
let's move on. Visual effects should
help tell your story, not steal the
show. When you use them right, even
simple information can become super
engaging. Here's a great example. One of
my students, Victor, made a video about
trucks. Yes, regular commercial trucks
with a simple jumping effect. Guess
what? That simple trick helped his video
get 7.8 million views on Instagram. and
he didn't need fancy equipment, just his
phone and the free editing app and his
garage. If you want to learn these cool
video effects, you can take my simple
7-day course linked in the description.
I'll show you how to make awesome videos
using just your phone. Everything is
explained step by step, and you don't
need any special equipment. Again, link
below. Here's the bottom line. With the
right visual effects, you can make any
topic interesting enough to go viral,
even if you think it's boring.
The final step in your lazy viral
content strategy is smart distribution.
Most creators make this mistake of
posting their video once and just moving
on. Instead, maximize your return on
investment with the strategy that I'm
about to share with you. This strategy
has helped me reach 682,000 total
followers across all platforms combined.
If I hadn't reposted content everywhere,
I'd probably only have 200,000 total
followers. Not that that's too few, but
that's the power of reposting. It can
get you three times more reach. Post the
same video everywhere. Tik Tok,
Instagram reels, YouTube shorts,
LinkedIn, Facebook reels. Each platform
has different audiences. So, one piece
of content can reach entirely different
viewers across platforms. Think of these
different platforms just like different
neighborhoods in the city. Just because
someone frequents the coffee shops
downtown, Instagram, doesn't mean that
they don't also hang out in the business
district, LinkedIn, or the entertainment
zone, Tik Tok. When you share your
content across different platforms, you
do more than just reach new people. You
connect with new audiences where they
like to spend their time and where
they're most likely to engage with what
you share. To save even more time,
automate posting with scheduling tools
like Metricool or Later. Set up your
content calendar once and let the tools
just handle posting at optimal times.
When you post your content on multiple
platforms, you can reach four or five
times more people without making any
extra content. It's that simple. And
that's how we go viral in the laziest
way possible. One last thing before you
go. I had a video pull 800,000 views and
I was pumped. But guess how many
followers I got from it? Zero. That's
when I realized going viral doesn't mean
anything if your content isn't built to
convert. Most people mess this up. They
hook the view, but then they lose the
relationship. If you want to make sure
your next viral video actually grows
your account, I break it all down step
by step in my previous video.