Invisible to Invincible Challenge December 2025

Good morning. Let's get everybody in here. We'll get everybody loaded up and then we're going to have a little bit of fun today. I see some very familiar faces. I see some familiar names. Some of you I've known for decades. Some of you I'm just getting to know. So, this is going to be exciting.

Scott's already said good morning. What is happening? Mr. Scott Carson just was on his podcast. Loved that. Going to have him on my podcast soon. What's up, Zach? Love it. Love it. Love it. Yeah, you guys. Uh, we're going to have I don't know. There's about a hundred people signed up for this today. uh have no idea how many is actually going to be here today cuz I know a bunch said they couldn't make it this morning. They were going to have to watch uh after the fact. So, we'll see kind of what happens with that.

I will tell you there will be a um uh recording of this that will be available inside of the Facebook group. Uh it'll be available through the weekend and then I'll probably remove it next week. I have found this is just from years of doing this. Uh either you're gonna watch it and you're going to do the thing or you're not. And so I want to make sure that if you guys are going to participate in this that you use what I'm teaching today. For some of you, you're going to go, "Oh, well, this is stuff I already know." Great. Hopefully, you'll learn some golden nuggets today that'll help you, that'll guide some thoughts, uh that'll help take things to the next level. For some of you, this may be brand new material. Um, I'm hoping that there's some things out of this today that all of you will go, "Oh, little light bulb moments that are going to uh click off."

I've even learned some things in the last few days that have been kind of interesting uh with the way chat GPT works. And uh guys, this is this is literally starting to it's starting to evolve. It's been evolving fast, but as it speeds up, it's evolving faster and faster and faster as you guys have seen. So, as it's kind of moving through its process with the way a AI and Chad and I think uh Cory Arnold was even on a call or doing something last night on Facebook and he noticed that there was updates last night on Facebook and it's happening real things are happening real time right now which has kind of been fascinating to watch as we've gone through the last year or two of kind of this rolling out process of AI.

All right, I am going to share my screen. We're going to jump into this thing, guys. We're going to go for three hours. So, um, just be aware. We're going to crank through this thing. Part of this today is going to be a workshop. So, I hope that you have a place where you can get on your laptop. You can actually do some work. Um, you can spend some time focused on your business. Today, uh, this is going to be, um, I'm going to give you a custom GPT today. Uh there's going to be some interaction inside of that chat. So make sure that you're using the chat today. Uh if you have not joined the Facebook group, before I get too far into this, I want to make sure and put this into here. There's the Facebook group. Guys, if you have not joined the Facebook group, make sure and get into that. That's where we're going to post any updates, the recordings, all the other stuff. I I don't know why, but the Facebook group link did not work when we initially sent out all the emails. No clue. Whatever. It's all good, man. My internet didn't even work this morning when I showed up. So, whatever. It's all good, man. God's got this. Something's going to happen. We're going to have some fun today. We're going to teach a little bit. I'm on a hot spot, so I have no idea how good the internet's going to be today. So, we're just going to go with it. We're just going to see what happens. Uh, let me share my screen. and we're going to hop into this thing. Me open up chat here. Oh, chatty chat.

All right, I am going to um I'm going to run through this, guys. I'm going to be I'm going to tell you now. I'm going to be moving from slides to like again this is going to be workshop mode today. This is not going to be um this is not going to be me just talking to you for three hours. So you guys are going to get to do some actual work on your businesses. Uh as I kind of move through this, if you guys have questions, I've got some staff on here. So uh you can ask them in the chat. if I don't see them, they're going to try to make sure that they um uh they're able to see and take care of whatever for you if I can't. Uh and that way we all are are on the same page. Um but I want to make sure that you are aware of kind of the flow that we're going to go through this first hour. We're going to really spend some time looking at the differences of AI, the way SEO is changing. I'm going to give you guys some some literal examples of that. Uh we're going to kind of talk through that. We're going to we're going to move into the first uh part of building the asset that we're going to build today. That second hour, we're really going to spend some time building the asset that you guys are going to take and go uh deploy out on the internet on the interwebs. And then we'll take and kind of wrap up with some Q&A, make sure everybody understands what they're doing. the very end of today. If you can hang out for all three hours, make sure and hang out. At the very end of today, um I'm going to share some ways to supercharge what we've done today. Uh some strategies that we're learning that are kind of uh trial and error, guys. This has been trial and error.

So, as we kind of get going here, I just want to introduce myself. I know there's some people on this call that have come from uh Laughlin, from the event that I just spoke at. That's what you're seeing these pictures from, Magnify Your Wealth. We had a small group of our eforge students that came to that. EForge is kind of my mastermind for business owners with that want to learn how to scale and grow. We teach on everything from uh sales to marketing to frameworks to models to systems. Uh we've gotten into AI search. That's where I first started teaching all of this was with the EForge group. They're here today. Um, all of them are are participating today. And then I have some digital storefront students that are in that picture. Uh, have some of my coaches that some of you guys will probably recognize through the years. Uh, even O' Ron Fawsome's in that picture. So, there's a whole crew there of people that were able to make it. Uh, this is my family. This is a wedding that actually had done this summer for some kiddos here in the college ministry. Just to give you a little background.

So, for all of you that don't know who I am, uh I spent 17 years in full-time ministry actually with some of the people that are on the call. I see some faces right now. Uh Greg Bukavots and a few people that I did ministry with through the years. And so, it's great to see you guys. Uh spent 17 years in full-time ministry. 11 years ago, we hopped on uh basically decided, hey, we need to figure out a way to actually maybe retire one day, send our kid through college, you know, maybe take a vacation every once in a while, do some of those kinds of things. And uh we thought, how can we do ministry without taking a paycheck? That brought us into uh our initial business and then that morphed into me doing the marketing company. In the last 11 years, we have established probably right around a dozen different businesses. We've built and sold multiple companies. We've recently built and sold an epoxy business uh over about 3 years, built it up to seven figures. We've built multiple sevenfigure businesses, built one digital marketing company up into eight figures. Um so, so we've done a lot of different things, but Yrock, my actual marketing company, is the one we started with. That's what we're going to talk about today. Uh Yrock's been around for that full 11 years. I've got clients, we've got clients on here today that I know that joined. Uh I've got clients that have been with me for almost 11 years. Uh which is kind of crazy. Uh love that. So, we have a lot of experience doing a lot of things. Worked with over 5,000 students teaching on digital marketing. Literally built our our crew has built over a thousand websites. We've helped I don't know the last number we figured was somewhere in the 800 range and that was years ago. So I don't even know how many customers we've had now. Um and we've ranked around the world. We've even outranked the IRS uh online. So uh so we've done some pretty cool stuff through the years and uh that's allowed us to kind of learn and grow. I'm hoping today that I can help you to start to see the shift that's taking place.

So let's hop into what we're going to learn today. We're going to talk about the visibility shift. We're going to talk about why most businesses are invisible. You're going to start to build your first AI asset today. If you haven't built one of these, this is going to be your chance to do that. If you have one, you're going to hopefully learn some techniques and some strategies today. And again, at the very end of the call today, I'm going to give you guys some supercharged throw some jet fuel on what you're doing strategies, the path to becoming AI recognized. And then we're going to talk about a six-week transformation. Um, and this is the big shift that's happening right now, guys. AI is now the gatekeeper. So, consumers ask AI before they search. I I'll give you a perfect example. I was talking to a couple of guys earlier this week. They were talking about how they go to chat first now. They don't even go to Google anymore. They just literally open chat. They immediately search in chat. Sometimes they'll get information from chat. They'll go back to Google and then they'll do a little bit more research on Google. Most of the time they're on chat and that's where they sit and that's where they stay. What ends up happening is chat chooses who to recommend as you guys are seeing it's not a list anymore. What's happening kind of wildly right now and I'm seeing this more and more and I'm sure you guys are seeing this that are in the marketing world. Guys, if if you're paying attention right now, uh it's and I taught this at Magnify Your Wealth, it's terminating. So, what's happening is is used to somebody would go and they would search something and they would scroll down through and they'd look at the pretty list and they might look at reviews and they might look at maps and they would look at different things and do that kind of thing, but it it just doesn't it just doesn't work that way anymore. uh it's going to give a lot of times one answer and that answer many times the person that's searching that's it. It's all they do. They either call, buy, do whatever they need to do. They've got their answer, they move on. That is a massive difference.

I saw a stat literally this morning cuz I couldn't sleep. I was so excited about today. I was up at about 3:30 this morning. Anybody that knows me, any of you guys have been around me for a while, you know that that's not me at all. Um, and I was looking and I saw some stats this morning and I was fascinated by what used to be Google ranking and how many search results and how many times clicked how many times people clicked on like the number one or number two result or the top in the the map section that has changed so drastically in the last two, three, four, five months that guys I I and I said this last night during the Laughlin training that I It's coming. If you aren't prepared right now and you're not looking down the road, the visibility change is coming and it's going to get to a point where everything's going to be either AI overviews or just AI. It just is. It's already moving that direction. You guys are seeing it. And so that's that's what we're going to see. AI doesn't give options. It gives answers. And we know AI hallucinates. And we also know that there's a rhyme and a reason for what it brings and shows as an answer. Most people right now that are showing up aren't even doing anything to to show up. They're just showing up randomly. So, your business must become the answer in AI. And they must become a trust. This is literally a trust game from this point on. There's no longer a bunch of links for you to click on or look at. There's no more to be able to look at the map pack and do that. Chat GPT even has a maps. Some of you may not have seen that. Some of you may already seen that. But chat has its own map. It does not pull that from Google, by the way. So, if you want to show up in chat's map, you better have the pieces of the puzzle to show up in it. So, no longer for all of you that are in the marketing world, no longer you just trying to rank in Google and Google Maps anymore. We have a chat map and we have Bing maps, which guys, man, I thought Bing was a goner years ago. But when Microsoft put so much money into chat, if you go and you use free chat right now, which is still the bulk of everyone, if you use free chat, it pulls from Google. If you use pay chat, most of the time it pulls from Bing. It's a big difference. It's a big difference. And it's because Microsoft has has chunk so much money into chat. And so you're going to see like these pull from different places. There's different algorithms. So what used to be that we would just go and we would work off of Google's algorithm because they were and there's still right now they're still the big boy in the game, right? But what used to be that whole Google algorithm thing literally is changing and shifting away now to where that's not the case anymore. And now you have voice search algorithms, we have mobile algorithms, we have chat, we have AI overviews, we have regular Google, we have B, we have all these different algorithms that are all kind of playing a different game.

Now, why does this matter? So, we showed up at the event the other day, and Bradley thought it would be fun to see if he could rank me as the top speaker at the event. Now, I'll tell you guys, there's guys that are on this list that are way more wellknown than me, guys that have way bigger audiences, speak around the world, do all kinds of things. And within about 24, 48 hours, Bradley had me plugged at the top. And literally, I walked into the event as the top speaker at this event. And it was just kind of wild the way that kind of worked. And we started to piece together cuz we've been we spent about a year now playing with my brand, my name online. We've blown up my knowledge panel multiple times. We've gotten lost Wikipedia pages multiple times. We've we've shown up with things multiple times and then it get like we've done all kinds of things multiple times now. And over time, we've been able to kind of figure out, okay, what are the pieces of the puzzle that need to be had by the way that we're doing things. And so, you'll see here, top speaker for Magnify Your Wealth. Again, we pulled up right as number one. And you'll see, guys, if you're paying attention, there's breadcrumbs everywhere, right? There's breadcrumbs everywhere. So, they uh this is the Magnify Your Wealth group that put this out. We put this out and we put this out. Yeah, Greg's saying press releases. That is a piece of it, but it's not all of it. And that's the thing about this thing, guys, is it's not I think one of the things that's fascinating with with all this is one is is you got to know what you're doing because if you can you can go do and we found this out by doing it. You can go do stuff and you can blow stuff up just as easily as you can make stuff rank. And so you've got to know what you're doing with what you're doing to make it actually show, right? and and look right online, right?

So, why most businesses are invisible? Look, there's no structured authority signals on the website or out there online. The site's not AI optimized. Many people don't even realize, all of you should be checking this right now, by the way. Um, many of the SEO plugins that we've used for years, many of the websites builders that are out there, they're defaulting. They're defaulting to actually block chats, uh, bots, and so they're not even getting crawled. They're not even getting crawled. So, we've found websites recently where we've taken over for companies because we do SEO, we do all this, right? So, we found websites that that they're blocked from chat. It can't even crawl the website right now. all because of one little toggle switch that's usually clicked right somewhere. So, need to make sure that the site's optimized. Need to make sure it's crawable. Missing semantics, right? Um semantic context. We're going to talk a bit about that today. No consistency of expertise. We're going to talk about that today. AI has nothing to attach their identity to. And so, there's nothing out there that says Corey Long's an expert at whatever it is or whoever it is, whatever it might be.

So, I wanted to give you a couple examples so you can kind of see what I'm talking about. We own this Faith Epoxy Company right here. I just recently sold it. We built it over a three-year period. Sold it recently to um a past student. And so, it's kind of interesting how uh it works. We have I have done zero at like no at all, none uh as far as any kind of AI SEO, nothing for Faith Epoxy at all. And um I just put best uh epoxy flooring company St. Angelo. St. Angelo is not a very big city. 100,000 people in Texas. It's not We have a Yeah, we have a Google business profile there. Um I was trying to think what all we have there. We have a Google business profile there, but the website actually is based out of Big Spring and St. Angelo and Mloessa and Lach. We we covered kind of West Texas. And you'll see here that we show up, but we don't show up as number one. And this Glossy Grounds company actually shows up. I've never even heard of that place. I in fact, if you go look anywhere else, I don't even know that they're even going to show up anywhere. We own the number one spots across Google for everything with this. And yet, this other company's popping out of nowhere. No clue who they are. And Epoxy Flores of Texas. Now, what we're finding is is many times companies are showing up out of just pure luck. just luck. They just happen to have stuff in the right place at the right time for them to show up. Not because they did anything constructive or they did anything correct, but there are correct things that you can do to make yourself show up and to get AI to recommend you, but it can't do anything that it doesn't understand.

I want to give you another example real quick. So, um, uh, we just, uh, met at the Magnify Your Wealth event. And I met a guy that rebuilds Corvettes in Dallas. Super cool dude, uh, named Sunny. I don't think he's on the call. He might be on the call today. Um, we're about to do some work for him. We're going to be doing some AI work for him and that sort of thing. Been around about four years. Probably by far one of the best vet rebuild shops, repair shops, any of that. So, if you guys have a Corvette, you need it fixed, this is the dude to call. Really, really good at it. Right. So, I put best Corvette rebuilder Dallas. Just curious. just picked just randomly picked a keyword just to throw out there and see what would show up because he and I were looking at this the other day and if you'll look at this th this is why this matters guys. This is why this matters. If you'll look at this, it says everybody but him. His is called the vet Corvette Body Specialists. What's crazy is he shows up number one right here. Do you see him at all up here? So even Google's own AI overviews does not pull directly from Google. That's why this is important. That's why this matters. When you go and you look just pulled up chat best Corvette Rebuilder Dallas, this other company shows up as the number one guy. And again, remember what I said earlier. Many times chat's going to show one company. Guess what? If you're not the one company, what do you think the the person that's searching is going to do? Right now, statistics say, the actual stats say between 60 to 70% of the people that would search this and look at that would never click away from that, never look anymore. That's their answer right there. That's it. That's the answer. And that's what they're going to be doing from this point forward is they're going to go to that answer. They're going to click off and it terminates right there. So that's why this is important. This is important because if you want to get seen right now, I don't care what it is that you do. Like I've looked every in the last few um I don't know the last what three weeks probably I have done dozens and dozens of AI audits. Like here's what I found. 90% have zero AI visibility. 90% just doesn't show at all across AI. And many of these, by the way, are old companies. Dealt with a doctor a few weeks ago, literally been around 30 years, has tons of reviews online, is on every doctor website, has done SEO, doesn't show up at all in AI. Doesn't matter if it's AI overviews, doesn't matter if it's chat, just doesn't matter. They just doesn't show up. AI cannot explain what they do. There's no clear definition of what they do online that AI can just easily pull and summarize and pull in. No business cited as an authority. They aren't cited anywhere outside of just their own stuff. Chat knows, AI overviews knows that you own your stuff. It expects you to brag about yourself on your stuff. It expects you to tell all the great things about how good Brian is and Greg is and Zach is and Brad is, all the guys and gals that are on this call. It expects it to tell you like it knows you're going to say all the great stuff about you. It's looking for other places also to say great things about you. Competitors show by accident, not strategy. And that's what we're finding. Most of the competitors that these people have that we've seen so far, like the vet guy, it's just random. It's just random. So, if your competitors aren't ready, this is your early mover. Like, this is your early mover advantage right now. Uh, I would guess, just going to put this out there, in 2026, guys, like SEO is still going to be important. SEO is not dead because if you don't have good SEO as a base, all the rest of this stuff that you're doing is not going to have the same amount of power. It's just not. Uh, you you you've got to have a foundation of SEO. In 2026 though, AI is going to be where the bulk of that traffic is going to come from. And I saw a minute ago, I think, um I was pretty sure Scott posted in there that he's already getting leads. Uh he's already getting calls. Yeah. Scheduling calls from searches on chat already for his company where he does notes and all of that kind of stuff. So guys, look, this is this is here right now. This is here right now. And so this is kind of interesting the way all of this is working and it's and again it's moving at such a fast pace that that you need to be in the know as things change. It's not going to stay open forever and tomorrow. And I'll even tell you this, there are searches that we've done today and there searches that we've done a week from now or even a couple of days from now that are different. Unless you're consistent over time, it's going to be different. So AI rewards clarity, rewards authority, rewards consistency and verified expertise. Not that you say you're great, but that other people say that you're great, that they know who you are, that they know what's happening, right?

So uh from search to suggestions. So this is kind of the shift that's taking place. Customers don't just search anymore. They ask a question. you guys are doing this yourselves. I can guarantee you're doing this yourself. And I'll give you another example right quick. Um why it's important to stay consistent. So who is Corey Long? I just asked chat today who Corey is. And again, remember we spent a year now blowing up and fixing and blowing up and fixing and doing doing all kinds of things from my personal brand just kind of playing around with it. Um, knowledge panels are a whole different ballgame, by the way. Uh, that it's a it's a whole different beast. And as we've done this over time, I I wanted to show you this because this guy's not me. Of course, this bald dude over here is me, but this guy's not me. This guy is actually the CEO of I think REI or he's a seale sweet dude for REI, I'm pretty sure. uh he has all of these other things out there about him. But if you look down here below, there's all this stuff that's me. This is all me. I'm the entrepreneur, business coach, Arthur uh author. I grew up in Big Spring. I'm based out of Lec right now. Wrock, entrepreneurial forge, my mastermind, digital storefronts. I published a book called the love is to give. This is all me down here below. But not that picture. This is where consistency signals, staying persistent with what you're doing, you have to. This is not a one-time you go out there, you throw everything up, and it's all going to be butterflies and roses and everything's going to be great. It doesn't work that way with this, just like it didn't with SEO. I will tell you from what we've experienced so far that with AI ranking it um it fluctuates a lot because the algorithms are changing a lot. Like it wasn't too many months ago that Reddit was like it if you were in Reddit and people were spamming Reddit like crazy to get shown in places and then and and then AI kind of figured out that it was just a bunch of spam, right? It was just a bunch of spam. And so Reddit started to fall down the list as a citation source. It's still high. It's still high, but it's not what it was. YouTube rose up and YouTube is getting more flavor now. And YouTube's getting more actual credibility now than Reddit did. And so it's fascinating to kind of watch as you see different tools or different places. There's websites that are cited inside of chat that I'm like, I didn't even I I've never even heard of this website, guys. And I've been around this 11 years. I've been teaching this stuff for a long time. And so, this is very interesting um to see kind of how all this process works.

All right, so let me show you. AI answers and it chooses who to recommend. And what AI needs to recognize you now is clear expertise, structured FAQs. This is what we're going to work on today. entity clarity, topical depth, uh, and consistent signals. Now, because of all the stuff that we've done, uh, Corey, my personal name and brand, has a whole bunch of stuff out there online now because we've just tested and thrown stuff out and played squirrel and done all kinds of stuff, right? Um, which has made it a little confusing for my personal brand. But when you have a brand name or a name that's the same as other people have, just be aware that you're going to have a little bit of a you're going to have a little bit of a challenge. It's just like having competition in your local market. Um, if your name matches other people's names, you're going to have to do a better job of clarifying who you are and have more content, more data, more expertise, more structured everything uh to show who you are. So without this AI can't describe you, it can't recommend you. It can't site you. And it sure is not going to trust you. And this is becoming a game of trust. That's what this is becoming a game of. Now the trust signals are changing rapidly. So again, you need to make sure that you're staying up to times with what's happening because if you don't, the trust signal that you were using two months ago may not be the same trust signal that's needed today. It's fascinating that it's changing that fast, but it is. It just is. And so, if somebody is staying on top of those trust signals and they're staying on top of what's happening, it can happen a whole lot faster and stick a whole lot better than if not. So, we have to have those things uh to make sure that we're doing things uh properly. And so when we when we look at let's say something like this, right, who this guy is here, I don't know if y'all have ever paid attention, but all of these citation sources that are here, right? Whatever it's citing from, it's pulling. It's source data that it's pulling from, it will tell you where and what matters. Same exact way inside of here. Remember we were looking here a minute ago and our vet guy doesn't show. For whatever reason, AI overview says that this Facebook page is powerful. That's a great one, right? It's saying that I trust this Facebook page to tell me who the best Corvette rebuilder is in Dallas. Same thing for this dude's website, this dude's website, and of course, Wikipedia. Wikipedia is crazy powerful. Wikipedia right now is by far probably the most powerful cited source that's out there across all AI. Uh and Wikipedia has got its own ball game, right? It's its own kind of thing. And so be aware that there's breadcrumbs being left. Every time you go search, every time you go do something, there's breadcrumbs that are out there that are being left.

So let's walk through the framework of an FAQ. So, we're going to we're going to start a little bit of the process right now and we're going to walk through that right quick and then here in a little bit I'm I'm going to we're going to build an actual FAQ page. That's what you're going to do today. Um and and again, hang with me to the end and I'll show you how to take that FAQ page and make it make it pop. Um we need to identify though customer questions. And there's all kinds of different ways to do this. Uh I'm going to give you a couple of strategies today while we're on the call. Uh but there's all kinds of different ways to do this so that you can start to leverage this uh into data for your website, right? Or other properties. We want to keep um we want to brainstorm three to five real clear clear customer questions. >> And then once we do that, we want to make sure that we are keeping them simple and keeping them real. It knows. AI knows when things are not what they seem, right? It just knows, right? And then we're going to choose one high impact question. So I this is what you're literally going to do right now. We're just going to start with one and I'm going to show you one way to go find these here in a minute. If you don't know, you're going to pick one question that defines your expertise, something that makes you unique in your marketplace that AI must understand about your business. So, this isn't the fluffy stuff that has been around forever. Uh with Google, there's a reason why some of these websites, all these info websites that have been around forever that had thousands of pages of blogs and blah blah blah blah blah, guys, those websites have tanked. Uh there are whole programs, there are whole actual uh training programs that went out of business last year and this year because they were built around the old blog style. We're going to build tons of content. uh we're just going to flood the internet with content from our blog and our company and that's not the way this works at all. You're going to want to find like right now we're just going to want to pick one question.

So one way to do this is if you guys have ever paid attention if you go to Google and you're looking at Google you ask a question. So you're going to want to go into Google and ask a question. Google's going to give you other questions that are being asked exactly as the question is being asked, right? So, who is the holy grail of Corvettes? Which Corvette stays to stay away from? What car is a poor man's Corvette? What is the most soughta sought after Corvette model? Now, these may not be buyer keywords for my guy. Or maybe they are. I don't know. We'd have to sit down and talk about it and go, "Hey, are these keywords even worth you ranking for and showing up for?" If we click any of these, it's going to pull up more questions down here. Nice car. By the way, if we click any of these, right, it's going to pull up more questions. And it just keeps pulling up questions. It's just going to continue to pull up questions as long as we click on any of these. So, this can give you at least a starting point for any of you that aren't familiar with how to do this. This can give you a starting point of how to start to develop an FAQ. And our goal here is today, we're going to we're going to actually build a page out here in a little bit. Um, our goal here today though is to get the the information available in a way where it's going to be used uh across multiple places. And so it's not we're not just trying to build an FAQ to build an FAQ. We're not just answering random questions. We want to find questions that actually matter. So I would I would ask you to find one question and a question that must be answered on AI that that really shows your expertise. It shows why you are special. Something that it must understand about you or your business. So for for this Corvette guy, it needs to be a question that's going to be something that that Corvette guys would be looking for and that would be really great for him to show up as the answer for. So when somebody asks, "What's the holy grail of Corvettes?" Right? That Stingray, that's a pretty good one. right now. I know this guy actually just bought a company where he can actually he can actually reproduce shells of vets from 62 to 68 or something like that. Something crazy. Um, and he's going to be rebuilding these things. Uh, and if you'll notice, this is something that's kind of fascinating, guys. Do you notice? So, look at these answers. I want to show you something real quick here. What is the holy grail of Corvettes? What does it immediately pull up? an AI overview. It's no longer pulling up just answers. Some of these will be that came from Facebook. That's an AI overview. That one came from GM Authority. So, it's pulling citations different ways. Now I will also tell you since Gemini 3 rolled or yeah Gemini 3 rolled out that um Google's catching a whole lot of heat right now because it's pulling without citing many times it's pulling information from people's website not giving them credit and so just be aware that there's going to be a big IP battle that's going to happen in the coming years um it's it's going to get bigger and bigger as AI just goes and swipes all this content off of everybody's stuff and pulls it in to give the answer that somebody's looking for. Uh because that IP is yours. If you wrote that content, right, that belongs to you. And so find one question that must be um uh understood by AI. And then we're going to write three sentence answer, something really clear, very very concise. That's an expert answer, not fluff. Not the old style SEO where we just wrote a bunch of stuff so that we have a bunch of fluff and keywords in it. Doesn't work that way anymore. You better give it a very good, clear, concise answer that does have keywords, but explains why you're the expert for whatever it is. And we need to add one detail about our business authority. We need to add something that makes it a little bit juicier, right? Something that's not just anybody would answer it that way. Um, we need to format it into an FAQ. You guys know what this looks like. Questions on the top, short structure answer below. Keep everything really direct. I will also tell you something that's kind of fascinating. It's just something that we're learning. Some of you that have been around the SEO world, the marketing world for a while, you've been taught about internal linking and backlinking to things and that kind of thing. Guys, in your summaries that you put on your pages, like on these FAQs, do not link out from these FAQs. Do not hyperlink out from words inside of these FAQs. It's literally going to create issues for you showing up in AI. So, when you have summaries on pages, when you have FAQs that you're writing, do not put a hyperlink in the middle of any of that. Leave them just text. Period. If you want to hyperlink something, link it somewhere else on the page. Not in the summaries, not in these FAQs. All right? So, you're going to format it into an FAQ. You're going to keep it very direct, very short, very structured. And again, I'm going to I'm going to we're going to walk through more of this here in a little bit, but right now we're going to do that.

So, I want you to drop I we have people from all kinds of various businesses in here. I want you to drop a question into the chat that would make sense for you to answer for an FAQ. I want you to think about this. I don't want this just to be something that you just go grab something and throw it in there. I want you to drop something in the chat that you're like, "Look, this would be an an FAQ that would matter. This would be something that somebody would ask for my business. That's something that's very specific to me and my business that somebody would ask that I need to answer. Who Who has a question right now they could drop into the There we go. Deb did. Who's the best bathroom or kitchen remodeler? Now, I know Deb owns a remodeling company. She does kitchen and bathroom remodeling. I would even make sure that you put the area, the location, right? We want to make sure that we have very specific question in there for who it is, where they are, where they're located, even maybe what they do. What kind of bathroom and kitchen remodeler is it? Is it high-end? Is it specific kind of houses? Is it specific price points? Is it right? We want to get very specific with these so that we can make sure that we add as much as we possibly can. How's note investing different from other types of real estate investing? It's a great question and I know Scott goes all over the United States. He'll take anybody from anywhere. So, it's going to be more generic, right? Because of that. Where can I get grief counseling? Great, Christa. And I would make sure and add that. Where can I get grief? Especially if you're local. Where can I get grief counseling for if you if you're specific in some specific kind of grief? Uh, so if it's loss, if it's whatever, I would be very specific about the kinds of question that you write the location and put everything in there, right? How strong is this gummy and how will it make me feel? That's a great I know Charlie sells CBD gummies and all kinds of cool stuff. You guys need to check his business out. Cool dude out of West Virginia. um sells and ships all over the United States and he has he has developed stuff that's like for sleeping and all kinds of different things. Charlie is trying to get the gummy stuff out there. I would go even deeper like what are some ways that you can make that question more specific for somebody like for my wife with MS? Uh how how strong will this gummy be for somebody with multiple scerosis? Because anything that's autoimmune disease, for any of you out there, autoimmune disease is like it's weird, man. It magnifies whatever these people when Michelle takes any like if she has anything, it magnifies it like 10 times. Whatever it is, right? So, doesn't matter if it's a Tylenol, if it doesn't matter if it's like something that the doctor's given her in surgery, it doesn't matter if it's a gummy, doesn't matter what it is, alcohol, doesn't matter. Right? So, make sure ask the questions very at a higher level, right? Who's the best roofer in and around Indianapolis? Again, I would get very specific. What kind of roofer do you do shingles? Do you residential? Do you do commercial? Do you do TPO? Do you do flat roofs? Do you do metal roofs, tile roofs? Do you do garden roofs? Uh, we've got clients that have done all kinds of stuff, right? Yeah. See, Bob got very, very specific. What would an 18 by 12 fourseason sun room cost? Now, I don't know if that's everywhere or if that's local. So, again, make sure that you guys are putting uh who do I go to for windshield replacement and orange VA? Yeah, that'd be great. And I would even get to the point where are you looking for somebody that's like I have to go to them or will they come to me? Like, is it you know, Safe Light, they're real big on pushing this whole they'll come to you, they'll do it for you. What company is best for SEO? Great. I would get way more detailed because you got a bunch of SEO people on here. If we all answer that same exact question, nobody's gonna get nobody's going to get anywhere with it, right? So, we've got to get very specific. I would even say, and this is what I teach my students, even with the E-Forg group, we have some students. We've got one student right now that deals with one kind of customer. There's only 7,000 of them in the whole United States, so I'm not telling you what it is, but he deals with one customer. There's 7,000 of them in the United States. He could literally make that very specific to his customer. Who is the best? I would even right now I would even put SEO AI SEO or uh come up with whatever the term needs to be. Search everywhere marketing or whatever somebody might be typing in, right? Why are the neuropathy um research teams why do the neuropathy research teams products actually work? Great. So, I'm assuming that's your brand. If that's your brand, great. Let's just make sure that people are searching for that brand because if they're not searching for the brand, let's make sure we go to the painoint. Forgot what the pain point is to ask the question. Would it be good to add a link to a video answer of yours at Oh, yes. Scott's already skipping ahead. See, there's all kinds of ways to use this, right? Like, this is just one. All we're doing right now is just creating one. There's all kinds of ways to supercharge this bad boy. Yeah, definitely could add a video. So, who's the best school photographer near me? That's a great any near me terms is going to kind of get interesting here before long. Think about that. Think about how near me is going to change because we no longer just pull used to Google Maps was kind of where everything was pulled from, right? Well, Google Maps doesn't even like chat GPT halftime can't even read Google Map. I don't know if y'all noticed that or not, but it literally cannot pull Google Map information. It's kind of interesting. Um, so

As you're thinking about what you're going to type in, what you're actually looking for, and again, I'm going to help you here in a minute even further. Make sure that you expand these questions out.

Also, remember that it's not like with Google. Um, we just had this conversation with our team the other day. With Google, it was very specific. I'm looking for concrete coatings for garage St. Angelo, right? Because I'm going to get epoxy flooring for my garage, St. Angelo, right? Whatever it may be.

With AI, it's looking for the expert in that specific thing. It doesn't necessarily have to have the question exact, but it does like the questions fairly exact. Voice search loves them exact, right? So, we may want to make sure that we play with those questions and make sure of of what it is.

"Who is the best school photographer near me?" like we talked about that and again pay attention to the near me stuff. I would I would have it in asked in multiple ways, right? Because near me is going to near me is change is going to be changing some because I don't know if y'all noticed this or not. Some of you may have seen this already. Google business profiles are shifting uh where they don't even have Q&As's on them anymore. They're starting to remove them. That's happened in the last few weeks.

So there's not going to like at some point the route they're going right now there won't be a Q&A section on a Google business profile. There's going to be an AI section on there where you can ask questions and you can ask questions about all the different things that are happening there. Well, where is it going to get the answers from from those questions? Well, could get it from the website, could get it from reviews, probably going to get it from user experience. So be aware that what people type in about your business, your brand, your stuff online, it's going to matter even more.

"Who has the best price for a Yamaha Silent Brass SB SB7J for trumpet?" That's what I'm talking about. See, now you're getting very specific, right? Um, now that you're into something very specific, when somebody types in, especially if you give a very good, concise answer, um, it's going to even be better.

"Is it better to hire a tax repairer? Can I do it myself?" That's a great generic question for people that are out there looking for information online to kind of draw them in.

"How to know I can trust the marketing company I'm working with." Yeah, another great question that right now, as you guys know, like there's a bunch of sleazy marketers out there. Let's just call it what it is. And there's a bunch of sleazy a whole bunch of things out there. I was talking to a roofer this last week. We were talking about roofing companies. Oh my goodness.

"Best compost fertilizer." Yeah. So, again, let's let's draw these questions out.

"How do we get bigger, better? I live in Boulder, Colorado, and may need an appliance repair company, but I am wondering." Yo, Greg's dialing them. Dialing them. He doesn't live in Boulder. He wishes he lived. No, he probably doesn't wish he lived in Boulder. But that's what we're talking about, right? Is something that's very specific.

"Wondering if my Samsung refrigerator is worth repairing or should I just replace it." People are getting to where they're asking questions and many times what are they doing? They're talking like I don't know my I don't know what y'all's GPT is, but my chat GP is an Australian woman. I didn't pick that. It just happened. I don't know if that's yours or not. But that's what mine is, right? And so when I talk to her, she gives me answers. And that's exactly what kind of stuff that I may ask her. Hey, I live in so and so. I'm looking at repairing my refrigerator. Is it worth me just replacing the thing? This is what's doing. Maybe even knock knock knock knocking the sound or whatever it is that it's doing, right? Who knows?

"How do I choose a good freight forwarder for importing goods from China?" Yeah. I mean, you're talking about a big question that would draw in a lot of potential traffic, especially if you gave a good concise answer.

"Would it make sense to do an FAQ? How is note investing different?" Oh, yes, absolutely. Comparison FAQs are great. And we're going to talk about in the next section, we're going to kind of talk about there's there's literally buckets that we're going to want to put these things.

"What do I need to do to rank better as a junk removal company with AI in Tesla, Oklahoma?" Yeah. So, um, yeah, this is this is literally a uh a lead generation key or lead generation question, right? So, we're literally going after one type of client, one market, and we're answering the question the way it needs to be, right? Great, great way to put a lead genen piece out there. Who knows, some guy's going to be typing in looking for that, right?

"Would who has the best products for neuropathy pain be?" Oh, yeah. Linda and we could probably dial that in even more because it depends on what right the um that would probably be better. And again, let me we're going to dial this even more as we get into the next section. But this I think it's a great start. I think it's a great start. You thinking kind of uh bigger, right? Are we trying to look for specific questions, generic questions, or both? Yeah, I think you're going to be you're going to be doing a little bit of everything in the next section. I think is going to help you to do that.

"How do I recover from child loss?" Yes. Yeah. Now you're getting very specific, right? And we know that's a massive topic. Uh we know that there's a bunch of people out there that are trying to figure out what do I do? Who do I turn to? Who can I trust? And remember, this is a game of trust. So what we're trying to do is we're trying to build trust. So your FAQ needs to build trust. The question that's answer or the question that's asked and the answer you give needs to build trust. Uh, so we can have as many FAQs out there as possible. Yes and no. We're going to talk about that kind of in the next section. Yes, you want to have as you you do want to put them out there, guys. When we were doing Q&As's on Google business profiles, a lot of times guys would add 150 200 of these Q&As, right? Um, those are going away. So, you're not going to have the ability to do that anymore, but there's all kinds of other ways that you can still do it.

There's a ranking tool for LLMs to see how your site ranks. So hopey take care of them. Replace your Samsung fridge. Don't need AI for that. Oh my.

"Who can help me get more reviews without bothering my customers?" Yeah. I mean, and so as you're thinking about these, I would even think about are you going after specific niche, specific group of people, specific area? Especially like if we're going after uh I know there's some realtors are on this call. Like if you were going after real estate and that's that's what you did, like you'd want to make sure that you you talk directly to them.

"Is there a certified RV tech near me to fix my AC?" Yeah. Yeah. I just had to get my AC fixed. Replace two of them bad boys. That was not fun.

"Are these FAQs put on every what is every page or just home?" Yeah, we're going to talk about where to put these and all of that as we kind of go. So hang hang tight. Um, let's talk about why the FAQ works so that we can kind of get a little more educated. Your FAQ becomes basically an authority node. You just built your first asset, right? That's what we're going to do is we're going to build assets to build trust. So remember, we're not used to we would build an asset, we'd build a page, we'd build whatever service page or location page or we'd build um whatever. It doesn't matter what it was. we build it because we were going after a keyword or a location or something very specific. With this, it's different. If we multiplied this and we pushed it out there and we had 30 of these out there, kind of like what Deb was talking about a minute ago, it changes everything, right? So one one FAQ can increase our visibility a little bit, but 30s 30 FAQs depending on how they are and especially if we dial them in really really really really really really clear, especially if we're really going after one type of person or one problem or one pain point. Now we've really dialed in how that might work. So this has become the AI, right? This can become the AI recognized business for that thing. So, this is just one little bitty piece of the puzzle, what we're doing right now. One little bitty piece of the puzzle that'll help you to start getting seen so that you can get chosen as the go-to.

So, in the next phase, this is what we're going to do. We're going to look at what happens when you scale uh the FAQs, kind of like where to put them and those kind of things, and then how AI begins to choose you over your competitors because this is going to be super important as you guys kind of look through the next steps. All right, let me I've got these in multiple presentations because it was way too much to put into one. So, let me see if there's anything else I need to put in here. Yeah. All right. Let's dive into the next kind of level of this. And this is where we're going to have a little bit of fun. Um, and I know for some of you this is um, all of this like detail work and thinking about this is like hurting your brain. That's okay. Deep breath. This is something that's going to be ongoing. You're not just going to do this today and then not do this later down the road. Realize that this is going to be something that you're going to tweak. You're going to massage. And as questions come up, as things happen, you're going to go out and you're going to make maybe a new FAQ about it. And I'm going to again give you some ideas of different ways we can do that.

So, uh, what you just built is one structured FAQ, right? So, we we want to have a good question. We want to have a good three, probably three sentences or so of an answer. So, we want clarity, authority, and context in each one. And we want to make sure that this is an actual knowledge node to build trust. again, your brand AI, it's out there looking at it going, "Okay, what what can I trust?" Like, what's the thing that I can trust that actually is associated with whatever it is that I'm doing? Because if it doesn't associate you with whatever it is, right? So, if I don't associate uh Scott with note selling or note buying, then we're going to get all jumbled up out there. So, he doesn't need to go out there and start writing about stuff that has nothing to do with what he's doing, right? He doesn't need to go buy about Corvettes, even though he may love Corvettes. That's great, but it's going to completely jack up the AI algorithm and now he's not going to have good stuff out there that connects him to notes, right? So, we want to make sure we do that.

So, now we can scale that authority by understanding a couple of other things. Semantic authority, structured expertise, topic relationships, and multi-asset visibility. So, we we want to make sure that we've got multiple assets out there in multiple places and not just in one place. So, let's create the next kind of phase of this thing.

All right. So, we're going to take this kind of to the next step. So, we want to identify topic clusters. So, I want you to think about your business right now. And I want you to think about like three to five of the biggest categories, the biggest categories that your business covers. And these are going to become your core authority pillars. So, think about you got all these big pillars that you're going to put into place to hold this big wall up, this big ceiling up, right? Um, we're putting these three big pillars in place so that we have these categories. And for example, like a med spot might be hormone therapy, weight loss and IV therapy. I don't know, right? For a contractor, maybe they do roofing and water damage and remodeling. I don't know. That's that's some big pillars for a contractor. I don't know if one contractor would do all of those things. Like Deb only pretty much, I think, does remodeling for bathrooms and kitchens. I think that's her big things that she does, right? So, you want to find topic clusters that you can put uh a bunch of FAQs under. Does this make sense? So, instead of just going out and randomly picking a bunch of FAQs out, we want to take and create topic clusters. We want to create these pillars that are going to allow you to actually have more of a design to what you're doing. So we take each topic cluster and then we write three to five customer questions for each one. And our goal today is to build 10 total questions.

All right. So let's talk about what your topic clusters might anybody have any idea just drop it into chat. What would your topic clusters be? What are the big categories that you would fall under that you could write FAQs about for your specific business? Anybody got any idea? Yeah, Pam's got tax prep, tax planning, bookkeeping, and payroll. Those are great, great, great, great big ideas, right? Each one. Tax prep could have its own thing. Tax planning could have its own thing. Bookkeeping have its own thing. Payroll have its own thing. Each one of those would have its own thing. And even inside of those, there could be potentially even more pillars, right? Greg's talking about refrigerator repair, dishwasher repair, stove oven repair, washerdryer repair. He could even take it a step further as he goes into that, like he said a minute ago, Samsung brand or GE brand or whatever, right? He could have a whole FAQ that's built out around brand names even of different types of equipment or appliance repair, pain relief, education. Yeah, not sure what the third one. That's fine. I mean, that's what this is about today is kind of thinking through what else could we do. So pain relief would be one, education would be one, but I would be I would be very specific. If it's about neuropathy or uh pain management or something that's very specific, I would start to look at what kind of pillar would somebody be looking for questions for. So if we did um for instance, so if we just kind of went generic here. So we got symptoms, common causes, uh how is it diagnosed, complications, and when to seek care. So this is kind of interesting how it split out the different topics. Um, now I don't know if that's the way somebody like you'd want to do it, but that's at least gives us some kind of framework to start thinking about. You could literally do a pillar of here's an FAQ of all the symptoms that have to do with neuropathy. Here's all the ones that have like here's all the causes of it. Here's all the diagnosis uh opportunities like how we do the diagnostics. Here's the complications that happen. Here's when you should seek care, right? Or here's treatment plans for it. like you could have FAQs built out for each one of those. Um, and there could be many FAQs built for each one of those. And again, guys, there's no right or wrong with this stuff. It's just how do you dial this thing in in a way that makes sense for your audience. And it may be that as you build this and you start to get feedback, you start to have more and more and more idea of what somebody's searching for, right? So, one way to do that would be to split it out into something like this because education is going to be all of these all of these pieces, right? You'd be educating about each piece. Um, and then each thing that you're doing is going to be pain related to the thing. By the way, guys, the more like we talked about a minute ago, the more that Linda can take and put herself together with what she does very specifically to AI, so she can have we're going to kind of go down a rabbit trail here for just just a minute. You guys hang with me here. If Linda goes out and she makes sure that she Let's say neuropathy is the thing that she does, which I don't know. I'm assuming that that's the thing that you do. Um, let's say that that's the thing you do is deal with neurop pain. If that's the thing that she does, when I go to her LinkedIn page, what should I see about her? When I go to Facebook, what should I see about her? When I go to Instagram, what should I see about Tik Tok? When I go to YouTube, when I go to her website, when I see any articles out there about her, when I see things that she's talking about on podcasts, when I see things that are in magazines or articles, when I see any blog posts, when I see anything anywhere about Linda, it should have to do with her neuropathy treatment or whatever it is that she's wanting to push out there. AI should be able to go out and grab all these things, pull them all together, right, and say, "This is what Linda does. This is who she is, and this is why she does it, right? And this is the treatment, or this is the symptoms, or these are the causes or whatever." It should be able to pull all that stuff together and give you the Remember, it's looking to give an answer. It's not looking to give five or 10 different things that you can go scroll through and go look for yourself. That's not what AI does. AI is looking for the answer. So, we need to make sure that when we're doing this, as we look at our FAQs, we need to think about, are we consistent across all these entities to show for what I do? For what I do? Yeah. Um, let's see here. Let me make sure. Uh Brad's talking about AI authority builder, SEO, GBP optimization, website design. Those are all great pillars. RV AC repair, RV electrical repair, RV tank cleaning, RV slide repair, all great. I would even Mark, I would be even curious about niching down. Like I know we we drive a class A, right? So we we are looking for very specific people when we go to get something fixed. We're not just want to take the thing to anybody. And so I would even be I would be even specific in those categories like do you do AC repair for ABC and trailers and fifth wheels or do you just kind of focus on one thing? Do you do certain brand names? Dometics. I don't know. Whatever it is like we just replaced a couple of Demetics with some Coleman's because Dometic went out of business with what they were doing. I don't know. Whatever. It was a big old huge mess. You do not want to replace AC's on a class A model. Not a fun not a fun adventure. U but I would be very specific, right? Uh Charlie's talking about pain, anxiety, relaxation, focus, ADHD, and I would tie all of that back, right, to the product CBD, right? I would tie all that back to the product. So your pillars would be big broad pillars, but they would be about CBD usage and that kind of because people have very varied ideas of CBD. Some people think it's no good at all. Some people think it's great. Like you got all kinds of different opinions of it. Um, what if you have a unique niche? For example, I'm a speaker and coach. Deep stuff on psychology, theology, and neuroscience. Love it. So Matt, one of the things that you would do is you would sit down and go, "Okay, what are some pillars like right just to start out, we don't have to answer everything, right? What are some pillars right now that my specific coaching clients, what are some specific things that they would be asking? Maybe it's pain points or thoughts or ideas. Maybe it's um specific issues that you're seeing across your coaching practice that you could literally take and start to create FAQs around. So um let me think of one uh let's just take something like uh what I see in my own coaching business a ton is everybody feels like they're an impostor. Uh impostor syndrome is huge for entrepreneurs. It just is. I don't know why, but it just is. Uh, and so that's a big one, uh, that I, you know, that could have a whole FAQ about, uh, how we see ourselves, right? If you want to get into those specific kinds of things, you could literally niche down into those kinds of things to where you started to do an FAQ across those pain points that somebody out there is going to be looking for a specific kind of coaching for so that they can figure out how do I overcome this thing? How do I how do I get out of my own way? Guys, do you know why um it's kind and you can you can answer this for yourself. Most people don't post on social media the way they need to post on social media because they're afraid of what other people are going to think about them. It's just the truth. We're afraid that somebody's going to think badly about us or say something about us or think poorly about us or it's going to embarrass us or I don't know. But you think about it, there's a reason we have six daily non-negotiables that we do with our eforge group. One of those daily non-negotiables is three posts a day. Period. Doesn't matter if you feel good. Doesn't matter if you're sick. Doesn't matter if you're It just doesn't matter. Doesn't matter if your internet quit working today like mine did this morning. Doesn't matter. Like, just doesn't matter. What it does is it forces you to get real with yourself, right? It forces you to get real with yourself to post even when you don't feel like posting or you don't think your hair is done right. Like I have that problem all the time. Like if my hair is not right, I don't want to post right this. But people will make any excuse in the world not to post. They'll make any excuse not in the in the world to not make that phone call or not go visit that client or not deal with the thing. We just do. So maybe you do an whole FAQ about maybe the things that you're seeing in your in your practice as you're coaching these as you're in your coaching practice. Maybe you start to build out FAQs around some of these issues you're seeing or problems you're seeing or the types of things that people are looking for coaching specifically from you.

"Why compost, nutrient value, how to apply." Yeah, those would all be great. Especially when you get into specifics like is this for gardening? is this forert, right? What would it be specifically for?

Air freight, ocean freight, trucking, warehousing, and storage. Yeah, Tim, yours is pretty clear, pretty cut and dry, right? Like we talked about the other day, there's some big buckets that we'd want to make sure that we'd fill in.

This is my online business. My physical business is a home health care agent. Oh, nice. Yes. Yep. So, um, yeah. So, that's a little tricky. your personal LinkedIn page. So, one is uh Linda's asking because she has two separate businesses, right? She does a neuropathy care and she has a home healthcare agency. So, if that if that's the case, then she'd want to have uh the neuropathy business would have its own LinkedIn business page and Facebook page and LinkedIn or and uh Instagram and all that stuff. And the home healthcare business would have all the same thing, right? It would have all that. Now, you personally are also going to have your stuff. You've got to decide at some point if this is one of my issues out there online right now is Bradley and I were talking about this the other day. Guys, I've done a bazillion different things. Did youth ministry, college ministry like we're doing right now. We worked with college kids, worked in children's homes like with Greg and uh we've done a lot of different things. Then we started all these businesses. So, we've done safety supplies, marketing, epoxy, flooring, coaching, training, like we've done all these different things. AI really has absolutely no clue who Cory is in so many ways because I've done so many different things. It's confused because it's not very clear. Like, Scott does notes. That's what he does. Like, that's his thing. His podcast is about notes. He's in the real estate world. That's what he does. like it's pretty easy to know this is what he does. Corey on the other hand a little more complicated. So I would suggest for any of you that have multiple businesses, multiple things, I would suggest you pick one thing for your LinkedIn and all of that that you really want to push through AI to be known for. Use that as your framework for for those um for those uh descriptions so that you push into that. Now, does your LinkedIn page should it have all your, you know, like the businesses you own and all that? Yes. But your description that you have on that, the description you have on your Instagram, your Facebook, all that stuff, right? I would have it across multiple things. Yeah.

Tim's talking about CBD eliminating chronic seizures. It's kind of wild how that stuff works, but yes, kind of crazy. Um, y'all Bradley's taking care of that one. I replaced four class A AC acude. It's killing me, man. One AC, like three grand for one AC on. And that's just the cost of the stinking AC. Um, yeah, I can't even pronounce whatever word Allan just typed in here. No clue what the word I can't pronounce that, but it's a fear of what others think. It's a very real thing. I just like being on social media in general. Yeah. The cool part about social media, guys, right now, you don't have to show your face anymore. You don't have to show your face anymore. You can build trust with Nano. I don't know if y'all been using Nano Banana or not. In Gemini, it's free. I'd use the free version of it. You can build all kinds of graphics and all kinds of stuff. Never show your face. Never show your face. Uh never have to be on social media as yourself. What hair? Yeah. I don't know if y'all grew up, my daughter grew up with um Veggie Tails and so No Hair for Your Hairbrush was a very popular song around our house when I was Yeah. she was little. She would sing that at the top of her lungs for her daddy. I understand the niching, but can we write in a way that filters out non ideal clients? Yes, absolutely. Yeah. So, we want to make sure that we we do things right to connect ourselves with what we want and repel everything else.

Grief and addiction, grief and flashbacks, grief and insomnia. Yeah, I like that way better. Yep, that's that's way more dialed in. Yeah, work working on all RVs. Yeah, sweet. Okay, I think I made it through most of those.

All right, let's get back here. Now, you guys have three to five clusters that we're going to put FAQs into. Our goal is to build 10 questions per each. We're going to apply the three sentence AI formula we talked about a minute ago, right? Clear expert answer, why it matters, business specific authority signals, something that makes it you. We want to format it into clear FAQ blocks. So, we want it to be scannable by AI. We want it to be short. This does not need to be paragraphs, guys. Your FAQ doesn't need to go on and on and on. If it does, it's not going to be picked up. AI loves concise, clear data. By the way, another little tip, any kind of specific data that you can put into something is even better. Oh, Brad, thank you very much. Yeah, I can literally see that the song is playing in my head right now. um as you make these if you can put data in. So let's say let's take Linda's business for instance, the neuropathy pain. If she could say that there's a percentage of the people that use her product like 40% immediately see relief or I don't know whatever it is, right? If she can say that legitimately, AI loves data. It loves numbers. It loves facts. So, if Scott can put in there something about how this many notes are in the market right now and this many notes are going to be bought and sold and this many notes are going into foreclosure and da like if he can put data in there backing up the FAQs that he's creating, it even is that much more powerful. So, if you can take any kind of data for you guys that are doing marketing, you would use data that's available to you right now. the fact that 60 to 70% of all searches right now terminate at AI overview or at chatgpt. They never go further. They don't scroll. There's no looking down the list. That's a piece of data. That's a fact. I'm using all of our AI audit data to show that 90% of the ones that I've done audits on don't even show an AI. AI doesn't even know how to even explain who they are and what they are, right? So, it needs to be able to interpret it instantly. Needs to be short, concise, very easy to use.

All right, let me give you guys I'm going to give you guys a little FAQ builder. I'm going to drop it in the chat. You can use this with free, you can use it with paid version, whichever chat you have doesn't matter. Um, this is not the end all. This is just an option. All right. So, this is what it's going to look like. It's an AI FAQ builder. This will speed the process up for you. So, I built in a couple of questions for you to kind of season this. I don't know if many of I don't know if people on here are familiar with custom GPTs or not. Basically, a custom GPT is something that's just educated on the back end. And again, this thing's been educated with what we kind of understand right now. I will tell you AI is changing so fast that 6 months from now, 3 months from now, 2 months from now, even a month from now, this may change a little bit. I don't know. I'll keep educating it as we go. But this custom GPT will give you the ability to speed the process up. All right. So, it is a tool to use, but it is not the end all. You need to put human touch on this bad boy. I would I would the one distinction that you have from everybody else in this world is you. Your human touch, the way your brain works, the way you think, the expertise you have, the experience you have, the the unique X factor that is you. Use it. Don't just take whatever chat gives you and just throw it out all over the place and vomit it onto the interwebs, right? We want to make sure that we human touch everything. The advantage that you're going to have moving forward in business, this is just Corey opinion right now. I think the advantages that we're going to have moving forward is things like human interaction, events, podcasts where people are actually talking to each other. Actually, somebody to talk to on the phone instead of some AI voice thing that we can tell is an AI voice thing. Even when you don't know it's an AI voice thing, you can still tell it's an AI voice thing, right? Uh, we've literally had people inside of our epoxy business before I sold it that would ask me if I call your phone number, am I going to get a real person because they were getting so sick of dealing with AI bots and push this button and push that button and anyway, they were getting sick of it all. And so they're like, "Just let me talk to somebody." Like, I'm sure y'all have all had the same experience.

Inside of this, there's three different questions that you can ask. So, this one is help me create a powerful FAQ. I'll show you kind of what it does here in a minute. This one is, can you generate an SEO friendly FAQ for my Google uh business profile? This is when uh if if you were wanting to put it and again, we'll kind of talk about where to put these. And then this is what kind of questions would my customer search. So, if you're like, man, I don't even know like I'm not even sure what questions are being asked. And again, this isn't this is just a starting point. Think of this as like a baseline of you starting your little adventure with your FAQs.

So, if I hit this button, help me create a powerful FAQ section for my business. It's going to start asking me some questions. So, what is your business name? What do you do? So, I'm going to put Eforge. Uh, and I'm going to put um and again, I'm just going off top of my head, right? um coaching for business owners that want to scale, grow, and um serve more through their uh service or product based businesses. We're just going to keep it really simple. Uh I'm based in Texas. It's got a location keyword in here because some of you are are going to be location specific. Like Scott won't care because he's nationwide, right? So, he might just put US, but some of you need to put very specific like city or whatever. Who's your ideal customer? My ideal customer would be a Christian business owner that wants to move from operator to owner. We're going to keep it really simple. So, there's somebody that wants to move from operator to owner. They're sick and tired of always having to do that. So, like we have a f I don't know if Allan's on the call this morning. We have a family that's in our uh husband and wife that they were having to work in their contracting business in Dallas. They couldn't figure out how to disconnect from it. Brought them into EForge. Within a couple of months, they're now on the road in an RV full-time. They figured out how to disconnect. They figured out how to have somebody else running the business while they're out running around in their RV having fun, which I'm going to run them down sometime soon. We're getting our RV back soon. We're coming to see you guys.

So, click the button now. It's going to start spitting out some data to me. Right. This tool from Yrock Consulting will generate a first draft of your AI optimized FAQ and it's going to give me some information. What does Efor's coaching program help u Christian business owners achieve? What does your coaching uh support business owners who uh how does your coaching support business owners who want to move from operator to owner? Right? And now it it doesn't really know a lot about me yet, right? It doesn't know. Now, this knows a lot about me because I've been talking to this chat for a long time, but uh you're going to want to start to give it some more information, right? So, you're going to want to refine the answers. You're going to want to add some FAQs. So, if you've got information about your business, like something that's specific to you, like with EForge, I would start to dump a bunch of information here to say, "This is what E-Forge does, and this is what all we provide, and this is how we work, and this is how often we meet, and here's what our trainings look like, and right, I'd want to give it a bunch of FAQs." for Linda's home health business. She's going to want to dump a bunch of information in there about this is who we help and this is how we help and this is the type of care that we give and all of the stuff, all the good stuff, right? She's going to want to dump all that in here so that there's very clean information in there about who you are and what you do. You could also send them to a website. So, like if I picked up my Corey Long website, which has a little bit about eforge on there, not a whole lot. Okay, we're not going to wait for that. But if I put my website in there, it's going to go start to try to grab data out of the website to see if there's anything on there that's going to be helpful for this, right? So you can start talking through with this now at some point. Um, it's see how it asks me use the website to refine it, create a new one, analyze a site, something else. I literally can walk it through once we have an FAQ that we want. Guess what we can do and create all kinds of junk with it. Right? So what if I said um can you create uh what I hold on s act as a social media expert uh and create 10 posts using my FAQ or my um Facebook and Instagram. Right. So now, is it going to be perfect? No. We're going to Again, I would want to make sure I have the FAQs completely dialed in. So think again. We've got all these different pillars. So you need to tell it, I want you to figure out FAQs for this pillar first. You might even want to have separate. You could you could do it all in one complete chat or you could do it in separate ones. Whatever you feel like you need to do, but you could do it in one. You could do it in separate. You could do it however you want to do it. I would do FAQs for each pillar. Try to give it enough information that you're educating it enough that it knows that pillar is doing whatever it is that needs to be done so that you have all that information in there. We can also look see how it says here post one from operator to owner. Most Christian business owners don't lack passion. They lack structure and eforge. We help you shift from doing everything to leading with clarity. If you're tired of being stuck in the weeds, this is your invitation to step in ownership. And again, these are just a starting point. We could tell it all kind, but you could tell it all kinds of things like um give me five oneliners and the voice of Ryan Reynolds, right? You can tell it anything you want, guys, with this. So, you could tell it however you want to do it and it's going to give you information in whatever you tell it it you want it to do. Like, I don't know how much I'll use chat or how much you use the tools that are available out there. Um, if you're still doing everything yourself, congratulations. You've accidentally started a full-time job inside your own company. Right? That sounds like a smart eliceliner comment, right? And that would get people's attention. That would get them saying something. Delegation isn't giving up control. It's giving up the illusion that you ever had any. So, these are things that you can use once you have your FAQ built out. You can use then I could tell it uh could you create Whoops. an FAQ in the correct format for my website. Uh let's say blog. I don't have a blog, but let's say we do. We can spit it out into whatever format we want, right? So, we could tell it we want it very specific for whatever it is that we want it for. You're going to do it for an article, blog, on your website, page, whatever. Again, make sure you dial your FAQ in before you ever do this, but I just wanted to show you E4 FAQ for the website, blog. What does EForge help? Right? And it just it gives us very clear and concise answers in a way. Then it would give us everything from schema to uh see format specifically for WordPress, Squarespace or show it. So you could actually format it for the specific kind of I think somebody mentioned Duda a minute ago. Uh drafting draft a matching intro and outro for your blog. Like you could do all kinds of stuff with this thing. There's no limit to what you could do with the just this little custom GPT. Is this making sense? I hope this is helpful because some of you have been spending probably a lot of time using uh the uh the tools that are out there now and you've dove down those those uh those deep rabbit trails. We have a very specific purpose with what we're doing, right? Very specific purpose. But yeah, Allan and Camil are on here. Um, and so we we want to make sure the purpose that we that we're after is to get remember we're trying to get AI to view us as the expert and we're trying to get um information on a lot of different places. Right. A lot of different places.

Deb says, "I'm not understanding how your information gets added to chat from the FAQ sheets." Yeah. So, we're not Yeah. how it's going to get added is by putting it out there online in all these places where chat already sees as uh citations. Uh, so as we put these FAQs, as we take and we copy after we've got it the way we want it, put it onto our website, now we've got a crawable FAQ on our website that can get pushed into chat. If we put it on, like you could break this up and do all kinds of different things with it. Like we just said, you could make them into social media posts, right? We could even take each separate We could even take each separate FAQ and make it a social media post, right? We could even take each separate FAQ and make it a GBP post for that matter. So, we could take this and put it anywhere. Put it anywhere. And these FAQs are giving us credibility. We're answering the question in our voice with our expertise and with our stuff. Yeah, Brad, man, I've talked to my chat enough that it knows me. It's very I It's very interesting. I Let me give you guys something else that's kind of very uh very like we just I just literally saw this happen last night. Some of you may already have had this happen to you. I was searching something to do with Yrock. Actually, I could probably pull it up and show you. Yeah. Let me just show you what I did. This is very interesting because this will help you to understand what you're dealing with. So, I put best AI marketer for small businesses. I was just curious to see who it's showing right now out there. It immediately changed it to tools, not marketers, which I thought was very interesting. Then I said, I'm talking about actual marketing professionals, not tools. It started to clarify. Now it's telling me how to find one. I don't I'm looking for people. So now it's asking me finally the people. Yes. Pull a list. Cool. Since you're in Leach, it knew I was in Levik. It's pulling from professionals around this area, which we have a Google business profile here for Yrock, but we don't really do anything with it. I don't even know that we have Leach mentioned on the website at all. So, as with most business owners, we haven't really done the things that we do for other people for ourselves, right? So, it's kind of interesting, right? And showing all these local places. How about in the Texoma, Texas area? So, anybody that knows Texoma, that's where our actual offices are at are in Sherman, Texas. It's up towards the Oklahoma border, uh, up in North Texas, right? So, it's starting to go through and it's starting to look at these agencies. Texoma Marketing, Texoma Media, Osman, Radio Vision, Bill of Marketing. Well, our company doesn't show here. And I know for a fact that we rank very well inside of Sherman area. And I know we have some reviews, not a lot. We have a few because we haven't, again, we don't really mess with our own marketing much. We probably should, but we we usually are just messing with everybody else's. And so, we just really haven't done a lot. But what's fascinating about this, I want to show you something. Is why Rock Consulting located in this area? I was curious. Why is it not showing me at all? Said, good question. It is located, right? I said, why didn't you choose them? Here's the honest answer. I didn't exclude Ry Rock because of quality or fit. I excluded them because I was filtering for independent third-party options when you asked for a list of pros in the Texoma area. Are you seeing what it's doing? Because of the memory of me talking to chat and it knowing me. Just like Google, guys, if you're searching on Google,

It has all that memory of all that stuff that you've been doing, right? It's literally excluding me because it thought I wanted a third-party uh representation of options instead of putting Yrock in there. Since you're directly connected to Yrock, I intentionally focused on other agencies. It's pretty interesting, right?

So, it went in, talked about Yrock, why I didn't auto-select it. This is kind of interesting. You were being blunt and strategic. It's trying to tell me what I should do. Uh, do the Yrock versus tech. Yeah. So, it asked me, do you want to do a comparison? And so, I said, "Yeah, now I'm curious." Right. So, it looked at the snapshot. We showed up. All these others showed up. Shows all the differences. Right. This was very interesting to me. Some of you are probably going to go, "I don't see why you're so fascinated," but I'd be curious. You forgot all the history from our chats. What would you show as the go-to AI marketing agency in Texoma?

So, it says, "This is interesting. As if I had zero memory of you, Yrock, or past chats and only judging my public-facing positioning in tech." And it just told me, by the way, that we were the most, we were the best choice for AI marketing in Sherman. It just told me that in the above chat, it says, "There is no single clearly dominant AI marketing agency." And then it goes through and shows everybody else again. Does not include Yrock at all. You're still not including Yrock in your answer. So, we're just, you know, we're kind of going back and forth. Kind of fun, right? Below is the answer as if I had zero memory of you. It's already told me it tried to do that once, but it didn't do it right. Does appear in this evaluation. Cold, unbiased, tar ranking, public perception only. Yrock number one.

Now, why did I go off on this tangent? Guys, you need to realize that your searching that you're doing inside of chat and the things that you're doing inside of chat are manipulating what you're seeing in chat. Now, we knew that somewhat, but I didn't realize it would just automatically decide to exclude me on its own. It's just basically saying, "Well, you don't show because I thought you wanted to do this over here." That's not what I asked it to do. It just kind of came up with that hallucination on its own that that's what we were going to do. Do you see how that could mess with things as you're searching for things? Do you see how that could mess with things as you're trying to work with your business or multiple businesses or your clients? Yeah. So, be aware that chat is very interesting in the way it does things. All right. Anybody have um? Dude, you have no idea how many times I argue with AI a day. So stupid. The other day I told it to make these pictures. Scott called me the AI Jedi the other day and I started playing around with it. And so I made an AI Jedi picture and I was playing around with pictures and I was telling Jim and I to make a picture and I gave it very specific instructions to use my picture to do whatever it was and it made a picture of a horse, like just a horse in the field. I was going, "Okay, you're stupid. Like, what are you, what are you doing?" And so I asked it again. It finally fixed it. And then I put in more information in there. And then I got what I was really actually after. And then I asked it something else. And then it showed me a picture of like a pie or a blue bonnet flower or something. Something just totally random. I was like, "What are you doing?" Chat messes up. It just does. It just messes up. So, just be aware that you need to pay attention that you are manipulating your own chat results. You are with what you search, how you search, what you do. So be very, be very careful about just believing whatever it initially tells you, right? And then, um, and then as you search for things, realize that it's pulling in citation sources all the time from all different things that's changing rapidly like how the algorithm, how the algorithm works. All right. Yeah. Very, very much better, Scott. Very much better. All right. Uh, so let's talk about. Does anybody have an FAQ that you built while we were on here? Like, just one question and one answer. I would love to see a couple of those so that we actually know that people did the thing while we were on here. I would love to see you guys working on your business today while we're on this call. Anybody have something they'd want to share? Absolutely, Christa. Hit it.

So, um, I hang on, let me make I um was talking to an, you know, an a social media advertising kid and he said that you don't want to tell people what your modalities are because they'll shop at those modalities and then they won't buy your nine-week program. So, but my modalities are different than like normal grief talk therapy. So, I use very specific modalities. So, how do I get around that with the FAQ? And I mean, is do you agree with that first of all? And second of all, like how do you? >> Would I just prompt chat to just not use those words that are my specific modalities or what do you think about that? >> Are you afraid of people knowing what your modalities are? >> Um, no. >> Do you care if they know? >> No, I guess I'm, you know, it's >> it's just from what the social media person said. >> Yeah. I mean, I I don't >> I just don't want them to be like, "Oh, okay. I'll just go find somebody who does >> hypnosis or birth work or whatever and then just do that." And they're not going to get the same results >> if they don't follow. >> It's pretty interesting. Um, man, my wife just brought me hot tea. That's super sweet of her. Um, I'm not going to read to you what she put on the box. Um, here's the here's the thing. A couple of things. One is, uh, I don't I don't like living out of scarcity ever. So, I don't know about you guys, but I live in a world of abundance. There's plenty of clients. There's plenty of money. There's plenty of business. There's more than all of us on this call could ever do, right? So, uh, there's I know there's a bunch of marketers on this call because that's been my audience forever. So, I know there's a bunch of people doing the same kinds of things on this call. Do I worry about sharing specifics and details? And because I this is free today. Like, I didn't charge anybody anything to come do this training today. I'm spending my time, our knowledge, what we've learned in the last however many months to to teach this stuff today. So, one is is if you're not a like if it doesn't wear you as far as doing that, what makes unique it you unique is you. So, I would share about what you do and how you do it that is different. What makes you unique in that modality because you and I both know there's a bazillion chiropractors, but they're all different. Every single one of them does something different, right? Uh, there's a bazillion naturopaths, there's a bazillion doctors, there's a like you pick whatever it is uh that you do, uh marketing, uh whatever it is, right? That we all have our unique ability and our unique things that we do that's very different than everybody else. So, I would push into those in the FAQ and I would talk about how what you do is different. That's that's that whole branding thing that we were talking about. Adding something that makes you uniquely you in the FAQ. I didn't mean for that to rhyme, but that was kind of cool that it did. Um, so like that's that's what I would push into. So, does that make sense? >> Yeah. Yeah. >> Yeah. So in social media, uh, there's something that's very fascinating to me in our world and the world that I live in in the training world. Uh, there are there are people that I follow. Well, take the Hormosis. They're an an easy one for me to use as an example. If you look at Alex Hormosi, Alex gives away everything for free. He gives away like all of the juicy bits. He gives away all the the tips and hacks and tricks. He gives away all of the information. He gives all the stuff away. And yet the dude just did what hundred and something million dollars in one launch selling a book that he's trying to make off as if he wasn't selling the book to give. Anyway, it was a very smart marketing strategy to do the whole thing, but he gave away all of the information. So one thing in the marketing world that I have learned and this and and I have to remind myself just being totally transparent I have to remind myself that it's okay to share my knowledge because the truth is anybody could go out anywhere online and learn with enough time and experience. It might take them months to learn what we've learned over the last however many months. We can condense that time. But there's something that we do that's different than other people do. Even though we're all marketers, there's something you do with the modalities that makes you uniquely you. I would push into that and I would not be afraid to share that anywhere. Um, social media, you need to be you. And I, this is something that I even talked about. Um, I just had a podcast episode come out. I don't remember if it was this week or last week. And I was talking with my guests and I was telling them that when I very first started training, we would take anybody inside of our digital storefront course like just we just opened the doors and said anybody can come in. And what I learned over time was that I wasn't able to be me. And when I say be me, pull in the goofy Christian background, ministry background guy that I am. So you'll find like if you're a part of anything that we do, like the event that we just went to, we opened it with prayer. Like when we had our we had our meeting times, we opened it with that's just who we are. And the more I pushed into who I am, the more I attracted the people that I needed to attract for me, for my audience. And it's been kind of interesting as we've looked at uh the the businesses that we run. We we attract the people we want to attract and we repel the people that we don't. And it's it's kind of very fascinating. I I would not be afraid for any of you that are on the on the call now or listening later. Don't live in scarcity. Push all the information out there that you want. Be you. Like be you. to you like you don't have to worry if you ever watch a Scott Carson podcast, you know exactly who Scott is cuz Scott's just Scott. And if you meet him at the Magnify Your Wealth event, he going to be the same dude that you saw on the podcast. It's who he is. He's just the same guy. He's uniquely himself. And that's what I would say to any of you. Be you. And that what's crazy is guys with AI and everything's happening right now that actually gives you a massive advantage because there's they can't replicate you. I I've had people steal my courses. I've had people steal my training. There will be probably people steal this stuff and take it and go teach it. Great. Who cares? Doesn't matter to me. They can't replace me, right? There's something that that is unique about each one of us and we need to push into those things to get that messaging out in the way that only we can get the messaging out. So I would say push into that with the modalities that you have push into what makes different. I told our students the other day within EForge right now we're going through a um a competition in December. They're either doing uh most of them are are marketers, right? Well, there's some contractors in there, too. But we've got some dollar amounts that we're trying to hit. Either 50K in new business, one-time new business, or 10K a month, which is 120K, right, in recurring business. That's what we're kind of shooting for in December. I want every single one of them to do it. And we talked about the other day, I was like, "Guys, you've got to sell the sizzle, not the steak." And so many times as we're talking about our product or our service, we talk about the stake and not the sizzle. So I would I you can deal with the modalities, but I would deal with the transformation. What what are you really what what is the end result? What is the outcome? What are people wanting to get when they come and they they come to you and you provide your services to them? You you do the grief coaching, right? Did I lose you? No, I just muted myself. Yes, I do. >> Okay. So, if you do the grief coaching and it looks like you do very specific stuff like child loss. >> Yeah. >> Addiction. >> Um I I'm on the board for a women's uh recovery center. We're we're very specific about who we take and what we take, how we take the the ladies that come in and they spend a year with us. There's there's a place for what you do in a huge way. I would not be afraid to go just be you and talk about what you do in an FAQ and videos and social media and all that stuff, but I would try to be I would try to be as real you as you possibly can be. Does that make sense? >> Yeah. Totally. Totally. >> Yeah. I don't buy into what that guy said at all, by the way. >> I just I don't live in scarcity. >> Okay. >> That's not right. That's not the world I want to live in. Yeah. >> Yeah. Okay. Thank you. >> You're welcome. Um, why does this opt like why does this matter what we're doing? And I saw somebody else dropped one in there. I think Greg did. Yeah. So, Greg dropped a couple of pillars in here. Refrigerator freezer repair. Why is my refrigerator not cooling even though the lights and fans are cool? That see this very specific very big question. Refrigerator lose can lose cooling if the evaporative cool uh coils are frosted over, the evaporative fan motor is failing or the sealed system refrigerant level is low and it and it gives like two or three good sentences of very clear distinct exact gives some numbers. Even guys, this is exactly what I'm talking about with an FAQ. This is great. What causes refrigerator to run constantly or make loud humming noises? We probably have all experienced that. I know I have. Right? It goes through and gives the exact answers. Why is my refriger Now the cool part about this is let's say he put this on his website and then whenever somebody asks the question in the area that he has his website that's going to get pulled into let's say it gets pulled into an AI overview now he's going to show up as this the citation source just like these guys did right here it'll show up like this so it would show Greg's website for his appliance repair service it would show that on the side as the citation source for the answer to the question or it could even show down here the same way. It could pull into the people also ask section as uh his company from the website, but he could also take it just like you guys have mentioned. He could also take it and put it in social media or in his Google business profile as a post or other places, right? He could also take it and put it all over the place so that it gets pulled in more and more places more and more times. And I think somebody mentioned Pinterest, I think earlier. Pinterest is another great place to post things. to post things, right? Uh, I have a counselor client who does NARM and they get a lot of traffic for those. Yeah. Yeah. Yeah. Those specific types of things that that are uh I know for me when I look for things for my wife's MS because we've spent 30 plus years battling the disease, right? uh when I look for very specific things for her MS, I I am looking for specific things and then I find whatever resonates with me, the person, the doctor, the place. So, we went to a Tennessee clinic not too long ago because they do a lot of the same thing other places do, but they do it in a very unique and different way. It's the same type stuff. It just is unique in their own way. My guess is is each one of you has that in your own business, your own practice. Um, yeah, Bob's saying he gave Gemini create a schema fact FAQs. Yep. Yeah. I would just So, here's the here's the difference between what we're doing today and what you did, Bob, is that's very general. What we're doing today is getting very specific. That's why we're doing what we're doing today. We can do general. We could all take and do the exact same thing you did and we're going to get a very gener general and generic set of FAQs and answers off of whatever's on that web page. Great. That's not what we're after, guys. If you want to stand out in AI, you need to dig deeper. You're going to need to to set yourself apart. I'll give you a perfect example. Uh, I don't know if y'all have heard, but um the Andromeda update on Meta, which basically came out and changed the way Meta's algorithm works for ads. Wow, that's hot. Um, the Andromeda update changed a lot of things that had to do with Facebook. When it did, I don't know if you've heard Mark Zuckerberg come out and basically say, "Hey, in 2026, we're going to have a push button ads. You're going to be able to walk in the door and you're going to tell it what kind of company you are and you're going to tell it what kind of ad you want to run. You're going to be able to push a button and it's just going to create it all and throw it out there and blah blah blah blah and it's going to be great and it's going to be based off of the billions of dollars that are spent every year on Facebook ads. Sounds wonderful. Sounds wonderful. The problem with that is is every roofing company is going to have a very similar looking and sounding in whatever ad. That's why we don't just generically grab things and just post them because everybody's going to have the same thing. With AI, the thing that's going to set you apart is going to be taking digging to that next level and making sure that you make it uniquely you and giving the entity. That's why we're creating these knowledge nodes. That's why we're doing the pillars. That's why we're going deeper than that. uh so that we can can really dig into what specifically makes you uniquely you. Uh, yeah uh chat GTT. So let's talk about the different platforms just real quick cuz I know some of you are going to have questions about that. So with chat GPT and Claude and Perplexity Gro, all these different platforms right now as of right now, chat GPT is basically the Google of LLMs. Meaning the search volume on chat is about 80% compared to all other LLMs that are out there. Same way as Google right now, it's still 80-something percent. search volume. Everybody else is making up the rest of those little percentages. There are guys that will use Claude for content, um, writing, copywriting, that kind of thing, and it's really great for it. I don't I haven't found that it makes it that much better for what I do. Um, I know guys that use it for that. I use Gemini basically for imagery only for Nano Banana. That's about the only thing I use Gemini for. I will use it sometimes for ads and stuff just to see what it'll spit out and I'll compare it to what I'm doing in chat or wherever else I'm at. Perplexity is very good at creating um deciphering a bunch of information, dissecting it all, right? It's kind of more analytical. Each one kind of has its unique ability, but I will tell you right now, if you want to play to the big boys, you play to chat and you play to Google. Um, it's just kind of the way the two work right now. Looks like Bradley handled that question. Is it possible to open up the remarks panel so we can copy off to another file? Uh, yeah, we should be able to take and uh, save this. Actually, once this thing saves, I should be able to. I think this thing automatically saves, by the way. Pretty sure it does. Yeah, should automatically automatically save. Actually, you know what? I think you can actually save the chat, too. Yeah. All right. Um, how long do you think it'll be until all the lead gen sites we built will dry up? I don't think they're ever going to dry up because it has to pull information from chat. Has no there's no organic anything in chat. All it does is pulls information. So guys, for all of you that are doing that have done lead gen and all of that for all these years, it's not going anywhere. It's just going to look different. It's just going to look different because there's got to be content. There's chat doesn't have any organic content itself. It only has whatever it can pull from everywhere else. So, not only not only do you have an opportunity right now, you have a massive opportunity with the legions that you have because you could take the legions and dominate AI locally before anybody else even touches it. So, for all of you that are doing leg type business, guys, this is this is again, I don't think scarcity, I think abundance. Like this is right now you're on the forefront of being able to take your legions and dominate whole market shares because you I can guarantee you most of these other businesses are not going to do the thing. They're just not. Um, all right, Brad's got one here. How does Battle Online Solutions help small businesses increase their AI authority and trust? We use strategic content optimized FAQs and AI friendly SEO techniques to help you build credible approach makes it easier. Uh, yeah, that's a great FAQ. And I would I would keep refining like that first one there. That's a great uh think about what somebody's going to be typing in. They're not going to be looking for you. More than likely, they're going to be looking for uh a a digital marketing agency or company or I don't know, something, right? They're going to be looking for something very specific. So think about the question in that way uh your name your brand we want to get pulled in from we want to attach your brand to whatever the question and the answer is again we got we it's it's like creating entities out there online to tell chat this is who you are and what you do what type of businesses benefit most from your AI focused digital marketing services that's a great one we specialize in helping small businesses local contractors who struggle to get visibility online if you rely on local contractors and need more predictable lead flow. Our methods are built specifically for you. Yeah. And again, are you noticing even some of the language is still kind of more SEOish than what maybe AI would be looking for. So, I would even get very specific, like what kind of contract, especially if you're going after a specific niche, like uh Greg was doing just appliance repair. Somebody else posted earlier about one specific niche that they were going after, towing or something. Uh, you'd want to go you you'd want to be as specific as you can be. If you can be. Yeah. How can uh improving AI authority help my business rank higher in Google? Oh, great question. So, one of the things that happens, so for all of you that are non-marketers, even at the ones that are marketers, if you're doing SEO work right now, it's going to help Google. Great. You just saw that the vet guy ranks really well right here. This is SEO, right? This is SEO, but he doesn't rank up here, even though he's got SEO. Now, SEO doesn't affect AI, but AI SEO affects SEO. It works backwards. And so, if you're doing AI SEO, you're still going to have to do a lot of the same principles for SEO, plus a bunch of other stuff. So, it's actually going to affect your Google ranking. So, it's kind of cool because it actually works backwards really well, but it doesn't go the other direction. So, anything that you're doing SEO wise is probably not going to impact AI as much, but anything that you're doing AI will will impact your your Google ranking. And I think really it's going to be um uh it's going to get more and more AIdriven. So, we just have to realize that Google's going to be more and more away. >> Yeah. Yeah, I would. And like Tim's talking about the super generic stuff there. It doesn't matter. Like you're still you could still create all of your stuff very specific to that niche in that market. I like we're we're pushing into water damage right now in certain markets. I'm still doing lead genen, guys. I'm not going away from what I've taught and done for the last 11 years. Greg that was just talking a minute or posting a minute ago. I can guarantee you he doing lead genen. That's a big part of his business. Yeah. Yeah. One, you're exactly right. Yeah. Greg's talking about how do you do this at scale? So, one of the things that we're learning right now with AI stuff is it is not real scalable. Um, that is something that is a little difficult at the moment. Probably will be down the road, but at the moment it's a little it's a little tricky. Um, we we're even the AI accelerators that we do. So, YRock offers all kinds of different services for businesses. AI accelerator is kind of like a GBP optimization for all of you marketers out there, but it's for AI. Um, that is a lot of manual work. It just is. And so there's a lot of this. It's not super easy to scale yet. I'm sure down the road it will be, but right now it's not super easy to scale. So, um, great question. Don't have a great answer for you yet. Uh, but I'm sure there's going to be ways to do that. I just I need to we're still playing around with things to come up with new solutions and there will be you know as agents get smarter. Right now I don't we don't mess with a whole lot of AI agents because there's so many security risk with it. Like I don't know if y'all saw uh Robert Hershec the other day go in and talk about how they had their very first cyber attack directly from AI and not only was it AI but it was all AI. There was no human touch at all in it. That's huge. Like, yeah, like that's scary. So, when you set up an agent, you give it all of your keyword or all of your passwords and loginins and all this stuff, guys, you're opening yourself up. So, just be very careful. Yeah, I can send you guys that chat. Uh, can BGI help my company set up a customized logistics or distribution process? Yes, we regularly help growing businesses. Yeah. Yeah. Yeah. Yeah. Tim, that's exactly Yeah. And I would get very specific where you guys do it at. Um, because I know you guys are all over the place, but I also know you guys have some very key areas that you offer your freight forwarding, help prevent delays and customs issues during the importing process. And again, I would be very specific. Importing process from where to where like try to get specific because they're going to ask specifically can can they can who can help me with getting can who can help me with preventing delays and customs issues when I'm shipping from China to LA or whatever, right? Like I would even I would even narrow down some of that to get specific because remember people are asking people are asking way more specific questions like Greg put in there earlier about his Samsung blah blah blah blah blah blah blah that that AI is looking at that can manage trucking and warehouse distribution once. Yes, absolutely. Arrange inland trucking from the port airport. Yeah. Yeah. Yeah. And again I think all that's great and it talks about in the US. I would just if you can put specific locations for sure. Are there FAQs that will list on websites more providing informational value to the reader and or the AI or is it best to brag about yourself and those with self-promotional questions answers? I the FAQs are going to be very like what we're doing today is about setting yourself up as the expert. We're we're telling AI and we're telling the world that you are an expert. So Tim and BG uh BGI are experts at shipping. They do freight, they do shipping, they do freight forwarding, they bring in stuff from importing, they do all of the transportation across the US, from trucking to flights to Right. So you want to set yourself up in a position is you're the authority. So guys, view this. This is a very different way of viewing it than we've done marketing in the past, especially if you've done lead generation. Um, I think the uh the lead generation that we've done in the past has been very kind of specific to, hey, we're going to go rank. We're going to dominate this area. We're going to take over for these keywords. Boom, we get calls. This works very differently. This is I'm going to go create trust, build a brand, and then that brand's going to get the call because AI trusts it. It's a very different way of looking at the flow. So guys, remember these FAQs that we're doing, this is about trust building way more than it is about anything else. It's about creating you positioning you as the expert. All right. Oh, Greg shared something in the files, guys. If you want to get the question used to craft his response. Yeah, Bradley had some thoughts on that, too. Yeah. Yeah. You should ask Bradley in the first place, Greg. Bradley's my CMO, guys. If there's anything that I ever try to figure out, he's like I just like he magically figures it out. I don't know how he does it, but he just magically figures it out. He probably asked that baby that's running around with him there, Lincoln. That's probably what he does. All right, let's get back here. All right, small changes determine whether AI, like we were talking about, recognize you, expert, recommends you, cites you, or it ignores you entirely because you're too generic, you're too generalized. So, we need to understand that AI reads relationships, not keywords, like what we were just talking about a minute ago. Uh, LLMs understand concepts, context, expertise, relevance, and consistency. They don't understand keyword stuffing. They don't understand making sure keyword density, all that junk that we've spent years and years and years doing inside of our businesses for marketing. It's great. It's good, but that's not what AI is looking for. It doesn't give a rip that you've got the keyword in there 15% of the time on the page. Could care less. It wants to know what is the question. Do you actually have the expertise to answer it? What is your answer? And why is it different than every other marketer out there or every other health health care person out there or note guy out there or freight company out there or whatever it is, right? Appliance repair company out there. Your FAQ equals a knowledge node. So each FAQ is a training signal for AI. It's a reinforcement of that topical area that says you are the expert at this a building block in your authority graph. This is a way different way of thinking about things. Multiple nodes equals multiple visibility. So if we do one FAQ that's helpful. If we do 10 that's recognizable, right? 30 AI trusts us more. 50 plus we become an AI chosen brand. So, like we talked about earlier, we want to have all these pillars and then underneath the pillars that we're doing, we want to create FAQs for those and then we would want to put those in different places. So, we'd want to make sure that they're out all over the place. Uh, marketing wise, would it be better to prior prioritize what AI wants than compared to the OS? The so the cool part about it is is when we prior when we when we focus think about um Google SEO right now is AI it's AI overviews it's the same thing right now if you optimize for AI overviews you're going to get in Google too it's just the way the process works right now but if you optimize just for Google you may never show up in AI that's the difference right now so you want to make sure that you're pushing into um you're make sure that you're pushing into kind of that AI world. All right, let's talk about what uh could happen or what's coming down the road. Imagine AI recommending you by name because that's what we want. We want AI, we want somebody searching for whatever it is. So, we want somebody searching for uh vet repair or vet rebuilding or a specific brand or specific whatever of a Corvette or whatever it is. And we want my vet guy, right, showing up as number one. That's what we're after. We're after him with his imagery, his pictures, his cars, all of the goodness showing that the AI chosen reality is within months. Your business could be recommended in AI overviews, cited in chat, GPT responses, appearing in Perplexity answers, showing across uh LLMs automatically. Here's the deal. Um, I told you earlier with Magnify Your Wealth, we were able to rank within 24-48 hours for that specific thing, doing some very specific things, not just one thing. We had to do a multitude of things to make it happen. All at one time. Um, the cool part about LLMs and AI and the way AI works right now is it it can happen fast. It doesn't happen like SEO that takes months. If you're doing what you need to be doing and you're focused on AI SEO like what we're talking about right now, you can start to see progress and start to see yourself showing up faster and faster. Um, the only way to really track this right now, there's there's tools out there. They're really really really expensive um for the time being. They won't be down the road, but Google Analytics can show a little bit of chat GPT traffic. Like if you look at Analytics and the source, it'll show some chat GPT traffic. I don't know how accurate it truly is. There's not really a whole lot of free resources yet, but there will be. It's coming. I don't know if you guys saw the other day Adobe bought Semrush for like 1.4 billion or I don't know whatever it was, some crazy number. and they bought it because of exactly what we're talking about. They realize that people are going to be looking for ways to track what's happening in AI because it's stealing all their traffic. Guys, there's companies that we've talked to lately that are down like 40, 50, up to 90% of their traffic has disappeared because they don't they're showing up in Google, but they don't show up in AI. Competitors are going to have to play catch-up. So, this is the goal, right? The system gives you a durable advantage, early mover positioning, a multi-year visibility mode, and this is the moment, guys. AI visibility is in its infancy. So you guys, I and I said this last night during the Laughlin call, we're at the very beginning of this thing. So don't feel like you're behind yet. People have not caught on to this. There's only a few guys even teaching this stuff out there because there's only a few people really doing all the research and spending all the money and the time and the energy doing it, right? So those who act today will have their they will literally own their categories, but you're going to have to be consistent and it's going to have to be done over time. And so this is a land grab moment. You built the first step. Now, let me show you what the path could look like. So you guys, if you do, if this resonates with you, this is what it could look like. A complete authority engine, AI authority engine built over six weeks. Life support and tools designed to establish you as a AI recognized leader. Um, and you guys have that first step now in play. So, let me show you kind of what an AI authority engine could look like if you guys if this is something that was of interest to you. So, this is how you become unstoppable in the AI search world. We've just been playing around with things um testing, trying testing, trying testing, trying and and we've kind of found answers to different things that we're doing. We wanted to show up for best like the top 10 AI consulting companies, right? We wanted to show up for the AI consulting, AI, SEO, all of that around Dallas, Texas. So, we've been kind of playing with things to see. We don't have an office in Dallas. We have in Sherman, which is 40 minutes away. It's up towards the Oklahoma border. So, we're not directly in there. So, it kind of creates some issues around that. So, we're we're having to figure out like how do we do that? And so um we we've started to kind of rank for some different things by doing not just FAQs. This is like one piece of the puzzle of many different things that you need to do. So what you've seen today is AI vis visibility is the new competitive moat. You can literally build a moat around your business and own it for years and it doesn't take months and months and months of business to do it. You built your first authority site asset. Uh, you saw how quickly landscape is shifting. You saw this can transform your business. But here's the truth. Look, bottom line is is if we just do an FAQ, that's one asset. It's not going to get the job done. You need a system, a structure, consistency, guidance. And look, this is something that we I'll tell you, we only started offering services from Yrock for AI just in the last couple of months because we wanted to make sure we knew what we were doing before we started offering it. Um, and we wanted to have enough uh actual proof that we knew what we were doing before we started offering it. So, I I want to introduce you guys to what we're going to call the AI authority engine. Uh, this is going to be a six-week implementation program. So, this is a training program that's designed to build your complete AI authority system over the six-week period, show you how to rank across AI overviews and LLMs, train your AI to recognize you as a go-to expert, and create structured scalable assets. So, not just one, not just an FAQ. There's a bunch of other things you can do. Um, and why this works is AI loves structure, semantics, consistency, and credibility. Those are the four pillars. And that's basically what we help you do over a six-week period. This is the only time that I'm going to roll this out live in the next six weeks. So, what we did today, if this if you're like, man, I would love more of what we're doing today. This is what I'm going to do over the next six weeks on a weekly call every single week. Uh teaching a different pillar and a different piece of the puzzle so that over a six-week period of time we get at least the foundational pieces of that business built knowing full well guys I'm just being completely transparent knowing full well that it's going to change and it will change and it'll probably change in the next six weeks. It'll probably change next week. And so we h we will be shifting and changing as we go. So after this round uh that we take in this first six weeks uh future students aren't going to have the weekly calls. Access will be more limited, pricing will increase and support will shift to monthly updates only. And so here's what we're going to do. Uh, if this resonated with you today, weekly white workshops, six weeks of hands-on sessions where we build your assets, review your content, show examples, do live fixes, give you step-by-step clarity. We've got a private Facebook group we'll put you in where you can ask questions, share wins, feedback, accountability, custom GPT tools like what I gave you today. We're going to be building, we already have some for other things. We're going to be giving you those plus a bunch of other stuff. Do audits, structured content, help you scale, authority building, just tools to speed things up. We also talked about giving you vendor access. We were debating whether to do this or not, but I think we need to. We basically give you vendor access to be able to access vendors that we're using for things. So, Greg had mentioned press releases earlier. I there's only certain companies that I would use for that. So we were talking about how can we give you guys access to some of these kind of vendors that we use for things. So preferred vendor pricing for things additional support if you want to do it all yourself doesn't matter either way. Uh, we'll update the framework because AI changes all the time. Uh, so after the six weeks there will be monthly update calls, framework improvements, SEO and AI search trends and advanced strategies that will keep rolling out because it's going to continue to change. This is this is only speeding up. Uh, what what we were doing even six months ago, four to six months ago is not what we're doing now for AI search. It's just the blunt reality of it all. So the core week pro if we just sold this thing outright right now the core six-week program for you guys that have been in my other programs you know that they're like 6 to 8k. That's about what this would cost. The custom GPT is another couple grand. Preferred vendors another 1,500. Um, and then the monthly updates to do a monthly update. We're just kind of throwing a price out there. I'm not even sure what that value of that would be because what would you pay to stay ahead of the game for everybody else, right? Uh, it's almost $14,000. There's that bald guy again. Um, this is what we're going to do. So, for the next six weeks, we're going to roll out what we're calling the AI authority engine. It's going to go to 1,500 bucks plus basically 500 a month. It's $4.97 a month. That's what we're going to roll out for the next six weeks. And then every month after that, if you want to stay in, it's going to be 500 bucks. Um, and the special today, basically what we're doing is we're saying, "Hey, we'll give you $500 off if you guys want to get in today. For the next six weeks, you're going to get live training with me. This will give you an advantage over everything else." So, this is what you kind of get. Six weeks of AI authority implementation, monthly search updates, custom GPTs, templates, framework, swipe files, private Facebook group, vendor access, we're looking at around, and that's just literally grabbing numbers out of thin air, right around 14K at least. Um, basically 997 plus the 500 a month. This is what we are moving towards. uh so that you can kind of see and we're only doing this special through Sunday night because I'm going to do the onboarding call next week. Once we do the onboarding call, it goes to 1,500 bucks. So, uh we'll do the $500 off through the weekend. Uh and and then it goes straight to that. So, uh if you stop paying, this is different than the other programs that I have. You stop paying, you're out. All the other programs I've ever done in my life so far have all been lifetime programs pretty much or yearly paid programs. This is a month-to-month thing because AI is changing way too fast and I got to keep up with it. If I'm going to keep up with it and share that knowledge with you, there's got to be something in it for me. So, that's why we're doing this a way cheaper upfront cost and just doing a monthly. You stay in as long as you want. If you get out, you're going to have to pay a month the upfront cost again in the monthly um at a future price. This will never be this price again. This is what we're going to do for the next six weeks. So, each week will be a different pillar. We will workshop it and then you're going to have a

training website where you would actually have access to all the videos and all the goodness. We'll have the Facebook page where you guys can ask questions and do all this stuff. But this is this is literally what we're going to be doing the next six weeks is I'm going to be rolling this out.

So, if you got a business or if you're a marketer, it doesn't matter right now. I will have something different coming out down the road to help all of you that are in the marketing world if you want to learn how to do this even at a higher level. But this is going to be this is where you need to start. You need to learn this stuff yourself.

Um, six weeks every week we're going to do a training. We'll roll that sucker out to where we workshop. So, you'll be working on your business every week with me to where at the end of the six weeks, we have a good foundation built for your whole business. This is going to cover everything from entities, all the structures you need to have set up, all the different places on the web that you need to be, the reviews that you need to have out there, where they need to be and how they need to be set up, the way that things are getting signaled right now to Google business profiles, AI overviews, all your LLMs. This is also going to get into schema data and other things that get into some of the technical pieces of SEO that really I haven't taught anywhere other than EForge.

Um, we're going to get into those specific pieces. We're going to get into um press releases. We're going to get into how you can go set up additional uh assets out there online to bring those in. That's what this is going to give you. That's what this is going to give you.

So, uh, everything inside the authority engine, like we're just talking about, the $500 is off today through the end of Sunday. At Sunday night, it'll go to the full 1,500 bucks. You can still get in. You can still participate. It's just going to be an extra 500 bucks if you wait. And then next week, we'll roll out and we'll do our first uh onboarding call. Everything will be in inside of a training platform inside of GoHigh Level. Uh, so you'll have a login, you'll be able to get in, you'll be able to ask questions inside the Facebook group and have access to our team.

So, who is this for? Because I wanted to make sure in the past most of the trainings that I've done have been directly for marketers. That's not what this is. This is for anybody. This is for any business owner that's looking to learn grow. If you want to stay ahead of AI right now, that's that's what this is for. So, any any business owner that wants to dominate, whether it's local or regional, national, doesn't matter. AI overviews want to increase your revenue. Local businesses that need traffic authority and positioning, marketing agencies that want to serve um with AI SEO. And again, I have something coming down the road that we're gonna we'll make another offer at some point for marketing agencies that want to learn how to sell this because we have a lot of assets that we're creating for that.

Um and so why join now? Look guys, bottom line is you can keep trying to learn all of this yourself. We're in the early phases. If you act now, you can claim the authority now and you can start to become the person. You can lock that visibility in. Uh, and this is basically a land grab at this point. You go out, you grab, you grab your market share in your markets and you can control that as long as you continue to do the things right.

Uh, the real payoff AI becomes your new salesperson. As Scott said, he's got people getting on his calendar now straight off of AI. Uh, we're seeing people coming to us because they found us on chat. We're seeing people coming to our clients because of that. Your business gets recommended. Your brand becomes the default answer. That's what we're after.

Which, by the way, I didn't mention this earlier. For all of you that are in ministry that are on my call, I just saw Travis pop up there. Guys, this works for churches. This would work for your nonprofit. This would work for your ministry that you're in. You better start to work on AI for those things, too, because guess what? Somebody's going to be looking for your specific type of services. So like Rise Recovery that I'm on the board for, we're going to be doing this at some point for Riseze to help them get seen in AI. When a lady's hooked on meth and she's getting off of that and she's going to go to a recovery center, we want our Rise recovery to show up. The children's homes that we worked for in the past, this would work great for them to be seen so that they get shown.

Um, so this is the author AI authority engine. uh everything that you get next steps we can enroll get you joining get instant access the first training is going to be this coming week we're going to do probably and my guess is based on how much I talk and jabber and what all we need to train my guess is we're going to have about two hour calls a week a a two hour call a week in that two hours we will workshop so if you can give 22 hours a week I will help you get AI seen. That's kind of what we're looking at, right? Future belongs to the visible.

There's also a done for you option if you guys are like, look, I don't really have any desire to do this myself. Like I that's great, but I don't want to do it. Uh I think Bradley's even been sharing it somewhere in here. If you want the pass fastest path, we have AI accelerators. We have AI search uh offers now that we've rolled out the last three or four weeks. They start at 1,500 bucks and go up to five grand a month. Uh just to give you an idea, our lowest price AI offer is 1,500 a month. I'm actually teaching this for way less than that. If that gives you an idea the value there. So I'm teaching you the stuff that we're doing in the $5,000 a month program at $9.95 or $9.97 to get in and 500 a month or 4.97 a month what it comes out to. So, we're going to we'd be doing all of this for you so that you're not having to if if you don't want to do it yourself, right?

Uh, three packages are available. Like I said, there's the 1500, there's a three grand, and a five grand. Uh, if you guys want that, let me know. Let Riley know, Abigail know, hit up Yrock. We would love to help you with that. Uh, any of us could help you with that. If you're don't, if you're like, look, the six week thing sounds great, but I don't have time for that. Great. We can just do it for you.

Uh the deciding factor, here's what I've seen in all the years of doing this. There's going to be people that act now and the opportunity appears and they're going to go land and dominate AI. That's what's going to happen. And then there's going to be people that are going to sit around and watch and wait and hope and they're going to get literally just kind of looked over and they're going to disappear inside of search results.

Uh, so it just really depends on what you want to do. Whether you decide to do this six week thing with me and then monthly because the monthlies, guys, as fast as this thing's changing, I'm literally going to have to update the training every single month. It's not like the other programs where I could update every year or two. This is every single month this will have to be updated. And so if you are in that position where you want to do that kind of thing, great.

Um, that's what we're going to do. You're going to have to do something with AI. There's no way around this thing right now. Either you do it or you're going to get lost because the cost of doing nothing right now is AI is already happening. You got your search behavior is already changed. It just has. The way you search for customers, the way you search for products and services has already started to change. AI overviews is going to recommend somebody else if you don't start.

Um, and it's just kind of crazy. Chat GPT is going to cite your competitor if you don't start moving that direction because everyone will start to do this at some point. 2026 will be the year of transition. You watch and see. Everybody's going to have to start doing this for all of their stuff. Uh, and doing nothing is basically killing your bottom line. AI doesn't guess. It chooses the business with the strongest authority signals. That's what we build. So we would build those out the the base over six weeks and then we would start to tweak that every month and we just keep building and keep building and keep building and keep building to build your authority. Whether you're paying us to do it or whether you learn and do a done with you through the AI um authority engine. Your competitors will move. Someone in your market's going to do this. It's just going to happen. Somebody's going to do it. It's either going to be you or somebody else.

Um, so you're going to have to make a decision. And the financial impact, guys, I've already seen, there's a guy that teaches chiropractors, uh, he teaches them SEO, teaches them all kinds of things. He was saying today that some of these chiropractic practices are seeing a 60 to 70% drop in their call volume right now because of AI overviews. Somebody's searching online for whatever it is, right? Back pain, I don't know, whatever. They're seeing whatever that's coming up in an AI overview or in chat. They're never looking at the rest of the list. It's just gonna it's going to affect your bottom line one way or another.

So, this is what you get. We're going to do the six weeks. So, you'd have a 997 upfront payment. Then you would have the um the monthly that would start in 30 days. And then you could stay as long as you wanted. If you wanted to get out after that, great. You just have to pay to get back in again down the road if you want to and it's probably going to go up once we have case studies and testimonials and all that. This price of the program will just it'll go up.

So, common questions, I don't have time. That's why we designed it just a couple hours a week to roll out over the next six weeks. That's why we designed it step by step. That's why we're going to have templates. That's why we would have chat GPT. That's why you'd have support if you want to do this with us. That's the way it's going to work. Uh, if you don't have time, you can pay to have it done. That's the way to get around that, right? I'm not technical enough, guys. If you, everybody that knows me, for some of you, you all don't know me. I'm not a techie guy. Uh, my staff will tell you that they try to keep me away from anything that has to do with technology.

Uh, because I it usually takes me 12 times as long and I usually mess it up. You don't have to be techy to do this stuff. What we did today with the FAQ, we would then take the FAQ and I'm going to give you guys some thoughts on that here in a minute of how to take and supercharge that bad boy and throw some jet fuel on it. All right? Uh, but that's what we do every week. We build some assets. I'd show you how to go put it on your website or wherever it needs to go. I'd show you what to do with the the other things that maybe you need to get a press release or maybe you need to do this or right, we would talk about that every week. we just start building out those templates so that it's done or you can do the done for you either way.

Um, is this going to work for my industry? So, this is something that's been fascinating for all of you that have been doing marketing and you guys are in one niche and I've always told you to go into one niche. This this is totally different, guys. Like, this will work for anybody. We've done it for restaurants, we've done it for coaches, we've done it for contractors, we've done it for events, we've done it for medical, we've done it for attorneys. Like, it doesn't nonprofit. It doesn't matter. It does not matter. Uh, it's going to work for everybody.

Uh, can you figure it out on your own? Yeah, you could. You can go do the same thing that we've done. You can go mess around and play around with it and do the whole thing. Might take you months, could take you years, I don't know. We've already done the trial and error. You're paying for speed. It's what you're paying for.

So, next 90 days get you seen in AI overviews, chat, GPT, perplexity, competitors, right? What happens when AI chooses you? You get more customers, more credibility, more authority, and more market share. One of the things that's happening right now, so you guys know, authority uh the user experience that's happening with uh people out on the internet is manipulating what's happening in AI overviews, chat, and GBPs. It just is. There's going to come a time that ranking a GPP is going to look completely different than it does today, a Google business profile, because it's going to be more user experience focused than the other. That there will be a time when you're going to go to a restaurant and you're going to mention like, I don't know if y'all like mango sticky rice, but my daughter introduced me to mango sticky rice in Hawaii. It was amazing. There's a place here that makes it. And for people that are looking for that, the user experience of me commenting and talking about it is going to end up creating AI to be able to see that that business as an authority for that. Whether they have a ton of reviews, whether they have whatever, like it's going to the the user experience and the things that are happening are going to shift things. So, we've got to position our site and our stuff. We've got to help our audience see that we need their help. There's all kinds of things that we can do to get ourselves seen. This is the new age. This is the new era. Like, this is a shift that's happening right in front of our eyes right now.

So, $9.97, $500. Uh, let's do a little Q&A and then I want to I want to show you guys um a couple of ways that you can use these FAQs that we built today. Uh, if I can't see anything, so I don't know if anybody's purchased. If you have, thank you. Here's what I'll do for you. By the way, guys, if you guys purchase today, only today from now till midnight, um, I'll let you come to my E-Forge call this week. We're going to be covering some very specific things that have to do with pushing out to get the end of the year a huge success. Like I I want every eforge student to go into the new year with at least six figures in recurring revenue or end the year with five figures of new business in their pocket. We're going to be teaching I'm going to be teaching the next step of that this coming week with my call. So whoever if you join today, I will bonus that to you. You can come to the next eforge call and be a part of that next call which will happen this coming week. So, uh, if you decide to join today, I'll get to see you two times this week. I'll see you for the call for this the launch, and I'll see you for the eforge call.

All right. Anybody got any questions about what we're doing, the FAQ, what we've gone over, not really sure how to use it or what to put in it. Any question, any question that you have about anything that we talked about today, by the way, I don't think I mentioned this earlier, guys. All of you that are on the call that are eforge students, all of this is included with EForge. You don't have to pay anything else. Yeah, Deb just asked that. Yeah, if you're in E-Forge, this is all going to be included with EForge. Yeah, two of you asked that back toback. Look at that. Yep. Yeah. So, with E, guys, just so you kind of know, my E-Forge group's kind of my yearly um uh I don't want to call it a mastermind because I feel like that word is way overused. It's a coaching program, which by the way, the the prize for people to get before the end of the year. They're going to come work live with me in our offices either here or in Sherman. I'm not sure yet. We may all invade Sherman. We're all coming to the Brooks house. That's what we're going to do. They have four little munchkins. So, you got to you got to be ready for four months. But, uh that's going to be the prize for the end of the year for whoever hits those numbers. We're gonna they're going to get to come do a live we're going to have live events this next year for the E-Forge group that are going to be exclusive to them. Nobody else will be invited. Um that'll just be a part of that. So, and again, EForge is open to anybody. Anybody that wants to be a part of that, uh you're welcome to to come in and be a part of that.

Uh, have you found using LLM.txt on a web page is useful? Uh, did didn't um that' probably be more a question for Bradley than me because he's the one in the techy back end of this thing, but didn't Google launch an LLM.txt page yesterday and then it broke. I'm almost positive they did inside of their stuff. Um, because I saw some stuff on it last night when I was up at 3:30 in the morning, unless I was hallucinating. I may have been at 3:30 in the morning. So, uh, I I may have been, but I'm almost positive they launched an a TXT file, something to do with Google, and it broke in the middle of the night, and all these people were making fun of them. Uh, and um, and launched that. I don't, Bradley, do you have any input? I'll let you answer Bob directly on that. So, that because I have no idea what to tell you on that. That would that would definitely be a techie question with him. Uh, yeah. would love to Deb and Mark would love to have you guys in Eforge. Yeah, thank you. Thank you, Mr. Hadley.

How will this impact DSF site markets and say water? Yeah. So, think about think about every single DSF site uh for all of you guys that are in my digital storefronts program uh every digital storefront site now needs to become a brand. So that's why Greg was asking earlier, how do you scale this thing? Because he has hundreds of sites, right? So how do you take what we're teaching here and how do you turn it into uh helping all of these individual DSF sites that you have? Because each one really needs to be its own brand inside that community now. And you need to build authority. So each one of these AI, like you're going to need to build FAQs for your your DSF site, which I've already taught you guys, by the way. I taught this back in January or February. So if you guys not to this extent, but I already was ahead of the game way back then teaching you guys about FAQs. So if you haven't done an FAQ, you need to go do them for your DSF sites, just like what we just did. you'd make pillars and then you would do FAQs for each service or product or whatever it is that you provide in the location that you provided. So the the the process will be the exact same. It's just going to be for um that DSF site and that service that you're providing. That's all. It's just going to be for that specific one. So Dan, that's that's how it's going to affect things. you're and what's really cool about this again guys I'm a I'm a person of abundance I see things as opportunity in the digital marketing world if you have an asset right now and it doesn't matter what the asset is whether it's something like Scott has his podcast and his website and his stuff he has multiple podcasts each one of those assets could all rank in AI by itself right now Can you imagine if you blanketed a metro area with any kind of service? Water damage, epoxy flooring, deck building, fencing, roofing, windows, pool cleaning, I don't know, whatever. Right? If you were to go out and you were to do that and blanket that and then that was branded and you became the brand in that market, you could literally not only could you dominate, but you would be coming up. Think about this. Normally, you would see all these other people right now. You might be the one that's showing when somebody searches for your service in your market. That's the power of this. That's the power of this which gives you a massive advantage over everybody else. So that's that's the impact that it's going to have is you need to start working on your DSF sites the same way as we're working on our brand. I'm working on Yrock. I'm working on Corey Long's brand, EForge, right? All of those things. That's what you would want to do.

Uh, I can get you pricing on Eforge. There's like three different levels. Uh, just shoot me a message directly through Facebook and I'll get you some stuff on eforge. I'm currently going all in educating myself through standard. Yeah, great. Dude, you're trying to set you're trying to go through a lot of stuff. HubSpot, RankMath, that's a bunch, man. Just do one training. Do do one at a time rather than sucking each other.

Do you think in light of what you're teaching about AI today, is it worth it? Tools really SEO tools or shift. I would not invest in any SEO tools at this point. Not unless you're buying something that has the ability to do AI SEO like track tracking and stuff. I'll tell you now, we've been looking at a bunch of them. The one that we probably are going to settle on, just for anybody that's thinking about tools down the road, um the one that I think we're going to settle on right now is probably going to be SE. No, it's going to be AFS. Is that right? Yeah. A I think we've tested a bunch of them and A-RFs they have like a branding piece now where you can track how many times you get seen, what what platforms you get seen in, what you're getting seen for.

Uh, the problem with a lot of them right now is they're not real accurate. So, be aware that a lot of them are not super accurate yet. It's coming. They're just not there yet. So, um I would be very I'd be very leery. And guys, look, the package that we're looking at with AFS is like 700 bucks a month for one tool. That's a lot. Like, I've never paid 700 bucks a month for any tool ever in all the years that we've done this. So, um yeah. So, just be aware like these are not cheap tools. It's all we're all at the very beginning of this right now. So, it's all brand new and there's just not a whole lot there. And and as you know, I don't really recommend tools anyway cuz they're all guys, there's a if you guys follow me, you know, I don't show like uh the green dotted Google maps for the Google business stuff. There's a reason why I've never taught that and I don't show it because it can been manipulated so easily to show that you've made these big huge jumps and done all this stuff and what time of the day and and you can literally grab multiple ones of those companies, local falcon and this one and that one and you can go out and you can literally test the same exact keywords the same exact time the same exact day and everything and same exact and they're all going to be different. That's why I don't teach tools in most of the marketing programs that I teach. I just don't. Now, with this, we're going to have to have a tool down the road to be able to see like where is it showing, how's it showing, how often is it showing. That's why we're looking at arrest right now. We're looking at a couple different things. We again, we've tested a bunch of them. It can get really expensive because some of the tools charge you by the amount of searches you do and they have tokens and this and that, blah blah blah.

Uh, they can get really expensive in a hurry. So, I I have stayed away from the tools. I don't teach the tools. You'll see that in the training because I don't think you need them. I just don't. We did the I Yeah, like I've done bright local. I wouldn't do it. I wouldn't do the search grids. I wouldn't do any of that garbage. And the reason is is it's not accurate. It's just not. Now, it looks really good and it makes you look really good out there online to people that are trying to buy your products, your services, but I just can't represent myself that way. I we have talked about it. We've looked at it. We've had customers even ask us for it and we've done it for some customers that they wanted it and we even told them upfront, look, we can give this to you. We will do this for you, but it's not going to be super accurate. Just know that like it's it's just a tool. It's just a tool. So, I would I would focus on AI SEO. You're still going to need all of the same training I've already given you in DSF. So, all the regular SEO training, I would focus on AI SEO as you go because it's going to affect all of it. That's what I would that's what I would spend my time on. Yeah.

Um, let's see if there's anything else that's not No other questions that weren't answered. Look at that, man. Yeah, Bradley gave a bunch of tips here, guys, on like he's answering for Travis about these FAQs on your website pages about how to do a set of FAQs for every service page you have. Geo optimize location pages, position on the page, and style doesn't matter. And then you're going to want to add FAQ schema data. So, this is all stuff that we would do over the six weeks, by the way. This is all stuff that would be rolled out to you if you're like, man, I don't want to have to go figure this junk out. I just want somebody to tell me what to do. That's what we're going to do in the six week training. Uh if you want to go figure it out, great. If you want to pay to have it done because you're like, I don't want to do it, then just reach out to us and we can do it for you either way. Yeah.

Uh David, uh I am not going to update DSF and AI search because again this is people I have people from six years ago that paid for DSF that have been in it and they're going to be in it for a lifetime. I'm not updating AI search and DSF. It's changing too rapidly too fast and there's just no value in me updating the course in something that's brand new. Uh I will continue, we're going to continue to teach, do all the same stuff that we've always done. uh you need to understand those pieces of the puzzle because you like we still you could still go out there right now and rank a site, get leads and make money. There are people that are doing it literally right now just with DSF with that with just the lead gen sites that we teach. This is like throwing jet fuel on all that stuff because now you have an opportunity to get shown by yourself without all the other stuff. But this is dude, this is this is new. like this is and it's again it's changing rapidly. It's changing rapidly. So no, I'm I'm not we're not going to be updating AI search inside of DSF. So if you guys want like this is this is the opportunity if you guys wanted to get into some kind of AI search training. This either this or EForge that's the two places it's going to be taught. Um which EForge will just get this and then I'll do some other stuff outside of that with EForge of course.

Uh 6 weeks of live implementation, guys. We've been through this already. This is the lowest price it's going to be, guys. If you want to get into this, um I would say this would be a great time for you if you want to get into it. The coupons right there on the screen. I'm going to give you guys a couple of tips before we get out of here today cuz y'all hung around. There's a bunch of people that bled, I'm sure. Yeah, we probably had like 15 people that already bled on the call. So, they're not going to get all these good things. So, I'm going to give you guys some tips because you hung around. Uh, I love people that actually hang around stick, man. So, I want you to think about in these FAQs, what else could you do with them? What else could you do with an FAQ that would increase your visibility across the web? So for somebody like like uh that one is every one of you needs a YouTube channel for your business. Period. You just do. You if you don't have a YouTube channel right now, go set one up today and get you a YouTube channel. It's free. Doesn't cost you anything. So go get you one of them. Everybody needs a YouTube channel because YouTube is one of the most cited sources right now in all of the LLMs and in AI overviews. In addition to that, everybody needs to go set up LinkedIn and make sure you've got LinkedIn business page because LinkedIn is another highly leveraged uh citation right now by all of the sources. Now you if you want to go mess with Reddit and Kora and all those great those are also highly leveraged. Those are also very good to get information out on. Those are good. You can definitely do that.

Um and they're still highly cited. Reddit's still one of the highest cited. And so the way you would do that is setting up your profile as your business. go in and provide value for questions that are asked and then ask questions or give content and push content in there. So, uh I would make sure that you're setting up. So, for instance, uh with LinkedIn, we I have my profile, Corey Long profile, right? And then I have a business page for Yrock. I have a business page for EForge. I will probably set up a business page for the AI authority engine. We haven't done that yet, guys. literally just are rolling this out because we wanted to do this before the end of the year because we wanted to help you guys get ahead of the game because we can see it coming. We we already see the writing on the wall. Either you get on the AI train or you're going to be lost in minutia at some point. I don't know how long that will be. Google's still going to be Google for a while, but even in AI overviews, you're still going to need to be seen. So the idea here is is to get each one of those businesses would have their own LinkedIn page. Each one of those businesses would have their own YouTube channel. Take your FAQs that you're doing and go make shorts for your YouTube channel. So I would go ask the question, right? That would be my title and all of that would be the question that I want to get answered. And then I would do my short and make the description really nice and juicy. I might even take and uh hyperlink back to my FAQ page from the video so that I even give more juice there, right? But I would do shorts on every single one of these just like Scott was talking about earlier. Then you could do even pillar ones if you wanted to pillar videos that are a little bit longer and explain why you're different than the other people. Then you're going to take your video and you're going to take your transcript and guess what you're going to do? You're going to go over to LinkedIn and you're going to write articles on LinkedIn about your video, about your FAQ that you just made. and you're going to start juicing this bad boy up. Then you're going to take and you're going to write a different article. Same subject, different article for Medium. And you're going to put a Medium blog out there about whatever it is, whatever that FAQ is for that business. You're going to want to ramp this thing up. Then if you wanted to, you could have Gemini using Nano Banana. That's one of the better ones that we found so far. You could turn your FAQs into infographics. Now you can take the infographic and put it everywhere. So you need to be pasting the FAQs on social media. You need to be putting them on YouTube. You need to be putting them on your website. You need to be putting them on your Google business profile. You can take each FAQ and you can put it on your Google business profile in posts. So you would make an update, right? you'd make an updated post about do you provide this service or whatever the question is, right? And that would be in your Google business profile. You're going to want to take and use these resources across all of the different places. And then you're going to want to interlink them the best you can. So, I would take the Medium article is going to also point back to my FAQ page on my website. It might even have the video or the infographic on it, right? because I'm going to want to put it on there. And the infographic needs to be named, alt tagged or captioned, whatever the platform you are. If you go into LinkedIn, it's going to give you the ability to caption it, but you need to name it before you ever upload it, right? So, we get the infographic for the FAQ and then we use the the name of the graphic before we ever upload it. We use that name as an advantage. So maybe we use it as the question or we have something to do with the question so that when we upload it, it starts to pull that graphic in also in addition to the content, the video, all the different places you put all of the content. Here's the deal. YouTube right now is the most cited out of all the video content out there. Like it makes up the majority of it. I think Tik Tok and all them are making up like less than 1% from what I've seen as sats recently. you still want them on all of those other platforms because you saw a minute ago that AIO reviews will pull a Facebook page in. So, we still need all this content on Facebook. Uh even if you don't like Facebook, you need you need to put the you need to have a business page and you need to have that business showing that Facebook content for that FAQ, that video. You could in Facebook, every time that you make a post, uh, think about the different media that you put are going to get to a different audience. If you do a story, that hits one audience. If you do a real, that hits a different audience. If you do an image, that hits a different audience. If you just do text, that hits a different audience. So, you're going to want to vary. Every single FAQ could be turned into four or five different kinds of media. for your social media. Does this make sense? So, this gives you one one piece of content from an FAQ could be turned into a massive amount of content across the web. Now, if you want to supercharge that even more, we start to look at how can we take and get other people talking about or mentioning uh the same things that we're talking about in our FAQs. So for like the pain the pain management stuff earlier for neuropathy if I was on a podcast and I was sharing about the pain management what we offer and what we do that's going to actually work in my favor to interlink back to the FAQs and stuff that I'm doing about pain management what we offer the content that we're putting out there on the web. All of you need to go out if you do not have an about.mme page. Not I'm not talking about a mountbe on your website. I'm talking about a aboutme page. If you don't have one of those, you need to go set one of those up. I don't know why Google loves them. AI loves them. I would also be tempted to set up a link tree because it's free. The reason is is again the more authority that you can create out there online the better. Last night during the call we had authors if you have a book you need to be doing FAQs for your book and that needs to be across all the different platforms. You need to have your book on Amazon, Google books, good readads, anywhere you can put your book. So, make sure that you're you're looking at this as spreading out and getting your brand. How can you get your brand out there to where you're everywhere at one time? So, if somebody's looking for how to buy notes or sell notes, they need to see Scott, period. That's the person that needs to come up in chat, needs to come up in AI overviews, needs to come up in Google, needs to come up everywhere. Just needs to come up everywhere, right? That's that's what he does. that's it needs to pop all over the place. So, whatever it is that you're known for, you've got to get enough content in enough places in that entity structured correctly. And these FAQs help with that to where we have all this content out there that tells Google Chat, AI overviews that this is who we are, this is what we do, and this is how we do it. So, don't don't limit your thinking about how you can use what we just did. There will be some people that hopped off this call earlier that didn't catch any of this and they're just going to go put an FAQ on their website and maybe make some social media post or something about it, but they don't realize they need to go do a video and then they don't need they need to put all of that also on LinkedIn and Medium and all these other places because that's going to give you that additional juice. And it guys, this can take this doesn't have to take forever. Like this could be a 30 minute project that you do, hand it off to a VA, hand it off to somebody else on your team that you do the video and then you hand it off to somebody else to let them go edit it, do all the other take the transcript, run it through, create the articles, post it everywhere, blah blah blah blah blah. Doesn't even mean you have to do it. This could be like a 30-minute project tops for somebody to do and it could be done every week. could be done as often as you want it to be. For all of you DSF students, you need to be looking at this per branded website. If you're doing this for a client, right? Just depends on how you do the process.

All right. Any questions about any of that? Yeah, I would do the Facebook business page also. Yeah. do this for generic or make multiple specifics. Yeah. Everything with this, what you're going to find with AI is it's looking for more branded specifics. It's not your brand is what's going to be the um your brand's what's going to be what's going to show up. It's what's going to be cited as a citation source. So, we want to make sure that that brand shows up everywhere. Let me stop the share right quick so I can see everything.

All right. Any other questions before we hop off today? And let me know, was this of value to you guys today? Was this something that helped? I know this was a long session. Did this did this open your mind to what? Okay, cool. Yeah, hopefully this opens your mind to what's possible with not only AI, but um uh make sure that you see what's coming because what's coming is coming fast, guys. Like this is coming super fast. Uh yeah, I'll as soon as this v video renders, Mark, I'll drop it into the Facebook page. If you guys are not in the Facebook page for this group, let me post it again. Make sure and join that Facebook page. Good, good, good, good, good, good. Man, it's great to see some of you guys, too, because I haven't seen you guys in a long time. Ed Weaver reached out to me. I know he's probably going to watch this as a recording because he said he wasn't able to make it this morning. some of you guys haven't seen in years. It's so good to catch up. See you guys. Is to go always a link back to the FAQ page or the FAQ. There's no there's no main goal with this. I was just saying that would give you extra juice, right? Anytime we can take and link back from something else or drop and embed a YouTube video on the page, that's going to help, right? Because Google loves itself. It's narcissistic. It owns YouTube, right? Um, so it anytime we can do those kinds of things, it's definitely going to help. It's definitely going to help. Yeah, there is a lot like Mark's talking about his mind splooded right now. And I know today probably opened your mind, guys. We just t we literally touched on one piece of the puzzle today. If you'll just do the one piece, you'll be ahead of probably everybody else in your market, but we only touched on one piece of the puzzle today. And we would help we would touch on way more pieces down the road. It would help be helpful to have a clear path on what you're doing once you've generated that content, the extra juice components. Yeah. I'm going to be teaching all of that in the AI authority engine. Yeah. Yeah. So, we like we will literally set up the components and then put them together and then move them move through the process with them. We'll actually do it as a workshop. Yeah. Yeah. Mark, this will work great for your mobile RV service for sure. Uh chat GPT link you shared ear. Yeah. And I'll put all of this in that Facebook group, too, guys. So, if you're in that Facebook group, uh there's the chat GPT custom GPT. Uh I'll put it all in that Facebook group. So, make sure that you're in that Facebook group. Uh, that's where we're going to post the video, all that goodness. We'll we'll push it out through email and all that, but I know the email is getting um uh blocked from some of you. I know some of you said you didn't get the the email, so we're trying a couple of different things to make sure you guys get that.

All right, guys. I would love to have any of you involved over the next six weeks. Um, that's kind of our goal, right, is to see how many people we can help in the next six weeks. We're we're selling this at a kind of a killer rate right now because I just want to see how many people we can get AI dominant, right? By the time that we hit February, March, April, May, how many people can we do that? Because the more we can get you guys dominant for your products and services, the more further we can get you ahead, the better. So, if you get in today, I told you guys this earlier, guys, if you jump in today before the end of the day, um, and I when I say end of the day, by midnight tonight on Friday, today is Friday. Uh, if you get in by midnight tonight and you buy today, I'll let you come to the E-Forge call this week. That'll be a two two and a half hour call that you'll be able to participate in this week. Uh that I'll let you kind of come and see what we do inside of EForge.

Um so if you get into this today, uh I will post this link. We'll push all this stuff out. We'll post the custom GPT um and any of the other stuff that we put in here so that you guys have that. Uh yeah, the link to buy today is this link right here. Oh, yeah. He just gave it. And there's a coupon code you can use. 500 off. It's just the words, the letters or sorry, the numbers. 330 is catching up with me. 500 and then off. Super creative. Super creative. But yeah, if you guys want to buy today before the end of the day, I'll let you guys come to the uh eforge call. If not, make sure you get in before Sunday night. at Sunday night that coupon stops working. That $500 goes away. Next week it'll become $14.97 plus the 500 bucks. And then um as long as you want to stay in, it'll be $4.97 a month. If you want to hop out after a couple months, great. Just realize you'll have to get back in at the upfront whatever the upfront fee is at that point plus the monthly. So just realize that that we're going to kind of do it that way.

Guys, thank you so much for spending your Friday morning with me. And I want to make sure and not take too much more of your time. Let us know if you have any questions. Reach out to me. Reach out to Yrock. Uh post in that Facebook group. That's where we'll kind of have a lot of the content. We'll email and we'll try to text out some information after all this to remind you guys about uh the custom GPT, any of that stuff, the recording, all that good stuff. Thank you guys for spending some time with me today. Go actually apply this. Don't just don't just get to feel good. that I learned and I saw and blah blah blah. Actually go do the thing today. Actually go put this to work in your business. Even if all you do today is use the custom GBT, create an FAQ and put it out there somewhere. At least you got something out there now to where you're not just thinking about it, talking about it, looking at it, but you actually did the thing. So, let's go do the thing. Let's go dominate in AI. Let me know what questions you guys have. And uh yeah, I will see you guys in the Facebook group. You have a great one.