Transcription
Whenever you talk to an entrepreneur and you tell them a counterintuitive insight about human behavior, they're all over it. They're absolutely fascinated. Okay?
If you talk to a bureaucrat, they get angry. And I've come to the conclusion there are fundamentally true mindsets. There are people who want to have a neat artificial model of the world and information that conflicts with their pre-existing model they actually find annoying or or they can desperately try to dismiss it.
Then there's the entrepreneurial mindset which sees any unusual behavior however anecdotal the information may be to support it as an arbitrage opportunity. Okay. So I can actually be perceived as much better by my customers without spending a lot of money if I focus on this particular area of perception rather than