Transcription
The fact that actually markets are a discovery mechanism where you discover products, services, goods for which no one could have made the case in advance that only their popularity effectively that their only justification is their own popularity in existence.
It's a very Darwinian thing just as actually evolution produces life forms that you wouldn't have designed with a pencil and pad. That's one of the most magnificent things about it.
I mean, you know, as I said, try [music] to get Red Bull through the Soviet system. No, no, no. I assure you comrades I know it [music] tastes disgusting but it's going to be a really big thing would have been impossible and the fact that you don't necessarily need to win an argument before you can try out an idea is a fundamental value of effectively markets as discovery.