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Your Offer is GOLD, But Something’s Missing!

Tom Jackobs | Sales & Speaker Coach1:11

Transcription

Have you ever felt like your offer is absolute gold that everybody should absolutely buy it, but somehow it's not getting the attention that you believe it deserves? Well, I had what I thought was the perfect offer, a game-changing program, but sales were slow. And I realized I wasn't communicating its value clearly.

One time a client said to me, "This sounds great, but what makes you different?" I was like, "Oh my gosh, that's just crazy! I just explained what I thought was what was making me different."

But now I focus on showing the unique transformation that they will experience by going through the program. You see, when I was just talking about generalities about the offer and how it can help them, it wasn't resonating with them. But once I put them in the situation and showed them the transformation that they could actually get out of it, that's when the sales showed up.

And so, if you're not showing how that prospect can experience your program specifically, you're losing out on a lot of sales. So try that in your next sales conversation, and hit that follow button so you get more of these sales tips.