Transcription
[Music] And I'm here to tell you what you already know. Resources are never the problem. It's a lack of resourcefulness is why you failed. Because the ultimate resources are emotional states. If you're creative enough, can you find the answer? Yes or no? If you're determined enough, can you find the breakthrough? Yes or no? If you're passionate, loving enough, can you get someone to help you? Yes or no? If there's no way that you're committed, can you find the money even if you don't have it? Yes or no?
So I said, creativity, decisiveness, passion, honesty, sincerity, love. These are the ultimate human resources. And when you engage these resources, you can get any other resource on earth. And I said, so you told me all the resources you're missing and you hypnotize yourself into believing that you don't have what you want because you don't have the resources. When the most successful people in history had no resources, but they were incredibly resourceful. So they got the resources. Resourcefulness is the ultimate resource. And if you don't have what you want, stop telling yourself the story because you don't have the money, you know, the time. That's [ __ ]! It's because you haven't committed yourself where you would burn your boats. If you want to take the [ __ ] island, burn your [ __ ] boats and you will take the island. Because people, when they're gonna either die or succeed, tend to succeed. But most of us give ourselves a way out, and that's why we don't have what we want.
So if you and I really want to know what's going to take to get your dream and make it real, it's to stop all the things you told yourself that aren't. And I'm here to tell you what I said at the top of our discussion: eighty percent of success is psychology and twenty percent is mechanics. That's true of running your business. That's true of your intimate relationship. That's true of your body. That's true in your level of happiness. So you gotta know the twenty percent because that gives you the edge, right? Those strategies. But you to know the psychology.
If you're in business right now, there's a few things, the chokehold. Since again, how many own a business? I'm real clear. Really do own a business? You're not thinking about it, you own one. Raise your hand so I can see. [ __ ] most of you. I'm impressed. So if you own your business, I'll tell you right now, the chokehold on the growth of your business is you. It is not your people. It is the leader of this organization. The leader is the chokehold. And the chokehold comes in one of two forms: your psychology. You think you've tried everything. You've tried everything, but what [ __ ] works? Who knows what I'm talking about here? Right? Or it's a skill that you're missing. Like you really are incredible writing code, but you don't know [ __ ] about accounting and finance, and it's eating your business alive. Because I got to tell you, 96% of all businesses in a 10-year period of time go under. Only 4% make it. By the way, make it doesn't mean that you succeed and have any money. It just means you're still standing. Four percent. And by the way, after 10 years, you're set, right? There's no more challenges. Ever heard of a company called Lehman Brothers? Right? 100-year-old company. If you took their gross revenues and added them up, it'd be a trillion dollars over the decades. A trillion with a T. And they're no longer here. That's how competitive the world is today.
So if you got into business and you're in it right now, I love you. I respect you as a brother or sister. And I know you're a crazy son of a [ __ ] just like me. You have to be. Who gets in a sport where the longer you play, the more likely you die? You're a gladiator. If you're in business, a gladiator goes out there and they know every time I go out, I can die. And the longer I stay in the game, the more likely I die. But every day they go out to win. That takes an incredible psychology. But in that psychology, we bump onto limits. And that's what you got to shift. And if your psychology is solid, then you got to say, where are the skills I'm missing? Because that's equally important. If you don't know how to market in the world we're in today, if you don't know the cutting edge of marketing.
I'm only here today. I have the privilege to be with you here. How many of you are in this room because you listened to an audio, you read a book, or a friend? Let me separate. How many here because you read an audio, read a book, or listen to an audio, and that created the basis for you to want to be here? Wow. How many of you here because somebody told you, you got to go see this guy? Let me see your hands. You saw that? Let me see your hands. Nice and high so you can look around the room. So about 85% of the room. I created a brand, and that's why I have the privilege to serve you. But that brand came because I realized early in my career, I go, the best ideas in the world, but they're going to die on my lips unless I can market them, unless I can build a brand. It is the most important thing today because the world is made up of commodities. The world is so competitive. If you're a commodity, if you're a race with the lowest price, you will be out of business within 10 years, probably more like two to five. You have to have something that separates you from everybody else on earth. And until you find out that something, you will be stressed and you will be struggling. But everybody has it, or anybody can create it. That's my expertise. My companies, I started with zero. We do more than five billion with a B per year. My companies. I appreciate the applause, but I'm not telling for that reason. I want you to get. I was never even out to be successful in business. I had a mission, but I realized I have to master business, or that mission is going to die. And you got to get that too. Because otherwise, you're going to be one of the many. You work your ass off and not have what you deserve. So this is an area that deserves mastery, not dabbling. And probably most of you in this room work your ass off on your business and you're still working in the business, you're not working on the business. I know you know the difference. And if you do, you're not getting distinctions that are cutting edge. One right strategy can save you 10 years, but you've got to go get it. You can't just keep doing what you're doing because and then pumping yourself back up. So you got to get the skills. Marketing is one of those skills. Selecting the right people is everything. Who selected the wrong person and as a result, it costs your business big time, either in a partner, salesperson, something? Raise your hand, say I. You gotta develop a system. Pick the right people. You live and die by that. And we all know it's not the person that you hire that hurts you, it's the one you don't fire. So knowing how to pick the right people, knowing how to train those people, knowing what you're gonna do in sales, knowing what you're gonna do in marketing, knowing what you're gonna do in the financial side of your business is everything. You have to master these things. You can't hope and expect your business to be there.
So most, how many of you have a college education in this room? Who's got a college education? Keep your hands up nice and high. How many feel like clap like crazy if you agree? If you disagree, go in. How many agree that your college education prepared prepared you for life in the 21st century to give you the greatest results you could possibly get for your body, for your mind, for your business? However, how many wouldn't have traded that experience because that other things in it that are priceless for you? Relationships inside. Say aye if you make an investment today. What kind of return are you hoping to get? You, sir. You invest in your money. What's the return you're looking for? Real. In the real world today. No, I'm asking you, what return do you want on a dollar investment? If you invest your money, what are you hoping to get as a return on an annual basis? What are you looking for on an annual basis? 20 to one. And how often are you doing that? Good try. How many of you would love to get a 20% return? Think that would be extraordinary. Investment, say I. If you want to come to an event with me, it's $10,000. That means a $2,000 return. If I can't get you a million-dollar return, you shouldn't come. If I can't get you immediately in the next year, a 30, 130% return, you don't pay anything. I'm not selling, I'm telling you. Don't let this be the end. Let it be the beginning. Who's with me on this? Say I.
Having said that, if I never see you again, let me give you fundamentally the structure and how to break through on anything. And here's what it is, briefly. Breakthrough. What is a breakthrough, by the way? So we're clear. If you say you're having a breakthrough, who've never had a breakthrough? You fought, you fought, and then you had to break yourself with this. Happened before? Say I. A breakthrough is when there's something you struggle with for a long time. You say you're going to change. You say you're going to make it happen. You're going to lose that weight. You're going to grow your revenues. You're going to make that profit. You're going to make something happen. You're going to find that relationship. You're going to stop smoking. And you start. You get right near the edge, and then you pull back. Who's done this multiple times before, but then finally had a breakthrough? You broke through and actually changed it? Say I. So jot down what a breakthrough is. And let me give you the three steps of it. A breakthrough is a moment in time. That's what it is. It's a moment in time. It's a moment where suddenly what was impossible becomes possible. And what makes it possible is you take immediate, massive, what? Immediate, massive, what? Action. For that to happen. For the impossible to become possible. And for you to have action that's going to get results. Really. I found over the years, any kind of breakthrough that you're going to have requires three things to it. And if you never see me again, and you're ever in a place you say, I'm sick of fighting this. I'm sick of not getting results. I want. I don't want to just learn more. I want to break through. If you remember this and go back to this simple formula. And by the way, I've made this simple purposely. You know why? Complexity is the enemy of execution. The more complex you make it, the less likely you're going to execute. I'm so good at getting people to do things because I make it so damn simple, you can't miss it. So let's do it. What's it gonna take to have a breakthrough? Before I tell you, let's have you think of an area where you once fought and you finally had a breakthrough for you personally. What's an area where you pushed and pushed and pushed? You couldn't do it, couldn't do it, and you finally made yourself do it and broke through? How many can think of a specific area of your life where you actually did create a breakthrough? Say I if you can remember one. What was that area? Say it out loud. What was here? Just say it out loud. What area did you break through? And say it out. What was the area? Okay. So now you've had success before. Let's do it again. I'm going to show you the three things you need for breakthrough. Any one of the three can do it. All three of them together, you will absolutely break through. And I'm going to give them to you in reverse order of importance. Meaning I'm going to tell you the least important thing first because it's the first thing most of you go for. It's not the most important, but it's very important. Now, before I do it, I want you right now to think of an area you want to break through right now. What's an area of your life right now that you'd like to create a breakthrough? So let me give you the answer. Three keys to a breakthrough. Think of the area you want to ever break through. And right now, your body, your money, your relationships, your career, your business, your joy, your happiness. And let's look at what your choices are. First element. There are three S's for a breakthrough. First element most people are looking for is they're looking for the right strategy. They're saying, if I could find the right strategy, I could get this result right now. And by the way, my life, I am a life and business strategist. All I do virtually is seek out the world for fine strategies. I find people been together for 60 years and they don't just love each other, they're intimate, they're passionate, they make love. And I want to know, what do they have different than other people? And I don't think it's luck. And I know it's not luck. And I figure out what their strategies are. They do things that excite each other. And I find out what those things are. And you can put them in anybody's relationship and it's reignited. Now, that's the power of a [ __ ] strategy. But getting it from the best on earth, that's what I do. Now, to do that, I spent time, energy, money, effort. It didn't interrupt me. I had to pursue it. I had to expect no answers, but I want the answer, and I got it. So I know the power of strategies, if anybody else does. But I want to tell you, most of you want to lose weight, you're looking for the strategy. You want a relationship, you're looking for the strategy. Look at the business, you want your strategy. All good things. The right strategy saves you years, saves you decades, convert results in minutes that you would have struggled for forever. So I know the value of strategies. We live in a world where the strategies are all around you. So strategy may be your problem. Often it is. But more often, you're missing the number two thing you need, and that is the right story. Because the story you have about your life, about your business, about the area of life is not where you want the area you're breaking through. Your story is what making you be stuck. What's a story? It's a belief that you tell yourself over and over again, like, I don't know the solvents or the stall this. You tell the story so often, you believe it. So the story keeps us from that. If you don't have the relationship you want, what's the story? All the good ones are gone. And they're gay. And I'm not. Or they're not gay and I am. There's a story. The story is there. In fact, write this down: The only thing keeping you from getting what you want, the only thing keeping you from getting what you want, is the story you keep telling yourself about why you don't have it. The only thing keeping you from getting what you really want is the story you keep telling yourself about why you don't have it yet. Here's what I said: divorce your story and marry the truth. Divorce your story and marry the truth. And don't make it with those divorces where you revisit with your old passing belief system again. Divorce it. Cut it off. And marry the truth. The truth will set you what? But you got to develop the empowering story. Without that, now some of you think an empowering story is the one that allows you to be keep going at what doesn't work. I'm not talking about a story where you cover your ass and explain that you're still going to achieve you want someday in the future because no one can argue with that because the future's not here. But really, you're not doing anything to change significant. Who knows what I'm talking about here? Say I. So you've got to find a story that's going to empower you to act. A story that's going to get you to find the breakthrough. Because otherwise, with a lousy story, you'll never find the strategy, or you'll come up with a reason why it's too expensive, you can't get there, you can't access it, or you'll even get the strategy and then half-assed apply it just so you can reward your story that says it doesn't work because I tried it. Like it's all [ __ ] it's [ __ ] it's [ __ ] it's [ __ ] jumping and doing something different in your head. Of course, it's not going to work. You're not doing it. It's self-fulfilling. How many follow this? Say I. So I want you to get this is the secret. If you want to grow a business, I can teach you a million strategies that'll change you overnight. And if I get you to use a strategy and grow your business 30% like that, you are going to get so excited that your story about your business will change, won't it? You're like, I can rip this open. I'm going to make this thing 100% more profitable. That's why 80% of those people, I can grow them 30 to 130%. Because once I get them that momentum, people's story changes. And when their story changes, the third and most important thing changes: their state. Because that's what really changes it all. And that's why when I first came in the audience, I was listening what you wanted. Why I changed all my content today to give you what I delivered. Because I realized since you want so many different things to have a breakthrough, the most important one is state.