Get 5 Appointments Daily with Proven Cold DM Outreach

But I'll take breaks and just unshare my screen and make sure everyone's uh good to go. Um, and again, I will I will definitely say it. I love it when cameras are on, seeing people present. Something I like to practice myself when I'm listening to other master classes, too, and just overall sales. So, without further ado, let's go ahead and jump right into it.

So, this is the DM Outreach Masterclass. As you can recognize these logos, I'm going to be going over LinkedIn, Instagram, and Facebook. And just by the way, before I go into everything, Instagram and Facebook parallel, synonymous. So whatever I say about Instagram, which I will, it's identical to Facebook. There's just a couple of different things, KPIs, etc. But I'll talk about those differences. So let's go ahead and jump right into it.

Now, some of you guys might know me like Adar happily said, specifically followed me for a year and a half. Some of you guys first time, and that's totally okay. Um, basically, I'm also an agency owner. Been in the space for 8 years. Ran my agency to 50K a month. We're still there, hanging out there. I also run a law agency. And in a sense, I've sent hundreds of thousands of DMs on LinkedIn, Facebook, and um, Instagram. He said, you guys, and I joined school a couple of weeks ago. Deeper dive into that. Yeah, that's um, I've helped hundreds of agency owners uh, get appointments. Um, I'll be transparent. I do do a done-for-you um DM outreach system for agencies still. And with that said, I optimize strategies for DMs on the daily. So, what I'm sharing with you is not outdated last year or 5 years ago when I first started doing DMs. This is something we're still doing to this day and leveraging AI, which I'll show you.

So, let's start with the question, why, why should we do DM outreach? If in the chat um can you drop at least what your number one, if you have multiple, your number one outreach outbound, it could be paid ads, cold calling. Can you drop what you're currently doing? Not that I'm gaslighting like cold calling or anything, they're all great, just putting out there. DMs. Okay, sweet. Cold calling, paid ads, great. Love it. Cold paid, paid ads is awesome. Cold email, perfect. Hope you're using Instantly and scaling that out. We know the deal. Cold calling, cold call email, sweet. Appreciate. Okay, awesome guys.

So, uh, I'm just going to talk about why DMs is great. And again, like I said a moment ago, all outreach map, uh, platforms work. The only thing I look at is, is your niche there and hanging out there? It's kind of like lakes. You know, if you're fishing for a certain type of fish, are they in that lake or are they more in this lake? It's the same thing with platforms, right? Home services, for example, aren't on LinkedIn. But I'm going to talk about why DM outreach works for virtually every local service-based at some point or on on either platform.

So, one is diversifying your acquisition. So, I love it when I hear you guys do cold calling, cold email, paid ads, cold calling, right? I I highly suggest, especially when you're about to scale, to not put all your chips or all your eggs in one basket. That whole analogy. The other thing about DMs is that no one can copy your methods. Where a lot of people nowadays when they're hopping into AI agencies or hopping into lead gen agencies, they see your ads, they're literally going to copy you script for script. And I hate to say it, but it's so unethical. I see people copying people's testimonials. No one can copy your DM outreach script. Just like how no one can copy your cold calling, no one can copy a cold email. So that's a little shout out to organic outreach. Um, also with DMs, at least you have a conversation before you book an appointment with people, right? And I'll show you how that looks like. I'll show you our script. Don't worry, that's all going to be included here. Um, and by the time you have that conversation live with them on the phone call, they're already warmed up to you. It's like they already know you. Okay.

The other thing is that socials are being used more on B2B platforms. Believe it or not, 5 years ago, I wouldn't probably say that. Pool builders would not have opened up Instagram. Now, they're honestly getting a lot more clients on Instagram and inquiries. So, they're hanging out there. It's scalable. I'll show you how to do that. That's factory pillar number four. And then the last thing is it just works. And I'm going to show you how to make it work. Okay.

Um, for those who just hopped in again, uh, my name is Marcus. If you have questions, um, just feel free to pop it in the Zoom chat as I go along. First, obviously, I I like the idea of showing, not telling that it works. Um, this is Kyle and Josh. They go in real estate. They're using LinkedIn. They scaled to 40K a month. All without paid ads, just straight DMs. Um, landing three, four appointments a day. This is Jesse Catalano in the fitness industry. A lot of people think, okay, that must be Instagram and Facebook. Yes. But he's also getting clients through LinkedIn, believe it or not. And as a fun fact, he's actually leveraging LinkedIn as a service for personal trainers to get them high-ticket uh, suite executive personal training clients. So to ditto um, this is Yumagodar, financial services, leveraging LinkedIn as well as Instagram, getting um appointments like from one of four a month to now one of four a day, which is sick. And then Chris Watonab uh for those who are AI agencies, shout out to you guys. You guys are on the cusp of doing something great. You guys definitely want to be on LinkedIn. A lot of white-collar businesses are opportunistic about AI. So from real estate, business coaches, consultants, um, he goes after business coaches, for example, from dating to real estate coaches to fitness coaches, all of them know that for their info product or their local B business, they want AI. So close 10K deals, 5K deals like he is over there.

Um, Jerry said, "You're saying electric and plumbers and roofers are on in LinkedIn. I can't get a good list off of Apollo." The flip side, they're actually not on LinkedIn. They're on Facebook and Instagram. Uh, Facebook's just harder with the Facebook groups. You just have to join those. Those are usually private, but Instagram, yeah, you can DM those guys, which I'll show you how to do that. So, white-collar, um, again, white-collar professional services. I'm not saying home services aren't, by the way, but I'm saying like, um, you go to degree, get a degree for um, versus electricians, um, roofers, pool builders, I'm blanking, HVAC, uh, concrete, those guys. Um, Instagram and Facebook. Hope that helped.

So, let's just go ahead and just lay out the goal here. At the end of the day, I want to show you how you can get two to three appointments a day and set this all up within seven days, right? Going into the second week of August. Wow, it's August 1st, believe it or not. So, there are four pillars to achieve this goal. Number one, I'm going to show you how to set up the account and optimize it, especially on LinkedIn. Number two, pillar number two is crafting a compelling offer and script. Pillar three, finding qualified prospects. And pillar four, organizing, delegating it, and automating it. It's easy to set it up. It's hard to maintain it. Let's just put it that way. So, I'm going to show you how you can do that. And yes, again, I will say this for a third time. I will drop resources. I'll give it to Daniel as well so he can keep it into the community and you guys can go back to this video. Cool. All right. If you guys are ready, let's dominate and slide into people's DMs.

Okay, pillar number one is setting up the account. So, again, I'm going to do LinkedIn as separate from Instagram, Facebook. Instagram, Facebook identical. So, LinkedIn profile optimization. Basically, what we're going to cover is the profile image and banner, bio, about me, and post one by one. So, the LinkedIn image, very simple. I'm not going to complicate it. Just have a nice appropriate uh banner image for your niche. Right? If you're in gyms, like Jessica, he's in fitness using LinkedIn. He still has a tank top because that's what his clients use. Where for me, I go after lawyers. I run a law agency as well. So I, you know, look more buttoned up. This is my friend. He looks more professional or has that look, if I may. Uh, Jimmy, he goes out to daycares. So he's a he's an agency I'm helping with on LinkedIn and he just looks more casual and friendly. So you can kind of just see how appropriate and how it aligns with the niche. Um, just clean photos, professional photos. You can do a suit if you want to just play it safe. Uh, use Canva for your banners. It's pretty simple. There's so many um templates. Don't overthink it. And then in those banners, you can say your milestones or what you do or who you help. So those are the different types of banners you can definitely leverage.

So, bio, again, pretty simple, but you want to just hit on these things. Who you help, how you help them achieve desired outcome, and what you've done for others. So for me, I like to say, you know, been in the space for seven, eight years now. I help law firms and lawyers get pre-qualified leads. And if you have a solid offer, and I'll talk about offers because that's in pillar two, but if you have a solid offer about like you can get people x amount of jobs for a roofer or you you're on a paper lead basis, which is what I generally do for lawyers, say that it'll just in like they'll be inclined to be like, "Oh, this guy has something I want." Um, especially in a sophisticated industry. And then again, milestones like a thousand business owners served. Um, Jeremiah, he's also my friend. He's in PI. Uh, he also says like again, he's helped people get 30 plus cases for firms. Um, so stuff like that. Pretty simple.

Now, the about me is a little bit more specific. It's not about you. It's about them. Let's just put it that way. So you basically want to have a nice generic um goodwill message saying, "Welcome to my profile." Call out to your client avatar and then start talking about their pain. So you can see I have that listed here. What benefits uh the clients with your offer, right? And then just recall who this works for and then just call to action like um, "Just message me AI if you want to see how you can leverage AI, our AI agent for your real estate business," etc. Um, so now let me go ahead and talk about posts. Yes, if you're going to use LinkedIn and make sense where your niche is on LinkedIn, you do want to have posts, but I'm going to show you how you can literally get this up in 10 minutes. Leverage ChatGPT. That's it. Just literally put in the prompt, "Pretend you're a link uh you're an expert on LinkedIn and want to make a post or articles about in this case how lawyers can get generate more leads and cases, personal injury cases." Um, let me just skip to that part. Uh, I say, "Write me eight posts on 10 different or eight different topics, five to eight sentences each. Write like you're a copywriting expert." So I do that last line, by the way, just a side note to kind of give it an alter ego and like pretend it's like the best person in the world. It's like a great hack for ChatGPT to know how to focus in. Um, but yeah, you'll see here it'll shoot me like different types of uh angles, whether it's like gaslighting or talking about how billboards don't work anymore, that the number one lead gen is meta now, um, or like certain case studies, it'll grab articles, and that's great. And then from there, what you want to do is either put an image behind it, which is fine. You just easily go on Instagram or I'm sorry, go on Canva for that. Or you can actually go on a Loom video and speak about it, which I highly recommend. That's just an extra five minutes because now it feels like you actually genuinely written it and that's what we want people to feel like it came from you. And then you can give context to potentially your clients. So like saying how uh, "Let's grab one like why your website isn't the problem, traffic is." Maybe you have a client that dealt with this and you can talk about it in a story and that just gravitates more as an engaging post. Okay. So that's pretty easy. Just do two to three a week and then you'll be solid having eight to 10 posts that people can check out. They'll be like, "Yeah, I want to connect with this guy." That's what the whole point of this pillar is about, 'cause the first thing as a foundation is that they want to connect with you or meet with you.

So let's go on to Instagram and Facebook. Again, if you're just tuning in, what's up? I'm Marcus. We're doing a DM outreach masterclass. If you got questions, just feel free to pop it in the Zoom chat. I'll check it out and see if I can answer it right now. All right, Instagram and Facebook. Let's go shift gears here. So, you do not want to use an agency post unless you're a brand that everyone recognizes like McDonald's, GohighLevel, or Acquisition.com, Alexi. Um, of course, I'll respond to those all three, but chances are we're not at that level yet, even me. Like, if I DM'd you in with my logo, you're probably like, "Who the heck is this guy?" Right? And the first thing I want to remind you is that Instagram and Facebook, it's a person-to-person. It's a it's a people-to-people model. It's not B2B like LinkedIn, right? People want to connect with interesting people who are interested in the same things. Let's just put it that way. Someone put that quote. That was cool. I'm going to come back to that recording. I never said that before. Um, so let's talk about profile optimization again. So images, it's pretty simple. Um, have it, you know, appropriate just like LinkedIn. Bio, same thing as LinkedIn. Who you help, how you help them, milestones, and do a call to action to DM you the word or something uh pertaining to your service or system. Now, I do recommend doing a link to your YouTube if you have one. I'll talk about that quite a bit. Um, Linktree if you have different sites like a free lead magnet, DM or I'm sorry, demo call, calendar, website, case studies, whatever. If you if you have multiple links you want to have there, do Linktree or just straight to your landing page that people can check out the VSSLs, etc. Again, I will say YouTube is great. I'll talk about that. It's a great way to nurture people and if people click on a YouTube video, um, you actually automatically get into their suggestions the next time they hop on YouTube if they're not blocking off YouTube uh suggestions. So, that's a great way to stay top of mind and for people to feel like, "Wow, I'm starting to see Dr. Dr. David Nymore or Deain." So, it's a little hack with SEO and like how the algorithm works. The other thing I want to share is this is my friend Dr. David NY. He leverages um, he's in dental as you can see here. He leverages Instagram and YouTube to get majority, I'm just going to say majority of his clients come from inbound, which is insane, especially in a competitive industry. So, if you guys want to model someone really fast, just go up to Dr. David Nice. I'll talk about him actually as an example here.

So, pin posts. This is one of the coolest things that Instagram has ever done for businesses. You want to have three different pin posts. So, one is your brand story. Why are you solving this? Why are you leveraging AI? Why are you in marketing? And then talking about how this helps solve your client avatar's problems. So that's not just say I'm doing business or I'm helping businesses generate leads. Like no, talk about the issues that dental clinics have, you know, and why they need to leverage AI. You know, there's issues with the front desk, doing other things, sleeping in or being late, asking for a raise. AI doesn't do that. So, that's what Dr. David NY is doing in this video, talking about using AI to call their dental clinics or dental clients. Uh, the second thing is have your best uh testimonial on there. So, this is what they did. They actually did a podcast with her, one of the dental clinics that is their client. And then educate on your system or value, which is what he's doing here. Um, same thing with Javain, you know, testimonial, u brand story here, and then anything else or and then educating on the value. So, posting, I personally don't have like, you absolutely need to do it this way. I'll be honest, I'm not an expert when it comes to like leveraging your content as like a way to monetize, but obviously we're talking about making sure it looks good. Uh, it's a lifestyle, right? So, post about your life. You know, I post a lot about fitness, which you guys know it helps us connect well together. Um, traveling usually helps a ton. Um, so post your travels. Uh, people like it when you see they see you um, you know, doing other things other than being a geek on on your MacBook Pro. Let's just put it that way. Okay.

Um, so how to create more accounts. Uh, I know people like Adar who've been following me have heard me say create team member accounts, create fake accounts. I got two things for you. This Yeah, you said yeah. Uh, since last month, actually, I was gonna say this month, um, they actually made it harder for you to verify accounts. So, what you need to do, going back to this, I I use truth. So, what you need to do is create multiple owner accounts. So, I have multiple Marcus accounts. The real Marcus Bizaro, not me. This is my main account, Marcus Bizaro, and then Marcus Apazaro. So, these are accounts I've created. The reason why is verification. Yes, they need to verify you. They need to know that you're a real person. And if you can do that because it's you, good. Okay. Now, where do you get the accounts? You still get them through bulk accountsby.com. Um, that's my best place. Uh, it's a verified uh website person who has aged accounts. You could go to a seller market and do accountsmarket.com, easyviral.com. These are more on the expensive side, like honestly $30 to $50 per account. These ones are like $10 per account, $3 per account, but like these are definitely high quality. So, like if you're asking me, well, how many accounts do I need? The more the better. So, if you can get 10 to 15, awesome. Obviously, now it's just about delegating it to a VA. Um, but um, to begin with, you want to do at least minimum 100 a day. So, I would recommend getting three to four accounts, maybe five, just for one on reserves in case one goes down. Uh, but again, the more aged the better. So, still, you can get accounts from 2016, 18, 2020 is fine. Um, but those ones in the early 2010s is better.

So, where to get the likes and followers? Okay. So, go to buzzoid.com. There's probably other ones that um you guys may have used or seen that are cheaper. That's totally fine. I use Buzzoid still. Just buy 500 to 1,000 followers. You don't need to be at 10K or 11K followers. Doesn't need to be that clout. Um, only purchase when you if you do use Buzzoid, only purchase active followers. Those are the real ones. The other ones are just bots. And usually Instagram will catch those and they'll remove the bots and you'll be like, "Man, I paid for nothing." So, make sure you get the real ones. Um, and uh, just are they US followers? I don't know if they're US followers. They're not like all from if excuse me, they're not all from like India or Banglad like they're they're all over. So, I'm not sure um if they're just US followers. All right, fanboy. That's really cool. I like how they're all like ending with the same three letters. That's something. Um, but yeah, just add in comments, add in uh likes. Um, personally in this community, you know, you guys, if you guys are ramping things up, follow each other's uh prospecting accounts, help each other out. You know, when they see Daniel follow Marcus' prospecting account, it shows that, hey, you know, it's it's giving that uh activity and that boost up in trust.

So, adding posts is pretty simple. We'll do the same pin post as your main profile. Three to six educational short-form videos perhaps about your marketing or services or AI. Uh, again, you can link in a couple of great lifestyle posts or videos of you traveling. That's great. And then if you want, you can link in three to six testimonials and also put that as your highlights in the story, 'cause people will check out your highlights and see the results. Um, so yeah, I'm going to take a quick pause here. Also a quick drink. Um, was there any questions regarding um Did someone drop something large there for a second? Adar. Okay. So, Marcus, I have a very important question for you. Let's say I book a meeting for from a team member account and I do not have any website testimonials, any trust-building stuff on that. And then I tell my partner, handle all the backend stuff. So, he'll be on the meeting. Then I schedule the meeting. Am I not am I also not calling them so they do not know my accent yet? Do do you think I should face any issues? They might say the ID was fake or something like that, like keeping the thing in mind, and I have an accent and that tech stuff is going on.

Okay. So, I'll talk about more on the broad terms and then Daniel, feel free to chime in here. Um, because this is a baton pass from sales, uh, from DM to sales. So, this is huge. Uh, and great question by the way, Adar. So, when it comes to um, the team member accounts, whoever it is, like you can honestly just say, "Hey, uh, I'll get you booked in with my CEO, Marcus." That's cool. Or you can say, in this case, like, "I can get you in touch with one of my team members. Uh, his name is Adar, who can give you more information on how our system works for other real estate agents, right?" And that's a pretty simple pass-off. You're just telling them it's another team member. Lickety-split. Um, if I, this is a partnership question, this is a more of a partnership question too. If your friend, if your partner is doing the backend and you're doing the front end, you should be the one on the calls, right? And by the way, um, I know that there's that stigma of like, oh, they hear Indian accent, like they're they're really skeptical. Honestly, there's a video on this about Alex Mosy saying, leverage your bi, like biases to actually help you because if they see like you're competent at Darf and that you actually know your stuff, they're gonna be like, "Oh, wait, man. My bias is wrong. This guy must be someone different." Um, so I have friends who are like 16, 17 years old, making 30K, they have an Indian accent. They're from India or Pakistan or Thailand. And so I just want to nix that out just for the sake of time. Like, don't worry about your accent. You know, you follow the same things. You have good tonality. You're there to really help someone out, they will see it through. Sure, there might be someone who will come quick and be like, "Wait, you're from India?" It's like, "Yeah, I am." And I helped the US-based uh clients get more appointments. Is that an issue? Go ahead, Adar.

>> Yeah. So previously, like you just previously, I used to call them, but 10 out of eight people used to tell me like, they used to tell me, no, I do not remember anything like that. Like I used to tell them, my assistant reached out to you, and this is this, they used to tell me, no, I do not remember, or they used to tell me, I'm not interested. I'm only getting like, like here I'm getting positive response. I need more info. Things like that. And then only two people used to tell me, Okay. Yes. And then even then there are no-shows.

>> Yeah. I want to say something about that, too. Sorry. Go ahead. I have something to say. Go ahead.

>> Oh, well, I was just going to talk about my one of our people uh from the old boss community. His name is Bavia. He was actually doing really well, man. He had a super thick accent, but

>> it's what it's what Marcus says, right? Like it's about your confidence. It's about your tonality. Can you really convey you're there to help them? 'Cause he had the thickest accent ever and still he was able to hit like 20, 30K a month um, you know, with that accent. So I think it is a little bit about confidence and stuff, but also like um, you know, the first half your question was also about like testimonials. So in the badass community, you can actually leverage our case studies and testimonials if you want to use this as a white label. So that's like an easy one for you guys. Um, but yeah, man, accent isn't everything. It's a huge factor. Let's not lie. But you can easily get around that through confidence, the way you convey your messaging, and how you position yourself. You guys, yeah, you guys are you guys are business doctors. These guys, the lifeblood of business is sales. And the blood cells are leads. And if they're not getting leads, you got to fix them like a doctor. So, I don't care what what part of the world you're from. If you can help me live my life or if you can save my business in this case, I'm I'm going to let you do surgery or, you know, tell me the procedures and at least diagnose my business. Let's just put it that way.

I appreciate that, Daniel, and sharing that. Like, you don't need like you can use testimonials. Um, is it okay if I say something personal about that? Is that right?

>> Go ahead. Yeah.

>> I would. Okay. So, my thing is with that is don't say I did this when it's a Daniel's testimonial. Say, "This is what our system can accomplish." You're just putting it out there. Um,

>> you know, so when because obviously they come from you. That's my personal take. I just want to be real with that. But, um,

>> anyways, appreciate that. Be confident. Yeah, 100%. Zuben.

So, let's go into pillar two. So, I'm not going to lie, 80% of success comes from your offer, right? If your offer sucks, you know, it won't get you positive replies or very little. One of my favorite uh quotes from Alex Mosy is, "Terrible offer, terrible business, terrible profit, terrible life. Good pro uh, good. Same thing. Good offer, good business, good profit, good life. Brilliant offer, brilliant uh business, brilliant profit, brilliant life." Something like that. I'm terrible, terrible at paraphrasing that, but um, in a sense, you guys get the point. Having a solid offer works. So, I'm going to talk about his value equation really fast. I'm pretty sure you guys are talking about offers in this community. So, just let me go ahead and remind you and I'll actually apply it more into a script because that's what we need to do here.

>> Um, yeah, uh, Dan, you can check that one out. So, this is the value equation right here. Uh, the numerator, of course, is the dream outcome. Perceived likelihood of achievement. The denominator is anything increased there, obviously, decrease the value. So, time delay or effort and sacrifice, like them needing to come in and actually do something for you. Like, obviously the effort and sacrifice, like we go to a restaurant. Why? Because we get good steak. Uh, we satisfy our hunger. If it takes longer, then we obviously are getting mad. If we had to go in the kitchen and actually fix the uh, do the meals, we obviously see no value. We honestly should just cook at our home.

So, this is now how you can apply it into your marketing. This is where you can say the dream outcome, saying like, "We'll bring you x amount of appointments, clients, jobs, etc." Right? The more tangible it is, the better. Let me just put that flat out. Um, you can't expect to say like, "Oh, I have an AI agent, like AI caller that will do this or like that does this for business." Like, you need to literally say the vacation. Like, there's a reason why he drew Palm Beach and and sun right here. You need to talk about the vacation, not United Airlines. Okay. Um, so what does it mean for your clients? This is where ICP helps. Like, "Hey, my AI agent um, you know, allows you to, you know, free up your front desk time. So, we're literally calling people within that first minute so you're not, you know, losing all those interested leads coming from your Google Ads currently you're currently running." They're going to be like, "Actually, that's cool." Um, the other way is um, time delay. So again, you can say, "Hey, we achieved this in 30 days." Also, effort and sacrifice. So maybe you're doing SEO and you'll need ad spend. So you can totally downplay those who need ads to get you a result. You can say, "Hey, I can get you these results in 30 days." No ad spend required. People will definitely jump at that. Uh, all all done for you. All we need is your calendar or you don't pay. Right? People saying that as a risk reversal, saying like, "Or we work for free until we get you those results I sold you." And then I like to have this line. I'll put it all together in a second for you guys. Uh, where you're saying like, "Would you like to see how we're doing this for other real estate agents?" Perceived likelihood of achievement. Like saying knowing that this has been done for other people.

Okay, so again, let's start with LinkedIn because it's a bit different in how this works for LinkedIn than Instagram and Facebook, but essentially you're going to have to connect with people no matter what. It's like a friend request on Facebook. Then once they connect with you and accept it, then you can reach out to them from there. That's where you have the welcome message and then that's the pitch essentially. So let me actually show you this uh step by step.

So, you have the connection message. Don't overthink it. Just make it very simple saying, "Hey, I see you're in niche space. Let's connect if you're open to it." They'll check you out for 5 seconds. If they see that, hey, this guy has real estate in his bio. All right, let's just connect really fast. Like, they're going to be quick to just judge you. Kind of like how we size someone up, you know, for the first time, we just look at them and judge based off their looks. Same thing.

Step two is pitch and qualify message. So, once they accept that message again, or accept that connection, they would say, "Hey, first name, nice to connect. We're looking to partner with one real estate agent in right now in your area. I'm helping realtors like yourself get 10 to 15 extra listing clients um without running paid ads or with our um new AI system. So, you don't have to do all the calling outbound or inbound. We're pretty picky about who we're partnering with. So, could we chat if you would be a good fit uh for this?" So, that last line is the qualifying part. This is one of my favorite lines that we've been using that's working well is um saying like, "We're pretty picky about who we're partnering with." You don't have to say it in that way, but that works specifically well for like real estate. Um, so you can say like, you know, we're there's a certain um there has to be a certain type of restaurant we're working with or a certain type of dental clinic. So just letting them know like, hey, I'm also not just trying to sell everyone. I'm really trying to see if this works out well for you and I'm also looking for one person in your area.

If they don't respond back that next day, you can just say these lines like, "Just seeing if this reached your messages. Would you be opposed to see if we can help you get blank outcome like we've done for other people in the US. Tried reaching out a couple of times. Seems like you're busy at the moment. Can we uh we can put this on the shelf for now or should we put this on the shelf for now?" That line is my third or fourth follow-up in LinkedIn. Also for Instagram, this shelf line gets like a 50% like 50% reply rate. Like either they don't say anything or they say, "Hey man, sorry, I've just been super busy. I'm not on LinkedIn all the time." "Yeah, let's hop on the call. I'm interested." It's really cool because you're cutting you're cutting the opportunity away from them, is the psychology.

Okay, so step three, once they are interested, that's when Oops. That's when you can have one or two qualifying questions. I wouldn't ask them about their finances or like how many clients they have. Save that for the intro or demo call, okay guys? But you can ask them for sure like, "Hey, what kind of services are you focusing on right now? Are you doing anything with AI at the moment?" You know, that that usually just sees their in like, qual I wouldn't say their interest really in your services or if it's really been on the top of their mind. Okay, so you can do that and then from there, you just don't directly book them on your calendar. Uh, drop your earliest availabilities. This is where a lot of people trip up still and I get why because you know, if they booked on your calendar, they took the time out and they're highly qualified, but it's not worth it. I actually saw a five to five time decrease uh like a multiplier of um the amount of bookings when we give people the links. It's just simply because of convenience, right? They're, you know, they're busy, they're doctors or they're restaurant owners and they got to, you know, feed people. So, they're going to get back to their jobs and they're just going to forget and now you got to play an uphill battle with follow-up again. Okay? So, just help them by dropping your earliest availabilities. So, like this person, for example, we said, "Hey, we can hop on a quick Google Meet call on Tuesday next week at 10:30 a.m. Pacific, right?" Um, and then I think he said, "That works." Yeah, that works, Berno. And then from there, we're just saying, "Yeah, what's your best email and phone number to book you in, get the info, and then you just want to confirm that um if they received uh the your email, text confirmation reminders from GHL, Calendly, whatever you use. And then also send them a pre-call page. You know, send them that pre-call page via text or email for them to understand. If you don't know what I'm talking about or like um you want to see what mine looks like, I I'll I'll show you in a second. But basically, you're trying to educate them. You know, they're interested, but they're also like, who's this, uh company? Um, what kind of AI are they doing? How does this work for other people really? And so, you just want to give resources for them to do their diligence because 99% of the time they're going to do that. Um, but yeah, outside of that, you just confirm that meeting.

So, let's move it it to Instagram and Facebook. A lot of um similarities. So, I'll brush over those really fast. And then there's a couple of differences. So, to kick it off, instead of a connections, you do have a conversational opener. This is still been the best move to this day. I honestly don't recommend Looms. Same reason as sending them a link, a calendar link. It's because they just probably won't engage with it or they just don't have the time to look at it, especially if it's someone that they don't know. Um, so what you want to do is have a conversation opener. Now, don't be misleading and say like, "Hey, I'm looking, I'm interested in your personal training." Or, "Hey, I'm in Sacramento. I'm looking for a home." Obviously, that's just going to lead to you're going to shoot yourself in the foot there. Did someone unmute? Was that our Adar?

>> No, someone muted.

>> You're good.

>> Okay. I just want to make sure if someone had a question, they couldn't ask. But, um,

>> >> yeah, don't mislead the customer, but you can be a bit vague. And usually you want to make it something positive stimuli which is about you know their business um and something about getting them more clients. But again, don't be misleading. So you can say if you're in like home services like, "Hey, you know, what areas do uh do you guys service?" You know, and this person gladly gave a good answer, you know, Palm Coast, Florida, Daytona, all that stuff. Uh, this was a law one. "Hi, are you taking on more MVA cases?" Same thing. Great answer. Uh, "Hi, do you do online coaching?" This was to a fitness coach 'cause I saw that they do um PT in person. So I was curious like, "Hi, do you do online coaching?" They say, "Yes, we do." So those are great um opening lines and it gets you out of the message request. Okay. Um, if you're also doing like something like SEO, so you can tie it into your service because the next step is going to be you pitching. So you can say, "Hey, I tried looking you guys up. Do you guys have a site?" It's kind of gaslighting at the same time. It's like, "Damn, like you can't even find my site." Um, so yeah, step two is the conversational pitch. So that's where they say, you know, this and that's where we're saying, "Awesome. We're actually looking for one cleaning company to partner with in Florida. We'll bring you again, here's the offer, 15 to 30 new cleanings per month using AI or we work free for free until we do." So he has virtually every single, yeah, he has all the uh all the um elements in that value equation that we were looking at. He has the the desired outcome. He has the time per month. He has a vehicle. Um, and he has a good risk reversal. So sacrifice or effort. And then he also shares the likelihood of achieving because he does help to do this for other clients. So the person says, "Of course, I'm interested to see how you do this." Yes. Same thing with this person. "Yes, I would absolutely love that." So that's what this whole message is right here. As you can see, it's broken up into two just so it's easier for them to read.

Then step three is same thing as LinkedIn, booking them in. This is where if you are doing the team member account still, like Adar, that's where you can say, "Hey um, would love to connect you uh via phone call with one of our team members to discuss more. Do you have time tomorrow at blank?" If it's with you, obviously just say, "Hey, I'd love to hop on a quick call with you later today if not tomorrow. Do you have time later today at this time or tomorrow?" Right? And then just confirm that call. Um, confirm that you got their info. Same thing as LinkedIn. And then yeah, again, this is the pre-call page. So, in a sense, you know, once you book them in, just say, "Hey, I know I reached out to you out of the blue." Like, let's address that. And then just say, "Hey, check us out here. You'll see how we've helped similar cleaning services or how we've helped similar businesses like yours achieve XYZ. It'll make our goal go smooth." And honestly, you know, you can see if this is the right thing for you or not. Um, you know, just again, position it as this is an opportunity I'm bringing you. I'm not sure if it'll work for you yet, but if it does, the only like you'll know if you watch this. And um, yeah, so really quick, uh, what are some openers if you have no clients? Well, for the openers, that's a great question here. For at least the openers, it can be whether you have no clients or you have 100 clients, it's the same thing. It's like, "Hey, are you, what areas do you service?" "Are you taking on more MVA cases?" etc. If you don't have any clients, um, instead of this line right here, I believe is what you're saying. Instead of saying like, "Would you like to see how we're doing this for other people?" One is again, if you if Daniel has a, you know, people in your niche and you can leverage case studies, there you go. You can show them. You're not saying, yeah, you can show them how it's worked for other people like them, like they're in your in your niche. Um, but another thing you could say is, "Would you be opposed to seeing how this could work for your business?" That's simple as that. You're just asking it so that they can easily say yes. Yeah, no worries, Jer. I was assuming that's what you meant. Um, yeah, other questions, guys, because this is this is meat and potatoes right here. You have a solid offer. You have a script. Now, it's just a matter of pillar number three, of course, how to find these people, which will be a fast one. It's not hard. It takes time. Let me phrase that. Um, but yeah, any questions? We all good so far?

>> Yeah, actually, I think we missed a question earlier. So, one of them was, "Is it mandatory that we do a verified account like on Instagram, uh, for example?"

>> Um, no, you don't need to verify it. I could I'm not going to. There's no algorithm to say or data that I know of right now on Instagram that says if you have a verified account, like you're safe. Like obviously if um Kim Kardashian outbound sends a hundred DMs just like you and I, other accounts, her account's going to be like, "Hey, that's too much." Like follow the community guidelines. So as long as you follow the steps of getting an aged account from either of those websites or platforms um, you create engagement on it, which you can get from Buzzoid or I forgot the other one that someone said. Um, and I'll talk about I'll talk about how many messages you can send. I'm talking about activity and not going over the limit. Um, but you should be good. You don't need verification.

>> One thing I want to say too is like, just looking at my message requests, I still get a lot of people that are verified and they don't necessarily like land in the inbox like it's still, you know, in the requests. I would assume that if you are verified, you would get a better result, but, you know, I guess I really haven't tested that. And one thing that uh you said that I actually really thought was amazing is that you're telling them kind of like, "Hey, we can't like work with everyone." Like that kind of like uh verbiage. What was it exactly?

>> So the LinkedIn one was, "We're pretty picky about who we work with or uh who this can work for. So would you like to see if we can um work together in your area and get you more appointments or something like that?"

>> Yeah, I really like that because I get a bunch of DMs all the time from like editors mainly and like, you know, all right, like various people DMing. Nobody says that and I feel like if if I saw that I would be like, damn, like that's cool. It almost like seems as if you really selected me, you know, for this.

>> Exactly. So like if if an editor came to you, which happens to me, I get, you know, you and I get pitched that a lot. If someone came to me and they say, "Hey Marcus, like I see that you're um, you know, doing a done for you. I only work with people in finances, but I think I can help you in your in in their your area." I'll be like, assuming like you did your diligence and you're actually pretty cool for that. Um, so yeah, they're sizing. Yeah, you're qualifying just as much as they're qualifying you.

So, let's talk about prospecting really fast. Um, easiest thing is use Sales Navigator. There's no need to, you know, make it complicated. You can easily search up

people. It's like paid ads, if I may. You can find people's job levels, um, so CEOs, co-founders, co-owners, managing founders or partners. Um, where they're located. So certain states that you want to find people in, that's great. They'll show you the audience size. So if it's like below 500, 5,000, like that's not good. Keep it very broad still. Um, but the most important part with LinkedIn is just getting in front of the decision maker. And honestly, sometimes depending on your niche, that might mean the operations manager, that might also mean the human resource manager. Uh, believe it or not, if you try to reach out to, uh, CFOs versus CMOs, CFOs might actually like you more than CMOs because then they're like, "Who is to say that you're I'm not doing my job properly?" Whatever.

Um, I also recommend getting Sales Navigator Core, uh, specifically for InMails. So, little, little bit of a terminology here. So, you do need to wait for them to open your request. You get 200 to 300, uh, connections a week to send to people, which is a good amount, right? Um, but with InMails, it goes, it bypasses the need to request, uh, for to wait for their request and, um, you go straight into LinkedIn messages as well as your emails. And for example, the guys I showed you, Kyle and Josh, they are also sending InMails to real estate agents, which is a hyperactive market. Out of 150 emails a month, they get 75, sometime like 50 to 75, um, replies. And out of that, they get 10 extra booked appointments, which can lead to an extra client or two. So it's only 110 a month, but if you can get an extra client or two paying you a thousand to 2,000 plus ROI. Um, so I highly recommend getting it.

What about Seamless AI? I haven't, um, checked out Seamless AI as much. I have, uh, my own platform that we're leveraging that actually automates. I'll, I'll talk about that in Pillar 4, um, automates and uses AI. I won't talk about how to put it because it's like requires JSON and knowing JSON and, um, OpenAI, but I, I'll talk about it in a second. Yeah, I've heard good things about Seamless app for sure.

So, prospecting and finding leads on Instagram and Facebook. We do leverage ChatGPT for this. It's pretty simple. Um, just give it the prompt of saying, "Give me 20 plus pool building companies in Dallas, Texas, and include their Instagram account." Pretty simple there. And you can definitely test its limits and say, "Can you give me their, uh, the owner's accounts?" And you'll be surprised, probably like out of the 10 or 20, they'll give you, you know, the, the owner's accounts if it can really sync it up and see like it says owner of Riverbend Sandler Pools, right? Um, and again, you can be specific. If you're doing, um, SEO, for example, you can say, "Hey, give me people who are on the bottom of this first page when you search up Dallas people nearby. Give me their Instagram accounts or Facebook accounts."

Hashtags. So, if you're on Instagram doing Instagram, great. Um, it's pretty simple. Whatever has more than 100k posts, like hashtag gym owner for fitness industry, personal trainer, PT studio, all these ones, that's perfect. Find those because those people like every new, every week there'll be new people using that to try to grow their business. Plus, there's alignment, you know, the reason why they're using hashtags, they're so outdated, honestly, um, is that they think it's going to work for them, but their intent is to try to grow their business and get more eyeballs, which is obviously what you're trying to do to help them.

And then you can also do quotation searches. Um, you know, a lot of people do this a lot in, uh, Google searches, but you can do it in Meta too. So you can search up, uh, personal trainer and then also city again. So like Atlanta, when I did this, it gives me all the recent people who posted, as you see here, um, that are personal trainers in Atlanta. So you can also do that as well.

And then scraping. So this is niche by niche thing. If you're in like, for example, in MedSpa, I don't, this, I don't know if Daniel, you've seen something different, but like MedSpa, I've never seen it work on D7 Apollo. Like it's either a low small list or the list is not good. Like they're not statisticians or anything. But like other niches, you just got to test, honestly. Roofers, home services, you can scrape a good list. U, my theory is that MedSpa is a new terminology and that it's a growing market, but recent. But roofers have been around for years and decades. So they have a huge list in here. Gym owner, same thing. Basically, I would get the bulk option to scrape top 100 cities in US. And it'll, you know, depending on your niche, give you anywhere from 30,000 to 100,000 plus people. So, that's a great thing. And it also gives you, sorry, it also gives you their socials. That's a big part.

>> I want to add one more thing because we're about to get to Pillar 4, but I'm going to leave this link in the chat. This is a, uh, free Chrome extension. It's called Growman IG Email Extractor. Um, you can actually use it to, uh, you know, scrape all the emails from profiles using certain hashtags, too. So, you can kind of pair up the DM with a cold email like, "Hey, I saw you on, you know, on Instagram using this hashtag or whatever you want to say to personalize it." But, just a free resource for you guys.

>> Love that. I'm, I'm snag that real quick. Copy link. Um, yeah, stay top of mind. So, again, diversify, keeping that in mind. You know, if you do cold email and paid ads and IG, like there have to, they have to see you somewhere. Let's just put that out there. Um, so that's like a great tool to kind of keep that in sync and leverage both platforms as a conversation. Um, love it.

So, Pillar number four, organizing, delegating, and automating. I'm going to speedrush this. So, if you guys want me to like stop my tracks, cuz rightfully so, all of these can be their own pillars, but they accomplish one thing: taking it off your plate. All you have to do is take the sales calls. That's the whole, that's why it's a whole pillar in itself. But feel free to stop me in my tracks if you need help. And these are, this is where resources really come in. So I'm going to cover these four Google Sheets that I've been giving.

So number one is obviously keeping track of your accounts. I don't have to harp on this, but if you have a VA, you obviously want to organize this, uh, and keep track of the status. You know, make sure that you know how many times did they get suspicious activity, right? You know, I personally say on Instagram, send start with 10. Next week 15, the following week 20. Uh, and then max keep it at around 30 to 40. Usually by the time you hit 40 for a couple of weeks, it starts to flag. Um, just because that's a high activity rate. I haven't seen it work well at 50 anymore. Just putting it out there. Uh, same. And then with Facebook, I hate to say it, but start lower. If you're going to do cold Facebook outbound, do eight and then max, like again, increase by five and then cap it at 20. Um, I just seen a lot of accounts go down and so just want to put out what I've observed and I've seen hundreds of accounts by the way. So, we'll give you that just to easily store your accounts details and know the status of it.

You want to have a booking appointment sheet, um, so you can separate booking appointments from what I'm going to share with you as your prospecting pipeline. But basically, just keep track of all their data. Niche, if you're doing multiple niches, their name, their profile, email if you have it, phone number. Um, I know this says female IG profile, but change that to owner's account, like which one of you, which one account of you did that? And then just keep track of the, uh, sales pipeline. Of course, you don't have to have this. You can eliminate this, not use it if you use GHL CRM, but just have that there. I usually do that for my, um, uh, appointment setters to know like, hey, where's the, uh, appointments, um, taken that you give me? But yeah, this is where you or your VA is going to live in day by day.

Um, when it comes to AI right now, I leverage it to find prospects and that has saved my VA's like a lot of time. Prospecting is probably the hardest part in in this whole process, but with the ChatGPT hashtags, that tool Daniel dropped, which I appreciate. Um, that can go from 3 hours of prospecting down to 1 hour, which means more time for hitting people up, right? But right now, I haven't seen anything, and I'll say this later in the slide, I haven't seen anything perform better than a VA and actually going off script a bit, personalizing it if you need to. Um, it just works phenomenally well and ultimately doesn't get your account banned. But yeah, this is your prospecting pipeline going back to here.

Um, so same thing, leads name, information about them, status, right? You even want to keep track of if it's blocked or not interested because the negative replies are just simply votes of people saying, "Hey, I'm not interested in your service or I don't like the way, uh, you you presented your offer." It's like, "Okay, got it." It's no different than like, you know, Shark Tank saying, "I'm out." Right? It's like, so take note of that. Um, and then of course keeping track of your follow-ups, how many times you hit them up. These are all dates here. So like June 15, June 16th, 17, 18. And then I do color coding. So like if someone replied back to us, I just highlight, um, that name in blue. If I need to still hit them up, I'll highlight it green or have my VA do it. And then if they're unqualified or in not interested, I just do gray. It's just easy, my way, my thing.

Um, now the KPI tracker. Daniel, do you, you guys hire have a KPI tracker, something like this, to keep track of outbound?

>> We do in our curriculum. Yeah. Um, it's like similar to the one that Justin Saunders have had for like his IG funnel, if you remember that one. Yeah.

>> Yeah. Yeah. Cool. I'll also give you guys this one. Um, this is something I've been using and I'll put the name out there. Shout out to Joel Kaplan for giving me this. Um, I use it for both paid ads and all organic outreach from SMS, cold calls, emails, too. Um, and then it shows you on the time frame. So, I'll link that in there. Obviously shows you the time frame. You just got to plug it in or your VA plug it in. Wherever, if you doesn't matter as long as you keep track of your KPIs. Messages sent, positive replies, booking appointments, taken, shown, closes, all that stuff, you're good. Just keep that track.

Now, let's talk about delegating. This is where I will speedr. So, if I, you know, I have a whole YouTube video on this, so if you don't mind, I'll link that in there. But, in a sense, you do want to delegate the survey. Let's be real. We're agency owners. We do not want to be glorified VAs, um, doing two to three hours of of DM setting on Instagram and Facebook. Um, so in a sense, where to get, uh, applicants, you can go to Facebook groups, make a quick post for free. You can go to Indeed.com to spend $8 to $10. You will get dozens and hundreds of, um, dozens of applicants and they're pretty good too, that they're on Indeed. They're serious. Um, you can use your Instagram, Facebook. I personally use that. I, I'm Filipino. I have friends and families there and it works. Um, last week, just side note, I got my cousin a VA job. It was so cool. Um, anyways, or you can go to placement services like OnlineJobs.ph. There's a great one by Omir Fava. He got people in Colombia, even from Philippines. I will selfishly plug myself. I'll say I do have 1.2K trained DM setters. So, you could go to me and see how I can plug you in with someone, um, interviewing them. If you get more than five people, 10 people, do a group interview. But before that, have them go to a survey form just giving you their full name, experience, you know, their skill sets, do they have a laptop, etc., full-time, part-time. Answer all those questions. Um, and obviously weed out those who don't fit the qualification. Take those who are in a group interview. Just spend 20, 30 seconds, uh, asking them questions about the position, why they feel like they're a good fit. And if you feel vibes, if you like what they say about their skill sets, put them into, you know, a group or breakout room where they pass or just tell them that you'll reach out to them later. Filter out to the top three or five, do a one more interview, all that stuff. Um, doesn't have to be more complicated than that. Honestly, if you find someone that's an A-player versus everyone else, just go with them. But if you do want to do a formal route, just you can do that.

Um, training and managing them, you know, meet with them Monday through Friday, just quick 10, 15 minutes to check in with them, 30 minutes. Um, I do recommend having an SOP on how to do literally what I just shared here and what I recommend you do first for at least one to two weeks. Um, but treat them as any other team members. What my big message is in here, you know, share your core values, your missions, why are you helping this industry, why their role is important, and then of course their their training so they know exactly how to do things. Again, meet with them, but also keep open communication. Like I do this on scripts or Slack. If they have a question about a script, for example, and then they got a question from a prospect that's off script, they can DM it to me and I'll reach back out to them when I have time so that they can, you know, respond back to them. You can also, little, little side tip with AI, ChatGPT, you can create a prompt, uh, you can prompt ChatGPT to have your SOPs or pop. You can use Poppy AI, but ChatGPT works well. You prompt it so well, uh, that's kind of like your brain that they can just go to that, um, chat to be and say, "Hey, I got this objection or this question from a prospect, how do you want me to answer it?" And then, you know, if it's trained well, it'll, it'll take care of that.

Yes, this will be a, uh, recording. Yes, we'll be rep. Yeah, thanks Daniel.

>> Um, I don't know. I'm so used to saying that for other, like, sorry. So I should have let you say that. Anyways, um, yeah, keep track of KPIs. Again, have them log it in, meet with them, you know, Monday through Friday about the KPIs. Um, you know, have review their quotas, review their performance goals, keep them challenged. You know, if they get you efficiently five appointments a week, challenge them to try to get eight or 10 and then give them, uh, bonuses for those, uh, competitions. If you have two or three VAs, which you do this at scale, which is awesome, you know, top three, you know, the first one gets a crown on Slack for the week. Um, the bottom one gets a tiara and do little silly things like that, but it really just, um, gets them intrinsically motivated to just do better. Um, and then do quarter reviews. So, that's pretty much it right there. You can go above and beyond. Give them book recommendations. Like again, these guys, they just want to be treated like every other employee, even though they're remote from third world country or whatever. You know, treat them like any other team member. They'll cherish you and they'll take their business or their performance seriously.

Um, so like I said a moment ago, at the moment, I don't know an AI tool that can do this without sounding like a bot. That's just the truth. So VAs are the way to go. But I'll keep you posted as always. Is I'll keep Daniel posted and you guys therefore, um, about AI.

Um, Jared, great question. I actually realized I skipped over that. What is a good pay range for a VA? Specifically a DM setter because it depends on their service and what what task they're doing. Uh, you can start them out at $3 an hour, you know, full-time, full-time, whatever. Um, and then what you want to do is hybrid. So do a commission. I do recommend it being booking or shown, but not closing because obviously, well, you could do closing, it's fine, but I do recommend something that's more close to their responsibility, right? That they control, if I may. So bookings or shown, you can do like, depending on how many appointments you expect them to get for every 100, 150 DMs they send, 200, um, you can do like anywhere between $5 to $10 per booking or shown appointment. There's no obviously like absolute to that. Um, and it also depends on your niche. Like I expect, um, a VA to get less points in law versus real estate. That's an example.

Okay. So I will say I do have a private automation tool. This is where I'll, I'll transparently say this is a private tool. I can give you access to it. They've recently allowed us to use AI. One of our guys is getting like seven appointments a day. I'm just totally plugging myself right now. If you want access to it, just reach out to me in the DMs. I, I can show you how this works. Um, if you're in a white-collar professional services, definitely want to be on LinkedIn right now. I'm not just saying that because I use LinkedIn. It's one of the most untapped niches. It's making a quote unquote comeback because it's actually older than Facebook. Not a lot of people use it. It's a B2B platform. So, I'm just going to put it out there. Reach out to me on my Instagram, um, if you want, if you want more insights on that.

Uh, what metrics do you measure? Like how many DMs they should send per hour? Um, that's a great question. So, man, this is really, uh, meticulous, which by the way, that's completes all four pillars right there. So, I'm going to open up to questions here. Um, so yeah, we want to send 100 to 200 plus a day. Right now, if you want to play conservatively, let's just say 30 DMs per healthy account, right? You ramp it up. Like I've said earlier, start from 15, 20, 25, 30. Um, so you'll need three accounts. Um, what you want to do is probably send roughly between 10 an hour per account and then at the same time, so you're kind of doing in waves. You're like looking at each account and then you'll see those replies coming in from that account as you prospect for another account. That's kind of like the workflow there. Don't, this is a little side tip. Um, don't, or for your VA, don't do like, "Oh, I found one person, so I'm going to DM them." I found to do it in batches. So, find 10 to 15 people first, or all hundred, in fact. 100 prospects first, then hit them up. What my VAs have done to make their lives easier is they find 100 prospects the day before they're going to start, uh, and then they just hit them up, and then the rest of the day they're prospecting, replying back to messages. It helps them sort their brain out so they're not having to do all the tasks simultaneously. Like I find someone, I message them. I find someone. Just find everyone and then message them. Little productivity hack on the DMs.

Um, but yeah, that's virtually the system right there. That's why I'm sharing my screen. So make sure you set up the accounts properly because that's the foundation of people setting, like setting like actually connecting with you or sending you a message back on Instagram or Facebook. The second is having a solid offer and script. Nothing's going to work if you don't have a solid offer, of course. Uh, and the script I gave you, um, verbatim, you can check out the recording later. Uh, that's what you want to follow. Okay. Third thing is finding prospects. Leverage GBT. It's going to help you a ton. Or just use hashtags or what Daniel shared. That's awesome. Uh, Sales Navigator for LinkedIn. And then again, for, uh, messaging and and actually delegating this, still leverage a VA. You can literally have one VA do 300 DMs every single day. You're fine paying them just what, sub $500 a month, which is good for them still, plus commission. Um, so you can definitely do that. But then on LinkedIn, if you want to leverage what I'm doing, I have like an AI tool that custom personalizes the first message. Just feel free to message me. Is it okay, Dan, if I drop my, uh, Instagram here?

>> Yeah, please do. Um, I was also going to say, uh, we're going to take a couple questions here coming up soon because, um, we're kind of cutting into one of my clients' times, but that's fine. Just a couple more minutes, it's totally fine. Um, so if you have any questions or topics right now, just type them in the chat before we end it. And, uh, in case you guys need this replay, I will be posting it in school, uh, right after for you guys in case you want to reference it as well.

>> Let's go. Cool. All right, I'm opening it up. Uh, you guys can literally unmute. Um, appreciate you guys for sticking on here. Was there any questions about either of the pillars? Um, overall your niche. We can really make it a workshop. Like, hey, I'm doing this. Adar was a great example. Like, I'm doing this, I have this, I don't have this. You guys can feel free to drop the whole thing.

>> Um, actually, I just have like an extended question. I'll let Adar get to his question right after. But, uh, 100 to 200 a day. Let's say it's 100. How many should reply? How many should book?

>> Good question. I will personally say it depends on niche, right? Cuz there's act, it's activity rate. So, like lawyers, they're less active. They will be active on LinkedIn, Instagram, and Facebook. All three, but same as real estate, but they're hyperactive. Like the real, because real estate, their lifeblood is them actually reaching out to leads too. So, they do a lot more outreach on social medias now. Um, so it really depends. That's where you kind of want to know your KPI. At the end of the day, you know, if you're getting, if you're sending say 3,000 to 6,000 DMs, you should be landing like two, three clients right there. And that's a great, great start for an agency below 10K. Obviously, if you're 30K and 40K rank paid ads and you want to scale this up, get two VAs, get multiple accounts, set them up, get it going.

>> Got it. Thank you. Um, Adar, you can go ahead if you had a question.

>> Yeah, I saw you unmuted too.

>> Yeah. Have you, have you tried like there are DM bots, sender DM bots, things like that. Does that work?

>> I, I'll be honest, guys. I spent $5K like on bots and like R&D a lot on last year. I haven't tried it out a lot, but like I, I did R&D on those and at least at that time or right now they're not like as, at the end of the day, it's all about KPIs and like how many appointments you get, but ultimately how good the conversations are. And they just weren't good for my agency owners I'm helping with or the agent, my own agency, like they just felt bot-ish and they didn't have like the best. They had skepticism going on to the calls anyways. Um, so like where you have a VA actually like responding back, taking time to message it, um, that's better. Or the first message, same thing. So I highly suggest getting a virtual assistant instead of a bot. But again, I'll keep you posted if there's a bot or an AI, as I like to say, that literally can take over a VA for sure. And you mentioned, uh, your Instagram. I will reach out again. Like I reached out to you, I don't know, six, seven months ago, but yeah, I'm sure you are getting a lot of requests.

>> And one thing more, like do you have also plan to create community like these like this?

>> N, that's a great question. I appreciate it. Um, personally, I love being a part of communities as a community member. I don't plan on making programs. Um, so that's a good question. I appreciate that, Adar. And I know like you've been following me for a while, so I appreciate that a lot. Um, but no, man, you got everything you need in Daniel Ben's call and then, you know, whatever else you need, take care of it. But I, I like being a member and and like no different than you guys and sharing what's working for me and other agency owners.

>> Oh, sure, man. Thanks.

>> Cool.

>> All right, cool. We'll take a couple more questions before we end it. Um, yeah, go ahead.

>> Yeah, I was going to say same thing.

>> Okay. Okay. I usually like to play MC's, uh, two times too. But anyways, was there any questions about setting things up? Shaquille, did you unmute? Do you have a question?

>> Uh, hey Marcus. Hey Dan. So, um, what would be the, like a, like an average pay rate for someone who is in the company for more than one year, a VA, and now is actually in a supervisory role where, uh, she's training other VAs and, like, you know, taking, like sales meetings, how would, what would be the average pay rate for them?

>> Oh, that is awesome. That's what I love to hear. Uh, kudos, bro. If that, if that's not a theory question, it's more like it's actually happening in my business question. Good. Um, but yeah, I would, that's, uh, so here's two things. It's all about incentive. Yes, you can easily give them a raise. Like if they are paid $3 an hour and they're managing other VAs now, you can pay them $4 or $5 an hour. That's totally cool. Obviously, check your profit and opex, your operation expenses. Just putting it out there. Um, but, um, you want to incentivize them more. Now, you're not going to incentivize them on necessarily getting booked appointments, but we can incentivize them is the team members or the VAs that they're, uh, managing them hitting their quotas. And if they do, for every quota they hit, that says that the manager is doing their job, you can give a bonus off of every VA that they're managing's quota. So, just think about that. Always think about incentives with their role being a manager. How can I incentivize them to be a better leader, better manager, performance coach, if I may? Um, and making sure the VAs that are doing the DM setting, that are in the trenches, hit their quotas, hit their goals. Does that help?

>> Okay. Yeah. Yeah, that helps. Thank you.

>> Yeah. So instead of saying $5 for every booked appointment, maybe it's like $50 for hitting the overall, uh, appointment goal from the team, you know, who knows? So that's an example there.

>> Sounds good.

>> Yeah. One more, one more question and then we can definitely end the replay and you guys can look back at this.

>> Cool. If no one has questions, I think, uh, we covered everything for sure.

>> All right. Cool. And Marquez, thank you again. I really appreciate you doing this training for us. Um, and again, if you guys do have any questions, obviously, uh, you know, reach out to him. If you guys want that automation that he was talking about at the end, I'm going to post this in school for you guys. You can reach out, um, if you have any questions. Uh, but that's it. Thank you guys very much. I appreciate you joining.

>> Have a good start to August. Peace, guys.

>> Thanks. I'll see you then.

>> Thank you.

>> All right.