Transcription
Okay, Russell, so, um, I was hoping we could pretend or act as if this is a business coaching session. You have people rocking up to your office for consults and stuff, people in your Mastermind. So if I rocked up as like a new client or something, how would, how would a business coaching session with you, like, what would that look like? What would that look like? How, how do we start?
It depends if we've just met. If we've just met, like, I try to figure out what in the world you do, so I kind of know what you do, which helps a lot. But, um, I guess the biggest question is like, what, like, there's always a gap to where you are, we want to be. Like, what's that gap? What does it look like? I know where you're at right now, where you're trying to get to, and then we can kind of figure out what's missing.
Okay, so last year we did about 5.5 million in revenue. We're operating at about like 55, 60% uh, grow operating profit, pre-tax, whatever, e, whatever the number that is, um, and that's cool. And what percentage was it? Uh, like 55, 60 something like that. Um, and what I would love to do in the game of entrepreneurship is to go from 5 million to 10 million. And also ideally try and dissociate the business revenue from me having to show up and continuously film YouTube videos. So I guess those are our two main things: grow revenue, but do it in a way that doesn't necessarily require, yeah, allows me to take a month off without the business then tanking.
Yeah, for sure. Um, where's the revenue breakdown? Like, core sales versus other stuff versus, where's the R? 5 million come from?
Yeah, nice. So about 2 million is, is from our content, which is sort of ad on YouTube videos and sponsorships. And the other 3 million-ish is from course sales. And so last year, the only course we had was our Part-Time YouTuber Academy, which is just a single product. Uh, we were, we were doing that as a live cohort for about three years, and then last year we switched it to Evergreen. We did a final cohort, did a big launch, did 2 million for that launch, which was nice. And so we have that as a $1,000 self-paced course now. And we also have a $5K a year kind of coaching program for YouTubers, or YouTuber Accelerator, where, um, my team gives people one-on-one support for growing their channels.
Mhm. Uh, we think $5K for 12 months is probably way too cheap, given how much, how much of a nightmare it is to fulfill on that. So we're now thinking of people charge for something similar.
Yeah, yeah. Because we, we, we were feeling like, oh, we need to give so much value. And then we're like, ah, crap, we've sort of signed ourselves up for this 12-month thing. So we're thinking of turning that into like $5K for 3 months, which feels a bit more reasonable. We're thinking of turning our YouTuber self-paced course into a $1,000 a year community membership type thing. We're thinking of maybe adding a $300 product. But then a month ago, we created a new value ladder for productivity, which is the thing that I'm known for. It was a bit accidental that we ended up making all this money from YouTube because I'm, I'm not known for the guy who teaches people how to grow on YouTube. That's, that's not my stick. My stick is how to be more productive. So we launched Productivity Lab, which is a $1,000 a year membership community. And we sold 500 spots within 48 hours, and we capped it at 500. Um, and that's been going for a month now, and people love it and it's great. And so we really want to scale that up, but without like diluting the quality of the community by having too many people in it.
Mhm. We're thinking maybe adding like a one-on-one productivity coaching offer on the back end, and maybe a sort of $300 course above, uh, sort of at the top of the value ladder as a way of getting people in. I'm just, th, a lot of that, see if any of that makes sense.
100%. Yeah. Now, um, right now, so basically, each of those, you sold during a launch, right? So you did a launch, I'm guessing that sent emails, you're creating videos specifically for it, and then anything else is happening when you're launching?
Yeah, so we launch. We, we start by building a waitlist, um, by funneling traffic from socials and from YouTube occasionally, and from my newsletter into this waitlist. We build up a waitlist, and then we do like a launch sequence, like 10 to 15 days worth of emails, um, to that waitlist, and then that's how we do the launches. When we were doing launches for our YouTuber Academy, and when we did the launch for Productivity Lab.
But where I'd love to get to, and I'd love to get your take on this, is for me, like, launches are quite a stressful way to run a business. And it, when we were running live cohorts for YouTuber Academy three times a year, it was a real, like, fingers crossed, like, this one week where we can get sales out of like a four-month period. Like, let's hope we make enough money. Um, and that feels kind of stressful. So I'd love for it, for for the revenue to be a little bit more like, chill, a little bit more recurring. Yeah, which is why we like the idea of turning YouTuber Academy into an Evergreen self-paced course.
Yeah, the launch, the launch game that people live, die by it because it's like, sometimes they hit a launch and they get, you know, three, $5 million in sales. Then a year later, they do the launch again, and this time it hits $100,000 in sales. And like, but they built up thinking it's going to be as big as, you know, all that kind of stuff. We had exactly that. That stresses me out. During the pandemic, the course completely, like, printed cash. Straight after the pandemic, it stopped printing cash, and we were like, uh oh, all of our, all of our projections were based on this continuing to print cash. Money does not grow on trees. It's all kind of bad. So I want to avoid that kind of state of aff.
Yeah. So right now, if you're not doing a launch, those sales aren't coming in. So there are, is there Evergreen kind of working now? Or?
Yeah, so we have one Evergreen product. Okay. So, so we have a, actually, if I draw out, it might be might be easier. So we kind of have nice, oh, nice thick pens. So we have our sort of YouTube value L, and we have our sort of productivity stuff. So on the YouTube, we have a $1 self-paced course, which upsells people into a $1K self-paced course, which in theory gets people to apply for the $5K 12-month program.
But you said apply. You call them on the phone to sell, or what's?
Uh, yeah, we had a sales guy. So they would apply, and then the sales guy would go and call with them. And then if they were the right fit, great. Um, we've closed sales for this right now because we want to revamp the offer because there was a bit much. So each, this, this is a dollar just for, oh, it's like a YouTube for beginners course. Um, so roughly we get like maybe, I don't know, 200 sales a week of this.
200 per week. And roughly 4% of people take the upsell to the thousand product. But, and overall of the thousand product, we get like 20 to 30 sales per week. Uh, so this is doing like 20K a week. Um, but I'd love this just Evergreen coming through.
This is Evergreen. And this is currently closed because we are trying to figure out what to do with. And this is only me. Is this like, they buy this, this like an upsell like in funnel, or is happening? Is there some other mechanism that you're selling this?
Oh, yeah. So they could either buy this directly. There's a $27 auto-bump. Thank you for that idea. Um, of which maybe 30% of people take that. Um, and then also they could just buy this directly. So some, a handful of sales each week trickle in from the upsell, but a bunch of sales come in directly from, uh, them just landing on the thing. Because this is really aimed at complete beginners. This is how to get your first two videos out there. Whereas this is more like the whole shebang, like everything about growing on YouTube.
Yeah. Okay. And then do you sell this through a webinar, or just a VSL, or or a landing page?
A really, really long landing page that really needs to be shorter. But that's the only way we sell this.
It's Lo, like, is it copy-based, or video-based, or like, what's on the landing page?
Uh, there is a video at the top, but then there's [ __ ] tons of copy.
Yeah. Why do you want to make it shorter?
I don't know. I just feel like it's a bit too long.
Actually, interesting. Our conversion rate on this landing page is about 0.4%.
Oh, dear. 0.4% conversion rate on this landing page. So from person visiting landing page to sale, about 0.4%. Which feels a bit low because it's mostly organic. I mean, we, we started doing paid a couple of months ago, and I actually don't know what the conversion rate rate is of like paid versus organic. So that's actually something to think about.
Paid versus organic. And then are people, like, the, the organic side, is it, are you have videos specifically promoting this, or every video that, like, description your paid, or what's?
How's the good idea? Good point. So we have every video promoting this thing. But also, I have a handful of videos on my channel that are like, "How to Grow on YouTube." Those get Evergreen traffic, and I casually mention, "Oh, by the way, I've got a course." And I think people are clicking on those. Although, and we have UTM tracking, but I haven't looked at it in a while. So that's a good point.
Cool. Okay, I understand that. You understand this. And then on this end, we basically have this $1K per year kind of community membership type thing, which we launched last month. The idea behind this is that it's like Peloton for productivity. So every day, there's like Zoom co-working sessions. Every week, we're doing facilitated weekly planning. Every month, there's a Q&A session. Every quarter, I do a weekly, I do a quarterly webinar to plan your next quarter. We want to do in-person events and everything. And all this is $1K a year. And at the moment, we've got 500 people in this. Um, we've been doing it for a month, they're all really happy. Um, and we'd love to scale this value ladder. And also this one to get us to this goal of 10 million in a way that doesn't require me to always be showing up in turning videos. And the revenue from this versus this, this is, this did about 3 million last year. Okay. And this, so far, has done well. 500k.
Oh, yeah. 500k.
Year. Cool. Uh, which one you more passionate about?
This one, really interesting. I love talking about productivity. I no longer love talking about YouTube. Um, this is our YouTuber Academy. And so I'd kind of love, love to get to the point where, like, to be honest, like my team is now more YouTube experts than I am. I just, like, it's so, so systemized that I just rock up and do my thing. Yeah. And so my YouTube producer is like an actual expert on how to grow on YouTube. And so I want him to be doing like mini courses and webinars and stuff within the YouTuber Academy because he's like, boots on the ground. Our editors are freaking amazing. And so I want them to be doing stuff. I don't know anything about video editing anymore. So it's like, yeah, yeah. Whereas this productivity is kind of my gem. This is what I enjoy.
Was it hard to sell the thousand-year thing? Like, for your, like?
Yeah, so we had a waitlist of like 30,000 people. This was, so they signed up before they knew what the price point was. And we did some post-signup segmentation and found like 70% of them were making under two grand a month, so they wouldn't qualify for the product anyway. Um, but no, we sold 500 within two days. And within the first like 10 minutes, we got like half the spots sold. So it, it seemed like there was a lot of demand for this offer. But also, my whole shtick is productivity. We've got like 5.5 million subscribers for productivity. And this was the first time we've released a product other than my book, uh, which is about productivity. So yeah.
Very cool. Then did you close signups for that, or just?
Yeah, this is post. Yeah. And we're building a waitlist. We've now got 50,000 on the waitlist for this. Uh, but again, like our post thingy segmentation is a bit dodge. So I don't exactly know how many of them would actually qualify to buy this product.
And you can qualify by how much money they make, or by what?
Um, one of the questions is how much money do you make? And that's helpful.
Do you only sell people who qualify, or you sell to anybody?
I then we sell to any, anyone. But it's, it's more like, because it's, it's a, it's a low friction sale. They can just sign up. Um, but I'm assuming that if someone makes less than 2K a month, they're not going to buy this.
You'd be blown away. Really? 100%. I'm also assuming that if, like, they're outside of the US, the UK, and Europe, they're also not going to buy the thing. Um, which kind of broadly holds. Like 70% of our customers are US. Average age is 38. Um, so they, they all have jobs, slash entrepreneurs.
Yeah. I'm gonna tell you a funny story about Heroi. So when Heroi shifted from going out and doing gym launches for people, he started selling the license to his product. Very first phone sale he did, it was for, he sold it for $6K. And the guy was like, done. He's like, oh, so then the next call, he's like, uh, it's $8K. And the guy's like, done. He's like, oh, so the next guy, he's like, 10. He kept going up to eventually at land, I think it was like $36,000 a year to sign up. But the crazy is, the average gym owner only takes home $225,000 a year. So they were paying more than their yearly take-home for this thing because they believed it was going to help them to make more. So anyway, just, oh, from a pricing stand, like, people will buy what they want, not what they necessarily can afford or need. Anyway, but
Mhm. And and price elasticity is huge, especially on something like this where if you have someone launch a YouTube channel, how much money a year could or should they be making off of a YouTube channel?
Oh, if it's big, then stupid numbers. Yeah. But for say, an average person, like someone who's like the person who's coming in here and starting, like, what do you think year one? Like, nothing. I, I think for beginners to YouTube, YouTube is not a make money scheme. It's only a make money scheme for a very small number of people. Um, most position as a make money thing, or position it's positioned as a, "will save you time on the journey of growing your YouTube channel." Maybe you'll make money, maybe you won't. But I guarantee in 2 years, if you do it every week, it'll change your life. That's our whole pitch. And our, our most common customer is the 38-year-old accountant who always wanted to start a YouTube channel because she has a passion for knitting and wants to share that and doesn't really care about making money from it. And of course, if she made money from it, it's an, it's a bonus. So that's about 70%.
They just want to talk. That's crazy. Yeah, they just love it. And 30% is like, I'm an entrepreneur. I've got an offer. I want leads. Yeah. Help me out.
Gotta. We also sort of in the background, we're trying to do like a $10K a month thing, which is sort of done-for-you videos. Where we have, I think your friend Ryan Dice as one of, as our first client.
Oh, cool. So we're working with him to try and do done-for-you for his YouTube channel.
Like, he is filming, editing, or just editing, or what?
Uh, so he's, he's filming the stuff, and then we're doing all the editing, the titles, the thumbnails, the hor bang. So one of my team members is sort of leading on this and trying to grow this as a mini agency.
Yeah, that's really cool. That's a bit of a experimental one. You see if you like that business, see, see how it feels.
Okay. Um, awesome. So with any business, there's like a thousand things you could do. Yeah. So I was looking like, if this was mine, and if I was to take, like, say I bought this company from you tomorrow, like, what would be the first thing I would do? And so like, I think the, I, I think I would focus here first because there's bigger revenue. And I feel like also right here, you're, you're not ready to turn this into 5,000 people, right? Because you said you're nervous about just the full fulfillment and keeping the community.
Yes. You have, you have everything you want to make more money, but you want to keep the community small. It's like, yeah, I want to. Weird, I know. Yeah. So I want, I want more people to come into this, but I want, I want the experience. I don't want the experience to be diluted. We're trying to figure out ways to do this. Like, do we do quarterly launches where I, I do a quarterly planning webinar, and then we do like a 90-day cohort? So that then they're in a smaller group of people, and so they feel as if they're part of a small group. We're thinking of splitting up in like Harry Potter houses within that, so there's another, a smaller group. And so if we can, if we can nail how do we cut this community into smaller groups that they feel that that personal connection in, then this can really scale. But we haven't nailed that yet. So we're still in the experimenting. Our next cohort for this is launching like next month, and so we're going to let in a couple hundred more people and experiment with this 90-day model and just figure out how do we get this to scale without it.
Progression over time inside of here. Like, for your programs, like they're trying to get to this level, and like you, is there progression in it, or is it, uh, more circular?
It's, so the idea, the promise is we'll help you double your productivity. Um, and so they do a survey at the start and a survey at the end. And like, actually, we're actually pretty close to doubling people's productivities just doubling, uh, in just a month, which is kind of nice. But it's sort of like, it's, it's not like it's going to take your business from 10K to 100K. It's more like, hey, these are just generally useful habits where every day you rock up and do some deep work, every week you do a weekly review, and it's just a thing that keeps on going.
But is there stuff where, like, the reason I'm asking is like, I, I don't want to solve this problem if there's like a progression of, like, okay, someone comes into this, and they're going to go through this, and then they're going to graduate or get a certificate or something. Right? They, they've accomplished this, now they're going to move to the next step. And like, there's, there's milestones. Is there milestones that someone can progress through, or is it more circular?
It's more circular. It's more like, uh, CrossFit, like exercise classes. Yes, you could go to the, I mean, ultimately fundamentally, you keep showing up to the exercise classes, yeah, to stay in shape. Okay. And that sort of idea. But for productivity.
Gotcha. Okay. There's probably some version. Because my biggest fear on this one for you is like, uh, my, I've noticed with people, if there's a subconscious block to growing something, they won't grow it. And so like, right now, you have a subconscious block because you don't want to mess up the community. And so for you to go from 500 to 5,000 members would not be hard technically. Subconsciously, you're going to fight it because you're like, H, you know what I mean? Interesting. So yeah, usually it's, it's almost always psychology that keeps people back. It's very rarely tactics.
Okay. Um, so the thing is like, I think if you can fix that problem, then that one will open up. Yeah. So like, the way, again, I don't know the answer, but like, we're doing this right now certification program because we had the same thing where people were coming in, and Austin, it was throughout the year. So you come in, you have someone who's been going through the program, they're great funnel builder, doing all sorts of stuff. But then the problem is, like, brand new person comes in, and they're asking questions, and the person who's been doing this for a year and a half is like, annoyed by this whole thing. And so way we're restructuring ours, and it's really, really cool. But it, it's based on there's, there's, um, modules and milestones, right? So I look at a timeline here where it's like, you come in, and then this is the first milestone. So in our world, it's like, you make your first, first $10K as a funnel builder. Then the, the next milestone, there's $50K, and there's $100K, and then there's a million, right? So there's these goals. They're moving towards. And inside there, there's these little badges people have to do to get to the next goal. Nice.
And what's cool about this is we have a process where it's like, when you first come in, you have, you have, um, you as like the, you know, or me, like the guru teaching. But then internally, there's, there's mentors. So people who are past the $10,000 mark, they're like, part of their role to get to here is like to become mentors. They're coming in, and instead of being annoyed, like, "Oh, this person's being," they're like, "Hey, I'm a mentor." So they help get somebody to the spot. And as soon as you get to the spot, then you get the new mentors who have been here. Then you also become a mentee for people behind you. So now there's like, they're always, they're cool, they're moving towards, but also pulling back. And then what's cool is then, then can keep dumping people in here, and they're going through this. And when someone's on a call or question, you're like, "Oh, well, I'm on, I'm on level three right now. I'm level four." Then they know exactly where they're at. And then you, or the people know how to help them. Like, "Oh, I was stuck level three too. The biggest problem is you, you got to figure out how to do blah." You know, it helps move progression. So this gives you the ability where you could have 5,000 people, and it doesn't get overwhelming the community if you can figure out some version of this for years. I don't know exactly what it looks like, but nice. That's until you're pumped about getting 5,000 people in there, it's gonna be hard for you to get more than that. You know what I mean?
Yeah, because right now, if we 10x it overnight, I'd be like, "Oh, my." Uh, oh. Yeah, your, my, your subconscious mind will will definitely burn that to the ground before it let you get there.
Okay. Interesting. Yeah. Yeah. So once we nail, yeah, nice, something like this, milestone, small group experience, something like that, at the point where I feel like, hell yeah, we can scale this to 5,000, then it becomes a lot easier to do. Yeah, because it's not, it's, yeah, there's always like, it's either a math problem or a drama problem. And like, the math, math problem, a math problem or a drama problem. The math problem is solved with like, okay, we just create a funnel, drive some M, you know, that's easy. The drama problems, it's not real, but it's, it's in our heads. And that'll sabotage us solving the math problem because we're like, ah, you know what I mean?
So, so that'd be like, solve that, then we can talk about the funnels there. This one, I feel like this seemed like it's all in place where, like, if you went to 200 a week, you wouldn't stress out?
No, I would love that. Yeah, you'd be fine. So this is the easier one to solve right now because it's just math problem versus this is a drama problem.
Interesting. That's fun. I'm going to label this. This is great. I have never heard of this framing of it before, but that's cool. So this is math, and this is drama. Solve the drama, and we'll do the math. That'll be easy. Yeah, I got it from Brooke Castillo, who's like the greatest life coach of all time. She came to our audience and started talking about like, it's either math or drama. And it was funny because we did a whole Q&A and people stuck. And and every time they come at, okay, before I answer this, this math problem, drama problem, like, it's drama. Like, let's just solve that because it's not, it's not real. It's just, it's psychology versus like actually solving that. That's really, really good.
So, okay, then going back, like K, it's math problem. We got to solve is just this, because everything else is all, you got to raise this to like 15K or something. But that's the biggest thing is like, this is the bottleneck. That if you fix this, if you're getting 20, 30 a week organically off of 0.4% conversion rate, yeah, you, if you fix this piece, that becomes 200 weeks. Not hard because you're going to still get the organic, and then it gives you ability to turn on ads.
Um, wish I could see this page. So this page right now, I'm assuming you're saying it's, yeah, it's like really video sales letter of you selling it.
Yep. And then long form. How long, how long is the page, you think? Like, tens of thousands of words?
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Uh, we've just recently, we, we're working with a CRO agency. They've, we've installed, uh, Microsoft's Hotjar equivalent, whatever it's called. Found out what areas the heat map are like more so. Okay, cool. Um, some of the testimonials are outdated. Some of the graphs, the growth graphs that we have are outdated. So there are basic things that we can do to like, tweak that. Yeah. So the bigger thing is that I, I'm sure ways you optimize this, usually optimization, you're going to go from 0.4 to like 6 or something. So it's not like a radical shift. Um, the radical shift is like shifting the funnel, the way you're, you're actually selling it. Because selling it, selling a thousand-dollar offer through a video sales letter and a long-form page is like, uh, a less, um, it's a tool, but it's not the most effective tool.
Oh, okay. What I mean, so shifting the tools, how you do, like, for me to sell a $1,000 course, there's two tools that are like the best in the world to sell a $1,000 course. And one is a webinar, one's a challenge. So it's shifting the tool.
Cool. Because on a webinar, if you get, if you get people on a webinar and they watch the presentation, yeah, if you're like, if you do a good webinar, 10% of people who come to the webinar will buy. So it's just, it changes the math of it all, right?
And are we talking like live, or are we talking about fake live?
Or we, the very first time is live. And I do it live a few times till you master the pitch. And then you transition. So for example, I launched ClickFunnels. The very first, um, so we, we tried six different times to launch ClickFunnels. And I was trying sales letter, I was trying, I was shying the wrong, the tools that work, but not well. And I was trying thing, the thing. And then, um, like four or five months in ClickFunnels, I got asked to speak at an event. And all the old versions I was selling just like a trial. Like, sign for a trial. And it was costing us like two, $300 to get someone to sign for a trial. It was just like, it was, it wasn't working, right? Yeah. So my friend's like, hey, come speak in my event. I want you to speak. And then at the end of your presentation, I want you to sell ClickFunnels. I was like, nobody's buying ClickFunnels. He's like, well, make a thousand version that you can, like, you can bundle it together and then make it, make an offer. So at Smoke's event, did the, did the webinar. And, um, and in a room of 300 people, we signed up like a hundred and something people. Like, just, I was just like, oh my gosh, this is amazing. Um, so I did the webinar. So I did, you know, it wasn't webinars, it was on stage. But I, I did the presentation and it, it crushed. Yeah. And it was interesting is, uh, when I was leaving the hotel to, to go fly home, uh, I was in a lobby, and there was this lady around to me. She's like, oh, your presentation was awesome. She's like, the problem is, like, I'm a coach, so I can't use ClickFunnels. I was like, what do you mean? And she's like, well, during your presentation, you showed how, how you use funnels to build a supplement company. But I'm, I don't have a supplement company. I'm a coach. I can't use ClickFunnels. And I was like, I have coaching funnels too. Like, you have no, like, this works for coaches. And she's like, are you serious? And she had no idea. So she ran back into the event room, it was still going on another day, and she grabbed one of her friends. They grabbed order forms. They came out. Both of them hand me an order for. Like, we had no idea this would work for for coaches. I thought it was just for supplement people. I was like, oh my gosh, like I didn't, I need to mention the fact. So on the flight home, I take my, my, my presentation and I add it in like, like two or three slides. Like, hey, if you're a coach, this is how it works. And if you're a, you know, if you're this, this is how it works. So I can, they tweaked the webinar a little bit. So then, uh, when I got back home, uh, I started lining up webinars to to start doing more of these webinars. Yeah. And, uh, I remember the very first day back, I had two webinars lined up. So I did a webinar in the morning. I think I had like 600 people register for it. Did the webinar, and we did like $330,000 in sales off the webinar, which was not bad. I was like, this is pretty good. But then, um, before the next webinar happened, I had another webinar that night that had about the same amount of people registered. And my, um, uh, my business partner, Todd, he went and he exported all the questions from the first webinar. And he was like, hey, just, you know, a minute 12, everyone's asking this question. They're confused. I was like, oh, I looked at my slides. I'm like, oh, I can. So I just resolved that. Like, I add it right then. He's like, over here, they were confused. So like, we found all the sticking spots. And so I found all those things. We, uh, in the offer, they were confused about the offer. So we tweaked that a little bit. We changed some stuff. Yeah. And then I did a webinar, same size audience, and that time we did over $100,000 in sales. I was like, dang. So then after that, then Todd exported the, the questions again. We did that 70 times. 70 webinars. And over to the point where it got so good, like I can do the webinar by memory now. Um, but like every concern before it came up, I was able to resolve it. Like, if you watched it, it was just like, you had to buy. Um, and so long-term, definitely Evergreen. It, but short-term, like, you got to do it at least three or four times to go through that process of just figuring out what the things are. Yeah, because the first time, you never know until, but the audience will tell you exactly like where they're confused. Like people are, yeah. So for me, like, that's what I would do first. I would like, let's make, let's create a webinar. It's selling a thousand-dollar course. Let's do a live one to your audience. Yep. We test it. In fact, I, I literally did this right now to, last week, I did a new, uh, I bought salesfunnel.com. So we did a webinar there with 10,000 people registered. Did the webinar, found the mistakes, tweaked it all. And then that was last Thursday. So today I'm doing it again. Uh, we got 4,500 people registered for today. I'm gonna do it again, and we tweak it again. And I'll do that three or four times. And then now this, then we'll have the Evergreen version. Then we'll turn it on. And then we'll have 30, 40,000 people want to watch that webinar for the next two or three years. We keep driving traffic, and it's just crushing thousands of sales. So the ads are getting people to the webinar, and then you're just sort of measuring the effectiveness of Y. And that's figured out your, and you figure out, okay, it's going to cost me, you know, $10 to get someone to register for a webinar. From there, we get 30% show-up rate. 30% show-up rate, we get 10% to buy. And the follow-up sequence usually will double the sales. And so you just look at the math on that and say, okay, cool. Right now, we spend $10,000 a week and we make $330,000. So then you start, then go to 10, $100,000 a week, make 300,000, go to a million a week. You just, just ramping up the the equation, just like a slot machine at that point. Put money in, you get it back out. Damn. But that's the magic for this. Like, that's the best way to sell this is is creating a webinar and doing it three or four times. Once you have an audience, once some cold ads traffic, and the perfect it. And then now you Evergreen it. And then moving forward, like that thing's just selling for you 24 hours a day, seven days a week.
Dude, that's sick. Can I do webinars on ClickFunnels?
100%. Sick. Yes. Per, you better. Even ClickFunnels, they don't work anywhere else.
Okay, talk to me about challenge. How does, how does challenge work?
So challenges are very similar to webinars. Webinars like traditionally, it's like a 90-minute presentation. So everything coming, register, not even a presentation, you make an offer, make this offer at the end of it, and then there's a whole follow-up sequence and all that stuff. Challenges, like traditionally, people do a three-day challenge or a five-day challenge. It's the same script as the webinar, but it's broken. Instead of, um, like you look at my webinar script, it's basically this is the clock. So this is, this is an hour. So I'm going to do, I break it down into four quarters. Like there's four things you teach during the webinar to, uh, break false beliefs, to get them to want to buy. And then the second half, going to do 30 minutes, which is like your, your, your pitch, right? Yeah. And so it's a 90-minute, it's a 90-minute presentation. With the challenge, it's the same, the same structure. It's broken up by day. So like day number one, you do basically this part and this part. Day number two, you're doing this part. Day number three, you do this, and day number four is this. It's this kind of broken up longer form. So it's nice for like educators because you get, you get to teach. Like, here, I'm 15 minutes, talk about this. You got an hour or hour and a half. You have more teaching time. Yeah, you get more time in front of people. The challenges were great. The only downside of challenges is like, I don't know, doing a five-day challenge five or six times to perfect it is a lot of work. Um, and it's harder to ever green a challenge because it's, there's more break-off points, right? Like, there's people register and people show up to day one, but not day two. And then day two, not day, you know, like, there's more breakage points. Yeah. Whereas here, I try to get, I try to max. So I'm, I'm a webinar guy. I love webinars because I can maximize how people showing up and selling, and I can, I can control this and tweak this a lot easier than than a challenge. Um, but we have people in our community who just kill challenges. Like, so they're both, they're both good tools. It just kind of depends on, nice, the style you like better, you know?
That's very interesting. And if we turn this into a $1K for 12 months type offer where you get access to the community as well, and events and stuff, say, same thing, like, webinar is better to sell a $1K product?
100%. Yeah. That price point, like, yeah, selling a $1,000 offer off of, off of just a straight sales page is very hard. Like, one of the hardest. So 0.4% is not bad on a $1,000 offer. Like, like that's not bad at all.
Okay, cool. That's useful. Yeah, because on this one, it's like 20% because it's a $1 product. And I'm like, 0.4% like, I heard industry average was 1%. Surely you can double it. You know, that offer. But then the other thing is like, what's cool, someone registers for a webinar, they go through. So if you look at my webinar sequence, so the way I do it is we start the sequence over every week. So there's a, there's Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. And so this is the sequence, right? So we do is we buy ads Monday, Tuesday, Wednesday, and half a day Thursday. And then Thursday, I usually perform my webinar. It doesn't have to be Thursday. Can be Wednesday. Like for me, for my audience, my time, I figured that's been like the best time for me. Um, and then that's done. And then what happens on Friday? Then you give them a replay. Saturday, then, then what I try to do is I try to think about different modalities, right? Everyone, everyone consumes things differently. Some people like watch YouTube videos, like podcasts. Some people like to read. So I'm trying to give them different modalities because some people are going to show up live. Some people will never show up live, right? So you might get 20 to 30% who actually show up live. That means 70% didn't, right? So then I'm, I'm targeting those other 70% like, get them to watch a replay because like, they want it, they just want it on their, their time schedule, right? So then they have a day or so to kind of to go through and like watch it. Here on Friday, then Saturday, I start shifting. Okay, what are the modalities? I'm like, oh, um, the way we position is like, uh, those who didn't have time to actually watch the webinar, I got a cliff notes version of the webinar. You can actually read the whole thing. And I'll send them to this page right here. So this becomes like, this is the cliff notes of the webinar. So they can watch the shorter video, read it all. And so what happens is you start picking up a lot of people here. But most of them already went through the sequence. So the conversions will go up no matter what because there's so much pre-framing that happened here and here. Then you get people to read us the different modality people who buy here. And then usually, uh, Saturday and Sunday, this is where we try to bring in, uh, urgency. Sunday, then even Monday. And so what happens here is then, um, we have urgency and scarcity. So basically, it's like, this campaign shuts down Monday at midnight. Yeah. And so you got to Monday to decide to go in. So it goes down there. And the Monday at midnight, the offer closes down for everyone in this cohort. Yeah. And so if they click on the links after midnight, it redirects them back to the registration page. They go re-register, but it starts the whole sequence over. But it, it does close out. They can't buy anymore. And then Monday, we start back over. New ads, new funnel, start driving traffic, and then just keep it going through bloody hell.
And so, can people then buy this Evergreen? Or?
Oh, okay. So they can. But also, but, but it's, it's because people always say, like, why do you close it on the C? If they can still buy it? I'm like, they they can. Like, it closes down, like this sequence, like the sequence closes down, and the offer disappears. Like, you can't buy through this funnel. If they want to go, they can go find this page, they could buy it, or they can go re-register and go through the whole sequence again. But it's legitimate urgency and scarcity that we close this down at midnight where it's like, you can't, you can't, can't buy it. So that's what happened last two weeks or last week. We did the web, 10,000 people registered. As soon as, as soon as Thursday started, we turned off, uh, we turned off the registration page for the next week. Boom. And so what's been happening is last week, Thursday, Friday, Saturday, Sunday, Monday, like people are still registering from the ad. So we had 4,000 people line up for today. And then we'll hit that one. And so today, they'll flip the new registration page. It just keeps rolling and keeps rolling.
Wow. That's so cool. Yeah. And then do you connect these up to your CRM through ClickFunnels and stuff as well?
Yeah, ClickFunnels is a CRM. So it's all, everything's ClickFunnels.
Yeah. Nice. Yeah, that's so cool. And that's kind of it. And then I, I said, you can still do YouTube videos and like push to like, hey, go watch my web class about whatever. Yeah. Which is great. But that's kind of a nice pitch because it's like a free thing, and they're getting. Yeah. And then from an ad standpoint, like directing ads, webinars on ads is the best. The best way we do it. Like, we can, of all the things we drive traffic to, the thing that's most profitable to paid ads.
or webinars because we're making more money back here, right? But also, we get so many leads coming in. Yeah, because, yeah, damn. And the other thing you can do is that that also is like this right here. So when someone registers for the webinar on the thank you page, you say, "Hey, by the way, go buy my dollar thing." So you'll start selling tons of these too, yeah, just by having it in the signup flow.
Okay, question. Yeah, should we, um, have a $300 midpoint between these two things? 'Cause we're thinking of making this $1,000 a year as like a thingy with like all of the stuff, or like a lighter version of like the YouTuber operating system for $300 as a self-paced course?
Yes, if I, if I say yes, but where you position it in your sequences is key. Like, you still want, like, this would still be the thing I saw in the webinar because it's got the highest price point, easiest for you to make money back and be profitable. And then, um, what we typically do after the campaign closes down for them, and you know, Monday midnight closes down, then, um, Dean Graziosi, see Tony Robbins do this the best. They call it the "No Customer Left Behind" campaign. So when Tony and Dean do the big launches and they close it down, uh, a week later, they message everyone like, "Hey, hope you enjoyed the challenge or the webinar. If you did enjoy it, you, if you signed up, congratulations, excited to work with you. If you didn't, we don't want to leave anyone behind. We want everyone to leave with something." And so they have this, uh, other offer. So, uh, the offer they put out, called it, it's TonyRobbinsCircle.com. It's like $100 a month, and you get a Tony Robbins lucky hat, hat, and you get whatever. It's $100 a month, and they send everyone to that after the sequence is over. And they do like, I can't, they do like $8 or $9 million a year off of this, this offer that's like on the backside of it. So what I would do is after you've gone through this, you've done your best case, try and get this. Then when the campaign ended, I'd come back, say, "Hey, for those who weren't able to get started, we have this really cool thing. Maybe you could afford it. This is something to get you started and get you blah, blah." So that's where I would, I would position that in the sequence. So that's how I, when it comes to ads.
But like, let's say if someone, if an organic lead from YouTube were to go to YouTuberAcademy.com or whatever, would you show that, "Hey, we've got $300, we've got $1,000, we've got apply now," like in your description? You mean like, no, just like, like on the, on the page? On the, like, if you go on YouTuberAcademy.com, "Hey, welcome to YouTuber Academy. We have these three things for you. We've got a $300 thing, we've got a thing, we've got a $5k thing." Is that like, I think that's fine for organic, but in the paid world, no one, no one ever sees that. They, they only see the funnel, they see what you point into. So, yeah, I wouldn't have any problem with that somewhere else. But again, I'm not as good organically, so none of my people would ever see that if they, yeah. Fair. It'd be hard for them to find it, like, but yeah, this is the thing. So like, even, even with like Brendan's stuff, like I signed up for his Experts Academy through an ad, and I was trying to find it on Google. I was like, "Why, why does he make it so hard for me to pay money to him?" Because I'm trying to recommend it to people. I'm like, "I literally can't find the URL." But yeah, that's why. Yeah, that's the one we want to be in control, control the buying situation, right? Because you think about like socially, of all this chaos, all these people, it's like, for me, it's like, okay, take chaos or ads, whatever. It's like, I need to move them to a spot where I'm controlling the conversation.
And that's cool about the funnels. Gives you the ability to like slow things down and take them through the logical sequence of events you need to be able to make the argument why then you buy your thing and, and all that kind of stuff. Okay. I always struggle with this. So Yakob, who's our head of marketing, will often, he's been pushing me to do webinars for ages, and he'll make the slides. And then when it comes to the sales bit at the end, I like, blitz through it. And I like, my energy towards it, it's very like, uh, "Yeah, but you don't need to buy the thing. It's all good." And he's like, tearing his hair out. He's like, "Bro, what, what are you doing? You're such a content developer. You don't want to sell." Like, no. Yeah. Any, any tips?
Yeah, um, that's really funny. Yeah, a lot of people struggle with that. Um, I mean, there's two things. There's the, there's the math and the drama. Which one do you want? I think it's the drama. Here's the drama: people feel uncomfortable selling, yeah, because they feel like they're doing something wrong, or they're, they're like, "I'm doing this to you." Yeah, which is like, what keeps people. They, so, um, especially people who are really good content developers, is like, they've been giving so much content for free forever. As soon as they're asking specifically for you to do something, it feels awkward. Yeah. Um, so the big thing is just, I think, really understanding that like, at least my, my belief and what I've experienced, like, if people don't pay and they don't pay attention. Like, they get free stuff and they, they feel good, but then the people who actually do something, it's, you know, it's like a funnel. Like, the number of people who actually do something, it's smaller or smaller. Like, the people in my world who have had the most success are also surprising as people who invested the most amount of money, because they pay, they pay attention, they keep showing up. And so I realized for me, it's like, I have all these people I'm serving, and I love these people, I care about them, I want to be successful. But if I actually want them to be successful, I have to convince them to make an investment themselves to get them off the sidelines and into the game, right? So that's the, that's the thing. So like, when I believe that, and it's not just like lip service, but like, I subconsciously believe, like, if I don't convince this person to, to buy, then I can't actually help them, then it shifts everything. Like, I'm speaking at stage, I'm selling. I literally pray before I go out there, like, "Please help me to have the ability to convince these people so I can get them so I can actually help them be successful." Like, I can't do it just by giving them free stuff because they're not going to commit. It's like, I need to get them to do something. So this is, so for me, it's like, it's no longer hard for me to sell because it's like, it's much as I love and care for these people, the only way I'm actually going to be able to get them to do the shifts they need is I have to get them to invest themselves. They won't. So that's the biggest problem. That's the drama. It's like, you got to convince yourself of that. And then the math is just like, here's how we structure the, we have to structure, you know what I mean?
Yeah. Um, does he, does your, does your guy, does he do his, his, uh, his pitch side similar how I do mine, like stacking stuff like that?
Um, so the biggest thing is like, the people I've seen who have been uncomfortable with it, it's the ones who are trying to like, to be me, or they're trying to, um, uh, like, there's a way to make it your own that's not me, right? Like, I have my method, and so a lot of people like try to do my way and like, "I feel so uncomfortable." Like, yeah, well, you're not me. Like, like the psychology is there. The psychology is like, um, you're making them offers, and you're making an offer, right? And there's, there's value to each thing. And, um, if, if I show you, like, when I was like trying to learn how to speak from stage, I went to every, I went for four or five years. I was going to two or three events, uh, a month, just like watch people speak and how they were selling. And like, what most people would do, I think we've transitioned a lot like in the last couple of years. What most people do is they would like, they would talk about what they have to offer, right? They're like, "The first thing you're gonna get is this, and then you're gonna get this." And it's like, they share like, "This is the thing that they have that's worth like $10,000. And then this is the bonus that's worth $1,000. This is my bonus worth, you know, $50." And then this, and they get, they get down to like, usually the last bonus is like the worst one, right? And then from there, like, so the price, you know, it's worth, it's worth $5,000, but I'm only gonna charge you $1,000. Right? But the problem is, the human mind, you probably know this better than I do, but the human mind only remembers the last thing that was told, right? Especially in the moment. So, I hear, I'm telling you that there's a $5,000 offer, and, um, but all you remember, like, "But that bonus you gave me is not worth $5,000." And also, you have this internal conflict. I'm like, "You for $1,000?" Like, "But this is worth $1,000." Like, they forgot about the thing, right? So the way the stack works, again, I do it more, more salesman style because that's my, my style. But if you understand the psychology, the psychology is like, if you're making an offer, right? The first thing you gotta do is like, "Here's, here's the first component of the offer." And you explain it, you talk about it, you show why it's, why, why it's awesome. And then what we do is create a stack slide to show like, "So the first thing you're gonna get is this, and here's the value associated with it, right? So that's how much it's worth." Then you're gonna introduce the next thing, right? You talk about that. And then you come back, and then you have to stack it. So you show the next thing is like, "So what that means is you're gonna get this thing plus this thing. If you add those two things together, this is the value of it." Then you introduce the third thing, so on and so forth. And at the end of it, you come back and like, then you have all of the things they're gonna get in the offer. And this is where you introduce like, whatever the, its value is. They associate with this, not this. So that's the psychology. You can do it in a way that's less Russell Brunson, car salesman, pitchman, whatever you want to call me, right? You can do like the Ally version, which could be different. It could be as simple as not even using slides. You could like print out a of the course. Like, "This is the first thing you're gonna get. It's gonna be amazing. This is like, I'm gonna put it right here. And this is the course I sell for $1,000. Then this is the next thing." Like, you know, you can figure out your version. It's just a psychology of like, of helping them see so that when they see everything they're going to get, that the, the price, the price difference makes sense. That way when you drop the price, it's like, "Oh, this actually is a really good value." You know what I mean?
Yes. I've seen people do it. I've seen people who have like, who've done it. They write out the things on a whiteboard and they cover the tape and they just pull it off. "Oh, this is what it's gonna be." I've seen other people who don't do slides at all. They're just explaining it. Yeah. They explain the parts and they show pictures of it and they, you know. It's so, just figure out a way that you feel comfortable because you're just going to your friend and like saying like, "This is the cool, like, let me show you all the cool things I'm gonna give you for a thousand bucks." And then you think about it that way. Hopefully. Yeah. Like, if I had someone looking over my shoulder and being like, "Hey, what's in the course?" I'd be so, I'd be like, "There's this, and there's this, and there's our Camera Confidence course bundled in, and also there's our Creativepreneur course bundled in." But for some reason, when it's on a webinar with slides, which I guess slides that someone else has made, so maybe I, yeah, hearing you say, "Have to do slides." I, I teach like, I'm a slide guy. So I do slides. Dean Graziosi, if you watch him, Dean's got one slide, and it's this one. He does the entire thing teaching, serving, doing his way. He does stuff. And the very end, he's like, "Here's my slide." And so it doesn't have to be, again, think the psychology. It's like taking the, the structure and psychology of it, then making a version that's your own. Especially like, your people are coming off YouTube. Like, they're used to seeing you in a very similar light. Like, I would do it at your desk. I'd have, you know, like, make it look, feel like a YouTube video. Um, and just make it feel your style. Don't do my style, do your style. Yes.
Nice. Yeah, I think in my mind, I had to copy you because I've seen you do this on YouTube a bunch of times, and I'm like, "That feels weird." But you saying that, "Oh, I can just do it my own way," suddenly makes, "Oh, yeah, I can do it my own way." Like, yeah, I think I'm more the Dean style than the, uh, Russell style. It's like, great. Like, I've seen his, him do it as well, and it comes across as very nice. Yeah, it's like, so friendly, nice. See, for me, it's like, I, I do it my way for a couple of reasons. It's like, when you teach, um, when you teach, you know, it's like, if I'm teaching for whiteboard, like I'm freestyle. I'm going, I'm trying to sell. Like, I don't freestyle because I have, there's very certain things I need to do. So for me to remember where I'm going, it's, it's all slide-driven. Yeah. Um, so for me, it's like, the slides help me to remember the story and the thing and where I'm going. So that's why I do it that way. Yeah. Um, some people don't need that, or some people have their own style, you know, like we talked earlier about YouTube, you got your three things, like, you know, here's the three I'm gonna cover. Just follow that, that process and make it your own, you know?
That is very cool. Um, okay, next question. Yeah. This is absolutely sick, by the way. Thank you. Um, one thing that, so we had a great chat with Ryan Dice, and one, one thing we were talking about is, you know, I was saying this thing around, you know, we want to try and dissociate business revenue from me showing up to make YouTube videos. The problem is, sort of right now, our entire company is, oh, whoops, sort of like, um, you know, company, and they're sort of like the content team, and then they're sort of like the commercial team, which has these two courses, the YouTube course and the productivity course. And we're sort of doing some software stuff on the side, but we don't need to talk too much about that. Um, what, what Ryan suggested was that think of sort of YouTuber Academy and Productivity Lab as like, almost separate entities with Ali Abdaal Media as like your content arm. So that means the team for Ali Abdaal Media can just be focused on creating content and growing the email list and driving book sales. Great, nice and easy. YouTuber Academy team would have a head of growth and a head of product, and they can, you know, Ali Abdaal Media can drive leads to this and drive leads to Productivity Lab. But actually, these guys are now trying to get their own like paid ads and stuff, and having a dedicated head of growth for this thing, which is kind of, kind of $2 million a year trying to grow to five. And then this is probably gonna do like $1 million this year, and we're trying to grow it to five. This would also need a head of growth and a head of product. And so then Ali Abdaal becomes just one of the lead gen channels for each of these two different products. And by separating them out into their own mini business, mini companies, with their own like, ClickFunnels account, their own like CRM, their own like landing pages or whatever, it means that these then become more salable assets. Whereas no one's ever gonna buy Ali Abdaal Media. What's, I would buy it, but, you know, just kidding. Yeah. What's your take on this approach of like separating out the different products into different, as sort of websites, assets?
I agree with that. Mine structure is very similar because I got, I've got Russell Brunson. I don't call it Russ Media, but it's like, there's me doing the stuff I'm doing, right? And then we've got like the ClickFunnels company. We have, uh, the Russell Brunson, I call Marketing Secrets, with all my info product businesses. Then I've got like Dan Kennedy's business. We bought, I got Secret Success with my personal own business. And each of those has their own team of like an integrator, operator who's running it, um, and things like that. Um, then we have like one, you know, just like you have like one content team, we have one ads team who are working across all of them, though. That would make sense. It would make sense for ads to be like a shared service across the business. Yeah, like media buying and stuff. Like other HR, all shared. But as far as like, you're, it's like, there's not someone focusing on the business and the growth, it'll just atrophy, die, return. Yeah, because we have like, one marketing guy who was previously trying to grow like all the things, and it just like, split focus. Yeah. Similarly with, uh, for social media, when our social media person is trying to grow all the platforms, they grow at a tiny rate. When she focuses on just one thing, it grows massively. Yeah. Sort of like, yeah, the focus thing. I keep on seeing this so often in business that I just, I always forget it's a thing. Yeah. For sure.
Um, speaking a little bit philosophically, one drama thing I often run into is, uh, this is a good distinction, math and drama. A drama thing I often run into is, do I even need to grow the business at $10 million? Like, what's the point? I've got enough money. Like, am I just being like a capitalist pig, greedy, blah, blah, blah? Like, and then part of me is like, "No, like, I enjoy the game of entrepreneurship. This is fun. I love talking about this. That's so cool. I'm looking forward to like diving in and like thinking about these funnels and things." Do you, do you get this sort of drama with people that you coach and talk to?
Yeah, it's different cultures too. You think about in America, it's probably different culture than Europe. Oh, yeah. I think you guys struggle with that more than here. We, here it's like, cutthroat. Like, you know, we're capitalists. Like, that's, that's the American culture. But overseas, other places we work with clients, it's definitely, it's definitely harder, I think, sometimes, yeah. Um, but I think for me, it all comes down to like, the motives of it, right? Like, if this is your game, if you're, you know, if you're an athlete, like you want to be the best athlete in the world, right? That's, you know, you, there's people who go on a team that are there, but like, they're not trying. But like, you think about this with, if your sport is entrepreneurship, business, and you're an athlete on the team, like, what's the point if you're not trying to do something? You know, like, "Yes, I have enough money." Michael Jordan's like, "Yes, he won a championship." But, but what else can you do with your life, right? It's like, I feel like we're on this, you know, the time we're here on Earth is, it's a short period of time, obviously. But at the same time, it's like, there's not a lot to do. It's like, I spend my wife, my kids, and there's like, there's still like eight hours a day to like, do something. Like, I can watch Netflix, or I can like, create something of value that doesn't, that like fuels me, but it also like changes people's lives. Like, yeah, I think when you, at least for me, when I started transitioning it less to like, "I gotta make $10 million" to like, "If I make $1 million, the amount of people I'm going to be able to affect is double." Like, that fires me up even more. So just realizing that part of it. And then you start seeing the ripple effect of that, right? Like, we launched ClickFunnels. That was one of the cool things is like, initially it was like a vehicle and tool for me and my business partners to make money. And then we started seeing people having success. Like, "Whoa, those guys are making money." It became more exciting. Like, "Look how much money these guys are making." And then the obsession became like helping them. And then what's cool is like, then these people who are all small entrepreneurs, they start hiring teams and people. And like, I remember one time we did an audit, we tried to figure out, uh, just of ClickFunnels active users, how many employees each person had. It was like, on average, like 2.5. So like, that's, that's 250,000 employees that have jobs because of the ClickFunnels ecosystem, right? And then we start thinking about, I start looking at each individual entrepreneur, like, uh, like Kaylin Poland launched LadyBoss, and they had like 1.5 million women on the email list who were following them. They had like 100,000 active customers who bought their products who lost weight. I was like, "That one entrepreneur, that affected, you know, 100,000 plus people." And he started looking at the ripple effect, how it starts going. And then for me, like, that's what fires me up more than the $10 million. It's like, like, how many lives are changed because you did this thing? Like, that's the, the more exciting thing, right? And this actually, I'm going to, I'm going to caveat this because this comes back to a question you asked like an hour ago, but like the ads, like how you create ads long-term. But like, if you start shifting, if you start looking at this differently, like the, um, the first level of ads people have is like them telling this story. Like, "Hey, I'm Ali. I'm successful. You want to be successful? Go, go watch my webinar." Which is a, which is good. But then what's, what's better is when you come down and and you talk about, or your customer stories. Like, this is a much better story and it's much better ad. Like, having this person come on be like, "I went through Ali's course and blah, blah, blah, and changed my life. It was amazing. Like, you guys want to check it out too." Boom. Like, that ad will out-convert you doing the ad, right? And you have tons of these people. All tell, like, every time you give someone a success story, you capture them telling the story, and that becomes the ad, which fuels the thing. Like we're talking about, you have like 30, whatever, Alex told you 30 ads a month or whatever. Like, they don't have to be you doing 30 ads. Like, get 30 people's success stories, and those people each create three ads. Now you got ads for the next 90 days, right? So it's like looking at that, like there's like the, the first tier, which is most entrepreneurs focus on themselves. And then the second tier, which most people never get to, is like the focus of the customers. And then that becomes the success stories that drive the business to the next level and beyond. So anyway, it gets more, it gets more fun that way because then it's like, yeah, we changed someone's life and we capture that. So like, for us, when we started, I started realizing this when someone would have success and they went to Comic Club, work, or something like, we'd fly them, the boys, we fly to them. We, um, Dan Ush, our team, uh, he bought a, he bought, like, a camper trailer and it took like four months off and just drove around the country, people's houses to capture these stories. We brought them back, and they became like documentaries, they became videos, they became ads, they became like all the social assets. And like hearing, you know, Gabe Schillinger in San Francisco, who was a musician, the fact that he never won a Grammy, but he's got three two Comic Club Awards on the wall, use selling his music beats, that's way more fascinating than "I sold a potato gun 25 years ago." Let me tell you my story. You know, that's that's inspiring. That's fascinating. And it opens up a whole new world of people. It's also tough because like, in our audiences, like people like me, or they don't like me, right? Or they relate to me or they don't. But when Kaylin Poland came and she did her whole story, like she's a female entrepreneur. Also, that brought these female entrepreneurs into our world. When I had somebody else tell the story, like it brings different segments of the world in that that may not relate with me or with you or whoever it is. Yeah. Um, anyway, so that kind of maybe hopefully answers two questions. Yeah.
No, that's great. Like, what I'm, what I'm getting from that is like, actually, you know, in my mind, I've been thinking, "Oh, the goal is the goal is $10 million because various people have said, 'I was useful to work back from a revenue goal.'" But just changing the way the, changing the framing of it more towards, "No, the goal is to change more, more people's lives with these products." Yeah. And like, yeah, show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabotaging myself on route to. Yeah. And then I guess the revenue takes care. You start taking these people and you start putting them on a pedestal, then other people aspire to you as well. Like, "Oh my gosh, like you show the videos are good, and show the book is good, but like, really, the people, for example, going through Productivity Lab and some of the people who've gone through YouTuber Academy have genuinely had their lives changed and are just like raving fans now. And if we could get like more of like those are the people we're serving. And shifting from that, "I want to get to $10 million revenue because it's fun," and more towards, "I want to serve more people because it's fun and just nice and just like what I do, and I need something to do to pass the time that makes it feel a lot better." And probably means that I'd be less subconsciously sabot