Transcription
Welcome back to anud producers.com. Today, we have a really special guest, a friend of mine and a very well-known expert in the insurance space, Mr. Cody Asins. And today, we're going to be going over different lead sources and the importance of being consistent with your annuity leads. A lot of times, agents, they may buy some marketing material, then they say, "Hey, the leads don't work." Well, how long did you try them for? Well, I tried them for a week or two. You've got to be more consistent about that. Even when you are on vacation or traveling or during the holidays, a lot of us want to turn off the lead flow. Never do that. Keep those leads running. You want to be able to create a surplus of leads. And annuities are very specific in a niche market. You know, if you're buying final expense leads or Medicare leads, it's a lot easier because, you know, most people need Medicare, so it's easier to come by. However, annuities are very specific. But Cody and his team, they've actually developed a way to gather quite a bit of good content for annuity leads, and we're going to be trying them out ourselves too, to really test them. But today, he's going to share a little bit about his program, how they get the data, some of the results that other agents from all over the country are experiencing. So I'm excited to learn more about it. Cody, why don't you tell us a little bit about yourself and, uh, about this lead program you got going on?
Dude, I'm the biggest fan in the world of, of Roy Snarr. That's who I am. You know, I, I... You're my one and only fan. Thank you. You also said I was, um, a friend and an expert. Do you think I'm more of a friend or an expert? A friend. Okay, good. I like that because you're the expert, honestly. Like, you know what I mean? Like, you're the one that makes buku of money. So helping people with retirement, you know, I'm, I'm just the content guy, you know? Right. I'm just a marketer. That's right. Well, you're consistent with your marketing. That's the whole secret. Remember like when you were in that squeaky chair of yours and then you grew to where you're at today? I remember that. I mean, that pays off in, in all facets of life, you know? Like, look at you, you know, you're personally producing seven figures in income every year. You know, like, start out that way, but you found your lane, found out what you enjoyed, had a passion for, and then you leaned in. And, and I did the same thing. I found, I found a lane. I felt like, uh, people, there wasn't enough cool, good content for the industry. I felt like events sucked, and I felt like, um, I could help from a prospecting, marketing, lead standpoint. And so we really, really leaned into those three areas: content, events, and leads.
Yeah, that's awesome. Now we get to hang out with Roy Snarr, man, every single day. There you go. Exactly. All, all of us insurance nerds, we're all one in a kind. So that's right. That's right. I should wear my glasses for this. I wore contacts, so it's half a nerd. But, you know, I need, I need the glasses. You got some like librarian glasses or what? Where's your cowboy hat, man? You know, I like when you... Cowboy hat. Okay. All right. You know, okay, so when I speak this year at 8%, should I wear it on the stage? I think I will. Yes. Are you kidding me? Wear it. Yeah. Yeah. Dude, you gotta wear that. Got to wear the hat, the chaps, the vest. You got the belt buckle. Oh, I'm gonna have a big old Texas size saucer plate buckle on there. There you go. Go. I love it. It'll say 8% in gold diamonds. Yes. Yes. Yes. Yes.
Dude, I enjoy, uh, hanging with you just because, I mean, we're able to have conversations, able to have some fun. Feel like a lot of content, you know, podcast interviews, etcetera, are just kind of stuffy and boring and very like systematic and robotic and like, you know, answer these questions, very structured. But dude, at the end of the day, people want to be entertained. Um, and so that's what we've, that's what we've leaned into. Like, you know, with our annuity leads, is like, we're leading with education on how they can create tax-free distributions from their retirement accounts, you know? Yeah. Um, and when we do the content, we're constantly looking for, how can we entertain someone, um, while we educate them? Instead of like, because it's cool to educate, but if people are bored, you could give them the best information in the freaking world, they won't care. Yeah. Yeah, that's true. And, you know, making it different, sporadic, and, you know, just quick side note to that, like, look at your background, you know, a lot of us get, uh, overwhelmed even like calling clients. I got to have the perfect room set up and my Zoom, it's got to be perfect. It doesn't have to be. I mean, you have a backdrop like a cloth, like it looks like a tablecloth and then some flashlight from the dollar store back there, but it works, right?
I, I just have Dollar General. Dollar General. Dollar General. That's right. I just have some Amazon foam boards and I don't even have a microphone on this computer setup yet. But you probably spent more than me, you know? Like you probably did. I don't know. Those are pretty cheap on Amazon. But flashlights are really cheap in Missouri. Yeah. Exactly. Yeah. Flashlights, cigarettes, uh, a lot of things are cheap in Missouri. My family lives there. No, it's actually, it's illegal to smoke here. Oh, yeah. In the whole state. Yeah. Right. Yeah. My family would all be in jail. I grew up as a kid like, I, my, I come home from summer and my mom's like, "Are you smoking cigarettes?" I'm like, "No, I don't smoke." It's just all my family with the windows rolled up, AC going, smoking cigarettes, right? So dude, look, it's a celebration. I know. I threw... How does that even happen? It's like a new Zoom feature where you can, yeah, do different stuff and it like reacts. I don't know. It's weird. You can probably turn it off, but I think it's fun. So you gotta... I don't even know how to do that. See, you don't even have to be that smart to sell insurance. I can barely open this Zoom program up.
No, no. And, you know, what's interesting about this, you say, "Okay, you don't have to be that smart to sell insurance." I think if you're too smart, it's harder. I, I think so. Yeah, because you overanalyze. Dude, you overanalyze the piss out of things, man. Like people, people do that, um, constantly. The most successful people I see, they're like you, that they have a system, they follow, they do this, this, this, and this, and they do it every day, every week, and then they find success. And, and they don't try to reinvent the wheel. They don't try to change everything every day. Like, they just plug in to the system. And you've plugged in, and now you're writing a ton in life, long-term care, and annuities every single year. Yeah. Totally. It's just consistency. I mean, that's everybody asks, like, "Well, how do I get to the, the seven-figure level?" And I'm like, "It's just consistency." That's it. I mean, you have to know some basic product knowledge, but you don't have to become an engineer with this and learn actuarial tables. Just basically know how the products operate and how to have a conversation with somebody. Yes. That's it. It's just casual. Zo and I are talking. This is how casual I speak with clients that are rolling over $5 million. I'm just like, "Look, here's the numbers." That's what's so great about annuities and some of the marketing that you're doing. It's so straightforward. It's just numbers. There's not a lot of opinion or emotion. It's just the basics, the math.
So rank, um, if we were to do like sales, marketing, and product knowledge, rank those one, two, three in your opinion. Oh, that's really interesting. Uh, well, uh, so I definitely think marketing is going to be because you have, you have to have the marketing in order to get, in order to capture the web, right? You have to have the marketing. And then you have to have the product knowledge in order to get the sales. If I, if I would, I would say marketing, product knowledge, and then the sales because you have to know the basics of some of the, especially with annuities, right? If you're selling final expense or mortgage protection, it's, "Hey, you pay $100 a month, you die, they pay $15,000, you're all set." It's pretty transactional. With annuities and retirement, somebody's life savings, you really got to know this product knowledge. And so the knowledge is key. Uh, but that's something that you don't have to become an expert marketer at, right? All you have to do is pick up the phone and, uh, call the insurance carriers and learn about the products, do the product training. It's pretty basic, just takes a little bit of time. But where the expertise comes in is obviously having somebody like yourself that can run a professional marketing program. And then the sales aspect of it, that, in my opinion, comes from experience. I mean, yes, you can watch some stuff on YouTube about how to sell, read the Tom Hopkins books, Andy Elliott, all these people. But ultimately, you know, selling is more of a transfer of trust in my opinion. So you need to share who you really are with people. They're either going to vibe with you or they won't, and it is what it is. There's not really, I'm not, I'm not a firm believer in scripts. I like outlines, but not scripts. And so the selling is more the experience. You have to fail forward multiple, multiple times in order to overcome objections, learn how to feel them out, and, you know, time them where you can actually overcome the objection before they even arise. So that, in my opinion, is experience. So if I had to rank them, you, you got to have a marketing channel to, in order to speak with the people, and you got to know the products, and then the sales will come as a result of that.
Interesting. Yeah. How would you rank it? I'm curious what you think. Um, I've never done a ton of the retirement side personally. But, but naturally, I would say, um, I'm not far off from what you said, but I would say marketing, sales, and then product knowledge. But if I did what you did, I would probably say marketing, product knowledge, and sales. You know what I mean? So, yeah, I, I get it. It's interesting though, because most agents would say, um, in reverse, they would say sales, product knowledge, and marketing. And, and it's funny because you listed sales last because, in your right, if you don't, like, it's crazy, man. People invest so much in sales training and like, you know, watch sales training and like all these things. That's cool, that's good. I did it for, for years. I still do some of it, right? But at the end of the day, if you do not get in front of someone, it doesn't matter. You know? Like, I made $117 grand at 20 years old because I got in front of people, period. Like, you know, did my sales, did, did I study sales? Yes. Did I get better at sales? Yes. But I got in front of and asked 10 to 15 people to buy life insurance every week. And if you do that, you make money, even if you suck at sales. And so I, I, I believe in what you're saying because like, it comes like, like for marketing as an example, like I believe we have one of the higher in, higher intent annuity leads that's not like, you know, already called, right? But it's qualified. We, we literally put them through a long-form survey. How soon are you planning to retire? What type of retirement plans are you investing in now? How much money do you have saved up, saved up for retirement? What's your age? What's your first name? What's your last name? What's your email? What's your state? What's your zip code? What's your phone number? And then we text them an SMS code where they have to verify that it's a 100% real cell phone number through text. And so, you know, that every annuity lead you get, it's a legit 100% cell phone number where the person had to opt in and put in a security code to even finish the form.
Oh, that's interesting. Uh, yeah, it's a phone verification box. And, and we even tell them at the end, "An annuity trusted advisor will be reaching out on the phone number you provided to ensure they can reach you. Please enter the four-digit code sent to your phone below." And that has helped a ton, man. You know, uh, or even sharing your, we're even sharing the advisor's name, their national producer number, their picture. Like, you know, this is, this is what we're talking about though. Unless you have good data, good information, good marketing, you don't get a chance to talk to anybody. So then the sales doesn't matter.
Yeah, I like that because the problem with a lot of lead sources is that you can easily get somebody's first, last name, email, and phone number, right? But getting that additional step, that's why most of the, on most of the annuity leads purchased today, because we buy them all the time, we spend $10, $15 grand a month on annuity leads, and they are roughly $400 each because they, uh, have a verification process. Theirs is a verbal phone verification, and there's still challenges with it. But I like the fact that you, they actually have to opt in, and you are saying, "Hey, look, somebody will call you," not just put your phone number in for free information, but somebody's actually going to call you. Uh, now, I'm out of curiosity, this is more of a marketing question on the analytics. If you got 100 people to hit that page, how many of them are actually opting in to get the code and putting that code in?
Yeah, uh, typically about, um, 20% will do the survey, but only half will do the code. So, yep. So, so typically about 5 to 10%. Um, and it's, it's, it works well. I mean, our cost per click is high, high. Uh, it's the code, adding the code makes it twice as expensive for us to generate. But advisors love. Like, we got one guy that, you know, that's written over $380 million in personal production in annuities, and he has ordered these multiple times. He likes them, and he's wrote some business on. He's found some bigger clients. He says about, about 20 to 25% of the leads, about four to five every 20, um, has, um, assets and is like a bigger asset and will talk and is a, is a good opportunity. But that's where some advisors go wrong is they think everybody understands annuities. They go into it like, "Hey, I'm calling you about your annuity." You know? And, and they just, they just don't take the right approach.
100%. And the reason why I asked about those numbers too, is to bring validity to the pricing because a lot of agents complain about the pricing. But it's expensive to get people to actually opt in and do that. You have to do a lot more ad spend and creative in order to get to that point. So when you are purchasing these leads, there's a reason for the price. Obviously, there's some profit. You're not, you know, working for free. I mean, it cost me $100 to $100 to $150 bucks a lead to generate these, and we typically sell them for about two to $250.
There you go. At Kaboomleads.com with a C. Oh, shameless plug. There we go. Now, that's awesome because that's still about half the price. Now, even like, I do a lot of workshops, right? But I'll spend roughly two grand to do a workshop. I'll have roughly 20 people show. It depends, but around 20 people. I, I intentionally do that. I like to have a smaller room, but not too small. And so that's still $100 a head, right? But then I'm only going to maybe, out of that workshop, we'll generally get about four sales out of it, right? Which equals about $750,000 in annuity premium. So it works out well.
What is that like 50, 50, 60 grand in commissions or what? Uh, yeah, about that. Yeah, about $65,000. It was off of what, two, three, $4,000 investment? $2,000. Yeah. And do you feed them? Uh, no. No, no. Not for grand, unless we're going to the McDonald's dollar menu. Yeah. So that's good. Like, that's an, that's a crazy, that's a 25X return though. Like, that's it. That's pretty solid. That's why we run three or four workshops a month to get, yeah. We also buy online leads too, to diversify. So like, in my academy, uh, we have a whole training process on how to do in-person workshops from, you know, starting your very first one, how to close it, how to do the first appointment. All of that is there in that academy to help agents realize that. And then we don't make any money on them on, on the like, uh, the marketing people that do it. We just refer it over, and they have a system, and it's appro, it's, uh, most of, most of the people that do it, they charge a flat rate like $500 to a thousand bucks, and then the rest is just ad spend. And then we just do them on social security, just keep it real simple. But again, it's consistency too. But the point of all that is that if I looked at my actual lead cost, it's still around $250 to $400 a person. So no matter what, if you're going to sell in the annuity space, it costs more. But guess what? You are paid a lot more as well too. So it's like, just like anything else, you get out what you put in, right? And so if you just want to, if you want to be cheap and sell final expense and live in a world of, uh, persistency ratio challenges and chargebacks, go for it. You can buy those leads and have challenges. Or if you want to take your game up to the next level and you want to really help people save their retirement and protect them, it's going to cost more, but then you get paid more. There's a reason why annuities have a commission level at the way that they're at. It's not the easiest product to sell to somebody. And then the most expensive part is getting in front of the right group of people. And it's even more challenging with Facebook, which costs you more because Facebook, uh, you know, they took away a lot of the income filters and all that other stuff because they thought it might hurt somebody's feelings or for whatever reason. They know everything about us anyway, but they changed a lot of that. So the point is, is that if you're going to get into the annuity space, be prepared to invest into yourself and spend some more money on marketing. Otherwise, you're going to be door knocking or going through, you know, your warm network, which won't last very long.
Yeah. Yeah. Also, too, um, you said something earlier that's interesting too, because like, um, we do, um, people feel ashamed, um, or nervous or like not confident about like promoting their brand, you know? Like I mentioned, like, "Hey, Kaboomleads.com," right? Which I just did again. And you, and your first reaction, which is this is normal, right? Shameless plug, right? Well, what's interesting is I think that holds a lot of advisors back. Does it? And is they are like, you do a, you promote your brand, you stick to who you are. Most people do not. You know what I mean? You tie your shoes in the middle of a podcast. That's why you should wear boots. But, but like, you know, you, you, but most people are ashamed. I was taking them off. Oh, it is. Oh, it is a boot. He's showing me. He's rocking them. I knew you had your boots on. H, yeah, I just get them off. People need me. People need to be more comfortable with like promoting who they are and what they do. Like, I, I think I don't know why it is, but people like, they're, they're, they'll talk product all, all day, but as soon as it comes on to like call to action, "Do this, you know, next steps," all that kind of stuff, they just get quiet. And, and I don't, I don't understand it.
Yeah, I mean, I think a lot of it's confidence, right? I mean, it's no big secret like we're both investing, you know, 30, 40 minutes of our time today to promote each other and say, "Hey, look, this is what I do, this is what you do," and try to get more people to, uh, come join our programs, right? But a lot of agents are reluctant on that. And that, that boils down to the sales part of it too. Because some agents are like, "I don't want to be seen as a salesman." Like, I use car sales when it comes to these annuities and stuff. Well, the reality is, these people know that you're not working for free. So we are very upfront. And this is a note that all annuity producers can take. Uh, we actually disclose our commissions even on non-qualified contracts, which is not a legal requirement, but we do so anyway, just because we want to be transparent. Tell the client, "Yeah, look, this is what we get compensated." It's so... You tell them how much commission you percentage you get? I have them sign a form acknowledging it. Yeah, because there's a lot of rules around the Department of Labor, which is crazy that they're even involved in our industry. So we have our own set of disclosures that we give away for free to agents that say, "Hey, look, this is your compensation." Because technically, you're supposed to be disclosing that with qualified money. Uh, and so we have our own set of forms that we do that with products, just say, "Hey, look, this is what we're paying, you know, getting paid. You're acknowledging of it." Like, just today, I had a client because some people ask, "Well, which one, how do you get paid on this if there's no fee involved?" I go, "Well, they pay us directly, and they make money by creating a spread. So they got to pay you your interest rate, and they got to pay me to sell it to you, and they got to keep their lights on. So that's how it works. Everybody makes a little bit of nibble on the top." And they go, "That's very fair." The client asked me, "Which product pays you the most?" And I said, "This one here, which was two down." And I go, "He goes, 'Why aren't you talking to me about that?'" And I go, "It's not the highest interest rate. Why would I show you that? It doesn't matter what I get paid. I'm your best interest." They go, "Wow, that's really cool." And then when I disclose the commissions, and sometimes I'll even say, "Hey, here's the commission rate for this one versus this one. I'm still going to recommend this one. It's a lower comp rate for me, but it's also better for you. You know, it's also better for you. So let's go with that one." Then they go, "Wow, that's really cool." So very open, which makes an easygoing relationship because you get to... You need to mention that at 8%. I didn't know you did that. That's really cool. Yeah, I can even, maybe that's something I talk about is getting your own set of disclosure forms. And we get clients actually to sign each page of the illustration with a DocuSign, and then we get them to sign a disclosure that we're not a CPA, we're not an attorney, uh, we're not a financial advisor. We recommended you seeking advice. We're just a stupid insurance agent, you know, basically all that stuff. And then we give them to sign the, "In understanding the product basis." Then we'll actually do a Zoom together, just like how you and I are in person, and I'll record it, and I'll email them the recording of me explaining it, and I get them to acknowledge that they understand and they want to move forward with it. That way, we cover all bases because if there's ever an issue, we say, "Hey, look, we already went over that." I know it's confusing, and there's a lot of moving parts, and that really comes in handy for us because we are selling such a large volume. We're averaging right now $5 million in issued paid annuity premium right here in our little tiny local office. That's not our agency collectively. Collectively as an agency, we're over $100 million. But just in our small office here, uh, with myself and two other producers, that's what we're, uh, generating. That's a lot of volume, right? And then these things can be confusing for people, so it protects them and it protects you. That's good. That's gold.
Yeah, I think, I think if you did, you used Kaboom Annuity Leads and the Roy Snarr, um, disclosure forms, game over, bro. Game over. Well, the fact-binding process too. We have a, we give away for free a fact finder that I've, fact finders are all borrowed and stolen from everybody else. So I just took the best of the best and put it together in my own little flavor. And a lot of agents like it too, because you should have a fact finder filled out, you know? Just, that would be cool. You should go over that in further detail in your breakout and in the webinar after the conference. Yeah, about, about, um, fact finding with the form and the disclosure forms. I think that's gold. Yeah, the disclosure forms, especially because the majority of agents we speak to, they don't get anything additionally signed, just a carrier app. And I'm like, "Well, is that okay with the Department of Insurance?" Yes, but that's also recommended that you have that on file. And if you don't have that on file and they audit your book of business or something happens, then, you know, you can be holding the bag. So it's really important. So. Well, I'll, I'll talk a little bit about that too, just to help. That's freaking awesome.
Yeah, man. So you're, you're, you're a gangster. Yeah. Yeah. The insurance gangster. Balling on a budget one day at a time, one lead at a time. That's what it is. Lead at a time. Yeah. Kicking apps, right? Application. That's the thing too, you know, like with your lead program, I, I know a lot of agents because when we talk to them about other leads or seminars, it's consistency. Like, if you're going to commit to Kaboom Leads, uh, then you need to be, what is it? Kaboom, right? That said it right? Yeah. Cody, ask it. Looks like California boom. C boom. Yeah. Okay. So you need to commit to trying them out. Any lead program for at least three months, give it a quarter, right? What's the absolute worst case scenario? You get a tax reduction, okay? Big deal. And more importantly, you get education that nobody could ever take away from you. And that education will make you millions of dollars in the future. So you can't go wrong. And if the leads were all not that good and they all sucked, then nobody else would be buying them. But obviously, a lot of other people are. So they do work. It's probably not the leads, it's probably you. Just like the Glenn Gary Glenn Ross movie, "You're not weak, the leads are what do you say? Leads are weak." You know, leads are weak. You're weak. Are weak. You're weak. Yeah. Yeah. That's awesome. That's right. Exactly.
So what, uh, any other developments on your lead program? I mean, do you have different types of annuity leads, or is it just like one form, text verification? Do you have different tiers and levels? We have, um, when it comes to retirement division, yes. Uh, we have IUL leads and annuity leads. And then we have on the other side, we have three different types of appointments. We have K-12, these are retirement appointments, K-12, university, and federal. So we've got retirement leads, right? And then we have retirement appointments. Okay. So which one is the most popular right now? Our annuity leads and our university appointments. What do you mean by university appointments? So they're university employees that want to talk to someone about their retirement, responding to marketing and booking an appointment on the advisor's calendar direct. Interesting. So what I always tell agents too, like, if you know someone in the university space and you help them out, then it bridges that gap. Like, "Hey, look, I know so and so," or "My family's in the university system. I, this is my specialty." There's riches in the niches, right? Correct. And we choose, we have chosen Social Security and Medicare as our angle and our door opener because all agents, you have to have a door opener. It's not like you're just going to do a marketing campaign, say, "Hey, you want to buy some annuity leads?" or "You want to buy an annuity?" That's not going to happen, right? What's the door opener? Which is, in that case, universities. How to maximize the system because a lot of universities either have a 401k, 457, or a 403b, and there's different rules with all three of those. But if you can really niche down in that market, because those people will also refer you to other folks in the university. Yeah.
In addition to that, here's a, a free tip for everybody buying your university leads. What you should do is double down. So if Cody's running you leads, and let's just take off Austin, Texas, for example, right? Because that's where I'm at. And if I'm buying these university leads in Austin, Texas, I would also go to the university and rent a classroom out for $150 bucks and offer to teach a class. So this way, when I'm buying the leads and go, "Oh, hey, by the way, I'm also teaching a class here at the university next week, down in Wing B, Room 402, or whatever. If you'd like to join." "Oh, no, I can't make it." But you're teaching a class here? Yeah, go ahead and check the agenda because the colleges will put it there. Most all colleges, including university, universities, depending on where you're at, you pay them money, then they'll let you rent a room. Now, things got wonky since COVID, but we've done a lot of that, and we have a lot of success at, like, community colleges and other universities because now you're teaching a class. It's the perception of education, not sales. That's good. Yeah, you're welcome. I'll invoice you the difference. Genius. Genius. That's worth $50K for sure. There you go. I don't know about genius. It's more of just, um, trial and error. Long, long times of doing. You've definitely done that, you know? Yeah, you have. That's why they, they call that's why they call you Roy Snarr, you know that? That's right. With two R's, not just one, but two extra Snarr. Extra Snarr. Getting Snarr up. Lots of Snarrs in Missouri. If you just Google it, lots of Snarr. Those all like, yeah, we come from a bunch of wood-cutting hillbillies and moonshine runners. So that's our family lineage. Dude, that's amazing. Yeah. So that's a, you know, the universities, that's a great angle. That helps a, you know, to book teach classes there. Even if you're not doing university marketing, but you were in a classroom there. When you're calling these leads, you have to see the thing is, when you call a lead, you're just a salesperson. It's not like they heard you on the radio, they saw you on TV, they came to your workshop. You're calling them automatically, they're trying to sell me something. You have to overcome that rapidly. And one of the best ways to do that is to instantly throw out credibility and to overcome any potential sleepiness feelings. You got to have confidence when you say it. And so if I was calling a lead and if it was university or not even the university was in the area, you know, I'd be like, "Hey Cody, this is Roy Snarr. I teach classes down here at the University of ABC. You happen to fill out one of our forms online. I'd like to give you some information, answer your questions, blah, blah, boom." And go in from there, right? I would open with that. And the other thing that's nice when you're calling leads cold is to say, "What questions did you have?" I, I leave an open-ended question because that lets them kind of spit stuff out. Then I know where what lead to go to as they spit stuff out because they may only have a question about a Roth conversion or an RMD. I don't know. I don't want to go into safe money strategies if their only question is RMD. I want to lead with what they want at first because you only have a very small limited amount of time. That's gold too. The longer we stay on this, the better it gets from at least from you for sure, you know? Yeah.
Well, yeah, it's a win-win. Good, dude. I love it. But that's, that's the stuff that we train on and teach. And, you know, that's why I think we're moving our academy over to that platform called School, SK, uh, just to make it, it's only $97 a month, but we want to make it more available for everyone, make it easy to access, and just try to help agents out, you know what I mean? Because I wish that I had this type of stuff in the beginning, which I didn't. It took me years to find a couple good mentors, and we're trying to do that for a lot of agents on a scalable fashion. And doing podcasts like this and recording videos and posting them, that really helps. That's big, dude. That's cool that you're doing that. I've heard good stuff about that, and I've heard good stuff from people that work with you and, and go through your course and training and plug in with the mentor. Roy Snarr. There you go. Exactly. My phone never stops ringing. But yes. Yeah, yeah, yeah. But that's one of the things too that agents, they need to be investing more into themselves because I know you do this, and we've talked about it before, priorly, you know, it's like when an agent makes money, put a third away for taxes, put a third away for emergencies, and then put the rest away for luxury items. Yeah. Yeah. Well, when you're first starting, put it all back into marketing. Right? Worry about taxes next year. You got a whole year to figure it out. All back into, all back into Kaboomleads.com. That's it. There you go. Kaboom Lead. Oh, and here's another way to buy Kaboom Leads at zero interest. Now, I know I'm not giving financial advice here, but it is interesting to learn how some of these things work. But if you take a look at, uh, Chase Bank, for instance, I have a Chase credit card. I like Chase. We bank there. They pay zero interest. I don't keep a lot of money there. However, a lot of agents are like, "I want to try this marketing program, but I, I'm not quite ready yet." Okay, well, why don't you just go out and get a business credit card? There's zero interest. I'm not encouraging to get into debt, and don't tell your best friend Dave Ramsey about it. But, you know, there's an opportunity to get money where you don't pay any interest for a whole year, and you can reinvest into yourself. It's a chance. But if you're confident in yourself, you can make it happen too. Yes.
That's a, that's a great point. And then we also do the, we allow people to pay through installments with Shopify, Shop Pay. So that, Oh, that they buy leads, buy leads and then pay later. Oh, that's really cool. I didn't know you did that. It's, it's actually new, and people didn't know, and it's been popping off, man. Crazy. That's really cool. How does that work? Do they just charge you more for interest by doing so? Yeah, they charge us a bigger fee to, to do that. Does it, does it cost the agent anything extra? Nope. Wow. Well, that's, that, that's a win-win. I'm going to buy a whole bunch on that shop, on that payment extender. Then you should. All the annuity leads. All the annuity leads with Shop Pay. You have to get approved through Shop Pay, but they, most people get approved. Yeah, it's been good. It's, uh, we've got a bunch of positive reviews and good, some good feedback. That's really cool. That's nice because I, I know there's a lot of really good agents out there. They have a lot of potential. They're just kind of newer to the space. And like, I get it, money's money, and it sometimes it's hard to really invest heavily into yourself. But that's a very flexible option. And it, what it does, in my opinion, Cody, is it reduces all the excuses, right? Because if you cannot afford $100 a month or $400 a month or whatever the shop breakdown thing is, uh, maybe you should get a part-time job and not be full-time yet. And that's okay to, you know, it takes time to, to do this. I was part-time for years and went to selling back to employment and back and forth. So I really got it figured out. And if you're not, you know, willing to put away, you know, a couple hundred bucks a month into yourself, maybe it's just not the right time for you, and you got to save up for it.
Yeah, that's an interesting take too, because you always hear like, "Don't do part-time, no plan B," all this kind of stuff. But, yeah. Well, yeah, but, you know what? Um, whatever. I like, I like David Goggins, but I'm not going to get up at 4 in the morning and run, you know what I mean? So not everyone is built the same. And, you know, I encourage you. I talk a lot of agents out of quitting their job. I'm like, "Look, here's my rule, just, you know, my guideline of these agents. Let's say they're making $5,000 a month at their company. Okay? Until you can consistently make $8,000 a month selling insurance for a period of at least six months in a row, you should not quit your job." Because what happens is agents will have a couple rockstar months, and then things fluctuate, and now they're scrambling. So they can build up a six-month runway minimum of savings just to pay all total living expenses and then produce, you know, above what they're actually earning now. That way, they have a surplus. They're going to be way more comfortable going into full-time, and they won't have commission breath. Right? We've all been there when you're hungry and things are tight, and you're sitting in front of that client, you're like, "Just find this damn thing." You know? You don't want to do that because people can sense that. So if you have plenty of cash in the bank and you know you got other appointments, it just, it's a conversation. It's easy. If they don't want to move forward, that's okay too. You don't have to worry about pressuring anybody. Yes. Exactly. Yep. I love that. That's creative as well. Dude, this has been fun, man. I enjoyed it.
Yeah. Cool. Hey, thanks so much. Could I...