Transcription
So, I'm going to show you how to build a $100 million business here. The first thing you need to do is strategy. Not a how strategy, but a why strategy. That's the first thing.
Number two, you need a wow experience. Wow, great event. Wow, great guest. Great. The more you wow people, the more money you're going to make.
Number three, USP marketing and PR. What is USP? What are you doing that nobody else is doing?
Then sell. Write this down. Pitch, sell, close. One of the most powerful things that strategies call assump something based closing. Always talk to the people like you know they're going to buy, like they know they're going to invest.
And then negotiating is the most powerful skill. Here's the five most important points of the negotiation. I want to win the best two and give away the three. And then always use the fact that you gave more.
Then management. How do we stop working in the business and start working on the business?
Then innovation. Strategic thinking is the gateway to innovation.
Then people delegation. Write this down. Spend 100% of your time on the 1%.
And then systems. Everything has to have SOP. And by the way, your biggest and best weapon, write this down, the followup and the follow through.